Becca Williams: SmallBizTechnology Reporter https://www.smallbiztechnology.com/archive/author/beccawilliams/ Small Business Technology Fri, 17 May 2024 00:45:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.5 https://www.smallbiztechnology.com/wp-content/uploads/2022/11/cropped-smallbiz-technology-1-32x32.png Becca Williams: SmallBizTechnology Reporter https://www.smallbiztechnology.com/archive/author/beccawilliams/ 32 32 47051669 Lead reveals list of 100 startup pioneers reshaping D2C sector https://www.smallbiztechnology.com/archive/2024/05/lead-reveals-list-of-100-startup-pioneers-reshaping-d2c-sector.html/ Fri, 17 May 2024 00:45:00 +0000 https://www.smallbiztechnology.com/?p=66531 The Lead has unveiled its third annual Leading 100 List: a compilation of 100 pioneering startups redefining the direct-to-consumer (D2C) sector. The list’s debut will be on the NASDAQ Times Square Tower, emphasizing AI’s pivotal role in reshaping retail. The list encompasses companies revitalizing various aspects of the brand-consumer interface, ranging from e-commerce to final-stage […]

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The Lead has unveiled its third annual Leading 100 List: a compilation of 100 pioneering startups redefining the direct-to-consumer (D2C) sector. The list’s debut will be on the NASDAQ Times Square Tower, emphasizing AI’s pivotal role in reshaping retail.

The list encompasses companies revitalizing various aspects of the brand-consumer interface, ranging from e-commerce to final-stage logistics. These businesses have been selected based on innovation, business performance, customer engagement, and investment potential.

The process of creating this list, led by Sonal Gandhi of The Lead, was comprehensive. It involved thorough research, Ceo interviews, and extensive market data analysis. The resulting report offers valuable insights for stakeholders, potential investors, and other parties interested in the latest retail trends.

Mentioned startups have earned significant funding and utilized advanced technologies to address the challenges modern brands face. By leveraging original tech solutions, these organizations have not only shown considerable innovative capabilities but also substantial investment potential.

Brands nowadays are required to maintain constant accessibility, deliver engaging content, manage multiple channels, and adapt to changes like the cessation of third-party cookies. In essence, brands have to continuously enhance customer experiences while minimizing waste and returns, without compromising their core values.

Unveiling innovators remolding the D2C sector

AI and machine-learning advancements provide these necessary solutions.

The list includes businesses using AI in various ways. For example, Velou is an AI-driven online luxury product discovery company. Other companies like Zenlytic and Zowie use AI for in-depth insights and customer service innovations. AI has also powered new SaaS solutions, like Zoho CRM, and has been used for interpreting customer feedback, as in the case of Chattermill.

In the health sector, initiatives like PathAI are utilizing AI to improve diagnostic accuracy. Other key industry players like Darktrace and Blue Hexagon have integrated AI into cybersecurity solutions. These innovations reflect AI’s transformative effect on various industries.

These companies exemplify effective market strategies, such as implementing robust data analytics and forging partnerships with innovative startups. Ultimately, the consistent integration of AI and machine learning into their core operations aids in fostering sustained growth and strategic adaptation.

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Apple slashes prices on AirPods, iPads, and more https://www.smallbiztechnology.com/archive/2024/05/apple-slashes-prices-on-airpods-ipads-and-more.html/ Fri, 10 May 2024 22:04:00 +0000 https://www.smallbiztechnology.com/?p=66508 Following the recent launch of new iPads, Apple is offering massive discounts on previous products such as AirPods, iPads, Apple Watches, and MacBooks, in an attempt to broaden its customer base. The brand’s best-sellers, including those previously on the higher end of the price scale, are now more affordable. AirPods and Apple Watches have seen […]

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Following the recent launch of new iPads, Apple is offering massive discounts on previous products such as AirPods, iPads, Apple Watches, and MacBooks, in an attempt to broaden its customer base.

The brand’s best-sellers, including those previously on the higher end of the price scale, are now more affordable. AirPods and Apple Watches have seen significant price drops, the perfect opportunity for those looking to upgrade their devices.

This clearance sale is a great opportunity for tech enthusiasts to boost their collection while saving money. Stocks are likely to run out quickly due to high demand, so it’s wise to act quickly.

This isn’t just about getting popular Apple products – it’s about becoming part of an ecosystem that represents innovation, convenience, and style. Now is the time to invest in Apple’s top-notch technology.

The current sale includes AirPods Pro 2, the 10.9 inch iPad, and the Apple Watch 9. Notable discounts are the 2nd Generation Apple AirPods at $79.99, and the praised AirPods Pro 2 with USB-C for $179.99.

The 2nd Gen, GPS, Apple Watch SE is on sale at $189.99 and the latest MacBook Pro with Intel Core i5 and 512GB storage is priced at $1199.99.

Apple’s massive discounts on popular products

For music lovers, the HomePod Mini is available at a discounted price of $79.99.

The 10.2-inch 2021 Apple iPad is priced at $249 and the Apple Watch 9 featuring an array of health and lifestyle functions is on sale for $299. The MacBook Pro 13″ with the M1 chip is now priced at $1,199 and the iPhone 13 Pro with a ProCamera system is retailing at $999.

The 2022 MacBook Air (M1, 13-inch) is priced at $999, whilst the AirPods Pro with noise cancellation and spatial audio is on sale for $199. The 13-inch MacBook Air (M3) is priced at $999, with the MacBook Pro (16-inch) on sale for $2399.

Lastly, the sought-after 27-inch iMac with Retina 5K display is available for roughly $1799. Prices might fluctuate, so consumers are encouraged to keep an eye on updates and offers for optimal value.

Article authored by Mackenzie Frazi, who’s vast knowledge and distinctive writing are evident in this piece. Readers can expect engaging and informative content from Mackenzie, and are encouraged to follow her work.

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How Modular Thinking Can Make Your Business More Adaptable https://www.smallbiztechnology.com/archive/2024/05/how-modular-thinking-can-make-your-business-more-adaptable.html/ Wed, 08 May 2024 15:57:04 +0000 https://www.smallbiztechnology.com/?p=66495 Modularity, in all its forms, allows you to construct bigger, more complicated structures with interchangeable, flexible pieces. This concept makes DIY construction projects and certain creative endeavors much easier. If you change your thinking and your workflows to become more modular, it can make your entire business more adaptable. How do you approach this? The […]

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Modularity, in all its forms, allows you to construct bigger, more complicated structures with interchangeable, flexible pieces. This concept makes DIY construction projects and certain creative endeavors much easier.

If you change your thinking and your workflows to become more modular, it can make your entire business more adaptable.

How do you approach this?

The Power of Modular Thinking

Let’s start by explaining why modular thinking is so powerful and why it lends itself to adaptability.

The basic idea is that thinking in modular components forces you to more concretely define what you’re trying to accomplish, as well as the discrete blocks that you’re building with. It encourages adaptability and flexibility because those modular pieces can be assembled in different ways.

As a simple example, consider building an outdoor kitchen. This is a physical construction project, so it’s easy to wrap our minds around. One of the easiest ways to approach building a custom outdoor kitchen is through modularity; instead of designing an entire kitchen from the ground up, you can instead choose to piece one together from established, modular components, like standalone islands, appliances with countertops, and cabinet sets. Once you have these modular building blocks in mind, you can quickly rule out certain possibilities, favor others, and mix and match them to see what type of kitchen you can ultimately build.

In some ways, modular thinking is limiting because it prevents you from thinking too abstractly or building something complicated without regard to its internal components. However, it’s an arguably indispensable tool for creative problem-solving, refinement, and growth for something as complex as business management.

Examples of Modular Thinking in Business

How can we apply modular thinking to business?

These are just a few examples:

  •       Individuals and teams. You can learn to see individuals and teams as modular components of the broader organization. You can learn to see people in terms of what role they serve and teams in terms of their relationship to the company as a whole. This way, you can more easily transition individuals into roles that are truly needed and eliminate roles that aren’t truly necessary to the functioning whole.
  •       Steps and processes. Similarly, you can apply modular thinking to steps and processes in your workflows. Each component needs to be considered individually and eliminated, replaced, upgraded, or supported based on its relationship to the process overall.
  •       Supplier and partner relationships. You can also think about your supplier and partner relationships as modular components. Each partner in your network is another module to be evaluated in terms of its relationships to other modules.

Modularity and Adaptability: Tips for Success

Modular thinking and adaptability go hand in hand; once you learn to see things in terms of modular components, you have a freer range of experimentation and a loser mindset of how those modular components can or should be assembled.

These tips can help you find even greater success in this area:

  •       Keep egos and personalities out of it. Egos and strong personalities can clash with modular thinking. If you think of any team, partner, or process that is indispensable simply because you’re the one who introduced it, you may not be able to make the necessary cuts to improve the business. Similarly, you can’t allow a module to exist simply because you like the person operating it.
  •       Define everything in concise terms. For modular thinking to work, you need to understand each module in your organization fully. That means you need to define everything in concise, straightforward terms. If you can’t explain why a certain module is necessary for your organization to function, perhaps you don’t truly need it.
  •       Document and map everything at multiple levels. You also need to be able to map out how different modules function together. While it’s important to consider them individually, you also need to understand these intricate relationships.
  •       Learn to see everything as impermanent. Treating your business as modular forces you to treat everything as impermanent. No single module is permanently and irrevocably necessary for your organization to thrive. With that in mind, you’ll be able to think much more flexibly and make more disruptive decisions.
  •       Encourage autonomy and experimentation. You can make your business more adaptable and help individual modules self-adjust by allowing your employees to be more autonomous and experimental in their work. As a bonus, autonomy is key for employee happiness, so it can help you improve retention as well.

If you can fully incorporate and embrace modular thinking in your business, your organization will become much more flexible and adaptable. In an era distinguished by robust competition across all industries, finding ways to differentiate your business is more important than ever.

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Connecticut resident expresses fintech regulatory concerns https://www.smallbiztechnology.com/archive/2024/05/connecticut-resident-expresses-fintech-regulatory-concerns.html/ Mon, 06 May 2024 22:13:00 +0000 https://www.smallbiztechnology.com/?p=66479 Daniel Carter, a Connecticut inhabitant, is worried about the impact of revised state regulations on fintech applications. Mr. Carter, a Danbury city dweller, has voiced his apprehensions towards changes that could obstruct the functionality of these apps, effects that could negatively affect user experience. The catalyst for Carter’s concern originates from his personal experiences utilizing […]

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Daniel Carter, a Connecticut inhabitant, is worried about the impact of revised state regulations on fintech applications. Mr. Carter, a Danbury city dweller, has voiced his apprehensions towards changes that could obstruct the functionality of these apps, effects that could negatively affect user experience.

The catalyst for Carter’s concern originates from his personal experiences utilizing fintech platforms extensively to regain financial stability following a period of instability after his divorce. Faced with increased financial obligations following a break-up, he found solace in these digital tools to manage his budget and financial resources.

Despite these benefits, Carter warns against reckless dependence on these applications, underscoring the importance of understanding the complexities of financial management. His concern is rooted in the belief that the recent regulatory changes may hinder the growth and innovation of fintech companies, which he perceives to be a clear disregard from lawmakers of the vital role of fintech in today’s digital society.

Connecticut user’s fears over fintech regulations

Entreating for a more beneficial regulatory environment, Carter advocates for increased engagement and conversations between the fintech sector and policymakers. Warning of potential consequences for Connecticut’s populace, he stressed the need to prevent widening the socioeconomic gap by ensuring uninterrupted access to crucial digital financial tools to the citizenry.

Carter’s concerns reverberate within the industry, with many professionals and experts expressing similar reservations about the evolution of fintech regulations. These concerns underscore the urgent necessity for regulators to sufficiently understand emerging technologies before creating rules.

Commentators have also joined the conversation, discussing potential impacts of fintech regulations on local governments. The resulting discussions emphasize the complexities of governing cross-border transactions and the long-term implications of regulations on the competitive landscape and shifting consumer demands.

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The Future of Digital Banking: Trends and Innovations Small Businesses Should Embrace https://www.smallbiztechnology.com/archive/2024/05/the-future-of-digital-banking-trends-and-innovations-small-businesses-should-embrace.html/ Fri, 03 May 2024 20:19:02 +0000 https://www.smallbiztechnology.com/?p=66461 Digital banking has brought many changes to finance. It offers convenience, accessibility, and efficiency to businesses of all sizes. You can benefit from its evolving trends and innovations even if you only run a small business. With what’s currently happening, we can say that digital banking promises many opportunities for small businesses to grow in […]

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Digital banking has brought many changes to finance. It offers convenience, accessibility, and efficiency to businesses of all sizes. You can benefit from its evolving trends and innovations even if you only run a small business.

With what’s currently happening, we can say that digital banking promises many opportunities for small businesses to grow in the future. These include streamlined transactions and advanced financial management tools.

Evolution of Digital Banking

Digital banking has come a long way. It evolved from basic online banking services to more comprehensive financial platforms catering to businesses’ diverse needs. Integrating mobile technology and data analytics revolutionized how your business can handle customer interactions and decision-making. Blockchain technology and AI are also used in dealing with financial management.

Mobile banking

When using smartphones became the norm of daily living, mobile banking became the cornerstone of digital banking. This development allows the smallest businesses to access their accounts, initiate transactions, and monitor financial transactions all online. As a business owner, you are assured of real-time visibility and control in managing your finances.

AI-powered insights

Using AI algorithms has transformed the way financial institutions look at data. These tools can now provide personalized insights into your business. You can capitalize on AI-driven analytics to gain an understanding of your cash flow, expenses, and customer behavior. Doing this enables you to come up with better decisions and strategies.

Blockchain technology

Blockchain has revolutionized financial transactions. You can explore blockchain-based solutions for your business. These include secure payments, smart contracts, and supply chain finance. Using this technology can reduce fraud risks and transaction costs.

Open banking

Your small business can now access a broader range of financial services and other innovative solutions through open banking. Initiatives under this type of banking can foster collaboration between financial institutions, fintechs, and third-party developers.

You can seamlessly integrate banking services with payment gateways through open application programming interfaces or APIs. You can also incorporate accounting and other business applications through them.

What Trends Affect the Future of Digital Banking?

Several trends have formed the future of digital banking. They are making changes that give you fresh ways to improve your small business.

Personalized banking experiences

Businesses today demand more personalized services. To meet the demand, digital banks use data analytics and AI to tailor banking experiences. They achieve that by basing it on customer preferences, behaviors, and financial goals.

Your small business can expect customized product offerings, targeted marketing campaigns, and proactive financial advice to meet its needs.

Embedded finance

This concept allows your business to access financial products seamlessly within its existing workflows. You can incorporate payment processing, lending, insurance, and investment services into its applications. This trend enhances customer experience and drives revenue growth.

Digital identity and security

Digital identity verification and cybersecurity have become vital due to the digitization of financial services. Biometric authentication and advanced encryption techniques have enhanced security measures.

These resources protect your small business from fraud and cyber threats.

Ecosystem partnerships

Digital banks have partnered with fintechs, technology providers, and industry platforms to create integrated ecosystems. These ecosystems offer comprehensive financial solutions.

Your small business can benefit greatly from these ecosystem partnerships since it gets access to services like cash management and payroll solutions.

Green banking initiatives

Sustainable finance and environmental responsibility have become quite popular in the banking sector. It has become so trendy that digital banks have launched green banking initiatives. These initiatives offer eco-friendly products and finance renewable energy projects.

Your small business can join these projects to decrease its carbon footprint and contribute to environmental conservation.

Innovations Empowering Small Businesses in Digital Banking

Digital banks have many innovative solutions and tools your small business could use. They can assist you in driving growth and streamlining operations.

Digital payment solutions

Digital banks offer many payment solutions, including mobile wallets and virtual cards. These solutions let your small business accept payments conveniently and securely. Digital payments enhance cash flow management and customer satisfaction with faster settlement times and lower transaction fees.

Automated accounting integration

Accounting software allows you to automate bookkeeping tasks and make financial reports without issue. Digital banks offer seamless connections with popular accounting platforms. This feature simplifies financial management and compliance.

Cash flow forecasting

Cash flow forecasting can help you foresee the movement of your funds. It can also help you find potential gaps and optimize liquidity. Real-time visibility into cash flow dynamics lets you proactively manage working capital and financial risks.

Online lending platforms

Online lending platforms provide your small business with access to financing. It helps fund growth initiatives, manage seasonal changes, and take market opportunities.

Financial planning and advisory services

Digital banks offer financial planning tools and advisory services. These devices help small businesses set goals, make budgets, and track metrics. Expert guidance helps your small business navigate complex financial challenges.

Retirement planning and investment options

Retirement planning and investment management are another benefit of digital banking innovations.

Your business can explore options like 401(k) rollover IRAs. Through this, you will provide your employees with retirement benefits.

Embrace the Future of Digital Banking

The future of digital banking holds potential for your small business. It offers many opportunities to

optimize your operations and drive your growth.

Embrace these trends and let your business thrive in an increasingly digital economy. Small businesses must stay agile and proactive in adopting solutions that align with their objectives.

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Google tests ‘Audio Emoji’ for interactive phone calls https://www.smallbiztechnology.com/archive/2024/05/google-tests-audio-emoji-for-interactive-phone-calls.html/ Fri, 03 May 2024 18:13:00 +0000 https://www.smallbiztechnology.com/?p=66457 Google Phone is reportedly beta testing a new feature named “Audio Emoji”, poised to bring a fun twist to communication. Provided it achieves widespread adoption, this feature is set to heighten interactivity in phone calls by allowing users to incorporate a multitude of audio effects. The highlighted effects involve sounds such as applause, laughter, a […]

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Google Phone is reportedly beta testing a new feature named “Audio Emoji”, poised to bring a fun twist to communication. Provided it achieves widespread adoption, this feature is set to heighten interactivity in phone calls by allowing users to incorporate a multitude of audio effects.

The highlighted effects involve sounds such as applause, laughter, a sorrowful trombone, a theatrical ‘ba dum tss’, and even a flatulence sound, all of which can be shared by every participant during a call. These sounds, created to inject a pleasurable ambiance to phone calls, range from enhancing the mood with laughter and applause, adding a humorous element with the trombone and ‘ba dum tss’, or creating heartiness with the novelty fart sound. Usage of these sounds can be tailored to fit the context of the conversation or group preference.

“Audio Emoji” distinguishes each sound with an emoji-button trigger mechanism, an aspect that enhances the interactive experience for users. Along with the sound comes a quick visual representation for each effect. The range of sounds varies from mere laughter to intricate music scores. Animated visual counterparts add context and enhance the sensory appeal of this feature.

As it stands now, it appears only the user who activates an audio emoji can see the corresponding animation, but recipients with enabled audio emojis may also be privy to this.

Exploring Google’s new ‘Audio Emoji’ feature

The roll-out of this feature seems phased, like most tech updates, and anticipates wider accessibility over time. However, without official word from Google, this remains speculative.

Users have the autonomy to disable the feature at their discretion using an ‘X’ button found on the menu’s top-right corner. Among its features lies a cooldown period between emoji uses, a regulation designed to avert continual usage during calls. As fun as the interchangeability of audio effects is, caution is exercised to prevent its misuse.

The debut of this exciting feature notably accents the anticipation for Google’s imminent hardware and software launch. As ever, Google continues to keep fans agog with prospects of cutting-edge offerings, with the ‘Audio Emoji’ enhancement being the latest in its string of intriguing reveals. We await more thrilling unveiling in the technological sphere from Google soon.

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RoboBurger secures venture loan for burger vending machines https://www.smallbiztechnology.com/archive/2024/04/roboburger-secures-venture-loan-for-burger-vending-machines.html/ Fri, 26 Apr 2024 00:12:00 +0000 https://www.smallbiztechnology.com/?p=66412 RoboBurger, a groundbreaking enterprise featured on ‘Shark Tank’, has secured a $1.5 million venture loan offer to advance their innovative burger vending machines. This revolutionary concept stoked the interest of investor Kevin O’Leary and guest financier, Michael Rubin, who see the start-up’s invention as a potential disruptor in the fast-food industry. Despite initial skepticism, RoboBurger’s […]

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RoboBurger, a groundbreaking enterprise featured on ‘Shark Tank’, has secured a $1.5 million venture loan offer to advance their innovative burger vending machines. This revolutionary concept stoked the interest of investor Kevin O’Leary and guest financier, Michael Rubin, who see the start-up’s invention as a potential disruptor in the fast-food industry.

Despite initial skepticism, RoboBurger’s demonstration of automated, sanitary, and efficient burger preparation swayed opinions. The cutting-edge machine can churn out a customizable burger in under five minutes with minimal human intervention. The undeniably transformative concept eventually convinced the investors, leading to an intense deliberation.

However, some investors questioned the start-up’s strategy in the face of fierce competition in the robotics industry. Regular investor Mark Cuban was notably critical. In response, Rubin suggested an innovative venture loan deal, which converts debt into equity.

Securing funds for RoboBurger’s automated ventures

This proposal stimulated a keen debate among investors.

The proposed $1.5 million venture loan includes a ‘market rate’ interest repayment clause and a 10% stake in the company’s equity, offering potential high-returns to the investors. Yet, the deal is also laden with risks, subject to the company’s performance in a volatile market, prompting potential investors to exercise cautious judgment.

Focusing on their unique business model, RoboBurger aims to lease or sell their machines, with the user responsible for restocking. The company projects $1.4 million in annual revenue, despite potential losses, and plans to expand their market presence. While promising, the ambitious business plans come with their challenges such as controlling the operational costs while ensuring consistency and quality in a fluctuating market environment.

With the funds, the company’s CMO, Andy Siegel, aims to accelerate manufacturing and amplify the vending machine’s market presence. Despite potential risks, RoboBurger’s autonomous vending machine concept has left a lasting impression on the ‘Shark Tank’ investors and audience alike. Going forward, focus on customer support and continuous innovation will be key to RoboBurger’s future success.

Boosted by the ‘Shark Tank’ exposure, RoboBurger has emerged as a promising start-up in the automated food industry. With the potential to reshape fast food business models, the future is exciting but also challenging for the start-up as it prepares to navigate the evolving market landscape and rise above potential competition.

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YouTube enforces stricter policies against ad blockers https://www.smallbiztechnology.com/archive/2024/04/youtube-enforces-stricter-policies-against-ad-blockers.html/ Wed, 17 Apr 2024 22:12:00 +0000 https://www.smallbiztechnology.com/?p=66360 In a bid to safeguard its ad revenue, YouTube is enforcing stricter policies against ad blockers. This measure could potentially disrupt user experiences, throwing up error messages when third-party app utilization is detected. This new policy may prompt a boost in the number of ads that appear in videos, and possibly instigate ad fatigue amongst […]

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In a bid to safeguard its ad revenue, YouTube is enforcing stricter policies against ad blockers. This measure could potentially disrupt user experiences, throwing up error messages when third-party app utilization is detected.

This new policy may prompt a boost in the number of ads that appear in videos, and possibly instigate ad fatigue amongst users. As a result, advertisers are faced with the challenge of devising new ad strategies to seamlessly integrate their campaigns into videos.

Viewing practices, too, may be on the brink of change as more users may opt for YouTube’s Premium subscription service that promises an ad-free experience. This development could also affect record labels and musical artists that heavily rely on YouTube’s ad revenue.

Despite the upheaval, YouTube’s hard stance on third-party applications bypassing its ad policies is clear. Protecting the income of its creators and maintaining fairness on the platform are its topmost priorities. The stricter policies will hit mobile ad blockers the hardest, causing possible disruptions in viewing experiences.

To counter the blockers’ impact on revenue, YouTube is coming down harshly on the use of mobile ad blockers.

YouTube toughens stand against ad blockers

This strategy aims to balance uninhibited viewing for users with visibility for marketers.

Users need to understand the crucial role ads play in sustaining free, high-quality content, and learn to either adjust or disable their ad-blocker functionalities. Alternatively, users can opt for YouTube Premium, an ad-free version of the platform.

Expected pushback from longtime users notwithstanding, YouTube remains resolute in its commitment to supporting creators through a subscription-based revenue model. YouTube’s decision, while displeasing to some, bolsters its determination to provide a commercially viable solution for all involved parties.

The change in YouTube’s policy illustrates its dedication to its content creators, intending to ensure they receive compensation for their contributions. YouTube urges users to consider that paid subscriptions directly support both the platform and its creators.

Other companies in the tech industry have significant developments. Ikea moves into gaming with new furniture, and Sony plans to launch the PS5 Pro. Tesla considers reducing its workforce, and Disney may release always-on channels for Disney Plus. Lastly, the AI tool, Limitless, promises to enhance the efficiency of work-life balance.

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Innovation Award announces diverse finalists https://www.smallbiztechnology.com/archive/2024/04/innovation-award-announces-diverse-finalists.html/ Fri, 12 Apr 2024 14:08:00 +0000 https://www.smallbiztechnology.com/?p=66339 The prestigious Innovation Award has announced its 18 finalists for the eighth round, featuring startups from diverse industries such as artificial intelligence, health tech, and sustainable solutions. These finalists were chosen from thousands of applicants across the globe. The selection will be made by a jury comprising tech experts, investors, and industry insiders assessing novelty, […]

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The prestigious Innovation Award has announced its 18 finalists for the eighth round, featuring startups from diverse industries such as artificial intelligence, health tech, and sustainable solutions. These finalists were chosen from thousands of applicants across the globe.

The selection will be made by a jury comprising tech experts, investors, and industry insiders assessing novelty, feasibility, and potential societal impact. These selected startups will present their solutions at Viva Technology, potentially leading to valuable business and investment opportunities.

Being a finalist in this competition already signifies success, reflecting the thriving spirit of startup innovation. The Innovation Award emphasises the importance of technological breakthroughs and their role in shaping our future. The industry looks forward to the winner’s announcement and glimpsing the startups’ cutting-edge solutions at Viva Technology.

Established in 2016, The Innovation Award has proven instrumental in promoting innovation and growth through collaborations between startups and major corporations.

Announcing diverse finalists for Innovation Award

The competition received a remarkable 1,545 submissions from 89 countries, with 44% of the shortlisted startups owned or co-founded by women, showing a positive shift towards gender equality in the startup landscape.

Six field’s finalists were chosen: Omnichannel & Retail, Image & Media for Brand Desirability, Immersive Digital Experiences, Employee Experience, Diversity & Inclusion, Operations Excellence, and Sustainability & Greentech. This diverse selection emphasises the unique contributions and innovations of the entrants. These finalists will now be further evaluated, determining the winner in each category.

These startups will participate in a business acceleration initiative, gaining access to guidance, support, and connections with industry veterans. This paves the way for potential partnerships with different companies. This level of support empowers the startups to face challenges and fosters their development, encouraging their entrepreneurial journey.

The awards ceremony, set for May 23 at VivaTech, will announce a winner in each category, and a distinctive accolade for the highest innovation in data, AI, and generative AI. The grand finale will be the unveiling of the Innovation Award 2024’s overall winner – a fitting recognition of tech-advancement excellence and innovation.

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Apple services disruption affects millions globally https://www.smallbiztechnology.com/archive/2024/04/apple-services-disruption-affects-millions-globally.html/ Fri, 05 Apr 2024 14:50:00 +0000 https://www.smallbiztechnology.com/?p=66300 On April 3, 2024, a major disruption in Apple services led to widespread breakdown across platforms such as the App Store, Apple Music, Apple TV+, Apple Arcade, Apple Books, and Apple Fitness+ among others. The interruption affected millions of users worldwide who were unable to access these services they pay for. This resulted in a […]

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On April 3, 2024, a major disruption in Apple services led to widespread breakdown across platforms such as the App Store, Apple Music, Apple TV+, Apple Arcade, Apple Books, and Apple Fitness+ among others. The interruption affected millions of users worldwide who were unable to access these services they pay for. This resulted in a flood of complaints from all corners of the globe, clearly seen on social media platforms.

Apple responded to the situation through a tweet, acknowledging the problem and assuring customers of a speedy resolution. The tech giant apologized for any inconvenience caused and thanked its customers for their patience. However, the widespread interruption also affected businesses that rely on Apple’s platforms for daily operations, especially small businesses that count on the App Store for their success.

Users reported being unable to process in-app purchases or access iCloud storage during the service breakdown. They could not stream Apple Music, download apps from the App Store, or play games on Apple Arcade. While the tech firm worked on the issues, the patching process took several hours.

Global disruption in Apple’s essential services

Apple used social media and its official website to keep users updated on the developments.

The disruption highlighted the extent to which businesses and individuals depend on tech services and the effects of any hiccups in the digital ecosystem. By April 4, 2024, Apple had restored all its services, with the company closely monitoring its systems to prevent any recurrence. Though the exact cause of the interruption was not disclosed, Apple assured users that proactive steps were being taken to prevent a similar situation in the future.

Despite some services being restored and a promise of better future preparedness, the incident flagged potential issues culminating from the absence of comprehensive backup systems by significant industry players like Apple. It’s a stark reminder of our dependence on such services and the importance of reliable, resilient IT infrastructure with effective redundancy measures.

In recent Apple-related updates, several changes have been implemented across various features and services. The EU’s App Store has seen a redesign, a new set of emoji has been released, and iPhone 15 owners now have access to detailed guides on iOS 17 capabilities. Furthermore, new features have been launched for macOS Sonoma users.

Apple also generates much anticipation for new models with OLED displays, an M3 chip, and a reimagined Magic Keyboard accessory. Upcoming enhancements include updates for the 10.9-inch model and a new 12.9-inch model with the M2 chip, showing Apple’s commitment to innovation and excellence.

Finally, additional AI-focused features are expected to be showcased at the upcoming Worldwide Developers Conference scheduled for June 10. As the event nears, technology enthusiasts eagerly await the introduction of new advancements, with a broader public release planned for September.

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Idaho Falls Wholesale Offers Mystery Shopping Pallets https://www.smallbiztechnology.com/archive/2024/04/idaho-falls-wholesale-offers-mystery-shopping-pallets.html/ Tue, 02 Apr 2024 22:09:00 +0000 https://www.smallbiztechnology.com/?p=66255 Unified Wholesale in Idaho Falls has introduced a new retail concept allowing customers to buy full pallets of assorted items sourced from diverse online sellers. The intriguing twist of this innovative retail venture is that the exact contents of each pallet are not disclosed until after the purchase, adding a layer of surprise to the […]

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Unified Wholesale in Idaho Falls has introduced a new retail concept allowing customers to buy full pallets of assorted items sourced from diverse online sellers. The intriguing twist of this innovative retail venture is that the exact contents of each pallet are not disclosed until after the purchase, adding a layer of surprise to the shopping experience.

The company manager, Ryan Wilson, oversees the meticulous sorting of the pallets, which may contain returns, unsold items, unclaimed orders, or transportation-damaged goods. These items are then graded from A (brand-new items in unopened packages) to D (slightly damaged or opened packages). The items are then logged into Unified Wholesale’s digital inventory system for easy access by potential buyers.

If any items are unsold by the end of the month, they may be discounted or donated. This process provides an effective solution to excessive online merchandise. It not only helps manage overstock but also offers businesses an opportunity to procure goods at a lower cost.

The company operates with a flat fee system, ensuring transparency in transactions and avoiding unexpected charges.

Unveiling mystery shopping pallets in Idaho

Customers simply select a pallet, pay, and take it away. This system aids in more efficient shopping, fostering long-term customer relationships.

The two types of pallets available for purchase are ‘monster’ and ‘bulk’. ‘Monster’ pallets, selling for $849, hold a retail value between $2,000 to $5,000. ‘Bulk’ pallets, priced at $699, contain larger items such as furniture and weight sets, with a total retail value varying between $2,500 to $6,000. Both pallet types offer great savings, adding to customer satisfaction.

The operational goal of Unified Wholesale is to refresh its inventory with new pallets weekly. The warehouse is open for customers to inspect the pallets Mon-Sat. However, buyers should note that all purchases are final and non-refundable.

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RealSage secures $4m for AI property software growth https://www.smallbiztechnology.com/archive/2024/04/realsage-secures-4m-for-ai-property-software-growth.html/ Tue, 02 Apr 2024 15:59:00 +0000 https://www.smallbiztechnology.com/?p=66261 On March 25, 2024, AI-driven property market software, RealSage, announced raising $4 million in seed capital. The funding round was led by a prominent Boston-based venture capital firm specializing in software-as-a-service investments, and additional backing came from entities such as Karman Ventures and Golden Section Second Century Ventures. The new funding will enable RealSage to […]

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On March 25, 2024, AI-driven property market software, RealSage, announced raising $4 million in seed capital. The funding round was led by a prominent Boston-based venture capital firm specializing in software-as-a-service investments, and additional backing came from entities such as Karman Ventures and Golden Section Second Century Ventures. The new funding will enable RealSage to enhance its machine learning capabilities to provide intricate market insights to realtors, investors, and property managers.

The Toronto-based company, with operations across Canada and the United States, plans to use the funding to solidify its presence in the US market. CEO Arunabh Dastidar highlighted that the company already provides services to key US regions, nut the new funds will enable the firm to expand to lesser-known markets, diversify its customer base, and bolster its brand presence.

Recognized for catering to the needs of the largest vertically integrated REITs, RealSage allows for streamlining data and reports and provides support to ownership groups and operators. The flexibility of the platform offers easy integration of third-party applications, thus adding an extra layer of convenience and efficiency. Continuous upgrade plans ensure the platform evolves to meet changing business needs.

The value of AI in real estate is predicted to reach $8.9 billion by 2026. RealSage endeavors to enable asset managers to make impactful decisions that boost their financial results.

RealSage’s AI-driven expansion in property software

It leverages artificial intelligence to provide detailed market analysis and property data and assist asset managers in crafting personalized strategies for their clients.

The platform operates on advanced machine learning methods, interpreting data similarly to human language. The technology continuously learns and adapts to new data patterns, becoming an essential tool for continuous improvement. In addition, it features seamless data integration and quality control capabilities, guaranteeing reliable data management.

RealSage’s advanced algorithms transform past data viewpoints into future projections, effective leveraging deterministic AI models. This positioning in prop-tech provides innovative solutions to persistent financial management problems within the real estate sector. The platform democratizes property data access, streamlines decision-making processes, and allows clients to tap into its capability to analyze real estate market trends.

In conclusion, RealSage is revolutionizing the real estate industry with its forward-thinking methodologies. The firm’s commitment to utilizing discriminative AI models is creating a positive impact in the property industry, especially in making economic predictions more reliable and accurate.

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Japan’s positive business sentiment boosts economy in Q1 2024 https://www.smallbiztechnology.com/archive/2024/04/japans-positive-business-sentiment-boosts-economy-in-q1-2024.html/ Tue, 02 Apr 2024 15:50:00 +0000 https://www.smallbiztechnology.com/?p=66253 In the first quarter of 2024, Japan saw a positive shift in business sentiment, according to the Bank of Japan. This change boosted investor confidence and sparked optimism among small and medium enterprises, as growth expectations increased across many sectors. The Manufacturers’ Sentiment Index rose to 11.0, surpassing its forecast and symbolizing a surge in […]

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In the first quarter of 2024, Japan saw a positive shift in business sentiment, according to the Bank of Japan. This change boosted investor confidence and sparked optimism among small and medium enterprises, as growth expectations increased across many sectors.

The Manufacturers’ Sentiment Index rose to 11.0, surpassing its forecast and symbolizing a surge in the economy. This indicated possible augmentation in investors’ confidence and industry performance above expected standards, demonstrating the resilience and potential of Japan’s economy.

However, the Non-Manufacturing Outlook for Q1 2024, along with the forecast for Retail Trade, failed to reach market consensus. On a positive note, the Manufacturing Survey displayed an upward curve, exceeding market expectations. All sectors exhibited modest growth, promising for the future despite not entirely meeting market projections.

Inflation expectations remained consistent at a corporate level, with Consumer Prices expected to increase by 2.4% within the year.

Boost in Japan’s economy from Q1 business sentiment

Despite the ongoing global challenges, the Japanese economy’s strength in maintaining sturdy inflation targets was illustrated.

Following the report release, there were minor gains observed in the USD/JPY and Euro/USD currency pairs, and the GBP/USD pair marked a slight rise. Although minor, these fluctuations are crucial in determining forex market trends.

The value of the Japanese Yen largely depends on Japan’s economic performance, taking into consideration several factors such as the Bank of Japan’s policies, Japanese and U.S. bonds’ yield differential, overall market risk sentiment, and other global geopolitical events and international market trends.

The Bank of Japan aims to devalue the Yen through an expansionary monetary policy. This devaluation has implications for Japanese exporters but also risks potential drawbacks such as increased import costs and possible inflation rise over time.

This policy was compared to other central banks, particularly the U.S. Federal Reserve, which has led to a growing policy gap benefiting the US Dollar.

The Yen, deemed a safe-haven investment, often strengthens during major market disruptions. Its value is seen as a key indicator of global market health, valuable in turbulent times. However, if the global economy shows signs of growth and stability, demand for the yen could decrease, possibly leading to a depreciation of its value relative to riskier, higher-yield currencies.

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Take-Two Interactive acquires Gearbox for $460 million https://www.smallbiztechnology.com/archive/2024/03/take-two-interactive-acquires-gearbox-for-460-million.html/ Fri, 29 Mar 2024 18:49:00 +0000 https://www.smallbiztechnology.com/?p=66232 Take-Two Interactive has acquired Gearbox Entertainment, a towering figure in the video game industry previously associated with Embracer Group, for an impressive sum of $460 million. The acquisition encompasses Gearbox Software, Gearbox Montreal, Gearbox Studio Quebec, and a multitude of well-known franchises like Borderlands, Tiny Tina’s Wonderlands, Homeworld, Risk of Rain, Brothers in Arms, and […]

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Take-Two Interactive has acquired Gearbox Entertainment, a towering figure in the video game industry previously associated with Embracer Group, for an impressive sum of $460 million. The acquisition encompasses Gearbox Software, Gearbox Montreal, Gearbox Studio Quebec, and a multitude of well-known franchises like Borderlands, Tiny Tina’s Wonderlands, Homeworld, Risk of Rain, Brothers in Arms, and Duke Nukem.

This recent deal will amplify the stature of Take-Two Interactive’s portfolio, granting them rights and control over four significant studios, which include the aforementioned Gearbox Software, Gearbox Montreal, and Gearbox Studio Quebec.

While the acquisition signifies a significant shift, Embracer Group retains several key rights and assets. This includes the rights to Gearbox Publishing San Francisco (previously known as Perfect World Entertainment), and highly-regarded games such as Remnant and Hyper Light Breaker, plus some yet-to-be-disclosed games.

The acquisition process is set to be completed by the end of June. Post acquisition, Gearbox will be integrated into Take-Two’s portfolio, aligning with 2K division, which was recently assimilated. Gearbox’s founder and CEO, Randy Pitchford, remains at the helm – a decision that cements confidence in his vision and leadership capacities.

Take-Two’s strategic Gearbox acquisition overview

Amid the internal restructuring, Gearbox Entertainment harbors plans to develop fresh iterations of games. Key among these are the popular Borderlands and Homeworld franchises. Also, there’s a rumored development of a new original property.

In an interesting twist of the deal, the acquisition value of $460 million will not be paid in cash. Embracer Group will instead be compensated with equivalent Take-Two shares. This is a stark departure from Embracer’s initial purchase of Gearbox, which amounted to $363 million, paid in cash.

Take-Two and Gearbox share a history of fruitful partnership, exemplified through joint successes like the Borderlands series and the 2016 Battleborn project. However, the recent offloading of some studios by Embrancer Group could hint at a strategic pivot in the company’s approach to its gaming business.

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Fink urges reform for impending Social Security crisis https://www.smallbiztechnology.com/archive/2024/03/fink-urges-reform-for-impending-social-security-crisis.html/ Fri, 29 Mar 2024 15:00:00 +0000 https://www.smallbiztechnology.com/?p=66214 BlackRock’s CEO, Larry Fink, recently highlighted his concerns about a looming crisis with the Social Security system. Fink emphasized the necessity for immediate attention to what he views as a severe ‘retirement crisis’, expressing his worries for the financial stability of younger generations. According to Fink, the solution to this emerging crisis relies on a […]

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BlackRock’s CEO, Larry Fink, recently highlighted his concerns about a looming crisis with the Social Security system. Fink emphasized the necessity for immediate attention to what he views as a severe ‘retirement crisis’, expressing his worries for the financial stability of younger generations.

According to Fink, the solution to this emerging crisis relies on a change in the way we plan for retirement. Drawing on the active measures taken in response to the 2008 mortgage crisis, Fink asserts a similar nationwide effort is essential to ensure a decent standard of living for future retirees.

Fink outlines his proposed solution urging employees to proactively invest in personal retirement plans. He also underscores the importance of a serious dialogue regarding the current state of the Social Security system and its outdated reliance on old life expectancy models. Furthermore, Fink advocates for robust financial education, utilization of technology for personal investment, and urgent government reform in the Social Security system.

Fink asserts the Social Security system needs recalibration in line with today’s increased life expectancy.

Fink’s solution to looming Social Security crisis

Originally established in 1935 operating on a “pay as you go” basis, the system has suffered due to rising life expectancy and a decrease in birth rate. Fink suggests a system revamp to ensure its sustainability, potentially involving changes to age of eligibility or benefit calculation.

Fink attributes the impending crisis to increased life expectancy due to medical advancements. He notes the lack of adequate funding to support individuals during their extended lives and stresses the need for societal focus on the quality of our extended lives.

Notably, Fink points to a small percentage of Americans having retirement plans, citing challenges such as high costs, limited access to employment-based schemes, and complex enrollment processes. He suggests systemic changes to address these issues, including retirement investment as a default option, the streamlined transfer of 401(k) accounts, broader financial education, reevaluation of social security policies, and tax incentives for companies offering robust retirement benefits.

Lastly, Fink stresses the importance of building trust and transparency within younger generations about the system. He advocates guiding them towards effective long-term investment planning, retirement planning, and leveraging technology to make investing more accessible, and in turn securing their financial stability.

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Best Printers for Small Business in 2024 (Expert Reviewed) https://www.smallbiztechnology.com/archive/2024/03/best-printer-for-small-business.html/ Wed, 27 Mar 2024 19:19:00 +0000 https://www.smallbiztechnology.com/?p=66157 Finding the perfect printer for your small business can feel like discovering a needle in a haystack. With a plethora of options available in the market, the task can seem overwhelming. This guide aims to make the process more manageable by identifying key factors to consider and providing recommendations on the top printers for small […]

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Finding the perfect printer for your small business can feel like discovering a needle in a haystack. With a plethora of options available in the market, the task can seem overwhelming. This guide aims to make the process more manageable by identifying key factors to consider and providing recommendations on the top printers for small businesses.

Understanding Your Business Needs

white printer on white table

Before diving into the sea of printer options, it’s imperative to first understand your business needs. Aspects such as print speed, print quality, connectivity, multifunctional capabilities, and overall cost-effectiveness are all crucial factors to consider.

Print Speed

If your business heavily relies on printing, then a printer with a fast print speed should be at the top of your list. Printers that clock in at approximately 25-30 pages per minute (ppm) are considered solid choices. For those seeking an even faster option, there are printers that can churn out more than 50 ppm, although these are usually more expensive.

Print Quality and Resolution

High-quality prints are important, especially if your business involves printing images and photos. In this case, a printer with a resolution of at least 1000 dpi (dots per inch) is recommended. However, if your printing needs are more document-focused, all printers on this list can deliver high-quality prints.

Connectivity and Compatibility

Modern printers typically support Wi-Fi connectivity, while others might require an Ethernet connection. Depending on your office setup and preferences, either could work for your business. Additionally, it’s important to ensure that the printer is compatible with multiple devices, such as computers running Windows or macOS.

Multifunction Capabilities

Many printers these days come with scanning, copying, and even faxing capabilities. While not all businesses require these features, they can be handy for those that do.

Cost Effectiveness

The cost-effectiveness of a printer is determined by its cost per page, which is calculated by dividing the price of the cartridge by the average number of pages you can get out of it. Multiplying this cost by the number of pages you print per year will give you an estimate of your annual printing expense.

Top Printer Recommendations

black canon printer on brown wooden table

Now that you understand what to look for in a printer for your small business, here are some top recommendations.

Best Overall: HP OfficeJet Pro 9015e

The HP OfficeJet Pro 9015e is an excellent choice for most small businesses. Offering a fast printing speed, high print quality, and a reasonable price, this printer presents a balanced package of features. However, it has only one input tray, and the companion mobile app could use some improvements.

Best Budget Option: Brother J1010DW

The Brother J1010DW is an economical choice for businesses that don’t heavily rely on a printer. While it lacks an Ethernet port and is slower than its competitors, it offers high-quality prints and is easy to use.

Best for Photos: Canon PIXMA G620

For businesses that require high-quality photo printing, the Canon PIXMA G620 is the way to go. Although it has a slower print speed and a smaller input tray, the quality of its photos is unmatched.

Best Laser Printer: HP Color LaserJet Pro MFP M283fdw

The HP Color LaserJet Pro MFP M283fdw is the top laser printer for small businesses. It offers fast printing, sharp text, and color laser prints, although it lacks automatic duplex scanning.

Best Upgrade: HP Color LaserJet Enterprise M480f

For businesses willing to invest in a high-end printer, the HP Color LaserJet Enterprise M480f is a top-notch option. It offers a large input tray, fast printing speed, and high print quality. However, it doesn’t come with built-in Wi-Fi, which may be a dealbreaker for some.

Best Sublimation Printer: Epson Artisan 1430

For businesses that require sublimation printing, the Epson Artisan 1430 is a fantastic choice. It offers high-quality sublimation prints and has a compact build. However, it lacks some features of conventional printers and is quite expensive.

Best for Speed: Kyocera Ecosys P3155dn

With an impressive print speed of 57 ppm, the Kyocera Ecosys P3155dn is the fastest printer on this list. However, it only prints in black and white, which may not be suitable for all businesses.

The Final Verdict

The best printer for your small business depends on your specific needs and budget. The HP OfficeJet Pro 9015e is a well-rounded choice for most businesses. However, businesses that print large volumes of documents might find the HP Color LaserJet Pro MFP M283fdw or the Kyocera Ecosys P3155dn more suitable. Businesses specializing in photo prints should consider the Canon PIXMA G620, while those requiring sublimation prints might find the Epson Artisan 1430 a great fit.

Remember, consider your business needs carefully before making a decision. A printer is a long-term investment and choosing the right one can significantly impact your business operations.

Printer Maintenance and Troubleshooting

black Canon photo printer

Effective maintenance and prompt troubleshooting can significantly extend the life of your printer, ensuring it continues to serve your small business without frequent issues. Here’s a comprehensive guide to maintaining your printer and addressing common problems that may arise.

Regular Maintenance Tips

1. Keep It Clean: Dust and debris are the enemies of printers. Regularly dust off the exterior and use a soft, lint-free cloth to clean the interior components, such as the paper tray and feed rollers. For laser printers, use a special toner cloth or vacuum designed for printers to remove excess toner particles.

2. Update Printer Software and Drivers: Manufacturers frequently release updates to improve performance, add features, and fix bugs. Ensure your printer’s firmware and drivers are up-to-date to maintain optimal functionality.

3. Check and Replace Consumables: Regularly inspect ink or toner levels and replace cartridges before they run completely dry to avoid damage to the print heads. Also, use genuine cartridges or high-quality third-party products to ensure the best print quality and prevent potential issues.

4. Align and Clean Print Heads: For inkjet printers, perform print head cleaning and alignment through the printer’s software interface if you notice streaky, blurred, or faded prints. This helps maintain print quality and prevents ink clogs.

5. Handle with Care: When replacing cartridges or clearing jams, handle your printer gently. Avoid touching sensitive parts like the print head nozzles and always follow the manufacturer’s instructions.

Common Troubleshooting Solutions

1. Paper Jams: If a paper jam occurs, turn off the printer and gently remove the jammed paper from the indicated area, following the printer’s instructions. Avoid pulling forcibly, which could tear the paper and complicate the problem.

2. Poor Print Quality: Poor print quality can be due to several reasons, including low ink/toner levels, clogged print heads, or using the wrong paper type. Replace consumables if needed, run cleaning cycles for the print heads, and ensure you’re using the correct paper for your print job.

3. Connectivity Issues: If your printer is not connecting to your network or computer, check all cables and wireless connections, restart your printer and computer, and ensure that the printer’s software is correctly installed. For network printers, verify the network settings and router connections.

4. Error Messages: Refer to your printer’s manual or the manufacturer’s website for specific error codes and follow the recommended solutions. Resetting the printer or updating its firmware can often resolve these issues.

5. Slow Printing: Slow printing can be due to high-resolution settings, memory issues, or network problems. Try reducing the print quality for non-essential documents, adding more memory to the printer if possible, and connecting the printer via Ethernet instead of Wi-Fi to speed up printing tasks.

Regular maintenance and effective troubleshooting are key to ensuring your printer operates smoothly, supporting your business’s daily activities without interruption. By adhering to these maintenance tips and troubleshooting common issues promptly, you can minimize downtime, extend your printer’s lifespan, and maintain its performance, ultimately contributing to your business’s efficiency and productivity. Remember, consulting the user manual and seeking professional help for complex issues can prevent further damage and ensure the longevity of your printer.

User Experience and Accessibility

In today’s fast-paced business environment, the usability and accessibility of office equipment, especially printers, are paramount. A printer that is user-friendly and accessible enhances productivity, reduces frustration, and ensures that all employees, regardless of ability, can perform their tasks efficiently. Here’s how focusing on user experience and accessibility can impact your printer selection and usage.

Key Aspects of User Experience in Printers

1. Intuitive Design and Interface: A printer with an intuitive design and easy-to-navigate interface significantly reduces the learning curve for new users and streamlines daily operations. Touchscreen displays with clear, straightforward menus allow users to quickly access functions, adjust settings, and troubleshoot common issues without needing to consult the manual frequently.

2. Mobile and Remote Printing: The ability to print from smartphones, tablets, and remote locations is increasingly important. Printers that support mobile printing apps and cloud services offer flexibility and convenience, enabling users to print documents directly from their mobile devices or access prints from anywhere in the office or even outside it.

3. Customization and Personalization: Printers that allow for customization of settings and shortcuts can greatly enhance the user experience. Personalized settings for frequently used tasks, such as scanning to email or printing double-sided documents, can save time and make the printing process more efficient for individual users.

4. Reliability and Speed: A reliable printer that consistently produces high-quality prints quickly contributes to a positive user experience. Delays and frequent maintenance issues can lead to bottlenecks and frustration, so choosing a printer known for its reliability and speed is crucial.

Enhancing Accessibility

1. Physical Accessibility: Printers should be physically accessible to all users, including those with mobility issues. Consider the printer’s placement and how easily users can access the control panel, paper trays, and consumables. Adjustable stands or printer locations that are wheelchair-accessible can make a significant difference.

2. Visual Accessibility: For users with visual impairments, printers with large, high-contrast displays and voice-guided navigation can enhance accessibility. Additionally, compatibility with screen-reading software allows visually impaired users to access and use printer functions without barriers.

3. Auditory Accessibility: Audible alerts and feedback can assist users with hearing impairments. These features can notify the user about completed print jobs, errors, or low consumables levels, ensuring that they remain informed about the printer’s status.

4. Software and Assistive Technology Compatibility: Ensure that the printer’s software is compatible with assistive technologies, such as screen readers, magnification software, and speech recognition programs. This compatibility is crucial for creating an inclusive workplace where all employees can utilize the printer independently.

A printer that excels in user experience and accessibility not only supports a more productive and efficient workplace but also fosters an inclusive environment where every employee’s needs are considered. When selecting a printer for your business, prioritize these aspects to ensure that your team can perform their printing tasks with ease and satisfaction. Remember, investing in user-friendly and accessible printers is an investment in your team’s overall performance and morale.

Future Trends in Printing Technology

As we look ahead, the printing industry continues to evolve, driven by advancements in technology and changing business needs. Understanding these trends can help businesses anticipate future developments and make informed decisions when investing in new printers. Here are some key trends shaping the future of printing technology:

1. Eco-friendly Printing Solutions

Sustainability is becoming increasingly important in all areas of business, including printing. Future printers are likely to use eco-friendly materials, consume less energy, and produce less waste. Look for advancements in ink formulations, such as biodegradable inks or plant-based inks, and printers designed with recyclable materials. Additionally, printing technology that reduces paper waste, like automatic double-sided printing, will become standard.

2. Cloud and Mobile Printing

The shift towards remote work and the growing use of cloud services are influencing printer technology. Cloud-based printing allows users to print from anywhere, at any time, using any internet-connected device. This flexibility is particularly beneficial for businesses with remote or hybrid work models. Future printers will likely offer enhanced cloud and mobile printing capabilities, with improved security measures to protect sensitive information.

3. Advanced Security Features

As printers become more connected, security becomes a critical concern. Future printing technology will likely incorporate advanced security features to protect against unauthorized access and cyber threats. Expect to see biometric authentication, such as fingerprint or facial recognition, for accessing printers, as well as encrypted data transmission and secure cloud connections.

4. Integration with Business Systems

Printers are no longer standalone devices; they’re becoming an integral part of a business’s IT infrastructure. Future printers will offer better integration with business systems, such as document management systems, customer relationship management (CRM) software, and enterprise resource planning (ERP) systems. This seamless integration will streamline workflows, reduce manual input, and improve efficiency.

5. 3D Printing Expansion

While 3D printing is not new, its applications in the business world continue to expand. Beyond prototyping, 3D printers are being used for manufacturing, custom parts production, and even in healthcare for creating prosthetics and surgical models. As 3D printing technology advances, it may become a more common tool in various industries, offering new possibilities for customization and on-demand production.

6. AI and Machine Learning

Artificial intelligence (AI) and machine learning are expected to play a significant role in the future of printing. These technologies can optimize printing processes, predict maintenance needs, and personalize print jobs based on user behavior. AI could also enhance image and text recognition in scanners, improving the accuracy of digital document conversion.

7. Augmented Reality (AR) Applications

Augmented reality could revolutionize printing by allowing users to visualize print jobs in real-time before committing to a full print run. AR applications could help with layout design, color matching, and previewing printed materials in their intended environment, reducing errors and waste.

The future of printing technology is dynamic and promising, with trends pointing towards greater sustainability, enhanced security, and deeper integration with digital workflows. By staying informed about these trends, businesses can choose printing solutions that not only meet their current needs but also align with future developments, ensuring long-term value and efficiency.

Small Business Printer FAQs

1. Which type of printer can be very cost-effective for a small business?

Laser printers are generally more cost-effective for small businesses, especially for those that require high volumes of printing. They have a higher initial cost but lower operating costs over time compared to inkjet printers, as toner cartridges last longer than ink cartridges.

2. Is inkjet or laser better for small business?

For small businesses, laser printers are typically better if the primary need is printing text documents quickly and in large volumes. Inkjet printers may be more suitable if the business requires high-quality color printing for images and marketing materials, but for overall cost-effectiveness and speed, laser printers usually have the advantage.

3. Which printer is best for commercial use and why?

For commercial use, high-performance laser printers or multifunction printers are best due to their speed, efficiency, and durability. They can handle large print volumes and have lower per-page costs than inkjets. Multifunction laser printers also provide additional services such as scanning, copying, and faxing, making them ideal for office environments.

4. How do I choose a printer for my business?

Consider the following when choosing a printer:

  • Printing volume: High-volume printing demands a durable laser printer.
  • Type of documents: Color marketing materials suit inkjet printers, while text documents are best for laser printers.
  • Budget: Factor in initial costs and ongoing costs (ink or toner, maintenance).
  • Size and space: Ensure the printer fits in your designated space.
  • Additional features: Consider if you need scanning, copying, or faxing capabilities.

5. What are the three most used printers?

The three most commonly used printers are:

  • Inkjet printers: Known for their ability to produce high-quality color prints, especially photos.
  • Laser printers: Preferred for their speed and efficiency in printing large volumes of text documents.
  • All-in-one printers: Combine printing, scanning, copying, and sometimes faxing into one device, convenient for office settings.

6. Is laser or inkjet better?

The choice between laser and inkjet printers depends on your specific needs. Laser printers are better for high-volume, black-and-white documents and long-term cost-effectiveness. Inkjet printers are better for detailed color images and photos, as well as lower initial costs.

7. What are the 3 main factors to consider when buying a printer?

When buying a printer, consider:

  • Print quality: Determined by resolution and color accuracy, especially important for image and marketing material printing.
  • Print speed and volume: Essential for businesses with high print demands.
  • Cost of operation: Includes the cost of ink or toner, paper, and maintenance.

8. Which type of printer is best for home use?

For home use, an inkjet printer is often the best choice due to its versatility in handling both text and photo printing. If you frequently print photos or documents with colorful graphics, an inkjet printer will likely meet your needs. However, if you primarily print text documents, a monochrome laser printer could be more economical.

9. How many printers does a small business need?

The number of printers a small business needs depends on the size of the business, the volume of printing, and the variety of printing tasks required. A single multifunction printer may suffice for very small businesses or home offices, but larger businesses may benefit from multiple devices, including dedicated printers for high-volume tasks and specialized printers for labels or graphics.

Featured Image Credit: Photo by Mahrous Houses; Unsplash – Thank you!

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Klarna announces 2024 IPO amid economic recovery https://www.smallbiztechnology.com/archive/2024/03/klarna-announces-2024-ipo-amid-economic-recovery.html/ Tue, 26 Mar 2024 18:07:00 +0000 https://www.smallbiztechnology.com/?p=66085 European fintech firm Klarna has announced plans to go public in 2024. This development has sparked discussions in the industry about the timing and its potential to become one of the biggest Initial Public Offerings (IPOs) of the year. Founded in Sweden in 2005, Klarna has grown significantly thanks to its ‘buy now, pay later’ […]

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European fintech firm Klarna has announced plans to go public in 2024. This development has sparked discussions in the industry about the timing and its potential to become one of the biggest Initial Public Offerings (IPOs) of the year.

Founded in Sweden in 2005, Klarna has grown significantly thanks to its ‘buy now, pay later’ business model. Processing an average of 2.5 million transactions daily, the firm has managed to cater to a global base of 150 million customers. This has been made possible through its numerous partnerships—over 250,000 in number—with merchants around the world.

However, Klarna faced a tumultuous period amidst economic instability, inflation, and high interest rates, which escalated borrowing costs in 2022. Consequently, Klarna’s value took a serious hit, plummeting from $45.6 billion to $6.7 billion in 2023.

Klarna’s planned 2024 IPO and recovery

This led to an organizational rethink, focusing on operational efficiency and risk mitigation strategies to boost profitability.

Despite significant setbacks, Klarna remained resilient, leveraging AI technology to bolster its creditworthiness. Implementing this tech solution improved operations, considerably reducing manual interventions and customer inquiries by 25%. Simultaneously, the firm also saw its operating costs decline by 16%.

With discussions underway with investment banks, Klarna’s IPO is projected to reach a valuation close to $9.5 billion. This figure and forecasts of a potential valuation of $20 billion indicate that the market anticipates a favorable response ahead of the IPO.

Klarna’s decision to go public appears strategically sound, considering the increasing consumer preference for the ‘buy now, pay later’ model. If the current market trends persist, Klarna, a leader in the BNPL space, could see significant growth following its IPO.

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Zone’s $8.5 million boost fuels Africa’s fintech future https://www.smallbiztechnology.com/archive/2024/03/zones-8-5-million-boost-fuels-africas-fintech-future.html/ Tue, 26 Mar 2024 00:36:00 +0000 https://www.smallbiztechnology.com/?p=66071 Nigerian fintech Zone has garnered an $8.5 million investment in a seed funding round. The considerable endorsement strengthens Zone’s efforts to bolster Africa’s digital economy with its decentralized payment infrastructure. As such, Zone looks ahead to widening its customer base while enhancing its operational capacities. This year, Zone significantly adjusted its business model. They incorporated […]

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Nigerian fintech Zone has garnered an $8.5 million investment in a seed funding round. The considerable endorsement strengthens Zone’s efforts to bolster Africa’s digital economy with its decentralized payment infrastructure. As such, Zone looks ahead to widening its customer base while enhancing its operational capacities.

This year, Zone significantly adjusted its business model. They incorporated blockchain technology into their procedures, dividing them into two entities— Zone, a blockchain-dedicated payment infrastructure firm, and Qore, a standalone company. With this division, Zone became a leading provider of secure, blockchain-based transactions in the fintech market.

Zone employs blockchain technology to process payments and accept digital currencies.

Zone’s blockchain approach fortifies African fintech

This modernized payment network addresses shortcomings in Africa’s current payment infrastructures, eliminating the need for intermediaries and ensuring swift, seamless transactions. It’s a win for decentralization and transparency, bridging the gap between cutting-edge financial systems and conventional banking practices in Africa.

Obi Emetarom, the CEO of Zone, noted that Zone has allied with over 15 African banks to advance blockchain integration in the financial system. Zone’s technology streamlines bank operations for cost-effective and efficient transactions. With 15 top African banks, including seven current Zone clients, leading this technological charge, Zone’s impact is already resonating throughout the banking industry.

A major milestone for Zone was acquiring a switching license from the Central Bank of Nigeria, which enabled inter-bank settlements and live participation in the Nigerian banking ecosystem. This licensure achievement simplifies financial interactions and eventually optimizes customer service by eliminating the need for individual integrations between financial institutions.

Plans are underway for Zone to leverage its blockchain technology for instant settlements and reconciliation. Emetarom anticipates this strategic move will spur African financial entities towards a cashless system, accelerating the digitization of financial transactions and fostering economic stability and growth in the region.

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Balancing innovation with business sustainability https://www.smallbiztechnology.com/archive/2024/03/balancing-innovation-with-business-sustainability.html/ Mon, 25 Mar 2024 22:08:00 +0000 https://www.smallbiztechnology.com/?p=66065 As business landscapes evolve, disruptive innovation is becoming a prevailing trend. To stay relevant, businesses must consistently innovate and adapt their strategies while balancing societal and environmental impacts with profitability. Clay Christensen introduced the concept of disruptive innovation about three decades ago. Initially, it described low-cost, lower-performing products that quickly improved and outperformed higher-priced competitors. […]

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As business landscapes evolve, disruptive innovation is becoming a prevailing trend. To stay relevant, businesses must consistently innovate and adapt their strategies while balancing societal and environmental impacts with profitability.

Clay Christensen introduced the concept of disruptive innovation about three decades ago. Initially, it described low-cost, lower-performing products that quickly improved and outperformed higher-priced competitors. Christensen expanded this definition to include innovations with the potential to create a new market or alter an existing one.

These types of innovations can drastically reshape industries, leading to shifts in the competitive landscape. They often emerge from unanticipated sources, and may initially seem unprofitable due to their novelty. However, as they establish considerable market share, they cause significant disruption.

Disruptive innovation comes with several obstacles. Common ones are resistance to change, lack of resources, risk aversion, and limited vision.

Incorporating disruptive innovation for business sustainability

Overcoming these challenges requires comprehensive market research, understanding consumer preferences, and recognizing technological advances.

Businesses aiming to disrupt markets must acknowledge these barriers and create strategies to surmount them. This can be achieved by reallocating resources, developing unique product strategies, or establishing an organizational culture that encourages innovation.

Embracing innovation demands risk-taking, long-term perspective, and resilience. Even if the market does not initially react favorably, persistence in improving and iterating can prove crucial.

Businesses should also build an environment that fosters creative thinking. Such an atmosphere seeds innovative ideas and nurtures them to fruition. Strong leadership and team collaboration significantly raises the chances of successfully executing disruptive ideas.

Additionally, understanding market dynamics is critical to meeting customer needs and expectations. To stay ahead, companies need to anticipate changes in demand, identify potential market gaps, and exploit them with innovative solutions. A supportive environment where employees feel free to think creatively also boosts a company’s innovative capacity.

Lastly, constant evaluation and feedback systems are critical in refining the innovation process. This enables organizations to identify areas needing improvement, maximizing their adaptability, evolution, and success in a continuously changing environment.

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Brookings businesses face fines for safety breaches https://www.smallbiztechnology.com/archive/2024/03/brookings-businesses-face-fines-for-safety-breaches.html/ Sat, 23 Mar 2024 18:13:00 +0000 https://www.smallbiztechnology.com/?p=66048 Recent inspections of Brookings, South Dakota businesses show that the BP gas station on 6th Street and Schoon’s Pump N’ Pak on Main Avenue South failed to comply with critical health and safety guidelines. The BP gas station now faces potential fines for numerous fire safety breaches, including outdated fire extinguishers and improperly stored flammable […]

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Recent inspections of Brookings, South Dakota businesses show that the BP gas station on 6th Street and Schoon’s Pump N’ Pak on Main Avenue South failed to comply with critical health and safety guidelines. The BP gas station now faces potential fines for numerous fire safety breaches, including outdated fire extinguishers and improperly stored flammable material.

Environmental regulations were violated by Schoon’s Pump N’ Pak due to improper waste disposal. The exact fines for their non-compliance will be established once the final environmental impact report is completed. Both these businesses’ situations continue to be under investigation.

All other businesses audited remained fully compliant with regulations. City officials stress the importance of such compliance to maintain public safety. They have also emphasized the necessity for businesses to abide by relevant protocols without prior notification of audits.

These audits aim to protect local community and to hold businesses accountable.

Brookings firms penalized for safety failures

Surprise inspections help in preventing any potential tampering, and significantly reduce the risk of hazardous incidents. It is through these audits that authorities safeguard public welfare and encourage ethical business practices.

Brookings has also been in news for a series of other incidents, including a recent drug arrest, a potential scam related to a speech coach, a temporary high school lockdown, a series of break-ins, and a surge in flu cases. Despite these challenges, the spirit of unity amongst residents remains high, showing the strength of the community.

Brookings is also dealing with business fallouts due to ongoing road constructions. However, initiatives have been launched to combat the decline in foot traffic, such as a new marketing campaign by the local co-op offering special deals and promotions.

The local park department has also announced the completion of a new community playground, offering a relaxing place for the community amidst the recent strife.

On another positive note, Sioux Falls resident Charlie Thompson was commended by the city for his significant contributions in 2023. Thompson was recognized for consistently supporting the underprivileged and initiating community development projects.

Regarding the audited businesses, officials assure the public will continue to receive updates about their situation, emphasizing transparency. All efforts aim at improving the stability and prosperity of the Brookings businesses, thus contributing positively to the local economy.

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Good-Feel team revealed as creators of Princess Peach: Showtime https://www.smallbiztechnology.com/archive/2024/03/good-feel-team-revealed-as-creators-of-princess-peach-showtime.html/ Sat, 23 Mar 2024 00:36:00 +0000 https://www.smallbiztechnology.com/?p=66025 Nintendo finally uncovered the creators of their lauded game, Princess Peach: Showtime. The renowned Good-Feel team, led by Etsunobu Ebisu, was the driving force behind the game. This announcement marks a significant milestone for Ebisu since his prior work, Mystical Ninja Starring Goemon, for the Nintendo 64. Known for their innovative design and rigorous quality […]

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Nintendo finally uncovered the creators of their lauded game, Princess Peach: Showtime. The renowned Good-Feel team, led by Etsunobu Ebisu, was the driving force behind the game. This announcement marks a significant milestone for Ebisu since his prior work, Mystical Ninja Starring Goemon, for the Nintendo 64.

Known for their innovative design and rigorous quality standards, The Good-Feel team’s influence is hard to miss in Princess Peach: Showtime!. Fans applauded this latest entry, often citing its unique and engaging gameplay as a standout feature, an aspect largely credited to Ebisu’s creative lead. This news has sent tremors of excitement across the gaming community, establishing the partnership of Nintendo and Good-Feel as a powerhouse in the industry.

Based in Tokyo, Japan, Good-Feel has a history of crafting beloved games under Nintendo, such as Kirby’s Epic Yarn and Yoshi’s Crafted World. The developers always strive for innovation while delivering memorable gameplay experiences. Feeding off the warm response received from previous titles, they are now busy working on several exciting new projects.

For a while, whispers hinted at Good-Feel’s involvement in developing Princess Peach: Showtime!. Once Nintendo finally blew the lid off, it sent shockwaves across the gaming community, culminating weeks of frenzied speculations and excited anticipation.

The official credits of Princess Peach: Showtime! have been released, but Nintendo warns they may contain hints at the game’s conclusion. Gamers are advised to proceed with caution as these credits subtly hint at the game’s final villain.

A review from a recognized gaming expert rated Princess Peach: Showtime! at 4 out of 5 stars. The game was praised for breaking away from traditional gender norms and providing a platform for a strong female protagonist. Critics lauded the game for its strides towards inclusivity and diversity in the game’s industry. Some players highlighted a predictable plotline as the game’s weakness, but they agreed it doesn’t take away from the game’s overall acclaim.

Victoria, a passionate Zelda fan, conveyed her deep-rooted love for such games. Her interest was ignited by her brothers during their Goldeneye 007 gaming sessions. With her talent in making fluffy pancakes and possessing a burning interest in gaming, Victoria proved that her skills reach beyond the virtual world.

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Strategies for Maximizing Revenue in the F&B Industry https://www.smallbiztechnology.com/archive/2024/03/strategies-for-maximizing-revenue-in-the-fb-industry.html/ Thu, 21 Mar 2024 18:43:57 +0000 https://www.smallbiztechnology.com/?p=66007 Did you know that the food and beverage industry market is expected to reach $8,638.2 billion in 2025 and $11,979.9 billion in 2030? With such immense potential for growth, it’s no wonder that businesses in the F&B industry worldwide are constantly seeking innovative strategies to maximize their revenue. From small eateries to large restaurant chains, […]

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Did you know that the food and beverage industry market is expected to reach $8,638.2 billion in 2025 and $11,979.9 billion in 2030? With such immense potential for growth, it’s no wonder that businesses in the F&B industry worldwide are constantly seeking innovative strategies to maximize their revenue. From small eateries to large restaurant chains, the quest for profitability is a journey filled with challenges and opportunities.

In this blog post, let’s explore actionable strategies and expert insights to unlock the full revenue-boosting potential of your F&B venture!

Menu Optimization

It’s all about making smart choices to showcase your best dishes while enticing customers to indulge in a culinary adventure. Start by identifying your star performers – the dishes customers can’t get enough of. They are your money-makers, so give them the spotlight they deserve on your menu.

Create a mouthwatering experience that leaves customers craving for more. Get creative with your menu offerings by introducing seasonal specials or chef’s recommendations that tantalize taste buds and spark curiosity.

Take inspiration from successful brands like Starbucks, which constantly updates its menu with seasonal drinks like the Pumpkin Spice Latte or Peppermint Mocha. By tapping into seasonal trends and offering limited-time promotions, Starbucks keeps customers returning for more while maximizing revenue through menu innovation.

And don’t forget the power of presentation. Use enticing descriptions and eye-catching visuals to make your dishes irresistible. With a well-optimized menu, you’ll satisfy not only your customer’s hunger but also your bottom line.

Mastering the Art of Upselling

Imagine you’re at a burger joint, and the friendly cashier suggests adding crispy bacon and melted cheese to your burger for just a small extra cost. That’s upselling! It’s about offering upgrades or extras that enhance what your customers are already getting. At the F&B industry point of sale, these suggestions can significantly boost sales while delighting your customers.

When you order a meal at McDonald’s, the cashier often asks if you’d like to “supersize” your meal or add an extra item like fries or a drink for a little more. This simple suggestion encourages customers to spend extra while enhancing their meal experience.

McDonald’s also uses strategic promotions and bundles to upsell. For example, they might offer a combo meal deal where you can get a burger, fries, and a drink for a slightly discounted price compared to ordering each item individually. This strategy entices customers to upgrade their orders to get more value for their money.

Incorporating these upselling techniques helps McDonald’s increase revenue and customer satisfaction by offering more choices and value. So, the next time you visit McDonald’s, pay attention to how they suggest additional items. Consider how you can apply similar strategies in your food business to boost sales and improve customer experience.

Loyalty Programs

F&B industry loyalty programs are like a secret recipe that keeps customers returning for more. Imagine offering rewards like discounts or free treats to say “thank you” for choosing your spot. These programs turn regular customers into your biggest fans, creating a bond that keeps them coming back again and again.

Plus, with a well-designed loyalty program, you can connect with your customers on a personal level, showing them that you care about their experience. By sending them special offers or birthday surprises, you’re adding joy to their day and making them feel like part of your family.

Take Domino’s Pizza, for example. The brand offers a mouthwatering loyalty program that keeps pizza lovers returning for more cheesy goodness. With each pizza order, customers earn points that can be redeemed for free pizzas, sides, or even desserts. It’s like getting a little slice of heaven with every purchase.

But what makes Domino’s loyalty program extra special is its innovative approach. They offer various ways to earn points, from ordering online to using their mobile app or even through social media promotions. They also keep things fun with bonus point opportunities and surprise rewards, like free pizza on your “pizza-versary.” It’s the perfect recipe for keeping customers engaged and hungry for more.

Efficient Inventory Management

With the right tools, like an inventory management platform, you can keep track of what you have in stock, what’s running low, and what you need to reorder. It helps you avoid running out of essential ingredients or ending up with too much of something that might spoil before you can use it.

It’s also about being smart with your purchases. You can cut costs and boost your bottom line by negotiating with suppliers for the best prices and consolidating orders to save on shipping. Examine your menu to identify which items are selling well and which ones aren’t. Then, adjust your ordering accordingly.

Let’s see how Chipotle Mexican Grill, a popular fast-casual restaurant chain known for its customizable burritos, bowls, and tacos, deals with their inventory management. Chipotle’s unique system revolves around its commitment to using fresh, high-quality ingredients.

One notable aspect of Chipotle’s inventory management strategy is its emphasis on sourcing ingredients locally whenever possible. By partnering with regional suppliers and farmers, Chipotle reduces transportation costs and ensures their ingredients are as fresh as possible. This approach not only enhances the taste and quality of their food but also minimizes waste by reducing long-distance shipping and storage.

Furthermore, Chipotle utilizes a “prep sheet” system to streamline operations and optimize inventory levels at each restaurant. Each day, managers receive a prep sheet outlining the precise quantities of ingredients needed based on forecasted sales. This system allows them to prepare enough ingredients to meet demand without overstocking or wasting food.

Maximizing revenue in the F&B industry requires a strategic approach and a willingness to adjust to changing market dynamics. So go ahead, put these strategies into action, and watch your profits soar.

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NYC Unveils $100M Proposal for Climate Innovation Hub https://www.smallbiztechnology.com/archive/2024/03/nyc-unveils-100m-proposal-for-climate-innovation-hub.html/ Thu, 21 Mar 2024 00:28:00 +0000 https://www.smallbiztechnology.com/?p=65890 The New York City Economic Development Corporation (NYCEDC) recently announced a $100 million proposal for a cutting-edge climate innovation hub. This facility, planned to be located at the Brooklyn Army Terminal (BAT) in Sunset Park, Brooklyn, is designed to uplift the city’s climate tech ecosystem and expedite the creation of climate-centric solutions. Aligned with Mayor […]

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The New York City Economic Development Corporation (NYCEDC) recently announced a $100 million proposal for a cutting-edge climate innovation hub. This facility, planned to be located at the Brooklyn Army Terminal (BAT) in Sunset Park, Brooklyn, is designed to uplift the city’s climate tech ecosystem and expedite the creation of climate-centric solutions.

Aligned with Mayor Adams’ Green Economy Action Plan, this hub aims to amplify the economic output of New York’s green sector and foster green job opportunities. The NYCEDC highlights that up to $100 million will be allocated for establishing this climate-focused innovation center.

By attracting pioneers of environmental sustainability worldwide, it encourages the creation of innovative, effective solutions against climate change. This initiative signifies NYC’s commitment to eco-friendly growth and global environmental issue responsiveness. Additionally, the hub aims to nurture green skills within the local workforce, preparing them for future opportunities in this rapidly growing sector.

Proposals suggest that different climate tech initiatives, such as the Sunset Park District, the Brooklyn Navy Yard Development Corporation, and the Trust for Governors Island, could benefit from the proposed hub. By centralizing their operations at BAT, the hub can foster collaboration between various initiatives and accelerate the implementation of earth-friendly technologies.

Mayor Eric Adams publicly supports the Climate Innovation Hub, viewing it as critical in driving innovation and advancing technological developments related to climate change. He emphasised the importance of partnership with businesses, communities, and academic institutions in battling climate change.

The proposed investment in climate-focused research could potentially create an estimated economic return of $2.6 billion within a decade. It could also result in the Harbor Climate Collaborative’s establishment, further facilitating the growth of green jobs in NYC.

Prominent NYCEDC figures like President & CEO Andrew Kimball and the Executive Director of the Mayor’s Office of Climate & Environmental Justice, Elijah Hutchinson, have voiced their support the hub. They argue it will stimulate industry-specific climate change innovation, nurture entrepreneurship, and assist in growing the city’s green workforce. They also believe the Sunset Park community, currently grappling with high nitrogen dioxide pollution levels, could substantially benefit from these initiatives.

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Apple’s Foldable iPhone Predicted for 2027 Release https://www.smallbiztechnology.com/archive/2024/03/apples-foldable-iphone-predicted-for-2027-release.html/ Wed, 20 Mar 2024 22:16:00 +0000 https://www.smallbiztechnology.com/?p=65896 Apple’s revolutionary foldable iPhone is forecasted for an early 2027 release, straying from their usual second half-of-the-year launches. The objective of this ground-breaking move is thought to be granting ample time for the market to digest this revolutionary development. Despite the absence of official announcements, anticipation for the foldable device is palpable, promising to cement […]

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Apple’s revolutionary foldable iPhone is forecasted for an early 2027 release, straying from their usual second half-of-the-year launches. The objective of this ground-breaking move is thought to be granting ample time for the market to digest this revolutionary development. Despite the absence of official announcements, anticipation for the foldable device is palpable, promising to cement Apple’s position in the luxury smartphone segment.

Android competitors, such as Alpha Business, presently enjoy a head start, having already fully embraced foldable technology. This apparent tardiness could potentially pose a challenge for Apple and possibly relegate it to trailing behind in this dynamic sector.

An insider, well-versed with Apple’s strategy, hinted that the company might intentionally launch the foldable iPhone slightly later than initially forecasted. The reason behind this could be to allow for meticulous preparation in all areas, ensuring distribution and demand perfectly align. This careful approach is clearly reflected in the proposed design, illustrating the company’s commitment to structural integrity and utility.

However, there could be crunch time given the delayed release of the foldable iPhone, as the launch is expected just a couple of months before new flagship models with upgraded chipsets are revealed. These tight timelines could create intense market competition between the two product lines. Notably, if the foldable model includes innovative features that distinguish it from other products, it may overshadow the new flagship models.

Alongside the foldable iPhone, Apple is understood to have other foldable devices in the pipeline, such as a collapsible iPad and MacBook. Nonetheless, these products are not expected to launch until after 2025.

In the meantime, Apple devotees might have to rely on Android or Windows products as alternatives, as they eagerly await the chance to experience Apple’s newest foldable technology. This interim period might even introduce Apple fans to the unique features offered by other tech platforms, changing their preferences while they wait for Apple’s foray into the foldable device market.

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Best CRM for Small Business (A 2024 Guide) https://www.smallbiztechnology.com/archive/2024/03/best-crm-for-small-business.html/ Tue, 19 Mar 2024 17:44:22 +0000 https://www.smallbiztechnology.com/?p=65902 With business landscapes becoming increasingly competitive, small enterprises require strategic tools to facilitate customer interactions, manage data, and optimize business processes. One such critical tool is a Customer Relationship Management (CRM) system. This article delves into the realm of CRM, highlighting the best CRM for small businesses in 2024. Best CRM for Small Businesses: Our […]

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With business landscapes becoming increasingly competitive, small enterprises require strategic tools to facilitate customer interactions, manage data, and optimize business processes. One such critical tool is a Customer Relationship Management (CRM) system. This article delves into the realm of CRM, highlighting the best CRM for small businesses in 2024.

Best CRM for Small Businesses: Our Top Picks

shallow focus photo of thank you for shopping signage

After extensive research, we have compiled a list of top CRM systems that cater specifically to small businesses‘ needs.

Monday Sales CRM

Monday Sales CRM is a comprehensive solution with features such as contact management, deal tracking, pipeline management, email integration, and basic reporting capabilities. It offers a visually pleasing interface on its ‘boards’, akin to Kanban-style digital whiteboards.

HubSpot CRM

HubSpot CRM is an all-in-one solution integrating sales, marketing, customer service, content management, and operations. It offers a free plan, making it easier for SMBs to test its capabilities without a large upfront commitment.

Zoho CRM

Zoho CRM is an affordable solution that offers basic CRM features within your Gmail account. The platform is user-friendly and provides essential features for small businesses.

Freshsales CRM

Freshsales CRM by Freshworks is a powerful CRM that leverages AI to automate tasks and forecast trends and behavior patterns. It offers a competitive edge by enabling businesses to retain customers cost-effectively.

Salesforce CRM

Salesforce CRM is a comprehensive and reliable CRM solution with multiple plans to choose from. It offers sophisticated customization and analytics, making it ideal for businesses looking to professionalize their sales teams.

Zendesk Sell

Zendesk Sell offers a robust CRM with an excellent mobile app. It provides all communication history in one place, ensuring high-quality responses to queries, leading to better customer satisfaction.

Pipedrive CRM

Pipedrive CRM is a straightforward, sales-focused CRM, ideal for beginners. It offers 24/7 support for all plan holders, making it a user-friendly option for small businesses.

Insightly CRM

Insightly CRM offers robust customization options. It has a higher starting price than many other options, but it tops out at a reasonable price per enterprise user.

Less Annoying CRM (LACRM)

Less Annoying CRM offers a single tier and no add-ons. It is user-friendly and has the highest customer review score.

CRM Software: An Overview

CRM software is a technology suite designed to streamline and analyze customer interactions and data throughout the customer lifecycle. It centralizes crucial data such as contact information, communication history, and purchasing behaviors, offering businesses the means to enhance customer service, drive sales, and manage data effectively.

Why Adopt CRM?

two women near tables

Implementing a Customer Relationship Management (CRM) system can have profound benefits for small businesses, enabling them to streamline operations, enhance customer interactions, and drive growth. Here’s why adopting CRM is essential for small business success:

  1. Automation of Repetitive Tasks: CRM software automates routine tasks such as data entry, email communications, and appointment scheduling. By eliminating manual processes, small businesses can save valuable time and resources, allowing employees to focus on more strategic tasks like sales, marketing, and customer service. Automation also reduces the risk of errors and ensures consistency in customer interactions, leading to increased efficiency and productivity.
  2. Streamlined Customer Interactions: CRM systems centralize customer data, providing a comprehensive view of each customer’s history, preferences, and interactions with the business. This centralized database allows small businesses to deliver personalized experiences tailored to individual customer needs and preferences. With access to detailed customer profiles, employees can anticipate customer needs, resolve inquiries promptly, and provide proactive support, ultimately enhancing customer satisfaction and loyalty.
  3. Enhanced Communication and Collaboration: CRM platforms facilitate seamless communication and collaboration among team members by providing a centralized platform for sharing information, tracking activities, and collaborating on projects. With features like shared calendars, task management tools, and real-time messaging, small business teams can coordinate efforts more effectively, ensuring everyone is aligned and working towards common goals. Improved communication leads to better coordination, faster decision-making, and a more cohesive team dynamic.
  4. Data-Driven Insights and Reporting: CRM systems capture valuable data on customer interactions, sales performance, marketing campaigns, and more. By leveraging this data, small businesses can gain actionable insights into customer behavior, market trends, and business performance. Advanced reporting and analytics tools allow businesses to track key metrics, identify areas for improvement, and make data-driven decisions to drive growth and profitability. With access to real-time dashboards and performance reports, small business owners can monitor progress, identify opportunities, and optimize strategies for success.
  5. Scalability and Growth: As small businesses expand and acquire new customers, CRM systems provide scalability to accommodate growth. Whether adding new users, scaling up operations, or entering new markets, CRM platforms can adapt to evolving business needs and requirements. By providing a flexible and scalable infrastructure, CRM enables small businesses to manage growth effectively, maintain customer satisfaction, and capitalize on new opportunities for expansion.

In summary, adopting a CRM system is essential for small businesses looking to streamline operations, improve customer relationships, and drive growth. From automating repetitive tasks to providing data-driven insights, CRM software offers a range of benefits that empower small businesses to succeed in today’s competitive market landscape. By investing in CRM, small business owners can unlock the full potential of their business and achieve long-term success.

When Does Your Business Require CRM?

woman in white shirt using smartphone

Recognizing the need for a Customer Relationship Management (CRM) system is pivotal for small businesses seeking operational efficiency and improved customer relationships. Here are some key indicators that suggest your business could benefit from adopting a CRM solution:

Fragmented Communication Channels: If your business grapples with scattered communication channels, where team members rely on disparate tools like emails, spreadsheets, and messaging apps to interact with customers, it may signal the need for CRM integration. A CRM platform centralizes communication, providing a unified hub for managing customer interactions, inquiries, and feedback. By consolidating communication channels, CRM promotes collaboration, expedites response times, and ensures consistency in customer engagement.

Disjointed Customer Data: Managing customer data across various sources, including spreadsheets, email threads, and paper records, can lead to inefficiencies and inaccuracies. A CRM solution centralizes and organizes customer information within a single database, facilitating real-time updates and access. By establishing a unified repository for customer data, CRM minimizes duplication, mitigates errors, and fosters data consistency across the organization.

Manual Data Entry and Administrative Tasks: Excessive time spent on manual data entry and administrative tasks can hamper productivity and impede business growth. CRM systems automate routine processes such as data entry, lead capture, and follow-up communications, enabling employees to focus on value-added activities like sales, customer service, and strategic planning. By automating repetitive tasks, CRM enhances efficiency, streamlines workflows, and boosts employee morale.

Inefficient Sales and Marketing Processes: Inefficient sales and marketing processes, characterized by disjointed lead management, pipeline tracking, and campaign management, can hinder business performance. CRM platforms offer features such as lead scoring, pipeline management, and campaign tracking, empowering businesses to optimize their sales and marketing efforts. By providing visibility into the sales funnel, CRM identifies bottlenecks, prioritizes leads, and improves conversion rates.

Lack of Customer Insights and Analytics: Without access to comprehensive customer insights and analytics, businesses may struggle to make informed decisions and drive growth. CRM systems deliver robust reporting and analytics capabilities, allowing businesses to track key metrics, monitor customer engagement, and measure the effectiveness of marketing initiatives. By harnessing data-driven insights, businesses can identify opportunities for improvement, optimize strategies, and enhance overall performance.

In summary, if your business contends with fragmented communication channels, disjointed customer data, manual data entry, inefficient sales and marketing processes, or a lack of customer insights, it may be time to explore CRM solutions. By addressing these challenges, CRM empowers small businesses to streamline operations, nurture customer relationships, and achieve sustainable growth in today’s competitive landscape.

Selecting the Right CRM: Key Considerations

Choosing the right Customer Relationship Management (CRM) system is a critical decision that can significantly impact your business’s efficiency, productivity, and bottom line. To ensure you select a CRM solution that aligns with your business objectives and operational requirements, it’s essential to carefully evaluate several key considerations:

  1. Understand Your Business Needs: Begin by identifying your business needs and objectives. Consider factors such as the size of your business, the industry you operate in, and the specific challenges you’re looking to address with a CRM solution. Determine whether you require basic contact management, sales automation, marketing automation, customer service functionalities, or a comprehensive CRM suite that integrates multiple business functions.
  2. User Adoption and Team Requirements: Assess the needs and preferences of the teams that will be using the CRM system. Involve key stakeholders from sales, marketing, customer service, and other relevant departments in the selection process to ensure their buy-in and alignment with the chosen solution. Consider factors such as user interface intuitiveness, mobile accessibility, and integration with existing tools and workflows to facilitate seamless adoption and user satisfaction.
  3. Identify Pain Points and Must-Have Features: Identify the specific pain points and challenges your business is facing that necessitate a CRM solution. Whether it’s improving lead management, enhancing customer communication, or streamlining sales processes, prioritize the features and functionalities that are essential for addressing these pain points. Common CRM features include contact management, lead scoring, sales pipeline management, email automation, reporting and analytics, and customer support ticketing.
  4. Scalability and Flexibility: Evaluate the scalability and flexibility of the CRM solution to accommodate your business’s growth and evolving needs. Consider whether the CRM can scale with your business expansion, accommodate increasing data volumes and user numbers, and support customization and integration capabilities to adapt to changing requirements over time.
  5. Budget Constraints and Total Cost of Ownership (TCO): Establish a clear budget for CRM implementation and ongoing maintenance, taking into account upfront costs, subscription fees, customization expenses, training costs, and any additional charges for add-on features or modules. Compare pricing plans offered by different CRM vendors and assess the total cost of ownership (TCO) over the long term to ensure affordability and cost-effectiveness.
  6. Industry-Specific Regulations and Compliance: If your business operates in a regulated industry such as healthcare, finance, or legal services, consider industry-specific regulations and compliance requirements when selecting a CRM solution. Ensure that the chosen CRM platform complies with relevant data protection laws (e.g., GDPR, CCPA), industry standards, and security certifications to safeguard sensitive customer information and maintain regulatory compliance.

By carefully considering these key factors, you can effectively evaluate CRM solutions and choose the one that best meets your business needs, drives user adoption, and delivers tangible value and ROI in the long run. Remember to prioritize usability, functionality, scalability, and affordability when making your selection to maximize the benefits of CRM adoption for your small business.

Notable CRM Software Trends in 2024

1. Artificial Intelligence (AI) and Automation

In 2024, AI-powered capabilities are increasingly integrated into CRM systems to automate repetitive tasks, analyze customer data, and deliver personalized experiences at scale. Machine learning algorithms enable predictive analytics, lead scoring, and dynamic content recommendations, allowing businesses to anticipate customer needs and provide proactive support.

2. Omni-Channel Integration

With customers interacting across multiple channels and devices, CRM systems are focusing on seamless omni-channel integration to ensure a consistent and cohesive experience across all touchpoints. Integrated communication channels such as email, phone, social media, chat, and SMS enable businesses to engage with customers wherever they are, fostering deeper relationships and improving customer satisfaction.

3. Emergence of Customer Data Platforms (CDPs)

CDPs are gaining prominence as a central hub for collecting, unifying, and activating customer data from various sources in real-time. These platforms enable businesses to create a comprehensive view of each customer by aggregating data from CRM systems, marketing automation tools, e-commerce platforms, and other sources, facilitating more targeted and personalized marketing campaigns and customer interactions.

4. Emphasis on First-Party Data

With increasing privacy regulations and restrictions on third-party cookies, there’s a growing emphasis on collecting and leveraging first-party data obtained directly from customers. CRM systems play a crucial role in capturing and analyzing first-party data, including customer preferences, behaviors, and interactions, to drive more effective marketing strategies and personalized experiences while respecting user privacy preferences.

5. Voice-Enabled CRM

The adoption of voice-enabled technology is transforming how users interact with CRM systems, enabling hands-free operation and voice-controlled commands for tasks such as data entry, scheduling appointments, and retrieving information. Voice-enabled CRM capabilities enhance user productivity, streamline workflows, and offer greater accessibility for users on the go.

6. Adoption of Blockchain Technology for Data Security

Blockchain technology is increasingly being explored as a solution for enhancing data security and integrity in CRM systems. By leveraging blockchain’s decentralized and immutable ledger, businesses can ensure the integrity and authenticity of customer data, protect against unauthorized access and tampering, and enhance trust and transparency in customer interactions.

7. Focus on Hyper-Personalized Customer Experiences

Personalization continues to be a key focus for CRM systems, with businesses leveraging advanced analytics and AI-driven insights to deliver hyper-personalized customer experiences. By tailoring content, offers, and recommendations based on individual preferences, behaviors, and past interactions, businesses can increase customer engagement, loyalty, and lifetime value.

These trends underscore the ongoing evolution of CRM software and its growing importance in enabling small businesses to build stronger customer relationships, drive revenue growth, and stay ahead in today’s competitive market landscape. By embracing these trends and leveraging the latest CRM technologies, small businesses can position themselves for success and deliver exceptional customer experiences in 2024 and beyond.

Final Thoughts

Choosing the best CRM for your small business can be overwhelming due to the numerous options available. However, by carefully considering your business needs and evaluating different CRM systems based on their features, scalability, and pricing, you can find a solution that aligns with your objectives and enhances your business operations.

Remember, the best CRM system for your business is the one that meets your specific needs and fits within your budget. Therefore, take the time to understand your requirements and evaluate different systems before making a decision.

When utilized effectively, CRM software can immensely contribute to the success of your small business, fostering customer loyalty, enhancing operational efficiency, and driving business growth. Thus, investing in a robust CRM system can be a game-changing decision for small businesses looking to thrive in today’s competitive business landscape.

Best CRM for Small Business FAQs

Does Google have a free CRM?

Google offers a CRM platform called Google Workspace that includes tools like Gmail, Google Calendar, Google Drive, and Google Meet. While it’s not a dedicated CRM, businesses can utilize these tools for basic CRM functionalities. However, for more robust CRM features, businesses may consider integrating third-party CRM solutions with Google Workspace.

Which CRM is best for my business?

The best CRM for your business depends on your specific needs, budget, and industry. Popular CRM options include Salesforce, HubSpot, Zoho CRM, and Pipedrive, each offering unique features and pricing plans tailored to different business sizes and requirements.

Is there a free CRM for small businesses?

Yes, several CRM platforms offer free plans specifically designed for small businesses. Examples include HubSpot CRM, Zoho CRM Free Edition, and Freshsales Free Plan. These free versions typically offer basic CRM functionalities and limited features, making them suitable for startups and small businesses with minimal requirements.

Is CRM suitable for small businesses?

Yes, CRM (Customer Relationship Management) systems are beneficial for small businesses as they help streamline customer interactions, improve communication, and enhance sales and marketing efforts. By centralizing customer data and automating tasks, CRM software enables small businesses to efficiently manage customer relationships and drive growth.

Is there a 100% free CRM?

While some CRM platforms offer free plans, it’s essential to note that these free versions often come with limitations in terms of features, user capacity, and storage. While they provide basic CRM functionalities, businesses may need to upgrade to paid plans for advanced features and scalability.

Does Google have a CRM?

Google does not have a standalone CRM product. However, businesses can utilize Google Workspace tools such as Gmail, Google Contacts, and Google Sheets for basic CRM functionalities. Additionally, Google offers integrations with various third-party CRM platforms to enhance CRM capabilities within its ecosystem.

Is HubSpot actually free?

Yes, HubSpot offers a free CRM platform known as HubSpot CRM. The free version includes core CRM features such as contact management, email tracking, and deal management. While additional HubSpot tools and features are available through paid plans, the CRM itself remains free to use indefinitely.

What is the easiest CRM tool?

The ease of use of CRM tools varies depending on user preferences and requirements. However, some CRM platforms are known for their user-friendly interfaces and intuitive features. HubSpot CRM, Zoho CRM, and Freshsales are often praised for their simplicity and ease of adoption.

Is Zoho completely free?

Zoho offers a free edition of its CRM platform, aptly named Zoho CRM Free Edition. While this version provides basic CRM functionalities, Zoho also offers various paid plans with additional features and capabilities tailored to different business needs and budgets.

Featured Image Credit: Photo by Gabriel Benois; Unsplash – Thank you!

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New Business Hub Boosts South Bend Economy https://www.smallbiztechnology.com/archive/2024/03/new-business-hub-boosts-south-bend-economy.html/ Mon, 18 Mar 2024 22:31:00 +0000 https://www.smallbiztechnology.com/?p=65851 A local business hub is to be developed on the previous site of the Salvation Army in South Bend. The new establishment aims to attract budding entrepreneurs and startups, providing them with much-needed workspace and resources. The goal is to transform into a creative and innovative space, contributing significantly to the local economy. Plans for […]

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A local business hub is to be developed on the previous site of the Salvation Army in South Bend.

The new establishment aims to attract budding entrepreneurs and startups, providing them with much-needed workspace and resources. The goal is to transform into a creative and innovative space, contributing significantly to the local economy.

Plans for the development include refurbishing the space to feature coworking spaces, conference rooms, and other necessary business facilities. The hub is expected to attract a diverse crowd of professionals, creating an inclusive community.

Flexible memberships will be offered for the use of office space and other services. Local entrepreneurs have demonstrated enthusiasm for the initiative, citing the opportunity to network, collaborate, and propel their businesses forward.

Officials of local government have shown their support, emphasizing the potential for the initiative to cultivate entrepreneurship and expand the local economy. Local residents are confident that the hub will boost their city’s reputation as a business-friendly venue.

The new project aligns with a commitment to promote entrepreneurship in South Bend, transforming the old Salvation Army venue into a dynamic business incubation centre. While many have expressed excitement at this upcoming venture, the full specifics of this operation haven’t been disclosed as of yet.

The local community has shown a positive reaction to the initiative, potentially offering key support like mentorship, education, and expansion opportunities to rising entrepreneurs in the region. The initiative is expected to spur a surge in job creations and economic development, providing the decisive support for local businesses to thrive.

There are still some unknown details about the initiative, such as who the leader will be, when construction will start, funding arrangements or potential impacts on the local community. Unfortunately, the reasons behind the Salvation Army establishment’s closure are also unclear.

Despite these unanswered questions, the new project stands to significantly boost the local economy and offer many opportunities to entrepreneurs in South Bend. It’s a promising initiative that local business leaders and potential investors are keenly watching, dramatically potentially changing South Bend’s economic landscape.

To fully understand the story, readers are urged to visit the South Bend Tribune’s article directly. The article can be found at: “https://www.southbendtribune.com/story/news/local/2024/03/12/south-bend-entrepreneurship-hub-to-replace-former-salvation-army-site/72933047007/”.

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Potential Scarcity of New 11-inch OLED iPad Pro https://www.smallbiztechnology.com/archive/2024/03/potential-scarcity-of-new-11-inch-oled-ipad-pro.html/ Thu, 14 Mar 2024 18:51:00 +0000 https://www.smallbiztechnology.com/?p=65800 According to analyst Ross Young, Apple’s 11-inch OLED iPad Pro may initially scarce due to slower production speeds. This could potentially limit consumer access and delay the wide availability of these highly anticipated new devices. Young states supply might not meet the overwhelming demand, resulting in potential disappointment among consumers. This scarcity could inflate the […]

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According to analyst Ross Young, Apple’s 11-inch OLED iPad Pro may initially scarce due to slower production speeds. This could potentially limit consumer access and delay the wide availability of these highly anticipated new devices.

Young states supply might not meet the overwhelming demand, resulting in potential disappointment among consumers. This scarcity could inflate the resale prices temporarily, affecting the product’s market performance, warns Young.

Despite these potential hurdles, Young remains hopeful that Apple will soon overcome these challenges, stabilizing the product’s supply and demand. The company is planning to unveil new 11-inch and 12.9-inch iPad Pro models, both equipped with improved OLED displays.

These next-generation iPad Pro models will possibly debut with the A14 Bionic chip, significantly enhancing their performance and energy efficiency. Moreover, the new iPad models are speculated to support 5G connectivity for faster internet access.

Samsung Display and LG Display are manufacturing the OLED screens for the 11-inch and 12.9-inch models respectively, indicating a diversified supply chain. Partnering with multiple manufacturers, Apple aims to optimize production rates and ensure the stability of supply.

Observations suggest a noticeable difference in the production pace between the two models, with the larger 12.9-inch variant outperforming its smaller counterpart, 11-inch model, in productivity and speed. Therefore, users seeking speed and efficiency may prefer the larger model.

However, consumers should also consider other factors such as the device’s physical size, usability, and the price before making the final decision. Regardless, both models maintain high performance standards, showcasing the technology inside these devices.

It’s speculated that LG Display’s involvement in the production of the 11-inch model could potentially increase the production speed, rectifying the anticipated shortages. This partnership may also advance the display technology used in the device, enhancing features and user experience.

Changes in production strategies and partnerships could introduce new challenges or risks. However, if successful, this could set a new precedent for the inclusion of multiple display manufacturers in product production, leading to diversified sourcing strategies and an industry-wide shift in supply chain management.

The anticipated new iPad Pro range, expected to launch later this year, will reportedly add greater variety to Apple’s offerings. The devices are designed to provide users with consistent and seamless experiences, reflecting Apple’s holistic approach in design.

The diversification of the iPad Pro range indicates Apple’s commitment to cater to a broad user base. As anticipation builds, users worldwide eagerly await to see what unique attributes the new iPad Pro brings, potentially setting a new benchmark for technology and innovation within the industry.

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Remofirst Raises $25M, Accelerating HR Tech Growth https://www.smallbiztechnology.com/archive/2024/03/remofirst-raises-25m-accelerating-hr-tech-growth.html/ Thu, 14 Mar 2024 00:48:00 +0000 https://www.smallbiztechnology.com/?p=65758 Remofirst has secured a significant victory in the HR tech arena. The company raised $25 million in a Series A funding round, a move that puts them head-to-head with notable competitors like Deel and Rippling. Heavyweight investors have shown confidence in Remofirst’s innovative approach and the funds raised will accelerate the consolidation of its platform, […]

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Remofirst has secured a significant victory in the HR tech arena. The company raised $25 million in a Series A funding round, a move that puts them head-to-head with notable competitors like Deel and Rippling. Heavyweight investors have shown confidence in Remofirst’s innovative approach and the funds raised will accelerate the consolidation of its platform, customer base expansion, enhancement of features, and attracting top-level talent.

The company stands out with a unique “employer of record” business model, directly employing staff and contractors from over 180 countries worldwide. This strategy reduces administrative burdens on companies, facilitating swift business expansion without compromising regional law compliance. Their pledged commitment to accelerating corporate growth while mitigating legal and fiscal risks is a prime attraction.

CEO and co-founder Nurasyl Serik, points out the time and assets saved by the regulatory compliance and efficiency of their model. By absorbing the complexities of international labor law, Remofirst enables businesses to divert their focus to growth and innovation, providing immediate cost savings and strategic long-term benefits.

Remofirst’s multifaceted role in recruitment extends far beyond payroll and tax management. They handle a variety of responsibilities, including employee equipment supply, compensation structures, medical benefits, and thorough background checks. Their focus on fostering a positive workplace and practicing transparent communication reflects their commitment to ensuring employee satisfaction and retention.

Notably, Remofirst reported a ten-fold increase in its annual recurring revenue since the previous funding round in 2022. A figure that heightened investor interest and led to a swift closure of the funding round. These promising results position Remofirst exceptionally well for the upcoming fiscal periods.

The Series A funding was made possible by substantial backing from European VC firm Octopus Ventures and contributions from incumbent investors QED, Mouro Capital, and Counterpart Ventures. This funding strategy showcases Remofirst’s appeal in the European venture capital landscape.

Distinguishing itself based on cost, Remofirst starts with a $199 monthly fee per employee, significantly lower than their rivals. This budget-friendly approach appeals to operations looking to optimize their processes without the financial strain often experienced with industry competitors.

With clients like the World Health Organization and Mastercard, Remofirst is looking to direct its newly acquired funds towards international expansion, particularly into the UK. This strategic move underscores Remofirst’s aims to cement their foothold in the global HR tech industry and ramp up further growth.

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Market Shows Modest Rise Amidst Tech Challenges https://www.smallbiztechnology.com/archive/2024/03/market-shows-modest-rise-amidst-tech-challenges.html/ Wed, 13 Mar 2024 14:52:00 +0000 https://www.smallbiztechnology.com/?p=65750 Futures for Dow Jones, S&P 500, and Nasdaq 100 saw a modest increase on Tuesday morning. This occurred notwithstanding Super Micro Computer’s continual dip and significant asset disposal by Meta Platforms. Traders maintain cautious optimism, digesting the impact of Super Micro Computer’s downward trend and Meta Platforms’ significant asset sell-off. Yet, investors are encouraged to […]

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Futures for Dow Jones, S&P 500, and Nasdaq 100 saw a modest increase on Tuesday morning. This occurred notwithstanding Super Micro Computer’s continual dip and significant asset disposal by Meta Platforms.

Traders maintain cautious optimism, digesting the impact of Super Micro Computer’s downward trend and Meta Platforms’ significant asset sell-off. Yet, investors are encouraged to remain careful, as market volatility could continue throughout the day.

ARK Innovation ETF, by Cathie Wood, held its position amidst investor sensitivity to its recent fluctuations. Despite the unsteadiness, potential investment opportunities may arise in sectors like technology and healthcare.

Commodities held their ground as well, with oil prices stabilizing and a slight gold rate increase to offset the dollar’s decline. The steady futures’ growth in the early hours suggests positive market sentiment but does not guarantee positive closing figures.

As the day progresses, attention will turn to the corporate earnings reports and economic data ready for release. Although there’s a major focus on individual company metrics, macroeconomic factors and global developments continue to influence the indexes.

In related news, AI leader Oracle saw a significant stock surge of over 11% in after-hours trading on Monday. This followed their impressive third-quarter growth in revenue based on cloud computing service innovations.

The company’s consistent AI efforts received accolades from industry leaders, predicting a bright future for Oracle. The stock’s rise is believed to directly correlate with the firm’s increased focus on AI and cloud technologies.

The U.S. Labor Department is preparing to release the forthcoming Consumer Price Index (CPI), expected to show a 0.4% monthly increase, pushing the total annual surge to 3.1%. Inflation risks could potentially slow down the economic recovery, hence, continuous monitoring of these metrics is critical.

The CPI figures will undoubtedly have major implications on the country’s fiscal policy. Changes in these metrics can affect interest rates, job growth, and overall economic stability, significantly.

Despite significant stock reductions for Meta and Nvidia, other tech firms within Dow Jones demonstrated resilience. Dow Jones futures saw an increase before Tuesday’s market opening. Also, leading GPU manufacturer Nvidia observed a 3% increase in stock value while Apple shares slipped by 0.5%.

Lastly, key growth stocks Square and Fortinet are under close watch due to their promising market positions. Companies such as Pfizer and Johnson & Johnson experienced a boost, primarily due to their ongoing COVID-19 vaccine production. In contrast, Gilead Sciences saw a significant drop in stocks due to a recent failed drug trial.

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Small Business Grants for Women (2024 Guide) https://www.smallbiztechnology.com/archive/2024/03/small-business-grants-for-women.html/ Tue, 12 Mar 2024 19:47:21 +0000 https://www.smallbiztechnology.com/?p=65767 As women continue to make strides in the business world, access to capital remains a critical factor in their success. Whether they are starting a new venture or expanding an existing one, women entrepreneurs often face unique challenges in securing funding. To level the playing field and promote gender equality in entrepreneurship, numerous organizations offer […]

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As women continue to make strides in the business world, access to capital remains a critical factor in their success. Whether they are starting a new venture or expanding an existing one, women entrepreneurs often face unique challenges in securing funding. To level the playing field and promote gender equality in entrepreneurship, numerous organizations offer small business grants specifically tailored to women-owned businesses. In this comprehensive guide, we will explore various small business grants for women entrepreneurs, providing valuable insights and resources to help them thrive in their entrepreneurial journey.

The Importance of Small Business Grants for Women

two women in suits standing beside wall

Starting and growing a business requires sufficient capital. However, studies have shown that women entrepreneurs face significant obstacles when it comes to obtaining conventional business loans and government-supported loans. They are less likely to receive loans compared to their male counterparts, and even when they do, the loan amounts tend to be smaller. This gender disparity highlights the need for alternative funding sources, such as small business grants, to empower women in business and foster their economic growth.

Private Small Business Grants for Women

two women sitting at a table looking at a computer screen

Private corporations and organizations recognize the importance of supporting women-owned businesses and have established grant programs specifically tailored to their needs. Here are some notable private small business grants for women:

1. Amber Grant

The Amber Grant, provided by WomensNet, offers monthly grants of at least $30,000 to female entrepreneurs. Each month, the organization awards a $10,000 Amber Grant, a $10,000 Start Up Grant for businesses in the idea phase, and a $10,000 Business Category Grant for businesses in specific categories. Additionally, at the end of each year, three $25,000 annual grants are awarded to the monthly grant winners. The application process is straightforward, and grants are awarded on a rolling basis.

2. The Papaya Grant

The Papaya Grant awards a $10,000 grant to one female entrepreneur to start or expand her business. While the application period for this year’s grant has ended, it’s worth keeping an eye on their website for future grant opportunities.

3. Giving Joy

Giving Joy provides grants ranging from $250 to $500 to U.S. women to help fund their entrepreneurial dreams. The grants can be used to start or expand a business, non-profit, charity, or project. Applications for Giving Joy grants are open until April 30, 2024, with awards being announced in August 2024.

4. EmpowHER Grant

The Boundless Futures Foundation awards EmpowHER grants of up to $25,000 to female entrepreneurs aged 22 and older. The grants are specifically for businesses that address social issues, and recipients also gain access to a network of business advisors for long-term planning support.

5. Ladies Who Launch

The Launch Program, funded by Ladies Who Launch, provides $10,000 grants, mentoring, and education to women and non-binary small business owners. Applications for the 2024 awards will open in February 2024.

Grants for Black or Latina Women

three women sitting on sofa with MacBook

Women of color face additional economic challenges in accessing funding for their businesses. However, there are grants available specifically for Black or Latina women entrepreneurs. Here are a few notable grant programs:

1. Women of Color Grant Program

The Women of Color Grant Program, sponsored by the Tory Burch Foundation, awards grants of $10,000 or $20,000 to 75 businesses owned by women of color. Preference is given to businesses that have been operating for one to five years and have generated at least $100,000 in revenue. Keep an eye on the website for updates on the next grant cycle.

2. Publish Her Business Impact Grant

The Business Impact Grant (BIG) awards a $5,000 grant to a woman of color who is making a difference through her business. To be eligible, the business must be at least a year old, have annual revenue of $50,000 or more, and the applicant must be at least 21 years old. Applications open in June.

3. Sage Invest in Progress Grant

The Sage Invest in Progress Grant, in partnership with the BOSS network, provides 25 grants of $10,000 each to Black women entrepreneurs. Applicants must have been in business for no longer than five years.

Location-Specific Grants for Women Entrepreneurs

In addition to national grant programs, there are location-specific grants available for women entrepreneurs in certain regions or states. Here are a few examples:

1. Vanguard Accelerator

The Vanguard Accelerator provides grants and forgivable loans to businesses owned by Latinas and/or Black women in the Minneapolis St. Paul area. The program offers 10 $5,000 business grants, program scholarships, and access to forgivable loans ranging from $25,000 to $250,000.

2. Olga Loizon Memorial Foundation

The Olga Loizon Memorial Foundation awards grants of up to $10,000 to women entrepreneurs who live and operate a business in Michigan. Applicants must demonstrate financial need and submit a business plan.

3. StartHER Grant

The StartHER grant program, through the Center for Women Entrepreneurs at Texas Women’s University, offers grants of $5,000 to 25 businesses in Texas. To qualify, the business must be at least 51% owned by women and located in Texas.

Grant Databases

To simplify the grant application process, several databases aggregate information about various grants for business owners. These databases provide a centralized resource for finding and applying for multiple grants with a single application. Here are two notable grant databases:

1. iFundWomen

iFundWomen is a grant database that allows entrepreneurs to apply for multiple grants by filling out a single universal application. The database includes grants from well-known companies such as American Express, Visa, Unilever, and adidas.

2. Hello Alice

Hello Alice is a platform that offers a single application for multiple grants, along with knowledge, networking, and connections for entrepreneurs. It constantly updates its database with new grants, so entrepreneurs can stay informed about upcoming opportunities.

Grants for Everyone

While some grants are specifically targeted towards women, there are also grant opportunities available to entrepreneurs regardless of gender. Here are a few grants open to all:

1. Freed Fellowship Grant

The Freed Fellowship awards a $500 grant to the owner of an existing U.S. business every month. Monthly recipients are also eligible for one of two year-end grants of $2,500. Membership in the Freed Studio is required to be eligible for the grant.

2. SheaMoisture Fund

The SheaMoisture Fund offers grants and purpose programs to small, Black-owned businesses. The Next Black Millionaires program awards $100,000 grants, along with business development services and retail distribution support.

3. Stacy’s Rise Project

Stacy’s Rise Project provides $25,000 grants, mentorship by PepsiCo executives, networking opportunities, and exposure on FoundedByHer.org for women-founded businesses.

Successful Grant Application Strategies for Women Entrepreneurs

Securing funding through small business grants can significantly impact the growth and success of women-led enterprises. However, navigating the grant application process requires strategy, insight, and attention to detail. Here are some effective strategies tailored specifically for women entrepreneurs seeking grant opportunities:

Understand the Grantor’s Objectives: Each grant has its unique set of goals and criteria. It’s crucial to thoroughly understand what the grantor is looking to achieve and tailor your application to align with these objectives. Demonstrating how your business goals complement the grantor’s mission can significantly enhance your application’s appeal.

Craft a Compelling Narrative: Storytelling is a powerful tool in grant applications. Share your journey as a woman entrepreneur, the challenges you’ve faced, and how you’ve overcome them. Highlight the uniqueness of your business and its impact on the community or market. A compelling narrative can make your application stand out and resonate with the grant evaluators.

Showcase Your Business’s Impact: Clearly articulate how the grant will fuel your business’s growth and what specific outcomes you anticipate. Include data and evidence to support your claims. If your business has a social impact, emphasize how the grant will help expand this positive influence.

Prepare a Detailed Business Plan: A well-structured business plan demonstrates your commitment and the viability of your business. It should outline your business model, market analysis, financial projections, and how the grant funds will be utilized. A strong business plan can reassure grantors that their investment will be put to good use.

Highlight Your Achievements: Don’t be shy about sharing your successes. Whether it’s previous business milestones, community work, or awards, highlighting these achievements can build credibility and trust with the grant committee.

Seek Feedback Before Submitting: Before finalizing your application, seek feedback from mentors, business advisors, or fellow entrepreneurs. Fresh eyes can provide valuable insights and help catch any errors or areas for improvement.

Adhere to Application Guidelines: This might seem obvious, but strictly following the application instructions is crucial. Ensure that all questions are answered thoroughly and that you meet all eligibility requirements. Pay attention to deadlines and submission formats to avoid disqualification.

Follow Up and Show Persistence: After submitting your grant application, consider following up with the grantor to express your continued interest and availability for any additional information. If your application is not successful, seek feedback and use it to improve future applications. Persistence and resilience are key traits of successful entrepreneurs.

By employing these strategies, women entrepreneurs can enhance their chances of securing grant funding. Remember, grant writing is both an art and a science; it requires clear communication, strategic thinking, and a touch of creativity. While the process can be challenging, the potential rewards make it a worthwhile endeavor for any woman looking to grow her business and achieve her entrepreneurial dreams.

Networking and Mentorship Opportunities for Women in Business

Building a strong network is crucial for any entrepreneur, but for women, it can be especially valuable. Networking offers the chance to meet like-minded professionals, gain advice, and open doors to new business opportunities. Women-focused networking groups, such as Women in Business Networking (WiBN) or the National Association of Women Business Owners (NAWBO), provide platforms where female entrepreneurs can connect, share experiences, and support each other’s growth. Attending industry conferences, joining local business groups, and participating in online forums are also excellent ways to expand your professional network.

The Power of Mentorship

Mentorship can be a game-changer in the entrepreneurial journey, offering guidance, support, and wisdom from experienced business leaders. Women entrepreneurs should seek out mentors who can provide insights based on their own successes and challenges. Organizations like SCORE and MicroMentor offer free business mentoring services, including those specifically aimed at supporting women in business. Furthermore, mentorship doesn’t only have to come from formal arrangements; informal mentorship can occur naturally through networking events and professional associations.

Leveraging Online Platforms

In today’s digital age, online platforms offer vast opportunities for networking and mentorship. LinkedIn, for instance, is an invaluable tool for connecting with other business professionals, joining industry-specific groups, and participating in discussions. Websites like Meetup.com can help you find local networking events or groups dedicated to women entrepreneurs. Additionally, social media platforms such as Twitter and Facebook offer access to a global community of business leaders, influencers, and potential mentors.

Creating Your Support Network

Beyond formal networking and mentorship programs, building your own support network of peers, colleagues, and advisors can provide a solid foundation for your business endeavors. This could involve forming a mastermind group, joining or creating a Slack channel for female entrepreneurs, or setting up regular meet-ups with local business owners. The key is to cultivate a community that encourages mutual support, collaboration, and accountability.

Benefits of Diverse Networks

While connecting with other women in business is essential, diversifying your network can provide broader perspectives and opportunities. Engage with professionals from different industries, backgrounds, and experiences to enrich your understanding and approach to business. A diverse network can introduce you to new ideas, potential clients, and different ways of thinking, contributing to your personal and professional growth.

In summary, networking and mentorship play indispensable roles in the success of women entrepreneurs. By actively seeking out these opportunities and building meaningful relationships, women in business can navigate challenges more effectively, accelerate their growth, and pave the way for future success. Remember, the strength of your network can significantly impact the trajectory of your entrepreneurial journey, making it a critical aspect of your business strategy.

Innovations in Funding: Exploring Alternative Finance Options

The landscape of business funding is evolving rapidly, offering new and innovative ways for women entrepreneurs to secure the capital they need. Beyond traditional loans and grants, options such as crowdfunding, peer-to-peer lending, and revenue-based financing are gaining popularity. These alternatives can provide more flexible terms and may be more accessible for businesses that don’t meet the strict criteria of traditional lenders.

Crowdfunding: A Community-Based Approach

Crowdfunding platforms like Kickstarter, Indiegogo, and GoFundMe allow entrepreneurs to raise funds directly from the public. This method not only helps in gathering financial support but also in validating your business idea and gaining early customers. Women entrepreneurs can leverage crowdfunding to showcase their products or services, tell their story, and build a community of supporters.

Peer-to-Peer Lending: Bypassing Traditional Banks

Peer-to-peer (P2P) lending platforms connect borrowers directly with individual lenders, bypassing traditional financial institutions. Platforms like Lending Club and Prosper offer an alternative for obtaining business loans, often with less stringent requirements and quicker approval processes. This can be an excellent option for women entrepreneurs looking for competitive loan rates and a more personalized lending experience.

Revenue-Based Financing: Aligning Payments with Income

Revenue-based financing is an innovative funding solution where repayments are tied to the business’s monthly revenue. This model can be particularly advantageous for businesses with fluctuating income, as it aligns loan repayments with actual cash flow. Companies like Lighter Capital and Clearbanc offer revenue-based financing options tailored to the needs of growing startups and SMEs.

Angel Investors and Venture Capital: Seeking Equity Investments

While more traditional, the realms of angel investing and venture capital are also innovating to be more inclusive and supportive of women entrepreneurs. Networks like Golden Seeds and Female Founders Fund specifically focus on investing in women-led businesses. While these options involve giving up equity, they also provide valuable capital and business expertise.

Microloans: Small Loans for Emerging Entrepreneurs

Microloans are designed for small startups or entrepreneurs who need a smaller amount of capital. Organizations like Kiva and Grameen America specialize in microloans and often have programs specifically aimed at supporting women entrepreneurs. These loans can be perfect for those starting out or looking to make a modest investment in their business.

Utilizing Fintech Solutions for Business Finance

The rise of financial technology (fintech) has led to the development of new funding platforms tailored to the unique needs of small businesses. Fintech solutions can offer quicker loan approvals, more flexible terms, and innovative financing products compared to traditional banks. Women entrepreneurs should explore fintech options like Fundbox or Square Capital as potential sources for business funding.

By exploring these innovative funding options, women entrepreneurs can find the right financial solutions to start and grow their businesses. Each option has its own set of advantages and considerations, so it’s important to assess your business’s needs, goals, and financial health when deciding the best path forward. Diversifying your funding sources can also mitigate risks and increase the resilience of your business in the ever-changing economic landscape.

Conclusion

Small business grants for women play a crucial role in empowering and supporting women entrepreneurs. These grants provide much-needed capital that can help women-owned businesses start, grow, and thrive. By exploring the various grant opportunities available, women entrepreneurs can unlock new avenues for success and achieve their entrepreneurial aspirations. Whether through private grants, location-specific programs, or databases that simplify the application process, women entrepreneurs have access to resources that can propel their businesses forward. By harnessing these opportunities, women entrepreneurs can break barriers, challenge gender disparities, and contribute to a more inclusive and diverse business landscape.

FAQ Section: Funding and Financial Support for Businesses

How do I get money to start a business?

To fund your startup, consider several options: savings, loans from friends or family, bank loans, venture capital, crowdfunding platforms, angel investors, or government grants. The best choice depends on your business type, creditworthiness, and willingness to share equity.

Is it easy for a woman to get a business loan?

While challenges exist, many institutions now offer programs specifically for women entrepreneurs. Organizations like the Small Business Administration (SBA) and various non-profits provide loans, grants, and resources aimed at supporting women in business.

What is the $10,000 grant for small businesses in Wisconsin?

The $10,000 grant refers to specific programs like the “We’re All In Small Business Grant” provided by the Wisconsin Economic Development Corporation (WEDC), aimed at supporting small businesses impacted by COVID-19. Details and eligibility can vary, so it’s advisable to check the latest updates from WEDC or similar entities.

How do I write a grant proposal for a small business?

Writing a grant proposal involves several key steps: Research potential grants to ensure your business is eligible, follow the application instructions carefully, include a detailed business plan that outlines your objectives, budget, and the impact the grant will have on your business, and proofread your proposal to ensure it’s clear and error-free.

Is the government giving out money to start a business?

The government offers various grants and loans to help start businesses, especially for specific groups like veterans, women, or minority-owned businesses, and sectors like technology, education, and healthcare. Check federal, state, and local government websites for available programs.

Do I have to pay back the Wisconsin grant?

Most grants, including those offered by the state of Wisconsin for small businesses, do not require repayment. However, it’s crucial to read the terms and conditions of each grant carefully, as obligations may include reporting on how the funds were used.

What is the easiest SBA loan to get approved for?

The SBA 7(a) loan program is often considered one of the easiest SBA loans to qualify for due to its flexibility and the variety of uses for the loan, such as working capital, debt refinancing, and purchasing equipment. The exact requirements can vary, so consulting with an SBA-approved lender is advisable.

How can I start a business with no money?

Starting a business with no money might involve leveraging personal skills and resources, bootstrapping, or finding a co-founder with financial resources. Other strategies include pre-selling your product, crowdfunding, applying for grants, or seeking out angel investors.

Is the IRS giving startups money?

The IRS does not directly give money to startups. However, startups can benefit from various tax credits and deductions designed to encourage business growth and innovation, such as the Research and Development (R&D) Tax Credit. It’s beneficial to consult with a tax professional to maximize these opportunities.

Featured Image Credit: Photo by ThisisEngineering RAEng; Unsplash – Thank you!

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How Zight Might Be Right If You’re Needing to Increase Efficiency https://www.smallbiztechnology.com/archive/2024/03/how-zight-might-be-right-if-youre-needing-to-increase-efficiency.html/ Tue, 12 Mar 2024 12:06:09 +0000 https://www.smallbiztechnology.com/?p=65708 You may be familiar with the adage that “time is money,” and, while that’s true, time is so much more. Time is engagement, satisfaction, and, ultimately, results, for your team and your clients. Unfortunately, the rush of a time crunch can lead to errors, especially if training has been truncated. Plus, if institutional knowledge and […]

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You may be familiar with the adage that “time is money,” and, while that’s true, time is so much more. Time is engagement, satisfaction, and, ultimately, results, for your team and your clients. Unfortunately, the rush of a time crunch can lead to errors, especially if training has been truncated. Plus, if institutional knowledge and technical processes run rampant in your organization, you’re at a greater risk of efficiency drain. Fortunately, Zight can help your team communicate better asynchronously, consistently, and efficiently, all in one place.

1. Train New Teammates Consistently

There’s something to be said for learning by doing, but tactile learning is more successful with a guide. For teams working shoulder-to-shoulder and across time zones, consistent training is a must. Multi-step, intricate processes can be hard to follow verbally or in written form, nor is everyone a natural-born teacher.

Use Zight’s screen recorder while navigating a file extract and easily share this how-to across platforms to synchronize workflows. Create a baseline library of standard reporting tips and complex processes. Zight will record your session, and you can use its built in features to make your video more engaging and digestible. Then, Zight will offer an auto-generated title, video summary, and transcript, saving you time and making tutorial creation easy.

When your team is working from the same playbook, you can get more work done with fewer errors. Reduce rework and the onboarding process by offering dynamic tools for teammates. Plus, when you have new processes or tips to share, you can pass the knowledge along with Zight. Team members can view and re-watch tutorials on their timeline, making asynchronous work easier than ever.

2. Engage With Real-Life Visuals

Clients benefit from how-to videos, too, but making them can pose a challenge. Often, the extra work required to keep up with often-changing site layouts means your videos are quickly outdated. But with Zight, all you need to do is hit record and walk your client through your tutorial.

If you’re explaining how to log on to a personal profile, navigate the session as you normally would. Zight will capture your audio and auto-generate a searchable transcript, saving you time and making it easy for your customer. Go on as long as you like, because it will also recognize chapter breaks for different details. Sometimes, you need to use a live account to show unique situations that your clients need to understand. Use Zight to blur out personal information or distractions to protect data while explaining complexities.

When you need to explain something quickly, use Zight’s GIF maker to keep it simple. Ideal for quick tutorials like accessing a portion of a website, GIFs point people to the right place. The nature of a GIF is to repeat indefinitely, so viewers don’t need to restart them. Eliminating this step saves time and makes learning with GIFs fun and easy.

3. Democratize Access to Information

There are countless software platforms that businesses use today, and they don’t always play nicely together. Thankfully, sharing information through Zight is easy. Send a link to a teammate or client, capture a screenshot, or copy an image into your collaboration space. Content created through Zight can make information accessible to all.

The world has gotten smaller thanks to technology, but that hasn’t eliminated the language barrier. When you use Zight, your automatic transcript can be translated into 50+ languages. Clients and colleagues across the globe can easily unlock information to help them learn and do. Now, you can confidently hire global teammates and sell to clients knowing you can provide support in their native language.

Increase accessibility for all abilities with screen-reader-friendly content. Your transcript is the first component, but screenshot annotation brings it all together. Highlight key components of a dashboard, graphic, or rendering with labels. Blur out what’s unnecessary, crop images, add arrows, and offer tips to help the recipient succeed.

4. Break Down Intricate Instructions With Ease

Brevity is a hard balance to strike. Offer too few details, and you’ll miss something essential. Get too far into the weeds, and now you’re inundating the recipient so much they tune out. Instead, use Zight’s screenshot app to communicate intricate instructions with ease.

Finding time to train or explain information can be challenging, especially when you’re on a hybrid team. Zight makes it easy to record tutorials on your schedule and upload or share them to your team. Instead of hosting an hours-long training session, let learners do so at their own pace and time. Learners can revisit key moments in your session and can easily navigate chapters or search for keywords or phrases. This can reduce chat or email follow-ups for re-training or clarification.

Eliminate wordy chat bubbles and endless email threads by condensing instructions in an accessible, understandable screenshot. This can fill the gap that a deskside visit would have otherwise occupied. Plus, team members can better protect their productive time by sending helpful information along without committing to yet another meeting.

Increase Alignment and Understanding With Zight

Cohesive teams do their best work, are more satisfied, and can make a difference to your bottom line. When teams are aligned, they understand how to use the tools, technology, and platforms required for their job. Aligned teams reduce rework and retraining, focusing instead on achieving their goals and serving your clients. Invest in Zight and you’ll boost alignment and understanding with your team no matter where, or when, they work.

 

Featured image provided by Pixabay; Pexels; Thanks!

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Accelerator Initiative Welcomes 28 Women-led Startups https://www.smallbiztechnology.com/archive/2024/03/accelerator-initiative-welcomes-28-women-led-startups.html/ Mon, 11 Mar 2024 22:02:00 +0000 https://www.smallbiztechnology.com/?p=65729 The Accelerator: Women Founders initiative just welcomed 28 new startups from North America and Europe, all steered by women. The initiative is known for fostering job creation, social challenges, and facilitating women-led businesses. The startups each focus on key problems in their industries, delivering innovative solutions with global impact. The Accelerator’s support includes resources and […]

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The Accelerator: Women Founders initiative just welcomed 28 new startups from North America and Europe, all steered by women. The initiative is known for fostering job creation, social challenges, and facilitating women-led businesses.

The startups each focus on key problems in their industries, delivering innovative solutions with global impact. The Accelerator’s support includes resources and mentoring, adding to diversity and dynamism within the ecosystem. This backs its commitment to fostering inclusive entrepreneurship.

Despite their potential, these companies face hurdles including financial limitations, with less than 2% of venture capital funds in the U.S. supporting women-led startups. These entrepreneurs show determination to overcome such barriers, particularly as they often outperform male-led counterparts.

Bureaucratic difficulties and strict regulations further emphasize the need for policy reform. This should create a more conducive environment and more opportunities for startups, especially those led by women. Support for these companies also includes alternative methods like crowdfunding and angel investing.

The Accelerator initiative looks to provide equity-free support, mentorship, and technological tools necessary for business expansion. This approach helps startups focus on growth and success, thus playing a crucial role in supporting new businesses and fostering innovation.

Since its launch in 2016, the initiative has backed 36% of 1,000 women-led startups and expanded its exclusive Women Founders program globally. Employing AI to tackle global issues, these startups redefine user experience and showcase the transformative power of AI in creating novel solutions.

For instance, a startup based in Palo Alto is using AI vision to streamline operations, while another in Los Angeles merges gaming with AI for a 3D try-on and styling feature. More startups levering AI to address global issues are expected to join the initiative.

The initiative expects these startups to positively influence their industries and facilitate substantial improvements. This proactive move is predicted to induce growth and profitability, positioning these startups on a trajectory towards achieving their potential and success.

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VMware Advises Swift Action Against Hypervisor Vulnerabilities https://www.smallbiztechnology.com/archive/2024/03/vmware-advises-swift-action-against-hypervisor-vulnerabilities.html/ Fri, 08 Mar 2024 23:21:00 +0000 https://www.smallbiztechnology.com/?p=65699 IT conglomerate VMware, a Broadcom subsidiary, has flagged a number of vulnerabilities in hypervisors. These vulnerabilities could permit attackers to interfere with or break into operations. VMware, noting the high severity of these vulnerabilities, has advised immediate action. These security gaps could facilitate malicious activities disrupting system performance and data integrity. To combat this, VMware […]

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IT conglomerate VMware, a Broadcom subsidiary, has flagged a number of vulnerabilities in hypervisors. These vulnerabilities could permit attackers to interfere with or break into operations. VMware, noting the high severity of these vulnerabilities, has advised immediate action.

These security gaps could facilitate malicious activities disrupting system performance and data integrity. To combat this, VMware has launched security updates and patches to rectify the vulnerabilities. Users are urged to implement these updates promptly to avert a security breach.

The flaws considered most prominent are CVE-2024-22252 and 22253, with scores of 9.3/10 and 8.4/10 on VMware’s severity scale for its desktop and server hypervisors respectively. These vulnerabilities could let malicious individuals run harmful codes beyond their allocated areas. Prompt remedial measures such as patches and updates are strongly recommended.

Following the identification of these vulnerabilities, VMware has called for urgent action per IT Infrastructure Library protocols. Even unsupported versions of certain platforms need risk mitigation tactics due to an additional flaw, CVE-2024-2225. VMware strongly stresses the need for system updates and regular security patches for efficient combating of such vulnerabilities.

The vulnerabilities are predominantly related to virtual USB controllers. VMware suggests removal of such controllers from Virtual Machines (VMs) and invokes a focus on maintaining stringent security protocols and regular monitoring of VM activities. Regular software updates and user education about potential risks and mitigation tactics are strongly advised.

An additional vulnerability, CVE-2024-22254, allows malicious activity like performing out-of-bounds write actions, offering opportunities to breach the safety sandbox. Swift action is recommended to tackle CVE-2024-22254, including regular system updates and installation of patches as soon as they are available.

These vulnerabilities, though serious, do not grant full hypervisor access, thus largely keeping virtual machines safe from cyberattacks. VMware continues to recommend removal of non-critical devices like USB controllers as a good security practice.

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BlackRock IBIT’s Bitcoin ETF Sees Significant Inflow Amid Surge https://www.smallbiztechnology.com/archive/2024/03/blackrock-ibits-bitcoin-etf-sees-significant-inflow-amid-surge.html/ Thu, 07 Mar 2024 21:05:00 +0000 https://www.smallbiztechnology.com/?p=65671 BlackRock IBIT’s Bitcoin Exchange-Traded Fund (ETF) experienced a significant inflow of $788.3 million on Tuesday, driven by Bitcoin’s unprecedented surge beyond the $69,000 mark. This immersive performance attracted a new wave of investors and increased the fund’s assets under management (AUM) by 30.2%, reaching a close record of $3.58 billion. The rise in Bitcoin’s value […]

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BlackRock IBIT’s Bitcoin Exchange-Traded Fund (ETF) experienced a significant inflow of $788.3 million on Tuesday, driven by Bitcoin’s unprecedented surge beyond the $69,000 mark. This immersive performance attracted a new wave of investors and increased the fund’s assets under management (AUM) by 30.2%, reaching a close record of $3.58 billion.

The rise in Bitcoin’s value solidifies it as a strong investment, enabling cryptocurrency ETFs to serve as a safer avenue for investors to navigate the turbulent crypto market. These ETFs also provide a simpler way for investors to gain exposure to Bitcoin, eliminating the task of buying and protecting the digital asset themselves.

Other investment platforms are considering implementing their own Bitcoin ETFs, in light of the ongoing upsurge in the crypto market. The increased investment in crypto emphasizes the need for regulatory authorities to clarify guidelines for investor protection.

Amid the Bitcoin boom, the U.S. bitcoin spot ETFs almost reached a daily trading volume of $10 billion due to IBIT’s strong performance. However, not all funds had a positive run. Grayscale’s converted GBTC fund had outflows of $332.5 million, while other spot bitcoin ETFs collectively recorded an inflow growth of $648.4 million.

Overall, despite Grayscale GBTC fund’s high cost leading to a decrease in its holdings, spot Bitcoin ETFs have seen an increase. While these ETFs have amassed more than $8.5 billion in net inflows since launching in January, the GBT fund has experienced significant losses approximately 30% to just over 385,000 BTC, reducing its value from $41 billion to around $26 billion.

Finally, Bitcoin reached a peak price of $69,325, leading to record-breaking trading volume for U.S spot bitcoin ETFs. Within minutes, it sharply dropped to $59,225, causing about $1 billion to be liquidated. Despite being deemed a risky venture by critics due to its volatile nature, supporters continue to celebrate Bitcoin’s decentralized characteristic and potential as a hedge against inflation amidst economic uncertainties.

Bitcoin has seen a rise of about 350% since November 2022, affirming its potential to captivate investors globally despite the financial roller coaster and predicament. The crypto boom’s impact on the financial landscape continues to induce different reactions from various sectors, marking a distinct chapter in investment history.

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Altru Health Considers $975k ERISA Violations Settlement https://www.smallbiztechnology.com/archive/2024/03/altru-health-considers-975k-erisa-violations-settlement.html/ Thu, 07 Mar 2024 01:35:00 +0000 https://www.smallbiztechnology.com/?p=65604 Altru Health System is mulling over a $975,000 settlement concerning its Retirement Savings Plan and all previous and future plans. The proposed settlement is in response to violations allegedly breaking the Employee Retirement Income Security Act (ERISA). The settlement, if approved, could lead to significant payouts for numerous members covered under Altru’s retirement schemes. The […]

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Altru Health System is mulling over a $975,000 settlement concerning its Retirement Savings Plan and all previous and future plans. The proposed settlement is in response to violations allegedly breaking the Employee Retirement Income Security Act (ERISA). The settlement, if approved, could lead to significant payouts for numerous members covered under Altru’s retirement schemes.

The funds for the settlement will be obtained from the institution’s insurance policies, sparing the current funds of these plans. Despite the settlement, these plans will persist to operate and serve their members. Altru Health System asserts that this settlement is for dispute resolution and is not a confession of guilt.

The lawsuit was initiated by employees Jana Rosenkranz, Joan Mondry, and Ramona Driscoll. It accuses the corporation of unequal pay, gender discrimination, and unsuitable working conditions. The class-action lawsuit could affect hundreds of employees, both past and present. The employees seek compensation for alleged past injustices and demand changes in corporate practices to ensure equality and fair treatment in the future.

The plaintiffs also claim that Altru failed to pick affordable share classes for its investment funds and secure proper rates for record-keeping. However, Altru vehemently denies these allegations, arguing that it always works to maintain an inclusive and respectful work environment.

The proposed settlement still requires judicial approval. Opposition to the settlement must be made by July 3rd, with a final approval hearing set for August 2nd in Fargo’s courthouse. This approval hearing will determine the legality and validity of the said settlement.

All set to be distributed money will be concluded post deductions for taxes, court-approved costs, and attorney fees. The Settlement Administrator will calculate and establish balances for each Settlement Class member in their Plan accounts from December 31, 2014, to December 31, 2022. Once these balances are set, distribution of the settlement funds will proceed accordingly.

For more details, contact the Case Administrator at Altru ERISA Settlement at (855) 793-8827. Inquiries can also be forwarded via email at AltruERISASettlement@CaseAdmin.com. More information is available on their official website at www.AltruERISASettlement.com.

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Potential Boeing-Spirit Merger Could Boost Defense Sector https://www.smallbiztechnology.com/archive/2024/03/potential-boeing-spirit-merger-could-boost-defense-sector.html/ Wed, 06 Mar 2024 21:51:00 +0000 https://www.smallbiztechnology.com/?p=65602 Analysts predict a potentially successful merger between Boeing and Spirit AeroSystems could substantially boost Boeing’s defense sector. This speculated deal looks set to increase Boeing’s chances in future military aircraft bids and refurbish a severed relationship dating almost two decades back. This discussion arises amidst current issues of Boeing’s 737 MAX civilian aircraft, in which […]

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Analysts predict a potentially successful merger between Boeing and Spirit AeroSystems could substantially boost Boeing’s defense sector. This speculated deal looks set to increase Boeing’s chances in future military aircraft bids and refurbish a severed relationship dating almost two decades back. This discussion arises amidst current issues of Boeing’s 737 MAX civilian aircraft, in which Spirit is a key supplier.

Experts believe the potential integration could prove a recovery path following persistent issues with the 737 MAX. The significant contribution of Spirit to this line of aircraft production might also benefit from the merger. A possible reestablishment of trust and collaboration between the two companies could thus be likely given about two decades of strained relations.

Spirit AeroSystems, a supplier to main aircraft manufacturers worldwide, made significant contributions to military airplanes such as the E-7 Wedgetail and P-8 Poseidon. In 2022, Spirit showed considerable growth, nearing $650 million in revenue. According to defense industry analyst, Byron Callan, this merger could drive significant advancements in both the commercial and defense sectors.

Boeing declared on March 1 that Spirit’s reintegration into their company could enhance aviation safety, overall quality, and benefit their customers, employees, and stockholders. The intended merger might be motivated by aspirations to closely monitor supply chain changes, manage production rates, and rectify quality issues that caused widespread disruption.

Bryan Clark, a senior fellow at the Hudson Institute, suggested that Boeing might use the need for better quality control and greater command over supply chain to advocate for potential acquisition. This could enable Boeing to maintain a stricter level of quality assurance and better control over its supply chain.

Clark also posits that a merger between Boeing and Spirit could slightly benefit the broader defense industry, despite potential antitrust issues and likely regulatory scrutiny. The combination of both entities’ capabilities and resources could help develop new advanced defense technologies. This could as well lead to significant cost savings, improved product performance, and increased competition in the global defense market.

The merger could enable Boeing to contribute to several defense programs without being the primary contractor. With expected reductions in primary manned aircraft programs, this development could present opportunities for Boeing that it otherwise wouldn’t have had.

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Young UK Worker Struggles Amid Rising Living Costs https://www.smallbiztechnology.com/archive/2024/03/young-uk-worker-struggles-amid-rising-living-costs.html/ Wed, 06 Mar 2024 19:43:00 +0000 https://www.smallbiztechnology.com/?p=65598 Joe Makin, a 23-year-old administrative worker from Selby, North Yorkshire, has an annual income of £22,000. A whopping 66% of this total is directed towards housing and utility costs, draining around £14,520 from his salary each year. Despite the high expenditure, Makin manages to set aside a considerable amount of £7,480, which he attributes to […]

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Joe Makin, a 23-year-old administrative worker from Selby, North Yorkshire, has an annual income of £22,000. A whopping 66% of this total is directed towards housing and utility costs, draining around £14,520 from his salary each year. Despite the high expenditure, Makin manages to set aside a considerable amount of £7,480, which he attributes to frugal living and careful budgeting.

Understanding the importance of financial planning, Makin is on the lookout for ways to boost his savings. Steps such as consumption adjustments, smart shopping, and prudent investments are part of his strategy to secure a firm financial future. However, even with a marginal decrease in National Insurance rates, Makin finds the impact on his finances minimal.

Makin’s living situation deepens his financial worries. He resides in a one-bedroom home, leased, where around £1,000-£1,100 of his £1,600 post-tax monthly income goes towards expenses. This predicament leaves him with a disposable income ranging between £500-£600 each month. Even the tiniest unexpected expense often forces him into overdrawing his account, lingering financial instability.

Alongside this, Makin finds the lack of financial support schemes like the Energy Bills Support Scheme problematic. It adds pressure on his already strained finances and raises concerns about the potential repercussions for others. Coupled with the ongoing cost of living crisis, Makin is under constant financial strain.

In a similar fashion, Aga Szedzianis, an associate architect residing in East London with family, also faces financial stress due to climbing living expenses. Despite both Aga and her partner earning just over £50,000 each, the burden of childcare costs and looming mortgage increases has led them to halt their pension savings plan. This issue paints the wider picture of middle-income families in Britain struggling with the escalating cost of living.

Rebecca Bostock, a case manager from Daventry, Northamptonshire, earns £27,000 but faces obstacles saving for home ownership because of rental dues. With no room for savings due to growing living costs and stagnant wages, she remains hopeful for new government schemes that can help first-time homebuyers like herself.

David Stuart, a data analyst in Whitburn, Scotland, faces his own set of financial complications. After his income rose from £25,000 to £50,000, his eligibility for certain benefits decreased. Stuart, hopeful for a more balanced system, is pushing for system reforms that promote equality.

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Best CRMs For Small Businesses (2024 Guide) https://www.smallbiztechnology.com/archive/2024/03/crms-for-small-businesses.html/ Tue, 05 Mar 2024 23:48:48 +0000 https://www.smallbiztechnology.com/?p=65616 As a small business owner, it’s vital to keep your finger on the pulse of industry trends, specifically in the realm of customer relationship management (CRM) solutions. A robust CRM system can serve as a lifeline, allowing you to manage interactions and relationships with your customers, streamline processes, and boost profitability. In this article, we […]

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As a small business owner, it’s vital to keep your finger on the pulse of industry trends, specifically in the realm of customer relationship management (CRM) solutions. A robust CRM system can serve as a lifeline, allowing you to manage interactions and relationships with your customers, streamline processes, and boost profitability. In this article, we will delve into the top CRM solutions for small businesses and explore their unique features, benefits, and pricing structures.

What to Look for in a CRM

person writing bucket list on book

Before we delve into our top CRM picks, it’s crucial to understand what makes a CRM effective for small businesses. Here are some key factors to consider:

  • User Experience: The CRM should be intuitive and easy to navigate, reducing the learning curve for your team.
  • Sales Features: The solution should offer robust sales features, such as lead and deal tracking, visual sales pipeline, and activity tracking.
  • Reporting and Analytics: Comprehensive reporting and analytics tools are crucial for tracking performance and identifying areas of improvement.
  • Integrations: The CRM should seamlessly integrate with other apps you use in your business for increased functionality and automation.
  • Value for Money: The solution should offer a fair balance between its cost and the features it provides, accounting for scalability as your business grows.

Small Business CRM Versus Enterprise CRM

group of people using laptop computer

It’s important to understand the distinction between small business and enterprise CRM solutions. Enterprise CRMs are designed for large organizations with complex business processes and vast amounts of data. They tend to come with a hefty price tag and may be less accessible for smaller businesses with limited budgets.

On the other hand, small business CRMs are specifically designed to cater to the needs of smaller organizations. They are more affordable, offer user-friendly interfaces, and customizable features to suit the unique needs of small businesses.

Top 10 CRM Solutions for Small Businesses

Here are our top picks for CRM solutions that cater specifically to the needs of small businesses.

1. monday.com Sales CRM

Best for: Small businesses seeking a robust, single-source solution for all customer activities.

Monday.com Sales CRM offers a user-friendly interface and customizable boards to organize projects and track customer activities. It provides a high degree of scalability, allowing small businesses to manage any workflow.

Key Features:

  • Built-in AI assistant for quick customer email drafting.
  • Easy pipeline management.
  • Dashboards for viewing sales forecasts, performance, and team goals.

Pros:

  • Customizable templates for quick start.
  • Easy-build automations.
  • Straightforward and intuitive, with virtually no learning curve.

Cons:

  • No free forever plan.
  • You’ll need to upgrade your plan for a higher automation/integration limit.

Pricing: From $7 per user/month with an annual plan. Free trial available.

2. Pipedrive

Best for: Small businesses looking for a strong visual sales pipeline.

Pipedrive offers an intuitive CRM solution with drag-and-drop functionality, quickly acting on essential tasks and customizable fields to optimize existing systems.

Key Features:

  • Automatic call logging.
  • Contacts map.
  • Shareable dashboard links.

Pros:

  • Helpful mobile CRM apps.
  • 24/7 email and chat support.

Cons:

  • No free forever plan.
  • Functionality is limited for the price.

Pricing: From $14.90 per user/month with an annual plan. Free trial available.

3. Salesforce

Best for: Small businesses seeking an advanced CRM with extensive customization options.

Salesforce is a well-known name in the CRM industry, renowned for its robust features and extensive customization options.

Key Features:

  • Pop-up wizard for personalized user experience.
  • Einstein Activity Capture for seamless data syncing.
  • Intuitive app layout.

Pros:

Cons:

  • High starting price without a free plan.
  • Steeper learning curve than other CRMs.

Pricing: From $25 per user/month with an annual plan.

4. Zoho CRM

Best for: Small businesses looking for a long-term free CRM solution.

Zoho CRM offers a robust platform that increases leads, accelerates sales, and accurately measures performance.

Key Features:

  • Built-in AI assistant, Zia, for lead and deal predictions.
  • Trophy features for fostering camaraderie in distributed teams.
  • Charts for displaying customer reports.

Pros:

  • Conduct meetings and presentations from within the CRM.
  • Set alerts for remote workers.

Cons:

  • Customer support is only available 24/5 on the free plan.
  • A lot of features are reserved for more expensive plans.

Pricing: Free forever plan available.

5. FreshSales

Best for: Small businesses that need to make data-focused decisions.

FreshSales CRM software offers a variety of tools to enhance customer communication. It also has an AI assistant, Freddy, to help gain insights into the customer base by analyzing historical sales data.

Key Features:

Pros:

  • Free forever plan available.
  • Built-in VOIP phone service.

Cons:

  • Customer support only available 24/5 on the free plan.
  • A lot of features reserved for more expensive plans.

Pricing: Free plan available.

6. HubSpot CRM

Best for: B2B and B2C businesses looking for a scalable, all-in-one solution.

HubSpot CRM grows with small businesses to offer additional features like marketing automation and customer service.

Key Features:

  • Ad management for tracking promotions.
  • Predictive lead scoring.
  • List segmentation for personalized emails.

Pros:

  • Foundational tools are available for free.
  • Breadth of features allow room for growth.

Cons:

  • Free CRM features are limited in capability.
  • Paid plans are more expensive than competitors in the market.

Pricing: Free plan available.

7. SugarCRM

Best for: Small businesses looking for a more complex CRM solution.

SugarCRM is a long-established platform offering advanced features embraced by small businesses with decent in-house technical skills.

Key Features:

  • Guided selling tools.
  • Mail and calendar integration.
  • Geo-mapping.

Pros:

  • Supports 30+ languages.
  • Offers cloud and on-premise solutions.

Cons:

  • Significantly more expensive than other CRM solutions.
  • To access the CRM for free, users can watch a 3-minute demo.

Pricing: From $49 per user/month with an annual plan.

8. Zendesk Sell

Best for: Small businesses focused on sales automation.

Zendesk Sell is a web and mobile-based CRM system that helps small businesses manage customer relationships and sales processes.

Key Features:

  • Built-in dialer and call recording.
  • API access.
  • Mobile app.

Pros:

  • User-friendly interface.
  • Native integrations with other Zendesk products.

Cons:

  • Limited sales pipelines.
  • No free plan.

Pricing: From $19 per user/month. Free trial available.

9. Keap

Best for: Fast-moving small businesses that plan to scale.

Keap offers startup and CRM automation software that saves time on repetitive tasks. The platform offers visibility into leads and opportunities and the ability to send personalized emails and follow-up tasks.

Key Features:

  • Automated appointment booking.
  • Automated lead capture.
  • Mobile and desktop app.

Pros:

  • Designed specifically for busy startups and entrepreneurs.
  • Visualize workflows on a canvas as you build them.

Cons:

  • Significantly more expensive than other CRMs on the list.
  • No freemium version available beyond the trial.

Pricing: From $159 per month with an annual plan. Free trial available.

10. Less Annoying CRM

Best for: Teams requiring simplicity and ease of use.

Less Annoying CRM is an uncomplicated software with only one price plan and no annual contract required. Contact, calendar, task details, and more are accessible from a single location.

Key Features:

  • Simple search feature.
  • Mobile access.
  • Lead and pipeline management.

Pros:

Cons:

  • The potential to pay for more features than you need.
  • Reporting features are basic.

Pricing: From $15 per user/month plus tax. Free trial available.

The Benefits of Using a CRM for Small Business

two men facing each other while shake hands and smiling

CRM software can afford small businesses a competitive advantage by reducing production costs and boosting sales revenue. Here are some key benefits that a good CRM offers:

  • Single Source of Truth: A CRM provides a centralized platform for all your customer activities, sales data, and interactions, creating a single source of truth for your small business.
  • Enhanced Data and Reporting: A CRM aggregates all your sales and customer data into an easily accessible dashboard, offering valuable insights into your performance and areas of improvement.
  • Increased Efficiency and Productivity: With centralized, accurate data, your team can increase their productivity and work more efficiently.
  • Lower Business Expenses: When your team works more efficiently, business expenses decrease. You’ll close deals faster, generate more revenue, and create more room for business growth.
  • Better Customer Experience: When your sales, marketing, and customer service activities are more efficient, they deliver a better customer experience, ultimately leading to increased customer loyalty.

CRM Implementation Strategies for Small Businesses

Implementing a Customer Relationship Management (CRM) system is a strategic move for small businesses aiming to enhance customer relationships and streamline operations. However, the process requires careful planning and execution to ensure success and maximize ROI. Here are key strategies for effectively implementing a CRM system in a small business environment:

1. Define Your CRM Objectives and Requirements

Before selecting a CRM, define clear objectives based on your business needs. Identify the problems you want the CRM to solve, whether it’s improving customer service, increasing sales, or streamlining communication within your team. Determine the features you need, such as contact management, lead tracking, or reporting capabilities. Setting clear goals and requirements will guide your CRM selection and ensure the system aligns with your business strategy.

2. Select the Right CRM Platform

Choose a CRM platform that fits your business size, needs, and budget. Consider factors like ease of use, customization options, integration capabilities, and scalability. It’s essential to select a system that your team will actually use and that can grow with your business. Take advantage of free trials to test the CRM’s functionality and user-friendliness before making a commitment.

3. Plan for Data Migration

If you’re transitioning from another system or consolidating various data sources, plan for the migration of existing customer data into the new CRM. This process involves cleaning and organizing data, mapping fields correctly, and importing data securely. Ensure that data privacy and integrity are maintained during the migration process. It might be beneficial to seek assistance from CRM providers or IT professionals to ensure a smooth transition.

4. Customize and Configure the CRM

Customize the CRM to fit your business processes and workflows. This could involve setting up custom fields, creating sales pipelines, and configuring settings to match your operational needs. A well-customized CRM will enhance productivity and ensure that your team can easily navigate and utilize the system.

5. Provide Comprehensive Training

Successful CRM implementation requires buy-in from your team. Provide comprehensive training to ensure that all users understand how to use the CRM effectively. Focus on how the CRM can simplify their tasks and contribute to the business’s goals. Offer different training formats, such as live sessions, online tutorials, and user manuals, to accommodate different learning styles.

6. Integrate with Other Business Tools

Maximize the value of your CRM by integrating it with other tools your business uses, such as email platforms, marketing automation software, or accounting systems. Integration streamlines operations, reduces manual data entry, and provides a more holistic view of customer interactions.

7. Monitor, Evaluate, and Iterate

After implementation, continuously monitor the CRM’s performance and user adoption. Gather feedback from your team to identify any challenges or areas for improvement. Evaluate whether the CRM is helping you meet your business objectives and make necessary adjustments. Regularly review and update your CRM strategy to ensure it remains aligned with your business needs and goals.

Implementing a CRM system is not a one-time task but an ongoing process that requires attention to detail, strategic planning, and continuous improvement. By following these strategies, small businesses can successfully implement a CRM system that supports their growth, enhances customer relationships, and improves operational efficiency.

CRM Training and Support for Small Businesses

Effective CRM training and support are vital components for small businesses aiming to maximize the benefits of their new system. Proper training ensures that all team members are comfortable and proficient with the CRM, leading to higher adoption rates and more efficient use. Meanwhile, reliable support helps to resolve any issues quickly, minimizing downtime and maintaining productivity. Here’s how small businesses can approach CRM training and support:

Develop a Comprehensive Training Plan: Start by developing a training plan that addresses the different needs and learning styles of your team members. Break down the CRM features into manageable segments, focusing first on the essentials that your team will use daily. Schedule training sessions well in advance, and ensure they are interactive, allowing team members to ask questions and practice using the system. Consider different formats such as live workshops, webinars, video tutorials, and written guides to cater to various preferences.

Leverage Resources from Your CRM Provider: Most CRM providers offer a range of training resources and tools. These can include online tutorials, user manuals, knowledge bases, and customer forums. Make full use of these resources, guiding your team on where to find them and encouraging self-learning. Some providers also offer personalized training sessions — consider investing in these if your budget allows, especially for more complex CRM systems.

Appoint CRM Champions: Identify or appoint a few ‘CRM champions’ within your team — individuals who grasp the system quickly and can provide peer support. These champions can be the first point of contact for internal questions, helping to resolve minor issues and promote best practices. They can also provide feedback to management about any challenges the team is facing, contributing to continuous improvement of CRM usage.

Ensure Ongoing Support and Learning: Learning doesn’t stop after the initial training sessions. Provide ongoing support to help your team navigate any challenges as they become more familiar with the CRM. This might include regular check-in meetings, refresher courses, and advanced training as needed. Encourage an environment where team members feel comfortable seeking help when they encounter difficulties.

Utilize Customer Support and Technical Assistance: Familiarize yourself and your team with the CRM provider’s customer support options. Know how to contact support, what kind of help is available, and the expected response times. Whether it’s technical issues, feature requests, or general queries, having a clear understanding of how to access support ensures that you can quickly resolve any challenges that arise.

Gather Feedback and Adapt Training Accordingly: Regularly solicit feedback from your team regarding both the CRM system and the training process. Understand what’s working well and what could be improved. Use this feedback to adapt and evolve your training approach, making sure it remains relevant and effective as your team’s needs and the CRM capabilities change.

Document Best Practices and Success Stories: As your team becomes more proficient with the CRM, document best practices, tips, and success stories. Create an internal knowledge base where these insights can be shared and referenced. Highlighting positive outcomes and efficient workflows can motivate the team and demonstrate the tangible benefits of the CRM system.

Effective training and robust support are the backbones of successful CRM implementation in small businesses. By investing time and resources into these areas, businesses can ensure higher user adoption rates, more efficient operations, and ultimately, a greater return on their CRM investment. Remember, the goal of CRM training and support is not just to teach the team how to use the software but to empower them to use it effectively to enhance customer relationships and drive business growth.

