Editorial, Author at Smallbiztechnology.com https://www.smallbiztechnology.com/archive/author/editorial/ Small Business Technology Fri, 17 May 2024 18:09:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.5 https://www.smallbiztechnology.com/wp-content/uploads/2022/11/cropped-smallbiz-technology-1-32x32.png Editorial, Author at Smallbiztechnology.com https://www.smallbiztechnology.com/archive/author/editorial/ 32 32 47051669 Google reveals major Android Auto upgrades at I/O 2024 https://www.smallbiztechnology.com/archive/2024/05/google-reveals-major-android-auto-upgrades-at-i-o-2024.html/ Fri, 17 May 2024 18:09:00 +0000 https://www.smallbiztechnology.com/?p=66541 Google recently announced a series of significant upgrades to Android Auto at the Google I/O 2024 event. These improvements aim to enhance the user’s driving experience with new apps and screen casting capabilities. The new features include real-time updates about the driver’s route and traffic conditions. Notably, there is now a screen casting function that […]

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Google recently announced a series of significant upgrades to Android Auto at the Google I/O 2024 event. These improvements aim to enhance the user’s driving experience with new apps and screen casting capabilities.

The new features include real-time updates about the driver’s route and traffic conditions. Notably, there is now a screen casting function that allows drivers to mirror their smartphone screens on their vehicle’s display, using touch or voice commands.

The upgrade also comes with new apps specifically designed for use while driving. This includes music and audiobook apps, navigation apps, and those that control the car’s features. The tech giant is indeed pushing the envelope to provide an innovative commuting experience.

The improvements extend to entertainment apps like Max and Peacock, compatible with selected vehicles featuring Google devices. These vehicles include those from Polestar, Volvo, and Renault. This upgrade allows access to TV shows, movies, and other forms of entertainment directly from the vehicle’s dashboard. Its compatibility with Android Auto and Apple CarPlay means access to a broader user range.

The company has revived in-car gaming with Angry Birds; however, it can only be played when the car is securely parked.

Unveiling Android Auto’s enhanced features at I/O 2024

Android Auto is also introducing read-aloud message features, and improved voice-guided navigation. It is now integrating more user-friendly icons on its interface.

Android Auto has also included a Google Cast functionality within the upgrade. Users can now cast content directly from their phones to their car’s screen. This feature will first be implemented in Rivian models, with other manufacturers expected to follow suit.

As part of the upgrade, new tools will be provided for developers to design apps specifically for Android Auto. A forthcoming initiative will also allow traditional mobile apps to be converted into car-compatible solutions. This intersection between these two significant technological domains will open a new era of efficiency and convenience for users.

Currently, 200 million cars on road support Android Auto. This number is expected to increase significantly with the newly announced updates. This signifies not only greater adoption of smart vehicle technology but paves the way for a more connected and innovative driving experience.

Android Auto’s continued innovation aims to shape the users’ future driving experiences. With its focus on user-friendly interface and smart integration, Android Auto is carving out a significant position in vehicle connectivity.

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Neuralink persists despite brain chip challenges https://www.smallbiztechnology.com/archive/2024/05/neuralink-persists-despite-brain-chip-challenges.html/ Mon, 13 May 2024 22:02:00 +0000 https://www.smallbiztechnology.com/?p=66514 Elon Musk’s firm, Neuralink, has met with difficulties in perfecting its revolutionary brain-computer interface – the brain chip. Technical and scientific complexities, such as device calibrations, complex algorithms, reactions of the human brain, and data inputs, have challenged its functionality. Regardless, Neuralink presses on with its mission to enhance the technology. The brain chip is […]

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Elon Musk’s firm, Neuralink, has met with difficulties in perfecting its revolutionary brain-computer interface – the brain chip. Technical and scientific complexities, such as device calibrations, complex algorithms, reactions of the human brain, and data inputs, have challenged its functionality. Regardless, Neuralink presses on with its mission to enhance the technology.

The brain chip is designed to assist people with paralysis, allowing them to use a computer keyboard or cursor with their thoughts alone. This cutting-edge technology marked a significant achievement for Neuralink with the successful implantation in Noland Arbaugh.

However, a month post-implantation, Arbaugh began facing a challenge. Some electrode-laden threads from the chip started separating from the brain tissue, affecting his control over the computer cursor.