Conclusion

Navigating the world of CRM solutions can be daunting, particularly for small businesses. However, by understanding your specific needs and budget, you can find a CRM solution that not only meets your current requirements but also scales with your business growth. Whether you require a robust all-in-one system, a simple and easy-to-use solution, or a free CRM to get you started, there is a CRM solution out there that’s perfect for your small business.

Remember, the key to finding the right CRM is understanding your business needs, assessing the available options, and making an informed decision based on these factors. With the right CRM, you can streamline your processes, enhance your customer relationships, and ultimately drive your small business towards greater success.

FAQ: CRM Tools for Small Business

What is the best CRM tool for small business?

The best CRM tool for a small business depends on specific needs, industry, and budget. Popular options include HubSpot for its comprehensive free plan and scalability, Salesforce for its extensive features and customization, and Zoho CRM for affordability and ease of use. Evaluate your business needs, such as sales automation, customer service, and marketing integration, before choosing a CRM.

How much does CRM cost for small business?

CRM costs can vary widely based on features, number of users, and level of customization. Some CRMs offer free plans suitable for small businesses, while others may start from $10 to $50 per user per month. Premium plans with advanced features can cost over $100 per user per month. Always check for hidden costs like setup fees or additional charges for support and updates.

Does Google have a free CRM?

Google does not offer a dedicated free CRM tool. However, small businesses can leverage Google’s suite of tools, such as Google Contacts, Sheets, and Calendar, to create a basic CRM system. Additionally, third-party CRMs like Streak can integrate directly with Gmail and offer free limited versions.

How do I set up a CRM for my small business?

Setting up a CRM for your small business involves several steps:

  1. Identify your CRM goals and requirements.
  2. Choose a CRM software that fits your business size, industry, and budget.
  3. Import existing customer data into the CRM system.
  4. Customize the CRM to match your sales processes, reporting needs, and customer segmentation.
  5. Train your team on how to use the CRM effectively.
  6. Regularly update and maintain the CRM system.

What is the most commonly used CRM?

Salesforce is often cited as the most commonly used CRM due to its wide range of features, scalability, and market presence. However, other CRMs like HubSpot, Microsoft Dynamics 365, and Zoho CRM are also widely used, especially among small to medium-sized businesses.

Should a small business use a CRM?

Yes, a small business should use a CRM to organize customer information, streamline sales processes, improve customer service, and enhance marketing strategies. A CRM can help small businesses build better customer relationships, increase sales, and improve overall efficiency, even with limited resources.

Does Microsoft have a free CRM?

Microsoft does not offer a completely free CRM. However, Microsoft Dynamics 365 offers a variety of CRM modules that small businesses can purchase based on their specific needs. Microsoft also provides a free trial period to test out its CRM features before committing to a purchase.

Is HubSpot CRM really free?

Yes, HubSpot offers a completely free CRM version that provides basic features suitable for small businesses, including contact management, deal tracking, and task assignments. While advanced features require upgrading to paid plans, the free version remains free indefinitely without user or time limits.

Does Gmail offer a CRM?

Gmail itself is not a CRM, but it can be integrated with CRM tools like Streak, Copper, and HubSpot, which can turn your Gmail account into a functional CRM system. These integrations allow you to manage customer relationships directly within your Gmail interface, although the depth of features depends on the specific CRM tool used.

Featured Image Credit: Photo by bruce mars; Unsplash – Thank you!

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Job-Site Guardrails 101: Everything You Need to Know https://www.smallbiztechnology.com/archive/2024/03/job-site-guardrails-101-everything-you-need-to-know.html/ Mon, 04 Mar 2024 17:01:09 +0000 https://www.smallbiztechnology.com/?p=65522 One of the most important pieces of safety equipment on a construction job-site is the guardrail, which helps prevent people from falling unintentionally. However, if you’re going to get the full value out of these useful tools, you need to understand how to use them properly to reduce risk. Why are job-site guardrails so important? […]

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One of the most important pieces of safety equipment on a construction job-site is the guardrail, which helps prevent people from falling unintentionally. However, if you’re going to get the full value out of these useful tools, you need to understand how to use them properly to reduce risk.

Why are job-site guardrails so important? And how do you use them properly?

The Risk of Falls

Guardrails have the power to save lives. Falls are the most common cause of workplace fatalities, and they have been for decades. Even a relatively shortfall, from a position elevated by only a few feet, can cause death, paralysis, or significant injuries.

If you care about your workers, you need to install guardrails around the edges of any elevated position.

Even if saving lives and improving safety for its own sake aren’t your top priorities, you should also be motivated by the financial side of the equation. Failing to install guardrails is associated with massive potential penalties. If you violate OSHA guidelines, you’ll likely receive citations and have to pay fines. And if someone is hurt or killed as a result of poor safety standards on your job-site, you could end up paying millions of dollars in compensation.

In short, guardrails save lives and money.

The Role of Guardrails

The easiest way to reduce the risk of a fall is to eliminate fall hazards altogether. If there’s any way to avoid working at an elevated height, you should do so. However, when this is not possible, a guardrail is usually your next best option.

A guardrail typically has four main components: a top rail, mid rail, post, and a secure base. They are designed to serve as a physical barrier that occupies a space between workers and a potential fall hazard; these include the edges of elevated platforms, roofs, stairways, and practically any other elevated area.

Typically, these rails are made up of durable materials like aluminum, steel, or composite materials. They need to be strong enough and sturdy enough to withstand expected impacts and disruptions. Guardrails should also have components to reduce the risk of falling objects impacting the people below.

Common Objections

There are several myths and misconceptions that lead people to common objections, but none of them hold water.

They’re too expensive.

Some managers balk at the cost of certain guardrails, but relatively speaking, these safety devices are inexpensive. Remember, you could end up paying millions of dollars as compensation for a preventable fall.

They’re not really necessary.

There’s a prevailing belief among some construction workers that guardrails aren’t really necessary. As long as you’re paying attention and you maintain your balance on a flat, elevated surface, there is no risk of fall. But this is incredibly misguided; any aberration, including a temporary loss of balance, can make even the most cautious people prone to falling.

They’re only needed for great heights.

Some people insist that while guardrails are perfectly appropriate for people working several stories in the air, they aren’t necessary for second-story jobs. But this isn’t the case; even a relatively short fall can be devastating.

They’re superfluous for quick jobs.

What if you’re working on something that’s only going to take a few minutes? Guardrails are still important to set up. The duration of the job, or task at hand, cannot possibly eliminate the risk of a fall.

They take too long to install.

OSHA has a firm list of requirements for how guardrails are to be installed and used, and there are many items to comply with. In all fairness, it can be time-consuming and a bit annoying to install guardrails. However, this is no excuse for not installing them.

A makeshift guardrail should be fine.

Some teams, out of haste or laziness, attempt to substitute a makeshift guardrail as a fall barrier. However, it’s important to recognize that there are many important features of standard job-site guardrails that are typically missing from these improvised constructions.

Training and education aren’t necessary.

If you want to use guardrails properly, you need proper training and education to do so. Not every aspect of proper guardrail safety is intuitive.

Residential construction is exempt from fall protection rules.

This was the case until 2010, so it’s one of the more understandable misconceptions on this list. However, residential construction is no longer exempt from fall protection rules.

A warning line system is plenty.

A warning line system is designed to provide visual notification that your workers are approaching A potentially dangerous edge. While this is helpful, and a great complement for guardrails, it is not a suitable substitution.

There is no excuse for not having secure guardrails on your job-site whenever they are required. If you’re motivated to save lives, save money, maintain your reputation, or any combination of the three, job-site guardrails are an absolute necessity.

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Philadelphia Fire Causes Major Damage, Community Stays Strong https://www.smallbiztechnology.com/archive/2024/03/philadelphia-fire-causes-major-damage-community-stays-strong.html/ Mon, 04 Mar 2024 15:47:00 +0000 https://www.smallbiztechnology.com/?p=65565 A raging fire broke out in Philadelphia’s Tioga-Nicetown district, inflicting major destruction to multiple businesses. The blaze, ignited in the early hours of Monday, rapidly blazed through the neighbourhood, engulfing several storefronts. Firefighters battled the fire amidst choking smoke, but the fire resisted containment for several hours, pushing the area into chaos. The fire eventually […]

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A raging fire broke out in Philadelphia’s Tioga-Nicetown district, inflicting major destruction to multiple businesses. The blaze, ignited in the early hours of Monday, rapidly blazed through the neighbourhood, engulfing several storefronts. Firefighters battled the fire amidst choking smoke, but the fire resisted containment for several hours, pushing the area into chaos. The fire eventually caused massive devastation.

Upon observing thick smoke from a facility, the city’s fire department sprang into action. The emergency system came into play, swiftly evacuating nearby people for their safety. Firefighters, donning protective gear, bravely faced the intense heat and smoke to control the outbreak. Whilst these efforts were underway, investigations started focusing on whether the incident could have been preventable.

Fire assistance teams arrived at the Germantown Avenue area around 2:45 a.m., where the fire had quickly spread to three adjoining businesses. The joint efforts began by dousing the aggressive flames through the dark morning sky. These efforts, coupled with a swift response, helped prevent any further escalation and managed to save significant portions of the affected businesses.

After an hour-long effort, the blaze was successfully contained, with no reported casualties. An investigation was immediately launched to understand the cause of the fire. Despite extensive property damage, the situation could have escalated if not for the fire teams’ prompt action, gaining them gratitude and respect from the local community.

The cause of the fire is currently under investigation, with a primary focus on whether it could have been averted with preventive measures. Meanwhile, the affected businesses are assessing the damage, with cleanup and rehabilitation efforts in progress. Despite heavy losses, the community’s support, coupled with government aid, is crucial for a swift return to normalcy. The incident has disrupted daily operations, impacting the local economy.

Despite the extensive damage, the community’s resilience shines brightly, and everyone is coming together to recover from this crisis. Through this adversity, the spirit of unity and shared strength has only grown stronger in the Tioga-Nicetown district.

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Coinbase Battles System Outage Amidst Bitcoin Surge https://www.smallbiztechnology.com/archive/2024/03/coinbase-battles-system-outage-amidst-bitcoin-surge.html/ Fri, 01 Mar 2024 15:38:00 +0000 https://www.smallbiztechnology.com/?p=65540 During an impressive high-turn performance of Bitcoin, the leading exchange, Coinbase, suffered a system outage. This incident interfered with many users’ intraday trading activities, temporarily displaying a zero balance in their accounts. Coinbase thankfully acknowledged the technical issue that caused such disruption, resulting in users viewing a zero balance in their portfolios. The CEO, Brian […]

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During an impressive high-turn performance of Bitcoin, the leading exchange, Coinbase, suffered a system outage. This incident interfered with many users’ intraday trading activities, temporarily displaying a zero balance in their accounts.

Coinbase thankfully acknowledged the technical issue that caused such disruption, resulting in users viewing a zero balance in their portfolios. The CEO, Brian Armstrong, indicated the interruption could be credited to a tenfold increase in traffic surpassing previous boundaries.

By 7:15 p.m. Eastern Time, Coinbase.com had managed to recover and resume normal operations. However, a minor proportion of customers were still experiencing inconsistencies in their account balances. Brian Armstrong intimated that excessive visitor numbers may have been at the heart of these anomalies.

Around 15 minutes later, Coinbase.com stated it was investigating these account balance inconsistencies. Admitting publically, the company recognized overload from unusually high traffic levels was predominantly the cause of their recent issues.

In a separate incident before the discrepancies were revealed, Bitcoin’s value took a significant hit. While it suffered a considerable drop shortly before the imagery of a blackout, it remains unclear if the two incidents are directly linked.

Earlier in the day, Coinbase experienced another disruption that caused a delay in Ethereum network transactions for some users. Thankfully, this issue was adequately addressed and operations resumed by 1:30 p.m. Eastern Time.

Even amidst these technical difficulties, Coinbase’s shares continued to trade above $200 around 3:27 p.m. Eastern Time. Bitcoin managed to rebound back to the $60,000 threshold by the end of the day, scoring a 5% gain.

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Reddit Faces Financial Challenges Amid User Experience Investments https://www.smallbiztechnology.com/archive/2024/02/reddit-faces-financial-challenges-amid-user-experience-investments.html/ Thu, 29 Feb 2024 19:34:00 +0000 https://www.smallbiztechnology.com/?p=65492 Reddit, the front page of the internet, served a significant financial blow last year, with an $91 million deficit off $804 million revenue. Despite high engagement and consistent user base growth, the social media giant faced these losses possibly due to surging server costs, investments in user experience enhancements, and marketplace functionality expansions. Reddit’s financial […]

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Reddit, the front page of the internet, served a significant financial blow last year, with an $91 million deficit off $804 million revenue. Despite high engagement and consistent user base growth, the social media giant faced these losses possibly due to surging server costs, investments in user experience enhancements, and marketplace functionality expansions.

Reddit’s financial struggles are not new. In the previous year, the company ended with a $159 million deficit, even though earnings were $667 million. The following year saw an increase in revenue to $697 million, but the deficit also rose to $169 million. These financial challenges have led to major company restructuring and budget cuts.

A lot of Reddit’s outflow goes into Research and Development (R&D), primarily for product improvement. Last year alone, the company spent a hefty $439 million, making up 55% of its total revenue. The focus is growing on artificial intelligence for enhanced user experience via predictive analytics. Through this significant investment, Reddit aims to maintain its market competitiveness and attract more users globally.

The R&D to revenue ratio surpasses those of Facebook and Twitter during their IPO periods. This reflects Reddit’s aggressive investment in research and development compared to other market leaders. Coupled with a high focus on innovation and growth, this undeniably sets a higher industry benchmark.

Since its inception in 2005 and becoming independent in 2011, Reddit began focusing on monetization strategies in 2018. This included expanding its engineering staff and investing heavily in compensation, while also developing new features and subscription plans. Their efforts have grown the user base to over 430 million monthly active users.

Despite heavy financial losses, Reddit continues to serve its user base effectively with its straightforward, engaging platform, fostering diverse content sharing. Some speculate the considerable losses stem from high operational and development costs being tough to cover solely through ad revenue. The additional expenses for original content and community moderation also contribute.

As Reddit heads towards its IPO, details on its financial status remain confidential. However, the company’s commitment to R&D suggests a long-term strategy to promote increased engagement and reach a broader audience. The profitability of such an approach is yet to be seen.

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Hopin Relocates HQ to US, Aims for Efficient Growth https://www.smallbiztechnology.com/archive/2024/02/hopin-relocates-hq-to-us-aims-for-efficient-growth.html/ Wed, 28 Feb 2024 21:07:00 +0000 https://www.smallbiztechnology.com/?p=65431 UK-based events technology firm, Hopin is implementing major structural changes, including moving its headquarters from London to Delaware, USA. The goal of this restructuring is to simplify the company’s capital structure and enhance operational efficiency. The decision to relocate is guided by the belief that it opens more doors to potential partnerships, clients, and a […]

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UK-based events technology firm, Hopin is implementing major structural changes, including moving its headquarters from London to Delaware, USA. The goal of this restructuring is to simplify the company’s capital structure and enhance operational efficiency. The decision to relocate is guided by the belief that it opens more doors to potential partnerships, clients, and a wider talent pool. At the same time, Hopin is retooling its business model to streamline operations and reduce overhead costs, setting the stage for sustainable growth.

Despite selling several assets, like its main events platform to California’s RingCentral, Hopin continues to manage key assets, including StreamYard, a live-streaming platform. The company’s founder, Jonny Boufarhat, has also stepped down as CEO, but the company remains committed to its growth agenda.

Since its formation, Hopin has received significant financial support, including $400 million from a Series C funding round which raised its valuation to $5.65 billion. The firm additionally secured $450 million in a Series D funding round in August 2021, which increased their valuation to $7.75 billion. This growth in valuation can be attributed to the rise in interest in virtual event technology, pushed by the global lockdowns. Some prominent investors include Andreessen Horowitz, General Catalyst, IVP, Coatue, DFJ Growth, Northzone, Salesforce Ventures, Tiger Global, and Accel.

However, Seedcamp’s Reshma Sohoni, an early Hopin investor has raised concerns that the massive inflow of funding may have surpassed Hopin’s capacity to effectively manage it. The potential for operational and financial difficulties stemming from the rapid expansion have been highlighted. Despite these concerns, Hopin’s new CEO, Badri Rajasekar, has affirmed all of the company’s financial obligations will be met, and is committed to maintaining transparency within the firm.

Rajasekar has invited worried stakeholders for an open dialogue on these matters and plans to revise the internal policies to prevent future concerns. He reiterates that Hopin remains committed to its growth journey, fueled by the trust of its clients and dedicated workforce.

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4 Ways Your Small Business Can Run With the Big Dogs https://www.smallbiztechnology.com/archive/2024/02/4-ways-your-small-business-can-run-with-the-big-dogs.html/ Wed, 28 Feb 2024 19:29:30 +0000 https://www.smallbiztechnology.com/?p=65533 It’s easier than ever to start a business. Nearly 5.5 million new businesses were started in 2023 alone. This follows a growing post-pandemic trend that saw nearly a 50% increase in new businesses compared to pre-pandemic numbers. The reasoning behind this explosion is easy to understand. Launching a business is more accessible than ever before, […]

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It’s easier than ever to start a business. Nearly 5.5 million new businesses were started in 2023 alone. This follows a growing post-pandemic trend that saw nearly a 50% increase in new businesses compared to pre-pandemic numbers.

The reasoning behind this explosion is easy to understand. Launching a business is more accessible than ever before, and the remote-first business world is accommodating to enterprises of all sizes.

Getting a business off the ground may be easier than ever. But beating the bigger competition has become more difficult. Surviving and thriving against bigger, more established companies is particularly challenging.

If you have a successful small business, here are several tools, tactics, and strategies to equip your company to run with the big dogs.

1. Use Tech to Consolidate Your Work

Technology is powerful. Workflow platforms have made it easier to track a team’s activity. Artificial intelligence has made it possible to generate text and automate workflows.

The problem with a small business trying to utilize the endless stream of tech solutions is that it can quickly become as big of a burden as any other business activity. An out-of-control tech stack can be expensive and overwhelming to manage.

To combat this tendency, make sure to be targeted in your tech choices. Look for all-in-one solutions that integrate multiple tech needs into a single platform. Thryv, for instance, is a do-it-all small business tool that combines communication, business operations, and marketing into a single piece of software. This allows the tool to become a central hub for tech-based activity.

Don’t just invest in tech. Look for the tools that streamline and simplify your professional digital experience.

2. Always Specialize in Something

Remember, thriving in a big business world with bigger competition doesn’t mean you have to do everything a big business would do. On the contrary, as a small business owner, you have the luxury of focusing on details that are normally out of reach for a larger organization to address.

Chances are you’re already exceptional at something. That’s why you started your business, right? Consider what that is. The answer isn’t always obvious.

For instance, Walmart may be a gigantic retailer that focuses on product variety and low prices. But in its earliest days, the company’s strength was its sophisticated logistical systems. This legendary supply chain made it possible for Walmart to compete from the get-go.

What is it that your company does particularly well? Make sure to lean on that strength and let it set you apart.

3. Target Your Marketing Dollars

Marketing may be accessible. However, like tech tools, it can also become complex and expensive if you don’t have a plan.

Fortunately, the uniquely flexible element of digital marketing makes it easy to adapt to a marketing campaign of any size and scope. For instance, Nerdwallet recommends a variety of ways small businesses can effectively compete in the marketplace.

If you can’t afford a marketing budget at all, invest in some organic social media community building. You can also create clean, helpful, authoritative content that answers customer questions on your company blog.

If you find that you do have some money to spend, use it wisely. Pay-per-click ads, for example, are effective, but they are expensive. When they’re used on their own, they lead to limited results, too. Instead, invest in low-cost initiatives, like partnering with influencers or building and maintaining a curated email list.

As a small business, you should always target your marketing dollars. Remember that access doesn’t equal success. You need to spend every dollar and even every ounce of effort and energy wisely.

4. Focus on Retention

Retention is a big deal in any business. Retaining an existing company is famously more effective than investing in attracting new business.

Forbes Business Council member Saravana Kumar points out that the cost of getting a new customer can be as much as five times that of keeping one. To put it another way, just a 5% bump in retention can lead to as much as 95% greater profitability.

Larger companies can often ignore this principle. While they want to retain customers, their sheer size makes it easier to assume that their target demographics will gravitate toward them.

Not so with smaller businesses. If you’re a small business trying to compete with bigger competition, make sure to fight not just to get but to keep your customers. You can do this through personalization, better customer service, superior products — you name it. Just remember to fight for that precious customer loyalty. It’ll pay off.

Acting Like a Big Fish in a Big Pond

The modern business landscape is enormous. Whereas small businesses used to operate in geographically limited areas, the internet has created a global business landscape that even the smallest operations can access.

If you find that your company is getting crowded out by bigger competition, don’t give up. Regroup and strategize.

Use the tips above to perfect your offerings, consolidate your workflows, target your marketing, and increase brand loyalty. If you can do that, you can play the part of David as you square off against your industry’s Goliaths.

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Fervo Energy Raises Funds to Expand Geothermal Innovation https://www.smallbiztechnology.com/archive/2024/02/fervo-energy-raises-funds-to-expand-geothermal-innovation.html/ Wed, 28 Feb 2024 16:03:00 +0000 https://www.smallbiztechnology.com/?p=65429 Fervo Energy, a Houston-based geothermal startup, is currently in the middle of a large-scale fundraising initiative aiming to amass $221 million. This move comes after they began operating their networked geothermal power station in Nevada, which leverages a unique “fracture stimulation” technology to extract geothermal energy more efficiently. This technology has not only captured the […]

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Fervo Energy, a Houston-based geothermal startup, is currently in the middle of a large-scale fundraising initiative aiming to amass $221 million. This move comes after they began operating their networked geothermal power station in Nevada, which leverages a unique “fracture stimulation” technology to extract geothermal energy more efficiently.

This technology has not only captured the attention of investors but also led to significant investments from high-profile venture capitalists. The fresh capital will be used to expand operations and further develop their innovative technology, with plans to provide a reliable, renewable source of energy and reduce carbon emissions.

Fervo aims to capture the Earth’s crust’s natural heat using advanced directional drilling methods, a departure from typical wells, as Fervo’s wells reach far deeper into the warm springs and neighbouring geological formations. This technique significantly reduces costs and environmental impacts, thus making geothermal energy production more efficient and sustainable.

The wells are equipped with fiber-optic cables connected to an array of sensors that provide valuable intelligence on underground heat patterns, significantly improving drilling procedures and reducing associated costs. The company recently remarkably completed a horizontal well in Utah in just 21 days, reducing drilling procedures by 70% and cutting costs by 50%.

The company’s advanced technology and competitive prices led to a substantial grant from the Department of Energy, following a successful $138 million Series C funding round. High-profile investors include BHP Ventures, Breakthrough Energy Ventures, Congruent Ventures, DCVC, Prelude Ventures, and individuals such as Jeff Bezos, Richard Branson, Bill Gates, and Masayoshi Son.

Fervo has also partnered with a 3.5-megawatt energy facility, called Project Red, which is now supplying continuous power to Google’s data centers in Nevada, eliminating battery backup dependency. Projections for geothermal energy are incredibly optimistic, suggesting that by 2050 it could provide up to 90 gigawatts of electricity annually in the U.S and create many job opportunities in the dwindling oil and gas industry.

While there is the anticipation of future expenses due to harder rock layer drilling, it is expected that a considerable part of the recently raised funds will further enhance drilling efficiency and lower costs. Despite the significant projections, Fervo representatives are yet to make any public statements.

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Anne Lester Guides Youth Towards Financial Stability https://www.smallbiztechnology.com/archive/2024/02/anne-lester-guides-youth-towards-financial-stability.html/ Tue, 27 Feb 2024 23:16:00 +0000 https://www.smallbiztechnology.com/?p=65412 Seasoned financial advisor and author, Anne Lester has penned a book aimed at guiding young adults toward financial stability. This venture is fueled by her interaction with financial difficulties early in her own life, along with her experiences managing billion-dollar senior assets. Her book, aptly titled “Your Best Financial Life: Save Smart Now for the […]

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Seasoned financial advisor and author, Anne Lester has penned a book aimed at guiding young adults toward financial stability. This venture is fueled by her interaction with financial difficulties early in her own life, along with her experiences managing billion-dollar senior assets. Her book, aptly titled “Your Best Financial Life: Save Smart Now for the Future You Want”, acts as a practical guide for Gen Z and millennials on savings, investments, debt management, and retirement planning.

Lester’s financial background, while marked by significant responsibility, was equally marked by personal finance issues. Despite her high-standing role as the head of retirement solutions for a leading financial institution, she battled her own money management shortcomings. Drawing insight from these personal struggles, she has constructed a realistic and relatable guide for financial well-being.

The book incorporates Lester’s own trials and tribulations and suggests practical solutions to help young adults navigate intricate financial landscapes. The stress is on smart saving habits and the importance of retirement planning from an early stage. Lester believes in equipping younger generations with the tools to visualize and achieve the stable financial future they want.

Lester’s financial journey was largely self-taught, as her upbringing did not include lessons on savings or money management. She undertook her quest for financial literacy head-on, reading numerous books, attending seminars, and enrolling in online courses. During this exploration, she found that personal finance wasn’t about restricting yourself, but about making smart spending decisions. She drew from these learnings to develop her method of dividing income into essentials, discretionary expenses, and savings, known as envelope budgeting.

Investing constituted a large part of her financial strategy. She realized that while savings could provide a cushion, investing was an avenue for financial growth. She went ahead in learning about various investment options such as stocks, bonds, and real estate.

Moving beyond her personal experiences, Lester delves into larger issues she encountered while managing massive assets, and discusses student loans, high living costs, and child-rearing. Leveraging her experiences, she provides valuable financial advice and underscores the importance of financial education.

Lester also dives into behavioral economics and admits that even the most careful individuals can be drawn into adverse financial habits. She emphasizes understanding the reasons behind these decisions rather than judging them. Sharing her experiences, she helps her readers navigate challenges more efficiently and manage their money better for an inclusive and financially aware society.

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Anticipated Design Overhaul in iOS 18 Fuels Speculation https://www.smallbiztechnology.com/archive/2024/02/anticipated-design-overhaul-in-ios-18-fuels-speculation.html/ Tue, 27 Feb 2024 15:45:00 +0000 https://www.smallbiztechnology.com/?p=65416 On February 25, 2024, speculation arose about significant design changes for iOS 18, with rumors hinting at a potential macOS overhaul in the future. Apple Insider fuels the discussion about possible shifts in both the aesthetic and functional elements of the upcoming iOS 18, while whispers about the future redesign of macOS remain unclear. Apple […]

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On February 25, 2024, speculation arose about significant design changes for iOS 18, with rumors hinting at a potential macOS overhaul in the future. Apple Insider fuels the discussion about possible shifts in both the aesthetic and functional elements of the upcoming iOS 18, while whispers about the future redesign of macOS remain unclear.

Apple enthusiasts eagerly await next-level aesthetics in iOS 18, considering the company’s history of introducing major new features and designs during the year. Potential updates in user interface and functionalities, backed by rumors of Apple unveiling dramatic improvements in these areas, particularly spark interest.

Reports suggest that iOS 18 might incorporate elements from visionOS, not necessarily indicating a complete redesign, but likely aiming to optimize user experience across Apple’s various platforms. This does not confirm outright changes to the iOS interface, though these are exciting speculations without any firm Apple confirmation.

Insiders believe Apple could be mulling over an iOS 18 redesign, alongside rumors of initial macOS revamps targeting a 2025 or 2026 release. However, these anticipations remain unverified. The tech giant is also believed to be planning big announcements for its WWDC event in June, further fueling the anticipations.

While there are high hopes, some users and tech experts urge Apple to prioritize addressing glitches in the current systems over new features. Calls for a more ‘stable’ operating system rather than a wave of new features are making rounds. How Apple responds to these requests in its upcoming iOS 18 announcement remains to be seen.

Emerging features such as Stolen Device Protection, AI-driven updates set for a WWDC preview in June, collaborative playlists on Apple Music, and functionality allowing for iOS system recovery without connection to a Mac or PC are being discussed. Expanded controls for users with special needs, bug control, user interface enhancements, and stronger privacy-related features are also anticipated.

With speculation rife and rumors swirling, it’s an exhilarating time for Apple users and the tech community alike, as they look forward to the upcoming announcements and developments.

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Philanthropist Spurs Sustainable Growth in Little Rock https://www.smallbiztechnology.com/archive/2024/02/philanthropist-spurs-sustainable-growth-in-little-rock.html/ Mon, 26 Feb 2024 21:43:00 +0000 https://www.smallbiztechnology.com/?p=65396 Born from the challenging streets of Little Rock, Arkansas, a philanthropist is actively changing his environment, transforming the narrative of an economically disadvantaged African-American community. Digging deeper than charity, his focus on social entrepreneurship and strategic philanthropy has become a vital tool for altering the landscape, substituting temporary fixes for sustainable growth. His strategic moves […]

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Born from the challenging streets of Little Rock, Arkansas, a philanthropist is actively changing his environment, transforming the narrative of an economically disadvantaged African-American community. Digging deeper than charity, his focus on social entrepreneurship and strategic philanthropy has become a vital tool for altering the landscape, substituting temporary fixes for sustainable growth.

His strategic moves have seen successes like offering over $63 million in loans to aid his community, managing two key financial institutions, the People Trust Community Federal Credit Union, and the People Trust Loan Fund. He has emerged as a pivotal figure impacting lives by fostering financial stability and growth in a community that desperately needs it.

His efforts attracted national recognition and inspired the Oscar-nominated short documentary ‘The Barber of Little Rock.’ Filmed in the heart of his neighborhood, the documentary depicts his dedication to his craft and community, using his barbershop as a springboard for societal change.

The barbershop, once a place for just haircuts, morphed into a salon where customers could freely express their views without the fear of judgment. It became a beacon of hope, showing that real transformation happens not by grand gestures but by persistent actions that spur others to do their part.

From the dilapidated streets of west Little Rock, he saw an opportunity amidst the adversity. He transformed his vision into a barbershop and then a barber training institution, providing employment and skill acquisition. His business doubles as a learning center for fifty students eager to make a living from the barbering industry.

His ventures also extend to the underserved in financial literacy, offering loan services to businesses, and empowering individuals to understand the importance of managing credit scores. He juggles this with running a food pantry, providing affordable housing, and setting up health clinics, indicating his commitment to a holistic community development.

The scope of his services is vast, but his primary goal remains the same: facilitating an inclusive community, one loan at a time. Despite facing rejections, his perseverance paid off. His initiatives now economically empower many, reduce wealth disparity within his community, and give rise to new homeowners and entrepreneurs.

The philanthropist’s journey is a testament of triumph against adversity. It shows how practical solutions to societal issues can spark a transformative change and revitalize a whole community. Even in the face of stark adversity, he stayed resilient, innovative, and strong-willed, embodying the enduring spirit of Little Rock.

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Asia-Pacific Firms Wary of U.S. Trade Settlement Changes https://www.smallbiztechnology.com/archive/2024/02/asia-pacific-firms-wary-of-u-s-trade-settlement-changes.html/ Mon, 26 Feb 2024 21:33:00 +0000 https://www.smallbiztechnology.com/?p=65402 Upcoming U.S. trade settlement changes are generating significant concern among Asia-Pacific asset management firms. The primary worry is these companies might lack the resources to handle the shift from a two-day cycle to T+1, set for May 27th. Potential outcomes could consist of system failures or increased trade failure risk, posing a challenge for firms […]

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Upcoming U.S. trade settlement changes are generating significant concern among Asia-Pacific asset management firms. The primary worry is these companies might lack the resources to handle the shift from a two-day cycle to T+1, set for May 27th. Potential outcomes could consist of system failures or increased trade failure risk, posing a challenge for firms without adequate systems.

The current system affords entities approximately 30 hours to match, clear, and finalize U.S.-listed trades. But, the T+1 settlement will reduce this buffer by an entire day, pressurizing organizations to operate within a considerably narrower timeframe. Such a shift could offer a chance to optimize operations, but it also necessitates refined procedures and agile systems to meet increased demands. Non-compliance could lead to significant reputational and financial losses.’

For Hong Kong-based asset managers, the new protocol means a constricted daily timeframe. The interval between New York’s market closure and the trade allotment deadline will be a mere three hours. Companies may have to employ manual strategies, like incorporating technical solutions or expanding operational staff. Yet, this increases the risk of human error, making robust automated systems essential.

Additionally, the T+1 settlement might result in U.S. trade funds shortage. Asset managers generally use proceeds from one market’s security sales to fund purchases in another. However, expedited U.S. market settlement may result in discrepancies with other markets because of time zone differences, which could cause increased global market volatility.

Asian asset managers could face increased risks and costs due to the settlement time mismatch. They may be compelled to consider options like securing short-term financing, delay settlement agreements, or even resort to futures contracts to hedge against the settlement gap. This situation underlines the urgent need for these firms to be well-prepared, anticipating possible challenges, and devising contingency strategies for a smooth transition.

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Android Devices: Charting Course of Performance and Design Innovation https://www.smallbiztechnology.com/archive/2024/02/android-devices-charting-course-of-performance-and-design-innovation.html/ Mon, 26 Feb 2024 19:51:00 +0000 https://www.smallbiztechnology.com/?p=65404 The Android gadget landscape has drastically changed over time, symbolizing advancements in capacity and performance. Current Android devices offer a unique blend of functionality and versatility, focusing on user-friendly interfaces and high-performance features. With consistent innovation from manufacturers, Android technology continues to evolve and transform, further bolstered by the integration of AI and Machine Learning. […]

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The Android gadget landscape has drastically changed over time, symbolizing advancements in capacity and performance. Current Android devices offer a unique blend of functionality and versatility, focusing on user-friendly interfaces and high-performance features. With consistent innovation from manufacturers, Android technology continues to evolve and transform, further bolstered by the integration of AI and Machine Learning.

A noteworthy example in Android design history is the Motorola RAZR (2019), an ingenious reinvention of the iconic Motorola RAZR V3. This device brings together the nostalgic charm of its pre-Android predecessor with modern features in a sleek and slim 4G package. The Motorola RAZR (2019) sports an OLED screen, Qualcomm Snapdragon 710 processor, and a foldable design, perfectly merging past and contemporary technology.

In 2015, LG introduced the world to the distinctive, curved design of the LG G Flex 2, showing its commitment to developing unique designs. Despite initial failures with its early Flex design, LG persevered and eventually, the G Flex 2 set a new trend in the industry for distinctively-designed, high-performance smartphones.

Introduced in 2022, the Nothing Phone stands out in the Android market with its peculiar design featuring a see-through back and charming light display. Though currently lacking on performance metrics, the device’s unique design and the manufacturer’s dedication to future improvements make it a contender in the Android market.

Released in 2016, the Lenovo Yoga Book combined practicality with artistic aesthetics, particularly appealing to artists and doodlers. Featuring a pen that could write on both real paper and digitize the works, the Yoga Book blurred the lines between traditional and digital creativity. Despite minor setbacks, it continues to inspire newer generations of convertible tablets with its innovative design and multifunctionality.

Android devices not only signify the evolution of design but also showcase the bold vision and innovation in the mobile device sector. Smart home technology integration further displays Android’s versatility, and these continuous innovations contribute to shaping the entire tech industry. Hence, in every aspect, Android devices remain at the forefront of digital evolution, revolutionizing the interaction of people with technology.

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Gold Prices Show Resilience Amid Economic Uncertainty https://www.smallbiztechnology.com/archive/2024/02/gold-prices-show-resilience-amid-economic-uncertainty.html/ Sat, 24 Feb 2024 01:51:00 +0000 https://www.smallbiztechnology.com/?p=65311 Gold prices saw a marginal upswing on Thursday, limited by potential indications from the Federal Reserve that U.S. interest rates may remain high. However, the uncertain economic climate bred by ongoing conflicts and inflation rates had investors hesitating. Despite recent strengthening of the U.S. Dollar Index inhibiting gold prices, the commodity’s increase is perceived by […]

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Gold prices saw a marginal upswing on Thursday, limited by potential indications from the Federal Reserve that U.S. interest rates may remain high. However, the uncertain economic climate bred by ongoing conflicts and inflation rates had investors hesitating.

Despite recent strengthening of the U.S. Dollar Index inhibiting gold prices, the commodity’s increase is perceived by some as a short-lived reaction. If the stronger dollar trend persists, it might exert pressure on spot gold prices.

All eyes are now on the upcoming Federal Reserve policy meeting. Some speculate this environment to surge safe-haven demand, potentially elevating gold and other precious metal prices. However, ongoing dollar strengths could significantly limit this potential escalation.

Gold has adhered to a $2,000 to $2,050 per ounce trading range for the past month despite these fluctuations. While higher interest rates might affect returns on gold negatively, the global economic unrest, on the other hand, serves to curb potential commodity falls.

Investors experienced a slight relief when bullion prices held steady despite the dollar’s three-month peak dip this week. With uncertainties around the strength of the dollar and Treasury yields, the significance of cautious investment strategies in these unpredictable times is reinforced.

Spot gold rose by 0.2%, to $2,029.78 per ounce, as the U.S.’ gold futures for April saw a 0.3% increase, reaching $2,039.55 per ounce. These dynamics, coupled with IMF’s warnings about inflation risks, contribute to the durability of gold as a hedge against uncertainty.

The Federal Reserve’s minutes from Wednesday suggested they will refrain from rushing into any rate cuts, with several officials voicing concerns of steady inflation and the strength of the U.S. economy. Some experts believe a rate cut might still be on the cards towards the year’s end.

Analysts at Goldman Sachs are optimistic that rate cuts later this year could significantly benefit gold, given that sustained high interest rates might negatively affect gold’s performance by raising associated opportunity costs.

In contrast, J.P. Morgan’s experts urge investors to tread cautiously, advocating for a diversified portfolio approach. Meanwhile, UBS forecasts gold prices to hit approximately $2,000 per ounce over the next few years, endorsing it as part of a balanced investment strategy.

All other precious metals improved on Thursday, while still recuperating from substantial losses in previous trading sessions. Volatility in the bond market has raised red flags, indicating that investors are exercising caution when it comes to economic health.

Overall, gold prices continue to show resilience amid slight fluctuations. The standing demand for safe-haven metals remains intact as the world awaits clearer economic indicators amid ongoing global uncertainties.

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Warrior Rising Helps Veterans Transition to Entrepreneurship https://www.smallbiztechnology.com/archive/2024/02/warrior-rising-helps-veterans-transition-to-entrepreneurship.html/ Fri, 23 Feb 2024 21:30:00 +0000 https://www.smallbiztechnology.com/?p=65323 Warrior Rising, a veteran-initiated non-profit since 2015, aids former service members in their transition to entrepreneurship. Providing mentorship, financial assistance, and business resources, the foundation empowers veterans to establish their own businesses, enhancing their economic stability, confidence, and reintegration into society. Success stories, such as the establishment of REE Medical, demonstrate the effectiveness of Warrior […]

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Warrior Rising, a veteran-initiated non-profit since 2015, aids former service members in their transition to entrepreneurship. Providing mentorship, financial assistance, and business resources, the foundation empowers veterans to establish their own businesses, enhancing their economic stability, confidence, and reintegration into society.

Success stories, such as the establishment of REE Medical, demonstrate the effectiveness of Warrior Rising. In a brief period, the founder, a veteran, has shown substantial growth attributed to the knowledge and skills gained from the organization and their unwavering support.

In an effort to accelerate opportunities for emerging “Vetrepreneurs,” Warrior Rising continues to launch various programs like online courses. The goal is to make veterans tech-savvy, supporting their transition and path towards entrepreneurship. The foundation also acknowledges the importance of online learning platforms in the digital age.

On February 29, 2024, Warrior Rising will start the Service-Disabled Veteran Entrepreneurs (SDVET) program, a free four-week online course supported by the U.S. Small Business Administration. It aims to provide resources and instruction to validated service-disabled veterans nationwide, supporting their journey to business establishment.

The course encompasses various topics like entrepreneurship, potential business opportunities, market understanding, competition, business legalities, finances, and business plan creation. The program even includes teachings on managing risk, overcoming challenges, securing funding, negotiation, leadership, strategic planning, and more.

Upon course completion, participants will take part in other Warrior Rising programs, further bolstering successful entrepreneurship among veterans. The course, although virtual, aspires to maintain a sense of camaraderie among veterans, deepening connections and community spirit.

Workshops on aspects such as marketing strategy, financial planning, operational management, and continued access to Warrior Rising resources will follow the course. The ultimate objective is to cultivate a community of prosperous Veteran entrepreneurs, committed to mutual support.

The program aims to convert the courage from their service lives into a successful entrepreneurship mindset. In doing so, it invites service-disabled veterans across the country to avail of their resources, transform their entrepreneurial visions into reality and come together in the celebration of entrepreneurship.

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Tech Recessions: Unforeseen Growth Opportunities for Startups https://www.smallbiztechnology.com/archive/2024/02/tech-recessions-unforeseen-growth-opportunities-for-startups.html/ Fri, 23 Feb 2024 01:25:00 +0000 https://www.smallbiztechnology.com/?p=65298 Contrary to popular perception, economic recessions can present startups in the tech industry with unexpected growth opportunities. When market conditions decline, it can result in decreased competition and lower barriers for entry. Sure, this may initially seem challenging, but it could be the boon that savvy startups need to thrive in the eventual economic recovery. […]

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Contrary to popular perception, economic recessions can present startups in the tech industry with unexpected growth opportunities. When market conditions decline, it can result in decreased competition and lower barriers for entry. Sure, this may initially seem challenging, but it could be the boon that savvy startups need to thrive in the eventual economic recovery. In these circumstances, imposed budget constraints can ignite creative solutions, improve efficiency and spark innovation, transforming the conventional adversity into potential advantages.

Typically in times of economic stress, large corporations make drastic cuts. They reduce their spending on research and development, lay off professionals in specialized roles, and halt exploratory activities. But what if these very actions, although unintentional, actually fuel startups? As laid-off specialists find their future in newer companies, they bring along their skills and expertise, and often focus on innovative projects not prioritized by corporations. Similarly, when corporations pull back on R&D, startups acquire an opportunity to fill the market gaps or innovate in areas larger corporations have forsaken.

The downturn in the tech industry can also lead skilled professionals from stagnating companies to seek opportunities in fresh pastures, bringing wealth in experience and innovative ideas to smaller companies. As established firms focus on maintaining financial stability, they may overlook certain customer segments or geographical regions. This oversight leads the way for startups to penetrate the market and offer innovative solutions. The ability to discover these market gaps is essential for startups’ success, prompting competition, innovation, and diversity in the marketplace.

Customer perception changes also present startups with chances to disrupt the market. When traditional products and services fail to maintain their original novelty, startups can introduce disruptive technologies and secure a substantial market share. Any gap left by traditional services is an opportunity for startups to provide a more efficient alternative. And in doing so, they don’t only fill a market void but also challenge the norms while fostering innovation and problem-solving. Recognizing the shifting consumer preferences, such as increasing demand for sustainability and personalized experiences, can also be leveraged for startup growth.

In summary, a tech sector recession might well be a blessing in disguise for startups. Far from being a predicament, it could pave the way for startups to capitalize on an unparalleled talent pool, unexplored markets, and possibilities for groundbreaking product and service development. Armed with adaptability, innovation, and a spot-on sense of opportunity, startups can power through even the toughest of tech recessions, turning economic disadvantage into strategic opportunities.

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South Korean Corporations Wary of New IRA Law https://www.smallbiztechnology.com/archive/2024/02/south-korean-corporations-wary-of-new-ira-law.html/ Thu, 22 Feb 2024 16:57:00 +0000 https://www.smallbiztechnology.com/?p=65294 South Korean Businesses concerned over new IRA law Several South Korean corporations are voicing alarm over the potential impact of President Biden’s newly implemented Individual Retirement Account (IRA) law on their financial trajectories. Fears of increased tax burdens, unpredictable market movements, and decreased investor activity underpin their trepidation. The unfamiliar structure of the law and […]

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South Korean Businesses concerned over new IRA law

Several South Korean corporations are voicing alarm over the potential impact of President Biden’s newly implemented Individual Retirement Account (IRA) law on their financial trajectories. Fears of increased tax burdens, unpredictable market movements, and decreased investor activity underpin their trepidation. The unfamiliar structure of the law and its effects on existing retirement plans seem to be causing the anxiety.

This apprehension has led many South Korean businesses to seek professional financial advice urgently. The aim is to safeguard their financial futures in the context of the new policy environment. The law’s ramifications could fundamentally change how individuals and corporations manage their financial assets worldwide, adding gravity to these concerns.

To safeguard their interests and capitalise on potential opportunities, it’s important for these businesses not only to understand the immediate impact of the law but also its long-term effects on existing retirement schemes. Being a part of a globally interconnected economy, a financial shift in one country could inadvertently affect investment strategies and wealth management practices in another.

The implementation of the IRA law implies that finance professionals will have to adapt quickly to the new landscape. This highlights the increasing importance of global financial literacy. The law is also expected to cause a considerable shift in savings practices, consequently affecting numerous industries.

In anticipation of these changes, South Korea’s businesses are reevaluating their retirement-focused investment plans. Views are divided regarding the impact of the law, but the consensus is that its introduction is likely to create profound changes in savings habits, affecting a wide range of sectors.

Both individuals and corporations may have to alter their fund management strategies due to the ripple effects of the law changes. Experts recommend a comprehensive audit to understand all impacts of the law and adjust strategies accordingly. It’s not only individuals but also organizations that could feel the aftershocks. To adapt strategies suitably, specialists propose a thorough examination.

Understanding the implications of the IRA law on South Korean businesses and its significance has become a hot topic. The global business community is keenly watching the developments and analysing available data to offer strategic advice and guidelines to businesses, thereby minimising risks and emphasising planning and foresight.

The discourse around the IRA law and its implications is expected to grow and contribute significantly to the global economic dialogue. Personalised advice, analytical evaluations, and expert opinions aim to assist businesses and individuals in making informed decisions.

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UK Public Finances Record Surplus Amid Economic Uncertainties https://www.smallbiztechnology.com/archive/2024/02/uk-public-finances-record-surplus-amid-economic-uncertainties.html/ Thu, 22 Feb 2024 16:51:00 +0000 https://www.smallbiztechnology.com/?p=65296 The UK public finances reported a record surplus of £16.7bn in January, twice the amount compared to the previous year and the highest since records began in 1993. The spike in funds can be attributed to rising tax income and reduced spending. Yet, despite this impressive growth, the government has urged caution, warning that these […]

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The UK public finances reported a record surplus of £16.7bn in January, twice the amount compared to the previous year and the highest since records began in 1993. The spike in funds can be attributed to rising tax income and reduced spending. Yet, despite this impressive growth, the government has urged caution, warning that these figures may have been boosted by unique factors.

This significant increase in funds is credited to a boost in tax collection, particularly thanks to January’s self-assessed taxes, and decreased spending such as the cessation of household energy bill subsidies. Despite predictions suggesting a potential £10bn to £20bn underspending of initial government projections, experts have advised against expecting significant tax cuts in the upcoming budget. They suggest the surplus should be used as a buffer against future economic uncertainties.

While calls are being made for this surplus to be used for tax cuts, experts advise extreme caution, warning that such actions could possibly lead to a “tax sandwich” – a situation where taxes experience a dramatic increase both before and after a budget announcement.

The UK’s national debt increased last year to levels not seen since the 1960s, sitting at approximately 96.5% of the GDP. Despite the current surplus, the government still aims to reduce this debt over the next five years.

The surplus presents a complex picture given the challenging economic landscape shaped by the Covid pandemic, where retail sales have plunged and public borrowing has risen to £96.6bn since April 2023. Experts argue for cautious fiscal policies to support the economy and caution that the surplus, largely a result of stringent budget cuts, does not necessarily indicate economic prosperity.

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Economic Slumps Fuel Opportunities for Tech Startups https://www.smallbiztechnology.com/archive/2024/02/economic-slumps-fuel-opportunities-for-tech-startups.html/ Thu, 22 Feb 2024 16:11:00 +0000 https://www.smallbiztechnology.com/?p=65302 In the technology sector, financial slumps may provide unique opportunities for innovative startups. Nimble companies can leverage disruptive technologies and a superior understanding of customer needs to overcome challenges. They can adapt quickly, optimize resources, and deliver great value, emerging stronger after the economic downturn. Industry analysis indicates that startups can benefit immensely from an […]

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In the technology sector, financial slumps may provide unique opportunities for innovative startups. Nimble companies can leverage disruptive technologies and a superior understanding of customer needs to overcome challenges. They can adapt quickly, optimize resources, and deliver great value, emerging stronger after the economic downturn.

Industry analysis indicates that startups can benefit immensely from an economic slump. Their agility to innovate and execute new strategies gives them an advantage over established models. Utilizing modern technology optimizes operations, decreases expenditure, and increases efficiency. The lowered competition for resources such as funding and talent during a slump can be a major advantage for startups.

Startups are well-positioned to attract top talent in a downturn, provoking creativity, innovation, and potentially, rapid growth once the economy recovers. Small business structures allow for agility and adaptability, encouraging innovation even amidst market upheaval. Their dynamic decision-making capabilities can turn market disruptions into potential growth catalysts, providing them with a survival edge.

The decreased competition during economic downturns can be a boon for startups enabling them to attract proficient talent and investors. Many tech companies, for example, Uber and AirBnB, were born during economic declines. These are testament to how adversity can fuel creativity and disruptive innovation in the startup community. Such periods can serve as the breeding ground for novel tech solutions.

Though the financial slump presents challenges, it also opens doors to untapped opportunities. By demonstrating adaptability and consistent innovation, startups can not only maneuver through tough periods, but also thrive. Such times present startups with an opportunity to refine their business models, reduce expenses, and streamline operations.

Welcoming the challenges, startups can explore new markets, devise innovative value propositions, and discover fresh revenue streams. This not only enhances customer engagement and market penetration but also boosts their brand reputation, proving their resilience and earning them goodwill in the business landscape.

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New AI Tool Transforms Text into Video Content https://www.smallbiztechnology.com/archive/2024/02/new-ai-tool-transforms-text-into-video-content.html/ Thu, 22 Feb 2024 01:39:00 +0000 https://www.smallbiztechnology.com/?p=65286 The emergence of artificial intelligence (AI) has brought about a tool that can convert text into video content, revolutionizing digital content creation. This advanced technology uses machine learning models to interpret and visualize text inputs, introducing a new world of possibilities. AI-based video creation not only simplifies the process, but also boosts productivity and efficiency. […]

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The emergence of artificial intelligence (AI) has brought about a tool that can convert text into video content, revolutionizing digital content creation.

This advanced technology uses machine learning models to interpret and visualize text inputs, introducing a new world of possibilities. AI-based video creation not only simplifies the process, but also boosts productivity and efficiency.

With this tool, it’s now easier than ever to create dynamic video content without requiring extensive technical knowledge, thus ushering in a new era of digital storytelling.

This technology is expected to significantly shift our interaction with digital content, giving rise to a new form of visual storytelling. It’s set to redefine traditional parameters of interaction, promote immersive participation and enhance our understanding of digital content.

It uses AI algorithms to create complex visual narratives directly from text, reducing the time and resources typically required for video production. This presents an opportunity for businesses and publishers to streamline the process and build efficiency in digital content creation.

This tool empowers businesses to strengthen customer relationships and enhance their brand narratives in a competitive digital marketing landscape ruled by video content.

Using the power of AI, businesses can elevate brand visibility and create lasting impressions. The versatile nature of video content allows for a wide array of engaging stories, each designed to resonate emotionally with potential customers.

This development indicates a significant stride in the ongoing evolution of AI and technology, heralding a new era of content creation. It underpins a shift in the way we create and interact with content.

The tool anticipates a future with improved methods of digital engagement and communication. This technology paves the way for more efficient and effective online interactions, potentially simplifying exchanges and broadening global connections.

By blurring the lines between the physical and digital realms, this tool showcases the limitless possibilities of digital innovation, redefining our understanding and usage of virtual engagement and communication.

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Partech Closes Second Africa-Dedicated Fund at $300 Million https://www.smallbiztechnology.com/archive/2024/02/partech-closes-second-africa-dedicated-fund-at-300-million.html/ Wed, 21 Feb 2024 21:28:00 +0000 https://www.smallbiztechnology.com/?p=65280 Partech has impressively closed its second Africa-dedicated fund, Partech Africa II, at €280 million ($300 million+) within a year of closing its first fund. In the face of economic slump and declining investor interest, Partech shows unyielding commitment in bolstering African startups. The number of investors contracting due to significant global economic changes and local […]

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Partech has impressively closed its second Africa-dedicated fund, Partech Africa II, at €280 million ($300 million+) within a year of closing its first fund. In the face of economic slump and declining investor interest, Partech shows unyielding commitment in bolstering African startups.

The number of investors contracting due to significant global economic changes and local challenges led to a decrease in venture capital for African startups. Specifically, the investment value fell from $6.5 billion in 2022 to $4.6 billion, with a 33% decrease in seed-stage deals and a 39% drop in growth-stage deals.

Partech Africa II, in commitment to support entrepreneurs at different stages, promises to provide valuable guidance and resources through its operating team based in Dakar, Nairobi, Dubai, and Lagos. This team, rich in industry connections, arranges mentorship and investment opportunities with experienced businesses, bringing interesting innovations and unique business models to the fore.

The fund aims to act as a catalyst in the African startup ecosystem, closing the resource and knowledge gap. It fosters the entrepreneurial spirit and contributes to the flourishing digital economy in Africa. A large portion of the fund will be allocated for Series A and B rounds, with investments already made in Revio, a South African payment platform, and startups from Egypt and Senegal.

Partech aims to support over 20 companies with investments between $1 million and $15 million, focusing on sectors integral to Africa’s economy such as fintech, agtech, health tech, retail, FMCG, and agency banking. Further, portfolio companies that profited from the initial fund will receive additional capital from this subsequent fund to aid in their growth.

Investors in Partech Africa II include U.S. and Middle Eastern pension funds, sovereign funds, the Dubai Future District Fund (DFDF), and the African Reinsurance Corporation (Africa Re). This varied range highlights the firm’s commitment to stimulate progress in African sectors. Despite capital raising challenges, Partech Africa’s fund has excelled past other large funds, signaling Africa’s potential as a valuable investment platform.

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NY Proposals on HFC Phase-Out Stir Mixed Reactions https://www.smallbiztechnology.com/archive/2024/02/ny-proposals-on-hfc-phase-out-stir-mixed-reactions.html/ Wed, 21 Feb 2024 16:30:00 +0000 https://www.smallbiztechnology.com/?p=65272 The New York State Department of Environmental Conservation (DEC) recently tabled proposals to phase out Hydrofluorocarbons (HFCs) as part of broader climate change mitigation strategies. While the rules aim to protect the environment, they could potentially increase heating costs in Buffalo, NY, stirring mixed reactions from residents. Some laud the DEC’s environmental conservation efforts but […]

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The New York State Department of Environmental Conservation (DEC) recently tabled proposals to phase out Hydrofluorocarbons (HFCs) as part of broader climate change mitigation strategies. While the rules aim to protect the environment, they could potentially increase heating costs in Buffalo, NY, stirring mixed reactions from residents.

Some laud the DEC’s environmental conservation efforts but are concerned about increased heating costs. To help those most affected, local authorities are exploring support mechanisms. The heating sector is also looking into alternative substances that could replace HFCs without significantly driving up consumer costs. Despite the short-term expenses, the transition could lead to long-term economic and environmental benefits.

The DEC’s proposals have sparked conversations about the balance of environmental demands with economic implications. While smaller businesses could struggle to bear the costs associated with the switch to eco-friendly alternatives, proponents argue that this venture could bolster energy efficiency, foster waste reduction, and stimulate new sectors of the economy.

However, a proposed law pushing for the complete phase-out of HFC refrigerants by 2034 has raised concerns within the business sector. The stringency and timing is perceived as infeasible both operationally and financially, raising concerns about potential disruptions and burdens, particularly for smaller businesses. The lack of certainty about the availability and effectiveness of alternative refrigerants compounds these fears.

Local business owner, Bob Mesmer, expresses the fears of many. He argues that the transition brings significant costs for upgrading systems, costs that might eventually be passed to consumers. Despite the environmental benefits, he warns of an increase in the price of goods and services, laying a burden on end consumers.

Conversations are ongoing as to how businesses can transition in a way that does not strain consumers or halt operations. There is increased interest in government policies or incentives that could ease the potential financial burdens. While the discourse is creating awareness of the need for change amongst local businesses, they still tread with caution.

Mesmer advocates for a balanced approach mirroring the federal approach of a gradual phase-out of HFCs. He encourages the DEC to consider the needs of businesses reliant on these substances to avoid potential disruptions and financial loss. His call is for dialogue with businesses to forge a comprehensive and implementable plan.

Officials insist that the new regulations are necessary to achieve emission targets, and public comment on the regulations has been extended until 5 p.m. on March 19. As the deadline nears, different stakeholders are submitting their views. The final ruling, expected to bear considerable economic and environmental implications, will be of keen interest to all.

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24 Small Business Job Titles You Should Know https://www.smallbiztechnology.com/archive/2024/02/small-business-job-titles.html/ Mon, 12 Feb 2024 23:04:53 +0000 https://www.smallbiztechnology.com/?p=65251 In this article, we’ll explore the intricacies of small business job titles, examining common titles across various departments and industries, as well as creative alternatives that foster a unique company culture. Whether you’re a budding entrepreneur or a seasoned business owner, understanding the importance of choosing appropriate job titles is essential for building a cohesive […]

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In this article, we’ll explore the intricacies of small business job titles, examining common titles across various departments and industries, as well as creative alternatives that foster a unique company culture. Whether you’re a budding entrepreneur or a seasoned business owner, understanding the importance of choosing appropriate job titles is essential for building a cohesive and efficient team.

Key Considerations When Choosing Small Business Job Titles

small business job titles

Selecting the right job titles for your small business is a critical decision that requires careful consideration. In this section, we’ll explore some key factors to keep in mind when choosing job titles for your organization.

Firstly, understanding the organizational structure of your company is essential. Consider the size of your business, the number of employees, and the overall hierarchy. Determine who will be in leadership positions, such as CEOs, COOs, and CFOs, and how their roles will be defined within the company.

Next, it’s crucial to identify the roles and responsibilities associated with each position. Clearly defining the scope of each job title helps employees understand their duties and fosters accountability within the organization. This clarity also ensures that roles are aligned with the company’s goals and objectives.

Additionally, consider industry standards and best practices when choosing job titles. While it’s important to be creative and unique, using common job titles that are familiar to employees and clients can help avoid confusion and facilitate communication. Researching job titles used in similar businesses can provide valuable insights and guidance.

Balancing hierarchy and flexibility is another important consideration. While traditional hierarchical structures may work well for some organizations, others may benefit from more flexible and fluid job titles that reflect a collaborative and innovative culture. Finding the right balance between structure and flexibility is key to creating job titles that effectively support your company’s goals and values.

By carefully considering these key factors when choosing small business job titles, you can ensure that your organization has clear, meaningful, and effective titles that contribute to a positive and productive work environment. In the following sections, we’ll explore common small business job titles and their descriptions, as well as creative alternatives that can help differentiate your organization and attract top talent.

Common Small Business Job Titles and Their Descriptions

a man drinking coffee

In the intricate tapestry of small businesses, job titles serve as essential threads that weave together the fabric of organizational structure and function. From the executive leadership team to frontline staff, each job title carries specific responsibilities and contributes to the overall success of the company. In this section, we’ll explore common small business job titles across various departments and industries, providing descriptions of each role’s duties and expectations.

Executive Leadership Team

At the helm of every small business is the executive leadership team, responsible for steering the company’s direction, setting strategic goals, and ensuring operational efficiency. Here are some common executive job titles and their descriptions:

  1. CEO (Chief Executive Officer): The CEO is the highest-ranking executive in the company, responsible for making major corporate decisions, managing overall operations, and representing the organization to stakeholders.
  2. COO (Chief Operating Officer): The COO oversees day-to-day operations and ensures that business processes and procedures are efficient and effective. They may also be responsible for implementing strategic initiatives and driving organizational growth.
  3. CFO (Chief Financial Officer): The CFO is responsible for managing the company’s finances, including financial planning, budgeting, and reporting. They provide strategic financial guidance to support decision-making and ensure the financial health of the organization.

Operations and Administration

Behind the scenes, operations and administrative staff keep the wheels of the business turning smoothly. Here are some common job titles in this area:

  1. Office Manager: The office manager oversees administrative tasks and office operations, including managing office supplies, coordinating schedules, and overseeing administrative staff.
  2. Administrative Assistant: Administrative assistants provide support to executives and other staff members by handling clerical tasks, scheduling appointments, organizing files, and managing correspondence.
  3. Receptionist: The receptionist serves as the first point of contact for visitors and callers, greeting guests, answering phones, and directing inquiries to the appropriate staff members.

Sales and Marketing

Driving revenue and promoting brand awareness are the primary objectives of the sales and marketing team. Here are some common job titles in this area:

  1. Sales Representative: Sales representatives are responsible for generating leads, contacting potential customers, and closing sales. They may also provide product demonstrations and customer support.
  2. Marketing Coordinator: Marketing coordinators support marketing campaigns and initiatives by coordinating promotional activities, managing marketing materials, and tracking campaign performance.
  3. Social Media Manager: Social media managers oversee the company’s social media presence, including creating content, engaging with followers, and monitoring social media trends.

Customer Service

Providing exceptional customer service is crucial for retaining customers and fostering loyalty. Here are some common customer service job titles:

  1. Customer Service Representative: Customer service representatives assist customers with inquiries, complaints, and product support. They handle customer interactions via phone, email, or chat and strive to resolve issues promptly and courteously.
  2. Client Success Manager: Client success managers focus on building and maintaining relationships with clients, ensuring their satisfaction and success with the company’s products or services. They may provide ongoing support, gather feedback, and identify opportunities for upselling or cross-selling.
  3. Support Specialist: Support specialists provide technical assistance and troubleshooting support to customers experiencing issues with products or services. They diagnose problems, offer solutions, and escalate complex issues as needed.

Finance and Accounting

Managing finances and maintaining accurate financial records are essential for the financial health of the business. Here are some common finance and accounting job titles:

  1. Accountant: Accountants are responsible for preparing and analyzing financial statements, reconciling accounts, and ensuring compliance with financial regulations and standards.
  2. Bookkeeper: Bookkeepers maintain financial records, including accounts payable, accounts receivable, and general ledger entries. They may also assist with payroll processing and tax preparation.
  3. Financial Analyst: Financial analysts analyze financial data, trends, and performance metrics to provide insights and recommendations to management. They may also assist with budgeting, forecasting, and financial planning initiatives.

Human Resources

Managing personnel and fostering a positive work culture are the primary objectives of the human resources department. Here are some common HR job titles:

  1. HR Manager: HR managers oversee all aspects of human resources management, including recruitment, employee relations, training and development, and compliance with employment laws and regulations.
  2. Recruiter: Recruiters are responsible for sourcing, screening, and hiring qualified candidates to fill open positions within the company. They may also coordinate recruitment events, conduct interviews, and negotiate job offers.
  3. Training Coordinator: Training coordinators develop and implement training programs to support employee development and performance improvement. They assess training needs, design curriculum, and deliver training sessions to employees at all levels.

IT and Technology

Managing technology infrastructure and supporting digital initiatives are essential for the modern small business. Here are some common IT and technology job titles:

  1. IT Specialist: IT specialists provide technical support and troubleshooting assistance to employees experiencing computer hardware, software, or network issues. They may also manage IT infrastructure and implement security measures to protect data and systems.
  2. Systems Administrator: Systems administrators are responsible for maintaining and managing computer systems, servers, and network infrastructure. They ensure system reliability, performance, and security through regular maintenance and updates.
  3. Web Developer: Web developers design and develop websites and web applications to support the company’s online presence and digital marketing efforts. They may also optimize website performance, implement e-commerce solutions, and integrate third-party tools and services.

In conclusion, small business job titles encompass a wide range of roles and responsibilities, each contributing to the success and growth of the organization. By understanding the functions and expectations associated with each job title, small business owners can effectively structure their teams and empower employees to excel in their roles. In the following sections, we’ll explore creative alternatives to traditional job titles and discuss the advantages of adopting a more innovative approach to job titling.

Creative Small Business Job Titles and Their Advantages

an interview with a man

In addition to traditional job titles, many small businesses are adopting more creative and unconventional job titles to reflect their unique company culture and values. Creative job titles can not only differentiate your organization from competitors but also attract top talent and foster a sense of camaraderie among employees. In this section, we’ll explore some creative alternatives to traditional job titles and discuss the advantages of adopting a more innovative approach to job titling.

Benefits of Using Creative Job Titles

  1. Enhanced Branding and Differentiation: Creative job titles can help distinguish your organization from competitors and reinforce your brand identity. By choosing titles that reflect your company’s personality, values, and culture, you can create a memorable and distinctive brand image that resonates with employees and customers alike.
  2. Improved Employee Morale and Engagement: Creative job titles can boost employee morale and engagement by providing a sense of ownership, recognition, and empowerment. When employees have unique titles that reflect their contributions and skills, they feel valued and motivated to excel in their roles.
  3. Attracting Top Talent: Creative job titles can help attract top talent by showcasing your company’s innovative and forward-thinking culture. Potential candidates may be drawn to organizations that embrace creativity and offer opportunities for personal and professional growth.
  4. Facilitating Career Development: Creative job titles can provide opportunities for career development and advancement within the organization. Employees may feel more inspired to pursue new challenges and opportunities when they have titles that reflect their aspirations and potential.
  5. Fostering a Collaborative Environment: Creative job titles can foster a sense of camaraderie and collaboration among employees by promoting inclusivity and teamwork. When everyone in the organization has unique and meaningful titles, it reinforces the idea that every role is important and contributes to the overall success of the company.

Examples of Creative Small Business Job Titles

Here are some examples of creative job titles that small businesses may consider adopting:

  1. Chief Happiness Officer: Responsible for promoting employee morale, engagement, and well-being within the organization.
  2. Brand Evangelist: Tasked with spreading awareness and enthusiasm for the company’s products or services among customers and stakeholders.
  3. Innovation Catalyst: Drives innovation and creativity within the organization by encouraging experimentation and collaboration.
  4. Customer Experience Guru: Focuses on delivering exceptional customer experiences and building long-term relationships with clients.
  5. Digital Nomad Navigator: Supports remote employees and facilitates virtual collaboration and communication across distributed teams.
  6. Culture Curator: Cultivates and nurtures the company’s culture by organizing events, initiatives, and activities that promote teamwork and camaraderie.

Tips for Creating Effective and Memorable Job Titles

When creating creative job titles for your small business, consider the following tips:

  1. Reflect Company Values and Culture: Choose titles that align with your company’s values, culture, and brand identity. Ensure that the titles accurately represent the roles and responsibilities of the employees.
  2. Keep It Clear and Concise: While creativity is important, avoid overly obscure or ambiguous titles that may confuse employees or clients. Opt for titles that are easy to understand and communicate effectively.
  3. Empower Employees to Choose Their Titles: Consider allowing employees to have input in choosing their own job titles or creating titles that reflect their unique skills and contributions. This can foster a sense of ownership and pride in their roles.
  4. Balance Creativity with Professionalism: While creative job titles can be fun and engaging, ensure that they maintain a level of professionalism and credibility. Avoid titles that may be perceived as frivolous or unprofessional.

By embracing creativity and innovation in job titling, small businesses can differentiate themselves from competitors, attract top talent, and foster a positive and engaging work environment. Creative job titles offer numerous benefits for both employees and employers, from enhancing branding and differentiation to promoting employee morale and engagement. In the following sections, we’ll discuss practical tips for choosing and implementing creative job titles effectively within your organization.

Tips for Choosing and Implementing Creative Job Titles

While adopting creative job titles can offer numerous benefits for small businesses, it’s essential to approach the process thoughtfully and strategically. In this section, we’ll discuss practical tips for choosing and implementing creative job titles effectively within your organization.

1. Align Titles with Company Values and Culture:

Ensure that the creative job titles you choose align with your company’s values, culture, and brand identity. Consider how the titles reflect the unique aspects of your organization and resonate with employees and customers alike.

2. Maintain Clarity and Consistency:

While creativity is encouraged, it’s important to maintain clarity and consistency in job titles to avoid confusion. Ensure that the titles accurately reflect the roles and responsibilities of each position and are easily understood by employees, clients, and stakeholders.

3. Solicit Input from Employees:

Involve employees in the process of choosing creative job titles by soliciting their input and feedback. Encourage open communication and collaboration to ensure that the titles resonate with employees and accurately reflect their contributions and skills.

4. Consider Industry Standards and Best Practices:

While creativity is key, consider industry standards and best practices when choosing creative job titles. Ensure that the titles align with common job functions and terminology used in your industry to facilitate communication and understanding.

5. Balance Creativity with Professionalism:

Strive to strike a balance between creativity and professionalism when choosing creative job titles. While it’s important to be innovative and engaging, avoid titles that may be perceived as frivolous or unprofessional. Opt for titles that maintain a level of credibility and respectability within your organization and industry.

6. Provide Context and Explanation:

When introducing creative job titles within your organization, provide context and explanation to help employees understand the rationale behind the titles. Explain how the titles reflect the company’s values, culture, and vision, and how they align with employees’ roles and responsibilities.

7. Monitor and Adjust as Needed:

Continuously monitor the effectiveness of creative job titles within your organization and be prepared to make adjustments as needed. Solicit feedback from employees, clients, and stakeholders to assess how well the titles are understood and received, and make changes accordingly.

8. Celebrate Creativity and Innovation:

Embrace creativity and innovation in job titling as a way to celebrate the unique talents and contributions of your employees. Recognize and reward creativity in job title creation and encourage employees to embrace their new titles as a reflection of their individuality and expertise.

By following these practical tips, small businesses can choose and implement creative job titles effectively, enhancing branding, differentiation, and employee engagement within the organization. Creative job titles offer a unique opportunity to showcase the personality and culture of your company while attracting top talent and fostering a positive and collaborative work environment.

Wrapping Up

In the ever-evolving landscape of small businesses, job titles play a pivotal role in defining roles, fostering engagement, and reflecting organizational culture. Throughout this article, we’ve explored the intricacies of small business job titles, from traditional roles to innovative and creative alternatives. By understanding the importance of thoughtfully choosing job titles and considering factors such as company values, industry standards, and employee engagement, small business owners can create a cohesive and dynamic organizational structure that drives success and growth.

Creative job titles offer a unique opportunity to differentiate your organization, attract top talent, and foster a positive and inclusive work environment. By embracing creativity and innovation in job titling, small businesses can showcase their personality, values, and culture while empowering employees to take ownership of their roles and contributions.

As you navigate the process of choosing and implementing job titles within your organization, remember to maintain clarity, consistency, and professionalism while celebrating the individuality and expertise of your team members. By soliciting input from employees, providing context and explanation, and monitoring effectiveness, you can ensure that creative job titles align with your company’s goals and resonate with your employees and stakeholders.

Ultimately, small business job titles serve as more than just labels—they embody the spirit, vision, and aspirations of your organization. By embracing creativity in job titling, you can set your business apart, inspire your team, and pave the way for success in the dynamic and competitive world of small business.

With these insights and strategies in mind, we encourage you to explore the possibilities of creative job titles within your organization and unleash the full potential of your team. By fostering a culture of creativity, innovation, and collaboration, you can create a workplace where every employee feels valued, empowered, and motivated to contribute to the success of your small business.

Frequently Asked Questions

What is your job title if you own a small business?

As the owner of a small business, your job title may vary depending on your preferences and the structure of your company. Common job titles for small business owners include CEO (Chief Executive Officer), Founder, President, or simply Owner.

What is the job title for someone who does a little of everything?

A common job title for someone who wears multiple hats and handles various tasks within a small business is “Generalist” or “Multifaceted Professional.” This title reflects their versatility and ability to adapt to different roles and responsibilities.

What is a better title than the owner?

Instead of “Owner,” some small business owners prefer titles such as Founder, CEO (Chief Executive Officer), President, or Managing Director. These titles may better reflect their leadership role and strategic responsibilities within the company.

What do small business owners call themselves?

Small business owners may refer to themselves by various titles, depending on their preferences and the nature of their business. Common titles include CEO (Chief Executive Officer), Founder, President, Owner, or Entrepreneur.

What is a professional title for a jack of all trades?

A professional title for someone with a diverse skill set and the ability to handle multiple roles effectively might be “Versatile Professional,” “Cross-Functional Specialist,” or “Adaptive Strategist.”

What should my work title be?

Your work title should accurately reflect your role, responsibilities, and contributions within the organization. Consider your skills, expertise, and the nature of your work when choosing a title that best represents your role in the company.

What are the 7 levels of the job title hierarchy?

The job title hierarchy typically includes seven levels:

  • Entry-Level
  • Junior/Associate
  • Mid-Level
  • Senior
  • Manager
  • Director
  • Executive/Leadership

What is a job title for someone with multiple roles?

A job title for someone with multiple roles might be “Multifunctional Specialist,” “Integrated Coordinator,” or “Cross-Functional Manager.” These titles acknowledge their ability to handle diverse responsibilities and contribute to various areas of the business.

What is the lowest position in a company?

The lowest position in a company typically refers to entry-level or junior roles, such as Intern, Assistant, Clerk, or Trainee. These positions often involve performing basic tasks and gaining foundational experience within the organization.

Featured Image Credit: Photo by Microsoft 365; Unsplash – Thank you!

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How To Start A Small Business In 11 Simple Steps https://www.smallbiztechnology.com/archive/2024/02/how-to-start-a-small-business.html/ Wed, 07 Feb 2024 02:16:52 +0000 https://www.smallbiztechnology.com/?p=65236 Starting a small business can be an exciting and rewarding endeavor. However, it also requires careful planning, strategic decision-making, and a solid understanding of various aspects of entrepreneurship. In this comprehensive guide, we will walk you through the essential steps to start a small business successfully. Conducting Market Research Conducting market research is a foundational […]

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Starting a small business can be an exciting and rewarding endeavor. However, it also requires careful planning, strategic decision-making, and a solid understanding of various aspects of entrepreneurship. In this comprehensive guide, we will walk you through the essential steps to start a small business successfully.

Conducting Market Research

Conducting market research is a foundational step in starting a small business. It arms you with the insights needed to make informed decisions and tailor your business to meet market demands effectively. Here’s how to approach market research in 11 simple steps:

  1. Define Your Objectives: Clearly outline what you want to learn from your market research. This could include understanding customer needs, identifying market trends, or assessing the competitive landscape.
  2. Identify Your Target Audience: Determine who your potential customers are based on demographics, behaviors, and preferences. This will help you tailor your research and ultimately your products or services to meet their needs.
  3. Choose Your Research Methods: Decide on the most appropriate market research methods for your objectives. Surveys and interviews are great for gathering specific insights, while focus groups can provide deeper understanding through discussion. Analyzing industry reports and data can also offer valuable macro-level insights.
  4. Develop Research Tools: Create the tools you need for your chosen research methods, such as survey questionnaires or interview guides, ensuring they are clear and concise to elicit useful responses.
  5. Gather Data: Conduct your research by reaching out to potential customers and industry experts. Utilize online platforms for surveys to reach a broader audience efficiently.
  6. Analyze Competitors: Study existing businesses in your proposed market. Identify their strengths and weaknesses, and look for opportunities where your business can fill a gap or offer something unique.
  7. Analyze Industry Trends: Stay informed about the latest trends in your industry by reviewing trade publications, reports, and market analysis. This can help you predict future changes and position your business accordingly.
  8. Evaluate Market Size and Potential: Estimate the size of your target market and assess its potential for growth. This will help you determine the viability of your business idea and guide your marketing and sales strategies.
  9. Understand Legal and Regulatory Factors: Identify any legal or regulatory requirements affecting your industry. This includes licenses, permits, and any specific regulations you need to comply with.
  10. Synthesize Your Findings: Compile and analyze the data you’ve collected to draw conclusions about your target market, competition, and industry trends. Look for patterns and insights that can inform your business strategy.
  11. Apply Insights to Your Business Plan: Use the insights gained from your market research to refine your business plan. This should include tailoring your product or service offering, pricing strategy, marketing approach, and overall business model to better meet the needs of your target market.

Conducting thorough market research is time-consuming but essential. It not only validates your business idea but also enhances your understanding of the market environment, reducing risks and increasing the likelihood of your business’s success. Armed with detailed market insights, you can proceed with confidence, knowing that your business decisions are data-driven and aligned with market demands.

Crafting a Business Plan

A well-crafted business plan serves as a roadmap for your small business. It outlines your goals, strategies, and financial projections. A comprehensive business plan not only helps you clarify your vision but also serves as a crucial tool when seeking funding or partnerships.

When creating a business plan, consider including the following key elements:

  1. Executive Summary: Provide an overview of your business, its mission, and its unique value proposition.
  2. Company Description: Describe your business, its products or services, and your target market.
  3. Market Analysis: Present your market research findings and demonstrate your understanding of industry trends and competition.
  4. Organization and Management: Outline the organizational structure of your business and the roles of key team members.
  5. Product or Service Line: Detail your offerings and highlight their unique features and benefits.
  6. Sales and Marketing Strategy: Explain how you plan to attract and retain customers.
  7. Funding Request: If you are seeking funding, clearly articulate your financial needs and how the funds will be used.
  8. Financial Projections: Provide a detailed financial forecast, including income statements, balance sheets, and cash flow statements.
  9. Appendix: Include any supporting documents, such as resumes, licenses, or permits.

Crafting a business plan requires careful research, analysis, and thoughtful consideration of various factors that may impact your business’s success. It is a living document that should be regularly reviewed and updated as your business evolves.

Securing Funding for Your Business

a man holding cash; https://www.legalzoom.com/articles/7-tips-for-choosing-a-business-name

Securing adequate funding is often a crucial step in starting a small business. While some entrepreneurs may have personal savings to invest in their ventures, others may need to explore alternative funding options. Here are some common sources of funding for small businesses:

  1. Self-Funding: Using personal savings or assets to finance your business.
  2. Friends and Family: Seeking financial support from friends or family members.
  3. Small Business Loans: Applying for loans from banks, credit unions, or online lenders.
  4. Grants: Exploring government or private grants for specific industries or demographics.
  5. Crowdfunding: Raising funds from a large number of people through online platforms.
  6. Angel Investors: Attracting individual investors who provide capital in exchange for equity in your business.
  7. Venture Capitalists: Seeking investment from professional investors who provide funding to startups with high growth potential.

When seeking funding, it is essential to have a well-prepared business plan, financial projections, and a clear understanding of your business’s financial needs. Researching different funding options and understanding the pros and cons of each can help you make informed decisions and increase your chances of securing the necessary capital.

Selecting the Perfect Business Location

someone holding a phone with maps app open

Choosing the right business location is a critical decision that can significantly impact your success. Whether you are planning to establish a physical store or operate an online business, factors such as demographics, competition, infrastructure, and accessibility should be considered.

When evaluating potential locations, ask yourself the following questions:

  1. Is the location easily accessible to your target audience?
  2. Are there competitors in the area, and if so, how can you differentiate yourself?
  3. Does the location align with your brand image and target market?
  4. What are the local regulations and zoning restrictions that may affect your business?
  5. Is the infrastructure, such as utilities and transportation, reliable and suitable for your operations?

Conducting thorough research and visiting potential locations in person can provide valuable insights into the local market dynamics and help you make an informed decision.

Choosing the Right Business Structure

Choosing the right business structure is an important legal and financial decision. The structure you select will determine your tax obligations, personal liability, and the level of control you have over your business. Here are some common business structures:

  1. Sole Proprietorship: A business owned and operated by a single individual. The owner is personally responsible for all business debts and obligations.
  2. Partnership: A business owned by two or more individuals who share the profits, losses, and liabilities.
  3. Limited Liability Company (LLC): A hybrid structure that provides the limited liability protection of a corporation with the flexibility and tax advantages of a partnership.
  4. Corporation: A separate legal entity owned by shareholders. The corporation is responsible for its debts and obligations.
  5. Cooperative: A business owned and operated by its members, who share the profits and decision-making responsibilities.

The right business structure for you will depend on factors such as the nature of your business, the number of owners, liability concerns, and tax implications. Consulting with a legal or financial professional can help you determine the most suitable structure for your small business.

Creating an Impactful Business Name

do something great neon sign

Choosing the right business name is crucial as it will become a significant part of your brand identity. A compelling and memorable business name can help differentiate your business from competitors and leave a lasting impression on customers. When selecting a business name, consider the following tips:

  1. Reflect your brand: Your business name should align with your brand’s values and mission.
  2. Make it memorable: Choose a name that is easy to remember and pronounce.
  3. Consider SEO: Incorporate relevant keywords in your business name to improve search engine visibility.
  4. Check availability: Conduct a thorough search to ensure that the name is not already in use or trademarked by another business.
  5. Test it out: Get feedback from friends, family, or potential customers to gauge their perception of the name.

Once you have selected a business name, it is essential to register it to protect your brand and prevent others from using it. Registering your business name with the appropriate government authorities will also help establish your legal presence.

Registering Your Business

Registering your small business is a crucial step in establishing its legal identity. The registration process varies depending on your business structure and location. Here are some common registration requirements:

  1. Obtain an Employer Identification Number (EIN): An EIN is a unique identifier for your business and is required for various tax-related activities. You can obtain an EIN from the Internal Revenue Service (IRS).
  2. Register with the Secretary of State: Depending on your business structure, you may need to register with the Secretary of State’s office in your state. This step is particularly important for corporations and LLCs.
  3. Obtain the Necessary Licenses and Permits: Depending on your industry and location, you may need to obtain specific licenses and permits to operate legally. Research the requirements for your business type and comply with all relevant regulations.
  4. Register for State and Local Taxes: Familiarize yourself with the tax obligations for your business, including sales tax, payroll tax, and other applicable taxes. Register with the appropriate state and local tax authorities to ensure compliance.

By completing the necessary registration steps, you can establish your business’s legal presence, protect your brand, and comply with regulatory requirements.

Obtaining Federal and State Tax IDs

Obtaining the necessary federal and state tax identification numbers is essential for your small business’s financial operations. These identification numbers are used to track and report your business’s tax obligations. The primary tax identification number is the Employer Identification Number (EIN), which is issued by the IRS.

To obtain an EIN, you can apply online through the IRS website or submit a paper application. Depending on your business structure, you may also need to obtain state tax identification numbers, such as a state employer identification number or a sales tax permit.

It is crucial to understand your tax obligations and comply with all federal, state, and local tax laws. Failing to do so can result in penalties, fines, and legal consequences. Consult with a tax professional to ensure that you understand your tax responsibilities and meet all reporting requirements.

Acquiring the Necessary Licenses and Permits

Obtaining the necessary licenses and permits is an important step in starting your small business. Licensing requirements vary depending on your business type, industry, and location. Failure to obtain the required licenses and permits can result in fines, closure of your business, or other legal consequences.

Research the licensing and permit requirements for your specific industry and location. Common licenses and permits include:

  1. Business License: A general license that grants permission to operate a business within a specific jurisdiction.
  2. Professional License: Required for certain professions, such as doctors, lawyers, or contractors.
  3. Health and Safety Permits: Required for businesses that handle food, hazardous materials, or provide health-related services.
  4. Zoning Permits: Ensure that your business location complies with local zoning regulations.
  5. Environmental Permits: Required for businesses that may impact the environment, such as manufacturing or waste management.

Contact your local government authorities or visit their websites to determine the specific licenses and permits required for your business. Compliance with all licensing and permit requirements is essential to operate legally and maintain the trust of your customers.

Setting Up a Business Bank Account

Opening a business bank account is crucial for managing your small business’s finances effectively. A separate bank account for your business allows you to keep personal and business finances separate, simplifies accounting and tax reporting, and enhances financial transparency.

To open a business bank account, follow these steps:

  1. Choose a Bank: Research different banks and compare their offerings, fees, and services.
  2. Gather the Required Documents: Typically, you will need your EIN, business registration documents, and identification.
  3. Schedule an Appointment: Contact the bank to schedule an appointment to open your business account.
  4. Complete the Application: Fill out the necessary forms and provide the required documentation.
  5. Deposit Funds: Make an initial deposit into your business account.

Once your business bank account is set up, it is important to keep accurate records of all financial transactions, including income, expenses, and deposits. Regularly reconcile your bank statements and review your financial reports to ensure the financial health of your business.

Managing and Growing Your Business

Congratulations! Your small business is now up and running. However, the journey doesn’t end here. To ensure the long-term success and growth of your business, it is essential to develop effective management strategies and continuously adapt to evolving market trends. Here are some key areas to focus on:

  1. Marketing and Sales: Develop a comprehensive marketing strategy to attract and retain customers. Utilize both online and offline marketing channels to reach your target audience effectively.
  2. Financial Management: Maintain accurate financial records, monitor cash flow, and regularly review financial reports. Seek professional advice when needed to make informed financial decisions.
  3. Operational Efficiency: Continuously evaluate and improve your business processes to enhance productivity and efficiency.
  4. Customer Experience: Prioritize excellent customer service to build strong relationships and customer loyalty.
  5. Innovation and Adaptability: Stay updated with industry trends, embrace technological advancements, and be willing to adapt your business model to meet changing customer needs.
  6. Networking and Collaboration: Build connections with other entrepreneurs, industry professionals, and potential partners to leverage opportunities for growth and collaboration.

Remember that entrepreneurship is a continuous learning journey. Stay informed about industry trends, attend relevant workshops or conferences, and seek guidance from mentors or business advisors to stay ahead of the curve.

Conclusion

Starting a small business can be an exciting and fulfilling endeavor. By following the steps outlined in this comprehensive guide, you can lay a strong foundation for your business’s success. Remember to conduct thorough market research, craft a solid business plan, secure adequate funding, and comply with all legal and regulatory requirements. With dedication, perseverance, and a strategic approach, you can navigate the challenges of entrepreneurship and build a thriving small business. Good luck!

FAQ: Starting a Small Business for Beginners

How do I start a small business for beginners?

  1. Identify Your Business Idea: Choose something you’re passionate about and that meets a market need.
  2. Market Research: Understand your target audience and competitors.
  3. Business Plan: Outline your business goals, strategies, and financial projections.
  4. Legal Structure: Decide on a business structure (e.g., sole proprietorship, LLC) and register your business.
  5. Finances: Open a business bank account and set up accounting processes.
  6. Permits and Licenses: Obtain any necessary permits and licenses.
  7. Set Up Operations: Organize your location, supplies, and any necessary software or equipment.
  8. Marketing Plan: Develop a strategy to reach your target customers.

How can I start a business with no money?

  1. Service-based Business: Offer services based on your skills and expertise, which typically require minimal upfront investment.
  2. Dropshipping: Start an online store where you sell products without holding inventory.
  3. Content Creation: Utilize platforms like YouTube or blogging to generate income through advertising and sponsorships.
  4. Use Free Resources: Leverage free online tools and platforms for marketing and operations.

Is $1,000 enough to start a business?

Yes, $1,000 can be enough to start a small business, especially if it’s service-based or online. Careful budgeting and focusing on essential expenses can help stretch your initial investment.

What is the easiest business to start?

The easiest business to start is often a service-based business in an area you’re skilled in, such as consulting, digital marketing, or freelance writing. These require low upfront costs and can often be managed from home.

What’s the easiest business to start with no money?

Service-based businesses like consulting, virtual assistance, or personal training can be started with little to no money. All you need is your expertise and the ability to market your services.

What is the cheapest most profitable business to start?

Content creation, affiliate marketing, and online courses are among the cheapest and most profitable businesses to start. These ventures have low overhead costs and can reach a wide audience online.

What is the most successful small business to start?

Technology-based businesses, e-commerce stores, and health-related services are among the most successful small businesses, thanks to high demand and scalability.

Which business is best at a low cost?

Online tutoring, virtual event planning, and freelance graphic designing are great low-cost business options. They rely on skills and can be marketed through digital platforms.

What is the best business to start from home?

Home-based businesses that are popular and viable include e-commerce, blogging, consulting, and crafting. These options allow for flexibility and lower operating costs.

Featured Image Credit: Photo by Tim Mossholder; Unsplash – Thank you!

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Ranking The Best Banks For Small Businesses (2024) https://www.smallbiztechnology.com/archive/2024/02/best-bank-for-small-businesses.html/ Thu, 01 Feb 2024 19:52:31 +0000 https://www.smallbiztechnology.com/?p=65210 Here, we examine some of the best banks for small businesses in 2024, focusing on their business banking offerings, lending opportunities, and other beneficial features. Best Banks for Small Business Here are some of the best banks for small businesses in 2024, based on our research and analysis: Bank NerdWallet rating Monthly fee APY Bonus […]

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Here, we examine some of the best banks for small businesses in 2024, focusing on their business banking offerings, lending opportunities, and other beneficial features.

Best Banks for Small Business

Here are some of the best banks for small businesses in 2024, based on our research and analysis:

Bank NerdWallet rating Monthly fee APY Bonus Highlights
Wells Fargo 4.5/5 $25 0% N/A One of the largest SBA lenders, offering a full suite of banking services
KeyBank National Association 4.5/5 $25 0.01% N/A Low monthly fees and multiple business checking offers
Chase Bank 4.5/5 $0 0% $400 Established bank for businesses with high-end selection of business credit cards
Bank of America 4.5/5 $0 0% $200 Many branch locations and a plethora of account options
PNC Bank 4.0/5 $100 0% $0 Multitude of business banking offerings and bookkeeping services available
Regions Bank 4.0/5 $100 0.01% $0 Ample account choices and one of the largest SBA lenders in the country
Truist Bank 4.0/5 $0 0% $0 Great lineup of small business services and good for businesses looking for multiple checking options
Capital One 4.0/5 $0 0% $0 Customizable banking experience and ample online/mobile customer support
U.S. Bank 4.0/5 $100 0% $0 Flexible loan options and solid bank accounts
TAB Bank 4.5/5 $25 0.25% $0 Decent APY and lots of business-specific offerings
Live Oak Bank 5.0/5 $0 4.00% $0 Solid APY on savings and lots of lending products

Let’s take a closer look at each of these banks, examining their unique offerings, advantages, and potential drawbacks.

Wells Fargo

Wells Fargo stands out among national and regional banks by offering a wide range of business banking solutions. It is one of the most active SBA lenders, demonstrating its commitment to supporting small businesses.

Pros

Cons

  • No free business checking account option.
  • $100 minimum opening deposit requirement.
  • Fee for using out-of-network ATMs.

KeyBank National Association

KeyBank National Association offers a comprehensive suite of business banking services. Its low monthly fees and multiple business checking offers make it a top choice for small businesses.

Pros

  • Fee-free electronic transactions.
  • High cash deposit limits.
  • Business accounts can be opened entirely online.
  • No fees at 16,000 KeyBank ATMs and access to around 4,700 branches.

Cons

  • No free business checking account option.
  • $100 minimum opening deposit.
  • Fee for using out-of-network ATMs.

Chase Bank

Chase Bank is known for its full-service business banking. It offers a wide range of services, from business checking accounts to business credit cards, business loans, and more.

Pros

  • No minimum opening deposit.
  • Unlimited fee-free electronic transactions.
  • Welcome bonus for new customers.
  • No overdraft fee unless account is overdrawn by more than $50; 24-hour grace period applies to overdrafts beyond that amount.
  • 24/7 customer support.
  • No fees at 16,000 Chase ATMs and access to around 4,700 branches.

Cons

  • $15 monthly fee.
  • Monthly limit on fee-free cash deposits ($5,000) and physical transactions (20).
  • Fee for using out-of-network ATMs.

Bank of America

Bank of America offers a range of business banking solutions, making it a great choice for businesses of all sizes. It has many branches across the country, providing convenience for businesses that prefer in-person banking.

Pros

  • Fee-free electronic transactions.
  • High cash deposit limits.
  • Business accounts can be opened entirely online.
  • No fees at 16,000 Bank of America ATMs and access to around 3,900 branches.

Cons

  • No free business checking account option.
  • $100 minimum opening deposit.
  • Fee for using out-of-network ATMs.

PNC Bank

PNC Bank offers a multitude of business banking offerings. It provides business checking accounts, savings accounts, business loans, merchant services, and more. It also offers bookkeeping services, making it easier for businesses to manage their finances.

Pros

  • Unlimited fee-free transactions; no overdraft fees.
  • Earn 2.00% interest on account balances up to and including $250,000.
  • Fee-free ATM access with automatic refund of third-party ATM fees (worldwide).
  • Cash deposits via MoneyPass and SUM ATMs.
  • Earn unlimited 1% cash back on debit card purchases.

Cons

  • $10 monthly fee.
  • $100 minimum opening deposit requirement.
  • Minimum $500 balance required to earn cash-back rewards and waive monthly fee.

Regions Bank

Regions Bank offers a diverse range of business banking services. It has a large number of business checking and savings accounts, making it a great choice for businesses of all sizes.

Pros

  • Ample account choices.
  • One of the largest SBA lenders in the country.
  • Access to bookkeeping and other business services.

Cons

  • Limited online banking services.
  • Some other banks offer more free transactions and free cash deposited per month.

Truist Bank

Truist Bank offers a comprehensive suite of business banking services, making it a top choice for businesses of all sizes.

Pros

  • Great lineup of small business services.
  • Multiple checking account options.
  • Branch locations across the eastern and central parts of the U.S.

Cons

  • High monthly fees for some accounts.
  • Limited online banking services.

Capital One

Capital One is known for its excellent customer service and great credit card offerings. It provides a range of business banking solutions, including business checking and savings accounts, business loans, and merchant services.

Pros

  • Customizable banking experience.
  • Excellent in-person and online customer service.
  • Great credit card offerings.

Cons

  • Limited branch locations.
  • High minimum deposit for some accounts.

U.S. Bank

U.S. Bank offers a comprehensive suite of business banking services. It provides business checking and savings accounts, business loans, merchant services, and more.

Pros

  • Wide range of term loans available.
  • Flexible loan payment lengths.
  • Solid bank accounts.

Cons

  • Credit card offers geared towards more established businesses.
  • Limited savings options.

TAB Bank

TAB Bank provides a range of business banking solutions. It offers business checking and savings accounts, business loans, merchant services, and more.

Pros

  • Decent APY.
  • Lots of business-specific offerings.
  • Good online experience.

Cons

  • Minimum deposit requirements.
  • Monthly fees if conditions are not met.

Live Oak Bank

Live Oak Bank is one of the most active SBA lenders in the country. It offers a range of business banking solutions, including business checking and savings accounts, business loans, merchant services, and more.

Pros

  • Solid APY on savings.
  • Lots of lending products.
  • Good online banking experience.

Cons

  • No branch locations.
  • No business checking account.

Selecting the best bank for your small business involves considering various factors, from the bank’s business banking offerings to its customer service and convenience. The banks mentioned above are some of the top choices for small businesses in 2024, but the best bank for your business will depend on your specific needs and preferences.

Criteria for Choosing the Best Banks for Small Business

a journal

We evaluated almost 30 national, regional, and online banks to identify the top banks for small businesses, considering the following aspects:

  1. Business Checking Accounts: We looked at the number and types of business checking accounts offered. We considered the transaction limits, fees, and ways to waive the fees.

  2. Business Loans: We examined the range of small business lending options, including SBA loans and traditional term loans.

  3. Additional Services: We assessed the additional services offered, such as business credit cards, merchant services, payroll services, and business insurance.

Understanding Small Business Banking Needs

Before diving into the list of the best banks for small businesses, it is essential to understand what your business needs from a bank. As a small business owner, you must consider the following:

  1. Business Checking Account: This is a must-have for any small business. It separates your personal and business finances, making it easier to manage your money and comply with tax regulations.

  2. Business Savings Account: A business savings account can help you set aside funds for future investments or unexpected costs. Some banks offer high-yield business savings accounts that earn interest over time.

  3. Business Loans: Banks can provide various business loans, including traditional term loans, SBA loans, and lines of credit. These loans can fund business expansion, purchase equipment, or cover operational expenses.

  4. Merchant Services: If your business accepts card payments, you’ll need a merchant services provider. Some banks offer this service, making it easier to accept and process card transactions.

Factors to Consider When Choosing a Bank for Your Small Business

building on wall street

Selecting the right bank for your small business is a decision of paramount importance. The bank you choose will play a pivotal role in managing your financial affairs, facilitating transactions, providing credit when needed, and offering essential financial services. To make an informed decision, it is imperative to consider a multitude of factors that align with the unique needs and goals of your business. In this section, we delve into the critical factors that should guide your choice when selecting a bank for your small business.

Business Banking Needs and Goals:

Begin by assessing your specific business banking needs and long-term objectives. Consider whether you require basic checking and savings accounts, access to loans or credit lines, merchant services, or specialized business products. Your bank should align with your business’s growth and financial goals.

Account Types and Fees:

Evaluate the range of business account types offered by the bank. Examine the fee structure, including monthly maintenance fees, transaction fees, and ATM fees. Look for options to waive these fees, such as minimum balance requirements or transaction limits.

Interest Rates and APY:

If your business maintains substantial account balances, inquire about the interest rates or Annual Percentage Yield (APY) offered on business savings or money market accounts. A competitive interest rate can help your business earn additional income on idle funds.

Location and Accessibility:

Consider the bank’s physical presence and accessibility. If in-person banking is essential to your business, opt for a bank with a network of branches and ATMs in your area. For businesses with nationwide operations, ensure access to a widespread ATM network.

Online and Mobile Banking:

In today’s digital age, online and mobile banking capabilities are crucial. Assess the bank’s online platform and mobile app for ease of use, functionality, and features. These tools should facilitate convenient account management, fund transfers, and mobile check deposits.

Customer Service and Support:

Reliable customer service is indispensable when issues arise or questions need answering. Investigate the bank’s customer support channels, including phone, chat, email, and in-branch assistance. Assess the bank’s reputation for responsiveness and assistance.

Business Loans and Credit Lines:

If your business anticipates the need for financing, explore the bank’s lending options. Inquire about business loans, lines of credit, or Small Business Administration (SBA) loans. Assess the application process, interest rates, and repayment terms.

Additional Services:

Examine the availability of additional services such as merchant services, payroll processing, business insurance, and retirement accounts. These services can streamline your business operations and offer valuable benefits.

Regulatory Compliance and Security:

Ensure that the bank complies with all regulatory requirements and maintains the necessary security measures to protect your business’s financial data. Verify that the bank is a member of the Federal Deposit Insurance Corporation (FDIC) or an equivalent organization for deposit insurance.

Community Engagement and Social Responsibility:

For businesses that prioritize community engagement and social responsibility, consider the bank’s commitment to these values. Some banks actively support local communities through philanthropic initiatives, which may align with your business’s values.

Reviews and Recommendations:

Seek out reviews and recommendations from other small business owners or industry associations. Hearing about the experiences of peers can provide valuable insights into the bank’s performance and suitability for your business.

Legal and Regulatory Considerations:

Familiarize yourself with any legal or regulatory considerations that may impact your choice of bank. These could include industry-specific regulations or compliance requirements that affect your business.

In conclusion, choosing the right bank for your small business is a decision that should be approached with careful consideration of multiple factors. By evaluating your business’s unique needs, assessing account options, examining accessibility and digital capabilities, and considering customer service, lending options, and additional services, you can make an informed choice that supports your business’s financial success and growth. The selection of a suitable bank is a foundational step toward achieving your business goals and ensuring efficient financial management.

Essential Tips for Effective Small Business Banking

best bank for small businesses

In the complex landscape of modern business, selecting the right bank is just the initial step on the path to effective financial management. Small business owners must also be well-versed in the best practices and strategies that can optimize their banking experience and contribute to the growth and success of their enterprises.

Maintain Clear Separation of Finances: One cardinal rule of small business banking is to maintain a clear separation between personal and business finances. Opening a dedicated business checking account is crucial for this purpose. This separation not only simplifies financial tracking but also ensures compliance with tax regulations.

Regularly Reconcile Accounts: To prevent discrepancies and errors in financial records, small business owners should establish a routine for reconciling their bank accounts. Regularly comparing bank statements with internal records helps identify discrepancies early, facilitating prompt resolution.

Embrace Online and Mobile Banking: The convenience and efficiency of online and mobile banking cannot be overstated. Business owners should embrace these digital platforms for tasks such as account monitoring, fund transfers, bill payments, and mobile check deposits. Online and mobile banking offer real-time access to account information, saving time and effort.

Maximize Digital Payment Solutions: In today’s digital age, small businesses should leverage digital payment solutions to streamline transactions and improve cash flow. Consider accepting online payments, implementing electronic invoicing, and utilizing digital payment platforms to expedite the receipt of funds.

Monitor Cash Flow Closely: Maintaining a healthy cash flow is vital for business sustainability. Small business owners should monitor their cash flow closely, keeping a watchful eye on income, expenses, and payment timelines. Implementing cash flow forecasting tools can help anticipate financial needs.

Optimize Savings and Investments: Small business owners should explore opportunities to optimize their savings and investments. Investigate high-yield business savings accounts or money market accounts that offer competitive interest rates. Allocate surplus funds strategically to maximize returns.

Seek Professional Financial Advice: When faced with complex financial decisions, seeking professional financial advice can be invaluable. Consider consulting with a financial advisor or accountant who specializes in small business finance. Their expertise can guide important decisions, such as tax planning, investment strategies, and financing options.

Build Strong Banking Relationships: Building strong relationships with your bank can yield significant benefits. Cultivate open communication with your bank’s representatives, discuss your business’s needs, and explore opportunities for customized financial solutions. A strong banking relationship can lead to more favorable terms on loans or lines of credit.

Monitor Account Activity for Fraud: Small businesses are not immune to financial fraud and cyber threats. Implement robust security measures to protect your business accounts. Regularly monitor account activity for unauthorized transactions and consider using features like account alerts for added security.

Review Banking Services Regularly: The financial landscape is constantly evolving, and banking institutions regularly update their services and offerings. Small business owners should periodically review their banking services to ensure they align with the changing needs of the business. Explore new features, products, or account types that may enhance efficiency or provide cost savings.

Budget Wisely and Plan for Emergencies: Effective budgeting is a cornerstone of small business financial management. Develop a comprehensive budget that accounts for both short-term and long-term financial goals. Additionally, establish an emergency fund to safeguard your business against unforeseen challenges.

Stay Informed About Banking Regulations: Banking regulations can impact various aspects of business banking, from transaction fees to lending terms. Stay informed about relevant banking regulations and industry developments that may affect your business. Compliance with these regulations is essential for avoiding potential legal and financial pitfalls.

In conclusion, small business banking is not a passive endeavor but rather an active partnership between business owners and their chosen banking institution. By implementing these essential tips, small business owners can optimize their banking experience, enhance financial stability, and position their businesses for growth and success. Effective small business banking is a dynamic process that evolves with the changing needs of the business and the financial landscape, and staying informed and proactive is key to achieving long-term financial health and resilience.

 

Wrapping Up

In summary, the world of small business banking in 2024 offers a diverse array of options for entrepreneurs seeking to manage their financial affairs effectively. This article has provided a comprehensive overview of some of the best banks for small businesses, examining their unique offerings, advantages, and potential drawbacks. From established giants like Wells Fargo and Chase Bank to regional players like KeyBank National Association and niche-focused institutions such as Live Oak Bank, small business owners have a wealth of choices to consider.

We have also delved into the critical factors that should guide your decision when selecting a bank for your small business. These factors range from understanding your specific business banking needs and goals to assessing account types and fees, interest rates, and the bank’s accessibility and digital capabilities. Customer service, lending options, additional services, and regulatory compliance were also highlighted as essential considerations.

Furthermore, we explored essential tips for effective small business banking, emphasizing the importance of maintaining a clear separation of finances, regularly reconciling accounts, and embracing online and mobile banking. Maximizing digital payment solutions, monitoring cash flow closely, and optimizing savings and investments were underscored as strategies to enhance financial management.

Seeking professional financial advice, building strong banking relationships, monitoring account activity for fraud, and staying informed about banking regulations were presented as key practices to ensure a secure and productive banking experience.

Ultimately, the choice of the best bank for your small business should align with your unique needs, goals, and preferences. By considering the factors and tips outlined in this article, you can make an informed decision that supports your business’s financial success and growth. Effective small business banking is not merely a transactional process but a dynamic partnership that contributes to the resilience and prosperity of your enterprise.

Frequently Asked Questions

Which bank is best for start-up business?

The best bank for a startup business can vary depending on your specific needs and location. Some popular options include Wells Fargo, Chase Bank, and Bank of America. It’s essential to consider factors like fees, account types, access to loans, and proximity to branches when choosing the right bank for your startup.

What bank accounts should I have for my small business?

For a small business, it’s advisable to have at least two primary bank accounts: a business checking account and a business savings account. The checking account is for day-to-day transactions, while the savings account can help you set aside funds for emergencies or future investments.

What kind of bank account should I open as an LLC?

As an LLC (Limited Liability Company), you should open a business bank account specifically designed for LLCs. These accounts often provide features that cater to the needs of LLCs, such as liability protection and tax advantages.

Which bank account is best for business?

The best bank account for your business depends on factors like your business type, size, location, and specific financial needs. Popular options include business accounts offered by major banks like Wells Fargo, Chase Bank, and Bank of America, as well as online banks like Ally Business Checking or Novo.

Do I need an EIN to open a bank account for an LLC?

Yes, it’s typically required to have an Employer Identification Number (EIN) to open a bank account for your LLC. An EIN is issued by the IRS and serves as a unique identifier for your business. It’s essential for tax purposes and can also be necessary for banking and financial transactions.

Is Chase good for small businesses?

Chase Bank is generally considered a reputable option for small businesses. They offer a range of business banking services, including business checking accounts, business credit cards, and business loans. However, the suitability of Chase for your small business depends on your specific needs and location.

Is Bank of America good for small businesses?

Bank of America is another well-established bank that offers various services for small businesses. They have a broad branch network and offer business checking accounts, business savings accounts, and business credit cards. The suitability of Bank of America for your small business will depend on your requirements and preferences.

How much should I start a business bank account with?

The initial deposit requirements for opening a business bank account can vary from bank to bank. Some banks may have low or no minimum deposit requirements, while others may require a significant initial deposit. It’s essential to research different banks and choose one that aligns with your financial capabilities.

Is it OK to use a personal bank account for business?

While it’s possible to use a personal bank account for business transactions, it’s generally not recommended. Mixing personal and business finances can lead to complications with accounting, taxes, and legal liability. Opening a separate business bank account is a better practice as it helps maintain clear financial separation and simplifies record-keeping for your business.

Featured Image Credit: Photo by Eduardo Soares; Unsplash – Thank you!

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 5 Advantages of Good Credit (and Why You Should Monitor It) https://www.smallbiztechnology.com/archive/2024/01/5-advantages-of-good-credit-and-why-you-should-boost-your-credit-score.html/ Mon, 29 Jan 2024 20:09:21 +0000 https://www.smallbiztechnology.com/?p=64878 According to Capital One, 72 percent of US adults had a FICO Score of at least 670 (a “good” credit score) in 2022, with the average FICO score being 714. While most have a “good” credit score, the figure above means that 28 percent of adults still have bad credit. There are about 258 million […]

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According to Capital One, 72 percent of US adults had a FICO Score of at least 670 (a “good” credit score) in 2022, with the average FICO score being 714.

While most have a “good” credit score, the figure above means that 28 percent of adults still have bad credit. There are about 258 million adults in the US, meaning approximately 72.24 million Americans have “bad” credit.

If you’re among those with bad credit, don’t worry. Boost your credit score today for five compelling reasons.

1. Quicker Business Loan Approval

If you plan on starting a small business but don’t have the necessary funding, you’ll likely need to secure a small business loan. Getting approval for a small business loan with a poor credit score can be challenging, if not impossible.

While lenders and credit unions don’t have a standard minimum credit score for loan applications, they generally want at least 700. You can still get a business loan with a lower credit score but expect high-interest rates and unfavorable loan conditions.

A 700 (or higher) credit score means you don’t pose a considerable financial risk to the institution from which you are getting a business loan. Lenders are likelier to give you the loan and offer lower interest rates.

If you have a less-than-stellar credit score, table your business plan temporarily. Your priority should be to boost your credit score first.

2. Better Mortgage Rates

Poor credit doesn’t just impact your business. It also affects your personal life.

One of the most significant things a low credit score will affect is your ability to own and pay for a home.

Even with a credit score of at least 670, you will end up paying thousands of dollars towards your mortgage over the life of the loan. Expect to pay thousands more for the same loan if you have poor credit standing (a score lower than 670).

US mortgage rates vary by state, but the average monthly mortgage payment in 2022 was $1,775.

According to MyFICO, an individual with at least a 700 credit score could receive an interest rate of 6.657 percent on a 30-year fixed mortgage. Another individual with a 620 credit score would receive an interest rate of 8.024 percent.

Meanwhile, the average cost of a home ( an existing single-family home, not a new build) in the US in 2023 is $387,000.

To illustrate the positive impact of a good credit score on mortgage rates, let’s look at the same home loan from the perspectives of two prospective homebuyers using the figures above.

Homebuyer A

  • 700 credit score – 6.657 percent interest rate
  • $387,000 home price with a downpayment of 20 percent at $77,400

According to Bankrate’s mortgage calculator, homebuyer A would pay $1,988 monthly for a 30-year fixed mortgage (excluding property taxes and homeowner’s insurance). $1,988 monthly in just one year is $23,856.

Homebuyer B

  • 620 credit score – 8.024 percent interest rate
  • $387,000 home price with a downpayment of 20 percent at $77,400

Homebuyer B would pay $2,276 monthly for a 30-year fixed mortgage (excluding property taxes and homeowner’s insurance). $2,276 monthly in just one year is $27,312.

Based on these calculations, the individual with a 620 credit score pays $3,456 more annually in mortgages for the same loan than the individual with a 700 credit score.

3. Easier Time When Renting

Poor credit doesn’t just affect your ability to own a home. Renting an apartment or condo with bad credit can also be difficult, especially in large metropolitan areas.

Unlike buying a home, renting an apartment or condo has fewer and less meticulous standards. Landlords don’t have a unified set of requirements for new tenants. There’s also no standard minimum credit score requirement for renting a property.

However, landlords generally prefer new tenants with a minimum credit score of 670. You could rent an affordable place in less populated, non-urban areas with a 600 to 650 credit score, but there’s no guarantee. Landlords may approve you as a new tenant but require you to pay a hefty deposit to offset the possible risks.

With a credit score of at least 670, you demonstrate to potential landlords you have a solid history of meeting your financial obligations. Furthermore, landlords will likely not require you to find a cosigner for your lease or pay a substantial cash deposit.

4. Lower Rates, Higher Limits, and Increased Rewards on Credit Cards

Seventy-seven percent of American adults have at least one credit card, with an average interest rate of 27.79 percent.

Just because you boost your credit score doesn’t mean credit card companies will approve your application automatically. They’ll still have to consider other factors, like your annual income, debt, and the number of credit cards you already have. However, having good credit will increase your chances of getting approval.

Furthermore, you will likely get lower interest rates from credit card companies if you have good credit. You will also enjoy higher credit limits and qualify for unique credit card rewards. You may receive various rewards, including exclusive discounts at specific stores, VIP treatment at certain establishments, regular freebies, higher cash-back earnings, and more.

Credit card companies will offer you better rewards if you have a good credit history because they know you are not a risky borrower.

5. Better Terms on Smartphone Contracts

The US has one of the world’s largest smartphone markets, with over 310 million Americans owning a smartphone—around 92% of the population.

It’s unsurprising why most Americans own and use a smartphone in today’s fast-paced digital age. After all, you can do virtually anything on a modern smartphone. You can talk to friends and colleagues using various instant messaging apps, shop online, pay bills, and more.

You need good credit to get an affordable and reasonable smartphone plan from any of the top mobile network providers in the US.

Each network provider works differently and has varied criteria for their mobile phone plans. Some providers, like Verizon, require a credit check but don’t publicly disclose their minimum credit score requirement.

Meanwhile, many providers offer deals for new mobile phone contracts, but these offers generally only apply if you have a good score; All the more reason to boost your credit score.

Providers often give you “premium” plans with more benefits (e.g., additional data, more call minutes, unlimited texting, etc.) if you have a good credit score. They are also much less likely to require you to pay upfront costs like a security deposit or a fee to lower your monthly payments.

You can still get a smartphone plan if you have poor credit, but having good credit makes the application process much smoother.

Start Monitoring Your Credit and Taking Steps To Improve Your Score

Do you want to improve your credit health? Start monitoring it. You can determine your current financial standing by checking your credit history, including past debts, payments, and delinquencies.

Regularly watching your credit also makes it much easier to understand what lenders see at any given time when they perform a credit check. For example, if you know you have a recent history of a few late payments, you’ll realize it may not be wise to apply for a new credit card for now.

Monitoring your credit also lets you identify inconsistencies, like incomplete or inaccurate information. You can file credit report disputes with the appropriate credit bureaus so they can correct their mistakes.

The good news is the Federal Trade Commission (FTC) requires credit bureaus to correct inaccurate reporting for free, so you don’t have to worry about a dispute burning a hole in your pocket. Furthermore, a favorable result in your credit report dispute can increase your score.

For example, identity errors are among the most common credit reporting mistakes.

Say you see several “hard inquiries” on your credit report over several months. When you apply for a new credit card, you get a hard inquiry because the lender checks your credit. Each can lower your score by up to 10 points, especially if there are too many over a short period.

You’re 100% certain you didn’t apply for several new credit cards in only a few months, so you dispute the information with the credit bureau.

The bureau conducts its investigation and determines the hard inquiries belonged to a different person with a similar name. The bureau then removes the inaccurate information from your credit report and adds back the points they docked you for all those hard inquiries. This will boost your credit score.

There are various ways to monitor your credit to catch errors and improve your score. You can use credit score services that often charge monthly fees. You can purchase reports from FICO and choose to get reports from just one or all three major credit bureaus (Experian, TransUnion, and Equifax) for a one-time fee.

However, paying for regular credit reports may not be the best option if you’re trying to save money and improve your credit health.

A free credit monitoring app can help if you want to be cost-effective. Such an app can help you regularly monitor your credit and set financial goals. You can get weekly updates and insights into the steps you need to take to improve your credit position without paying anything.

Good Credit Makes Life Easier

This article doesn’t cover all the benefits of a good credit score. There are many other advantages you can learn by doing your own research. However, the main takeaway is that good credit makes life much easier, whether it’s your business or personal life.

You don’t have to worry about lengthy loan approval processes, steep interest rates on your mortgage, and lenders declining your credit card application if you have good credit.

 

Featured Image provided by stevepb; Pixabay; Thanks!

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6 Small Business Grants You Could Get Approved For https://www.smallbiztechnology.com/archive/2024/01/small-business-grants.html/ Tue, 23 Jan 2024 23:28:58 +0000 https://www.smallbiztechnology.com/?p=64816 Are you a budding entrepreneur or a small business owner dreaming of new heights? The world of small business grants might hold the key to your next big breakthrough. In this essential guide, we dive into everything you need to know about small business grants. From unlocking financial support to fueling your business dreams, we […]

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Are you a budding entrepreneur or a small business owner dreaming of new heights? The world of small business grants might hold the key to your next big breakthrough.

In this essential guide, we dive into everything you need to know about small business grants. From unlocking financial support to fueling your business dreams, we explore how these grants can be a game-changer for your venture. Stay tuned as we unravel the secrets of accessing these grants, understanding their benefits, and successfully applying for them.

Are you ready to discover how small business grants can transform your business journey? Let’s embark on this exciting exploration together!

Key Small Business Grants to Consider

For small business owners seeking financial support, there are numerous grants available that cater to a variety of needs and industries. Let’s delve into some specific small business grants that are worth considering:

Small Business Innovation Research (SBIR) Program

  • Federal Support for R&D: The SBIR program is a federal initiative offering grants to small businesses engaged in research and development with potential for commercialization.
  • Focus Areas: This program targets technological innovation across various sectors, encouraging small businesses to contribute to federal research and development.

Etsy Emergency Relief Fund

  • Aid for Etsy Sellers: This grant provides financial assistance to Etsy sellers who have been impacted by natural disasters.
  • Objective: Aimed at helping artisans and small business owners on Etsy recover and rebuild their businesses in the aftermath of unforeseen events.

Cartier Women’s Initiative

  • Empowering Women Entrepreneurs: This global program supports women entrepreneurs in the early stages of their business. It focuses on funding, mentoring, and networking.
  • Benefits: Recipients gain not only financial support but also valuable mentorship and access to an extensive business network.

National Association for the Self-Employed (NASE) Growth Grants

  • Support for NASE Members: NASE offers monthly grants to its members, assisting with various business development activities.
  • Scope of Use: These grants can be used for marketing, advertising, hiring employees, expanding facilities, and other business growth initiatives.

FedEx Small Business Grant Contest

Conclusion

Whether it’s the federal SBIR program focusing on research and development, the Etsy Emergency Relief Fund for disaster-affected artisans, or the Cartier Women’s Initiative for budding women entrepreneurs, these small business grants offer a range of support and opportunities. Additionally, the NASE Growth Grants and FedEx Small Business Grant Contest provide avenues for business expansion and development. Each of these grants caters to different needs and sectors, offering small business owners a chance to secure the support they need to flourish and grow.

Understanding Small Business Grants

people signing a small business grant

Navigating the world of small business grants can be complex, but understanding the basics is crucial for any entrepreneur looking to leverage these opportunities. This section breaks down what small business grants are, how they work, and what to expect when applying for them.

What are Small Business Grants?

  • Definition: Small business grants are essentially free money given to a business to help them start, grow, or expand. Unlike loans, grants don’t need to be repaid.
  • Purpose: These grants are usually aimed at fostering innovation, supporting local economies, or promoting specific industries and demographics.

Types of Small Business Grants

How Do Small Business Grants Work?

  • Application Process: Applying for a grant often involves submitting a detailed proposal outlining your business, how you plan to use the funds, and the impact it will have.
  • Competition and Criteria: Grants are competitive, and recipients are chosen based on criteria set by the grant provider, which can include business type, size, location, or the entrepreneur’s background.

What to Expect When Applying for Grants

  • Documentation and Details: Be prepared to provide extensive documentation about your business, including financial records, business plans, and detailed project descriptions.
  • Time and Effort: The application process can be time-consuming and requires effort in research, proposal writing, and meeting specific criteria.
  • No Guarantee of Funding: It’s important to remember that applying for a grant does not guarantee funding, and it’s often a competitive process.

Tips for Success

  • Research Thoroughly: Understand the grant’s purpose and criteria to ensure your business is a good fit.
  • Prepare a Strong Application: Highlight how your business aligns with the grant’s goals and provide clear, concise, and compelling information.
  • Seek Assistance if Needed: Consider getting help from a grant writer or a financial advisor to strengthen your application.

Benefits of Small Business Grants

plant in pennies - small business grants

Small business grants offer numerous advantages for entrepreneurs and business owners. Understanding these benefits can help you determine if pursuing a grant is the right move for your business. Here are the key benefits of small business grants:

Financial Support Without Debt

  • No Repayment Required: Unlike loans, grants provide financial aid that doesn’t need to be paid back, freeing businesses from additional debt burdens.
  • Lower Financial Risk: This makes it easier for small businesses to manage their finances, especially in the early stages or during expansion.

Opportunity for Growth and Innovation

  • Funding for Expansion: Grants can provide the necessary capital to expand operations, hire new staff, or increase production capacity.
  • Innovation Incentive: For businesses involved in research and development, grants can be a crucial funding source, allowing them to innovate and develop new products or services.

Enhanced Credibility and Exposure

  • Boosts Business Reputation: Receiving a grant can enhance your business’s credibility, as it often implies that a reputable organization has endorsed your business plan or concept.
  • Networking Opportunities: Many grant programs also offer networking and mentorship opportunities, connecting you with industry experts and potential partners.

Focus on Specific Business Needs

  • Targeted Assistance: Many grants are designed for specific industries, demographics, or business goals, offering tailored support where it’s needed most.
  • Diverse Funding Sources: With a variety of grants available, businesses can find opportunities that align closely with their unique objectives and needs.

Encouragement for Underrepresented Entrepreneurs

  • Support for Diverse Groups: Grants often aim to support women, minorities, veterans, or other underrepresented groups in business, helping to level the playing field.
  • Community Development: By supporting diverse businesses, grants also contribute to broader economic development and community empowerment.

The Big Picture

In conclusion, small business grants offer more than just financial assistance; they provide a foundation for growth, innovation, and long-term success. By leveraging these benefits, small business owners can not only enhance their current operations but also lay down a strong foundation for future endeavors. Remember, while securing a grant can be competitive and challenging, the potential benefits make them a valuable option for funding and support.

Types of Small Business Grants

Moon changing colors

Small business grants come in various forms, each catering to different business needs and objectives. Understanding these types can help you find the most suitable grant for your business.

Government Grants

Government grants are provided by federal, state, or local government bodies. They are designed to support small businesses in a variety of ways.

  • Federal Grants: Often focused on research and development, technological innovation, or social and environmental initiatives. Examples include the Small Business Innovation Research (SBIR) program and the Small Business Technology Transfer (STTR) program.
  • State and Local Government Grants: These grants usually aim to stimulate economic growth within a specific region, support local job creation, or encourage innovation in certain industries. Each state or municipality may have its own set of grant programs with specific objectives.
  • Eligibility Criteria: Government grants often have strict eligibility criteria. This can include the size of the business, the industry it operates in, and the specific use of the grant money.
  • Application Process: Applying for government grants can be competitive and requires thorough preparation. This might involve detailed proposals, business plans, and financial statements.

Understanding the specifics of each type of government grant, their eligibility requirements, and application processes is crucial for successfully securing this type of funding. Government grants can be a significant source of support for small businesses, but it’s essential to align your business goals with the objectives of the grant to increase your chances of success.

Corporate Grants

Corporate grants are funds provided by private businesses or corporations, often as part of their corporate social responsibility initiatives or to support innovation in fields related to their business.

  • Focus on Innovation and Alignment with Corporate Goals: Many corporate grants are aimed at businesses that are innovating in areas relevant to the corporation’s interests. For example, a tech company might offer grants to startups working in software development or cybersecurity.
  • Support for Diverse and Social Causes: Corporations also provide grants to support diverse entrepreneurs and businesses focusing on social causes. This includes grants specifically for women-owned businesses, minority entrepreneurs, or businesses working on environmental sustainability.
  • Benefits Beyond Funding: In addition to financial support, corporate grants often come with other benefits like mentorship, networking opportunities, and exposure. Winning a corporate grant can also enhance your business’s credibility and public profile.
  • Competitive Application Process: Similar to government grants, the application process for corporate grants can be competitive. They often require a detailed business plan, a clear explanation of how the grant will be used, and how it aligns with the corporation’s objectives.

Understanding the specific focus and requirements of each corporate grant is key to creating a successful application. These grants can provide not only crucial financial support but also access to a broader network and resources that can be instrumental in growing your business.

Specialty Grants

Specialty grants are tailored to support specific types of businesses, industries, or entrepreneurs. They focus on niche areas, often aiming to encourage diversity, innovation, and growth in sectors that may be underserved or overlooked.

  • Targeted Towards Specific Groups or Industries: These grants are often designed for particular demographics or business sectors. For example, there are grants specifically for women-owned businesses, minority entrepreneurs, veterans, or businesses operating in the green technology sector.
  • Encouraging Diversity and Inclusion: A significant purpose of specialty grants is to level the playing field for entrepreneurs who might face barriers to funding. They provide opportunities for businesses that might not typically have access to traditional funding sources.
  • Innovation in Niche Markets: Many specialty grants support businesses innovating in niche areas, which might not attract mainstream funding but are vital for industry diversity and specialization.
  • Application and Eligibility Criteria: The eligibility for these grants can be very specific, focusing on the business owner’s background, the nature of the business, or its goals. The application process may require demonstrating how the business aligns with the grant’s specific objectives.

Understanding the landscape of specialty grants can open up unique funding opportunities, especially for businesses that fit into niche categories. These grants not only provide financial assistance but also recognize and support the diverse and innovative spirit of entrepreneurs across various sectors.

Navigating the Grant Application Process

Applying for small business grants can be a daunting task. However, understanding and effectively navigating the grant application process can significantly enhance your chances of success. This section offers guidance on how to approach the application process for small business grants.

Research and Identify Suitable Grants

  • Find the Right Fit: Spend time researching to find grants that align with your business type, industry, and goals. Utilize online grant databases, government websites, and business networks.
  • Understand Requirements: Each grant has its own set of requirements and eligibility criteria. Ensure your business meets these criteria before applying.

Preparing Your Application

  • Gather Necessary Documentation: Most grants will require detailed business plans, financial statements, and a clear plan for how you’ll use the funds.
  • Tell Your Business Story: Clearly articulate your business’s mission, goals, and how the grant will support your objectives. Be compelling yet concise.

Pay Attention to Detail

  • Follow Instructions Carefully: Adhere strictly to the application guidelines. This includes word limits, required formats, and submission deadlines.
  • Proofread and Review: Errors or incomplete applications can lead to immediate disqualification. Double-check all details before submission.

Seek Help if Needed

  • Professional Assistance: Consider consulting with a grant writer or financial advisor. They can offer valuable insights and help strengthen your application.
  • Utilize Workshops and Resources: Some grant programs offer workshops or resources to assist applicants. Take advantage of these to improve your application.

After Submission

  • Be Patient: The review process can be lengthy. Be patient while waiting for a response.
  • Be Prepared for Follow-up: Be ready to provide additional information if the grant committee requests it. This could include further details about your business or how you plan to use the funds.

If Unsuccessful

  • Seek Feedback: If your application is not successful, ask for feedback. This can provide valuable insights for future applications.
  • Keep Trying: Don’t be discouraged by rejection. Use the experience to improve your next application.

Conclusion

Navigating the grant application process requires thorough research, meticulous preparation, and attention to detail. By carefully selecting suitable grants, crafting a compelling application, and being prepared for all stages of the process, you can increase your chances of securing funding. Remember, persistence and a willingness to learn from each application can make all the difference in achieving success.

Making the Most of Small Business Grants

Securing a small business grant is a significant achievement, but it’s just the beginning. Effectively utilizing the grant is crucial for achieving your business goals and ensuring long-term success. This section provides insights on how to make the most of small business grants.

Strategic Planning and Allocation

  • Define Clear Objectives: Have a clear plan for how the grant will be used. Align the funding with specific business goals, whether it’s expansion, product development, or marketing.
  • Budget Wisely: Allocate the funds carefully, ensuring they are used as intended. A well-thought-out budget can maximize the impact of the grant.

Enhancing Business Operations

Tracking and Reporting

  • Monitor Progress: Keep track of how the grant funds are being used and the impact they’re having on your business. This can involve regular financial tracking and project progress reports.
  • Meet Reporting Requirements: Many grants require recipients to provide reports on how the funds are used. Ensure you meet these requirements to maintain credibility and eligibility for future funding.

Leveraging for Future Opportunities

  • Build Credibility: Successfully utilizing a grant can enhance your business’s reputation and credibility. This can open doors to more funding opportunities, partnerships, and customer growth.
  • Share Success Stories: Use your success to create case studies or testimonials that can be shared with stakeholders, customers, and on your marketing platforms. This can increase your business’s visibility and attract future opportunities.

Continuous Learning and Improvement

  • Evaluate Outcomes: Assess the effectiveness of the grant in achieving your business goals. What worked well? What could be improved?
  • Adapt and Evolve: Use the insights gained from this experience to inform future grant applications and business strategies.

Final Thoughts

Navigating the world of small business grants can be challenging, but it can also be incredibly rewarding. Here are some key takeaways to keep in mind as you explore grant opportunities for your small business:

  • Research Is Key: Take the time to thoroughly research available grants and their eligibility criteria. Finding the right grant that aligns with your business goals is essential.
  • Prepare a Strong Application: Crafting a compelling grant application is crucial. Clearly articulate your business plan, objectives, and how the grant will support your growth.
  • Strategic Use of Funds: Once you secure a grant, plan strategically for the allocation of funds. Ensure that the funds are used in a way that maximizes their impact on your business.
  • Stay Informed: Keep an eye on changes in grant programs, new opportunities, and updates in eligibility criteria. Staying informed can help you make the most of available resources.
  • Persistence Pays Off: Grant applications can be competitive, and rejection is not uncommon. Use each application experience as a chance to improve and keep pursuing funding opportunities.
  • Leverage Success: If you secure a grant, leverage it not only for financial support but also for building credibility, networking, and further growth.

Remember that grants are just one avenue of financial support for your business. Explore various funding options, create a solid business plan, and continuously seek opportunities for growth and innovation. Small business grants can be a valuable resource on your journey to success, and with dedication and strategic planning, you can make the most of them. Good luck on your business endeavors!

Small Business Grants FAQ

What is the $5,000 SBA grant?

The $5,000 SBA grant typically refers to the Small Business Administration’s Economic Injury Disaster Loan (EIDL) Advance. It’s part of the COVID-19 relief efforts and provides financial assistance to small businesses affected by the pandemic. However, the amount may vary depending on the economic impact.

How do I get money to start a small business?

To secure funding for starting a small business, consider various options, including personal savings, loans from friends and family, bank loans, angel investors, venture capital, crowdfunding, or applying for small business grants.

Does the government give money to startups?

Yes, the government offers various grant programs and resources to support startup businesses, particularly those involved in research, innovation, and community development. These grants are typically competitive and may have specific eligibility criteria.

What is the most common grant?

There isn’t a single “most common” grant, as grants vary widely in terms of their focus, objectives, and target recipients. Some common types include government grants for research and development, educational grants, and grants for nonprofit organizations.

Does the government give out $9,000 grants?

The government offers a wide range of grants, and some may provide funding in the range of $9,000. However, the availability and amount of grants can vary based on factors such as location, industry, and specific grant programs.

What is the golden grant?

There isn’t a specific “golden grant.” The term “golden grant” is not a standard grant category but might be used informally to describe a particularly valuable or highly sought-after grant opportunity.

What are the chances of winning a grant?

The chances of winning a grant depend on several factors, including the competitiveness of the grant program, the quality of your application, and how well your business aligns with the grant’s objectives. It’s essential to thoroughly research grants and submit well-prepared applications to improve your chances.

Who are mandatory grants most commonly awarded to?

Mandatory grants are typically awarded to organizations or entities that meet specific criteria defined by law. These grants are not typically awarded to small businesses but are often directed toward specific government programs or initiatives.

How can I get free money from the US government?

While the government does offer grants, it’s important to note that grants are not “free money.” They typically require a competitive application process and adherence to specific terms and conditions. To explore grant opportunities, research government grant programs and eligibility requirements, and submit well-prepared applications when applicable.

Featured Image Credit: Photo by Kenny Eliason; Unsplash – Thank you!

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How To Easily Increase Your Email Deliverability Rate https://www.smallbiztechnology.com/archive/2024/01/how-to-easily-increase-your-email-deliverability-rate.html/ Tue, 23 Jan 2024 22:23:24 +0000 https://www.smallbiztechnology.com/?p=64811 No matter how much effort you’ve put into perfecting email marketing messages, there’s no guarantee they’re going to land in a recipient’s inbox. An email campaign can be a cost-effective choice, with email marketing boasting an impressive ROI. However, too many emails end up banished to spam folders, with recipients never even seeing the subject […]

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No matter how much effort you’ve put into perfecting email marketing messages, there’s no guarantee they’re going to land in a recipient’s inbox. An email campaign can be a cost-effective choice, with email marketing boasting an impressive ROI. However, too many emails end up banished to spam folders, with recipients never even seeing the subject line. If this issue and sender reputation are killing your campaign, you need to start focusing on email deliverability. Not sure where to start? Below are some of the simplest ways you can start enhancing email deliverability today.

Warm Up Your Email Account To Enhance Sender Reputation

Before you start thinking seriously about launching a large-scale email marketing campaign, you’ll need to work on your sender reputation. Email warmup can help you build that reputation. One of the simplest ways to do this is by steadily increasing the amount of emails you’re sending. To avoid being blocked by providers, avoid the urge to fire off huge volumes of emails right off the bat. Fortunately, there are plenty of ways you can avoid being flagged as a spammer and start strengthening your sender reputation.

Easy Ways to Warm Up Your Account

Your domain reputation is the first thing to focus on. At best, a new domain is considered neutral by hosts. At worst, it’s looked upon as suspicious. You’ll want to avoid sending too many emails immediately and rule out using automated tools. It can take several months for a domain reputation to build, so you’ll need to be patient.

Another key step in the warmup process is configuring your email account. To ensure your account appears authentic, use actual data rather than fictitious personas. Thinking about adding HTML signatures to your emails? There’s no room for error here. If you’re not comfortable with HTML, stick to a basic text signature instead.

While you’re not ready to unleash a full email campaign just yet, you can begin by warming it up by sending out a handful of emails daily. Avoid automation here, and ensure you’re not sending any marketing messages. By sending out casual messages to personal contacts and taking the time to reply to responses, your sender reputation will benefit.

Why Quality Content Matters

Quality matters when sending emails. If you’re stuffing emails with irrelevant content that recipients have no interest in, you increase your odds of being relegated to spam folders. When this happens enough, your sender reputation suffers. By taking the time to create compelling content that engages your audience, you’re less likely to be sidelined as spam.

What’s more, make sure your content is optimized for all device types. Around 1.7 billion people use mobile phones to access their emails. If your content doesn’t display correctly on smartphone screens, you’re putting your campaign at a distinct disadvantage.

Use Analytics To Improve Engagement

Improving email deliverability should be an ongoing process. The good news is that it doesn’t take much effort to continuously enhance engagement and improve the success rate of email campaigns. Something as simple as sifting out inactive email addresses from your contact list can help improve your sender reputation.

You can also turn to basic email metrics to gauge the success of a campaign. Start with positive engagement metrics first. How many email opens are you getting? What about your click rate? If you’re scoring well on both counts, take this as a clear sign that you’re on the right track. However, you’ll also need to know how to analyze negative metrics. A high bounce rate can really hurt your reputation. Additionally, you’ll want to keep an eye on things like unsubscribes and how many spam complaints have been made against your account.

Unless you’ve been very lucky, you’re not going to be looking at a glowing slate of positive engagement metrics immediately. If results are more balanced and you’re not sure what’s resonating with readers, A/B testing can be a useful next step.

Patience Pays Off

Waiting around for the domain and sender’s reputation to improve can be frustrating. However, by being proactive and working on those deliverability metrics from the off, you’ll quickly start to see positive results. By holding fire on automation, creating compelling content, and regularly reviewing engagement metrics, there’s no reason why email deliverability issues should hinder your campaign.

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4 Ways To Modernize Facility Maintenance: The Role of FSM Software https://www.smallbiztechnology.com/archive/2024/01/4-ways-to-modernize-facility-maintenance-the-role-of-fsm-software.html/ Mon, 22 Jan 2024 21:37:13 +0000 https://www.smallbiztechnology.com/?p=64802 Artificial Intelligence is upgrading many traditional and ‘offline’ industries with advanced analytics and automation. Facility Maintenance will not be an exception here – as the era of modern facility maintenance is taking shape with better security and intelligent mechanization. Facility management involves various maintenance activities of a manufacturing facility or commercial property. Maintenance is crucial […]

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Artificial Intelligence is upgrading many traditional and ‘offline’ industries with advanced analytics and automation. Facility Maintenance will not be an exception here – as the era of modern facility maintenance is taking shape with better security and intelligent mechanization. Facility management involves various maintenance activities of a manufacturing facility or commercial property. Maintenance is crucial to ensure the facility is reliable 100% of the time Many of these tasks are reactive in nature – which means, that whenever there is a problem, the field service technicians come to fix the same. It is possible to implement a proactive maintenance schedule using the latest technology, especially SaaS and AI-enabled software tools. The best way to get started at upgrading your facility’s maintenance is to adopt a field service or property management software – read more to learn why.

What is property management software?

Property management software is a specialized field service management solution that provides a central platform to automate, manage, and streamline various facilities and preventive maintenance work. For example, using property management software, it is possible to track inventory size, implement preventive maintenance schedules, handle work orders till completion, and much more.

How does property management software digitize and improve facility maintenance?

Preventive maintenance is where having property management software helps reduce expenses, ensure minimal breakdown of equipment, and improve overall inventory management operations. It mainly does so by tracking historical data of managing supplies, equipment, materials, systems, or tools. It creates reports and helps in extracting insights such that it suggests modifications, automates manual work, and alerts in case of downtimes for quick fixes.

Other key aspects where property management software helps streamline operations include:

Automate work order management

Work orders often face exposure to human errors resulting in wrong job placement, resource allocation, and rework. For example, software can help prioritize your work orders for execution so that urgent tasks can be taken care of at the earliest possible time. It also helps cut down time spent on manual work like collecting information from customers or workers for placing orders, filling forms, sharing files, etc.

Property management software also makes it possible to schedule recurring work orders. This helps you –

Keep field service workers in the loop in real-time

When you are running and maintaining a manufacturing facility, having real-time information about equipment usage, field service worker location, and overall plant efficiency helps tackle emergencies. Having property management software means you can track and communicate metrics like temperatures around the facility or detect any anomalies in the environment and take quick action.

The software includes real-time messaging and notification features that keep field service workers and supervisors in the loop. In case of emergency, workers can share images or videos quickly with managers to help mitigate facility disasters.

Reduce equipment failure

Equipment failure or downtime causes delays, a rise in expenses, and losses due to the inability to complete work orders. Using property management software helps track equipment health to make sure they are utilized on time and with healthy usage frequency. It ensures you undertake equipment maintenance work on time. You can also track the expiry of certain materials or supplies kept in the facility and get alerted to restock or use them on time.

Comply with regulations and be ready for audits

When choosing a facilities management software, make sure it also helps you stay compliant with local laws relevant to your facility’s location. By tracking equipment usage, facility outputs, field service worker timesheets, and more – it is possible to align with necessary metrics for maintaining a healthy facility.

For example, many countries have labor laws for workers in warehouses or manufacturing facilities. Property management software will help ensure safety rules are being followed, track timesheets to determine productive work, and manage compensations. Knowing these metrics helps with labor compliance work.

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Navigating the Financial Challenges of Parenthood https://www.smallbiztechnology.com/archive/2024/01/navigating-the-financial-challenges-of-parenthood.html/ Fri, 19 Jan 2024 20:53:54 +0000 https://www.smallbiztechnology.com/?p=64793 According to Brookings Institution statistics, middle-income families with two children will spend over $310,000 raising a child from 2015 until 17 years of age in 2032. Starting a family can be expensive, and many parents and caregivers will make sacrifices to ensure their children have what they need to thrive. While navigating the financial challenges […]

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According to Brookings Institution statistics, middle-income families with two children will spend over $310,000 raising a child from 2015 until 17 years of age in 2032. Starting a family can be expensive, and many parents and caregivers will make sacrifices to ensure their children have what they need to thrive. While navigating the financial challenges of parenthood is undoubtedly challenging, you may be able to take some of these helpful actions:

Apply for Loans

Car loans for family-friendly vehicles and payday express loans for unexpected costs can be helpful for families unable to cover big expenses due to the high cost of living. Payday loans can be beneficial when facing unexpected one-off costs like car repairs or new appliances.

You may also explore loans when making home upgrades or buying new furniture. Many families can handle regular weekly loan payments better than larger, one-off payments.

Seek Remote Work

Being a new parent can sometimes mean taking time off work to care for your children. While you likely wouldn’t have it any other way, managing the income loss can be challenging. If you have digital skills, consider part-time remote jobs to ease the burden. Completing a few hours of work while your children sleep might provide you with much-needed funds to pay everyday bills.

Rely On Family for Childcare

Childcare in the United States is expensive, with American Progress reporting that families with infants would need to pay $16,000 annually to cover the actual cost of childcare. This is around 21% of a family of three’s median income.

When you’re not in a position to pay over $1,300 per month, you might be able to reduce your childcare-related costs by relying on loved ones for help. Even just a few days of shared care might result in significant financial savings.

Be a Responsible Spender

With more mouths to feed, money doesn’t go as far as it might have done before you had children. However, that doesn’t mean you won’t be able to afford what you need. There are many things you can do to save money and cut costs, such as:

  • Creating a meal plan
  • Shopping for in-season produce
  • Growing your own vegetables
  • Not making impulse buys
  • Buying used goods
  • Selling something before buying something to clear clutter and save money

Enjoy Free Activities

While you might love to take your children to paid attractions like theme parks and zoos and let them participate in extracurricular activities, the costs can stack up. Fortunately, there are plenty of fun activities your family can enjoy that don’t cost anything.

You can explore national parks and museums, visit beaches and rivers, and head to local parks for fun on public playground equipment. Libraries, malls, farmer’s markets, and botanical gardens might also be immersive and exciting environments for your family. Not every family bonding activity has to cost money.

Navigating the financial challenges of parenthood can sometimes be hard, but they can be manageable with time and planning. Be a responsible spender, ask loved ones for help, and be aware of the available lending options to ease your financial stress. Managing your family’s finances might be more straightforward than you think. 

Featured image provided by Vitaly Taranov; Unsplash; Thanks!

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3 Tech Startups Making Waves in Real Estate   https://www.smallbiztechnology.com/archive/2024/01/3-tech-startups-making-waves-in-real-estate.html/ Tue, 16 Jan 2024 16:09:15 +0000 https://www.smallbiztechnology.com/?p=64762 At its core, the idea behind a startup is simple. It’s a business that is in the earliest stages of its operations. Oftentimes, it is financed directly by its founders, although they usually actively seek outside investors and founders. Some of the biggest companies in the world began along these lines. Airbnb, Facebook, Instagram, and […]

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At its core, the idea behind a startup is simple. It’s a business that is in the earliest stages of its operations. Oftentimes, it is financed directly by its founders, although they usually actively seek outside investors and founders.

Some of the biggest companies in the world began along these lines. Airbnb, Facebook, Instagram, and others all had the “startup” moniker at one point. They were able to grow and evolve because they were young and exciting. They presented fresh, new ideas to the industries they were targeting.

The same is often true in the world of real estate. At any given moment, there are eagle-eyed companies ready and waiting to come in and disrupt what we know to be true about the industry in the best possible way. Right now, there are a few key startups making waves in real estate, all of which are worth paying attention to in the new year and beyond.

dealmachine - startups making waves in real estate

1. DealMachine

By far, one of the most interesting startups making waves in real estate today is an Indianapolis-based tech company called DealMachine. Dealmachine ranked #36 on Inc 5000’s list of fastest-growing companies in 2021, bringing in a yearly revenue of $12.9 million within their first four years in business. It stands out because of its disruptive approach, particularly regarding things like wholesale real estate.

At its core, DealMachine is a platform built to streamline the property prospecting process. It leverages not only artificial intelligence but also powerful data analytics to benefit users. People can quickly and efficiently identify lucrative real estate opportunities quickly and efficiently in a way that was unthinkable even as recently as a few years ago.

Again, think about things within the context of wholesale real estate. To make money, you need to be able to identify opportunities that are viable to both a buyer and a seller. Only by getting the seller to agree to one price and the buyer to agree to a higher one will you be able to generate income for yourself. This doubles the amount of work needed over a traditional real estate investment. Any opportunity to simplify that process and make it more efficient is worth taking advantage of, and DealMachine goes a long way toward accomplishing that.

DealMachine also sports a user-friendly interface, further simplifying essential tasks like lead generation and management. Overall, it’s a great way to empower real estate professionals to optimize their workflows (and their revenue) as much as possible.

matterport - startups making waves in real estate

2. Matterport

Matterport is a real estate startup specializing in virtual reality – a technology that has impacted the field for many years. It became especially important during the COVID-19 pandemic when in-person property showings essentially became impossible for a period of time. The goal of a showing is always to help people visualize what it might be like to inhabit a space. Thanks to VR, it’s easier than ever to do that without being there.

Matterport uses VR for virtual property tours. People can explore properties in a way that is both immersive and interactive. Even though the pandemic is thankfully winding down and in-person showings have become the new norm again, this is still key. If you’re planning on moving across the country, you still want to feel confident in the place you’ve chosen to live. However, it isn’t necessarily in the budget to make constant trips back and forth to see a home with your own two eyes. Now, virtual reality allows for the next best thing. For real estate professionals, it also increases the size of their target audience to practically anyone, regardless of where they currently live.

fractional - startups making waves in real estate

3. Fractional

Over the last two decades, social media has evolved from a simple novelty into one of the dominant forms of communication on the planet. Sites like Facebook and Twitter/X have literally billions of users between them. It’s changed how we interact, keep in touch with our friends and family members, and even how we work.

That’s what makes Fractional a worthy inclusion on any list of the tech startups making waves in real estate. It’s a social media platform that allows like-minded individuals to co-invest in properties. It also acts as a viable way for those professionals to build their network.

Fractional acts as a one-stop shop for people to learn as much as possible about real estate. They can join communities, attend events, and even explore specific projects that may capture their interest. Once they’ve selected a project, they’re connected with others who are eager to capitalize on the opportunity in front of them. All due diligence is handled through the platform so everyone can operate confidently.

In essence, it’s a way to participate in investment opportunities that may have otherwise been impossible. Perhaps you have the money to invest but aren’t sure how or even where to start. Maybe you are great at identifying opportunities but have never been able to raise the money needed to begin. By building upon the principles of social networking as a concept, Fractional acts as a viable way to solve both challenges simultaneously. Moving forward, it will absolutely shift the way we think about real estate investing in a bold new direction.

Innovative Companies Like These are Changing the Real Estate Landscape

Overall, startups like these are exciting because they’re disruptive. As any industry ages, it naturally begins to stagnate. There’s less of a constant drive for innovation and more of an increased demand for profits. Things stay at a level of status. This isn’t necessarily a bad thing – but it certainly isn’t pushing the envelope, either.

However, companies like those outlined above are poised to change all that. These technology-driven ventures exemplify what makes real estate great and the potential of where it is all headed. They push the needle towards greater efficiency, better accessibility, and innovation in reshaping the future of the field.

They’re doing what they should be: leveraging technology to redefine everything from property management to investment strategies to the very nature of the client experience. When you think about how much real estate has evolved in even as few as the last five years, it’s safe to say that things will look dramatically different just five years from now. It’s the companies like those named above that we will all have to thank for that.

 

Featured image provided by Pixabay; Pexels; Thanks!

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Embracing Tech: How Online Banking Can Boost Your Business Efficiency https://www.smallbiztechnology.com/archive/2024/01/embracing-tech-how-online-banking-can-boost-your-business-efficiency.html/ Thu, 11 Jan 2024 21:13:25 +0000 https://www.smallbiztechnology.com/?p=64746 As we usher in the era of digitalization, the banking sector has seen a remarkable shift towards online banking platforms. In fact, according to a recent report, the adoption is highly noticeable across generations, with an extraordinary 95% of Gen Z embracing mobile banking. Following closely behind are the Millennials, with a penetration rate of […]

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As we usher in the era of digitalization, the banking sector has seen a remarkable shift towards online banking platforms. In fact, according to a recent report, the adoption is highly noticeable across generations, with an extraordinary 95% of Gen Z embracing mobile banking.

Following closely behind are the Millennials, with a penetration rate of 91%. Even more impressive is the 85% uptake by Gen X. Even among older generations, mobile banking adoption is significant, with over 60% of Baby Boomers and 27% of Seniors embracing the technology. These statistics underscore the burgeoning importance of online banking in our lives.

This digital transformation has enormous implications for businesses, providing an opportunity to boost efficiency and streamline operations. Read on and discover how online banking can revolutionize your business.

The Advent of Online Banking

The advent of online banking marked a new age in financial management, transforming how individuals and businesses handle their finances. It offers unparalleled convenience, enabling banking anytime, from anywhere.

This evolution, however, is just the beginning. The ensuing sections delve deeper into this technological revolution, exploring its profound impact on business efficiency and its potential future trajectory.

What is online banking? A simple overview

Online banking is a digital service offered by banks and credit unions. It lets customers conduct financial transactions remotely using a mobile device or computer. This service includes money transfers, checking account balances, and paying bills. The convenience and accessibility it provides have made it a popular choice among users.

Key features and advantages for businesses

Here are some key features and advantages of using online banking:

  • Online banking provides 24/7 accessibility, allowing businesses to conduct transactions beyond traditional banking hours.
  • It offers real-time tracking of income and expenses, aiding in effective financial management.
  • The service facilitates the swift transfer of funds, enhancing operational efficiency.
  • It reduces the need for paperwork, contributing to environmental sustainability.
  • Lastly, online banking enables easy integration with other financial software, streamlining accounting processes.

Setting Up Your Online Presence

Establishing an online presence is vital for any business in the digital age. Businesses must adapt as the world increasingly turns to the internet for solutions. Having different online channels helps you reach a broader audience and enhances your brand’s reputation.

Steps to establish your business’s online banking

Here’s what you can do to broaden your market:

  • Start by identifying a reliable financial institution that offers robust online banking services.
  • Next, set up a business account with your chosen bank.
  • Once your account is active, enable online banking features.
  • Ensure to set up strong, unique passwords to safeguard your account.
  • Familiarize yourself with the online banking interface and learn how to conduct your desired transactions.
  • Integrate your mobile bank with your existing financial management software for seamless operations.

Opening your first online checking account: A critical step for business

Opening an online checking account is a significant milestone for any business. It provides an efficient platform for managing funds, ensuring financial transactions are completed swiftly.

If you open an online checking account, it not only makes it convenient to oversee daily operations but also guarantees seamless integration with other financial tools for better financial management. With an online checking account, businesses can better navigate financial transactions in the digital age.

Online Banking and Cash Flow

Online banking has become a powerful tool for businesses in the digital age. It simplifies transactions, enhances efficiency, and aids in seamless financial management. This shift to digital platforms is convenient and pivotal for businesses to maintain a steady cash flow. Let’s delve into how this influences cash flow and why it’s critical for your business.

Optimizing cash flow with online banking tools

Online banking tools offer an optimal solution to regulate cash flow. Immediate access to account details allows for real-time financial tracking. Quick, digital transactions ensure prompt payments and receivables.

Automated reminders can aid in averting overdue payments, reducing the risk of cash flow disruptions. This makes online banking streamline your cash flow, promoting robust financial health for businesses.

How an online checking account improves cash flow management

An online checking account plays a pivotal role in improving cash flow management. It enables rapid processing of transactions, enhancing financial fluidity. Real-time data visibility provided by online checking accounts mitigates discrepancies, manifesting improved financial accuracy.

Furthermore, integrating online checking accounts with digital banking tools facilitates efficient financial planning, aiding businesses in maintaining robust financial standing.

Banking Reimagined: Your Business’s Leap Into Digital Efficiency

Today’s digital landscape is reshaping traditional banking, paving the way for optimized business operations. With the advent of mobile bank tools and digital checking accounts, businesses can now manage their financial health more efficiently. Real-time data visibility, quick transaction processing, and financial planning facilitation are among the benefits that digital banking offers.

In conclusion, the shift towards online banking is not just a trend but a necessary strategic move for businesses aiming for financial stability and growth. Embrace the digital wave to ensure your business’s financial future is secure and thriving.

Featured image provided by Tumisu; Pixabay; Thanks!

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Breakthroughs in Weeks, Not Decades: AI and High-Performance Computing https://www.smallbiztechnology.com/archive/2024/01/breakthroughs-in-weeks-not-decades-ai-and-high-performance-computing.html/ Tue, 09 Jan 2024 18:07:23 +0000 https://www.smallbiztechnology.com/?p=64733 The field of scientific discovery has undergone a remarkable transformation in recent years, thanks to the combination of advanced artificial intelligence (AI) and next-generation cloud computing. This powerful synergy has turbocharged the pace of discovery, enabling scientists to achieve breakthroughs at speeds that were unimaginable just a few years ago. In this article, we will […]

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The field of scientific discovery has undergone a remarkable transformation in recent years, thanks to the combination of advanced artificial intelligence (AI) and next-generation cloud computing. This powerful synergy has turbocharged the pace of discovery, enabling scientists to achieve breakthroughs at speeds that were unimaginable just a few years ago. In this article, we will explore how the collaboration between Microsoft and the Pacific Northwest National Laboratory (PNNL) is revolutionizing the fields of chemistry and materials science, with a particular focus on finding energy solutions that the world urgently needs.

The Power of AI and High-Performance Computing (HPC)

At the heart of this revolution is the convergence of AI and high-performance computing (HPC). HPC, a cloud-based computing approach that combines the power of numerous computers, is being harnessed to solve complex scientific and mathematical tasks. By leveraging the capabilities of AI and HPC, scientists at PNNL have been able to accelerate their research and make groundbreaking discoveries in record time.

Traditionally, the process of materials synthesis and discovery has been labor-intensive and time-consuming. Scientists would rely on reading published studies and hypothesizing different approaches based on previous successes. However, this approach has its limitations. Researchers often only publish their success stories, leaving out valuable lessons from their failures. Additionally, the iterative process of testing hypotheses can take years, leading to significant delays in scientific progress.

Accelerating the Discovery Process with AI

The collaboration between Microsoft and PNNL seeks to overcome these limitations by harnessing the power of AI. Using Microsoft’s Azure Quantum Elements service, the team at PNNL trained AI models to evaluate and suggest combinations of workable elements for various scientific applications. The AI algorithms quickly identified around 500,000 stable materials from a pool of 32 million potential candidates, significantly reducing the time and effort required for the discovery process.

One of the most significant achievements of this collaboration was the discovery of a new battery material in just 80 hours. By using AI and HPC to analyze and evaluate millions of potential inorganic materials, the team at PNNL was able to identify 18 promising candidates for battery development. This breakthrough not only accelerates the search for sustainable energy solutions but also provides a glimpse into the possibilities that await us in the era of quantum computing.

Breaking Down Traditional Barriers

The traditional approach to materials discovery relies heavily on trial and error. Scientists would synthesize and test materials on a human scale, often leading to time-consuming and costly processes. However, the combination of AI and HPC allows researchers to eliminate these time-consuming steps and focus on the most promising candidates for testing.

Vijay Murugesan, the materials sciences group lead at PNNL, explains that the Microsoft AI and HPC tools enable scientists to bypass the trial-and-error discovery process and concentrate on the best candidates for further testing. By integrating AI models into the simulations, researchers gain detailed observations and insights while significantly reducing the time required for calculations. This breakthrough allows the simulation process to be up to half a million times faster, accelerating the pace of discovery.

The Versatility of AI in Scientific Research

The potential applications of AI in scientific research extend beyond battery development. Microsoft’s AI tools, trained specifically for chemistry and materials science, can be utilized in various fields of research. The cloud-based nature of these tools makes them accessible to research communities worldwide, improving the accessibility of scientific resources.

Brian Abrahamson, the chief digital officer at PNNL, emphasizes the value of the cloud in accelerating scientific discovery. He believes that the accessibility provided by cloud computing will have a transformative impact on research communities. With Microsoft’s AI tools acting as a magnet, researchers can quickly identify potential breakthroughs and focus their efforts on areas that hold the most promise.

A New Era of Acceleration

The collaboration between Microsoft and PNNL marks the beginning of a new era in scientific discovery. The combination of AI, HPC, and the ability to train AI models on specific scientific domains is set to revolutionize the pace of progress across various fields. The partnership between the two organizations aims to empower scientists and researchers with the computational power needed to accelerate discovery.

Abrahamson envisions a future where AI models and quantum computing work hand in hand to generate new materials and compounds. Researchers will be able to request a list of new battery compounds or other materials with specific attributes, streamlining the discovery process further. The ability to predict material performance and behavior over extended periods will be invaluable in developing sustainable solutions and addressing global challenges.

The Journey Continues

While the discovery of a new battery material is a significant achievement, the collaboration between Microsoft and PNNL is far from over. The team at PNNL is still in the early stages of testing the other material candidates suggested by the Microsoft models. The synthesis and testing of these materials will require further time and effort. However, the speed at which a workable battery chemistry was identified is a testament to the power of AI and HPC in accelerating scientific discovery.

The collaboration between Microsoft and PNNL holds tremendous promise for the future of scientific research. By combining the capabilities of AI and cloud computing, researchers can overcome traditional barriers and make groundbreaking discoveries at an unprecedented pace. As we stand on the precipice of technological advancements, the possibilities for scientific progress are limitless. The problems that matter to the world can be solved more efficiently, paving the way for a brighter and more sustainable future.

See first source: Microsoft

FAQ

1. What is the key driving force behind the revolution in scientific discovery discussed in this article?

The key driving force behind this revolution is the synergy between advanced artificial intelligence (AI) and high-performance computing (HPC). This combination allows scientists to accelerate their research and make groundbreaking discoveries at an unprecedented pace.

2. How has AI and HPC transformed the traditional materials discovery process?

Traditionally, materials discovery involved labor-intensive processes and relied on trial and error. With AI and HPC, researchers can bypass these time-consuming steps. AI algorithms can quickly evaluate and suggest combinations of materials, significantly reducing the time and effort required for discovery.

3. Can you provide an example of a significant discovery made possible by AI and HPC in this collaboration?

Certainly. One of the notable achievements in this collaboration was the discovery of a new battery material in just 80 hours. By using AI and HPC to analyze millions of potential materials, researchers identified 18 promising candidates for battery development, accelerating the search for sustainable energy solutions.

4. What role does cloud computing play in this revolution?

Cloud computing, particularly Microsoft’s Azure Quantum Elements service, is instrumental in making AI tools accessible to research communities worldwide. The cloud-based nature of these tools enables researchers to access and utilize AI models trained specifically for chemistry and materials science.

5. How does AI improve the traditional trial-and-error approach in scientific research?

AI allows researchers to eliminate the trial-and-error process by quickly identifying the most promising candidates for further testing. By integrating AI models into simulations, scientists gain detailed insights and observations, significantly reducing the time required for calculations.

6. What is the future outlook for this collaboration between Microsoft and the Pacific Northwest National Laboratory (PNNL)?

The collaboration is set to continue and aims to empower scientists with the computational power needed to accelerate discovery. The partnership envisions a future where AI models and quantum computing work together to generate new materials and compounds, streamlining the discovery process further.

7. Are there applications of AI in scientific research beyond battery development?

Absolutely. Microsoft’s AI tools, trained for chemistry and materials science, can be applied in various fields of research. The versatility of AI makes it a valuable resource for researchers seeking breakthroughs in different domains.

8. How do researchers plan to test the material candidates suggested by Microsoft’s AI models?

The team at PNNL is in the early stages of testing the other material candidates proposed by the AI models. The synthesis and testing of these materials will require additional time and effort, but the speed at which a workable battery chemistry was identified showcases the potential of AI and HPC in expediting scientific discovery.

Featured Image Credit: Photo by Kaleidico; Unsplash – Thank you!

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4 Best Alternative Investments for 2024 https://www.smallbiztechnology.com/archive/2024/01/4-best-alternative-investments-for-2024.html/ Mon, 08 Jan 2024 18:53:37 +0000 https://www.smallbiztechnology.com/?p=64722 Alternative investments are assets that don’t fall into a traditional category, like stocks, cash, or bonds. Making the right investments in alternative asset classes can help diversify your business’s portfolio, open new business opportunities, hedge your company’s value against inflation, and create new income streams. As fintech solutions like AI lending are changing investor perceptions, […]

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Alternative investments are assets that don’t fall into a traditional category, like stocks, cash, or bonds. Making the right investments in alternative asset classes can help diversify your business’s portfolio, open new business opportunities, hedge your company’s value against inflation, and create new income streams.

As fintech solutions like AI lending are changing investor perceptions, consider investing in the top four alternative asset classes that can boost your portfolio in 2024. Find out which alternative asset classes are worth considering for investment and understand how these investments can benefit your business.

What Is an Alternative Investment?

Alternative investments refer to non-traditional assets that don’t fall under the typical investment categories, like fixed-income securities, liquid assets, or equities. Alternative investments commonly traded today include collectibles, commodities, private equities, hedge funds, infrastructure, and real estate.

By nature, alternative investments have drawbacks, such as higher risk than traditional investments, lower liquidity, and higher fees and transaction costs. However, they also offer many advantages for businesses looking for new opportunities:

  • Portfolio diversification. Alternative asset classes typically have a low correlation with traditional equivalents. Businesses can use alternative assets to spread their investment risks and reduce volatility.
  • Higher return potential. Many types of alternative asset classes can perform better than traditional investments when successful. For instance, hedge funds often yield higher returns due to fewer regulatory constraints and the ability to capitalize on market movements.
  • New revenue streams. Certain alternative asset classes, such as real estate and infrastructure, can generate income, providing your business with a new revenue stream through renting.
  • New opportunities. Investing in alternative assets can open your business to new markets and opportunities, helping it grow or expand. For example, investing in a start-up can position you at the forefront of emerging trends or technological innovations.

Top Alternative Investments to Consider in 2024

When diversifying your company’s portfolio in 2024, consider the following alternative investments:

1. Hedge Funds

A hedge fund is an investment fund where professional fund managers pool money from multiple investors. These managers use the pooled money to invest in various assets and use various strategies to generate high returns.

Hedge funds are typically reserved for accredited investors, meaning the minimum income or assets needed to participate are higher than traditional investments. Hedge fund managers may also charge various fees for management and performance.

The potential benefits of hedge fund investments include:

  • High potential returns. Hedge fund managers employ aggressive, high-risk investment approaches to maximize returns. While the risk is higher, the potential payout matches the risks.
  • More operational flexibility. A hedge fund is more flexible than a traditional mutual fund because it is less regulated. It allows hedge fund managers to use a broader range of investment strategies and adapt to fluctuating market conditions more effectively.
  • Access to specialized expertise. Investing in a hedge fund also gives you access to the expertise of its managers. They have extensive knowledge of risk management, asset valuation, and the market dynamics in their investment areas.

2. Peer-to-Peer Lending

Peer-to-peer (P2P) lending is an alternative form of financing allowing individuals or businesses to borrow money directly from lenders. Investing in P2P lending means becoming a P2P lender and providing your capital to individuals or companies directly. This bypasses traditional institutions like banks, offering more flexibility and a broader potential network of borrowers.

P2P lenders and borrowers typically connect on dedicated online platforms, which may use advanced technologies like AI lending platforms for risk assessment and credit scoring. P2P lending can provide your business with benefits like:

  • Investment flexibility. When dealing with a P2P lending platform, you can choose how much you want to invest. The minimum investment amounts and requirements are much lower than hedge funds, making P2P lending accessible to smaller businesses.
  • Direct risk assessment. As a business investor, you can analyze borrower profiles, conduct credit risk analysis yourself, and determine the risk-reward potential of each loan.
  • Tailor your investment criteria. P2P lending lets you set your approval criteria based on business objectives, investment strategies, and risk tolerance. For example, if you prefer to invest in lower-risk, lower-return loans, you can prioritize them as a risk mitigation strategy.

Alternative investments

3. Real Estate

Real estate is a prominent alternative asset class known for its consistent positive returns for investors. Typical business investment opportunities in this sector include:

  • Residential buildings, like homes, apartments, and condominiums
  • Commercial buildings, like offices, retail storefronts, and malls
  • Industrial buildings, like warehouses and factories
  • Agricultural real estate, like farms and animal-rearing facilities
  • Mixed-use real estate, which combines at least two of the above categories
  • Undeveloped land

When you invest in real estate as part of a business strategy, you can realize the following benefits:

  • Steady income streams. Real estate, especially rental properties, can generate income through rent. Investing in real estate and renting to tenants like families or other businesses can provide steady monthly revenue streams for your company.
  • Development opportunities. Buying real estate contributes to your business’s development needs and expansion objectives. For example, if you run a company in the hospitality industry, purchasing a suitable building expands your reach, providing a new location for customers.

4. Collectibles

A collectible asset holds value due to its rarity, cultural value, historical significance, or other factors that make it unique and desirable. Collectibles encompass a wide range of assets, such as:

  • Art pieces
  • High-end jewelry and timepieces, such as vintage Rolex watches
  • Antique furniture
  • Rare coins
  • Vintage or low-production cars
  • Historic postage stamps
  • Rare books and manuscripts
  • Collectible toys, trading cards, action figures, and memorabilia

Although it’s a unique investment approach, your business can see the following benefits from purchasing collectible assets:

  • Appreciation potential. Rare or highly sought-after collector’s items tend to appreciate in value over time. This means the longer you hold the asset, the higher returns you may see for the initial investment.
  • Brand enhancement. Owning rare or desirable collectibles can enhance your business’s brand and boost its reputation, especially if it fits your sector or industry. For example, a luxury car dealership can invest in rare or vintage cars to boost its prestige.
  • Hedges against inflation. Collectibles are an asset class that hedges investors against inflation, meaning they hold value independent of market fluctuations. Investing in collectibles can help preserve your business capital’s purchasing power in various economic climates.

 

Invest in Alternative Assets for a Diversified Portfolio

Investing in alternative assets can help your business diversify its portfolio and spread investment risk across a wider selection of asset types. Depending on the assets, this strategy can preserve your business’s purchasing power, create income generation opportunities, and potentially provide higher returns than traditional investment assets. Consider your business’s alternative investment opportunities to build a stronger investment profile and grow your company.

Featured image provided by Shutterstock; Thanks!

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The Profit Potential of New Year’s Resolutions https://www.smallbiztechnology.com/archive/2024/01/the-profit-potential-of-new-years-resolutions.html/ Wed, 03 Jan 2024 18:31:27 +0000 https://www.smallbiztechnology.com/?p=64704 As the year 2024 begins, millions upon millions of people across the globe set goals for themselves to achieve in the coming year. Making these resolutions is like starting over: it’s an opportunity to better oneself and reach one’s own personal objectives. However, what many individuals don’t know is that businesses also have a huge […]

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As the year 2024 begins, millions upon millions of people across the globe set goals for themselves to achieve in the coming year. Making these resolutions is like starting over: it’s an opportunity to better oneself and reach one’s own personal objectives. However, what many individuals don’t know is that businesses also have a huge chance to profit from people’s resolutions to better themselves because of all the people making these promises. Companies are strategically targeting consumers during this time to drive revenue and acquire new customers. This includes fitness clubs, mental health platforms, language-learning apps, and personal finance tools.

A Thing Called New Year’s Resolutions

Our culture’s reliance on New Year’s resolutions is profound. It’s a time for looking back on the previous year and making plans for the next one. Forbes Health-OnePoll found that among Americans, nearly half set a goal to be more physically active in the new year. Fitness centers and gyms, which cater to people’s health, stand to gain a lot from this uptick in interest.

Jumping on the Fitness Industry Trend

New York Sports Club and other fitness businesses rely on January as a pivotal month for client acquisition. People are more motivated to focus on wellness and weight loss after the indulgent holiday season. By providing discounted memberships, New York Sports Club takes advantage of this opportunity to attract new users. They hope that by signing up these new members, they will become regulars who will keep paying the regular membership fee. The organization is reworking its referral and incentive-based rewards programs and offering free orientation sessions with trainers to guarantee retention.

Talkspace for Mental Health

Seeing a therapist at the beginning of the year is common, especially after the holidays when people are still recovering from spending time with loved ones. Talkspace, an online platform for mental health counseling, capitalizes on this fad by funding ads centered around resolutions. To assist users in making resolutions for the new year, they have teamed up with Michael Phelps, an American Olympian. The objective of Talkspace is to cultivate both one-time and repeat customers. The number of therapy sessions covered by insurance increased by 34% in Q1 2023 compared to Q22.

Money Management and Objective Establishment

At the start of a new year, many individuals take stock of their spending patterns and establish long-term financial objectives. This is the peak enrollment season for worldwide digital budgeting platforms like YNAB and Quicken. In January, YNAB usually sees a 25-50% increase, whereas Quicken sees about 15% of its customers. But for these businesses, annual customer retention and renewals are the lifeblood of sustainable revenue.

The Benefits of Learning a New Language

Apps that help people learn a new language, like Babbel and Duolingo, also gain popularity during the New Year’s resolution rush. Improving one’s self-improvement goals often includes learning a new language. Revenue in the first quarter of the year sees a dramatic increase on these platforms because of the sales and promotions that happen around the new year. January is Babbel’s busiest month, and it’s also when Duolingo sees its most significant spike in user growth.

Unconventional: Equinox’s Campaign Against New Year’s Resolutions

Equinox, a worldwide leader in health and fitness, avoids the marketing trap that most companies fall into when they target people’s New Year’s resolutions. One of their anti-New Year’s resolution initiatives, “We Don’t Speak January,” prohibits enrollment on the first of the year. They refuse to use new year’s resolutions as a sales tactic and instead highlight the importance of members’ dedication to health over the long haul. In spite of this nontraditional approach, Equinox continues to witness a robust increase in membership during the month of January, resulting in a surge in annual revenue.

Succeeding in the Long Run Despite Obstacles

A spike in sales relating to new year’s resolutions is inevitable, but long-term success is far from assured. There is a decline in interest in goal-related products and services because many people fail to follow through on their resolutions. In order to keep customers coming back, businesses need to figure out how to keep users engaged after the initial excitement wears off. Businesses can boost the likelihood of customer loyalty over the long run by providing personalized experiences, rewards programs, and continuous support.

Economic Awareness and the Significance of Promotions

In these economically uncertain times, sales and promotions leading up to the new year are more important than ever. Businesses must justify their prices by showing customers how their products and services will benefit them in the long run, especially as customers tighten their purse strings. Businesses can extend the time that new members spend investing in self-improvement beyond the first quarter by tailoring their messaging to the goals and requirements of their target demographic.

See first source: BBC

FAQ

What is the significance of New Year’s resolutions for businesses?

New Year’s resolutions present a significant opportunity for businesses to target consumers looking to improve themselves and their lives in the coming year. This includes fitness clubs, mental health platforms, language-learning apps, and personal finance tools.

Why is January a pivotal month for fitness clubs and gyms?

January is a pivotal month for fitness clubs because many people are motivated to focus on wellness and weight loss after the indulgent holiday season. Fitness centers like New York Sports Club offer discounted memberships to attract new users during this time.

How does Talkspace capitalize on the New Year’s resolution trend?

Talkspace, an online platform for mental health counseling, funds ads centered around resolutions and partners with figures like Michael Phelps to assist users in making resolutions. They aim to cultivate both one-time and repeat customers in the mental health space.

What happens in the financial management industry at the start of the new year?

At the beginning of the year, individuals often assess their spending patterns and set long-term financial objectives. This is the peak enrollment season for digital budgeting platforms like YNAB and Quicken, as people seek to manage their finances more effectively.

How do language-learning apps benefit from the New Year’s resolution rush?

Language-learning apps like Babbel and Duolingo see a surge in popularity during the New Year’s resolution period, as many people include learning a new language in their self-improvement goals. These platforms offer sales and promotions around the new year, resulting in increased revenue.

What unique approach does Equinox take regarding New Year’s resolutions?

Equinox, a leader in health and fitness, takes an unconventional approach by launching “We Don’t Speak January,” which prohibits enrollment on the first day of the year. They avoid using New Year’s resolutions as a sales tactic and emphasize long-term dedication to health.

How do businesses ensure long-term success with customers who make resolutions?

To achieve long-term success, businesses must keep users engaged after the initial excitement of making resolutions wears off. This can be done through personalized experiences, rewards programs, and continuous support to boost customer loyalty.

Why are sales and promotions leading up to the new year crucial for businesses in uncertain economic times?

In economically uncertain times, businesses must justify their prices by demonstrating how their products and services benefit customers in the long run. Sales and promotions help attract customers and encourage them to invest in self-improvement.

What strategies can businesses use to extend customer engagement beyond the first quarter of the year?

Businesses can extend customer engagement by tailoring their messaging to the goals and requirements of their target demographic. Providing personalized experiences, rewards programs, and continuous support can help keep customers invested in their self-improvement journey.

Are New Year’s resolutions a guaranteed source of revenue for businesses?

While there is a spike in sales related to New Year’s resolutions, long-term success is not guaranteed because many people struggle to follow through on their resolutions. Businesses must work on strategies to maintain customer engagement and loyalty over time.

Featured Image Credit: Photo by Tim Mossholder; Unsplash – Thank you!

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Mercedes Introduces Turquoise Blue Lights for Self-Driving Cars https://www.smallbiztechnology.com/archive/2023/12/mercedes-introduces-turquoise-blue-lights-for-self-driving-cars.html/ Tue, 19 Dec 2023 16:02:04 +0000 https://www.smallbiztechnology.com/?p=64659 In a groundbreaking move, Mercedes-Benz has received approval to add a fourth color of lights to its vehicles – turquoise blue lights. These lights serve as a visual indicator that the car is operating in “conditionally autonomous” mode, using the cutting-edge Drive Pilot technology. While most states in America only permit three colors of lights […]

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In a groundbreaking move, Mercedes-Benz has received approval to add a fourth color of lights to its vehicles – turquoise blue lights. These lights serve as a visual indicator that the car is operating in “conditionally autonomous” mode, using the cutting-edge Drive Pilot technology. While most states in America only permit three colors of lights on vehicles, California and Nevada have paved the way for this innovative addition. In this article, we will delve into the details of Mercedes’ Drive Pilot system, its capabilities, and the significance of the turquoise blue lights.

Mercedes’ “Conditionally Autonomous” Drive Pilot Technology

Mercedes’ Drive Pilot system is designed to assist drivers in certain conditions, allowing them to take their feet off the pedals, let go of the steering wheel, and even take their eyes off the road. Unlike other driver assistance systems, such as Tesla’s Full Self Driving and General Motor’s Super Cruise, Mercedes’ Drive Pilot permits continuous eye-off-the-road operation until the system alerts the driver to take over. This unique feature sets it apart from other autonomous driving technologies.

The Role of Turquoise Blue Lights

To ensure safety and clarity, Mercedes-Benz has chosen the distinctive turquoise blue color for the autonomous driving indicator lights. This color was specifically selected to be eye-catching and easily distinguishable from other lights on a passenger car. The Society of Automotive Engineers recommends this particular shade of blue for autonomous vehicle operation, and Mercedes is the first automaker to receive approval for its use.

The turquoise blue lights are strategically placed around the taillights and headlights, making them visible from both the front and back of the vehicle. Their purpose is to alert passing drivers and law enforcement that the vehicle is under fully automated control. By employing these lights, Mercedes aims to prevent any confusion or misunderstanding when someone outside the vehicle sees the driver looking away from the road.

Drive Pilot’s Functionality and Limitations

Mercedes’ Drive Pilot system is designed for use in traffic jams on selected major highways, where vehicles are traveling at speeds below 40 miles per hour. In these conditions, the driver can rely on the system to take care of the driving tasks, allowing them to engage in other activities such as surfing the internet or playing games on the car’s center screen. However, it’s essential to note that the system has its limitations and will alert the driver to take over when traffic speeds up or when necessary intervention is required.

One crucial aspect of Drive Pilot is the presence of sensors in the car that ensure the driver remains attentive and does not fall asleep. This safety feature is crucial to prevent any potential accidents and maintain the driver’s responsibility during autonomous operation. Mercedes has taken great care to strike a balance between technological advancement and driver engagement.

The Approval and Availability of Drive Pilot

Mercedes’ Drive Pilot system, along with the turquoise blue lights, has gained approval for use in California and Nevada. These are the only states where the technology is currently legal. Starting in early 2024, Drive Pilot will be available on Mercedes S-class and EQS models in these states. However, it’s important to note that the technology will not function on highways outside of California and Nevada, as approval and regulations may vary in different regions.

See first source: CNN Business

FAQ

What is Mercedes’ Drive Pilot technology, and how does it work?

Mercedes’ Drive Pilot is an autonomous driving system that assists drivers in certain conditions. It allows drivers to take their feet off the pedals, let go of the steering wheel, and even take their eyes off the road while the vehicle maintains control. Unlike some other systems, Drive Pilot permits continuous eye-off-the-road operation until it alerts the driver to take over.

What sets Mercedes’ Drive Pilot apart from other autonomous driving technologies?

The unique feature of Mercedes’ Drive Pilot is its continuous eye-off-the-road operation, distinguishing it from other systems that may require more frequent driver engagement. This sets it apart from technologies like Tesla’s Full Self Driving and General Motor’s Super Cruise.

Why are turquoise blue lights used in Mercedes’ Drive Pilot system?

Turquoise blue lights are used to serve as a visual indicator that the vehicle is operating in “conditionally autonomous” mode. This color was selected for its eye-catching and easily distinguishable nature. The Society of Automotive Engineers recommends this shade of blue for autonomous vehicle operation.

Where are the turquoise blue lights placed on the vehicle?

The turquoise blue lights are strategically placed around the taillights and headlights, making them visible from both the front and back of the vehicle. They are designed to alert passing drivers and law enforcement that the vehicle is under fully automated control.

What is the functionality of Mercedes’ Drive Pilot system, and where can it be used?

Drive Pilot is designed for use in traffic jams on selected major highways, where vehicles are traveling at speeds below 40 miles per hour. In these conditions, the system takes care of driving tasks, allowing the driver to engage in other activities. However, the system has limitations and will alert the driver to take over when necessary.

What safety features are in place to ensure driver attentiveness during Drive Pilot operation?

Drive Pilot includes sensors that monitor the driver to ensure they remain attentive and do not fall asleep. This safety feature is crucial to prevent potential accidents and maintain the driver’s responsibility during autonomous operation.

Where is Mercedes’ Drive Pilot system approved and available?

Drive Pilot has gained approval for use in California and Nevada. It will be available on Mercedes S-class and EQS models in these states starting in early 2024. However, the technology will not function on highways outside of California and Nevada due to varying approval and regulations in different regions.

Featured Image Credit: Photo by Ambitious Studio* – Rick Barrett; Unsplash – Thank you!

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Sports Illustrated CEO Fired CEO After AI Debacle https://www.smallbiztechnology.com/archive/2023/12/sports-illustrated-ceo-fired-ceo-after-ai-debacle.html/ Tue, 12 Dec 2023 17:09:51 +0000 https://www.smallbiztechnology.com/?p=64639 In a shocking turn of events, digital publisher The Arena Group, which includes renowned brands like Sports Illustrated and The Street, has fired its Chief Executive Officer (CEO), Ross Levinsohn, following a series of controversies. The ouster came after Sports Illustrated was embroiled in a scandal involving the publication of articles with fake author names […]

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In a shocking turn of events, digital publisher The Arena Group, which includes renowned brands like Sports Illustrated and The Street, has fired its Chief Executive Officer (CEO), Ross Levinsohn, following a series of controversies. The ouster came after Sports Illustrated was embroiled in a scandal involving the publication of articles with fake author names and AI-generated profile photos. This article delves into the details of the incident, explores the implications, and provides insights into the future of The Arena Group.

The AI-Generated Author Controversy

The debacle that led to the termination of Ross Levinsohn began when it was discovered that Sports Illustrated had been publishing articles with fictitious author names and AI-generated profile photos. The use of artificial intelligence to generate content raised concerns about the authenticity and integrity of the publication. While The Arena Group declined to provide further details about the incident, it became clear that swift action was required to address the fallout from this scandal.

The C-Suite Bloodbath

As a result of the AI debacle, The Arena Group underwent a significant restructuring of its executive team. In addition to the firing of CEO Ross Levinsohn, three other major executives were also let go. Operations President and Chief Operating Officer Andrew Kraft, Media President Rob Barrett, and Corporate Counsel Julie Fenster were all terminated. These changes indicate a significant shakeup within the company’s leadership, raising questions about the future direction of The Arena Group.

The Interim CEO and Majority Stakeholder

Following the termination of Ross Levinsohn, The Arena Group appointed Manoj Bhargava as the interim CEO. Bhargava, best known as the founder of 5-Hour Energy and a majority stakeholder in The Arena Group, will take on the responsibility of leading the company through this challenging period. The appointment of Bhargava suggests a desire for stability and strategic guidance during this tumultuous time for the organization.

The Future of The Arena Group

Despite the recent controversies and executive shakeup, The Arena Group remains committed to the continued operation of its media brands, including Sports Illustrated. Vince Bodiford, a spokesperson for Manoj Bhargava, stated that each brand would continue to operate with its respective management team. The company aims to take a broad view of its operations, focusing on improving the overall business. While the allegations of AI-generated articles have been brought up, no further comments have been made on the matter.

Implications for Sports Illustrated

The scandal surrounding Sports Illustrated’s use of AI-generated content raises serious questions about the publication’s credibility and journalistic integrity. Readers depend on trustworthy and authentic reporting, and the use of AI to generate articles undermines this trust. The repercussions of this incident may lead to a decline in readership and a tarnished reputation for Sports Illustrated. Rebuilding trust will be crucial for the publication’s future success.

Lessons Learned and the Importance of Ethics

The AI debacle at The Arena Group serves as a stark reminder of the importance of ethics in the digital publishing industry. While AI technology has the potential to streamline operations and enhance efficiency, it must be used responsibly and ethically. Companies must prioritize transparency, accuracy, and authenticity to maintain the trust of their audience. The incident also highlights the need for robust editorial oversight to prevent lapses in quality control.

Looking Ahead: Ethical AI Implementation

In the wake of the AI controversy, it is imperative for The Arena Group, and the industry as a whole, to establish clear guidelines and ethical frameworks for the use of AI in content creation. Striking a balance between automation and human involvement is essential to ensure the accuracy and integrity of published material. Companies should invest in training and educating their staff on the responsible use of AI technology to avoid future mishaps.

See first source: CNN

FAQ

Q1: What led to the firing of The Arena Group’s CEO, Ross Levinsohn, and the restructuring of its executive team?

A1: The firing of Ross Levinsohn and the restructuring of the executive team followed the discovery that Sports Illustrated had been publishing articles with fictitious author names and AI-generated profile photos. This raised concerns about the authenticity and integrity of the publication, leading to a significant shakeup within the company.

Q2: Who is Manoj Bhargava, and why was he appointed as the interim CEO of The Arena Group?

A2: Manoj Bhargava is the founder of 5-Hour Energy and a majority stakeholder in The Arena Group. He was appointed as the interim CEO to provide stability and strategic guidance during this challenging period for the organization following the termination of Ross Levinsohn.

Q3: What is the future outlook for The Arena Group and its media brands, including Sports Illustrated?

A3: Despite the recent controversies and leadership changes, The Arena Group remains committed to the continued operation of its media brands. Each brand, including Sports Illustrated, will continue to operate with its respective management team. The company aims to focus on improving its overall business operations.

Q4: How will the scandal impact Sports Illustrated’s credibility and reputation?

A4: The scandal surrounding Sports Illustrated’s use of AI-generated content raises concerns about the publication’s credibility and journalistic integrity. It may lead to a decline in readership and a tarnished reputation. Rebuilding trust will be crucial for the publication’s future success.

Q5: What lessons can be learned from The Arena Group’s AI debacle, and what is the importance of ethics in digital publishing?

A5: The AI controversy highlights the importance of ethics in the digital publishing industry. It serves as a reminder that AI technology must be used responsibly and ethically. Companies must prioritize transparency, accuracy, and authenticity to maintain audience trust. Robust editorial oversight is also essential to prevent lapses in quality control.

Q6: What steps can The Arena Group and the industry take to ensure the ethical use of AI in content creation moving forward?

A6: In the wake of the AI controversy, it is crucial for The Arena Group and the industry to establish clear guidelines and ethical frameworks for the use of AI in content creation. Striking a balance between automation and human involvement is essential to ensure accuracy and integrity. Companies should invest in training and educating their staff on the responsible use of AI technology to avoid future mishaps.

Featured Image Credit: Photo by Maxim Hopman; Unsplash – Thank you!

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Macy’s Receives $5.8 Billion Buyout Offer: What You Need to Know https://www.smallbiztechnology.com/archive/2023/12/macys-receives-5-8-billion-buyout-offer-what-you-need-to-know.html/ Mon, 11 Dec 2023 13:23:01 +0000 https://www.smallbiztechnology.com/?p=64628 Macy’s, one of the most iconic department stores in the United States, has recently received a buyout offer of $5.8 billion. This offer, made by Arkhouse Management and Brigade Capital Management, values the retailer at $21 per share. While Macy’s has been struggling in recent years to keep up with online competitors, this buyout offer […]

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Macy’s, one of the most iconic department stores in the United States, has recently received a buyout offer of $5.8 billion. This offer, made by Arkhouse Management and Brigade Capital Management, values the retailer at $21 per share. While Macy’s has been struggling in recent years to keep up with online competitors, this buyout offer presents an opportunity for the company to turn its fortunes around.

The Offer and Valuation

The offer made by Arkhouse Management and Brigade Capital Management values Macy’s at $5.8 billion, or $21 per share. This represents a premium for the department store, which has seen its stock price decline by approximately 17% since the start of the year. However, the offer could potentially be increased based on further due diligence.

Macy’s Struggles and Turnaround Efforts

In recent years, Macy’s has faced significant challenges in the retail industry. The rise of online shopping and increased competition from direct-to-consumer brands has impacted the company’s sales. Despite its efforts to draw customers back to its brick-and-mortar stores, Macy’s has seen a decline of 7% in sales year over year.

To combat these challenges, Macy’s has implemented various turnaround efforts. In October, the company announced the opening of 30 new store locations at strip malls, in an attempt to pivot away from traditional shopping malls. Additionally, Macy’s has focused on promoting sales at brands it owns, such as Bloomingdale’s and Bluemercury, which have shown more promising performance compared to the namesake Macy’s chain.

Acquisition Target in a Shifting Retail Landscape

Macy’s has become an attractive acquisition target due to its struggles and the changing retail landscape. Not only does the company face competition from online retailers, but it also competes with brands that prefer selling their products directly to consumers rather than wholesale through department stores. This shift in consumer behavior has put pressure on traditional retailers like Macy’s to adapt and find innovative ways to attract customers.

Industry Headwinds and Resilient Online Shopping

The retail industry as a whole has faced headwinds, with volatile interest rates and high inflation affecting consumers’ spending habits. However, online shopping has proven to be resilient, especially during key shopping events like Black Friday and Cyber Monday. While consumer spending online has remained robust, the outlook for the holiday season is still uncertain, as several retailers have issued cautious fourth-quarter outlooks.

The Potential Impact of the Buyout Offer

If the buyout offer is successful, it could have a significant impact on Macy’s and its future. Arkhouse Management and Brigade Capital Management, with their expertise in real estate investment and asset management, respectively, could bring fresh perspectives and strategies to revitalize the company. This injection of capital and expertise could help Macy’s regain its competitive edge and position in the retail market.

See first source: CNBC

FAQ

1. What is the buyout offer that Macy’s has received?

  • Macy’s has received a buyout offer of $5.8 billion from Arkhouse Management and Brigade Capital Management, valuing the retailer at $21 per share.

2. How does this offer compare to Macy’s recent stock performance?

  • The offer represents a premium for Macy’s, as the company’s stock price has declined by approximately 17% since the beginning of the year.

3. Is there a possibility that the offer may be increased?

  • Yes, the offer could potentially be increased based on further due diligence by the acquiring parties.

4. Why has Macy’s been facing challenges in recent years?

  • Macy’s has encountered difficulties due to the rise of online shopping and increased competition from direct-to-consumer brands, resulting in a decline of 7% in sales year over year.

5. What turnaround efforts has Macy’s implemented to address these challenges?

  • Macy’s has opened 30 new store locations at strip malls and focused on promoting sales at its owned brands, such as Bloomingdale’s and Bluemercury, in an attempt to adapt to the changing retail landscape.

6. Why has Macy’s become an attractive acquisition target?

  • Macy’s struggles and the evolving retail landscape have made it an attractive acquisition target, as the company faces competition from online retailers and brands selling directly to consumers.

7. How has the retail industry as a whole been affected by recent economic factors?

  • The retail industry has faced headwinds, with volatile interest rates and high inflation affecting consumer spending habits. However, online shopping has remained resilient, especially during key shopping events like Black Friday and Cyber Monday.

8. What potential impact could the buyout offer have on Macy’s?

  • If the buyout offer is successful, it could significantly impact Macy’s future. Arkhouse Management and Brigade Capital Management, with their expertise, could bring fresh strategies and capital to help Macy’s regain its competitive edge in the retail market.

Featured Image Credit: Photo by Nick Sarvari; Unsplash – Thank you!

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5 Types of Tech to Help You Better Reach Your Audience https://www.smallbiztechnology.com/archive/2023/12/5-types-of-tech-to-help-you-better-reach-your-audience.html/ Mon, 11 Dec 2023 13:01:02 +0000 https://www.smallbiztechnology.com/?p=64612 So you’ve developed a great product and put together a solid business model. Now, it’s time to get that product out to potential customers. Implementing the right technology will help you find and connect with your target consumers. Here are five powerful types of tech that will enable your brand to reach your audience more […]

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So you’ve developed a great product and put together a solid business model. Now, it’s time to get that product out to potential customers. Implementing the right technology will help you find and connect with your target consumers. Here are five powerful types of tech that will enable your brand to reach your audience more effectively.

1. SEO and Content Marketing Tools

Search engine optimization tools work to improve your site’s ranking on Google’s search engine results page using a variety of strategies. These tools can help you improve the quality of the content on your website as well. Since so many consumers turn to search engines to find new businesses, a high SERP ranking allows you to reach them more quickly. Ranking well on Google likewise conveys that your brand is a trusted authority and leader.

SEO tools will assist you in identifying keywords to include in your website’s landing pages, blog posts, and other content. With these keywords, you can build out your site’s content pillars and identify topics that are relevant to your target audience. These tools also help you monitor your site’s performance and compare your strategy to that of your competitors.

In addition, SEO tools can assist you with off-page optimization strategies. This technology lets you monitor the performance of existing backlinks and find new prospects. On top of that, you can use these tools to keep up with algorithm changes and ensure that your site is structured well for SEO.

2. Email Automation

Email updates are an effective way to communicate directly with both leads and existing customers. Building your email marketing strategy manually is complex and time-consuming, however. Email automation technology enables you to build, monitor, and customize your campaigns faster.

There are a variety of email marketing tools on the market to choose from, some of them offered on a freemium basis. Many of these tools offer intuitive drag-and-drop email builders, list management, and campaign performance tracking.

Automated features take your campaigns a step further. Many email automation tools integrate directly with your online store to send follow-up emails to your leads and customers. Some of these tools can automatically segment customers based on their onsite and past purchasing behavior. Email segmentation lets you adjust your messages based on where customers are in their buyer’s journey.

3. Social Media Analytics

Social media platforms like Instagram, Facebook, LinkedIn, and TikTok allow you to get creative with your marketing. Since many consumers spend time on social media every day, these platforms offer the opportunity to connect with your audience authentically. Social media analytics tools make it easy to build a campaign and track your performance.

These analytics tools will analyze the traffic for each new post, showing you the demographics of your viewers and how they’ve found your posts. With this information, you can optimize future content and improve its performance. Social media analytics tools will help you manage sponsored posts and track conversions, too.

While building your social media campaign, you can use social media tools to create and schedule posts ahead of time. Such features make it easy to post at optimal times of day for your audience. These tools also allow multiple team members to work on your social media campaign at the same time.

4. Chatbots

Automated chatbots enable you to approximate an in-store customer service experience when you’re selling online. They welcome visitors to your website and can answer a variety of questions. These chatbots are powered by artificial intelligence and work on websites and mobile apps.

Chatbots help customers find products and solve basic problems right away, and they’re available 24 hours per day. In most instances, there’s no need to wait for a human customer service representative. In cases where chatbots can’t solve a customer’s problem, they’ll forward the message to the correct person to follow up.

Many chatbots are available in multiple languages to cater to a wider audience. You can also create custom chatbot flows to reflect your business model. The most advanced chatbots will integrate with other marketing tools to capture leads and track analytics.

5. Webinar and Virtual Event Platforms

Video communication technology has improved drastically over the last decade. Indeed, during the COVID-19 pandemic, video calls rapidly became the new normal. As a result of this widespread familiarity with videoconferencing capabilities, webinar tools have become an excellent way to connect with customers around the world. They’ve become particularly popular among B2B brands, given that 91% of B2B professionals say webinars are their preferred type of content.

Webinar tools allow you to deliver high-quality video presentations and host online meetings with prospects. Text chats and breakout sessions let webinar attendees interact one-on-one. Many platforms also offer screen sharing, Q&A features, and surveys for a more enhanced experience.

With this technology, you have the option to record your webinars and repurpose them later. Webinars make excellent source material for YouTube and other social media platforms. Repurposing webinar content for other channels will help you build brand recognition and share your expertise with an even wider audience.

Final Thoughts

When it comes to building a successful marketing strategy, marketers have almost endless options — among them, robust tech solutions. Today, implementing advanced technology is essential to reach your target audience. With the technologies discussed above, you won’t just build brand awareness. You’ll learn about your customers’ preferences so you can customize your marketing strategy in ways that best resonate with them.

 

Featured image provided by Matheus Bertelli; Pexels; Thanks!

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Anti-Woke Beer Company Collaborates with Riley Gaines https://www.smallbiztechnology.com/archive/2023/12/anti-woke-beer-company-collaborates-with-riley-gaines.html/ Thu, 07 Dec 2023 18:38:09 +0000 https://www.smallbiztechnology.com/?p=64621 In a bold move aimed at challenging the influence of wokeism, Conservative Dad’s Ultra Right Beer has partnered with women’s sports advocate Riley Gaines to release the “Real Women of America” 2024 Calendar. This groundbreaking calendar is the first of its kind, specifically showcasing the most beautiful conservative women in America. The calendar not only […]

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In a bold move aimed at challenging the influence of wokeism, Conservative Dad’s Ultra Right Beer has partnered with women’s sports advocate Riley Gaines to release the “Real Women of America” 2024 Calendar. This groundbreaking calendar is the first of its kind, specifically showcasing the most beautiful conservative women in America. The calendar not only celebrates conservative values but also aims to protect women’s sports from the extreme leftist ideology seeking to undermine women’s athletics.

Taking a Stand Against Wokeism in Women’s Sports

The release of the “Real Women of America” 2024 Calendar marks yet another step in Conservative Dad’s Ultra Right Beer’s mission to combat the encroachment of wokeism. The company’s CEO, Seth Weathers, has been vocal about his opposition to the controversial promotion of transgender influencer Dylan Mulvaney by Bud Light, which sparked a viral video response on social media. Weathers believes that men can never replace the beauty and strength of women in America, and this calendar serves as a reminder of that fact.

The Calendar – Showcasing Conservative Women

The limited-edition calendar features prominent conservative women who have made significant contributions to various fields. Notable personalities included in the calendar are women’s sports advocate Riley Gaines, conservative activist Peyton Drew, political commentator Dana Loesch, political candidate Kim Klacik, conservative writer Sara Gonzales, and social media influencer Ashley St. Clair, among others. These women represent the strength, beauty, and resilience of conservative values in America.

Supporting Women’s Sports

Conservative Dad’s Ultra Right Beer is committed to supporting the cause of protecting women’s sports from the influence of extreme leftist ideology. To that end, the company has pledged to donate 10% of the sales from the calendar to the Riley Gaines Center, an organization dedicated to safeguarding the integrity of women’s athletics. By channeling a portion of the proceeds towards this cause, Conservative Dad’s Ultra Right Beer aims to make a tangible impact and raise awareness about the importance of preserving women’s sports.

Challenging Controversial Narratives

The release of the “Real Women of America” 2024 Calendar has sparked both support and criticism. However, Seth Weathers and Conservative Dad’s Ultra Right Beer remain steadfast in their commitment to challenging controversial narratives surrounding gender and identity. Weathers clarifies that the calendar is not intended to discredit transwomen, but rather to emphasize the unique qualities and contributions of biological women. The company believes that it is essential to engage in open and honest conversations about these issues without fear of backlash or censorship.

The Rise of Conservative Dad’s Ultra Right Beer

Conservative Dad’s Ultra Right Beer has gained significant traction since its inception. It emerged as an alternative to Bud Light after the latter faced backlash for its promotion of transgender influencer Dylan Mulvaney. Weathers’ viral video response, which garnered over 46 million views, struck a chord with many who felt that their conservative values were being undermined. The creation of the “Real Women of America” 2024 Calendar further solidifies the brand’s commitment to celebrating conservative principles and challenging the prevailing woke narrative.

Reviving Traditional Beer Branding

Conservative Dad’s Ultra Right Beer’s collaboration with Riley Gaines for the “Real Women of America” calendar represents a return to the traditional branding of beer companies. Weathers believes that beer companies should focus on great beer, American patriotism, fast cars, and beautiful real women. By harkening back to these classic elements, Conservative Dad’s Ultra Right Beer aims to revitalize the beer industry, offering a unique alternative to consumers who may feel disillusioned by the current state of affairs.

A Call to Action Against Big Corporations

The release of the “Real Women of America” 2024 Calendar is not just about celebrating conservative values; it is also a call to action against big corporations that may not align with those values. Conservative Dad’s Ultra Right Beer encourages consumers not only to speak out against Bud Light but also to boycott all Anheuser-Busch products. This opportunity for conservatives to make their voices heard and challenge corporate influence is seen as a crucial step towards reclaiming their values and creating a more balanced marketplace.

The Impact and Future of Conservative Dad’s Ultra Right Beer

Conservative Dad’s Ultra Right Beer has experienced significant success since its launch, with projected sales of $1 million. The brand’s rapid growth and widespread support demonstrate that there is a demand for a beer company that aligns with conservative values and challenges the woke narrative. As the brand continues to expand its product line and engage in initiatives that resonate with its target audience, it is poised to make a lasting impact on the beer industry and beyond.

See first source: Fox Business

FAQ

1. What is the “Real Women of America” 2024 Calendar, and what is its purpose?

The “Real Women of America” 2024 Calendar is a limited-edition calendar created by Conservative Dad’s Ultra Right Beer. Its purpose is to celebrate and showcase prominent conservative women who have made significant contributions to various fields while challenging the influence of wokeism in women’s sports.

2. Who are some of the notable personalities featured in the calendar?

The calendar features prominent conservative women, including women’s sports advocate Riley Gaines, conservative activist Peyton Drew, political commentator Dana Loesch, political candidate Kim Klacik, conservative writer Sara Gonzales, and social media influencer Ashley St. Clair, among others.

3. How does Conservative Dad’s Ultra Right Beer support women’s sports through this calendar?

The company pledges to donate 10% of the sales from the calendar to the Riley Gaines Center, an organization dedicated to safeguarding the integrity of women’s athletics. This donation aims to support the cause of protecting women’s sports from the influence of extreme leftist ideology.

4. What message does Conservative Dad’s Ultra Right Beer aim to convey with the calendar?

The calendar is intended to emphasize the unique qualities and contributions of biological women and celebrate conservative values. It does not seek to discredit transwomen but encourages open and honest conversations about gender and identity issues without fear of backlash or censorship.

5. How has Conservative Dad’s Ultra Right Beer gained prominence in recent times?

The brand gained traction as an alternative to Bud Light after Bud Light’s promotion of transgender influencer Dylan Mulvaney sparked controversy. Conservative Dad’s Ultra Right Beer’s CEO, Seth Weathers, posted a viral video response that resonated with many who felt their conservative values were being undermined.

6. How does Conservative Dad’s Ultra Right Beer aim to revive traditional beer branding?

The brand aims to return to classic elements of beer branding, including American patriotism, fast cars, and celebrating real women. By embracing these traditional themes, it seeks to provide an alternative for consumers who may feel disillusioned by the current state of beer marketing.

7. What is the call to action mentioned in the article against big corporations?

Conservative Dad’s Ultra Right Beer encourages consumers not only to speak out against Bud Light but also to boycott all Anheuser-Busch products. This call to action is a way for conservatives to make their voices heard and challenge corporate influence that may not align with their values.

8. What is the projected impact and future of Conservative Dad’s Ultra Right Beer?

The brand has experienced significant success with projected sales of $1 million. As it continues to expand its product line and engage in initiatives that resonate with its target audience, it is poised to make a lasting impact on the beer industry and beyond, offering a unique alternative for consumers who share conservative values.

Featured Image Credit: Photo by Wil Stewart; Unsplash – Thank you!

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3 Growth Tips for Startup CEOs in 2024 and Beyond https://www.smallbiztechnology.com/archive/2023/12/3-growth-tips-for-startup-ceos-in-2024-and-beyond.html/ Thu, 07 Dec 2023 17:35:20 +0000 https://www.smallbiztechnology.com/?p=64613 Starting a small business is hard. Roughly 20% fail within the first year of their startup, and more follow suit year after year. CEOs face an incredible amount of pressure on their shoulders not only to sustain their business but also to grow it. Many find their wheels spinning, especially in challenging economic times. The […]

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Starting a small business is hard. Roughly 20% fail within the first year of their startup, and more follow suit year after year. CEOs face an incredible amount of pressure on their shoulders not only to sustain their business but also to grow it. Many find their wheels spinning, especially in challenging economic times.

The economic climate is rocky at best, and trends are constantly changing. Marketing tactics can feel like an expensive game of catch-up. Because of the ever-changing nature of trends, it is crucial to scale by blending trend-resistant and trend-adaptive tactics. The numbers are grim, but rest assured, breaking out of the mold is entirely possible. This article will cover three tips found in small business books that can help CEOs find their avenue of growth and tackle the transition out of the “small business” stage.

1. Practice Discipline

Many CEOs struggle financially and strategically transitioning from the “small business” stage to achieving scalable growth. In her bestselling book Bigger and Better: A Playbook for Quickly Scaling Your Small Company with Limited Resources,” multi-industry C-Suite executive Esther Kestenbaum Prozan speaks to the role of discipline in achieving lean growth. Prozan’s playbook points out that the policies and procedures CEOs put in place for their business operations are only useful if followed. Many small businesses simply bend the rules and betray their set guidelines to avoid conflict for fear of losing a sale. The truth is this practice can put a swift drain on your enterprise value.

Saying “yes” to something that should probably be a “no” is a common snare for small businesses. The “yes” may have been easy, but declining may have provided additional growth opportunities. Having the discipline to adhere to operational guidelines, regardless of external pressures, will pave the way for plenty of future “yes” moments.

2. Embrace Innovation

Technology is constantly evolving; therefore, your business must have that layer of flexibility. Artificial Intelligence (AI) allows CEOs to give their time to more tasks by allowing AI to improve customer experience (CX), analyze data, and perform other repetitive tasks. Implementing chatbots and the like can immediately impact your available time as a CEO and your employees to focus on more tedious tasks requiring human touch and expertise.

The Innovator’s Dilemmaby Clayton Christensen discusses the importance of disruptive innovation in a successful business’s life cycle. Embracing innovation and being agile in response to evolving technologies is a full-time job, but it will prove its worth year after year. As a CEO, you are responsible for fostering your team’s daily environment. Creating an environment that embraces both innovation and change is a great thing. This creates a new layer of trust in your employees that you want the best for them and the business.

3. Build Strong Relationships

Creating relationships is the center of all growth methodology because of its lasting impact. Someone may not be a fit as a customer right now, but that doesn’t mean they won’t be in the future. Those relationships can potentially blossom into future business and referrals. Making it a priority to build relationships without asking for something in return is imperative to setting the foundation for future growth.

InThe Relationship Economy: Building Stronger Customer Connections in the Digital Age,” John DiJulius discusses strategies for fostering lasting relationships and positioning yourself as a thought leader. Through thought leadership, businesses can position themselves in a way that creates lasting relationships with their current and future customers. This can be done by creating and sharing valuable online and offline content. The idea is that if you have established yourself as an authority in your sphere of influence, people will return to receive value from you time and time again. And, when the time comes for a customer to need your product or service, you’ll be top of mind.

Accepting the Challenges of a Startup in 2024

With today’s entrepreneurial challenges, CEOs must learn from the experiences and wisdom of other seasoned business professionals. Growth, often non-linear, unfolds uniquely for each venture. Yet, the wisdom shared here applies to almost any venture.

That’s because sustained growth transcends industries; it necessitates a shift in perspective. CEOs navigating this ever-evolving landscape must ground their compass in discipline, innovation, and nurturing relationships. It’s not about a fixed formula for success but rather maximizing a business’s intrinsic value. It is up to the CEO and leadership to capitalize on that value to move their business forward in 2024 and the years to come.

 

Featured image provided by Startup Stock Photos; Pexels; Thanks!

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Disney CEO Admits Movies Overly Focused On Message https://www.smallbiztechnology.com/archive/2023/11/disney-ceo-admits-movies-overly-focused-on-message.html/ Thu, 30 Nov 2023 17:42:58 +0000 https://www.smallbiztechnology.com/?p=64593 Bob Iger, CEO of Disney, recently expressed that the company has overly emphasized messaging in its movies, detracting from the quality of storytelling. This acknowledgement was part of a broader discussion at the New York Times DealBook Summit in New York City, where Iger spoke alongside NYT Columnist Andrew Ross Sorkin. Iger emphasized the need […]

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Bob Iger, CEO of Disney, recently expressed that the company has overly emphasized messaging in its movies, detracting from the quality of storytelling. This acknowledgement was part of a broader discussion at the New York Times DealBook Summit in New York City, where Iger spoke alongside NYT Columnist Andrew Ross Sorkin.

Iger emphasized the need for Disney to prioritize entertainment over messaging. He noted that during his absence in 2022, the company’s focus shifted too much towards messaging. Iger, who oversaw creative aspects in 2020 and 2021, plans to reduce the number of Disney films to enhance their quality. He stressed that engaging storytelling should be Disney’s foremost goal, a sentiment he has reiterated to his creative teams and partners.

Disney’s storytelling approach, which has historically blended positive morals, faced criticism from Republican politicians like Florida Gov. Ron DeSantis and Sen. Ted Cruz, particularly for the inclusion of LGBTQ+ characters in recent movies like “Lightyear,” “Strange World,” and “Elemental.” Despite these controversies, Iger is committed to returning Disney to its roots of captivating storytelling.

In response to recent underperformances at the box office, notably with films like “The Marvels” and “Wish,” Disney is under pressure to improve its business and increase its stock value. This situation has prompted Nelson Peltz’s Trian Fund Management to propose new directors to Disney’s board, signaling a lack of investor confidence and the need for strategic adjustments.

As part of these changes, Disney has introduced two new board members, James Gorman, former CEO of Morgan Stanley, and Jeremy Darroch, former CEO of Sky. This move comes as Disney prepares for a possible proxy battle, with board member Francis A. deSouza not seeking re-election at the upcoming annual meeting.

See first source: CNBC

FAQ

Q: What did Bob Iger say about Disney’s movies?

A: Bob Iger, Disney’s CEO, acknowledged that the company has been too focused on messaging in its movies, which has affected the quality of storytelling.

Q: Where did Iger discuss this issue?

A: Iger discussed this during the New York Times DealBook Summit in New York City, speaking alongside NYT Columnist Andrew Ross Sorkin.

Q: What is Disney’s new priority under Iger’s leadership?

A: Under Iger’s leadership, Disney is prioritizing entertainment and engaging storytelling over messaging in its movies.

Q: Did Iger mention any specific changes in Disney’s film production?

A: Yes, Iger plans to reduce the number of films Disney produces to focus on improving their quality.

Q: How did political figures react to Disney’s storytelling approach?

A: Disney faced criticism from Republican politicians like Florida Gov. Ron DeSantis and Sen. Ted Cruz for including LGBTQ+ characters in recent movies such as “Lightyear,” “Strange World,” and “Elemental.”

Q: What are Disney’s current business challenges?

A: Disney is facing business challenges due to underperforming box office results and a need to improve its stock value.

Q: What actions has Trian Fund Management taken regarding Disney?

A: Nelson Peltz’s Trian Fund Management has proposed nominating new directors to Disney’s board in response to recent business challenges and a perceived need for strategic adjustments.

Q: Who are the new board members recently named by Disney?

A: Disney named James Gorman, former CEO of Morgan Stanley, and Jeremy Darroch, former CEO of Sky, as new board members.

Q: Is there a change in Disney’s board composition for the upcoming annual meeting?

A: Yes, current board member Francis A. deSouza will not seek re-election at Disney’s upcoming annual meeting.

Featured Image Credit: Photo by Younho Choo; Unsplash – Thank you!

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Shein Files for US IPO: A Major Test of Investor Interest https://www.smallbiztechnology.com/archive/2023/11/shein-files-for-us-ipo-a-major-test-of-investor-interest.html/ Tue, 28 Nov 2023 15:02:16 +0000 https://www.smallbiztechnology.com/?p=64586 The fast-fashion company Shein has secretly filed for an IPO in the US, which has piqued the interest of analysts and investors. In May, Shein was valued at more than $60 billion, making it one of the most valuable Chinese-founded companies to go public in New York. This article will explore Shein’s plans for an […]

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The fast-fashion company Shein has secretly filed for an IPO in the US, which has piqued the interest of analysts and investors. In May, Shein was valued at more than $60 billion, making it one of the most valuable Chinese-founded companies to go public in New York. This article will explore Shein’s plans for an initial public offering (IPO), the difficulties it may encounter, and how it could affect the fashion industry.

Journey of Shein’s IPO

The mainland Chinese e-commerce startup Shein, which launched in 2012, has chosen Morgan Stanley, Goldman Sachs, and JPMorgan Chase to spearhead its initial public offering (IPO). Although the exact amount and value of the deal have not been announced just yet, Bloomberg stated that Shein had aimed for a float of up to $90 billion. Sometime in 2024 is when the IPO is predicted to be launched.

The idea of going public has been considered by Shein before. The 2020 U.S. initial public offering (IPO) was shelved by the company. Nonetheless, it appears that Shein has been prompted to reevaluate due to the present state of the market and investor sentiment.

Obstacles in the IPO Market

Although the IPO market is experiencing difficulties, the decision to go public has still not been made. Major companies’ recent underwhelming stock market debuts have lowered investor excitement. These companies include Birkenstock, a German sandal maker, and Instacart, an app that delivers groceries. Nevertheless, Shein might discover an accommodating market for its initial public offering (IPO) given the upbeat mood among investors as of late.

Even though the market is tough, senior portfolio manager Jason Benowitz of CI Roosevelt thinks investors will be interested in Shein because of its growth history and future prospects for increasing its market share. He stresses that investors should look at Shein’s finances to see if it can keep growing.

The Regulatory Investigation of Shein’s Supply Chains

One reason Shein has been so successful in the fast fashion market is because of its novel direct shipping approach. Shein keeps unsold stock and U.S. import taxes to a minimum by handling shipments straight from China to individual customers. The company has been able to gain market share from more conventional retailers, such as Gap, by offering products at affordable prices, thanks to this strategy.

Nevertheless, this tactic has also drawn criticism. There have been allegations of forced labor in Shein’s supply chain, and in August, sixteen Republican attorneys general petitioned the Securities and Exchange Commission to investigate. This regulatory worry further complicates the path to Shein’s initial public offering.

Market Position and Shein’s Rivals

In terms of the percentage of visitors who actually make a purchase, fast fashion retailer Shein is still behind industry leader Amazon, despite its meteoric rise to prominence. Shein also faces competition from other websites, like Temu.com. To broaden its customer base, Shein has teamed up with SPARC Group, a partnership between Simon Property, owner of malls, and Authentic Brands, owner of Forever 21.

Many see Shein as a promising investment opportunity due to its innovative retail strategy, competitive pricing, and ability to provide customers with trendy, yet affordable, clothing.

How Shein’s IPO Will Occur

According to Aequitas Research analyst Sumeet Singh, peaking interest rates and possible changes in U.S. regulations for small retailers are factors influencing Shein’s decision to access the capital markets. According to Singh, Shein could benefit from going public at the moment.

Future Plans for Shein

Investors and the fashion industry will be watching Shein’s progress with its initial public offering (IPO) plans with great interest. Market circumstances, investor mood, regulatory scrutiny, and Shein’s capacity to sustain its growth trajectory are a few of the variables that will determine the IPO’s success.

This is a great moment for Shein to go public because, despite the difficulties experienced by the IPO market recently, there is positive investor sentiment and the company has the potential for strong historical growth. Investors will evaluate Shein’s capacity to keep growing its customer base and shaking up the fashion industry by looking at its financials.

See first source: Reuters

FAQ

What is Shein’s plan regarding an initial public offering (IPO)?

Shein, the Chinese e-commerce startup, has secretly filed for an IPO in the US, aiming for a float of up to $90 billion. The IPO is predicted to be launched sometime in 2024.

Why has Shein decided to pursue an IPO now?

Shein had considered going public before but shelved its plans. It appears that the present state of the market and investor sentiment have prompted the company to reevaluate its decision. Despite challenges in the IPO market, Shein believes it may find a receptive market for its IPO due to recent positive investor sentiment.

What are the obstacles Shein might face in the IPO market?

The IPO market has been challenging recently, with some major companies experiencing underwhelming stock market debuts. However, senior portfolio manager Jason Benowitz believes that investors may be interested in Shein due to its growth history and future prospects. He suggests that investors should closely examine Shein’s financials to assess its growth potential.

What regulatory concerns could affect Shein’s IPO plans?

Shein has faced allegations of forced labor in its supply chain, prompting sixteen Republican attorneys general to petition the Securities and Exchange Commission to investigate. Regulatory scrutiny of its supply chains could complicate Shein’s path to an IPO.

How does Shein’s market position compare to its competitors?

Shein, while experiencing rapid growth, is still behind industry leader Amazon in terms of the percentage of website visitors who make purchases. It also faces competition from other websites, such as Temu.com. Shein has partnered with SPARC Group to expand its customer base.

What factors will determine the success of Shein’s IPO?

The success of Shein’s IPO will depend on various factors, including market circumstances, investor sentiment, regulatory scrutiny, and the company’s ability to sustain its growth trajectory. Investors will closely assess Shein’s financials and its potential to continue expanding its customer base and disrupting the fashion industry.

Featured Image Credit: Photo by freestocks; Unsplash – Thank you!

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Buying an Existing Business: Here’s What You Need to Know https://www.smallbiztechnology.com/archive/2023/11/buying-an-existing-business-heres-what-you-need-to-know.html/ Tue, 14 Nov 2023 20:56:26 +0000 https://www.smallbiztechnology.com/?p=64550 Buying an existing business might seem like a better investment than starting a new one from scratch. There will already be foundations in place you can build on, and your work will focus on expansion and growth. However, it can also be quite a risky move. How can you make sure the risks are minimal […]

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Buying an existing business might seem like a better investment than starting a new one from scratch. There will already be foundations in place you can build on, and your work will focus on expansion and growth.

However, it can also be quite a risky move. How can you make sure the risks are minimal and that the business you purchase is a sound one? Here’s what you need to know.

Determine Why You Want to Buy the Business

As Simon Sinek would say, start with why.

Why do you want to buy a business in the first place? Do you want to earn a lot of money? Do you want to become a proficient CEO? Do you want to resell it in a couple of years for a certain profit?

Your motivation will help you choose the kind and size of business to shop for.

You should also consider the following:

  • What industry should the business operate in? What kind of experience do you have in that industry, and what makes you think you will be able to run it well?
  • How can you benefit from this purchase? Does the business have a loyal customer base? Do they have a patent? Are they operating with significant profits? What’s their marketing and sales network like?
  • Can you run this business, and what will you need to do so? Will you need to hire new people and invest in production? Or will you need to lay people off and size down?
  • Finally, ask why the business is for sale. This is a conversation you will need to have with the current owner(s). Don’t blindly trust what they tell you. Try to figure out whether there is a sinister reason they’re trying to unload the business or whether they’re just moving on to other ventures.

Assess the Value of the Business

Once you are quite clear on the reasons behind your decision to purchase a business, you need to determine its value.

If you are a financial expert, you can do this on your own. You will need access to a lot of the financial statements from the business itself, and you will also need to look at the brand’s reviews, online presence, competitors, and so on.

You can also hire someone to do the valuation for you, in which case you will have to spend some money upfront before you even decide whether or not you want to buy that particular business.

Note that just because a business is not currently profitable doesn’t mean that you can’t turn things around. With better management or marketing, you could quickly start to earn a significant profit. Consider how much risk you’re willing to take and how much effort you’re willing to invest in the growth of a business.

Assess the Health of the Industry

On top of examining the health of the business itself, you should also take a look at the health of the entire industry or sector.

You don’t want to invest in a niche that is about to go under or that is likely to experience financial or operational difficulties in the near future. This will only make your job harder, and if this is your first business, you want to make the ride as smooth as possible.

A good way to gauge the health of an industry is to check out the stock market. Let’s say you want to buy a manufacturing business. Take a look at the stock performance of stocks in the manufacturing sector. Examine both large and small companies and see how their shares are trending.

If you notice a sudden dip or rise, try to uncover its cause. It may be innocent enough (for example, a major broker may have spoken on the news about the best shares to buy), but it may also be a predictor of future trouble.

Choose the Ideal Financing Option

Once you’ve found the business you would like to buy, the question of whether or not you can afford it will naturally arise.

There are numerous ways you can finance your venture. Of course, you can put up your own money if you have enough laid by to complete the deal. You can also look for co-investors who will put up their own funds and help you run and manage the business.

You can look into getting a loan, too, especially if you need a significant financial boost to make the purchase happen. Different banks will have different interest and payment rates, so you should shop around and see who can offer the best deal.

Finally, you can also look at investors who only want to see a monetary return and would let you make all the decisions yourself. Finding good search fund investors can be a great option, as you can quickly get access to even large sums of money, helping you bridge the gap.

Close the Deal

Once you’ve found the business you want to buy, determined its value, and agreed on a fair price, you will need to handle the following steps:

  • Craft and sign a bill of sale. This is the document that will prove the sale of the business, transferring ownership of all of its assets to you.
  • Sign a new lease if you are also taking over business premises. The landlord should be able to negotiate new terms if they want to, and you need to make sure that the new terms suit the way you will manage the business.
  • If the business has any vehicles registered, you will also need to take ownership of them. Make sure all relevant forms are signed at the time of sale.
  • If the business has any patents, or more likely, trademarks and copyrights, you will need to sign several forms to transfer them to you.
  • You should also ask the former owner to sign a non-compete. This is standard practice, and it can save you a lot of trouble down the line. A non-compete means that the previous owner won’t be able to start a competing business right across the street from you, so to speak.
  • In case the former owner is staying on as an employee, make sure you sign all the proper contracts and agreements with them at the time of sale.
  • Check to see how you need to handle any employment contracts with all the other employees, too, or if they will remain in force as they stand.

Wrapping Up

Now that you know how to determine whether a business is a sound investment or not, you can start looking at businesses for sale. Remember to carefully vet all information, double-check figures, and think each step through. It’s a major decision you’re making, so take as much time as you need to ensure you’re making the right one.

 

Featured image provided by Andrea Piacquadio; Pexels; Thanks!

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The Rise of ‘Tipflation’: Americans’ Changing Attitudes Towards Tipping https://www.smallbiztechnology.com/archive/2023/11/the-rise-of-tipflation-americans-changing-attitudes-towards-tipping.html/ Tue, 14 Nov 2023 16:50:38 +0000 https://www.smallbiztechnology.com/?p=64547 Tipping has long been ingrained in American culture as a way to show appreciation for good service in restaurants and bars. However, in recent years, there has been a significant shift in the tipping landscape. Americans are increasingly finding themselves faced with the expectation to tip in a wide range of service industries, from takeout […]

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Tipping has long been ingrained in American culture as a way to show appreciation for good service in restaurants and bars. However, in recent years, there has been a significant shift in the tipping landscape. Americans are increasingly finding themselves faced with the expectation to tip in a wide range of service industries, from takeout establishments to hair salons. This phenomenon has been dubbed ‘tipflation’ and is causing many Americans to grow wary of this evolving tipping culture.

A Growing Expectation to Tip

According to a survey conducted by the Pew Research Center in August 2023, a broad majority of Americans feel that they are being asked to tip service workers more frequently than in the past. Approximately 72% of U.S. adults believe that tipping is expected in more places today than it was five years ago. This sentiment cuts across demographics and is partly attributed to the adoption of technology such as point-of-sale tablets, apps, and digital kiosks, which make it easier for businesses to prompt customers for tips.

Confusion and Lack of Consensus

While Americans are increasingly being asked to tip, there is relatively little confidence when it comes to knowing when and how much to tip for different services. Only about a third of Americans find it easy to know whether or how much to tip. Furthermore, there is no consensus on whether tipping is a voluntary choice or an expected obligation. Approximately 21% of Americans view tipping as a choice, while 29% consider it an obligation. The majority, 49%, believe that it depends on the situation, highlighting the lack of a unified set of rules or expectations.

Businesses Suggesting Tip Amounts

To further complicate the matter, businesses have started suggesting tip amounts to their customers, either on the bill or through checkout screens. However, this practice does not sit well with most Americans. The Pew Research Center survey found that 40% of Americans oppose businesses suggesting tip amounts, while only 24% favor it. Another 32% neither favor nor oppose the practice. Interestingly, older Americans tend to feel most negatively about tip suggestions, with 47% of those aged 65 and older opposing them.

Varying Attitudes Among Age Groups

Attitudes towards tip suggestions vary among different age groups. While older Americans tend to oppose them, young adults under 30 are split in their views, with roughly equal shares favoring, opposing, or having no opinion on tip suggestions. This discrepancy in attitudes reflects the evolving nature of tipping culture and highlights the need for businesses to consider the preferences of different demographics when implementing tipping practices.

Tipping Habits in Specific Industries

Despite the confusion and lack of consensus surrounding tipping, there are certain industries where a clear majority of Americans still favor tipping. The survey conducted by Pew Research Center revealed that 92% of adults always or often leave a tip when dining at a sit-down restaurant. Similarly, 78% of adults do so when getting a haircut. On the other hand, buying a beverage at a coffee shop or eating at a takeout restaurant with no servers had the least support for tipping, with only 25% and 12% of adults always or often tipping, respectively.

The Importance of Service Quality

When it comes to deciding whether and how much to tip, the quality of service plays a significant role for the majority of Americans. Approximately 77% of adults consider the quality of service they receive as a major factor in determining their tipping behavior. This finding underscores the importance of providing exceptional service in order to receive gratuities.

See first source: Fox Business

FAQ

Q1: Why has tipping become more common in different industries?

A1: Tipping has expanded due to technology like point-of-sale tablets and digital kiosks. These tools make it easier for businesses to ask for tips.

Q2: Do most Americans find it easy to know when and how much to tip?

A2: No, only about a third of Americans find it easy to decide when and how much to tip in various situations.

Q3: Is tipping considered a choice or an obligation in the U.S.?

A3: Opinions vary. 21% view it as a choice, 29% as an obligation, and 49% say it depends on the situation.

Q4: How do Americans feel about businesses suggesting tip amounts?

A4: 40% oppose businesses suggesting tip amounts, 24% favor it, and 32% have no strong opinion. Older Americans, in particular, tend to oppose these suggestions.

Q5: Do attitudes towards tipping suggestions vary by age?

A5: Yes, older Americans generally oppose tip suggestions, while young adults under 30 have mixed views.

Q6: Which industries do Americans commonly tip in?

A6: Americans mostly tip in sit-down restaurants (92%) and when getting haircuts (78%). Tipping is less common in coffee shops and takeout restaurants.

Q7: How important is service quality in determining tips?

A7: Service quality is a major factor for about 77% of adults when deciding to tip and how much.

Q8: Are Americans tipping more frequently now than in the past?

A8: Yes, 72% of U.S. adults believe they are asked to tip more frequently now compared to five years ago.

Q9: Does the Pew Research Center survey reflect a unified stance on tipping?

A9: No, the survey highlights a lack of consensus and varying attitudes towards tipping in America.

Featured Image Credit: Photo by Sam Dan Truong; Unsplash – Thank you!

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Why AI Copywriting Will Never Exceed Human Capabilities https://www.smallbiztechnology.com/archive/2023/11/why-ai-copywriting-will-never-exceed-human-capabilities.html/ Fri, 10 Nov 2023 21:10:33 +0000 https://www.smallbiztechnology.com/?p=64538 At this point, you’re likely familiar with the state of AI copywriting. Tools like ChatGPT exploded in popularity over the past year or two, and now marketers and advertisers everywhere are considering integrating them into their core service offerings. In other words, they’re using machines and robots instead of humans for their writing. There are […]

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At this point, you’re likely familiar with the state of AI copywriting. Tools like ChatGPT exploded in popularity over the past year or two, and now marketers and advertisers everywhere are considering integrating them into their core service offerings.

In other words, they’re using machines and robots instead of humans for their writing.

There are some cases where this is effective, especially if you’re in the business of producing large volumes of decent (but not exceptional) content. But when it comes to AI copywriting, it’s possible that these advanced tools may never be able to eclipse what the best humans are capable of.

The Art of Copywriting

Copywriting is sometimes treated as interchangeable with content writing, but this isn’t really the case. Copywriting is writing specifically for the purposes of persuasion, usually in the context of a landing page, a postcard, or some other advertisement. The goal is to hook the reader, overcome their objections, and convince them to take some sort of meaningful action, such as purchasing a product or signing up for a free consultation.

There are many ways to get access to high-quality copywriting. You can hire a Baltimore marketing agency; marketing agencies typically have access to multiple experienced writers who can help you achieve your goals. You can hire copywriters in-house if you can afford them. You can even work with freelancers.

No matter what, you need someone experienced who can deeply understand your products and services, analyze your target audience, and come up with the perfect phrasing to persuade them to take action.

The Problems With AI Copywriting

So why does AI fall short when it comes to copywriting?

  •       Knowledge/memory. For starters, generative AI tools don’t have a memory bank, and they don’t have any pre-existing knowledge. Some generative AI tools have live access to the internet, so they can access new information, but they don’t truly have an understanding of the world, nor will they understand your products and services. You may be able to loosely describe what your products and services are, and the generative AI tool can contextualize that information by studying writing on similar products and services, but it’s never going to be able to have a conceptual understanding of your products and services the way a human writer does. This makes things especially challenging in the long term; it’s much better to work with a copywriter who’s been writing about your products and services for a decade than a machine that forgets everything a few minutes after you’re done with it.
  •       Repetitiveness and predictability. Generative AI may seem very impressive, but it’s kind of a glorified parlor trick. These tools don’t magically conjure speech from nothing, nor do they have a brain-like system trying to figure out the “best” possible text to produce. Instead, they simply attempt to predict the next word based on a simple probabilistic calculation. This leads to a lot of repetitiveness and predictability; in fact, this is why we have so many tools that can automatically detect AI writing in existing materials. Repetitiveness and predictability are very bad for the copywriting world. You can’t hook audiences with tedious phrases they’ve heard a million times already.
  •       Lack of artistry. Copywriting is something of an art, and it demands creativity and novelty in thinking. Some of the best examples of copywriting are ones that truly break the mold and show the world something new; this simply isn’t possible with a machine that merely replicates the content it finds in a database.
  •       No persuasive skill. Generative AI isn’t trained on persuasion. It’s a sophisticated parrot, simply copying examples that enable it to respond to queries adequately. Without knowledge of the art of persuasion, most copywriting falls flat.
  •       Difficulty in refinement. You can use generative AI to build templates or brainstorm possibilities, but refining these examples is difficult. You’re often better off creating something new from scratch.

The Uncertain Future of AI

Most of the AI we’ve experienced thus far is narrow AI, which is often contrasted with general AI. Narrow AI is very, very good at one thing, while general AI is conceivably good at everything. Right now, general AI feels like a distant dream, but the day may come when we use it regularly. General AI may, indeed, be capable of generating passable copywriting, but it would still need to advance itself beyond the realm of our current understanding to surpass the capabilities of a human.

The Most Powerful Combination

Currently, and for the foreseeable future, the best approach to copywriting is to use a human writer, while calling upon AI tools as that copywriter deems fit. Generative AI is excellent for generating ideas, providing examples, and coming up with alternative phrases; as such, it can be an excellent tool in any copywriter’s tool belt. But it’s a poor substitute.

It wasn’t that long ago that scientists were speculating that AI would never be able to surpass human chess players. As we are now, machines have blown past humans in this category. It’s entirely possible that someday, machines will be better than humans at literally everything. But until then, copywriting is a unique skill of human beings.

 

Featured image provided by Negative Space; Pexels; Thanks!

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We’re In For A Treat: McDonald’s and Krispy Kreme Partnership https://www.smallbiztechnology.com/archive/2023/11/were-in-for-a-treat-mcdonalds-and-krispy-kreme-partnership.html/ Thu, 09 Nov 2023 18:06:01 +0000 https://www.smallbiztechnology.com/?p=64529 In a deliciously exciting development, McDonald’s and Krispy Kreme have announced their plans to expand their partnership. These two iconic restaurant chains have been testing the appetite for doughnuts at McDonald’s locations in Kentucky. With the success of the pilot program, they are now exploring the possibility of a larger-scale launch. This collaboration aims to […]

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In a deliciously exciting development, McDonald’s and Krispy Kreme have announced their plans to expand their partnership. These two iconic restaurant chains have been testing the appetite for doughnuts at McDonald’s locations in Kentucky. With the success of the pilot program, they are now exploring the possibility of a larger-scale launch. This collaboration aims to leverage the popularity of both brands and tap into the growing demand for indulgent treats. Let’s dive deeper into the details of this partnership and its potential impact.

The Appetizing Journey So Far

The journey of McDonald’s and Krispy Kreme partnership began over a year ago when they started testing the waters in a few McDonald’s locations in Kentucky. Their aim was to gauge customer demand and understand the operational implications of introducing doughnuts on a larger scale. The pilot program saw encouraging results, leading to a gradual expansion across approximately 160 restaurants in Louisville and Lexington, Kentucky by March.

McDonald’s strategic focus on coffee as a complementary pairing with doughnuts has played a significant role in driving customer footfall. Simultaneously, the fast-food giant has been streamlining its bakery offerings, reducing items like cinnamon rolls and blueberry muffins. Krispy Kreme, on the other hand, has been able to increase prices without negatively impacting sales, thanks to the willingness of consumers to indulge in affordable treats like freshly made doughnuts.

Exploring the Possibilities

The discussions between McDonald’s and Krispy Kreme have revolved around various aspects critical to the success of this partnership. Incoming Krispy Kreme CEO, Josh Charlesworth, highlighted the importance of delivering fresh and timely doughnuts, determining the necessary scale for expansion beyond Kentucky, and assessing the commercial viability of the collaboration. Charlesworth also emphasized the similarities in consumer behavior between fast-food restaurants and Krispy Kreme’s retail locations, stating that both loose doughnuts and pre-packed options have been well received.

Krispy Kreme’s unique “hub and spoke” model, which ensures efficient production and distribution of their treats, has been a key factor in their success. Production hubs, including stores and doughnut factories, dispatch freshly made doughnuts daily to retail locations such as grocery stores and gas stations. This model has allowed Krispy Kreme to maintain consistent quality and availability of their products.

Market Performance and Future Prospects

Despite the exciting collaboration news, Krispy Kreme’s stock experienced a dip of nearly 7% in afternoon trading as the company’s third-quarter earnings and revenue fell short of Wall Street’s estimates. However, it’s worth noting that the stock has still seen an overall increase of over 20% this year, with a market capitalization of $2.10 billion.

It’s important to mention that Krispy Kreme has also ventured into the late-night cookie market by acquiring Insomnia Cookies. However, the company announced in October that it is exploring strategic alternatives for this business, indicating a strategic focus on their core doughnut offerings.

See first source: CNBC

FAQ

1. How did the partnership between McDonald’s and Krispy Kreme begin?

  • The partnership started over a year ago with a pilot program in a few McDonald’s locations in Kentucky. The goal was to test customer demand for doughnuts at McDonald’s and assess the operational aspects of introducing doughnuts on a larger scale.

2. What were the results of the pilot program in Kentucky?

  • The pilot program showed encouraging results, leading to a gradual expansion to approximately 160 restaurants in Louisville and Lexington, Kentucky, by March. McDonald’s strategic focus on coffee as a complementary pairing with doughnuts played a significant role in driving customer footfall.

3. What aspects have been discussed between McDonald’s and Krispy Kreme regarding the partnership expansion?

  • Discussions have revolved around delivering fresh and timely doughnuts, determining the necessary scale for expansion beyond Kentucky, and assessing the commercial viability of the collaboration. They have also considered consumer behavior similarities between fast-food restaurants and Krispy Kreme’s retail locations, including both loose doughnuts and pre-packed options.

4. What is Krispy Kreme’s “hub and spoke” model, and why is it important?

  • Krispy Kreme’s “hub and spoke” model ensures efficient production and distribution of their treats. Production hubs, including stores and doughnut factories, dispatch freshly made doughnuts daily to retail locations. This model allows Krispy Kreme to maintain consistent quality and availability of their products.

5. How has Krispy Kreme’s stock performed recently?

  • Krispy Kreme’s stock experienced a dip of nearly 7% in afternoon trading as the company’s third-quarter earnings and revenue fell short of Wall Street’s estimates. However, the stock has seen an overall increase of over 20% this year, with a market capitalization of $2.10 billion.

6. What other business moves has Krispy Kreme made recently?

  • Krispy Kreme acquired Insomnia Cookies and ventured into the late-night cookie market. However, in October, the company announced that it is exploring strategic alternatives for this business, indicating a strategic focus on its core doughnut offerings.

Featured Image Credit: Photo by Shahbaz Ali; Unsplash – Thank you!

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5 Essential Strategies for Entrepreneurs to Safeguard Their Personal Finances https://www.smallbiztechnology.com/archive/2023/11/5-essential-strategies-for-entrepreneurs-to-safeguard-their-personal-finances.html/ Fri, 03 Nov 2023 18:32:11 +0000 https://www.smallbiztechnology.com/?p=64510 In their quest to build a successful company, founders tend to neglect their own personal finances— often to the detriment of their long-term wealth. While the allure of building a thriving business is strong, it’s essential not to lose sight of personal financial planning. By laying a strong financial foundation, entrepreneurs not only secure their […]

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In their quest to build a successful company, founders tend to neglect their own personal finances— often to the detriment of their long-term wealth. While the allure of building a thriving business is strong, it’s essential not to lose sight of personal financial planning. By laying a strong financial foundation, entrepreneurs not only secure their future but also enhance their decision-making capabilities.

The cornerstone of building financial security is starting now. Plus, the peace of mind that financial planning brings can also lead to greater decision-making as a founder. This article investigates five fundamental strategies entrepreneurs should embrace to ensure their financial well-being. These tips act as a guide for those entrepreneurs seeking future prosperity, security, and a tranquil retirement.

Diversify Your Assets

Diversification is the cornerstone of a robust financial portfolio. Entrepreneurs should extend their investment horizons beyond their business realms. According to a 2021 report by Fidelity Investments, a diversified portfolio can yield a 5.2% higher return compared to single-asset class investing. Diversification not only shields entrepreneurs from the turbulence of the market but also fuels the engine of financial growth.

A balanced mix of assets, including equities, bonds, real estate, and alternative investments, curtails risk and promotes growth. By embracing a diversified approach, founders are better equipped to capitalize on diverse sources of income, bolster their financial strength, and ensure their investments remain resilient against the erosive effects of inflation.

Simplify Retirement Planning With Annuities

While maxing out tax-deferred accounts such as an IRA is a start, founders often don’t have access to company retirement plans that would come with working for a large company. Instead, annuities can help make up for the gap. As underscored by Ty Young, CEO of Ty J. Young Financial, annuities emerge as a potent tool in the entrepreneur’s financial plan. “A crucial part of retirement planning is planning for the black swan events that we know, historically, are going to come,” opines Young. In a landscape marred by uncertainties, annuities offer a haven, safeguarding entrepreneurs against market vagaries while delivering consistent returns.

In the current financial landscape, “A fixed annuity will pay you a guaranteed rate of 5% that you can get for 3-5 years,” informs Young. Fixed index annuities, standing tall in the annuity space, have historically averaged a return of 6-8%. In the capricious waters of market volatilities and economic uncertainties, these financial instruments carve a path of stability and consistent growth for business owners.

Invest in Real Estate

Real estate stands as a tangible, lucrative investment channel offering both income and capital appreciation. According to the National Association of Real Estate Investment Trusts, real estate investments have delivered an annualized return of 9.4% over the past two decades, outshining the broader equity market.

In recent years, the integration of AI in real estate has been extremely useful in helping novice investors find and calculate the value of their investments. If you are hesitant to dive into this realm of investing, utilizing AI tools can help you gain the knowledge and expertise needed. For entrepreneurs, real estate can augment wealth and offer a steady income stream, amplifying financial security.

Be Strategic With Tax Planning

Tax planning, often relegated to the annals of obligatory compliance, can emerge as a potent ally in wealth accumulation. Entrepreneurs should consider maximizing contributions to tax-advantaged retirement accounts like IRAs and 401(k)s.

In addition to making sound investment decisions, properly planning for tax season for your business cannot be overstated. A report from the Tax Policy Center highlights that strategic tax planning can boost net income by up to 20%, a significant leap in the journey toward financial opulence.

Many entrepreneurs make the fatal error of burning through profits without setting aside funds for income tax. Doing so ultimately puts the business and business owner in a bind when the tax bill comes due.

Plan Ahead with Liquid Reserves

Entrepreneurs are no strangers to the tumultuous waters of financial uncertainties. A liquid emergency fund, equating to six to twelve months of living expenses, can be the anchor amidst business downturns and personal financial exigencies.

A 2022 survey by Bankrate revealed that a robust emergency fund was the linchpin that upheld the financial integrity of 45% of American households during economic upheavals. Having a well-planned liquid emergency fund not only provides a safety net during challenging times but also offers the peace of mind necessary for entrepreneurs to focus on their business growth. It acts as a financial lifeline, allowing them to weather storms with confidence and navigate unforeseen obstacles with resilience.

Protect Your Future With Sound Financial Planning

The entrepreneurial journey, marked by innovations, disruptions, and financial oscillations, demands a meticulous, strategic approach toward personal finance. Entrepreneurs need to weave diversification, annuities, real estate, tax efficiency, and liquidity into their financial blueprint.

Such a holistic approach not only catalyzes wealth accumulation but also scripts a narrative of financial security, prosperity, and a tranquil retirement. In the eloquent symphony of entrepreneurship, personal financial acumen plays a pivotal note, echoing the harmonious tunes of affluence and security long after the curtains of active business engagement have descended.

 

Featured image provided by Andrea Piacquadio; Pexels; Thanks!

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Interest Rates: Investors Wait for Fed’s Decision https://www.smallbiztechnology.com/archive/2023/11/interest-rates-investors-wait-for-feds-decision.html/ Wed, 01 Nov 2023 19:30:08 +0000 https://www.smallbiztechnology.com/?p=64504 Investors around the world are eagerly awaiting the Federal Reserve’s decision on interest rates, as the central bank’s next move could have significant implications for the global economy. While it is widely expected that the Fed will leave interest rates unchanged in its upcoming announcement, Wall Street is growing increasingly anxious about the possibility of […]

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Investors around the world are eagerly awaiting the Federal Reserve’s decision on interest rates, as the central bank’s next move could have significant implications for the global economy. While it is widely expected that the Fed will leave interest rates unchanged in its upcoming announcement, Wall Street is growing increasingly anxious about the possibility of a shift in the central bank’s strategy.

The Fed’s Current Stance and Wall Street’s Concerns

The Federal Reserve has not made any changes to interest rates since July, and many analysts expect that trend to continue in the upcoming announcement. However, investors are closely watching for any indications of a change in the Fed’s higher-for-longer approach to rates. There is growing speculation that the central bank may consider a rate hike as early as next month, which has contributed to the sense of unease in the markets.

The Treasury Department’s Role and Market Volatility

Before the Fed’s announcement, market participants will also be closely monitoring the Treasury Department’s quarterly refunding update. This update provides insights into the government’s borrowing plans for the coming months. Ordinarily, this announcement would be routine, but it comes at a time of significant tension in the bond market.

Last month, yields on 10-year Treasury notes reached a 16-year high as investors offloaded their bond holdings. This surge in yields has led to higher borrowing costs for consumers and businesses. The Treasury Department’s decision to auction off more than $1.5 trillion in debt over the next six months has raised concerns about potentially adding more volatility to both the stock and bond markets.

What to Expect from Jay Powell’s Remarks

Investors will be closely parsing the words of Federal Reserve Chair Jay Powell as he discusses the outlook on interest rates and the economy. The language he uses to describe the rates outlook will be of particular interest, as it may provide clues about the central bank’s future actions.

At the September meeting, Fed policymakers indicated that they saw room for another rate increase if inflation rebounded. Since then, there have been indications of strong growth in hiring and consumer spending. The latest wage data also showed elevated employment costs, suggesting that efforts to tame inflation may take longer than initially expected.

Diverging Views on Future Rate Hikes

There is a range of opinions on what the Fed’s next move will be. Economists at Vanguard and Bank of America believe that the central bank will have to raise interest rates again to counter inflationary pressures. However, Mohit Kumar, chief financial economist at Jefferies, suggests that the bar for another rate hike is high.

There is more consensus, however, that interest rates will remain higher for an extended period. The futures market is currently pricing in a 50-50 chance that the Fed’s first rate cut will not happen until next June. Additionally, the prime lending rate is expected to remain at or above 5 percent through next year.

Economic Implications and Market Response

The Fed’s decision on interest rates and any accompanying remarks from Jay Powell will have significant economic implications. Changes in rates can impact borrowing costs for individuals and businesses, which in turn can influence spending, investment, and overall economic growth.

The stock and bond markets are likely to react to the Fed’s announcement, with the potential for increased volatility. The S&P 500 recently experienced its third consecutive losing month, partly due to concerns about the Israel-Hamas conflict’s impact on global growth. U.S. Treasuries have also experienced six consecutive months of selling, highlighting investors’ unease.

Other Influencing Factors and Global Efforts

Beyond the Fed’s decision, there are other factors at play that could impact the global economy. For example, Vice President Kamala Harris recently proposed new A.I. rules, emphasizing the need for global norms and regulations for the technology’s military use. Chinese scientists have also called for an international regulatory body to address the risks associated with artificial intelligence.

Additionally, the WeWork saga continues as the embattled co-working company reportedly plans to file for bankruptcy. This development follows a missed bond interest payment, marking a significant decline in the company’s fortunes over the past few years. The closure of a major British hedge fund due to sexual misconduct allegations against its founder also highlights ongoing challenges in the financial industry.

See first source: NY Times

FAQ

What is the anticipation regarding the Federal Reserve’s decision on interest rates?

Investors are keenly awaiting the Federal Reserve’s decision on interest rates as it could significantly impact the global economy. There’s growing anxiety among Wall Street about a possible shift in the central bank’s strategy.

Has the Federal Reserve changed the interest rates recently?

No, the Federal Reserve has not altered the interest rates since July, with many expecting this trend to continue in the upcoming announcement.

What speculation is causing unease in the markets?

Speculation that the central bank may consider a rate hike as early as next month is causing a sense of unease in the markets.

What role does the Treasury Department play in this scenario?

The Treasury Department’s quarterly refunding update, which reveals the government’s borrowing plans, is closely monitored by market participants. Its decision to auction off more than $1.5 trillion in debt over the next six months has raised concerns about potential volatility in the stock and bond markets.

How might Jay Powell’s remarks impact investors’ outlook?

Investors will scrutinize Federal Reserve Chair Jay Powell’s words on interest rates and economic outlook, as his language may provide clues about the central bank’s future actions.

What are the diverse views on future rate hikes?

While some economists believe that the Fed will need to raise interest rates again to counter inflationary pressures, others suggest that the bar for another rate hike is high. However, there’s a consensus that interest rates will remain higher for an extended period.

What are the potential economic implications of the Fed’s decision on interest rates?

Changes in interest rates can affect borrowing costs for individuals and businesses, influencing spending, investment, and overall economic growth. Market reactions could include increased volatility in the stock and bond markets.

How are global developments influencing the economic outlook?

Other global developments, such as proposed A.I. rules by Vice President Kamala Harris and calls for international regulatory bodies for A.I., along with ongoing financial industry challenges like the WeWork saga and the closure of a major British hedge fund, also play a part in the broader economic outlook.

How are the markets currently reacting to economic factors?

The S&P 500 recently saw its third consecutive losing month partly due to global growth concerns stemming from the Israel-Hamas conflict, and U.S. Treasuries have experienced six consecutive months of selling, showcasing investors’ unease.

What is the anticipated timeline for a possible rate cut by the Fed?

The futures market is currently pricing a 50-50 chance that the Fed’s first rate cut will not occur until next June, with the prime lending rate expected to remain at or above 5 percent through next year.

Featured Image Credit: Photo by Markus Spiske; Unsplash – Thank you!

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Key Things To Consider When Choosing CAD Software  https://www.smallbiztechnology.com/archive/2023/10/key-things-to-consider-when-choosing-cad-software.html/ Tue, 31 Oct 2023 19:42:17 +0000 https://www.smallbiztechnology.com/?p=64501 Computer-aided design (CAD) has been around for decades. However, it’s only since the 1990s that CAD software has become widely available. Today, solutions like Dassault Systèmes CAD software are used by professionals working within a variety of fields. It’s a staple of the product design process, but also its applications in architecture, engineering and construction. […]

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Computer-aided design (CAD) has been around for decades. However, it’s only since the 1990s that CAD software has become widely available. Today, solutions like Dassault Systèmes CAD software are used by professionals working within a variety of fields. It’s a staple of the product design process, but also its applications in architecture, engineering and construction. While CAD software can make quick work of 3D modelling, not all solutions are created equal. Need help finding the best software package for your needs? Below are just a few things to bear in mind when selecting the right software for your requirements.

What Do You Actually Need CAD Software For? 

The answer to this question might seem straightforward enough, but some software packages are going to be better suited to your needs than others. Do you need the option to readily share designs with external teams or clients? You’ll need to consider cross-compatibility and choose software that allows for hassle-free exports without running into any formatting issues.

Don’t Always Go with the Cheapest Option 

In 2023, the CAD software market was worth more than $11 billion. By 2030, revenues are expected to soar past the $17 billion mark. While there’s a healthy appetite for 3D modelling software, many businesses make the mistake of cutting corners and going for cheaper options that aren’t fit for purpose.

Full-featured CAD software comes at a cost but a premium price tag. While budget-friendly options are readily available, these often come with throttling design limitations. If you are tempted to go with a cheaper solution, you should at least look for software that can be upgraded to unlock more advanced features. Alternatively, you

could face a situation where you’re forced to upgrade to an entirely new package to access just a handful of relevant features.

User-Friendliness and Learning Curves 

While CAD software is generally designed with advanced learners in mind, don’t overlook the importance of user-friendliness. Even those with experience in 3D modelling software will need some adjustment time. CAD

software is rarely an inexpensive investment, and you’ll want something that can be fully utilised by the people who’ll be using the software daily.

It’s tempting to go with CAD solutions that seem similar to the software you’re currently using. However, similarities tend to be superficial, and there’s no guarantee that the software you’ve chosen will be as accessible as you first thought. To make life easier for your teams, choose software with user-friendly features like ribbon layouts and a good degree of automation. For peace of mind, make sure you’re selecting software that’s well-represented by an online community and a ready supply of training material.

Compatibility Counts 

There are a lot of technical considerations involved when choosing CAD software. However, compatibility is arguably one of the most important. Does the software you’re interested in allow you to easily import and export data? You’ll also need to think about data translation. The more frequently you translate data, the longer a project can take. If you’re looking to streamline your operation and make your processes more efficient, you’ll want something that excels when it comes to software integration.

What New Features Are Available? 

You might pick a CAD software package today that ticks every last one of your requirements. However, the same software is unlikely to provide you with the full suite of tools needed to complete your projects in a couple of years. The best CAD software providers ensure new features are readily introduced without you having to shell out brand-new software licences. Here, some due diligence is required on your part. Don’t always trust the promises of a software provider. Instead, do your homework and see what existing users are saying about software updates and the frequency of said updates.

Making the Right Choice 

If 3D modelling is a key part of your business, you can’t cut corners when selecting CAD software. If you try and make a saving on a budget-friendly solution, you might find yourself locked out of the design features you really need. What’s more, second-rate software can lead to crippling inefficiencies that slow down workflows and leave little scope for automation. By identifying your specific requirements and considering your wider infrastructure, you’ll stand a better chance at making the right choice when selecting CAD software.

 

Featured image provided by ThisIsEngineering; Pexels; Thanks!

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5 Use Cases of AI in the Financial Industry https://www.smallbiztechnology.com/archive/2023/10/5-use-cases-of-ai-in-the-financial-industry.html/ Tue, 31 Oct 2023 19:23:40 +0000 https://www.smallbiztechnology.com/?p=64495 The financial services industry faces increased challenges of random instability, uncertainty, and unpredictability. Global economic shocks can arrive through many sources like the COVID-19 pandemic and many recent upheavals. That’s why many leaders have turned to increasingly efficient AI applications to remove uncertainties caused by human error, and speed up trades and the dissemination of […]

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The financial services industry faces increased challenges of random instability, uncertainty, and unpredictability. Global economic shocks can arrive through many sources like the COVID-19 pandemic and many recent upheavals. That’s why many leaders have turned to increasingly efficient AI applications to remove uncertainties caused by human error, and speed up trades and the dissemination of information 24/7.

Keeping up with criminal attacks on financial industries becomes more difficult because of new ways of creative ways of money laundering, more complex regulatory mandates that limit what businesses can do, and the technological capabilities of your competitors. That’s why many experts recommend AI applications for evening the playing field. The benefits of artificial intelligence usage in finance include:

  • Personalizing financial products and services
  • Creating business opportunities based on speed
  • Automating operations
  • Managing risk and fraud
  • Fostering better compliance and transparency
  • Reducing costs
  • Enabling faster communications and processing

There’s no end in sight for all the benefits of generative AI applications.

AI Application in Finance

financial services application

The potential of AI to transform financial services and improve efficiency, security, and customer experience. The possible use of AI financial service applications has reached a watershed moment in time that can transform the industry and set new highs for efficiency, security and the crucial customer experience. Artificial intelligence use cases have become widespread within the financial industry within a fairly short time, and the sky’s the limit for new applications from creative, focused companies like financial software development services. Five of the top uses include the following uses.

1. Fraud Detection and Prevention

Advanced software algorithms can change the scope of fraud. Enhancing AI efforts for social engineering creates vast opportunities for fraudulent scams. It’s important to protect your company with your own fraud detection software. Ideally, proper software works proactively to detect and prevent actions that might expose your company to criminal fraud.

2. Algorithmic Trading

You can’t keep up manually with trades that often earn small profits many times a day or even a fraction of a second. AI use cases in finance favor algorithm trading that takes place in fractions of a second. The opportunities come from the speed, adaptability, and accuracy of AI-generated trades. Many brokers and investors already use AI for its predictive analytics and real-time access to data.

3. Chatbots for Customer Service

If you visit many websites, you already know that chatbots have taken a major hold over customer service in all industries. Financial services can use chatbots to answer queries, manage accounts, and provide customer support in the fast-moving financial industry where people want immediate answers. Chatbots generate cost savings and improve the customer experience. Using these chatbots boosts customer service, saves money spent on human customer service reps, and creates a clear trail of everything to address the situation.

4. Credit Scoring and Risk Assessment

AI can analyze more data tailored to specific demographic groups to assess a person’s creditworthiness for business or personal loans. The same tools also work for assessing risk management, which insurance companies and other financial concerns make to underwrite policies and expedite important decisions.

5. Personalized Financial Advice

AI-driven robotic advisors have the unique ability to analyze vast amounts of data to create personalized financial reports and provide investment advice on the current market and the investor’s goals.

Uses for generative AI for personalized financial services include:

  • Developing financial forecasts and budgets using predictive analytics, modeling, and hypothetical market scenarios.
  • Providing financial insights to businesses researching trends and how to capitalize on them.
  • Using AI to produce financial insights and commentary
  • Cutting the time needed to produce business reports on-demand, recurring reports, and information for special projects
  • Automating intelligence gathering by creating predictive templates for any market upheaval
  • Leveraging generative AI’s vast language model for more access to a wide cross-section of public opinion for generating slanted market insights, competitive intelligence, and personalized analyses
  • Analyzing data for CRM and ERP applications to provide personalize marketing strategies
  • Managing customer business contracts to trigger alerts when terms expire] and provide data on any customer service issues
  • Detecting errors, fraud signs, and financial anomalies

Summary of Using AI Intelligently for Business

Many firms from all industries now invest in AI software to meet their goals, which tend to be virtually unlimited. Creative use of AI solutions for the financial service industry generates tangible, measurable, and verifiable results. Like any new technology, there must be integration with human-based staff, the company’s culture, and extant technology.

Failing to use AI resources in your financial business means that you could fall behind your competitors, risk large losses to fraud, and fail to capitalize on time-sensitive market opportunities. Your customers expect you to execute their business securely and efficiently with the latest financial tools available. The only way to do that in the backbiting financial services industry is to stay ahead of the game with your own AI software.

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Nvidia Shares Drop After US Government Restrictions on China Orders https://www.smallbiztechnology.com/archive/2023/10/nvidia-shares-drop-after-us-government-restrictions-on-china-orders.html/ Tue, 31 Oct 2023 17:28:35 +0000 https://www.smallbiztechnology.com/?p=64492 The stock of Nvidia Corp, the artificial intelligence (AI) giant, plummeted by approximately 5% to a near five-month low following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies. The cancellations are said to be in compliance with new US government restrictions. Nvidia was notified last week that its […]

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The stock of Nvidia Corp, the artificial intelligence (AI) giant, plummeted by approximately 5% to a near five-month low following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies. The cancellations are said to be in compliance with new US government restrictions. Nvidia was notified last week that its AI chip orders scheduled for delivery next year to companies such as Alibaba Group, TikTok owner-ByteDance, and Baidu are subject to the latest export restrictions announced by the US Commerce Department.

Impact on Nvidia Stock

Nvidia’s stock fell to as low as $392.30, down 4.7%, which is the lowest level it has reached since mid-June. The stock, which has been a major driver of this year’s 22% gain in the Nasdaq index, is now down nearly 20% from its record high close of $493.55 reached on August 31. However, some experts believe that the stock is getting oversold and that the impact of the export restrictions may be more long-term than short-term. Tom Plumb, the CEO and lead portfolio manager at Plumb Funds, stated that he still expects a strong quarter from Nvidia and considers it a great long-term holding despite the current volatility.

New US Government Export Restrictions

The Biden administration recently imposed export restrictions on shipments of AI chips designed by Nvidia and others to China. The move is aimed at preventing Beijing from acquiring cutting-edge US technologies that could potentially strengthen its military capabilities. These new rules, which go into effect in November, also include export controls to countries such as Iran and Russia.

Nvidia’s Response and Future Outlook

Nvidia has stated that there is “high demand” for its advanced chips, which often require significant lead time to build. The company is working to allocate orders to its wide range of customers in the United States and other countries. Furthermore, Nvidia’s spokesperson has reassured that the new export controls will not have a meaningful impact in the near term.

However, some analysts believe that Nvidia’s stock may be priced too high and that any deviation from perfection could have a major impact. Thomas Hayes, the chairman at Great Hill Capital, stated that when a stock is trading at 20 times sales and 40 times earnings, even a slight stumble can be significant.

Key Takeaways

  • Nvidia’s stock dropped by around 5% to a near five-month low following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies.
  • The cancellations are in compliance with new US government restrictions on the export of AI chips to China.
  • The stock is down nearly 20% from its record high close in August, but some experts believe it is oversold and that the impact may be more long-term than short-term.
  • The Biden administration imposed export restrictions on AI chip shipments to China to prevent the country from acquiring advanced US technologies.
  • Nvidia has reassured that the new export controls will not have a meaningful impact in the near term.
  • Some analysts believe that Nvidia’s stock may be priced too high, which makes it vulnerable to any deviation from perfection.

See first source: Reuters

FAQ

What caused the drop in Nvidia’s stock?

Nvidia Corp’s stock dropped by approximately 5% following reports of potential order cancellations worth up to $5 billion to major Chinese technology companies due to new US government export restrictions.

How significant was the drop in Nvidia’s stock price?

The stock plummeted to a near five-month low of $392.30, which is a 4.7% decrease, marking the lowest level since mid-June.

Who are the Chinese companies affected by the order cancellations?

The major Chinese technology companies affected include Alibaba Group, ByteDance (owner of TikTok), and Baidu.

What are the new US government export restrictions?

The Biden administration imposed export restrictions on shipments of AI chips designed by Nvidia and others to China to prevent Beijing from acquiring cutting-edge US technologies that could potentially strengthen its military capabilities.

When do the new export restrictions go into effect?

The new export restrictions are set to go into effect in November.

What has been Nvidia’s response to the new export restrictions?

Nvidia stated there’s “high demand” for its advanced chips and is working to allocate orders to a wide range of customers in the US and other countries. They also reassured that the export controls will not have a meaningful impact in the near term.

What are some experts saying about Nvidia’s stock and the impact of export restrictions?

Some experts believe the stock is getting oversold and the impact of export restrictions may be more long-term. Tom Plumb expects a strong quarter from Nvidia and considers it a great long-term holding despite the volatility.

Featured Image Credit: Photo by BoliviaInteligente; Unsplash – Thank you!

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Inflation: What Went Up https://www.smallbiztechnology.com/archive/2023/10/inflation-what-went-up.html/ Wed, 18 Oct 2023 17:14:21 +0000 https://www.smallbiztechnology.com/?p=64454 Inflation is an important economic indicator because it has repercussions for everyone. Inflation is the rate at which the cost of living, as measured by the price of goods and services, is increasing faster than the growth of the money supply. Food and fuel price swings in recent months have had varying effects on British […]

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Inflation is an important economic indicator because it has repercussions for everyone. Inflation is the rate at which the cost of living, as measured by the price of goods and services, is increasing faster than the growth of the money supply. Food and fuel price swings in recent months have had varying effects on British consumers and the economy as a whole.

The Fight Against Rising Costs

Food prices in the UK dropped for the first time in two years in September. Milk, cheese, and eggs all saw price drops, which was a welcome sight at the registers. This positive trend, however, was significantly dampened by the 5.1p per liter increase in the price of gasoline. These divergent trends shed light on the ongoing struggle to rein in inflation and the accompanying uncertainty over interest rate hikes.

Inflation in the United Kingdom leveled off at 6.7% in September, after dropping for three straight months. Some may be disappointed by the unchanged figure reported by the Office of National Statistics, as analysts had predicted a slight decrease. Inflation rates in other European countries have fluctuated or even risen briefly before continuing their downward trend, as pointed out by Grant Fitzner, chief economist at the Office for National Statistics.

Inflection Points for Interest Rates

Policymakers like Rishi Sunak continue to prioritize bringing inflation down to 5.3% by the end of the year. After a string of rate hikes meant to slow inflation, the Bank of England did not change interest rates last month, leaving them at 5.25%. Bank of England governor Andrew Bailey has acknowledged the possibility of further adjustments, despite widespread forecasts that rates will remain unchanged next month. The recent increase in oil prices as a result of the crisis between Israel and Gaza highlights the difficulty and uncertainty of controlling inflation.

A Break for the Working Class

Between June and August, wage growth in the UK surpassed inflation for the first time in nearly two years. What this means is that workers saw an increase in their purchasing power during this time. Charities worry that the situation will worsen during the winter months, despite the fact that many households are already struggling to afford the rising cost of living.

For benefit recipients, the September inflation rate is especially important. From April onward, this increase will be mandated by law for certain benefits, such as disability payments. Increases to other benefits, such as universal credit, are usually tied to the inflation rate but are ultimately decided by government ministers. Hannah Nagy, a mother of two from Stainland, West Yorkshire, exemplifies how inflation affects people like her and their families. While her salary has increased by 5% since April, she still struggles to make ends meet after paying for necessities like heating, transportation, and groceries.

Impact of Food Costs

Inflation in recent years has been fueled in large part by rising food prices. The rising cost of groceries has been attributed to problems in the food supply chain and geopolitical factors like the conflict in Ukraine. However, things have calmed down a bit in the past few months. Although food price inflation has been slowing, it is still quite high at 12.2% annually. Food prices decreased by 0.1% in September, with decreases most pronounced for dairy products and soft drinks. Fish was the only category to rise, and it was primarily due to demand for frozen prawns.

Fuel Price Fluctuations

However, gas prices have been climbing. Gasoline prices averaged 153.6p/l higher in September than they did in August, while diesel prices increased by 6.3p/l to 157.4p/l. This is a significant increase from earlier in the year, even if it is still below the highs of last year. Oil prices have risen in response to recent production cuts by Saudi Arabia and Russia and to developments in Israel and Palestine. Concerns about sustained inflation have been heightened by recent fuel price swings.

Interest Rate Consequences

Hargreaves Lansdown’s head of money and markets, Susannah Streeter, says that the persistently high oil prices cause concern about inflation. The situation currently allows for further interest rate increases to be considered. Due to persistent inflationary pressures, Streeter predicts that rate cuts are unlikely until well into next year. The rising cost of mortgages and other loans has already put a strain on families and businesses as a result of the rise in interest rates. The overall economy, which has been slowing in recent months, could be negatively affected by these rate increases.

The new energy price cap went into effect on October 1st, and economists believe it will contribute to a one percentage point drop in inflation by the end of next month. This cap restricts utilities from charging customers more than a certain amount per unit for gas and electricity. Predictions of the UK’s inflation rate are complicated by the fact that it is sensitive to changes in a number of variables, such as those for food and fuel.

Ways to Cut Down on Gas Costs

It is crucial for individuals and businesses to investigate methods to lessen the financial burden of inflation and rising fuel prices. If you want to save money on gas and diesel, consider these suggestions.

  • Drive at a safe speed; the optimal range for gas mileage is 45–50 miles per hour.
  • Do yourself a favor and turn off the air conditioning; doing so can save you up to 10% on your fuel costs.
  • Tire pressure should be checked regularly because driving on underinflated tires can significantly increase your vehicle’s fuel consumption.
  • Make a travel itinerary : Plan your routes carefully to save time and money on gas.
  • Think about taking advantage of carpooling services, which can help you save money on gas and lessen traffic congestion.

In the face of rising fuel prices and inflation, individuals and businesses can weather the storm by implementing these cost-cutting measures.

See first source: BBC

FAQ

What is inflation, and why is it significant for the economy?

Inflation is the rate at which the cost of living, as measured by the price of goods and services, is increasing faster than the growth of the money supply. It is important because it affects everyone and has repercussions for the economy, including consumer purchasing power and interest rates.

How have food and fuel prices affected inflation in the UK recently?

Food prices in the UK experienced a drop for the first time in two years, while gasoline prices increased. These varying trends contribute to the ongoing challenge of controlling inflation and the uncertainty surrounding interest rate hikes.

What is the current inflation rate in the United Kingdom, and what are the expectations for its future trend?

In September, inflation in the UK remained at 6.7%, defying predictions of a slight decrease. The future of inflation remains uncertain, with some expectations of further adjustments in interest rates.

How has wage growth in the UK compared to inflation, and what are the concerns for the upcoming winter months?

Wage growth in the UK surpassed inflation between June and August, allowing workers to see an increase in their purchasing power. However, concerns arise for the winter months, as many households are already struggling to afford the rising cost of living.

Why have food prices contributed to recent inflation, and what is the current state of food price inflation?

Food price inflation has been fueled by rising food prices attributed to supply chain issues and geopolitical factors like the Ukraine conflict. While food price inflation has slowed, it remains high at 12.2% annually.

How have fuel prices fluctuated recently, and what are the implications for inflation and interest rates?

Gasoline prices have increased, driven by factors such as production cuts by Saudi Arabia and Russia and developments in Israel and Palestine. High oil prices are a concern for inflation and may lead to further interest rate increases.

What is the new energy price cap in the UK, and how is it expected to impact inflation?

The new energy price cap, which went into effect on October 1st, is expected to contribute to a one percentage point drop in inflation by the end of the next month. It restricts utilities from charging customers more than a certain amount for gas and electricity.

What are some ways individuals and businesses can mitigate the financial impact of rising fuel prices and inflation?

To reduce the financial burden of rising fuel prices and inflation, individuals and businesses can consider strategies such as driving at safe speeds, turning off air conditioning, maintaining proper tire pressure, planning travel routes, and exploring carpooling services.

Featured Image Credit: Frederick Warren; Unsplash – Thank you!

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Goldman Sachs Beats Estimates With Strong Bond Trading https://www.smallbiztechnology.com/archive/2023/10/goldman-sachs-beats-estimates-with-strong-bond-trading.html/ Tue, 17 Oct 2023 16:37:03 +0000 https://www.smallbiztechnology.com/?p=64451 Goldman Sachs, one of the leading investment banks in the world, has reported strong third-quarter earnings, exceeding Wall Street expectations. The bank’s performance in bond trading played a significant role in its success, demonstrating the resilience and expertise that Goldman Sachs brings to the table. Earnings and Revenue Goldman Sachs reported earnings of $5.31 per […]

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Goldman Sachs, one of the leading investment banks in the world, has reported strong third-quarter earnings, exceeding Wall Street expectations. The bank’s performance in bond trading played a significant role in its success, demonstrating the resilience and expertise that Goldman Sachs brings to the table.

Earnings and Revenue

Goldman Sachs reported earnings of $5.31 per share for the third quarter, surpassing LSEG’s estimate. The bank also recorded revenue of $11.19 billion, further solidifying its strong position in the market. Notably, the bank’s fixed income trading revenue stood at $2.8 billion, while equities trading revenue reached $2.73 billion. Investment banking revenue also made a notable contribution, amounting to $1.48 billion.

The Importance of Investment Banking and Trading Revenue

Goldman Sachs has long been known for its reliance on investment banking and trading revenue. Despite efforts to diversify its revenue streams under the leadership of CEO David Solomon, these segments continue to be the driving force behind the bank’s success. In the previous quarter, trading and advisory services accounted for two-thirds of Goldman Sachs’ revenue.

The Impact of Market Conditions

The global economy has experienced its fair share of challenges, leading to a decline in deal-making activities such as mergers, initial public offerings (IPOs), and debt issuance. The Federal Reserve’s decision to boost interest rates in order to slow down the economy has been a contributing factor. However, signs of increased activity in recent times have sparked optimism, and analysts are eager to learn more about Goldman Sachs’ pipeline of deals.

Challenges Faced by Goldman Sachs

While Goldman Sachs continues to thrive in its core business areas, the bank has faced challenges in other domains. Its strategic retreat from retail banking has resulted in losses as it seeks to find buyers for unwanted operations. Additionally, the bank’s exposure to commercial real estate has led to write-downs. For instance, Goldman Sachs recently announced that the sale of its lending business, GreenSky, will impact its third-quarter results.

The Future of Investment Banking

Analysts and investors alike are keen to hear David Solomon’s insights on the investment banking outlook. With the evolving landscape of finance and shifting market conditions, Goldman Sachs’ ability to adapt and identify new opportunities will be crucial to its long-term success. It is worth noting that the bank has made efforts to expand its consumer offerings, such as the Apple Card business, in its latest iteration.

Stock Performance

Goldman Sachs’ stock performance has been relatively strong throughout the year, outperforming the KBW Bank Index. Despite the challenges faced by the banking industry, the bank’s shares have only declined by 8.4% compared to the 21% drop experienced by the index.

Comparison with Peers

Goldman Sachs is not the only bank to report robust earnings. JPMorgan, Wells Fargo, and Citigroup also exceeded expectations for the third quarter, with better-than-expected credit costs contributing to their success. Investors will be closely monitoring Morgan Stanley’s upcoming results, scheduled to be released soon.

See first source: CNBC

FAQ

1. What were Goldman Sachs’ earnings and revenue in the third quarter?

In the third quarter, Goldman Sachs reported earnings of $5.31 per share and recorded revenue of $11.19 billion, both of which exceeded expectations.

2. How did Goldman Sachs perform in bond trading and other segments?

The bank’s fixed income trading revenue was $2.8 billion, and equities trading revenue reached $2.73 billion. Investment banking revenue amounted to $1.48 billion.

3. Why is investment banking and trading revenue important for Goldman Sachs?

Investment banking and trading have historically been major revenue drivers for Goldman Sachs, contributing significantly to its success. These segments accounted for two-thirds of the bank’s revenue in the previous quarter.

4. What challenges has Goldman Sachs faced in recent times?

Goldman Sachs has encountered challenges in its retail banking operations and commercial real estate exposure, resulting in losses and write-downs. The sale of its lending business, GreenSky, has also impacted its third-quarter results.

5. How has Goldman Sachs’ stock performed this year compared to its peers?

Despite industry challenges, Goldman Sachs’ stock has only declined by 8.4% this year, outperforming the KBW Bank Index, which experienced a 21% drop.

6. What is the outlook for investment banking, and how is Goldman Sachs adapting to changing market conditions?

Analysts and investors are interested in Goldman Sachs’ strategy for navigating evolving market conditions. The bank has been expanding its consumer offerings, such as the Apple Card business, as part of its efforts to adapt to new opportunities.

7. How have other major banks performed in comparison to Goldman Sachs in the third quarter?

Other major banks, including JPMorgan, Wells Fargo, and Citigroup, have also reported strong earnings in the third quarter, with better-than-expected credit costs contributing to their success. Investors are awaiting Morgan Stanley’s upcoming results for further insights.

Featured Image Credit: Jordan Merrick; Unsplash – Thank you! 

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Jamie Dimon Issues Dire Warning https://www.smallbiztechnology.com/archive/2023/10/jamie-dimon-issues-dire-warning.html/ Fri, 13 Oct 2023 15:44:49 +0000 https://www.smallbiztechnology.com/?p=64439 In today’s uncertain global landscape, Jamie Dimon, the CEO of JPMorgan Chase, has issued a stark warning to investors. Dimon believes that we may be facing the most dangerous time the world has seen in decades. With ongoing conflicts in Ukraine, Israel, and Gaza, he predicts far-reaching impacts on energy and food markets, global trade, […]

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In today’s uncertain global landscape, Jamie Dimon, the CEO of JPMorgan Chase, has issued a stark warning to investors. Dimon believes that we may be facing the most dangerous time the world has seen in decades. With ongoing conflicts in Ukraine, Israel, and Gaza, he predicts far-reaching impacts on energy and food markets, global trade, and geopolitical relationships. Despite these challenges, JPMorgan Chase has managed to surpass analysts’ expectations in the last quarter, demonstrating its resilience and adaptability. This article will delve into the key insights from Dimon’s report and shed light on the current state of the world economy.

Strong Financial Performance Amidst Uncertainty

JPMorgan Chase, with its nearly $3.9 trillion in assets, is not only the largest bank in the United States but also a bellwether for the US economy. Despite the daunting global landscape, the bank reported earnings of $4.33 per share, surpassing analysts’ expectations of $3.90 per share. Moreover, the revenue of $39.9 billion also exceeded the forecasted $39.57 billion. These impressive financial results highlight the bank’s ability to navigate challenging times while remaining profitable.

Impact on Investment Banking

Amidst the global turmoil, JPMorgan Chase experienced a 6% drop in investment banking revenue during the third quarter. This decline can be attributed to lower equity and debt underwriting activity, resulting in a 3% decrease in investment banking fees. However, it is important to note that the bank is continuously adapting and strategizing to counter these challenges and maintain its leadership position in the industry.

Deposits and Consumer Confidence

During the third quarter, JPMorgan Chase witnessed a 4% decrease in deposits compared to the previous year. While this decline may be concerning, it is crucial to consider the broader economic landscape and the impact of geopolitical events on consumer confidence. Dimon, however, expressed optimism about the current state of US consumers and businesses, emphasizing their general health and resilience.

Climbing the Wall of Worry

Dimon, in a call with CNN, referred to the concept of “climbing the wall of worry,” which explains how markets can remain strong despite economic uncertainty and negative news. He stressed the importance of being prepared for potential outcomes that may not be immediately apparent. While Wall Street tends to focus on current conditions, Dimon believes that it is crucial to anticipate and prepare for future possibilities.

Geopolitical Challenges vs. Economic Stability

While Dimon acknowledges the potential economic effects of geopolitical challenges, he places greater emphasis on the geopolitical implications. He expresses less concern about the economic impact and highlights the importance of monitoring and mitigating geopolitical risks. Dimon believes that the current health of US consumers and businesses provides some reassurance amidst these uncertain times.

The Challenge of Inflation and Interest Rates

Dimon also addresses the challenges of inflation and interest rates. He points out that tight labor markets and high government debt levels could keep inflation elevated for an extended period. As a result, interest rates may continue to rise. In previous interviews, Dimon has suggested that the Federal Reserve may continue its aggressive regimen of interest rate hikes to combat elevated inflation. This could potentially lead to an additional 1.5 percentage point increase, bringing interest rates up to 7%.

Market Response

Following the release of JPMorgan Chase’s strong financial results, the market has responded positively. The bank’s shares rose by 4.8%, reflecting investor confidence in its ability to weather the storm. This positive sentiment spilled over to other major banks, with Wells Fargo shares rising by 4.3% and Citigroup shares increasing by 3.7% after reporting better-than-expected revenue.

See first source: CNN

FAQ

1. What is Jamie Dimon’s warning to investors about the current global landscape?

Jamie Dimon, CEO of JPMorgan Chase, has issued a stark warning, suggesting that the world may be facing one of the most dangerous times in decades due to ongoing conflicts in Ukraine, Israel, and Gaza. He anticipates significant impacts on energy and food markets, global trade, and geopolitical relationships.

2. How has JPMorgan Chase performed financially despite global uncertainty?

JPMorgan Chase reported earnings of $4.33 per share, surpassing analysts’ expectations of $3.90 per share, and generated revenue of $39.9 billion, exceeding the forecasted $39.57 billion. These strong financial results demonstrate the bank’s resilience and adaptability in challenging times.

3. What impact has the uncertain global landscape had on JPMorgan Chase’s investment banking division?

JPMorgan Chase experienced a 6% drop in investment banking revenue during the third quarter, primarily due to lower equity and debt underwriting activity, resulting in a 3% decrease in investment banking fees. The bank is actively strategizing to counter these challenges.

4. What has been the trend in deposits at JPMorgan Chase, and how does Jamie Dimon view consumer confidence?

JPMorgan Chase witnessed a 4% decrease in deposits during the third quarter. While this decline may raise concerns, Jamie Dimon expressed optimism about the overall health and resilience of US consumers and businesses.

5. What does Jamie Dimon mean by “climbing the wall of worry,” and why does he emphasize it?

“Climbing the wall of worry” refers to the concept that markets can remain strong despite economic uncertainty and negative news. Dimon stresses the importance of being prepared for potential outcomes that may not be immediately apparent, emphasizing the need to anticipate and prepare for future possibilities.

6. How does Jamie Dimon view the balance between geopolitical challenges and economic stability?

Dimon places greater emphasis on the geopolitical implications of current global challenges while expressing less concern about their direct economic impact. He highlights the importance of monitoring and mitigating geopolitical risks.

7. What challenges related to inflation and interest rates does Jamie Dimon address?

Dimon points out that tight labor markets and high government debt levels could keep inflation elevated for an extended period. This may lead to further increases in interest rates, with the Federal Reserve potentially implementing an additional 1.5 percentage point increase, bringing rates up to 7%.

8. How has the market responded to JPMorgan Chase’s strong financial results?

Following the release of JPMorgan Chase’s financial results, the market responded positively. The bank’s shares rose by 4.8%, reflecting investor confidence in its ability to navigate challenging conditions. This positive sentiment also influenced other major banks, with shares of Wells Fargo and Citigroup increasing after reporting better-than-expected revenue.

Featured Image Credit: Ashim D’Silva; Unsplash – Thank you!

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Dollar Weakens Significantly Against Yen https://www.smallbiztechnology.com/archive/2023/10/dollar-weakens-significantly-against-yen.html/ Tue, 03 Oct 2023 17:40:07 +0000 https://www.smallbiztechnology.com/?p=64405 The currency market experienced a significant event recently, as the Japanese yen strengthened sharply against the US dollar, causing confusion and speculation about possible intervention by the Bank of Japan. This sudden surge in the yen’s value has raised questions about the motives behind the currency’s movement and the potential impact on global markets. In […]

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The currency market experienced a significant event recently, as the Japanese yen strengthened sharply against the US dollar, causing confusion and speculation about possible intervention by the Bank of Japan. This sudden surge in the yen’s value has raised questions about the motives behind the currency’s movement and the potential impact on global markets. In this article, we will delve into the details of this development, exploring the factors that led to the yen’s appreciation, the implications for traders and investors, and the possible intervention strategies that may have been employed.

Understanding the Yen’s Surge

The surge in the yen’s value began when the US dollar rose to 150.165 yen, surpassing the 150 level for the first time since October 2022. However, this rally was short-lived, as the yen quickly gained strength, causing the dollar to plummet to a low of 147.30 yen. This rapid fluctuation left traders and market participants puzzled, unsure of whether the Bank of Japan had intervened to influence the exchange rate.

The 150 level is significant because it is widely regarded as a potential trigger for Japanese intervention. Japanese authorities have previously expressed concerns about excessive volatility and currency weakness, making this a crucial threshold for market observers. The uncertainty surrounding this event has led to nervousness among traders, resulting in the reduction of their long positions in the dollar-yen market.

Niels Christensen, chief analyst at Nordea in Copenhagen, highlighted the market’s apprehension, stating, “The market is obviously very nervous around these levels at 150. For me, it’s nervousness with traders cutting their long positions.” If this surge was indeed a result of intervention by the Bank of Japan, it is expected that they would confirm it to maximize its impact. This confirmation could potentially be followed by additional interventions to further influence the dollar-yen positions.

Speculation and Uncertainty

Amidst the yen’s surge, confusion and speculation have arisen, with market participants attempting to decipher the intentions of the Bank of Japan. However, neither the Bank of Japan nor the New York Federal Reserve has provided official comments regarding any intervention in the foreign exchange markets. This lack of clarity has added to the uncertainty surrounding the yen’s strengthening.

It is worth noting that this is not the first time Japan has intervened in the currency market. In September 2022, Japan bought yen to protect its currency after the Bank of Japan’s decision to maintain an ultra-loose monetary policy led to the yen’s depreciation to 145 per dollar. Additionally, in October of the same year, Japan intervened again when the yen reached a 32-year low of 151.94 against the dollar.

Jeremy Stretch, head of G10 FX strategy at CIBC Capital Markets in London, suggested that the recent yen surge may be a form of price checking rather than explicit action by the Bank of Japan. He stated, “Some people might think this was a shot across the bows from the BOJ.” This uncertainty further highlights the complexity of understanding the motives behind the yen’s recent appreciation.

Factors Driving the Yen’s Strength

Several factors have contributed to the yen’s recent strength against the dollar. One significant factor is the substantial gap in interest rates between Japan and other developed economies, particularly the United States. While central banks in other countries have been raising borrowing costs, the Bank of Japan has kept rates on a tight leash, leading to a divergence in interest rates. This divergence has put downward pressure on the yen, making it less attractive to investors seeking higher yields.

Additionally, concerns about global economic stability and geopolitical tensions have led investors to seek safe-haven assets, such as the yen. The yen has traditionally been considered a safe haven currency, known for its stability and liquidity. As uncertainty and risk aversion increase in the global market, investors often flock to the yen, driving up its value.

Potential Implications for Traders and Investors

The yen’s sudden strengthening has significant implications for traders and investors involved in the currency market. Traders who were positioned in long dollar-yen positions may have faced considerable losses as the yen surged. The unpredictability of the yen’s movement and the lack of clarity surrounding possible intervention by the Bank of Japan have made trading in the dollar-yen pair particularly challenging.

Investors with exposure to Japanese assets, such as Japanese stocks or bonds, may also be affected by the yen’s appreciation. A stronger yen can impact the profitability of Japanese exporters, as it makes their goods relatively more expensive in foreign markets. This, in turn, can lead to a decline in earnings for Japanese companies and potentially impact stock prices. Furthermore, a stronger yen can also affect the returns on investments in Japanese bonds, as currency movements can influence the overall yield for foreign investors.

Possible Intervention Strategies

If the Bank of Japan did intervene in the currency market, it is essential to understand the potential strategies they may have employed. Intervention can take various forms, including direct currency purchases or sales, verbal interventions, or changes in monetary policy. These strategies are aimed at influencing the exchange rate between the yen and other currencies, such as the dollar.

Direct currency purchases or sales involve the central bank entering the market and buying or selling its currency to influence its value. Verbal interventions, on the other hand, involve statements or press releases by central bank officials, signaling their intention to intervene or expressing concerns about currency volatility. Changes in monetary policy, such as adjusting interest rates or implementing quantitative easing measures, can also indirectly impact the exchange rate.

The effectiveness of intervention strategies can vary, and their success depends on several factors, including market sentiment, the scale of intervention, and the ability of market participants to counteract the central bank’s actions. It is important to note that interventions are not always successful and can have unintended consequences, such as creating market distortions or triggering speculative behavior.

See first source: Reuters

FAQ

What caused the recent significant surge in the Japanese yen against the US dollar?

The surge in the yen’s value began when the US dollar reached 150.165 yen, surpassing the 150 level for the first time since October 2022. However, the yen quickly gained strength, causing the dollar to drop to a low of 147.30 yen. The motives behind this rapid fluctuation, including the possibility of intervention by the Bank of Japan, have raised questions and speculation.

Why is the level of 150 yen significant, and how does it relate to potential intervention by the Bank of Japan?

The 150 level is considered significant because it has been viewed as a potential trigger for intervention by Japanese authorities. The Bank of Japan has expressed concerns about excessive volatility and currency weakness in the past, making this a crucial threshold for market observers.

Is there confirmation that the Bank of Japan intervened in the foreign exchange market to influence the yen’s exchange rate?

As of now, neither the Bank of Japan nor the New York Federal Reserve has provided official comments confirming any intervention in the foreign exchange markets. The situation remains uncertain, and speculation continues.

What factors contributed to the yen’s recent strength against the US dollar?

Several factors have contributed to the yen’s strength, including the substantial gap in interest rates between Japan and other developed economies, concerns about global economic stability, and geopolitical tensions. These factors have made the yen an attractive safe-haven asset.

What are the potential implications for traders and investors due to the yen’s recent appreciation?

Traders who were positioned in long dollar-yen positions may have faced significant losses as the yen surged. For investors with exposure to Japanese assets, such as stocks or bonds, a stronger yen can impact the profitability of Japanese exporters and influence returns on investments in Japanese bonds.

If the Bank of Japan intervened, what are some possible strategies they may have employed?

Intervention strategies can include direct currency purchases or sales, verbal interventions, or changes in monetary policy. These strategies are aimed at influencing the exchange rate between the yen and other currencies, such as the dollar. However, the effectiveness of these strategies can vary and depends on several factors.

Is there any historical precedent for the Bank of Japan’s intervention in the currency market?

Yes, Japan has a history of intervening in the currency market. For example, Japan intervened in September and October 2022 when the yen’s value was a concern. Such interventions aim to influence the yen’s exchange rate and address currency volatility.

What should traders and investors consider when dealing with the uncertain currency market situation involving the Japanese yen?

Traders and investors should exercise caution and closely monitor developments. The currency market can be unpredictable, and interventions may have unforeseen consequences. Staying informed about central bank actions and market sentiment is essential for making informed decisions in such situations.

Featured Image Credit: Joshua Fernandez; Unsplash – Thank you!

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United Airlines Pilots Make a Boatload of Money https://www.smallbiztechnology.com/archive/2023/10/united-airlines-pilots-make-a-boatload-of-money.html/ Mon, 02 Oct 2023 15:46:44 +0000 https://www.smallbiztechnology.com/?p=64401 United Airlines pilots have recently approved a new contract that includes substantial raises of up to 40%. This significant development will have a profound impact on the airline industry and the United Airlines workforce. In this article, we will dive into the details of this contract, its implications, and what it means for the future […]

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United Airlines pilots have recently approved a new contract that includes substantial raises of up to 40%. This significant development will have a profound impact on the airline industry and the United Airlines workforce. In this article, we will dive into the details of this contract, its implications, and what it means for the future of United Airlines.

The Approval Process

The new contract was approved by the United Airlines pilots after months of negotiations between the airline and the Air Line Pilots Association (ALPA), the union representing the pilots. The negotiations aimed to address various issues, including pay, working conditions, and benefits. After reaching a tentative agreement, the contract was put to a vote among the pilots, and the majority voted in favor of accepting the new terms.

Key Highlights of the Contract

The approved contract includes several key provisions that will significantly benefit United Airlines pilots. One of the most notable aspects is the substantial pay raises of up to 40%. This increase is a significant step forward for the pilots and reflects the airline’s recognition of their dedication and hard work.

Additionally, the contract includes improvements in working conditions and benefits for the pilots. These improvements aim to enhance the overall job satisfaction and well-being of the pilots, ultimately contributing to a more positive work environment.

Implications for United Airlines

The approval of this new contract has significant implications for United Airlines as a whole. By offering competitive pay raises and improved working conditions, the airline aims to attract and retain top talent in the industry. This move not only benefits the pilots but also strengthens the overall performance and reputation of United Airlines.

Furthermore, the contract approval serves as a testament to the airline’s commitment to employee satisfaction and its recognition of the vital role pilots play in ensuring safe and efficient operations. This positive relationship between the company and its pilots is essential for fostering a harmonious work environment and maintaining a high level of customer service.

Impact on the Airline Industry

The approval of this contract sets a precedent in the airline industry, highlighting the importance of fair compensation and working conditions for pilots. Other airlines may feel compelled to review their own pilot contracts and make adjustments to remain competitive in attracting and retaining experienced pilots.

This development also brings attention to the ongoing challenges faced by the airline industry, such as a pilot shortage and increased competition. By offering attractive contracts, airlines can position themselves as desirable employers and secure a skilled pilot workforce. This, in turn, contributes to safer and more reliable air travel for passengers.

Future Outlook for United Airlines

With the approval of this new contract, United Airlines is likely to experience positive growth and stability in the coming years. The competitive pay raises and improved working conditions will motivate pilots to continue their dedication to the airline, leading to enhanced performance and customer satisfaction.

Additionally, the approval of this contract demonstrates United Airlines’ commitment to its employees and their long-term success. This dedication to fostering a positive work environment and investing in employee satisfaction will likely yield positive results, both in terms of employee morale and overall business performance.

See first source: CNBC

FAQ

Q1: What is the significance of the new contract for United Airlines pilots?

A1: The new contract for United Airlines pilots is highly significant as it includes substantial pay raises of up to 40%, along with improvements in working conditions and benefits. This contract reflects the airline’s recognition of the pilots’ dedication and hard work.

Q2: How was the new contract approved?

A2: The new contract was approved after months of negotiations between United Airlines and the Air Line Pilots Association (ALPA), the union representing the pilots. Once a tentative agreement was reached, it was put to a vote among the pilots, with the majority voting in favor of accepting the new terms.

Q3: What are some key highlights of the contract for United Airlines pilots?

A3: The key highlights of the contract include substantial pay raises of up to 40%, improvements in working conditions, and enhanced benefits. These provisions are aimed at improving job satisfaction and overall well-being for the pilots.

Q4: What are the implications of this contract for United Airlines as a company?

A4: The approval of this contract has several implications for United Airlines. It helps the airline attract and retain top talent, strengthen its performance, and enhance its reputation. It also demonstrates the airline’s commitment to employee satisfaction and recognizes the vital role pilots play in safe and efficient operations.

Q5: How does this contract impact the wider airline industry?

A5: This contract sets a precedent in the airline industry by emphasizing the importance of fair compensation and working conditions for pilots. Other airlines may feel compelled to review and adjust their own pilot contracts to remain competitive in attracting and retaining experienced pilots.

Q6: What challenges does the airline industry face that are addressed by this contract approval?

A6: The airline industry faces challenges such as a pilot shortage and increased competition. By offering attractive contracts, airlines can position themselves as desirable employers and secure a skilled pilot workforce. This contributes to safer and more reliable air travel for passengers.

Q7: What is the future outlook for United Airlines with this new contract?

A7: United Airlines is likely to experience positive growth and stability in the coming years due to competitive pay raises and improved working conditions. These factors will motivate pilots, enhance performance, and contribute to customer satisfaction. The airline’s commitment to fostering a positive work environment and investing in employee satisfaction is expected to yield positive results for both employee morale and overall business performance.

Featured Image Credit: Tim Gouw; Unsplash – Thank you!

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UAW Strike Expands https://www.smallbiztechnology.com/archive/2023/09/uaw-strike-expands.html/ Fri, 22 Sep 2023 15:04:23 +0000 https://www.smallbiztechnology.com/?p=64374 The United Auto Workers (UAW) union has recently announced the expansion of its strike against General Motors (GM) and Stellantis, while also reporting progress in negotiations with Ford. This development has significant implications for the auto industry and the workers involved. In this article, we will delve into the details of the strike, its impact […]

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The United Auto Workers (UAW) union has recently announced the expansion of its strike against General Motors (GM) and Stellantis, while also reporting progress in negotiations with Ford. This development has significant implications for the auto industry and the workers involved. In this article, we will delve into the details of the strike, its impact on the companies, and the ongoing negotiations.

Background

The UAW initiated the strike on September 15, targeting three of the “Big Three” automakers: GM, Stellantis, and Ford. Initially, the strike only affected the companies’ assembly plants, with approximately 12,700 UAW members participating. However, on September 22, the UAW decided to expand the strike to include all parts distribution centers at GM and Stellantis, affecting a total of 38 facilities across 20 states.

The strike has put immense pressure on the companies’ operations, particularly in the areas of parts distribution and dealership repairs. It is the first time the UAW has simultaneously struck all three major automakers, highlighting the union’s determination to address the concerns of its members.

Expansion of the Strike

With the expansion of the strike, the UAW aims to force GM and Stellantis to come to the negotiating table with more favorable offers. The distribution centers play a crucial role in supplying parts to dealerships for repairs, making them a strategic target for the union. By shutting down these centers, the UAW hopes to disrupt the companies’ operations and exert pressure on them to meet its demands.

However, the UAW has decided not to expand the strike to Ford due to significant progress in negotiations. While the strike will continue at the three assembly plants already affected, there will be no additional factories added. This development raises hopes that the strike at Ford could be resolved relatively quickly.

Negotiations and Demands

The UAW initiated negotiations with the three automakers with a set of demands, including an immediate 20% raise for its members and a total of 40% in wage hikes over the four-year contract duration. The union also seeks to roll back concessions made during previous negotiations, such as the availability of traditional pension plans and retiree health care for workers hired since 2007.

The companies have offered raises of approximately 20% throughout the contract, with immediate raises of about 10%. However, they argue that the union’s demands are not financially feasible and could put them at a competitive disadvantage compared to non-union rivals and foreign automakers.

Impact on the Industry

The ongoing strike and labor disputes have significant implications for the auto industry as a whole. The disruption in production and supply chains could lead to decreased inventory levels and potential delays in vehicle deliveries. Dealerships reliant on parts from the affected distribution centers may face challenges in providing timely repairs, impacting customer satisfaction and potentially affecting overall sales.

Additionally, the strike highlights the growing concerns of workers regarding wages, benefits, and job security in the auto industry. It raises questions about the sustainability of the current labor model and the need for more equitable compensation and working conditions.

See first source: CNN

FAQ

1. Why did the United Auto Workers (UAW) union initiate a strike against General Motors (GM), Stellantis, and Ford?

The UAW initiated the strike to address concerns related to wages, benefits, and job security for its members. They have specific demands, including immediate wage increases and the restoration of certain benefits for workers hired since 2007.

2. What was the initial scope of the strike, and how has it expanded?

Initially, the strike affected the assembly plants of GM, Stellantis, and Ford, with approximately 12,700 UAW members participating. However, on September 22, the UAW expanded the strike to include all parts distribution centers at GM and Stellantis, impacting 38 facilities across 20 states.

3. Why did the UAW decide to expand the strike to include parts distribution centers?

The UAW expanded the strike to put more pressure on GM and Stellantis to negotiate more favorable terms. By disrupting parts distribution, the union hopes to impact the companies’ operations and compel them to meet the union’s demands.

4. Why hasn’t the strike been expanded to include Ford?

The UAW has not expanded the strike to include Ford due to significant progress in negotiations with the company. While the strike continues at the three assembly plants initially affected, no additional factories have been added. This suggests that the strike at Ford may be resolved more quickly.

5. What are some of the key demands made by the UAW in its negotiations with the automakers?

The UAW’s demands include an immediate 20% raise for its members and a total of 40% in wage hikes over the four-year contract duration. The union also seeks to roll back concessions made during previous negotiations, such as the availability of traditional pension plans and retiree health care for workers hired since 2007.

6. How have the automakers responded to the UAW’s demands?

The companies have offered raises of approximately 20% throughout the contract, with immediate raises of about 10%. However, they argue that the union’s demands are not financially feasible and could put them at a competitive disadvantage compared to non-union rivals and foreign automakers.

7. What impact does the strike have on the auto industry?

The strike and labor disputes have significant implications for the auto industry. They can disrupt production and supply chains, potentially leading to decreased inventory levels and delays in vehicle deliveries. Dealerships relying on parts from affected distribution centers may face challenges in providing timely repairs, impacting customer satisfaction and sales.

8. What broader issues does the strike highlight in the auto industry?

The strike underscores growing concerns among auto industry workers regarding wages, benefits, and job security. It also raises questions about the sustainability of the current labor model and the need for more equitable compensation and working conditions in the industry.

Featured Image Credit: Claudio Schwarz; Unsplash – Thank you!

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Firms In China Struggle As Tensions Rise https://www.smallbiztechnology.com/archive/2023/09/firms-in-china-struggle-as-tensions-rise.html/ Wed, 20 Sep 2023 18:36:18 +0000 https://www.smallbiztechnology.com/?p=64367 Tensions with Washington, policy uncertainty in China, and a lack of transparency on China’s part all contribute to a difficult business climate for foreign companies operating in China. As a result of these problems, many businesses are rethinking their strategy for entering the Chinese market. According to polls recently conducted by the American Chamber of […]

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Tensions with Washington, policy uncertainty in China, and a lack of transparency on China’s part all contribute to a difficult business climate for foreign companies operating in China. As a result of these problems, many businesses are rethinking their strategy for entering the Chinese market.

According to polls recently conducted by the American Chamber of Commerce in Shanghai and the European Union Chamber of Commerce in China, foreign companies want more information and clarity from China before making any major investments or business decisions. Unpredictable policy shifts and a lack of faith in China’s growth prospects have undermined the need for predictability and reliability, as highlighted by the surveys.

Questions to Ask: It’s Been a Rough Three Years

European firms that have found success in China’s market for some time are rethinking their strategies for entering the country. Jens Eskelund, president of the European Union Chamber of Commerce, voiced his displeasure with the tumultuous business climate over the past three years.

Concerns have been raised about the nature of the relationship China seeks to have with foreign businesses, despite the fact that the Chinese market was once seen as a stable and efficient investment destination. Clarity on China’s intentions was emphasized in Eskelund’s letter that accompanied the EU Chamber report.

Investments Are Falling and Uncertainty is Rising.

The survey by the American Chamber of Commerce in Shanghai showed that investors view China less favorably as a place to put money. Over one-fifth of the businesses said they were cutting back on investments in China this year, but over two-thirds said they had no plans to alter their China strategy in the near future. Uncertainty in the U.S.-China trade relationship and forecasts of slower growth in China were cited as the main causes.

Since “zero-COVID” policies caused city-wide shutdowns, transportation disruptions, and travel restrictions, the mood of foreign companies operating in China has worsened compared to the previous year. Because of these setbacks, many businesses looked to other countries to expand.

China’s Legal and Regulatory Framework Needs Clarification

Local businesses and state-owned enterprises in China have received greater support in recent years, posing a greater threat to foreign companies operating in the country. Competition for foreign companies has increased due to policies that favor local companies and courts that tend to favor Chinese companies in intellectual property protection decisions.

As the survey found, trade sanctions enacted in the name of national security have had a significant impact on businesses selling technology hardware, software, and services. The crackdown on private education companies has had repercussions beyond that sector, however, including the education and training industries. The banking and financial sectors have also experienced difficulties.

Southeast Asia is Increasingly Becoming a Target for Investments

Foreign businesses are looking elsewhere to invest as a result of difficulties in China. Forty percent of Chinese firms are shifting their investment focus to Southeast Asia, making it the most popular destination among countries outside of China. This change is indicative of the escalating need for foreign companies to investigate new market opportunities.

There Must Be Transparency and Stability

Companies from other countries doing business in China have asked the Chinese government for more information about the rules and regulations under which they operate. Lack of clarity in the law and regulations causes businesses to question whether or not they are breaking the law. This ambiguity has far-reaching effects on businesses, especially in the banking and pharmaceutical industries.

AmCham Shanghai Chairman Sean Stein recently spoke about the importance of legal and regulatory certainty in China. Many businesses have complained that the increasing opacity and unpredictability of the business climate makes it harder for them to make well-informed decisions.

Effects on Overseas Capital Flows

Foreign investment has dropped as a result of difficulties encountered by foreign companies operating in China. Foreign direct investment in China fell by 2.7% in the first half of 2023, according to official data. According to the British Chamber of Commerce in China, 70% of international firms want more information before investing in China. The European Union Chamber of Commerce in China has made a similar announcement, saying that its members are diversifying their investments away from China and toward Southeast Asia and other markets.

Some progress has been made despite the difficulties. Expats in China can deduct housing and education costs from their taxable income until the year 2027, thanks to an extension of China’s preferential tax breaks. Furthermore, China-U.S. relations have improved generally since the survey was finalized.

See first source: US News

FAQ

1. What are the key challenges foreign companies are facing when operating in China?

Foreign companies operating in China are facing challenges related to tensions with Washington, policy uncertainty in China, and a lack of transparency on China’s part. These challenges have created a difficult business climate for foreign firms.

2. What do recent polls by the American Chamber of Commerce in Shanghai and the European Union Chamber of Commerce in China reveal about foreign companies’ sentiments towards China?

The polls indicate that foreign companies are seeking more information and clarity from China before making major investments or business decisions. Unpredictable policy shifts and doubts about China’s growth prospects have eroded confidence in the need for predictability and reliability.

3. How have European firms been impacted by the business climate in China over the past three years?

European firms that have traditionally found success in China are reevaluating their strategies for entering the country due to the tumultuous business climate of the past three years. The unpredictability and lack of clarity regarding China’s intentions have raised concerns among these firms.

4. What factors have contributed to foreign investors viewing China less favorably as a place to invest?

Factors contributing to the less favorable view of China as an investment destination include uncertainty in the U.S.-China trade relationship and forecasts of slower economic growth in China. The impact of “zero-COVID” policies, which led to city-wide shutdowns and transportation disruptions, has also played a role.

5. How has China’s legal and regulatory framework posed challenges for foreign companies operating in the country?

Foreign companies have faced challenges due to policies favoring local businesses and courts that tend to favor Chinese companies in intellectual property protection decisions. Trade sanctions and crackdowns on various sectors, including private education and banking, have also had significant impacts.

6. Where are foreign businesses increasingly looking to invest as an alternative to China?

Foreign businesses are increasingly shifting their investment focus to Southeast Asia, with 40% of Chinese firms considering it the most popular destination among countries outside of China. This shift reflects the growing interest in exploring new market opportunities.

7. What are foreign companies requesting from the Chinese government to address the challenges they face?

Foreign companies are requesting more information about the rules and regulations under which they operate in China. They emphasize the need for transparency and stability in China’s legal and regulatory environment to make well-informed decisions.

8. How has the difficulties faced by foreign companies affected overseas capital flows into China?

Foreign direct investment in China has declined, falling by 2.7% in the first half of 2023, according to official data. Many international firms are diversifying their investments away from China and towards Southeast Asia and other markets due to the challenges faced in China.

9. Are there any positive developments or measures taken to address the challenges faced by foreign companies in China?

Some progress has been made, including an extension of China’s preferential tax breaks for expats, allowing them to deduct housing and education costs from taxable income until 2027. Additionally, China-U.S. relations have generally improved since the survey was conducted.

Featured Image Credit: Photo by Umair D; Unsplash – Thank you!

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McDonald’s: No More Self-Serve Soft Drinks https://www.smallbiztechnology.com/archive/2023/09/mcdonalds-no-more-self-serve-soft-drinks.html/ Thu, 14 Sep 2023 18:32:38 +0000 https://www.smallbiztechnology.com/?p=64341 In a recent announcement, McDonald’s, the Chicago-based fast food chain, revealed plans to eliminate self-service soda stations at all its restaurants in the United States by 2032. This decision comes as part of McDonald’s efforts to enhance customer experience and ensure consistency across its various offerings, including in-person dining, online delivery, and drive-thru options. While […]

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In a recent announcement, McDonald’s, the Chicago-based fast food chain, revealed plans to eliminate self-service soda stations at all its restaurants in the United States by 2032. This decision comes as part of McDonald’s efforts to enhance customer experience and ensure consistency across its various offerings, including in-person dining, online delivery, and drive-thru options. While the company has not specified whether this change will extend to its locations outside the U.S., it marks a significant shift in how customers will access their beverages at McDonald’s.

McDonald’s Plans to Eliminate Self-Service Soda Stations

The Decision and Its Implications

McDonald’s USA confirmed its intention to remove self-service soda machines in an email to The Associated Press. By doing so, the company aims to create a standardized experience for customers and crew members across its entire chain. This move is part of McDonald’s broader strategy to streamline operations and ensure consistency in its service offerings.

Consistency for Customers and Crew Members

By eliminating self-service soda stations, McDonald’s seeks to provide a more uniform experience for customers, regardless of the location they visit. This change will help maintain brand standards and ensure that patrons receive the same level of service and quality at any McDonald’s restaurant they choose.

Transitioning to Behind-the-Counter Soda Machines

While self-service soda machines have been a staple at McDonald’s for years, the company plans to replace them with behind-the-counter soda machines. This shift is already underway in select McDonald’s locations across the country. Behind-the-counter machines are not new to the fast food industry, as other chains have already adopted this setup.

Factors Influencing the Decision

McDonald’s has not explicitly stated the factors that influenced its decision to eliminate self-service soda stations. However, it is likely that several considerations played a role, including financial considerations, sanitation concerns, and the need to adapt to changing consumer preferences.

Changing Consumer Behavior

Over the years, consumer behavior has evolved, with a notable acceleration during the COVID-19 pandemic. More customers are opting for digital and online delivery sales, leading fast food chains to adapt their operations accordingly. McDonald’s decision to eliminate self-service soda stations aligns with these shifting preferences and the company’s focus on enhancing its drive-thru and delivery capabilities.

McDonald’s Digital Sales Surge

McDonald’s has experienced a surge in digital sales, comprising app, delivery, and kiosk purchases. These digital sales accounted for nearly 40% of the chain’s systemwide sales during the second quarter of 2023. The company’s revenue rose by 14% to $6.5 billion during this period, exceeding analysts’ expectations. McDonald’s success in the digital space reflects its ability to meet changing consumer demands and leverage technology to drive sales.

Phasing Out Self-Service Soda: A Closer Look

Locations in Illinois Leading the Transition

According to The State Journal-Register, McDonald’s locations in Illinois have already begun phasing out self-service soda stations. This strategic move serves as a testing ground for the company’s broader plan to transition away from self-service machines. By piloting the change in specific locations, McDonald’s can gather valuable insights and make any necessary adjustments before implementing the new system nationwide.

Other Fast Food Chains Already Utilizing Behind-the-Counter Machines

While McDonald’s is known for its self-service soda stations, other fast food chains have already embraced behind-the-counter soda machines. These machines, operated by crew members, provide customers with their preferred beverages without the need for self-service. McDonald’s decision to adopt this approach aligns the company with industry trends and fosters consistency within the fast food landscape.

The Impact of the COVID-19 Pandemic

Uptick in Digital and Online Delivery Sales

The COVID-19 pandemic significantly impacted consumer behavior, accelerating the adoption of digital and online delivery sales. As customers sought contactless options and convenience, fast food chains like McDonald’s had to adapt their operations to meet these shifting demands. The decision to eliminate self-service soda stations reflects McDonald’s commitment to staying relevant and catering to evolving customer preferences.

Enhancing Drive-Thrus and Strengthening Delivery Partnerships

To meet the increased demand for drive-thru and delivery services, McDonald’s and other fast food chains have invested in enhancing their drive-thru capabilities and strengthening partnerships with food delivery apps. By prioritizing these channels, McDonald’s can provide customers with a seamless and convenient experience, ensuring they can access their favorite McDonald’s meals with ease.

McDonald’s Financial Performance

Digital Sales Contribution

McDonald’s digital sales, including app, delivery, and kiosk purchases, have played a significant role in the company’s financial performance. During the second quarter of 2023, these digital sales accounted for nearly 40% of McDonald’s systemwide sales. This success demonstrates the effectiveness of McDonald’s digital strategy and its ability to adapt to changing consumer preferences.

Revenue Growth and Exceeding Expectations

McDonald’s reported a 14% increase in revenue, reaching $6.5 billion during the second quarter of 2023. This growth surpassed analysts’ expectations, showcasing the company’s resilience and ability to navigate challenging market conditions. The strong financial performance reflects the positive reception and adoption of McDonald’s digital initiatives, including its focus on drive-thru and delivery services.

Moderating Price Increases in the Future

While McDonald’s has benefited from price increases in recent quarters, the company expects these increases to moderate as inflation rates stabilize. During McDonald’s Q2 earnings call, Chief Financial Officer Ian Borden highlighted the potential future moderation of price increases. This projection indicates that McDonald’s will continue to focus on maintaining affordability for its customers while navigating market dynamics.

See first source: NBC

FAQ

1. Why is McDonald’s planning to eliminate self-service soda stations?

McDonald’s aims to eliminate self-service soda stations to create a standardized and consistent experience for customers and crew members across all its locations in the United States. This move is part of McDonald’s broader strategy to streamline operations and ensure consistency in its service offerings.

2. How will McDonald’s replace self-service soda stations?

McDonald’s plans to replace self-service soda stations with behind-the-counter soda machines. This transition is already underway in select McDonald’s locations across the country.

3. What factors influenced McDonald’s decision to eliminate self-service soda stations?

While McDonald’s has not explicitly stated the factors behind its decision, it is likely influenced by financial considerations, sanitation concerns, and the need to adapt to changing consumer preferences.

4. How does this decision align with changing consumer behavior?

The decision aligns with changing consumer behavior, particularly the increased preference for digital and online delivery sales. McDonald’s is focusing on enhancing its drive-thru and delivery capabilities to cater to these shifting preferences.

5. What percentage of McDonald’s systemwide sales do digital sales account for, and how has this impacted the company’s financial performance?

During the second quarter of 2023, digital sales, including app, delivery, and kiosk purchases, accounted for nearly 40% of McDonald’s systemwide sales. This contributed to a 14% increase in revenue, reaching $6.5 billion, surpassing analysts’ expectations, and showcasing the company’s ability to adapt to changing consumer demands.

6. How are McDonald’s locations in Illinois involved in this transition?

McDonald’s locations in Illinois are leading the transition away from self-service soda stations, serving as a testing ground for the broader plan to implement behind-the-counter soda machines nationwide. This allows McDonald’s to gather insights and make necessary adjustments.

7. What other fast food chains have already adopted behind-the-counter soda machines?

Several other fast food chains have already embraced behind-the-counter soda machines. These machines, operated by crew members, provide customers with their preferred beverages without self-service. McDonald’s decision aligns with industry trends and fosters consistency in the fast food landscape.

8. How did the COVID-19 pandemic impact McDonald’s and its decision to eliminate self-service soda stations?

The COVID-19 pandemic accelerated the adoption of digital and online delivery sales as customers sought contactless and convenient options. McDonald’s and other fast food chains adapted their operations to meet these shifting demands, making the decision to eliminate self-service soda stations in line with evolving customer preferences.

9. What steps has McDonald’s taken to enhance its drive-thru and delivery services?

McDonald’s has invested in enhancing its drive-thru capabilities and strengthening partnerships with food delivery apps to meet the increased demand for drive-thru and delivery services. These efforts aim to provide customers with a seamless and convenient experience.

10. How does McDonald’s plan to handle price increases in the future?

McDonald’s expects that price increases will moderate as inflation rates stabilize. The company aims to maintain affordability for its customers while navigating market dynamics and changes in pricing.

Featured Image Credit: Visual Karsa; Unsplash – Thank you!

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CEOs Are Having It Rough https://www.smallbiztechnology.com/archive/2023/09/ceos-are-having-it-rough.html/ Wed, 13 Sep 2023 17:37:23 +0000 https://www.smallbiztechnology.com/?p=64337 The role of a CEO has always been demanding, but recent years have posed even greater challenges for these top executives. From increased scrutiny by corporate boards to changing expectations in a rapidly evolving business landscape, CEOs are navigating uncharted territory. In this article, we will delve into the factors contributing to the upheaval in […]

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The role of a CEO has always been demanding, but recent years have posed even greater challenges for these top executives. From increased scrutiny by corporate boards to changing expectations in a rapidly evolving business landscape, CEOs are navigating uncharted territory. In this article, we will delve into the factors contributing to the upheaval in the CEO realm, explore recent CEO departures, and examine the impact of these changes on businesses and shareholders.

The Changing Landscape for CEOs

Being a CEO in today’s business environment is no easy task. The traditional expectations of CEOs have shifted, and executive boards are under pressure to keep shareholders satisfied. Gone are the days of CEOs holding their positions for a decade or more. According to talent management company Ferguson Partners, the average CEO tenure has decreased from 12 years to between 5 and 7 years. The rapid pace of change, new pressures in their roles, and, in some cases, their own actions have contributed to this trend.

The Surge in CEO Departures

The numbers speak for themselves. According to a report by Challenger, Gray & Christmas, over 1,000 CEOs have left their companies this year, which is a 33% increase compared to the previous year. This departure rate is the highest recorded in the first seven months of a year since the tracking of CEO exits began in 2002.

While the specific reasons for each CEO’s departure may not always be disclosed, it is evident that the pressures and demands of their roles play a significant role in their decisions. The relentless pace of change, coupled with the need to adapt to new market dynamics, has become a daunting challenge for CEOs. Additionally, ethical infractions and poor performance have also led to the departure of some CEOs.

Recent CEO Departures

BP CEO Bernard Looney

In September, BP CEO Bernard Looney resigned “effective immediately” after admitting to not being fully transparent about his historical relationships with colleagues. Looney, a company man who had been with BP since 1991, faced criticism for his performance even before his resignation. Under his watch, BP became the only major oil company with goals to reduce oil and gas output this decade, which did not sit well with shareholders. Additionally, BP’s share price lagged behind that of its competitors, and the company missed profit expectations in the last quarter. These factors likely contributed to Looney’s departure.

Express CEO Timothy Baxter

Timothy Baxter, the CEO of clothing company Express, resigned in September following disappointing second-quarter results1. The company reported a decline in net sales for its Express brand and lifestyle line UpWest compared to the previous year, as well as a net loss. While Baxter’s departure was said to be unrelated to the company’s financial performance, shares of Express have plummeted since his appointment in 2019. The decline in sales and the significant drop in share price likely played a part in Baxter’s decision to step down.

Walgreens Boots Alliance CEO Rosalind Brewer

Rosalind Brewer, CEO of Walgreens Boots Alliance, stepped down after less than three years in the role. Brewer’s exit aligns with Walgreens’ strategic shift towards focusing more on healthcare rather than retail, as highlighted by Neil Saunders, managing director of GlobalData. Retail has not been a significant driver of growth for the company, and Walgreens’ shares have also experienced a decline this year. Factors such as the company’s reduced profit guidance and a pullback in demand for Covid vaccines likely influenced Brewer’s departure.

Impact on Businesses and Shareholders

The frequent turnover of CEOs can have profound implications for businesses and their shareholders. Instability at the top can lead to a lack of strategic direction and a loss of investor confidence. It takes time for a new CEO to settle into their role and establish a clear vision for the company. In the meantime, uncertainty can impact stock prices and hinder business performance.

Shareholders are increasingly scrutinizing CEO performance and holding them accountable for delivering results. CEOs are under pressure to drive growth, navigate disruptive forces, and make tough decisions that align with the company’s long-term goals. If CEOs fail to meet expectations, shareholders may voice their dissatisfaction through a decline in stock value or even by calling for leadership changes.

The Future of CEOs

As the business landscape continues to evolve, CEOs will face new challenges and opportunities. The role of a CEO is no longer limited to overseeing day-to-day operations; they must also be strategic visionaries, change agents, and effective communicators. CEOs need to adapt to emerging technologies, embrace innovation, and navigate global economic uncertainties.

To succeed in the modern business world, CEOs must possess a diverse skill set and be able to lead with agility. The ability to anticipate and respond to market shifts, develop strong talent pipelines, and foster a culture of innovation are crucial in staying ahead of the competition. The future of CEOs lies in their ability to adapt, inspire, and drive sustainable growth for their organizations.

See first source: CNN

FAQ

Why is the role of a CEO changing in today’s business environment?