Persisting with Neuralink: overcoming obstacles

In response, Neuralink worked on improving the translation of brain signals to enhance cursor control, leading to a substantial improvement in Arbaugh’s situation.

Despite these complications, Arbaugh has dedicated considerable hours to the device’s testing. His average commits 69 hours each week for structured sessions and personal usage. He has shown progress by managing multiple apps, playing games, and browsing the internet solely by controlling a cursor with his thoughts.

Neuralink is currently focusing on enhancing the device’s performance in order to match those without disabilities. They are also working towards improving its capabilities for text entry and potentially controlling advanced technologies like robotic arms and wheelchairs.

Arbaugh perceives the technology as a beacon of hope, not only for enhancing the gaming experience but also for various other aspects of life. Despite the present limitations, he is optimistic about the future, promising the challenges are solvable and the benefits, immense.

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TunnelVision attack strategy compromises VPN security https://www.smallbiztechnology.com/archive/2024/05/tunnelvision-attack-strategy-compromises-vpn-security.html/ Thu, 09 May 2024 00:33:00 +0000 https://www.smallbiztechnology.com/?p=66492 The recently discovered attack strategy, TunnelVision, has caused concern among cybersecurity experts by compromising VPNs. This method influences VPNs to route a large volume of data traffic outside of their secure encrypted channels, thus endangering data privacy and security. TunnelVision bypasses conventional security measures, making the VPNs vulnerable and ineffective in providing secure internet connections. […]

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The recently discovered attack strategy, TunnelVision, has caused concern among cybersecurity experts by compromising VPNs. This method influences VPNs to route a large volume of data traffic outside of their secure encrypted channels, thus endangering data privacy and security. TunnelVision bypasses conventional security measures, making the VPNs vulnerable and ineffective in providing secure internet connections.

Usually, VPNs work by encrypting user data traffic and hiding their IP addresses. TunnelVision however, effectively weakens this security, especially when VPNs connect to a weak network. Currently, only Linux or Android systems seem immune to this issue. The issue highlights imperfections in VPN implementation, which TunnelVision exploits to gain undue access.

The suspected solution lies in creating dedicated, malware-free networking environments, countering VPN vulnerabilities. Another layer of security can be added through robust VPN encryption programming, as adopted by Linux and Android systems, reducing their susceptibility to TunnelVision threats.

The TunnelVision strategy has reportedly existed since 2002 and is believed to have been exploited over the last two decades. It poses a severe security risk by infiltrating networks and accessing valuable data.

Undermining VPN security with TunnelVision attack

Companies need to maintain vigilance and regularly update their cybersecurity protocols to safeguard themselves against such threats.

TunnelVision allows an attacker to monitor and modify user web traffic while maintaining an illusion of privacy and security on the user-end, damaging the user’s trust in VPNs. This attack strategy manipulates the DHCP server responsible for IP address allocation. The attacker can control the server to insert themselves as the network access point and route data via a legitimate gateway – an act known as a Man-in-the-middle attack. This provides the attacker with complete control over the data flow and the opportunity to exploit sensitive information.

The execution of the attacking strategy largely depends on the attacker having administrative control over the targeted network. If not, they can establish a rogue DHCP server to carry out the operation. Worryingly, compromised VPN applications continue to show a secure transmission of all data. Consequently, it makes it difficult for users to detect system breaches, and cybercriminals can potentially snatch confidential data. A significant vulnerability presents itself, which can greatly impact global users’ security and privacy.

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Android 15 enhances landscape mode usability https://www.smallbiztechnology.com/archive/2024/05/android-15-enhances-landscape-mode-usability.html/ Thu, 02 May 2024 22:10:00 +0000 https://www.smallbiztechnology.com/?p=66450 Google is set to revolutionize the mobile user experience with its upcoming software update, Android 15, focusing mainly on optimizing landscape mode. This technology advancement is expected to enhance navigation, multitasking, and overall operation of mobile devices. Presently, notifications in landscape mode appear in the middle of the screen, which results in surplus untouched space. […]

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Google is set to revolutionize the mobile user experience with its upcoming software update, Android 15, focusing mainly on optimizing landscape mode. This technology advancement is expected to enhance navigation, multitasking, and overall operation of mobile devices.

Presently, notifications in landscape mode appear in the middle of the screen, which results in surplus untouched space. Android 15 intends to rectify this by redistributing functions across the screen, consequently improving usability and aesthetic appeal. For example, the interface is designed such that notifications will populate the right side of the screen while the clock widget will be on the left side in landscape mode.