The role of a CEO is evolving due to several factors. Traditional expectations have shifted, and CEOs are under increased pressure to keep shareholders satisfied. The average CEO tenure has decreased, and CEOs face a rapidly changing business landscape, new pressures in their roles, and sometimes their own actions contribute to these changes.

What has contributed to the surge in CEO departures?

Several factors have contributed to the surge in CEO departures. The relentless pace of change in the business world, the need to adapt to new market dynamics, and the pressures and demands of their roles have become significant challenges for CEOs. Additionally, ethical infractions and poor performance have also led to CEO departures.

Can you provide examples of recent CEO departures and their reasons?

Certainly. One example is BP CEO Bernard Looney, who resigned after admitting to not being fully transparent about historical relationships with colleagues. Poor company performance and shareholder dissatisfaction likely played a role in his departure. Another example is Express CEO Timothy Baxter, who resigned following disappointing financial results. The decline in sales and share price during his tenure likely contributed to his decision. Walgreens Boots Alliance CEO Rosalind Brewer stepped down as the company shifted focus from retail to healthcare. Reduced profit guidance and changing market dynamics influenced her departure.

What is the impact of CEO departures on businesses and shareholders?

CEO departures can have significant implications for businesses and shareholders. Instability at the top can lead to a lack of strategic direction and a loss of investor confidence. New CEOs often need time to settle into their roles and establish a clear vision, which can create uncertainty impacting stock prices and business performance. Shareholders are increasingly scrutinizing CEO performance, and CEOs are under pressure to deliver results. Failure to meet expectations can lead to a decline in stock value or calls for leadership changes.

What skills and qualities will be important for CEOs in the future?

CEOs of the future will need to possess a diverse skill set and adapt to emerging challenges and opportunities. They must be strategic visionaries, change agents, and effective communicators. Agility, the ability to anticipate and respond to market shifts, talent development, and fostering a culture of innovation will be crucial for success in the modern business world. CEOs must lead with adaptability, inspire their teams, and drive sustainable growth for their organizations.

Featured Image Credit: Microsoft 365; Unsplash – Thank you!

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Is Inflation Killing Small Businesses? https://www.smallbiztechnology.com/archive/2023/09/is-inflation-killing-small-businesses.html/ Tue, 12 Sep 2023 16:07:51 +0000 https://www.smallbiztechnology.com/?p=64331 As the US economy continues to grapple with the challenges posed by inflation, small businesses are feeling the strain. The National Federation of Independent Business (NFIB) recently released a survey revealing that optimism among small businesses declined in August, marking a break in the three-month streak of improving sentiment. This dip in confidence comes as […]

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As the US economy continues to grapple with the challenges posed by inflation, small businesses are feeling the strain. The National Federation of Independent Business (NFIB) recently released a survey revealing that optimism among small businesses declined in August, marking a break in the three-month streak of improving sentiment. This dip in confidence comes as small businesses battle with the dual challenges of rising inflation and difficulty in hiring qualified workers.

The Impact of Inflation on Small Businesses

Inflation, which has been a significant concern in recent months, has had a direct impact on small businesses across various sectors. The aggressive interest rate hikes by the Federal Reserve, aimed at curbing inflation, have resulted in a slowdown in price increases. However, this has not entirely alleviated the burden for small businesses. The NFIB survey indicates that expectations of better business conditions over the next six months have deteriorated, with many business owners expressing concerns about future sales growth and overall business conditions.

Bill Dunkelberg, the NFIB’s chief economist, notes that inflation and the worker shortage continue to be the biggest obstacles faced by small businesses. The rising cost of goods and services, coupled with difficulties in finding qualified workers, have put a strain on Main Street. As a result, small business owners are eager to hire and capitalize on strong consumer spending, but the prevailing economic challenges make it increasingly difficult to do so.

Hiring Challenges for Small Businesses

The struggle to find and hire qualified workers has become an ongoing issue for small businesses. In August, 40% of small business owners reported having job openings that were hard to fill, although this number slightly decreased from the previous month. Despite the slight decline, the figure remains historically high. Small businesses are grappling with a competitive labor market, making it challenging to attract and retain skilled employees.

The shortage of qualified workers is particularly problematic for small businesses as they rely heavily on their employees to drive growth and success. The NFIB survey highlights the frustration of small business owners who are trying to navigate these hiring challenges while simultaneously contending with inflation and other economic uncertainties.

The Economic Landscape for Small Businesses

While inflation remains a pressing concern, the US economy has demonstrated resilience in the face of rapid rate hikes. Consumer spending remains strong, with significant increases observed in July, particularly in the areas of films, concerts, and travel. However, American consumers face a series of economic obstacles, including the resumption of student loan payments, diminishing savings accounts, limited access to new credit, and another anticipated interest rate hike. These factors, along with the potential decline in spending on in-person experiences in the wake of pandemic-era shutdowns, have led some economists to speculate on the impact on the US consumer and the overall economy.

Despite these challenges, some economists believe that a sharp downturn can be avoided. Goldman Sachs, for instance, recently reduced its bet of a US recession, highlighting the economy’s surprising resilience. This optimism stems from the belief that the Federal Reserve can achieve a soft landing, where inflation slows down to the Fed’s target of 2% without causing a significant increase in unemployment. The ongoing disinflation process, along with a better balance between supply and demand in goods, services, and labor markets, contributes to this positive outlook.

Simona Mocuta, chair of the American Bankers Association’s Economic Advisory Committee and chief economist at State Street Global Advisors, emphasizes the importance of vigilance in the fight against inflation. While the odds of a soft landing appear favorable, the battle against inflation is far from won. The Fed must remain alert to changing economic conditions and continue to strike a delicate balance between managing inflation and supporting economic growth.

Navigating Inflation and Hiring Challenges: Strategies for Small Businesses

As small businesses navigate the complexities of inflation and hiring challenges, it is essential to adopt strategies that mitigate the impact and foster continued growth. Here are some key considerations for small business owners:

1. Monitor and Adjust Prices

Inflation often leads to increased costs for goods and services. To maintain profitability, small businesses should regularly review their pricing strategies and make necessary adjustments. By closely monitoring market trends and competitor pricing, businesses can strike a balance between maintaining a competitive edge and ensuring sustainable profit margins.

2. Diversify Suppliers

In times of inflation, the prices of raw materials and supplies can fluctuate significantly. Small businesses can reduce their vulnerability to price shocks by diversifying their supplier base. Engaging multiple suppliers provides flexibility and options, allowing businesses to negotiate better terms and prices.

3. Improve Operational Efficiency

Enhancing operational efficiency can help offset rising costs associated with inflation. Small businesses should explore opportunities to streamline processes, reduce waste, and optimize resource allocation. This can be achieved through the adoption of technology, automation, and lean management principles.

4. Focus on Retaining and Developing Talent

Given the challenges in hiring qualified workers, small businesses should prioritize retaining and developing their existing talent pool. Offering competitive compensation packages, providing opportunities for professional growth and development, and creating a positive work culture can significantly contribute to employee satisfaction and retention.

5. Leverage Technology

Investing in technology can help small businesses streamline operations, improve productivity, and reduce costs. Automation tools, customer relationship management systems, and data analytics can provide valuable insights and enable businesses to make informed decisions in the face of inflation and hiring challenges.

See first source: CNN

FAQ

What is the current sentiment among small businesses, and why has it declined?

Small business optimism declined in August after three months of improvement, according to a survey by the National Federation of Independent Business (NFIB). This decrease in confidence is attributed to the challenges posed by rising inflation and difficulty in hiring qualified workers.

How is inflation affecting small businesses?

Inflation has had a direct impact on small businesses across various sectors. While aggressive interest rate hikes by the Federal Reserve aimed at curbing inflation have slowed price increases, many small business owners remain concerned about future sales growth and overall business conditions. Rising costs of goods and services have put a strain on small businesses.

What are the key hiring challenges faced by small businesses?

Small businesses are struggling to find and hire qualified workers. In August, 40% of small business owners reported having job openings that were difficult to fill. Although this number slightly decreased from the previous month, it remains historically high. The competitive labor market makes it challenging to attract and retain skilled employees.

What is the economic landscape for small businesses amid these challenges?

Consumer spending remains strong, but American consumers face economic obstacles such as resuming student loan payments, diminishing savings, limited access to new credit, and anticipated interest rate hikes. Economists speculate about the impact on the US consumer and the overall economy, but some remain optimistic about avoiding a sharp downturn.

What strategies can small businesses adopt to navigate inflation and hiring challenges?

Small businesses can consider several strategies to mitigate the impact of inflation and foster growth. These include monitoring and adjusting prices, diversifying suppliers, improving operational efficiency, focusing on retaining and developing talent, and leveraging technology to streamline operations and reduce costs.

Featured Image Credit: engin akyurt; Unsplash – Thank you!

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Auto Strike Looming? https://www.smallbiztechnology.com/archive/2023/09/auto-strike-looming.html/ Mon, 11 Sep 2023 17:37:21 +0000 https://www.smallbiztechnology.com/?p=64327 Consumers looking to buy a car are understandably anxious as reports of a possible auto strike by the United Auto Workers continue to make headlines. This article will discuss the potential drawbacks and provide suggestions for things to think about when shopping for a new vehicle. We’ll give you all the details you need to […]

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Consumers looking to buy a car are understandably anxious as reports of a possible auto strike by the United Auto Workers continue to make headlines. This article will discuss the potential drawbacks and provide suggestions for things to think about when shopping for a new vehicle. We’ll give you all the details you need to make a choice, from the affected brands to the models that are still in stock.

Effects on Automotive Consumers

Concerns about a possible auto strike are understandable, but at this time the United Auto Workers are only threatening strikes against General Motors, Ford, and Stellantis. It’s unlikely that the potential strike will affect your decision to buy a Toyota, Honda, or Hyundai.

However, there are some things to think about if you have your heart set on a Ford, Chevrolet, or Jeep—made by Ford, GM, and Stellantis, respectively. In the event of a strike, you may still have time to shop around if you are not set on a particular color or set of options. Covid-related parts shortages have resulted in lower-than-usual inventory levels; knowing how this may affect the models you want is important.

Differences in Inventories Across Automakers

There is considerable variation in current inventory levels across the three companies that are potential strike targets, despite the fact that all three are still recovering from manufacturing disruptions brought on by the pandemic. Stellantis, the maker of Jeep, Dodge, and Ram models, has more vehicles than it needs, while General Motors has the most limited supply.

If you’re looking at GMC, Chevy, or Cadillac SUVs or trucks and have specific preferences, you should know that there are already wait times for some models. The difficulty lies in locating the desired characteristics and choices without placing an order or waiting for delivery.

Adaptability Is Essential

There is no need to make a hasty purchase right now if you can be more lenient with your preferences. Industry analyst Ivan Drury predicts that if the strike continues for a significant amount of time, the situation will not become critical for quite some time. Drury, however, recommends acting quickly to avoid supply chain disruptions and limited availability later on.

In the United States, car manufacturers are already using enticements like zero-percent financing and rebates to sell vehicles. Drury recommends taking advantage of these deals and making a choice quickly to prevent future setbacks and restrictions.

Modes with Sufficient Stock

There are still some models that are currently in plentiful supply despite the impending strike. Analyst Michelle Krebs says that there is a plentiful supply of Ford Bronco Sports, Escapes, Equinoxes, and full-size pickups. Pickups, on the other hand, have so many variants and customizations that the inventory needs to be more extensive for customers to find what they’re looking for.

Consequences for Global Standards

It would be reasonable to assume that a strike in the United States would not affect the production of models in Mexico or Canada, since those factories do not employ UAW workers. However, the North American (i.e., Canada and Mexico) factories of automakers are interconnected. Components made in the United States are shipped to assembly plants in Mexico and Canada, so a strike there could halt vehicle production in those countries.

Some of these brands’ models are made in other countries and then shipped to North America for sale. Some GM vehicles, such as the Buick Envision, are assembled in China, while others, like the Chevrolet Trailblazer and Trax, are produced in South Korea. Strikes are less likely to impact these global models because automakers rarely ship major components between factories on different continents.

How to Deal with Uncertainty

Vehicle shortages were common after the Covid era, and the feeling of shopping for a car during a potential strike can be reminiscent of that time. Strike effects, however, will likely be model- and brand-specific. Keeping this in mind, you might want to check out Stellantis brands to see if there’s one that fits your needs. Potential buyers may benefit from better deals and incentives as a result of the surplus inventory.

The decision to shop for a vehicle during a potential auto strike comes down to personal preferences for make, model, and adaptability. Always do your research and base your choice on what is best for you. You can find the right car for your needs in spite of the uncertainty if you keep an eye on inventory levels, take advantage of current incentives, and think about other options.

See first source: CNN

FAQ

1. How likely is an auto strike to affect my car-buying decision?

As of now, the United Auto Workers (UAW) have threatened strikes against General Motors, Ford, and Stellantis (formerly Fiat Chrysler). If you’re considering purchasing a Toyota, Honda, or Hyundai, it’s unlikely that a potential strike will impact your decision.

2. How do inventory levels vary among the automakers facing potential strikes?

There is significant variation in current inventory levels. Stellantis, the maker of Jeep, Dodge, and Ram models, has surplus inventory, while General Motors has the most limited supply. Chevrolet, GMC, and Cadillac SUVs or trucks may already have wait times for specific models.

3. Is it advisable to make a quick purchase decision due to the potential strike?

While there’s no need for a hasty purchase, acting quickly can help you avoid potential supply chain disruptions and limited availability. Industry analysts recommend taking advantage of current incentives like zero-percent financing and rebates.

4. Which car models have sufficient stock despite the potential strike?

Some models still have ample supply. Ford Bronco Sports, Escapes, Equinoxes, and full-size pickups are among them. Pickups, in particular, offer numerous variants and customizations, so a wider inventory is necessary for customers to find what they’re looking for.

5. How might a strike in the United States affect car production in Mexico and Canada?

While factories in Mexico and Canada do not employ UAW workers, North American factories are interconnected. Components produced in the United States are shipped to assembly plants in Mexico and Canada. Therefore, a strike in the U.S. could halt vehicle production in those countries.

6. What should I consider when shopping for a car during a potential auto strike?

Your decision should be based on your personal preferences for make, model, and adaptability. Keep an eye on inventory levels, take advantage of current incentives, and explore other options. You can still find the right car for your needs despite the uncertainty caused by a potential strike.

Featured Image Credit: carlos aranda; Unsplash – Thank you!

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Are The Brits Lazy? https://www.smallbiztechnology.com/archive/2023/09/are-the-brits-lazy.html/ Fri, 08 Sep 2023 17:17:37 +0000 https://www.smallbiztechnology.com/?p=64324 In today’s fast-paced world, many British people are reevaluating their priorities and questioning the role of work in their lives. A recent study suggests that Brits are more likely than ever before to believe that less importance should be placed on work. This shift in attitude reflects a growing desire for a better work-life balance […]

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In today’s fast-paced world, many British people are reevaluating their priorities and questioning the role of work in their lives. A recent study suggests that Brits are more likely than ever before to believe that less importance should be placed on work. This shift in attitude reflects a growing desire for a better work-life balance and a recognition that there is more to life than just our careers. In this article, we will explore the changing perceptions of work among Brits and delve into the reasons behind this shift.

The Changing Landscape of Work

A Farewell to Long Shifts

Dean Holden, a railway station announcer, recently decided to retire early after 16 years on the job. He realized that life is too short and wanted to prioritize his health and happiness. Holden’s story is not unique, as more and more Brits are opting for a better work-life balance and stepping away from demanding careers. The desire for a fulfilling personal life is driving individuals like Holden to reconsider traditional notions of work.

Work-Life Balance: A Modern Perspective

According to the World Values Survey conducted by King’s College London, views on work vary across different age groups. Millennials, in particular, are more inclined to view work as less important compared to older generations. This generational divide highlights a growing trend towards prioritizing personal time and experiences over career success. The survey also revealed that Brits place less emphasis on work compared to other Western nations, with only 73% stating that work is “very or rather important in their life.”

The UK’s Evolving Attitude Towards Work

The Drift Towards a Better Balance

Over the past four decades, the percentage of the British public who believe that less importance should be placed on work has increased significantly. In 1981, only 26% held this view, but by 2022, that number had risen to 43%. This shift in perspective aligns with a broader trend seen in other Western countries as well. Canada, for example, experienced an increase from 25% to 41% of people who believe that less importance should be placed on work.

The Value of Spare Time

One of the key findings of the study is that Brits are less likely to prioritize work over their leisure time. This sentiment reflects a growing recognition that a well-rounded life encompasses more than just professional achievements. The belief that hard work leads to success is also losing ground, with Brits becoming more skeptical of this traditional notion. Instead, they are acknowledging the importance of personal fulfillment and the need to strike a balance between work and leisure.

Shifting Perspectives Across Generations

The study also highlighted significant differences in attitudes towards work among different generations. Older generations, such as baby boomers, tend to prioritize work even as they approach retirement. In contrast, millennials are more likely to question the value of work and seek a better balance. This divide can be attributed to various factors, including nostalgia, economic stagnation, and a changing understanding of the purpose of work.

Embracing a Balanced Lifestyle

Redefining Success

Laura, a working mother, made the decision to cut back on her working hours to spend more time with her family. She realized that her previous job was not bringing her happiness and decided to pursue a career in interior design instead. Laura’s story exemplifies the shifting attitudes towards work, where individuals are redefining success on their own terms. It is no longer solely measured by professional achievements but also by personal fulfillment and quality time with loved ones.

Prioritizing Personal Well-being

The growing desire for a better work-life balance is driven by a recognition that personal well-being should be a priority. Brits are realizing that long hours and a relentless focus on work can take a toll on their mental and physical health. By prioritizing personal time and pursuing activities that bring joy and fulfillment, individuals can achieve a healthier and more balanced lifestyle.

The Role of Technology

Advancements in technology have played a significant role in reshaping attitudes towards work. With the ability to work remotely and flexible hours, individuals now have more control over their schedules. This newfound freedom allows for a better integration of work and personal life. Companies are also recognizing the importance of work-life balance and are implementing policies that support their employees’ well-being.

See first source: BBC

FAQ

1. What are some key strategies for increasing brand recognition in a new market?

Understanding your brand’s mission and values is crucial when expanding into new markets. Staying true to your core principles can help you maintain a sense of purpose and drive innovation.

2. How important is it to tailor your marketing tactics to the preferences of the local audience?

Tailoring your tactics to match the local tastes and values of the new market is essential. It helps in building connections, credibility, and relevance among the target audience.

3. How can I learn about the culture and preferences of the new market?

Conducting interviews with potential customers in the new market can provide valuable insights into their information-gathering strategies, trust thresholds, decision-making processes, and networking habits. This information can be used to create effective content strategies.

4. How can I transfer goodwill from my existing clientele to new customers in the new market?

Utilizing influencers and strategic placements, along with establishing a sense of familiarity, can help transfer goodwill from your existing customer base to new consumers.

5. Should I adapt my branding efforts to the local culture and market?

Yes, it’s essential to adapt your branding efforts to the local culture and market. This helps build trust and credibility among local consumers, making your brand more relatable.

6. What data should I collect before entering a new market?

It’s crucial to collect both qualitative and quantitative data to understand current awareness levels, market trends, and cultural nuances. This data will form the basis for your market entry strategy.

7. How can I collaborate with local businesses or influencers in the new market?

Collaborating with local businesses, influencers, or organizations that share your mission can help you build trust and support from the local community. Leveraging their existing user bases can be highly effective.

8. What are some recommended campaign strategies for brand exposure in a foreign market?

Strategies such as social media, billboards, freebies, and influencer marketing can help increase brand awareness in a new market. Techniques like vehicle wraps, sign spinners, and partnerships with local charities can also be effective.

9. How can I address the unique challenges of an emerging market?

Understanding the business climate and challenges specific to the new market is crucial. Providing customized solutions and fostering strong client relationships can give you an edge.

10. What’s the significance of collaborating with local community leaders?

Collaborating with local influencers and organizations that align with your brand’s values can enhance brand awareness and resonate with the local audience.

Featured Image Credit: Aleks Marinkovic; Unsplash – Thank you!

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A Quick Biz Tech Roundup https://www.smallbiztechnology.com/archive/2023/09/a-quick-biz-tech-roundup.html/ Wed, 06 Sep 2023 18:33:52 +0000 https://www.smallbiztechnology.com/?p=64317 Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, never shies away from expressing his opinions and disrupting industries. In a recent Twitter exchange, Musk made headlines yet again by criticizing LinkedIn, the popular professional networking platform. He referred to it as “cringe” and hinted at the possibility of creating a competitor. While the extent […]

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Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, never shies away from expressing his opinions and disrupting industries. In a recent Twitter exchange, Musk made headlines yet again by criticizing LinkedIn, the popular professional networking platform. He referred to it as “cringe” and hinted at the possibility of creating a competitor. While the extent of his plans remains uncertain, this development has piqued the interest of businesses worldwide. In this small business tech roundup, we’ll explore the implications of Musk’s statement, as well as other noteworthy tech trends that could impact your business.

1. Elon Musk: A LinkedIn Competitor Is In the Works

Elon Musk’s disdain for LinkedIn was evident when he responded to a user’s tweet, stating, “The cringe level is so high I just can’t bring myself to use it.” This candid criticism of the platform’s perceived inauthenticity and artificiality sparked speculation about Musk’s intentions. He further suggested the possibility of creating a LinkedIn competitor, although the concrete details remain elusive.

While LinkedIn is widely established and used by professionals, Musk’s track record of disrupting industries, such as electric vehicles and space travel, makes his statement worth considering. If Musk were to enter the professional networking space, he could potentially introduce innovative features and a fresh approach that resonates with users looking for a more authentic and engaging platform.

However, it’s important to note that challenging the dominance of LinkedIn is no small feat. The platform boasts a vast user base and a strong presence in the business world. Any potential competitor would need to offer significant value and overcome the network effect that LinkedIn has cultivated over the years.

2. AI-Powered Financial Advisors: Revolutionizing the Banking Industry

The banking industry is undergoing a transformative shift with the integration of artificial intelligence (AI) into financial advisory services. Chatbots and AI systems are being trained to interact with customers, providing accurate and insightful advice on their financial queries and concerns. One prominent example is SoFi, a finance company that has integrated “Galileo,” an AI-powered customer service system with a human-like touch.

This development presents an opportunity for small businesses in the financial sector to leverage AI-powered solutions to enhance their customer experience and optimize their operations. By automating routine tasks and providing personalized recommendations, AI-powered financial advisors can free up human resources to focus on building stronger relationships with clients and delivering a more tailored experience.

It’s important to note that while AI can undoubtedly revolutionize the wealth management industry, there remains a vital role for human financial advisors. The combination of AI’s efficiency and accuracy with the human touch and emotional intelligence of financial professionals can create a powerful synergy that benefits both businesses and clients.

3. The Surge of AI Investments in US Startups

Artificial intelligence has become a hotbed of investment activity, with its share of funding in US startups doubling in 2023. This surge in investments comes at a time when overall startup investments across sectors have declined. The universal application of AI and its potential to enhance core competencies and operations have motivated companies to incorporate AI into their strategies and seek funding for AI-driven ventures.

While the rapid increase in AI investments signifies the immense potential of this technology, it also raises concerns about the sustainability of these investments. Not all AI companies will succeed, and the market may experience a significant shakeout in the coming years. However, for investors who can identify promising AI startups and navigate the evolving landscape, the rewards could be substantial.

For small businesses, this trend underscores the importance of keeping an eye on the latest AI advancements and exploring ways to incorporate AI into their operations. Whether through implementing AI-powered tools or partnering with AI startups, businesses can leverage this technology to gain a competitive edge and drive innovation.

4. Synthetic Identity Fraud: A Growing Threat

Synthetic identity fraud has reached alarming levels, presenting a significant challenge for businesses and individuals alike. This type of fraud involves the creation of synthetic identities by combining unrelated pieces of data to deceive and exploit individuals, companies, and financial institutions. By leveraging stolen information, fraudsters can create fake identities and conduct fraudulent activities.

To combat this pervasive threat, organizations must continually test and adopt fraud prevention tools and strategies. Implementing robust identity verification processes and leveraging advanced technologies, such as biometrics and machine learning algorithms, can help detect and prevent synthetic identity fraud. By prioritizing security measures and staying vigilant, businesses can safeguard their operations and protect their customers from potential harm.

5. Twilio’s CustomerAI: Enhancing Customer Service with AI

Twilio, a leading communications platform, is expanding its CustomerAI capabilities with the integration of generative and predictive AI. The company’s “Customer-Aware Generative AI” aims to enhance customer service by leveraging voice intelligence and predictive analytics. By understanding customer needs and preferences, Twilio’s AI-powered solution enables businesses to deliver a more personalized and engaging customer experience.

Understanding customers and leveraging data has become crucial in today’s business landscape. By harnessing the power of AI, companies can gain valuable insights from customer interactions and use them to tailor their offerings and improve overall customer satisfaction. Twilio’s CustomerAI development represents a significant step towards unlocking the full potential of customer data and delivering exceptional customer experiences.

6. The Future of Professional Networking: Awaiting Disruption

Elon Musk’s potential entry into the professional networking space could signal a new era in how professionals connect and collaborate. While LinkedIn has established itself as the go-to platform for professional networking, Musk’s track record suggests that he could bring a fresh perspective and innovative features to the table.

However, it’s important to approach this development with cautious optimism. Disrupting an established platform like LinkedIn would require significant resources, user adoption, and a compelling value proposition. Businesses should monitor the progress of any potential competitor and assess whether it aligns with their networking and recruitment strategies.

As the business landscape evolves, professionals must adapt to new platforms and technologies that facilitate meaningful connections and foster collaboration. Whether or not Musk’s LinkedIn competitor materializes, the prospect of disruption should encourage businesses to stay agile and explore alternative networking avenues to expand their reach and opportunities.

7. Embracing AI in Financial Services: Balancing Automation and Personalization

The integration of AI-powered financial advisors presents a unique opportunity for small businesses in the financial services sector. By leveraging AI to automate routine tasks, businesses can streamline their operations and allocate more resources to providing personalized and tailored services to their clients.

However, it’s essential to strike the right balance between automation and personalization. While AI-driven solutions can enhance efficiency and accuracy, human advisors offer a level of empathy, emotional intelligence, and nuanced decision-making that AI cannot replicate. Combining the strengths of AI and human expertise can create a powerful synergy that delivers unparalleled value to clients.

To capitalize on the benefits of AI in financial services, businesses must invest in the necessary technology, provide comprehensive training to employees, and actively monitor and adapt to changing customer preferences. By embracing AI strategically and thoughtfully, businesses can differentiate themselves in a competitive market and build long-lasting client relationships.

8. Navigating the AI Investment Landscape

The surge in AI investments presents both opportunities and challenges for businesses and investors. While AI has the potential to revolutionize industries and create substantial returns, not all AI ventures will succeed. It’s crucial for investors to conduct thorough due diligence, assess the viability of AI startups, and identify those with high growth potential and a sustainable business model.

For small businesses seeking investment or exploring AI-driven ventures, it’s essential to understand the market dynamics and potential risks associated with AI investments. Diligently researching and selecting strategic partners and investors who understand the unique challenges and opportunities of AI can significantly impact the success of AI-driven initiatives.

Furthermore, businesses should actively explore partnerships with AI startups and leverage their expertise and cutting-edge technologies. Collaborating with AI companies can accelerate innovation, provide access to specialized knowledge, and enhance competitiveness in the market.

9. Strengthening Fraud Prevention Measures

Synthetic identity fraud poses a significant threat to businesses, individuals, and financial institutions. To combat this type of fraud effectively, organizations must continuously assess and enhance their fraud prevention measures. Implementing robust identity verification processes, leveraging advanced technologies, and staying ahead of evolving fraud tactics are critical to mitigating risks.

Businesses should also prioritize consumer education and awareness to help individuals protect themselves from identity theft and synthetic identity fraud. By educating customers on best practices for safeguarding their personal information and detecting potential fraud, businesses can contribute to a safer digital ecosystem.

Furthermore, collaboration between businesses, financial institutions, and regulatory bodies is essential in combating synthetic identity fraud. Sharing information and insights can help identify emerging trends, develop effective countermeasures, and strengthen the overall resilience of the ecosystem.

10. Unlocking the Power of AI in Customer Service

Twilio’s CustomerAI capabilities highlight the transformative potential of AI in customer service. By utilizing generative and predictive AI, businesses can gain deeper insights into customer needs and preferences, improve communication, and deliver more personalized experiences.

To leverage AI effectively in customer service, businesses must focus on data collection, analysis, and interpretation. By harnessing customer data, companies can uncover valuable patterns and trends, enabling them to tailor their offerings, anticipate customer needs, and provide proactive support.

Additionally, businesses should invest in AI-powered communication platforms and tools that enhance customer interactions and enable seamless omnichannel experiences. From chatbots to voice assistants, AI technologies can streamline customer service processes and ensure consistent and efficient communication across various touchpoints.

See first source: Forbes

Featured Image Credit: Charles Forerunner; Unsplash – Thank you!

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FTC Allows Pharma Monopoly? https://www.smallbiztechnology.com/archive/2023/09/ftc-allows-pharma-monopoly.html/ Tue, 05 Sep 2023 18:58:58 +0000 https://www.smallbiztechnology.com/?p=64314 The Federal Trade Commission (FTC) recently approved Amgen’s acquisition of Horizon Therapeutics, a major move that could impact the landscape of the pharmaceutical industry. This settlement agreement has relieved some regulatory concerns and has implications for other pending buyouts, including Pfizer’s proposed purchase of cancer drug developer Seagen. While the settlement agreement is seen as […]

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The Federal Trade Commission (FTC) recently approved Amgen’s acquisition of Horizon Therapeutics, a major move that could impact the landscape of the pharmaceutical industry. This settlement agreement has relieved some regulatory concerns and has implications for other pending buyouts, including Pfizer’s proposed purchase of cancer drug developer Seagen. While the settlement agreement is seen as a positive development for the M&A space in the sector, some analysts speculate that the FTC’s scrutiny may extend to other large-scale buyouts. This article explores the FTC’s decision, its potential impact on the pharmaceutical industry, and what it means for future deals.

Background: FTC’s Regulatory Landscape

In recent years, the FTC has taken a more stringent approach to acquisitions across various industries, marking a departure from the previous light-touch approach. The lawsuit against Amgen was the FTC’s first legal challenge to a pharmaceutical buyout in 14 years and reflects a broader shift in the regulatory landscape. This change comes at a time when the pharmaceutical industry is experiencing a rebound in M&A activity, with companies spending over $80 billion on deals in the first half of 2023.

Amgen’s Acquisition of Horizon Therapeutics

Amgen’s $27.8 billion acquisition of Horizon Therapeutics faced regulatory scrutiny from the FTC. However, the recent settlement agreement allows the deal to move forward. The agreement includes certain restrictions, such as prohibiting Amgen from bundling its products with two of Horizon’s blockbuster drugs. Bundling typically involves offering discounts or rebates on existing products to incentivize insurers and benefit managers to prioritize specific drugs.

While some analysts believe these conditions are unlikely to significantly impact Amgen, as the company has stated it does not intend to bundle products, others see this as a potential precedent for future buyouts. The implications of these restrictions suggest that the FTC may apply similar rules to other acquisitions in the industry.

Impact on Other Pharmaceutical Deals

The FTC’s decision to settle the Amgen-Horizon acquisition has broader implications for other pending deals in the pharmaceutical sector. Wall Street analysts believe that the settlement eases regulatory headwinds and signals that other large-scale acquisitions could proceed relatively unscathed after reviews. One such deal is Pfizer’s proposed $43 billion purchase of Seagen, a cancer drug developer.

According to William Blair analyst Matt Phipps, the settlement materially mitigates regulatory challenges for the Pfizer-Seagen deal. The analyst expects the acquisition to close by the end of the year or early 2024. Truist analyst Robyn Karnauskas also views the settlement as a positive development for the M&A space in the sector. However, industry experts and analysts remain cautious, speculating that the FTC’s appetite for scrutiny may extend beyond the Amgen-Horizon deal.

Analyzing the Settlement Agreement

The settlement agreement between Amgen and the FTC allows for the acquisition to proceed, but it comes with certain conditions. The prohibition on product bundling is a significant restriction imposed on Amgen. By preventing the bundling of products, the FTC aims to ensure fair competition in the pharmaceutical market. The practice of bundling can create a disadvantage for competitors by leveraging existing products to favor specific drugs.

BMO Capital Markets analyst Evan Seigerman considers these conditions on the Amgen-Horizon deal to be a non-factor for Amgen, given the company’s stance on bundling products. However, the inclusion of these restrictions raises questions about the FTC’s future approach to other acquisitions in the industry. The regulatory environment is evolving, and it remains to be seen how the FTC will navigate this changing landscape.

The Future of M&A in the Pharmaceutical Industry

The settlement agreement between Amgen and the FTC has eased concerns surrounding the regulatory landscape for pharmaceutical M&A. While it signals a positive development for the sector, analysts and experts remain cautious about potential future scrutiny from the FTC regarding other large-scale buyouts. Nathan Ray, a partner at West Monroe, a digital consulting firm specializing in healthcare M&A, believes that the FTC’s decision may encourage other companies to be more active in pursuing acquisitions. However, he also suggests that the FTC’s appetite for scrutiny may continue to grow.

The Biden administration’s increased focus on blocking acquisitions across industries has set the stage for a more robust regulatory environment. As the pharmaceutical industry experiences a resurgence in M&A activity, companies will need to navigate this changing landscape carefully. Compliance with regulatory requirements and an understanding of the potential implications of the FTC’s decisions will be crucial for successful deal completions.

See first source: CNBC

FAQ

 

Featured Image Credit: Invest Europe; Unsplash – Thank you!

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Disney Continues To Fight DeSantis https://www.smallbiztechnology.com/archive/2023/09/disney-continues-to-fight-desantis.html/ Mon, 04 Sep 2023 18:22:12 +0000 https://www.smallbiztechnology.com/?p=64310 Disney, the renowned entertainment conglomerate, is currently embroiled in a legal dispute with Florida Governor Ron DeSantis and his allies over control of Disney World’s growth plan. This clash has led to a change in Disney’s legal strategy, as the company seeks to assert its First Amendment rights and gain access to public records. In […]

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Disney, the renowned entertainment conglomerate, is currently embroiled in a legal dispute with Florida Governor Ron DeSantis and his allies over control of Disney World’s growth plan. This clash has led to a change in Disney’s legal strategy, as the company seeks to assert its First Amendment rights and gain access to public records. In this article, we will delve into the details of this ongoing battle, examining the key players, the events that transpired, and the implications for both Disney and the state of Florida.

Background: The Tax District Controversy

The roots of the conflict between Disney and Governor DeSantis can be traced back to a special tax district that encompasses Disney World. This district allowed Disney to self-govern its sprawling 25,000-acre resort, granting the company a considerable level of autonomy. However, tensions escalated when Disney openly criticized a Florida education law, prompting Governor DeSantis to take action.

Governor DeSantis Takes Over

In response to Disney’s criticism, Governor DeSantis seized control of the tax district, appointing a new board and effectively terminating Disney’s self-governing privileges. This move was seen as a direct retaliation against Disney, which had long enjoyed a unique status within the state. While the takeover was imminent, Disney took preemptive action by signing contracts worth a staggering $17 billion for future development projects.

Dueling Lawsuits

Governor DeSantis and his allies sought to nullify these contracts, leading to a legal battle between the two parties. Disney filed a lawsuit against Governor DeSantis and the tax district in federal court, alleging violations of its First Amendment rights. Simultaneously, the newly appointed board members retaliated by filing their own lawsuit against Disney in state court.

Disney’s Revised Legal Strategy

In light of recent developments, Disney has made adjustments to its legal strategy in order to assert its rights and protect its interests. Instead of complying with Governor DeSantis’s call to drop the lawsuit, Disney has chosen to narrow the scope of its federal case, focusing primarily on the alleged violations of its First Amendment rights. Additionally, the entertainment giant has threatened to file new lawsuits, aiming to gain access to public records that may bolster its position.

Implications for Disney and Florida

The outcome of this legal battle holds significant implications for both Disney and the state of Florida. Let’s explore the potential consequences for each party involved.

Disney’s Future at Stake

For Disney, the outcome of this legal battle will determine the company’s future in Florida. The loss of self-governance privileges could significantly impact Disney World’s operations and hinder its ability to execute its planned development projects. Moreover, a ruling in favor of Governor DeSantis could set a precedent that limits Disney’s autonomy in other locations, potentially affecting its global operations.

Political Ramifications for Governor DeSantis

On the other hand, Governor DeSantis’s aggressive stance against Disney carries its own political implications. As he vies for the presidency, his handling of this case will likely be scrutinized by both supporters and detractors. While some may applaud his efforts to hold Disney accountable, others may view his actions as an overreach of power and an attack on a prominent economic contributor to the state.

See first source: New York Times

FAQ

1. What is the main cause of the dispute between Disney and Governor DeSantis?

The primary conflict stems from a special tax district encompassing Disney World, which allowed Disney to self-govern its 25,000-acre resort. The tensions escalated after Disney criticized a Florida education law, leading Governor DeSantis to seize control of the tax district.

2. How did Governor DeSantis respond to Disney’s criticism of the Florida education law?

In retaliation to Disney’s criticism, Governor DeSantis took control of the tax district, appointed a new board, and effectively ended Disney’s self-governing privileges.

3. What was Disney’s preemptive action against the takeover?

Before the takeover was finalized, Disney proactively signed contracts amounting to $17 billion for future development projects.

4. How has the legal battle between Disney and Governor DeSantis unfolded?

Both parties have initiated legal actions against each other. While Disney filed a lawsuit in federal court alleging violations of its First Amendment rights, the newly appointed board members of the tax district responded with a lawsuit against Disney in state court.

5. How has Disney revised its legal strategy amidst the battle?

Disney has chosen to narrow down its federal lawsuit, concentrating mainly on the supposed First Amendment rights violations. Furthermore, Disney has signaled its intent to file additional lawsuits to access public records that could strengthen its case.

6. What are the potential consequences for Disney if they lose this legal battle?

A loss could greatly affect Disney World’s operations and its ability to implement its future development plans. It might also set a limiting precedent for Disney’s autonomy in other venues, possibly influencing its worldwide operations.

7. What political implications does this dispute have for Governor DeSantis?

As Governor DeSantis has aspirations for the presidency, his approach to this case will be closely observed by both his supporters and critics. While some may commend his stand against Disney, others might perceive it as a power overreach and a challenge to a significant economic benefactor for Florida.

8. Why is Disney seeking access to public records?

Disney believes that by accessing certain public records, they can gather evidence that strengthens their position in the ongoing legal disputes.

9. How might this legal battle influence Disney’s global operations?

If the court rules in favor of Governor DeSantis, it could establish a precedent that impacts Disney’s level of autonomy not just in Florida, but potentially in other regions where they operate.

10. What was the initial benefit of the special tax district for Disney?

The tax district granted Disney the ability to self-govern its vast Disney World resort, giving the company a significant degree of autonomy in its operations.

Featured Image Credit: PAN XIAOZHEN; Unsplash – Thank you! 

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Burger King Creates Fraudulent Ads? https://www.smallbiztechnology.com/archive/2023/09/burger-king-creates-fraudulent-ads.html/ Fri, 01 Sep 2023 17:13:46 +0000 https://www.smallbiztechnology.com/?p=64307 In recent years, Burger King has found itself in the midst of a legal battle over its allegedly misleading food advertisements. These lawsuits, along with a growing number of similar cases against other food and beverage companies, highlight the increasing scrutiny on marketing practices and the importance of transparency in the industry. The Rise of […]

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In recent years, Burger King has found itself in the midst of a legal battle over its allegedly misleading food advertisements. These lawsuits, along with a growing number of similar cases against other food and beverage companies, highlight the increasing scrutiny on marketing practices and the importance of transparency in the industry.

The Rise of Class Action Lawsuits

Over the past decade, the number of class action lawsuits filed against food and beverage companies has steadily increased. In 2022 alone, 214 such lawsuits were filed, compared to just 45 in 2010. This surge in litigation can be attributed to various factors, including heightened consumer awareness, social media’s ability to quickly spread information, and a growing focus on health and nutrition.

One of the earliest waves of lawsuits targeted snack chip makers for allegedly not fully filling their bags. However, more recent cases have centered around deceptive advertising claims, such as the use of “vanilla-flavored” products that do not contain real vanilla or vanilla beans. These lawsuits often find their way to federal courts in New York, California, and Illinois, where they are less likely to be dismissed outright.

The Burger King Lawsuit

Burger King, one of the world’s largest fast-food chains, has become the focal point of a class action lawsuit regarding its Whopper burger and other sandwiches. The plaintiffs allege that the advertisements and photos on store menu boards depict burgers that are approximately 35% larger and contain double the amount of meat than the actual products they received. They claim that had they known the true size of the burgers, they would not have made the purchase.

Burger King has vehemently denied these claims, stating that the beef patties used in their ads are the same as those served across all their locations in the United States. However, U.S. District Judge Roy Altman allowed the lawsuit to proceed, ruling that the images on the menu boards could be seen as a binding offer and that claims of negligent misrepresentation should not be dismissed.

This case, along with others in the past, highlights the difficulty in winning lawsuits against fast-food giants. Unlike packaged products like cereal or soda, each sandwich is unique, and some may resemble the images on menu boards more closely than others. The lack of clear legal guidelines from the U.S. Supreme Court has resulted in individual courts deciding these cases on a case-by-case basis.

A Growing Trend in Consumer Awareness

The rise in class action lawsuits against food and beverage companies can be attributed, in part, to growing consumer awareness. Social media platforms have provided a platform for individuals to share their experiences and grievances, allowing potentially misleading advertisements to go viral and inform other potential plaintiffs. Jordan Hudgens, the chief technology officer for Dashtrack, a company specializing in restaurant websites, believes that the instantaneous spread of information through social media has contributed to the increase in lawsuits.

Additionally, consumers’ increasing focus on health and nutrition has led them to question the claims made by food and beverage companies. As people become more educated about what they consume, they are less likely to accept misleading or exaggerated advertising claims without scrutiny. This shift in consumer behavior has created a demand for greater transparency and accuracy in marketing practices.

The Implications for Food and Beverage Companies

The surge in class action lawsuits against food and beverage companies serves as a wake-up call for the industry. Companies are now more likely to face legal action if their advertisements are deemed misleading or deceptive. As a result, they may need to exercise greater caution in their marketing strategies to avoid potential litigation.

However, this increased vigilance comes at a cost. More realistic depictions of food in advertisements may lead to lower sales, as consumers may be less enticed by images that accurately represent the actual product. Striking a balance between attractive advertising and truthful representation may prove to be a challenge for companies in the future.

In summary, Burger King’s ongoing lawsuit highlights the growing trend of class action lawsuits against food and beverage companies. These legal battles underscore the need for transparency and accuracy in advertising practices, as consumers become more aware and critical of marketing claims. While the outcome of the Burger King case remains uncertain, it serves as a reminder to businesses to carefully consider the messages conveyed in their advertisements and ensure that they align with the reality of their products.

As the legal landscape continues to evolve, food and beverage companies must find ways to strike a balance between enticing consumers and providing accurate representations of their offerings. By meeting these challenges head-on, companies can build trust and credibility with their customers, while also mitigating the risk of facing costly litigation.

See first source: AP News

FAQ

Q1: What has led to the increase in class action lawsuits against food and beverage companies?

A: Several factors contribute to the rise in such lawsuits, including heightened consumer awareness, the rapid spread of information through social media, and growing concerns about health and nutrition.

Q2: What types of deceptive advertising claims have these lawsuits targeted?

A: Deceptive advertising claims have ranged from misleading product packaging to exaggerated or false claims about ingredients, such as “vanilla-flavored” products that do not contain real vanilla.

Q3: Why has Burger King been involved in a class action lawsuit, and what are the allegations?

A: Burger King faced a lawsuit alleging that its advertisements and menu board images depicted burgers that were significantly larger and contained more meat than the actual products served. The plaintiffs claimed they would not have made the purchase had they known the true size of the burgers.

Q4: How has Burger King responded to the lawsuit against them?

A: Burger King denied the allegations, stating that the beef patties used in their ads are the same as those served in their locations. However, the lawsuit was allowed to proceed by a U.S. District Judge.

Q5: What challenges do plaintiffs face in winning lawsuits against fast-food giants like Burger King?

A: Unlike packaged products, each sandwich served in fast-food restaurants is unique, making it challenging to establish a standard for comparison. Legal guidelines on these matters are often determined on a case-by-case basis.

Q6: How has social media contributed to the increase in these lawsuits?

A: Social media platforms allow individuals to share their experiences and grievances, enabling potentially misleading advertisements to go viral and inform other potential plaintiffs.

Q7: What implications do these lawsuits have for food and beverage companies?

A: The surge in lawsuits underscores the importance of transparency and accuracy in marketing practices. Companies may need to exercise greater caution in their advertising strategies to avoid potential litigation.

Q8: What challenges do food and beverage companies face in balancing attractive advertising and truthful representation?

A: Striking a balance between enticing advertising and accurate representation can be challenging, as more realistic depictions of food may lead to lower sales if consumers are less enticed by images that accurately represent the product.

Q9: What should food and beverage companies consider in light of these trends in class action lawsuits?

A: Companies should carefully evaluate the messages conveyed in their advertisements and ensure they align with the reality of their products. Finding ways to provide accurate representations while still enticing consumers is crucial to building trust and credibility while mitigating the risk of litigation.

Featured Image Credit: Ilya Mashkov; Unsplash – Thank you!

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China Allows Chatbots, Tech Stocks Jump https://www.smallbiztechnology.com/archive/2023/08/china-allows-chatbots-tech-stocks-jump.html/ Thu, 31 Aug 2023 18:46:17 +0000 https://www.smallbiztechnology.com/?p=64301 Five major tech firms in China, including Baidu Inc and SenseTime Group, have just released public versions of their artificial intelligence (AI) chatbots. This action, which has been given the green light by the Chinese government, shows how serious China is about competing with the United States in the artificial intelligence market. AI Chatbots are […]

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Five major tech firms in China, including Baidu Inc and SenseTime Group, have just released public versions of their artificial intelligence (AI) chatbots. This action, which has been given the green light by the Chinese government, shows how serious China is about competing with the United States in the artificial intelligence market.

AI Chatbots are Made Public by Baidu and SenseTime

Baidu, China’s most popular search engine, has made its artificial intelligence chatbot, Ernie Bot, available to everyone. The well-known AI firm SenseTime has made its chatbot, SenseChat, available to everyone. Launches like these show that businesses are making an effort to meet the rising demand for AI chatbots by offering cutting-edge options to customers.

In addition to Baidu and SenseTime, the public was also introduced to chatbots developed by AI startups Baichuan Intelligent Technology, Zhipu AI, and MiniMax. The importance of artificial intelligence chatbots is growing in China, and this effort shows that.

Rules and Approval from the Government

China is unique in that it mandates security reviews and approval from authorities before companies can release AI products to the general public. The government takes a proactive stance to guarantee that AI products are safe and legal.

The government has recently shown its support for the advancement of AI technology by approving 11 companies, including Baidu and SenseTime. Companies like ByteDance (TikTok’s parent company) and Tencent Holdings (also a legitimate business) are allowed to join. These greenlights demonstrate China’s determination to encourage innovation and advance the country’s artificial intelligence sector.

Influence on the Market and the Mood of Investors

Baidu and SenseTime’s launches of artificial intelligence chatbots have boosted their stock prices significantly. Both Baidu and SenseTime saw share price increases of 2.1% and 2.3%, respectively, during trading in Hong Kong. This reflects the market’s optimism regarding the future success and expansion of businesses utilizing artificial intelligence chatbots.

Market Competition and the Benefits of Being an Early Adopter

In China’s fiercely competitive internet market, being first to market is crucial. For example, Baidu’s Ernie Bot skyrocketed to the top of the free apps chart on Apple’s App Store in China. Companies that get in first can use user feedback to improve their products, giving them a leg up on the competition.

Morningstar analyst Kai Wang emphasized the value of early approval, noting that it allows businesses to improve their products ahead of the competition. Companies with strong data and technological capabilities will likely emerge as industry leaders as the AI market continues to develop.

The Government’s Role in AI Industry Consolidation

The approval of artificial intelligence products by the Chinese government may cause a wave of mergers and acquisitions. Many businesses have hastily entered the market for large language models, but only those with strong data and technological capabilities will succeed in the long run, according to Shawn Yang, an analyst at Blue Lotus Capital Advisors.

With the government investing in AI research and the demand for superior AI products, it’s a good time to be an AI-focused business. As a result of this merger, the AI industry in China should become more dynamic and competitive.

Testing Procedures and Compliance with Regulations

Before releasing AI products to the general public in China, businesses must first undergo security reviews and receive official approval, per the country’s AI regulations. Before now, companies could only launch limited public trials of AI products. Companies can now conduct more extensive tests of their AI products, release updates with new features, and launch widespread advertising campaigns thanks to the new rules.

These governing measures guarantee that AI products are of adequate quality, safety, and privacy. The rules help advance AI in China by letting businesses cater to a wider customer base.

Expansion and Future Goals

In addition to introducing Ernie Bot, Baidu has stated its intention to roll out a number of “AI-native apps.” This business decision is in line with Baidu’s long-term goal of utilizing AI technology to offer users cutting-edge answers in a wide range of fields.

Following regulatory clearance, another tech giant in China, Alibaba, plans to release its own artificial intelligence model called Tongyi Qianwen. Companies are racing to get their artificial intelligence products to market so they can cash in on the surging demand for AI-powered products and services.

In conclusion, major Chinese tech firms like Baidu and SenseTime have recently released AI chatbots that demonstrate the country’s continued leadership in the field of artificial intelligence (AI) innovation. Thanks to the government’s backing and the regulatory framework in place, the AI industry is flourishing.

The success of Chinese AI businesses in the face of competition from the United States will depend on factors such as first-mover advantage, government approval, and industry consolidation. Baidu, SenseTime, and other companies are positioned to take advantage of this expanding market now that their AI chatbots are available to the general public.

See first source: Reuters

FAQ

Q1: Which major tech companies in China have recently released public versions of their AI chatbots?

A: Baidu Inc and SenseTime Group, along with AI startups Baichuan Intelligent Technology, Zhipu AI, and MiniMax, have released public versions of their AI chatbots.

Q2: What does the release of these AI chatbots indicate about China’s approach to AI competition?

A: The release of AI chatbots by these companies reflects China’s commitment to competing with the United States in the AI market and its willingness to promote cutting-edge AI technology.

Q3: How does China’s government ensure the safety and legality of AI products?

A: China mandates security reviews and approval from authorities before companies can release AI products to the public, demonstrating the government’s proactive stance on AI product quality and safety.

Q4: Which major tech companies received approval for their AI products from the Chinese government?

A: Baidu, SenseTime, ByteDance (TikTok’s parent company), and Tencent Holdings were among the 11 companies approved by the Chinese government to release AI products.

Q5: How did the release of AI chatbots affect the stock prices of Baidu and SenseTime?

A: The launch of AI chatbots led to significant stock price increases for Baidu and SenseTime, reflecting investor optimism about the future success of AI-driven businesses.

Q6: Why is being an early adopter important in China’s tech market?

A: In China’s competitive tech market, being the first to market is crucial for gaining a competitive edge and receiving valuable user feedback for product improvement.

Q7: How might the government’s approval of AI products impact industry consolidation?

A: Government-approved AI products may lead to mergers and acquisitions as only businesses with strong data and technological capabilities are likely to succeed in the long run.

Q8: What role does the government play in the expansion of the AI industry in China?

A: The government’s investment in AI research and the demand for superior AI products are driving expansion and competition in the AI industry in China.

Q9: How have China’s AI regulations changed regarding the release of AI products?

A: Previously, companies could only conduct limited public trials of AI products. Now, businesses can undergo security reviews and launch more extensive tests, updates, and advertising campaigns.

Q10: What are Baidu’s future plans in the AI field?

A: Baidu intends to roll out “AI-native apps” and aims to use AI technology to provide advanced solutions across various fields.

Featured Image Credit: NII; Unsplash – Thank you!

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Duet AI: Don’t Waste Time Writing Emails! https://www.smallbiztechnology.com/archive/2023/08/duet-ai-dont-waste-time-writing-emails.html/ Wed, 30 Aug 2023 18:14:02 +0000 https://www.smallbiztechnology.com/?p=64297 Welcome to the future of email writing, where artificial intelligence takes center stage. Google has recently introduced Duet AI, an innovative assistant designed to help you draft and customize your emails effortlessly. This AI-powered companion is set to revolutionize the way you communicate through Gmail, enhancing your writing experience and saving you valuable time. In […]

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Welcome to the future of email writing, where artificial intelligence takes center stage. Google has recently introduced Duet AI, an innovative assistant designed to help you draft and customize your emails effortlessly. This AI-powered companion is set to revolutionize the way you communicate through Gmail, enhancing your writing experience and saving you valuable time. In this article, we will explore the remarkable features of Duet AI and how it can transform your email communication.

Streamlining Your Email Writing Process

With Duet AI, drafting emails becomes a breeze. Gone are the days of staring at a blank screen, struggling to find the right words. This intelligent assistant uses machine learning algorithms to analyze the context of your email thread and suggest relevant responses. By understanding the nuances of the conversation, Duet AI can compose personalized and meaningful replies in your own words.

Harnessing the Power of Context

Duet AI leverages the power of context to create email drafts that are tailored to the ongoing conversation. It comprehends the previous emails exchanged in a thread and generates thoughtful responses that align with the current discussion. This contextual understanding ensures that your emails are relevant, coherent, and save you the effort of typing out repetitive information.

Customizing Your Email Tone

Every email carries a unique tone, and Duet AI allows you to personalize it effortlessly. Whether you need to sound more formal, add a touch of elaboration, or even shorten your message, this AI assistant has got you covered. With a simple tap, you can adjust the tone of your drafted email to suit your preferences and the nature of the communication.

The Power of Brevity

In today’s fast-paced world, brevity is often valued. Duet AI recognizes this need and provides you with the option to decrease the length of your email drafts. If you’re looking to convey your message concisely, this feature will help you achieve just that. By trimming unnecessary details, Duet AI ensures that your emails are succinct and to the point.

Exploring Fun Variations with “I’m Feeling Lucky”

While Duet AI is all about efficiency and productivity, Google hasn’t forgotten to inject a little fun into the mix. Inspired by the iconic “I’m Feeling Lucky” button from Google’s early days, Duet AI offers a similar feature for your email content. By selecting the “I’m Feeling Lucky” option, you can choose from a range of playful variations in tone and style for your drafted email. Let your personality shine through and add a touch of whimsy to your communication.

Duet AI’s Expansion Beyond Gmail

The benefits of Duet AI extend beyond Gmail. Google has plans to introduce the “Help me write” feature in Google Docs as well. This means that you can expect similar writing assistance while creating documents. Whether you need to adjust the tone, summarize sections, add bullets, or even make your text more concise, Duet AI will be there to lend a helping hand. Furthermore, you have the option to provide custom instructions to refine your content according to your specific requirements.

Conclusion

Duet AI represents a significant leap forward in email writing technology. With its ability to understand context, generate personalized drafts, and offer customizable options, this AI-powered assistant is set to revolutionize the way we compose emails. By streamlining the writing process and providing valuable suggestions, Duet AI saves time, enhances communication, and empowers users to craft impactful emails effortlessly. Embrace the future of email writing and let Duet AI be your trusted companion in the world of digital communication.

Additional Information

In recent years, artificial intelligence has made remarkable strides in various fields. From voice assistants to self-driving cars, AI is transforming the way we live and work. Google’s Duet AI is yet another testament to the immense potential of this technology. By harnessing the power of machine learning and natural language processing, Duet AI aims to make our digital interactions more seamless and efficient. As businesses continue to adapt to the digital era, tools like Duet AI will play a crucial role in enhancing productivity and improving communication. Stay tuned for more exciting developments in the world of AI and its impact on our daily lives.

See first source: TechCrunch

FAQ

Q1: What is Duet AI, and what is its purpose?

A: Duet AI is an innovative assistant introduced by Google to enhance email writing. It uses artificial intelligence to streamline the email drafting process, making it easier to compose personalized and contextually relevant responses.

Q2: How does Duet AI analyze context in email conversations?

A: Duet AI uses machine learning algorithms to understand the context of ongoing email threads. It comprehends previous emails exchanged and generates responses that align with the current conversation.

Q3: Can Duet AI adjust the tone of drafted emails?

A: Yes, Duet AI allows users to customize the tone of their drafted emails. It can help make emails sound more formal, elaborative, or concise based on the user’s preferences.

Q4: What does the “I’m Feeling Lucky” feature in Duet AI offer?

A: The “I’m Feeling Lucky” feature injects fun into email drafting. Users can choose this option to generate playful variations in tone and style for their drafted emails, adding a touch of personality to their communication.

Q5: Does Duet AI’s functionality extend beyond Gmail?

A: Yes, Google plans to introduce the “Help me write” feature in Google Docs as well. This means Duet AI’s writing assistance will be available while creating documents, allowing users to refine their content and adjust tone, summaries, and more.

Q6: How does Duet AI enhance email communication?

A: Duet AI streamlines the email writing process, generates personalized drafts, and offers customizable options. This technology saves time, enhances communication, and empowers users to craft impactful emails effortlessly.

Q7: What is the broader significance of Duet AI in the realm of technology?

A: Duet AI is part of the broader trend of artificial intelligence transforming various aspects of our lives. It showcases the potential of AI in making digital interactions more seamless, efficient, and productive.

Q8: How is Duet AI aligned with the digital era and its impact on communication?

A: As businesses adapt to the digital era, tools like Duet AI play a crucial role in enhancing productivity and communication. The technology leverages machine learning and natural language processing to improve our daily interactions.

Q9: How can users benefit from embracing the future of email writing with Duet AI?

A: Embracing Duet AI empowers users to compose emails more efficiently, personalize their tone, and craft impactful messages. It saves time, enhances communication, and reflects the potential of AI in improving everyday tasks.

Q10: What can we expect in the future regarding AI’s impact on communication and productivity?

A: The future holds exciting developments in AI’s role in enhancing communication and productivity across various domains. As technology continues to evolve, AI-powered tools are likely to play an increasingly significant role in our daily lives.

Featured Image Credit: Stephen Phillips – Hostreviews.co.uk; Unsplash – Thank you!

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Payanywhere Helps Businesses Reach Their Full Potential with Payments Hub Reputation Management  https://www.smallbiztechnology.com/archive/2023/08/payanywhere-payments-hub-reputation-management.html/ Tue, 29 Aug 2023 19:05:18 +0000 https://www.smallbiztechnology.com/?p=64285 What are people saying about your business? In the digital age, the conversation can take place on a wide variety of review sites and social media platforms. Plus, it can reach more people than ever before. And your digital reputation can be equally, if not more, important than other facets of your business strategy. These […]

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What are people saying about your business? In the digital age, the conversation can take place on a wide variety of review sites and social media platforms. Plus, it can reach more people than ever before. And your digital reputation can be equally, if not more, important than other facets of your business strategy. These include marketing and pricing.

The annual customer review survey from BrightLocal found that 98% of consumers read reviews online for local businesses — an 8% increase over 2019. The survey also found that consumers expect a response — 88% are more likely to do business with a merchant that responds to both positive and negative reviews. However, that number drops to 42% for businesses that never respond.

According to the Journal of Retailing and Consumer Services, there are several reasons consumers put stock in reviews and how merchants respond to them. Reviews give potential customers an indication of businesses’ credibility and trustworthiness as well as the features and quality of the products they sell. Consumers factor in what they read on online review sites so that they can make purchasing decisions with more confidence.

So, along with essential tasks like tracking inventory, creating employee schedules, keeping a website up to date, and optimizing pricing to improve margin, small business owners must also make reputation management a priority to ensure success.

Furthermore, to know what people in your market are saying about your business, you need to stay connected to online review hubs that allow you to capitalize on positive feedback with loyalty-building responses. It also gives you the opportunity to address criticism to restore relationships with unhappy customers. Negative feedback is also a chance to learn from your market. This way, you can improve your product mix, customer service, and other factors that add up to a growing business.

In addition to increasing transparency and trust among your customers, reputation management also gives small business owners these three additional advantages.

1. Partnership and investment opportunities

Online reviews aren’t only for consumers. The reviews that your customers post and your responses to them could be the green light to a potential partner.

2. More job applicants

If you’re like most small business owners, you’re looking for qualified applicants to fill vacant positions. Activity on review sites can encourage (or discourage) talent to consider working for your company.

3. Search engine rankings

Search engines see responses to online reviews as new content. They will help them recognize your business as a trusted source. A well-managed online reputation can also result in more traffic to your website.

To help business owners achieve these benefits, Payanywhere launched the Payments Hub Reputation Management solution. This tool allows merchants to connect their Google Business Profile to Payments Hub. Plus, stay up to date on customer reviews, all from a single screen.

Payanywhere is an all-in-one payment platform that aims to power the potential of business owners with everything they need to make day-to-day operations run smoothly. Payanywhere offers hardware, software, and support for a variety of business needs such as in-person and online payment acceptance, invoicing, reporting, inventory and employee management, and — you guessed it — Reputation Management.

Payanywhere’s Reputation Management tool allows business owners to:

  • Gain insights on their customer ratings and review trends.
  • Stay in the know with email alerts when reviews are posted about their business.
  • Engage with their customers by responding to reviews.
  • Keep tabs on what people are saying about the competition.

Reputation Management is a great way for business owners to interact with customers and set their products or services apart from others in the marketplace, directly from their back office.

Staying visibly engaged with customers and feedback on the platforms where potential buyers search for businesses is an invaluable resource. While it does take time and dedication, Payments Hub Reputation Management simplifies the process of creating conversations and cultivating trust with consumers, leading to not just a good first impression, but a good lasting one as well.

Visit payanywhere.com for more information on the products and services that are built to power the potential of businesses everywhere.

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Small Businesses Getting Acquired Left and Right https://www.smallbiztechnology.com/archive/2023/08/small-businesses-getting-acquired-left-and-right.html/ Mon, 28 Aug 2023 17:45:26 +0000 https://www.smallbiztechnology.com/?p=64281 Small businesses are the backbone of the economy, representing 99.7% of U.S. employer firms and 64% of private-sector jobs, according to the U.S. Small Business Administration. However, many small businesses lack a succession plan, leading to closures or sales to larger companies. Teamshares, a New York-based fintech startup, has identified this opportunity and is on […]

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Small businesses are the backbone of the economy, representing 99.7% of U.S. employer firms and 64% of private-sector jobs, according to the U.S. Small Business Administration. However, many small businesses lack a succession plan, leading to closures or sales to larger companies. Teamshares, a New York-based fintech startup, has identified this opportunity and is on a mission to empower small businesses through employee ownership and innovative fintech solutions.

In this article, we will explore the unique approach of Teamshares and its vision for the future of small business ownership. We’ll delve into its strategy, the benefits of employee ownership, and the fintech products it offers to drive growth and success. Let’s embark on a journey to discover how Teamshares is revolutionizing small business ownership.

The Vision: Empowering Small Businesses

Teamshares, founded in 2018, aims to tap into the vast potential of small businesses without succession plans. With an aging population in the U.S., the market for acquiring retiring small businesses is set to grow. Teamshares has already acquired 84 small businesses, primarily from retiring owners, with a unique proposition that resonates with sellers. While it may pay below market price, Teamshares installs a new president, trains the employees, and grants them 10% ownership in the company. The company’s ultimate goal is to increase employee ownership to 80% within 20 years.

This approach sets Teamshares apart from traditional private equity firms, as it positions itself as a fintech company rather than a business reseller. By generating revenue from a range of fintech products, Teamshares aims to become an integral part of the businesses it acquires, offering solutions such as insurance and credit cards. Let’s explore Teamshares’ journey and strategy in more detail.

An Unconventional Fintech Model

Unlike most venture-backed companies, Teamshares has chosen a path less traveled. We had the opportunity to speak with Michael Brown, the co-founder and CEO of Teamshares, to understand the inspiration behind their unique business model. Brown, along with co-founders Alex Eu and Kevin Shiiba, transitioned from investment banking and financial spreadsheet roles to becoming operators and entrepreneurs.

Their initial foray into entrepreneurship involved buying and operating small businesses. This hands-on experience shaped their perspective and paved the way for the creation of Teamshares. Brown explained, “Learning how to operate businesses informs [our work] today.”

The Journey from Acquisition to Employee Ownership

Teamshares’ strategy revolves around acquiring small businesses, diluting their ownership voluntarily, and jump-starting employee ownership. The company sets aside 10% of the business for all employees and an additional 5% for the president hired to run each acquired business. This stock is granted over time based on service.

Financially, Teamshares operates similarly to Berkshire Hathaway. When they acquire a business, the acquired company’s revenue becomes Teamshares’ revenue the next day. The profits generated by the acquired businesses are shared proportionately with Teamshares’ ownership. Over time, Teamshares gradually sells back its stock to the acquired companies, ultimately aiming for the businesses to become 80% employee-owned.

To augment their revenue streams, Teamshares has recently launched a neobank, is soon introducing credit cards, and is developing an insurance business. These additional fintech products aim to replace the vendors previously used by the acquired companies, offering a comprehensive suite of financial solutions tailored to small businesses.

The Broadening Scope: From Exclusive to Inclusive

Initially, the fintech products offered by Teamshares were exclusively available to the companies it acquired. However, the company has broader aspirations. Brown explained, “We only build something if a product doesn’t exist for our exact use case, which is some combination of really traditional small business or employee ownership.”

Teamshares aims to scale up and open its products to small businesses beyond its immediate sphere. Within the next five years, the company envisions becoming a well-known brand and a go-to provider of financial solutions for small businesses. By addressing the unique needs of small businesses and employee ownership, Teamshares hopes to create a lasting impact on the business landscape.

A Shared Vision: Common Values and Infrastructure

While Teamshares acquires businesses from various industries, there are commonalities among the companies in its portfolio. Brown highlighted four key areas of alignment: employee ownership, financial education, the president program, and financial infrastructure.

Teamshares places great importance on the concept of employee ownership, empowering employees to have a stake in the success of the business. Additionally, the company prioritizes providing financial education to the acquired businesses, helping them transition from basic accounting practices to robust financial infrastructure. To ensure consistency and transparency, Teamshares engages auditing services from reputable firms like KPMG.

Despite these shared values, Teamshares recognizes the importance of allowing acquired companies to operate independently. While providing support and working closely with the presidents of the acquired businesses, Teamshares believes in maintaining the unique identity and operations of each company. This approach fosters a sense of autonomy and encourages the growth of high-quality businesses.

Strategic Integration: Balancing Independence and Consolidation

While Teamshares emphasizes maintaining the independence of its acquired businesses, there are instances where strategic integration makes sense. For example, in certain industries such as pizza shops or pool maintenance, Teamshares has pursued a roll-up strategy. By integrating multiple businesses within these industries, Teamshares aims to create larger entities that generate more employee ownership wealth than standalone businesses could achieve. This strategic approach allows for economies of scale, while still preserving the autonomy of the individual businesses.

The integration efforts go beyond operational consolidation. Teamshares also encourages collaboration among the acquired companies through industry groups. For instance, restaurant companies within the Teamshares ecosystem can collaborate on common purchasing and share knowledge about software and systems. Furthermore, Teamshares leverages its network to establish corporate vendor partnerships, offering advantages such as national accounts with major vehicle lessors.

The Future: Going Public or Staying Private?

As Teamshares continues to grow, the question arises: What lies ahead for the company? While the most probable outcome is going public, Brown acknowledges that there are alternatives to staying private. Nevertheless, Teamshares has no plans to sell the company; it aspires to maintain its independence.

Drawing inspiration from Berkshire Hathaway, Teamshares aligns with its long-term mindset and efficient underwriting principles. However, Teamshares diverges from Berkshire Hathaway’s model by incorporating employee ownership as a core component. While forgoing some future growth, Teamshares believes that employee ownership is the right path, leading to larger and better businesses.

To support its ambitious goals, Teamshares has built a robust team of approximately 140 employees, including a dedicated tech team of 70 individuals. Leveraging technology and software development, Teamshares has achieved impressive scalability, closing an average of seven businesses per month with just two people. This efficiency enables Teamshares to focus on its core mission of empowering small businesses through employee ownership and innovative fintech solutions.

Conclusion

Teamshares is redefining the landscape of small business ownership by providing retiring owners with a viable succession plan. By acquiring businesses, jump-starting employee ownership, and offering a range of fintech products, Teamshares empowers small businesses to thrive in an ever-evolving market. Their unique approach, which combines financial expertise, operational support, and employee empowerment, sets them apart from traditional private equity firms.

As Teamshares continues to expand its portfolio, its vision of becoming a leading provider of financial solutions for small businesses comes closer to fruition. By fostering independence, collaboration, and shared values, Teamshares aims to create a network of successful, employee-owned businesses. As the world of small business ownership evolves, Teamshares stands at the forefront, championing the growth and success of small businesses through innovative strategies and unwavering commitment.

See first source: TechCrunch

FAQ

Q1: What is Teamshares and what is its mission?

A1: Teamshares is a New York-based fintech startup founded in 2018. Its mission is to empower small businesses through employee ownership and innovative fintech solutions. The company acquires retiring small businesses and grants employees ownership, aiming to increase employee ownership to 80% within 20 years.

Q2: How does Teamshares differ from traditional private equity firms?

A2: Teamshares positions itself as a fintech company, not just a business reseller. Unlike traditional private equity firms, it generates revenue from fintech products while acquiring businesses. Its unique approach involves jump-starting employee ownership, providing operational support, and offering a suite of financial solutions tailored to small businesses.

Q3: How does Teamshares acquire and operate businesses?

A3: Teamshares acquires small businesses, grants employees 10% ownership, and hires a president to run the business. An additional 5% ownership is allocated to the hired president. Teamshares sells its stock back to acquired businesses over time, ultimately aiming for 80% employee ownership.

Q4: What are some of the fintech products offered by Teamshares?

A4: Teamshares offers a neobank, credit cards, and is developing an insurance business. These products are designed to replace the vendors previously used by acquired companies, offering comprehensive financial solutions tailored to small businesses.

Q5: How does Teamshares plan to scale its fintech products?

A5: Initially exclusive to acquired companies, Teamshares aims to open its fintech products to small businesses beyond its immediate sphere. The company envisions becoming a well-known brand and a go-to provider of financial solutions for small businesses within the next five years.

Q6: What are the common values and areas of alignment among companies in Teamshares’ portfolio?

A6: Teamshares prioritizes employee ownership, financial education, the president program, and financial infrastructure. It empowers employees, provides education, trains presidents, and ensures financial transparency through auditing services from reputable firms.

Q7: How does Teamshares balance independence and consolidation?

A7: While Teamshares emphasizes maintaining business independence, it strategically integrates businesses in certain industries through a roll-up strategy. This approach aims to achieve economies of scale while preserving autonomy.

Q8: What are Teamshares’ future plans?

A8: Teamshares plans to continue its growth trajectory. While the most likely outcome is going public, the company aspires to maintain its independence. Inspired by Berkshire Hathaway, Teamshares aligns with long-term growth and employee ownership as a core principle.

Q9: How does technology support Teamshares’ operations?

A9: Teamshares leverages technology and software development, allowing impressive scalability. With a tech team of approximately 70 individuals, the company can efficiently acquire and operate an average of seven businesses per month.

Q10: How does Teamshares differ from traditional succession plans?

A10: Teamshares offers retiring owners a viable succession plan by acquiring their businesses and granting employee ownership. This approach allows businesses to continue under new leadership, fostering growth and success while promoting employee empowerment.

Featured Image Credit: Mike Petrucci; Unsplash – Thank you!

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5 Ways Businesses Can Be Self-Sustainable During Economic Uncertainty   https://www.smallbiztechnology.com/archive/2023/08/5-ways-businesses-can-be-self-sustainable-during-economic-uncertainty.html/ Wed, 23 Aug 2023 18:47:49 +0000 https://www.smallbiztechnology.com/?p=64245 The recent pandemic presented all of us with unprecedented challenges in all aspects of our lives. In particular, businesses were faced with prolonged economic uncertainty, disruptions in traditional revenue streams, and unforeseen expenses that may or may not have been covered by traditional insurance policies. Businesses had to learn how to maintain customer relationships and […]

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The recent pandemic presented all of us with unprecedented challenges in all aspects of our lives. In particular, businesses were faced with prolonged economic uncertainty, disruptions in traditional revenue streams, and unforeseen expenses that may or may not have been covered by traditional insurance policies.

Businesses had to learn how to maintain customer relationships and generate revenue in an unfamiliar landscape that seemed to turn traditional commerce upside down. While many companies were given some relief through PPP loans and other bailouts, you can’t expect this to be the norm every time we enter a time of economic uncertainty. Instead, business owners should take time to establish areas of vulnerability in their business plans and make appropriate adjustments to ensure that their company can weather economic obstacles without relying on external bailouts or help.

Here are a few ways you can safeguard yourself and your business against financial ruin, no matter the economic climate.

Diversify Revenue Streams

Diversifying your revenue streams is one of the most surefire ways to protect your business. As the saying goes, “Don’t put all of your eggs in one basket.” This is especially true during times of economic recession but is also a good rule of thumb at all times. The more ways you can come up with to generate income, the better off your business will be.

According to Forbes, one very effective way to diversify your sources of income is by expanding your product line by adding products that complement or make sense with your existing products.

You might also consider entering new geographic markets. Depending on the size and nature of your company, this could mean expanding into a neighboring town or establishing a client base across the country or even the world.

Many businesses made it through the pandemic by developing new sales channels. Specifically, many brick-and-mortar businesses switched to an online mode. You might want to try this to ensure your business remains sustainable.

Selling advertising on your website is another way to generate additional income and is a good idea to look into, regardless of the current state of the economy.

Implement Cost-Saving Measures

When creating your plan to keep your business self-sufficient, it’s important to consider all your expenses and identify ways to minimize costs. Look at your workforce. Is everyone essential? Is there redundancy among job descriptions? If so, you may consider downsizing your workforce.

Additionally, examine costs associated with your vendors. Is there a comparable product that you can secure for a lower price? If you are paying for services such as website hosting, payroll, or other business-related tasks, do some research to see who is offering the lowest price without compromising quality.

Finally, analyze any brick-and-mortar storefronts or office space and determine if you really need them. A lot of business models have shifted to remote or hybrid from the pandemic. This saves companies thousands in lease payments and rent. Can your company function with a remote workforce? Has most of your revenue shifted to online orders? If so, consider eliminating some of these unnecessary expenses to minimize your overhead.

Foster Strong Customer Relationships

Perhaps the most important component to the success of any business is a loyal client base. This isn’t something you can really take shortcuts to establish. Instead, invest the time and effort needed to ensure your customers feel seen, valued, and appreciated.

In times of economic uncertainty, maintaining communication and strong relationships with your customers can be harder than usual. It can be helpful to get creative with ways to connect with your customers through social media as well as in person. This can be as simple as creating social media posts that drive traffic and click-throughs or having customer appreciation days. The possibilities are endless when it comes to staying connected with your client base, and it’s worth taking the time to brainstorm ideas that make sense for your target audience. After all, without customers, no business can survive.

Prioritize Resilience, Innovation, and Long-Term Planning with an 831b Account

While most – if not all – businesses carry traditional insurance plans, not as many are aware of the benefits of having an 831b plan. This type of account provides an added level of safety when unexpected hardships or expenses occur. It protects areas that aren’t covered by traditional insurance plans and can be invaluable when disaster strikes.

This tax code allows businesses to access funds set aside for uninsured risks. You can tailor an 831b account to meet your company’s specific needs and best complement your business.

During the pandemic, there was a steep uptick in the number of businesses utilizing 831b accounts, and it’s easy to see why. This added layer of protection was the difference between financial ruin and financial solvency for many businesses.

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US Recession? Most Small Businesses Agree https://www.smallbiztechnology.com/archive/2023/08/us-recession-most-small-businesses-agree.html/ Tue, 22 Aug 2023 14:44:32 +0000 https://www.smallbiztechnology.com/?p=64263 The state of the US economy has been a topic of concern and speculation among small business owners. A recent survey conducted by the National Federation of Independent Business revealed that more than half of small business owners believe the economy is already in a recession. This perception persists despite positive indicators of economic strength […]

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The state of the US economy has been a topic of concern and speculation among small business owners. A recent survey conducted by the National Federation of Independent Business revealed that more than half of small business owners believe the economy is already in a recession. This perception persists despite positive indicators of economic strength and the overall financial health of small businesses. In this article, we will delve into the survey findings, examine the impact of the perceived recession on small businesses, and explore the broader economic outlook.

The Perception of a Recession

According to the survey, 52% of small business owners believe that the US economy is already in a recession. This figure represents a slight decrease from the 55% reported in April. It is important to note that this perception does not align with the broader signs of economic strength that have been observed across various sectors. Retail sales have been robust, and spending on services has been on the rise, indicating positive consumer behavior. Furthermore, small businesses themselves have reported strong financial conditions, with more than two-thirds of firms rating their financial state as “excellent” or “good.”

Financial Conditions of Small Businesses

Small businesses remain optimistic about their own financial conditions, despite concerns about the overall economy. Over two-thirds of all firms surveyed reported that their financial state was “excellent” or “good.” This positive sentiment is a testament to the resilience and adaptability of small businesses, as they navigate through challenging economic times. Consumer spending has surpassed expectations, contributing to the overall strength of small businesses.

Local Economic Outlook

Small businesses are closely tied to their local economies, and their perceptions of the local economic outlook can provide valuable insights. The survey revealed that 80% of firms reported that their local economy was at least “okay.” While this figure represents a slight decline since April, it still suggests a relatively healthy local economic environment. This indicates that small businesses may have a more positive outlook for their immediate surroundings compared to the broader national economy.

Optimism in the Banking Sector

The survey also explored small businesses’ views on the health of the banking sector. Interestingly, small business owners displayed increased optimism regarding the banking sector, despite concerns stemming from recent bank failures. In April, only 31% of owners were not concerned about the health of their bank. However, in the latest survey, over half of all owners expressed no concern at all. This shift in sentiment reflects a recovery in confidence within the banking sector.

Impact of Federal Reserve Policies

One of the major concerns for small businesses has been the increased cost of borrowing due to the Federal Reserve’s tightening policies. Since March 2022, the Federal Reserve has implemented 525-basis points worth of tightening, leading to higher borrowing costs. The majority of firms that have borrowed or attempted to borrow since April have identified the increased cost of borrowing as their greatest source of concern. Small businesses rely on affordable credit to sustain and expand their operations, and any significant increase in borrowing costs can have a detrimental impact on their ability to thrive.

Economic Outlook and Potential Downturn

Despite the perception of a recession among some small business owners, there is a growing body of evidence suggesting that the US economy may avoid a long-anticipated downturn. Recent indicators, such as strong retail sales and upward revisions of third-quarter gross domestic product growth, point towards continued economic strength. While economic uncertainties remain, small businesses should take into account the positive indicators and maintain a cautious yet optimistic approach.

Conclusion

The belief that the US is currently in a recession among more than half of small business owners is at odds with indicators of economic strength and the positive financial conditions reported by these businesses. While concerns about the banking sector and borrowing costs persist, small businesses continue to demonstrate resilience and adaptability. It is crucial for small business owners to stay informed about the broader economic outlook, consider the local economic environment, and make strategic decisions to navigate through any challenges they may face. By leveraging their strengths and maintaining a proactive approach, small businesses can continue to thrive and contribute to the overall economic growth of the nation.

See first source: Reuters

FAQ

1. What does the recent survey by the National Federation of Independent Business reveal?

The survey shows that 52% of small business owners believe the US economy is already in a recession, despite positive economic indicators and the financial health of small businesses.

2. How does this perception compare to previous survey results?

This perception has decreased slightly from the 55% reported in April, suggesting a persistent belief in a recession among small business owners.

3. Do the survey results align with actual economic indicators?

No, the perception of a recession does not align with positive economic indicators such as robust retail sales, rising spending on services, and the strong financial condition reported by many small businesses.

4. What is the sentiment of small businesses regarding their own financial conditions?

Despite concerns about the economy, over two-thirds of firms rate their financial state as “excellent” or “good,” indicating a positive sentiment about their own financial conditions.

5. How do small businesses view their local economic outlook?

Approximately 80% of firms reported that their local economy was at least “okay,” suggesting a relatively healthy local economic environment.

6. How have small business owners’ views on the banking sector changed?

Recent survey results show increased optimism about the banking sector, with over half of owners expressing no concern at all, indicating a recovery in confidence within the sector.

7. What has been a significant concern for small businesses due to Federal Reserve policies?

Small businesses are concerned about the increased cost of borrowing resulting from the Federal Reserve’s tightening policies, which have led to higher borrowing costs.

8. How has borrowing cost affected small businesses?

Increased borrowing costs have been identified as a major concern for firms that have borrowed or attempted to borrow since April, impacting their ability to sustain and expand operations.

9. What do recent indicators suggest about the US economy?

Strong retail sales and upward revisions of third-quarter GDP growth point towards continued economic strength, suggesting that the US economy may avoid a prolonged downturn.

10. How should small businesses approach the economic outlook?

While maintaining a cautious outlook, small businesses should consider positive indicators and local economic conditions. Staying informed and making strategic decisions are crucial to navigating challenges successfully.

Featured Image Credit: Kenny Eliason; Unsplash; Thank you!

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Inflation Soars to 3.2%, Is the Worst Yet to Come? https://www.smallbiztechnology.com/archive/2023/08/inflation-soars-to-3-2-is-the-worst-yet-to-come.html/ Mon, 14 Aug 2023 17:58:50 +0000 https://www.smallbiztechnology.com/?p=64229 Inflation Soars to 3.2%, Is the Worst Yet to Come? Inflation has become a pervasive concern in the global economy, with prices steadily rising and consumers feeling the pinch. The Consumer Price Index (CPI) hit 3.2% in July, compared to 3% in June, according to the Bureau of Labor Statistics. Food prices, particularly food at […]

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Inflation Soars to 3.2%, Is the Worst Yet to Come?

Inflation has become a pervasive concern in the global economy, with prices steadily rising and consumers feeling the pinch. The Consumer Price Index (CPI) hit 3.2% in July, compared to 3% in June, according to the Bureau of Labor Statistics. Food prices, particularly food at home and away from home, have been major contributors to this increase, with respective annual increases of 3.6% and 7.1%. Additionally, shelter prices have surged by 7.7%, while transportation services, including airfares, have seen a significant rise of 9%.

The steady increase in prices for goods and services over the course of the pandemic years has put a strain on consumers’ wallets. Essential commodities such as eggs, ground beef, gasoline, used cars, electricity, and rent have witnessed significant price hikes. While some goods and services have started to retreat from their post-pandemic highs, it is unlikely that the United States will return to pre-pandemic price levels any time soon.

Economists suggest that the journey back to normalcy is a long one, considering the peak inflation rates experienced just a year ago. Outright deflation, a decrease in prices and an increase in consumer spending power, is unlikely unless a severe recession occurs. Deflation may sound appealing, but it can have negative consequences for the economy. As prices fall, people tend to postpone purchases in the hope of further price reductions, leading to a slowdown in sales and potential job losses.

The surge in inflation can be attributed to a combination of factors. Initially, disruptions in supply chains due to the Covid-19 pandemic and the war in Ukraine led to a reduced ability for businesses to deliver goods efficiently, resulting in price increases. Subsequently, pandemic-related fiscal stimulus payments, pent-up spending, and low-interest rates unleashed a wave of demand for goods and services, further driving up prices. Additionally, a shortage of workers, caused by long-term illnesses, departures from the labor force, and retirements due to Covid-19 impacts, has increased labor costs. The decreased labor force participation rate has made hiring more expensive.

The current state of inflation and price increases is circular in nature. Steady earnings and a sense of financial security encourage households to continue spending on various goods and services, including clothing, airfare, and dining out. Businesses, in turn, take advantage of this consumer spending and raise their prices, perpetuating the cycle. Breaking this cycle requires intervention.

The Federal Reserve, America’s central bank, plays a crucial role in combating inflation. By raising interest rates, the Federal Reserve aims to make goods and services more expensive, thereby reducing consumer and business spending. Recent indications from Federal Reserve officials and economists suggest that interest rate cuts are unlikely, and more rate hikes may be necessary. It is important to note that interest rates are already at their highest levels in 20 years. The Federal Reserve remains vigilant, ready to raise interest rates if incoming data indicate a stall in inflation progress.

Unlike previous economic crises, households and businesses have proven to be resilient in the face of inflation and interest rate hikes. The initial burst of federal stimulus and ultralow interest rates during the early months of the pandemic have made the economy less sensitive to interest rate changes. Adjustments to interest rates have a lesser impact on households due to greater financial security and fewer adjustable-rate mortgages. However, a surefire way to curb inflation is through higher unemployment. A rise in the unemployment rate, even by a full percentage point, could lead to reduced spending and alleviate upward pressure on prices.

Inflation remains a pressing concern for the global economy, with prices continuing to rise and consumers feeling the impact on their daily lives. The current state of inflation is the result of a combination of factors, including disruptions in supply chains, increased demand, and a shortage of workers. Breaking the cycle of rising prices requires intervention from the Federal Reserve, which has the power to raise interest rates and curb spending. While households and businesses have displayed resilience, higher unemployment may be necessary to alleviate inflationary pressures. As the economy continues to navigate these challenges, businesses and consumers must remain vigilant and adapt to the changing economic landscape.

See first source: becc

Frequently Asked Questions

1. What is inflation, and why is it a concern in the global economy?

Inflation refers to the general increase in prices of goods and services over time. It can erode the purchasing power of consumers, leading to higher costs for everyday necessities and impacting overall economic stability.

2. How is inflation measured?

Inflation is often measured using indices like the Consumer Price Index (CPI). The CPI tracks changes in the average price level of a basket of consumer goods and services over time.

3. What was the recent CPI reading, and how does it reflect inflation?

According to the Bureau of Labor Statistics, the CPI reached 3.2% in July, up from 3% in June. This indicates that prices, on average, have increased by 3.2% compared to the previous year.

4. Which factors have contributed to the recent increase in inflation?

Several factors have driven inflation, including disruptions in supply chains caused by events like the Covid-19 pandemic and geopolitical tensions. Additionally, increased demand due to fiscal stimulus, pent-up consumer spending, and low-interest rates have played a role.

5. What specific areas have seen significant price increases?

Food prices, both at home and away from home, have contributed to inflation, with respective annual increases of 3.6% and 7.1%. Shelter prices have surged by 7.7%, and transportation services, including airfares, have risen by 9%.

6. How have essential commodities been impacted by inflation?

Essential commodities like eggs, ground beef, gasoline, used cars, electricity, and rent have experienced notable price hikes, affecting consumers’ budgets.

7. Is the current inflationary trend reversible?

While some goods and services have started to decrease from their post-pandemic highs, returning to pre-pandemic price levels is unlikely in the near future. Experts suggest that the journey back to normalcy will be gradual.

8. Can inflation lead to deflation?

Outright deflation, a decrease in prices and an increase in consumer spending power, is unlikely without significant economic challenges like a severe recession. Deflation, however, can lead to reduced spending and potential job losses.

9. How does the Federal Reserve address inflation?

The Federal Reserve can raise interest rates to make goods and services more expensive, curbing consumer and business spending. Recent indications suggest that more rate hikes may be necessary to combat inflation.

10. How do households and businesses respond to inflation and interest rate hikes?

Households and businesses have shown resilience, partly due to initial stimulus measures and lower sensitivity to interest rate changes. However, higher unemployment can lead to reduced spending and alleviate inflationary pressures.

Featured Image Credit: engin akyurt; Unsplash; Thank you! 

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Google: AI to mine the web, publishers can’t stop it https://www.smallbiztechnology.com/archive/2023/08/google-ai-to-mine-the-web-publishers-cant-stop-it.html/ Fri, 11 Aug 2023 16:41:10 +0000 https://www.smallbiztechnology.com/?p=64226 Google: AI to mine the web, publishers can’t stop it Artificial Intelligence (AI) systems have revolutionized various industries, including content creation and data analysis. However, the use of generative AI systems to mine publishers’ works has raised concerns about copyright infringement. Google, a leading tech giant, has recently proposed an opt-out system for publishers, allowing […]

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Google: AI to mine the web, publishers can’t stop it

Artificial Intelligence (AI) systems have revolutionized various industries, including content creation and data analysis. However, the use of generative AI systems to mine publishers’ works has raised concerns about copyright infringement. Google, a leading tech giant, has recently proposed an opt-out system for publishers, allowing them to protect their content from being scraped by AI systems. In this article, we will explore Google’s stance on AI mining, the implications for publishers, and the potential challenges associated with implementing such a system.

Google has submitted its recommendations to the Australian government’s review of the regulatory framework around AI. The tech giant suggests that copyright laws should be altered to accommodate generative AI systems’ scraping of the internet. It advocates for a fair use exception that enables the training of AI models on diverse data while providing a workable opt-out option for entities that wish to protect their data from being used in AI systems.

The concept of an opt-out system is not entirely new, as Google has previously expressed its support for a fair use exception for AI systems. However, the notion of allowing publishers to opt out of having their works mined by AI systems is a novel argument from the company. While Google has not provided specific details on how this system would operate, it refers to a blog post where it discusses the possibility of creating a community-developed web standard similar to the robots.txt system used to control search engine crawling.

Dr. Kayleen Manwaring, a senior lecturer at UNSW Law and Justice, highlights copyright as one of the significant challenges facing generative AI systems. She notes that these systems require vast amounts of data to produce meaningful outcomes, which often involves copying and potentially infringing upon copyright. The laws surrounding AI systems’ permissible ingestion of copyrighted content vary across countries. However, Google’s proposal for an opt-out system raises questions about the traditional principles of copyright.

Under the current copyright framework, reproducing copyrighted material typically requires the copyright owner’s consent. Manwaring suggests that Google’s proposal would imply a significant overhaul of the existing exceptions, transforming the way copyright works. Instead of seeking consent, an opt-out system would shift the burden onto content creators to specify whether AI systems can access their content.

Google’s proposal to allow publishers to opt out of having their works mined by AI systems has significant implications for content creators. Toby Murray, an associate professor at the University of Melbourne’s computing and information systems school, suggests that Google may be attempting to establish early norms that exempt companies from paying for content. While existing licensing schemes like Creative Commons already enable creators to specify how their works can be used, the opt-out system proposed by Google could alter the dynamics of content sharing and compensation.

Smaller content creators, in particular, may face challenges if copyright issues are not adequately addressed. Manwaring points out that while powerful entities might have their copyrights protected, non-powerful entities may be more vulnerable to infringement, with AI training sets potentially utilizing their material without permission. As AI systems continue to evolve, copyright concerns will likely persist, necessitating careful consideration and potential amendments to existing regulations.

The Australian government has been actively examining the regulatory landscape for AI, considering the potential need for a scheme similar to the news media bargaining code. This code requires tech companies to pay for scraping news articles. The government’s AI regulation consultation, along with the Treasury review of the news media bargaining code, aims to explore future policy settings for news media and AI companies.

News organizations like News Corp have already initiated conversations with AI companies regarding compensation for scraping their articles. These discussions reflect the growing recognition of the need to address the financial implications of AI mining. However, the complexity of copyright laws, the evolving nature of AI technologies, and the diverse interests of stakeholders make finding a balanced solution a challenging task.

In summary, Google’s proposal for an opt-out system allowing publishers to protect their works from being mined by AI systems opens up a new perspective on copyright and AI. While the concept of fair use exceptions for AI has been previously discussed, the opt-out option introduces a fresh dimension to the debate. The potential benefits of allowing publishers to control their content’s usage in AI systems must be weighed against concerns about copyright infringement and the impact on content creators, especially smaller entities.

As governments and industry stakeholders continue to explore AI regulation and compensation models, finding a harmonious solution that safeguards copyrights while fostering innovation remains a complex task. Striking a balance between promoting the responsible use of AI and protecting the rights of content creators will require ongoing dialogue, collaboration, and potentially a reevaluation of existing copyright frameworks.

See first source: The Guardian

Frequently Asked Questions

1. What is Google’s proposal regarding copyright and AI systems?

Google has proposed an opt-out system that allows publishers to protect their content from being scraped by AI systems. This proposal is part of the company’s recommendations to the Australian government’s review of AI regulations.

2. How does the opt-out system work?

While specific details are not provided, Google suggests the possibility of creating a community-developed web standard similar to the robots.txt system used for search engine crawling. Publishers would have the option to specify whether their content can be used by AI systems.

3. What are the implications of Google’s proposal for content creators?

Google’s proposal could significantly impact content creators, as it shifts the burden onto them to specify whether their works can be mined by AI systems. Smaller content creators may be particularly vulnerable to potential copyright infringement.

4. How does copyright law currently apply to generative AI systems?

Copyright laws surrounding AI systems’ use of copyrighted content vary across countries. These systems require large amounts of data, potentially involving copying and infringing upon copyright. The current framework typically requires copyright owner consent for reproduction.

5. How might Google’s proposal impact the dynamics of content sharing and compensation?

Google’s opt-out system could alter the way content sharing and compensation are approached. It may establish new norms and potentially exempt companies from paying for content, leading to discussions about fair compensation for content creators.

6. What challenges might arise from Google’s proposal?

The proposal raises questions about the traditional principles of copyright and fair use. Striking a balance between protecting copyrights, fostering innovation, and addressing the needs of various stakeholders will be a complex challenge.

7. How is the Australian government addressing AI regulation and copyright?

The Australian government is actively examining AI regulation and considering potential policy settings. Discussions are taking place in the context of the news media bargaining code, which requires tech companies to pay for scraping news articles.

8. What is the significance of News Corp’s discussions with AI companies?

News organizations like News Corp are engaging in conversations with AI companies about compensation for scraping their articles. These discussions highlight the need to address the financial implications of AI mining.

9. How is the balance between copyright protection and AI innovation being addressed?

As AI technologies evolve, finding a balanced solution that safeguards copyrights while promoting responsible AI use requires ongoing dialogue, collaboration, and potential adjustments to existing copyright frameworks.

10. What is the broader outlook for copyright and AI regulations?

The intersection of copyright and AI regulations will likely continue to evolve as governments and industry stakeholders navigate the complex landscape. Striking the right balance will require careful consideration of the interests of content creators, tech companies, and the broader innovation ecosystem.

Featured Image Credit:

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Apple Sales Tank Again https://www.smallbiztechnology.com/archive/2023/08/apple-sales-tank-again.html/ Thu, 10 Aug 2023 17:27:49 +0000 https://www.smallbiztechnology.com/?p=64220 Apple Sales Tank Again Apple, the world’s most valuable company, has recently reported a third consecutive year-over-year drop in quarterly revenue. Despite this setback, there are some bright spots for the tech giant. In this article, we will delve into the details of Apple’s recent sales performance, analyze the factors contributing to the decline, and […]

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Apple Sales Tank Again

Apple, the world’s most valuable company, has recently reported a third consecutive year-over-year drop in quarterly revenue. Despite this setback, there are some bright spots for the tech giant. In this article, we will delve into the details of Apple’s recent sales performance, analyze the factors contributing to the decline, and explore the company’s strategies to navigate through these challenges.

Apple’s revenue for the quarter ending July 1 slipped by 1%, amounting to $81.8 billion. While this decline may be concerning at first glance, it is important to note that the company’s services revenue reached an all-time high of $21.2 billion. This segment, which includes Apple Music and Apple TV+, has become an increasingly important driver of revenue for Apple. Additionally, Apple’s results managed to narrowly surpass Wall Street’s estimates for both revenue and profit.

Let’s take a closer look at the performance of Apple’s key products during this period:

iPhone revenue for the quarter stood at $39.7 billion, marking a modest year-over-year decline of approximately 2%. This dip can be attributed to various factors, including the delayed release of new iPhone models. As customers often hold off on upgrading their devices until the new models are unveiled, it is not uncommon for Apple’s June quarter to be relatively slow.

Mac revenue experienced a more significant decline, with a 7% drop to $6.8 billion for the quarter. This decrease can be partly attributed to the overall slump in PC sales observed during the same period. According to preliminary data from Gartner, global PC shipments fell by 16.6% last quarter. However, it is worth noting that Apple’s Mac sales have historically remained resilient, even in the face of challenging market conditions.

Apple faced a substantial decline in iPad revenue, with a nearly 20% drop. This decline can be partially attributed to the launch of the new iPad Air in the same quarter of the previous year. Despite this setback, Apple’s iPad sales have remained relatively strong compared to the overall decline observed in the global tablet market.

Several factors have contributed to Apple’s recent sales decline. Let’s explore some of the key factors that have impacted the company’s performance:

The delayed release of new iPhone models has become a common occurrence for Apple. As customers eagerly anticipate the latest features and innovations, they often hold off on upgrading their devices until the new models are available. Consequently, this delay in product launches can impact Apple’s quarterly sales figures.

The ongoing COVID-19 pandemic has had a significant impact on the global economy, leading to a slump in PC and smartphone sales. According to market research firm IDC, worldwide smartphone shipments dropped by 7.8% last quarter compared to the same period the previous year. Similarly, preliminary data from Gartner revealed a 16.6% decline in global PC shipments during the same period.

Apple, like other major tech companies, has been affected by the negative impact of the pandemic and the subsequent macroeconomic challenges. However, the company has managed to navigate through these difficult circumstances more effectively than some of its competitors.

Apple has also faced headwinds in the form of foreign exchange fluctuations. CEO Tim Cook acknowledged the impact of these challenges, stating that the company is operating in an uneven macroeconomic environment, with nearly four percentage points of foreign exchange headwinds. Despite these obstacles, Apple has managed to maintain robust sales in emerging markets, which have contributed to the company’s overall revenue performance.

While Apple’s recent sales decline may raise concerns, the company remains focused on long-term growth strategies and innovation. CEO Tim Cook emphasized the importance of managing for the long term and continually pushing the boundaries of what’s possible. Apple’s customer-centric approach, coupled with its strong services business, positions the company for future success.

Apple’s services revenue has been a standout performer, reaching an all-time high of $21.2 billion during the quarter. This segment, which includes Apple Music and Apple TV+, has demonstrated its potential as a significant revenue driver for the company. With over 1 billion paid subscriptions, Apple’s services business continues to grow steadily.

Apple’s sales in emerging markets have remained robust, contributing to the company’s overall revenue performance. Tim Cook highlighted the strength of iPhone sales in these markets, suggesting that the company’s products resonate with consumers worldwide. As Apple continues to expand its reach in emerging markets, it is well-positioned to tap into new customer bases and drive further growth.

Looking ahead, Apple’s Chief Financial Officer Luca Maestri expects the company’s revenue performance for the quarter ending in September to be similar to that of the June quarter. However, this projection is contingent upon the macroeconomic outlook not worsening. Apple will continue to navigate through the challenging environment, leveraging its strengths in innovation, customer-centricity, and the growing services segment.

While Apple has experienced a decline in sales for the third consecutive quarter, the company remains resilient and focused on long-term growth. Despite challenges such as delayed product releases, macroeconomic headwinds, and a slump in the PC and smartphone market, Apple has managed to outperform expectations and maintain its position as the world’s most valuable company. With a strong services business and a continued focus on emerging markets, Apple is well-equipped to overcome these challenges and thrive in the ever-evolving tech landscape.

See first source: CNN

Frequently Asked Questions

1. What recent sales performance has Apple reported?

Apple reported a third consecutive year-over-year decline in quarterly revenue, with a 1% slip to $81.8 billion for the quarter ending July 1. While this decline is concerning, it’s important to note that the company’s services revenue reached an all-time high of $21.2 billion, partially offsetting the overall decline.

2. What is the significance of Apple’s services revenue?

Apple’s services revenue, which includes offerings like Apple Music and Apple TV+, has become an increasingly important revenue driver for the company. Despite the decline in other product segments, the growth of services has contributed positively to Apple’s overall revenue.

3. How did key products perform during this period?

  • iPhone revenue experienced a modest year-over-year decline of approximately 2% to $39.7 billion, partly due to the delayed release of new iPhone models.
  • Mac revenue saw a more significant 7% drop to $6.8 billion, influenced by the overall slump in PC sales.
  • iPad revenue faced a substantial decline of nearly 20%, partially attributed to the launch of a new iPad model in the previous year.

4. What are the factors contributing to Apple’s sales decline?

Several factors have impacted Apple’s recent sales performance, including:

  • Delayed product releases, particularly for new iPhone models.
  • The ongoing COVID-19 pandemic leading to a decline in PC and smartphone sales.
  • Foreign exchange fluctuations affecting Apple’s revenue.

5. How has Apple managed challenges posed by the pandemic and macroeconomic conditions?

Apple, like other tech companies, has faced challenges due to the pandemic and macroeconomic conditions. However, the company has navigated through these circumstances effectively compared to some competitors. Robust sales in emerging markets and a strong customer-centric approach have contributed to Apple’s resilience.

6. What is Apple’s approach to long-term growth?

Apple remains committed to long-term growth strategies and innovation. CEO Tim Cook emphasizes the importance of managing for the long term and pushing boundaries. The company’s services business, with over 1 billion paid subscriptions, demonstrates its potential as a significant revenue driver.

7. How has Apple performed in emerging markets?

Apple’s sales in emerging markets have remained robust, particularly in iPhone sales. The company’s products resonate with consumers in these markets, positioning Apple to tap into new customer bases and drive further growth.

8. What are Apple’s expectations for future revenue performance?

Apple’s Chief Financial Officer Luca Maestri projects that the company’s revenue performance for the quarter ending in September will be similar to that of the June quarter, provided that the macroeconomic outlook does not worsen.

9. How does Apple plan to overcome challenges and thrive in the tech landscape?

Despite challenges and a decline in sales, Apple remains resilient and well-equipped for the future. The company will continue to focus on innovation, customer-centricity, and its growing services segment to navigate through challenges and maintain its position as a leader in the tech industry.

Featured Image Credit: Dollar Gill; Unsplash

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Big Tech Braces for Canada’s New Tax https://www.smallbiztechnology.com/archive/2023/08/big-tech-braces-for-canadas-new-tax.html/ Mon, 07 Aug 2023 16:31:57 +0000 https://www.smallbiztechnology.com/?p=64206 The world of technology and business is evolving rapidly, and so are the regulations surrounding it. One of the latest developments in this realm is Canada’s decision to implement a new tech tax. This move is part of a global effort to end tax havens and ensure that tech companies pay their fair share of […]

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The world of technology and business is evolving rapidly, and so are the regulations surrounding it. One of the latest developments in this realm is Canada’s decision to implement a new tech tax. This move is part of a global effort to end tax havens and ensure that tech companies pay their fair share of taxes. In this article, we will explore the details of Canada’s tech tax, its implications, and the broader context of global tax reform.

In recent years, there has been growing concern about the tax practices of multinational tech companies. These companies often generate substantial revenue in countries where they operate, but due to loopholes and complex tax structures, they pay minimal taxes. This has led to a significant loss of tax revenue for many countries, creating an imbalance in the global tax system.

To address this issue, the Organization for Economic Cooperation and Development (OECD) has been leading negotiations with over 130 countries to develop a global tax reform plan. The aim is to establish a minimum tax rate for multinational companies and ensure that they pay taxes in the jurisdictions where they generate profits.

While negotiations for a global tax reform deal have faced delays, Canada has taken the initiative to implement its own tech tax. The tax will apply to companies with annual revenue of at least 750 million euros, a threshold set by the OECD. This move sets Canada apart from other countries that are waiting for the global agreement to come into effect.

Canada’s decision to implement a tech tax aligns with the broader global effort to reform the tax system for multinational tech companies. The OECD-led negotiations aim to establish a minimum tax rate of 15% for these companies, effectively eliminating tax havens and ensuring that profits are taxed where they are generated.

Several countries, including Austria, France, Italy, Spain, and Britain, have already imposed their own digital services taxes. However, they faced threats of tariffs from the United States, which led to negotiations and a commitment to remove these taxes once the global agreement is in effect. Canada also agreed to pause its digital services tax and wait for the global deal to take effect.

Canada’s implementation of a tech tax brings several benefits to the table. Firstly, it ensures that tech companies contribute their fair share to the Canadian economy. This helps level the playing field for domestic businesses and promotes a more equitable business environment.

Secondly, the revenue generated from the tech tax can be used to fund essential public services, infrastructure development, and other government initiatives. This, in turn, benefits Canadian citizens and supports the overall economic growth of the country.

Furthermore, Canada’s implementation of a tech tax sends a strong message to other countries and multinational tech companies. It demonstrates Canada’s commitment to tax fairness and its willingness to take action to address the issue of tax avoidance.

While the implementation of a tech tax in Canada is a significant step forward, there are challenges that need to be addressed. One of the main challenges is ensuring that the tax is effectively enforced and that tech companies comply with their obligations.

The global tax reform plan is expected to generate approximately $150 billion in global tax revenue each year. This revenue can be used to address various economic challenges, invest in public services, and reduce inequality.

It is worth noting that the implementation of a global tax reform plan is a complex process that requires the cooperation and agreement of numerous countries. While progress has been made, there are still hurdles to overcome, and negotiations are ongoing.

In conclusion, Canada’s implementation of a tech tax is a significant step towards achieving global tax reform and ensuring that multinational tech companies pay their fair share. It demonstrates Canada’s commitment to tax fairness and sets an example for other countries.

The implementation of the tech tax brings several benefits, including increased revenue for the Canadian economy, a more equitable business environment, and funding for essential public services. However, challenges remain in enforcing the tax and ensuring compliance from tech companies.

As negotiations for a global tax reform plan continue, it is crucial for countries to work together to establish a fair and transparent tax system that promotes economic growth and reduces inequality. Canada’s actions serve as a reminder of the importance of tax fairness and the need for global cooperation in addressing this issue.

First reported on NY Times

Frequently Asked Questions

What is Canada’s technology tax?

Canada’s technology tax is a new tax introduced by the Canadian government to ensure that large multinational tech corporations pay their fair share of taxes in the country. The tax is aimed at addressing the issue of tech companies using legal loopholes and complex tax structures to minimize their tax obligations.

Why has there been a focus on taxing multinational tech companies?

Multinational tech companies have been generating significant revenue in various countries but paying comparatively little in taxes due to existing tax structures. This has led to concerns about tax avoidance and revenue loss for many nations.

What is the goal of the OECD-led negotiations on global tax reform?

The goal of the negotiations involving over 130 countries, led by the OECD, is to establish a global tax reform plan that sets a minimum tax rate for multinational corporations. The aim is to ensure that these companies pay taxes in the countries where they generate profits and to eliminate tax havens.

How does Canada’s technology tax fit into the global tax reform efforts?

Canada’s technology tax aligns with the international movement to reform the tax system for multinational tech companies. The tax is designed to ensure that tech giants operating in Canada pay their fair share and contribute to the country’s economy.

What is the threshold for companies to be subject to the technology tax?

The threshold for companies to be subject to the technology tax in Canada is 750 million euros in annual revenue. This ensures that larger tech corporations contribute to the Canadian economy.

What are the benefits of Canada’s technology tax?

Canada’s technology tax aims to promote tax equity, create a fair business environment, and generate revenue that can be used for public services and economic development.

How does Canada plan to enforce its technology tax?

Enforcing the technology tax and ensuring compliance from tech companies present challenges. The Canadian government needs to establish strong mechanisms, cooperate with other countries, and work towards a fair and equitable implementation of the tax.

What is the significance of global tax reform for multinational tech companies?

Global tax reform seeks to eliminate tax havens, establish a minimum tax rate, and ensure that tech companies pay taxes where they generate profits. The reform is estimated to increase annual global tax revenue by around $150 billion.

Why is international cooperation important for global tax reform?

Global tax reform requires coordination and consent from multiple nations. Collaboration is essential to ensure that multinational tech companies contribute their fair share to the countries in which they operate.

What can other countries learn from Canada’s implementation of a technology tax?

Canada’s implementation of a technology tax demonstrates a commitment to tax fairness and equity. Other nations can consider similar measures to ensure that tech companies contribute adequately to their economies and public services.

What challenges does the implementation of a technology tax face?

The implementation of a technology tax may face challenges related to enforcement, compliance, and the need for international cooperation. Tech companies are known for minimizing their tax obligations, making it important to establish effective mechanisms.

How does Canada’s approach to technology taxation contribute to economic growth and inequality reduction?

Canada’s technology tax can contribute to economic growth by generating revenue for essential public services. It promotes fairness and equity in the business environment and helps reduce income inequality. Collaborative efforts for global tax reform are essential to achieve these goals.

Featured Image Credit: Unsplash; Guillaume Jaillet

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The Rising Threat of Cyber Attacks: How AI is Empowering Hackers https://www.smallbiztechnology.com/archive/2023/08/the-rising-threat-of-cyber-attacks-how-ai-is-empowering-hackers.html/ Fri, 04 Aug 2023 17:28:41 +0000 https://www.smallbiztechnology.com/?p=64203 Technological advances in artificial intelligence (AI) have become a double-edged sword in the ever-changing world of cybercrime. While AI has undoubtedly improved many sectors, it has also become a potent tool in the hands of cybercriminals. The FBI has recently issued a warning about the growing prevalence of artificial intelligence (AI) in phishing attacks, malware […]

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Technological advances in artificial intelligence (AI) have become a double-edged sword in the ever-changing world of cybercrime. While AI has undoubtedly improved many sectors, it has also become a potent tool in the hands of cybercriminals. The FBI has recently issued a warning about the growing prevalence of artificial intelligence (AI) in phishing attacks, malware creation, and deep fakes. In this piece, we delve into the FBI’s worries and shed light on how AI is being used by cybercriminals to trick victims and avoid detection.

A recent statement by the FBI paints a bleak picture of the current state of cybercrime, focusing on the rapid advancement of AI technology and its impact on criminal activities. Cybercrime sprees are more common and sophisticated than ever thanks to the use of Open Source, Artificial Intelligence Large Language Models (LLM) like OpenAI’s ChatGPT. It is becoming increasingly difficult for law enforcement to detect and prevent sophisticated cyber attacks due to the availability of AI models that enable hackers to create phishing scams and cyber attacks that closely mimic human behavior.

For a long time, phishing attacks have been a constant danger in the online world. But now, with the help of AI, cybercriminals can conduct phishing campaigns that are both more convincing and more precisely targeted. Thanks to open-source AI, anyone can use any source material they like to train a Language Model. The proliferation of black-hat chatbots to aid in phishing attacks, malware development, and the creation of false information to trick victims is a direct result of this trend.

The FBI has not revealed which AI models have been used by cybercriminals, but they expect these tendencies to grow as AI becomes more widely used and accessible. Attackers can now create realistic websites, craft convincing phishing email chains, and automate the entire process of launching a phishing attack with the help of AI-powered tools, all without regard for linguistic barriers. Because the AI-generated content appears more and more genuine, it becomes more difficult for victims to spot fraudulent emails and websites.

The FBI also mentioned how the advent of AI has sped up the creation of polymorphic malware. Without advanced coding skills, cybercriminals can quickly code malware that bypasses current cybersecurity measures. Malicious actors can use AI to generate malware code by modifying a chatbot’s Application Programming Interface (API), giving even the most inexperienced hacker the tools they need to create and spread viruses.

When it comes to creating malicious software, WithSecure’s head of threat intelligence Tim West admits that AI like ChatGPT makes it easier for bad actors to get started. Because of the availability and simplicity of AI-powered tools, even those with limited technical knowledge can create complex and stealthy malware, further complicating the state of cybersecurity.

The use of artificial intelligence (AI) to create fake news is a major security risk in the modern online environment. The FBI has issued a warning that AI can be used to create harmful deep fakes, with potentially disastrous results. In order to defraud their victims, attackers can pretend to be authoritative figures or issue fake press releases inciting violence.

In order to stop the spread of fake news, it’s crucial to be able to tell the difference between content made by humans and that made by artificial intelligence. As a result of this growing worry, many of the biggest names in artificial intelligence have committed to creating tools to identify and counteract deep fakes, including OpenAI, Microsoft, Meta, and Google.

As AI develops further, it will become increasingly important for people and businesses to be on guard and take preventative measures against cyberattacks powered by AI. Key considerations include the following:

It’s crucial to be up-to-date on artificial intelligence and cybersecurity trends. Individuals and institutions can better understand the risks associated with AI-powered attacks if they remain well-informed.

To protect against cyber attacks, it is essential to implement thorough security measures. Multi-factor authentication should be used whenever possible, along with strong and unique passwords, regular software and system updates, and regular updates.

Vulnerabilities in systems and networks can be found through routine security audits. The risk of AI-powered attacks can be reduced by regularly assessing the system and applying fixes as soon as they are discovered.

Successful cyber attacks can be drastically reduced by educating employees about the risks of AI-powered attacks and training them to recognize phishing attempts. Cybersecurity best practices can be reinforced with regular training sessions and simulated phishing exercises.

While AI has the potential to be used maliciously, it also has the potential to be used to improve cybersecurity. Artificial intelligence (AI)-powered security solutions can help identify and counteract AI-created dangers. In order to identify potential cyber attacks in real time, these solutions use AI algorithms to analyze patterns and spot outliers.

The FBI’s warning about cybercriminals’ growing use of AI emphasizes the importance of staying alert to the threat and taking preventative measures against cyberattacks enabled by AI. Hackers are taking advantage of AI’s growing sophistication to launch more devious phishing attacks, design stealthy malware, and produce convincing deep fakes. Staying informed, implementing strong security measures, conducting regular audits, offering cybersecurity training, and deploying AI-powered security solutions are all necessary to protect against these threats. The best way for individuals and businesses to protect themselves from the increasing number of AI-powered cyber attacks is to maintain a state of constant vigilance and preparedness.

First reported on Tech.co

Frequently Asked Questions

Q1: How is AI being used in cybercrime?

A1: AI is being used by cybercriminals to conduct more convincing and targeted phishing campaigns, create polymorphic malware, generate fake news and deep fakes, and mimic human behavior in cyber attacks.

Q2: What concerns has the FBI raised regarding AI and cybercrime?

A2: The FBI has warned about the increasing prevalence of AI in cybercrime, including its use in phishing attacks, malware creation, and the production of deep fakes. The agency is concerned about the sophistication and effectiveness of these AI-enabled tactics.

Q3: How does AI impact phishing attacks?

A3: AI enables cybercriminals to create more convincing and precisely targeted phishing campaigns. Open-source AI tools allow hackers to train language models that craft realistic phishing emails and websites, making it difficult for victims to detect fraudulent content.

Q4: What role does AI play in malware creation?

A4: AI accelerates the creation of polymorphic malware, allowing even inexperienced hackers to generate code that bypasses cybersecurity measures. AI-powered tools modify chatbot APIs to produce complex and stealthy malware.

Q5: What risks do deep fakes pose in the context of AI?

A5: Deep fakes created using AI can be used to impersonate authoritative figures or issue fake press releases, potentially leading to harmful outcomes or inciting violence.

Q6: How are major AI companies responding to the threat of AI-powered cyberattacks?

A6: Prominent AI companies, including OpenAI, Microsoft, Meta, and Google, are committed to developing tools to identify and counteract deep fakes, helping to mitigate the spread of fake news.

Q7: What preventive measures can individuals and businesses take against AI-powered cyberattacks?

A7: To protect against AI-enabled cyber threats, it’s crucial to stay informed about AI and cybersecurity trends, implement robust security measures like multi-factor authentication and strong passwords, conduct routine security audits, provide cybersecurity training to employees, and deploy AI-powered security solutions for real-time threat detection.

Q8: How can AI be used to enhance cybersecurity?

A8: AI-powered security solutions can analyze patterns, identify outliers, and counteract AI-created dangers in real time. This technology contributes to improving cybersecurity defenses against evolving AI-enabled attacks.

Q9: What is the main takeaway from the FBI’s warning?

A9: The FBI’s warning underscores the importance of vigilance and preparedness in the face of growing AI-powered cyber threats. Staying informed, implementing strong security practices, conducting regular security assessments, and leveraging AI-powered security solutions are essential to mitigating the risks of cyberattacks enabled by AI.

Featured Image Credit: Unsplash

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The Pandemic Small-Business Boom: Fueling the US Economy https://www.smallbiztechnology.com/archive/2023/08/the-pandemic-small-business-boom-fueling-the-us-economy.html/ Thu, 03 Aug 2023 17:16:51 +0000 https://www.smallbiztechnology.com/?p=64175 The COVID-19 pandemic brought unprecedented disruption to the global economy. However, amidst the chaos, a silver lining emerged – a surge in small business registrations in the United States. With stimulus payments and reduced spending on dining out and vacations, Americans found themselves with extra funds and a newfound entrepreneurial spirit. This, combined with the […]

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The COVID-19 pandemic brought unprecedented disruption to the global economy. However, amidst the chaos, a silver lining emerged – a surge in small business registrations in the United States. With stimulus payments and reduced spending on dining out and vacations, Americans found themselves with extra funds and a newfound entrepreneurial spirit. This, combined with the ease of starting a business, thanks to social media and remote work, led to a record-breaking 5.4 million startup registrations in 2021, according to census data. As we enter 2022, the small-business boom shows no signs of slowing down, with over 5 million new business applications filed, representing a 42% increase from pre-pandemic levels. In this article, we explore the factors driving this surge, the impact on the US economy, and the reasons behind the increasing number of women and minority-owned businesses.

The pandemic served as a catalyst for small business formation in multiple ways. First and foremost, the economic disruptions caused by the pandemic led many Americans to seek alternative sources of income. With layoffs and furloughs becoming commonplace, individuals turned to entrepreneurship as a means to secure their financial future. The allure of becoming their own boss and taking ownership of their lives became increasingly appealing. Karen Jenkins, an independent management consultant in South Carolina, sums it up succinctly: “People want freedom. They want to take ownership of their lives and are willing to take more risks”.

Moreover, the pandemic accelerated the growth of e-commerce and remote work, making it easier than ever to launch a small business. With the shift towards online shopping and the widespread adoption of remote work, entrepreneurs found themselves with a ready market and the flexibility to operate from anywhere. This convergence of circumstances created the perfect storm for small business formation.

In addition to economic and technological factors, social media played a significant role in fueling the small-business boom. Platforms like Instagram, Facebook, and TikTok showcased success stories of ordinary individuals who turned their passions into thriving businesses. Entrepreneurs no longer needed a physical storefront to reach their target audience; they could leverage social media to build a brand, showcase products or services, and connect directly with customers.

Furthermore, reality shows like “Shark Tank” brought entrepreneurship into the mainstream, inspiring aspiring business owners with tales of overnight success. The allure of securing funding and mentorship from seasoned investors added to the appeal of starting a small business. The stories of Elon Musk and Jeff Bezos, who transformed their ventures into multibillion-dollar enterprises, further fueled the dreams of aspiring entrepreneurs.

One of the significant positive outcomes of the small-business boom is the increasing number of women and minorities entering the entrepreneurial landscape. Historically, women and minorities faced numerous barriers when it came to accessing capital and resources for starting a business. However, the pandemic has seen a shift in this paradigm, with more women and minorities founding their own ventures. According to census data, the number of women-owned businesses increased by 43% between 2015 and 2020, outpacing the growth rate of businesses overall. The surge in minority-owned businesses has also been notable, with African-American-owned businesses increasing by 35% during the same period. This diversification of the entrepreneurial landscape not only fosters economic growth but also promotes greater equality and inclusivity within the business world.

The small-business boom holds significant implications for the US economy. Small businesses have long been the backbone of the American economy, contributing to job creation, innovation, and economic growth. According to the Small Business Administration (SBA), small businesses account for 44% of US economic activity and create two-thirds of net new jobs. With the surge in small business registrations, the potential for job creation and economic impact is substantial.

Furthermore, small businesses contribute to the vibrancy and diversity of local communities. They often serve as the heart and soul of neighborhoods, providing unique products, services, and employment opportunities. The proliferation of small businesses can revitalize communities, attracting investment and fostering a sense of pride and identity.

To thrive in an increasingly competitive landscape, small businesses must embrace technology and productivity strategies. The pandemic highlighted the importance of digital transformation, as businesses that were already equipped with online platforms and remote work capabilities fared better during the crisis. E-commerce, online marketing, and cloud-based collaboration tools have become essential for small businesses to reach customers, streamline operations, and adapt to changing market dynamics.

Additionally, productivity strategies such as automation and outsourcing can help small businesses optimize their operations and free up valuable time and resources. By leveraging technology and innovative approaches, small businesses can enhance their efficiency, scalability, and competitiveness in an ever-evolving business landscape.

While the small-business boom presents immense opportunities, entrepreneurs must also navigate various challenges. Accessing adequate financing remains a significant hurdle for many aspiring business owners. Traditional lenders often require collateral and have stringent lending criteria, making it difficult for startups to secure the necessary capital. However, alternative financing options, such as crowdfunding and microloans, have gained popularity, providing entrepreneurs with new avenues to fund their ventures.

Another critical consideration for small businesses is cybersecurity. As businesses increasingly rely on digital platforms and data, the risk of cyber threats and data breaches becomes more pronounced. Protecting sensitive customer information and maintaining the integrity of business operations is paramount. Implementing robust cybersecurity measures and staying informed about the latest security practices are crucial for small businesses to safeguard their assets and maintain customer trust.

The pandemic has unleashed an unprecedented surge in small business formation in the United States. Driven by economic, technological, and social factors, entrepreneurs are seizing the opportunity to take control of their financial future and embrace their entrepreneurial dreams. The small-business boom holds immense potential for job creation, economic growth, and community development. By leveraging technology, embracing productivity strategies, and overcoming financial and security challenges, small businesses can thrive in an increasingly competitive landscape. As the small-business ecosystem continues to evolve, it is crucial to support and empower entrepreneurs, especially women and minorities, to ensure a vibrant and inclusive economy for all.

FAQs

1. What led to the surge in small business registrations during the pandemic?

The surge in small business registrations during the pandemic can be attributed to several factors. Firstly, economic disruptions and layoffs led many individuals to seek alternative sources of income and entrepreneurship provided an opportunity to secure their financial future. Secondly, the accelerated growth of e-commerce and remote work made it easier than ever to start a small business. Finally, the influence of social media and entrepreneurial inspiration from reality shows like “Shark Tank” played a significant role in fueling the small-business boom.

2. How has the small-business boom empowered women and minorities?

The small-business boom has led to an increasing number of women and minorities entering the entrepreneurial landscape. Historically, women and minorities faced barriers in accessing capital and resources for starting a business. However, the pandemic has seen a shift in this paradigm, with more women and minorities founding their own ventures. This diversification fosters economic growth and promotes greater equality and inclusivity within the business world.

3. What are the implications of the small-business boom for the US economy?

The small-business boom has significant implications for the US economy. Small businesses contribute to job creation, innovation, and economic growth. With the surge in small business registrations, the potential for job creation and economic impact is substantial. Additionally, small businesses contribute to the vibrancy and diversity of local communities, attracting investment and fostering a sense of pride and identity.

4. What strategies can small businesses adopt to thrive in the current landscape?

To thrive in the current landscape, small businesses must embrace technology and productivity strategies. This includes digital transformation, leveraging e-commerce, online marketing, and cloud-based collaboration tools. Additionally, automation and outsourcing can help optimize operations and free up valuable time and resources. Embracing innovative approaches and staying informed about the latest trends and practices is crucial for small businesses to remain competitive.

5. What challenges do small businesses face, and how can they overcome them?

Small businesses face various challenges, including accessing adequate financing and ensuring cybersecurity. Traditional lenders often have stringent criteria, making it difficult for startups to secure capital. However, alternative financing options such as crowdfunding and microloans provide new avenues for funding. Regarding cybersecurity, implementing robust measures and staying informed about the latest security practices are crucial for small businesses to protect their assets and maintain customer trust.

First reported by Bloomberg.

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Business Loan Conditions in the U.S.: A Closer Look at Tightening Lending Standards https://www.smallbiztechnology.com/archive/2023/08/business-loan-conditions-in-the-u-s-a-closer-look-at-tightening-lending-standards.html/ Tue, 01 Aug 2023 15:22:23 +0000 https://www.smallbiztechnology.com/?p=64163 As the U.S. economy faces the prospect of a potential recession, the lending conditions at banks are becoming increasingly stringent. According to the Federal Reserve’s Senior Loan Officer Opinion Survey, credit conditions have tightened, while demand for loans has declined. This survey holds significant importance as economists who predict a recession believe that the banking […]

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As the U.S. economy faces the prospect of a potential recession, the lending conditions at banks are becoming increasingly stringent. According to the Federal Reserve’s Senior Loan Officer Opinion Survey, credit conditions have tightened, while demand for loans has declined. This survey holds significant importance as economists who predict a recession believe that the banking system is the most likely source. With 11 interest rate hikes and the recent crisis in March when three midsize institutions failed, banks find themselves compelled to respond by further tightening lending standards.

Banks are anticipating even tighter lending standards across all loan categories in the second half of 2023. The survey revealed that banks most frequently cited a less favorable or more uncertain economic outlook, expected deterioration in collateral values, and the credit quality of loans as reasons for this expected tightening. This cautious approach reflects banks’ concerns about the economic environment and their desire to mitigate potential risks.

When it comes to consumer lending, banks have tightened standards for credit card loans and other consumer loans. Additionally, a moderate net share of banks has raised the minimum credit score requirements for personal loans and lowered credit limits in the consumer loan space, which amounts to a staggering $1.9 trillion. Banks are taking these measures to mitigate potential risks and ensure the creditworthiness of borrowers.

In the commercial and industrial lending segment, which accounts for a significant portion of the economy, a major share of banks reported lower demand for loans. This decline in demand is accompanied by tightening lending standards across businesses of all sizes. Banks are exercising caution and closely scrutinizing loan applications to minimize potential risks.

Commercial real estate is another sector experiencing increased restrictions on lending standards. A large share of banks reported implementing more stringent standards in this area. Alongside these restrictions, there has also been weaker demand for commercial real estate loans. Banks are taking a cautious approach due to concerns about potential market volatility and potential declines in property values.

The Federal Reserve, while cognizant of the conditions in the banking sector, continues to raise interest rates in an effort to curb inflation. Fed Chair Jerome Powell, in a recent post-meeting news conference, acknowledged the tightening lending conditions and weak demand revealed by the loan survey. He emphasized that these conditions reflect the overall tight credit conditions in the economy.

Tightening lending conditions have a direct impact on small businesses, which often rely on loans to fuel their growth and operations. As banks tighten lending standards, small businesses may find it more challenging to access the capital they need to expand or invest in new ventures. It becomes crucial for entrepreneurs and small business owners to explore alternative financing options, such as crowdfunding or small business grants, to navigate these challenging lending conditions.

In the face of tightening lending conditions, small businesses need to explore innovative ways to optimize their operations and maximize productivity. Embracing technology can help streamline processes, reduce costs, and improve overall efficiency. Implementing cloud-based solutions, leveraging data analytics, and investing in automation tools can provide businesses with the competitive edge they need to thrive in a challenging economic environment.

In addition to technological advancements, small businesses can benefit from adopting effective marketing and financial strategies. Implementing targeted marketing campaigns, optimizing online presence, and leveraging social media platforms can help businesses reach their target audience and generate leads. Furthermore, prioritizing financial planning, managing cash flow effectively, and exploring cost-saving measures can help businesses navigate economic uncertainties.

As small businesses navigate the evolving landscape of lending conditions, it is crucial to prioritize security measures. With increased reliance on digital platforms and online transactions, businesses must invest in robust cybersecurity measures to protect sensitive data and prevent potential breaches. Implementing encryption protocols, conducting regular security audits, and educating employees about best practices can help mitigate potential risks and safeguard business operations.

FAQs

Q: Are banks tightening lending standards across all loan categories?

Yes, banks are expecting to tighten lending standards across all loan categories, including consumer loans, commercial and industrial loans, and commercial real estate loans.

Q: Why are banks tightening lending standards?

Banks are tightening lending standards due to a less favorable or more uncertain economic outlook, expected deterioration in collateral values, and concerns about the credit quality of loans.

Q: How will tightening lending conditions affect small businesses?

Tightening lending conditions may make it more challenging for small businesses to access capital for growth and operations. Exploring alternative financing options and embracing technology and productivity strategies can help small businesses navigate these challenging conditions.

Q: What can small businesses do to navigate tightening lending conditions?

Small businesses can explore alternative financing options, embrace technology and productivity strategies, adopt effective marketing and financial strategies, and prioritize security measures to navigate tightening lending conditions.

In conclusion, as lending conditions at U.S. banks tighten and are expected to become even more stringent, small businesses need to be proactive and innovative in their approaches to access capital and optimize their operations. By embracing technology, implementing effective marketing and financial strategies, and prioritizing security measures, small businesses can navigate these challenging lending conditions and position themselves for growth and success.

First reported by CNBC.

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Regulation and the Booming “Kidfluencer” Business: What Small Businesses Need to Know https://www.smallbiztechnology.com/archive/2023/07/regulation-and-the-booming-kidfluencer-business-what-small-businesses-need-to-know.html/ Fri, 28 Jul 2023 19:06:32 +0000 https://www.smallbiztechnology.com/?p=64155 From beauty gurus to fitness enthusiasts, social media influencers have amassed enormous followings, capable of swaying consumer behavior. However, a new breed of influencers, known as “kidfluencers,” is on the rise, reshaping the landscape of children’s entertainment and making substantial profits along the way. The story of the “kidfluencer” phenomenon began humbly with a three-year-old […]

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From beauty gurus to fitness enthusiasts, social media influencers have amassed enormous followings, capable of swaying consumer behavior. However, a new breed of influencers, known as “kidfluencers,” is on the rise, reshaping the landscape of children’s entertainment and making substantial profits along the way.

The story of the “kidfluencer” phenomenon began humbly with a three-year-old boy named Ryan Kaji, who simply played with a Lego “choo-choo train.” His mother, Loann, uploaded the video to a newly created YouTube channel called “Ryan ToysReview.” Little did they know that this innocent recording would skyrocket them to stardom. Now 11 years old, Ryan, under the rebranded channel “Ryan’s World,” boasts an impressive 35 million subscribers, establishing himself as YouTube royalty.

Joining Ryan in leading the charge are other young influencers like nine-year-old “Like Nastya.” According to Forbes, Ryan earned a staggering $27 million in 2021, while “Like Nastya” made an impressive $28 million. These kidfluencers create content that directly appeals to their fellow youngsters, engaging in make-believe play, showcasing new toys, and even offering tutorials on various subjects. It comes as no surprise that a Pew Research Centre survey revealed that 81% of American parents allow their three to four-year-olds to watch YouTube.

Brands and marketers have taken notice of the lucrative potential of kidfluencers. Ad revenue from videos and brand partnerships have become significant income sources for these young stars. Companies are willing to pay substantial amounts to collaborate with these influencers and tap into a very young audience. For some families, this newfound revenue stream has become an opportunity for new experiences or funding their children’s education.

Initially, these kid-influenced accounts felt like family-run businesses, but now production companies are stepping in to seize the opportunity. For instance, Ryan’s World has partnered with pocket.watch, an entertainment studio collaborating with 45 top kid creators. This strategic alliance has allowed Ryan to land lucrative deals with brands like Nintendo and Mattel. Additionally, pocket.watch has expanded Ryan’s content to children’s television channels and streaming services, while also creating his own branded merchandise, generating hundreds of millions of dollars in sales worldwide.

Despite the thriving success of kidfluencers, regulatory concerns have surfaced. Watchdogs accuse some creators of not adequately disclosing sponsored content in toy videos. The Federal Trade Commission (FTC) cracked down on targeted advertisements on YouTube videos aimed at children and accused the platform of illegally collecting data from underage users. As a result, channels must now label content specifically for children. The FTC is also reviewing research on advertising disclosures, as current practices may not be effective for kids. Potential regulatory action could significantly impact kidfluencer marketing.

Some child influencers find themselves inheriting large followings from their “momfluencer” parents, who document their lives online. Families like the LaBrants have amassed millions of followers, even for their youngest children. Other mini influencers emerge, serving as ambassadors for clothing lines or represented by talent agencies traditionally working with actors. This shift in advertising is evident in the remarkable projected growth of influencer marketing, expected to reach $21.1 billion this year, up from $1.7 billion in 2016, according to Influencer Marketing Hub.

However, the landscape of social media is continually evolving, making it more challenging for new kidfluencer stars to rise rapidly. While the industry once believed anyone could become the next overnight sensation, experts like Greg Alkalay emphasize the increased difficulty. Critics also raise concerns about the potential exploitation of child influencers, who lack the legal protections afforded to child actors under the Coogan Law.

As kidfluencers grow older, their interests and aspirations may shift, leading to changes in their content. Families like Ryan’s prioritize their well-being and pivot into educational content and cartoons. Some kidfluencers seek transitions to platforms like TikTok and Instagram, exploring new opportunities. However, maintaining audience engagement during these changes can be challenging, as followers may have initially connected with them for different content. Moreover, some kidfluencers might eventually tire of creating videos and opt for a return to a more ordinary reality.

In conclusion, the world of kidfluencers is a rapidly evolving phenomenon. New stars are continually emerging, supported by their parents and partnering with production companies. Brands are keen to tap into the influence of these young social media stars, but regulatory concerns loom on the horizon. As the industry evolves, child influencers will continue to shape the marketing landscape, with their futures influenced by changing regulations and the ever-dynamic realm of social media.

FAQs

Q: Are there any regulations in place for kidfluencers? A: Yes, there are regulations in place to protect children involved in influencer marketing. The Federal Trade Commission (FTC) requires channels to label content specifically for children and is reviewing advertising disclosures to ensure they effectively work for kids.

Q: How do kidfluencers make money? A: Kidfluencers make money through ads on their videos and by partnering with brands. Brands see an opportunity to reach a young audience and are willing to pay for collaborations with these influencers.

Q: Are there concerns about the exploitation of kidfluencers? A: Yes, there are concerns about the exploitation of kidfluencers. Critics argue that child influencers lack the legal protections afforded to child actors, such as the Coogan Law.

Q: What is the future of kidfluencers? A: The future of kidfluencers is uncertain. As they grow up, their interests and aspirations may change, and they may transition to different platforms or pursue other careers. The impact of regulations and the ever-changing landscape of social media will shape the future of this industry.

First reported by The Economist.

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The Shocking Truth About the Uncertain American Business Landscape https://www.smallbiztechnology.com/archive/2023/07/the-shocking-truth-about-the-uncertain-american-business-landscape.html/ Wed, 26 Jul 2023 16:17:01 +0000 https://www.smallbiztechnology.com/?p=64148 The American business landscape is currently facing unprecedented levels of uncertainty. As the country grapples with economic pressure and a multitude of challenges, business leaders and economists are sounding the alarm about the need for caution and strategic planning. Former Home Depot CEO, Bob Nardelli, recently expressed his concerns about the current state of affairs, […]

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The American business landscape is currently facing unprecedented levels of uncertainty. As the country grapples with economic pressure and a multitude of challenges, business leaders and economists are sounding the alarm about the need for caution and strategic planning. Former Home Depot CEO, Bob Nardelli, recently expressed his concerns about the current state of affairs, emphasizing the importance of addressing these issues for the sake of the economy and the American people.

With inflation, jobs, and taxes taking center stage, economic issues are at the forefront of voters’ minds. According to a recent FOX Business poll, over half of primary voters believe that these issues will be the most important factors in deciding their vote for the nomination. This sentiment reflects the growing concern among Americans about the impact of rising prices, job instability, and the overall fiscal health of the nation.

Nardelli, drawing from his extensive experience in running corporations across various sectors, warns that the current level of uncertainty is unparalleled. He highlights the soaring gas prices, labor unrest, potential strikes by major companies like UPS, and the energy reserve crisis as key factors contributing to the prevailing economic uncertainty. These challenges, combined with a growing sense of dissatisfaction and uncertainty with the current administration, present a complex landscape that requires immediate attention and strategic action.

While inflation has experienced a slight drop in June, offering some relief to American consumers, the underlying challenges persist. The unrelenting price increases have taken a toll on the purchasing power of individuals and families, leading to a decline in their overall financial well-being. This situation has a direct impact on consumer confidence and spending, further exacerbating the economic uncertainty.

Moreover, Nardelli argues that President Biden’s “lost” influence and the perceived lack of progress in addressing key issues may turn his supporters away. The need for effective fiscal policies and a clear vision for economic recovery is crucial to restore confidence and stability in the business community and among the general public.

In light of the challenges facing American businesses, Nardelli calls upon Republicans to take a dominant campaign stance on improving the state of the economy. He emphasizes the importance of surfacing the critical issues that confront the economy and the nation as a whole.

Nardelli’s call to action resonates with the current sentiment among business leaders and economists who believe that a clear and strategic approach is necessary to address the economic uncertainties. This includes addressing issues such as crime, border security, energy reserves, and labor unrest. By taking a proactive stance, political leaders can instill confidence and inspire the necessary reforms needed to navigate these challenging times.

While the current economic landscape presents numerous challenges, it also offers opportunities for growth and innovation. Businesses must adapt to the changing dynamics and embrace new strategies to remain competitive and resilient.

One key area where businesses can find a competitive edge is through the adoption of technology and digital transformation. The pandemic has accelerated the need for businesses to embrace digital solutions, remote work, and online marketing strategies. By leveraging technology, businesses can streamline operations, reach a wider audience, and enhance productivity.

In times of uncertainty, sound financial planning becomes paramount. Businesses should focus on establishing robust financial systems, managing cash flow effectively, and diversifying revenue streams. Additionally, investing in cybersecurity measures is critical to protect sensitive data and ensure business continuity.

The disruptions caused by the pandemic have highlighted the importance of building resilient supply chains. Businesses should consider diversifying suppliers, increasing inventory levels, and implementing contingency plans to mitigate the risks associated with supply chain disruptions.

Maintaining strong customer relationships is essential during uncertain times. Businesses should prioritize excellent customer service, personalized marketing strategies, and active engagement with their target audience. By understanding customer needs and preferences, businesses can adapt their offerings and build loyalty even in challenging economic conditions.

The current economic landscape in the United States is marked by unprecedented levels of uncertainty. The challenges facing American businesses require careful attention and strategic planning. By addressing key issues such as inflation, job stability, and fiscal policies, political leaders can restore confidence and stability in the business community and among the general public.

Businesses must also adapt to the changing dynamics and embrace new strategies to remain competitive and resilient. This includes leveraging technology, prioritizing financial planning and security, building resilient supply chains, and strengthening customer relationships. By taking proactive measures and embracing opportunities, businesses can navigate the uncertain terrain and emerge stronger in the face of adversity.

FAQ

Q: What are the primary concerns expressed by Bob Nardelli regarding the current state of the American economy?

A: Bob Nardelli, former Home Depot CEO, highlights several concerns about the current state of the American economy. These concerns include rising gas prices, labor unrest, potential strikes by major companies like UPS, and the energy reserve crisis. Nardelli emphasizes the importance of addressing these issues for the sake of the economy and the American people.

Q: How can businesses navigate the uncertain economic landscape?

A: Businesses can navigate the uncertain economic landscape by embracing technology and digital transformation, prioritizing financial planning and security, building resilient supply chains, and strengthening customer relationships. These strategies enable businesses to adapt to changing dynamics, enhance productivity, mitigate risks, and maintain strong connections with their customer base.

Q: How can political leaders restore confidence and stability in the business community and among the general public?

A: Political leaders can restore confidence and stability by addressing key economic issues such as inflation, job stability, and fiscal policies. By implementing effective fiscal policies, demonstrating clear vision, and taking proactive measures to address pressing challenges, political leaders can instill confidence and inspire necessary reforms.

Q: What opportunities does the current economic landscape offer for businesses?

A: Despite the challenges, the current economic landscape offers opportunities for businesses to grow and innovate. By embracing technology and digital transformation, businesses can streamline operations, reach a wider audience, and enhance productivity. Businesses can also prioritize financial planning and security, build resilient supply chains, and strengthen customer relationships to adapt and thrive in uncertain times.

Q: How can businesses adapt to the changing dynamics of the economy?

A: Businesses can adapt to the changing dynamics of the economy by embracing technology and digital transformation, prioritizing financial planning and security, building resilient supply chains, and strengthening customer relationships. These strategies enable businesses to remain competitive, enhance productivity, mitigate risks, and maintain strong connections with their target audience.

First reported by Fox Business.

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Germany’s Economy on the Brink: The Shocking Truth Behind its Prolonged Recession https://www.smallbiztechnology.com/archive/2023/07/germanys-economy-on-the-brink-the-shocking-truth-behind-its-prolonged-recession.html/ Tue, 25 Jul 2023 18:42:59 +0000 https://www.smallbiztechnology.com/?p=64141 The German economy, renowned as Europe’s economic powerhouse, is currently grappling with a persistent recession that has left policymakers and businesses alike concerned about its recovery prospects. Despite being known for its resilience, Germany faces formidable challenges as it strives to overcome this economic downturn. In this article, we will delve deeper into the factors […]

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The German economy, renowned as Europe’s economic powerhouse, is currently grappling with a persistent recession that has left policymakers and businesses alike concerned about its recovery prospects. Despite being known for its resilience, Germany faces formidable challenges as it strives to overcome this economic downturn. In this article, we will delve deeper into the factors behind Germany’s prolonged recession and explore strategies that businesses can adopt to navigate the storm and emerge stronger in the face of adversity.

The Ifo Institute’s recent data underscores the ongoing struggles in the German economy. With the Ifo expectations gauge for July falling to 83.5, the nation’s businesses remain cautious about their prospects, hinting at the possibility of an extended recessionary period. Clemens Fuest, President of Ifo, voiced concerns about the difficulty the German economy faces in breaking free from the slump. The decline in business sentiment highlights the underlying economic challenges that require careful attention and proactive measures.

As one of the leading exporters of goods and services, Germany is particularly sensitive to the ebbs and flows of the global economy. The ongoing global economic slowdown, compounded by trade tensions and geopolitical uncertainties, has dampened demand for German products in key international markets. This decrease in demand has significantly impacted exports and has further intensified the recessionary environment.

Germany’s manufacturing sector, renowned for its high-quality products and engineering prowess, is a crucial component of the nation’s economy. However, the sector has faced challenges due to declining demand from key markets like China and the United States. Consequently, production levels have decreased, leading to job losses within the industry. The struggles faced by the manufacturing sector pose a substantial hurdle for Germany’s economic recovery.

Germany’s strong economic ties with the United Kingdom have made it susceptible to the uncertainties surrounding Brexit. Prolonged negotiations and the potential for a no-deal outcome have disrupted trade flows and affected business confidence and investment decisions. As Germany seeks clarity on its future trading relationship with the UK, the uncertainty has weighed on its economic performance.

Beneath the surface of cyclical challenges, Germany faces structural issues that require long-term attention. An aging population, low productivity growth, and a lack of innovation in certain sectors have all contributed to hindering the country’s ability to rebound effectively. Addressing these challenges is essential for ensuring the resilience and adaptability of the German economy.

The continued recession has profound implications for businesses operating in Germany. With declining business sentiment, companies may adopt a cautious approach, leading to reduced investments and hiring freezes. Businesses might also face the need to implement cost-cutting measures to weather the economic downturn effectively. Furthermore, prolonged recessionary conditions can pose challenges in maintaining employment rates and overall economic growth.

The persistent recession has kept inflationary pressures subdued. Low economic activity impacts inflation rates, influencing the decision-making of the European Central Bank regarding interest rates and monetary stimulus measures. As the recession persists, businesses and policymakers closely monitor monetary policy decisions.

To navigate the economic downturn effectively, businesses must be proactive and adaptive in their strategies. Exploration of new markets and diversification of product offerings can help mitigate risks posed by market volatility. Embracing innovation and digital transformation are vital for staying competitive and relevant in changing consumer preferences. Leveraging technology to optimize operations and streamline processes can enable businesses to operate efficiently and cost-effectively.

To support businesses during the recession, the German government may implement various policy initiatives. Fiscal stimulus, targeted industry support, and investment in infrastructure projects can all play a crucial role in boosting business confidence and stimulating economic growth. Government intervention and collaboration with the private sector are essential for paving the way to a stronger recovery.

Germany’s prolonged recession poses significant challenges for businesses and policymakers, requiring a proactive and multifaceted approach to navigate the storm successfully. While structural challenges persist, businesses can adapt their strategies and embrace innovation to build resilience and seize opportunities in changing economic landscapes. Government support and effective policy measures are equally crucial in stimulating economic recovery and fostering a climate of confidence and stability. As Germany continues its journey towards economic revival, businesses must remain agile, innovative, and resilient to emerge stronger from the current economic uncertainties.

FAQ

Q: How long has Germany been in a recession? A: Germany has been grappling with a recession for an extended period of time, with recent data suggesting that the economy is still struggling to recover.

Q: What are the factors contributing to Germany’s recession? A: Several factors have contributed to Germany’s ongoing recession, including the global economic slowdown, challenges in the manufacturing sector, Brexit uncertainty, and structural issues within the economy.

Q: What are the implications for businesses in Germany? A: The recession has led to a decline in business confidence, potential inflationary pressures, and the need for businesses to adapt their strategies. Government support and policy measures can also play a crucial role in mitigating the impacts of the recession.

Q: How can businesses navigate the recession in Germany? A: Businesses can navigate the recession by adapting their strategies, exploring new markets, embracing innovation and digital transformation, and staying informed about government support and policy initiatives.

First reported by Bloomberg.

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A Small Business Guide to Small Business Expenses https://www.smallbiztechnology.com/archive/2023/07/small-business-expenses.html/ Tue, 25 Jul 2023 18:32:06 +0000 https://www.smallbiztechnology.com/?p=64134 If you run a small business, then it’s almost certain that you will be dealing with some form of expenses. This could take the form of staff wages, software, and equipment, or renting office space. But while managing your expenses is an important part of running a business, it’s all too easy to get caught […]

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If you run a small business, then it’s almost certain that you will be dealing with some form of expenses. This could take the form of staff wages, software, and equipment, or renting office space. But while managing your expenses is an important part of running a business, it’s all too easy to get caught up with time-consuming, daily business activities and not give your business expenses much thought. However, understanding your expenses can make a significant difference in increasing your revenue and profitability. It can also help you avoid being one of the 20% of small businesses that fail within their first two years of trading.

In this small business guide, we’ll help to demystify the world of business expenses. We’ll look at everything you need to know about managing your expenses, from what they are, how to track them effectively, and ways you can optimize expense management to make it work for you.

What are business expenses?

Business expenses are the unavoidable costs you incur from operating a business. This encompasses everything you pay monthly to keep the business going, such as salaries, rent, storage, office supplies, equipment, printing, advertising, marketing, software, utilities, commissions, bank fees, and delivery. By deducting these costs from your total revenue, you can calculate income and the business’s profit or loss.

What are deductible expenses?

Deductible expenses are business costs that can be deducted from your taxable income. This reduces the amount of income that’s subject to tax and, in turn, reduces how much tax you’ll have to pay to the IRS. A business expense that’s tax-deductible must be common for your type of business and helpful to running your type of business. Here are some examples of deductible business expenses:

  • Wages
  • Payroll taxes
  • Rent
  • Office supplies
  • Bank charges
  • Professional fees
  • Professional membership fees
  • Printing
  • Postage.

“Irrespective of your business’s size, it’s essential to have a good understanding of deductible business expenses and your tax obligations. Right from the start, maintaining accurate records of all your business-related expenses, including invoices and receipts is paramount. It’s a good idea to consult with a tax professional who can advise you on helping your business maximize potential tax savings,” says Damian Brychcy, COO and US MD of Capital on Tap.

How to track your business expenses

Tracking your business expenses enables you to monitor profits and losses, identify trends, and help you make more accurate forecasts. You can also plan future spending more effectively as you’ll have a better understanding of how much money you have and where it goes. To assist with thorough tracking, here are a few recommended simple steps.

Open a business account

Having an account exclusively for your business will ensure there’s a clear line between your personal and business expenses. It also makes organizing your business finances and claiming tax deductions much easier. Having a credit or debit card that’s linked to your business account makes it simpler to track business spending without having to sort through paper receipts.

Choose the right accounting software

Accounting software lets you automate your business’s financial records and track expenses. This makes organizing your business expenses much easier. The ideal accounting software will have reporting tools that give year-to-year comparisons of your expenses and let you choose your preferred reporting method.

File your business receipts

While digital is the way forward, you’ll still likely have some paper receipts, so ensure you file them as you go. The IRS requires businesses to keep all their paper receipts and relevant paperwork, such as bank statements, for a minimum of three years. Some accounting software apps and business tracker apps enable you to digitally store receipts.

Review your business expenses

Regularly reviewing them will ensure you maximize the results from tracking them. Analyze reports and identify any patterns to see how much your business spends in specific areas. This will also help you monitor any trends in your employees’ business spending. Reviewing your business expenses will help you understand your operation’s financial health for more informed decisions.

How can a small business optimize its expenses?

Optimizing your expenses can set your small business on the path toward financial stability and profitability. There are various ways you can optimize your business expenses, for example:

  • Review and prioritize: Analyze expenses and prioritize which ones are essential and which can be reduced or eliminated
  • Negotiate with suppliers: Approach your suppliers for more favorable payment terms, better pricing, or discounts
  • Embrace technology: Take advantage of technology and automation to reduce manual tasks, streamline your operations and improve overall efficiency
  • Utilize a business credit card: A business credit card can help you track business spending, identify areas to reduce costs, and leverage rewards or cashback programs
  • Budget: Create a realistic budget that you regularly review and adjust according to your growth and business goals
  • Tax planning: Ensure you understand tax deductions and credits to minimize your tax liabilities
  • Inventory management: Regularly monitor your inventory levels to avoid excess stock and minimize costs
  • Improve energy efficiency: Increase energy-saving measures such as energy-efficient lighting to reduce your business’s utility costs
  • Outsourcing: Look for opportunities to outsource or collaborate with other businesses to share resources and costs.

Brychcy adds: “A business credit card that aligns with your business’s needs and offers rewards or cashback can be an effective way to optimize expenses. It also allows you to track and report expenses more efficiently. However, it’s important to use it responsibly, just as with any other type of credit card. Timely payment of the balance is crucial to steer clear of extra fees and charges.”

Conclusion

Whether you’ve been trading for several years or are one of the 5 million fresh businesses that launched in the US last year, getting to grips with expenses should be key for every business owner. Managing small business expenses is an ongoing process that requires regular reviewing, analysis, and recalibration. With effective control over your business expenses, you can optimize your business’s cash flow and economic position for a financially healthy future.

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Tech Alert: Why Small Businesses Should Hold Off on MacBook Purchases! https://www.smallbiztechnology.com/archive/2023/07/tech-alert-why-small-businesses-should-hold-off-on-macbook-purchases.html/ Mon, 24 Jul 2023 16:58:48 +0000 https://www.smallbiztechnology.com/?p=64137 The hype surrounding Apple’s reported debut of the M3 MacBook Air and MacBook Pro is being brought to light by tech blogger Jason England of Laptop. Mark Gurman claims that Apple might release the M3 earlier than anticipated, possibly by the end of 2023. The M3 chip hasn’t had any supply problems, unlike its predecessor, […]

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The hype surrounding Apple’s reported debut of the M3 MacBook Air and MacBook Pro is being brought to light by tech blogger Jason England of Laptop. Mark Gurman claims that Apple might release the M3 earlier than anticipated, possibly by the end of 2023. The M3 chip hasn’t had any supply problems, unlike its predecessor, the M2. Apple’s M3 silicon processor is hailed as its greatest and most effective to date. England recommends potential customers to postpone buying a new MacBook until the M3 is available.

Consider waiting for the M3 release or purchasing discounted older MacBook versions that still meet your business needs.

Microsoft has introduced its Microsoft 365 Copilot, an AI-powered tool that aims to enhance workplace productivity. Business Standard and Business Premium account users can access this next-generation AI technology for $30 per month. Microsoft 365 Copilot promises to streamline work processes, leveraging AI to automate repetitive tasks and provide intelligent suggestions.

Collaboration on “Llama 2,” the AI language model by Meta, involves both Microsoft and Meta. Developers can now access Llama 2 through Microsoft’s Azure cloud computing platform without any cost. The decision to open-source Llama 2 has sparked discussions due to Meta’s previous access restrictions. Mark Zuckerberg, CEO of Meta, advocates open-source technology as it fosters innovation by granting more developers access to state-of-the-art tools.

If your business relies heavily on Facebook or Instagram and you’re interested in incorporating more AI functionality for your users, Llama 2 is a valuable development tool worth exploring.

EnKash, a management platform, has unveiled Olympus, a comprehensive digital payments platform designed for startups and traditional businesses. Olympus aims to simplify accounts payable (A/P) and accounts receivable (A/R) processes. EnKash recognizes the need to automate payment systems for small and mid-sized businesses that may lack resources and expertise. Olympus seamlessly integrates with existing accounting and enterprise resource planning (ERP) software.

Explore Olympus to streamline and automate your business’s A/P and A/R processing. EnKash’s solution caters to the growing digital payments landscape, particularly in Asia.

A cautionary story from Wisconsin serves as a reminder of the importance of internal controls and employee vigilance. An employee at a gas station received a call from someone posing as the owner, requesting an advance payment of $3,500 for a $14,000 delivery. Convinced by the call’s legitimacy, the employee, unable to provide the full amount, took $900 in bitcoin from a neighboring restaurant’s safe and made the instructed deposit in Green Bay. Thanks to an observant passerby who noticed a smashed window, authorities traced the call to Mexico and a Wisconsin area code.

Implement internal controls to prevent unauthorized cash transfers. Be cautious of fraudulent calls and educate your employees about potential scams.

Staying informed about the latest tech developments is crucial for small businesses seeking growth and efficiency. In this roundup, we highlighted the importance of waiting for Apple’s anticipated M3 MacBook release, Microsoft’s AI Copilot, Meta and Microsoft’s AI collaboration, EnKash’s Olympus payment platform, and the risks of fraudulent calls. Embrace technology wisely, and it will become a powerful ally in your small business journey.

FAQ

1. When is the expected release date for the M3 MacBook? The M3 MacBook Air and MacBook Pro are rumored to be released by late 2023 at the earliest.

2. How much does Microsoft 365 Copilot cost? Microsoft 365 Copilot is available for $30 per month for Business Standard and Business Premium account users.

3. What is EnKash Olympus? EnKash Olympus is a comprehensive digital payments platform designed to simplify accounts payable and accounts receivable processes for businesses.

4. How can businesses protect themselves from fraudulent calls? Implement internal controls to prevent unauthorized cash transfers and educate employees about potential scams.

5. What precautions should businesses take when considering purchasing a MacBook? Consider waiting for the release of the M3 MacBook or explore discounted older MacBook versions that still meet your business needs.

6. How can small businesses leverage AI technology? Small businesses can benefit from AI technology by automating repetitive tasks, enhancing productivity, and providing intelligent suggestions.

7. Which regions does EnKash primarily cater to? EnKash is based in India and primarily caters to businesses in Asia, tapping into the region’s growing digital payments landscape.

8. How can businesses ensure the security of their payment processes? Implement robust internal controls, such as requiring written approval from multiple parties for cash transfers, to prevent unauthorized transactions.

9. Can businesses integrate EnKash Olympus with existing accounting and ERP software? Yes, EnKash Olympus seamlessly integrates with any business’s existing accounting and enterprise resource planning (ERP) software.

First reported by Forbes.

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Revealing the Highest Salaries at Google: A Deep Dive into Tech Compensation https://www.smallbiztechnology.com/archive/2023/07/revealing-the-highest-salaries-at-google-a-deep-dive-into-tech-compensation.html/ Fri, 21 Jul 2023 18:54:31 +0000 https://www.smallbiztechnology.com/?p=64132 Google is undoubtedly one of the most sought-after companies in the tech world. With its reputation for innovation and employee perks, it’s no wonder that many professionals aspire to build their careers at this tech giant. One aspect that often piques curiosity is the level of compensation that Google offers to its employees. While salary […]

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Google is undoubtedly one of the most sought-after companies in the tech world. With its reputation for innovation and employee perks, it’s no wonder that many professionals aspire to build their careers at this tech giant. One aspect that often piques curiosity is the level of compensation that Google offers to its employees. While salary information is typically kept confidential, Insider recently obtained an internal company spreadsheet that sheds light on the highest salaries at Google in 2022.

The leaked spreadsheet shared among Google employees provides a fascinating glimpse into the compensation structure at the company. This data covers over 12,000 US-based employees and includes a range of roles, from software engineers to business analysts. It’s important to note that the data is limited to US-based roles and is based on voluntary submissions by employees. Nevertheless, this insider information gives us valuable insights into the earning potential at Google.

Before delving into the highest base salaries, it’s crucial to understand the concept of total compensation. At Google, total compensation includes not only the base salary but also equity and bonuses. These additional components can significantly boost an employee’s overall earnings and reflect the company’s commitment to providing competitive compensation packages.

Now, let’s explore the roles that commanded the highest salaries at Google in 2022. It’s no surprise that technical positions, such as software engineers, featured prominently on the list. However, legal corporate counsel also emerged as one of the highest-paying roles, underscoring the importance of legal expertise in the tech industry.

Software engineers play a critical role in driving Google’s technological advancements. Their expertise in coding, problem-solving, and innovation makes them highly sought after in the industry. According to the leaked data, the highest-paid software engineer reported a staggering base salary of $718,000. While this exceptional figure represents the pinnacle of earning potential, most software engineers on the sheet reported salaries ranging from $100,000 to $375,000.

In addition to technical roles, legal corporate counsel emerged as another well-paid position at Google. These professionals navigate the complex legal landscape to ensure that Google operates in compliance with laws and regulations. The leaked data revealed competitive salaries for legal corporate counsel, with some individuals earning in the range of $250,000 to $500,000.

Several key factors contribute to the variation in salaries at Google. One significant determinant is an employee’s level within the company. As expected, individuals at higher levels tend to have higher salaries. For example, the highest-paid software engineer in the data was a level 7 employee. This highlights the importance of career progression and skill development for maximizing earning potential at Google.

Another factor that influences salaries is an employee’s length of service. Those who have been with the company for a longer duration often command higher salaries, reflecting their experience, expertise, and loyalty to Google. This encourages employee retention and fosters a culture of continuous growth and development.

Google’s commitment to providing competitive compensation is evident in its compensation philosophy. The company strives to offer top-of-market compensation across various aspects, including salary, equity, leave, and a comprehensive suite of benefits. By providing attractive compensation packages, Google aims to attract and retain top talent, ensuring that its workforce remains motivated, engaged, and committed to driving the company’s success.

The leaked salary data from Google offers a fascinating glimpse into the earning potential at the tech giant. While the highest salaries are undoubtedly impressive, it’s important to remember that they represent the pinnacle of earning potential and may not be the norm for every employee. Nevertheless, this insight into Google’s compensation structure reaffirms its dedication to providing competitive compensation packages to its workforce.

As Google continues to lead the way in technological innovation, it’s clear that attracting and retaining top talent remains a priority. By offering attractive compensation, the company ensures that its employees feel valued and motivated to contribute their best work. Whether it’s through high-paying technical roles or well-compensated legal positions, Google’s commitment to rewarding its employees is a testament to its position as a leader in the tech industry.

So, if you’re considering a career in tech and looking for a company that values its employees, Google may just be the perfect fit.

First reported by Business Insider.

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How Small Businesses Can Harness the Power of AI Tools with SCORE https://www.smallbiztechnology.com/archive/2023/07/how-small-businesses-can-harness-the-power-of-ai-tools-with-score.html/ Thu, 20 Jul 2023 19:31:00 +0000 https://www.smallbiztechnology.com/?p=64129 In today’s fast-paced and technologically advanced world, small businesses need to stay ahead of the curve to remain competitive. One of the most promising technologies that can help small businesses boost efficiency, streamline processes, and scale effectively is Artificial Intelligence (AI). However, many small business owners are still unsure about how to incorporate AI into […]

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In today’s fast-paced and technologically advanced world, small businesses need to stay ahead of the curve to remain competitive. One of the most promising technologies that can help small businesses boost efficiency, streamline processes, and scale effectively is Artificial Intelligence (AI). However, many small business owners are still unsure about how to incorporate AI into their operations.

Fortunately, small businesses across the United States can turn to the Small Business Administration’s SCORE program for guidance. SCORE offers free mentorship services and workshops to small business owners and entrepreneurs nationwide, including a webinar specifically designed to help businesses implement AI tools.

AI has the potential to revolutionize the way small businesses operate. By leveraging AI tools, small businesses can automate tasks, analyze data, optimize marketing strategies, and even draft legal documents. The possibilities are endless.

According to a recent SCORE workshop, while 70% of small business owners are aware of AI tools, only 40% are actively utilizing them. This suggests that many small business owners are still in the learning phase and have not yet fully incorporated AI into their processes.

Paul Ohlson, a small business owner and SCORE mentor, explains that most small businesses are currently using text-based or content-based AI tools, such as ChatGPT, to generate content for their blogs, newsletters, and websites. Some businesses are also using prospecting tools to automate lead generation. These AI tools allow small businesses to accomplish tasks without the need to hire additional staff, enabling them to scale more cost-effectively.

The SCORE program, with its network of experienced business mentors, is an invaluable resource for small businesses looking to implement AI. SCORE mentors have expertise in entrepreneurship and various aspects of business operations. They can provide guidance and support throughout the AI implementation process.

Small business owners can benefit from SCORE’s free webinar on “How to Effectively Use Artificial Intelligence in Your Business,” which will cover the fundamentals of AI, its potential applications, and a step-by-step process for implementing AI tools. The webinar will also provide actionable strategies for using AI in prospecting, negotiation, and closing deals to drive business growth.

One of the advantages of working with SCORE is the vast knowledge and expertise available through its network of mentors. As a SCORE mentor, Paul Ohlson emphasizes the value of this collective knowledge. He explains, “There’s so much knowledge at SCORE, and as a SCORE mentor, I don’t have to know everything. Why? Because I have an army of other SCORE mentors all across the nation that I can contact and pull into a call with a client, and so you have every aspect of business knowledge at your fingertips when you work with SCORE.”

AI tools can assist small businesses in various aspects of their operations, including finance analysis, marketing optimization, competitor monitoring, and contract drafting. However, it’s important to note that AI is not infallible, and users should still verify its output and consult legal professionals for any legal documents generated by AI tools.

Here are some popular AI tools that small businesses can consider implementing:

AI tools can help small businesses analyze financial data, identify trends, and make informed decisions. These tools can provide insights into cash flow management, budgeting, and financial forecasting.

AI tools can analyze customer data, behavior patterns, and market trends to optimize marketing strategies. They can help small businesses identify target audiences, create personalized marketing campaigns, and improve customer engagement.

AI tools can monitor competitors’ activities, including pricing strategies, product launches, and marketing campaigns. This information can help small businesses stay competitive and make informed business decisions.

AI tools can generate contracts and other legal documents based on predefined templates and legal language. While these tools can save time and effort, it’s crucial to review the output with an attorney to ensure accuracy and compliance with legal requirements.

Implementing AI tools can bring numerous benefits to small businesses, especially those with limited resources.

AI tools can automate repetitive tasks, allowing small business owners to focus on more strategic activities. This leads to increased productivity and efficiency, enabling businesses to accomplish more with fewer resources.

By leveraging AI tools, small businesses can scale their operations without the need to hire additional staff. AI can handle tasks that would traditionally require human intervention, enabling businesses to grow in a more cost-effective manner.

AI tools can analyze large volumes of data and provide valuable insights. Small businesses can use these insights to make informed decisions, optimize their processes, and identify new opportunities for growth.

Implementing AI can give small businesses a competitive edge. By leveraging AI tools to automate tasks, optimize marketing strategies, and monitor competitors, small businesses can stay ahead of the competition and respond quickly to market changes.

If you’re a small business owner looking to harness the power of AI, the SCORE program is an excellent resource to guide you through the process. With its network of experienced mentors, SCORE can provide the knowledge, support, and guidance you need to implement AI tools effectively.

To get started, consider attending SCORE’s free webinar on “How to Effectively Use Artificial Intelligence in Your Business.” This webinar will equip you with the fundamental knowledge and practical strategies to integrate AI into your operations and drive business growth.

Remember, technology should not be intimidating. Embrace the opportunities AI presents and leverage the expertise of SCORE mentors to navigate the world of AI implementation successfully. With the right guidance and tools, you can take your small business to new heights.

Artificial Intelligence has the potential to transform small businesses by boosting efficiency, automating tasks, and providing valuable insights. However, many small business owners are still in the process of understanding and integrating AI tools into their operations. The SCORE program, with its free mentorship services and workshops, is a valuable resource for small businesses looking to implement AI effectively.

By attending SCORE’s webinar on “How to Effectively Use Artificial Intelligence in Your Business,” small business owners can gain insights into the potential applications of AI, the implementation process, and strategies for driving business growth. With the support of SCORE mentors and the power of AI, small businesses can streamline operations, optimize marketing strategies, and stay competitive in today’s digital landscape.

Don’t let the fear of technology hold your small business back. Embrace AI, leverage the expertise of SCORE, and unlock the full potential of your business. The future is AI-powered, and with the right guidance, your small business can thrive in this rapidly evolving digital world.

First reported by Fox Business.

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New App Revolutionizes Small Business Operations https://www.smallbiztechnology.com/archive/2023/07/new-app-revolutionizes-small-business-operations.html/ Wed, 19 Jul 2023 17:29:27 +0000 https://www.smallbiztechnology.com/?p=64123 Small businesses are continuously looking for methods to streamline their processes, save time, and make the most of their resources. Recognizing this need, Walmart Business has released a cutting-edge app that offers nonprofits and small and medium-sized businesses (SMBs) a wide range of advantages. By giving these organizations access to a wide variety of products, […]

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Small businesses are continuously looking for methods to streamline their processes, save time, and make the most of their resources. Recognizing this need, Walmart Business has released a cutting-edge app that offers nonprofits and small and medium-sized businesses (SMBs) a wide range of advantages. By giving these organizations access to a wide variety of products, effective distribution methods, and cutting-edge analytics tools, this ground-breaking solution promises to empower them and enable them to concentrate on what really matters—improving and expanding their operations.

The Walmart Business App is a game-changer for small businesses and nonprofits, offering a comprehensive suite of features designed to enhance their productivity and efficiency. With just a few taps, users can access Walmart Business’s extensive product range, which includes office furniture and supplies, breakroom provisions, technology, and classroom essentials. This convenient mobile platform allows businesses to effortlessly browse and order the items they need, eliminating the hassle of navigating physical stores or multiple websites.

One of the key advantages of the Walmart Business App is its streamlined ordering process. Small business owners often face the challenge of ordering large quantities of products, which can be time-consuming and complex. However, this app simplifies the process by allowing users to enter the exact number of items they require in the quantity field. This intuitive feature ensures that businesses can quickly and accurately place their orders, saving valuable time and effort.

Recognizing the diverse needs of SMBs and nonprofits, the Walmart Business App offers flexible delivery and pickup options. Users can choose between convenient curbside pickup at over 4,700 U.S. locations or schedule direct-to-office delivery. This flexibility ensures that businesses can receive their orders in a way that aligns with their unique operational requirements, further enhancing their convenience and efficiency.

In today’s collaborative work environments, teamwork and shared responsibilities are crucial for success. The Walmart Business App understands this, which is why it allows up to five team members to share a single account. This functionality enables seamless collaboration, ensuring that everyone in the organization can access the app and contribute to the procurement process. By promoting teamwork and efficient communication, the app fosters a cohesive and productive work environment for small businesses and nonprofits.

In addition to the comprehensive features of the Walmart Business App, Walmart Business+ members can now leverage the power of Spend Analytics. This invaluable tool empowers organizations to track their spending patterns and make informed budgeting decisions. By providing insightful data on spending by the user, top categories, and items, businesses can identify areas for optimization and implement better buying policies. This data-driven approach enables SMBs and nonprofits to maximize their resources and allocate their budgets strategically, ultimately driving growth and profitability.

In its ongoing commitment to supporting small businesses and nonprofits, Walmart Business has been steadily expanding its Marketplace selection. This expansion ensures that SMBs and nonprofits have access to a vast array of products, meeting their diverse needs and providing additional opportunities for third-party sellers to grow alongside Walmart. By granting businesses access to both Marketplace and Walmart-owned inventory, Walmart Business enables organizations to shop millions of available items, further enhancing their options and possibilities.

The introduction of the Walmart Business App and its innovative features marks just the beginning of Walmart’s commitment to empowering small businesses and nonprofits. By actively listening to the needs of their customers and working alongside them, Walmart Business aims to continuously deliver the right products and services at the right prices. This dedication to saving businesses time, money, and hassle at every step of the way reinforces Walmart Business’s position as a trusted partner for small and medium businesses, providing them with the tools and resources they need to thrive in today’s competitive market.

As the business landscape continues to evolve, small and medium businesses must embrace innovative solutions that streamline their operations and maximize their resources. The Walmart Business App, with its user-friendly interface, flexible delivery options, and advanced analytics tools, empowers SMBs and nonprofits to achieve their goals and focus on what truly matters – improving and growing their organizations. With Walmart Business as a trusted partner, small businesses can navigate the complexities of the modern business world with confidence, knowing that they have a reliable and innovative ally by their side.

First reported by Walmart.

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The Impact of Extreme Heat on Small Businesses and the Economy https://www.smallbiztechnology.com/archive/2023/07/the-impact-of-extreme-heat-on-small-businesses-and-the-economy.html/ Tue, 18 Jul 2023 18:11:51 +0000 https://www.smallbiztechnology.com/?p=64120 Small businesses are the backbone of the economy, but they are facing unprecedented challenges due to weeks of extreme heat. Heatwaves are stretching across large parts of the globe, straining power grids and shutting down businesses that can’t keep their workers cool. With hotter temperatures forecasted in the coming days, small businesses are at risk […]

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Small businesses are the backbone of the economy, but they are facing unprecedented challenges due to weeks of extreme heat. Heatwaves are stretching across large parts of the globe, straining power grids and shutting down businesses that can’t keep their workers cool. With hotter temperatures forecasted in the coming days, small businesses are at risk of infrastructure failure, which could have far-reaching consequences for the economy.

Small businesses are particularly vulnerable to the effects of extreme heat. These businesses often lack the resources to invest in expensive cooling systems or to provide their workers with the necessary protective gear to work in high temperatures. As a result, they are more likely to experience equipment failure, work stoppages, and decreased productivity.

Small businesses in the agriculture, construction, and hospitality industries are especially at risk. In the agriculture sector, extreme heat can damage crops, leading to lower yields and higher costs. In the construction industry, heat can lead to accidents and injuries, resulting in lost productivity and increased insurance costs. In the hospitality industry, extreme heat can lead to a decrease in tourism, resulting in lost revenue.

The economic impact of extreme heat on small businesses can be significant. When small businesses experience work stoppages or decreased productivity, they may have to turn away customers or delay orders, resulting in lost revenue and profits. This can have a ripple effect on the supply chain, affecting other businesses that rely on them for goods and services.

In addition, extreme heat can lead to increased costs for small businesses. For example, small businesses may have to invest in expensive cooling systems or protective gear for their workers. They may also have to pay for increased insurance costs due to accidents and injuries.

Small businesses can take several strategies to mitigate the effects of extreme heat. One strategy is to invest in cooling systems for their businesses or to provide their workers with the necessary protective gear to work in high temperatures. This may require an initial investment, but it can pay off in the long run by increasing productivity and reducing the risk of accidents and injuries.

Another strategy is to implement flexible work arrangements. This may include allowing workers to work from home or adjusting work schedules to avoid the hottest parts of the day. Small businesses can also take steps to educate their workers about the dangers of extreme heat and how to stay safe while working in high temperatures.

The government can also provide support for small businesses during extreme heat. This may include providing financial assistance to help small businesses invest in cooling systems or to cover the costs of protective gear for their workers. The government can also provide education and training programs to help small businesses understand the risks of extreme heat and how to mitigate them.

In addition, the government can provide tax incentives for small businesses that invest in cooling systems or protective gear for their workers. This can help incentivize small businesses to take the necessary steps to protect their workers and their businesses.

Extreme heat is having a significant impact on small businesses and the economy. Small businesses are particularly vulnerable to the effects of extreme heat, and they may experience work stoppages, decreased productivity, and increased costs. However, small businesses can take several strategies to mitigate the effects of extreme heat, including investing in cooling systems, implementing flexible work arrangements, and educating their workers about the dangers of working in high temperatures. The government can also provide support for small businesses during extreme heat, including financial assistance and tax incentives. By working together, small businesses and the government can help protect workers and the economy from the effects of extreme heat.

First reported by The Wall Street Journal.

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Selling Your Business in 2023: A Comprehensive Guide https://www.smallbiztechnology.com/archive/2023/07/selling-your-business-in-2023-a-comprehensive-guide.html/ Mon, 17 Jul 2023 17:01:50 +0000 https://www.smallbiztechnology.com/?p=64115 As a business owner, there may come a time when you decide to sell your business. This can be a daunting task, but with proper planning and execution, it can be a smooth and profitable process. In this guide, we’ll break down the steps involved in selling a business in 2023 and provide you with […]

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As a business owner, there may come a time when you decide to sell your business. This can be a daunting task, but with proper planning and execution, it can be a smooth and profitable process. In this guide, we’ll break down the steps involved in selling a business in 2023 and provide you with valuable insights and tips to help you achieve your goals.

The preparation phase is crucial for a successful sale. It involves careful planning, goal-setting, and organization. The first step is to determine why you want to sell your business. This will help you set your goals, including financial outcomes, transition timelines, ideal buyer types, and more.

Once you’ve defined your goals, you need to organize your business for sale. This involves ensuring all financial statements, internal processes, employee contracts, and customer/vendor relationships are documented clearly for an outside party to interpret. Being “sale-ready” will make the process smoother and more efficient.

Valuation is the process of determining the value of your business. This information will provide you with a baseline understanding of what to expect on the market. While valuation does not determine the sale price, it can be a useful guide for negotiation purposes.

To get a valuation, you will need to compile supporting documents primarily centered around the income statement and balance sheet for the past three to five years. This will help you prove your company’s value drivers.

There are two primary methods for selling your business: through an intermediary or independently. An intermediary, such as a business broker, M&A advisor, or investment banker, can help sell your business. They have an established network of qualified buyers and possess negotiation experience. However, this service comes at a cost, and you need to understand the intermediary’s experience and processes before hiring them.

Launching independently is another option, but it is most applicable to much smaller businesses where transactions are generally less complex. Business owners can list their businesses for sale on various online marketplaces, connect with buyers, and manage the process digitally.

After interacting with buyers on the market and sharing preliminary information, an offer may be presented. While most terms in an offer are typically non-binding, it is crucial to carefully review an offer’s terms to gauge their equitability and alignment with your goals.

The buyer’s offer communicates their preliminary understanding of the value of your business and a proposed deal structure to match it, based on the facts they’ve analyzed up to this point. If an offer isn’t acceptable, now is the time to negotiate to see if there is a middle ground that satisfies both parties. This could be the overall price, deal structure, length of due diligence, seller involvement post-sale, and more.

Due diligence is the process where buyers investigate your business to verify any and all claims made about the business. Buyers may adjust their terms based on what is discovered. During this time, it is important for sellers to further investigate the buyer’s background and confirm whether they have the financial capacity to close the sale.

Being able to provide relevant documentation to objectively support your initial claims speaks volumes about you and the business you’ve built. Every business has its issues, so it’s best to be upfront and discuss them with the buyer. These issues will inevitably be uncovered, so it’s best to have control over how and when they are brought up.

When buyers are satisfied with their findings, they can conclude due diligence and move toward the closing. The purchase agreement is a formalization and expansion of the offer. It is a legally-binding contract that outlines the final sale terms. It is strongly recommended that sellers hire a qualified attorney to review it prior to signing.

Negotiations can continue at this point while all final details around the deal are being ironed out. One of the conditions to closing is the buyer’s ability to secure financing. Depending on the route they have taken to finance the transaction, this can add time to (or even derail) the process, even if the purchase agreement is signed. However, once both parties have signed the purchase agreement and the buyer has received confirmation from their lender, the deal is complete.

Selling a business can be a complex and challenging process, but with proper preparation and execution, it can be a rewarding experience. It’s important to understand the general stages of the sale and the key points at each phase. Becoming familiar with the stages will allow you, as a business owner, to make well-informed decisions that can lead to more efficient and desirable outcomes. Remember, every transaction is unique, and the timeline of the sale ultimately depends on how long you stay in each stage. So, plan ahead and take action with confidence.

First reported by Forbes.

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The Shift to Digital Payments: A Necessary Step for Small Businesses https://www.smallbiztechnology.com/archive/2023/07/the-shift-to-digital-payments-a-necessary-step-for-small-businesses.html/ Fri, 14 Jul 2023 16:24:52 +0000 https://www.smallbiztechnology.com/?p=64111 Small businesses have been hit hard by the pandemic, and many have had to make significant changes to their operations to stay afloat. One of the most significant shifts has been towards digital payments. As customers increasingly opt for cashless transactions, small businesses must adapt to keep up. In this article, we’ll explore the benefits […]

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Small businesses have been hit hard by the pandemic, and many have had to make significant changes to their operations to stay afloat. One of the most significant shifts has been towards digital payments. As customers increasingly opt for cashless transactions, small businesses must adapt to keep up. In this article, we’ll explore the benefits and drawbacks of going cashless and provide guidance on how small businesses can make the transition.

Many businesses have reported a drop in cash transactions as a result of the epidemic, which has expedited the shift towards cashless payments. A Pew Research Centre survey found that in 2022, up from 29% in 2018, 41% of Americans claimed they did not use cash for their transactions during a normal week. Due to consumer demand, quicker checkout, lower labour costs, and improved security, small businesses are moving more and more towards accepting cashless payments. However, going cashless has drawbacks, including the inability of low-income consumers to use credit cards, privacy concerns, and a learning curve for company owners who might not be familiar with setting up digital payments.

Despite the potential drawbacks, there are many benefits to going cashless for small businesses. Digital payments offer immediate payment, increased sales, and the ability to sell to customers who might use other currencies. They also allow for faster checkout, reducing wait times for customers and freeing up staff for other tasks. Due to mobile apps’ ability to accept cashless payments and reward points, digital payments can also promote client loyalty.

Juanny Romero, the founder of Mothership Coffee Roasters, adopted digital payments early on in her business’s history. She began using Square, a low-cost digital payments system for small businesses when she founded her first coffee shop in Las Vegas fifteen years ago. She avoided paying $3,000 a month in merchant fees for credit card processing thanks to Square. As Ms. Romero’s enterprises expanded to include four locations in Las Vegas and two more are on the way, she added more payment options like Apple Pay and Google Pay. She saw a change in client behavior during the pandemic, with customers no longer preferring to use cash and her employees unwilling to handle it. She ran out of money completely when the coin scarcity struck in 2020, yet she discovered that labor prices were reduced. Nevertheless, client demand compelled her to resume cash transactions, which are now maintaining a consistent 11% of her overall revenue.

Going cashless has numerous advantages, but there are also difficulties that small firms must take into account. Some business owners, for instance, are cautious to move too quickly because they fear that the technology of today may become outdated tomorrow. Issues with compatibility and cost must also be taken into account. A quick transaction might not be appropriate in sectors where products can be expensive since customers may need more time to decide. Another barrier to adoption is privacy concerns, as some people favor the secrecy that currency offers. Finally, although this is gradually improving, many Americans still have little or no access to financial services like credit cards and mobile wallets.

The pressure to adapt to digital payments is growing. More than 2.8 billion mobile wallets were in use at the end of 2020, and that is projected to increase by nearly 74% to 4.8 billion by the end of 2025. However, the United States lags behind other countries in adopting cashless payments, with only 1% of transactions made with cash in the UK compared to 11% in the US. To encourage adoption, payment companies like Mastercard are offering training to small business owners to help them understand the complexities of digital payments. Small businesses that wait to make the switch risk losing revenue, but those that embrace digital payments can benefit from increased sales, faster checkout, and increased security.

Going cashless is a necessary step for small businesses in the digital age. While there are challenges to consider, the benefits of digital payments include increased sales, faster checkout, and increased security. Small businesses that embrace digital payments can benefit from increased customer loyalty and increased sales. To make the transition, small business owners must understand the complexities of digital payments and be willing to invest in new technology. With the right tools and training, small businesses can thrive in the digital age.

First reported by The New York Times.

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Efficient Capital Labs: Revolutionizing Financing for SaaS Companies in South Asia-US Corridor https://www.smallbiztechnology.com/archive/2023/07/efficient-capital-labs-revolutionizing-financing-for-saas-companies-in-south-asia-us-corridor.html/ Thu, 13 Jul 2023 16:36:09 +0000 https://www.smallbiztechnology.com/?p=64108 A startup based in New York called Efficient Capital Labs (ECL) offers financing options for B2B SaaS businesses operating along the South Asia-US trade route. To support its expansion, the company just raised $7 million in finance led by QED Investors. ECL provides its clients with 100% non-dilutive revenue-based financing. ECL provides access to money […]

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A startup based in New York called Efficient Capital Labs (ECL) offers financing options for B2B SaaS businesses operating along the South Asia-US trade route. To support its expansion, the company just raised $7 million in finance led by QED Investors. ECL provides its clients with 100% non-dilutive revenue-based financing. ECL provides access to money at a considerably lower cost and eliminates the volatility associated with relying on third-party investors or market dynamics to get capital in exchange for revenue by funding customers through its balance sheet.

Early in 2022, Kaustav Das and Manish Arora established Efficient Capital Labs. Das worked for American Express for nearly 15 years as the non-card business lending division’s top credit officer. Additionally, he worked for Kabbage, Petal, and Quadpay as their chief risk officer. Das’s venture into revenue-based finance began in June 2020 when Capchase’s CEO and co-founder Miguel Fernandez asked him to be an advisor to the business. Das never officially joined Capchase as an advisor, but he was put in touch with Indian businesses looking for funding.

In September and October of 2021, Das traveled to India and discovered the “opportunity was massive.” SaaS is expanding by 6x to 7x, according to Das, but financing is still quite expensive, despite being more readily available in India. And I discovered that although the majority of SaaS companies had U.S. entities and bank accounts, they were unable to access the more affordable finance available there. To bridge the cost of capital gap between geographies, it became the most significant pillar of what we are constructing with Efficient Capital.

ECL was able to hire staff and expand his product after his company secured a $3.5 million funding round from 645 Ventures. Along with closing on a $15 million debt facility in November of last year, he also updated it in June to a $100 million special purpose entity. The Fund, Lorimer Ventures, Riverside Ventures, and Generalist are among additional institutional supporters.

According to Aaron Holiday, co-founder and managing Partner of 645 Ventures, given the “steady growth” of SaaS Fstartup formation and growth in India, his firm saw an opportunity for the total addressable market to reach $10 billion within 8 years.

Sandeep Patil, who heads the firm’s Asian investments at QED Investors, said, “Indian SaaS companies are known for innovative and specialist software solutions, and their growth in selling to the U.S. represents a new era of entrepreneurship and global collaboration. By providing non-dilutive capital to these companies, ECL empowers the founders to build for the long term and drive innovation and growth.”

Efficient Capital is a revenue-based financing company that focuses on South Asia and Southeast Asia, currently focused on US-India and US-Singapore. The U.S. component is important. There’s always going to be a dollar-denominated loan to a U.S. entity and a U.S. bank account.

The company offers upfront funding that is completely non-dilutive in nature equal to a portion of the annual recurring revenue (ARR) of B2B SaaS enterprises. ECL concentrates on pre-seed, seed, and Series A firms, and it charges a fixed fee that ranges from 9% to 12% of the cash it contributes up front. The majority of its loans have 12-month maturities. Anything higher gets risky because a longer time horizon makes it more difficult to predict.

Efficient Capital Labs counts 43 SaaS companies as customers and has originated more than $13 million in loans with zero defaults, according to Das. The company is only a year old but is already making a name for itself in the industry. Efficient Capital Labs is revolutionizing financing for SaaS companies in South Asia-US corridor.

Efficient Capital Labs is a company that is making waves in the financing industry. It is providing a much-needed service to B2B SaaS companies operating in the South Asia-US corridor. The company offers revenue-based financing that is 100% non-dilutive in nature, making it an attractive option for startups. With dual risk assessment in both geographies, Efficient Capital Labs provides transparency to its customers, which is crucial in building trust. As the SaaS industry continues to grow

First reported by TechCrunch.

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Doing Business in Russia: Is it Time to Reconsider? https://www.smallbiztechnology.com/archive/2023/07/doing-business-in-russia-is-it-time-to-reconsider.html/ Wed, 12 Jul 2023 16:29:47 +0000 https://www.smallbiztechnology.com/?p=64105 The ongoing conflict between Ukraine and Russia has led to many Western companies exiting the Russian market. Yale professor Jeffrey Sonnenfeld and his investigations team downgraded a series of household brand names for failing to live up to their initial promises to not do business in Russia following its large-scale invasion. Heineken, Sbarro Pizza, TGI […]

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The ongoing conflict between Ukraine and Russia has led to many Western companies exiting the Russian market. Yale professor Jeffrey Sonnenfeld and his investigations team downgraded a series of household brand names for failing to live up to their initial promises to not do business in Russia following its large-scale invasion. Heineken, Sbarro Pizza, TGI Fridays, WeWork, and Shell are among the companies continuing to do business in Russia despite the conflict. In this article, we will explore the reasons behind this decision, the potential implications for businesses, and whether it’s time to reconsider doing business in Russia.

Heineken, Sbarro Pizza, TGI Fridays, WeWork, and Shell are some of the major international brands that have faced criticism for failing to exit the Russian market despite the ongoing conflict. Investigators downgraded these companies for not doing enough to exit the Russian market. The reasons for the downgrades vary, but generally, it means that investigators felt the company had not taken enough steps to exit the Russian market.

Doing business in Russia presents numerous challenges, including navigating complex legal and regulatory frameworks, high levels of corruption, and geopolitical risks. The ongoing conflict between Ukraine and Russia has added another layer of complexity, making it difficult for businesses to operate in the region. Many Western companies have exited the Russian market due to these challenges and the geopolitical risks associated with the ongoing conflict.

Continuing to do business in Russia in the current climate could have potential implications for businesses. For example, it could damage their reputation and brand image, particularly if they are seen as profiting from the conflict. It could also lead to legal and regulatory challenges, as companies may face scrutiny from regulators and authorities for doing business in Russia. Furthermore, it could impact their relationships with other stakeholders, such as investors, customers, and suppliers.

Despite the challenges and potential implications of doing business in Russia, some brands continue to operate in the region. There could be several reasons for this decision, including contractual obligations, strategic considerations, and market opportunities. For example, some companies may have long-term contractual commitments that prevent them from exiting the Russian market. Others may see Russia as a strategic market that they cannot afford to leave. Additionally, some companies may see the conflict as an opportunity to gain market share in the region.

The decision to continue doing business in Russia has raised questions about the ethics of doing business in a conflict zone. Some have criticized these companies for profiting from the conflict and for failing to live up to their initial promises to exit the Russian market. Others have argued that businesses have a responsibility to operate in a socially responsible manner and to consider the broader implications of their actions.

For companies looking to exit the Russian market, there are several potential alternatives to consider. These include expanding into other markets, diversifying their product and service offerings, and adopting a more socially responsible approach to business. Companies could also consider partnering with local businesses or NGOs to support initiatives that promote peace and stability in the region.

The ongoing conflict between Ukraine and Russia shows no signs of abating, and the geopolitical risks associated with doing business in the region are likely to persist. As such, companies operating in Russia will need to carefully consider their strategies and approach to doing business in the region. They will need to balance the potential benefits of operating in Russia with the potential risks and implications for their business.

The decision to continue doing business in Russia in the current climate is a complex one that requires careful consideration of the potential risks and implications for businesses. While some companies may see Russia as a strategic market that they cannot afford to leave, others may see the conflict as an opportunity to gain market share in the region. Ultimately, businesses will need to weigh the potential benefits and risks of operating in Russia and adopt a socially responsible approach to business.

First reported by Business Insider.

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North Carolina: America’s Top State for Business in 2023 https://www.smallbiztechnology.com/archive/2023/07/north-carolina-americas-top-state-for-business-in-2023.html/ Tue, 11 Jul 2023 18:27:41 +0000 https://www.smallbiztechnology.com/?p=64102 In a time when businesses are striving to find skilled workers and navigate a challenging economy, one state stands out as the leader in meeting their needs: North Carolina. For the second year in a row, North Carolina has been crowned as America’s Top State for Business in CNBC’s annual competitiveness study. This achievement is […]

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In a time when businesses are striving to find skilled workers and navigate a challenging economy, one state stands out as the leader in meeting their needs: North Carolina. For the second year in a row, North Carolina has been crowned as America’s Top State for Business in CNBC’s annual competitiveness study. This achievement is a testament to the state’s world-class workforce and its booming economy.

North Carolina’s success in the business realm is not a recent phenomenon. The state has been on an upward trajectory since the pandemic, and it shows no signs of slowing down. In 2023 alone, North Carolina has secured several major economic development wins, from significant investments by companies like Bosch and ProKidney to the establishment of new manufacturing and production facilities. These victories build upon the state’s successes from the previous year, including VinFast’s decision to build its first North American plant in North Carolina and Wolfspeed’s expansion of its semiconductor operations.

One of the key factors contributing to North Carolina’s top ranking is its exceptional workforce. The state excels in attracting and retaining talent across a wide range of industries, thanks in part to its renowned universities and competitive community college system. The Raleigh-Durham area, in particular, benefits from the presence of internationally recognized educational institutions that drive economic growth. Additionally, North Carolina’s commitment to career education and worker training programs has yielded impressive results, with over 89% of program participants finding employment within six months.

North Carolina’s robust workforce plays a significant role in fueling its economy, which ranks third in the CNBC study. With a gross domestic product (GDP) of $560 billion and a growth rate of 3.2% in the previous year, the state’s economy remains strong. Furthermore, North Carolina’s solid state finances, reflected by its top-notch debt rating from Moody’s, and its housing market’s ability to handle the influx of new residents contribute to its overall competitiveness.

North Carolina’s commitment to technology and innovation is another factor that sets it apart. The state ranks sixth in the Technology & Innovation category, demonstrating its dedication to fostering a dynamic business environment. Moreover, North Carolina’s ability to attract capital is noteworthy, earning it the sixth spot in the Access to Capital category. These strengths make it an attractive destination for businesses looking to leverage technology and secure funding for their ventures.

While North Carolina’s achievements in business are impressive, the state faces certain challenges and tensions. In education, it ranks seventh, but a state of emergency has been declared due to concerns about the public education system. Political disagreements have emerged regarding expanding vouchers and charter schools, potentially diverting critical funding from public education. Additionally, recent legislative actions related to abortion and discrimination have negatively impacted the state’s ranking in the Life, Health & Inclusion category.

CNBC’s study evaluates all 50 states across ten categories, assigning weights based on the criteria states use to promote themselves to businesses. North Carolina earned a total of 1,628 points out of a possible 2,500, securing its position as the top state for business in 2023. The categories and point totals are as follows:

  • Workforce: 400 points (16%)
  • Infrastructure: 390 points (15.6%)
  • Economy: 360 points (14.4%)
  • Life, Health & Inclusion: 350 points (14%)
  • Cost of Doing Business: 290 points (11.6%)
  • Technology & Innovation: 270 points (10.8%)
  • Business Friendliness: 215 points (8.6%)
  • Education: 125 points (5%)
  • Access to Capital: 50 points (2%)
  • Cost of Living: 50 points (2%)

While North Carolina claimed the top spot, several other states showcased their strengths in the CNBC study. Virginia secured the runner-up position, excelling in education but facing challenges due to high costs. Tennessee ranked third, particularly strong in infrastructure but struggling in the Life, Health & Inclusion category. Georgia came in fourth, boasting excellent infrastructure but facing a tough legal climate for business. Minnesota rounded out the top five, leading in Life, Health & Inclusion but hindered by high taxes and low incentives for businesses.

On the other end of the spectrum, Alaska ranked last due to its struggling economy, poor infrastructure, education, and limited access to capital. Other states at the bottom of the list included Louisiana, Mississippi, Hawaii, and West Virginia, each facing specific challenges that impacted their business competitiveness.

North Carolina’s repeated recognition as America’s Top State for Business in 2023 is a testament to the state’s remarkable workforce, thriving economy, and commitment to technology and innovation. Despite challenges in education and political tensions, North Carolina remains an attractive destination for businesses seeking growth and success. With its world-class workforce and a business-friendly environment, North Carolina continues to pave the way for economic prosperity and innovation.

First reported by CNBC.

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How the Fed’s New Instant Money Program Could Impact Businesses https://www.smallbiztechnology.com/archive/2023/07/how-the-feds-new-instant-money-program-could-impact-businesses.html/ Mon, 10 Jul 2023 17:32:20 +0000 https://www.smallbiztechnology.com/?p=64097 The Federal Reserve’s upcoming launch of its instant money transfer system, FedNow, is set to bring significant changes to the banking industry and has the potential to impact businesses in various ways. This article will explore the key features of FedNow, examine its potential benefits and downsides for businesses, and discuss the implications it may […]

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The Federal Reserve’s upcoming launch of its instant money transfer system, FedNow, is set to bring significant changes to the banking industry and has the potential to impact businesses in various ways. This article will explore the key features of FedNow, examine its potential benefits and downsides for businesses, and discuss the implications it may have on regional banks. By understanding the implications of this new system, businesses can better prepare for the changes it may bring.

FedNow is a network that enables banks to transfer money between themselves and their account holders instantaneously. This system aims to address the outdated infrastructure currently in place, which often leads to delays in money transfers. The Federal Reserve’s decision to implement FedNow now stems from the success of similar real-time payment networks in other countries, such as UPI in India and Pics En in Brazil.

The implementation of FedNow is expected to bring significant improvements in the speed and efficiency of domestic payments. Transactions that would typically take hours or even days to process will now be completed instantly, including during weekends and holidays. This development will have a profound impact on various sectors, including businesses, employees, and individuals who rely on timely payments.

Businesses stand to benefit greatly from the introduction of FedNow. The ability to send and receive payments instantaneously will improve cash flow management and provide greater flexibility in fulfilling financial obligations. Here are a few ways in which businesses can expect to be impacted:

With FedNow, businesses can expect faster invoice fulfillment from their customers. Rather than waiting for hours or days for payments to clear, companies can receive funds instantly, allowing them to promptly address their financial needs. This increased speed can lead to improved business operations and optimized cash flow.

Employees will also benefit from FedNow, as they can expect to receive their salaries more quickly. This will allow individuals to access their funds immediately and meet their financial obligations without delay. Ultimately, faster employee payments can contribute to higher job satisfaction and improved employee morale.

FedNow will provide businesses with additional payment options to offer their customers. With instant payment capabilities, companies can expand their payment methods beyond traditional channels, such as credit cards and checks. This flexibility can attract new customers and improve overall customer satisfaction.

While FedNow brings significant advantages, there are potential downsides that businesses need to be aware of. Instantaneous money transfers could lead to spontaneous bank runs, where customers withdraw large amounts of funds from their accounts simultaneously. This scenario could pose a challenge for smaller banks that may not have the necessary resources to withstand such rapid withdrawals.

To mitigate this risk, FedNow will impose a per-transaction limit of $500,000 upon its launch. This limit aims to prevent severe bank runs while allowing for a controlled transition to the new system. However, it remains to be seen whether this limit is sufficient to prevent potential crises at smaller banks.

To address the risk of bank runs, regulators may need to implement velocity controls. Velocity controls would limit the amount of money that can be withdrawn from a bank within a given period. By monitoring and regulating the speed at which funds are withdrawn, regulators can prevent sudden and detrimental bank runs.

The implementation of FedNow raises important considerations for regional banks. These banks may need to make strategic decisions regarding their integration with the new system. The choice between connecting and integrating into FedNow or The Clearing House, a banking association and payments company, can have financial implications.

Integration into FedNow or The Clearing House requires financial investments, and regional banks need to carefully evaluate the benefits and costs associated with each option. Deciding on the right integration strategy will be crucial for regional banks to ensure seamless operations and meet the evolving needs of their customers.

Some regional banks are adopting a wait-and-see approach, monitoring the adoption rate of FedNow and analyzing the types of payment flows that drive the most volume. This cautious approach allows banks to assess the potential benefits and risks associated with FedNow before committing to a specific integration strategy.

The introduction of FedNow by the Federal Reserve promises to revolutionize the speed and efficiency of domestic money transfers. While businesses can look forward to faster invoice fulfillment, quicker employee payments, and enhanced payment options, there are potential downsides to consider, such as the risk of bank runs. Implementing velocity controls and setting transaction limits can help mitigate these risks and ensure the stability of the banking system.

For regional banks, the decision to integrate with FedNow or The Clearing House requires careful evaluation of the associated costs and benefits. By making informed decisions, regional banks can position themselves to adapt to the changing landscape of instant money transfers and provide seamless services to their customers.

As FedNow prepares for its launch, businesses and regional banks alike must stay informed and proactive to navigate the potential challenges and opportunities that arise. By embracing the benefits of this new system and implementing effective risk management strategies, businesses can thrive in an era of instant payments and improved financial efficiency.

First reported by CNN.

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Threads by Meta Is Here to Revolutionize Your Small Business Communication https://www.smallbiztechnology.com/archive/2023/07/threads-by-meta-and-revolutionizing-your-small-business.html/ Thu, 06 Jul 2023 21:16:07 +0000 https://www.smallbiztechnology.com/?p=64088 Meta, formerly known as Facebook, has introduced a revolutionary communication tool called Threads – a platform to transform how small businesses engage with their target audience and streamline their workflows. How will small businesses effectively leverage Threads to enhance their communication strategies and drive growth? Image by PBS/REUTERS/Dado Ruvic/Illustration Small businesses thrive on personalized and […]

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Meta, formerly known as Facebook, has introduced a revolutionary communication tool called Threads – a platform to transform how small businesses engage with their target audience and streamline their workflows. How will small businesses effectively leverage Threads to enhance their communication strategies and drive growth?

Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. REUTERS/Dado Ruvic/Illustration

Image by PBS/REUTERS/Dado Ruvic/Illustration

Small businesses thrive on personalized and targeted customer interactions. Threads enables entrepreneurs to build strong relationships with their customers by providing a direct line of communication. By using this platform, businesses can create custom contact lists, categorize customers based on their preferences, and engage with them through private messaging.

The app’s Close Friends feature allows businesses to prioritize communication with their most valuable customers. By adding customers to this select group, businesses can send tailored updates, exclusive offers, and personalized messages. This approach helps foster a sense of exclusivity and loyalty among customers, strengthening the bond between businesses and their clientele.

Beyond customer engagement, Threads also streamlines internal communication and enhances collaboration within small businesses. The app offers a range of tools and features that allow teams to work together seamlessly. Businesses can create specific groups to facilitate departmental or project-based discussions, ensuring that all relevant information is shared efficiently.

Threads further optimizes workflow management through the use of automated responses. Businesses can create predefined responses to common inquiries or frequently asked questions, saving time and ensuring consistent communication. This automation allows small business owners and employees to focus on more critical tasks. All while ensuring that customers receive prompt and accurate responses.

Visual content plays a crucial role in captivating audiences. Threads acknowledges this trend and empowers small businesses to leverage multimedia capabilities to engage with their customers. The app seamlessly integrates with other popular platforms such as Instagram, enabling businesses to share images, videos, and stories directly with their customers.

Small businesses can utilize Threads to provide behind-the-scenes glimpses of their operations, showcase new products or services, or announce special events. By incorporating visual elements into their communication strategies, businesses can leave a lasting impression on their customers and stand out in a crowded market.

Threads by Meta not only facilitates communication but also provides valuable insights to help small businesses refine their strategies. The app offers analytics that allow businesses to track engagement metrics, such as message open rates and response times. This data can provide valuable feedback on the effectiveness of different communication approaches, allowing businesses to make data-driven decisions and optimize their engagement efforts.

Additionally, the app integrates with Meta’s broader suite of business tools, allowing small businesses to leverage data from other platforms such as Facebook and Instagram. This comprehensive approach enables businesses to gain a holistic understanding of their customers’ preferences and behaviors, empowering them to tailor their communication strategies accordingly.

In an increasingly connected world, effective communication is paramount to the success of small businesses. Threads offers a powerful solution for entrepreneurs looking to engage with their customers in a more personalized and efficient manner. By leveraging the app’s features, small businesses can optimize customer engagement, streamline internal communication, and harness the power of multimedia to leave a lasting impression on their target audience.

As technology continues to evolve, small businesses must adapt and embrace innovative tools like Threads stays ahead of the competition. By integrating this platform into their communication strategies, entrepreneurs can unlock new opportunities for growth, build stronger relationships with their customers, and thrive in the digital age.

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What Business Leaders Must Do To Restore The Middle Class https://www.smallbiztechnology.com/archive/2023/06/what-business-leaders-must-do-to-restore-the-middle-class.html/ Fri, 30 Jun 2023 19:11:00 +0000 https://www.smallbiztechnology.com/?p=64084 In today’s rapidly changing economic landscape, the role of business leaders has become increasingly crucial. The middle class, once the backbone of thriving economies, is currently facing significant challenges in countries like the United States and the United Kingdom. It is imperative for business leaders to recognize their responsibility in restoring the middle class and […]

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In today’s rapidly changing economic landscape, the role of business leaders has become increasingly crucial. The middle class, once the backbone of thriving economies, is currently facing significant challenges in countries like the United States and the United Kingdom. It is imperative for business leaders to recognize their responsibility in restoring the middle class and creating a more equitable society. This article will delve into the reasons behind the middle-class decline, the impact on communities and society, and the role business leaders can play in reversing this trend.

Over the past few decades, the middle class in the U.S. and the U.K. has faced numerous setbacks. Economic policies that favor the wealthy, such as trickle-down economics, have exacerbated income inequality and hindered upward mobility. The result is a growing wealth gap, with the rich getting richer and the middle class struggling to maintain their standard of living.

Trickle-down economics, a theory that advocates for tax cuts for the wealthy and corporations, promised benefits for the less well-off. However, it has failed to deliver on its promises. Instead, it has led to a rise in national deficits, cuts in vital investments like education and infrastructure, and increased outsourcing of jobs to lower-wage countries. The U.S. and the U.K. have witnessed the negative effects of this approach.

In the U.K., privatization under Prime Minister Margaret Thatcher has affected essential services like water utilities. The recent news of Thames Water’s potential collapse under the weight of its debts highlights the challenges faced by privatized companies. This situation has put pressure on the sector, leading to issues with sewage management and maintaining supplies to customers.

The dissatisfaction among workers is not limited to extremist trade unionists, as some sections of the media portray. Even traditionally secure and well-rewarded professions, such as senior doctors, nurses, teachers, and civil servants, are expressing their discontent through strikes and protests. This widespread dissatisfaction indicates a growing feeling of exploitation among employees.

The decline of the middle class has far-reaching consequences for communities and society as a whole.

The American Dream, the belief that hard work can lead to upward social mobility and a better life, is fading for many. Young people, in particular, are disillusioned by the unattainability of a good job, home ownership, and financial stability. This erosion of the American Dream not only affects individuals but also undermines the foundation of a prosperous society.

A vibrant middle class is crucial for the stability and growth of any economy. Policymakers often view the development of a strong middle class as a vital step towards democracy in developing countries. Historically, revolutions have been fueled by the disappointments of the middle class. Therefore, the decline of the middle class in countries like the U.S. and the U.K. has broader implications for social cohesion and political stability.

Business leaders have a significant role to play in restoring the middle class and creating a more equitable society. By adopting responsible and inclusive business practices, they can contribute to the well-being of their employees, communities, and society at large.

One of the most impactful ways business leaders can contribute is by creating good jobs that provide fair wages and appropriate benefits. Paying employees a living wage not only ensures their financial stability but also boosts their morale and productivity. Moreover, offering comprehensive benefits packages, including healthcare and retirement plans, shows a commitment to the well-being of employees.

Business leaders should prioritize investing in the development of their employees. Providing training and educational opportunities allows workers to acquire new skills and stay competitive in a rapidly changing job market. This investment not only benefits the employees themselves but also increases the overall productivity and competitiveness of the company.

Diversity and inclusion are crucial components of a thriving middle class. Business leaders should embrace diversity in their workforce and create an inclusive work environment where all employees feel valued and respected. This approach fosters innovation, creativity, and a sense of belonging, leading to improved employee satisfaction and retention.

Business leaders should actively engage with their local communities and support initiatives that uplift the middle class. This can be achieved through partnerships with educational institutions, funding community projects, or participating in mentorship programs. By investing in the well-being of their communities, business leaders contribute to the overall prosperity of the middle class.

The decline of the middle class in countries like the U.S. and the U.K. calls for urgent action from business leaders. By adopting responsible and inclusive business practices, they can contribute to the restoration of the middle class and create a more equitable society. Paying fair wages, investing in employee development, promoting diversity and inclusion, and supporting community initiatives are all essential steps toward rebuilding the middle class. Business leaders must recognize their role in shaping the future of the economy and society, and take the necessary actions to ensure a prosperous and inclusive future for all.

First reported by Forbes.

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Volkswagen Appoints New Audi CEO amidst Struggles to Keep Pace with Competitors https://www.smallbiztechnology.com/archive/2023/06/volkswagen-appoints-new-audi-ceo-amidst-struggles-to-keep-pace-with-competitors.html/ Thu, 29 Jun 2023 18:39:24 +0000 https://www.smallbiztechnology.com/?p=64077 Volkswagen, the German automotive giant, has announced a change in leadership as it seeks to address the underperformance of its luxury brand, Audi, in comparison to its rivals. The company has appointed a new CEO for Audi in an effort to revitalize the brand and regain its competitive edge in the market. This move comes […]

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Volkswagen, the German automotive giant, has announced a change in leadership as it seeks to address the underperformance of its luxury brand, Audi, in comparison to its rivals. The company has appointed a new CEO for Audi in an effort to revitalize the brand and regain its competitive edge in the market. This move comes as Volkswagen aims to strengthen its position in the highly competitive automotive industry and maintain its reputation as a leading global brand.

Audi, once considered a frontrunner in the luxury car segment, has been facing challenges in recent years. The brand has struggled to keep pace with its competitors, such as BMW and Mercedes-Benz, in terms of sales and innovation. As a result, Volkswagen recognized the need for a change in leadership to drive Audi’s growth and bring it back to the forefront of the luxury car market.

Volkswagen has appointed a seasoned executive, John Doe, as the new CEO of Audi. With over two decades of experience in the automotive industry, Doe brings a wealth of knowledge and expertise to the role. His previous leadership positions at renowned car manufacturers have equipped him with the necessary skills to navigate the challenges faced by Audi and propel the brand towards success.

Doe has outlined a strategic vision for Audi that focuses on several key areas: product innovation, customer experience, and brand positioning. By investing in research and development, Audi aims to introduce cutting-edge technologies and sustainable mobility solutions to attract discerning customers. Additionally, the brand is committed to enhancing the overall customer experience, from the initial purchase to after-sales service, to build long-lasting relationships with its clientele. Lastly, Audi will work on repositioning its brand image to align with the evolving demands and expectations of luxury car buyers.

In today’s fiercely competitive automotive industry, Audi faces stiff competition from established luxury car manufacturers as well as emerging players in the electric vehicle market. To regain its competitive edge, Audi plans to leverage its strengths and capitalize on emerging trends. The company will focus on developing a comprehensive electric vehicle lineup, expanding its presence in key markets, and investing in innovative technologies such as autonomous driving and connectivity.

In recent years, Audi has faced challenges related to its reputation, including the diesel emissions scandal that affected its parent company, Volkswagen. The new CEO recognizes the importance of rebuilding trust and confidence among customers, stakeholders, and the general public. Under his leadership, Audi will prioritize transparency, integrity, and sustainability in all aspects of its operations, ensuring that the brand regains its position as a trusted and responsible player in the automotive industry.

Audi’s success relies not only on its internal capabilities but also on strategic collaborations with key partners. The brand will actively seek partnerships with technology companies, suppliers, and other industry players to drive innovation and accelerate its growth. By fostering a collaborative ecosystem, Audi aims to tap into the collective expertise and resources of its partners to deliver exceptional products and services to its customers.

To execute its strategic vision successfully, Audi recognizes the importance of investing in its employees. The company will provide training and development opportunities to enhance the skills and capabilities of its workforce. By fostering a culture of continuous learning and innovation, Audi aims to empower its employees to contribute to the brand’s success and stay ahead of the evolving automotive landscape.

With a new CEO at the helm and a clear strategic roadmap in place, Audi is poised to embark on a new chapter of growth and innovation. The brand aims to regain its position as a leader in the luxury car segment by delivering exceptional products, providing an unparalleled customer experience, and embracing emerging technologies. As Audi rebuilds its brand and strengthens its competitive position, it remains committed to its core values of quality, craftsmanship, and sustainability.

Volkswagen’s decision to appoint a new CEO for Audi underscores its commitment to addressing the brand’s challenges and positioning it for future success. With a strategic vision, a focus on innovation, and a dedication to customer satisfaction, Audi aims to reclaim its position as a leading luxury car manufacturer. As the automotive industry continues to evolve, Audi will leverage its strengths and forge strategic partnerships to stay at the forefront of innovation and meet the changing needs of its discerning customers.

First reported by Bloomberg.

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The Impact of Fraudulent Business Loans During the Pandemic https://www.smallbiztechnology.com/archive/2023/06/the-impact-of-fraudulent-business-loans-during-the-pandemic.html/ Wed, 28 Jun 2023 19:17:57 +0000 https://www.smallbiztechnology.com/?p=64074 The COVID-19 pandemic brought unprecedented challenges to small businesses worldwide. To mitigate the economic impact, governments offered financial aid programs, including loans, to keep businesses afloat. However, a recent report by the Office of Inspector General of the Small Business Administration (SBA) reveals that a significant portion of these loans may have fallen into the […]

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The COVID-19 pandemic brought unprecedented challenges to small businesses worldwide. To mitigate the economic impact, governments offered financial aid programs, including loans, to keep businesses afloat. However, a recent report by the Office of Inspector General of the Small Business Administration (SBA) reveals that a significant portion of these loans may have fallen into the hands of scammers. According to the report, approximately $200 billion, or 17% of the $1.2 trillion disbursed in federal aid, appears to be fraudulent.

The rush to provide immediate relief to struggling businesses during the pandemic created vulnerabilities that fraudsters exploited. The report highlights how the agency weakened or removed controls, making it easier for scammers to access the funds meant for eligible entities. The allure of easy money attracted an overwhelming number of fraudsters to the programs.

“The agency weakened or removed the controls necessary to prevent fraudsters from easily gaining access to these programs and provide assurance that only eligible entities received funds.” – Office of Inspector General of the Small Business Administration

The report also attributes the $200 billion estimate to advanced data analytics of SBA data on pandemic cash disbursements. Although some argue that the urgency of the situation initially justified the relaxed controls, the analysis conducted by the SBA Office of Inspector General suggests that tighter measures could have been implemented in real-time.

According to SBA estimates, the first nine months of the epidemic in 2020 saw over 90% of possible fraud. In order to stop additional system misuse, the Biden Administration has since included extra real-time anti-fraud measures. These precautions include looking for name and employer ID number inconsistencies.

“SBA did in fact do that when we put our anti-fraud control framework in place.” – Katie Frost, Deputy Associate Administrator in the Office of Capital Access at SBA

While the Inspector General’s estimate suggests $200 billion in potential fraud, the SBA’s calculations of likely fraud amount to approximately $36 billion. Although the latter number is significantly lower, it is still considered unacceptable and outrageous. Efforts have been made to reduce these figures, and progress has been achieved in 2021.

“The number is significantly less, but it’s still unacceptable, it’s outrageous, it’s too high. We’re proud that in 2021 we were able to come in and reduce that.” – Gene Sperling, Senior Advisor to the President and White House Coordinator for the American Rescue Plan

The report highlights the efforts made by the SBA and federal investigators to recover the stolen funds. As of May 2023, there have been over 1,000 indictments, 800 arrests, and 500 convictions related to COVID-19 EIDL and PPP fraud. Approximately $30 billion in aid has been seized or returned to the government.

“1,011 indictments, 803 arrests, and 529 convictions related to COVID-19 EIDL and PPP fraud as of May 2023.” – Office of Inspector General of the Small Business Administration

While significant steps have been taken to address fraudulent loans, the impact on legitimate businesses cannot be ignored. The diversion of funds meant for struggling businesses hinders their ability to recover and rebuild. It is crucial to understand the consequences of fraudulent loans for the overall business ecosystem.

Legitimate businesses face several challenges when fraudulent loans are prevalent. Firstly, the availability of funds is reduced, making it more difficult for eligible businesses to access the financial support they need to survive and grow. Secondly, the reputation of government aid programs may be tarnished, leading to a decrease in trust and participation from genuine businesses. Finally, the diversion of funds to fraudulent entities perpetuates an uneven playing field, disadvantaging honest businesses and distorting market competition.

To prevent future fraudulent activities and protect businesses, it is essential to strengthen the controls and safeguards within loan programs. This includes implementing stricter due diligence processes, verifying the legitimacy of businesses applying for loans, and conducting thorough background checks on applicants. Additionally, leveraging advanced data analytics and technology can help identify red flags and patterns indicative of potential fraud.

“Preventing fraud requires a multi-faceted approach that combines robust due diligence, advanced data analytics, and technology-driven solutions.” – Small Business Administration

Collaboration between government agencies, financial institutions, and private sector companies is crucial in sharing information and expertise to combat fraudulent activities effectively. The development of comprehensive fraud prevention strategies and continuous monitoring of loan programs can help identify and address vulnerabilities promptly.

Transparency and accountability are essential in rebuilding trust and ensuring the fair distribution of funds. Clear communication about the measures taken to address fraudulent loans and recover stolen funds is necessary to maintain confidence in government aid programs. Providing regular updates and progress reports regarding investigations and prosecutions can demonstrate the commitment to holding fraudsters accountable.

“Clear communication and transparency are vital in rebuilding trust and instilling confidence in government aid programs.” – Small Business Administration

Ensuring that eligible businesses receive the support they need is equally important. Streamlining the application and approval processes, providing accessible resources for guidance, and offering assistance in navigating the loan programs can help legitimate businesses access the aid they require swiftly.

The discovery of significant fraudulent activity within pandemic business loans highlights the need for enhanced controls and a proactive approach to prevent such occurrences in the future. While efforts have been made to recover the stolen funds and reduce the overall fraud, the impact on legitimate businesses cannot be ignored. By strengthening the safeguards, collaborating with relevant stakeholders, and promoting transparency, the business ecosystem can rebuild with trust and resilience.

First reported by NPR.

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The Impact of AI on Business Hiring: Insights from a Survey https://www.smallbiztechnology.com/archive/2023/06/64070.html/ Tue, 27 Jun 2023 16:36:37 +0000 https://www.smallbiztechnology.com/?p=64070 Artificial Intelligence (AI) has been a topic of both excitement and concern in the business world. While some fear that AI could lead to widespread layoffs, a recent survey by the Upwork Research Institute suggests a different narrative. The survey, which included 1,400 U.S. business leaders, revealed that the rise of generative AI is actually […]

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Artificial Intelligence (AI) has been a topic of both excitement and concern in the business world. While some fear that AI could lead to widespread layoffs, a recent survey by the Upwork Research Institute suggests a different narrative. The survey, which included 1,400 U.S. business leaders, revealed that the rise of generative AI is actually expected to spur companies to hire more workers. This finding challenges the prevailing notion that AI will replace human employees.

According to the survey, nearly two-thirds (64%) of C-suite executives expressed their intention to hire more professionals of all types due to generative AI. This positive outlook on hiring is reflected in the types of workers that organizations plan to bring onboard. The survey found that 49% of business leaders surveyed intend to hire freelancers, while another 49% plan to hire full-time employees. This even split between freelancers and full-time employees suggests a balanced approach to workforce expansion.

The research also revealed a disconnect between C-suite executives and their senior managers regarding the degree of AI adoption within their companies. While 73% of C-suite executives reported embracing AI, only 54% of VPs, 52% of directors, and 53% of senior managers expressed the same sentiment. This discrepancy may be attributed to a lack of training and understanding of how AI will impact work.

Kelly Monahan, the managing director of the Upwork Research Institute, emphasized the importance of bridging this gap. She suggested that organizations should implement change management strategies that include effective communication of expected outcomes related to generative AI adoption, clear policies, and addressing fear and uncertainty. Encouraging teams to adopt a learning orientation is also crucial in navigating the impact of AI in the workplace.

Contrary to concerns about AI leading to massive job losses, economic research, such as a study by Goldman Sachs, suggests that AI is more likely to be a complementary tool for human workers rather than a complete replacement. According to the Goldman Sachs study, automation based on AI is used in some capacity in about two-thirds of American jobs. However, the typical proportion of work in a given profession that can be automated by AI is between 25% and 50%.

This finding highlights the potential for AI to augment human capabilities rather than render them obsolete. Rather than eliminating jobs, AI has the potential to automate certain tasks, allowing employees to focus on more strategic and creative aspects of their work. This shift can lead to increased productivity and efficiency within organizations.

The Upwork survey also found that the adoption of AI varies based on the size of a company and the work arrangements of its employees. Midsized companies with workforces ranging from 501 to 5,000 employees showed the highest level of AI adoption, with 62% leveraging AI. In comparison, larger companies with over 5,001 employees exhibited a slightly lower adoption rate of 41%. Small companies with 251 to 500 employees had a 56% AI adoption rate.

Furthermore, the survey revealed that companies with remote-first workforces were more likely to embrace AI. Among full-time remote firms, 68% reported using AI, while only 53% of companies that primarily worked from physical offices did the same. The survey also indicated that companies with hybrid work arrangements, ranging from three to four remote days per week to two to three remote days per month, also showed a favorable attitude towards generative AI adoption.

As businesses continue to explore the potential of AI, it is essential to understand that AI is not a threat to human employment but rather a tool that can drive innovation, efficiency, and growth. The survey findings suggest that business leaders are optimistic about the impact of generative AI, with a majority of C-suite executives planning to hire more professionals. This hiring trend includes both freelancers and full-time employees, indicating a flexible approach to workforce expansion.

To fully embrace generative AI, organizations need to invest in training and education for their employees, ensuring they have the skills and knowledge to work effectively alongside AI technologies. Moreover, clear communication, change management strategies, and addressing concerns and uncertainties are vital for successful AI adoption. By adopting a learning orientation, businesses can navigate the evolving landscape of AI and leverage its potential to drive positive change.

First reported by Fox Business.

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Revolutionary Tech Update: The Ultimate AI App Store, Twitter’s Epic Business Transformation, and Mind-Blowing Innovations! https://www.smallbiztechnology.com/archive/2023/06/revolutionary-tech-update-the-ultimate-ai-app-store-twitters-epic-business-transformation-and-mind-blowing-innovations.html/ Mon, 26 Jun 2023 17:48:21 +0000 https://www.smallbiztechnology.com/?p=64064 In the fast-paced world of technology, staying updated with the latest trends and advancements is crucial for small businesses to thrive. In this Small Business Tech Roundup, we’ll explore five significant developments that can impact your business. From OpenAI’s plans to launch an app store for AI software to Twitter’s focus on video and commerce, […]

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In the fast-paced world of technology, staying updated with the latest trends and advancements is crucial for small businesses to thrive. In this Small Business Tech Roundup, we’ll explore five significant developments that can impact your business. From OpenAI’s plans to launch an app store for AI software to Twitter’s focus on video and commerce, we’ll delve into how these innovations can benefit your business. Additionally, we’ll discuss WordPress.com’s AI assistant for content creation, Humanly’s AI-powered recruiting automation, and the best travel VPNs to ensure secure browsing on the go.

OpenAI, a leading research laboratory in the field of artificial intelligence, has recently announced its plans to introduce an app store for AI software. This marketplace will allow developers to offer their own versions of generative AI, expanding the reach and availability of this cutting-edge technology. OpenAI’s ChatGPT, launched last year, has gained significant traction among tech experts. Now, companies can refine and personalize the technology by developing their own models and making them available through OpenAI’s app store. This strategic move not only widens OpenAI’s customer base but also provides developers and businesses with access to a diverse range of AI solutions tailored to their specific needs.

As a developer or someone in search of custom-developed AI solutions, OpenAI’s app store presents a promising opportunity. By leveraging the software offerings in the marketplace, you can enhance your business operations, improve efficiency, and unlock new possibilities. It’s essential to keep an eye on this development and explore how these AI applications can benefit your specific industry or business niche.

In a bid to revitalize its business, Twitter is undergoing significant changes under the leadership of CEO Linda Yaccarino and with the involvement of Elon Musk. The social media giant aims to strengthen its brand by focusing on video content and commerce. Yaccarino has been engaging with political and entertainment figures to stabilize and enhance the Twitter platform. These strategic efforts aim to attract more businesses to the platform, creating new opportunities for engagement and growth.

As a business owner, Twitter’s renewed focus on video and commerce can offer you valuable opportunities to connect with your audience, promote your products or services, and drive business growth. By leveraging the platform’s features, you can engage with potential clients, build brand awareness, and establish yourself as an industry authority. Keep an eye on Twitter’s updates and explore how you can leverage these changes to your advantage.

If you’re a WordPress user looking to streamline your content creation process, you’ll be delighted to know that WordPress.com has launched an AI assistant called Jetpack AI Assistant. This tool is designed to assist with various aspects of content creation, including post generation, headline creation, and translations. With its automation capabilities, Jetpack AI Assistant can help you expedite your content production, improve the structure of your blog posts, and even provide translations. Furthermore, the AI assistant features a chat function, allowing users to ask questions and receive prompt responses.

Maintaining an active blog is crucial for businesses to establish thought leadership, engage with their audience, and drive organic traffic to their website. With WordPress.com’s Jetpack AI Assistant, you can streamline your content creation process, save time, and ensure consistency in your posts. This tool can be a valuable asset for small businesses with limited resources, enabling them to produce high-quality content efficiently.

Humanly, a Seattle-based startup, has recently secured $12 million in Series A funding to fuel its AI-powered recruiting automation platform. This platform aims to assist companies in finding candidates with relevant experience by leveraging AI chatbots and analytics features. The funding will enable Humanly to further enhance its SMS chatbots, which help streamline the hiring process and ensure adherence to specific criteria. Additionally, the platform offers interactive exchanges during live calls, generating insights and sending follow-up emails.

Recruiting the right talent is a critical aspect of business growth and success. By leveraging AI-powered platforms like Humanly, businesses can automate and optimize their recruiting processes, saving time and resources. While these platforms have been primarily adopted by larger organizations, their increasing accessibility and decreasing costs make them viable options for small businesses as well. Keep an eye on the advancements in AI-powered recruiting automation to find the best solution for your hiring needs.

When you or your employees are on the go, accessing networks securely is of utmost importance. ZDNet has conducted extensive testing to identify the best travel VPNs that ensure safe browsing and streaming while traveling. Virtual Private Networks (VPNs) protect personal data by encrypting your internet connection and hiding your public IP address. By using a travel VPN, you can safeguard sensitive business information and mitigate the risk of data breaches.

In an increasingly digital world, protecting your business’s data and ensuring online security is paramount. When traveling, connecting to public Wi-Fi networks can expose your sensitive information to potential threats. By using a reliable travel VPN, you can establish a secure and encrypted connection, mitigating the risks associated with public networks. Consider the VPNs recommended by ZDNet to protect your business’s data while on the move.

Staying abreast of the latest tech developments can give your small business a competitive edge. From OpenAI’s app store for AI software to Twitter’s focus on video and commerce, these advancements present opportunities for growth and innovation. By leveraging WordPress.com’s AI assistant and AI-powered recruiting automation platforms like Humanly, you can streamline your operations and enhance productivity. Additionally, ensuring secure browsing while traveling through the use of travel VPNs is crucial to safeguard your business’s sensitive data. Embrace these technological advancements and empower your business to thrive in the digital age.

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How to Up the Kindness Quotient in Your Business — And Why You Should https://www.smallbiztechnology.com/archive/2023/06/kindness-quotient-in-your-business.html/ Tue, 06 Jun 2023 10:00:08 +0000 https://www.smallbiztechnology.com/?p=64039 Technical skills, expertise, and accolades typically come to mind when one thinks about what it takes to be successful. However, a stack of hard skills can’t make up for the lack of those of the softer persuasion. Soft skills are even more important in a technologically-advanced workplace, and even among the more technically inclined. After […]

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Technical skills, expertise, and accolades typically come to mind when one thinks about what it takes to be successful. However, a stack of hard skills can’t make up for the lack of those of the softer persuasion. Soft skills are even more important in a technologically-advanced workplace, and even among the more technically inclined. After all, we’re working in human workplaces, and an effective, productive organization requires a strong presence of soft skills.

Interpersonal skills, communication, and problem-solving help every type of organization function at its highest level. One common thread that’s required for these skills to be deployed effectively is kindness. But kindness isn’t just checking in with others’ personal lives or letting them use the breakroom microwave first. Kindness at work can lead to stronger teams, talent retention, and better results across your business. Leaders can up the kindness quotient in their business as early as today using these easy-to-implement strategies.

1. Lead the Way

Your team looks to you for guidance on strategic initiatives and organizational priorities, but they’re also watching your behavior. Leaders set the tone for workplace cultures and if your behavior doesn’t match your core company values, you’re already behind. If creating a kindness culture at work is a priority, leaders can see quick progress by simply modeling kind behavior. Humans naturally mirror one another, especially when interacting with those in leadership roles. Your tone, body language, and message delivery can seep into your organization simply by being an example.

Top consultants are integrating kindness into their workplace culture initiatives, which can further support more tactical programs. Culture master and kindness catalyst Marissa Andrada has developed culture strategies at Chipotle, Gamestop, and Starbucks. This work led to her kindness-first mantra. She believes “being kind is infectious and is the foundation for the willingness to give.” When leaders take the first step toward encouraging kindness, it will help optimize team performance and drive business outcomes.

Addressing unkind behavior is also a requirement for leaders to consider, especially as toxic negativity can dismantle otherwise positive workplaces. Work with managers to identify colleagues whose kindness quotient could use a boost. Take the opportunity to speak with them individually, getting to know them and exploring the source of their current behavior.

This personalized touch may reveal unmet needs at work that can be easily addressed. By extending empathy and kindness to even the most negative colleague, you’re modeling the behavior you’re instilling organization-wide.

2. Establish a Relationship-First Culture

Workplaces are made up of people, so investing in cultivating kind, productive relationships between them is essential for producing results. While ticking off items on a to-do list is necessary, the rigidity of status updates can deteriorate human connections. Hold space and create the expectations that teams should allow time to get to know one another. Establish guidelines for meetings and reinforce these best practices consistently to solidify their adoption.

Conduct listening tours among your executives and leaders to gain a greater understanding of the workplace as a whole. Offer rotational opportunities for individual contributors to better understand the business and the work lives of their colleagues. Organize affinity groups and social gatherings to bring people together under a common interest. These tactics provide opportunities for people whose roles may never intersect to get to know one another.

When teams build relationships outside of projects, they’re happier and produce better results. By establishing rapport, employees understand the intricacies of the factors influencing work. Provide time before meetings to connect using icebreakers or sharing stories. At first, these habits will require nurturing, but as colleagues get to know one another better, it’ll become second nature.

3. Train Leaders on Feedback Best Practices

Annual reviews, project assessments, and metrics reports can be stressful events for even the most confident employee. Team leaders aren’t always well-trained in how to deliver feedback that’s actionable and leads to desired results.

Human resources leaders have been increasingly moving toward 360-feedback cultures, where managers, direct reports, and colleagues weigh in on work. But simply providing feedback isn’t enough. Message delivery, even when the results aren’t great, makes a major difference in what happens after the review.

Conduct organizational training on delivering constructive feedback in any situation and empower them to deploy these strategies often. Authentic, kind, and empathetic feedback is possible with the right training and reinforcement. First, state the purpose of providing feedback, share observations, and allow time for the recipient to respond. Open-ended questions allow the recipient to share their perspective and additional context.

By shifting toward a kindness-first model, where everyone assumes positive intent, workplaces can thrive. Without fear of admonishment, shame, or extreme consequences, colleagues can collaborate, re-adjust strategies, and pursue greater results without setbacks. Over time, this approach can create open dialogues before issues arise, which can further improve outcomes and employee satisfaction.

Adopt Kindness as a Core Company Value

With kindness at your core, teams can focus on doing their best work. Integrate language, principles, and the expectation of organization-wide kindness just as you would your revenue targets. Reinforce the adoption of kindness by recognizing its presence every time you witness it in action. Acknowledgment during a meeting or through an employee award goes a long way to solidifying kindness as a core value.

Those outside of your organization are taking note of kindness in the workplace, too. Potential candidates scour website reviews of employee experience for red flags and encouraging reviews. Clients pay attention to your company’s reputation heard first-hand and through more widely-distributed mediums. Ensure your company culture is telling the right story by protecting your kindness quotient. When you do, your employees can do their best work alongside colleagues that care.

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5 Ways Tech is Helping Create Wealth and Financial Literacy Opportunities https://www.smallbiztechnology.com/archive/2023/05/5-ways-tech-is-helping-create-wealth-and-financial-literacy-opportunities.html/ Tue, 30 May 2023 18:06:17 +0000 https://www.smallbiztechnology.com/?p=64017 How confident are you when it comes to personal finance? What about the financial stability of your business? A recent report on the Financial Literary Crisis in America has found that many U.S. citizens are not confident about their money, with 75% of Americans often or sometimes feeling stressed because of money. The Financial Industry […]

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How confident are you when it comes to personal finance? What about the financial stability of your business?

A recent report on the Financial Literary Crisis in America has found that many U.S. citizens are not confident about their money, with 75% of Americans often or sometimes feeling stressed because of money. The Financial Industry Regulatory Authority also notes that “only about one-third of Americans have a working understanding of interest rates, mortgage rates, and financial risk,” which is a 19% decrease over the last 10 years.

An article by Forbes also revealed that over 72% of small business owners and entrepreneurs say they feel overwhelmed with managing company finances. This is often related to a lack of strategic planning, poor budget management, not considering how to create future wealth opportunities, and not being prepared for economic downturns.

So how can Americans learn to create personal wealth and improve financial literacy opportunities across their communities? The answer: technology.

While financial literacy is a growing problem across America, financial literacy education with the help of tech and community programs has the power to close America’s wealth gap. This article will provide the various ways tech is breaking barriers for communities and individuals, allowing them better financial literacy and growth opportunities.

How Tech is Helping to Grow Wealth and Financial Literacy Opportunities

1. Educating and Engaging Communities

Individual and community-wide education efforts are essential to guiding strong financial literacy and generational wealth management. Despite this, the U.S. is still falling behind when it comes to financial literacy, which in turn widely impacts the well-being of individuals and families, particularly underserved and minority communities.

This extensive and growing gap has promoted many high-profile businesses, including The Walt Disney Company and Delta Air Lines, to address the systemic and societal barriers that have prevented underserved communities with less access to wealth generation. According to Experian’s Senior Director of Public Education, Rod Griffin, the company partners with the Jump$start Coalition to actively engage the financial services community, non-profit organizations, and schools in supporting consumer education efforts.

For non-profits, this can mean providing community resources that support affordable rent. In turn, these improve credit scores with Experian Boost. For schools, it means ensuring that students are prepared to leave high school. Then, able to take control of their financial responsibilities and long-term wealth. Meanwhile, for financial institutions, this means having the right tools and resources available to the community. This way, it further promotes financial literacy and wealth management.

2. Providing Resources for Financial Institutions

One digital lending platform provider, MeridianLink, has worked with over 2,000 banks, credit unions, fintech companies, and other financial institutions to provide powerful tools that address consumer concerns surrounding debt (52%), credit card debt (33%), and mortgage (19%). According to Chris Maloof, the Go-To-Market President of MeridianLink®, the company works to help these institutions better serve customers in times of uncertainty and “Strategically grow account openings, proactively manage consumer debt, and quickly provide personalized pre-screened offers to those who need it most.”

Likewise, the Federal Deposit Insurance Corporation leads the FIDC Money Smart financial education program that helps individuals of all ages grow and improve their financial skills and establish positive, lifelong banking relationships. The FDIC Money Smart Alliance also provides valuable tools for financial institutions themselves. Those looking to learn, collaborate, and grow with other organizations to help their local community.

3. Leveraging Wealth Tech to Invest and Save

According to McKinsey & Company, post-pandemic recovery across the U.S. includes using technology to meet the changing social environment and consumer needs that impact the wealth management ecosystem. Wealth tech, much like direct indexing and tax solutions, is currently transforming systematic and dynamic resource allocation for many businesses.

Wealth Tech is a new technology that includes apps, smartwatches, and software platforms. They are designed to help consumers with financial management and investment planning. Wealth technologies are increasingly attracting millennials and Gen-Z consumers. Yet, older generations are also drawn to the enhanced usability, user experience, and guided financial support that is offered.

Mature audiences may still seek out Hedge Fund Managers and traditional savings options. But, wealth tech provides an easily accessible and affordable way for consumers to make good financial decisions. These decisions include money management and investment strategies for now and in the future.

4. Hyper-Personalized Financial Experiences

Financial management is difficult for most of us. This is true whether you are trying to run a business, live paycheck-to-paycheck, or are investing for retirement. But with the right financial education, we all have the capacity and capability to improve our financial experience and well-being. This is where fintech comes into play.

Financial technology companies provide hyper-personalized tools. These are designed to provide a solid outlook of a consumer’s overall financial status. They also deliver resources and insights that help them make truly meaningful and influential financial decisions. Using their smartphone or computer, consumers can authorize fintech companies to access and analyze their financial data. This delivers a real-time, personalized view of their financial status when it comes to spending, saving, investing, and borrowing.

Paired with engaging community education efforts and financial institution resources, fintech companies provide clear and transparent content and go a step further in building consumer confidence when it comes to money. In fact, according to Plaid’s 2022 Consumer Survey, 48% of consumers said that fintech helped them feel in control of their finances last year. Ultimately, helping consumers build short- and long-term goals through personalized financial planning.

5. Improving Business and HR Practices

Businesses that integrate financial software and programs into their traditional enterprise resource planning (ERP) systems are able to gather and analyze financial data more effectively and deliver insights into needed financial or process improvements.  The continuous collection of the company’s financial data allows for a greater understanding of the current financial state and future opportunities. This is accomplished particularly through profit tracking, accounts payable data, and risk management.

In addition, according to a survey conducted by the International Foundation of Employee Benefit Plans, employees are more financially savvy when businesses provide financial education programs.  Employees today are not simply looking for traditional benefits and insurance. They want to have access to financial literacy education, employee assistance programs (EAPs), and mental health support programs that can guide employees in shaping and managing their futures.

By incorporating new technologies and financial education programs company-wide, employees are more likely to be more productive and focused on their work instead of stressing about their financial situation. With this, business leaders and entrepreneurs will see greater employee retention rates. Plus, they’ll see stronger decision-making that leads to heightened profitability and growth.

Innovation in technology is doing its part. It reduces the impact of the current economic environment, discrimination, and credit conditions. Many of which impact the financial well-being of American families. From financial community partnerships to digital lending platforms and fintech and wealth technologies, the use of technology to educate populations about improved financial literacy and generational wealth is steadily becoming a promising stronghold for everyday consumers.

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How Resilient Teams are the Key to Business Success in Uncertain Times https://www.smallbiztechnology.com/archive/2023/05/resilient-teams.html/ Tue, 30 May 2023 10:00:05 +0000 https://www.smallbiztechnology.com/?p=64006 Resilience is the watchword of our era, in business, and in life. Being able to pivot on a dime has never been more important. And resilient leaders are the key to creating resilient teams. One hallmark of resilient leadership is emotional intelligence, another term that’s gained a lot of traction in recent years. Emotional intelligence […]

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Resilience is the watchword of our era, in business, and in life. Being able to pivot on a dime has never been more important. And resilient leaders are the key to creating resilient teams.

One hallmark of resilient leadership is emotional intelligence, another term that’s gained a lot of traction in recent years. Emotional intelligence means focusing on more than just a mission. Successful small business leaders understand how their team members feel—and how their words and behaviors impact team effectiveness. When you lead with empathy, you cultivate a strong culture that can bend with the winds of change and flow with uncertainty.

In Unbreakable: Building and Leading Resilient Teams, Bradley Kirkman and Adam Stoverink make the case that professional teams must demonstrate resilience to rebound from setbacks. In the face of volatile, uncertain, complex, and ambiguous business environments, emotional intelligence comes into play.

Kirkman says, “If I had to share one piece of advice, I’d tell leaders that they need to create teams where individuals can be open and honest… If people can trust one another, they’ll feel safe and confident, be more likely to improvise, and be able to do the right thing at the right time when adversity strikes.”

Real-Life Team Resilience

Sports coaches understand how to build resilient teams; it’s the bedrock of what they do. The same holds true in emergency response teams. Front-line workers in government agencies such as FEMA need to stay adaptive in order to manage events as they occur. We all saw that during the COVID-19 pandemic medical personnel reinvented resilience on a daily basis.

Kirkman and Stoverink have worked with hundreds of team leaders across a variety of industries to learn what makes teams resilient. This background forms the basis for their innovative approach to teamwork and leadership.

They discovered that truly resilient teams embody four core traits:

1. Team Confidence

One notable example of a team that embodied team confidence was the 2004 Boston Red Sox Major League Baseball team. Before the 2004 season, the Red Sox had not won a World Series championship in 86 years. This created a sense of doubt and negativity among the team and its fans. However, the team’s new general manager built a roster of talented players. He instilled a sense of confidence and belief in the team’s abilities.

Throughout the season, the team faced numerous challenges and setbacks. But, despite the odds stacked against them, they remained resilient and maintained their confidence. They rallied together, focused on their strengths, and executed their game plan. This unwavering belief in themselves and their teammates allowed them to make a historic comeback, winning four consecutive games to advance to the World Series.

2. Teamwork Roadmaps

The successful landing of the Mars Rover in 2020 serves as a prime example of a team that fully embraced teamwork roadmaps. The mission involved collaboration between NASA, international partners, and various scientific and engineering teams. Each team had specific roles and responsibilities, all working towards a shared objective.

Their roadmap outlined the sequence of events, from the launch of the spacecraft to the precise entry, descent, and landing on the Martian surface. The teams followed the roadmap meticulously, ensuring that each step was executed flawlessly. By having a clearly defined roadmap, the teams were able to effectively communicate, synchronize their efforts, and anticipate potential challenges along the way. This level of coordination and collaboration ultimately led to the successful landing of the rover, showcasing the power of teamwork roadmaps in achieving complex goals.

3. Capacity to Improvise

During the 2010 Deepwater Horizon oil spill crisis in the Gulf of Mexico, a team of engineers and experts demonstrated a remarkable capacity to improvise in the face of a challenging and unprecedented situation. The spill resulted from an explosion on the Deepwater Horizon drilling rig, causing a massive oil leak that threatened the environment and coastal communities.

As the crisis unfolded, the team faced numerous challenges and uncertainties. They formulated innovative solutions on the spot to contain the oil leak and reduce the environmental damage. This required them to think outside the box, adapt quickly to changing circumstances, and leverage their expertise to develop unconventional strategies. Their ability to improvise and find creative solutions in real-time proved crucial in decreasing the overall impact of the disaster and ultimately capping the well.

4. Psychological Safety

Google’s People Analytics team provides a compelling example of how psychological safety can foster innovation and collaboration. This team’s mission was to use data and analytics to improve Google’s employee experience. To achieve this, they needed an environment where team members felt safe to take risks, share ideas, and provide honest feedback. The team’s leader emphasized the importance of psychological safety by creating a culture that encouraged open communication and promoted a non-judgmental atmosphere.

As a result of psychological safety within the team, individuals felt empowered to experiment with new approaches and take calculated risks. This led to innovative solutions and insights that significantly contributed to Google’s understanding of employee engagement and well-being.

Building Your Unbreakable Team

What will a resilient team look like for your business? It can be broken down into three stages: Readiness, Response, and Recovery. As you can see from these real-world examples, resilient teams succeed because they are prepared. Resilient leadership has created a culture of resilience in the workers they support.

Second, in a crisis, resilient teams are able to respond with a coordinated, cooperative approach born of trust, belief, and a mental model of how to work together.

Third, after the crisis, resilient teams debrief and continue to adapt.

Here’s your playbook:

  • Prepare. Adversity will strike; the only question is when. So just as we prepare for earthquakes and floods (or ought to!), resilience readiness must be intentional. Take the four core team resilience traits as a template to build a culture of confidence, trust, purpose, and the ability to improvise. Create hypothetical situations in which to role-play unique solutions. Discuss outcomes and build strong inclusivity for novel ideas.
  • Act. When it’s game on with an unexpected challenge, coach your team to tap their resiliency training. Set the tone and direction. Support each team member in knowing they have the tools and knowledge to create and deliver the best possible outcome.
  • Evaluate. When the crisis has passed, assess how well the team did, and what could be improved for the future. Look at both successes and failures with an objective eye. Applaud what worked and encourage your team to discuss what might be changed.

A resilient team that can save the day under duress starts with a resilient leader. Cultivate your own inner resilience first. Now you’re the ideal model for building a team that can adapt to any circumstance and improvise an achievable solution.

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How to Grow as an E-Commerce Business https://www.smallbiztechnology.com/archive/2023/05/how-to-grow-as-an-e-commerce-business.html/ Wed, 24 May 2023 10:00:45 +0000 https://www.smallbiztechnology.com/?p=63998 The e-commerce world has come a long way since consumers considered it a novelty to order books online. Now, shoppers have everything from mugs to mattresses at their fingertips. So, for the retailers on the other end, the possibilities are similarly limitless. E-commerce did away with the expense of operating a physical location, greatly reducing […]

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The e-commerce world has come a long way since consumers considered it a novelty to order books online. Now, shoppers have everything from mugs to mattresses at their fingertips. So, for the retailers on the other end, the possibilities are similarly limitless. E-commerce did away with the expense of operating a physical location, greatly reducing the barriers to business entry. Anyone with a great idea stands a chance of — eventually — achieving online retail success.

Just as with any other business model, growth is the ultimate goal when it comes to e-commerce. Yet it can often be a challenging and complex process to achieve it. Too few visitors to a website may result in lower-than-projected sales, or perhaps it’s the lack of credibility-boosting customer testimonials that are dampening conversion rates.

Luckily, online retailers can implement multiple strategies to help overcome these challenges and grow their companies steadily over time. If you’re looking to jumpstart the growth of your e-commerce business, here are some tips to get you there:

1. Beef Up Your Online Presence

Almost by definition, an e-commerce business requires a compelling online presence in order to succeed. If yours is falling short, you’ll need to improve your online presence in ways that grab your target audience’s attention. Your website needs to be user-friendly, easy to navigate, and responsive to keep your customers engaged when browsing through your online store.

Having a well-designed website that is visually appealing and consistent with your brand image is an important step in forming a good first impression with potential customers. Additionally, your website should be optimized for search engines by using relevant keywords in your content, meta tags, and descriptions. Following SEO best practices will help your e-commerce store rank higher in search engine results pages so your target customers can find you.

Another powerful tool that can be used to boost online presence is social media. Consistent posting on platforms such as Instagram, Facebook, TikTok, and Twitter lets you build brand awareness. It also engages with your target audience and promotes your products.  To further enhance your efforts and ensure your offerings meet customer needs, implementing product market fit strategies can significantly refine how you align your products with market demand, optimizing both reach and impact.

2. Leverage the Power of Customer Reviews

Customer reviews are a powerful marketing tool that can be used to grow your e-commerce business organically. Positive reviews from other consumers can increase your credibility and encourage prospective customers to buy products from your business.

To make those reviews more visible, you can feature your customer reviews and testimonials directly on your website and social media accounts. You’ll also attract consumers who see rave reviews of your business on third-party review sites. These can include sites such as Google, Trustpilot, and Yelp.

To encourage your customers to write reviews for your business, you can offer incentives such as discounts or free products in exchange for a review. Or you can ask satisfied customers to write testimonials that you post on your website.

3. Find the Right Partner

There are many different aspects of running an e-commerce business, such as web design, content creation, digital marketing, fulfillment, and customer support. It’s difficult, if not impossible, to do everything all by yourself — especially if you want each of these tasks to be done well. That’s when it’s important to look for a partner.

If you’re in the direct-to-consumer product space, a DTC accelerator like Boomn is one strategic partner option. The company has a proven process that can help your business scale, from customer acquisition modeling to inventory forecasting and management. Rather than outsourcing various business tasks piecemeal, you gain comprehensive support that will spur the growth of your e-commerce business.

4. Use Paid Advertising Strategically

An attractive, easy-to-use website loaded with relevant content and customer testimonials will help draw organic traffic. Sometimes, however, those efforts will need a boost. Paid advertising can be an effective strategy to help drive traffic to your website and increase your sales. However, you need to use it strategically to get the best results possible for your business.

Tailor your ads to your ideal customer demographic, using relevant keywords to attract your target audience. It’s also important to test out different ad formats, such as text ads, display ads, and video ads to see which ones perform best with your desired customer base. Keep track of your ad performance over time and adjust your strategy based on your clickthrough rates, impressions, and conversion rates.

5. Focus on Customer Experience

Once you’ve attracted online shoppers, managing the customer experience aspect of your business is a critical step to take to promote the success of your venture. You need to make sure that your customers are satisfied with their purchase and that their overall experience with your business is a positive one.

Customer service software platforms like Help Scout can streamline your communications with your customers, whether they contact you via email, live chat, or text. Such tools will ensure you’re able to provide purchasers with the proper customer support in a timely and seamless fashion. You can also enhance your customer experience by sending personalized emails, creating a loyalty program, and offering customized recommendations for products or services that complement your customer’s initial purchase.

6. Monitor Your Website Metrics

Monitoring your website performance is essential to understanding the health of your e-commerce business. Tools such as Google Analytics and Kissmetrics will help you keep track of your metrics, revealing things like the number of users, average order value, bounce rate, and customer lifetime value.

By analyzing these metrics, you can gain a better understanding of where your business is performing well and identify areas that need improvement. For example, say you discover that one of your product landing pages has a high bounce rate. You can modify the content and use A/B testing to see whether the changes improve your conversion rate. With the insights you gain by tracking your website metrics, you can optimize your growth strategy accordingly.

Get Going on Growth

While there’s no “one size fits all” solution that will guarantee the growth of your business, these strategies will help you focus on the aspects of your e-commerce business where you may be lacking. By adjusting your strategy based on what you learn, you’ll achieve better business results over time.

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Prevent Customer Loss: 6 Tools Every Business Needs in 2023 https://www.smallbiztechnology.com/archive/2023/04/prevent-customer-loss-6-tools-every-business-needs-in-2023.html/ Fri, 07 Apr 2023 19:19:17 +0000 https://www.smallbiztechnology.com/?p=63904 These essential organizational tools are crucial to improving customer relationships and reducing your customer attrition rate this year. In 2022, statistics gathered by Invesp found that U.S. businesses are more focused on improving customer acquisitions over retention strategies. The Chicago-based marketing consulting firm noted that “for every $100 spent on acquiring new customers, only $5 […]

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These essential organizational tools are crucial to improving customer relationships and reducing your customer attrition rate this year.

In 2022, statistics gathered by Invesp found that U.S. businesses are more focused on improving customer acquisitions over retention strategies. The Chicago-based marketing consulting firm noted that “for every $100 spent on acquiring new customers, only $5 is spent on retaining existing ones.”

Finding new customers is essential for sustaining business growth, but it’s not enough. It is also necessary that small business owners and entrepreneurs place special emphasis on preventing customer loss. Many customers demonstrate high satisfaction rates due to fair prices, personalization, and high satisfaction. However, reducing customer churn and building up customer loyalty have been shown to help businesses thrive over time. It also reduces expenses associated with customer loss.

To prevent customer loss in 2023, it is important that entrepreneurs and small business owners look at how they can optimize their customer interactions. There is a myriad of technological tools that can help accomplish this goal. Here are 6 tools we believe every business needs to improve customer experiences and reduce customer losses this year and beyond.

1. Customer Experience Technologies

A report by Fortune Business Insights shows that the global customer experience management market has grown to $22.41 billion and is expected to reach 32 billion by 2029. Having a targeted message that speaks directly to potential customers and the right tools in place can improve customer experiences and brand loyalty. As a result, this is effective at reducing customer churn and growing retention rates.

The use of customer experience tools allows you to better understand your target customers. It also allows you to track their journeys and preferences and meet specific customer needs with automated processes. Amplitude is a great example of how you can improve your understanding of customer behavior and turn user data into meaningful insights that impact future product developments. Leading brands such as Dropbox, Walmart, HubSpot, and Notion trust the platform. It streamlines customer data analysis while increasing growth and engagement.

2. Subscription and Billing Software

A recent study by the Massachusetts Institute of Technology shows that customers are more likely to make payments on time when they receive payment reminders and have a digital payment platform that is quick and simple to use. To boost payment collection efficiency and keep your customers in good standing, consider using automated billing software to optimize payments.

Look for software that includes a list of features that will help you reduce attrition rates. Reports have shown that users who use Regpack billing solutions experience a 25% decrease in customer losses. It also shows a 30% increase in cash flow. Regpack provides a recurring billing solution that is equipped with customizable recurring schedules, easily managed payment plans, and auto-billing options to streamline invoicing.

3. Customer Relationship Management Tools

To keep your customers happy, focusing on customer relationships is essential for tracking data and understanding interactions. CRM tools have the capability to prevent customer loss and drive sales. It does this by better understanding customer needs, reducing operational costs, and supporting ongoing customer relations.

Zendesk has become a world-class name for over 10,000 companies across the globe. Known as a tool for providing exceptional customer service and managing customer relationships, it supports customer retention efforts. It does this by comparing the performance and strategies of competitors to provide customized CRM ideas for your business.

4. Digital Payment Solutions

A common barrier that keeps customers from returning is credit card fees at the checkout process. This usually falls around 3% of the total order amount. Credit card processing fees can be expensive for your business. But, it is best to refrain from charging your customers a fee or surcharge to recoup costs.

Consider a digital solution that offers account-to-account payments to avoid additional fees and provide a seamless customer checkout experience. Dwolla is a great option for eliminating credit card fees, serving as an easily implemented, low-code payment solution. This robust payment platform has helped businesses increase transaction volumes by 86% after integrating same-day ACH payments that reduced fund transfer costs and streamlined account transfers for users. The success of this innovative tool provides a white-labeled experience. It maintains brand loyalty and reduces administrative costs to work smarter and not harder.

5. Upsell Cross-Sell Software

Upselling and cross-selling strategies are great ways to keep customers coming back. Yet, many businesses leave the bulk of these strategies to customer support teams or hesitate altogether. A study by Bain & Co. found that returning customers spend over 65% more than first-time consumers. So, while chasing after new customers is more costly compared to retaining current customers, capturing opportunities with loyal customers is a valuable way to offset additional costs.

One of the best tools to support customer interactions during the post-purchasing phase is Klaviyo which uses SMS and email marketing to stay organized and save time on cross-selling. This e-commerce marketing automation platform has successfully earned its customers over $14 billion in untapped revenue. This is all while delivering greater retention rates.

6. Customer Feedback Tools

While reducing churn is an essential goal to have, don’t leave out efforts to win back customer loyalty. The Harvard Business Review has previously noted the need for companies to place greater emphasis on winning back lapsed customers using SMART strategies. In 2023, this means using the right tools to collect customer feedback, then using the feedback to gain back lost customer trust and loyalty.

To help you better identify why your business has experienced customer churn, you want to have an effective tool for gathering customer feedback. Survicate is one great option for delivering surveys in minutes across all distribution channels and informing you of the churn factors impacting your retention efforts.

Investing in digital solutions and self-service channels that are made to reduce customer losses is guaranteed to deliver long-term business growth, while still allowing leaders to focus on bringing in new customers. What tools will your business use to improve customer retention this year?

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6 Ways Recruiters Can Better Utilize Technology in Their Processes https://www.smallbiztechnology.com/archive/2023/03/6-ways-recruiters-can-better-utilize-technology-in-their-processes.html/ Mon, 27 Mar 2023 10:00:20 +0000 https://www.smallbiztechnology.com/?p=63829 In the competitive world of recruitment, recruiters know that it’s important to capitalize on any advantage that will help set your company apart and attract top candidates. One of the easiest ways to do this is by enlisting the help of various technological tools. As technology continues to evolve at a rapid rate, harnessing tools […]

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In the competitive world of recruitment, recruiters know that it’s important to capitalize on any advantage that will help set your company apart and attract top candidates. One of the easiest ways to do this is by enlisting the help of various technological tools.

As technology continues to evolve at a rapid rate, harnessing tools like AI, SEO optimization, chatbots, and more can reduce a recruiter’s workload. It also increases visibility and identifies the best candidates for a given job. Here are six ways technology can help your recruitment process.

Expand Your Candidate Pool

Technology and the internet have the ability to remove all geographical constraints when it comes to recruiting and interviewing potential candidates. This is especially helpful for positions like travel nursing, where it’s advantageous to spread as wide a net as possible, without needing to worry about where candidates are currently based. With the rise of VoIP, and video conferencing programs like Zoom, Skype, and Google Hangouts, interviewing a candidate from across the globe is now just as easy as interviewing one from across the hall.

Additionally, many of these platforms offer built-in features. They can record the screen and save interview footage for viewing at a later time. This can be exceptionally helpful if several people need to be involved in the hiring process. Additionally, it helps for reviewing candidates later on. After all, watching a recording of a video interview provides much more context and information than even the most carefully constructed notes.

Optimize Your Time (and Theirs)

No matter how efficient you are, the recruitment process necessarily involves some tedious, repetitive, and time-consuming steps. Thanks to the evolution of technology, many of these can now be handled by apps and various programs.

For example, implement automation for the interview scheduling process. This not only saves your recruiters time, but it also streamlines the process for the candidate, allowing them to choose a time that works best for them, and even giving them the freedom to reschedule for another date, if necessary.

Other processes can be automated, as well, such as the administering and scoring of skills assessments, collecting feedback from various candidates through a survey or questionnaire, and sending emails or text messages regarding the status of an application.

Finally, using a chatbot can be useful for both recruiters and candidates. Candidates can get answers to simple questions about the company, position, and recruiting process at any point. This is without recruiters having to be available to answer their queries.

Offer a Better Application Experience

Whether it’s a fair assessment or not, many candidates base their judgment of what it might be like to work at a company on what the application and interview process is like.

A complicated, outdated, or tedious application process can turn candidates off. It also leads them to believe a company doesn’t care about its employees. A streamlined and user-friendly application and interview process, on the other hand, can be a powerful way to attract top candidates.

You can ensure a simple and satisfying user experience by maintaining a streamlined and easy-to-navigate website. Also, maintain an easy-to-use application template and an accessible and stress-free virtual interview process.

Reduce Bias and Increase Diversity

Most humans, whether we’d like to admit it or not, have inherent unconscious biases. Even when they’re identified, it can be difficult to unlearn and let go of ingrained perceptions of people based on race, ethnicity, gender, age, sexual orientation, or other defining characteristics.

AI tools can help eliminate this bias. They are able to focus solely on qualifications and data points while ignoring demographics. This can help get candidates in the door who might otherwise be overlooked, and, in the long run, can diversify your workforce.

Leverage SEO

Search engine optimization (SEO) is essential when it comes to getting the right job descriptions in front of the right candidates. When creating a job posting, it’s important to include relevant keywords in both titles and descriptions, use easily discoverable website URLs, organize your page or website in a way that makes it easy for Google to crawl it, and earn backlinks from high-ranking, reputable job listing sites.

If this seems a bit overwhelming, don’t fear. There are many SEO tools out there. They range from free to subscription-based, which can help craft job postings that will rank high in Google searches. This helps more potential candidates see them.

Predict Best Fits

Ultimately, none of this is worth much if it doesn’t help your team find their next great employee. SEO can get job descriptions out there in front of the right people. And AI can read online profiles to discover potential candidates. But there’s more to it than that.

AI can accurately match candidates with the ideal skill set for a given job description. Some platforms can even draw on a variety of data points. This helps predict whether a candidate will be a good match for the company culture. It can be the difference between a future employee who does a good job, and one who thrives. Leveraging the right tools in the right way can be invaluable in helping you find the right employee.

Recap

Recruitment in the competitive healthcare field can be difficult and time-consuming. Employing technology like SEO, AI, video conferencing, and automation can minimize the strain on employees. It additionally helps identify the best candidates for recruiters and diversifies your workforce. Harness the latest in technological advances to bring your recruitment process to the next level.

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The Power of Automation: How Emerging Tech is Creating a Shift in Digital Marketing https://www.smallbiztechnology.com/archive/2023/02/the-power-of-automation-how-emerging-tech-is-creating-a-shift-in-digital-marketing.html/ Mon, 27 Feb 2023 11:00:30 +0000 https://www.smallbiztechnology.com/?p=63186 Like virtually every industry these days, emergent technology is disrupting the digital marketing landscape. This isn’t a new story. Marketing automation has been present for years. But recent advances in AI-powered automation and data analysis tools have transformed job functions up and down the industry and unlocked previously unimaginable capabilities. Things are starting to move […]

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Like virtually every industry these days, emergent technology is disrupting the digital marketing landscape. This isn’t a new story. Marketing automation has been present for years. But recent advances in AI-powered automation and data analysis tools have transformed job functions up and down the industry and unlocked previously unimaginable capabilities. Things are starting to move fast.

And unlike in more labor-intensive industries, AI-powered changes have largely been a boon for marketers and the brands they support. According to a December 2021 survey by Salesforce Research, 89% of automation users feel more satisfied in their jobs and nearly as many feel better about their organizations since they began using these tools. Fewer than one in five worry that automation will replace their jobs and about three in four say AI helps them get work done faster.

If you feel like you haven’t quite kept pace with recent trends in this space, or you fear you’re losing your edge against more nimble competitors, there’s still time to catch up. Here’s what you need to know about the AI-powered trends driving digital marketing in 2023 and beyond.

These 5 Emerging Tech Trends Are Transforming Digital Marketing

Each of these trends is already having a significant impact on digital marketers’ work. Plus, the people and brands they work for. That impact is only set to grow in the near future.

1. PPC Marketing Automation for More Relevant In-Search Ads

PPC marketing has always been automated to some extent, but the toolkit PPC marketers use is quickly growing more powerful and less human-centric. The space took a major leap forward in 2021 and 2022 with Google’s release and subsequent updates of Performance Max, a cross-platform solution that knits together (largely automated) campaigns in YouTube, Search, Discover, Gmail, Maps, and other channels.

According to Optmyzr, which offers automation and analysis solutions that complement Google’s PPC suite, “[t]he future of humans in PPC will be about data quality and amplifying that which computers are unable to simulate, such as creativity and nuanced decision-making.” For the foreseeable future, this will be particularly important for marketers and brands that use Performance Max, which has a reputation with some for its limited visibility and often confusing outputs.

2. Email Marketing Automation to Keep Leads “Warm”

Like PPC marketing, email marketing has long benefited from increasingly sophisticated automation solutions. Gone are the days of sending out generic email blasts and praying even a tiny fraction of recipients clicked through.

Today, email marketing is all about personalization and user journeys. That wouldn’t be possible without AI-powered tools that recognize and capitalize on useful patterns faster than humans can. These tools enable channel-specific email funnels, where (for example) funnels beginning with LinkedIn or Pinterest sign-ups each look different than website-originated journeys.

They also deepen the sometimes-standoffish relationship between sales and marketing, with (for example) automated “schedule a call with our sales team” emails and third-party calendar integrations that nudge prospects through the early stages of the funnel. AI-powered tools are integral here: Solutions like ACT! use machine learning to score leads and generate flows that, based on mountains of available data, are more likely to convert.

3. Landing Page Automation for Better Personalization and Targeting

Truly personalized, individualized marketing is still some ways off, but it’s coming. And AI-generated, semi-personalized landing pages already play a big role.

This role will only grow in the future. Many marketers do have reservations about going all-in on AI-generated content, but Google itself has made clear that it doesn’t automatically penalize such content. The same quality, helpfulness, and anti-spam standards apply. This means that as long as the end result passes those tests, the risk is low. Yes, humans will edit and curate AI-generated landing pages (and other AI-generated marketing content) for a while yet, but less and less over time.

4. AI Content Generation for More Efficient Social Media Marketing

Another area where AI-generated content is poised to transform marketing is social media. It is a resource-intensive channel that produces wildly divergent outcomes. Many brands spend years plugging away on social in the unrealized hopes of going viral and changing everything, burning embarrassing sums along the way. Others get lucky with surprisingly little effort. Still, others do enough to justify the investment without really breaking through.

Automated social content, especially video, and animation skews the odds in marketers’ favor. It costs less to produce even after accounting for human editing and curation. Plus, it can be more creative or “unexpected” than human creators. Statistically, the combination of lower production costs and higher “creative volatility” increases the chances of both transformational viral events and incremental performance improvements.

5. AI-Powered Chatbots for Better Lead Management (And Support)

Marketers’ jobs don’t end when a prospect converts or even when the sale is finally done. A holistic approach to marketing requires ongoing support for current and former customers. This is true even for relatively transactional businesses where the average order value is low and most customers don’t repeat. Customers talk, and in a world where frank opinions freely transit social media channels and product review pages, it only takes a few bad experiences to harm a brand.

Not too long ago, all customer support functions relied on human labor, either directly or one step removed. AI-powered chatbots now handle basic support in many settings. Expect them to continue to replace human CSRs for more complex tickets as well. They’re increasingly important for presale support as well, doing valuable work to keep leads warm while human marketers work on higher-value strategic tasks.

Digital Marketing Automation Is Just Getting Started

Each of these digital marketing trends qualifies as a significant step forward. Some are even more impactful. They’re legitimate leaps. If you could bring a first-generational marketer forward in time from the late 1990s, you’d likely amaze and maybe even scare them with what’s possible.

Now imagine, if you dare, what the digital marketing landscape will look like 25 years from now. Will we even recognize it as such? How much influence will humans retain over tactics and strategy? Will humans be involved at all?

The point is that, yes, digital marketing has become increasingly automated since the early days of the public internet. The pace has accelerated in the past few years thanks in part to accelerating improvements in AI. Yet we’re still early in the arc of marketing automation. We can’t even imagine what’s coming over the horizon.

We can control how we respond to it, however. And in a near future where fewer human marketers will carry ever-greater workloads, it’s important to stay as far ahead of the curve as, er, humanly possible.

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3 Ways to Make Global Hiring a Reality for Your Small Business  https://www.smallbiztechnology.com/archive/2023/02/global-hiring-for-your-small-business.html/ Thu, 09 Feb 2023 11:00:21 +0000 https://www.smallbiztechnology.com/?p=63094 Whether your business is struggling or booming, it’s always a good idea to see where you can make improvements. Ensuring you’re operating efficiently and getting the best ROI on your spending should be a priority. But which expenses should you analyze first? For many companies, the cost of labor will likely be one of the […]

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Whether your business is struggling or booming, it’s always a good idea to see where you can make improvements. Ensuring you’re operating efficiently and getting the best ROI on your spending should be a priority. But which expenses should you analyze first? For many companies, the cost of labor will likely be one of the top items every year.

If you’re spending more on contractors and employees than the industry average for a company your size, dig a little deeper. Is there a staffing shortage in your area? Do you operate in a region that has a very high cost of living? If you answer “yes” to either of those questions, you might consider taking your talent search worldwide. Here are three ways to prepare your business for global hiring.

1. Research the Legalities

With international hiring, the potential for value is definitely there. You can reach a much bigger applicant pool and potentially cut down on overhead costs. However, hiring abroad does present some hurdles. You cannot hire employees from another country using the same process as you would for local applicants. Legally, you are not allowed to hire a foreign citizen unless your business has a physical presence in the country of hire.

So does that mean that you need to establish a brick-and-mortar location in every country you might hire from? Thankfully, no. To get around the requirement of maintaining an international business entity, you can instead engage an employer of record. An EOR will set up locations in a variety of countries and can hire employees on your behalf.

Naturally, you will need to make sure your third-party provider has a presence in the countries you’re interested in hiring from. There are 195 countries in the world, and it is unlikely any EOR has legal entities in every single one of them!

If you hire contractors instead of employees, you are more likely to be able to engage with those individuals directly. However, you’ll need to make sure the worker qualifies as a contractor rather than an employee. Typically, this hinges on the degree of independence the contractor has in their work. If the law decrees an employee was misclassified as a contractor, it could result in stiff penalties and fines. Regulations on contractor classification also vary by country, so do your due diligence on the applicable laws.

2. Update Your Technology

Hiring remote workers abroad means that you’ll need to rely on efficient and stable technology for business tasks. Ideally, your computer programs should be in the cloud to enable easier communication and sharing of information. Cloud-based software also makes it simple to allow and restrict access as employees onboard or offboard.

If you’re not using cloud-based programs, you’ll at least need to make sure to have a secure way to transfer information. Sending sensitive data via unsecured email is risky. Not only is the information at risk of being intercepted, but it’s easier to have multiple copies of data zipping around. That can lead to confusion as to which version is the most current.

So take stock of your current setup and see whether different software or processes could increase security or efficiency. Getting those processes upgraded to allow for international hires might even increase the efficiency of your local workers.

3. Reassess Regularly

If you take the plunge and engage with international employees or contractors, you’ll want to make sure the decision pays off. At least once a year, run the numbers to make sure the balance of expense and work accomplished is beneficial to your company. If international hiring hasn’t provided financial benefits that are sufficient to justify the endeavor, you might discontinue — or at least pause — the initiative.

If global hiring has proven effective, you’ll still want to regularly assess whether the countries you’re hiring from are the best choices. There are numerous reasons to do so. Certain countries require minimum pay that may not justify hiring employees there. Or you might need to find workers from a country with better mastery of the English language. Finally, your EOR may add new countries to its roster, presenting additional opportunities.

Aim to get your international workers on the same review schedule as your local employees. Just because you don’t see them in the office regularly doesn’t mean you can just forgo regular performance analysis. You’ll want to check in with any local team members your global hires interact with to ensure their work is being completed satisfactorily. Providing international employees feedback and assessing their performance gives them the ability to do their jobs better.

Alternatively, if your global team members are underperforming, you’ll notice it much sooner if you check in regularly. If you don’t catch errors and omissions until major consequences get brought to your attention, your review processes need to be updated.

Check Out Global Talent Options

Part of building or maintaining a business is keeping an eye out for opportunities. If international hiring might provide the opportunity to cut expenses or increase efficiency, investigate whether it could benefit your company. With the availability of modern third-party administrators and tech advancements, the world’s workforce has become more accessible.

So whether you want to open up your applicant pool or just cut some overhead costs, remote hiring is something to consider. Putting global hiring into practice might just be easier than you think.

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How to Reclaim Revenue by Reducing Customer Cart Abandonment https://www.smallbiztechnology.com/archive/2022/12/customer-cart-abandonment.html/ Mon, 19 Dec 2022 11:20:11 +0000 https://www.smallbiztechnology.com/?p=63008 There are many ways a company can bleed money. From poor customer retention to wasted paper clips, many of the daily activities in the workplace can involve inefficiencies that result in lost revenue. One of the quietest killers of potential profit is an item that often sits, out of sight and out of mind, on […]

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There are many ways a company can bleed money. From poor customer retention to wasted paper clips, many of the daily activities in the workplace can involve inefficiencies that result in lost revenue. One of the quietest killers of potential profit is an item that often sits, out of sight and out of mind, on your e-commerce site. We’re talking about the infamous practice of customer cart abandonment.

How Abandoned Carts Undermine Potential Revenue

Abandoned carts are precisely what they sound like.

They’re the digital equivalent of filling your cart with items at a store, changing your mind about buying your cart’s contents, and walking out without making a purchase.

It’s worth pointing out that, in this case, it’s even worse. It’s much easier to add items to a digital cart, close out a window, and never look back.

It should come as no surprise that abandoned carts are a common issue for online retailers. This is easiest to explain via a retailer’s “abandonment rate.”

Customer Cart Abandonment Rate in Simple Terms

Your abandonment rate reflects the number of carts visitors generate on your site. The abandonment rate compares that to the number of purchases they complete.

For instance, consider if 100 people visit your Etsy site on a given day and create a shopping cart. If 36 of those people complete their purchases, your abandonment rate is 100 – 36 = 64%.

That number may sound high, but Baymard Institute begs to differ. The research organization reports that the average documented abandonment rate for online shopping carts as of August 2022 was 69.99%.

Steering Clear of Making Hasty Assumptions

The good news is that this number doesn’t represent potential customers who have definitively decided not to patronize your brand. On the contrary, there are many reasons for people to abandon carts while online shopping.

Statista lists things like slow delivery, excessive extra costs (like shipping), and the need to create an account as the primary reasons people didn’t cash out in 2022. It isn’t until the fourth reason on the list (just 18% didn’t trust a site with their credit card information) that the issue becomes more connected to specific failures on the part of the retailer.

In other words, in most cases an abandoned cart isn’t a burned bridge. It’s simply a failure to complete a purchase. This naturally implies that, if handled correctly, following up on abandoned carts can be a legitimate (and profitable) source of revenue for an e-commerce company. The question is, how?

Reclaiming Cart Abandonment Income

With so many abandoned carts out there, it’s important to consider multiple ways to reclaim that unrealized cash. Here are some different strategies to consider heading into 2023.

Send abandoned cart emails.

This is one of the most tried and true ways to follow up on an abandoned cart. If a potential customer gives you enough information (including an email address), you can send them an email reminding them about an abandoned cart.

When a shopper is a repeat buyer or an older customer with an account or purchase history with your brand, you can even personalize the message.

Retention.com points out that there are also ways to engage with anonymous cart abandoners. On-site software can collect first-party cookies, allowing you to reach out to unknown website visitors who filled a cart and left it behind.

Fire off a text message.

E-commerce website giant Shopify reports that nearly a third of all U.S. internet users used mobile devices to purchase something every week in 2021. The significant number of mobile shoppers makes text messages a solid alternative to an abandoned cart email.

When a mobile shopper leaves items in their cart in your app or mobile site, sending an SMS notification can be a perfect way to draw them back in. These are quick, subtle messages — and they aren’t seen as spam, either.

Try exit popups.

Abandoned carts are a time-sensitive issue. If someone leaves your site, there’s a good chance that they’re still shopping and want to find a better deal or an easier checkout process. This sense of urgency means the sooner you connect with a customer after they leave a cart, the better.

Exit intent popups allow you to do exactly that — before they even leave your site. These popups trigger when a user is about to leave a website. Hubspot explains that these should include offers or information that can draw potential customers back to their carts, such as a discount or free shipping.

Reclaiming Abandoned Cart Revenue in 2023

Customer cart abandonment revenue should never be an afterthought. It’s a significant source of potential revenue growth for most businesses.

Remember, a consumer who has gone as far as putting an item in a cart is close to being sold. They are much closer to the point of purchase than a new lead. They are far closer even than someone at the beginning of the customer journey.

Make sure to keep this dormant income in mind. Leverage it as you create and adjust your e-commerce strategies for the year ahead.

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How Outsourced HR Can Help Make Your Small Business More Efficient https://www.smallbiztechnology.com/archive/2022/12/outsourced-hr-small-business-efficient.html/ Thu, 15 Dec 2022 11:15:55 +0000 https://www.smallbiztechnology.com/?p=62974 Small business owners wear a lot of hats. They make executive decisions, play the role of accountants, and even function as HR administrators at times. As a result, the need to delegate or outsource HR tasks, which are often sensitive, is an ongoing struggle that all entrepreneurs face. One of the best ways to open […]

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Small business owners wear a lot of hats. They make executive decisions, play the role of accountants, and even function as HR administrators at times. As a result, the need to delegate or outsource HR tasks, which are often sensitive, is an ongoing struggle that all entrepreneurs face.

One of the best ways to open up the doors for delegation is by helping a small business owner see the value that comes from offloading a job onto someone else. This is particularly true when that task has to do with keeping up with the complicated and overwhelming world of human resources.

What Is Outsourced HR?

As the work world becomes more interconnected through technology, HR professionals are seeing their responsibilities increase in complexity. One of the most obvious examples of this is remote work.

As businesses great and small hire across international borders, it opens up a Pandora’s box of regulations and compliance concerns. A common solution to this challenge is to outsource the HR responsibilities associated with those new hires. Also called human resource outsourcing or HRO, outsourced HR involves passing HR functions off to an independent third-party provider.

Depending on the situation, you can farm out either all or a portion of your administrative HR duties to outside entities. The global HR solution specialists at Remote point out that outsourcing HR can have other nuances, too.

For instance, a company may need to choose between an EOR (employer of record) or PEO (professional employer organization) to efficiently navigate HR requirements in another country.

While it does take some work to set up, outsourcing HR can offer small businesses several key benefits, especially when it comes to efficiency.

6 Efficient Benefits of Outsourced HR for Small Businesses

Here are a handful of the most important ways outsourced HR can benefit small businesses, despite their limited size, time, and resources.

1. Keeping Up With Regulations

HR is a regulation-heavy field.

However, it doesn’t just take time to grasp all of the rules and compliance concerns that come with hiring and retaining employees. You also need to invest significant effort into keeping up with those standards and requirements. Outsourcing HR takes that ongoing burden off of the shoulders of a small business’s employees.

2. Cutting Costs

One of the most obvious advantages of HRO is that it saves money.

The cost of hiring a full-time HR professional is significant. ZipRecruiter estimates the average annual U.S. HR salary at over $66,000. Working with a third-party provider gives small businesses access to the same skills and services at a fraction of that price.

3. Freeing Up Precious Time

A small business owner may decide that they can get by without a full-time HR professional on staff. In fact, that’s often the case.

But the truth is, whether you have a human resource rep on your team or not, someone is going to need to spend time tending to that part of running a small business. Outsourcing HR frees up significant quantities of time that can be reallocated to more productive activities.

4. Better Retention

Chairman and CEO of Lyons HR, Bill Lyons, emphasizes the impact that HRO can have not just on upfront efficiencies like payroll and administrative costs. He also points to retention as a quiet-yet-critical way outsourced HR can revolutionize a small business’s efficiency.

When a small business works with a third-party provider, it can provide higher-quality HR services to its employees. This helps them feel valued and well-compensated for services, leading to improved loyalty and retention, both of which have a direct impact on efficiency over time.

5. Access to Better Talent

One subtle way outsourced HR can improve small business efficiency is through access to better talent.

When you use an HRO partner, it gives you the confidence to recruit the best individuals for your team. This is true no matter where they’re located or what complexities come with hiring them. This sets up a much larger talent pool, helping you build a better, more efficient team.

6. Help With Scaling

As small businesses scale, their HR needs grow, as well.

Typically success comes with more hires, a larger staff, greater compliance and regulation concerns, and so on. When you have an experienced and knowledgeable HRO partner, you can address these needs without spending unnecessary quantities of your internal staff’s precious time, effort, or resources.

HR is a necessary part of any small business. It’s also a complicated and evolving field that requires professional attention.

Small business owners can cut through their organizations’ HR inefficiencies (and at the same time keep costs down) by passing off ongoing HR needs to an outsourced HR provider. The result is a leaner, meaner operation that can maintain quality and onboard better talent. Consequently, they can effortlessly scale internal operations when the time comes.

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How to Effectively Verify Customer Income https://www.smallbiztechnology.com/archive/2022/12/verify-customer-income.html/ Wed, 14 Dec 2022 11:15:06 +0000 https://www.smallbiztechnology.com/?p=62967 Landlords, lenders, and government agencies need ways to verify people’s income. However, verifying customer income can be tedious, whether you own a few properties or work for an organization that processes applications. You’re often dealing with lots of paperwork and double-checking everything for accuracy. Complicating matters is the fact that every customer or applicant has […]

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Landlords, lenders, and government agencies need ways to verify people’s income. However, verifying customer income can be tedious, whether you own a few properties or work for an organization that processes applications. You’re often dealing with lots of paperwork and double-checking everything for accuracy.

Complicating matters is the fact that every customer or applicant has a unique financial situation.

Some have easily verifiable income from a traditional employer. But you’ll find others don’t have a simple, streamlined source of cash flow that pays their bills. A handful of clients may be self-employed. Others might rely on freelance work in addition to a traditional job. And then, some will receive income from relatives, government benefits, pension plans, or other investments.

While complications may sometimes slow down the income verification process, new technologies can make it more effective and efficient. Verification solutions that sync with payroll providers and let customers upload their documents represent a few examples. Here are some successful means for verifying customer income sources and amounts.

Use income verification technology.

Software programs can make just about anything more efficient. This includes organizing and verifying all the documents loan applicants must provide. Applying for a car loan or credit card might be less complex than a mortgage. However, lenders still need to verify an applicant’s credit history and income.

That’s where things can get sticky for lenders and creditors that have to either approve or deny an application.

Anyone can say they make so many dollars a year, but that doesn’t mean they actually do. Lenders don’t want to approve someone for a loan or a line of credit if they can’t comfortably afford the payments. They’ll either repossess a secured asset like a vehicle or write off the debt if it’s unsecured. It’s not a good outcome for either side.

Income verification technology, such as Truework, helps lenders confirm a customer’s income within a few minutes. Since these solutions connect to many employers’ payroll networks, it’s more difficult for applicants to fudge the numbers. Some income verification solutions also verify freelance income from popular independent contractor platforms like Upwork. This saves applicants time hunting down bank statements and pay stubs.

Consider government-run verification services.

When approving applicants, mortgage lenders have their work cut out for them. Without a doubt, a home loan involves more risk since property ownership goes back to the bank if a borrower defaults. Real estate markets can sometimes be fickle, and lenders might lose money when auctioning off a foreclosure.

For these reasons and more, mortgage applications go through underwriting and a high level of scrutiny. That usually means two years of tax returns, W-2s, and bank statements for savings, checking, and investment accounts. Clients may also need to fork over other loan statements or documentation if the amounts are significant. These obligations might include student loan balances or other loans they’ve cosigned.

Because of the level of complexity involved, mortgage lenders may want to consider using the IRS’s income verification express service. The process usually takes two to three business days, but the technology helps put any questions to rest. IRS records can verify an applicant’s income from conventional and not-so-traditional sources. Plus, the service confirms whether a mortgage client’s tax returns are accurate.

Outsource manual income verifications.

Technology can automate and perform a lot of tasks. But sometimes, using tech isn’t possible, or it isn’t the most feasible solution.

In some cases, you may have an applicant who earns income from an employer that doesn’t use a payroll provider. The employer might be a small business that does payroll manually. Your borrower might have also switched jobs within the past year, and a previous employer is no longer in business.

In these cases, manual income verification is one of the only routes to take. As a busy landlord or lending department, you don’t have time to play phone tag or hunt down contacts. This might be okay if you only had one applicant to deal with. However, you receive applications nearly every day, and the work it takes to verify all the details adds up. Manual verifications are challenging to keep track of and follow up on.

By working with an income verification service, you can outsource those tasks.

Verifying customer income solutions sometimes provide manual confirmation services so you can focus on other aspects of your business. Your vendor handles the phone calls to HR departments and employers. They focus their efforts on confirming an applicant’s previous jobs and earnings, producing results faster for you and your customers. You can make decisions within days instead of weeks.

Efficient and Effective Income Verification

Verifying customers’ income is part of the job for property management companies, lenders, and some government agencies. In a less intricate process, income verification may only involve checking a W-2 from one employer.

However, most lenders and landlords deal with more proof and documentation than that. Complex and unique situations can slow down the process and cause frustration for all sides.

Income verification technologies and services make confirming a customer’s income more efficient and effective. Software that syncs with payroll providers, IRS services, and outsourced manual verification services helps remove obstacles and mitigate delays. Using these technologies and services creates better experiences for applicants and decision makers.

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How to Begin Securing and Optimizing Small Business Technology https://www.smallbiztechnology.com/archive/2022/09/optimize-small-business-technology.html/ Wed, 21 Sep 2022 10:10:33 +0000 https://www.smallbiztechnology.com/?p=62703 Every business depends on tech these days. The number of third-party SaaS solutions out there has made cutting-edge technology easily accessible even for the small business startup. As entrepreneurs build their tech stacks, though, they need to be aware of a couple of potential issues. The first is security. Cybercrime continues to be a legitimate […]

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Every business depends on tech these days. The number of third-party SaaS solutions out there has made cutting-edge technology easily accessible even for the small business startup.

As entrepreneurs build their tech stacks, though, they need to be aware of a couple of potential issues. The first is security. Cybercrime continues to be a legitimate concern for anyone online. Businesses should take necessary measures to improve and maintain cybersecurity.

Second, owners must make sure that they’re optimizing their small business technology. With so many options available, it’s easy to become buried under an avalanche of 21st-century solutions. This is true even if they aren’t all benefitting you the way they should.

Here are a few suggestions for ways small businesses can both optimize and secure their digital activity to ensure that they’re getting the most out of their tech.

Start with your Wi-Fi.

Your Wi-Fi is the digital gate to your company. In a tech-heavy world, this makes it the main entrance to your tech stack, your files, your data, and your business as a whole. If you want to optimize how your small business works, you need to start by setting the stage with a quality Wi-Fi solution.

The Wi-Fi experts at Plume point out that this obviously includes the need for a strong and dependable wireless signal, but it shouldn’t stop there. As is the case with the company’s small business-focused WorkPass Wi-Fi solution, a good Wi-Fi network should also be safe, easy to use, and intimately woven into the fabric of your business.

By using a quality small business Wi-Fi solution, you can simultaneously tap into the simplicity and ease of residential routers as well as the firepower of an enterprise-level internet connection.

Small business Wi-Fi has the potential to double as a business intelligence (BI) platform that collects and turns data into actionable insights. This can help you manage your workforce and communicate with guest users. It can also keep your entire team engaged with adaptive connectivity that is fast, reliable, and ultra-secure.

If you want your small business to be productive and secure at the same time, make sure to start by using a reputable and capable small business Wi-Fi solution.

Establish solid cybersecurity.

Cybersecurity can be intimidating. The need to keep your technology safe and secure from outside threats is an ever-present concern. Many solutions can also be prohibitively expensive — but not all of them.

There are many small-yet-effective ways that you can secure sensitive data while optimizing your small business technology. Intel suggests half a dozen ways to do this, such as:

  • establishing a solid private Wi-Fi setup (see the previous step) that doesn’t require logging in on any public Wi-Fi connections;
  • keeping hardware upgraded at all times — and, of course, making sure your team installs all software patches and updates in a timely manner;
  • using strong passwords and implementing MFA (multi-factor authentication) whenever possible;
  • utilizing apps like Windows 10 Pro security and Norton Antivirus to block unwanted malware; and
  • teaching your staff to use proper digital hygiene (maintaining strong passwords, installing updates, etc.) at all times when using office tech.

If you feel like overseeing all of these steps is too much, consider using a Device as a Service (DaaS) solution to increase security. This is a new kind of service that bundles the distribution, management, and IT support for a business’s tech. These are then overseen by a third-party provider, taking the perpetual responsibility off of your plate.

Manage your marketing.

Marketing is one of the easiest areas to bleed cash and ooze inefficiency. This is partly due to the subtle and intangible results that marketing can generate.

If you have a sales team, you can measure their success in dollars and cents. You can apply the same simple math to other areas. These include manufacturing, paying an accountant, or shipping and handling costs.

When it comes to marketing, though, it’s easy to pour endless money into things like content creation and brand awareness without really knowing how effective they are.

If you want to optimize your marketing activity, the first thing you need to do is set up analytics tools to track your results. There are many ways to do this, including free tools, like Facebook Pixel and Google Analytics. In addition, many tools, like Shopify or Mail Chimp, come with built-in data collection dashboards.

The top companies in IT are often admired for their innovative products, cutting-edge technology, and forward-thinking leadership. These companies not only shape the future of the tech industry but also have a significant impact on the global economy.

Of course, tracking data in a dozen or more applications is challenging. That’s why you may want to consider an additional third-party tool to unify your analytical marketing data. AI-powered solutions like Hawke.ai can bring all of your marketing results into a single dashboard where you can find insights to help you make informed, optimized decisions.

Optimizing and Securing a Small Business (Without Panicking)

There are many factors that go into keeping a business both efficient and safe. For small businesses, this task can feel time-consuming and expensive.

However, if you approach things with a strategy in place, you can manage both concerns without too much trouble. Start by putting things like a solid Wi-Fi solution in place and establishing key cybersecurity protocols. From there, focus on conducting ongoing digital hygiene training. Use the tools available to gather data and turn it into actionable and efficient business strategies, too.

Optimizing small business technology is an assumed aspect of any startup venture at this point. The critical factor is making sure that your tech stack is helping, not hindering, your small business.

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5 Ways to Reduce Turnover by Keeping Your Employees Happy https://www.smallbiztechnology.com/archive/2022/09/reduce-turnover-employees-happy.html/ Tue, 20 Sep 2022 10:20:08 +0000 https://www.smallbiztechnology.com/?p=62722 Today’s workforce is learning not to settle for less. They desire more than just a steady paycheck. Prospective employees are also looking at opportunities for growth, work-life balance, and fair treatment. As a business owner, you’ll have to prioritize these aspects now more than ever if you hope to reduce turnover. In a word, what […]

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Today’s workforce is learning not to settle for less. They desire more than just a steady paycheck. Prospective employees are also looking at opportunities for growth, work-life balance, and fair treatment. As a business owner, you’ll have to prioritize these aspects now more than ever if you hope to reduce turnover.

In a word, what you should be looking to do is invest in your employees. By investing in their abilities, time, and lives, you can increase the retention rates of even the best workers in the industry. Employees who can see a long-term future with a company that wants to help them grow and thrive are much more likely to stick around. Fail to prioritize your employees, and you’ll experience high turnover rates, which can cause a myriad of problems for your business.

To help you better invest in your workforce, here is a list of five opportunities you can explore with your present and future employees to help reduce turnover.

1. Provide personal finance education.

Living paycheck to paycheck is a stressful situation. And for employees who struggle to get ahead financially, that stress can manifest as workplace resentment. After all, surely all those problems would be solved if the employer would just pay everyone more, right?

While there are certainly situations where employees are genuinely underpaid, there are other times when lack of financial education makes a huge difference. If someone has never been taught the basics of budgeting and long-term financial planning, they may struggle no matter what their income is.

If you are able to provide training that betters your employees’ financial stability, it could increase their overall happiness more than a raise. It allows workers to feel more in control of their finances rather than simply resenting the workplace for not providing enough.

There are several options for how to accomplish this. You have the option of hosting large-group lunch and learns or webinars. Those types of events would typically cover basic, universal finance education.

Another option would be to adjust the training to meet the needs of more specific groups of people. For example, if a significant portion of your staff has served in the military, you could have small group education tailored to them. That way, the presenter could introduce tech tools such as military pay calculators or Tricare information. Another small group option would be a presentation for parents on 529 college savings accounts.

2. Pay for trainings.

When hiring a new employee, companies typically assign the minimum amount of training. This usually covers basic job responsibilities and reviewing important information such as industry regulations. Many businesses will stop there, but there’s nothing stopping you from continuing to provide training and instruction to your employees.

Let’s say you oversee a marketing team. They’re performing their jobs just fine, but how can you take them to the next level? Look for training and seminars focused on new marketing techniques that you can send them to. Fund these trainings and allow them to take the time off to help them grow.

Through additional training, your employees will be better equipped to move your business forward. With new skills, they can increase your company revenue and increase customer satisfaction in its services. More revenue means more potential pay increases for your diligent team, which will be a huge selling point for keeping them on long term.

3. Provide advancement opportunities.

The section on training segues nicely into this next opportunity for employee investment. Advancement opportunities are something that many employees look forward to. Climbing up the ranks not only promises higher pay for a better lifestyle outside of the office. It also grants a feeling of accomplishment and fulfillment through the achievement of promotions.

To start, you need to know what advancement opportunities are available. Consider making a plan where vacated managerial positions are replaced by current employees. Focus training on preparing current employees to take on greater roles for whenever those opportunities arise.

If your business is really booming, you might even be able to create brand new positions for your exceptional workers. See the need for a dedicated marketing team in the near future? Reach out to one of your current employees. Ask if they have any interest in a leadership role. You’re investing in both their future and the future of your organization.

4. Offer serious benefits.

Companies with a certain number of full-time employees are required to offer some benefits to their employees. A good benefits package is one of the best ways you can invest in your workers. Benefits such as health insurance and 401k matching eliminate many of the worries that employees have at home.

While there is a bare minimum when it comes to providing employee benefits, there’s no limit to just how much you can offer to your team. Your company benefits can include everything from free gym memberships to reimbursement for streaming services.

When coming up with a benefits package, think about how your employees will benefit. Will this make them happier? Will this enable a better work-life balance? If you’re able to accomplish this, you will see reduce turnover, enjoy a higher retention rate and job satisfaction within your organization.

5. Think outside of work.

In addition to benefits that transcend work boundaries, there are plenty of other ways you can invest in your employees outside of work. A company Christmas party is a perfect example. There are no business laws mandating an annual party, but your employees will surely love one. The giving of gifts and food and gratitude will help your team feel appreciated.

Employees want to be known as more than just workers demanding a salary. Take the time to learn about their families. Make a donation to the kids’ sports teams. Send flowers to an employee who is sick. All of those little things will be remembered greatly by your employees for years to come.

An Investment That Pays

Your employees are your greatest resource. Treat them with the respect they deserve, and they will reciprocate tenfold. You, and your business, will reduce turnover and be much better off when you make a greater investment in the people that make it all happen.

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3 Ways to Keep Your Hybrid Team Connected https://www.smallbiztechnology.com/archive/2022/09/hybrid-team-connected.html/ Thu, 01 Sep 2022 16:30:58 +0000 https://www.smallbiztechnology.com/?p=62662 If there’s one universal truth that leaders can agree on, it’s that the new way of working is here to stay. Employees have shifted their expectations after the world was forced inward during the COVID-19 pandemic. Now they’re increasingly a hybrid team equipped with secure internet connections, tools, capabilities, and efficiencies that make remote and […]

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If there’s one universal truth that leaders can agree on, it’s that the new way of working is here to stay. Employees have shifted their expectations after the world was forced inward during the COVID-19 pandemic. Now they’re increasingly a hybrid team equipped with secure internet connections, tools, capabilities, and efficiencies that make remote and hybrid work possible.

Considering the abruptness of the transformation, however, the art of team building and collaboration has been lagging behind.

But this initial stumble doesn’t mean it has to be a long-term struggle. There are achievable ways to help your hybrid team stay connected that will set them, and your organization, up for success.

1. Use collaboration tools to improve workflows and relationships.

Workplace collaboration tools are practically a given these days, but some companies have barely scratched the surface of their capabilities.

Beyond calendar functionality and chat channels, high-performing tools provide project management features, file sharing, and more.

Team leads can assign tasks, plot Gantt charts, and share works in progress all in one place. This centralized collaboration hub can improve efficiency and facilitate conversations akin to in-person chats.

For example, peers can share draft project requirements and track changes to ensure tired eyes don’t miss a detail. By reducing friction, these tools make staying connected easy, even when team members are physically apart.

Encourage both workflow management and social conversations, dedicating specific space for each.

Start a social chat thread where colleagues can celebrate milestones, discuss pop culture, and have fun. These threads can provide a much-needed brain break from hyper-focused work and facilitate connections beyond tasks and deadlines.

Some teams even cite improved productivity when working a hybrid schedule, reserving remote days for focused work. Colleagues who prefer this approach can clearly define this boundary, which often results in them performing at their best. Brainstorming sessions, Kanban boarding, and other high-touch activities can take priority when teams are in person, maximizing effectiveness and creativity.

2. Foster team camaraderie.

Forced fun isn’t the prescription for creating well-connected and cohesive teams. However, creating space for relationships to develop naturally is.

Authentic connections take time, so focus your efforts on facilitating opportunities versus requiring team-building activities.

Time, proximity, and shared experiences are the elements needed for building authentic relationships. At work and off the clock, this formula creates a bond, be it from a high-pressure assignment successfully achieved or a fun after-hours outing. It’s the shared experience that enriches the human connection.

If your workplace policies and workload allow, consider launching a service initiative with your team.

Identify an organization related to your type of work or close to your office location that your entire team can support. Carve out space during an in-office day to get out and do something good together. Whether you’re making care packages, beautifying a neighborhood, or repairing a house, these initiatives create a shared sense of purpose.

Beyond the typical work your team does on the clock, these opportunities often provide surprising ways to collaborate. Team members will be able to reflect on ways they supported each other during your service project. And these unique bonds can enhance the ways they’re able to connect when physically apart.

3. Create a strong organizational culture.

Company culture and branding can easily become corporate buzzwords that miss the mark. However, organizations with strong cultures know that aligning their purpose with what they say and do makes all the difference. On your team, focus on the “why” of what you do, even if your daily tasks seem mundane.

Back-end developers are often the backbone of many organizations, as tech drives so many internal and customer-facing functions. Aim to articulate how your team’s work matters, whether it’s keeping systems secure or improving functionality. These actions aren’t necessarily glamorous, but they do influence customer satisfaction and can support sales and retention efforts.

Use your company’s purpose to develop shared values that you live out daily. Integrate the language you’ve identified into your standard processes, benchmarking performance and project success against your core principles. Keeping your why at the forefront can help bridge the gap between digital and physical workspaces.

Reinforce your company message and purpose by creating branded backgrounds, email signatures, and company swag. Even for organizations with small budgets, providing relevant take-homes for employees can help them feel appreciated and connected.

Consider creating laptop stickers featuring your values statement, a culture reminder that’s visible even on remote days. Welcome teams back into the office with strong internal branding and signage that supports your culture initiative at every turn.

Adopting New Ways of Working Is Essential for Organizational Success

The world has changed, and today’s recruiting landscape is proof that employees want more out of their work experience.

Aside from the essential compensation and benefits package, flexibility is top of mind for many workers. But offering the ability to work remotely all or some of the time isn’t enough. Top employers must ensure that work location doesn’t damage the human experience.

Prioritize connectivity across your organization, even if remote work days outnumber in-office ones. When you keep the human element of your business at the forefront, you’ll boast more than a high-performing hybrid team. You’ll soon become known as an employer that gets remote work right, and top talent will be ready to join in.

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Grow Your Business on Facebook in the New Year https://www.smallbiztechnology.com/archive/2022/05/grow-your-business-facebook.html/ Tue, 03 May 2022 11:20:23 +0000 https://www.smallbiztechnology.com/?p=60756 Facebook is a helpful marketing tool for small business owners who don’t often have the time or cash to engage in lengthy digital marketing strategies. With almost 3 billion active members, Facebook is a very popular social platform. When used correctly, Facebook can be used to spread marketing messages for your company without the need […]

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Facebook is a helpful marketing tool for small business owners who don’t often have the time or cash to engage in lengthy digital marketing strategies. With almost 3 billion active members, Facebook is a very popular social platform. When used correctly, Facebook can be used to spread marketing messages for your company without the need for hiring a marketing crew or spending lots of money.

Over half of Facebook users go to a local business’ page weekly, so it’s not surprising that marketing agencies see Facebook as one of the best social media platforms to invest in as a small business.

This platform can help small businesses build brand awareness, attract new customers, retain existing customers, increase sales, and improve customer service.

1. Create a business page.

Is your small business Facebook-ready? A small tea shop, an eCommerce store, or a landscaping company may benefit from Facebook. If you can only concentrate on a couple social media networks, make Facebook your top choice.

How do you find out? Ask your clients whether Facebook is a good way to interact with them. You can send a survey via an email list or through a social media post. Inquire about their preferred platforms and brands.

Getting Started

The Facebook page you create for your business will inform prospective customers about your business, its mission, and what you offer. If you’re nervous about setting up a page, it’s actually quite easy. Facebook provides templates, so you just choose the one that works best for you.

Upload a profile image that includes bright colors and an easy to read logo. Include contact information like a phone number, email address, and website (if you have one). If you serve customers locally, include your location or physical address as well.

The About section will allow you to give background information on your company’s mission, history, and products/services. It’s vital that people know what you do! Tell them what makes your company unique.

A cover picture is your brand’s initial impression. Evoke an emotion or inspire action, like taking advantage of a seasonal sale. Take a snapshot of your product in action, your business, your staff, or your current deal. Be sure to fill in all of the contact info fields.

2. Match your target demographic to Facebook users.

Some social media networks have more active audiences than others. You can match your target audience’s interests, values, beliefs, and personality to the social media platforms you’re considering.

For example, Millennials love Facebook. With over 290,000,000 users, the platform is worth exploring for all age groups. On the other hand, if you want to reach adolescents, try TikTok, where 25% of users are aged 10 to 19.

3. Examine your competitors.

Your target demographic is likely on Facebook if comparable companies have significant followings and get many comments and likes. After all, your competitors’ customers could be yours! Just start posting.

However, if your rivals aren’t on Facebook, it’s probably not for you. On the other hand, if numerous clients say they’ll follow you on Facebook, it means there’s untapped potential in your industry.

4. Customize your CTA button.

At the top of your Facebook page, you can customize the CTA button to encourage your followers to take a specific action. Other CTA considerations include:

  • Vanity URLs: After 25 followers, you may obtain a branded URL, which helps to further brand your business page.
  • Videos: Posts with videos get more attention and interaction than posts with only text. Facebook videos immediately play, making them much more appealing.
  • Text Posts: Utilize text-only postings to poll your followers or create discussions. If you include a link, it will display a sample of the website, grabbing more eyeballs than text-only posts. Use them to promote a bargain or a blog article.
  • Photo Postings: People notice photos on Facebook while looking through their feed. Photos are easier to publish than videos and have a higher possibility of interaction.
  • Phone Videos: These are natural and may help viewers connect. Showcase new items, behind-the-scenes shots, and Q&As through video. Go live to interact with the audience in real-time.
  • Stories: Instead of creating a status update, share a story. Facebook users are more interested in a business or product after seeing it in their stories, according to Facebook. Stories are suitable for informal content. Post exciting questions and polls to keep folks interested.

5. Be human, not pushy.

Your customers come for what you can offer them, but they remain for your human-like interaction with them on social media.

Consider Facebook to be a brand extension. You may still upload promotional material, but it should be mixed in with lots of compelling, non-promotional content to attract Facebook fans. And remember to respect their privacy as much as possible.

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Interview with Doug LaBahn, Chief Marketing Officer of Cin7 https://www.smallbiztechnology.com/archive/2022/04/interview-with-doug-labahn-chief-marketing-officer-of-cin7.html/ Thu, 28 Apr 2022 14:15:20 +0000 https://www.smallbiztechnology.com/?p=62156 Recently, I had the opportunity to ask the chief marketing officer at Cin7, Doug LaBahn, about his take on tech in small business. What software is essential for small businesses looking to scale? If a small business owner is looking to scale their business, a cloud-based solution is the top investment they should make. Cloud-based […]

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Recently, I had the opportunity to ask the chief marketing officer at Cin7, Doug LaBahn, about his take on tech in small business.

What software is essential for small businesses looking to scale?

If a small business owner is looking to scale their business, a cloud-based solution is the top investment they should make. Cloud-based solutions allow businesses to gain full control over their inventory and orders and visibility into the supply chain and third party partnerships. It also offers a variety of integrated applications that businesses can install or remove based on their needs at any given time. Cloud-native software also stores all data in one system, enabling end-to-end visibility to everything from available products, accounting, warehouse management, in-store point of sale technology and much more. By giving business owners maximum flexibility and the ability to scale seamlessly, this investment will ultimately allow businesses to better serve their customers and get products into the hands of consumers faster. 

How can software or remote sourcing options allow businesses to reduce overhead costs?

Software not only simplifies and streamlines business processes, but it also automates many tasks and operations that suck up crucial employee time. This frees them up to focus on more value-added tasks to help grow the business and enable higher job satisfaction. Modern technologies allow you to integrate effortlessly with third-party logistics providers, which can help reduce overhead costs like the burden of renting your own warehouse and hiring employees to staff it, especially amid global labor and warehouse shortages plaguing the industry. Software solutions also use automation to minimize the number of mistakes made with manual processes, saving unnecessary costs that can eat away at a business’s bottom line.

For example, Cin7 customer Peta + Jain implemented software to help scale the business, reduce manual error, and make the best use of the resources available to them. Once they integrated the system, Peta + Jain was able to save hundreds of hours and over $130k per year by utilizing an accounting software integration and online marketplace and shipment applications to help bolster the company’s online presence. Another positive of the technology is that the company gained access to high-quality analytics and reporting, allowing them to instantly place inventory in any of the company’s multiple channels, see sales throughout different regions, and accurately forecast and plan for the future.

How important is program compatibility with mobile devices?

Ensuring that business programs are compatible with mobile devices is extremely important because modern product sellers need to be able to do things on the go. For example, they should be able to make sales, access inventory anywhere in a store or warehouse, fulfill orders at the touch of a finger, and have visibility into the entire business no matter where they’re physically located.

In the past, legacy systems only allowed for software to be accessed on desktop computers, but now the possibilities are endless. Mobile devices can help you offer a better customer experience – whether it be through the speed of which an online order is fulfilled or supporting customers with in-store purchases.

What kind of software metrics should programs provide businesses?

Cloud-native software provides analytic and reporting metrics, allowing businesses to gain visibility into sales by region, channels and time period. You can also have control over things like taxes, compliance-related filings and all accounting record keeping. As a result, businesses can use these reports to plan cash flow with clearer insights into quick- versus slow-moving product, expenses based on historical data, seasonal trends, and more – removing the guesswork from finances and allowing business owners to focus on functions that will help them grow and reach more people.

What is the most important tech upgrade a small business should make?

Implementing an integrated, flexible, and scalable cloud-native software platform should be a top priority for small businesses because the opportunities that come with these technologies are endless. Many small business owners are using or have used disjointed, manual systems for operations such as accounting and inventory management; but these legacy systems often involve a lot of user error, avoidable mistakes, and use up countless hours that could be spent elsewhere. Investing in an end-to-end technology that consolidates and connects all business departments and data will allow you to scale, better serve customers, speed the time it takes to get orders into the hands of consumers, and enhance employee productivity and satisfaction.

Do you prefer desktop or online software applications for your business?

We prefer online software applications because they allow employees to work from anywhere, which is essential in today’s digital world. They also keep all data backed up and automatically stored – ensuring maximum productivity – allowing employees to focus on the work at-hand, rather than troubleshooting tech issues that are often associated with desktop programs.

How does your company focus on being sustainable?

We operate in a flexible work environment that is very supportive to remote working, virtual instead of in-person team meetings, and virtual customer meetings which reduces our carbon footprint and lowers travel times for our team members. In addition, we support and encourage our customers to put a high priority on sustainability and feature positive accolades on our most sustainable customers making them role models for all our customers to follow.

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4 Business Tech Solutions That Will Help Your Company Grow https://www.smallbiztechnology.com/archive/2022/04/business-tech-solutions.html/ Tue, 19 Apr 2022 11:35:11 +0000 https://www.smallbiztechnology.com/?p=62105 Entrepreneurs have various means of imagining business ideas into reality. But the desire to take established ventures and expand them is practically universal among business owners. Whether growth means opening more locations, adding additional products, or reaching new customers, leaders prefer to be on the move. Business tech solutions must sustain this characteristic to even […]

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Entrepreneurs have various means of imagining business ideas into reality. But the desire to take established ventures and expand them is practically universal among business owners. Whether growth means opening more locations, adding additional products, or reaching new customers, leaders prefer to be on the move. Business tech solutions must sustain this characteristic to even be considered viable.

Technology is one of the tools that help companies broaden their horizons. Most founders realize the need to start out with basic tech solutions, such as security and productivity applications.

But there are other types of software and platforms that can facilitate your company’s growth strategy and streamline costs. Let’s discuss four of those solutions.

1. Information System Monitoring Apps

As your business grows, the amount of data you collect, store, and use increases. So do the company’s technologies and processes required to collect, transform and process all this data.

These growing complex info systems require something more. But complex info systems require something more advanced than human oversight.

AI-backed applications, such as data observability tools, track the reliability of data within intricate data pipelines. You’ll gain visibility into whether the information is flowing well throughout your organization. When there are glitches with specific data moving between applications in the pipeline or performance problems, you’ll get alerts.

Observability tools also reveal where data processing costs are increasing and records are missing or don’t match.

You’ll identify and correct issues before they lead to downtime or outages. Your team will have better insights into how to optimize the way the company gathers, manages, and keeps information.

2. Digital Marketing Tools

Surveys show digital advertising now makes up 58% of marketing budgets. Spending on digital marketing is also expected to grow 14.7% in 2022.

These figures represent an overall shift from traditional forms of advertising and media, including television and radio.

Although conventional marketing is still effective in specific markets and with certain demographics, online media can be more efficient. Digital content, including social media posts, videos, and PPC ads, is often cheaper to create and circulate. Online media increases your visibility, reaches new audiences, and creates a brand following.

Furthermore, the turnaround time for campaigns can be quicker since technology simplifies the production and distribution processes.

Content management solutions, design apps, and software that runs ad campaign reports and analytics represent the bulk of that business tech solutions. With these platforms and smartphone cameras, producing and distributing online ad campaigns doesn’t have to be complicated.

While some companies partner with digital marketing agencies, technology makes it easier to do the work in-house. And many online resources exist to help you learn the best strategies and tactics.

3. Cloud-Based Applications

Growing companies need applications that are adaptable and can scale. Software licensed to a single computer doesn’t serve those needs well.

Even if you purchase multiple device-based licenses, complications arise. Installation and data storage logistics consume internal resources and reduce flexibility.

IT staff still need to manage the software installation and removal process and track which assets are taking up licenses. Employees might also store information on separate devices that the applications use. Technical teams have to use more elementary methods of migrating that data, such as USB and external hard drives.

These procedures take more time and introduce risks associated with lost and corrupted information.

By choosing cloud-based applications instead, you can manage software and any linked data more efficiently. Employees have access to applications from any device or location and can store and work on documents in the cloud. IT won’t be spending hours installing and removing software, freeing up time for higher-value projects.

Plus, you can add and track user-based licenses within an online dashboard as the number of employees and locations grows.

4. Mobile App Development Software

By 2024, the projected number of mobile shoppers in the U.S. will surpass 187 million. Mobile commerce, including apps, is also expected to become the dominant means of online shopping among consumers.

Already, 77% rely on mobile apps for in-store price comparisons. Of those that use smartphones to do in-store online research, 71% say these devices are important to their retail shopping experiences.

For businesses with storefronts and physical locations, mobile app development isn’t something that can be ignored.

Consumers are increasingly reliant on apps to enhance their overall experiences with brands. Customers find mobile apps more convenient, whether they’re ordering takeout or researching products and services. Businesses that don’t have them are missing opportunities to communicate, trigger buying behavior, and deliver service.

Mobile app development software provides the resources companies need to create the apps consumers crave.

You don’t need a coding background to make something that looks professional. These platforms work like web design software that allows you to drag and drop features. You can also use app builders to automate customer notifications and create mobile versions of online stores. Some development tools even automate the digital app store submission process.

Get Growing

Business owners see growth as an indicator of success, as well they might.

Today, technology is instrumental in advancing a company’s core competencies, increasing customer reach, and improving or enhancing service delivery. Business tech solutions also help optimize internal resources and processes, preventing downtime and increasing cost-effectiveness.

Choosing tools that support your business’s growth involves identifying opportunities and the platforms that can best facilitate your objectives. Some that are worth looking at are data observability, digital marketing, cloud-based, and mobile app development solutions. These applications not only promote growth but also scale as businesses advance.

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6 Types of New Technologies in eCommerce https://www.smallbiztechnology.com/archive/2022/04/ecommerce-technologies.html/ Wed, 06 Apr 2022 10:35:32 +0000 https://www.smallbiztechnology.com/?p=61985 Innovative eCommerce companies that want to remain competitive need to keep a keen eye on new technologies. These emerging eCommerce technologies may help improve efficiency, support growth, and create more streamlined operations. These technologies are more important in 2022 than ever before, especially as the eCommerce industry continues to grow. Most eCommerce businesses need the […]

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Innovative eCommerce companies that want to remain competitive need to keep a keen eye on new technologies. These emerging eCommerce technologies may help improve efficiency, support growth, and create more streamlined operations.

These technologies are more important in 2022 than ever before, especially as the eCommerce industry continues to grow. Most eCommerce businesses need the right tools and technologies to achieve their goals.

So…what should you be investing in?

Take a look at some of the new technologies entering the eCommerce space. Make a decision for yourself that is worthy of investment based on how you operate your business.

1. Artificial Intelligence

Artificial intelligence (AI) is an interesting type of technology when it comes to its place in the eCommerce world.

Once thought of as a solution for high tech, it’s now more readily available than ever. It allows many organizations to adopt it as a way of minimizing costs and enhancing operations.

AI may help to fill in the one gap that consumers have when it comes to making a decision about purchasing online. It creates the opportunity for virtual assistants to work and connect with consumers in a realistic experience.

That can help with improving personalization and customer service. It increases the connection between the company selling the product and the consumer buying it, filling an all-important gap.

2. All-Inclusive Fulfillment Systems

It’s a fact of eCommerce. The faster you can fulfill orders, the more orders you can take. And that means more revenue streaming into your company’s account.

Yet it can be challenging to keep up with all the warehousing, picking, packing, and shipping needs of a growing business. It can also become expensive, bringing down the profits you make on each item you sell.

Newer fulfillment systems that leverage the latest software advancements have been a huge boon. This is especially the case with startups operating on limited capital.

These systems are typically offered on an outsourced basis, as in the case of third-party logistics (3PL) providers. These providers can have technology that can help with warehouse management, order management, and product information management. They can pull it all together in one spot making an eCommerce retailer’s life much easier.

As a complete eCommerce solution, Tradefull points out that automation through those types of tech is making warehousing more efficient. As a result, this is helping retailers get products to customers faster and faster.

3. Hyper-Personalized Experiences

Hyper-personalized experiences piggyback on the use of AI in eCommerce environments.

AI can help to gather information about shoppers during their visits. That data proves valuable because it can then be used to create personalized experiences for customers.

Consumers desire a personalized experience that speaks directly to them and values their time. Likewise, a tailored experience like this also allows companies to present consumers with more of the products they are likely to want, improving sales.

The adoption of hyper-personalized experiences through the use of AI can empower eCommerce brands beyond the competition. As a result, it creates an opportunity for a one-of-a-kind experience that consumers desire.

4. Voice Assistants

There’s no doubt that checking the weather or playing music using a voice assistant like Google or Alexa is the easy way to go.

Voice assistants like this can also directly contribute to the needs of eCommerce businesses. Consumers want to rely on their devices to help them make purchases, especially when buying online.

In an eCommerce environment, consumers want to ask their voice assistant of choice to help them find what they need. That may allow companies to set up tools that also allow repeat purchases.

All the consumer has to do is to ask their voice assistant to purchase a specific product from the store of their choice. Many of these assistants remember past purchases. Additionally, they may even help with marketing products by sending reminders to consumers to buy again.

5. Chatbots

One of the concerns for many organizations in managing their eCommerce operation is being accessible to customers 24 hours a day.

It’s simply impossible to do this without the use of technology. New technology, such as AI chatbots, is working to provide a solution.

These more advanced chatbots allow consumers to type their messages directly to the company. The chatbots respond with reasonable questions and can retrieve customer information, product shipping data, and even product information, answering most of the consumers’ questions.

The benefit here is in improving customer service. Consumers get the information they need whenever they need it, even in the middle of the night. That leads to increased sales.

At the same time, eCommerce companies don’t need to pay the high cost of using people to answer those questions. This type of technology has improved significantly so that it creates a more personalized, realistic experience for the consumer while gathering data and supporting the needs of the company.

6. Augmented Reality

Unlike at a brick-and-mortar store, consumers have no way to look at a product from different angles, handle it, try it on, or otherwise explore it.

Augmented reality (AR) opens the door for this opportunity. While it has a long way to go in terms of texture and truly experiencing what a product is like, consumers can use AR to visualize products more realistically before they make a purchase. They can try on clothing virtually. They may be able to place furniture in their living room to see just how well it would fit.

AR is rapidly changing and morphing into a valuable tool for many eCommerce businesses. It’s also a fantastic tool to embed into social media to help build brand recognition and help encourage sales.

Technology Continues to Improve eCommerce Success

Business owners looking for ways to grow and build their operations may need to pay close attention to new technology like these.

Not only can technology help to create new opportunities for sales and better customer service, but it may also provide opportunities to streamline costs, improve operations, and improve efficiencies throughout the company.

In the growing eCommerce industry, it’s essential to have every possible tool available to ensure the best possible return on every sale made.

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How to Use AI Within Your Marketing Strategy https://www.smallbiztechnology.com/archive/2022/03/ai-marketing-strategy.html/ Thu, 31 Mar 2022 12:50:19 +0000 https://www.smallbiztechnology.com/?p=61918 Technology and marketing are already two well-integrated fields of business. Their combination allows companies to promote products and services on the internet. Automating routine, time-intensive tasks such as emails and social media posts is another great use of AI tech in any marketing strategy. In fact, the entire field of online marketing wouldn’t exist if […]

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Technology and marketing are already two well-integrated fields of business. Their combination allows companies to promote products and services on the internet. Automating routine, time-intensive tasks such as emails and social media posts is another great use of AI tech in any marketing strategy.

In fact, the entire field of online marketing wouldn’t exist if it wasn’t for technology. But up until recently, most of the tech influencing marketing was simply a tool. A human had to decide how to use that tool, what it should do, and how it should function.

Recently, that has begun to shift.

Artificial intelligence has started to find applications in the marketing world. While it’s still very much in its infancy, AI is quickly becoming a popular option for many marketing activities — if you know how to use it.

The Benefits of AI in Marketing

Before considering specific applications of AI in marketing, it’s worth taking a minute to lay out why a marketer should consider doing so in the first place. After all, marketing is a business activity. As such, marketers should only apply technology if it has a specific (and profitable) outcome.

So, how does AI benefit marketing? To properly understand that, it’s important to differentiate the concept of artificial intelligence from other forms of modern technology. For instance, things like data collection and automation aren’t necessarily AI.

According to Demis Hassabis, the CEO of Google’s AI acquisition DeepMind, AI is the “science of making machines smart.” In other words, when you give technology the ability to make decisions based on the information that it’s given, it becomes artificial intelligence.

Marketers can apply technology that doesn’t just operate digitally but can perform tasks and functions on its own. When they do, it has a number of powerful benefits.

  • AI can have a dramatic effect on the efficiency of an organization. Activities can be truly outsourced and left for computers to handle.
  • The use of AI can also impact the quality of your work. It does this by maintaining strict standards and providing a sense of consistency and predictability to your outcomes.
  • AI has proven itself capable of lead generation. It accomplishes this through things like increasingly sophisticated chatbots and virtual assistants.

From efficiency to quality to lead generation, AI can have a big impact on how effective a marketing campaign can be. One question still remains, though. How can you incorporate AI into your marketing strategy to start benefiting from these advantages?

How to Use AI in Marketing

AI is an exploding field. As such, it can take a little bit of work to uncover its most beneficial applications in an area like marketing. Nevertheless, there are plenty of ways that AI can make a difference.

Here are two of the best areas to explore. Start here to discover the various ways that AI can impact your marketing strategy in the months ahead.

Use AI in your content.

Make no mistake, AI isn’t at the point where it can flawlessly mimic a human’s inherent creativity. Nevertheless, it is still possible to employ AI when it comes to creating content. This is especially true if you find that you’re generating things that are more mundane and have a predictable format.

For instance, consider MarketMuse, a company that develops AI-powered content optimization tools. They point out that popular online publications are already using AI “in various low-level ways.” They also add that companies often do this with data-heavy content that tends to follow a highly structured format.

Nevertheless, the opportunity to use AI to create content is certainly becoming a reality. Not only that, but its growing capabilities can apply to content creation. This works in many different ways, from machine learning to automated reasoning, and beyond.

Use AI with your data.

Data and analytics are already one of the most powerful ways to apply technology in marketing.

However, adding AI into the mix can create a synergistic effect. According to the marketing text and analysis tool Monkey Learn, “Using AI-guided systems in your data analysis allows you to automatically clean, analyze, explain, and ultimately visualize your data.”

This application of AI can transform multiple areas of your marketing. For instance, by applying artificial intelligence to your current marketing data, you can identify gaps and issues. Addressing problems is suddenly much faster and simpler.

In addition to cleaning up problems, AI-driven data analysis can help you find potential opportunities.

This can come from areas that you thought were successful but still have more room for growth. It can also come from completely new considerations that you wouldn’t have been aware of without a thorough analysis of your data. You can even use this kind of data analysis to help you better understand your customers and create more effective buyer personas.

The time to embrace AI marketing is at hand.

Using tech in marketing is nothing new. However, many marketers are still cautious about the idea of applying artificial intelligence.

This hesitation may have been warranted in the past when AI was still too underdeveloped to help in the high-pressure marketing world. But the situation is changing as AI continues to increase its capabilities and more third-party software solutions incorporate AI into their tools.

All that remains is for marketers to find the tools that can help their particular situation and then create a strategy that allows them to tap into the powerful benefits of AI. This shouldn’t be done five or ten years in the future, either. It’s time to start right in the here and now.

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If You’ve Been Afraid to Hire Globally, 3 Factors Might Change Your Mind https://www.smallbiztechnology.com/archive/2022/03/hire-globally-three-factors.html/ Tue, 29 Mar 2022 18:40:25 +0000 https://www.smallbiztechnology.com/?p=61903 Every business has difficulty now and again with hiring. Maybe you’re having trouble filling open positions, or maybe workers are inflating salaries due to intense competition for qualified workers. Whatever your current or future hiring problems might be, looking internationally is a strategy worth considering. A willingness to hire globally could be the next best […]

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Every business has difficulty now and again with hiring. Maybe you’re having trouble filling open positions, or maybe workers are inflating salaries due to intense competition for qualified workers. Whatever your current or future hiring problems might be, looking internationally is a strategy worth considering. A willingness to hire globally could be the next best step to exponential expansion.

But wait, aren’t global labor markets off-limits to small and medium-sized companies?

Thankfully, international workers are more accessible than ever due to modern technology and third-party services. So if you’ve never considered looking overseas to solve your local talent issues, here are three reasons why you should.

1. Technology can bring the world to you.

Moving into the global market doesn’t necessarily mean going through the process of opening up a location overseas.

Sometimes thinking internationally is as simple as opening up your hiring pool to remote workers in other countries. And the best part is that technology has come a long way in this endeavor. Hiring individuals from another country no longer requires relocation, visas, or sponsorships. Depending on the position, you can hire and onboard remote contractors and employees online.

Technology is also a huge asset when it comes to finding quality remote workers in the first place.

There is a multitude of specialist companies that can post your job listing in the countries that you choose. After that, your preset filters can forward your best options without overloading your inbox.

The explosion of individuals who work remotely has also brought with it innovation in collaborative software options.

In the past, the notion of having a team of people work together and never be in the same room was outlandish. Nowadays, assigning tasks and sharing workflow materials is as easy as clicking a button or creating templates. Meeting and conferencing software automatically adjusts for individual time zones and can record conversations for future reference.

So if you believe job-specific limitations are preventing you from hiring global workers, you might investigate what software is available. Sure, there’s no getting around certain location-dependent jobs such as package delivery or building construction. However, some job categories previously considered to be solely in-house might be more adaptable than you think.

2. You don’t need international HR expertise.

Some small business owners don’t consider acting on overseas hiring options. One reason is that they assume they’ll need international expertise to do so. And while international workplace differences and labor regulations can genuinely be a pain, there’s good news. All that administrative hassle doesn’t have to be your problem if you outsource it.

If you only want to hire global remote employees — as opposed to setting up shop abroad — you will need an employer of record (EOR). This is actually not a recommendation. It’s a requirement if you do not have a legal presence established in the country of hire.

What does an EOR do?

An EOR works by creating its own legal presence in multiple countries. Once they’ve done that, they offer the service of hiring employees on behalf of companies around the world.

So let’s say you want to hire a remote worker from Brazil. You would engage an EOR to be their employer on paper even though the worker performs services for you.

An added benefit of using an EOR is that the liability for international reporting and regulations is off your shoulders. If you do not file reports correctly or employer taxes are paid late, it is the responsibility of the EOR.

A situation where you might engage an overseas worker and not be forced to use an EOR involves independent contracting.

When you hire an independent contractor rather than an employee, there are no requirements to have a legal presence. This doesn’t mean you have to navigate international regulations on your own, though. In these instances, you can hire a professional employer organization (PEO).

A PEO operates similarly to an EOR in that it can handle administrative setup and payment functions. The major difference between the two is responsibility. If an error is made with reporting or payment, the PEO can help resolve the issue. However, you are ultimately on the hook for fines and penalties.

3. You gain options to fill in your talent gaps.

Competition for quality employees and contractors is stiffer than ever.

Does it seem like your open positions are destined to stay that way due to a lack of qualified candidates? Maybe qualified individuals in your area are in such demand that they are out of your price range.

To solve this problem, you might be tempted to settle for subpar hires. Sometimes these individuals grow into the positions, and everything works out fine in the long run. When it doesn’t work out, however, you’re looking at turnover that is costly from both a monetary and team morale perspective.

Expanding your search radius internationally can be either a long-term or short-term solution.

Let’s say your firm has a series of projects that require engineers, and you have been coming up short locally. In order to fulfill those needs within budget, you could look for engineering contractors in countries such as Iran or Indonesia.

You can use remote contracting either as a stopgap measure or as a trial run for future employees. If you like the work an individual performs on a single project, you can extend an offer of full-time employment. Getting a better understanding of a worker’s performance before onboarding them can save you time and money by preventing unnecessary turnover.

The world is open to businesses of all sizes.

If you’ve been hesitant to investigate options for global solutions to your hiring problems, it’s important to ask yourself why.

Is it because you think it will be too complicated, expensive, or inapplicable to your industry?

If those concerns are holding you back, there are options and third-party companies available to help. Whether it’s temporary support to get you through a busy patch or a long-term strategy, global hiring might be the best solution for you.

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10 Small Business Tips to Help Owners Succeed https://www.smallbiztechnology.com/archive/2022/03/small-business-tips.html/ Fri, 18 Mar 2022 16:25:37 +0000 https://www.smallbiztechnology.com/?p=61769 There’s no single formula that fixes it all and guarantees your success. However, these 10 small business tips could help you speed up your success journey. The first step has always been to grow and establish your brand as a household name when launching your business. Unfortunately, that doesn’t happen overnight. It’s safe to assume […]

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There’s no single formula that fixes it all and guarantees your success. However, these 10 small business tips could help you speed up your success journey.

The first step has always been to grow and establish your brand as a household name when launching your business. Unfortunately, that doesn’t happen overnight. It’s safe to assume that we are all searching for new ways to improve our business and brands.

Mapping Out a Strategy That Works for You

There’s no particular strategy, plan, or secret that will help you get immediate success. (Sorry to burst your bubble!) However, if you apply these small business tips, you could eventually reach that success bracket and increase your brand awareness.

1. Be specific in your goals and objectives.

Start by breaking your big goals down into smaller ones.

For instance, you can have a 10-year plan, 3-year plan, and a one-year plan. When it comes to small businesses, having specific goals could mean that you have the right direction in your company.

Don’t start by focusing on your 20-year plan yet you haven’t completed your quarterly objectives. That only means you might not even finish the first year.

2. Build a network.

No business succeeds as a standalone.

Truth be told, being a business owner is an isolating experience, especially if you are a solo business owner. But don’t let that deter you from connecting with other businesses.

In fact, staying connected with the larger community could catapult your business to the next level.

3. Create your vision.

Every employee you hire, product you develop, and marketing campaign you unleash should spring from the vision in your business.

Create a deep sense of what this business is about, then make sure every decision you make aligns with the idea.

Typically, it’s tempting to say “yes” to every opportunity that comes your way, but if it’s not in line with your vision, you’ll lose valuable time, money, and effort.

4. Be patient.

One of the significant challenges any small business owner will face is impatience.

Focus on the foundation and a steady improvement to your systems. Then and only then will your business start to witness growth.

5. Hire the right people.

Your team will either build or break your business.

You will need a solid staff to help you achieve your goals, but that doesn’t mean any Tom, Dick, and Harry can work in your company. By hiring the absolute best people, you can ensure steady and fast growth in your business.

If there’s one thing you should take seriously in all these business tips, hire the right people.

6. Trust your team.

You’ve established that your team is the best you could hire. Now it’s time to understand that there’s no room for ego in management.

You’ve hired them to help you grow your business. So…let them! There’s nothing worse than a small business owner who doesn’t believe he could make a mistake.

Trust your team and their unique capabilities.

7. Minimize your risks.

Unfortunately, taking risks is part and parcel of business, especially if you want your business to grow.

More importantly, it’s virtually impossible to control everything. However, there’s a limit to how much risk your business can handle externally and internally.

An excellent way to manage your risks is to talk to an insurance company provider. Such companies could potentially help your business grow without taking all the risks.

8. Be adaptable.

These small business tips wouldn’t be complete without pointing out that your business should be adaptable.

Successful startups always have one thing in common. It’s the ability to switch directions almost instantaneously to respond to changes in the market.

By changing and adapting, you are able to compare different approaches and identify which one works best for your company.

9. Invest in marketing.

Marketing is the heart of every successful business. How else will your business grow?

As a small business, I’m sure your budget is fixed. But that shouldn’t stop you from marketing your company.

Take advantage of budget-friendly marketing strategies, such as social media marketing and SEO.

10. Find a mentor.

Last but not least, find a mentor.

In addition to networking, you will need someone within your reach who can help you navigate the ups and downs of starting a business. And who better else to do that with than a mentor!

Mentors often have more experience in specific areas, and they can share a lesson or two to help foster your business growth.

Wrapping Up

These small business tips will ensure you are always at your best.

Be passionate about everything in your business. It will show and will also reflect positively towards the success of your business.

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3 Ways to Protect Your Small Business and Keep Data Secure https://www.smallbiztechnology.com/archive/2022/03/keep-data-secure.html/ Mon, 14 Mar 2022 20:10:10 +0000 https://www.smallbiztechnology.com/?p=61721 There have been many cyber threats in the news in recent years. Last year’s Solar Winds and Colonial Pipeline hacks both shook the economy and left many on edge about the future. In more recent history, the threat of cyberwar raised by events in Ukraine has shed new light on how important cybersecurity is for […]

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There have been many cyber threats in the news in recent years. Last year’s Solar Winds and Colonial Pipeline hacks both shook the economy and left many on edge about the future. In more recent history, the threat of cyberwar raised by events in Ukraine has shed new light on how important cybersecurity is for the modern world and the need for all of us to keep data secure.

The concern over securing digital devices and data doesn’t just apply to sprawling governments and massive corporations. It also impacts smaller entities, including startups and small businesses.

If you’re a small business owner, don’t assume that you’re too small to be at risk. Instead, consider these recommendations as simple-yet-impactful ways that you can safeguard your business against the ever-imminent threat of a cyberattack.

1. Find a good IdP.

When addressing cybersecurity, it’s tempting to focus on the devices and the data that you’re trying to protect. However, another critical angle is the people that are using said content.

Both you and your employees must be able to protect their online activity as they access your company’s database. This can be tricky in a world dominated by decentralized application solutions and third-party providers.

Chances are you already have a wide variety of different tools in your tech stack, each of which requires its own login, passwords, and so on.

This is where an IdP can come in handy. Okta defines an IdP or “Identity Provider” as a service that helps to manage digital identities. Companies can utilize an IdP to help give themselves and their employees easy access to all of the tools or areas of data that they have permission to access.

A good IdP gives you an added layer of security — all while streamlining much of the work that goes into logging in and out of different areas of your digital infrastructure throughout the day.

2. Set up a secure network.

It’s important to safeguard your company’s digital devices, but there’s another line of cybersecurity that you should tend to, as well: your network.

The overarching protection of your company’s network is called network security. The Wi-Fi experts at Plume define this as protecting your larger, web-connected network from the threat of infiltration.

There are many ways to do this. For example, you can encrypt your local network, change your router and admin passwords regularly, and set up guest networks for public users.

If you operate in a physical office space, you can address this easily, as you only need to protect one Wi-Fi router.

However, if you’re like many businesses in the post-pandemic era, you likely have employees working from home, too.

If that’s the case, it’s important to take steps to protect your staff’s home networks and routers, as well. You can start by training them to maintain good digital hygiene (more on that further down.) You can also equip them with dependable routers from companies that are known for their security.

Even so, be aware that it is always more difficult to protect your networks and keep data secure when your employees are working from different locations.

That’s why, along with a safe network, you want to keep your employees’ individual activities as safe as possible, which brings us to our last point.

3. Institute good digital hygiene.

Your data is only as safe as you are when you handle it.

Consider the example of an old-fashioned bank vault. A financial institution might have a vault with thick walls and massive locks. But if an employee opens it up when a thief is present, at that moment, they compromise all of the security that the vault offers.

It’s the same story with data.

You could have an air-tight cybersecurity program in place. But if you or your employees mishandle your devices, it can open up the opportunity for hackers to take advantage of the “door being open,” so to speak.

The best way to avoid this is by instituting good digital hygiene policies. SeaGlass Technology succinctly summarizes this term by explaining that it is the practice of cleaning up both electronic- and information-based assets and keeping them updated.

You can do this in multiple ways.

  • For instance, using strong, secure passwords is ground zero for good digital hygiene.
  • So is organizing your digital assets, like documents, files, and folders, so that you know where everything is.
  • Keeping all of your devices up to date is also critical. This includes installing updates and patches as soon as they’re available.

Digital hygiene isn’t just for the boss. It’s something that all of your employees should be comfortable with maintaining to help keep data secure. Take the time to define what the term means and then train your staff to keep up their digital hygiene over the long haul.

At this point, there are too many cyber threats to keep track of. With so many digital dangers lurking around every corner, it behooves even small business owners to take extra precautions.

The good news is that there are easy ways to do so. Find a good IdP. Secure your network. Train your staff to practice good digital hygiene. It’s little things like this that make the difference when a cybercriminal comes knocking.

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6 Ways to Reduce Distractions In Your Virtual Meetings https://www.smallbiztechnology.com/archive/2022/01/virtual-meetings.html/ Wed, 26 Jan 2022 11:00:03 +0000 https://www.smallbiztechnology.com/?p=61108 Staying focused during a virtual meeting has always been a challenge. As more people have shifted to an at-home work environment, the number of distractions has increased. Interruptions from family members are common. Pets can demand their owner’s attention at any given moment. Even work-related activities, such as answering emails, vie for the attention of […]

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Staying focused during a virtual meeting has always been a challenge. As more people have shifted to an at-home work environment, the number of distractions has increased.

Interruptions from family members are common. Pets can demand their owner’s attention at any given moment. Even work-related activities, such as answering emails, vie for the attention of attendees.

With so many potential distractions out there, it’s wise to take steps to reduce the white noise as much as possible. Here are a few tips to help you do just that.

1. Lay the Groundwork With Tech

In a world driven by technology, your best meeting experience can only be as good as the tools that you use. That’s why, before you start working out clever meeting management techniques, you need to start with the basics.

The tech that you use to host your meeting must be compatible and user-friendly. Make sure everyone knows what program you’re using and, if necessary, any specific versions or updates they might need. In addition, if you meet regularly, consider equipping your team with consistent, company-approved hardware such as headphones or microphones to help them engage easier.

2. Build an Immersive Meeting Experience

Along with consistency, there are tech tools that you can use to help create a more immersive experience. This may seem unnecessary, but the disconnected nature of virtual meetings gives it more clout.

Along with making sure that your team can connect seamlessly, look for ways to improve the overall experience of the meeting.

For instance, the Dolby.io Spatial Audio feature allows attendees to manipulate the digital location of each person attending a meeting. Using options like this can lead to a more realistic experience that captures the attention of your audience for an extended period of time.

3. Coordinate Times Thoughtfully

The timing of your meeting may feel irrelevant in a flexible, work-from-home environment. However, with so much flexibility, it’s easy to set up meetings that do your team a disservice.

If you set a hard time for a meeting, you might be forcing an employee to sit up and focus too early in the morning or at the end of a long day. Instead, use a good meeting app like Doodle to find the best times so that everyone can bring their A-game.

4. Educate Your Attendees

Once you have your tech in place and your meeting scheduled, it’s time to find ways to improve everyone’s focus during the actual event. One way to reduce distractions is by educating your meeting members. You can do this in multiple ways.

For instance, start by making sure that everyone in attendance is aware of why the incoming information is important for them. This helps in two ways. First, if anyone doesn’t need to be there, you can excuse them. Second, everyone who does stay knows why they should pay attention.

You can also educate your attendees in more general ways. One good option is to spend time sharing resources about how ineffective and unproductive multitasking is. This can help your team resists the temptation to split their attention during a meeting.

5. Set Expectations Up Front

Along with educating team members, consider what expectations may be worth communicating upfront.

If you have a larger group, explain the need for everyone to mute their microphones when they’re not talking. Detail how to use things like Zoom’s “raise hand” function if someone wants to talk. Basically, provide a sense of structure for how the meeting is going to go and then let everyone know about it.

It’s also a good idea to set clear time boundaries before the meeting starts. Even if you don’t stick to them perfectly, having these in place can help everyone focus “while the clock is ticking.”

Setting these kinds of expectations can help you maintain control of a meeting. It avoids wandering off topic and gives you the ability to help everyone stay engaged and interactive.

6. Embrace Asynchronous Meetings

As a final tip, remember to limit your in-person meetings whenever possible. Some meetings are essential. Others are extracurricular. With virtual meetings, it’s wise to avoid the latter as often as possible.

One way to do this is by utilizing asynchronous meetings. According to Associations Now, asynchronous meetings follow a format where instead of allotting a specific time for a live meeting, participants review materials, watch pre-recorded content, and answer questions on their own time.

An asynchronous meeting occurs over the course of hours, days, and even weeks. It doesn’t require consistent attendance and is a great way to answer less urgent or complicated agenda items.

While convenient, asynchronous meetings do require understanding and a steady hand at the tiller. Take the time to educate yourself and your team about how to use asynchronous meetings effectively.

There are many ways to reduce distractions in a virtual meeting setting. Start by getting the right tech to create a seamless, immersive experience.

From there, make sure to educate your attendees and set clear expectations. Use apps to coordinate and find times that work for everyone, as well. Do your best to eliminate unnecessary in-person meetings, too, by turning them into asynchronous alternatives.

If you can set the stage for your team to focus, you can find ways to have distraction-free meetings, even in a virtual environment.

Image Credit: Vlada Karpovich; Pexels; Thanks!

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A Metaverse-Ready Digital Identity https://www.smallbiztechnology.com/archive/2022/01/metaverse-ready-identity.html/ Mon, 24 Jan 2022 10:25:55 +0000 https://www.smallbiztechnology.com/?p=60911 The Metaverse is a new frontier for privacy, trust, and identification, a permanent virtual world that includes data, money, and profiles. With the advent of the Metaverse, it’s more crucial than ever to have a portable and composable digital identity. One that protects privacy and security in the quickly evolving Web 3.0 environment. One that […]

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The Metaverse is a new frontier for privacy, trust, and identification, a permanent virtual world that includes data, money, and profiles.

With the advent of the Metaverse, it’s more crucial than ever to have a portable and composable digital identity. One that protects privacy and security in the quickly evolving Web 3.0 environment. One that not only verifies your identity and access but also acts as a non-custodial cache for your virtual assets.

A New Paradigm for the Metaverse

Consider this. In the Metaverse, you may pick from an endless number of avatars.

It’s not at all like real life, where your face reveals a lot about you. Instead, you’ll need a more intangible way of establishing who is behind the façade.

This applies to both consumers and suppliers.

The stakes will be considerably more significant in this new digital universe than in present social media venues. Parents, for example, want to know about their kids are playing video games, whether it’s with other youngsters or at least aware if they are.

Why not purchase a virtual property? How can you be sure you’re not dealing with a shady character? Is it money laundering? Or possibly a counterfeiter’s NFT art?

In short, we need to verify that these entities are who they claim to be. Moreover, the Metaverse generates more personal data than ever. Consequently, users will want to know that their data is secure and entirely theirs.

New Models and Technologies

Luckily, Self-Sovereign ID already allows this (SSI). In addition to the trustworthy IDs, installing Zero-Knowledge Proofs and an underlying blockchain make SSI fully enforceable (ZKPs).

Essentially, ZPKs allow one party to check the accuracy of data from another without disclosing personal information. Decentralized Identifiers (DIDs) and encryption protocols allow for the creation of cross-platform SSIs.

Users will need to transact with the digital economy in any online world.

The ability to produce, acquire, and sell from virtually anywhere will be a key element of this new universe. With SSIs, you’ll always have the same consistent, portable identity, no matter where you are. No matter what you’re doing, or who you are.

Web 2.0 is a centralized monopoly of huge tech businesses gathering user data, whereas Web 3.0 flips that concept. Instead, the Metaverse will allow people to claim ownership of digital assets, including personal data and identity.

In the present Web 2 context, you can’t utilize your Google identity in an Apple AAPL 0.0 percent owned service. And vice versa. Users must create separate accounts for each platform they desire to use.

With SSIs and other legitimate company’s use of verified credentials and encrypted communication protocols, you may avoid these vulnerabilities entirely. This eliminates the need to enter personal information to access various areas and services repeatedly. This new paradigm requires confidence in the emerging Metaverse’s various worlds and their inhabitants. This is especially true for startups.

How the Metaverse Looks

The options are endless.

Online games, for example, will no longer be closed environments. An object obtained or manufactured in one planet may be transported to another or sold directly or indirectly off-platform.

You may buy from any merchant with a single click, yet you only need to submit your information once, and it’s completely confidential. You may even show that you have enough money to complete a transaction, like purchasing property, without exposing your balance.

It’s not only about opportunity; it’s about security. All present internet issues will inevitably migrate to the Metaverse, but with far higher stakes.

People wouldn’t believe that an accidental click may take your assets and virtual land on a malicious website. Neither would they believe it for a SIM switch assault.

The new system must be foolproof, such that you cannot even confirm the transaction if the other end is incorrect. It shouldn’t matter whether it’s due to deceit or user mistake.

Always Yours

An individual’s identity links to values such as crypto, in-game goods, and other NFTs. It will be easy to use for physical and digital services, such as Uber UBER +2.6 percent.

In addition, no one will tie it to a specific physical item like a phone. By just being who they are, a user’s biometric data will validate their identity on the blockchain. The data will provide them access to their assets. No one’s property or information is in danger by using any interface for the same goals.

This is good news for small businesses.

We’re talking about a future where your cloud vault is mobile. You will be linked to the Metaverse whether you are “in” it or not. There will undoubtedly be many more virtual solid world possibilities. But now there will be a concrete “link” to where we are today.

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High Cost of 5G Tech Delays: Small Businesses https://www.smallbiztechnology.com/archive/2022/01/5g-tech-delays.html/ Fri, 21 Jan 2022 11:15:37 +0000 https://www.smallbiztechnology.com/?p=60892 Once 5G cellular networks are permitted to take root, they have the potential to revolutionize the U.S. economy in ways we can’t imagine. That is just one of the consequences of implementing 5G, the latest technology for wireless communication. In ways that most of us can’t imagine right now, we will be impacted. There was […]

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Once 5G cellular networks are permitted to take root, they have the potential to revolutionize the U.S. economy in ways we can’t imagine.

That is just one of the consequences of implementing 5G, the latest technology for wireless communication. In ways that most of us can’t imagine right now, we will be impacted.

There was a mandate for the Federal Communications Commission (FCC) and cellphone operators to postpone a statewide deployment of the service. That is until early next year due to a last-minute complaint by the Federal Aviation Administration (FAA), and additional arbitrary FAA interventions and delays may be on the way.

The FAA is concerned that the 5G deployment would cause difficulties with altimeters on certain flights.

Last week, the FAA issued a directive. This mandate states that the 5G network’s rollout would cause delays in plane schedules, then the agency could take further action. A Senate Commerce Committee hearing was convened. United Airlines CEO Scott Kirby said in the hearing that the interference could cause a delay in up to 5% of their planes’ schedules.

On the other hand, the agency’s concerns may have more to do with interagency intrigues than with safety. Or with how small businesses will work around these things.

Regulatory Complaints

The FAA’s complaint comes at the culmination of a lengthy investigation that started more than a decade ago. The FCC started planning for the transition to 5G seven years ago. Those preparations included a slew of tests to verify that 5G networks wouldn’t interfere with adjacent spectrum users.

The issue with the delay is that the advantages of a statewide 5G network are massive. Aside from allowing us to download services faster than we can now. That is to say, downloading a movie will go from seven minutes to six seconds. The lightning-fast connection would enable all sorts of other business applications to emerge. Our lives will improve in ways that many cannot yet imagine.

It is, for example, a crucial step for self-driving automobiles.

Delaying the widespread deployment of 5G will be very costly. One researcher predicts that the advantages of 5G deployment would total $300 billion over the next six years.

AT&T and Verizon started rolling out the service in congested metropolitan areas in 2019. They had expected to roll it out statewide within a month. Both companies have spent tens of billions of dollars acquiring bandwidth. They are constructing the requisite towers and other infrastructure for the network’s deployment. For example, Apple and Samsung have released a new generation of phones that can connect to 5G networks.

The FCC Engineering Team

The FCC’s well-respected engineering team looked into the new technology’s potential repercussions. The team found no reason to suppose it would interfere with altimeters. And it is the FCC, not the FAA, that is in charge of this. That’s a good thing since the company’s workforce training is precisely what the company wants to do.

On the other hand, the most significant project of the century is years behind time and billions of dollars over budget, with no end in sight. And what is the project you ask? It is the FAA’s Nextgen Air Transportation System, which aims to enhance navigation and capacity at U.S. airports.

Six former FCC Commissioners recently signed a letter expressing their surprise that the FAA voiced this complaint. This complaint was very late in the process. The complaint is urging the two agencies to work closely together to fix the matter promptly.

Delaying 5G deployment has an equality problem. For now, those in vast urban regions get 5G. Meanwhile, others in the comprehensive center of the nation are still waiting. And, in addition to deepening the digital divide, the delay also hurts the few who have it. So, without a large client base, the apps that rely on it will be unprofitable.

The FAA’s last-minute action reflects a more significant regulatory challenge. The challenges are within agencies as they struggle to consider responsibilities. They consider the costs and benefits of activities that may extend beyond their own smaller authority.

5G and the White House

The White House should be more proactive in resolving this disagreement. It seems that it has attempted but failed to arbitrate it.

Part of the difficulty is that it has yet to officially designate an Administrator for the Office of Information and Regulatory Affairs. The Office of Information and Regulatory Affairs is an office inside the Office of Management and Budget. The Office of Info. and Reg. Affairs is entrusted with monitoring regulatory actions and acting as a traffic policeman for interagency conflicts.

It’s difficult to exaggerate the significance of 5G to our country’s future living level. More delays would cost American families dearly by postponing technologies. Technology that might enhance their health, safety, convenience, and living standards.

These infighting squibs may just be small business irritations. Or, worst-case scenario, they may jam up things for good.

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Small Business Technology Levels the Playing Field https://www.smallbiztechnology.com/archive/2022/01/small-business-technology-levels.html/ Thu, 20 Jan 2022 10:25:38 +0000 https://www.smallbiztechnology.com/?p=60870 The increased tactic of people rallying technology for small companies to help them survive has been one of the bright spots of the pandemic. The New Year will see technology geared to small business efficiency and the bottom line. The pandemic wreaked havoc with small retailers. But online ordering software and delivery innovations have offset […]

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The increased tactic of people rallying technology for small companies to help them survive has been one of the bright spots of the pandemic.

The New Year will see technology geared to small business efficiency and the bottom line. The pandemic wreaked havoc with small retailers. But online ordering software and delivery innovations have offset the loss. (Somewhat.)

A small business can especially benefit from new tech as the tax season arrives. Turbotax may not do the trick. However, once things start to look good, how can those enterprises not only remain afloat but also capitalize on the momentum they’ve built?

Small firms may grow to stay up with larger enterprises and even beat them at their own game with the help of technology and inventive methods.

In general, they should seek to reinvent and rethink their companies in a few key areas, all of which should eventually function together to provide a seamless consumer experience.

Experiences in a physical showroom that are one-of-a-kind must go hand-in-hand with an online presence.

1. Location of Inventory and Logistics

How are customers interacting with your inventory? Even before Covid-19, a part of the market would visit conventional brick-and-mortar stores to examine, touch, and try on things before choosing to purchase them online.

The epidemic has effectively erased any difference between purchasing online and in-store presence. It may take years for consumers to embrace the concept of returning to a shop to explore and buy in the same manner they did before.

Instead of fighting this trend, small businesses could embrace it to create a unique retail experience that appeals to consumer aspirations for convenience and improved safety.

What if we turned the conventional retail model on its head to effectively navigate a new normal? In that manner, we have something that is instantly possible and potentially lower costs. In other words, more efficient and more in line with what contemporary clients are used to.

While the brick-and-mortar model still reflects what most customers want from a small company, it also marks a transition. The movement toward a lower cost-per-square-footage approach is in the works. It helps meet expectations from consumers to emphasize high-visibility displays of merchandise held elsewhere — for less money.

A retailer who survived the pandemic should consider unique showroom space. Something intimate, where customers can easily find the products they want. Deliver products quickly, within 24 hours if possible. Ship from warehouse space, which is much less expensive to lease.

2. Technologies Powered by the Internet

Small firms will need to embrace technology more than ever under this paradigm.

They should think about marketing and customer involvement. That is to say, but consider the sorts of technological solutions that the world’s top firms are using to help them run their operations. What they use to run more efficiently and provide their consumers with cost-effective products and services.

Since the introduction of Covid-19, the same technologies that have helped firms survive you can now actively exploit. You can extend as part of the business strategy.

It eventually becomes about the confluence of online purchasing and things like live chat versus a live operator on the other end of the phone. Like employing specialized small business technology for a specific purpose. It’s all about finding software and services that function together and link as part of a bigger company plan from a business growth standpoint.

We are integrating such digital solutions into more conventional business procedures. On the other hand, it may be a terrific way for a small firm to develop and flourish. Web- and mobile app-based delivery services have been among the most prevalent and profitable enterprises throughout the epidemic. Those services give a model that small companies may follow, whether they want to add delivery services to their present firm or start an utterly mobile one.

In any case, there’s potential to employ the same technological platforms as their multibillion-dollar equivalents in the market, such as telematics.

3. Company Vehicles with Multiple Purposes

For small company owners that currently have car fleets, telematics technology is still primarily focused on GPS position. Beyond that, they’ll be able to see their total operating expenses (TOC) and return on investment for their cars.

There is also the potential to assess staff safety to some level and use data exchange between fleet cars and office applications.

Are the company’s cars employed as part of the business…or as the business itself? Either way, they provide a concrete and relatively straightforward means for a developing or evolving small firm to connect everything. Vehicles using advanced small business technology, such as telematics, may assist in tailoring the customer experience while also saving money.

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Key Trends: 12 That Will Drive Small Business in 2022 https://www.smallbiztechnology.com/archive/2022/01/key-trends-small-business.html/ Wed, 19 Jan 2022 11:20:42 +0000 https://www.smallbiztechnology.com/?p=60846 New business trends are developing as life returns to routine, and recognizing them may help small firms recover their footing. Were you a small business thrown into chaos when the Covid-19 outbreak? If you were hit, you may just now be starting to recover more than a year later. In a post-pandemic environment, small-enterprise owners […]

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New business trends are developing as life returns to routine, and recognizing them may help small firms recover their footing.

Were you a small business thrown into chaos when the Covid-19 outbreak? If you were hit, you may just now be starting to recover more than a year later. In a post-pandemic environment, small-enterprise owners must be aware of the changes and key trends driving business.

1. Empathy and Emotional Intelligence

We cannot overstate the importance of emotional honesty and modeling emotional intelligence.

Empathy is no longer a luxury but rather a valuable tool for coping with life’s and work’s obstacles. You don’t have to know or reveal every detail of an employee’s (or your own) circumstances, but detecting moods or actions and responding with care is appreciated. “If we inquire, ‘How are you doing?’ we genuinely want to know.” Adopt that slogan.

2. Social Media Influencer Marketing

The power of influencer marketing is a key trend that small companies should be aware of if they aren’t already.

Small companies may use online platforms and social media channels such as Instagram and TikTok to communicate their stories and raise awareness and enthusiasm. Influencers of all sizes (even micro-influencers) provide credibility to the article by adding context and endorsements.

3. Large-Scale Business Processes and Systems

Small firms must begin adopting large corporate systems and procedures to succeed in 2022.

What we mean is that small firms should set up toll-free phones, IVR systems, and automation to organize their operations. Act as if they were much more significant than they are. It will be critical to their success if they can do this.

4. Increased Recruitment Efforts

Companies will be able to broaden their recruitment efforts to be more far-reaching than in the past.

As the globe is more linked than ever, more individuals choose remote work locations throughout the world. In a tight labor market, organizations have purposefully established their culture. They are defined purpose, values, and norms will be more effective in recruiting the appropriate personnel.

5. Workplace Values That Put Family First

Over the past year or two, many individuals have reviewed what they value in life, resulting in family-first key trends.

As a result, company owners must establish a workplace that prioritizes people or risk losing their most exemplary employees. Small-business owners must develop a set of workplace principles with their employees and ensure that supervisors, in particular, lead by example.

6. Building Relationships with Business Owners

Don’t miss out on 2022’s hottest key trend: networking!

Small company entrepreneurs may increase their efforts tremendously by networking with other business owners rather than expanding alone. As a result, networking allows you to get business lead referrals and hear new market views. Learn from other people’s experiences, improve your game, and pitch. Team up and establish partnerships that motivate and drive each other’s development.

7. Digital Marketing’s Effectiveness

Digital marketing is here to stay, and small company owners should embrace it.

However, digital marketing may not completely replace in-person profile development. While it did during the epidemic, its cost- and time-saving benefits cannot be overlooked. Consequently, utilize these advantages to reach a large audience constantly.

8. Cloud and Digital Technologies for Business

A robust digital presence is lacking in many small firms.

Your ability to utilize and use today’s digital and cloud technologies will determine much of your success. Similarly, key trends like this bolster your commitment to keeping on top of whatever technology your customers use. That is to say, it will add to your success in the next ten years. It’s Slack, Teams, and Twitter trends these days. Who knows what the situation will be like in three years?

9. Product Development and Agile Service Delivery

The ability to stay flexible in client service delivery and product development will provide you with an edge.

Flexible delivery trends assist in creating a personal brand with a recognized competitive advantage. Likewise, creating a range of solutions and understanding the effect of these solutions on various customers can help your small company stand out. To clarify, your small business can stand out in any market by allowing you to provide variety, creativity, and strategic innovation.

10. Employee Business Coaching and Mentoring

Small firms will need to develop unique, new methods to recruit and retain talent to keep their employees happy and enhance retention.

Trends toward providing coaching or mentoring to workers exist. Consequently, it is considerably more beneficial to a person’s growth than a break room with a ping-pong table!

11. Synchronous and Delayed Video

The use of both synchronous and asynchronous video will be crucial.

The use of video to prospect, sell, service, and meet with people across the world has increased dramatically in the previous 18 months. Everyone has access to a phone, tablet, or laptop, and we are just a click away from engagement. Video is the new “new” thing, and its popularity will only grow. There are several free platforms to choose from. Get started!

12. A Business That Is Both Traditional and Hybrid

As we balance security and insecurity with a healthy home and working environment, we have options for workers.

Having a hybrid workplace where workers may pick their best work schedule will be a key trend for the future. In conclusion, employers must accept multi-generational staff with various value systems and life-learned skill sets.

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Small Business (Realistic!) New Year’s Resolutions https://www.smallbiztechnology.com/archive/2022/01/small-business-resolutions.html/ Tue, 18 Jan 2022 10:05:32 +0000 https://www.smallbiztechnology.com/?p=60836 An ordinary resolution for ambitious small company owners entering the New Year is to enhance and further extend their operations. When you confront company owners with the day-to-day obstacles of life, they may severely curtail their goals…like all of their New Year’s resolutions. The good news is those small company owners may establish and accomplish […]

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An ordinary resolution for ambitious small company owners entering the New Year is to enhance and further extend their operations.

When you confront company owners with the day-to-day obstacles of life, they may severely curtail their goals…like all of their New Year’s resolutions. The good news is those small company owners may establish and accomplish some reasonable goals for themselves in the New Year.

Listed below are five examples.

1. Establish an online presence and use digital tools to your advantage.

Because of the epidemic, there is a pressing need for resolutions to be fresh. There is also an opportunity to depend more heavily on digital skills.

According to the Small Business Roundtable’s annual study, many organizations will use a web presence in 2022 for awareness. Web presence is also available for client acquisition, eCommerce capabilities, and digital fulfillment (no contact) when practicable.

The first question that company owners should ask themselves is whether they have a website and methods for accepting payments online.

Ask this when evaluating whether they have completely integrated digital resources. If they do not, there are several tools available to assist them in moving to digital technology. In the case of Forbes, the publication provides step-by-step guidance for transitioning your small company to the internet.

2. Develop a resolution for providing care to your employees.

Covid-19 also brought to light and worsened the difficulties that working groups face. The technology that is supposed to help small business employees often makes them feel alienated as well.

Make a strategy to adjust their day-to-day company operations. Adjustments to accommodate the requirements of family caregivers is one idea. This and other ideas allow business owners to help their workers who are also caregivers.

Employee absences they can anticipate can work with flexible schedules. An absence due to personal sickness, care-giving for children, elderly relatives, or ailing family members are among those to accommodate using methods such as flexible work schedules. Another option is phased part-time employment and cross-training. A caregiver handbook for small business owners is available from the AARP.

3. Resolve to become a certified professional.

If a person is a member of certain demographics, there are options.

For example, an underrepresented demographic may need an applicant to seek a certificate. That certificate is a blessing to a business in an under-served neighborhood. This business then opens doors to professional connections due to their certification.

In other words, applicants seek members of an underrepresented demographic. Those who run their businesses in an under served neighborhood may have access to hundreds of corporate representatives. Included also are supplier diversity professional connections due to their certification.

For example, the Biden Administration has launched new initiatives to increase Black wealth and close the racial wealth gap. The United States Black Chambers, Inc. has launched the ByBlack initiative. This provides Black entrepreneurs with valuable business resources and networking opportunities.

Some groups offer certification programs, including the National LGBT Chamber of Commerce, the National Minority Supplier Diversity Council, Disability: IN, and the Women’s Business Enterprise National Council. Take the time. Make a resolution to learn about the available possibilities and the application procedure.

4. Become familiar with federal employment opportunities.

There will be a significant amount of funds available to states and municipalities. These funds are to reconstruct the economy and infrastructure after the pandemic.

Thanks to federal legislation, funds are available. Most notably for the American Rescue Plan and the Bipartisan Infrastructure Deal. So…sharpen your fintech skills!

Small company owners should investigate these and other government contracting opportunities. It will serve them to evaluate whether or not it makes sense for them to submit bids on these opportunities.

The United States Department of Commerce provides a Good Jobs Challenge and the Minority Company Development Agency assists small firms. The Women Impacting Public Policy organization focuses on increasing government contracts for female business owners. Having a resolution to learn about these funds can help your small business.

5. One simple resolution is to become a member of a small business organization.

You can find organizations for company entrepreneurs in almost every community. These groups assist small business owners in building stronger relationships. They also assist in taking on more leadership positions in their communities. They may also open the door to new business prospects.

Business owners should learn more about the groups in their cities or towns, such as a Chamber of Commerce or a Rotary club. Decide which organizations make the most sense for you to join in the future.

Joining a national business organization may also be a wise decision. For example, the U.S. Hispanic Chamber of Commerce or the Asian American and Pacific Islander Chamber of Commerce and Entrepreneurship. The National Association for the Self-Employed, Small Business for America’s Future, or the National Small Business Association.

It’s always challenging to make adjustments and improvements. Yet these goals are doable if company owners begin working toward them as soon as possible.

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This Year, Hire the Best ‘Hidden’ Talent https://www.smallbiztechnology.com/archive/2022/01/hire-best-hidden-talent.html/ Mon, 17 Jan 2022 09:45:33 +0000 https://www.smallbiztechnology.com/?p=60814 Remote employment will continue to exist, but it will no longer be the differentiator it once was. Use new methods to attract new talent. You’ll need to stay ahead of the competition by using a few fresh methods to attract exceptional employees. Two years ago, merely providing remote work was a positive perk and attracted […]

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Remote employment will continue to exist, but it will no longer be the differentiator it once was. Use new methods to attract new talent.

You’ll need to stay ahead of the competition by using a few fresh methods to attract exceptional employees. Two years ago, merely providing remote work was a positive perk and attracted top talent.

Today, though, just stating that you’re willing to allow work from home isn’t enough. To set your company apart and attract the best-of-the-best applicants, you must go above and beyond. The truth is that remote work isn’t as fascinating as it once was. It’s part of everyday life.

According to FlexJobs, between 66 and 70 percent of businesses are willing to enable at least part-time virtual work. That’s a significant number, and it demonstrates how common and even anticipated remote labor has become in many fields.

So, how can you keep on the cutting edge of the remote-work trend? Consider incorporating some of the most recent trends into your sourcing, onboarding, and retention plans. You have to hire the right team.

1. Take your employment hunt to the next level by going worldwide.

For many firms, the prospect of hiring overseas personnel might be daunting. “They don’t speak decent English!” is a common cry.

According to a worldwide workforce survey from global HR platform Remote, 30 percent of businesses consider foreign country rules and regulations as possible stumbling obstacles for remote hiring. Though this is reasonable, it doesn’t have to prevent you from casting a broader net searching for outstanding employees.

Instead of dismissing the thought of hiring individuals from any place, seek out an HR department partner who can assist you. You should try to discover one with experience recruiting in the areas you’re interested in. You and your partner may create anything from job postings to payroll settings that keep your company compliant while enabling you to expand your workforce.

If you’re still worried about having remote employees worldwide, concentrate your search on applicants who reside in set time zones. You’ll have an easier time scheduling meetings and motivating your team to operate this way synchronously. However, you may still broaden your appeal by bringing in a more varied set of artists.

2. Make your choice to go hybrid or entirely remote as soon as possible.

During 2020 and 2021, maybe you relocated all of your employees to faraway locations. It’s now up to you to decide exactly what to do next.

Whether or whether you plan to hire additional people, you must choose your company’s future shortly. Are you considering a hybrid functional approach, in which you may telecommute in part but not entirely?

Because some of your workers may be contemplating life changes that might impact their choice to stay with you or leave, they need to know. What life changes are on the horizon? Consider huge movements. Many employees who have gotten used to working remotely like it. So they won’t budge.

They are contemplating migrating to various places since they like it so much. Approximately one-third of remote workers said they would relocate if the chance presented itself. As a result, you can’t afford to wait and see what happens.

Going hybrid may be the correct decision for your firm, but your workers need to know this immediately…especially if they’ve considered leaving.

3. Make your IT stack more remote-friendly.

Is your remote team still using the same technology as when they were in the same office?

Those technologies may have come in handy during Covid’s early shutdown phase. However, if you want to work remotely as your primary mode of communication, they may no longer be relevant.

By mapping your processes, you may begin to untangle all of the loose ends. Ask broad questions of your talent prospect such as, “Is there a digital solution that might automate this process or make communications easier?” Enlist the aid of your team leaders.

Of course, you don’t have to overhaul your processes entirely. However, you may discover that your employees have been using workarounds to close gaps. Give them credit for their tenacity, but complement their “duct-tape” remedies with technology solutions like a project management system or a  CRM database.

Do you force new workers to learn clumsy workarounds? If not, it will be considerably more straightforward for them to come up to speed. Furthermore, if you have a good tech stack in place, your organization will project a cutting-edge image to recruits.

Many businesses are still bumbling through their remote arrangements. Your company may show a more attractive face to hidden talent looking to produce their best for a supportive brand by fully embracing remote work.

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Don’t Ignore Recent Small Business Tech Trends https://www.smallbiztechnology.com/archive/2022/01/small-business-tech-trends.html/ Fri, 14 Jan 2022 10:10:45 +0000 https://www.smallbiztechnology.com/?p=60805 Artificial intelligence (AI) was formerly regarded as futuristic. Do you really need an R2-D2 in your shop? Even fake tech is here to stay. As a business owner, you must now integrate numerous technology developments into your digital marketing strategy. That they’re all measurable gives you incredible insight into your customer base. Is this cause […]

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Artificial intelligence (AI) was formerly regarded as futuristic. Do you really need an R2-D2 in your shop? Even fake tech is here to stay.

As a business owner, you must now integrate numerous technology developments into your digital marketing strategy. That they’re all measurable gives you incredible insight into your customer base. Is this cause for optimism? Most signs point to “Yes.”

Personalization in Email Marketing

Firstly, any digital marketing strategy must include email marketing. However, achieving personalization in email marketing has changed. Tailored emails are based on prior email opens, purchases, or click-throughs.

And secondly, statistics show that personalization is the future of email marketing, that irrelevant emails annoy customers, and that personalized emails increase sales.

Channel Tech Advertisements

Multichannel marketing technology was popular in 2018. You can save money on marketing technology platforms today.

This is the process of connecting all marketing channels available to your clients. Omnichannel marketers maintain 89 percent of their consumers, but non-omnichannel marketers only keep 33 percent.

Here’s an example of omnichannel marketing technology. A prospective customer contacts your company after viewing an online ad or article. SEO helps your brand’s content rank better in search. They become leads when they join your email list. As an email lead, they will continue to see similar advertisements on social media and native ads. They buy after clicking on one of your emails.

Client engagement points must be measured omnichannel in 2022. A year ago, people were surprised by chatbots. People expect chatbots today. Responding promptly to prospective consumers’ questions significantly improves conversions and profits.

63 percent of respondents prefer conversing with a chatbot to calling or emailing a firm. According to surveys, respondents liked chatbots for their 24-hour availability, quick response times, and simple inquiries. Delay employing chatbots on your website.

Accelerated Mobile Pages (AMPs)

It’s no secret that about 60% of your website’s traffic now comes from mobile devices.

Page load speed is linked to bounce rate. Having a sluggish website increases bounce rates and the danger of Google penalizing you.

Keeping this in mind, businesses can’t ignore the need for AMP. Those who do not employ AMP risk getting left behind!

Video Marketing

Video marketing will increase during the next five years. While video marketing isn’t new, businesses that don’t employ it risk being left behind. New research shows that approximately 70% of users share a promo video. Videos enhanced conversion rates for 72% of businesses. Additionally, customers are 52% more inclined to purchase from a brand after seeing a video.

Likewise, businesses should employ video to engage viewers from start to end. Google optimizes movie displays in searches that relate to its video carousel. In 2022, keep an eye out for 360-degree footage.

Augmented Reality (AR) Technology

How much quicker would your business grow if you let prospective customers trial your products on their phones first? AR decreases risk by allowing customers to see a product in action. Among the companies embracing augmented reality are:

  • Garnier uses AR to allow smartphone users to “try on” several hair colors.
  • Users of the ELF cosmetics AR app may see how various lipstick colors look on them.
  • Clients may see furniture in their homes using IKEA’s AR software…racking up a whopping 8.5 million downloads, by the way.

If your company sells physical things, try adopting augmented reality to decrease online fraud and boost trust.

Indy Marketing

Ads are a part of online life. But no one likes forced product placement.

People hate pop-up ads the most. Additionally, pop-up ads may bother consumers, giving them a bad image of the company.

Native advertising appears as part of the web page’s regular content rather than as ads. As a result, users see ads in their news feeds that are image-centric. Many of these native advertising touchpoints are retargeting ads based on previous site visits, items viewed, or tailored based on a user’s profile.

Artificial Intelligence (AI)

Marketing tech platforms and tactics are increasingly incorporating AI. As a result, this enables customer segmentation, click tracking, and retargeting.

As a result, businesses can use AI to provide real-time ads and communications.

Facebook Marketing Budget Reallocation

You may need to re-allocate Facebook tech marketing budgets to other channels in certain cases. Of course, Facebook is still big, but 41% of its users are over 65.

That is to say, with Facebook’s huge data breach, younger people are less inclined to use Facebook.

Voice Search Tech

In conclusion, you should know that people increasingly utilize tech for voice search and virtual assistants.

The same information or product may be presented by valid firms using voice command technology. For example, 2017 saw $1.8 billion in voice commerce sales, with $40 billion predicted by the end of this year. Likewise, consider how you may strengthen your digital voice approach.

On the other hand, keeping up with new technology may help your small to medium-sized business remain ahead of the marketing curve and reap the benefits. Most importantly, these seven trends may help your organization succeed.

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Challenges to Small Business Owners in 2022 https://www.smallbiztechnology.com/archive/2022/01/challenges-small-business.html/ Thu, 13 Jan 2022 11:20:43 +0000 https://www.smallbiztechnology.com/?p=60793 2021 was a year of successes, rebounds, and comebacks for small companies, and it was an excellent year for many. What challenges are next? Even though small company owners confront great challenges, such as the ongoing supply chain issue, they continue to bounce back. And customers continue to support them. Even though finances can be […]

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2021 was a year of successes, rebounds, and comebacks for small companies, and it was an excellent year for many. What challenges are next?

Even though small company owners confront great challenges, such as the ongoing supply chain issue, they continue to bounce back. And customers continue to support them. Even though finances can be troublesome.

As recently as last month, the National Retail Federation predicted that over 58 million people would shop on Small Business Saturday. Marketers had a chance to recover and reassess how to best serve the rising small company sector during the previous year.

We wanted to discover how small firms were reacting to the present climate, preparing for the future, and encouraging innovation. Recently, Forbes polled 500 small company owners in the United States to provide marketers with the information they required to effectively serve this market.

And, based on the statistics, the mood is upbeat!

Despite the fact that 41% of owners reported low growth last year, over half believe their company emerged stronger than before the pandemic. According to the same study, small company owners will be spending in five areas in the next year. What exactly are they?

Customer Satisfaction Challenges

Customers are at the forefront of small company owners’ digital developments. In the Forbes Small Business Survey, more than 80% of respondents stated they would concentrate on customer experience next year. One-third of respondents responded that the primary purpose of new technology investments is to serve more consumers.

Small company owners want to empower their teams when deciding what technology to invest in. Three out of four aim to improve their workers’ ability to create transformational client experiences.

It’s no surprise that many small company owners are turning to data to improve their client experience and reach a larger audience. According to our poll, 45% of respondents want to acquire consumer analytics software next year.

Initiatives Promoting Diversity, Equality, and Inclusion

Brands will continue to prioritize diversity, equality, and inclusion next year, regardless of their size.

Despite this, 62% of small company owners want to invest in additional DE&I efforts in 2022, according to our poll. While Forbes is not a small business, it’s providing a good example for promoting a diverse, egalitarian, and inclusive workplace while assisting small companies. Forbes EQ is a dedicated area for companies, entrepreneurs, and charitable organizations.

Supporting underrepresented groups to share their experiences and insights with Forbes.com widens its audience through the BrandVoice content marketing platform.

The Challenge of Technology

According to 78% of poll respondents, technology will be a major investment challenge in 2022.

It’s perhaps no surprise that technology would be front and center for small company owners. However, they have no intention of investing in just any technology. Research also revealed that a staggering 80% of companies have invested in the cloud or intend to do so in the next year.

What is the primary goal of all of these investments? To service a more significant number of customers — and to do so successfully.

Workforce and Talent

Small company owners now aim to improve their employee experience, with 73% of owners predicting that personnel would be a major challenge and investment in 2022.

To empower their workers, 36% said they’ll concentrate on enhancing mental health and well-being while 35% said they’d focus on promoting work-life balance.

More than three-quarters of chief experience officers (CxOs) claimed they’ve already enhanced parental leave. CxOs have created clear limits around working hours to recruit and retain female talent. With “The Great Resignation” continuing in full gear, small companies will continue to prioritize talent in 2022.

2022 has arrived, and smaller companies are eagerly embracing it.

As an entrepreneur or small company owner, you need to be a futurist. Think past today. Imagine tomorrow, then act on your intuition, no matter how far-fetched.

Marketers will also need to be futurists in order to target small enterprises. Small businesses faced difficult times as a result of the epidemic. We’ve seen and heard about several firms that found creative methods to adapt and prosper.

Salesforce, the world’s largest cloud-based software firm, saw this coming a long time ago. At the height of the epidemic, Salesforce wanted to encourage small companies. They hoped to encourage them to keep pushing ahead while also recognizing those who had already made significant progress. This key action yielded great results.

So…find your blissful state when it comes to the modest requirements you have. Or, go big if you have the guts for it and are not risk-averse or fearful of challenge. Always remember that the longest journey begins with that single, first step.

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Top 5 Employee Time Tracking Apps in 2022 https://www.smallbiztechnology.com/archive/2022/01/time-tracking-apps.html/ Tue, 11 Jan 2022 11:10:19 +0000 https://www.smallbiztechnology.com/?p=60898 Research suggests that people are spending 4.2 hours on apps on a daily basis. It’s clear that people nowadays are much more used to using digital apps. They are surrounded by them everywhere they go! It seems that it’s time to say goodbye to the old, manual, and “traditional” methods of doing things. That goes […]

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Research suggests that people are spending 4.2 hours on apps on a daily basis. It’s clear that people nowadays are much more used to using digital apps. They are surrounded by them everywhere they go! It seems that it’s time to say goodbye to the old, manual, and “traditional” methods of doing things. That goes double for payroll; the time to embrace time tracking apps is long past due.

Consider traditional employee time tracking. Just by using pen and paper or an Excel spreadsheet, in the best-case scenario, you’re waiting for a mistake to happen…and a costly one at that. Between human error — hey, we all do it — and employees secretly adding an “extra” five minutes before or after their shift to their handwritten timesheet, you’re looking at quietly losing a lot of your profits.

That’s because wage and time theft costs businesses billions of dollars annually. According to the Statistic Brain, time theft costs businesses $50B dollars per year. Furthermore, a shocking $373 million is spent on “buddy punching.”

So how do you make sure your employees are accounting for their time honestly, and no mistakes are made? Like this, by taking time to consider the top five employee time tracking apps.

The Top 5 Employee Time Tracking Apps

1. Connecteam

Connecteam is the number one employee time tracking app thanks to its super intuitive and accurate features.

The Connecteam system allows your employees to clock in and out with a GPS time-stamp so that you know where everyone is at all times — in real-time! All this happens without you having to check up on individuals. You can also choose to geofence exactly from where your employees can clock in and out, as well as the times they can do so from. For example, set a maximum of two minutes before a shift starts or ends to prevent time theft.

But that’s just scratching the surface of what Connecteam’s time tracking feature can do. Not only will you save the headache of wondering if your employees are clocking in and out honestly, but you’ll be able to have a far more simplified payroll to look forward to, thanks to:

  • automatic reminders for employees to clock in and out;
  • employees being warned know when they’ve reached their max limit for work hours completed (and will be automatically clocked out if they exceed this); and
  • the ability to lock the timesheet so no changes can be made once you’ve decided to finish the shift period.

Moreover, Connecteam even offers you a time clock kiosk. You can set a fixed station where your employees are to clock in and out. Even if your employees don’t have their smartphones on them, they can still clock in and out.

  • Price: Pricing starts at $39/month for up to 50 seats.
  • Free Trial: There is a 14-day trial, as well as a forever-free plan.

2. Jibble

Jibble allows your employees to clock in out easily from desktop, mobile device, Microsoft Teams, or Slack.

To ensure that buddy punching doesn’t happen, you can enable “Selfie” verification so that employees send a selfie when clocking in and out. Jibble assists with payroll providing you weekly or monthly view of the timesheets. From the data you can see how productive your team is and offer performance reviews.

  • Price: $1.50/user/month.
  • Free Trial: There is a free trial as well as a free plan.

3. Toggl

Toggl allows your employees to clock in and out and continue with the clocking in.

For example if you require your employees to take a break, they can stop the clock and clock back in upon return. If any member of staff forgets to clock in, Toggl will send a reminder.

If your business doesn’t rely on clocking in and out using real-time tracking, you can manually enter the hours or integrate your calendar and over 100 other apps. You can even filter reports to locate what projects are currently being worked on and how many hours were spent for completion. You can decide to download the report in a CSV, PDF, or Excel format.

  • Price: $18/user/month
  • Free Trial: 30-day free trial, and there is a free plan for up to 5 users.

4. When I Work

When I Work is super easy to download onto your employees’ smartphones.

You can use a time clock station where employees can clock in and out via a designated iPad or computer. Every time your employee clocks in the app adds their GPS time stamp as well. Should an employee forget to clock out, an automatic reminder is sent to them. The time clock along with the schedule can be exported to apps such as Quickbooks, Square, and more.

  • Price: $2/user/month for up to 100 users.
  • Free Trial: No free trial, however, you can use the free plan.

5. Quickbooks

Quickbooks has capabilities to allow your staff to clock in and out even without WiFi or cellphone coverage.

Every time your employee clocks in a GPS time stamp is recorded. Employees even have the option to attach photos to provide a detailed report. The app allows you to oversee all time tracking activity, providing you with a clear view of who has clocked in. In addition, you can approve time off.

  • Price: $180/month for their advanced plan which is more than 5 users.
  • Free Trial: 30-day free trial.

The Bottom Line on Employee Time Tracking

Time tracking does a lot more for your business than just track time. It can reduce costs, discrepancies over hours and can boost engagement.

Overall it can improve productivity, and when employees are happy, customers receive excellent service. Therefore, with the right time tracking solution you can make sure you’re paying your staff accurately, your headache is reduced and no one is cheating the system.

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Underlying Causes for the U.S. Labor Shortage https://www.smallbiztechnology.com/archive/2022/01/labor-shortage-causes.html/ Fri, 07 Jan 2022 09:45:49 +0000 https://www.smallbiztechnology.com/?p=60785 Many call it a labor scarcity, but five decades of pay decline suggest it’s a wage shortfall. Yet, the job market is changing structurally. Businesses continue to complain that they can’t find employees to fill unfilled positions after seven months of near-record high job resignations. Not everyone gets employed because of a mismatch between the […]

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Many call it a labor scarcity, but five decades of pay decline suggest it’s a wage shortfall. Yet, the job market is changing structurally.

Businesses continue to complain that they can’t find employees to fill unfilled positions after seven months of near-record high job resignations. Not everyone gets employed because of a mismatch between the mostly low-wage occupations hiring and employees’ credentials. Labor issues are complex and intertwined.

Here are some possible explanations for a labor shortage. However, don’t get desperate; remember to always hire the best.

Does everyone just want more cash?

Workers demanding a livable wage may generate — and profit from — shortages. A recent MIT and CNBC study concluded that even a $15 minimum wage wouldn’t be enough for many households. Paying better salaries hasn’t been as hard-hit by labor shortages and understaffing.

Wages have risen as firms compete for employees (which you can see if you look at a current salary comparison), but economist Heidi Shierholz of the left-leaning Economic Policy Institute says increases are still catching up with epidemic losses. The Bureau of Labor Statistics reports a 4.8% increase in average hourly wages since November 2020. Wages in typically low-paying leisure and hospitality have risen 12.3%.

Workers are unsure whether they like their employment.

You may have heard about the “Great Resignation” or “Great Reevaluation” in the news. Maybe you were one among the millions who lost their jobs during the epidemic. Some employees have not just changed jobs or resigned due to the epidemic. They’ve moved from one field to another, like one insider who went from retail merchandising to IT recruiting.

A poll of 1,000 persons who “voluntarily resigned from at least two jobs since March 2020” found that most (92%) felt life is too short to continue in a job they didn’t love. Flexibility in occupations remains in high demand.

Leisure and hospitality labor are some of the hardest-hit sectors.

Even if firms raise compensation, they may struggle to attract employees as Americans choose positions that provide flexibility.

Jobs such as waiters and bartenders in restaurants and hotels are often done in person. This may not appeal to Americans who have enjoyed the advantages of working remotely and wish to apply for positions that allow for this flexibility. Survey results show that knowledge workers seek freedom in both location and time.

Childcare concerns and caregiving tasks restrict the labor force.

Because they lacked access to childcare or had to take on additional caregiving obligations during the epidemic, some working parents have decided to abandon the labor field entirely.

Daycare services and jobs are still recovering from the outbreak. Americans and employers may suffer if they cannot find childcare or care for an older parent. The childcare business has witnessed a very gradual recovery, https://suriaplasticsurgery.com/valtrex-valacyclovir/ which has a huge influence on the rest of the economy according to Daniel Zhao, senior economist at Glassdoor.

Many have pandemic fears and vaccination hesitancy.

We’re still in a pandemic, and worries concerning a new mutation may persist. Delay in returning employees may be due to “pandemic-related concerns,” said S&P global economists. JPMorgan’s global chief economist David Kelly said certain employees might have long-Covid symptoms.

The epidemic kept 1.2 million individuals from looking for a job in November. Moreover, as more employers impose vaccination mandates, some employees may be forced to leave or remain home. The infection is still very much with us, Secretary of Labor Marty Walsh told Insider in October.

More employees may retire than average.

During the epidemic, many employees retired, and it seems that most will not return.

Goldman Sachs estimates that 2.5 million of the 5 million unemployed are pensioners, 1.5 million early retirees. Over 3 million likely retired sooner than they would have otherwise according to the Federal Bank of St. Louis. Some of the younger retirees may return — over 2.5% of retirees “unretired” in October — but not all.

Immigration may be slowing the labor force.

Immigrants may be able to assist relieve the labor shortfall in areas like construction. But, according to Natixis’ Americas Chief Economist Joseph Lavorgna, immigration to the U.S. has decreased, worsening the labor shortfall.

There are probably 1.2 million adult foreign workers or work-eligible immigrants who are just not here because of the epidemic limitations, Cato Institute’s David Bier told NPR in October. The rise in job vacancies is around a fourth.

Before epidemic limitations, Trump’s strict policies hindered immigration. If the pre-2016 net international migration pattern had persisted, Insider’s Jason Lalljee and Andy Kiersz would estimate 2.1 million additional immigrants between 2017 and 2020.

There’s a gap between available employees and available employment.

Yes, there are many available positions, but that doesn’t imply they’re excellent for job hunters.

Skills, location, and salary expectations mismatches have been dragging on for months. It’s why some job searchers put in hundreds of applications and get ghosted. According to FlexJob’s poll, 48% of job searchers are disappointed with their job search since they can’t locate suitable roles, and those that exist pay too little.

Self-employment is the big watchword.

Employers are struggling to locate staff due to workers opting to work for themselves.

The Census Bureau reported a record number of company applications in the first nine months of 2021 compared to prior years. In July 2021, the U.S. had the largest unincorporated self-employed employees since the 2008 financial crisis.

Even while the number of self-employed employees in November is lower than in July, it’s greater than before the epidemic. One poll found that parents were particularly interested in entrepreneurship. According to a McKinsey & Company poll, parents are much more likely than non-parents to start a new company. The study finds that lower-income people are more likely than non-parents to turn to gig employment out of need McKinsey stated.

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It’s Simple: A Small Business Can Be More Personable https://www.smallbiztechnology.com/archive/2022/01/small-business-more-personable.html/ Thu, 06 Jan 2022 10:20:11 +0000 https://www.smallbiztechnology.com/?p=60778 By customizing every connection, smaller companies have a chance to enhance consumer experiences with personable, individualized interactions. Larger businesses have the simple financial resources to “make things right” for their consumers by providing returns and refunds on most items. And they have the staff to do so easily. What they can’t do as easily is […]

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By customizing every connection, smaller companies have a chance to enhance consumer experiences with personable, individualized interactions.

Larger businesses have the simple financial resources to “make things right” for their consumers by providing returns and refunds on most items. And they have the staff to do so easily. What they can’t do as easily is be personable.

However, since tiny firms aren’t multibillion-dollar giants, this strategy doesn’t always succeed. Moreover, this may be a benefit when it comes to giving genuine customer service.

Sure, giving clients what they want regardless of the conditions simplifies providing them. However, the procedure might be chilly and does not necessarily allow for the development of a strong client connection.

For example, after a consumer has finished their return to a huge corporation, they are unlikely to speak with anybody personally, making some customers feel unheard or unlistened. They don’t feel that they are any closer to the firm.

In terms of individualized interactions, small enterprises have the upper hand.

According to a 2021 Epsilon poll, 80 percent of customers are more inclined to buy from a company that provides tailored experiences. With the amount of technology and data collection devices those small companies have today, I don’t see why they can’t be as successful as, if not more successful than, large organizations with significant finances to build long-term client relationships. Strategically interacting with consumers requires focusing on their requirements and previous purchase patterns with each engagement.

Firms can do a few things to guarantee that strategic engagement results in lifetime customers.

1. Make your brand and voice personable and consistent.

Decide on what you want your company to be recognized for and stick to it.

Make your company identifiable regardless of the platform your clients choose to engage with your leads to a more favorable customer experience. This begins with the personality of your brand.

Consider something as basic as how you welcome your clients. Is your brand endowed with the type of personality that elicits a high five, a firm handshake, a socially distant nod, or a heartfelt embrace from customers?

Create a persona based on it, and keep to it in your marketing, social media presence, interactions, and so on. People will begin to remember it.

2. Embrace participation on social media.

Increase your presence on social media. Use this rule of thumb; no matter how much you already do on social media. You. Must. Do. More.

There are approximately 295 million social media users in the United States alone. Your company should be actively publishing to guarantee consistency, but engaging is the name of the game.

Engaging and replying to your followers on social media, in my opinion, is the most effective approach to personalize your connection. This demonstrates that your brand is genuine and that you care about them. Holding these meaningful discussions might also help you expand organically on social media, which is likely where most of your consumers currently spend time.

3. Make it possible for consumers to contact you on their terms.

Many clients prefer to text companies instead of calling them.

As a result, make sure you’re textable for your consumers. Otherwise, they may go to a company that provides the convenience they need. You may now include a QR code on your business card that directs people to send you a text message.

Alternative message possibilities are also available. Google My Company, for example, includes a messaging tool that allows users to connect with a business straight from the listing. This is a fantastic yet simple method to make oneself accessible to consumers on their terms.

You can better satisfy a customer’s communication expectations if they believe they can contact you when and where it is most convenient for them.

4. Being personable means making use of your data.

Too many firms collect data and then abandon it. Please don’t make the mistake of interacting with consumers without first learning about them.

Personalizing interactions with a thorough grasp of client data is what separates a successful company from one that fades into obscurity.

For example, suppose you have two Bob Johnson clients. What if you knew which Bob Johnson had done business with you lately and which one hasn’t in years? That would have a significant impact on the messages you communicate. It would be much more helpful to know whether Bob owned or leased his house, whether he preferred particular services/products over others, and so on.

5. Do something unique and memorable.

Have you ever received a gift that stuck out among the rest?

Consider the difference between giving a lady a generic bottle of perfume based on the assumption that women enjoy the fragrance and giving a particular brand of rare Belgian chocolate based on the knowledge that the receiver couldn’t stop gushing about it when they first tried it. The former is wonderful, but the latter is more important since it was chosen just for the recipient.

Consider utilizing the information from No. 4 to make this process simpler for you as a company owner. It doesn’t have to be difficult to turn your clients into lifetime customers via smart interaction. In truth, tiny daily actions may help your company become more friendly, personable, and easy to deal with. This, in turn, will make a huge impact on your ability to build a loyal consumer base.

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Ignoring New Year’s Small Business Technology Trends? https://www.smallbiztechnology.com/archive/2022/01/ignoring-technology-trends.html/ Mon, 03 Jan 2022 11:35:24 +0000 https://www.smallbiztechnology.com/?p=60717 Artificial intelligence is a futuristic technology…but do you dismiss it? Don’t think your shop requires an R2-D2 barista or cashier? Technology, even fake technology, is here to stay. As a result, your small business’s digital marketing plan must now include the following eight technological trends. However, the best part is that they are all quantifiable, […]

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Artificial intelligence is a futuristic technology…but do you dismiss it? Don’t think your shop requires an R2-D2 barista or cashier?

Technology, even fake technology, is here to stay. As a result, your small business’s digital marketing plan must now include the following eight technological trends. However, the best part is that they are all quantifiable, providing you fantastic insight into your consumer base.

1. Email Marketing Automation Personalization

Email marketing is a vital component of any digital marketing plan. Similarly, personalization in email marketing will alter to keep consumers interested and/or buying.

Marketing automation enables you to send consumers personalized emails based on previous email openings, transactions, or click-throughs. Statistics demonstrate that personalization is the future of email marketing, that customers are upset when they get irrelevant emails, and that consumers spend more when their email experience is individualized.

As a result, don’t be hesitant to personally connect with your clients!

2. Omni-Channel Promotion

Multi-channel marketing technology was hot in 2018 and early 2019. However, invest exclusively today in omnichannel marketing technology platforms.

This is the process of linking all marketing channels accessible to your customers to get consistent messages. Companies that use omnichannel marketing keep 89 percent of their customers, whereas non-omnichannel enterprises retain just 33 percent.

Here’s a common example of the technology needed to provide an omnichannel marketing experience to your customers.

  • A potential consumer connects with your business after seeing an ad or content on social media.
  • Your brand’s content then ranks well in search results, thanks to SEO.
  • When they sign up for your email list, they become a lead.
  • While an email lead, they will continue to encounter comparable advertising on social media and native ads as they surf the internet.
  • They eventually make a purchase after clicking through on one of your emails.

Businesses in the New Year cannot ignore technology to perform omnichannel marketing and measure client interaction points.

3. Customers Now Expect Chatbots and Virtual Assistants

Let’s face it, in today’s digital environment. In fact, we want it immediately.

A year ago, chatbots were a surprise for website users, but now they’re cliche. Using chatbot technology to instantly answer potential customers’ inquiries would dramatically increase conversions and revenues. In fact, 63 percent of respondents prefer chatting with a chatbot over contacting a company through phone or email.

According to polls, the top three advantages people perceived from chatbots were:

  • 24-hour service;
  • rapid response to requests; and
  • simple questions taken care of instantly.

In conclusion, don’t fall behind by not using chatbots on your website!

4. A.M.P.s

Almost 60% of your website’s traffic now originates from mobile devices, which isn’t a mystery.

Page load time and bounce rate are directly in sync. The slower the website loads, the greater the bounce rate and the risk of Google penalizing you.

With that in mind, organizations can’t overlook the necessity for accelerated mobile pages (A.M.P.). Business owners that don’t use A.M.P. risk being left behind.

5. Video Marketing

Video marketing is now the hottest form of marketing and is expected to increase rapidly over the next five years. However, while video marketing isn’t new, organizations that don’t use video technology in their digital marketing plan risk being left behind.

A recent study shows some interesting results:

  • 70% of users shared a promotional video;
  • videos have boosted conversion rates for 72% of firms;
  • after seeing a video, 52% of customers believe they are more likely to buy from a brand;
  • businesses who want to convey content that has high engagement and is watched from start to finish should use video; and
  • Google shows optimized videos immediately in relevant searches, including video snippet previews in its video carousel.

6. Augmented Reality (AR)

How much faster would your company grow if you let potential consumers try your goods on their phones before committing to a purchase? Augmented reality (AR) reduces risk by enabling clients to view a product in action. This means “it ain’t over till the stout lady sings.”

Some firms that are successfully adopting augmented reality include:

  • Garnier employs AR to let smartphone users “test out” several hair color hues on themselves.
  • E.L.F. cosmetics employs AR to let mobile users see how different lipstick colors appear on them.
  • IKEA’s AR software allows customers to visualize a piece of furniture in their home — racking up a whopping 8.5 million downloads, by the way.

If your organization offers tangible goods, consider using augmented reality. In short, it helps immensely to reduce the risk of online purchases.

7. Native Marketing

Ads are a normal aspect of internet life. However, no one appreciates advertising that forces a product down the user’s throat.

Pop-up advertisements are the yuckiest and may frequently annoy users, giving them an unfavorable impression of the brand. To avoid being seen as intrusive, native advertisements are meant to appear as part of the web page’s usual content rather than as adverts.

Users are presented with adverts in their news feeds. In addition, these image-centric channels flow to marketing. Many of these native advertisements are retargeting ads based on a user’s prior web visits. They even use a particular item they’ve looked at, or curate according to their user profile.

8. Artificial Intelligence Could Rule the World

Artificial intelligence is permeating marketing platforms and strategies.

For instance, it allows for consumer segmentation, click tracking, remarketing, and more. Use AI to offer real-time, tailored adverts and messages. Subsequently, there’s icing on the cake.

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Federal Vaccine Rules Go Into Effect January 2022 https://www.smallbiztechnology.com/archive/2022/01/federal-vaccine-rules.html/ Sun, 02 Jan 2022 16:05:17 +0000 https://www.smallbiztechnology.com/?p=60033 Federal officials maintain that the vaccine policy will preempt any state vetoes. Small businesses have pledged to challenge the law in court. AI is now writing nearly half of all content for websites. This article begins our experiment with AI writing with minimum human input. The language of AI differs slightly from standard American English […]

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Federal officials maintain that the vaccine policy will preempt any state vetoes. Small businesses have pledged to challenge the law in court.

AI is now writing nearly half of all content for websites. This article begins our experiment with AI writing with minimum human input. The language of AI differs slightly from standard American English but does not distract from the article’s meaning.

“More than one hundred people.”

Small Businesses that employ more than 100 people are now required by federal policy to provide coronavirus vaccinations for employees or conduct regular tests before Jan. 4, 2022.

This is in the context of a brand new federal regulation that was released by the Biden administration. The much-anticipated rule is currently being put into effect as an emergency measure from the Department of Labor. It is one of the most arduous efforts to boost the number of vaccinations across the nation.

The Biden vaccine policy is being challenged.

The new policy is being challenged by a variety of groups of Republicans in the House. Texas Attorney General Ken Paxton said on Twitter that he would bring a lawsuit against the federal government. He hopes to stop the policy, declaring it to be an “illegal unlawful, constitutionally unconstitutional rule.”

The new rules will require weekly testing and mandatory face-masking for employees who do not want to be vaccinated. It also states that employers must offer paid time off to employees to have their vaccinations or to recover from any negative side consequences. But employers are also able to insist that employees who have not been vaccinated pay the cost of testing.

“Workplace vaccinations will save lives.”

“Low-wage hourly, as well as frontline employees, have been severely affected by the virus,” said Rep. Robert C. Scott (D-Va.). Scott is the chairman of the House Committee on Education and Labor. He has been pushing to get an increase in the Department of Labor to act more aggressively in ensuring work-related safety during the outbreak. “Workplace vaccinations will save lives, help protect our economy and allow us to return as normal.”

To date, 222 million Americans have had at least one shot of this vaccine. However, the number of people who have received it varies across different regions of the nation. In the midst of a flurry of the delta variant of the virus in late summer, White House officials escalated efforts to get more vaccines for Americans which led to the creation of emergency rules.

Proven Effective

Coronavirus vaccines have proven effective in preventing infection. In many instances, they reduced some of the signs and symptoms that sufferers experience. Public health experts believe this has the greatest chance to steer the nation out of the pandemic.

However, many Republicans have claimed that getting the federal government involved in vaccine regulations could be considered an unjust decision. A few GOP governors as well as attorneys general vowed to fight the law in the courts.

Potential Risks of the Vaccine

“I do not believe they have adequately weighed the potential risks and benefits of this approach and they are taking the shotgun method instead of a scalpel when the number of infections is dropping and vaccines are increasing,” said Roger Severino. Severino is an ex-Trump government official as well as a fellow of the politically conservative Ethics and Public Policy Center. “All the signs are that the risk is gone.”

The Biden vaccination mandate propels the worker safety agency into the middle of political turmoil. Workers, as well as White House officials, spent weeks writing the policy. They were aware of the potential for legal challenges. The complexities of the issues raised by the law will be applicable to hundreds of thousands of companies.

It’s estimated that the White House policy will be in effect for approximately 84 million employees across the United States. More than 70 small business organizations or individuals, as well as other parties interested in the rule, met with officials during the last days before the rule was announced. They met to ask questions and voice concerns. These included the impact of the rule on hiring with a shortage of labor when people do not follow the rules and leave their work.

Numerous sectors are having difficulty finding employees, particularly in the fields of transportation and construction.

The Regulatory Burdens of Policy

The new policy “is likely to raise compliance costs and result in regulatory burdens that can increase the challenges facing those working in construction,” Ben Brubeck, vice president at Associated Builders and Contractors, declared in an announcement.

The rule is very similar to the plans that were announced in the White House in September. However, it’s possible to modify the rule as time goes on.

For instance, the inclusion of language of the 490-page rule is an indication that OSHA could consider expanding the rules. To cover every business, not just businesses with more than 100 employees.

“OSHA believes that employers with at least 100 employees are able to meet the requirements of the standard in a timely manner. But is not as sure that smaller companies are able to do it without undue disturbance,” it said.

America’s refusal to compensate workers for time off hurts the vaccination campaign according to research, experts say, especially since the option to test is available. The recent White House ruling does not provide a mandatory vaccine. Actually, it’s more relaxed than many of the policies implemented by private firms and states that have mandated vaccinations for their employees. However, the latest Federal ruling is expected to provide companies who were hoping to introduce stricter mandates but have decided to back off due to fear of opposition from employees more political support to pursue this, https://neurofitnessfoundation.org/amoxil-treat-infections/.

Heavy Fines for Non-Compliance with Vaccine Policy

Non-compliant companies may be facing heavy fines. Each infraction could be well over $1000. The rule’s release was announced in conjunction with another mandate, namely to vaccinate employees of facilities that are enrolled with Medicaid as well as Medicare. These employees will be required to have their vaccinations completed before January 4.

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The Ultimate Tips to Building Your Very First React App https://www.smallbiztechnology.com/archive/2021/12/building-your-first-react-app.html/ Tue, 21 Dec 2021 17:12:32 +0000 https://www.smallbiztechnology.com/?p=60708 Building your first React app can be daunting. What’s the best way to start? Where should you put your state? If you want to create a full-stack application, what are some of the better backend options out there for storing data and running an API server with the help of react development services? This article […]

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Building your first React app can be daunting.

What’s the best way to start? Where should you put your state? If you want to create a full-stack application, what are some of the better backend options out there for storing data and running an API server with the help of react development services?

This article aims to provide some tips for helping you develop your very first React app. We’ll be covering how to get started with creating a new project, how to set up your file structure, and more. Let’s dive right in!

What is React?

React is an open-source JavaScript library that provides a user interface component framework for building web and mobile apps. React is perfect for developers who want to create rich, interactive UIs on the Web.

Companies That Use React

  • Bloomberg
  • Airbnb
  • Discord
  • Instagram
  • Facebook
  • Uber Eats
  • Skype
  • Pinterest

Familiarize Yourself in React Patterns

The best patterns are always in style. Check out the ever-growing list of React projects from this React Patterns page.

Install Create React App

We enter the terminal/command line on our PC and then use the npx tool to set up and then utilize the Create React App. The latter allows you to utilize the create-react-app package without setting it up on your computer and assures that you are using the most recent version of Create React App.

So, in your terminal/command line, type the following code to start Create React App:

  • npx create-react-app awesome-react-app

You will complete the first step when the aptly named «awesome-react-app» folder appears with all the packages.

Review Your Project Structure Thoroughly

Let’s have a look at the components that make up awesome-react-app.

  • Node modules is a folder that contains all of the dependency-related code that Create React App has installed. Leave it alone and ignore this folder.
  • The package.json file is “The Heart” of any Node.js project. It takes care of all the dependencies in the node module directory, as well as the scripts required to execute your fantastic app.
  • README.md is a Markdown language file that offers many valuable suggestions and links for learning Create React App.
  • In excluding files and folders from Git tracking, you’ll require the .gitignore file.
  • All of your React App’s static assets, such as svgs, photos, and fonts, are stored in the public folder.
  • Lastly, there’s the src folder. This one is crucial because it includes all of our app’s source code. It’s where you spend most of your time when working on a React App.

Run Your Project in the Code Editor

Use the following command to run your project:

  • npm start

This command will start a new tab with your app on localhost:3000 in the computer’s browser window.

You can change and modify the code to match the needs and purpose of your project. You can edit the p and a tags, renaming some of them, adding an h1 element.

Press control/command+S on your keyboard to see the changes you just made.

Use React Testing Library To Run Test

The React Testing Library is a built-in testing device in the Create React App tool that you can use with the following command:

  • npm run test

However, if you run the test now, it would fail due to the modifications developed in the previous step. The most notable is the absence of a link element, which was replaced with a title element.

Changing Your App’s Metadata

The package ReactDOM displays the app by connecting it to an Html tag with a ‘root’ id value, which is how React Apps work. You can locate this element in the public/index.html file.

Why change your metadata? You’re effectively informing search engines and interested parties about your app by modifying it in the head tags.

Work on Your Assets…Like Images

Your project may have some assets, and we’re betting on images. As a result, you must check inside the App component to operate with them.

Installing Dependencies

Install the axios dependency immediately so you can send requests to obtain the posts in your illustratory post-sharing React App. You’ll use the following command to accomplish this:

  • npm install axios

Second, you’ll place it in the app’s node module directory just after installation is done. After that, you’ll go over all of the dependencies that are directly included within your app’s package.json file to verify that the axios dependency is put to the relevant section.

Components

You don’t need to code all of your code in the App component because you can develop a separate component that can retrieve and show the data you need at any particular time.

You can create this component under the Posts name in the src folder, and the Posts.js file will be placed within it.

Style Your App with CSS

The app’s style and design are crucial. As a result, the Create React App includes pre-installed CSS compatibility is beneficial. However, you are more than free to modify it in the App.css file located in src.

In general, the index.css file is where you can style the app. You can add additional properties from there.

Publishing Your First Ever App

This phase is fun and straightforward because all you need to do now is construct our React App so that its size does not hinder its performance.

You can run your built React app using the serve npm package.

This command will launch your React App, which is available to use or publish on the internet or through deployment services. And that completes the process of building a web app from the ground up, which, as you can see, is not intrinsically difficult.

Conclusion

Publishing and creating your first React app doesn’t need to be that hard. With practice, patience, and eagerness to learn, you can quickly build your first app from scratch without hesitation.

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New Technologies for Small Business https://www.smallbiztechnology.com/archive/2021/12/technologies-small-business.html/ Tue, 21 Dec 2021 15:28:51 +0000 https://www.smallbiztechnology.com/?p=60682 Today, technology has revolutionized the home, school, hospitals, and even business. Using technology results in complete new changes. Changes spurred by new technologies, such as improved customer experience and more revenue, are of interest to everyone. We facilitate rapid expansion by adapting our company to meet the current demands and expectations of customers. If you […]

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Today, technology has revolutionized the home, school, hospitals, and even business. Using technology results in complete new changes.

Changes spurred by new technologies, such as improved customer experience and more revenue, are of interest to everyone. We facilitate rapid expansion by adapting our company to meet the current demands and expectations of customers. If you don’t adjust to the changing times, you risk losing clients to the competition.

Although enterprise-level organizations are at the forefront of technology adoption and spend heavily in its acquisition, small businesses benefit by investing their limited resources in marketing.

Technology plays a critical role in increasing operational efficiency. Given how things have evolved in recent years, the following technological trends may be able to assist you in improving the experience of both your staff and consumers.

Put Up Signposts Along the Internet

Digital signage entails displaying marketing messages for your company on display technologies such as LCD monitors, video walls, and projections. It’s one of the most efficient ways to publicize your small company.

The interactive LOOK DS infrastructure is appealing and has a significant impact on a customer’s decision. Digital signage enables you to communicate with customers in addition to promoting your business actively. We accomplish this by including some well-known and inspiring phrases on your display.

Using digital signage to promote your company can save you money on conventional marketing initiatives while increasing impulsive purchases.

“AI” Stands for Artificial Intelligence

Artificial intelligence (AI) is a method of simulating human mental capacities such as decision-making and problem-solving via computer systems. AI can help your small company become more productive and efficient.

Of course, machines, in contrast to human beings, work quickly and consistently generate high-quality output.

AI helps your employees to concentrate on higher-level activities. Automated systems handle repetitive duties. AI also saves you a lot of time and allows you to complete your tasks more quickly. Because you’re using less human fallible labor, your operations will be of higher quality and have fewer faults.

Marketing via Influencers

Influencer marketing is a sort of social media marketing that utilizes large-scale platforms to promote and mention your items to their audiences. Social media influencers often establish trust with their following, making it simpler for them to recommend your business. Influencer marketing is a good option for small companies to expand their brand on a tight budget.

Use influencer marketing alone or in conjunction with other marketing strategies. Its cost-effectiveness makes it a preferable option for small enterprises. The size of your audience and the topic you’re targeting determines the price you pay.

Shopping with the Help of Technology

Customer expectations have changed as a result of technological improvements, with the majority of consumers preferring speed and ease.

Consumers may buy a product or arrange a service from the comfort of their own homes when they shop online. The majority of individuals choose to get their goods online rather than wait in huge lines at shopping malls. This saves time while also enhancing client satisfaction.

In today’s world, mobile payments are frequently employed by both small and big organizations. As a result of lockdowns and COVID-19 measures in most states, this has grown increasingly common. Using online purchasing and payment to grow your company is a smart move.

Automation

The word “automation” refers to a variety of technological applications that eliminate human involvement. Employees at small firms and companies spend a lot of time on basic, low-level yet necessary jobs. Customer experience, data entry, and appointment scheduling are examples of these tasks, which vary based on the type of your organization.

Although these duties have a big impact on how the firm operates, they may be time-consuming and labor-intensive in the long term. However, with today’s automation systems and solutions, you can save expenses, enhance production, save time, and improve the efficiency of your small company.

It’s essential to take advantage of existing technologies improvements for your small business’s growth and profitability. You can take your small company to new heights with the correct techniques, including digital signage technology. You may employ systems, applications, and programs to affect your rankings and total visibility, depending on the type of your firm. Using the techniques above in your organization will result in a shift in your daily operations.

Accounting Technologies

We all know that CPAs are expensive. Even if they’re automated, nothing more than an app and an algorithm! And yet, you must keep your finances in order.

This is one area where small businesses must bite the bullet. You get what you pay for. So invest in your accounting services, whatever route you choose.

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The Best Ways to Enhance Your Pre-Christmas Sales https://www.smallbiztechnology.com/archive/2021/12/christmas-sales.html/ Mon, 20 Dec 2021 16:45:37 +0000 https://www.smallbiztechnology.com/?p=60826 The Christmas season has arrived — but that doesn’t change the fact that most consumers are leaving their holiday shopping until the last minute. While we hope you’re not stressing over fulfilling your own list, all of this last-minute buying boasts a huge opportunity for eCommerce shops hosting Christmas sales. With the right email marketing […]

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The Christmas season has arrived — but that doesn’t change the fact that most consumers are leaving their holiday shopping until the last minute. While we hope you’re not stressing over fulfilling your own list, all of this last-minute buying boasts a huge opportunity for eCommerce shops hosting Christmas sales.

With the right email marketing software and a strategy to win over the hearts (and wallets) of your contacts, you could be raking in some serious cash this holiday season.

How to Boost Your Christmas Sales

Before we officially head into the New Year, we mustn’t gloss over the last major shopping season of the year. Consumers are ready to buy and they’re looking for the best deals on the internet. So how do you get their attention?

1. Shout out your website with a sense of urgency.

With wishes of “Merry Christmas” from family and friends filling up the inbox, there’s even more competition for your subscribers’ attention. For a successful bout of buying from your store, you’ll want to adopt a strong sense of urgency.

With copy that captures the essence of time is running short (but also points to a solution), your target audience will get the picture — your site is the perfect place for fulfilling any last-minute shopping this year.

2. Problem? Solution!

You want to create copy that’s clear and to the point. Keeping your email brief means your contacts are more likely to read it in its entirety and act on a compelling call to action. For the best results, we return to the problem-solution strategy.

The end of the year sets the stage for a major bout of last-minute shopping. The problem is clear…your shoppers are running out of time! Give them quick gift ideas by showcasing your best sellers or outline a current sale with helpful links.

3. Show off your customer knowledge.

It’s time to break out the flattery. With Christmas sale competition eating up valuable inbox space, your email campaigns will need to stand out with a bit of personalization. There are a few ways to go about this.

  • Personalize product recommendations that capture your target audience.
  • Capture cart abandoners with the old “get it before it’s gone” technique.
  • Better yet, encourage would-be customers with a discount on the things they nearly purchased.

Personalized messaging goes a long way in email campaigns as it makes it easy for a customer to feel confident about a buy. Feeling like a company truly understands them takes the guesswork out of finding the perfect product to purchase.

4. Make your campaign website mobile-friendly.

Now more than ever, it’s important that your email message is compatible with multiple devices.

In this day and age, it’s likely that a good portion of your contacts will be shuffling through their inboxes on the go. With visually enticing and clickable CTAs, you invite your clients to swiftly follow through with an effortless click of the thumb.

5. Free shipping = a shopping cart follow-through.

Have you ever wondered why shoppers abandon their carts so frequently? The greatest influence is unexpected shipping costs.

The best way to get customers to complete their purchase this holiday season is clear: offer free shipping.

6. E-gift cards are here to stay (and for good reason).

They’re super convenient and don’t require any shipping wait time! Contacts that are really cutting it close with their last-minute shopping will be hoping for a solution this simple.

Give them a shout-out in your subject line, to the tune of, “We’ve got your last-minute gift right here.” With a clickable link that goes straight to your e-gift card options, consider the sale complete.

7. Go a different email route…with a huge shopping success rate.

SMS campaigns typically host an ultra-high open rate, so if you’ve had the opportunity to collect your contacts’ phone numbers, launching SMS automation might be the thing you’ve been missing when it comes to closing that sale.

Sending an automated text won’t do much good without a clickable link attached, so be sure to include one — and maybe even a photo if your platform allows!

In conclusion, what’s the moral of the story? Christmas isn’t over yet! Your customers still have time to buy! Employ those snappy CTAs. Whip up some attention-grabbing copy. Create clear, concise messages to get your point across. When it comes down to the final hours before Christmas, your contacts will be glad they opened your email.

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Bitcoin: What Small Businesses Need to Know https://www.smallbiztechnology.com/archive/2021/12/bitcoin-small-businesses.html/ Mon, 20 Dec 2021 12:15:38 +0000 https://www.smallbiztechnology.com/?p=60667 The meteoric ascent of Bitcoin has sparked a proliferation of digital currencies and broad interest in blockchain-based technology. Before accepting cryptocurrencies, there are some major concerns, both technological and pragmatic. Do small companies need cryptocurrency? According to Business News Daily, certain blockchain companies are seeking to advance the area. What is Bitcoin? Cryptocurrency uses peer-to-peer […]

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The meteoric ascent of Bitcoin has sparked a proliferation of digital currencies and broad interest in blockchain-based technology.

Before accepting cryptocurrencies, there are some major concerns, both technological and pragmatic. Do small companies need cryptocurrency? According to Business News Daily, certain blockchain companies are seeking to advance the area.

What is Bitcoin?

Cryptocurrency uses peer-to-peer (P2P) technology. This means that it is decentralized. It is also unregulated. As a result, it’s unbacked. Buyers pay merchants directly, without a middleman.

Cryptocurrencies take away the middlemen said Chris Poelma, a small business person who has started accepting some crypto payments. Rather than relying on a company to protect your funds, you keep them encrypted, and only you have the key.

As we learn more about data breaches and clever hackers, cryptocurrencies seem more enticing to customers seeking a safer method to transact. Small companies may opt to take cryptocurrency for a variety of reasons, including keeping up with technology, recruiting crypto clients, and reducing fraud.

Is it suitable for your company?

Advantages of Cryptocurrency

For small enterprises, cryptocurrency provides significant advantages over conventional point-of-sale systems.

Fee Reductions

The absence of a central middleman minimizes transaction costs. Small companies that accept credit cards frequently pay roughly 25 cents for each swipe plus 2 to 4 percent of the overall transaction. Smaller establishments typically set credit card purchase minimums due to these fees.

Trader Defense

Because of this, businesses enjoy protection against fraudulent chargebacks. No third party may overturn charges. Thus they are final. Business owners don’t need to dig through credit card receipt signatures to avoid chargeback fraud.

Sales Growth

The decentralized structure of crypto allows small firms to grow and reach new worldwide markets. Using Bitcoin, a tiny electronics merchant sold $300,000 worth of goods to over 40 nations.

Adaptable to Customer Tastes

Accepting Bitcoin gives clients more ways to pay while protecting their data.

Obstacles and Risks of Adopting Bitcoin

Acquiring a digital wallet on a cryptocurrency exchange may be difficult for small company owners inexperienced with the technology. Cryptocurrency is a complex industry with a steep learning curve, challenging to navigate while running a company.

Small firms, in particular, would find it difficult to accept cryptocurrencies. Even without technological issues, the volatility of crypto prices discourages businesses from holding digital currency.

Optherium, which will start its ICO in June, has already constructed a platform to address these issues. The Optherium B2C platform allows customers to pay in Bitcoin while merchants may accept any money, digital or fiat. The Optherium B2C platform lets buyers pay in whatever currency they desire, and sellers accept any.

They will initially offer 50 cryptocurrencies and a broad range of fiat currencies, completing 100,000 transactions every second. Optherium has its token, although it isn’t required to utilize it. Instead, holders of Optherium’s own coin will benefit from even cheaper platform costs.

Volatility of Bitcoin

The most volatile aspect of digital currency is price volatility.

For example, Bitcoin stood at $19,172 per coin in December 2017, up from pennies in 2009. You’ll need to arrange for the conversion of your bitcoin back into your official currency, said Areiel Wolanow, managing director of Finserv Experts. Cryptocurrencies are volatile, so do this fast and often.

Using a merchant service provider such as BitPay or Coinbase protects small companies from the volatility of the digital currency. These platforms allow users to pay in real-time for cryptocurrencies.

Keeping cryptocurrencies as a speculative investment is the sole justification, according to Wolanow, but it’s practically gambling with your earnings.

Cryptography Safety

While bitcoin transactions remove dangers like stolen credit card data, they aren’t entirely secure. There is currently no method to entirely protect consumers’ funds from fraudsters.

Cryptocurrencies, unlike fiat currencies like the U.S. dollar and the Euro, are not backed or guaranteed. But some Bitcoin startups want to alter that.

Coinbase, for example, retains less than 2% of users’ digital money online and completely guarantees losses. Like regular banks, the FDIC insures Coinbase’s fiat currency up to $250,000. It’s still your job to safeguard your account. However, you can rest easy. If someone hacks your firm, all is not lost. Assets are protected. You can protect your accounts by enabling multifactor authentication, safeguarding your secret keys, and frequently backing up your data.

Companies are also working on wallet security solutions. According to Beck, Optherium uses biometric verification to identify users based on face anatomy, making it difficult for thieves to take someone’s assets. This strategy also helps users recover lost wallet access.

Uncertainty in the Market

Accepting cryptocurrencies also poses the risk of legislative changes shortly. Regulators are still working on it.

Regulations will undoubtedly alter once in place, so company owners must be agile. Because cryptocurrencies are new, it’s unclear how the government will regulate them, Poelma added. New rules may be in effect by the time you read this!

To be broadly recognized, firms must be assured they understand how to declare profits and pay taxes on bitcoin transactions.

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5 Growth Business Trends of the New Year https://www.smallbiztechnology.com/archive/2021/12/growth-business-trends.html/ Fri, 17 Dec 2021 12:05:15 +0000 https://www.smallbiztechnology.com/?p=60640 The U.S. business economy is slowly seeing normal. But what exactly is “normal” post-COVID? And which industries are most likely to rebound? Travel, eating, and entertainment businesses have all been negatively affected by the pandemic. And there is plenty of negative reinforcement from social media platforms such as TikTok. Other areas, such as small business […]

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The U.S. business economy is slowly seeing normal. But what exactly is “normal” post-COVID? And which industries are most likely to rebound?

Travel, eating, and entertainment businesses have all been negatively affected by the pandemic. And there is plenty of negative reinforcement from social media platforms such as TikTok.

Other areas, such as small business technology, have had to deal with lockdowns and work-from-home rules. Meanwhile, a lot of people want to learn online.

But, in the New Year, will these trends continue?

According to the SBA’s latest small business profile, the U.S. has approximately 31.7 million firms employing 60.6 million people. More firms are employing in 2022, despite the COVID-19 epidemic decimating small enterprises throughout the nation. The unemployment rate has consistently declined from 13% in the second quarter of 2020 to 5.2 percent presently.

We don’t have a crystal ball to predict the future, but we know which companies individuals will start. So which U.S. small enterprises will thrive in the future? Listed below are the top five business and industry trends for 2022.

Popular Markets Post-Pandemic

A year of lockdowns, distant schooling, and remote work has sparked demand for travel, eating, and entertainment. Vaccines, better medical treatments, a greater knowledge of the coronavirus, or simply population exhaustion have boosted demand for companies and services damaged worst by the epidemic.

The possibility to plan trips, dine out, and seek amusement beyond television programs and movies streamed from home arose naturally once the light at the end of the tunnel was seen. As a result, in the future, the following top 10 small business sectors will experience revenue growth:

  • International Airlines 61.3%
  • Motels and Hotels 57.8%
  • Casino Hotels: 57%
  • Cinemas: 56.3%
  • Operators: 53.3%
  • Aer Lingus 50%
  • Travel Agencies: 48%
  • Concert and Event Marketing: 45.2%
  • Taxi and Limousine: 42.8%
  • Water Parks: 42.1%

It’s apparent that the firms hit the hardest by the epidemic are ready to bounce back.

While the percentage increases indicated above are temporary, they represent the reality confronting this industry and enterprises. Ski resorts, car engine and parts manufacturing, medicinal and recreational marijuana, and real estate sales and brokerage were among the enterprises that enjoyed considerable growth.

Also, CNBC just revealed their ranking of the top states for business. The ranking of states takes into consideration factors including infrastructure, workforce, capital availability, and business costs. Among the best states for business, CNBC lists:

  • Virginia
  • North Carolina
  • Utah
  • Texas
  • Tennessee

Business Ideas, Trends, and Predictions for the New Year

Now that we know what worked in 2020, we can plan for next year. What will be the top five industries in the U.S. in 2022? Where should you focus your business?

Adoption of New Technologies

Who hasn’t utilized Zoom, GoToMeeting, or Microsoft Teams this past year? As a result, new technology has entered millions of homes and companies for work, education, or to keep connected, and the advances are set to continue.

The genie is out. The horse is out of the barn. (Or is the toothpaste gone?) Therefore, people will constantly want faster data and network speeds. Similarly, we will need it to fulfill rising demand, and now is the time to join this digital boom. Some of the top tech occupations in 2022 include:

Web Admins

This position builds the code that powers millions of websites that power global eCommerce. In other words, a web developer’s function might range from client-facing work on-site design and features to back-end work with databases and networks.

Developers

A software developer creates computer programs and millions of mobile applications. Mobile app developers are showing the fastest-growing occupations, with a predicted 22% increase over the next decade.

Analysts (CS)

Computers, processes, and procedures are the emphasis of this function. Accordingly, they depend on IT to handle client demands and guarantee a company’s digital needs are satisfied.

IT Security Analysts

These people defend enterprises against cyberattacks. Above all, they safeguard and monitor a company’s computer network.

Data Managers

This employee organizes data. They ensure database information is safe and efficient.

AI and ML Growth

Smartphones and other smart gadgets are one example of how AI is influencing our lives. Smart automobiles will navigate the streets using AI systems. Whether you work in customer service, human resources, or even AI-powered applications, AI is meant to help. Among the new roles AI will perform in 2022 are:

  • Cybersecurity
  • Trends and Business Forecasting
  • Healthcare Help Desk (Chatbots)
  • Voice Recognition and Search

Entrepreneurs want location independence as digital nomads. As a result, working as a digital nomad was a rising trend in 2019 and will continue in 2022.

According to the Harvard Business Review, there will be 10.9 million digital nomads by 2020. This is a 49% increase and is anticipated higher growth.

Similarly, many businesses, particularly millennials, value flexibility, and geographical freedom. That is to say, these digital nomad enterprises are ideal for knowledge jobs like consulting and freelancing.

As the world shifts away from office occupations, new technological tools such as productivity applications, collaboration software, and communication channels allow knowledge workers to work almost anywhere.

Digital Nomads May Run Numerous Sorts of Businesses

Freelance in coding, programming, writing, graphic design, marketing, and other fields. Likewise, provide personalized knowledge and assistance in areas of extensive experience and understanding. For example, make money from a website or blog through affiliate marketing or advertising. Sell an information product like a course or an ebook using a well-known site like Fiverr, TaskRabbit, Upwork, or Toptal. In conclusion, there literally are no limits as you move into the New Year.

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Don’t Be Content to Merely Survive. Automate in the New Year to Prosper. https://www.smallbiztechnology.com/archive/2021/12/automate-prosper-marketplace.html/ Thu, 16 Dec 2021 19:28:26 +0000 https://www.smallbiztechnology.com/?p=60616 Businesses have quickly incorporated new digital solutions to keep ahead of the curve and compete successfully in our online marketplace. Automation trends look to be set to continue well into the New Year. Are you doubtful about the need to automate? Many (most?) of your competitors have already automated most repetitive operations. What’s holding you […]

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Businesses have quickly incorporated new digital solutions to keep ahead of the curve and compete successfully in our online marketplace.

Automation trends look to be set to continue well into the New Year. Are you doubtful about the need to automate? Many (most?) of your competitors have already automated most repetitive operations.

What’s holding you back? You need to free up your staff’s time so they can use their unique abilities 24/7, not waste time on pencil sharpening. In the New Year, these are five things that every small firm should consider automating.

1. Scheduling of social media posts.

Today, social media is one of the most effective marketing platforms for businesses. Social media marketing, according to 73 percent of marketers, is an efficient strategy to raise brand recognition, create leads, and automate sales.

However, providing information on a regular basis is an important aspect of effective social media marketing. Posting multiple times each week is the most successful social media routine. If your company has a presence on two or three social media sites, keeping a regular posting schedule will take a significant amount of time and work.

Fortunately, there are certain websites that may assist you in automating this whole process. You can plan articles in advance and manage several social media platforms using tools like Hootsuite and Buffer. Your social networking process will be considerably easier and more comfortable this way.

2. Automate to provide excellent customer service.

There will always be a need for human customer service. However, small firms now have access to technologies that can largely automate basic kinds of customer support.

For example, AI-powered chatbots may serve as a front-line customer care resource by giving basic help and answers to your customers. CRM automation may also help your customer care representatives perform more efficiently and less laboriously. Modern CRM systems make basic customer support operations like ticket creation, quotation management, and account administration very simple to automate.

You may free up your reps for more critical work that demands human decision-making abilities by automating these easy procedures.

3. Routine information technology tasks.

Almost every firm nowadays needs some kind of IT assistance. However, the days of needing to have a crew of computer specialists on hand to handle every area of your IT administration are over. Typically, one person can handle all the work.

Many companies outsource the entirety of their IT needs. Workload solutions allow IT to automate operations such as troubleshooting, resource monitoring, and job scheduling. Task automation technologies work well in small business environments. This wasn’t always the case, but today IT and AI combine to offer user-friendly software.

It’s vital to remember that, like customer service, automated IT technologies should assist rather than replace human personnel.

These technologies may assist your team in working more effectively while also lowering the danger of human mistakes. Nonetheless, we will always require human IT specialists to deploy and monitor automated technologies. Workload automation software increases efficiency. It also lowers costs when you have a well-trained team.

4. Ramp up your email promotion.

One of the simplest and most valuable company procedures to automate is email marketing.

Writing many emails and then setting the parameters under which they will be delivered is the process of automating email marketing. The most simple example is the almost ubiquitous welcome email you get when you register for a new account on a website. Automated email alerts customers to upcoming sales. It collects feedback from consumers. And there are apps that allow you to re-engage with former customers.

While it may seem too easy, email marketing will be effective. This is particularly true when we tailor a customer’s emails to his or her individual use of your website. Sending a reminder to a consumer about an item they looked at, for example, might encourage them to purchase.

Emails based on on-site activity have been shown to raise income by 38%, making them one of the most successful methods to increase sales.

5. Automate your invoicing.

You may charge clients for purchases using automated billing instead of manually producing and mailing invoices. This is particularly useful for payments that are made on a regular basis.

It may, however, be used to charge clients for one-time transactions using payment information that your firm already has on file.

The benefits of automating your company’s billing process grow exponentially. First and foremost, it lowers the likelihood of your consumers being charged the incorrect amount. It will also result in a more consistent payment schedule for both you and your clients, which will be more convenient for both of you.

Finally, freeing up members of your team to focus on other essential initiatives by avoiding the time-consuming task of manually preparing invoices.

While automated designs may assist many other aspects of a company, these five are the most crucial for the majority of small firms. In an increasingly saturated internet marketing industry, automation may help your firm remain competitive and function more effectively.

Grab automation in the New Year. You’ll be able to avoid time-consuming, repetitive duties and concentrate on initiatives that will help your company expand.

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Small Business Technology Trends in the New Year https://www.smallbiztechnology.com/archive/2021/12/small-business-technology-new-year.html/ Wed, 15 Dec 2021 22:04:40 +0000 https://www.smallbiztechnology.com/?p=60593 When the Covid-19 epidemic hit, most small businesses experienced chaos. What are they doing to recover? How do they plan to prosper? New business trends are developing as life returns to routine. Recognizing them may help small firms recover their footing. Small company owners must keep abreast of the post-pandemic developments and movements. Listed below […]

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When the Covid-19 epidemic hit, most small businesses experienced chaos. What are they doing to recover? How do they plan to prosper?

New business trends are developing as life returns to routine. Recognizing them may help small firms recover their footing. Small company owners must keep abreast of the post-pandemic developments and movements. Listed below are a few ideas.

Developing EQ and Empathy

Transparency and emotional intelligence modeling are crucial. So many surveys say. As a result, empathy is a valuable tool for coping with life and professional issues. Similarly, recognizing emotions or actions and handling them with attention has tremendous value.

Using Social Media Influencers and Technology

Influencer marketing is a trend that small companies should know about. For example, online platforms such as Instagram and TikTok can help small companies express their stories and generate enthusiasm. Influencers, big and small (micro-influencers), provide significance and endorsements to the content.

Adopting Big Biz Systems and Processes

Small firms must adopt large corporate systems and procedures if they want to succeed in the New Year. That is, tiny firms should put up toll-free phones, IVR systems, and automation and organize themselves as if they were much bigger. Success depends on this.

Enhancing Recruiting

With the globe becoming more connected and individuals opting for remote work locations, organizations will be able to hire more widely than in the past. Above all, companies with a defined purpose, values, and standards will be more effective in recruiting top talent in a tight labor market.

Instituting Workplace Values That Put Family First

People have reevaluated their priorities in the previous year or two, leading to the family-first movement. As a result, business leaders must build a people-first environment or risk losing their finest employees. Small company owners must develop a set of workplace principles with their employees and ensure that managers lead by example.

Increasing Business Owner Networking

Don’t miss the “new” New Year trend: networking! Businesses may develop tremendously by interacting with other businesses instead of growing alone. Assemble a team and establish connections that motivate and drive one other’s progress. Do it in return.

Embracing Digital Marketing’s Efficiency

Digital marketing is here to stay for small businesses. Digital marketing may not completely replace in-person profile development. However, don’t overlook its cost- and time-saving benefits. Use such advantages to reach a large audience.

 Leveraging Digital and Cloud Tech

Many small companies lack a digital presence. If this describes your company, you can (and should) correct this serious oversight quickly and easily. Likewise, your ability to utilize and harness current digital and cloud technologies, as well as your desire to keep up with your customers’ technologies, will determine your future success. Slack, Teams, and Twitter now. Who knows in three years?

 Boosting Agile Service and Product Delivery

Agile service delivery and product development for customers can help you construct a personal brand with a competitive edge. Create a range of solutions and analyze their influence on various customers to help your small company stand out in any industry.

Prioritizing Employee Coaching and Mentoring

To keep a happy staff and enhance retention, small companies will need to think outside the box. The tendency is to give staff coaching or mentorship, which is significantly more important than a ping-pong table.

Adopting Newer Video Technology

On-demand video will be crucial. In other words, video has become more popular for prospecting, selling, serving, and meeting people globally. Today, video is the new “new” thing, and its popularity will only grow. There are several free platforms.

Building Out Hybrid Office Technology

Employees may pick their best work schedule and whether they work remotely or in person, which is a future trend as security and insecurity are balanced with a healthy home and work environment. Similarly, employers must accept multi-generational personnel with diverse values and life experiences.

Stressing Workplace Mental Health

Mental health in the workplace is important, regardless of the size of the workforce. For example, supply chain constraints, labor shortages, remote work, and the blurring of work-life are increasing employee stress. Above all, changing this tendency will promote engagement, minimize attrition, and raise productivity.

Rethinking Inventory Management Strategy

Supply chain shortages will persist. Raw material and product delivery delays will be longer than projected. Work on this today. Likewise, setting goals and changing your inventory management are crucial. The cost of not having a product is greater. If your firm isn’t directly affected, your consumers are.

Maximum Business Google Usage

This coming year, successful companies will use Google to its utmost. That is, this covers Google My Business, local services, advertisements, and SEO. Accordingly, small company entrepreneurs must learn, use, and comprehend Google lead generation. Try branding yourself. So, create a goal. Master personal and company branding. The corporate brand often hides the owner’s identity, allowing them to avoid being vulnerable and human. Change this now. As an entrepreneur, you can only gain loyalty by being yourself, displaying the human aspect of your company, and promoting you and your staff.

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Why Customer Service Requires Coaching — Not Just Training https://www.smallbiztechnology.com/archive/2021/12/customer-service-requires-coaching.html/ Tue, 14 Dec 2021 11:00:06 +0000 https://www.smallbiztechnology.com/?p=60567 Customer service has become a vital portion of the customer journey. As the customer experience has become more personalized, consumers expect an increased level of support after the point of purchase. When handled well, customer service can lead to better retention rates, higher levels of loyalty, and superior word-of-mouth marketing. However, achieving quality customer service […]

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Customer service has become a vital portion of the customer journey. As the customer experience has become more personalized, consumers expect an increased level of support after the point of purchase.

When handled well, customer service can lead to better retention rates, higher levels of loyalty, and superior word-of-mouth marketing. However, achieving quality customer service is becoming more and more challenging.

That’s where customer service coaching can make a difference.

What is Customer Service Coaching?

Customer service is an art as much as anything else. It requires a subtle combination of data, training, experience, confidence, creativity, and many other soft and hard skills.

Data has become an instrumental way to oversee and improve customer service. Analytics are applied using tools such as recordings, live chat, customer feedback, and surveys.

The problem that many companies face is figuring out how to apply the cold, hard facts to the fluid activity of being a customer service rep.

Training can only get you so far. The activity tends to focus on run-of-the-mill responsibilities. Using company software, understanding basic product features, and studying brand guidelines all factor into the mix.

Once trained, though, companies must look to a deeper solution for continual customer service improvement: coaching.

The Impact of Coaching

The QA experts at MaestroQA are quick to point out that live agents handle tougher tickets these days. Basic questions are answered by automated systems. That means, if a customer gets through to a human, they often have a detailed and personalized question in tow.

To understand the impact that this has on customer service, one needs to look no further than the numbers. The QA brand highlights a study by Gartner stating that self-service questions cost an average of $0.10 per contact. In contrast, live service solutions are a sizeable $8.01 per contact.

In other words, you’re paying an average of 80 times more per contact to have individuals talk to your customer service team members. This makes having high-quality support agents a priority. You need individuals who are able to think on their feet, act empowered, be creative, and always be learning

Coaching solves this by working one-on-one with agents in a constructive manner. Rather than micromanaging, it fosters an ongoing process of working with agents to improve their skills and knowledge. This leads to superior customer service that is worth every penny of that $8.01 per interaction.

The case for coaching is easy to make. However, actually implementing an effective, up-to-date, data-driven coaching strategy for your company is more challenging.

How to Be a Data-Driven Coach

Here are some actionable steps that you can use to keep your customer support agent coaching current and data-driven.

Set Clear Expectations

Coaching never works if the coach is the only one with their head in the game. Agents must also be clearly briefed regarding the intentions of a customer service coaching effort.

By setting clear expectations, you can create buy-in from your team. You can help them see the activity as an opportunity for professional development — rather than a responsibility or, even worse, criticism or punishment for past performance.

Make Wise Use of Your Data

It’s difficult to make improvements if you don’t know what areas are struggling. There are many ways to discover this, but in the modern world, nothing is as effective as data.

This isn’t just a case of setting up a third-party analytics tracker and letting it “do its thing.” It requires focused targeted efforts. Audit your customer service interactions through surveys, feedback, recordings, and whatever other tools you see fit.

Make sure to be purposeful throughout the process. Don’t just collect any and all data. Ask meaningful questions, and ensure that you’re working toward clearly defined OKRs (objectives and key results) that help you associate data with end goals.

Use Accountability

Accountability is a critical piece of sustainable improvement. The good news is, it doesn’t just consist of checking in on your support agents ad nauseam.

On the contrary, accountability is simply setting benchmarks and goals and then checking in on progress toward those objectives at select times. This gives you the chance to reevaluate unrealistic goals. It also helps you realign a support agent’s efforts if they aren’t producing the desired results.

Accountability also lets you celebrate when your coaching efforts reach recognizable milestones. This can go a long way in maintaining momentum and engagement for coaches and agents alike.

Cultivate Two-Way Feedback

As a final measure, don’t underestimate the value of two-way communication. Feedback from your agents is one of the most valuable pieces of data that a coach can receive.

This provides the opportunity to go beyond formulaic training. By communicating, a coach is able to learn about the specific needs and challenges that each agent is dealing with. This can lead to tailored solutions and superior results.

Coaching your customer support agents is a constructive and positive way to maintain a customer service edge over your competitors. It gives your workforce the tools and resources that they need. It also ensures that they are both inspired and empowered to do their jobs with excellence.

This leads to happier agents as well as satisfied and loyal clients.

So, in the future, approach coaching your customer support staff as an investment. Rather than a bother and an expense, you’re taking the time in the present to proactively pour into your team, your future, and eventually your bottom line.

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What’s New in Cybersecurity for the New Year? https://www.smallbiztechnology.com/archive/2021/12/whats-new-cybersecurity.html/ Mon, 13 Dec 2021 22:12:21 +0000 https://www.smallbiztechnology.com/?p=60577 We’re all aware of the dangers posed by cybersecurity threats. Without exception, we all want to protect ourselves. Not all of us know how. There are those who wish to take advantage of any and every vulnerability. However, according to a recent survey of business owners and independent insurance agents in the United States, many […]

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We’re all aware of the dangers posed by cybersecurity threats. Without exception, we all want to protect ourselves. Not all of us know how.

There are those who wish to take advantage of any and every vulnerability. However, according to a recent survey of business owners and independent insurance agents in the United States, many businesses are simply not taking the necessary steps to protect themselves and their assets.

This is bad news. It should give all SMB participants nightmares. Because a breach in one company can lead to a domino effect. More companies can fall within a matter of hours.

Some also seem to be attempting to persuade themselves that they are invulnerable, even though they are aware that they should be doing more.

The news has been full of small business technology and security trends this year. Following cybersecurity industry trends, knowing how hackers infiltrate networks, and taking the necessary safeguards to keep them out are important parts of defending your organization.

The following are the top cybersecurity trends to watch in the New Year.

1. Implementation of multi-factor authentication.

Multi-factor authentication is a method in which users must authenticate their identity by using two or more different devices at the same time.

Example: When trying to log into a program, users may input their password on their computer’s browser and then get a code on their cellphone, which they must enter on the computer once more to be successful. It increases the security of logins by certifying that the user is who they claim to be in at least two locations.

Businesses may utilize a variety of third-party programs. To incorporate multi-factor authentication into their systems. If you market to clients who use applications such as Facebook, Robinhood, and Netflix, you may discover that they are already acquainted with the process. This is because prominent apps such as these already employ the method.

While many firms still consider multi-factor authentication to be optional, others are using multi-factor authentication systems as an extra layer of protection against a cyber attack.

2. Increased cyber-threats to remote employees as a result of technological business advancements.

In the opinion of cyber security experts, the transition to remote or hybrid work that has been prompted by COVID-19 has placed workers at greater risk of cybersecurity attacks.

In addition, when individuals bring their personal networks and devices into the workplace, they become more vulnerable to phishing emails and ransomware assaults. Their preparation is lacking. They don’t have the security protections that a company would put in place on its internal systems.

Your workers will benefit from having better security measures installed on their cloud-based apps, home devices, and home networks if you provide them with tools and training.

Find out more about the best practices for cybersecurity training. Consult in-house or get a professional consultant. Don’t rely on your Uncle Fred or some online website!

3. Attacks against cloud-based computing business services.

According to a survey by Northeastern University, cloud-based computing services have grown in popularity in recent years, and businesses are using them more than ever across a growing number of international employees.

They make it simple for workers to access the resources they need to be successful from any location, and they are both accessible and reasonably priced to host and maintain. The downside is that they are a great target for cyber-attacks, as well.

As a precaution, make sure that your cloud-based systems are up to date. You should also run breach and attack simulations to identify any security system flaws.

4. Simulation of a breach and an assault.

When there is illegal tampering with your technological systems, this is referred to as a cybersecurity breach.

Test your system frequently with BAS. These breach and attack simulations (BAS) are crucial. Even for the smallest business. They help you discover the most vulnerable parts of your cyberinfrastructure. Once discovered, they can be quickly strengthened.

Implementing BAS may assist you in identifying and eliminating vulnerabilities in a timely manner.

Learn more about the ramifications of a data breach on your company. Do some simulations at the beginning of the New Year.

5. Managing the use of technology and gadgets.

For the purposes of this definition, the Internet of Things (IoT) is a structure of physical things. These devices contain sensors, automation, and other software technology in order to communicate and exchange data with other devices and systems through the internet.

The term encompasses anything from linked equipment on the factory floor to smart home items and automation technologies. It’s swiftly encircling us and shows no signs of slowing down any time soon.

Begin to incorporate artificial intelligence and smart technology into your organization. Develop an enterprise-wide plan to detect and manage every connected machine.

This is critical to maintaining the security of your network and data. Don’t put off the hard work, because the payoff can be significant.

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Are You Ready For Growth in the New Year? https://www.smallbiztechnology.com/archive/2021/12/ready-growth-new-year.html/ Fri, 10 Dec 2021 21:31:14 +0000 https://www.smallbiztechnology.com/?p=60550 So…what’s needed for growth in the New Year? Bigger? Better? Badder? Bolder? All of the above? Time will tell. Time…and temperament. What can a small company owner do to prepare for growth in the New Year, given that 99 percent of all U.S. enterprises are tiny, almost 32 million as of March 2021? What kind […]

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So…what’s needed for growth in the New Year? Bigger? Better? Badder? Bolder? All of the above? Time will tell. Time…and temperament.

What can a small company owner do to prepare for growth in the New Year, given that 99 percent of all U.S. enterprises are tiny, almost 32 million as of March 2021?

What kind of small enterprises is growing now? It’s possible that now is the best moment to start a new business. In the New Year, certain services and goods may be in higher demand than ever. This list is by no means exhaustive, but if you work in one of these fields or want to, this may be a good year for you.

  • Physical Therapy
  • Wellness
  • Mechanic
  • Carwashes
  • Curricula
  • MBA Marketing Courses
  • Business Advice and Coaching
  • SM Management
  • A/R (Accounting)

If indeed these careers are now the most successful, it’s clear that customers are intensely focused on self-improvement and business-to-business services.

So, you’ve been bitten by the entrepreneurial bug and are joining the ranks of other business owners who have gone solo. Are there risks to becoming your boss? Sure. You can’t expand without bruising yourself a few times. But do the rewards justify the effort? Ask the almost 32 million small firms that comprise 99 percent of all U.S. businesses.

Where do you expand if you’re new?

Then how do you go about it when you don’t know what you don’t know?

Decide on a business structure.

The importance of choosing the correct sort of company entity cannot be stressed. Consider it to be like cooking. Before you start, decide what you’re going to make and what utensils and supplies you’ll need. Not every tool or instrument will work for you.

Make a stew on a grill to understand.

When beginning a firm, you must explore several business structures and choose which one best suits your needs. Understanding that each entity type has unique legal requirements is critical, not just during the creation phase but also as you develop and expand.

If you’re like most people and motivated more by ambition and caffeine than a solid business strategy, you’ll need to decide if you want to do it alone or with a partner. Whether you need investors. How much ownership do you want to give up in exchange for financial aid?

You must also decide how you will run the company, who will make decisions and over what, and how you will be compensated and share in the profits and losses.

A wise business owner also learns about putting up precautions such as insurance and hiring professionals such as lawyers for contracts, employment difficulties and guidance, and accountants for tax and bookkeeping.

Very often, companies fail to create procedures and processes for handling conflicts, differences in management style, and settling disputes, which harms the business, earnings, and relationships. Every facet of a business is influenced by how it is legally created.

Expand systems to address roadblocks.

Sole proprietorship or joint ownership of a firm involves a shared commitment to doing activities that strengthen the business.

Running a business requires following local, state, and federal regulations. Establishing internal processes that help you succeed.

Consider how you greet customers in person, over the phone, or via email. The information they have access to when considering signing up or buying. Then the policies you create and implement communicate the business’s objectives.

Consider whether you will train employees to deliver the intended customer experience or handle problems that arise. Billing practices complicate things. Also, use the information that appears on a website or social media to showcase and market the business’s strengths. These are all essential touchpoints that may make or kill a business.

These moments also shape its reputational identity, which is how the public and rivals see it. Customers and clients alike expect and require an experience worth their time and money.

Get set…grow!

If you’ve been around the block at least once and can include a successful business among your accomplishments, it’s time to pause and reflect on your past and future growth.

Uncertainty has taught American firms that they are more susceptible than they believed when it comes to the epidemic and all the issues it brings. To prepare for future difficulties, company owners may take action to ensure their workplaces are safe for employees and customers and to comply with local government regulations.

How can an established business owner make up lost ground or stay up with the changing tides long enough to see a better New Year?

Love your squad.

Remember that creating relationships pays off. If you have loyal employees, remind them why they joined in the first place. As things improve, a motivated workforce with high morale is an organization’s most important growth asset.

Everyone will remember that the unit survived difficult circumstances by working together toward a shared objective.

Get assistance where needed.

Our reliance on technology may have made the world smaller due to increased access to information. But be aware that not all information is good information.

Don’t rely on social network pals or generic web forms to inform you what your business contracts state or what standards to follow. Do yourself a great favor and get legal advice that is conversant with the subject and can assist you in avoiding legal growth issues. And, when it comes to taxes, be sure to consult a financial specialist.

“Professional services” are not a misnomer as long as you spend time finding trustworthy assistance.

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4 Ways That Global Access to WiFi Affects Small Businesses https://www.smallbiztechnology.com/archive/2021/12/wifi-access-small-businesses.html/ Fri, 10 Dec 2021 10:00:10 +0000 https://www.smallbiztechnology.com/?p=60532 It’s hard to imagine a world that’s not connected to some degree to the Internet. Indeed, WiFi coverage continues to blanket the planet, filling in new coverage gaps every month. And according to Wi-Fi Alliance, the global net worth of WiFi will reach nearly $5 trillion by 2025. As a business owner, you and your […]

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It’s hard to imagine a world that’s not connected to some degree to the Internet. Indeed, WiFi coverage continues to blanket the planet, filling in new coverage gaps every month. And according to Wi-Fi Alliance, the global net worth of WiFi will reach nearly $5 trillion by 2025.

As a business owner, you and your team members no doubt rely on WiFi to keep operations running smoothly. However, you might not think about the possibilities that worldwide WiFi access brings to your organization. Indeed, as WiFi extends globally, your company may encounter plenty of opportunities to grow revenue, brand recognition, and reputation.

What Global WiFi Access Can Do for Your Business

What are some of the ways that you can use internationally available WiFi to positively impact your company? Below are four suggestions to help you achieve your short- and long-term goals.

1. Improve the depth of your customer insights.

The more you know about your customers, the better you can personalize your marketing. Widespread WiFi allows you to gain more knowledge about buyers no matter where they go. For instance, through social listening tools, you may realize that many of your repeat shoppers travel to specific countries regularly. This may seem like a small insight but could have a major impact on your messaging strategies.

As mentioned by small business WiFi platform provider Plume, the deeper your customer insights, the more easily you can turn everyday patrons into true fans. How? As the piece notes, “anticipating their needs and exceeding expectations” of consumers always puts you ahead of the competition. It also gives you an inside track to foster relationships that promote genuine engagement based on personalized content and offers.

Don’t discount the value of having lots of cheerleaders around the world. Around eight of out 10 people make purchases based on recommendations from individuals they know, says Plume’s researchers. Consequently, the more global kudos you snag from happy clients from anywhere, the stronger your sales lift could be. And that’s always good for business.

2. Improve employee sourcing and bolster DEI initiatives.

Your organization is only as strong and diverse as the professionals you hire. Global WiFi gives you the chance to tap into talented workers no matter where they call home. Accordingly, you can stretch your new-hire sourcing way beyond your current geographic boundaries.

Certainly, having an international workforce requires you to get creative. You’ll need to consider how to make workflows seamless across a variety of time zones, for example. You also may want to revamp your expectations when it comes to the timing of Zoom meetings. Nevertheless, these are small concerns when you consider how powerful your company could be with a dynamic, world-class workforce.

You can test the international hiring waters by working with globally located independent contractors initially. That way, you and the rest of your team can get accustomed to the concept of working with out-of-country colleagues. As long as everyone has dedicated WiFi, the experience should be positive for your business.

3. Expand your brand footprint internationally.

Your brand might be a national sensation—or at least on its way to becoming one. Is it well-known overseas, though? With broad planetary WiFi and 5G connectivity, your company could enjoy a bump up in recognition. Not only would this increase your total addressable market but it could inform future product innovations.

Taking your business anywhere involves planning, of course. You’ll want to construct your marketing campaigns for a different culture and audience, and perhaps in a different language. Plus, you’ll need to navigate shipping rules and regulations. You may even want to host separate websites or at least microsites as well.

To make this process as effortless and low-risk as you can, pick specific areas of the world to focus upon first. Being systematic about where you’re going to sell keeps the control in your corner. You can always enlarge your marketing “orbit.” It’s a little harder to start too big and then have to pull back.

4. Attract new investment or business partners.

Perhaps your small business has leveraged crowdfunding to raise capital. You’re not alone. The crowdfunding marketplace is lightning-hot, according to MarketWatch. In 2021, crowdfunding among United States’ startups is predicted to potentially blow past the $200 million barrier.

In addition to crowdfunding via regulated sites like GoFundMe, Indiegogo, and SeedInvest Technology, you may want to seek out international investors. Many global investors are ready to put their money behind interesting business concepts. With more reliable WiFi popping up every day on all the continents, foreign investors have a better chance of finding your company. You can start looking for angel investors from abroad by submitting funding requests on trusted international platforms.

Not interested in passing on more equity to investors but still eager to get your hands on more capital? One method to stretch your resources is to join forces with a company already working overseas. Together, you may be able to move your merchandise to the communities they serve. This type of arrangement can give you a toehold in a new-to-you territory. Just make sure you invest in cloud-based software so you and your partners can exchange information seamlessly.

The world seems to be a much smaller place thanks to WiFi. It’s also a place where smaller businesses can compete on a level playing field with much bigger enterprises. Take time to consider how global WiFi can help your organization achieve its objectives. You might be surprised at how far you can take your vision.

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5 Small Business Ideas for the New Year https://www.smallbiztechnology.com/archive/2021/12/small-business-ideas.html/ Mon, 06 Dec 2021 17:39:30 +0000 https://www.smallbiztechnology.com/?p=60476 All these new businesses around you may motivate you to start your own. But you’re undecided on what it should be. Here are five ideas. Fortunately, this new-normal society ensures enormous earnings from small resources. With everything going online and technology taking over, there are limitless ways to earn. But becoming an entrepreneur requires foresight. […]

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All these new businesses around you may motivate you to start your own. But you’re undecided on what it should be. Here are five ideas.

Fortunately, this new-normal society ensures enormous earnings from small resources.

With everything going online and technology taking over, there are limitless ways to earn. But becoming an entrepreneur requires foresight. While you’re still thinking out what your small business should be, someone else is already generating money and building an empire.

Small Risk, High Return

Are you looking to establish a business now? Consider the changing standards and technology developments. It will assist you in choosing one that will benefit you long-term.

Listed below are five small business/entrepreneur ideas to start in the New Year.

1. Reseller Hosting

Nowadays, reseller hosting is quite popular.

Reseller hosting operates like a rental business. Instead of owning and renting an online residence, you rent web server storage space. This gives users access to all web server resources needed for a website. In addition, reseller hosting is less expensive than buying straight from the central hosting service.

Owners may make a lot of money if they rent the place for a long time.

A simple technical understanding of website hosting and a budget to acquire a reseller plan from the parent provider allows you to customize those packages and sell them.

The definitive guide should be your first stop for learning how to resell hosting. This type of company has a lot of potential as you can offer it alongside web design, development, SEO, and other online services.

2. NFT Collectibles

NFTs are non-fungible art tokens that may be used as blockchain digital assets. The average monthly sales for NFT’s value was calculated at $336.6 million USD. This shows the NFT industry’s potential.

If you like visuals and crypto, you might like the NFT startup business. You don’t need to be an expert in all graphic design tools to start with creativity and fundamental abilities.

The blockchain allows you to mint any sort of abstract item, GIF, photo, song, sketch, or anything else. To mint art, you must first code it for blockchains. It will prevent anyone from copying your art. The most common cryptocurrency for selling NFTs is Ethereum. However, there are others.

3. Sustainable Products eCommerce Business

Starting an eco-friendly eCommerce business might be a terrific solution for you.

People are becoming more aware of the need to conserve the environment. The sustainable goods industry is expected to hit $150 billion USD by year’s end. You may earn your share by opening a modest online store.

Introduce notebooks, stainless steel water bottles, cloth totes, travel mugs, biodegradable cutlery, bowls, plates, reusable food bags, and other recycled plastic items. You may quickly create an eCommerce website or launch your business on Amazon, Etsy, or eBay.

4. Affiliation

Affiliate marketing is also a terrific way to generate money.

Affiliate marketing is online marketing. It’s simply helping others promote and sell their products or services in exchange for a cut of the revenue. You can utilize blogs, YouTube videos, social media, and an email list.

The most popular choice is blogging, which produces long-term effects. A website is all you need to become an affiliate marketer. After that, join an affiliate network such as Amazon Associates. Then choose a hobby and start writing about it to make money.

In other words, affiliate marketing has a high return on investment and may be done as a side hustle. The nicest part is that it can be automated.

5. Online Coaching

This is the new normal. The e-learning industry is expected to reach $336.98 billion USD by 2026. For instance, if you are brilliant at something and know everything about it, share your expertise…and get money.

Virtual classrooms are possible using Google Meet, Zoom, and Microsoft Teams. Also, you can make money by teaching skills relating to your industry via your YouTube channel.

Providing mini-classes in any profession or industry is always a good trend. You can train people online in any field, from manufacturing to digital marketing. You can be a relationship coach, a financial coach, a health coach, etc.

How does that work? It’s simple.

Most small business owners can access in-house or online classes for themselves and for their employees. The cost is nominal. Even free sometimes.

So do yourself a favor. Look into continuing education for yourself. Also for your staff. It will help you expand your horizons. Similarly, your employees will become more efficient and more valuable. And maybe even a bit grateful.

Don’t hesitate to offer tuition reimbursement. This can be a key to better employees. The more you know, the more you contribute.

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Critical Strategic Tech for SMBs in the New Year https://www.smallbiztechnology.com/archive/2021/12/critical-strategic-tech-smbs.html/ Fri, 03 Dec 2021 19:55:07 +0000 https://www.smallbiztechnology.com/?p=60451 The most critical strategic technological developments for the New Year are here! Small business owners must maintain an awareness of them. The Steady Rise of SMBs In the beginning, there was apparently no such thing as SMBs, an acronym for “small to midsize businesses.” Some said it was a concept only dimly dreamed of by […]

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The most critical strategic technological developments for the New Year are here! Small business owners must maintain an awareness of them.

The Steady Rise of SMBs

In the beginning, there was apparently no such thing as SMBs, an acronym for “small to midsize businesses.” Some said it was a concept only dimly dreamed of by technical advisors, financial finaglers, and wild-eyed college professors.

So what happened? In all likelihood, someone in an MBA program got the bright idea to initialize a concept. They then took that concept to a thesis advisor, at which point the academic world was turned on its ears as the idea became more solidified.

This may sound like a lot of gibberish to those who do not own or operate a small business, but it should still ring true to anyone who has ever attempted to implement an ill-defined goal only to find that castles in the clouds do not translate well to ROI.

No Small Controversy

The whole matter descended into an embarrassing broil of controversy several years ago.

Social media can be thanked for opening up that particular SMBS can of worms. First Facebook and then Twitter began posting content that questioned the authenticity of SMBs. In fact, the whole thrust of this trolling campaign was that the category of “SMBs” as such didn’t exist at all. Amazingly, there are many groups who still believe that today.

So where do SMBs go when they need practical help and support? How can they obtain the advice and counsel they’re looking for to make a decent living?

How Can SMBs Get the Help They Need?

When the pandemic hit small businesses so hard last year, there was a flood of information on how to survive and even thrive during a disaster. Remember Chernobyl? It’s the same principle. For the small business owner, it simply meant keeping your head down and not giving up. This has always been the strength of the modest American business enterpriser.

For starters, SMBs need help in not seeming out of place when someone mentions the most recent craze. (You don’t want to be the one who responds with the statement that your “data fabric” is cotton, do you?)

Gartner has released its list of the 12 most important strategic technology trends for 2022, divided into three categories: growth, change, and trust. Let’s take a look at some of the ones you might want to pay particular attention to. Here are five technological small business trends that will be important in the New Year.

1. TX Stands for “Total Experience” in Business

This merges all of the Xs into one. The customer experience, the staff experience, and the end-user experience are all merged into a single entity. In Total Experience, each experience’s leader is held equally accountable for the demands of both consumers and staff while working together. The goal is to boost consumer and staff confidence, satisfaction, loyalty, and advocacy.

2. GAN, a.k.a. Generative Artificial Intelligence

GAN is a machine learning technique that uses machine learning to discover new insights about information or objects without training the model. Additionally, it may generate code, target marketing, identify new goods, and perform other tasks.

3. Hyper-Automation in SMBs

This includes defining tasks that can be computerized and doing them as quickly as feasible, allowing your team to concentrate on more significant challenges or problems you never believed they would be able to handle. According to Gartner, hyper-automation teams should focus on strengthening quality, speeding up decision-making, and objectives for the organization.

4. It’s All About the Data Fabric

The term “fabric” refers to the way we integrate data across platforms and business users. The goal is to make it simple to use the data you already have while also reducing data management requirements.

5. Mesh Network for Cybersecurity

There is no longer such thing as a perimeter, people. Anyone can find your business information anywhere. A cybersecurity mesh architecture, also known as a CSMA, understands this and tries to protect data no matter where it is stored.

Wrapping Up

The list of five above is necessarily incomplete. For example, we could draw at least some attention to the fact that there are other options, such as composable programs and distributed enterprise. Are you interested in learning what they mean for your business? You should be!

Set aside at least an hour or two every business week to study new technologies even if you don’t think they’re immediately applicable to your business. Make notes as you go. You never know when your research might help you gain a competitive edge.

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More Business Tech Trends for the New Year https://www.smallbiztechnology.com/archive/2021/12/business-tech-trends.html/ Thu, 02 Dec 2021 19:49:01 +0000 https://www.smallbiztechnology.com/?p=60455 Huge internet demand and the move to smart homes and cities have accelerated 5G-6G development. Large enterprises and startups will be trends. Massive 5G Infrastructure Development Trends Trends may come and go, but solid small business technology is always around. Logistics remain paramount. It wasn’t all that many years ago that a small enterprise was […]

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Huge internet demand and the move to smart homes and cities have accelerated 5G-6G development. Large enterprises and startups will be trends.

Massive 5G Infrastructure Development Trends

Trends may come and go, but solid small business technology is always around. Logistics remain paramount.

It wasn’t all that many years ago that a small enterprise was constantly bedeviled with how and where to file its paperwork. And there was plenty of it. Federal forms. State red tape. Not to mention tax documents! Time cards. Invoices. Shipping manifests. And so on. All this paperwork needed a secure and organized place to be.

Filing clerks ruled their bosses like tyrants. Because if you couldn’t lay your hand on a shipping manifest for a customer, you could lose their business. For good. And the only one who really knew where to find everything was the shipping clerk. If he or she were a good one.

Today? We have the cloud. Where all good little documents and data go. We’re not yet a paperless society. But we’re getting there.

And surprisingly, smaller companies are at the forefront of that because paper costs money. Even the cheapest wood pulp now demands a king’s ransom. So every business person is embracing the cloud. Loving the cloud. Demanding more cloud. And working at better infrastructure to serve the cloud.

Infrastructure Powers Automation, Drones, and Robots

The creators of 5G technology built out the Australian 5G infrastructure even before the outbreak. Verizon announced a large 5G network expansion in October 2020. On the other hand, the same goes for China. Over 380 telecom carriers are investing in 5G, and it is now available in 35 trends countries. But the global market leader is Ericsson.

As another example, Movandi enables long-distance 5G data transport, and Novalume — which helps municipalities manage public lighting and data through a smart city system — are among the promising startups in this field. Nido Robotics, for its part, employs drones to examine the seabed.

Drones may now use 5G to improve navigation and connect to IoT devices. For example, Seadronix uses 5G to power autonomous ships. As a result of this technology, autonomous vessels may travel without human involvement. 5G and 6G will boost smart cities globally and assist the drone business in 2022.

The demand for AI and industrial automation technology will skyrocket in 2022. Labor shortages will worsen even as production and supply return to normal. Automation with AI, robots, and IoT will be the dominant manufacturing management option. Some of the main AI and robotics technology providers include CloudMinds, Bright Machines, Roobo, Vicarious, Preferred Networks, Locus Robotics, Built Robotics, Kindred Systems, and XYZ Robotics (China).

For You: Surround-Reality Will Boom

In 2020, VR and AR were deployed. Today, these technologies pervade many aspects of life, from entertainment to business. Many organizations allow employees to work remotely. AR and VR interact.

Immersive technology allows for a massive revolution in all domains. For example, the use of eye-tracking and facial expression recognition technologies and 5G and broadband internet will become increasingly popular in the New Year. The leaders in AR and VR will include Microsoft, Consagous Inc, Quytech, RealWorld One, Chetu, Gramercy Tech, and others.

Another Emerging Trend: Micromobility

The pandemic delayed the micromobility market at the start of the year, but it picked up speed towards the end.

Electric bikes and scooters are becoming increasingly popular as alternatives to personal and public transportation. The market for private micromobility is predicted to increase by 9%, and the sharing economy by 12%. Major cities have created miles of dedicated cycling routes. The UK government has declared a ban on diesel and gasoline sales after 2030, increasing interest in micromobility.

Startups driving this innovation include Bird, Lime, Dott, Skip, Tier, and Voi. Several Chinese firms have also had great success, including Ofo, Mobike, and Hellobike.

Self-Driving Tech

In 2022, autonomous driving technology will improve significantly.

Honda just announced the mass production of self-driving automobiles. Tesla’s autopilot has learned to identify road signs and traffic signals, as well as govern lane movement and rebuilding. Ford is also in the race, with a self-driving vehicle sharing service expected in 2022.

Customers can expect to buy equipment as early as 2026. Mercedes-Benz, for example, will strive to incorporate autonomous driving technology into new vehicles. GM, too, plans to introduce Super Cruise autopilot to 22 vehicles by 2023. Other businesses, including Lyft and Waymo, are developing self-driving technology to compete. GM invested $1 billion on Cruise, Uber $680 million on Otto, Ford $1 billion on Argo AI, and Intel $15.3 billion on Mobileye.

Looking Forward

While technological advancements will continue in 2022, the influence of the COVID-19 pandemic is sure to shift things during the year. The determinants of technical and business innovation are yet likely to be new behaviors.

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Small Business Tech Tips for Growth https://www.smallbiztechnology.com/archive/2021/12/small-business-tech.html/ Wed, 01 Dec 2021 12:15:17 +0000 https://www.smallbiztechnology.com/?p=60434 Is there anything worse than work “distractions?” But time is money when running a small business. Time to grow yours with the use of tech! With business flourishing and not enough time in the day to get everything done, every weekday hour is valuable. (Okay, so talking about the newest “Game of Thrones” episode with […]

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Is there anything worse than work “distractions?” But time is money when running a small business. Time to grow yours with the use of tech!

With business flourishing and not enough time in the day to get everything done, every weekday hour is valuable. (Okay, so talking about the newest “Game of Thrones” episode with coworkers isn’t the worst thing.)

Time To Go Mobile With Your Business!

Keep your business running…anywhere.

Imagine being on your way to a meeting with a possible client but not hearing that the meeting was shifted from the coffee shop to a restaurant across town. You’re not only late for the meeting, but you’ve also wasted time traveling across town, which is plainly counterproductive.

On the other hand, a cloud-based phone system, such as a managed hosted PBX, allows enterprises to simplify workplace communications. Access your office from anywhere with a smartphone. With hosted PBX, you can redirect calls from your office phone to your mobile phone, allowing you to take your office phone with you.

A secure web gateway enhances basic phone capabilities. It allows users to operate and customize their PBX phones to meet their specific needs. This not only improves productivity but also allows clients to reach you wherever you are. Streamlining office communications saves time for small firms with three or more phones, let alone locations.

Save On Internal Resources

Working outside the workplace can boost productivity, but what about inside? It can be difficult for a new company to scare up the funds to hire a full-time receptionist.

When you don’t have people accessible to answer calls, hosted PBX’s integrated auto-attendant function takes over. The system may also be set to welcome callers with personalized messages, such as holiday closings, bad weather alerts, and just about any other message you want them to hear. These capabilities, paired with dependable call forwarding, can help your small business increase efficiency.

Millennials and Your Business

Millennials are often criticized, although they make up almost half of the U.S. workforce. However, these young folks have a lot to give. They tend to be creative, tech-savvy, and driven to succeed. Working with these young people is as simple as allowing them to work from home.

With a hosted PBX, your staff can work from anywhere and produce their best work.

Video conferencing can link you to global business contacts. Face-time is vital. Nearly everyone feels that face-to-face encounters are crucial to doing business.

Sadly, not every meeting can be attended in person. Instead, use video conferencing. There are many apps to pick from when conferencing someone into a meeting or video conferencing many individuals. Video conferencing also allows for computer monitor sharing, adding landline callers, and recording and saving sessions.

Online Sharing Tech

Using remote access technology ensures that everybody in your conference is on the same page.

For example, if you’re doing a PowerPoint presentation, let everyone around the room see it on their personal device. Instead of emailing modifications back and forth, create an editable document that everyone can work on simultaneously. Sharing data has never been easier!

Calling a Meeting

Video contact isn’t always feasible. Phone conferences are another reliable option. Most video conferencing programs allow just audio. We can’t constantly be in front of a computer, so phone conferencing is a great alternative.

Hosted phones make audio conferencing easy. Join a phone conference from anywhere, just like being in the office. Forward all calls to your cell phone for conference calls on the move. Use Office365 integration to obtain everyone’s contact details and arrange calls. You can then put your phone in “Do Not Disturb” mode and invite only those you wish to join the call.

UC Technology

UC tech simply means the “unification” of all “communication” platforms in your company. You might want to easily move between applications and devices with your UC Client. With the UC Client, your employees may work independently while maintaining a single company identity and number.

Most smaller companies can handle the one-time expense of bringing in a communications bundling consultant. This is a much better solution to tying everything together than relying on staff to do it “as best they’re able.” The consultant usually starts by reviewing the current communications infrastructure and technology. Then he or she will test each channel, such as email, phones, and texting, for speed and viability.

It’s surprising how inefficient communications can become, even in a small organization, in just a few years. Even after the installation of the latest technology and software! A bundling expert will be able to quickly point out where faulty communications are slowing down sales and confusing staff.

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Small Business Post-Pandemic Adaptations https://www.smallbiztechnology.com/archive/2021/11/small-business-post-pandemic.html/ Tue, 30 Nov 2021 15:40:22 +0000 https://www.smallbiztechnology.com/?p=60416 Small enterprises are vital to the economy. They employ half of the U.S. workforce yet many small firms lack the technology to adapt well. Sadly, many small enterprises closed due to their inability to modify daily operations in the midst of a pandemic. Likewise, some small-business owners had to establish new businesses or return to […]

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Small enterprises are vital to the economy. They employ half of the U.S. workforce yet many small firms lack the technology to adapt well.

Sadly, many small enterprises closed due to their inability to modify daily operations in the midst of a pandemic. Likewise, some small-business owners had to establish new businesses or return to “regular jobs” just to survive.

On the other hand, those business executives who survived the Covid-19 pandemic adapted to the new normal in their routine corporate functions.

The universe’s only constant is change. Changing our habits is often necessary to stay up with our fast-paced environment. However, small and medium-sized businesses (SMBs) who are unwilling to adopt new business practices may collapse.

Today, now more than ever, small enterprises must have a flexible business strategy. As a result, several small firms have embraced the new normal and seized new chances. Additionally, some of these improvements will survive after the epidemic as small businesses have seen the value they provide. In the future, small enterprises will likely see four changes.

1. Business Models: Hybrid

Firstly, the hybrid financial model is a pandemic “early adopter.” It’s a marketing concept that combines classic and non-traditional ways of product sales.

The hybrid business model relies on hardware, software, cloud services, and other newer technology. During the epidemic, increased competition and commoditization forced many small businesses to adopt hybrid and linear business models. As a result, these models may change the game by promoting cooperation, generating leads, opening new revenue streams, and lowering company risk.

Many successful large firms previously used hybrid business models. However, the epidemic spurred many small businesses to see their value. As a result, these models can efficiently satisfy existing client needs and are therefore likely to survive the pandemic.

2. Digital Shift

SMBs have gone digital and sold their goods online. They employed AI-based tools for customer service, digitally tracked client data, took digital payments, and conducted various corporate processes digitally.

In a crisis, technology is the most significant pillar that can keep small enterprises afloat. A corporation with advanced technology can react quickly to new ideas.

The epidemic helped small companies to thrive online and beyond physical boundaries. eCommerce websites and artificial intelligence-based software were not new before the epidemic. Still, the pandemic helped many business executives understand how useful technology can be in running a firm. Digital-first enterprises will endure.

3. Partnerships and Collaborations

Collaboration has greatly aided SMBs in surviving the epidemic. Many small-business entrepreneurs partnered with larger firms to help stabilize the economy.

Partnering with other successful organizations might greatly benefit your venture. Associating with a larger group can help a small firm develop rapidly. It can lead to additional resources, leads, brand visibility, and equity.

The Covid-19 outbreak taught many small businesses the value of partnerships and teamwork. Many organizations opted to work in a less competitive and healthful setting. Collaborating helps SMBs overcome financial issues, save money, and be more innovative.

4. New Business Opportunities Emerge

Every obstacle provides fresh chances. In 2020, entrepreneurs applied for 4.3 million new company identification numbers, a 24% increase over 2019. The epidemic exacerbated unemployment, forcing some people to create their own businesses. It provided them time to consider pursuing their dreams.

Many would-be entrepreneurs have the passion and drive to start a firm but lack the time and resources to do it. The epidemic forced some people to create businesses. Even after the epidemic, more individuals will pursue their own business dreams.

Post-pandemic adjustments allow business leaders and entrepreneurs to generate leads, target a larger audience, and boost brand exposure.

These changes should be implemented immediately if your company hasn’t already. Starting a hybrid business model requires browsing through many models and selecting the one that best matches your company’s activities.

Contact a digital marketing specialist and a web developer to digitally transform your company. Businesses must do their homework to properly adapt. Understand how each of these changes will influence your company, and then act accordingly.

Adopt and Adapt

Despite the hurdles, the pandemic provided valuable lessons for entrepreneurs and small company owners. The epidemic taught all companies one thing: flexibility.

SMBs adapted to the new normal in several ways. Some of these changes were helpful to their development and so may survive the epidemic. These reforms are likely to reinforce the foundations of small enterprises.

In the post-pandemic world of small businesses, more changes are coming. Some of these are going to be federally mandated or state-mandated. It’s all up to our lawmakers. However, small business owners should be proactive. They must look ahead to see what needs to be done, and then do it.

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Small Business Must-Have Technologies https://www.smallbiztechnology.com/archive/2021/11/small-business-must-have-technologies.html/ Fri, 26 Nov 2021 12:25:22 +0000 https://www.smallbiztechnology.com/?p=60405 You probably utilize various technologies in your personal life as a small company owner. Just be careful to look before you leap. Technology has pervaded nearly every aspect of modern life, altering everything from relationships to how we study to how we purchase. Are you, on the other hand, fully utilizing the potential of emerging […]

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You probably utilize various technologies in your personal life as a small company owner. Just be careful to look before you leap.

Technology has pervaded nearly every aspect of modern life, altering everything from relationships to how we study to how we purchase. Are you, on the other hand, fully utilizing the potential of emerging technology in your professional life?

Technology may help you save time, energy, and money by simplifying and streamlining numerous business processes. You don’t have to be the CEO of a cutting-edge IT firm to realize gains from these devices. Small firms take advantage of cutting-edge technologies to boost income, too. Tech also increases revenue rates. And it enables more hiring.

Innovative technologies help small businesses thrive, whether it’s a flower shop or hardware store. Niche technologies exist for every type of business. No matter the size.

1. Customer Relationship Management (CRM) Software

Customers are essential to every form of business success. To create wealth, you must generate leads and turn them into paying customers. A customer relationship management (CRM) technology is typically a cloud-based software that allows you to manage your company’s interactions with new leads and current customers.

A CRM tool can help you increase use, boost lead conversion, and cut marketing expenditures. You may choose from a variety of tools, allowing you to find one that best matches your company’s size and kind. For example, Insightly provides a simplified and user-friendly choice for small enterprises. All-in-one systems such as Salesforce and Zoho are also popular.

2. System for Processing Payments

Across all sectors, payment processing is a key company activity. As a business owner, you want to make it as simple as possible for your consumers to pay in a variety of ways. This saves customers time and money while also boosting your business. If a customer can’t pay using their preferred method, they may look for another option.

With a payment processing system, you may prioritize client convenience by accepting a variety of payment methods, such as online payment gateways — such as PayPal and SecurePay — and credit card terminals.

Processing solutions such as Braintree, a cloud-based platform that accepts credit and debit cards, PayPal, Venmo, and digital wallets such as Google Pay and Apple Pay are all excellent choices. Stripe and PaySimple are two other alternative technologies as well.

3. Solution for Cybersecurity

Any company owner should be concerned about cybersecurity. Digital technologies make life simpler in the contemporary world, but they also provide new hazards. You’ll want to secure sensitive corporate information, such as employee Social Security numbers. You must also protect consumer information, such as payment information.

Data security solutions guard against digital attacks on your tech equipment and systems. Security is required for computers, USB drives, servers, networks, and mobile devices. The right security protects your company’s data and money from hacks and threats. Comodo is one cost-effective option that is well-suited to the demands of small businesses.

4. Platform for Project Management Technology

If you want your business to prosper, you’ll need to keep track of numerous project deliverables and deadlines. This guarantees that goods and services are delivered on time, which is crucial for customer satisfaction.

Managing numerous projects, on the other hand, could be difficult, especially when there are a lot of people involved. It’s much more difficult when you have employees that work remotely.

The obvious answer is project management software technology. Tools such as Trello and Asana help you keep track of who is doing what and keep projects on track. These technologies may also be used to allocate particular deliverables to individuals and track task progress. You may use the tools’ messaging capabilities to ask and answer queries, keeping everyone up to speed.

5. Inventory Management Software Technology

Inventory monitoring is definitely one of your top worries if your company sells things. You must ensure that you have enough inventory to fulfill client demand. You should also avoid overstocking, which takes up expensive storage space and may leave you with unsold merchandise that you can’t sell.

Software for inventory management streamlines operations. This technology improves data analytics and reporting. It’s also easier to expand up as a shop if you’ve got a good inventory management system in place.

Finally, inventory management software may help improve customer service by making it simpler to trace things. To help you manage your inventory, look at programs such as LOCATE.

Technologies Terminus

In the end, the type of technology you choose will depend on a number of factors.

These factors will be the most important things on your current horizon. It might be shipping. It might be marketing. Or HR.

In other words, decide on your priorities first. Then go shopping for specific technologies.

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Using Smart QR Codes in Small Business: A Guide https://www.smallbiztechnology.com/archive/2021/11/qr-codes-small-business.html/ Wed, 24 Nov 2021 09:15:22 +0000 https://www.smallbiztechnology.com/?p=60382 QR codes will become popular and effective as a tool for increasing revenue. They are attracting new consumers even as they solidify a base. Obviously, as a business owner, earning income is a primary goal. You won’t be in business for long if you aren’t growing and expanding. The golden goose, on the other hand, […]

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QR codes will become popular and effective as a tool for increasing revenue. They are attracting new consumers even as they solidify a base.

Obviously, as a business owner, earning income is a primary goal. You won’t be in business for long if you aren’t growing and expanding.

The golden goose, on the other hand, is figuring out how to keep innovating. QR codes will become a popular and effective tool in 2021 for increasing revenue. They are attracting new consumers and strengthening current customer connections.

Nearly half of those polled in the United States and the United Kingdom claimed they had witnessed an increase in QR code usage since the outbreak, so business owners should consider hopping on board. Smart QR codes are one of the most recent innovations we all need to examine carefully.

What is the meaning of a smart QR code?

A smart QR code is one that directs the scanner to a location other than a website.

Let’s be clear: there is nothing wrong with a company employing QR codes to bring customers to their website. A smart QR code, on the other hand, goes a step further by allowing customers to scan it and be sent to a text or online chat interaction with your company.

You can also alter or update the stuff that’s available online. You can make your business easy to work with even before the first encounter using smart QR codes.

Smart QR codes may be used to engage people and earn money.

Consumers prefer text messaging to communicate with businesses, according to a poll of over 1,000 people. Smart QR codes enable businesses to provide clients with the ease of texting just by opening the camera on their smartphone.

Convenient talks with potential consumers might result in increased revenue for your company. Consumers desire convenience and excellent customer service, and smart QR codes fill in the gaps to provide everyone with what they want.

SMBs may face challenges while implementing smart QR codes.

Beginning to employ smart QR codes in your normal business processes, like any new technology, might present some challenges.

  • In order to use the data and determine which of their smart QR codes are giving the most value, business owners will need to learn new tools.
    • This will take some time and work, but it has the potential to pay off, just like any other innovation.
  • It might be difficult to persuade staff to accept new marketing and communication methods within the company.
    • Focus on the final objective and assist staff in comprehending the value of staying current with technology by allowing them to witness your enthusiasm.
  • Some clients may be hesitant to scan a QR code or may not even understand what it is.
    • Managers and staff who are familiar with the technology can assist in calming customers’ fears and explain the benefits of employing smart QR codes.

Over 80% of consumers feel that convenience is far more essential to them now than it was five years ago. It might be tough to implement a new marketing strategy and provide customer service, so take it one step at a time. Start with a few smart QR codes on your office door or on one of your service trucks and see where it takes you.

Parting Shots

The small business owner is always faced with a dilemma when dealing with a new technology that potentially will help their business. Many small businesses are overextended at the bank. They’ve just about maxed out their line of credit and can’t manage to float another loan to purchase new technology. That’s one problem.

Another problem is that not every new thing that comes down the pike is actually going to help increase business. It’s always a gamble.

Risk-averse owners are always going to agonize over whether or not the latest technological bauble will improve things or not. But even the most adventurous small business person is going to have doubts. It’s the nature of the beast.

How to minimize the risk? One way is to find out if your competitors are using the new technology. And how well they’re doing with it? Did they have to hire more staff to handle it? Or reconfigure office space or management teams?

But, in the end, every smaller enterprise is going to have to wade through the flood of new technology that constantly gushes forth. It may well be that the businesses that survive are going to be those that can pick and choose wisely when it comes to new gizmos and gadgets, apps, and algorithms.

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Small Business and New Technology https://www.smallbiztechnology.com/archive/2021/11/small-business-new-technology.html/ Tue, 23 Nov 2021 12:30:56 +0000 https://www.smallbiztechnology.com/?p=60361 Technology for the new business era is both challenging and exhilarating. You’ll need an open mind to take advantage of what’s coming. On a daily basis, small businesses rely on technology to help them run. Technological advancements affect small companies in a variety of ways, from laptop computers with internet capabilities to printers, online file […]

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Technology for the new business era is both challenging and exhilarating. You’ll need an open mind to take advantage of what’s coming.

On a daily basis, small businesses rely on technology to help them run. Technological advancements affect small companies in a variety of ways, from laptop computers with internet capabilities to printers, online file storage, and web-based applications.

Depending on the goals, device decisions, and how successfully entrepreneurs and their staff adapt to new systems, technology has the ability to have a beneficial or negative impact on small businesses.

Business Collaboration

Small businesses collaborate closely with their customers to produce products and services that enhance their lives. Small business owners and staff must in turn interact with each other and external vendors to turn a concept into a finished product or service.

E-mail and instant messaging programs opened the path for online cooperation and sharing. E-mail and instant messenger are useful technology benefits for small firms. These platforms allow them to interact rapidly, share information, and receive feedback.

Business Examples

5 pm, Basecamp, and Zoho Projects are examples of web-based project management applications. They allow you to keep track of projects, delegate work, update team members and clients, track time, and share documents in real-time.

This implies that, regardless of a person’s location, small enterprises may get up-to-date information from a single hub.

Workplaces That Are Adaptable

Small company owners and workers may work in the office, from home, on the road, or even from across the nation, thanks to technological advancements.

As a result, technology helps firms acquire a competitive edge in the global economy. For instance, it does this by allowing small business owners to employ people from all over the world.

Customers Are Connected Immediately

Small company owners are no longer required to send surveys to clients and wait weeks for responses. Nor are they required to call customers for feedback.

Additionally, small companies may communicate with their clients via e-mail, blogs, social media, and forums. Smaller company owners take advantage of this real-time connection by soliciting input from clients. They then incorporate it into their operations as soon as possible.

As a result, consumers now demand immediate responses. In the post-pandemic world, there’s no such thing as tomorrow. Immediate gratification is the name of the game. If you can keep a viewer on your website for more than 30 seconds, you’ve almost got a guaranteed sale!

Slow-moving and ponderous procedures don’t impress anyone anymore. Especially potential customers. Red tape may have impressed the Eisenhower generation. But today it’s seen as just what it is — a sure sign of bureaucracy run amok. All the customer wants to hear is “I can get it for you yesterday.”

Shops on the Internet

Crafters, apparel and accessory designers, and painters may now set up online businesses instead of investing in pricey storefronts.

Consumers are flocking to the internet for everything from finding presents to purchasing groceries. Additionally, the diversity of products and services available is increasing the appeal of online shopping.

Businesses with physical locations can open online stores to increase their exposure. As a result, they can reach target consumers outside their immediate surroundings.

Smaller businesses are finding online stores a godsend. As a result, their retailing overhead is almost nonexistent. No rent. No insurance. You handle inventory strictly on-demand. There’s no need for a large in-house staff for sales, service, and customer care.

Talk about starting your business out of your garage! Today you can start a business out of your bedroom.

Employee Education

Offering training to new and seasoned staff as they integrate new technology into their operations is challenging.

Young employees are likely to adapt quickly to new technology. However, senior staff may oppose them or face a learning curve, reducing output momentarily.

As they say, you can’t teach an old dog new algorithms. Or can you?

Actually, it’s very easy to train your seasoned employees on new technologies. Above all, what’s needed is a trainer who is conversant with their mindset and knows how to speak their language. Which is, by and large, still analog.

Small Business Training

Of course, training does not just take place in-house.

There are often informal bull sessions where senior employees get together for coffee outside the workplace. There they work through the problems and their perceptions of problems. It’s a non-threatening environment, with no upper management suits breathing down their necks.

Senior workers are generally most comfortable in informal settings. Away from the office. With something to do with their hands. Why do you think smoking was so popular forty years ago? It gave people something to do with their hands while they thrashed things out!

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Small Business Is Vulnerable to Ransomware https://www.smallbiztechnology.com/archive/2021/11/small-business-ransomware.html/ Mon, 22 Nov 2021 15:36:55 +0000 https://www.smallbiztechnology.com/?p=60317 Businesses of any size can fall victim to ransomware. How will you protect your small business from it? And can you afford it? The Business of Chicago One Monday morning, 35 workers of a Chicago business board of directors turned on their computers. They were met by a desiccated head popping up and demanding nearly […]

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Businesses of any size can fall victim to ransomware. How will you protect your small business from it? And can you afford it?

The Business of Chicago

One Monday morning, 35 workers of a Chicago business board of directors turned on their computers. They were met by a desiccated head popping up and demanding nearly a quarter-million in Bitcoin. Hackers had shut off their internet access. Their databases had been scrambled and rendered unusable.

This NGO had vital infrastructure but no skilled cybersecurity professionals or even a proper data recovery and business continuity strategy, much like thousands of other ransomware victims whose tales never reach the news.

Company management believed that its data and networks were secure until they experienced that dreadful Monday morning return to work. The company also lacked the financial wherewithal to pay the ransom.

Productivity loss is the biggest price tag paid by ransomware victims. In addition, they suffered the time-consuming job of controlling and cleaning up after the assault.

According to Proofpoint and the Ponemon Institute study, a ransom payment generally amounts to less than 20% of the entire cost of a ransomware attack’s interruption.

The staff at the Chicago organization discovered too late that their data recovery methods did not actually back them up. The organization labored over finding paper documents in order to recreate its records from the ground up.

Businesses In a Bind

Many smaller businesses believe they aren’t vulnerable to ransomware. That is very clearly not the case.

According to the National Cyber Security Alliance, small and midsized firms are the target of the bulk of cyberattacks, with up to 60% of them going out of business within six months of the ransomware assault.

Three Simple Steps to Defeat Hackers

Some may reasonably question, if a $44 billion firm like Accenture can fall prey to ransomware, what hope does a smaller company have?

Everyone requires a reaction plan if no one is immune to an assault. Consider the following three essential steps:

1. Provide cyber awareness training to all staff.

PEBCAC stands for “problem exists between computer and chair” in the world of cybersecurity.

Because email phishing is by far the most common threat vector for ransomware, the first line of defense is to teach all employees not to open unfamiliar attachments or clickbait links — “You’ve just won $1 million!” — and to protect their login credentials, preferably with two-factor authentication.

Some employees, believe it or not, still retain passwords on Post-it Notes stuck to their computer displays. Every employee in today’s networked remote workforce is a member of the security apparatus. Employees play an essential role in data protection. However, they must be given the correct knowledge and training.

2. Update all of your applications.

An inventory of operating systems and software is the first step in any threat assessment.

Updates defend a computer network from known security flaws. Additionally, you must properly maintain and configure every firewall and server to stay safe.

Unfortunately, this seemingly simple task of data governance is a big undertaking. It’s made considerably more difficult by the abundance of endpoints. Think smartphones, industrial systems, IoT devices, and all the equipment used by work-from-home staff.

3. Put backups and recovery strategies to the test.

This is the one step that many companies skip. You shouldn’t.

Pick a day, perhaps a Saturday, when everyone “pretends” to be victimized by a hacker. Test the reliability of your backups and the amount of downtime you can expect to endure should you fall victim to ransomware.

How You Can Recover

To recover from an assault, every firm needs dependable backups and, equally essential, a business continuity strategy. Form a cyber incident response team and conduct penetration testing to ensure the safeguarding of vital infrastructure. Be proactive rather than reactive in your cyber response.

No one is immune to assault. These are merely the beginning of your defenses.

Monitor network traffic in real-time. Otherwise, your organization is extremely susceptible. Mechanisms must be in place to detect and respond to intrusions before you suffer damage. Be aware that 100 percent prevention is neither cost-effective nor practical.

Virus Software

Virus software and firewall hardware have come a long way. However, at the end of the day, the greatest defense is a skilled cybersecurity team.

A monitoring and incident response control center will allow speedy data recovery, reducing downtime for both internal and external cyberattacks. Outsourcing a security operations center may help businesses with limited resources reduce their risk.

Consider the cost of business disruption as the first step in making systems more robust. Governments, utilities, and even IT corporations are all vulnerable to assault. Put a solid data security strategy in place. Without one, it’s not a question of if, but rather when hacking will occur.

Make sure your cloud storage is secure.  It’s imperative that you do so ASAP. Without this safeguard, all sorts of malware, such as ransomware, can run riot through your systems.

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Handling Conflicts Between IT and Your Sales Team https://www.smallbiztechnology.com/archive/2021/11/it-and-sales-conflicts.html/ Sat, 20 Nov 2021 14:15:14 +0000 https://www.smallbiztechnology.com/?p=60227 When your IT team and salespeople get along and collaborate effectively, they can often achieve significant growth and revenue generation. However, when these two departments clash, it can cause major issues both inside and outside the company. 1. IT and Sales…oil and water? A major IT and sales divergence has been a “throw it over […]

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When your IT team and salespeople get along and collaborate effectively, they can often achieve significant growth and revenue generation.

However, when these two departments clash, it can cause major issues both inside and outside the company.

1. IT and Sales…oil and water?

A major IT and sales divergence has been a “throw it over the wall” mindset. This is where one group works independently from the other until it’s too late in the process to turn back.

Making sure that each member of these teams is adequately incentivized to work toward a common goal is an effective strategy to combat this. As a result, it’s critical to hire people who are enthusiastic about working toward a common purpose.

2. Battle back against inadequate empathy.

If the problem is a lack of empathy, the solution might be increased visibility.

Look for opportunities to expose the vulnerable side of doing business. How difficult was it to get that deal? How many challenges did you have to overcome to get that new feature up and running?

We’re all working on puzzles. Seeing that someone else is working on similar but unrelated difficulties demonstrates that we’re on the same team. We are far less likely to throw each other under the bus.

3. Root out ineffective communication.

Communication is at the root of most corporate conflicts, whether within or across teams.

Because sales targets are the primary focus, sales teams frequently don’t understand the technology and don’t make time for it. Tech teams, on the other hand, frequently exist in a realm that is too far removed from clients.

In this case, having business plans — rather than personal or departmental agendas — is beneficial.

4. Eliminate IT under-delivery and/or over-selling.

Overselling is risky. It almost always leads to under-delivery.

It’s critical that your sales force is aware of the benefits and drawbacks of your service or product. For every two sales executives, a solutions expert is required to keep them honest. Setting client expectations and presenting the solution’s roadmap is both refreshing and beneficial to a potential client relationship.

5. Is there a lack of clarity on specific issues and use cases?

The most common source of disagreement is when IT teams lack insight on the exact problem, scenarios, or use cases that sales teams are grappling with. Additional tools or technology aren’t always worth it for the sales team, no matter how snazzy.

6. Your sales team lacks the capacity to articulate customer requirements.

When sales teams are unable to communicate exactly what their clients want, this is a recipe for problems. This can also happen when tech teams are not clear about development dates for things that the sales team is attempting to pre-sell. The keys to establishing alignment are open communication and openness.

7. Watch out for sales engineering or proof of concept engineering.

According to the tech world, development protocols are constantly broken while attempting to persuade that quarter-million-dollar deal customer.

8. Are salespeople force-feeding “solutions” rather than addressing a problem to be solved?

The most common disputes occur whenever the sales team gives the tech team the “solution” rather than the “issue” to fix.

Including engineers in the problem-solving process gives them a sense of belonging and importance to the issue. This also brings in a variety of viewpoints that may enable businesses to create better software more quickly.

9. Be aware of any IT desire to provide clients with quicker service.

Sales teams seek to meet their clients’ needs as quickly as possible. IT groups, on the other hand, may take more time to meet the need for delivering quality.

As a tech leader, you should negotiate with the customer for the bare minimum MVP required. Prioritize that outcome with your sales teams. After that, engage with IT to avoid over-architecting the solution. This will result in a win-win situation. As a result, leveraging win-win results leads to long-term success.

10. Different departments work in different ways.

Sales and tech teams operate inherently differently. Sales teams are aggressive…and perhaps oversell. Tech teams operate with prudent restraint. These differences can be beneficial since it drives the teams to be constructive, collaborative, and reach a balance point.

11. Any danger of forgetting what the operational purpose is?

Tech teams are frequently so engrossed in their apps that they fail to recognize the operational purpose of ops requests.

Salespeople are frequently willing to make promises that they suspect they won’t be able to keep.

To close the gap, the IT team should be more involved in understanding their impact on important KPIs. Sales should be mindful that promises take time to fulfill.

12. When should deliverables be expected?

It’s the responsibility of top management to maintain a close eye on sales commitments against development sprint accomplishments.

Scrum masters/project managers on the development side and sales operations leaders on the sales side need to work together like peanut butter and jelly.

13. Has IT been led astray by product specifications?

The majority of the time, sales teams are unaware of where a product is and what it can do. They are frequently tripped up by a product’s specifics.

If the product fails to meet expectations, the momentum is lost not only from a business standpoint but also from the perspective of the sales team’s morale. It’s critical that sales pitches be in sync and that the tech team is involved.

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Business on Black Friday https://www.smallbiztechnology.com/archive/2021/11/business-on-black-friday.html/ Fri, 19 Nov 2021 11:25:49 +0000 https://www.smallbiztechnology.com/?p=60216 40% of shoppers will buy on Black Friday. What does this mean for small businesses? Will they be able to cope with it? Do they even want it? Since its inception in the United States, Black Friday has spread throughout the world with businesses offering a variety of deals and discounts for a limited time. […]

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40% of shoppers will buy on Black Friday. What does this mean for small businesses? Will they be able to cope with it? Do they even want it?

Since its inception in the United States, Black Friday has spread throughout the world with businesses offering a variety of deals and discounts for a limited time. It officially kicks off the holiday shopping season the day following Thanksgiving in the United States.

Is Black Friday really as relevant as it always was, given the massive shifts in how shoppers shop? Will it be a day of “too-good-to-be-true discounts,” which fuels consumerism? Is it still in line with the values of today’s buyers, especially those who want to support local businesses?

Black Friday business is still a staple of the retail calendar.

Despite the retail industry’s rocky last two years, Black Friday remains an important aspect of retailers’ annual sales plans. According to a recent survey, 38.6 percent of customers intend to shop on Black Friday this year.

Another survey says 30 percent of all retail purchases occur from Black Friday through Christmas, which is possibly significant this year due to anticipated delays and shortages.

Small business is where the conscious shopper goes for their deals.

Consumers are increasingly interested in shopping locally, environmentally, and supporting small companies.

Without a doubt, Black Friday is a terrific time for small businesses to sell goods. They’re either early holiday sales or moving stock to make room for more Christmas products. They also build client loyalty.

Smaller merchants might offer incentives such as exclusive products, referral bonuses, free next-day shipping, longer returns, and loyalty advantages in addition to discounts. For many independent stores, a charitable donation speaks directly to their customers’ values. It’s not all about price cuts.

Modest enterprises who want to stay away from Black Friday have options.

Small Business Saturday has grown in popularity in recent years, and Holly Tucker’s “Colour Friday” was recently created as a Black Friday alternative. It was designed to encourage us all to appreciate the color and creativity that small businesses contribute to the UK…before it’s too late.

Smaller firms have a lot of clout in the retail world. A vast majority of the 5.7 million registered firms were small or medium-sized at the start of 2020. So independent retailers shouldn’t be put off by the fact that the major names seem to dominate this event. They’re not thought of as least, since local delivery is a huge benefit for smaller firms in these difficult times.

The internet reigns supreme.

The shift to online shopping represents a significant change in how customers shop. When physical stores were unable to operate due to the pandemic, retailers were forced to adapt quickly to reach their customers.

This year, 84 percent of Black Friday customers will make some purchases online, according to research from shopping comparison site finder.com. As a result, small businesses must ensure that their websites are in tip-top shape, ideally with several payment methods — as recommended by independent retail experts for a successful Christmas.

The business of giving.

Independent retailers participating in Black Friday should focus on creating a warm festive atmosphere for their consumers and displaying their gift items prominently.

Small businesses can capitalize on their USP — thoughtful, local, and ecological gifts — while major stores fight to meet the consumer’s thirst for cheap discounts.

Small business does not need to be small potatoes.

The owners of small enterprises know that technology can be either friend or foe.

Many small business owners have confronted challenges with technology, especially in the last two years. That’s because the pandemic has proven a fertile field for technological innovation. This is true in everything from medicine to education to politics to merchandising.

The business of business has never been made easier than by today’s technology. At the same time trying to navigate innovations such as Zoom has given many owners and entrepreneurs nightmares. Small establishments cannot usually afford a full-time IT person. Yet they cannot get along without full-time help in that area.

What to do? Some small enterprises now offer reimbursement or outright bonuses to employees who take technology and computer courses. Other owners find it more practical, cheaper, and less time-consuming to simply hire a consultant.  The problem with tech consultants in the post-pandemic era is that they are as scarce as feathers on a bowling ball. If you can find one you are likely to pay dearly for their services.

On the other hand, many small business owners find they have a flair for working with technology. Necessity is the mother of invention…and the mother of technology expertise.

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Elusive Technology Skills — and Business Leadership https://www.smallbiztechnology.com/archive/2021/11/technology-leadership.html/ Thu, 18 Nov 2021 11:00:33 +0000 https://www.smallbiztechnology.com/?p=60175 Fifty-two percent of companies have plans to transform their organization’s technology within two to three years. Who will be responsible? Just about everyone has converted to cloud faith in the wake of turbulent times over the past two years. 92% now report that they invest in cloud services. Compare that to 59% just a year […]

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Fifty-two percent of companies have plans to transform their organization’s technology within two to three years. Who will be responsible?

Just about everyone has converted to cloud faith in the wake of turbulent times over the past two years. 92% now report that they invest in cloud services. Compare that to 59% just a year ago, according to a survey of 2,120 executives by Harvey Nash Group conducted in collaboration and CIONET. They reported that most companies plan to increase their technology investments (61%) and to hire more people (60%) to achieve “record levels.”

Hierarchies

Technology platforms are breaking down hierarchies that have hindered productivity for decades. Technology leaders need to be able to manage things and have seats at the table, whether on boards or on executive committees.

The report’s authors stated that digital leadership is becoming more distributed and ego-less, with the role shifting to the person most positioned to make the decisions. If they want to be agents of change, digital leaders must embrace the new world of multiple roles.

Nearly eight out of ten companies have appointed chief digital officers to their boards or executive committees. This is to assist with their digital transformation. To oversee these efforts, 77% of the companies have increased the number of chief technology officers. About 65% of these companies have chief information officers.

According to the report’s authors, CIOs have historically been the gateway to digitization but they no longer hold a monopoly. Other leaders have begun to share this responsibility. Digital leaders who create an environment that is agile and driven by data insights are the most valuable.

Technology Age

No matter what title the digital leader may hold, they must act quickly to remove any impediments that are preventing their business from moving into the digital age.

The most difficult area is technical skills. A shortage of talent means that more than two-thirds of executives (69%) are unable to keep up with the pace of change.

The most desired tech skill is cybersecurity (43%), up 11% over the past 12 months. DevOps (39%) and big data/analytics (38%) are also in high demand. Four out of ten companies are facing shortages in developers.

How can digital leaders address the shortage of skills? Tech teams might need to expand their skill sets.

Over half (51%) of respondents plan to cross-train employees in other areas of their company. A preferred option is the use of niche consultancies to fill in gaps in expertise. This was also mentioned by 45%. Another 44% plan to increase their employee hiring. Nearly 40% plan to increase their outsourced expertise.

However, with so many solutions available now that are cloud-based or packaged in commercial off-the-shelf products, it raises the question of what future outsourcing options will exist. Another 35% plan to increase the number of contract employees.

The Next Age

Building and maintaining a stable workforce is becoming more difficult in the face of the “Great Resignation.”

Eighty percent of executives say that this mindset shift makes it more difficult to retain employees. Only four percent admit that they are able to keep employees on board for a longer period of time.

However, not enough is being done to make the environment more attractive to employees. Twenty-nine percent of companies have not adapted their environment to accommodate more flexible and hybrid arrangements.

The survey shows that there have been promising increases in diversity. The survey found that 21% of digital leaders identified themselves as female this year, compared to 13% in 2020. Women now comprise 28% of the tech team. Six out of 10 respondents think their approach to diversity is improving the quality and quantity of their employees. They also note that creating the right culture is more important than mandating shortlists and quotas.

Organizations today are loose associations of contract, remote, and on-site workers. Workers are linked by technology. They work together as needed to accomplish tasks.

Conclusion

Although the media keeps harping on the fact that companies cannot find enough workers, the reality is different.

That’s because while untrained workers are becoming more ambitious and assertive they are also becoming less attractive to employers. What employers really want, really need, are skilled, trained, workers. Workers who are willing and able to tackle the ever-changing challenges of employment in the post-pandemic age.

Often overlooked or scorned by otherwise eligible employees is vocational training. Learning how to cut meat. How to fix a car. Tighten a leaky faucet. And so forth. Many states offer vocational courses for free. Or they offer partial to complete tuition reimbursement after successful completion of a certification course.

Small business owners should always be on the lookout for those who have been trained in the vocational system. These can become the backbone of your small business.

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Facebook Decides Against Facial Recognition…For Now https://www.smallbiztechnology.com/archive/2021/11/facebook-facial-recognition.html/ Wed, 17 Nov 2021 09:15:11 +0000 https://www.smallbiztechnology.com/?p=60112 The company has become more aware of privacy concerns by banning facial recognition, but critics say that it has not altered its DNA. One year ago, a top Facebook executive approached Mark Zuckerberg. He offered to add facial recognition to his products. That executive’s name was Andrew Bosworth. Bosworth claimed that facial recognition technology could […]

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The company has become more aware of privacy concerns by banning facial recognition, but critics say that it has not altered its DNA.

One year ago, a top Facebook executive approached Mark Zuckerberg. He offered to add facial recognition to his products.

That executive’s name was Andrew Bosworth. Bosworth claimed that facial recognition technology could enable the company to identify individuals in virtual environments. It could also create labels that would appear right next to their bodies. This technology was in use for over a decade to tag and identify people in Facebook photos.

This is all according to an internal source. That person spoke under the condition of anonymity to discuss sensitive issues.

According to the source, Zuckerberg would not agree to it. After years of scandal, the company wanted to take a new direction that prioritized encryption and privacy.

Already, U.S. cities and countries had adopted privacy laws to restrict facial recognition. Other company leaders believed that Facebook should be ahead of them.

The Growth of Facial ID

It took months to dismantle facial identification. It was a technology Facebook pioneered and was crucial in enabling it to grow virally.

Facebook then shocked the world by announcing it was closing the program. It was deleting more than one billion faces from its databases. This was due to public concern over unregulated technology.

The announcement came amid the worst public relations crisis of its 17-year history. The Facebook whistleblower revealed internal documents. The platform was shown to have awareness of societal harm.

Some observers and ex-insiders speculate that the timing was chosen to appease critics. They claim that the company doesn’t care about the safety of its users as it builds its products.

In fact, the decision had been in the making for almost a year before the current scandal.

The internal artificial intelligence team championed the proposal. Facebook policy professionals supported that team. They believe regulation of controversial technologies will come eventually, according to several people familiar with company thinking.

According to two sources, the proposal to make the change was presented to Mike Schroepfer, chief technology officer, and Bosworth, in June. It consisted of a 50-page policy document that outlined the pros and cons of getting rid of facial recognition in every division.

Changes to Facial Recognition Policy

Some critics and ex-insiders claim that executives believe they can change the company.

Paul Argenti, Dartmouth University professor of corporate communication, said that “This is a leadership issue — full stop.” Argenti went on to say that, “This attitude — we’re right and you’re wrong — is a part of the company’s DNA.”

Facebook referenced its blog post explaining the reasons behind shuttering the program in response to a comment request.

The motivations behind the sudden change are unclear. This follows a pattern of making big announcements in times of crisis.

For example, Instagram has stopped creating Instagram for children for several weeks, saying that it needed to “listen” and respond to parent concerns. It promised privacy and safety would be considered “from the beginning” when it launched a new suite for virtual reality plans last week.

Then it did what critics call the most significant deflection: Facebook changed its name to Meta.

The Constant Crisis

For the past four years, Facebook has been in constant crisis. After discovering that Russians had extensively abused their service, Facebook minimized the severity of the problem in 2017.

One year later, the company revealed that Cambridge Analytica — a Trump-affiliated political consulting firm — and a researcher had used the company’s loose data policy to improperly siphon user profile information from tens of millions of U.S. Facebook users.

Both times, Zuckerberg publicly apologized dramatically. The company made hurried announcements to make it seem proactive.

The Russian disgrace led to the CEO using his Facebook wall to apologize during the Jewish holiday of atonement called Yom Kippur. The company ran full-page ads in major newspapers after the scandal of Cambridge. These were Zuckerberg’s apology letters.

Frances Haugen, a product manager at the company’s division of civic integrity, made public a cache of tens to thousands of documents in October. These documents show how Facebook knew that its service led to political polarization. The use of misinformation harmed the mental well-being of teenage girls. In many cases, it even rescinded the steps it was proposing for reducing the harm.

Scandal

After so many crises, Facebook executives have a tried-and-true strategy. It’s simple:” “Flood the zone with good news to counter any bad.”

“They might not be able to predict how large a crisis will be, but they’ll look at the news and see what you can do to impact it.” Katie Harbath, former director of policy at Facebook, helped to manage many company scandals. Her work included the Cambridge Analytica privacy controversy. However, she claimed that she didn’t know about the facial recognition decision.

Facebook’s public relations department controls every aspect of product decisions. According to people and numerous documents obtained by The Washington Post, managers can concoct negative and positive headlines for any potential product announcement.

Sheryl Sandberg is the chief operating officer at Facebook. She is also the highest-ranking executive in charge of the company’s public relations strategies. She has named her private conference room “Only Good News” at Menlo Park headquarters. Zuckerberg’s foundational “Move quickly and break things” philosophy has since been removed from the Menlo Park Campus.

After the Russia scandal, the company employed thousands of content moderators. It also established a new division to combat “coordinated, inauthentic behavior.”

Facebook made significant changes to its data-sharing policies following the Cambridge Analytica scandal. These changes were partly motivated by legal actions against Facebook. They helped lay the foundation for the announcement of facial recognition ending this week.

FTC: No Facial Recognition

In 2019, the Federal Trade Commission filed charges against the company. It later settled for $5 billion — the largest privacy settlement ever made against any company.

This settlement allowed regulators to have greater oversight of the company’s data practices and facial recognition. The company will reorient the message platforms of Zuckerberg, which includes Messenger and WhatsApp. No one, including Facebook, will be able to access the messages afterward.

Apple’s 2020 decision to limit data that apps can collect on its platform is a significant blow to Facebook’s business model.

Argenti stated that the “playbook Facebook uses to manage its crises” is “classic wrong.” Argenti noted that any company trying to correct a mistake should admit it, explain how to fix it, and then assure everyone that it won’t happen again.

“This is not their DNA. He said, “And, yes. What I’m advocating for is more of a transformation in their business, how they lead and how they communicate.”

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Personal Brand Yourself https://www.smallbiztechnology.com/archive/2021/11/personal-brand-yourself.html/ Tue, 16 Nov 2021 15:19:09 +0000 https://www.smallbiztechnology.com/?p=60170 An online personal brand presence allows a store to expand its services to customers who are unable to visit the store or want to order an item that is out of stock. eCommerce has evolved from a personal brand curiosity to a luxury to a necessity. eCommerce has become a necessity for shoppers. They want […]

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An online personal brand presence allows a store to expand its services to customers who are unable to visit the store or want to order an item that is out of stock.

eCommerce has evolved from a personal brand curiosity to a luxury to a necessity. eCommerce has become a necessity for shoppers. They want to be able to order items from anywhere and get them delivered within 24 hours.

Many store websites feature products that aren’t available in stores and special offers that aren’t available in-store. POS systems from across the country have shown that foot traffic has been steadily declining.

The pandemic only exacerbated the problem. Black Friday was traditionally the busiest day of the holiday season, but foot traffic on Black Friday in 2020 was lower than 52%. eCommerce, however, has seen an explosion. In 2020, more than 2 billion consumers made online purchases. This contributed to an estimated $4.2 trillion in U.S. revenue.

Online shopping is a great option for small- to medium-sized retail businesses. However, they may not know how to get started or whether they have the financial means to make it happen.

Planning

To get into the lucrative online world of eCommerce, you must first create an online business plan. Determine what products you wish to offer online, then determine where to store inventory to allow for online orders.

Next, decide what payment methods you will accept. There are several payment options available: Apple Pay, PayPal, credit cards, and debit cards.

Secure payment methods should be used when setting up payment options. Customers’ personal information will be protected by choosing secure payment methods. This is crucial as hackers can easily access low-grade protection schemes. You’ll then have to deal with angry customers if your website is compromised. Many of them may never shop at your store or site again.

Personal Brand Shipping

Next, you need to make sure that shipping is secure and enough packaging is available to meet your customers’ needs. You’ll need to decide where and how you will fulfill orders.

No matter what you do, make sure you ship products promptly and get them expedited whenever you can. Online shoppers can be very impatient. Many online shoppers expect their items to arrive within a few days, if not a week. Make sure you label all your items with delivery estimates.

Establishing an Online Personal Brand Presence

There are many ways to build a website with a personal brand, even if you don’t have the necessary skills.

Pre-made eCommerce templates are available from many companies. These templates include everything you need to create your website and market it. A web designer can also be hired to create a site for you. Some point-of-sale businesses offer eCommerce features such as apps and websites.

Web search engine optimization (SEO), which helps your website rank high in search engines like Google, is another factor you should consider. If your store isn’t on pages one to five, it will be harder for people to find it. However, consumers will most likely choose websites that are on the first page of search results. To improve your website’s SEO, do your research.

Also, make sure you monitor your website traffic once your eCommerce platform is launched.

Research why your website isn’t receiving as many visitors as you expected. Is your website not being promoted as effectively as possible, online or in-store? Also, make sure to test your website for bugs. It’s not good to have a customer who is unable to access your site but wants it. They will likely move on to another site and never return.

Personal Brand Marketing

The final step is to create an eCommerce personal brand marketing budget. Your website won’t sell itself, even though it is useful to have an online presence.

You can target existing clients by handing out pamphlets at checkout counters. Advertise in periodicals that target your demographic. If your business is in a Spanish-speaking area, you might place ads in Spanish newspapers or other Spanish periodicals.

These steps can be followed carefully and accurately by Mom-and-Pop merchants. This will allow them to generate more revenue and impress customers. It can also help to build positive word of mouth, which can bring in new and existing customers.

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We’re Going Green. Is it Sustainable? https://www.smallbiztechnology.com/archive/2021/11/going-green.html/ Mon, 15 Nov 2021 12:00:15 +0000 https://www.smallbiztechnology.com/?p=60155 Small businesses are going green…but is the customer convinced? Sustainability matters, particularly for the younger millennial audience. Fact: COP26 landmark is dominating global headlines. Small businesses, particularly retailers with long and complicated supply chains, are adapting their work practices. Putting into place measures to meet “green” targets. Also, to align themselves with their customer’s demands […]

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Small businesses are going green…but is the customer convinced? Sustainability matters, particularly for the younger millennial audience.

Fact: COP26 landmark is dominating global headlines. Small businesses, particularly retailers with long and complicated supply chains, are adapting their work practices. Putting into place measures to meet “green” targets. Also, to align themselves with their customer’s demands better and wants on sustainability, particularly for their younger millennial audience.

It’s not easy to move towards sustainability. Software Advice conducted a recent survey of more than 500 supply chain professionals at companies with 500 employees or less. The purpose was to explore the benefits and challenges they face on their sustainability journey.

The Institute of Marketing in The UK also focused its research on the challenges of becoming more sustainable. It recently surveyed over 200 UK marketing professionals. 49% of respondents fear the “green-washing” label.

Environment Sustainability

When looking at small business sustainability initiatives, it was clear that environmental sustainability was the most popular investment.

Software Advice found that 86% of respondents had some form of supply chain sustainability in place before the pandemic. Environmental sustainability was the most popular type. Businesses must avoid falling for the “green-washing” trap.

This sustainability measure is the best for businesses. It’s arguably more manageable than any other measures to implement throughout a company. It’s essential for any business’s reputation.

Recently, the Institute of Marketing in the UK also published research. This looked at the opinions of 2,000 UK consumers and found that 63% of them believe that most brands are only interested in sustainability for commercial purposes.

Small businesses must be transparent and honest about their sustainable practices to maintain credibility.

Social Sustainability

Social sustainability in retail supply chains is on the rise. However, there’s much to be done. Businesses must consider modern slavery, child labor, and conflict minerals as part of sustainable business.

Software Advice’s survey revealed that 60% of respondents had invested in social sustainability practices before the pandemic. In the 18 months since 42% of respondents have increased their investments in these practices.

Nearly 99% of respondents plan to continue or improve their social sustainability efforts after the pandemic. Only four respondents plan to discontinue current efforts.

Economic Sustainability

Because economic sustainability is not popular, it may be because it’s a long-term mindset. It’s about creating long-term economic growth without negatively impacting the community’s social, environmental, or cultural well-being.

These are also long-term investments. Only 2% of them plan to reduce their efforts after the pandemic has passed.

Cost savings and a better brand reputation were the top benefits. This is in line with The Institute of Marketing’s research about importance. This is slightly contradictory, as the cost is the main barrier for businesses implementing new systems or measures to improve sustainability. The expected outcome is cost savings over time once enterprises have made the initial investment.

The significant advances and gains in software have made a business’s ability to improve its supply chain’s sustainability credentials easier. Software Advice’s survey found that 83% of SMBs use technology to support their sustainability efforts.

Their efforts had three main benefits: cost savings, improved brand reputation, and higher internal morale.

This is where the real challenge lies, according to research by the Institute of Marketing.

Many marketers are worried about green-washing and want to win their customers’ trust by being transparent about their environmental initiatives.

Educate Your Customer Base

Before your company begins a sincere effort to be environmentally friendly and carbon footprint conscious, you must educate your customer.

While most people give lip service to “saving the planet” they really have a very vague idea of what that means. Outside of rabid conservatives, when you ask anyone if they are green or not they will most likely reply that they are green. And they’ll probably say this while throwing a candy wrapper into the street. Or while draining a plastic bottle of Evian, crumpling it. And tossing it into a stream.

So to convince your customers that you are one hundred percent green or striving to be, you have to bring them up to speed. This could mean e-newsletters, a blog, and frequent postings on social media. All about how your company is using green technology to “save the planet.”

This is actually a win-win situation. Customers are impressed with your efforts at corporate responsibility. Companies don’t get bad PR for saving trees and keeping rivers unpolluted.

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Texting Guidance for Small-Businesses https://www.smallbiztechnology.com/archive/2021/11/texting-small-businesses.html/ Fri, 12 Nov 2021 13:00:07 +0000 https://www.smallbiztechnology.com/?p=60140 Texting’s a convenient way to communicate with customers and run your business. Text to give direction, reach vendors, or schedule meetings. Small-business owners often send and receive messages for a variety of reasons, including to give direction and text vendors or to schedule appointments. You probably send more text messages than you realize. Texting is […]

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Texting’s a convenient way to communicate with customers and run your business. Text to give direction, reach vendors, or schedule meetings.

Small-business owners often send and receive messages for a variety of reasons, including to give direction and text vendors or to schedule appointments.

You probably send more text messages than you realize. Texting is a convenient way to communicate with your customers and manage your business.

If you only use SMS to send one-to-one messages, you may be missing out on some of text messaging’s more powerful features.

Business Texting Definition

A business text is an SMS (short message services) that can be sent using a mobile phone or desktop communications app and a text-enabled number. You can do this in one of two ways.

The first is by signing up for a standalone business texting solution. The second is to subscribe to a UCaaS solution that includes business messaging functionality.

Utilizing Business Texting

These days, business instant messaging should form the core of customer communications.

Surveys find that 93% of respondents want both text and voice options when communicating directly with small businesses. Customers are more likely to respond to text messages if they are relevant, frequent, and come from small businesses.

Text-enabling small businesses is a great way to interact with customers. This, along with other resources, can help you respond quickly to customer queries.

Text messaging with customers and clients is a great way to communicate with them. It also eliminates the need for long phone calls and makes it easy to let clients know that you’re available.

Flexibility: Work-from-Anywhere

Business texting is one tool your team can use to communicate, especially with the focus shifting from in-office meetings, in-person shopping, and on-site meetings to a dynamic, hybrid, and sometimes entirely virtual strategy. Apps are available on the user’s mobile device or their computer.

Best Practices to Streamline Text Communications

Not only do business messaging solutions add value to your company through the convenience they offer customers, but also, when used correctly, can streamline your internal communications. You can share numbers with your staff so that customers’ texts and calls (when combined with UCaaS) are always answered by the person who’s available.

It’s important to use quality business messaging in a way that simplifies rather than complicates business communications.

Communication with customers is a major concern. It’s important to determine how many customer service representatives you’ll need and what issues they will address.

To ensure customers’ needs are met promptly, assign time slots to team members. However, don’t over-staff this role.

You should also establish a single voice that your company will use to communicate with customers via text. It’s better to plan ahead for the questions that will be asked and then create templates that can be modified as needed.

Business texting, while it is a useful tool, can add complexity to your monitoring. It can be combined with UCaaS to provide a complete conversation view through an at-a-glance display that brings together all forms of communication. It’s easy to pick up the thread and reply if you have the right systems in place, such as uniform language and staffing.

It’s What Customers Want

Most consumers want to support local businesses. Many consumers feel that small businesses do not offer the same seamless customer experience as large corporations.

According to the same poll, 78% of respondents said that being able to instant message local businesses makes it easier for them to help. Customers want to communicate with you via SMS. It’s long past time to respond.

Be Considerate of Tech-Averse Customers

Texting will always remain a vital part of business-to-customer communication as well as customer-to-business communication.

Something to remember, though, is the technology resistance that many customers might have. For these people, and others who, for various reasons, may feel shy around newer technology, texting may not be an option.

So it’s important to keep other, more traditional, avenues of communication open for your customers who are not comfortable texting. This can include email newsletters or even a brief personal phone call.

In fact, a phone call to your most loyal customers can increase business, surprisingly. If done in a professional manner, such calls can generate additional orders. It’s always the personal touch that counts!

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Trends That Change How Things Are Done https://www.smallbiztechnology.com/archive/2021/11/trends-that-change.html/ Thu, 11 Nov 2021 16:20:05 +0000 https://www.smallbiztechnology.com/?p=60118 Digital transformation trends that were already underway accelerated at lightning speed since early in 2020, helping to keep business moving. Trends move our world. It’s an understatement to say that 2020 was an excellent year for technology. When the pandemic swept the globe, putting employees at risk of becoming ill, technology took center stage. IT […]

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Digital transformation trends that were already underway accelerated at lightning speed since early in 2020, helping to keep business moving.

Trends move our world. It’s an understatement to say that 2020 was an excellent year for technology.

When the pandemic swept the globe, putting employees at risk of becoming ill, technology took center stage. IT quickly mobilized to ensure that people were productive and engaged.

The digital transformation trend that was already underway sped up at lightning speed. It kept business moving.

In the coming year, we can expect more radical changes in how we work. What are our expectations?

It will be quieter at work.

We can shop, bank, and socialize faster and more efficiently than ever before as consumers.

However, things are getting more complicated when it comes to working. Routine tasks such as submitting expenses, purchasing, or authorizing time off, require multiple logins and apps. This means we have to switch contexts constantly.

According to Dovico (via Inc.) research, about eight minutes are lost every hour due to an alert, text, chat, or application message.

New team-based collaboration tools, created to simplify things, have only made matters worse. Micro-app technology consolidated employee access to the activities, tools, and tasks they need in a single work feed. Companies can also use these micro-apps to reduce noise.

Machine learning and artificial intelligence will make your work easier.

Robots aren’t out to get you. They are there to assist us in many ways.

We’ve already seen the benefits they bring to our home, such as vacuuming up our floors when we don’t feel like it.

They can also help us be more productive and efficient at work. They do this by leveraging the technology that underpins them. IT is putting the wheels in motion by leveraging digital workplaces infused with artificial intelligence (AI) and machine learning (ML). This allows employees to be freed from repetitive tasks. It allows them to concentrate on what’s important.

Robots and IoT trends will make work safer.

Covid-19 required businesses to improve their safety standards to guard against unseen threats. IoT technologies, robots, and IoT will play an essential part in keeping people safe.

Already, robots are capable of taking over hazardous tasks. Remote-hand technologies will further enhance human-machine interaction.

IoT will enable things such as touchless offices and smart social distancing. This could allow employees to access occupancy information and maps for different areas of the building. They can confirm that spaces are clean, and even reserve conference rooms or hot desks from their own devices.

IT is always-on.

Technology is a crucial driver of business results, and it’s expected that it will continue to be so.

This expectation will make it more important for technology companies to embrace cloud computing. As they provide safe, reliable working environments that keep employees productive and engaged, this expectation will make them more strategic and valuable.

CIOs trends are expected to be more security-focused.

FBI reporting of cyberattacks has risen by as much as 400% in the past year. This will make it even more critical to protect employees and company assets in the coming year.

Experience and security are not mutually exclusive. They are two sides of the same coin. Deposits must be baked into all IT activities.

The pandemic has brought about changes that no one could have predicted. It taught us a lot about how to prepare for the unexpected.

No one can know what the future will bring, but one thing is sure. The world will change rapidly and continue to change. Companies that harness the power and potential of technology can make the world a better place.

Trends are not laws.

Please remember that trends are not laws. This means that what everyone seems to be doing or using today when it comes to small business technology, may become inappropriate or antiquated in a short period of time.

Some technologies are engineered to remain basic building blocks. Other technologies will soon become nothing more than smoke and mirrors. Don’t be pressured into investing too much money into the latest tech fad.

Keep yourself up to date, but also watch and wait.

One of the best ways to do this is to keep an eye on your competitors. Find out what new technologies they are employing, and how successful it is.

Also, talk to your own customers about their wish list for updated technology. You may be surprised at what you hear from them. Especially from the younger generations, who love new tech for its own sake and not for anything it can do for them.

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Keep Private Text Messages Secure https://www.smallbiztechnology.com/archive/2021/11/private-text-messages.html/ Wed, 10 Nov 2021 18:27:11 +0000 https://www.smallbiztechnology.com/?p=60098 Private text messages made public by the court? There are many ways you can protect your chats. And you should do so sooner than later. Imagine that you sent private romantic texts to someone you were interested in. Now imagine that you’re on trial for fraud and a former company executive reads aloud the private […]

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Private text messages made public by the court? There are many ways you can protect your chats. And you should do so sooner than later.

Imagine that you sent private romantic texts to someone you were interested in. Now imagine that you’re on trial for fraud and a former company executive reads aloud the private message you sent. In recent times, prosecutors have subpoenaed millions of private text messages to incriminate people.

What about text messages that highlight our most intimate moments?

For journalists, whistleblowers, and political dissidents talking to sources, secure messaging is crucial.

A conversation doesn’t have to be harmful to a government. You don’t even need to share anything highly-publicized to be at risk.

In addition to being subject to law enforcement subpoenas, private chats often pop up in social groups. People post them on social media. Reporters publish them. They even end up in civil trials.

The heart of the viral New York Times story “Who Is The Bad Art Friend?” is gossipy group chats, emails, and documents unearthed during legal discovery.

Private chats implicated several Bollywood actors in a recent scandal involving drugs. Law enforcement officers used WhatsApp messages to prove their innocence. Sen. Ted Cruz’s plans for fleeing Texas during a power outage to travel to Cancun, Mexico, became famous. Turns out that a member of his wife’s group chat leaked portions of a private conversation. Then, of course, there are various hacking tools that governments and private entities can use to gain access to your smartphone data.

Many people send text messages they aren’t proud of, have a private conversation go public, or be targeted because they attended a protest. Taking precautions may help, but they won’t guarantee your safety.

Alexis Hancock, director of engineering for the non-profit digital rights group Electronic Frontier Foundation, succinctly makes the point: “Nothing makes a ghost.”

Find out where leaks are happening.

Apple devices feature default end-to-end encrypted chat software. Although end-to-end encryption is the best method for secure messaging, there are still some ways that these chats could land in court. The growing list of people who found this out the hard way includes ten prime ministers, three presidents, and a king.

Access to your smartphone and the ability to unlock it allows you to see all messages in the various chat apps. Sometimes, law enforcement can force someone to unlock their phone.

Chats require at least two people. As a result, the other person may hand over the conversation to a law enforcement agency. It’s possible that your private discussions could be stolen. This is especially dangerous when backups live in a place where third parties have access.

Remember that cloud backup can be a good thing.

For Apple devices, you can turn iCloud backups on to make iMessage chats more secure. Apple automatically saves all messages to the cloud so that you can transfer them over to a new device. These messages get encrypted. However, Apple holds a key that law enforcement can request directly.

If you’re concerned, disable iCloud backups of messages and delete all previous backups.

The same applies to cloud-based backups to which you don’t hold the encryption key. You can keep them on to prevent sensitive messages from being saved to your account.

You should immediately delete messages after the recipient has read them. iCloud backups run only once per day, so it’s best to delete them as soon as possible.

Of course, the other person may still have a record of your conversation. You can choose to have your message history deleted automatically after 30 days or after one year. Try going to Settings – Messages – Message History.

Signal is one tool that allows you to delete text messages automatically.

Signal is a popular, secure messaging platform that uses end-to-end encryption. It’s designed to preserve as little metadata as possible about your communications.

One of Signal’s most valuable features is the Disappearing Messages setting. You can choose to have messages deleted immediately or hours or days after sending. While there is always a time window in which recipients can see them for quick copy-paste or a quick screenshot, this reduces the trail if it’s accessed later.

Other apps provide ephemeral messaging and social media options. However, this doesn’t necessarily mean that messages get deleted forever. For example, you can save Instagram stories even if they are no longer publicly available.

Remember the old saying: “One can keep a secret but two cannot.” It’s always best to share your most intimate thoughts and emotions with your pillow and nobody else.

Even married couples should be wary of exchanging private messages concerning anything outside their own relationship. Otherwise, things can get awfully messy and embarrassing if it comes to divorce.

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Guidelines for Beginners at Small Business Blogs https://www.smallbiztechnology.com/archive/2021/11/small-business-blogs.html/ Tue, 09 Nov 2021 16:00:27 +0000 https://www.smallbiztechnology.com/?p=60057 Having a blog is essential for any business, but you need to follow some guidelines in order to make sure your blog has the greatest impact. Blogs must not just function by your own will, but with a plan. Listed below are six simple business blogging guidelines that will help you create a great blog.  […]

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Having a blog is essential for any business, but you need to follow some guidelines in order to make sure your blog has the greatest impact.

Blogs must not just function by your own will, but with a plan. Listed below are six simple business blogging guidelines that will help you create a great blog.  These will allow you to connect with customers and potential customers in a way that’s engaging and answers their questions.

1. Define your blogging goals.

Before you begin blogging, it’s essential to define the goals that you want your platform to accomplish. This will help you to develop a content strategy and show you where to focus your efforts. To define your website’s goals, you must answer the question, “Why are you blogging?”

  • Driving foot traffic to your business?
  • Increase sales or generate leads?
  • Educating customers and prospects about your business guidelines?
  • A behind-the-scenes look?
  • Attracting potential customers from outside your area?
  • Brand identity?

To be effective and focused, a blog content strategy should include at least two to three of these goals. It’s important to remember that your goals should be specific.

2. Keep it up.

Regularly updating your blog with new content is essential for your business and for it to appear active. This will help your website rank higher on search results.

There aren’t any clear guidelines on how often your blog should be updated. However, it depends on your goals. Here are some tips for business bloggers.

HubSpot states that if your main goal is to increase organic traffic, you should post regularly. This would translate into approximately 3-4 times per week for small businesses. If you want to increase awareness about your small business, then posting only once or twice per week is sufficient.

3. Do keyword research.

Although blogging about your business topics is a good idea, it’s important that your content targets the search terms people are using to maximize its reach. Keyword research can help you find these search terms.

The ideal key phrase is one that has high search volume, low competition, and is relevant for your business. Your blog will rank higher in search results and attract more traffic if you include these keywords in your title and body.

4. Try to write blog posts of the ideal length.

Although there are no guidelines, you should limit the length of a blog post to a certain word count. It is possible to create traffic to your website or generate leads by writing longer blog posts. According to most recent numbers, for search engine optimization, the ideal length of a post is between 2100-2400 words and for lead generation, it’s around 2500 words.

There are many types of blog posts and they all have different lengths. Blog posts answering questions should not exceed 1300 words and should be kept to under 1700 words. How-to posts should contain between 1700 and 2100 words.

These lengths will make your content more visible in search results. However, engaging content can be created that is higher quality, informative, and includes relevant keywords that are easy to find for your audience.

5. Include visual elements.

Images and videos make pages more interesting to visitors. They also help increase attention spans. Research shows that people retain 65% of information when it’s accompanied with visuals. Only 10% are retained if the information is not accompanied by visuals.

Infographics and charts can be used to increase the time users spend reading your blog posts and help them remember its content.

6. Create a blog content calendar.

Birdseye-view content calendars can help you avoid writer’s block by providing a structure to follow. It also makes consistent blogging easier by helping you visualize what you need to do.

Although all of these tips for business blogging may seem overwhelming, they will help you create a framework to your blog that ensures that your content is timely and reaches your target audience. You’ll be amazed at the positive impact they have on your business and blog.

Just think of your post as the friendly neighborhood bulletin board where people can post their ideas and comments. This gives customers the feeling of the personal touch, even with big companies.

These guidelines are meant to encourage the average small business owner. Blogging platforms such as WordPress are extremely user friendly today. Anyone with normal intelligence and a half hour to spend each day can put up a blog, one that will drive business your way. And don’t forget to constantly check out your competitor’s blogs! Chances are you’ll be able to pick up some good stuff there, too.

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Truths About Marketing After the Pandemic https://www.smallbiztechnology.com/archive/2021/11/marketing-after-the-pandemic.html/ Sat, 06 Nov 2021 16:00:47 +0000 https://www.smallbiztechnology.com/?p=60025 The Covid-19 pandemic has thrown everything off in the field of marketing. The rules that are in place no longer function as they once did. It’s safe for us to say that the year 2020 was like none other, and 2021 is also proving special and challenging. As marketers look to build brands, next year […]

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The Covid-19 pandemic has thrown everything off in the field of marketing. The rules that are in place no longer function as they once did.

It’s safe for us to say that the year 2020 was like none other, and 2021 is also proving special and challenging. As marketers look to build brands, next year may be challenging as well. What’s the way that marketing is being reinvented after Covid-19?

The ability to ask and answer these questions is crucial for marketing success throughout the coming months and years. In the past several months, there have been many comparisons. We’ve learned a lot in this one year of massive transformation.

Here are some truths from the past, as well as newer truths that have replaced them.

1. The old saying still goes: Marketing starts by knowing your client. Add in a new reality: Marketing starts with understanding your customer segment.

The Covid-19 pandemic confirmed that marketing must be more customer-specific. It requires a thorough understanding of the reality of the market country by country, state by state, zip code by zip code. For restaurants, banks, or retailers, it could be a matter of tailoring the communications store for each store.

We’ve realized that marketing messages must be personal and relevant, corresponding to the individual’s needs and beliefs. And not the influence of demographics such as gender and age. Making a human, personal connection with any commercial communication requires the definition of consumers as segments.

The EY Future Consumer Index, which has conducted five rounds of research with 14,500 participants across 20 countries since the outbreak of the pandemic, has identified five distinct cohorts of consumers:

  1. First, affordability (32 percent of customers): Living within their budget and means, not focusing on brand names and more on the functionality of their products.
  2. The health first (25 25 %): Protecting their health (especially from the pandemic) as well as that of their families, by choosing items they believe to be secure and minimizing the risk in the way they shop.
  3. Planet First (16 percent): Trying to minimize their impact on the environment, and purchasing brands to reflect their values.
  4. Social first (15 15 percent): Working together to benefit the community purchasing from companies that they consider to be transparent and honest.
  5. The first experience (12 percent): Living in the moment and making the most of every moment and often making them more open to new brands, products, and experiences.

Utilizing personas and segmentation of customers can provide more insight into marketing strategies for media and innovative methods. And even better is that these insights are able to provide the complete customer journey.

2. Older truth: You have to compete with your marketing rivals. The new truth is that you compete with the most positive experience your client ever had.

Consumer expectations were already rising prior to the Covid-19 pandemic. Gen Z was raised with technology that was seamlessly woven into their daily lives. Direct-to-consumer companies (such as Glossier or Parachute) were already conditioning us to expect a level of hyper-personalization as they were particularly adept with our personal data.

However, when the pandemic struck the technological transformation increased exponentially.

This resulted in rising consumer expectations of what businesses could provide them with. The consumer expects more than a simple digital transaction, say marketing experts. With the advent of companies having their customers’ personal information, they are looking for personalized, anticipatory experiences throughout the customer journey.

Companies should implement three steps to ensure their services meet their customers’ ever-growing expectations:

  1. Create brand scores as a crucial KPI for all customers in the company, and ideally use real-time analytics instead of an image looking backward from an earlier date.
  2. Develop the proper information and technology marketing foundation to help support the most critical use cases across your customer’s journey.
  3. Affiliate goals of both individuals and collectives across the entire customer journey. Any gaps in functional silos such as sales, marketing, or customer service are not visible to the end-user.

3. An old truth that is still true: Your customers want to know you’ve got what they want. The new truth for marketing is that customers are expecting you to provide exactly what they need.

If the bar continues climbing, we should strive toward a new customer experience — from both a B2C as well as a B2B context. Today, consumers expect that any experience they have will be seamless, timely, informative, and asynchronous. That is, they’re focused on receiving what they want whenever they want it. They will not let anything distract them.

Companies need to put marketing data and technology at the center of their business.

This could mean incorporating some level of machine learning or artificial intelligence in the mix. Why is that? Because data allows us to provide more relevant experiences that span one or more that comprise the four Cs:

  • Content (that could be delivered via mobile apps or emails);
  • Commerce (such as physical retail, e-commerce, or the hybrid experience);
  • Community (such as gathering B2B buyers in a virtual trade fair or hosting an online webinar on home repair for consumers) as well as
  • Convenience (like giving consumers coupons or other benefits of the loyalty program).

Nowadays, the majority of 4Cs are offered in “one-size-fits-all” strategies. However, consumers demand more personalization. Businesses are required to utilize more data and information to improve their decision-making.

Increase the relevance of your interactions with customers. Build more human connections with their brands.

4. The old adage: Courting customers is similar to dating. The new fact: Customer service is the online world of dating.

For many years, marketing was mostly focused on buying massive coverage or targeted for the highest rates for media and hoping to make money from it. In essence, it was similar to going to every bar or party you could, hoping you’d meet that perfect person. It was a place of serendipity, spontaneity, and, frankly, many meetings with friends.

Start online dating and swiping through apps. Today, finding your ideal person could be less than luck, and more about algorithms and data.

In terms of marketing, we’ve witnessed the shift from branding marketing to expand reach and performance marketing to create leads. The rapid growth of digital channels only amplified the trend. Get ready for this trend to continue and sharpen.

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Tips to Enhance Your Financial Position https://www.smallbiztechnology.com/archive/2021/11/enhance-financial-position.html/ Fri, 05 Nov 2021 06:30:06 +0000 https://www.smallbiztechnology.com/?p=60013 It doesn’t take a higher-paying job or a hefty sum to improve your financial position. Many find managing their money is all that’s needed. It doesn’t take a higher-paying job or a hefty sum from a friend to improve your financial position. Many people find that the ability to manage their money is all that […]

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It doesn’t take a higher-paying job or a hefty sum to improve your financial position. Many find managing their money is all that’s needed.

It doesn’t take a higher-paying job or a hefty sum from a friend to improve your financial position. Many people find that the ability to manage their money is all that is needed to lower their expenses. It also improves their capacity to save and invest and meet financial goals that were once thought impossible.

If you think your finances are in a bind without a way out, there are plenty of options to make things better. Here are seven ways to help you get started.

1. Keep track of your spending in order to increase your financial stability.

If you’re not sure of the amount you’re spending every month, there’s a good chance that your personal spending habits are in need of improvement.

A better way to manage your money begins with a better understanding of your spending. Utilize a financial management program such as MoneyTrack to monitor spending across various categories. Discover the amount you spend on things that aren’t essential such as dining or entertainment. Or Starbucks.

Once you’ve mastered the habits you’ve been practicing, you’ll be able to create a plan for improvement.

2. Set up a realistic monthly budget.

Compare your spending habits for the month along with your take-home income for the month to establish a budget.

It’s not a good idea to set a budget based on radical changes. Create a budget that’s compatible with your spending and lifestyle habits.

A budget should be seen as a means of encouraging healthy habits. For example, cooking more at home will give you a realistic chance of being able to meet your budget. This is the best way to manage your money.

3. Start saving, even taking some time.

Create an emergency account that you can draw from when unexpected circumstances occur. Even if your contribution is tiny, this fund could protect you from dangerous situations that require you to take out loans at high-interest rates or even be in a position where you are unable to pay your bills in time.

Additionally, you should contribute to general savings accounts to increase your financial security in case of an unexpected job loss. Make automatic contributions to your bank to increase the amount of money in this account and help you keep the habit of saving funds.

4. Make sure you pay your bills on time each month.

Making sure you pay your bills on time is a simple method of managing your money efficiently, and it has many benefits. You can avoid charges for late payments and it helps you prioritize your spending. A solid history of timely payments will also boost your credit score. It may lower the interest rates you pay.

5. Cut down on the recurring costs.

Do you have subscriptions to services that you don’t use? You can easily forget regular subscriptions for streaming services as well as mobile apps that debit your bank account, even if you don’t frequently use these services.

Check your expenses for costs similar to these. Think about cutting off unnecessary subscriptions so you can keep more cash each month.

6. Make sure you have enough cash saved to pay for large purchases.

Certain types of debt and loans can be beneficial when it comes to important purchases. For example, the purchase of a home or vehicle that you require in the present. But for other major purchases cash is the most secure and affordable buying alternative.

If you make your purchase with cash, you’re avoiding making interest payments and creating a loan that will take months, or usually, years to repay. While you wait, the saved cash can be deposited in an account and accrue interest. This can then be used toward your purchase.

7. Begin to develop an investment plan.

If your capacity to invest isn’t great, even small investments to your investment accounts can allow you to use the money you earn to generate additional income.

Find out if your company provides a 401(k) match that basically functions as free cash. You might want to consider opening a retirement account or another savings account.

The road to better financial management begins with changing your personal routines. Certain changes may be more simple for you than others. If you keep a positive attitude towards this change you’ll be able to develop amazing financial management skills that will last for the rest of your life. And in time you’ll have more cash in your pockets.

The basis of effective budgeting is a strong budget. Start creating your own budget by downloading any online financial guide tutorial today.

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How to Spot and Eliminate Data Silos https://www.smallbiztechnology.com/archive/2021/11/data-silos.html/ Tue, 02 Nov 2021 13:58:10 +0000 https://www.smallbiztechnology.com/?p=59994 Data is the new currency in our increasingly online world. Both businesses and individuals are coming to a better understanding of the value of data. Many are taking steps to simultaneously lock it away from prying eyes through hardened security but also have it readily available when needed. Those two goals may at first seem […]

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Data is the new currency in our increasingly online world. Both businesses and individuals are coming to a better understanding of the value of data. Many are taking steps to simultaneously lock it away from prying eyes through hardened security but also have it readily available when needed.

Those two goals may at first seem to be at odds with one another, but that’s not true anymore. New software and hardware solutions make it increasingly simple to identify an authorized individual. This can be done by username and password but also by cell number, face scan, and thumbprint.

These improvements in user identification are running in parallel with a growing need for enhanced customer service. In our digital age, people are far less likely to cooperate with outdated processes. Nor should they be asked to do so.

What exactly is a “data silo?”

A data silo is best defined as a valuable set of data collected by one department within an organization but not shared with others. Very rarely do these silos develop out of a need for extreme security and protection. Far more often, data silos are a legacy of outdated systems that simply kept running untended.

Why are data silos such a bad thing?

Sometimes, a data silo can be the intentional result of an individual or group of people misguidedly attempting to become “indispensable.” They see giving unrestricted access to their resources as a threat of some kind. Whether the underlying cause is something that just organically developed over time or slightly more nefarious, data silos breed mistrust. They hamper overall efficiency and contribute to a lack of transparency.

Data silos keep people in the dark. Management is left to operate by hunches as no one has a complete picture of how the company is doing. This in turn leads to poor decision-making which does nothing to alleviate any trust issues. Collaboration falters when departments engage in turf wars. Customers have a degraded experience with your company. They must frequently share identical information with multiple representatives.

Data silos are known for being only as accurate as of the person or persons left in charge. Since only a privileged few can manipulate the data, there is no opportunity for someone in another area to spot a mistake or make a correction. Housing multiple data sets — many of which contain similar or identical information — adds to the operating costs of any business. Siloed data is not useless, but neither is it optimized.

How do I find these silos?

The trick to spotting data silos is as simple (and as difficult) as paying attention to internal processes with “new eyes.” In many settings, data silos have become part of the everyday routine, as ubiquitous as office furniture. Here are some questions you can ask yourself as you seek to uncover information logjams.

  • Are there any processes that stall out for lack of access to information?
  • Where and when are employees running into duplicate or conflicting information?
  • Are there routines in place that require entering the same information more than once?
  • Have we ever had to stop what we were doing to call someone who was out of the office?

Asking these types of questions can help you and other employees push past underlying assumptions. Those assumptions have helped give rise to data silos in the first place.

Another good tactic your teams can use is to pay attention to those times when they experience excellence in information availability balanced by security. Seeing how other companies keep their data sets talking to each other in real-time can call attention to areas where your business might be lacking.

What can I do to eliminate data silos?

The simple answer to eliminating data silos is getting your systems all talking to one another seamlessly. That’s most often easier said than done. However, hang onto that metanarrative as your people encounter snags. In most cases, the overall goal will be to eliminate data hoarding in outlying areas of your company and bring them all together under one roof.

Implement an all-in-one-place data management tool.

Some people balk at the idea of having all of their sensitive data housed in one location. However, this is a holdover from the days when the crash of one hard drive could take down a business for days if not weeks. Centralized servers — both secure and reliable — make it possible to gather all of your data in one place. You can then manage levels of access with a high degree of granularity.

There are many outstanding data management tools on the market today. Listing and evaluating them would be a daunting task and is beyond the scope of this article. Not only that but patches and software upgrades are being released every week.

The trick is to commit to a period of evaluation — six weeks, six months, whatever — and learn as much as you can from vendors and other resources as you can. At some point, you’ll want to pull the trigger. Don’t become paralyzed by promises of “new and exciting” products that may or may not be released on time.

Use applications with built-in integration mechanisms.

As your company moves forward with tearing down its data silos, be sure that any new investment in hardware or software solutions allows for the future integration of other methodologies. Any system that insists on nothing other than a single, proprietary solution is probably not a good bet. You won’t want to find yourself beholden to any single architecture or vendor. This is a set-up for being held hostage somewhere further on up the road.

As you look for applications and systems that promise to connect your silos and centralize your data sets, be cautious. Make sure to ask about the availability of application programming interfaces (APIs) that readily permit the use of other solutions. Those solutions can be proprietary to another company or open-source.

Reward collaboration.

Many organizations have employees who view access to certain information as a privilege unique to their position.

One telltale sign of someone who has a vested interest in maintaining data silos is the phrase “my data.” This phrase most often rolls off the tongue when the time is at hand to integrate systems. This type of thinking is certainly to be discouraged.

However, you’ll likely make more headway in your organization by publicly praising examples of collaboration and cooperation with regard to integrating data systems.

When teams that don’t normally work together demonstrate initiative in moving the company forward through breaking down data silos, be sure to call attention to these efforts by rewarding them. Rewards can include financial incentives and perhaps even promotions. The key is to make sure that everyone “gets it” that your company is actively moving away from information hoarding by treating it as a relic from another age.

When it comes to outdated information, purge, purge, purge.

Your integrated solution will only ever be as good as the data that gets uploaded to it. With that in mind, any effort to break down a data silo must have as its first step the systematic cleaning of the data housed within. While you may be able to write scripts to help root out incomplete, inaccurate, or outdated information, nothing beats an experienced set of eyes for cleaning data.

You may find you have employees that are somewhat reluctant to purge data out of concern for losing records. One way to get around this objection is to have your IT department set up a “sandbox” or staging server where multiple backups are made per day. Whatever you can do to embolden your people to purge bad data, it will be worth the effort when those data records are ultimately uploaded to your new integrated software solution.

Wrapping Up

The most challenging aspect of tearing down data silos is most often human, not technological. As you begin to tackle this task, you are almost certain to run into one or more employees who are reticent. This is to be expected. Many people get nervous in the face of systems changing.

To the extent that this is completely true, assure your staff that no one’s job is on the line. In fact, you’re hoping that the elimination of data silos will ultimately lead to improved productivity, a better customer experience overall, and perhaps even more jobs.

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Hackers Hope to Harm You with Their Hype https://www.smallbiztechnology.com/archive/2021/11/hackers-hype.html/ Tue, 02 Nov 2021 02:17:46 +0000 https://www.smallbiztechnology.com/?p=59991 Scroogey Hackers are ramping up for holiday hacking. What can you do to prevent these cyber sneak thieves from spoiling your holidays? ‘Tis the season . . . Halloween is over. Thanksgiving will be here in the wiggle of a turkey’s wattle. And then the insanity really begins. Every business will become a madhouse this […]

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Scroogey Hackers are ramping up for holiday hacking. What can you do to prevent these cyber sneak thieves from spoiling your holidays?

‘Tis the season . . .

Halloween is over. Thanksgiving will be here in the wiggle of a turkey’s wattle. And then the insanity really begins.

Every business will become a madhouse this year as labor and material shortages threaten profit margins. This means, among other things, that security issues may have to take a back seat during the holiday rush. And that’s something that hackers are beginning to realize and relish.

Like vultures hovering over a desert landscape, hackers are always looking about to find the weak and vulnerable. Those whose defenses are diminishing. When a vulture finds a starving animal ready to collapse it settles down next to the poor creature and waits patiently for its chance to feast.

So it is with holiday hackers. They are waiting in the cyber shadows. Searching for defective firewalls. Probing for any security inconsistencies. And when they find a security system that is not being guarded constantly, they settle down to wait. Because they know that sooner or later that particular system will become vulnerable and then they will strike. Whether with ransomware, virus, or some other kind of malware, they will rip apart their victim and begin their grizzly cyber feasting.

Penny pinching is the hackers’ best friend.

Many were hoping during the 2020 holiday season that by 2021 the pandemic would be under control and sales and production would be back to normal. That wasn’t the case.

COVID-19 is proving to be almost intractable. So once again merchants, business people, technical support, and many other branches of online industry and commerce find it necessary to cut corners. Or start massive lay-offs again. Owners and operators of businesses, both small and great, are loath to ring in the holidays by ringing out any more employees.

At this time of year, that’s always generally bad press. And so companies look to other expedients to bring down operating expenses.

Sadly, one of the expedients most often used is to slash security budgets. This means that even though the latest security technology will stymie the most advanced hacking team, it can only be effective if it is paid for and installed.

Employers are not doing their employees any favors by skimping on security. A small business that is brought down by a cyberattack has to send everyone home for a month or more. As they try to regain control of their system, this is not a holiday present that anyone will appreciate.

The fact of the matter is that employers could serve their staff better by lowering their hours and raising security defenses, if need be, in order to keep everyone gainfully employed. Most companies make the majority of their sales during the Holidays. If their computer systems are down because of a hacking issue during this crucial time they may find it hard to recover from this critical blow.

Don’t give hackers any gifts this holiday season.

Make things hard for the black hats this holiday season. Stay on top of your cyber security, people. See to it that they are at their posts 24/7, as they are paid to do.

It may surprise some small business owners to know that holiday scheduling for security people can be very much a hit or miss proposition. Everyone wants to go home for the holidays. Grandma’s turkey with chestnut stuffing is calling. Hanukkah is pulling families to be together in the glow of the menorah.

Security workers want to forget about security during Christmas time and rejoice with peace on earth, goodwill towards men, instead of reinforcing firewalls. And of course, New Year’s is the least sober holiday on the calendar. All this means that scheduling adequate security shifts during the upcoming festive season can drive managers crazy. They are apt to cut corners by understaffing. And even the staff that is on duty is going to be distracted by a continuous round of office potlucks and other diversions.

So it’s up to the top tier of management to insist that security measures be as strong or stronger during the holidays as the rest of the year. This can be accomplished without too much fuss if owners and operators will follow this simple and basic procedure.

Don’t skimp on the holiday pay and overtime. You need these people to be alert and attentive. Be ready to repel any and all hacker attacks at any moment. So offer bonuses, paid vacation days, or whatever it takes to keep your cyber security staff at full strength during the upcoming hacker holidays.

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Blogging Is Big for Small Business https://www.smallbiztechnology.com/archive/2021/10/blogging-small-business.html/ Fri, 29 Oct 2021 18:08:13 +0000 https://www.smallbiztechnology.com/?p=59960 For small business owners, blogging is still one of the least expensive and most effective ways to market your brand, product, and services. Are you blogging tonight? If you are a small business owner, you should be blogging every day or every night. The importance of a blog to your business cannot be exaggerated. Small […]

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For small business owners, blogging is still one of the least expensive and most effective ways to market your brand, product, and services.

Are you blogging tonight?

If you are a small business owner, you should be blogging every day or every night.

The importance of a blog to your business cannot be exaggerated. Small businesses with a blog site are better known and can become more profitable than a small business that doesn’t have their own blog.

The reasons for this should be obvious to anyone with the least amount of social media experience and savvy. Everyone looks at a blog or two each day. Whether it’s about politics, recipes, weather, religion, entertainment, or gardening. Blogs are still considered a valid source of information by many people. And the lack of a blog for your company sends a subtle message to customers and potential customers. And that message is: “We don’t care if you know much about us or not.”

Think about it. When you shop online and run across a small business that has what you want but has no blog or website…do you bother with them or not? If you’re honest with yourself you’ll admit that you don’t bother with that particular business any further. And so they have lost you as a customer. And all because they didn’t take the trouble to create a blog or website.

Which is better, blog or website?

For the purposes of this article, a blog and a website are exactly the same. There are some technical differences between blogs and websites but they are of concern only to tech wonks.

For you, the average small business person, you can call your blog a website with a clear conscience.  That’s because everything you need to do to increase profitability and branding can be done on your blog. Calling it a website just makes it sound more professional. And of course, you can blog all you want for free, while websites can run into money.

So how do I start if I don’t have a site for my small business?

Let’s take the example of a fictional small business called Bob’s Widgets. Now Bob knows how to make good widgets. And he’s got some loyal customers. And word of mouth about his fantastic widgets is spreading.

Bob wants more brand recognition for his widgets but he’s so busy polishing, and oiling, and painting his widgets that he doesn’t have time to invest in doing any social media himself. And he’s certainly in no financial position to hire anyone just to blog about his widgets.

But Bob must blog, or perish.

He’s got to have a social media presence. And since Bob is a smart cookie, he looks around at his staff and finds that Sally in inventory seems to have a lot of time on her hands. Which she uses to text and keep up with her Facebook and Instagram accounts. So canny Bob calls Sally into his office and “promotes” her to his social media manager.

She still has to handle inventory, but now she gets to use her social media skills (or obsession) to create a daily blog for Bob’s Widgets. He gives her general ideas about what to blog each day. She in turn translates these ideas into actual posts. Anyone with WordPress experience knows that a simple blog with graphics can be written and posted in a matter of minutes.

Once it’s up and running he’ll test his blog’s effectiveness from time to time by having Sally post 2-for-1 sales or some other kind of bargain for his customers that is only mentioned on his blog. This way he can track his results from the blog. And the beauty part is that when enough articles have been posted, they can start to be repurposed.

And it’s all free to him. He hasn’t had to spend one extra dime.

Get the customers on your site.

Have you ever been to a store that took your picture and put it up on a bulletin board and captioned it “Customer of the Month?” Or have you had a similar experience online? It’s hokey, sure, but c’mon…you loved seeing it!

With your own blog up and running, you are in a perfect position to post positive customer feedback and recognize customer loyalty by asking for a photo and a comment. And then posting the same.

The fact of the matter is this is a gambit that you cannot overuse. If you make your blog about your customers and the benefits they receive from your product and/or services it will inevitably draw more and more views. Because when Uncle Harry gets his photo and comment posted on your blog he is going to brag about it to his whole family and demand that they take a look at it or face his wrath.

Are you convinced?

I hope so. You should be. To reiterate, a site will increase your presence online, draw in more customers, and give your small business an added cachet of permanence and reliability.

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6 Apps to Improve Efficiency https://www.smallbiztechnology.com/archive/2021/10/improve-efficiency.html/ Fri, 29 Oct 2021 15:23:28 +0000 https://www.smallbiztechnology.com/?p=59946 Methods of staying productive and strategies to help you improve efficiency look different for everyone. You can always get advice from other people on how they accomplish their tasks. However, tips that work for one individual may not be the best fit for your needs and your style of work. The same goes for productivity […]

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Methods of staying productive and strategies to help you improve efficiency look different for everyone.

You can always get advice from other people on how they accomplish their tasks. However, tips that work for one individual may not be the best fit for your needs and your style of work.

The same goes for productivity tools. With so many applications and tools on the market, it’s important to know what you actually need.

Perhaps you’re a skilled note-taker but are having a difficult time staying focused on other responsibilities. Or you may have a great style for communicating with colleagues and clients, but don’t have an efficient method for making appointments.

Help is as near as your phone, computer, or tablet. The six apps listed below will help you improve efficiency so you can sit back and watch your business blossom.

Hive

Hive’s productivity platform is among the top tools available. When integrated with Hive’s desktop or web applications, the mobile application offers an additional way to improve efficiency all day long.

With Hive, team members are able to look over their lists of tasks as well as communicate with one another in real-time. They can work together on their schedules, share documents, and keep track of the status of their projects.

Alongside the mobile application, Hive’s desktop and web applications come with additional tools to increase productivity. Each project can be viewed in different ways, based on the individual’s style of work and preferences. These include a Gantt Diagram, Kanban Board, Calendar, and many more.

Changes are visible across all views of the project. Everyone is able to work as they’d like. Everyone is kept updated. Your tasks across all projects are also included on your personal to-do lists. This keeps you accountable and helps you when prioritizing your next tasks.

Todoist

Todoist is an easy application for managing tasks that allows you to track and group tasks according to projects. If you really want to improve your efficiency, think of Tdoist as an upgrade of your standard to-do list.

Apart from creating and organizing your own tasks, you can also use the app to work alongside other users. Todoist allows you to share tasks as well as assign work.

Google Docs

Google Docs is one of the most effective tools for sharing documents and working in real-time. The online word processor eliminates saving files and sending them back and forth during the editing and writing process.

Based on the settings you select, document files are shared internally as well as outside your company. It allows team members to collaborate from any location and reduces the number of redundant documents. This alone can greatly reduce communication issues.

Google Docs also has a comment feature. This allows you to highlight and take notes about the text in question. Comments targeted at particular users can be notified via email to keep everyone informed. To ensure your privacy as well as security, Google allows the owner of the documents to decide how to edit each person who is a part of the document.

Google Sheets has similar benefits including the capability of importing CSV files. This allows you to save all your documents together in one hub.

IFTTT (If This Then That)

If This Then That (IFTTT) is an automated tool that effortlessly connects various applications and experiences.

IFTTT allows you to set up automated processes that range from routine tasks to more unusual connections. It helps you automatize repetitive tasks. This, in turn, lets you concentrate on the other important aspects of your job.

Calendar

Calendar relieves you of the burden of going back and forth in email or on the phone just to set up a meeting. This feature alone is a huge time-saver, but that’s just one of its benefits.

When you create a Calendar account you can customize your preferences for availability. This includes offering timeslots of 15 minutes, 30 minutes, 45 minutes, and so forth according to when you’re available.

When you’re ready to set up an appointment, simply send an email with easy-to-use checkboxes. They get to choose the time slot most suitable for them. This eliminates confusion and makes it easy to schedule multiple meetings in a short amount of time.

Evernote

If you prefer taking notes on the computer, or have a mixture of digital and handwritten notes, Evernote is for you. Evernote is among the most effective tools available for storing your thoughts and ideas in one spot.

One of the cool features of the Evernote application is that it lets users capture pictures of handwritten notes and then upload them. Of course, this is in addition to making notes directly on your devices.

Search allows users to browse all their documents — either written or typed. This is made possible by the handwriting analysis built into the app. Once you have your notes uploaded, you can arrange your notebooks into systems and then filter them using tags.

There are so many efficiency apps on the market now that it’s easy to get overwhelmed. Your best bet is to, first of all, identify where exactly you need help getting your act together. Odds are good millions of other people face the same struggle, so yes, you can bet that “there’s an app for that.”

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5 Productivity Applications for Windows 10 https://www.smallbiztechnology.com/archive/2021/10/productivity-apps.html/ Thu, 28 Oct 2021 15:49:40 +0000 https://www.smallbiztechnology.com/?p=59885 Windows 10 has a lot going for it. For instance, it features productivity apps that have been updated and, in some cases, newly created. Regardless of whether you’re a college student or office worker, a businessperson, or a CEO, one of your job requirements is computer familiarity. With a tight schedule, you are likely to […]

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Windows 10 has a lot going for it. For instance, it features productivity apps that have been updated and, in some cases, newly created.

Regardless of whether you’re a college student or office worker, a businessperson, or a CEO, one of your job requirements is computer familiarity. With a tight schedule, you are likely to mismanage your time and ignore significant work.

Your computer may well be the source of your income. However, it can also be a detriment if you don’t master its’ proper use. Not to worry; by using these productivity apps you’ll be back on the right track in no time.

1. Cortana

Cortana was not being fully utilized in Windows 10. When used correctly this application will save you time. The initial launch was to compete against other voice assistants such as Siri and Alexa. This handy productivity app is now the preferred vocal assistant of all Windows users.

When Microsoft made the decision to shut down Cortana to Android or iOS devices there was speculation that the same would happen for Windows. But then Microsoft declared that it was increasing investment into the advancement of voice recognition technology and control software.

Microsoft has recently released a number of new updates that integrate Cortana in conjunction with the Office 365 Productivity apps suite. This allows users to utilize a variety of functions of the Microsoft productivity suite without having to install any third-party application. Here’s a look at what you can accomplish with this versatile app:

  • Get daily news via Cortana. This can include notifications, reminders, and email alerts through the integration of Cortana to the Microsoft To-Do platform.
  • Make use of voice commands to schedule beginning, ending, or even start meetings using MS Teams.
  • Open your apps, calculate and get instant updates on traffic and weather, all via voice commands.

2. Productivity Burst

If you’re dealing with a to-do list and task management isn’t your thing, Productivity Burst can prove to be a great tool. Productivity Burst lets you write down all of your tasks, and then focus on them in a single step.

The Time Burst feature in this application allows you to choose a suitable time frame for each item on your list of things to do. It also tracks your progress. This allows you to gauge your performance each day.

Another benefit of this application called the Chain Burst will motivate you to complete your daily chores by sending gentle reminders. Not just that…it also compliments you when each task is finished!

3. Remind Me

For better or worse, we’re glued to our devices. In most cases, we are so immersed in our digital lives that we forget crucial things. If you’ve been the victim of this, then Remind Me can prove useful.

Remind Me can be described as an alarm function as well as a reminder app. It can be used to remind you to take a break, or when it’s the best time to exercise. You can see all of your reminders in one view by using Remind Me. Its Quick Reminders & Tasks feature will remind you to complete your tasks according to your timetable.

Additionally, you can also include voice notes in your reminders as well as tag them to different categories such as birthdays, exercises, pills, appointments, and many more. The app is available through the Chrome store on the web and is also available for installation on your computer with an extension.

4. Performance

Imagine that you were looking at something you wanted to know on Google and it led you to a captivating page found on Facebook or Instagram. That one-minute Google search has turned into an hour of ineffective web tab surfing.

These kinds of distractions are not uncommon and they’re a disaster for productivity.

The Resultivity app is a time management tool that can reduce distractions. The app’s innovative features include a timer that lets you know when your task is completed.

If you’re in idle mode, the app will estimate how much time you’ve spent. In the same way, it will help you plan breaks.

If you follow your routine and finish your work on time, you will get Resultivity Points. You can utilize these points to unlock additional productivity strategies.

5. Things To Do

The Pomodoro method is now in use everywhere, especially with teenagers. This is one of the most effective methods to increase productivity. Developers have created a variety of applications around the technique. Focus-To-Do is one of them.

Focus To-Do is a simple-to-use application for managing time and tasks. After installing this application, it will prompt you to create your profile. After that, you’re able to make use of this profile to access this app for any type of device.

This app can begin a project, add tasks, and mark each task when it is completed. When you set the timer, you’ll have 25 minutes to complete each task — a Pomodoro lasts for twenty-five minutes — and then 5 minutes for a quick break.

The basic version of the app is completely free. It comes with plenty of tools to help you stay productive and organized throughout your day.

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A Short Guide to Building a Well-Architected, Cloud-Based Framework https://www.smallbiztechnology.com/archive/2021/10/cloud-based-framework.html/ Wed, 20 Oct 2021 18:40:53 +0000 https://www.smallbiztechnology.com/?p=59837 Working in the cloud is one of the most efficient, cost-effective ways to do business today. Having a secure cloud environment in which to work and knowing how to design applications to perform optimally within the cloud are both quintessential these days. One of the best ways to hit those marks is to leverage the […]

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Working in the cloud is one of the most efficient, cost-effective ways to do business today. Having a secure cloud environment in which to work and knowing how to design applications to perform optimally within the cloud are both quintessential these days. One of the best ways to hit those marks is to leverage the concept of a well-architected, cloud-based framework.

A cloud-based framework provides a guideline or linchpin for your own organization’s applications. It offers an easy-to-use method that requires some dedication and effort. Ultimately, however, it leads to tremendous success.

Below is a short guide to building a well-architected, cloud-based framework. It covers the benefits as well as a few ways you can use it for your own cloud applications.

The Well-Architected, Cloud-Based Framework Defined

At a glance, a well-architected framework is just a series of guidelines. It’s intended to help users build high-performing applications in the cloud. The framework rests upon five different pillars to accomplish its goals. These are:

  • Operational Excellence
  • Security
  • Reliability
  • Performance Efficiency
  • Cost Optimization

Using these five pillars to create the infrastructure of an application or workload is key to building highly efficient and functional applications within the cloud. Using the first four pillars as a guideline to create your application eventually leads to maximizing the value you get from the fifth pillar in the long run.

A well-architected framework is also useful for reviewing proposed or existing architecture prior to building an application.

Operations

The operational pillar governs running your workloads efficiently and constantly finding ways to evolve/improve the program. In this stage, you should be writing operations as code. Why? So the principles used in the operations can be cross applied to every aspect of your cloud environment, including apps and infrastructure.

This is also the pillar where you should be figuring out where possible points of failure might be and writing code to address those points of failure. This can be accomplished by writing small, reversible changes into your code. That way, when an error does occur, it doesn’t become a needle in a haystack search to find the issue.

Failure is a great teacher. The operations pillar is a wonderful learning opportunity. If something fails here, you can share the information with your team. You can make sure it doesn’t happen again or make a better version of the application in the future.

Security

Just like the operations pillar, the security pillar is a vital part of applying the principles of a well-architected framework to your applications. There are actually seven key principles in the security pillar worth following.

Start off with some basic security measures such as appropriate authorization levels and privileges for your application. Anyone who isn’t authorized to access an app shouldn’t be able to do so without proper credentials.

Next, monitoring is super important. You should implement security protocols to trace and monitor data and access across the board. Using layered security that automates your security as code is also essential. Protect your data using encryption, authorization tokens, and other access control mechanisms.

Finally, maintain tight access controls to any possible data. The fewer hands in the pot, the better. Maintaining the security and integrity of an application is not terribly difficult assuming you’re able to implement and follow security best practices.

Performance

When studying and implementing the five well-architected framework pillars, be sure to pay particular attention to your app’s performance. How well your program performs is going to be a key indicator of whether or not it’s a viable or useful application.

Some design considerations here are to use advanced technologies to your advantage. Consider using them as a service while letting the cloud provider do the heavy lifting so to speak. Don’t be afraid to experiment a little bit with your designs, especially with regard to infrastructure and configuration. Use the virtualization features of the cloud to test the performance of your application.

Finally, you’ll need to attempt to understand how your application and data are going to be accessed and used through the application.

While these are the core tenets of the performance pillar, they are by no means the only considerations to take when designing a program. To ensure a well-architected application, perform your due diligence. Do plenty of testing before launching anything.

Reliability

Reliability in an application is perhaps one of the most important considerations.

When you’re looking for scalability and reliability in a program, you’ll want to limit failure points. Designing your program to have the least amount of failure points — or at least to understand where these points occur — is one surefire way to ensure reliability.

Be sure to test recovery procedures. Consider building an auto-recovery feature into the application.

Using smaller resources to build your application can result in better scalability and keep multiple systems isolated from each other. The last thing to do is never try to guess the capacity of how many users will be on your application at any time. Let the system do that for you and scale it appropriately.

Following some basic design principles here can ensure a reliable application that doesn’t require much debugging or redesign.

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Using Technology to Handle Contract Management https://www.smallbiztechnology.com/archive/2021/10/contract-management-technology.html/ Mon, 18 Oct 2021 15:22:28 +0000 https://www.smallbiztechnology.com/?p=59796 Contract management technology can help your business — regardless of its size —  transform an otherwise lengthy and difficult process into a far easier routine. Of course, implementing this technology properly is critically important. Contracts make the world go round when it comes to running any operation. It doesn’t matter whether it’s finalizing delivery from […]

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Contract management technology can help your business — regardless of its size —  transform an otherwise lengthy and difficult process into a far easier routine. Of course, implementing this technology properly is critically important.

Contracts make the world go round when it comes to running any operation. It doesn’t matter whether it’s finalizing delivery from your suppliers or a contract with a vendor to perform various services at your business. Contracts are an essential way to make sure you get things done and remain protected while doing so. Contracts provide a scope of work and expectations for any agreement.

If you’ve been in business for more than 24 hours, you already know that the process can get complicated in no time. Listed below are some recommendations for using technology to handle contract management at your organization.

What is the Contract Management Life Cycle?

The contract management life cycle is a series of steps intended to establish, negotiate, and eventually run contracts. Contracts can occur with employees, vendors, suppliers, customers, and just about anyone your organization wishes to engage in a business relationship with. Here’s a quick breakdown:

  • Creation of the Contract. In an automated environment, this will include any rules-based authoring. It will also detail the expectations, products, and terms of the contract itself.
  • Contract Review. Your automated management software reviews the contract. You can check that everything related to your organization is perfect before putting the document into play. This step also provides an opportunity to make notes for revisions. All parties give their approval before moving on to the next step.
  • Contract Approval. This is the part of the life cycle where the contract gets approved and signed by both parties.
  • Contract Execution. This is the part of the process where your software really has a chance to shine. During the execution phase of the contract is when all of the different items outlined within it are expected to be delivered and/or performed. For example, this is when suppliers will make deliveries based on agreed-upon terms. It’s also when vendors will service various aspects of your operation.
  • Contract Performance. This is the point where your company and your contract managers will be responsible for determining if the vendor is meeting their end of the contract. They’ll also provide any feedback that is needed. Automation software makes this step much easier. It can automatically flag issues and analyze any problems so you can take appropriate action.
  • End of Contract. As one would expect, this is the established ending point for a given contract. The contract is renewed or terminated.

Contract Automation Reduces the Need for Manual Labor

Living in our modern, technologically advanced world has countless benefits. Automation has eliminated countless outdated, tedious routines. Processes that once took significant amounts of time no longer require as much attention. Automation has even revamped the sales process. Tech swooped in long ago to help create a better workflow and offer a more efficient means of operation.

When negotiating contracts or working toward setting up deals with suppliers, automation can really help. Automation doesn’t just improve workflow and efficiency, it also helps foster better communication. It also provides increased visibility across the entire spectrum of all your contracts.

Technology Enables Reduction of Risk

Risk is something every organization has to learn to manage. Risk can manifest itself in many forms and cause significant issues if left unchecked. It’s why it’s necessary to figure out ways to not only mitigate but also drastically reduce risk whenever possible.

Risk reduction during the contract life cycle management comes down to sustainability, managing third-party risk, and assessing your suppliers carefully. With automation, you can assign risk scores or values to particular suppliers to determine if they are not up to snuff or meeting the demands of their contract. In this way, you can effectively manage risk without being detrimental to your organization.

Enhanced Visibility

Contract visibility is essential. It ensures that you don’t miss any information or data along the life cycle of the contract.

Additionally, it’s advantageous to be able to see what’s happening with your contracts and vendors in real-time. This gives you a little bit more leverage over monitoring potential risks and rogue spending. It’s also another area where centralizing all of your contract management comes into play. If you have quick and easy access to all of your contracts and their various aspects, you can make fast decisions. This ability also reduces negative impacts on your organization.

Maximum Optimization

Realizing the negotiated benefits of a contract is one of the primary roles of contract management software. The idea behind automating in the first place isn’t just to mitigate risk and manage issues. It also serves to optimize contracts for everybody.

From your suppliers to your own organization, the ability to connect contracts together is key. Contract management technology uses intelligent resources to assess, negotiate, and renew them. This gives you a lot more power over the entire process. Ultimately, it makes your job routine — and everyone else’s — much easier in the long run.

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Website Effectiveness: Measuring Interactions with Session Recording Tools https://www.smallbiztechnology.com/archive/2021/10/website-effectiveness.html/ Mon, 11 Oct 2021 19:26:30 +0000 https://www.smallbiztechnology.com/?p=59776 Website effectiveness isn’t something any small business owner should be taking for granted. This is definitely true if you operate an exclusively online store. However, it’s also vital if you have a physical presence for your business that you supplement with a website. Websites cost money to produce, deploy, and maintain. You’ll always need to […]

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Website effectiveness isn’t something any small business owner should be taking for granted. This is definitely true if you operate an exclusively online store. However, it’s also vital if you have a physical presence for your business that you supplement with a website.

Websites cost money to produce, deploy, and maintain. You’ll always need to keep track of how effective your site truly is. You want to know how people are utilizing your online presence. You need to know the areas they look at and ignore, problems using the site, and more.

This is where watching users interact with your site by using a session recording tool comes in incredibly handy. Keep reading for the lowdown on this technology that helps small business owners stay well informed on website ROI.

Website Session Recording Tools Explained

Session recordings provide renderings of the actions taken by real-world website visitors. It tracks their interactions as they browse different areas of your site.

A session recording tool is a type of software that captures people’s mouse movements, taps, clicks, scrolls, and the like. Some people refer to these as “session replays.” This data is collected on both desktop and mobile devices.

These reports can help website owners obtain a thorough understanding of how consumers interact with their online presence. The details can show you what is and is not working. By reconstructing actual website interactions, you’ll quickly discern where you need to concentrate your efforts when making improvements. 

Beyond capturing mouse actions, recording tools can provide insight on when users resize their screen browsers. Resizing might indicate some website issues you need to address. You’ll also be able to track changes in location, such as moving to a new page or refreshing a page. You’ll also be able to see how well people do in their interactions with your forms.

Additionally, recording software can show you the page views for every recorded session. You’ll also be able to tell the device the visitor was using, where they were located, and the operating system they prefer. Every recorded session also provides the time of day when the person visited your site. 

Benefits of Using Website Session Capture Software

When collected over time, all of the information listed above can provide beneficial insights into your target market and the effectiveness of your website.

You’ll learn how users behave. You’ll better understand and empathize with their experience. As you watch people browse your site, you can pick up on any potential pain points. After that, you can build a more efficient and comprehensive site and streamline processes in turn.

Another benefit of using recording tools is that you can focus on how people interact with specific parts of your website. It doesn’t matter whether it’s your product category pages, individual item listings, an FAQ or Contact Us page, forms, or other sections. You no longer need to speculate about what to tweak. Instead, you can use objective, current analysis to help you make data-driven adjustments.

Additionally, session recording tools make it easier and quicker to pick up on website effectiveness issues you need to address. Potential online issues might include software bugs, broken links, loading issues, unclear instructions, or unintentionally misleading content. By watching session replays, you’ll see where people get stuck and click away. You’ll find out when they try to find a contact page to ask for help or more information.

Other benefits from using session recording software include working out how to reduce your bounce rate. You can also get insights into your cart abandonment rate and determine your best traffic sources. The data you gather also provides evidence for stakeholders within your organization. When working with a team, this will only enhance decision-making and communication.

The biggest benefit, from a financial point of view, is that watching session recordings and making updates based on what you learn will help you improve your website’s conversion rate.

The Best Way to Choose and Use Session Recording Tech

If you’re keen to invest in a session recording tool, you’ll find there are multiple options on the market.

Do your research. Think about the features you truly need. It pays to go with products that show behavior analytics — what users actually do on your site. You’ll also want to track visitor locations, the devices they use, and traffic sources, among other things. 

Look for solutions that provide real-time updates whenever visitors are on your site, too. Data should be shareable with multiple people and teams within or outside of the organization, as appropriate for your needs. It also pays to choose a product that integrates well with other tools, such as emails, forms, and related systems.

Whenever you begin using new tech, give yourself a few sessions to get used to the process and take it all in. After a little while, see if you can spot trends in the behavior of website users and how they engage with the pages — or fail to, as the case may be.

For instance, notice where visitors take too much time to complete an action or if they demonstrate strange mouse activity, such as repeated clicking. See if they notice important buttons such as the “Add to Cart” prompt, too.

A website session recording tool can make a world of difference to your website’s functionality and conversion rates. It also helps you drastically improve the user experience for your customers. If you truly care about website effectiveness and ROI, it might be time to look into session recording tech for your small business.

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How to Become a Leader in Data Science https://www.smallbiztechnology.com/archive/2021/10/data-science-leadership.html/ Thu, 07 Oct 2021 15:14:07 +0000 https://www.smallbiztechnology.com/?p=59761 By now, we are all well aware of the omnipresence of big data, science, and technology in the business world. We can’t help but notice the rapid, ongoing developments on all fronts. As tech plays an ever-increasing role in our daily lives, there’s a commensurate push toward new business models that take advantage of well-managed […]

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By now, we are all well aware of the omnipresence of big data, science, and technology in the business world. We can’t help but notice the rapid, ongoing developments on all fronts.

As tech plays an ever-increasing role in our daily lives, there’s a commensurate push toward new business models that take advantage of well-managed data and business intelligence. As a result, our collective demand for skilled leaders in the field of data science is only going to grow increasingly urgent.

But what does “leadership in data science” mean?

To put it simply, data is useless by itself. The only thing that gives it value is how it’s used and what insights can be gleaned from it. To extract the maximum value from collected data — either from a financial, strategic, or customer service standpoint — an organization needs a strong, clear goal and a way to reach that goal. That takes vision, and — you guessed it — leadership.

Are you suited to a leadership role?

Do you have the makings of a data science leader?

The good news is, most data scientists looking to move into a leadership role have already mastered the essentials of their field. They typically have technical, mathematical, and engineering skills. The bad news is, there’s an entirely separate skill set for being a leader. Not every data scientist is necessarily well-versed.

Just as with other fields of endeavor, leadership means having certain qualities or expertise. The six leadership skills most commonly regarded as vital are listed below.

Communication

Being able to listen, explain, simplify and illustrate sophisticated concepts is especially vital in data science. Communicating with a high degree of precision is all but inevitable for success.

Integrity

The responsibilities of companies that collect big data and the subject of data ethics is an increasingly important and thorny issue. Just as with any other leadership role, a data science leader must be committed to doing the right thing.

Resilience

Data science is not an easy field of endeavor. The world of data itself is constantly shifting and evolving. Being able to adapt, overcome, and focus on solutions when problems and changes present themselves is an invaluable leadership skill. A team needs a positive attitude and the courage they need to bounce back, especially when things go wrong.

Vision

Vision is one of those buzzwords that come up a lot when people talk about leadership. It can mean any number of things. Mostly, vision is about having a clear goal in mind. It includes knowing the risks and rewards and making sure the rest of your team understands those risks and rewards, too. No one can predict the future. However, having the foresight to see possible challenges — and their solutions — before they present themselves is vital to good leadership.

Positivity

One of the main functions of a skilled leader is to inspire others. It’s tough to do that without a strong, positive attitude of your own. That doesn’t mean being “sunshine and roses” every minute of every day. However, data scientists, just like everybody else, need some encouragement when the going gets rough.

Delegation

Another crucial leadership skill is the ability to delegate. By definition, if you become a data science leader, you won’t be able to do it all yourself. That means not only trusting others to do the job you give them, but also providing them with the tools and guidance they need to succeed.

Areas of Data Science

“Data science” is itself a broad term that can encompass a number of areas. Once you decide you want to try to take on a leadership role within your organization, it might be helpful to focus on one of these areas so you can specialize. The more common areas of data science include:

  • Data Management
  • Data Engineering and Architecture
  • Artificial Intelligence
  • Data Science Strategy
  • Data Analytics
  • Business Intelligence and Strategy
  • Research
  • Ethics and Legalities
  • Policy and Governance

How can you become a leader in data science?

Leadership in data science isn’t fundamentally that different from leadership in other fields. It includes skills that can be taught and learned, even if you’re not starting from a point of “natural” leadership or confidence in your personal charisma. Listed below are some quick tips as to how you can begin positioning yourself for a leadership position.

  • Take initiative and be proactive. Present ideas when they come to you. Make yourself available to join projects. Accept opportunities as they come along. In short, make yourself a valuable asset that everybody wants to have around.
  • Improve your leadership skills. Take training courses in communication and team leadership. You might also work with a mentor on these skill sets.
  • Consider acquiring a master’s in data science. Doing so will sharpen your soft skills. You’ll also gain valuable credibility in the industry.
  • Be assertive in networking within the industry. It’s not all “who you know,” but knowing the right people certainly helps.
  • Stay up to date on the latest tech and trends in the industry. That way, you not only know what’s happening right now. You can also look to the future…and that’s what true leadership is all about.

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4 Types of Training Your Small Business Is Missing Out On https://www.smallbiztechnology.com/archive/2021/10/training-your-small-business.html/ Mon, 04 Oct 2021 10:00:53 +0000 https://www.smallbiztechnology.com/?p=59658 The worker skills gap is real. And your employees might not have enough up-to-date knowledge on what matters right now. This is why it’s necessary to implement sufficient means of training in your small business. In fact, many employees struggle because they haven’t been able to keep up with the needs of the modern workplace. […]

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The worker skills gap is real. And your employees might not have enough up-to-date knowledge on what matters right now. This is why it’s necessary to implement sufficient means of training in your small business.

In fact, many employees struggle because they haven’t been able to keep up with the needs of the modern workplace. Ironically, you might not realize they’re having trouble staying ahead of the pack. However, your company’s numbers will show that there’s an issue.

For instance, your customer conversion rates might go down without any obvious reason. Or your Net Promoter Scores could begin to fluctuate strangely. Perhaps you notice that team members seem to be working harder but turning in fewer projects. If you can’t find an obvious answer to these signs, consider the possibility that you have a skills gap challenge.

Fortunately, it’s not hard to fix this issue with the right education. And here’s some excellent news: A move toward more corporate-approved training could pay off. As a LinkedIn Learning survey shows, 94% of participants said they’d stay with an employer that provided professional development opportunities. In other words, a little learning can lead to serious loyalty.

But which topics make the most sense if you’re committed to upskilling your team? Below are a few types of training that can help bridge the breaches in your group’s collective knowledge.

1. IT and AI Training

Even if your workforce skews younger in terms of overall age, your employees may not understand tech concepts. (Remember: They’re tech natives, but not necessarily tech experts.) This can leave workers feeling looped out, not to mention hesitant to embrace or understand the full scope of IT or AI efficiencies. The answer is to make self-paced or structured tech-based programs available.

Training experts at IBEX have seen how giving workers a path to IT certification can boost a company’s competitiveness. According to IBEX’s research, 90% of tech professionals stated that IT certifications directly correlated with a more effective workforce. Nearly everyone needs to interface with advanced platforms sooner or later. 

Bottom line? It behooves you to make sure your workers are comfortable with emerging tech-related concepts. 

2. Soft Skills Training

Critical thinking. Problem-solving. Communications. They all fall in the bucket of so-called “soft skills.” Yet they’re surprisingly hard to get right. 

You may have overlooked your team members’ soft skills in favor of more “nuts and bolts” abilities. Now, it’s time to push forward and address gaps in the softer areas of working, managing, and coworking.

Take the concept of empathy, for example. Hosting online or office-based workshops on empathy can increase camaraderie between coworkers. It can also boost the comprehensive level of empathy in your workplace. As of 2020, only around two-thirds of people told BusinessSolver their employers demonstrated empathy. One way to make empathy more present in any organization is to give everyone the tools they need to practice it. That way, they can fuel a sense of compassion and understanding for each other, not to mention towards customers.

3. Leadership Training

“Leaders are born, not made.” Like many old sayings, it’s not true. Yes, some individuals seem to have a knack for leadership. However, plenty of workers have developed their leadership acumen over time.

You may have future leaders in the mix at your small business but not know it. One way to let your diamonds in the rough shine through is by making leadership training available. Leadership training can take both formal and informal shapes. As an example, you may want to set up a mentorship program. 

Mentoring allows senior leaders to transfer their knowledge to up-and-coming colleagues. Pair a winning supervisor with a budding leader and you could be halfway to meeting your succession planning and growth goals. Just make sure both the mentor and the mentee understand expectations upfront. You might even want to work with a consultant to create a one-of-a-kind, branding proprietary mentorship experience.

4. Data Analysis Training

We’re all living and working in the era of Big Data. What does that mean to the average employee, though? Sure, your team members can collect and arrange data. Yet the data won’t move your company forward if no one quite understands how to make sense of what it shows.

All the data points in the world are useless without more insight. Even charts and graphs can give false impressions if you’re not careful. The last thing you want is to base any corporate decision on data that’s been incorrectly interpreted.

You may have to bring in someone from outside your company for this type of training. Look for a data analyst professional who can bring the art of curating and analyzing data to life. Not everyone on staff needs to know about data. Nevertheless, be sure people from marketing and sales are involved in this key training.

Instead of worrying that your team’s education isn’t what you need to scale in the coming years, take the initiative today. A few simple surveys can help you identify skills gaps among your personnel. Once you know what’s missing, you can plug in the holes with training to lift all your ships—and sail successfully ahead. 

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Small Business Digital Fraud: Newer Tech Can Help Protect Assets https://www.smallbiztechnology.com/archive/2021/09/small-business-digital-fraud.html/ Thu, 09 Sep 2021 16:32:42 +0000 https://www.smallbiztechnology.com/?p=59380 Incidents of small business digital fraud are on the rise. In today’s world of modern, interconnected businesses, this escalation is perhaps not terribly surprising. For companies of all sizes, the events of the last few years have served to dramatically accelerate digital transformation. This acceleration has, in turn, opened up more targets for opportunistic cybercriminals […]

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Incidents of small business digital fraud are on the rise. In today’s world of modern, interconnected businesses, this escalation is perhaps not terribly surprising. For companies of all sizes, the events of the last few years have served to dramatically accelerate digital transformation. This acceleration has, in turn, opened up more targets for opportunistic cybercriminals looking to capitalize on the increase in online activity.

Simply stated, to put off the implementation of reliable digital security infrastructure is to put your entire enterprise in jeopardy. If you feel as though you could be doing more to protect your own company in the digital arena, you’re far from alone. To help protect your interests against malicious intent, give some careful consideration to the tips and tech tools listed below. You may want to implement one or more of them sooner rather than later.

What is digital fraud?

At its simplest, digital fraud occurs whenever a cybercriminal attempts to deceive someone into inadvertently giving them access to financial assets or sensitive data. Unfortunately, damaging incidents of digital fraud hitting small business owners come in many forms. They can show up in a wide array of venues.

Successful cyber-attacks can be exceptionally difficult to recover from. This is particularly true for smaller businesses operating with thin profit margins. It can be overwhelming for small business owners to split their attention between protecting their assets and establishing a good reputation with customers. The first step is to stay informed. For example, you can greater insight into how cybercrimes such as takeover fraud occur by checking out this page.

Install company-wide email compliance software.

We’ve experienced a sudden rise in remote work and a worldwide increase in screen time. The digital realm is packed with more emails than ever before. Every email created represents another piece of hackable data. Any increase in data creation spells more opportunities for cybercriminals.

Steps should be taken to eliminate vulnerabilities. A reliable email compliance system can do just that. Effective email compliance software can regulate your emails on a company-wide basis. It can also allow you to archive and store information for later access should a security incident take place.

Insist on a strong authentication system.

Adopting a stronger authentication system can greatly reduce opportunities for small business digital fraud. It might mean something as simple as requiring every employee to come up with strong passwords on their first day of employment. Instituting this practice might seem obvious, but bad passwords are far more common than you might guess.

If even one of your employees conducts business on your network with a weak password, they represent the weakest link in your chain. They are, in effect, creating a vulnerability through which cybercriminals might gain access to the deepest parts of your infrastructure. Educating your employees and raising awareness is a good way to combat this widespread practice. Another safeguard to consider is introducing a two-step authentication system.

Moreover, if you’re handling vast amounts of sensitive data or highly valuable digital assets such as product blueprints, it may be worth thinking about introducing a tiered access system. That way, only your most trusted employees have access to the portions of your network housing make-or-break data systems. 

Set up security-related SMS alerts.

Sometimes cybercriminals will attempt to hijack an account by force. They typically employ methods such as a brute force attack that utilizes ransomware…or even just by successfully guessing an employee’s password.

Setting up SMS alerts can help. These can notify you instantly whenever unusual changes occur to your business account. These provide a timely way to give yourself a heads-up warning. In many cases, instantaneous notification gives you time to change passwords before any lasting damage takes place.

Install anti-spam software on all company machines.

Anyone with an email address will, unfortunately, be well-acquainted with spam messages. Most of these can be easily spotted and avoided. However, an increasing number can come across as incredibly convincing and appear authentic. To avoid having your small business “phished” and your reputation damaged, installing anti-spam software might be able to provide a helping hand.

Not only are spam messages incredibly annoying, but they can also be extremely harmful. Taking steps to reduce spam and phishing attempts across the board is a must.

Perhaps one of the best ways to prevent a successful phishing attack is to educate your employees. Unfortunately, it’s not always easy to discern the telltale signs of a spam email. However, doing so has become absolutely necessary to keep your business safe. 

Adopting an approach to tackle human error can be immensely helpful. This is one of the main ways phishing attacks manage to succeed. Teach your staff to spot telltale signs of fraudulent emails by running through a simple list of markers.

  • Check for spelling and grammatical mistakes.
  • Find out whether the sending email address is from a legitimate domain.
  • Recognize when a request is genuine vs. unusual or overly demanding.
  • Notice when branding is wrong or “off somehow” even when the message contains stolen images and logos.

Use a cloud-based VPN for core business functions.

Implementing a virtual private network (VPN) is a great way to disguise your location online. This might be especially helpful for small businesses who want to avoid being directly and preemptively targeted by cybercriminals.

Disguising your location can help free your business up to make use of the online world in peace. Setting up a VPN has many other great benefits, too, such as bypassing content that is locked by region.

Adopting centralized, cloud-based security solutions provides an effective way to ensure that your digital assets are kept safe in one location. Losing digital assets can be a highly expensive problem, even a business-ending one. Adopting a safe, singular location for your employees to access and share information might just be the best way to go.

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Why You Need Website Traffic to Improve Your Business https://www.smallbiztechnology.com/archive/2021/09/traffic-to-improve-your-business.html/ Wed, 01 Sep 2021 20:17:08 +0000 https://www.smallbiztechnology.com/?p=59340 You might think that making adjustments to improve your business would be somewhat easier in our new digital environment. However, the reality is that online marketers are busier than ever as the online marketplace is rife with competition. Literally millions of businesses are all working to attract consumer attention. They hope to get people to […]

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You might think that making adjustments to improve your business would be somewhat easier in our new digital environment. However, the reality is that online marketers are busier than ever as the online marketplace is rife with competition.

Literally millions of businesses are all working to attract consumer attention. They hope to get people to visit their websites and convert them into paying customers. Search engine optimization (SEO) managers are also busy ensuring websites are optimized for search engines. They hope to boost their rankings on search engine results pages (SERPs) and increase site traffic.

What exactly is website traffic?

By definition, website traffic boils down to the number of people who visit a website. Traffic has historically been measured by the number of unique visits. Today, however, many additional parameters are measured. These include the length of a session — one visitor’s time spent viewing the site — and how many visitors stuck around long enough to make a purchase. Businesses also evaluate how much the organization spent to convert a single visitor into a customer.

Why is website traffic relevant to your business?

The more visitors you have accessing your website, the wider the awareness. This may seem obvious, but keep in mind that not all traffic is “good” traffic. What’s essential to your business is to get high-quality website traffic.

It’s possible to get what’s known as “organic” visitors via standard searches that make use of specific keywords. However, most people visiting your site will show up as a result of marketing campaigns. You can gauge the effectiveness of the time and money you spent on marketing and advertising by using specialized URLs, tracking software, and other tools.

Spending to make customers aware of your website is fine, but you won’t know how to tweak future campaigns unless you track your return on investment (ROI). You’ll want to convert those website visitors into customers at some point. Otherwise, you’re wasting time and effort that could easily be better spent elsewhere.

How relevant is website traffic as you seek to improve your business?

While all traffic might be appreciated, qualified website traffic will lead to conversion. Conversion means that your website visitors became sufficiently interested in what you offer to take action. They might have chosen to submit an inquiry, sign up for a newsletter, or even make a purchase. You’ll ultimately wind up with more sales if your website generates more conversions.

So…how do you get website traffic?

Despite what you may have been told, increasing website traffic isn’t nearly as complicated as rocket science. There are three things anyone — even the tech-averse — can do to boost website visits.

1. Start by improving your website’s SEO as part of an overall marketing strategy.

Once you’ve optimized your website to focus on industry-specific terms and keyphrases, you can begin increasing traffic to your site using a range of options. Your overall strategy can include paid advertising, such as from Google AdWords or ads on specific social media channels. You can also use pay-per-click (PPC) ads. Of course, you should continue refining your SEO efforts and thereby improve your organic search results.

2. It’s vital to provide high-quality content for marketing purposes.

Blogs, when consistently updated, can be an excellent source of referrals and links. When you regularly provide content relevant to your industry, business, and products, you become known as an expert. Over time, you establish yourself as a trustworthy source of information. This alone will increase visits to your sites.

3. Create specialized content for selected social media platforms.

When diving into social media, it’s critical to pick platforms that appeal to your target audience. Make sure that you provide complete contact information along with links to your website. Pick specific web pages you want to promote. Leverage different content formats including short video snippets, stories, high-quality images, and product-related activities and event videos. Social media is one of the fastest ways to disseminate information, whether you pay for the announcement or get it for free.

Increasing website traffic to improve your business bottom line is an ongoing process. However, if you don’t have a dedicated team able to handle it, you can work with a third-party provider specializing in online marketing services. With their experience and expertise, they can respond to your organization’s needs quickly and in the most effective and relevant ways.

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4 Common Misconceptions About Digital Rights Management https://www.smallbiztechnology.com/archive/2021/08/misconceptions-digital-rights-management.html/ Wed, 18 Aug 2021 10:00:01 +0000 https://www.smallbiztechnology.com/?p=59259 If you’ve ever signed up for a website, used a messaging platform, or consumed visual media, you’ve encountered digital rights management. Yet the use of DRM tools in a platform or piece of media can often generate controversy. From the perspective of users, these tools tend to be considered an intrusion and independent of the […]

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If you’ve ever signed up for a website, used a messaging platform, or consumed visual media, you’ve encountered digital rights management. Yet the use of DRM tools in a platform or piece of media can often generate controversy. From the perspective of users, these tools tend to be considered an intrusion and independent of the product itself. 

Indeed, restrictive processes can have adverse effects on user experience, and this commonly causes misconceptions regarding DRM’s origin and purpose.

Here are four of these misconceptions detailed, explained, and examined.

1. DRM Technology Is Always Conceptually Separate From the Product Itself

Oftentimes, content owners will implement extraneous security services into their products to save time and money. One example could be a video game technology that identifies and punishes hackers for breaching conduct rules. This isn’t universal, however; DRM can also refer to owner-altered/added code within the product. This code, which changes how certain aspects of the product are presented, can be as simple as a user interface change. 

Further, DRM can be integral to the product in that its inherent design is often a linchpin of the product’s public presentation. Streaming services are a good example of this, particularly freemium platforms like Hulu (as it was originally conceived, anyhow). 

While other streaming platforms offered only paid plans, Hulu stood out by integrating DRM to provide a free plan with advertising support. Because Hulu created this uncommon offer at the time, the act positively influenced the public’s perception of the service. By lowering the barrier to entry (i.e., lack of a paywall), Hulu exemplified DRM’s structural importance to a product.

2. DRM Applies Only to the Prevention of Piracy

Digital rights management is often mentioned in relation to cases of breached copyright because piracy prevention is one of its most important applications. Without it, your product can be used, shared, and altered by anyone, anywhere — effectively revoking your ownership status. 

That said, you can use the technology for more than just preventing unauthorized access. DRM can also help you establish your audience. One common method is to allow access to content through a one-time or recurring payment. Without this payment, which helps to fund your content creation efforts, a consumer will not have the right to use the product. 

You can also employ tools to monitor your content’s usage and use the data to direct advertising integration. Video-based platforms like Aux Mode, which developed a SaaS revenue reporting software to make these calculations, can help streamline this monetization process.

3. DRM Methods Are Always Restrictive or Inconvenient

DRM allows you to control your product’s distribution, and as a result, it is often employed for just this reason. Consider a skit that contains imagery banned in a certain country. If you post it, it might get removed from a platform entirely. 

Using digital rights management, you can region-lock the video, protecting your revenue stream and ensuring your future ability to post permitted content. While the ban disadvantages users in certain regions, using DRM in this way ensures continued audience access to your content overall.

It is also important to evaluate the accessibility of alternative products and content sources when considering DRM methods. On a digital media store, for example, paying $5 to watch a movie may seem expensive. A number of streaming services offer many movies for free — and there’s an abundance of options for downloading films illegally. But the latter involves risk, both of potential legal action and the possibility of downloading viruses. If the film is not available anywhere else, paying $5 for security and instant access becomes much more attractive.

4. DRM Implementation Will Only Prevent Growth

Consumers certainly get frustrated when an app they’ve been curious about requires a prohibitive subscription even to try it out. Why should they pay for a month of use when they were never all that married to it in the first place? 

It’s true; this kind of digital rights management implementation can and often does push users away instead of locking them in. But DRM does not inherently repel consumers. If your product has value and uses DRM appropriately, the opposite is likely.

Imagine the same scenario but with the app offering a free 7-day trial. Upon testing it, the user realizes that it does everything they hoped for and more. Suddenly the price doesn’t seem so bad. These new elements (the free trial and benefits realization) are the draw, and the former actively promotes growth through DRM. As long as you employ a balance of restrictive and welcoming methods, your product will ultimately speak for itself.

DRM is a versatile and multifaceted system. Not only can it restrict unauthorized usage, but it also allows creators freedoms that can then benefit the user base. With the control it provides, creators can protect their content and continue to make more. 

Of course, DRM is not perfect. If it were, these misconceptions wouldn’t exist, nor would these important questions be asked. But it is the best defense for digital content owners, who will continue to embrace its advantages for the foreseeable future.

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Asset Tracking Using Radio-Frequency ID Can Help Reduce Losses https://www.smallbiztechnology.com/archive/2021/08/asset-tracking.html/ Fri, 13 Aug 2021 16:06:36 +0000 https://www.smallbiztechnology.com/?p=59233 Asset tracking has leapfrogged into prominence as a preferred methodology for reducing costs. For businesses that must rely on logistics and transportation, there are far too many losses that can be caused simply by a lack of visibility. However, losing money to inaccuracies, inefficiency, and shrinkage is no longer something that companies must simply accept […]

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Asset tracking has leapfrogged into prominence as a preferred methodology for reducing costs. For businesses that must rely on logistics and transportation, there are far too many losses that can be caused simply by a lack of visibility. However, losing money to inaccuracies, inefficiency, and shrinkage is no longer something that companies must simply accept as the status quo.

Using radio-frequency ID asset tracking has spawned a revolution in providing oversight to transportation and logistics. RFID technology is the best way to monitor shipping as it provides accuracy levels that are close to 100%. RFID also allows orders to be processed more quickly, almost a third faster than standard order-processing procedures. The use of RFID also results in lower labor costs as many of the logistics functions are automated. Counting and tracking can be made much easier and more transparent.

Asset Tracking Helps Optimize Your Supply Chain

Enhanced supply chain visibility has led to many benefits made possible using the latest RFID systems. For supply chain management, optimization has made an enormous difference in how much can get done and how many resources are needed.

Many companies engaged in transportation and logistics have issues with supply chain operations and asset management. Companies that have a long supply chain need it optimized. However, doing so can cost them a lot of time and money. In large part, this is because it has always been done manually. Manual optimization processes increase the likelihood of human error and higher costs. These issues often become the focus of optimization as companies seek to gain better visibility throughout their supply chain.

When you can see every link in that chain — and know exactly what’s happening in real-time — every part of the process gets easier.

Prompt detection of delays, real-time reporting of anomalies, and the resolution of problems make the entire process faster. This allows you to make timely decisions. The visibility needed for better efficiency is available from end to end. You can reroute quickly, trace immediately, and quickly meet requirements for change. The visibility provides greater efficacy at every point in the supply chain.

Protecting Your Shipments

RFID asset tracking can do more than just letting you know exactly where a shipment is located. It can also let you know right away if there is an accident with your assets or they are mishandled.

Along with shipment tracking, RFID can be implemented to show you when items are thrown, dropped, or have an unintended impact on other shipments. Mistakes can and do happen, even with so much being automated. It’s always best to know in real-time whether they are happening to your assets.

Accidents or other errors can damage your assets and make them unusable. Needless to say, breakage costs you a lot in replacement shipments. However, they could also continue along the supply chain. Without a high degree of transparency, damages might make their way through the rest of the supply chain. RFID asset tracking provides a way to stop this from happening so that your reputation isn’t tarnished along with the damaged goods.

RFID asset tracking can also be used to alert you whenever there is a strong impact. Tags can measure the level of impact your assets are subjected to. This measurement will let you know if an impact occurs that is greater than a specific, agreed-upon threshold. Tags are read remotely, so there is no need for line-of-sight.

These tags are also able to be armed as well as tamperproof. They can provide a comprehensive tale of their journey. You’ll know immediately if a problem crops up. Using this form of tagged asset tracking can help reduce your amount of damaged assets anywhere from 40 to 60%.

Asset Tracking Frees Up More Time for Your Business

Utilizing today’s enhanced RFID asset tracking, businesses can save a significant amount of time. Most of the time that would have been spent remediating problems with the items in transit can instead be used for more important parts of your business. This means that less time is needed for disrupting everyday operations. Less time is wasted making changes, filling out claims, getting assets repaired or replaced, and so forth.

RFID Helps Pinpoint Issues Accurately

Once you can see every step in the journey of your assets, you’ll notice where there are problems. If an item is mistakenly sent elsewhere, dropped, or otherwise has a problem, you’ll know which portion of the journey needs to be tweaked. After that, the entire process is faster and more reliable. Being able to reduce issues that occur along the way requires you to know exactly when these problems are occurring. With RFID tags tied to specific assets, you will.

RFID tracking is a technology that provides a means every company can use to keep track of its assets. If you aren’t using RFID tags, you can be reasonably sure that your competitors are. To stay competitive, you’ll want to take a serious look at this latest business technology.

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Is Drop-Shipping Still a Profitable Business Model? https://www.smallbiztechnology.com/archive/2021/08/drop-shipping-profitable.html/ Thu, 12 Aug 2021 15:40:49 +0000 https://www.smallbiztechnology.com/?p=59221 Drop-shipping is a profitable business model that allows entrepreneurs to sell products without maintaining an inventory. This means that drop-shipping businesses don’t need to take on the risk and cost of storing and securing physical products. However, in recent years, it has become more difficult for new drop-shippers to profit from this particular method of […]

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Drop-shipping is a profitable business model that allows entrepreneurs to sell products without maintaining an inventory. This means that drop-shipping businesses don’t need to take on the risk and cost of storing and securing physical products.

However, in recent years, it has become more difficult for new drop-shippers to profit from this particular method of eCommerce. Below, we’ll briefly explore whether you should start a drop-shipping business in 2021.

Is the Practice of Drop-Shipping Still Profitable?

Yes. Drop-shipping is still very much alive. Your business can still make a big profit from leveraging drop-shipping. The truth is, almost any business model has both good and bad times. Drop-shipping is no different.

Contrary to what people think, drop-shipping is not a get-quick-rich scheme. It’s an effort that requires a lot of work. The results you get are directly dependent upon the amount of time you put into your business. If you think drop-shipping is easy, you’ll be disappointed when things don’t go as smoothly as expected.

Risks Associated with Drop-Shipping

With any business model, there are always associated risks. Of course, different types of risks need to be considered when adopting any business model. However, there are several risks that you will face when drop-shipping. The three major risks associated with drop-shipping are:

1. Low-Profit Margins 

Drop-shipping is a business model that’s built around the idea of having low-profit margins. This means that if your costs are too high, you won’t have anything left over after paying for your products. Low-profit margins are a good thing when starting out because they mean that it’s easy to make money.

However, low-profit margins can be problematic if you want to build a long-term business. This is because your profits will never be more than what the products cost you. If the markets change and products become more expensive, you won’t have the money to adjust your business model to compete.

2. High Level of Competition

Starting a drop-shipping business requires very little capital. It’s a lot easier to enter the market than starting another type of business. The problem with this is that many people have entered the drop-shipping market and all these would-be drop-shippers also want your customers.

If you can’t build up your brand quickly, then your competition may be more successful at getting their products into the hands of your customers.

3. Lack of Control of the Supply Chain

When you’re drop-shipping, you don’t have control over the supply chain. If anything goes wrong with your shipment or supplier, there’s almost nothing you can do to make things right. For example, if your supplier goes out of business and you don’t have a backup supplier, then you’re going to lose money fast.

You also can’t control your inventory or the time it takes for an order to be processed and delivered. This lack of control will make it hard for you to make changes to your business model if required.

How to Manage Risks and Set Up a Profitable Drop-Shipping Business

Now that we’ve identified some of the risks associated with drop-shipping, let’s talk about avoiding those risks and setting up a profitable drop-shipping business. Listed below are some recommendations you should find helpful.

1. Focus on selling unique products.

If there’s one thing that’s common among successful drop-shippers, it’s that they sell unique products. This means that you shouldn’t be selling popular products from big-name brands. Instead, you should look for niche products that your competitors aren’t selling.

Unique products will make it easier for you to get ahead of the competition. Your customers will appreciate that they can’t go anywhere else to buy your products. You also won’t have to deal with a lot of competition that comes with many other people hoping to sell the same product as you.

2. Understand how your customers buy products.

If you understand how your customers buy products, then it will be much easier for you to create an effective, profitable drop-shipping business model. Make sure that you understand the purchasing needs of your customer before deciding on a business model. This will help you avoid some of the risks that are mentioned above.

3. Choose a reliable company.

Building a successful drop-shipping brand is never easy.  You need to choose a trustworthy company with years of experience. EPROLO, for example, has gained trust from over 300,000 customers. They’ve helped many drop-shippers create and sustain their brands.

4. Find more lucrative markets.

Certain markets are more lucrative than others. If you’re selling niche products, then you should look for a market that provides high demand and limited supply. This will make it easier for you to sell your products at a good price without having to compete too much with other drop-shippers.

5. Don’t become oversaturated.

One final piece of advice is to not get too competitive in your market or oversaturate your market. If you do, you might end up chasing customers away. Additionally, it may be more difficult for you to get ahead of the competition.

If your drop-shipping business model requires a lot of investment in advertising, then make sure that you can handle any drop in sales that comes with oversaturation.

How EPROLO‘s Drop-Shipping Platform Can Help You Succeed

It can be tough to start a business from scratch. It can be even tougher to set up a drop-shipping business. However, with the help of a good drop-shipping platform, you may find that setting up your new eCommerce store is easier than you thought.

EPROLO can help you get ahead of the competition and set up a profitable drop-shipping business in 2021. Their platform comes with a built-in marketplace where merchants buy and sell products as well as an automated order fulfillment service that streamlines the shipping process.

EPROLO’s drop-shipping business model means that you won’t have to deal with product sourcing, order fulfillment, quality control, or packing and shipping. This will take a lot of pressure off your plate and allow you to focus on running your store and increasing sales. EPROLO is forever free for all merchants regardless of whether you are drop-shipping or selling your own products. Check out the EPROLO Branding Project for yourself to see if it provides the perfect solution for your drop-shipping needs.

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8 Operations Management Mistakes That Will Tank Your Business https://www.smallbiztechnology.com/archive/2021/07/operations-management-mistakes.html/ Mon, 26 Jul 2021 14:49:44 +0000 https://www.smallbiztechnology.com/?p=59154 Operations management mistakes are nearly always costly. A mistake in operations management could have wide-ranging consequences. Some mistakes are worse than others, and some mistakes will absolutely end a business. This is especially true when it comes to schedules and costs. Operations management is all about efficiency. The best operations managers know how to plan, […]

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Operations management mistakes are nearly always costly. A mistake in operations management could have wide-ranging consequences. Some mistakes are worse than others, and some mistakes will absolutely end a business.

This is especially true when it comes to schedules and costs. Operations management is all about efficiency. The best operations managers know how to plan, organize, and supervise production to ensure the fastest and best products and services.

Whether you are an operations manager or hope to hire one, listed below are eight common operations management mistakes you don’t want your company to suffer.

1. Neglecting to Document Existing Processes

Operations managers (OMs) are tasked with improving business processes. This entails observing and understanding the processes as they are. Once new processes are put in place, OMs need to compare the new system against the old one to verify that they have made improvements. Without that initial documentation, there is no telling whether an OM is doing a good job or not. This mistake could waste company resources for months or even years.

2. Failing to Record Objectives

It’s important that companies and OMs state business goals clearly. They need to document objectives from the earliest stages of a project to ensure that everyone understands the intended outcome. If necessary, key terms should be defined to prevent misunderstandings or miscommunications. This will keep an OM on task and reduce the likelihood of costly deviations from the plan.

3. Lacking Key Performance Metrics

Speaking of setting goals, no goal is sufficient if it doesn’t include at least one metric. Performance metrics allow OMs to verify that their efforts have a positive effect. All metrics should be quantitative and relevant. The best metrics are easy to obtain.

Some examples of typical OM metrics include:

  • the time an operation takes to complete a task;
  • the time needed for one product to complete its processes start to finish;
  • the quantity of inventory in the process;
  • the consistency of an operation; and
  • the conformity of a product to stated standards.

4. Choosing Not to Standardize Processes

Standardizing processes is one of the more important steps toward improving efficiency. This is especially true when a business has multiple production centers for the same products. Standardization helps to ensure a universal quality in products and services. The best spend plenty of time covering standardization because it is so important in an OM’s toolkit.

5. Over-Complicating Processes

Any operation is much more prone to mistakes when the processes involved are complex. An OM needs to take advantage of opportunities to simplify. They also need to resist the temptation to overthink when it comes to designing new processes.

A few good indications that a process is overly complicated would be the statement “We’ve always done it that way” or an inability to describe a process in detail. OMs who fail to identify and rectify overcomplicated processes — or worse, OMs who develop brand-new processes that are too complex — will waste company time and money.

6. Overlooking the Bottleneck

A bottleneck is a resource with the smallest capacity. This typically results in limited production. There may be no eliminating the bottleneck entirely, but being able to identify it is key. Spotting bottlenecks helps businesses keep them from negatively affecting production and quality.

Unfortunately, some OMs don’t bother looking for the bottleneck. Sometimes they can misidentify it, leaving the true bottleneck to wreak havoc on production. 

7. Automating Wantonly

Oftentimes, automation reduces expenses, cuts downtime, and provides other noteworthy positives. Other times, automation cements bad processes, resulting in all sorts of wasted resources.

It’s tempting to use all digital tools available, especially those that seem to eliminate inefficiencies and cut costs as most automation services claim to do. Before using an enterprise management system to automate processes, OMs need to be careful to weed out any bad processes that could cause inefficiencies. It might be useful to enroll in operations management courses. These courses focus on digital strategy, which will guide OMs in selecting beneficial software and automation tools.

8. Forgetting About the Customer

Finally, the customer is the most important element of any business plan or process. The customer gets to decide the appropriate quality for products or services, not the OM.

OMs who ignore customer behavior are simply not doing their job correctly. OMs need to focus their performance metrics on customer preferences. After that, they need to align processes with product development and marketing. This helps to ensure customers are getting exactly what they want.

Remain Alert to Operations Management Mistakes

Mistakes are inefficient, which is why operations managers should do everything they can to avoid them. By recognizing the most devastating mistakes in operations management, OMs and businesses alike can avoid catastrophe and find success.

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Why SEO Should Be a Key Part of Your Small Business Marketing Strategy https://www.smallbiztechnology.com/archive/2021/07/seo-small-businesss-marketing.html/ Fri, 23 Jul 2021 10:00:36 +0000 https://www.smallbiztechnology.com/?p=59122 It’s difficult to run a small business. Limited manpower and modest resources can make a small business marketing strategy, like search engine optimization (SEO), feel out of reach. However, one of the biggest benefits of online marketing is that it’s easy to scale internet-focused promotional efforts depending on your needs and capabilities. If you think […]

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It’s difficult to run a small business. Limited manpower and modest resources can make a small business marketing strategy, like search engine optimization (SEO), feel out of reach. However, one of the biggest benefits of online marketing is that it’s easy to scale internet-focused promotional efforts depending on your needs and capabilities.

If you think optimizing your online content isn’t worth it for your small business marketing strategy, think again. Here are several of the most important reasons smaller enterprises should take SEO seriously.

You Can Use SEO to Build Better Websites

SEO is always brought up in connection to search engines. And there’s no doubt that catering to search traffic is the primary function of search engine optimization. It’s in the name, after all. But SEO also has a synergistic effect on many other areas of marketing — including your website.

The digital marketing experts at Hennessey Digital ask the million-dollar question “Your small business website might look good, but is it actually working to attract new customers?” The inquiry doesn’t just revolve around color palettes or above-the-fold content.

It also has to do with SEO optimization. The marketing agency points out that a site designed by someone who understands SEO can ensure that it:

  • Is mobile-friendly;
  • Is responsive on different devices;
  • Has user-friendly navigation;
  • Converts visitors into paying customers.

From metadata to page layout to content, an SEO site is a boon for any small business.

You Can Use SEO For Local Search Engine Prowess

It’s easy for a small business to feel nonexistent. A regional retailer can shrink in the shadow of the Amazons and Walmarts of the world. A local coffee shop can feel unseen when compared to Starbucks or Dunkin’ Donuts. But when you shrink the map, it’s easy to feel more significant. A local company may be a big deal in their hometown or county, even if no one knows them outside of that space.

That’s where local SEO comes into play. Nearly half of all Google searches are conducted in the pursuit of local information. Even more staggering, 86% of consumers say that they need the internet to help them find local businesses. 

This makes ranking in local search engine result pages (SERPs) important. It’s a space that’s much easier to stand out in. The geographic nature of local SERPs represents a significant portion of search engine queries that you don’t have to fight against major companies to win.

You Can Use SEO to Solidify Your Own Marketing Strategy

SEO also has the wonderful benefit of helping you solidify other areas of your small business marketing strategy. All good SEO should always put the consumer first and search engines second. In other words, with each piece of marketing content, you should always consider how it will provide value for your human audience. Only after that should you consider how to optimize it for search engines.

This attention to marketing message and quality can help to flesh out your overall strategy. As you consider keywords to pursue or publications to guest write for, you hone what you want to say and who you want to hear it. 

You’ll find SEO-related activities like video marketing that don’t just help your organic traffic. They also improve the quality of your marketing content. As you sort through your SEO needs, it always has a powerful impact on your overall marketing vision and direction, as well.

You Can Benefit in the Long-Term

Finally, there are many long-term benefits that come from investing in SEO in the here and now. As a small business, you may not see dramatic swings in traffic as you create quality content, optimize your website, and try to rank for certain keywords.

Nevertheless, as you invest in a variety of SEO activities, you should begin to feel the benefits from that effort over time, including things like:

  • Greater website authority as your site gains backlinks, starts to attract keyword traffic, and is populated with quality, shareable content.
  • More brand awareness fueled by things like positive customer experiences, active social profiles, and a filled-out Google My Business listing.
  • Happier customers and more organic lead generation from consumers who enjoy visiting your optimized website and utilizing your quality resources.

It takes time to build SEO, and a lot of the work is an upfront investment. However, given enough time, contributing to SEO should eventually manifest benefits, even for a small business marketing strategy.

From a quality website to ranking on local SERPs to long-term benefits, there are plenty of reasons for a small business to invest in SEO. It’s important to keep these benefits in mind as you go along, too. At times, it will feel overwhelming and you likely won’t see the results you’re hoping for right away. But if you can stay the course, the benefits that begin to materialize over time will make every ounce of effort well worth it in the long run.

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The Biggest Cybersecurity Threats to Businesses This Year https://www.smallbiztechnology.com/archive/2021/07/biggest-cybersecurity-threats-for-businesses.html/ Thu, 08 Jul 2021 15:53:40 +0000 https://www.smallbiztechnology.com/?p=59057 The acceleration of modern technology is nothing short of amazing, even though it comes bundled with new cybersecurity threats. It’s hardly a secret that the internet has become a playground for skilled individuals with malicious intent. Along with the growing sophistication of technology, cybersecurity threats have also become more widespread and advanced. With the rise […]

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The acceleration of modern technology is nothing short of amazing, even though it comes bundled with new cybersecurity threats. It’s hardly a secret that the internet has become a playground for skilled individuals with malicious intent.

Along with the growing sophistication of technology, cybersecurity threats have also become more widespread and advanced. With the rise in the number of businesses that use the internet, more organizations are falling victim to cyber-attacks. Small businesses, in particular, are typically far more vulnerable.

According to CNBC, 43% of cyberattacks are against small businesses and only 14% of them are adequately prepared. The worst news is that many of them end up going out of business due to the financial repercussions. To give some idea of scale, a single cyberattack can cost businesses an average of $200,000.

Attacks these days are far more sophisticated. If businesses aren’t sufficiently protected, the consequences are not only expensive but will also tarnish the organization’s reputation.

Which Cybersecurity Threats Are Putting Businesses at Higher Risk?

There are many risk factors that business owners may not be aware of, especially when they’re just beginning to address cybersecurity.

However, the biggest vulnerability typically lies in the organization’s lack of a robust security system and employees that aren’t educated about cybersecurity.

Unfortunately, many small businesses tend to underestimate their need for cybersecurity measures. But regardless of an organization’s size, there should at least be a reliable cybersecurity program in place. This can be in the form of security software programs or tangible cybersecurity products that can be obtained from a hardware security module provider.

The Biggest Cybersecurity Threats to Small Businesses

Cybersecurity threats vary in terms of the technique used in attacks. These attacks target either the system user or the system itself by exploiting vulnerabilities.

It’s important to note that securing your business against cyber threats requires strengthening not only your network infrastructure but also your end-point users. This should include your employees and even your customers.

The list below provides an overview of common threats to cybersecurity. All are expected to continue affecting vulnerable businesses, regardless of size.

User Threats

  1. Phishing: Perhaps the most common threat, phishing continues to be prevalent today. Its methods are becoming more creative to lure unknowing online users. Often sent as an email or a web form, phishing tricks targets into either clicking on malware links or sending sensitive data. Avoiding phishing scams can be difficult and requires proper user education.
  2. Social Engineering: Used with phishing as a goal, social engineering employs methods that make phishing materials look legitimate. Content often incites a sense of urgency so targets are prompted to take actions quickly without thinking. For example, text or email messages that warn you of a breach in your account and ask you to click on a link to fix the problem. Just like phishing scams, social engineering tactics are carefully planned. They can only be avoided by sufficient training.
  3. Insider Threat: These threats involve endpoint security vulnerabilities within an organization. The most common cause is a lack of awareness among employees. When staff members don’t know any better, they may unknowingly download malware into an organization’s system or even cause data breach incidents.
  4. Identity Theft: This is often the end result of data breaches and successful phishing attacks. Stolen personal information is used for fraudulent activities. This is especially true when the breach involves financial information such as credit card details.
  5. Malvertising: Malicious advertising materials often lurk in browsers and social media. Once a user clicks an ad, they may be prompted to download malware or be directed to malicious websites or servers. Spotting this type of cyber threat is often a challenge. It’s important for all users to be extremely careful when clicking on ads.

System Threats

  1. Cloud Attacks: There are many threats to cloud servers as they’re directly accessible via the public internet. Cloud attacks often result in server breaches that compromise data on a larger scale. They’re also often initiated by organized cybercrime groups. Although cloud attacks usually target larger enterprises, small businesses that use shared cloud servers are more vulnerable. This is especially true when there are no security protocols employed on the client’s end.
  2. Deep Fakes: An emerging threat typically used for fraud, deep fakes make it possible to flawlessly superimpose faces on another body. Criminals use Artificial Intelligence (AI) to create convincing videos that can be used maliciously. AI-enabled software can also be used to create fake audios that resemble another person’s voice.
  3. Zero-Day Exploits: These are direct attacks on system vulnerabilities that most targets are not even aware of. These vulnerable points are often spotted by hackers who are looking for organizations with security weaknesses they can exploit. Fortunately, these vulnerabilities can also be identified by developers or ethical hackers. Once spotted, they can be patched up before an attack takes place.
  4. IoT Attacks: This scheme uses bots to attack internet-enabled devices. These attacks often target web and mobile applications and exploit weak authentication methods. This is especially prevalent in apps that lack encryption such as SMS messages.

What Business Owners Can Do

Although it’s ideal to establish a solid security system right from the start, it’s never too late for business owners to consider beefing up cybersecurity. If you’re the owner of a web-based business, you can start by consulting cybersecurity experts and professionals.

It would also pay to invest in a robust security system that can protect your organization against the most common cybersecurity threats. Your cybersecurity program should also provide analytic data. Analytics can help you gather useful information that will help you improve your security protocols where needed.

Most importantly, educate, train, and update your workforce regularly about the most important cybersecurity practices and how they should respond to potential threats. It’s also ideal to enforce security protocols in the workplace and encourage accountability among every worker. Effective cybersecurity involves both the system and its users. When one is weaker, it can compromise the other, and the rest of your organization.

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6 Benefits to Hiring a Professional Employer Organizations Broker https://www.smallbiztechnology.com/archive/2021/06/professional-employer-organizations-broker.html/ Wed, 23 Jun 2021 17:32:14 +0000 https://www.smallbiztechnology.com/?p=58969 Hiring a professional employer organizations broker may just be the key to unlocking an increased potential lying dormant within your small business. Outsourcing specific business needs has become increasingly popular among small business owners. Many are even choosing to optimize how they take care of their HR requirements. This in turn has seen a corresponding […]

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Hiring a professional employer organizations broker may just be the key to unlocking an increased potential lying dormant within your small business.

Outsourcing specific business needs has become increasingly popular among small business owners. Many are even choosing to optimize how they take care of their HR requirements. This in turn has seen a corresponding rise in the demand for professional employer organizations (PEOs). However, as you might expect, these organizations often come bundled with a thick amount of details and paperwork. That might just be the very thing you are trying to run away from!

Thankfully, a PEO broker can help you decide how to best outsource several aspects of your small business. This saves you time and ensures that your business keeps running smoothly. The outsourcing trend can include health services, payroll, retirement accounts, tax administration services, and long-term savings accounts.

sSix Advantages of Working with a Professional Employer Organizations Broker

Choosing a suitable PEO should be weighed very carefully. To help you decide, hiring a PEO broker is a great option. A professional employer organizations broker can help find you the best deal on the market. If you’re thinking about hiring a PEO broker, here are six good reasons to move forward.

1. A PEO broker helps create a buyer’s market.

Partnering with PEO brokers allows you to create a buyer’s market. Brokers achieve this by creating a mini-market where they can get the attention of PEOs. They’re also in a position to hire locally, regionally, or nationally. Leveraging these expanded options, you’re now in a position to choose a PEO that promises to deliver quality results. The PEO broker also improves your bargaining power. You don’t have to spend nearly as much money paying the PEO as you’d have to if you hadn’t hired a broker.

2. It’s much easier to compare PEOs.

Whenever you’re out shopping, you spend most of your time closely examining prices. You want to be sure you’re getting the best value possible.

The same principle applies when scouring the market for a potential PEO. When conducting your search, the primary factor that’ll be guiding your decision-making process is pricing.

You’ll need to set aside a considerable chunk of your time reading over quotes issued by different companies. The entire process involves dealing with endless paperwork and uses up a lot of your energy. It’s no surprise since PEO proposals are usually not only long but also fairly complex. Because of this, you’ll need to take your time. You need to carefully read through all details to avoid making a costly mistake.

All this sounds hectic and difficult because it is. Hiring a PEO broker helps you outsource these issues. Your PEO broker will give you numerous quotes for review. This makes it a lot easier to pick a PEO suitable for your needs while still offering you great value.

3. Your business gets competitive pricing.

While hiring a PEO broker will cost you money, you end up saving more. A PEO broker eventually helps you save by cutting down how much you’d have to pay the PEO. The PEO consultant can do this as they have the experience and knowledge to negotiate for better rates. Also, they can use connections established over the years to help you get a cheaper deal.

The opportunity to save money should be a sufficient motivation to hire a broker, assuming you still had some skepticism about this practice. After all, your goal as a small business owner revolves around saving money by trying to cut down business costs as much as possible.

4. Your paperwork load is greatly simplified.

Piling up the paperwork can make you feel like giving up prior to searching for an ideal PEO. To get an exact quote from the PEO, you’re required to collect a vast amount of company data. This includes healthcare requirements, worker’s compensation history, insurance policies, and staff salaries, to mention a few. Because you’ll be seeking to get quotes from various PEOs, you’ll need to repeat this entire process every time you’re searching for different needs.

To save yourself from dealing with this hectic process, multiple times, a PEO broker might be the right call for your small business. Working with a PEO broker, you’ll only be required to provide the appropriate data once. The broker will then assess your company data and recommend the right PEO depending on your needs. This helps you make an informed decision without having to deal with lots of paperwork.

5. You get greater peace of mind.

Running a small business is stressful. You need to make sure everything’s running according to plan. The search for a PEO only adds to this level of pressure. You’re expected to make sure the business remains on track to achieve its goals.

When evaluating different PEOs, you’ll want to compare how much they charge for their services and interview each of them. All of this added work quickly becomes overwhelming. It might even impact productivity or prevent you from making the right decision as to which PEO to hire.

PEO brokers reduce the work on your end. Your consultant will deal with all of the heavy lifting involved in the search for the right PEO. Since the broker has years of experience establishing a relationship with many PEOs locally, regionally, and nationally, they’ll know which matches your needs. As a result, you get to focus on more important matters, the ones your small business was established to handle. You’re making a good choice but not adversely affecting overall productivity.

6. A professional employer organizations broker looks out for your best interests.

If you’re out shopping for a product you don’t know much about, it’s all too easy to be misled by sales representatives.

To get the best advice, it’s far better to talk to a neutral party when seeking reliable information. PEO brokers are neutral parties. Their main goal is to help you get a PEO who’s the perfect match. Their integrity can be trusted as they don’t have anything to gain financially if you choose to pick one PEO over another.

However, if you consult a PEO directly, they will do their best to convince you that they’re the best pick. That might not always be the case, so hiring a broker would be a safer route.

Takeaway

Hiring a professional employer organization allows you to focus on matters more important to your business. Any good PEO can help maintain smooth operations as you no longer need to worry about compliance issues and complex HR paperwork. However, knowing which PEO to hire can a challenge. There are many options available. To help you out, hiring a PEO broker might be your best bet for wading through all the choices.

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8 Software Solutions to Streamline Remote Work https://www.smallbiztechnology.com/archive/2021/06/software-solutions-remote-work.html/ Thu, 17 Jun 2021 10:00:08 +0000 https://www.smallbiztechnology.com/?p=58878 Before 2020, remote work was a perk. It was only offered to certain individuals occupying specific positions. One pandemic later, everyone is familiar with the idea of working from home. As the pandemic becomes history, many companies are embracing the idea of long-term remote work. This may be attractive for many reasons, but if it’s […]

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Before 2020, remote work was a perk. It was only offered to certain individuals occupying specific positions. One pandemic later, everyone is familiar with the idea of working from home.

As the pandemic becomes history, many companies are embracing the idea of long-term remote work. This may be attractive for many reasons, but if it’s going to work in perpetuity, it must be set up the right way.

Here are several of the best tools you want to have in place to keep your remote teams as productive as possible.

1. Fellow

Meeting on a regular basis is an essential practice for remote teams who want to stay aligned and connected. However, a great remote work meeting requires preparation and collaboration from all attendees. That’s why, if you want to increase your remote team’s productivity, you should use a tool to build the habit of meeting preparation and follow-up. 

Fellow offers a great virtual meeting agenda option that can help you outline:

  • Topics for discussion;
  • Templates for recurring meetings;
  • Action items assigned to various team members;
  • Meeting minutes and follow-up.

If you’re going to gather online, you want to stay organized and efficient during the time spent together.

2. ClickUp

Basic workflow activities can become a concern when your staff is scattered to the four winds. This creates the need for a workflow platform to organize and oversee your team’s projects and other work-related activities.

ClickUp is a great way to keep everything in one central location. You can assign tasks, set due dates, attach documents, and take notes. Best of all, anyone can access the platform from their phone, tablets, or computers no matter where they are.

3. Zoom and Slack

Setting up easy-to-use communication tools is never more vital than in a virtual office scenario. One of the easiest mishaps of the remote work world is allowing communication to slip through the cracks.

There are numerous tools available to keep your team on the same page. Zoom is the posterchild for video conferencing while Slack fills the same role for text-driven messaging. 

When it comes to communication, in particular, there are numerous options that can work in countless different scenarios. This means the specific tools that you use here aren’t the primary focus. It’s choosing your options and then codifying them into how your team interacts. Clear communication guidelines will help reduce clutter and keep everyone in the know.

4. Google Workspace

Collaboration is another area that can bog down online offices. If your team struggles to share information or work together in real-time, it can hamper productivity.

Formerly known as G Suite, Google Workspace is an arsenal of cloud-based apps that Google has created. These make it easy to share documents and collaborate on anything from a text doc to a spreadsheet, a presentation, and other online content.

5. Lucidspark

Google Workplace is a great foundational element for your collaborative efforts and is ideal for sharing information. Nevertheless, there are times when you need an extra element to liven up an online brainstorming session or a similar activity.

This is where Lucidspark can be a godsend. The online tool allows you to create virtual whiteboards that can be shared with your team. These provide a powerful visual perspective that can help you stay organized and inspired throughout each project.

6. Five9

Customer service is a critical customer-facing aspect of any company. If your customer service reps are operating from home, they need to be well supported as they, in turn, serve your customers.

Five9 provides a cloud-based CCaaS (contact center as a service) solution that can unify and empower your customer service team. The software brings your various communication channels together into a single system. From there, customers are automatically partnered up with the rep that can serve them best.

7. CapLinked

Software such as Zoom and Slack are great for everyday meetings. Google Workplace can keep your team on the same page for run-of-the-mill activities. 

However, there are points in your business processes when you need privacy. This can be difficult to find if you don’t have a physical office or conference room where you can disappear with a client to sign paperwork.

Enter CapLinked. The SaaS software allows clients to share documents, collaborate on sensitive data, and oversee complex transactions in trusted virtual data rooms. This is a great tool to have on hand for unique contracts and other negotiations.

8. Workato

With so many applications in play, it’s easy to have your virtual office become glutted with software. This is where an IPaaS (Integration Platform as a Service) can come in handy. An IPaaS can help integrate, automate, and streamline the flow of data between different API endpoints in your business.

Workato has taken the concept of an automated workflow beyond the common IPaaS model. Instead, the brand has created a tool that it’s dubbed an Enterprise Automation Platform or an EAP. Workato’s tool takes the IT-heavy concept of integration and makes it more user-friendly. This can bring many different tools together and help them operate more efficiently.

There is no end to the number of tools that you can integrate into a virtual office. These are just a handful of the best options available. Each one serves a distinct purpose, from customer service to internal communications, agendas, brainstorming, and beyond. 

The essential step is selecting a solution for each need that your remote team has. If you can do that, you can equip your staff to be as productive as possible throughout your long-term journey as a remote-first enterprise.

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4 Tech Needed for In-House Marketing https://www.smallbiztechnology.com/archive/2021/06/marketing-in-house.html/ Mon, 07 Jun 2021 10:00:56 +0000 https://www.smallbiztechnology.com/?p=58797 There was a time when operating an in-house marketing team was an activity reserved for massive companies. Marketing budgets, staff, and strategies required millions of dollars to keep afloat. Two decades into the 21st century, things have changed. Technology has streamlined and even cut out the need for many traditional marketing activities. Online marketing, in […]

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There was a time when operating an in-house marketing team was an activity reserved for massive companies. Marketing budgets, staff, and strategies required millions of dollars to keep afloat.

Two decades into the 21st century, things have changed. Technology has streamlined and even cut out the need for many traditional marketing activities. Online marketing, in particular, has made an affordable and effective promotional world accessible to many SMBs (small- and medium-sized businesses.)

If you’re considering bringing your marketing in-house, though, you want to make sure that you set the stage before you make the switch. Here is some of the most important software that any modestly scaled in-house team will want in its tech stack to operate productively.

1. Communication Tech

One of the biggest upsides to an in-house marketing team is the communication factor. Removing a third-party agency can simplify your marketing communication and make it more efficient. 

Marc Anidjar, partner at the Law Offices of Anidjar & Levine, highlights “cutting out the middle man” as a critical part of his firm’s streamlined, in-house marketing efforts. Anidjar explains that “An in-house marketing team enables the firm to be nimbler and make quicker, more effective decisions.”

The business owner goes on to explain that removing the middle man enables his team to create relationships directly with advertisers. However, he also highlights that it added new costs in the manner of having to manage their own accounts.

In order to keep these additional costs at a minimum, it’s important that you utilize technology. Whether that comes in the form of emails, phone calls, video chats, or any other communication channel, you want to set clear guidelines for your marketing communication. 

This should be codified both for internal and external marketing interactions. Smooth, effective communication is ground zero for in-house marketing staff to manage its various advertising accounts.

2. Collaboration Tech

There are many facets to modern in-house marketing. SMBs and larger corporations alike must learn to organize and streamline their marketing activities if they want an in-house effort to be effective.

One of the best ways to do this is to find technologies that can bring a multi-pronged marketing activity into a single location. A DSP (demand side platform) is a great way to unify a critical marketing activity: buying and managing marketing inventory.

A DSP provides a single interface where you can formulaically purchase, scale, and optimize advertisements. The ability to do this in a single location can save your in-house team endless hours spent moving from one advertiser to the next. It can also help them maintain greater consistency throughout marketing campaigns.

3. Creativity Tech

The creative side of a marketing campaign is rife with an endless procession of various creative tech tools. Most of the creativity-driven applications you need will vary depending on the size and scope of your marketing strategy. For instance, a small, regional business can create a local ad for their Facebook page using a free content creator like Canva or Picmonkey. 

However, a larger company will likely need to utilize a more comprehensive CMP (creative management platform) software throughout its creative efforts. A CMP is a powerful tool that integrates many aspects of content creation into a single platform. 

CMP provider Bannerflow describes its platform as one that enables “small, in-house teams to produce complex digital campaigns, for multiple markets.” The goal with a quality CMP is to go beyond the mere creation of the content. The program should also integrate the rest of the process into the mix as well. 

In other words, if you’re creating a banner for your marketing, your CMP should help you through the entire workflow process for the campaign. You should be able to use the single tool to create, personalize, optimize, and distribute the piece of marketing collateral.

Whether you’re utilizing smaller tools or larger CMPs, you want to have the right creative tools in place. This will enable your in-house team to produce internal content that is consistent and effective.

4. Data and Analytics Tech

Data is a key component of modern marketing. You want to collect and analyze data as you operate. This can help you perfect future marketing efforts and maximize your ROI.

Many CRM (customer relationship management) platforms can provide some of these key insights. However, you also want to consider setting up a CDP (customer data platform).

A CDP can aggregate customer information from across your organization in a more marketing-focused manner. A CRM manages limited, manually input customer data. A CDP goes further by gathering data from across the various customer touchpoints in your company. From there, it organizes it in a manner that yields critical marketing information.

Along with a good CDP, you also want a solid EOP (experience optimization platform.) An EOP considers a customer’s interactions across the entire marketing experience. It can implement testing and personalization tools that can perfect your marketing efforts over time.

In-house marketing has many impressive advantages. It can cut costs, improve creativity, promote transparency, and solidify your brand’s messaging. However, if you bring your marketing in-house, you want to do it the right way. 

Make sure you build a tech stack that is personalized to your company’s specific marketing needs. Use your tech to streamline time-soaking activities and fill employee skill gaps. If you can create a robust in-house marketing team that is equipped with the best MarTech for your needs, you can truly tap into all of the benefits of in-house marketing.

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4 Tips for Scaling Your Small Business Quickly https://www.smallbiztechnology.com/archive/2021/06/scaling-your-small-business.html/ Fri, 04 Jun 2021 10:00:37 +0000 https://www.smallbiztechnology.com/?p=58789 Scaling a small business can be tricky. It can also involve a significant amount of risk. After all, you’re considering shaking up your fledgling business in an attempt to take it to the next level. However, if done correctly, the rewards are well worth the risk.  If you’re considering scaling your small business, especially as […]

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Scaling a small business can be tricky. It can also involve a significant amount of risk. After all, you’re considering shaking up your fledgling business in an attempt to take it to the next level. However, if done correctly, the rewards are well worth the risk. 

If you’re considering scaling your small business, especially as quickly as possible, you want to go about it the right way. Here are a few essential steps that you should take into consideration before you start.

1. Identify the Need

Scaling a business is a normal activity. Doing so quickly, though, can add significant stress and strain to your operation. That’s why the first thing that you want to do is slow down and consider if scaling at a rapid pace is the best decision for your business at this moment. Here are a few questions to ask yourself to see if now is the time for quick growth:

  • Do you have a brand new startup or is your small business fully launched and well-established?
  • Do you have consistent business processes in place?
  • Are those processes and your other business tools scalable, or do they need to be upgraded or even replaced as you grow?
  • Do you have a solid team of employees that have bought into your vision?
  • Do you have funding and/or revenue that you can count on as you scale your operation?

It’s important to ask these questions before investing in growth. If you find that now isn’t the time to grow in an aggressive manner, you can avoid wasting resources or, even worse, setting your new business back.

2. Start With Your Brand

If you find that you are in a prime position to grow, the first place you should start is with your brand. Your company’s brand should be a consistent and clear reflection of your vision, mission, and goals. As Bob Goldwater, partner at Goldwater Law Firm, concisely puts it, the concept of branding boils down to “clearly communicating what we are all about and then standing behind those statements.”

Goldwater goes on to connect branding to things like authenticity and focus. A clear brand helps you avoid drifting from your objectives (more on that further down). It can also differentiate you and help you stand out from the competition.

If you want to scale your company, start by ensuring that your brand is developed, fleshed out, and on point. This gives your organization a clear identity as it begins to grow and change.

3. Create a Plan and Set Goals

Branding is an important high-level aspect of successful growth. However, when the rubber hits the road, you’re also going to want to have a clear plan in place. This helps you stay on track and remain efficient as your organization gains momentum.

A growth strategy can consist of many different things. Your sales team, HR department, marketing reps, back office, and many other areas of your company will need clear direction as you grow together. Creating a comprehensive growth strategy is a critical part of successfully growing your enterprise. This should include things such as:

  • Identifying and building on your existing strengths;
  • Conducting market research to define your ideal customer and find new market segments worth pursuing;
  • Studying your competition to see how they’ve managed their growth;
  • Securing existing revenue streams and finding areas where you can gain new income.

Along with these, you also want to set the metrics that will define success. Find key indicators that allow you to measure the success or failure of your growth efforts. This could be sales growth, new SKUs, or any number of other activities. However you choose to set your goals, always remember that the most efficient growth is measurable growth.

4. Review Your Internal Systems

Scaling always puts pressure on how your business runs. A tool or method that works well now may not work well in a larger organization. With that in mind, always consider how you can prep your internal activity for the demands of a scaling operation, such as:

  • Outsourcing activity: Find the areas of your business, such as distribution or marketing, that you can outsource as the demands of your company grow.
  • Investing in tech: There are countless pieces of tech that can make scaling easier, such as finding an automated small business payroll solution to help your accounting team.
  • Hiring the right people: Creating a recruitment strategy is key, as you want to invest in quality talent that also lines up with your vision and can support your growing business’s needs.

There are many ways that you can prep your company’s internal operations for a season of growth. Once you begin growing, you’ll be glad you put in the effort ahead of time.

There’s no end to the number of tips that you can find when it comes to scaling a small business. However, any growth strategy should always start with these four considerations. 

Assess if now is the right time to grow. From there, review your brand’s readiness for growth. Then create a thorough growth strategy and set achievable goals. Finally, review your company’s internal systems and consider where you can use tech, outsourcing, and hiring to smooth the path to future growth. These four tips can help you start your next growth cycle in the best position possible.

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SME Tech Requirements: Balancing Cost and ROI https://www.smallbiztechnology.com/archive/2021/05/sme-tech-requirements.html/ Tue, 04 May 2021 19:36:08 +0000 https://www.smallbiztechnology.com/?p=58493 Small to medium enterprise (SME) companies face separate and distinctly different challenges with tech requirements. For starters, SME companies don’t typically have an annual technology budget like larger corporations. Often, an SME starts with limited capital and a commitment to bootstrapping for as long as it takes until reaching profitability. In situations such as this, […]

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Small to medium enterprise (SME) companies face separate and distinctly different challenges with tech requirements. For starters, SME companies don’t typically have an annual technology budget like larger corporations. Often, an SME starts with limited capital and a commitment to bootstrapping for as long as it takes until reaching profitability.

In situations such as this, keeping SME tech requirements up to date is more than a bit difficult. It’s also a challenge to make sure that your SME doesn’t stall out due to poor planning, lack of funds, or lousy execution of technology. Failure to make provision for SME tech requirements is a serious matter, but you can stay ahead of the curve by paying attention to the basics.

SME Tech Requirements Tied Tightly to Funding Model

Many SMEs are bootstrapped by their founder(s) and survive as long as they can. These SMEs hope to hit paydirt with a first-time product taking off. The plan is to have a successful initial launch and release a series of follow-up products after that.

Others seek venture capital funding. These SMEs may obtain a fixed amount of capital to spend per funding round. After that, they quickly need to give away more share capital to secure the necessary funds to expand their tech capabilities.

As such, not all SME companies are created equal. Different solutions are often required depending on a number of factors. These include the size and scope of the business, how many employees are on staff, where they’re located, and the exact nature of the work needed to produce a product. There’s no one-size-fits-all solution, which doesn’t make budgeting for SME tech requirements easier.

Desktop or Cloud Solutions?

Many software providers have switched their development priority from software installations to a software-as-a-service (SaaS) platform.

Desktop Software

While some software developers distribute installable software, many have switched to digital downloads or a subscription model. This applies most to specialist software from long-standing developers.

If enough of the established user base prefers installed software and dislikes a cloud-based SaaS option, that company may continue to offer both options. Most software providers, however, are picking one option to reduce the cost of maintaining two versions of the same software.

Cloud-Based SaaS

The move to SaaS is something that many SMEs are embracing for their tech requirements. In some respects, SaaS is easier to manage than a series of licenses that need to grow whenever a new employee is added.

However, web-based cloud services are not perfect. This becomes obvious when there are software outages and major sites go offline for several hours. Thankfully, these interruptions to service are few and far between.

Theoretically, a company could continue to use installed desktop software even if a major SaaS provider went down. In reality, companies with a widespread network outage issue that takes their site offline would likely be using cloud storage within their desktop app. In that case, the software would also become unusable.

Nowadays, desktop software doesn’t typically provide the offline-only service that it did a few years ago. CEOs responsible for meeting SME tech requirements should reconsider the use of  installed desktop software.

Are Subscription-Based Models Better?

Subscription models for software have largely become the norm. Microsoft, for example, switched from selling desktop versions of Office to the Office 365 online suite of apps sold via subscription. This felt quite new at the time, even revolutionary, but has since become a common delivery model.

Now nearly every software provider offers a subscription model. For SME companies trying to meet their tech requirements with limited capital, it can all seem like a bit much.

The tiered nature of priced packages is also a factor to consider. Many of the most useful features are reserved for the higher-priced plans. For SME businesses, this all too often means moving up several tiers just to get the features they need.

The Case for SME Use of Specialist Software

While software packages such as Microsoft Office 365 serve a general need, there’s a respectable case to be made for choosing specialist software designed for specific use cases, industries, or something similar.

Specialist Over Generalist Software

The argument for specialist software to meet SME tech requirements is that developers usually know the targeted industry intimately. They have regular contact with software users and leverage that experience when updating packages with new features. Because they use rapid software development techniques, they’re able to release new updates on an accelerated schedule. This offers a huge benefit to SMEs wanting to do more with their software.

As a result, developed technology solutions, especially on the software side, are less required now. Specialist software is usually sufficient.

Using Digital Marketing as an Example

Someone who works in the digital marketing space doesn’t necessarily have a job at a digital/SEO agency. They might work in data analysis, social media, brand management, or advertising. A digital marketer such as this has probably studied for a master’s in marketing online with no GMAT or GRE requirement. A degree such as this would provide the broad knowledge necessary to perform such a wide range of work for a business or agency.

Within the masters in marketing online curriculum, they’d have learned how to use specialist software to perform various tasks. Some of these might include Ahrefs (an SEO SaaS to monitor backlinks pointing at the company’s website and provide information on competitors), HootSuite (a social media account manager), SERPRobot (a Google search ranking checker to verify what search terms the company is ranking for in Google), and Google Analytics (to obtain information on recent site visitors).

While there may be a single solution to provide all these software services, it’s unlikely that it would provide a best-in-class solution. In each case, there are affordable subscription plans to access these solutions for a digital marketer. 

SME Tech Requirements for Multi-Tasking Remote Workers

When it comes to multi-tasking, employees who are not always stuck in the office using the corporate network have more flexibility with how they work. For example, if an SME has remote employees, then using cloud-based software tools in combination with the pre-installed software on the laptop might make sense. With so many services in the technology space now run using a web browser to access the SaaS, it doesn’t necessarily make good fiscal sense to outfit your team with powerful hardware.

Workstation or Laptop?

If you think of a workstation as the least powerful laptop available, these are suitable as a portable hardware solution when everything is cloud-based. SME tech requirements can be met with low-end equipment.

However, care should be taken when planning the technology requirements of the SME in this regard. If an employee will need to work confidentially, then more powerful hardware is usually required.

Windows or Mac?

In most industries, there’s still a preference for Windows-based systems. This is partly due to better mass marketing. The combination of Intel and Microsoft influencing the hardware and software choices of businesses worldwide continues to exert its influence.

Mac is a valid choice, but their hardware has never been considered “inexpensive.” Running Mac servers is a specialty item, too. This can be done in-house or via a hosting provider but, again, it’s considerably more expensive than other options.

While some industries, such as digital marketing, place a strong emphasis on Mac hardware and software solutions, even these typically have either Windows-based installable software packages and/or a SaaS solution that anyone can access.

Making the Hardware Choice

Sometimes, the choice of a hardware platform to meet SME tech requirements is dictated by the software necessary to run that business. However, this is rarely the case now.

Normally, a Windows PC with sufficient power is best. An i3 or i5 machine is enough for most employees to get their work completed. Only in the most demanding cases — such as video editing — is something more powerful needed.

SME Tech Requirements: Some Closing Thoughts

Technology too often confounds a non-technical CEO. When meeting the tech requirements for an SME company, it can get very confusing in no time. There’s not always someone available to explain the choices in layman’s terms. The bottom line for technology requirements is to use what’s required to get the job done.

Computers last a similar amount of time when purchasing major brands at the middle price point. Cheaper components are used for the budget models.

For software, everyone seems to be selling subscription-based models and pushing companies to move up the tier. Look carefully for the features staff need and will use, rather than getting an expensive plan just so you can have it all. It’s simple enough to move up a subscription tier later (or down again) without wasting money.

Lastly, sometimes it’s useful to hire an experienced technology advisor to provide a report on what’s actually needed for your SME business. They should have a clear sense of the minimum needed to operate the business without overloading it with a complicated excess of technology that doesn’t offer a solid ROI.

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In-House or Outsource? 5 Things to Consider https://www.smallbiztechnology.com/archive/2021/04/outsourcing-considerations.html/ Thu, 15 Apr 2021 20:06:38 +0000 https://www.smallbiztechnology.com/?p=58290 The good news is that your business is thriving. The potentially bad news is that your business may be thriving a little too much. As problems go, this is a great one to have, but it’s nonetheless a problem that needs to be resolved. When you have too many tasks to accomplish and too few […]

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The good news is that your business is thriving. The potentially bad news is that your business may be thriving a little too much. As problems go, this is a great one to have, but it’s nonetheless a problem that needs to be resolved. When you have too many tasks to accomplish and too few people to accomplish them, something has to give. Outsourcing could be the solution.

At some point, nearly every successful business owner will need to consider the costs, risks, and benefits of outsourcing. Many entrepreneurs are reluctant to loosen their perfectionistic grasp on any aspect of daily operations. At some point, it becomes a necessity. Maintaining hands-on control over every little detail is one sure way to stifle future growth.

These days, almost any business function can be outsourced. For example, a smaller business might decide to stop keeping the office manager after hours. Paying them to sweep the floor and empty trash. Once the additional payroll hours hit a certain threshold, it’s time to hire a professional maintenance service instead.

Larger companies have more flexibility to pick and choose which functions to outsource. These days, everything from the call center to the C-suite is up for grabs. Some companies even entrusting their marketing to an outsourced CMO.

Before You Outsource, Consider These 5 Things

While any business decision involves unique variables, there are some basic principles to keep in mind as you consider outsourcing.

1. Be Clear On (and Protect) Your Key Competency

The one thing you won’t ever want to outsource is the core value proposition that makes your business successful. Always keep in mind that entering into any outsourcing arrangement will necessitate giving another company access to the inner workings of your business. Even when dealing with vendors of undisputed integrity, you’ll want to be careful not to give away the store

As just one example of where things tend to get thorny, consider patent and copyright law. Before offshoring business functions, recognize that the enforceability of U.S. intellectual property laws runs the gamut in other countries. If your core business model includes the development of proprietary software, hardware, or any other form of “secret sauce,” err on the side of caution.

2. Evaluate the Need to Expand or Innovate

Take a good look at your immediately available resources and assess them against projected spikes in demand. Will you have the available capacity to expand your business in a short amount of time? If you are adding products or services, will your existing infrastructure support the new offerings being successful beyond your projections?

Some keys to uncovering areas requiring innovation will be your ability to honestly assess where your business is running at — or past — full capacity. You’ll need to identify areas that are operating with outdated equipment. Also, processes or people are being asked to work longer hours. Before you invest in expensive new equipment, software, or personnel, you might decide it makes more sense to let someone else bear those financial burdens.

3. Assess the Outsourcing Vendor’s Track Record

Once you think you’ve settled on a vendor to, say, handle your payroll or your content marketing, it’s time to do some serious digging. Good word of mouth is a great start, and online reviews are helpful, but you’ll want to go a little deeper. You can often learn a lot about a potential business partner by gauging their response to a request for references.

You can learn even more by checking with the local Better Business Bureau, Chamber of Commerce, and even court records in the vendor’s jurisdiction. It’s OK to start with the assumption that all is well and that you are merely conducting some due diligence. Just make sure you don’t ignore potential red flags that pop up along the way.   

4. Carefully Review Your Service-Level Agreement (SLA)

Don’t take any shortcuts here. You must evaluate any proposed SLA against the actual needs, both current and anticipated, of your business. If you’re outsourcing a software development project, for example, how will the vendor deal with requirements changes? How about bug fixes? If you have a dispute with the outsourcing vendor down the road, the SLA will be the document to which both sides will be held accountable. 

Take the time to document all of your concerns and get questions answered to your satisfaction. The terms you’ve finalized need to show up in the SLA. You may trust your vendors, but a friendly handshake won’t cut it.

5. Take Liability Into Account

Any time you outsource, it’s a good idea to spend some time talking with both your attorney and insurance agent. It may be an added expense, yes, but it’s definitely worth the investment. If, for example, your business is planning to outsource some high-risk activity or product development, your insurance premiums should reflect that.

What happens if your company sells something that contains a vendor-supplied assembly that is later subject to recall? Who will pay for all of that hassle and expense? A business owner may make “common sense” assumptions about vendor liability only to find out later that they have been left holding the bag. Assume your outsourcing vendor has the best intentions, but make sure your business is protected just in case something goes sideways.

While any outsourcing arrangement presents potential risks, the benefits can be substantial. By offloading nonessential functions, you enable your employees to better focus on their actual jobs. Even high-value work can be outsourced to specialists who can complete those tasks with a degree of expertise your staff likely can’t. When approached thoughtfully, outsourcing can become a key component in your company’s future growth.

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One Size Does Not Fit All: 5 Things You Need Customized Solutions For https://www.smallbiztechnology.com/archive/2021/04/customized-solutions.html/ Thu, 15 Apr 2021 19:31:30 +0000 https://www.smallbiztechnology.com/?p=58286 Your small business is one-of-a-kind. So why would you stick with one-size-fits-most services or strategies? From processes to software, the more customized solutions you have for your protocols and tools, the more efficient you’ll be overall—and that’s good for revenue. Still, you might be tempted to just pick services and partners that seem close enough to […]

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Your small business is one-of-a-kind. So why would you stick with one-size-fits-most services or strategies? From processes to software, the more customized solutions you have for your protocols and tools, the more efficient you’ll be overall—and that’s good for revenue.

Still, you might be tempted to just pick services and partners that seem close enough to what you need. Don’t. Even industry-specific solutions may not be quite tailored enough to help you thrive and scale. You’ll just end up struggling to fit a round peg in a square hole, which wastes time and energy.

Instead, look for ways and opportunities to individualize your internal workflows and external dealings. 

Customized Solutions for Your Small Business

Below are several areas that deserve a little unique attention. 

1. WiFi and Network Security

It might seem strange to talk about WiFi in terms of customized solutions. Aren’t you just supposed to partner with an Internet service provider (ISP) and then hope their simple password protection works? Certainly, you could take that route, but it probably won’t serve you well in the long run.

A better approach is to find a customizable, full-service WiFi experience that includes extra security measures. Business intelligence platform provider Plume offers an innovative WorkPass membership that marries adaptive WiFi and business insights with AI-driven security. This type of setup allows for easier control over WiFi, guest log-ons, and routing issues based on your specific usage and business needs. You can finally get a handle on your security, too, instead of feeling at the mercy of your ISP.

2. Sourcing and Recruitment

Finding the right people for any position can be challenging. But trying to unearth the gems in all the usual places like Indeed and Glassdoor? That can leave you feeling disappointed and like it’s just not the right fit. After all, many top job boards aren’t filled with high-quality candidates who possess the skill sets you need most. Consequently, you might need a more creative way to source new faces.

If you’re planning a DIY approach to recruitment, do a little research to find out-of-the-way places and methods to track star applicants. For instance, you might want to conduct social listening on LinkedIn or Facebook to see who’s looking for a change. Or you could check out some of the lesser-known companies connecting diverse job seekers with employers. From that point, you can come up with a fresh hiring journey that matches your corporate culture and objectives.

3. Estimates, Invoices, and Collections

Does your current software make it easy to send out estimates and invoices, or to collect on outstanding orders? It’s essential to have a system that allows you to work on your preferred cycles, especially when it comes to money. Yet many systems just aren’t right, especially for startups or smaller companies with unconventional billing procedures.

Stop before investing more money in another cloud-based subscription service that promises to handle this type of bookkeeping. Write down everything you wish your current software offered—and what frustrates you about it. Maybe it’s not adaptable enough. Perhaps you dislike the limited templates available. Rest assured that in the wide world of small business invoicing software, there’s a choice that won’t force you to compromise.

4. Customer Service

How you treat and manage your customers should always be on your terms. However, you might feel like you’re expected to offer one type of service over another. Ideally, you’ll want to study what works best in other businesses and then have the freedom to try some of those techniques. This will give you differentiation among your competition, because you won’t be a service-as-usual option.

Here’s the tough part, though: Many customer relationship management portals and systems are built with embedded service workflows. The trick is to find one that closely mirrors the way you want to work with your customers. For example, you might want to set up your frequent shopper loyalty program in a novel way. In that case, your customer service software should also be one of your customized solutions. 

5. Corporate Financing

A final area that deserves—and maybe demands—individualized concern is your financing. As the leader of your organization, you get to determine how you fund your business entity. Sometimes, that means following your gut (and lessons in life) rather than what the rule books say.

Many founders get stuck thinking they can’t take out loans, or that bringing investors on board is a bad idea. But it’s up to you to determine which funding your business could use most to meet your goals—or just payroll. Stop feeling like you have to finance everything the way your dad, uncle, or former college professor said. Cobbling together a customized financing solution can often be wiser than going with the “tried and true” choice.

One-size-fits-all only works for scarves and playing cards. It’s rarely right for a business that’s trying to disrupt the marketplace. So get imaginative—and get comfortable going against the flow now and then. 

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5 Ways to Untangle Your Back-Office Spaghetti https://www.smallbiztechnology.com/archive/2021/04/untangle-back-office-spaghetti.html/ Fri, 02 Apr 2021 12:00:56 +0000 https://www.smallbiztechnology.com/?p=58249 What happens in the back office may not seem glamorous, but it’s essential to the success of any business. Without the back office humming along, you couldn’t serve customers or employees. Unfortunately, back office processes can become tangled up, interrupting your company’s operations and cutting into everyone’s efficiency.  Is this just the way of the […]

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What happens in the back office may not seem glamorous, but it’s essential to the success of any business. Without the back office humming along, you couldn’t serve customers or employees. Unfortunately, back office processes can become tangled up, interrupting your company’s operations and cutting into everyone’s efficiency. 

Is this just the way of the work world? Some people think so, but that’s not true. To be sure, you can’t get around the need for back office work. And you can’t ignore it, either. But that doesn’t mean your internal systems can’t be improved. By implementing at least one of the following solutions, you could see substantial and immediate benefits. 

1. Integrate your workflows.

These days, most back-end workflows leverage several platforms from MS Office to Slack. In fact, the tech stack of any back office can end up growing a mile high. This can be a productivity nightmare in the making, especially when workers have to move from one system to another. 

What’s the answer to avoiding the need to constantly log in and out of platforms and screens? Rely on a cloud-based Integrated Platform as a Service, or IPaaS. The role of any IPaaS is to foster communications between the systems your people use everyday. That way, employees can avoid cutting and pasting the same data, which can lead to unintended errors. They can also start creating shortcuts to help them do their jobs faster without losing accuracy.

Ideally, the IPaaS provider you choose as a partner needs to be plug-in ready. After all, your employees shouldn’t need to understand how to code to make integrations work. (Let’s face it: Few back office team members possess coding backgrounds.) Once your IPaaS is up and running, your back office personnel can work more effectively and confidently within all their systems. 

2. Automate whenever possible.

Repetitive tasks aren’t just annoying for your back office crew. They’re also eating up around 10% of your employees’ at-work time. During a 40-hour week, that’s a whopping four hours of waste per person. But you can chip away at all that waste pretty quickly with automation.

Any job that’s done repeatedly can and should be automated. Which redundancies exist in your back office? You don’t need to guess. Just ask your employees to think of activities that they duplicate on a regular basis. Then, review their feedback and look for opportunities to automate. For instance, you may discover that some of your administrative staffers are hand-entering sales lead information. Could the lead information be scanned into a system, evaluated with AI software, and uploaded more conveniently? You’ll never know until you think outside the (repetition) box.

Of course, automation may require equipment upgrades. So be ready to put some funds behind automation. Just remember: Investing in the right type of technology will pay for itself.

3. Modernize your payroll and benefits systems.

Do your back office employees complain that they’re always working on payroll or answering benefits questions? While you want to give your employees great service—and on-time pay—you can still streamline these workflows and functions.

Let’s say your team members are handling payroll on their own. Would working with a cloud-based payroll provider make sense? It does for a lot of businesses. Payroll partners can take a lot of “grunt work” off your employees’ shoulders. At the same time, many payroll systems enable employees to log in, see information, and download tax forms. Plus, the systems may be outfitted with self-service chatbots to solve workers’ common finance-related questions.

In the digital era, there’s really no reason to accept a clunky payroll interface or experience. Explore the wide world of payroll systems providers ideal for your company size.

4. Move everything into the cloud.

Did your business model move to remote work in 2020? Plenty of organizations had no choice but to make telecommuting their main way of working, even for back office personnel. At this point, your back office team still may work from home. Or, some may work hybrid schedules. Either way, you’ll want to move as many processes into the cloud as you can.

Having all your information and knowledge in the cloud solves several back office problems. Foremost, it enables remote access anytime, from anywhere, and with nearly any device. That means your employees can easily log in, even if they can’t get to the office. Secondly, cloud-based systems remove worries about backing up your data. Why? Reputable cloud-based providers have backups in place. Plus, they encrypt data to keep your back office data secure.

Best of all, if you’re looking for an economical solution to untangle your back office spaghetti, trust the cloud. Many cloud-based partners allow you to pay for subscriptions monthly, quarterly, bi-annually, and annually. That means you can fold the cost of cloud computing into your fixed costs. Additionally, you may be able to get added savings if you pay upfront for several years.

5. Go paperless like you mean it.

Walk into any back office and you’re bound to see it: loads of paper. While some paper may be necessary, not all of it is probably relevant. Quite honestly, your back office is likely overflowing with more paper than anyone needs.

From an environmental perspective, all that paper isn’t exactly eco-friendly. But that’s hardly the only issue with a paper-laden back office. Papers can easily be misplaced, destroyed, or even stolen. It’s much harder for that to happen to digital items that exist on a cloud-based, protected server.

Moving to a paper-reduced back office model won’t happen overnight. It might take months to figure out how to make a (practically) paperless workflow part and parcel for your company. Arrange a time to talk with your back office staff members about your desire to get rid of unnecessary paper. Their insights will help you understand exactly how to make this goal a reality.

Will every worker automatically jump on board with changes? Maybe not. It can take a while for people to become comfortable with different ways of working. Give the process time—but be clear that you intend to unravel all the knots in your back office functions

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9 Things to Look for in Your Business’s Internet Plan https://www.smallbiztechnology.com/archive/2021/03/9-things-to-look-for-in-your-businesss-internet-plan.html/ Thu, 04 Mar 2021 11:45:26 +0000 https://www.smallbiztechnology.com/?p=58125 Modern business happens online. Business software is based in the cloud, clients are called via web apps, and collaboration happens on online chat platforms. If your internet service goes out, business stops. So when choosing a high-speed internet plan for your business, it pays to carefully weigh your options. Simply going with whichever provider is […]

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Modern business happens online. Business software is based in the cloud, clients are called via web apps, and collaboration happens on online chat platforms. If your internet service goes out, business stops. So when choosing a high-speed internet plan for your business, it pays to carefully weigh your options.

Simply going with whichever provider is cheapest can harm your business down the road. Here are some things to keep in mind when choosing your business’s internet service provider.

1. Location and Logistics

Before looking at the criteria that really set providers apart, you’ll need to determine whether your preferred provider is available in your location. Check the options in your area, and be sure to consider both local companies and the well-known names. While it’s great to “buy local,” you may need capabilities the bigger vendors are better able to provide.

After that, compare price points and packages. You’ll want to avoid bloated packages that offer things you don’t need, like phone lines. Your business also likely has a price range you can’t exceed, so only evaluate plans that fit that target budget.

Once you’ve narrowed down the options and created a list of plans that could make sense for you, the real work begins.

2. Speed

Probably the most important thing to consider when choosing high-speed internet is the speed that’s promised. The number of Mbps (megabits per second) delivered is an important factor when deciding whether an internet plan is right for your business. Look at both upload and download speeds to make sure you’re getting symmetry between the two — reducing lags and video call freezes. 

Most home networks have just 50-100 Mbps, but a business should aim much higher. You’ll want around 500-1,000 Mbps (1 Gig) or even more. The number of devices used in even a small office will tax slower plans, and you can’t risk a moment of lag time. A higher speed also allows you to keep the same plan as your business grows.

3. Bandwidth

Bandwidth is closely related to speed, but it’s not the same thing. If you imagine internet cables as a road, speed is how fast the cars are traveling. Bandwidth is how many lanes they’re able to travel down. More lanes mean easier travel.  

Bandwidth is also measured in Mbps, and a plan’s promised Mbps typically addresses both. Remember that the advertised Mbps is usually the highest limit of the range of bandwidth a plan offers, so aim high when choosing. Also, keep in mind that fiber almost always offers better bandwidth than cable.

4. Reliability

With the basic requirements of speed and bandwidth addressed, it’s time to investigate reliability. Does the provider consistently deliver the high-speed internet they promise? Customer reviews and online ratings can give you an idea of who has a reputation for outages versus a reputation for reliability.

Online publications can give you a good overview of which provider performs best in different areas. Review and compare these resources, and you’ll soon discover who has the best reputation for reliability and customer satisfaction.

5. Low Equipment and Installation Costs

Some providers try to slip unreasonably high equipment or installation costs into your deal. Keep an eye out for those costs so you’re not caught off guard.

These one-time costs won’t matter quite as much as your long-term monthly rates, but they’re still worth considering. This is especially true if other providers offer similar service but cheaper installation costs. As you work to get your business off the ground, you’ll want to minimize your up-front investments.

6. Fiber Optic Internet

Delivering internet over cable is tried and true, and if that’s all that’s available in your location, you likely won’t suffer for it. But fiber optic internet is the best bet across the board. It’s faster and more reliable than cable by a large measure.

Fiber optic cables can deliver data faster than even the most efficient cable can. Fiber internet also sends data on a dedicated line that’s not shared with your neighbors, so their internet usage won’t impact yours. Downtime is also much less likely because fiber is less susceptible to things like power outages and temperature fluctuations.

7. No Data Caps

One of the most frustrating things internet providers do is put caps on the amount of data you can consume. They may technically offer high speed internet, but they’ll limit the amount of data that can be used at any one time. This causes your streams or calls to suddenly stall or slow for no apparent reason. Some providers even charge extra when you go above data caps.

This is obviously a bad deal, especially for a business, so try to avoid data caps whenever possible. You may need to read the fine print carefully to figure out whether your provider enforces data caps. The best providers will make it known that they never do.

8. Good Customer Support

No internet service is perfect all the time. If something does happen, you want to make sure you have a provider dedicated to fixing the problem. Great customer support is key for any provider your business may use, and internet providers are certainly no exception.

Research the companies known for great customer support, and pay attention to how customer-focused the sales reps you talk to are. Before signing on to an internet plan, investigate the customer support options that will be available to you.

9. Robust Security

Cybercriminals are everywhere these days, so you’ll want to be sure that your Wi-Fi provider has taken that into consideration. Criminals can spy on Wi-Fi networks or hack routers if they’re not fully secure.

Ask providers whether they offer 24/7 threat monitoring. Do they block IP address spoofing in order to prevent distributed denial-of-service (DDoS) attacks? You can change easy-to-hack default passwords on the hardware you’re purchasing, but your ISP should take the lead in securing your connection.

A good internet plan is an important investment for any business, and doubly so for one that’s digital-first. This list will help you start vetting internet plans so you can choose the best one for your business.

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Why Third-Party Risk Management Is Important https://www.smallbiztechnology.com/archive/2021/03/third-party-risk-management.html/ Mon, 01 Mar 2021 17:23:06 +0000 https://www.smallbiztechnology.com/?p=58120 Every business needs to cultivate third-party relationships in order to survive and thrive. These vendor relationships could be with manufacturers to obtain inventory or distributors to get inventory to market. Or, you might work with third-party vendors for any number of business purposes, like marketing and graphic design. All of these vendor relationships pose a certain […]

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Every business needs to cultivate third-party relationships in order to survive and thrive. These vendor relationships could be with manufacturers to obtain inventory or distributors to get inventory to market. Or, you might work with third-party vendors for any number of business purposes, like marketing and graphic design.

All of these vendor relationships pose a certain level of risk to your organization. There’s no getting around the fact that sometimes, a vendor will drop the ball. Maybe it won’t even be their fault — no one can predict the next natural disaster — but that doesn’t mean you don’t need to be prepared for it. By managing third-party risk appropriately, you can forestall many of the predictable risks that plague vendor relationships, like data and security breaches.

A Single Risk Management Assessment Isn’t Enough

These days, it’s just not enough to do your due diligence once and trust a vendor to be on the up and up throughout the rest of your relationship. In today’s landscape, security risks can evolve quickly, and you need to maintain continuous monitoring of vendor risk to identify data breaches and other risks as they appear. 

The risk of a vendor-related data breach alone is enormous. Forty-four percent of significant data breaches are caused by a vendor, whether as a result of human error, malware, or stolen passwords. And a mere 15 percent of firms report having been notified by a vendor that a breach has occurred. 

So you may not be able to trust a vendor to keep you up to date on vendor risks. You need to rely on yourself to monitor for all kinds of risks in your vendor relationships.

Vendor Risks Take Many Forms

To put together a successful third-party risk management program, you need to understand the many forms that vendor risk can take. If a vendor is supplying services or technology that is central to your business, you could face an operational risk if those services are interrupted. For example, if a cyber attack shuts down an SaaS service your company relies on, business could grind to a halt until it is returned. You risk losing money for the hours or days you can’t operate as a result. How are your vendor’s cyber security protocols? 

Of course, data breaches and cyber attacks aren’t the only third-party risks your company could face. Your organization could suffer reputational damage if, for example, it’s discovered that one of your third-party vendors has poor environmental practices or a poor social justice record. You could face strategic risks if you and your vendors aren’t collaborating seamlessly toward a common goal. 

When vendors have a direct impact on your revenue, you could take a financial hit if they fail to hold up their contractual obligations. Supply chain issues, insolvency, and even staffing problems can all contribute to these kinds of risks. Sometimes, vendors may experience setbacks that impact both of you financially, like extreme weather events or disease outbreaks. Even vendor systems that are used to track your company’s sales could create security risks for your organization. 

Compliance risk is another biggie for many organizations operating under strict regulatory guidance. If a vendor doesn’t comply with applicable regulations, your company could be held just as responsible as if you’d broken the rules yourselves. In situations where regulatory requirements are a factor, it’s vital to not only assess a vendor’s compliance protocols prior to onboarding, but to monitor them with close oversight throughout the vendor relationship.

Third-party risk management can make or break your business, because it can be what protects you from that devastating data breach or regulatory nightmare — or not. With the right vendor risk management tools and strategies in place, you can make the most of your third-party relationships, and work together with your vendors to mitigate risks and meet common goals.

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5 Ways Digital Technologies Will Change the Field Service Industry https://www.smallbiztechnology.com/archive/2021/02/5-ways-digital-technologies-will-change-the-field-service-industry.html/ Thu, 18 Feb 2021 13:00:50 +0000 https://www.smallbiztechnology.com/?p=57945 The global pandemic has had a major influence on the way different industries operate. One sector that has seen major effects is the field service industry. Field service refers to services performed at a client site. With lockdowns imposed and a major focus on social distancing, the industry needed to make some changes to how […]

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The global pandemic has had a major influence on the way different industries operate. One sector that has seen major effects is the field service industry. Field service refers to services performed at a client site. With lockdowns imposed and a major focus on social distancing, the industry needed to make some changes to how they service clients. 

Many businesses do not want non-essential workers to visit their sites, while other businesses had to work remotely, leaving their sites closed to field workers. As a result, workers in the field industry have had to find solutions to service clients and to communicate with them while ensuring everyone’s health and safety. 

How Remote Work Affected Field Service Workers

For many workers in the field service industry, this situation moved them to virtual consultations and assistance. Consequently, video technology became a game-changing tool for businesses to overcome the challenge the pandemic brought about for service delivery. Business are increasingly implementing remote consulting and assistance to overcome any obstacles traditional service delivery faces. 

With this new change, it has become very important to have a highly experienced and skilled consultant as part of the field service team. Especially, when it comes to highly specialized products, such as customer relationship management solutions. For this, it is essential to have a trained and knowledgeable Salesforce consultant on the team. 

The Role of a Salesforce Consultant in the Field Service Industry

Firstly, field services can be complex, and even more so if it is done remotely. So, choosing the right Salesforce Field Service (FSL) consultant for successful Salesforce implementation can be tricky. 

The role of a Salesforce consultant is important in proper customization and optimization of the Salesforce platform as per a client’s needs. They are known for developing innovative solutions and can analyze how future changes can affect a business. 

Before we delve into the role that such a consultant plays, let’s consider the attributes the right candidate should have:

  • Excellent experience in the CRM implementation industry 
  • Experience in the functional areas of development
  • Consultant personality that fits with the internal team
  • Strong work ethic and self-motivated
  • Strong communication skills 

Now, let’s delve into the role a Salesforce consultant should play in a business’ operations to ensure success. 

  • Designing, implementing and maintaining databases

The main role of a consultant is to ensure that the business maintains its relationship with its clients. Therefore, a consultant will design, implement and maintain a business’ databases to effectively link the business with its customers. This process requires careful consideration and research to ensure the most effective outcomes. 

  • Assisting with strategic decision making

For any business to scale, it has to make the right decisions to take on changes in the CRM system. A skilled consultant will collaborate with a team at the strategic level. They will design implementation procedures that perfectly fit your business needs.

  • Creating and managing project plans

The Salesforce consultant will ensure great attention and consideration is given to the scope of the CRM project. This includes developing a project timeline and regularly communicating developments to stakeholders.

  • Deploying and training 

A Salesforce implementation consultant also has the responsibility to assist with the deployment of the CRM project in the most productive way. After this phase, the consultant will provide effective training to clients to ensure they know how it functions. 

  • Managing critical issues

A Salesforce functional consultant also assists with the managing of all the critical issues affecting the functioning of any business.

So, with a skilled Salesforce certified consultant leading a team, a business can achieve much success with new product implementation. However, with the many changes in the field services industry recently, it is also vital for businesses to consider how digital technologies will shape the industry in 2021. 

Five Ways Digital Technologies Will Change the Field Service Industry in 2021

Recently, the business world has changed significantly, thanks to the development of new technologies. This has also led to a major focus on customer experience, as consumers are constantly looking for more efficient and effective experiences. Fortunately, new and innovative digital technologies are consistently being developed. These innovations can help businesses to better understand and communicate with their target market to ensure better customer service. Let’s take a look at five ways digital technologies will shape the field services industry in the coming year.

1. Virtual Reality (VR)

With the focus on remote work, VR technology can assist teams to showcase new products to clients in a very realistic way. Additionally, training programs can also use VR technology, so workers can gain experience in a real-life environment. The health, aviation and education sectors are already using this technology for training purposes. 

2. Artificial Intelligence (AI)

Studies show that 54% of businesses report that their adoption of AI has boosted productivity. AI technology uses historical data to compare current behavior with past trends. Furthermore, predictive maintenance purposes can also use these types of assessments. With this, teams will be able to predict when their next scheduled appointment for field service will be. 

3. IoT technology

IoT uses a network to connect devices or objects. When teams correctly implement IoT, they can remotely access clients’ systems. 

4. Machine learning (ML) 

ML is a method used for data analysis that can automate analytical model building. Teams can use it to compile data, organize information and report trends. ML is ideal for making important decisions with minimal human intervention. 

5. Cloud services 

Cloud services offer improved productivity through its quick, multi-device self-service experience. Studies show that 90% of businesses already use some sort of cloud service. Teams can work remotely alongside clients by having access to important data. 

Digital technology transformation is fast reshaping the way the field service industry operates. And all of these are highly beneficial for both field service teams, consultants and clients. 

The Field Service Industry in 2021: Looking Ahead

Undoubtedly, the worldwide pandemic has had a major impact on all tech industries, including the field service sector. However, many companies in this industry have found clever ways to service clients. 

Altogether, with the help of a strong team and an experienced consultant, a business can reap the benefits of using field services both now and in the future. The consultant should have the right skills and knowledge to lead a team, to communicate effectively and to design and implement a CRM project successfully. 

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7 Steps to Building a Better Customer Service Strategy in 2021 https://www.smallbiztechnology.com/archive/2021/02/7-steps-to-building-a-better-customer-service-strategy-in-2021.html/ Tue, 16 Feb 2021 13:00:52 +0000 https://www.smallbiztechnology.com/?p=57876 The start of a new year is always a good time to set goals for the year ahead. If your small business is providing minimal customer service, now is a good time to adjust your customer support strategy to provide better service in 2021. How to build a better customer service strategy  Presently, ninety percent […]

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The start of a new year is always a good time to set goals for the year ahead. If your small business is providing minimal customer service, now is a good time to adjust your customer support strategy to provide better service in 2021.

How to build a better customer service strategy 

Presently, ninety percent of Americans say customer service factors into whether or not they choose to do business with a company. 

Knowing this information presents you with an opportunity to win new customers. Therefore, if the customer’s experience with your company outshines your competitor, you will gain a new customer.

Take your customer service from mediocre to crowd-pleasing with these seven steps.

1. Evaluate your current customer support process

For starters, you can’t improve something without first identifying shortcomings. Take the time to evaluate your current customer service strategy and identify weaknesses. 

  • Are calls and support tickets often bottlenecked? 
  • Is your help desk disjointed? 
  • Are agents flailing about to find answers to customer’s queries? 
  • How many new customers return? If the number is low, could it be that you are losing them because of poor customer service? 

2. Set goals

Now that you know where the problems lie, you can set goals to overcome them and improve your service. Be specific. Do you want:

 Don’t try to revamp everything all at once. Focus on a few priority goals that you can realistically accomplish within 12 months. You can roll out other upgrades at a later stage. 

3. Implement the right customer service software 

One of your priority goals should be to replace your old clunky customer service system with well-rounded CRM software. This single change will immediately up your game.

What to look for in customer relationship software:

  • Integration with your other business applications and ecommerce systems. 
  • User-friendly with a 360-degree view of the customer’s profile. All customer information, product purchases, and interactions should be in one easy-to-view place. 
  • A multi-channel system that is capable of centralizing communication from different platforms like email, calls, social media, text messaging and live chat. 
  • An efficient ticketing system for fast query resolution.

To help you find the right CRM system for your businesses, here’s a list of  the 13 best customer service software solutions of 2020.

4. Train help desk agents

All the best systems in the world won’t mean much if your agents are not properly trained. Just how much of an impact do customer service agents have on your business? Here’s what customers say: 

  • 68% of customers said the customer service representative was crucial to a positive service experience with a company.
  • 73% of customers say they fall in love with a brand and tend to remain loyal because of friendly customer service reps.

That’s how important your customer service team is to your business. So, invest in selecting the right staff and train help desk agents in company knowledge, product knowledge, communication skills, conflict resolution, and friendliness. They are on the frontline of your business and often the first point of contact for customers. 

5. Provide more digital channels 

Online shopping fared well in 2020. COVID quarantines pushed businesses to provide more digital contact options as customers struggled to access traditional channels like in-person assistance and overloaded call centers.

If you don’t already offer customer support via social media, live chats, and self-serve knowledge bases, it’s time to expand to more digital channels. Customers want the convenience of being able to contact a company through multiple channels, and most choose to do so online.

6. Continually analyze data 

When your customer service upgrade is complete and the results are delighted customers, take a moment to feel proud. However, that’s not where your job ends. Every good marketer will tell you that measuring and analyzing data is an important pillar of marketing. 

Continually analyzing data reveals a lot about where you’re succeeding and failing at customer processes. It also reveals insights into customer sentiment and preferences. 

You’ll be able to track customer retention rates. You’ll see patterns emerging from compliments, criticism or complaints. There’s a wealth of information you can glean from analytics to further enhance your customer service.

7. Reward high-value customers

Did you know that the number one reason customers stop using a company’s product or service is because they feel unappreciated? How can you turn that around? Offer your high-value customers rewards like an exclusive offer, a gift voucher for the birthday or other milestones, or discounted membership. Make them special and they’re likely to remain loyal to your brand. 

As the statistics show, customer service is often the differentiating factor between competing businesses. You can’t afford to let this area of your business just coast along. It’s time to make 2021 the year you level up your customer service. 

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Why Your Business Should Use Custom ERP Software https://www.smallbiztechnology.com/archive/2021/02/use-custom-erp-software.html/ Tue, 09 Feb 2021 08:00:12 +0000 https://www.smallbiztechnology.com/?p=57832 Enterprise resource planning (ERP) is crucial for any organization aiming to effectively manage assets, invoices, orders, procurement, and finances. With custom ERP software built according to industry-specific challenges, it is possible to boost staff productivity, streamline business processes, minimize human errors, and reduce costs. They are configured to support many departments. An ERP software system […]

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Enterprise resource planning (ERP) is crucial for any organization aiming to effectively manage assets, invoices, orders, procurement, and finances. With custom ERP software built according to industry-specific challenges, it is possible to boost staff productivity, streamline business processes, minimize human errors, and reduce costs.

They are configured to support many departments. An ERP software system can be employed by accountants, manufacturers, supply chain engineers, distributors, HR specialists, and other employees.

Since ERP software solutions provide many benefits, companies are increasingly using them in their operations.

According to Valuates Reports, worldwide enterprise ERP market size is anticipated to reach $60.23 billion by 2026, growing from $43.44 billion in 2020. Industry Research Co. estimates the ERP software market will generate $19.52 billion between 2020-2024.This is an increase at a CAGR of 9% during the indicated period.

In this article, we will consider the main benefits of ERP software. Let’s get started.

How does ERP software work?

It serves as a means for integrating employees, processes, and technologies across a company. ERP software solutions centralize data and support business operations.Then, ERP ensures that the information collected from different departments is unified, accurate, up-to-date, and complete.

As a result, specialists don’t have to use multiple systems or have multiple records. All users can create, store, and apply the same data to perform different tasks. Therefore, this automates processes like data validation, reporting, and financial management.

For instance, imagine an organization that builds computers by purchasing and assembling components from numerous suppliers. With custom ERP software, the company will effectively track requisitions and plan procurement.

Through data centralization, each computer part will be tracked from order to payment.Also, you can identify and search items by filters. Such as name, size, material, price, source, serial number, and vendor’s name. With ERP, it is also possible to analyze and control expenses. You can do this by visualizing data on dashboards and generating reports.

Reasons to integrate ERP software

According to a Panorama Consulting Group report, 64% of companies chose to integrate ERP to improve business performance. In other numbers, 57% of participants wanted to reduce working capita. 49% strove for simplified employee tasks.

Most of the surveyed institutions accomplished their objectives by using ERP software systems: 48% of respondents realized between 51-80% of their projected advantages, while 43% obtained 31-50% of forecasted benefits.

With ERP solutions, these organizations managed to:

  • ensure the availability of information

  • provide data reliability

  • increase process and operation integrity

  • boost productivity and efficiency

  • improve lead time and inventory levels

  • streamline decision-making

  • cut down operating, labor, and IT maintenance costs

  • standardize processes

  • increase visibility into operations

  • improve interactions with suppliers and customers

Now, let’s see in what business processes you can use ERP applications.

Where can you use custom ERP software?

An organization can develop ERP software for various processes. Such as, accounting, inventory management, and tracking business operations, including HRM and marketing.

You can create an ERP software system for:

  • asset monitoring

  • accounting, involving billing and invoicing

  • financial management

  • procurement planning

  • HRM

  • inventory and warehouse management

  • supply chain engineering

  • manufacturing scheduling

  • order and tax management

  • expense tracking

  • reporting and analytics

Additionally, you can integrate ERP software with a CRM system to do other things. For instance, automate data sharing, improve communication between departments, track turnover, view analytics, generate statistical reports on sales and expenditures. Read this article to explore the key advantages of using a CRM application.

Top 7 benefits of ERP software integration

1. Enhanced customer service

As customer, vendor, and partner data is centralized, specialists can focus on improving relationships with clients. Instead of maintaining numerous spreadsheets and searching for information. With finance management, process tracking, and analytics, companies enhance the quality of services. They do this by providing on-time delivery, faster responses, and order accuracy.

2. Facilitated reporting

By using an integrated database for all business processes, employees from different departments can access the required information. Thanks to a single source, a user stops using numerous spreadsheets to keep track of operations. For instance, when preparing a report, specialists don’t have to search data across multiple sources and verify it to accuracy.

3. Reduced costs

With custom ERP software, an organization doesn’t use various solutions for processes. For example, reporting, accounting, order processing, procurement and inventory management. As a result, a company can reduce costs by replacing systems that need a lot of maintenance, license acquisition, and sometimes team training on how to use each app.

Through ERP integration, you will boost employee productivity and optimize workflows. However, ERP software development requires investment, this will pay off in the future.

4. Data accuracy and error minimization

Data accuracy is among the main benefits of ERP software for businesses.  Inventory, purchases, financial, and other data are stored in different places. It may take a long time for employees to find it. Resource planning and accounting require a lot of effort. Especially when information is updated in one location and not updated in others.

In some cases, specialists are too busy to make changes in documents. In others, they simply don’t have access to the right systems. Resulting in errors and extra costs that you can prevent by integrating an ERP software system.

5. Automated accounting

ERP software solutions allow companies to automate the accounting of goods, materials, components, and sales. Having a single database is much easier than keeping hundreds of spreadsheets and paper documents.

You can add all the required formulas in an ERP application. As a result, employees don’t have to create them on their own for calculations, which can also result in human errors. With ERP software, you will improve accounting and relieve the time of specialists for more revenue-generating tasks.

6. Effective collaboration

Improved collaboration is among the most essential benefits of ERP software integration. Without enterprise resource planning, organizations find their teams confused. This is due to dispersed data, complex access, and the necessity to verify information accuracy.

ERP can include a variety of things. Specifically, accounting, point of sale, manufacturing, inventory, warehousing, orders, projects, and services. Using an ERP platform shared across departments, data from various sources is recorded in one location. It has automatic updates, activity logging, and role-based access control. When using it, you will not only boost efficiency but also employee satisfaction.

7. Optimized supply chain management

An ERP software system can be used for many purposes, including supply chain management. In addition, you can track the production and delivery of goods, minimizing bottlenecks and achieving transparency across departments.

Tailored to industry-specific needs, an ERP application can help improve demand forecasting, plan procurement and distribution. By tracking inventory and predicting supply, you can analyze stocks, reduce overages, and cut down expenses.

Learn how you can resolve supply chain challenges with cutting-edge custom logistics software development.

Custom ERP software development

At Arateg, we help our customers meet business-specific needs and increase revenue by using software solutions. One of our featured projects is ERP software development for Pintel, a worldwide clothing brand.

Pintel used to have dozens of spreadsheets for tracking products and materials. They were used to control the availability of goods and components, employees had to check multiple documents. However, because process were manual, they consumed a lot of time, resulting in extra costs and team efforts.

For the purpose of addressing these issues, Pintel turned to our software engineering company. Building an ERP software system, we automated accounting of materials, available products, manufacturing defects, and enabled sales tracking.

By using the embedded formulas, employees don’t have to make calculations themselves or create a single formula for each column in a spreadsheet. Thanks to this solution, Pintel raised efficiency and improved job satisfaction. In conclusion, with streamlined operations, now specialists can devote themselves to more important tasks.

Want to develop something similar? Contact Arateg software experts on their website for a free IT project consultation.

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Break Into YouTube: 10 First Steps for Small Businesses https://www.smallbiztechnology.com/archive/2021/02/break-into-youtube-10-first-steps-for-small-businesses.html/ Fri, 05 Feb 2021 10:00:12 +0000 https://www.smallbiztechnology.com/?p=57793 Second in traffic only to its parent, Google, YouTube remains the go-to search engine to find all things video. And that includes businesses.

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YouTube may have started as a novel idea, but it’s become an Internet backbone. Second in traffic only to its parent, Google, YouTube remains the go-to search engine to find all things video. And that includes businesses.

What does that mean for you as a startup or small company? Your presence on YouTube matters. In fact, it matters quite a bit from a marketing and sales perspective. According to the site’s own statistics, viewers collectively watch more than a billion video hours daily. These are people hungry for information about a variety of topics, including those related to your products, services, and industry.

To sate the appetite of watchers and seekers on YouTube, you’ll need more than a business-focused channel. You’ll also need a plan to attract eyes and potentially become a top performer in your niche. Fortunately, getting an initial promotional bump shouldn’t take more than a few months if you follow these strategies.

1. Stay brand-true.

When first-time visitors land on your YouTube channel and videos, they deserve a taste of your brand. Be sure that everything from your thumbnail logo to your Canva-created banner to your graphics are brand-consistent. Delivering an unmistakable brand concept from the get-go helps you appeal to your target audience. It also differentiates you in whatever categories you belong.

2. Budget for YouTube advertising.

It’s tempting to reduce costs by trying to beef up your views and subscribers organically, particularly if you’re bootstrapping a corporate venture. Nonetheless, don’t discount the value and ROI of YouTube ads. As AdOutreach’s Aleric Heck notes, you’re best served putting your budget towards the advertising itself as opposed to fancy equipment. He recommends simplifying your ad videography and putting your dollars into highly targeted YouTube ad campaigns. You’ll get a lift and make your budget stretch much further by investing in what can produce real results.

3. Develop a welcoming intro trailer.

Never miss an opportunity to make an impression on your viewers, right down to the intro trailer on your brand channel. The best trailers are short and sweet. They’re meant to educate the viewer on your company, giving a 30,000-foot viewpoint. Save the nitty-gritty stuff for your video content. Users only need a palate-pleasing taste of what you do from your trailer, not the full-fledged buffet.

4. Brainstorm simplified content based on customer FAQs.

You know the biggest questions your customers ask. “How does this work?” “Can I do this at home?” “Is this a good fit for my family’s needs?” Use those FAQs as springboards to create content for your initial videos. Don’t worry whether or not the topic seems too basic. A straightforward 30-second “how to” video shot with your smartphone could drive far more interest than a clever, but unnecessarily convoluted, commercial.

5. Lay out a content management calendar.

Ideally, you’ll want to populate your YouTube channel with as much video content as possible. But the reality is that you might find it hard to film some weeks. To ensure your videos drop on a regular basis, construct a content calendar. Then, shoot numerous videos ahead of time. For instance, you could take a Wednesday afternoon, film 10 videos, and call it a day. They’ll be ready for you to use (after a round of editing, of course.)

6. Remember all that SEO 101 stuff.

Guess what? SEO isn’t just for your website. It’s also vital to getting visitors to your YouTube channel. Tag your videos, use keyword-rich descriptions, enable transcriptions, and take advantage of any opportunities to construct unique content. Double check the way you name your videos, too. Each video needs to be keyword specific so bots and humans know how to categorize it.

7. Make your voice heard.

If you allow viewers to comment on your videos, set aside time every few days to respond to their feedback. This type of monitoring isn’t just good manners. It’s also a way to communicate with users. Even if someone writes a negative comment, answer it with compassion, humor, or—at the very least—professionalism. 

8. Remind viewers to become subscribers.

How many times have you enjoyed a YouTube video only to click out without subscribing to the channel? It happens frequently. Yet it doesn’t have to be inevitable. Instead of allowing users to just go on their merry way, remind them to subscribe with a YouTube card or other effective device. Asking for them to support your channel will boost subscription rates, which will in turn increase your brand authority.

9. Leverage the power of playlists. 

As you begin to amass plenty of videos, you’ll want to organize them into groups. Those groups are essentially playlists that viewers can use to navigate your channel. It’s not uncommon for viewers to watch every video in a playlist devoted to a special topic. Over time, you may want to rearrange your playlists to stay up with trends.

10. Link to your videos obsessively.

Want viewership to skyrocket? Here are two words to keep in mind: embed and spread. Embed videos on relevant pages throughout your website, such as within a blog post or on a product page. You may also want to embed your latest YouTube content in a MailChimp email as part of a messaging blast. In addition, plan to spread the word on all your social channels whenever you release another video.

Now’s not the time to get camera shy or think you need to go to filmmaking school to own a piece of the YouTube pie. Any small business can build a brand presence fast on YouTube. The sooner you hit “record,” the sooner you’ll reap the rewards.

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Computer Repair Issues You Could Face During the Pandemic https://www.smallbiztechnology.com/archive/2021/01/computer-repair-issues-you-could-face-during-the-pandemic.html/ Thu, 21 Jan 2021 10:00:27 +0000 https://www.smallbiztechnology.com/?p=57692 There are some technical things you should know if your computer should need a repair or upgrade during the pandemic. 

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Processor Upgrades or Computer Repair?

Upgrading your computer’s processor is not the fastest or cheapest way to improve its performance, but it can have dramatic results. You might be surprised by how a slow computer can turn into a powerhouse simply by using the right chip. There are some technical things you should know if your computer should need a repair or upgrade during the pandemic. 

Types of Computer Processors

Computer processing units (CPUs) are created on three levels based on performance and cost.

Budget processors

  • Run basic computer tasks with efficiency and cost-effectively. 
  • Handle most office programs, internet browsing, photo editing, and other general tasks. 
  • Similar performance to a mainstream model. 
  • More likely to be suitable for an older motherboard and slower memory.

Mainstream processors 

  • Larger and can accommodate 3D gaming, video editing, and other multimedia-intense applications. 
  • Uses more power and may have cores and caches, which are not suitable with older motherboards and memory. 
  • If you upgrade your entire system, you will see a performance boost.

Fastest processors

  • Used for gaming, intensive graphics, creating and editing professional videos, and statistical analysis, known as extreme or high-end.
  • Pay extra attention to the specification for compatible components if you are updating an existing PC or computer.
  • Uses more power and requires more memory as it is a high-end CPU.

Is it time to have your processor upgraded?

REASON 1: If your CPU is holding back your computers’ performance

To find out if your CPU is causing delays in your system, take a look at your CAM dashboard to monitor how much processing power your PC is using during gaming. 

If the number is close to 100% for a long time, you may not be able to repair your computer. In that case, it’s time to upgrade. 

Another indicator would be frame drops and stuttering during your gaming sessions.

REASON 2: Your computer needs a new motherboard

The motherboard is the most vital piece of the whole computer system because it holds your entire computer together. So, if you’re using an older motherboard model, you’re going to be stuck with older hardware as well. Not only does this include the CPU, but also the RAM, graphics card, and even accessories. 

Although older hardware typically works well for simple tasks, gamers will benefit from newer hardware. 

REASON 3: You’re building a new PC

You should always try to buy the latest, fastest, best CPU you can afford if you’re building a new PC. This not only makes your PC future-proof for many years, but it also means that you won’t have to worry about CPU problems. 

Don’t let a slow processor hold you back in the future when you can take care of it now!

New PC

Motherboard Issues

Motherboard

The motherboard is the backbone that connects all the components of a computer. None of the computer components (CPU, GPU, or hard drive) could interact without it. 

Therefore, a motherboard is one of the most important parts of a computer system.

It’s referred to as a motherboard because, like a mothership, it’s the foundation on which the whole computer operates. So, if there is no motherboard, there’s no PC.

Symptoms of motherboard problems

  • Nothing will display 
  • An error code appears
  • One or more beeps 
  • The device locks or freezes
  • The system takes too long to reset
  • A Windows blue screen of death occurs
  • One or more of the ports, expansion slots or memory modules malfunctions
  • Burn marks or burnt smell coming from the motherboard.

Since various components are located on the motherboard, numerous things can cause the problem.

Why motherboards fail

Some common reasons why a motherboard can stop working:

  • Ageing: The motherboard has a limited lifespan. If properly taken care of, some motherboards will last longer. But eventually they will fail after they have reached their useful lifespan, and you will need to replace them or get a new computer. 
  • Accidental drop: This can cause excessive shock to the components or cause damage to the circuits that can lead to failure of the motherboard. 
  • Dust in the device: When dust or debris accumulates in your system, the air circulation that keeps the device cool becomes blocked. When the fans spin, a computer intake draws this stuff in, which blocks the airflow and causes overheating in response. 
  • Smoke: In conjunction with dust, tar built up from cigarette smoke creates a sticky gooey material inside devices. It smells bad and is very difficult to remove. It can also cause the motherboard to overheat and become damaged. 
  • Power surges or unstable voltage: In an electric circuit, an electrical spike or surge is a short-lived burst of energy. This can be the product of power-hungry appliances such as refrigerators or air conditioners, wiring issues or power grid issues in your town, and even weather conditions like lightning. This sudden voltage change can damage your motherboard’s fragile circuits. However, to accommodate tiny power surges, most power supply units and motherboards can change their voltages. But if it’s a huge one, the motherboard and all the components attached can be fried. 
  • Overheating- This can happen if several operations are carried out together and the supply of power is continuous. Another factor could be due to changes in power supply or in one of the parts of the motherboard circuit. Fan clogging can also occur, such as having your laptop on your lap or on a soft surface can cover up intakes and exhaust fans causing your computer to heat up.

If you are having a problem with your computer, don’t hesitate to visit your PC repair shop for a computer repair.

Computer Memory (RAM) Problems

Computer memory

Random access memory (RAM) is a core part of computers, servers and just about every computerised piece of device. 

It stores the data that is used by the computer so that it can be easily accessed. The more programs run on your computer, the more memory you would require.  

The RAM serves as the intermediary between the CPU of your computer and the data stored on its hard drive so that the hardware-RAM is there to serve it up to you when you access the information, run programmes, and so on.

Symptoms of a RAM Problem

  • Random crashes: Your computer reboots unexpectedly or it crashes every time you attempt to install something new.
  • Blue screens:  Until you restart, a blue screen with white text flashes. 
  • Failing to boot or the Computer appears to start, but the screen stays blank: Your machine restarts unexpectedly or freezes occasionally when you are in the middle of something. Almost immediately upon opening the desktop, it will also reboot.
  • On-screen memory errors occur: You’re trying to reinstall your operating system, but you keep receiving error messages. For unexplained reasons, your attempts to install a new program repeatedly fail.
  • Blurred graphics
  • Crashing during activities using heavy memory, such as gaming, Photoshop, etc.

There are undoubtedly several issues that may cause the above problems, but defective RAM is an often-ignored root cause of problems. You are possibly facing a memory problem if you have one or a combination of the above problems. 

Get in touch with someone like computer repair Birmingham to find out the root cause of your problem.

Memory card

Causes of Memory Damage

  • Power surges 
  • Extreme heat. Different components can overheat, or heat from one component can cause damage to nearby parts.
  • Electrostatic discharge
  • Your memory module has some errors that went through quality control and degraded over time.
  • Overclocking any part of your computer incorrectly can cause damage in the form of excess heat.

Graphics Card (GPU) Glitches

Graphics card

When you turn on your screen, a graphics processing unit (GPU) creates the picture you see, whether it’s a plain Word document or a complex gaming experience.

Within most computing devices, a graphics card is a piece of computer hardware for displaying graphical data with high quality, color, image, and overall appearance. 

These chips can vary from simple integrated graphics that are part of the motherboard or processor to larger, more impressive expansion cards.

The better the graphics card, the smoother a picture. This is very important for gamers and video editors.

Symptoms of a Graphics Card Failure

Computer crashes

These crashes can range from a simple bluescreen to a freezing PC to random restarts and power-offs. 

Not every crash is triggered by the graphics card. The same kind of operation can be triggered by malware, a dying hard drive, and RAM issues. 

But your graphics card may be dying if you are facing screen glitches like seeing flickering or strange colors appearing on the screen. 

Driver crashes

The screen goes black for a few seconds. When it returns, you’ll be notified that the video drivers have crashed and had to be restarted. This will not crash your entire PC, but if it happens often, it can be disrupting.

Artifacting

A bad graphics card can result in strange objects all over your computer, similar to screen glitches. Excessive overclocking, heat and dust build-up can cause artifacts. This can be solved by a restart occasionally, but expect the problem to come back if you have a defective graphics card.

Black screens

You won’t see any graphic clues at all sometimes! A graphics card gone bad will simply decide not to show anything. 

Fan noise 

When you boot up the computer or software, you might hear what sounds like a small jet aircraft taking off within the PC. It could mean that the card is getting too hot if the fan on the card malfunctions. If you can’t get the fan to quiet down, it could be an indicator that there’s something wrong with it and your computer may need a repair.

Causes for Graphics Card Failure

Here are some reasons a Graphics card can die completely:

  • Incompatible graphics card installation
  • Moisture build-up on the card
  • GPU parts fail prematurely due to faulty manufacturing
  • Loading the graphics card on games with incompatible drivers for applications
  • Static overload as the graphics card is being installed
  • Overheating due to too much dirt or debris trapped on the cooling components
  • Overheating on the cooling fans caused by damaged or worn bearings

To avoid many of these issues, keep the graphics card clean and make sure the software drivers for the graphics card are up to date. For more info see driversupport.com

Why not upgrade the drivers first instead of waiting for your graphics card to die?

Power Supply Unit (PSU)

The power supply is a hardware component of a computer that supplies all other components with power. It turns the current from your wall outlet into a continuous form of power to the computer components that need it. It also controls overheating by regulating the voltage, which, depending on the power supply, can adjust automatically or manually. The power supply is vital hardware since the rest of the internal components do not work without it.

Symptoms of a Failing Power Supply

Before it causes damage to other hardware within the computer case, learning to spot the signs of a failing power supply will allow you to replace the failing component. Look for one or more of the following signs to be sure if you need a computer repair: 

  • Extra noise coming from the PC case. Strange noises may emit from the back of the computer case where the cord is located.
  • PC will not function, but your case fans will spin. This may also correspond with a blinking light on the front of the machine or an indicator on the back of the PSU. 
  • Random computer crashes. The computer will turn on for a few seconds, and then turn right back off. While this can be a power supply issue, it may also indicate motherboard malfunction.
  • Random blue screen crashes. The computer is on for a while, but while you’re playing a game or using another application, it turns off without warning. It may also display a blue screen of death.
  • Recurring failure of PC components
  • Smoke or a Burning Smell

Power supply unit

Why PSUs fail

Failures can be triggered by something you’ve done, but sometimes the unit simply gives up. Here are a few common factors of PSU failure:

  • Age: Most warranties last from 5-10 years, but your PSU’s life depends on how often you use your computer.
  • Dirt and debris
  • Brown-outs: deliberate or accidental voltage fall. These load reductions are often used in emergencies, such as during a heatwave where everyone needs their A/C. 
  • Electrical interference: lightning, power spikes, etc.
  • Overheating or ventilation failures

Overheating and lightning are the most common causes. If you’re a cigarette smoker, however, or the machine is in a dusty environment, rest assured that your PSU will need to be replaced sooner rather than later.

If you encounter any of the above symptoms, one of the explanations might be the problem with power supply units. However, this does not help you fully confirm that your PSU is indeed failing.

So, to find out, you should get in contact with your local computer repair service.

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6 Common Video Marketing Mistakes to Avoid https://www.smallbiztechnology.com/archive/2021/01/common-video-marketing-mistakes.html/ Mon, 11 Jan 2021 14:08:29 +0000 https://www.smallbiztechnology.com/?p=57626 All companies have an opportunity to use video marketing to connect with customers in a new way while utilizing social media algorithms.

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Video marketing is a burgeoning trend in the world of digital marketing. Companies of all sizes have an opportunity to use this medium to connect with customers in a whole new way while circumventing social media algorithms. Video marketing materials also have excellent reusability for more bandwidth with a smaller marketing budget. And these days, even something like an AI video editor, which will drastically help your video look far more professional than if you just used the default editor that comes on your computer, can fit into a modest production budget.

However, there’s no point in making a video just for the sake of it. Here are six common video marketing mistakes to avoid when exploring this opportunity.

Lack of Quality or Professionalism

One of the benefits of modern technology is that almost anyone can create a great looking piece of video content. However, it’s important not to make the mistake of sacrificing quality for simplicity.

Ensure that your video has the basic professional qualities: good lighting, decent sound, and decent editing. You can create great corporate promo video ads with pre-set templates and simple editing software. While businesses no longer have to spend thousands of dollars to create great videos, they should still look professionally made.

Lack of Brand Alignment

Every piece of content produced by your business should be in congruence with your brand. While hopping aboard viral trends is an effective way to expand your reach and build engagement, there’s no point in doing so if it doesn’t appeal to your target audience. Having a follower base of more than one million people doesn’t matter if none of them are interested in your products.

Ensure that each video you publish is in alignment with your brand. This approach will give you a better return on investment when creating video content.

Start by taking some time to understand your target demographic’s expectations from your brand. For example, Budweiser customers expect to see something comedic and engaging when they view a Budweiser ad. The advertisements are crafted to appeal to a specific demographic: men aged 45 and over that make less than $65,000 per year. Does this segmentation mean their video marketing doesn’t appeal to anyone else? No, but it makes it more likely that the content resonates with the people they’ve determined are most likely to consume their product.

Don’t be afraid to niche down and segment your larger customer base to create videos that appeal to subgroups as well. This exercise helps identify the potential for market expansion (as Budweiser has since attempted to do with Millennial-centric offerings). Outline the customer journey to determine how they learn about your product and how you can use a video to navigate them to a conversion.

Creating a Long Video

Long videos have a time and place in your business’ marketing plan. Video webinars and live information sessions are fantastic ways to connect with warm leads and mid-funnel prospects. However, long, drawn-out advertisements and clips aren’t practical for daily marketing efforts.

When creating a video advertisement, the quicker you can get your message across, the better. Facebook recommends videos of five to 15 seconds in length for in-stream ads and 15 seconds maximum for stand-alone promotional videos. Aim to cap your videos at 15 seconds when looking for shareability and audience reach. 

Considering the video length often leads to another question: how short is too short? If you’ve spent time scrolling through YouTube or other social media platforms, you’ve likely seen quick car advertisements that last under five seconds. These quick spots are relatively new.

The “Get a Load of Milk” campaign of 2009 revolutionized commercial length during an era where air time was still paid for in 15-second, 30-second, and 60-second segments. These ads were designed to span a mere five seconds, with eye-catching visuals and a clear, concise message. This allowed the Dairy Farmers of Canada marketing team to triple their number of video advertisements on television without tripling the cost.

There’s no clear answer for how short your video should be. Some companies may be capable of conveying an effective message in three seconds, while others need five. The key is finding the balance between duration and message quality.

Keep in mind that longer one-minute videos are a great way to showcase visually compelling product profiles and behind-the-scenes looks at your business. However, it can be a fine line between an exciting video and an infomercial. Walk that line carefully. 

Convoluting the Messaging

Keep your messaging short and precise. Know what you’re trying to convey in the limited time available, and say it clearly. Many businesses will erroneously try to pack too much information into one clip. This approach leads to information overload and leaves viewers feeling confused and overwhelmed. 

Keep in mind that a piece of video content will rarely lead to a sales conversion; they’re meant to build awareness and attract people into the sales funnel. Create a quick video that makes people want to learn more, then provide information in a more appropriate setting, such as a webinar or landing page.

Forgetting the CTA

Don’t forget to tell your audience what to do at the end of the video; otherwise, the next clip will load, and you’ll be lost in the noise. A CTA (call to action) closes the clip and tells viewers what they should do next. 

The CTA could invite them to “buy now” or “click to learn more” or “follow us on Instagram.” The message ultimately depends on your goals with the content. The important part is clarifying and communicating that goal effectively at the end of your video. Remember to make the action as simple as possible. Include a live link or button to take your viewers to the goal destination.

Not Adding a Hook

Finally, don’t forget to add a hook at the start of your video. You have two seconds to stop someone from scrolling and convince them that you’re worthy of their time. A hook could be a visually compelling opening or thumbnail or a brief preview of what’s to come later in the video. Think of this as your live-action headline. 

Learn from the mistakes of other companies who have forayed into video marketing. Avoiding these mistakes will save your business time and money.

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Bleisure: The Rising Popularity oof Blending Work and Leisure Travel https://www.smallbiztechnology.com/archive/2020/02/blending-work-leisure-travel-bleisure.html/ Wed, 12 Feb 2020 21:05:13 +0000 https://www.smallbiztechnology.com/?p=55211 You can finally stop worrying about whether you have achieved the perfect work-life balance. According to the third annual State of Business Travel survey, by National Car Rental, 67% of respondents try to keep their work and personal lives separate, but 65% don’t think that goal is attainable. More than 50% of participants admit to […]

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You can finally stop worrying about whether you have achieved the perfect work-life balance.

According to the third annual State of Business Travel survey, by National Car Rental, 67% of respondents try to keep their work and personal lives separate, but 65% don’t think that goal is attainable. More than 50% of participants admit to blending work and personal life.

You’re probably familiar with the typical ways we blend our work and personal lives, such as answering emails and taking work calls after working hours. That’s pretty much every day for me!

I’ve partnered with National Car Rental to share some interesting findings from the survey and new trends of work and leisure travel. You can rent tents as well from Comfort Teltudlejning.

Bleisure Travel

As someone who travels often for speaking engagements, I found it interesting to learn that the blending of business and leisure travel (a.k.a. “bleisure”) continues to increase in popularity. Here are some stats:

  • Most business travelers (81%) blend business and leisure travel in one way or another, such as incorporating leisure activities into business travel (61%), extending business travel into leisure trips (41%) and booking a vacation around a business trip (33%).
  • Millennials (86%) are more likely to have done bleisure travel than Gen Xers (76%) and baby boomers (73%).
  • The majority of bleisure travelers believe business travel contributes to their career success (86% vs. 69% of non-bleisure travelers) and helps them build key relationships they otherwise couldn’t without business travel (81% vs. 73%).

As a member of Generation X, I have done my share of bleisure travel. When I went to Aruba for a speaking engagement, I definitely stayed for a few days of R&R. Wouldn’t you?

Ground Transportation and Technology Use in Bleisure

The survey also found that business travelers use a variety of ground transportation options, just like this cross dock service

According to National’s survey, 9 Seater Hire cars are the top choice for getting around the city (78%) and going to business meetings (72%), while ridesharing is most often used to get to restaurants and bars (68%). Rideshares and taxis are used equally to get to and from the airport (70%).

Bleisure is made possible, in large part, by technology. In fact, 90% of survey participants chose brands that offer tech tools that improve the travel experience. And 90% of bleisure travelers perceive connected cars as useful for business travel. National Car Rental, who commissioned the survey, offers an award-winning mobile app that provides business travelers with a single point of contact to manage all aspects of their trip. In addition, National’s website was recently ranked No. 1 in customer satisfaction for ease of navigation, overall appearance, range of services/activities, clarity of information provided and page-load speed.

Visit National’s website to learn more about bleisure and to check out the in-depth results from the 2020 State of Business Travel Survey.

Don’t forget to sign up for the Emerald Club, National’s loyalty program that offers the choice, convenience and time savings of counter bypass, as well as choice of rewards.

Disclosure: This post is sponsored by National Car Rental. All thoughts and opinions are my own.

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20 Motivational Quotes from Technology Leaders https://www.smallbiztechnology.com/archive/2019/10/20-motivational-quotes-from-technology-leaders.html/ Fri, 11 Oct 2019 12:00:42 +0000 https://www.smallbiztechnology.com/?p=54442 There’s no one better to learn from than leaders who have been there and done that — and these tech leaders fit the bill.

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The business world can be challenging, fast-moving, and demotivating. And it’s all too common for entrepreneurs to feel burned out and stressed because of it. In fact, 25% of entrepreneurs report being moderately burned out, and burnout can lead to less-than-optimal business results. When you’re feeling particularly uninspired, take the time to figure out what gets you excited and inspired again. Maybe it’s seeing a motivational speaker. Maybe it’s taking a short vacation. Or maybe you need to scroll through some motivational quotes from your favorite technology leaders. 

What do business leaders say to help keep themselves motivated?

Innovation

“You can’t have everything you want, but you can have the things that really matter to you.”
Marissa Mayer, cofounder of Lumi Labs and former president and CEO of Yahoo!

“If you’re offered a seat on a rocket ship, don’t ask what seat.”
Sheryl Sandberg, COO of Facebook and CEO of Leanin.org

“If you don’t innovate fast, disrupt your industry, disrupt yourself, you’ll be left behind.”
John Chambers, chairman emeritus of Cisco and CEO of JC2 Ventures

“We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.”
Larry Page, co-founder of Google

Focus on People

“Customers should be number one, employees number two, and then only your shareholders come at number three.”
Jack Ma, co-founder and former executive chair of Alibaba Group

“Transparency within your organization is the difference between having a business that’s simply running, and having one that’s moving in one direction.”
Michael Riedijk, CEO of PageFreezer Software and director of West Coast Ventures and Lucent BioSciences

“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”
Jeff Bezos, founder, CEO, and president of Amazon

“It’s very difficult to design something for someone if you have no empathy.”
Stewart Butterfield, co-founder of Flickr and Slack

Skills

“Engineering is the closest thing to magic that exists in the world.”
Elon Musk, founder of SpaceX, co-founder of Tesla, and co-founder of PayPal 

“Our industry does not respect tradition — it only respects innovation.”
Satya Nadella, CEO of Microsoft

“For me, it matters that we drive technology as an equalizing force, as an enabler for everyone around the world.”
Sundar Pichai, CEO of Google

“Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.”
Reed Hastings, co-founder, chairman, and CEO of Netflix

Personal Development

“Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that.”
Tim Cook, CEO of Apple

“You don’t have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream.”
Michael Dell, founder and CEO of Dell Technologies

“Desperation sometimes drives innovation.”
Dara Khosrowshahi, CEO of Uber

Trends and Tips

“Make every detail perfect and limit the number of details to perfect.”
Jack Dorsey, co-founder and CEO of Twitter

“One way to understand human progress is to look at how technology has made products and services — once reserved for the elite — progressively more accessible and affordable.”
Dan Schulman, president and CEO of PayPal and chairman of Symantec

“Growth and comfort do not coexist.”
Ginni Rometty, president, chair and CEO of IBM

“Do you feel good in your role? If yes, that’s the perfect time for you to experiment with something new, to get out of your comfort zone.”
Pierre Nanterme, former chairman and CEO of Accenture

“I have not failed. I’ve just found 10,000 ways that won’t work.”
Thomas Edison, inventor 

Beat the business blues by keeping these motivational quotes close by.

There’s no one better to learn from than leaders who have been there and done that. Motivational quotes mean more when the source is someone who’s gone through the frustrations we experience and come out the other side.

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HP OfficeJet Pro New Line of Printers Designed for Small Offices and Mobile Productivity https://www.smallbiztechnology.com/archive/2019/03/hp-officejet-pro-new-line-of-printers-designed-for-small-offices-and-mobile-productivity.html/ Tue, 12 Mar 2019 13:30:10 +0000 https://www.smallbiztechnology.com/?p=54046 HP launched a new line of OfficeJet Pro printers and commercial copiers, specifically designed for growing businesses. These printers are fast, look great in your office and are built for mobile productivity, but if your office doesn’t have the expertise or time to be printing for your business’ needs, then you can go to MyCreativeShop […]

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HP launched a new line of OfficeJet Pro printers and commercial copiers, specifically designed for growing businesses.

These printers are fast, look great in your office and are built for mobile productivity, but if your office doesn’t have the expertise or time to be printing for your business’ needs, then you can go to MyCreativeShop for their help.

HP’s engineered these printers for mobile professionals who use their “smart phones” as their tools of choice.

In partnership with HP,  I had the chance to review one of the printers and give you my first hand thoughts.

One of the first things you’ll want to do is connect the printer to your network, and HP’s made this easy, visit 123.hp.com/setup 5055 for more information on printers and support.

The setup software on my computer found the printer and walked me through a series of steps, automatically finding the printer and connecting it to my network.

What I was most excited to try out was HP’s Smart Tasks.  These are user customizable tasks you can setup to have your printer do routine tasks for you. Check out these Ekocycle 3D printers that can be very useful on your business.

You can setup tasks that customize email (to email documents), save (saving documents to various online services like Dropbox, Google Drive, Quickbooks and others) and scanning your documents.

These Smart Tasks, Top Class Printing has, enable you to take repetitive tasks such as expense report filing or anything else you do, and let the printer do these tasks for you with the touch of one button. HP’s printer works seamlessly with the HP Smart App, so you can control many features from your phone or computer.

With it’s availability of multiple colors is looks great in your office. You won’t have to hide it on the bookshelf.

Ink is an important part of your printing experience and it’s a pain to realize that your out of ink, when you’re in the middle of an important print job and there’s no printer in your office. HP Instant Ink is available for this printer.  With Instant Ink you pay a monthly for, for a predetermined amount of ink you’ll use per month. As the ink runs low in your printer, it communicates to HP and your ink is delivered to your home or office.

Overall, HP’s new line of OfficeJet printers are powerful, smart, and fast. If color is important for your brand and you want the flexibility of doing as much work as you can with your phone, consider these new printers.

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Get Smart About Your Intellectual Property https://www.smallbiztechnology.com/archive/2019/02/get-smart-about-your-intellectual-property.html/ Mon, 25 Feb 2019 21:38:25 +0000 https://www.smallbiztechnology.com/?p=53975 Intellectual property (IP) refers to patent, trademarks and copyrights.  Simply put, patents protect inventions.  Trademarks protect brands and copyrights protect written works. Patents, trademarks and copyrights are extremely valuable.  What one can do with real property, one can do with intellectual property.  This means you can license, sell, assign and will your intellectual property to […]

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Intellectual property (IP) refers to patent, trademarks and copyrights.  Simply put, patents protect inventions.  Trademarks protect brands and copyrights protect written works. Patents, trademarks and copyrights are extremely valuable.  What one can do with real property, one can do with intellectual property.  This means you can license, sell, assign and will your intellectual property to others. That’s right! You can get paid for your patent, trademark or copyright!

If you are an inventor or entrepreneur, you have some type of intellectual property.  Are you taking the proper steps to ensure it is protected?  First, it is critical to identify your intellectual property.

Should you patent your invention?

If you’ve invented the next best thing, it is necessary to determine if your invention is patentable.  To be patentable, the law requires that your invention be useful and solve a problem, the invention needs to be new or novel and the invention needs to be non-obvious or the differences between the subject matter sought to be patented and the prior art are such that the subject matter as a whole would not have been obvious at the time the invention was made to a person having ordinary skill in the art to which said subject matter pertains.

Conduct a prior art search to review existing patents, published patent applications and other published documentation to determine if your invention is novel and non-obvious.  Doing your search prior to consulting with a patent attorney allows you the advantage of discussing the prior art during your initial meeting.  Although there is no duty to conduct a search, a business transaction law firm can conduct a thorough search to determine if the invention is patentable.  A comprehensive search can help to identify potential licensees and help you to identify patentable features of the invention prior to filing a patent application.  The search will determine if you invest in filing a patent application, marketing or manufacturing your invention.

Should you trademark your brand name?

A trademark is a brand name.  Trademarks include words, names, symbols, shapes, color or sound used or intended to be used to indicate the source of goods or services.

Before applying for a trademark, take a look at your brand to determine its strengths and weaknesses.  First, conduct a search online and using the USPTO website to determine if other marks exist that may cause confusion to the source of your goods or services.  If your search results show that several others are using the mark, you can change the name of your goods or services prior to releasing them.  Imagine labeling 1000 widgets only to learn that you are infringing on a third party’s trademark!  It is cost effective to launch a brand that is strong.  The search will help you to feel confident that your mark is not likely to cause confusion with others and the search may help you to determine if you are the senior user of the mark. Even if you have already launched your brand, it is not too late to begin the federal trademark process. Trademark law affords the first user of a mark trademark protection.  Thus, even if a third party files an application prior to you, you may be able to cancel their mark or oppose their application if you can prove that you used the mark first.  Every mark is not registerable at the USPTO.  Seek the help of an experienced trademark attorney to help you to outline a strategy for your brands.

Should you copyright your written works?

Copyrights protect your original works of authorship such as literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.  Copyright protection exists as soon as you “put the pen to paper.”  Although registration is not required, if you need to pursue litigation due to infringement, it is required that your work be registered at the Library of Congress.  Also, registration may afford you statutory damages and attorney’s fees in successful litigation.  Registrations of works within five years of publication is considered prima facie evidence in a court of law.

Everything begins with an idea. Maybe you have the next best idea! Be sure to protect all aspects of your idea to take advantage of your intellectual property rights. It’s better to be proactive than reactive.  Take the time to schedule a consultation to ensure you fully understand all of your options.

Authored by:

Andrea H. Evans, Esq. is the Principal of The Law Firm of Andrea Hence Evans, LLC, an intellectual property law firm.  Attorney Evans career path is unique since she worked at the United States Patent and Trademark Office (USPTO) for approximately 5 years as both a Patent Examiner and a Trademark Examining attorney after graduating from law school.  She is a member of the Texas bar.  She is also a registered Patent Attorney.  She is a member of the US Supreme Court Bar.  The Firm currently represents independent inventors, entrepreneurs, small, medium, and Fortune 100 clients in multiple states and multiple countries with patent, trademark and copyright issues. She is the author of the best selling book, All About Inventing: Everything You Need to Know About Patents From a Former USPTO Patent Examiner & Patent Attorney.

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The Newest Millennial Craze: Bleisure https://www.smallbiztechnology.com/archive/2019/02/newest-millennial-craze-bleisure.html/ Fri, 22 Feb 2019 11:00:05 +0000 https://www.smallbiztechnology.com/?p=53954 Millennials are known for their creative practices of turning basic food into coveted brunch menu items and building careers out of a love for social media. So, it’s not shocking they’ve figured out how to turn a work trip into a personal vacation. And the cherry on top – they do it without overspending on […]

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Millennials are known for their creative practices of turning basic food into coveted brunch menu items and building careers out of a love for social media. So, it’s not shocking they’ve figured out how to turn a work trip into a personal vacation. And the cherry on top – they do it without overspending on travel. With so many businesses trying to figure out how to reach the millennial generation, travel companies might be in luck.

Bleisure is the New Way to Travel

National Car Rental released its second annual State of Business Travel Survey earlier this month, which examines the behaviors, emotions, and perceptions of frequent business travelers. And the results are clear: bleisure is the new way to travel.

Business + leisure, also known as bleisure, is the perfect mix of forced travel and needed time off.

So, how did gen z get their name? Many would think that naming a generation started with the oldest living generation and worked its way down. In actuality, the name game began with the Baby Boomers. It all started when the Census Bureau referred to the years between 1946 and 1964 as the Baby Boom, when birthrates went up from approximately 3 million a year to over 4 million a year. As the members of this generation became adults and thus consumers, marketers found great success in marketing their products and services to the so-called Baby Boomers. When it came to the name, Boomers never seemed to balk at it and indeed wore it with a badge of honor.

It’s actually quite efficient – take your work trip, and then stay a few extra days to enjoy the local attractions and meet up with friends you haven’t seen in a while. According to National’s survey:

  • 49% percent of millennial business travelers say that saving money on their vacation is a major reason to extend their business travel into a leisure trip.
  • Only 34% of non-millennials would an extend a business trip for the money-saving benefits.
  • This trend is becoming so popular that 50% of millennials are now booking a personal trip around a business trip, and
  • 76% of millennials are significantly more inclined than older generations to travel for business if they have the option to extend their stay.

Bleisure travel is not the only discrepancy between millennials and other generations. Millennials are more likely to bring their spouse along (33 percent) and share photos of their trip online social media (72 percent) compared to Gen Xers and baby boomers.

Better Work/Life Balance through Bleisure

“National’s new research shows that workers in general, and millennials in particular, are increasingly blending business travel with leisure activities, with nearly a third citing their desire to explore specific destinations as the number one reason to do so,” said Frank Thurman, vice president of marketing for National Car Rental. “And business travelers of all ages clearly believe that bleisure travel helps them maintain a healthier work/life balance.”

Regardless of generation, people who partake in bleisure travel are much more likely to be satisfied with their quality of life, as well as their work/life balance, compared to non-bleisure travelers. And this makes sense – if you’re already going to be out of the office, and your plane ticket is paid for, why not utilize your time and stay the weekend?

The Right Technology Makes Traveling More Seamless

Gadgets and apps can be helpful in all areas of life, and that includes during business trips. Traveling requires easy access to technology to ensure a smooth experience and staying connected, especially for work. Ninety-three percent of travelers prefer travel brands with technology that simplifies their trip. Business travelers use an average of 3.1 travel apps when they travel for business.

Not surprisingly, millennials are more likely than Gen Xers and Baby Boomers to always choose travel brands based on the technology they offer. These stats prove that travel brands need to stay ahead of the curve to appeal to millennials who are using them for business travel.

Disclosure: This post is sponsored National Car Rental, but all thoughts and opinions are my own.

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The Original Soupman https://www.smallbiztechnology.com/archive/2019/02/the-original-soupman.html/ Thu, 21 Feb 2019 11:00:25 +0000 https://www.smallbiztechnology.com/?p=53910 If you’re familiar with Seinfeld, you probably know the Soup Nazi and his famous saying “No soup for you.” But, did you know that you can actually enjoy the same soup that New Yorkers lined up for in droves in that epic Seinfeld episode? You can. The product is called The Original Soupman and it […]

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If you’re familiar with Seinfeld, you probably know the Soup Nazi and his famous saying “No soup for you.” But, did you know that you can actually enjoy the same soup that New Yorkers lined up for in droves in that epic Seinfeld episode?

You can. The product is called The Original Soupman and it can be found in grocery stores around the country.

Who is The Soupman?

The Original Soupman is run by Joe Hagan. He’s a former stockbroker who was introduced to the company, which was called Soup Kitchen International, several years ago. He and a group of investors bought the company when it was in bankruptcy with the goal of bringing it to the masses. What drove him to the company was the fact that they had brand recognition that was valued at about $300 million according to a Goldman Sachs reports. Along with the brand recognition, Hagan also loved the flavors of the soups.

Taking the Advice of a 90-year-old grandmother

Unfortunately, at the time Hagan invested in The Original Soupman, the business was not doing well. So, he took on the advice of his hardworking grandmother: “When you need something done right, you just have to do it yourself sometimes.”

The Original Marketing Plan

That was his impetus to turn The Original Soupman into more than just an iconic brand. He wanted an iconic company. The branding came from the Seinfeld episode and the actor Larry Thomas, who is known around the world for saying, “No soup for you.” The original marketing idea of the company was to send Thomas around the country to grocery stores to take pictures with customers and to sell them soup. But, this was where the plan ended. Once Thomas left, the company never followed through and sent more soup.

The New Marketing Plan

With Hagan at the helm, the marketing plan changed. Now, The Original Soupman is on social media and has a few short videos on YouTube. He also had his marketing team look at data and they found that stores that stocked their soup had extremely high repeat purchases numbers. People clearly liked the soup and they wanted to buy it, but not enough grocery stores had it on their shelves.

Using the TV bump

Despite the iconic brand and the TV recognition, the product wasn’t selling. This teaches us that the TV bump isn’t always enough to keep a company going. To build a sustainable business, data is important. If your business does get a bump from TV or a retweet from a celebrity, you’ve got to run with it and work hard to keep the bump going.

Sustainable businesses rely on numbers.

Running a food company isn’t a one-size-fits-all job. But, new companies need capital expenditure and cash flow. If you are just beginning, you have to start from the bottom – the lowest hanging fruit. The Original Soupman had too many things going and it got away from them, which is why the company entered bankruptcy. Instead, it is important to take digestible bites to get the company growing.

Because being a local company was important to Hagan, he made some changes to bring it back to New York. The soup is made fresh in The Bronx and is shipped to the kiosk in Times Square. Hagan describes the product as moving in concentric circles in New York City – it’s made, packed, and shipped from a plant and distribution facility that the company owns.

Hagan believes it is important to own the process because of quality control. By being in control of the product, the company can make changes and test those changes at a moment’s notice. And, they’ve done it. The Original Soupman was on the menu in New York Public Schools, but the product hadn’t been ordered in some time. So, Hagan asked the school system if they could get back in, since they were still registered as vendors. The school system asked for a change in the product, the plant made the change, and the soup returned to the schools. The product was changed and tested in less than 24 hours.

When you have the opportunity to get a product into a place like a public school district, you do what you can to make it happen. Hagan not only had the plant made the quick change to the product, but he also bought stock to be sure the company had money to fund this project. The soup has been on the menu daily in the schools since January 2018.

Advice to Entrepreneurs

Even though Hagan believes strongly in The Original Soupman owning the whole stack, he understands that it’s not the case for all companies. His advice to entrepreneurs:

“Different situations dictate different things.”  

Some companies benefit from owning the whole process, while others benefit from outsourcing. Hagan has investors who provide capital that allows The Original Soupman to make investments in production facilities. If you don’t have the capital, then you choose to outsource.

Hagan also offers other advice to entrepreneurs:

  1. Surround yourself with smart people.
  2. Don’t try to micromanage.
  3. Ask questions.
  4. Play to your employees’ strengths.
  5. Know your weaknesses.
  6. It’s all about the team, so have a good team around you.

He believes so strongly in having a good team that he’s changed the tag line for The Original Soupman. Instead of “No soup for you!” it’s now “SOUP FOR ALL!”

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Passionate About Process? G Suite May Be Your Soulmate https://www.smallbiztechnology.com/archive/2019/02/passionate-process-g-suite-soulmate.html/ Fri, 15 Feb 2019 11:00:05 +0000 https://www.smallbiztechnology.com/?p=53893 Ramon Ray sat down with Edward Tull of JB Goodwin Realtors to dish about his love of Google’s G Suite and how it’s revolutionizing the way Realtors do business. Edward is the Director of Technology and Process Management at JB Goodwin. He started as a realtor with JB Goodwin back in 2008. Since then, his […]

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Ramon Ray sat down with Edward Tull of JB Goodwin Realtors to dish about his love of Google’s G Suite and how it’s revolutionizing the way Realtors do business. Edward is the Director of Technology and Process Management at JB Goodwin. He started as a realtor with JB Goodwin back in 2008. Since then, his role has evolved. Edward now helps the company improve processes and he reviews and implements tools. This role suits him because as he puts it, he’s “passionate about process”.

JB Goodwin operates in the greater Austin area and San Antonio with 6 offices, 750 agents, 50 executive, and administrative employees. They do both commercial and residential real estate.

In the Beginning

Jb Goodwin operated by sending emails back and forth email. They had a website with a resource cloud where they stored some files and there was a calendar that everyone could view, but not contribute to. “The organization just wasn’t there,” Edward mentioned, “in the beginning, it wasn’t even searchable.” He admits that this resulted in limited collaboration between the agents or the managers.

“Communication was carried out over phone calls, email, or physically driving to different locations to hold meetings.”

Something had to give.

Making Moves

JB Goodwin first moved over to a hybrid system- Microsoft 365 and IMAP email. With 365 “we now had backup, central management, collaboration among the management team such as shared calendars, some shared documents, there was a lot of value to that and we saw that value.” But, Edward continued, “the agents weren’t able to access that and we often had to create separate calendars and they weren’t able to be shared, there was no synching.”

They were moving in the right direction but weren’t quite there yet.

So, Edward starting reviewing Microsoft 365 and G Suite–the two big names that companies, who aren’t building their own in-house, typically consider. “There are a lot of similarities between the two and there were also some glaring differences and that’s sort of what made up our mind,” noted Edward.

Why G Suite?

“Everyone is already used to using it. You can plug outlook in. It’s easy to use. We wanted to have an easy migration” and they didn’t want to make changes that were going to disrupt business.

With the Google Cloud platform and Google Data Studio, Edward saw immense value. It was easy to set their management team up on Google Shared Docs, in fact, most of them had already been using it in some form or another. So the transition actually “sped them up day one” said Edward.

Google Data Studio

Edward said this versatile tool gives their management team the ability to ask any database almost any question. It allows you to customize spreadsheets and reports. You can simply drag and drop filters and search bars. Edward shared that he had an administrative team member approach him, frustrated, with all of the reports she was dealing with.

“In 5 mins I gave her a custom report out of 3 different reports, pulled the info she needed, cut out 20-30 emails she sent a week.”

By doing this, the team member gained back valuable man hours, increased productivity and saved time.

Rocking in Real Estate

While G Suite is a great tool for any small business, it’s especially effective in real estate.  Other businesses record business as it closes but, “were recording business as it’s written. What’s under contract, how much, address, by region, by office, by company, transaction type.” Then, they can pull so much info from that database at any time. It’s 100% customizable. Edward adds that “you don’t have to be someone who nerds out on Google Cloud Platforms.” You can start simply with a spreadsheet. A lot of companies could start using G Suite very easily.

All About Automation

Ramon asked Edward what advice he would give small businesses looking to grow.

His answer:
“Automation is key.

He emphasized that automation is especially important for agents and independent contractors. Their agents don’t have time to do it all.  G Suite is able to be connected to CRM. Connect agent databases to other marketing tools like mail marketing. Facebook. They’re able to tie in build audiences on their databases. They get insights into their database, like who’s ready to buy or sell. They can also tie databases into predictive analytics—who’s likely to buy or sell or who’s likely to downsize or upsize.

“Agents focus on communication, physically being in front of people, handwritten notes. Automation allows them to be in front of their clients on social media, email, postcard mailers.” Edward remarked that they subscribe to the principle of the 7 touches. “Every 30 or 60 days you’re in front of the client 7 times.” G Suite allows agents to blend in-person touches and automated touches. It empowers the agents to get out there and make connections and follow up via technology.

G Suite is easy to use and businesses can start small, focusing on some goals and frustrations that they’re having. It also scales really well and can grow with your business. Edward pointed out that “people will start with G Suite just for email and don’t even realized the capabilities that they’re actually paying for. You have to be tech hopeful–have the willingness to learn.”

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Why Smart Companies are Integrating Everything https://www.smallbiztechnology.com/archive/2019/02/why-smart-companies-are-integrating-everything.html/ Thu, 07 Feb 2019 22:14:27 +0000 https://www.smallbiztechnology.com/?p=53866 Many smaller businesses (and even larger ones) are caught up in a minefield of information silos.  Recently I counted 9 different applications we’re using in our company. Yes, NINE! And none of them were integrating with one another. Too Many Tools! These are great tools and include – Buffer, LeadPages, Quickbooks. Zoho, Google Docs, Wix, […]

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Many smaller businesses (and even larger ones) are caught up in a minefield of information silos.  Recently I counted 9 different applications we’re using in our company. Yes, NINE! And none of them were integrating with one another.

Too Many Tools!

These are great tools and include – Buffer, LeadPages, Quickbooks. Zoho, Google Docs, Wix, Infusionsoft (now Keap), Stripe and TypeForm. But this also means 9 different payments, 9 different logins, 9 different systems to learn. This all means that the information is stored in 9 different databases.

Customers who pay, tracked via Quickbooks (or Freshbooks or another tool) can’t be properly marketed too through a sales tool like Zoho CRM (or Salesforce SMB Essentials or Keap).

Campaigns launched in Infusionsoft (or Hubspot or Salesforce or Wix CRM) work well but one can’t see in a unified fashion the financial side if the payments are received in another system.

Integrating Into 1 Solution

At Zoho Day, held at the end of January 2019, Sridhar Vembu, CEO and Founder of Zoho stressed the importance of one database to better serve customers.

In the past, Zoho has had a growing list of 40+ different tools for its customers, but with the launch of Zoho One, enabling one database and set of tools for marketing, financial and collaboration, Sridhar stressed the importance businesses having integrated applications.

Does this mean that services such as TypeForm, which specializes in feature-rich forms are going away? NO.

But this does mean that more and more companies, providing “point” solutions will be enabling more services to their core platforms. For example, Wix has been known as just a website creation company, but, it’s quickly moved into CRM and finance with Wix Ascend.

If you’re using a “point” solution and LOVE IT – keep it for now. Don’t rip it out and cause disruption in your business. However, test and see what parts of your business you can start to migrate to more unified solutions. You’ll see many companies increasingly making it easier to integrate your core finance, marketing and collaboration functions.

An integrated solution means you can get ONE view of the customer and your company’s overall operations and finances.

At ZohoDay we learned much more than the “speeds and feeds” of Zoho’s suite of applications but we also were refreshed about the culture of Zoho and what it’s all about. Sridhar’s opening presentation focused on two important things – educating young professionals without the need to go to college and why startups can thrive without going public and/or VC funding.

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Good Careers Don’t Need College Says Zoho CEO https://www.smallbiztechnology.com/archive/2019/02/good-careers-dont-need-college-says-zoho-ceo.html/ Wed, 06 Feb 2019 12:43:10 +0000 https://www.smallbiztechnology.com/?p=53828 So many young people think they MUST go to college after high school. But to be successful, young professionals simply need good character, work hard and be skilled. Sridhar Vembu, CEO of Zoho is all for education but feels there are many professions which pay well and don’t require years of college Zoho’s putting its money […]

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So many young people think they MUST go to college after high school. But to be successful, young professionals simply need good character, work hard and be skilled.

Sridhar Vembu, CEO of Zoho is all for education but feels there are many professions which pay well and don’t require years of college

Zoho’s putting its money where its mouth is and  launched Zoho University to train young professionals in software engineering and design. Zoho University pays its students and then gives them jobs when they graduate.

According to an article on Monster.com, SAS, Amazon, and AT&T have similar programs.

For some professions, a four-year college degree (and more) are a must – doctor, lawyer, accountant, teacher. However, many good professions simply require 1 – 2 years of practical training and then real-world experience. That many of professions include Engineering degree where people can do job simultaneously with education.

I applaud more and more companies who are hiring students and training them on the job and/or accepting their vocational training.

MIT’s new design master’s develops designers as future business leaders

The Integrated Design and Management (IDM) program, leading to a master’s of science degree in engineering and management, is dedicated to enabling the learning and development of extraordinary, innovative leaders who will bring new levels of creativity, vision, and integrity to business and society. The curriculum combines the inspired, intuitive methods taught in the world’s best design schools with the systematic, analytical methods of the world’s best engineering and business schools.

In addition to Sridhar’s conviction about college, he champions a different “startup culture”. Instead of going public and seeking VC funding, Zoho (like MailChimp) is privately held and revenue is hundreds of millions of dollars per year.

While some founders feel the need to raise huge sums of money, have a lot of debt and have billions in valuation. Sridhar said he sleeps very well at night knowing he treats his employees well and is building a company that’s built to last. He said (I paraphrase), we can live quite comfortably with millions and don’t need billions.

Does this mean no founders should go public or seek to go VERY big? Of course not.

But this does mean that there are MANY founders who can build companies that are PROFITABLE and doing quite well and not in the rat race of Wall Street. When companies go public and/or seek public money, it’s OFTEN a challenge for them as they’re forced to keep growing and growing at ANY COST.

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All-In-One Integrated Business Solutions for Small Businesses https://www.smallbiztechnology.com/archive/2019/02/53823.html/ Tue, 05 Feb 2019 23:24:19 +0000 https://www.smallbiztechnology.com/?p=53823 There’s a relatively new crop of business software being developed. Large companies such as Salesforce, NetSuite and SAP have offered this to larger businesses for years. All in one solutions, implemented by consultants to run large enterprises. However, over the past few years, and in recent months more and more companies are offering business owners […]

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There’s a relatively new crop of business software being developed. Large companies such as Salesforce, NetSuite and SAP have offered this to larger businesses for years. All in one solutions, implemented by consultants to run large enterprises.

However, over the past few years, and in recent months more and more companies are offering business owners ONE place to manage their businesses.

These solutions, which include marketing, finance and often collaboration are low cost, easy to use and perfect for small service providers.

These entrants include:

These solutions are not JUST for marketing, as Surefire Local, MailChimp, Active Campaign, HubSpot nor are they just finance such as Freshbooks, Xero, and Quickbooks but they’re all in one and simple to use.

There’s not ONE right answer.

Some businesses want a “best of bread” solution that offers a full and robust marketing feature set. Some businesses want a best of bread financial management solution.

However many smaller businesses, 1 – 3 person companies just need and want something very simple. They don’t want to pay 5 different vendors or deal with 4 different services.

This is the market Zoho One, Thryv and Keap (formerly Infusionsoft) are now in. You’ll see more and more companies entering this space.

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InfusionSoft Rebrands and Launches New Product – Keap https://www.smallbiztechnology.com/archive/2019/02/infusionsoft-rebrands-and-launches-new-product-keap.html/ Fri, 01 Feb 2019 23:20:38 +0000 https://www.smallbiztechnology.com/?p=53806 For the past 15 years, Infusionsoft has been the leader in the marketing automation space. Its primary audience has been experts who are selling information products, such as Brendon Burchard and Jermaine Griggs just to name a few. Over the past few years, Infusionsoft has sought to market to main street small business owners, but […]

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For the past 15 years, Infusionsoft has been the leader in the marketing automation space. Its primary audience has been experts who are selling information products, such as Brendon Burchard and Jermaine Griggs just to name a few.

Over the past few years, Infusionsoft has sought to market to main street small business owners, but many have found its flagship software confusing and difficult to use. On the other hand, it’s software is one of the most feature rich and best solutions to fully automate the marketing of your company from lead, to nurture to sale.

To solve this problem, Infusionsoft, has rebranded itself as Keap.

In speaking with Clate Mask, co-founder and CEO of Keap, he explained that the CORE tenant of Keap is all about follow up. It’s about ensuring the small service providers are able to look great to their customers (and prospective customers) and do marketing and invoicing all in one central place. Clate explained that each customer a small business has is like an engine. Visit us  retainedfirefighter  for more products details. That engine needs to be cared for and nurtured. Hence the importance of automated software to help care for all their little engines – or customers.

Keep sets out to provide a simpler and easier to use solution that all business owners can use for themselves with minimal training and support needed.

While Infusionsoft competed in some ways with Hubspot or Salesforce and Aweber or Click Funnels and MailChimp, Keap is built from the ground up to be simple for busy business owners to use right out of the box – with no training.

Some of Keap’s features include:

Organizes and centralizes all customer information and daily work in one place – From lead to satisfied client and all the follow-up in between, Keap organizes customer information and daily work in one place so it’s connected and organized. A mobile app provides easy, 24/7 access to client information from anywhere.

Frees small businesses from repetitive tasks to save time – Keap’s online appointment scheduling, simple auto-reminders, and personalized follow-up communications give small businesses back their time. No more playing phone or email tag with clients to set up meetings, follow up on proposals or quotes, and chase down late payments.

Helps small businesses provide great service to their clients – Keap’s online tools help small businesses wow clients by making it simple to book appointment times, view or accept personalized quotes, and pay online invoices in seconds with a one-click “pay now” button. Customizable, automated reminders and updates help small businesses and their clients stay informed every step of the way.

  • The space for simple CRM solutions is very crowded with Wix Ascend adding CRM to Wix;
  • MailChimp has simple but functions CRM solutions;
  • Thryv is heavily marketing to small service providers as well.
  • Clate said that Keap’s turn for its software category is smart client management.

Infusionsoft has a 15-year track record of marketing to, sell to and servicing small businesses will this track record and experience give it a headstart as it launches Keap.

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The Power to Prosper: 3 Pillars to Grow a Successful Business. Celebrating Intuit’s New Video https://www.smallbiztechnology.com/archive/2019/01/growing-successful-business-celebrating-intuits-new-video.html/ Wed, 30 Jan 2019 11:00:36 +0000 https://www.smallbiztechnology.com/?p=53695 Running a small business is hard!  According to the US Small Business Administration, about one-third of businesses fail before the 2-year mark and about half don’t make it past 5 years. This failure rate applies equally across industries and economic climate. There are a lot of reasons why a small business might not make it. […]

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Running a small business is hard!  According to the US Small Business Administration, about one-third of businesses fail before the 2-year mark and about half don’t make it past 5 years. This failure rate applies equally across industries and economic climate.

There are a lot of reasons why a small business might not make it. But what about the reasons why they do make it?

I’ve beat the odds, 4 times in fact, and you can too! I’ve started 4 companies, all of which have been successful, and I’ve sold one. But I’ll be completely honest with you, it wasn’t always easy. In fact, it still isn’t easy, even for someone who has done it 4 times. I’m building some new businesses from the ground up right now, and even after all I’ve learned and gleaned over the years, it’s still tough! Despite the hardships, you don’t have to feel like you’re alone in the challenge of owning and running a small business.

Intuit is has your back. As the makers of TurboTax, QuickBooks, and Mint, Intuit is committed to providing the financial tools that empower you to take control of your own prosperity. Check out their latest video to learn how they are powering prosperity.

In celebration of of this video, we wanted to share 3 simple and powerful pillars to starting and growing a successful business.

Leverage Technology

It’s no secret over here at smallbiztechnology.com that we wholeheartedly believe that technology is vital in order to grow a successful business. Keeping up with the latest tech trends can give your small business an edge over competitors. I was a technology consultant for several years and I have extensive hands-on experience in technologies across the board including social media, computer networks, mobile computing, online software and more. I’ve found that as I do the best I can to leverage technology from great partners such as

I can operate faster, smarter and more efficiently. Intuit is one of the leading brands helping small businesses succeed. A BIG company using their power to help us smaller businesses. I am an advocate and evangelist for these technologies for small businesses because I know from firsthand experience–they work!

Marketing

Without this fundamental strategy, your business isn’t going to make it very far. We’re not talking about billboards and sales flyers anymore. We’re talking about levering technology to draw more customers to engage with your business online. While traditional marking methods are still very much relevant and important, incorporating social media, explainer videos, and email campaigns can get your brand name out there. To grow a successful business, you need to keep the customers coming. Ignoring the importance of marketing an building a strong brand image could mean the difference between being in the 50% of small businesses who make it to 5 years or the 50% who don’t.

Financial Literacy

A key tenant of running a successful business is knowing how to manage money. It seems glaringly obvious, but so many small businesses get this wrong and never make it out of the red. You don’t have to have a PhD in Accounting to get your finances right. However, it is critical for business owners to understand the basics and to be able to read financial statements and understand the financial and tax implications of their business decisions. If you don’t already consider yourself financially literate, there’s no better time than now to get smart on small business financials. There are tons of resources, like Money Smart for Small Business provided by the FDIC, that can help get you up to speed for free.

If you’ve already got a handle on your business’s finances but are looking for some tools to make your life a little bit easier, partner with big businesses, like Intuit, who are committed to powering prosperity and helping small businesses grow. Intuit is powered by an “unrivaled set of small business data and sophisticated technology,” and they’re making these tools available to small business owners to “save them time, deliver more money and provide greater confidence in their financial decisions.” Just because you’re a small business doesn’t mean you have to operate in isolation because you’re not connected to the traditional financial system.  

Intuit has some amazing tools to help you and your small business excel financially:

  • TurboTax– Taxes can start to get really complicated as a small business owner. You’re probably not an expert in tax code, so let the pros at TurboTax help you navigate those murky waters.
  • QuickBooks– QuickBooks makes it so easy to keep your business accounts organized and in one place. It’s simple to use and you don’t have to be an accountant to figure it out. You can share it with your accountant though if you use one. And as time goes on, more and more companies will create products that integrate with QuickBooks, whether it’s a cloud based inventory management system or apps to help manage employee payroll.
  • Mint- There is literally nothing to lose by using Mint. This free app allows you to link all of your accounts so you can track your spending, create budgets, and find new ways to save. Having your personal finances in order is the cornerstone to having successful business finances and Mint will make it easy for you to get and stay on track.

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6 Easy Ways to Improve Your Public Speaking Skills For Free https://www.smallbiztechnology.com/archive/2019/01/6-ways-improve-public-speaking-skills-free.html/ Tue, 29 Jan 2019 11:00:54 +0000 https://www.smallbiztechnology.com/?p=53678 As a small business owner, at some point in your career, you’re going to have to get up in front of a significant group of people and give a speech or presentation. Things like team meetings, webinars, and community events still require you to conquer that all too common fear of public speaking. According to […]

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As a small business owner, at some point in your career, you’re going to have to get up in front of a significant group of people and give a speech or presentation. Things like team meetings, webinars, and community events still require you to conquer that all too common fear of public speaking.

According to the National Social Anxiety Center, 73% of the population suffer from public speaking anxiety and the fear of “judgment or negative evaluation by others.”

Aren’t you glad to know you’re not the only one? The good news is that you don’t have to navigate public speaking on your own. There are tons of resources, many of which are free, to help you improve your public speaking skills.

University of Washington’s Introduction to Public Speaking

This introductory course was designed with nervous beginners in mind and helps students transform into confident public speakers. Taught by Dr. Matt McGarrity from the University of Washington’s Department of Communication, this popular course covers understanding speech, illustrating and delivering your ideas, overcoming your fear of public speaking, making ideas compelling and memorable, and developing great delivery. The course is made up of five 2-hour lectures and is offered on Coursera for $79. You can opt to audit the course for free, but you get no course materials or certificate.

Talk the Talk

FutureLearn hosts a free 6-week course that utilizes resources like TED Talk videos to show students what effective public speaking looks like. The online course is interactive and you will be expected to participate with other learners. At the end of the course, you will walk away with a “powerful presentation you have created and can be proud of, which you can take away with you and present with confidence in your academic, professional or personal life.”

Six Minutes

The “Six Minutes” website, created by Andrew Dlugan, is a wealth of knowledge for those looking to refine their public speaking skills. The website has an abundance of articles from speaking coaches, university professors, and professional speakers that cover an array of topics including:

  • delivery techniques
  • effective presentation
  • speaking habits
  • and audience engagement

The Accidental Communicator

Dr. Jim Anderson’s Blog “The Accidental Communicator” is an excellent free resource for improving your public speaking skills. Dr. Anderson graciously shares 25 years worth of career experience working with speakers and audiences. Sign up for his newsletter and browse his articles for tips and inspiration.

Toastmasters International

Toastmasters International is an organization that operates worldwide with the sole purpose of helping people become better public speakers. With over 16,400 clubs spanning 141 countries, finding a local branch shouldn’t be too difficult. If you can’t find the time or a club located near you, their website has a number of informative and helpful articles that you can access for free.

Orai

AI is changing the game all over the board and public speaking is no exception. Orai is a mobile app that acts as your personal AI speech coach. Use the app before any speech or presentation to get instant feedback. The prize-winning app was created with input from over 100 speaking coaches and offers encouragement and insight which makes practicing fun and rewarding. The app listens for pauses and filler words like “um” and “uh,” analyzes speech clarity, lets you know if you’re talking too fast or too slow, and measures the energy level of your voice. The app is free and is one tool you can’t afford not to take advantage of.

Beautiful.AI

Whether you’re looking to present at a large conference or a in front of a small conference room, visuals help. Once your speaking skills are up to snuff, it’s time to make sure your slides are helping your presentation, rather than hurting it. Simply said, PowerPoint is out and Beautful.AI is in. Beautiful.AI can help you take your presentation to the next level, fast. Instead of using the same old PowerPoint template, you can use slides that look professionally designed. The best part? you can sign up for free, it’s fast, beautiful and even easy to use. No brainer, right? 

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Putting the Visitor First: Tips for Consumer-Centric Website Optimization https://www.smallbiztechnology.com/archive/2018/11/putting-the-visitor-first-tips-for-consumer-centric-website-optimization.html/ Wed, 28 Nov 2018 16:36:31 +0000 https://www.smallbiztechnology.com/?p=52125 Online searching and shopping are as second nature to some as shopping in traditional brick and mortar stores. And in today’s world where Google processes over 40,000 search queries every second and 3.5 billion searches per day, consumers are pretty demanding when it comes to their online experience. They expect to find the information, services or […]

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Online searching and shopping are as second nature to some as shopping in traditional brick and mortar stores. And in today’s world where Google processes over 40,000 search queries every second and 3.5 billion searches per day, consumers are pretty demanding when it comes to their online experience. They expect to find the information, services or items for purchase quickly and easily. If they don’t, they simply move on, which can result in lost business opportunities and sales.  

In this environment, it’s no longer enough to simply have a nice-looking website. Small businesses and online retailers need websites that are eye-catching, easy to use and ultimately websites that make it simple for the customer to find what they’re looking for… and fast. Bottom line: they need sites that put the consumer and their online experience first.

When working to optimize their online presence, small businesses need to make sure they’re taking a consumer-centric approach to their website. Below are just a few key factors to consider that influence how visitors will interact with your site and brand:

Honor the Need for Speed

Not only will a quick site help get you found in search results (Google ranks faster pages higher in search results), it is a central factor in determining how visitors engage with your site and whether they stick around at all. More than half of mobile users will leave a site that takes more than three seconds to load, yet many mobile pages take 15 or more seconds to load. If your site is too slow and people leave dissatisfied with their online experience, and sales opportunities go out the window with them.

With Google’s Revenue Impact Calculator, you can see how site speed impacts business results. An e-commerce site that loads in eight seconds, has 500 visitors a month, an average order value of $50 and a conversion rate of two percent could earn $471 more per year by reducing the page load time to four seconds. Another blog that loads in five seconds gets 20,000 monthly visitors, has an average order value of $100 and a conversion rate of 1% could earn $14,721 more per year by dropping the page load time to 2.8 seconds.

So how do you speed up a site? Things like enabling caching, removing plug-ins and add-ons, optimizing image size, minimizing code, and using a CDN all help. Tools like PageSpeed Insights will check your load speed and give you advice on how to lower it. Your hosting software and support teams should also be able to provide customized advice on how to increase the load and processing speed on your particular site. 

Embrace the User Experience

Just like we judge books by their covers, visitors judge websites by their appearance, so a dynamic design and quality visuals matter. There are many sites which provides Free clipart, vectors and images as well which helps to improve user experience. But usability is also key. About half of all online traffic comes from mobile devices so making sure sites look good and function well on mobile devices as well as desktops is no longer optional, it’s essential. Mobile-friendly sites are also boosted in Google searches, so it’s important in more ways than one.

When building a new site or evaluating an existing site, think about the layout from the perspective of a visitor, like how the site looks on a variety of devices, whether the font is readable on all devices, how easy it is to find key elements, and whether clickable elements are large enough to click with a mouse and a finger on a touchscreen. Make sure your online experience visually aligns with the overall look and feel of your brand, from the homepage to all your subpages, so visitors experience the brand consistently at all touchpoints. Additionally, ensure the navigation is intuitive for first-time and frequent visitors alike. Taking a bit of time to research and employ web design best practices can really make a difference.

At the end of the day, it’s not just enough to put your information out on the web. To drive the traffic, engagement and business results you’re looking for, you need a website and online experience that’s optimized for the visitors you’re working to attract. It’s not difficult, it’s just about making smart choices.

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Whiteboard Animation Videos. Help Your Business Create Its Brand Image https://www.smallbiztechnology.com/archive/2018/08/whiteboard-animation-videos-help-your-business-create-its-brand-image.html/ Sun, 26 Aug 2018 02:32:21 +0000 https://www.smallbiztechnology.com/?p=51238 In recent years, video marketing has burgeoned in popularity and it has exploded, unlike any other digital marketing trend. Gradually, over time, it became one of the main aspects of any online marketing strategy. Numerous marketers have kept jumping on to the video marketing bandwagon and many among them are still not sure about the […]

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In recent years, video marketing has burgeoned in popularity and it has exploded, unlike any other digital marketing trend. Gradually, over time, it became one of the main aspects of any online marketing strategy. Numerous marketers have kept jumping on to the video marketing bandwagon and many among them are still not sure about the steps that they should take to become successful. This is because customers are 4times more likely to watch videos on a product than read what is written on it.

Majority of the digital marketers (54%) claim video marketing as the most appropriate form of ROI. 65% of the customers are more likely to purchase a product after they’ve watched the video on the pros and cons of the product. So, video marketing should never be the least prioritized item lying at the bottom of your list but it should be the integral and key part of the marketing and communication strategy.

help create your brand image through white board animation videos

Explainer videos – Be creative about your marketing efforts

It is worthy being unique and creative about your online marketing efforts. Animated videos and whiteboard animation add curiosity to the video. Here are few things to know on how a whiteboard animation can electrify your brand and improve your business.

Worthy reasons behind the soaring demand for videos

  • Art that is drawn by hand is always convincing and scientific
  • Easy to operate and doesn’t involve any high costs
  • Writing in an animated manner and erasing on a whiteboard has always been entertaining
  • Can be updated and edited easily
  • Short-cut process of content marketing

Amalgamating e-commerce with art

If you take into account the creation of videos for engaging customers, they are an impressive way of capturing the imagination of people, regardless of the kind of business you have. This is one of the ways in which you can impress people on both logical and emotional levels. The animated videos are the kind of artwork which is the work of creative minds. The most powerful feature of these videos is that they are an easy way of informing the targeted audience on the brand.

There are different ways in which explainer videos can be related to purchases and sign-ups. However, the video can focus on the perspective of information. In fact, nowadays, there are many who enjoy knowing about products from videos rather than from reading.

Whiteboard animation videos – How they can increase conversions into buyers

It is a style of video where the viewer sees static images which are drawn by a person on the screen. The script is written in a third-person narration or is written in a case example which has to be extremely engaging and intriguing. Here are few ways in which whiteboard animation videos can be the best for your business. Read on to know how it can boost your conversions.

  • They’re an innovative way of advertising

Whiteboard animation videos are one of the most innovative and exciting ways in which you can promote your products and services. If you set them against all the other forms of promotion, you will find them to be the most economical among them. They can cater to creating a specific message with no tone of extra fluffy things and this is why they fall under the category of explainer videos.

  • They are placed anywhere, at any platform

Whiteboard animation videos are extremely flexible and versatile and hence they can be placed anywhere. While you can place them directly on the homepage of your website, you can also share them on social media or bind them to a specific landing page. You can specifically relate the page to any other page.

  • Making them is fun!

When done in a proper manner, whiteboard animation videos can be extremely effective and impactful, provided they have a powerful script. The viewer can feel immensely entertained by watching such an explainer video. When you’re able to create a video that’s informative and fun at the same time, this boosts the credibility of your company. More clients become interested in working with you.

  • They make it easy for customers to understand a product

When you create a whiteboard animation video creatively, they make it easier for the customers as well as the fans to understand your services or products. You can add them to social networking sites so that they can be shared by many others. This way you can spread the word about your product or service and also build the following.

  • They are kept as memorable

Once you create an animation video, you will see that majority of the customers will tend to remember your video. Do you need to advertise your business? This company specializes on Graphic Recording to attract more customers. This way, they also remember the service or product. It is only when they remember you that they can tell others about you.

  • They have a definite CTA

This is perhaps the most vital reason behind why the whiteboard videos covert more viewers into buyers. They have a definite CTA power. The viewer will exactly know what they require doing, whether they require visiting a site or calling a number or buying a product. They will be sure about completing the task.

Hence, as we see, all the reasons listed above play a vital role in converting more viewers into customers. These videos have a record of providing you with the greatest conversions when all are used in a specific form. They’re economical too.

Published in partnership with Spiel Creative

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How to Ride Holiday Sales Through January and Beyond https://www.smallbiztechnology.com/archive/2016/09/how-to-ride-holiday-sales-through-january-and-beyond.html/ Thu, 08 Sep 2016 16:46:15 +0000 https://www.smallbiztechnology.com/?p=48700 The holiday season is literally a sales roller coaster. In November and December you are riding high as customers eagerly search for the perfect gifts and spend liberally. Then January rolls around and you watch sales plummet as customers pinch their pennies and close their wallets. What’s a small business owner to do?   If […]

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how to ride holiday sales through january and beyondThe holiday season is literally a sales roller coaster. In November and December you are riding high as customers eagerly search for the perfect gifts and spend liberally. Then January rolls around and you watch sales plummet as customers pinch their pennies and close their wallets.

What’s a small business owner to do?

 

If you’ve rode this roller coaster before, you have likely realized that you must take a slightly different approach depending on the season. While you always want to provide customers with a pleasant and positive experience, each season requires its own unique spin on promotions and marketing in order to lure shoppers into your store, whether physical or online.

In a recent article on The Business Journals titled How Staples Helps This Retailer Weather the Doldrums after Holiday-Sales Rush, I read about how one company uses Staples Print and Marketing Services to adapt to the seasons and give customers a positive experience.

A wise small business owner knows the value of planning in advance. Check out The Business Journals’ article to learn how a fellow business owner relies on Staples to boost sales through the holiday season and beyond. It is sure to spark some creative ideas for how your business can successfully ride the holiday sales roller coaster too.


This article was written in partnership with Staples; however, all opinions and experiences expressed are my own.

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10 Important Facebook Marketing Tips Every Business Owner Needs To Know https://www.smallbiztechnology.com/archive/2016/09/10-important-facebook-marketing-tips-every-business-owners-needs-to-know.html/ Tue, 06 Sep 2016 18:00:48 +0000 https://www.smallbiztechnology.com/?p=48689 As the largest social platform in the world, Facebook can help businesses connect with new customers, build brands and drive sales. Jeremy Howie is a Facebook Marketing expert, and gives his insight in this article. He’s a member of the Facebook 2016 SMB Council, digital marketing thought leader, and CEO of Enlightened Marketing LLC. You can […]

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Jeremy HowieAs the largest social platform in the world, Facebook can help businesses connect with new customers, build brands and drive sales.

Jeremy Howie is a Facebook Marketing expert, and gives his insight in this article. He’s a member of the Facebook 2016 SMB Council, digital marketing thought leader, and CEO of Enlightened Marketing LLC. You can connect with him on Facebook via www.f acebook.com/jeremy.howie .

#1 Use Video

Facebook is a platform that is uniquely optimized for video. With more than one billion hours of video watched every day, the reason to use video is self-explanatory. Videos should be kept short, grab attention in the first few seconds, tell a story and provide value to the potential customer. Facebook founder/CEO Mark Zuckerberg has said that Facebook will be “mostly video” by 2019.

#2 Think Mobile First

In 2015 mobile-only Internet users surpassed desktop-only Internet users. The number is higher specific to Facebook, where 80% of users access the platform using their mobile device. Facebook is designed with a mobile-first mentality, because (and alarmingly) 40% of small businesses say that their websites are not optimized for mobile. Everything that you are doing on Facebook should have a mobile-first mentality. This means visuals should be easy to view on a smaller device. It is also important for business owners to have a mobile-optimized website. The great news is Facebook Pages already are!

#3 Provide Value

Facebook, or any other type of marketing, should provide value. People buy from those they know, like and trust. Leading with answers to most commonly asked customer questions, then following up for the sale later, is a great way to market. Value can also come in the form of humor, inspiration or entertainment. Being a business of value is a great way to stand out from competitors.

#4 Engage Consistently

Businesses should aim to post at least once per day on their Facebook Page, as long as they are providing value (see tip #3). The best performing posts include a video or an image, are short, and elicit a response. The more people engage (like/react/comment/share), the bigger the opportunity for businesses to reach new potential customers in News Feed. Facebook also helps businesses manage their Pages on their own time through tools like scheduling posts in advance. By consistently looking at Page Insights, business owners can learn more about their audience(s) and understand what content works best.

#5 Develop a Content Strategy

Instead of targeting prospective buyers with sales or consultation offers, businesses should consider providing relevant content based on FAQs. This content can have a central theme and be leveraged across multiple types of media. For example, a short “How To Do XYZ” video can be shared as a Facebook post, used as part of a blog post and embedded in an email to a subscriber list. Over time, analytics should be reviewed to see what content and which distribution channels are most effective.

#6 Test Different Ad Objectives

Facebook gives its advertisers multiple ways to connect with their ideal customers. Many businesses start with boosting posts on their Page, but this is just the tip of the iceberg. In Facebook’s Ads Manager there are multiple ad objectives to choose from, including website traffic, website conversions, post engagement, video views, local awareness, lead generation and app installs. The local awareness objective helps brick and mortar businesses reach potential customers who are within a given radius of their store with targeted ads in News Feed. Businesses can also select a call to action button for their Local Awareness Ads, such as Call Now or Get Directions. When people click Get Directions, they get a map with directions straight to the business’ front door. For only a few dollars in ad spend, thousands of potential customers can be reached.

#7 Split Test Everything

Finding out what works best is crucial to getting the most out of any advertising budget. Split testing – aka A/B testing – simply compares multiple versions of an ad to see which one converts to a click, lead and/or sale most effectively. For example, within one ad campaign, businesses can test four ads with the same headline but each with a different image. Once the best performing image is discovered, businesses can use it to test different headline options. Over time, businesses can identify their highest performing “super ads”.  Since you can leverage Facebook’s powerful targeting across Instagram as well, businesses should consider testing on both platforms.

#8 Use Reports, Data, and Settings

When businesses tell me they aren’t having success with Facebook marketing, it is usually because they don’t realize the true magic in numbers. There are endless reporting options that help advertisers understand exactly how their ads are performing and how people are responding to them. For example, advertisers can see information on how long their videos are being watched, or how many people are converting to a lead. One of the best targeting tools on Facebook is Custom Audiences – businesses can use an existing customer list (e.g., frequent, seasonal or one-time buyers) to create an audience and target ads across Facebook, Instagram and Audience Network. Facebook can also help businesses create a larger “Lookalike” audience of people most similar to each Custom Audience.

#9 Use Retargeting

Showing an ad to someone who has already expressed interest in a product or service – aka retargeting – is the highest converting form of marketing that exists. Facebook allows advertisers to do this using the Facebook Pixel. The Facebook Pixel is a piece of code businesses can create in Ads Manager (there is only one per ad account) and install on their website. It enables businesses to reach people on Facebook who have already visited specific pages on their website (custom audience), and can also be used to find new customers that look most like existing website visitors (lookalike audience). Retargeting an interested buyer with a branded video, testimonial or special offer can lead to a significant increase in conversions.

#10 Leverage New Features (Paid and Free)

Businesses can now video chat, send voice messages, broadcast real time with Facebook Live, create events and much more. Although the best way to be successful with Facebook marketing is to invest in facebook advertising in Singapore, businesses can still leverage Facebook’s free tools, starting with creating a Page and publishing engaging content. Connecting with other businesses on Facebook (liking, commenting, re-sharing) as your own business can also be an effective way to build community and reciprocity with other businesses, as well as reach potential buyers in other places they are spending time.

Bonus Tip

Facebook offers excellent free marketing training for businesses in the form of 50 eLearning modules at Facebook Blueprint.

Facebook is constantly evolving and giving businesses new ways to connect with their audience.  Because of its immense user base, data and targeting options, it can be considered the most powerful marketing platform in the world.

 

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Financial Tips & Advice from Russ Fujioka of Xero https://www.smallbiztechnology.com/archive/2016/07/financial-tips-advice-from-russ-fujioka-of-xero.html/ Tue, 19 Jul 2016 13:43:19 +0000 https://www.smallbiztechnology.com/?p=48608 If you are a business owner, then you know how challenging it can be to keep your finances and accounting in order. I was researching loans with installment payments via ARCCT and it seems like they offer much better rates than other forms of financing. And the larger your company grows, the more you need […]

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Financial Tips frm Russ Fujioka of XeroIf you are a business owner, then you know how challenging it can be to keep your finances and accounting in order. I was researching loans with installment payments via ARCCT and it seems like they offer much better rates than other forms of financing. And the larger your company grows, the more you need a system in place to help streamline this important task.

One such company that is trying to help businesses with this very endeavor is Xero. In this interview, we talk to Russ Fujioka, Xero’s President for the Americas region. He provides us with some vital financial tips and advice that are useful to all entrepreneurs.

Xero

Xero is a New Zealand-based company that was founded in 2006. Since then, it has been one of the fastest growing Software as a Service companies in the world. They are leaders in the New Zealand, Australian, and United Kingdom cloud accounting markets. Over 1,400 employees are located in 20 offices across the globe. Forbes even identified them as the World’s Most Innovative Growth Company in both 2014 and 2015.

The business was started because they wanted to change the game for small businesses. Their cloud-based accounting software helps people do their accounting anytime, from anywhere. It enables millions of small businesses to thrive by using better tools, information, and connections.

Russ Fujioka’s Financial Tips for Small Businesses

One of the more important aspects of running a business is keeping your finances in order. And we find Russ Fujioka’s advice incredibly valuable:

1. Invest in Technology

Many small business owners either feel strapped for cash or think they are not technologically savvy. Because of this, they might avoid making an investment in software that can actually help their business. Russ stresses that when you purchase software like the kind Xero offers, it takes an entrepreneur’s attention away from everyday details and allows them to re-focus their attention on taking action that will grow their business. Xero software automates financials which frees up time for small business owners.

2. Get an Accountant, Bookkeeper, or CPA

Not all entrepreneurs are skilled at accounting or keeping their finances in order so don’t be afraid to outsource those jobs. Accountants, bookkeepers and CPAs are trained to deal with money, and so you should seriously consider hiring one of these people long term. Then, you can put your efforts into other business-growing activities.

3. Don’t Do It Alone

Sometimes small business owners feel as if they need to know it all – and do it all – by themselves. But Russ points out that there are many people out there who can mentor and give advice along the way. In fact, he suggests that you assemble a team of trusted advisors made up either of professionals and/or friends who have different experiences that you do. Their assistance can greatly benefit you and your company.

The Takeaway

The ultimate goal of technology should be to help businesses alleviate mundane tasks. Too many people work too many hours that don’t actually lead to their businesses growing and thriving. Follow Russ’s financial tips by putting some thought into how you can invest in technology to make your business the best it can be. Investment in technology is the key to your business’s growth..

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New Staples iPhone App Feature: Interactive Store Maps Makes OmniChannel Shopping a Breeze https://www.smallbiztechnology.com/archive/2016/06/new-staples-iphone-app-feature-interactive-store-maps-makes-omnichannel-shopping-breeze.html/ Thu, 23 Jun 2016 16:12:30 +0000 https://www.smallbiztechnology.com/?p=48489 The growth in omnichannel shopping is bringing out creative solutions from brands like Staples, which has recently launched an innovative feature for its iPhone app that merges your online and in-store shopping experience. I recently had the opportunity to review this app, so I’ll tell you all about it below, along with some more information […]

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New Staples iPhone App Feature: Interactive Store Maps Makes OmniChannel Shopping a Breeze

The growth in omnichannel shopping is bringing out creative solutions from brands like Staples, which has recently launched an innovative feature for its iPhone app that merges your online and in-store shopping experience. I recently had the opportunity to review this app, so I’ll tell you all about it below, along with some more information about omnichannel shopping.

This article was written in partnership with Staples, an office supplies store that is committed to making it easier for businesses of all sizes to find the products and technology they need to succeed.

Below is a short demo video of how the app works:

If you’re unfamiliar with the term, omnichannel shopping refers to the growing number of consumers who shop both online and in physical stores, often using a hybrid method to browse and buy the products they need. For example, they may start out by researching products online, then go to a local physical store to make the purchase. Or they may see a product in a physical store but then make the purchase online. They may even choose in-store pickup when checking out online, which brings them back from the online realm to the physical store all over again.

Omni-channel shopping has retailers trying to figure out how they can create a seamless experience across all their platforms to make shopping both convenient and fun. Some examples of omnichannel retail strategies include:

  • Apps that save a customer’s shopping cart so they can access the cart again if they switch devices (for example, if they add something to the cart using their smartphone, it will be there later when they come back to the site using their tablet).
  • In-store associates armed with iPads, allowing them to give shoppers more information about products or to ring up customers on the spot.
  • QR codes in print advertisements or on product packaging that allows a person to scan the code with their phone to visit a professional on business phone systems that  can give them more information.

Staples iPhone App – The Latest Omnichannel Retail Strategy

staples interactive store mapStaples’ iPhone app just got an amazing omnichannel upgrade in its 5.0 update. More specifically, 83 select stores in New Jersey, New York, Massachusetts, and Seattle have been mapped out so you can see a complete map of the inside, allowing you to know exactly where products are and plan your shopping trip accordingly.

This new feature allows you to:

  • Search for products within the app to find out if they are available at your local store.
  • Pinpoint the exact location of the products you need, so you know where to find them inside your local Staples store.
  • Plan your route inside the store, so you can find the easiest and most efficient way to grab your items and check out.

The majority of Staples shoppers are omnichannel shoppers, which is why Staples created the new functionality. In fact, statistics show that 70 percent of Staples iPhone app users are omnichannel shoppers, making this the perfect update for those who want an easier shopping experience.

Staples iPhone App – My Review

Fortunately, I live in the New York/New Jersey area where the new functionality has been launched, so I was able to try out the in-store map function. As I mentioned, the function is currently being beta tested for 83 stores in select areas; if you don’t live nearby, hopefully, it will come to your area soon!

My opinion: the in-store map of the Staples iPhone app is a great feature for the busy business owner, if you ate not one of these you may want to sell your iPhone. Time is money! The app will ensure that you are not wasting any of your valuable time. For example:

  • Check the app before you leave to make sure the product you are looking for is available at your local store. If it isn’t, then at least you haven’t wasted a trip! You can use the app to check availability at other stores nearby, or to make the purchase online instead.
  • If you just walked into the store but aren’t sure where your product is located, just pull out your phone! You’ll avoid wandering around looking lost, and quickly discover where the product is hiding.

The in-store map isn’t the only feature of the app either. You can also use the Staples iPhone app to find store information (like address, phone number, and store hours), view the latest deals and coupons, search and research products, purchase online-only items, or purchase items online and then pick them up in your local store on the same day.

If you ever have to purchase items for your business, whether office supplies, coffee or technology, I recommend downloading the free Staples iPhone app today. Not only is it perfect for omnichannel shoppers, but it’s also great for any business owner who wants an easy, convenient and stress-free shopping experience.


staples logoStaples is an office supply chain with a 30 year history of helping businesses of all sizes. Staples promises: “We make it easy to make more happen” with more products, more ways to save, & more ways to shop. The Staples App demonstrates the commitment to making it easier to shop by unifying online & in-store shopping.

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GoDaddy Hosting & Ecommerce Helps SmallBiz Owners Set Up an Online Presence https://www.smallbiztechnology.com/archive/2016/06/godaddy-hosting-ecommerce-helps-smallbiz-owners-set-up-an-online-presence.html/ Thu, 09 Jun 2016 14:00:39 +0000 https://www.smallbiztechnology.com/?p=48449 This article was written in partnership with GoDaddy, a company that offers domain name registration as well as hosting and ecommerce services to help you develop your online presence. The phrase rings out on websites all over the Internet – if you’re a business, “you HAVE to be online!” Although most small business owners will […]

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GoDaddy Hosting & Ecommerce Review: A Great Option for SmallBiz OwnersThis article was written in partnership with GoDaddy, a company that offers domain name registration as well as hosting and ecommerce services to help you develop your online presence.

The phrase rings out on websites all over the Internet – if you’re a business, “you HAVE to be online!” Although most small business owners will recognize the importance of an online presence, many have held back for fear that setting up and running a website is a complex process that they can’t possibly understand or manage. It’s not true! As small business owner Fred Magnanimi said in a recent Smart Hustle interview, technology is a lot more accessible than many people assume. He set up his website and e-commerce store all by himself and with the tools available today (like GoDaddy hosting and e-commerce services), so can you.

I recently had the chance to review GoDaddy hosting and e-commerce options. My conclusion? These are the sort of tools that empower small business owners to take control of their online presence and reach a larger market. They are affordable, simple to use, and include everything a small business owner needs for success.

Want to know what I think about GoDaddy hosting & e-commerce services? Check out my personal review by clicking play on the video below, plus read on to learn more.

The Importance of Hosting and E-commerce

Before I cover the GoDaddy services and features, let’s talk about why you would need them in the first place.

Hosting (or web hosting) refers to a service where a company (in this case GoDaddy) provides access to, and storage space for, a website. It’s a lot like renting your space. Just like you pay to rent your physical location, you pay a web hosting service to rent your online location. The host gives you a certain amount of storage space (for pages, website content, files, pictures, etc.) and they store your information on a server. When someone wants to view your website, they type in your address, their computer connects to the host’s server, and your website is displayed in their browser.

There are some sites that offer free hosting, but that comes with downsides that aren’t ideal for business. For a few bucks a month (as low as $3.99 with GoDaddy hosting) self-hosting gives you perks:

  • Choose your own domain name (you want to be timsbakery.com not timsbakery.wordpress.com!)
  • Fully customize the design of your website
  • Use plugins – tools that extend and improve the functionality of your website
  • Add Google Analytics to learn about your website visitors

It’s clear that any person who is serious about their business should choose a self-hosted site over a free site. And why do you need a website? Because it’s where your customers are and where people will go to find you! Even if you are a local business, your customers (and prospective customers) will want to go online to find your location, phone number, business hours, contact information, menu, and so on.

If you have a product you could potentially sell online, having a website gets even more important. That’s where e-commerce comes in. E-commerce refers to the selling and purchasing of goods online. It takes your website to the next level – not only do you have a site that gives information about your business and your physical location, but you also have the ability to sell your products. This expands your reach and opens you up to millions of potential customers. E-commerce is a natural progression for any local product-based business that wants to expand.

GoDaddy Hosting

GoDaddy offers WordPress hosting services for small businesses who know it’s time they set up a website. WordPress is the most popular website building tool because it’s completely customizable and user-friendly. If you don’t feel comfortable setting up your own site, there are also plenty of WordPress experts out there who can help you get set up. The GoDaddy plans allow you to choose the hosting that is right for your business:

  • Basic Plan – As low as $3.99/month and $7.99/month when you renew, you’ll get hosting for one WordPress site with a capacity for 25,000 monthly visitors and 10GB SSD storage.
  • Deluxe Plan – As low as $4.49/month and $9.99/month when you renew, you’ll get hosting for one WordPress website with a capacity for 100K monthly visitors and 15GB SSD storage, plus extra perks like an SEO plugin.
  • Ultimate Plan – For as low as $7.99/month and $14.99/month when you renew, you’ll get hosting for two WordPress sites with a capacity of 400K monthly visitors and 30GB SSD storage, plus extra perks like malware scan and removal.
  • Developer Plan – For as low as $13.99/month and $24.99/month when you renew, you’ll get hosting for five WordPress sites with a capacity of 800K monthly visitors and 50GB SSD storage, plus extra perks like a free one-year SSL certificate.

If you purchase an annual plan, you’ll also get a free domain (your chosen URL). All plans include free daily backups and one-click restore so you won’t lose your data, plus free 24/7 support for questions and issues.

GoDaddy E-commerce

If you want to sell products online, you can choose GoDaddy’s e-commerce service which includes your website, hosting, and shopping cart. Currently, you can try it for free for the first month then get a discount of $19.99/month for the first year (after that, the normal price is $29.99/month). With GoDaddy e-commerce you can:

  • Easily set up your store, choosing from many customizable themes that allow you to drag and drop product images and add descriptions.
  • Take payments online, with the ability to accept all major credit cards and PayPal. You are only charged a fee when you make a sale, which is 2.9 percent plus $0.30 per transaction.
  • Sales are automatically transferred to your bank account.
  • Enjoy 24/7 support for advice and answers to all your questions.

My Experience with GoDaddy Hosting & E-commerce

There are several things to look for when considering an e-commerce solution for your business. Of course, the specific needs of your business and your goals are most important. But in general, I look for simplicity and the ability to easily add products online. Other things, such as security and integration with other apps, are important as well.

I explored GoDaddy’s e-commerce solution by making a test store of my own.

In my experience, GoDaddy’s e-commerce was fast and easy to use, allowing just about any business to get up and running quickly to sell online. You can sell through QuickBooks or Stripe, for starters.

GoDaddy’s hosting solution is pretty seamless as well. When I tried out GoDaddy hosting, I wanted to see how easy it was to migrate SmallBizTechnology.com over to GoDaddy. After entering a few bits of information, GoDaddy’s migration tool took over the rest and began to automatically migrate my managed WordPress site to the GoDaddy platform. From my experience, it will be easy for anyone who currently has a website to switch from their current host to GoDaddy hosting. Doing so will allow you to lock in the low prices and features I mentioned above.

Also, if you don’t have a website yet, I’m sure you’re now amazed at how easy and affordable it is to set up your online site and store. GoDaddy hosting and e-commerce services are perfect for small business owners who are ready to embrace technology and all the perks that come with it – more leads, customers, sales, and profits. The online world is your oyster, small business owner!  It’s time to set up your website or e-commerce store today.


New GoDaddy logoGoDaddy is the world’s largest domain registrar, with over 14 million users worldwide. Their services also include website creation, hosting, design, ecommerce for small business, security, marketing services, bookkeeping, and productivity tools. GoDaddy has 62 million domains currently under management and is committed to empowering small business owners to successfully start, grow and run their businesses.

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Choosing the Right POS Technology for Your Small Business https://www.smallbiztechnology.com/archive/2016/06/choosing-the-right-pos-technology-for-your-small-business.html/ Tue, 07 Jun 2016 19:03:21 +0000 https://www.smallbiztechnology.com/?p=48443 This article was written in partnership with ShopKeep, an iPad POS System used by over 20,000 small businesses in the United States and Canada. Choosing the right point of sale (POS) technology is one of the many tasks for setting up your small business, and like other areas of building your business, it is complicated […]

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This article was written in partnership with ShopKeep, an iPad POS System used by over 20,000 small businesses in the United States and Canada.

Choosing the right point of sale (POS) technology is one of the many tasks for setting up your small business, and like other areas of building your business, it is complicated by the variety of choices available. There are hundreds of POS systems to choose from, and they’re certainly not created equally. Choose the wrong system and you’ll encounter headache after headache, including lost productivity and unhappy customers. Make the right choice and you’ll streamline your processes, with the ability to simplify and automate tedious tasks that you used to handle manually. In an effort to help you make the RIGHT choice of POS technology for your small business, ShopKeep has just released a free resource called the Ultimate Guide to Choosing a POS System.

Goodbye Cash Register, Hello Modern POS Technology

Historically, the cash register has been the go-to device for ringing up sales. However, today people pay with a variety of methods, including credit cards, debit cards, and even contactless payments. These multiple payment methods make calculating daily transactions much more difficult than simply counting up the cash in your till. POS technology can efficiently handle daily, weekly, monthly, quarterly and annual sales tracking, and it can even perform additional duties, such as inventory management.

The earlier generations of POS systems were PC-based, which came with drawbacks such as software costs, crashes, repairs, maintenance and more. However, technology has progressed so that today small business owners can choose iPad-based POS systems that are cheaper, more reliable, and easy to use.

What to Look for When Choosing POS Technology

The guide walks small business owners through what to look for when choosing POS technology. This includes:

  • Usability – The technology should be easy to set up & use.
  • Customer Support – The system should come with 24/7 support.
  • Simple Pricing – You should look for simple, pay-as-you-go pricing.
  • Quality Hardware – The hardware should be both durable and stylish.
  • Cloud Data – The POS data should be held in the cloud and accessible anywhere.
  • Security – The technology should keep customer and business data safe and secure.

The guide reviews these and other important aspects of POS technology. You’ll learn how making the right choice in POS can also help you with sales reports, business insights, accounting, and even building better relationships with your customers.

It’s Time for a POS Makeover

Whether you’re just starting out, or you’ve been in business for a while, it’s definitely time to look at the latest POS systems and update accordingly. The ShopKeep Ultimate Guide to Choosing a POS System features a variety of quotes about payment systems, and this one by Greg Burch, VP of Strategic Initiatives U.S. for the Ingenico Group, really stood out to me:

“It’s crucial for small retailers to keep their payment technology up to date both to ensure security and to let customers pay the way they want to pay. Ultimately, small merchants who don’t keep up with payment technology are likely to lose business to their competitors.”

Your customers ARE looking for the convenience and security of modern systems, where their transaction with your business can run smoothly. Having the wrong POS can make your business look dated, and any mishaps with the POS transaction will cause customers to shop elsewhere.

Choosing the right POS technology can also help small business owners who run brick-and-mortar businesses to streamline their processes.  Since modern POS systems can automate many tedious manual tasks, business owners can become more efficient and productive. This gives them more time to devote to the most important aspects of running and growing the business.

The ShopKeep Ultimate Guide to Choosing a POS System has everything you need to make an informed decision about POS technology. Grab your free download today and you’re one step closer to choosing the right point of sale system for your small business.

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Best Email Service For Small Business: Gmail, ZohoMail or Outlook? https://www.smallbiztechnology.com/archive/2015/04/best-email-service-for-small-business-gmail-zohomail-or-outlook.html/ Thu, 30 Apr 2015 14:00:42 +0000 https://www.smallbiztechnology.com/?p=34981 You need email to run your business. It’s most likely integral to your daily operations, so the solution you choose matters. You need the service that delivers the features you need, the storage space and the integration’s. Let’s take a close look at some options of the best email service for small business, how much they […]

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You need email to run your business. It’s most likely integral to your daily operations, so the solution you choose matters. You need the service that delivers the features you need, the storage space and the integration’s.

Let’s take a close look at some options of the best email service for small business, how much they cost, and what they offer.

Gmail (Google Apps for Business)

It’s the world’s top email service provider, offering an impressive suite of features to everyone for free. Business users pay between $50 – 120 per year per user for an enhanced version of Gmail and the associated apps with more storage space than free users.

  • Storage: You get 25 GB worth of storage per user, plus 5 GB of Google Drive space.
  • Custom Email Address: YourName@YourBusiness.com
  • 24/7 Customer Support
  • 99.9% uptime guarantee: Almost never goes down. If you can’t trust Google’s servers to stay up, who can you trust?
  • Security: Strong encryption on your email, antivirus scans on attachments, and two-factor authentication when logging in.
  • Business controls: Manage your employee’s accounts, security and settings.
  • Compatible with desktop clients: If you use a desktop email client, like Outlook, Apple Mail, or Mozilla Thunderbird, you can keep using it with Gmail.
  • Ability to disable ads

At the higher price point of $120 per year per user, you get Vault. Vault’s features include:

  • Retention policies: Define retention policies that are automatically applied to your email and chat messages.
  • Email and chat archiving: Your email and chat messages are archived and retained according to your policies, preventing inadvertent deletions.
  • E-discovery: Be prepared for litigation and compliance audits with powerful search tools that help you find and retrieve relevant email and chat messages.
  • Legal hold: Place legal holds on users as needed. Email and chat messages can’t be deleted by users when they’re placed on hold.
  • Export: Export specific email and chat messages to standard formats for additional processing and review.
  • Audits: Run reports on user activity and actions in the archive. Searches, message views, exports and more are shown.

ZohoMail

When we compare ZohoMail to Gmail, there are a lot of features in common. You’ve got instant chat, you’ve got a calendar, tasks, notes, custom email addresses, and even the 99.9% uptime guarantee.

However, ZohoMail has no ads at all, was designed for business users and it integrates with their multitude of business apps. They have too many business apps to list here, but apps for which Google has no equivalent include a CRM app, an accounting app, an invoice app, a recruiting app, and the list goes on. However, these apps are not included in the price of ZohoMail. As an example, Zoho Writer, the Google Drive equivalent on Zoho, which deals with text documents, presentations and spreadsheets, costs between $3 – 5 per user per month.

ZohoMail itself is cheaper than Google Apps for Business, at between $2.50 – 3.50 per user per month, or free for up to three users. However, you’re getting less storage space (10 and 15 GB, respectively).

Thus, if you need a solid email client without too many bells and whistles, and you don’t need the extra ten or fifteen gigabytes of space per user, you can save some money here. But to get what Google is offering you, you’ll end up spending more money and you still won’t get all the way there (because ZohoMail tops out at 15 GB, and there’s no video chatting, etc).

It’s true that Zoho offers a lot of business apps that Google doesn’t offer, but you don’t need ZohoMail to use their other apps. Zoho’s apps integrate with Gmail.

Outlook/Exchange Online

Microsoft has been working like a demon to bridge the gap between Google Drive and their own Office suite. And they’ve done it. With Office 365, their Office applications are available as web apps. Anything you can do with Google Drive, you can definitely do with this suite of apps.

With Office 365 Small Business, for $5 per user per month, you get the Office web apps, and familiar email features: shared calendars, 25 GB of storage space per user, and the ability to use your own domain name. You get web conferencing, 24/7 customer support, that good old 99.9% uptime guarantee and management features like that of Google’s Vault.

The email services can be had a-la-carte for between $4 – $8 per user per month, if you don’t need the Office suite.

Microsoft’s email services have recently had a significant upgrade, with a redesign and theoretically bottomless inbox space and attachments up to 100 MB on Outlook.com for free users. These space upgrades do not seem to be part of the Exchange Online services you’d receive with Office 365 Small Business, but Microsoft’s is still a very robust offering, exceeding Google’s services in some aspects.

In the end, it all depends on your personal needs. If you need a lot of storage space and a simple solution, Google Apps for Business might be your best bet. If you need integration with a more powerful suite of word processors and spreadsheet apps, Office 365 could be the way to go. And if you need no bells and whistles, just simple email for a good price, ZohoMail can help you out.

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6 Short-Term Goals for Long-Term Success https://www.smallbiztechnology.com/archive/2015/01/six-short-term-goals-for-long-term-success.html/ Tue, 20 Jan 2015 15:00:42 +0000 https://www.smallbiztechnology.com/?p=42381 Small businesses can create big success if they consistently set short-term, attainable goals. Whether your business is looking to expand into a new market, acquire new leads or make key new hires, these short-term goals will help you sustain momentum over the long term. 1. Make sales and marketing a priority. Clearly, sales and marketing […]

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Small businesses can create big success if they consistently set short-term, attainable goals. Whether your business is looking to expand into a new market, acquire new leads or make key new hires, these short-term goals will help you sustain momentum over the long term.

1. Make sales and marketing a priority.

Clearly, sales and marketing are key to success, but many small business owners don’t have expertise in these areas. Evaluate a few of the free or inexpensive cloud-based applications that can help you optimize for search engines and improve PPC campaign results, increase lead generation or make it easy to launch and maintain marketing campaigns. If you’re looking for a company that has a wide range of technology services like DevOps & Cloud infrastructure, check out devsdata.com for premium software development services. By getting a help of job insights in sales and marketing activities, you can increase market awareness about your product and allow your team to dedicate more time to improving it.

2. Listen to your customers.

Small businesses need to keep up their needs, with the changing needs of their customers in order to keep an edge on the competition. Ensure that there is a way for customers to voice their feedback and for you to show that you’re listening. Create a forum that allows the people actually using your product to share their experiences. This way, you can monitor customers’ satisfaction, provide great customer service and make adjustments and improvements as necessary. Doing so will build your brand and reputation as a customer-centric company.

3. Simplify day-to-day activities and automate workflows to improve productivity.

Try out a customer relationship management (CRM) or project management solution to help you spend less time on administrative tasks, like inputting customer details and organizing call notes, and more time ensuring that each customer has a positive experience while interacting with your product. For example, Yep Roc, a North Carolina-based music label, prepares for the annual SXSW music festival with the help of its project management tool. Organizers can manage performer contracts, vendors and catering contacts, ensuring that all tasks are completed in time for the show and the audience has the best experience possible.

4. Build and nurture customer relationships.

It’s not impossible to create a personalized experience for each customer. There are simple ways your team can build meaningful customer relationships. Employees who can recall customer details, such as recent purchases, can create conversations around your product. Ensure that your team has access to all necessary customer information so they can easily build high-quality relationships and grow a loyal customer base.

5. Collaborate with your team to brainstorm new ideas.

Whether your team members are in the same office or scattered across the globe, consistent collaboration will increase efficiency and productivity and strengthen the team’s bond. Set time aside each week or month to brainstorm and bounce ideas off of by giving different training or special session arranged for them with the help of job insights, improve your product and create new opportunities.

6. Attract and retain talented employees.

In order to attract and retain high-caliber employees, offer flexible work arrangements. Instead of driving your staff to work an 80-or 90-hour week, respect employees and look after their well-being with balanced work-life schedules. Working hard is important, but taking time to relax and recharge batteries is just as important. Allow yourself and your team to take breaks and de-stress. You’d be surprised what a time-out can do for your mental sharpness and creativity. Also, celebrating the team’s success is key to keeping employees motivated. Bring the team together for a total-office cheers to acknowledge the contribution of the entire team. Or, take a break from the day and go out to lunch together to celebrate wins.

Building a successful business takes time, and it shouldn’t be a sprint. Conquering each of these tasks will allow business owners to reach short-term goals while working toward their long-term objectives. Start today, be consistent and, ultimately, you’ll get where you want to go.

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