This update also introduces a split-screen feature for quick notification and setting toggles. This is a move towards eliminating excessive screen space, offering better multitasking capabilities. Now, with the new quick-setting toggles feature, users can manage various settings without switching screen views.

The update also addresses the issue of unused screen space that was common in the previous version, Android 14, thereby improving the overall system user interface.

Enhancing landscape mode in Android 15

The incorporation of an intuitive notification management feature is a significant enhancement. This allows users to view and respond to incoming alerts without interrupting their current activities.

Google’s restructuring move to merge its Android and Hardware (Pixel) departments implies that apps can now be downloaded simultaneously from Google Play Store. Moreover, system updates will be dispatched straight to Pixel phones, discarding the former carrier method.This facilitates faster updates and reinforced system security. This revamped arrangement signals Google’s endeavour to refine its technologies to provide an optimized user interface and experience.

Lastly, in line with the release of the Galaxy S24 smartphone series, Google introduced a new feature “Circle to Search” (CtS). With this feature, users can effortlessly search for an item by simply circling it on their screen. With these notable updates, Android 15 promises to offer users a more streamlined, efficient, and interactive device experience.

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Stripe co-founders present future of borderless financial services https://www.smallbiztechnology.com/archive/2024/04/stripe-co-founders-present-future-of-borderless-financial-services.html/ Mon, 29 Apr 2024 20:39:00 +0000 https://www.smallbiztechnology.com/?p=66427 Stripe co-founders, Patrick Collison and John Collison, unveiled their vision of “software-defined financial services” at a conference on April 24, 2024. The brothers envisage a financial future unrestricted by borders or traditional regulations, made possible through their software-defined approach, promising to be more inclusive and global in scope. The idea has caused a buzz, with […]

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Stripe co-founders, Patrick Collison and John Collison, unveiled their vision of “software-defined financial services” at a conference on April 24, 2024.

The brothers envisage a financial future unrestricted by borders or traditional regulations, made possible through their software-defined approach, promising to be more inclusive and global in scope.

The idea has caused a buzz, with speculation about the potential to revolutionize the fintech industry.

Since its establishment in 2009, Stripe has shown remarkable growth through consistent innovation, meeting the demands for services such as payout automation, merchant corporate card issuance, and loan facilitation for medical practices.

Their aim, says John Collison, is to bring programmability to money while promoting global economic growth.

Envisioning borderless financial services with Stripe

By utilizing data analytics and machine learning, Stripe aims to transform the flow of money into a more efficient and streamlined process.

More than 50 new, AI-driven features were rolled out at the conference. These enhancements, intended to optimize checkout conversions, minimize fraud, and boost authorization rates, also include upgrades to Stripe Connect, facilitating the easier integration of financial services.

Driven by a mission to boost the internet’s GDP, Patrick Collison shared plans to identify patterns within Stripe’s global ecosystem. This won’t just focus on the present, but also anticipate shifting priorities to help facilitate global economic growth.

With Stripe’s total payment volume exceeding $1 trillion in 2023, accounting for approximately 1% of the global GDP, it appears the Collison brothers are well on their way to achieving their ambitious vision.

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Samsung tops Apple in iPhone sales for third consecutive quarter https://www.smallbiztechnology.com/archive/2024/04/samsung-tops-apple-in-iphone-sales-for-third-consecutive-quarter.html/ Tue, 23 Apr 2024 00:09:00 +0000 https://www.smallbiztechnology.com/?p=66392 The global smartphone industry is seeing a steady recovery, led notably by Samsung which has topped Apple in iPhone sales for the third straight quarter in Q1 2024. Driving this growth are rapid tech advancements catching consumer demands for high-performing devices. 5G technology’s faster communication capacity significantly influences consumer preferences. Samsung capitalizes on these trends, […]

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The global smartphone industry is seeing a steady recovery, led notably by Samsung which has topped Apple in iPhone sales for the third straight quarter in Q1 2024.

Driving this growth are rapid tech advancements catching consumer demands for high-performing devices. 5G technology’s faster communication capacity significantly influences consumer preferences.

Samsung capitalizes on these trends, consistently innovating and expanding their products to grab a larger market share than their rival. Their supremacy in Q1 2024 marks a third straight quarter of higher sales than Apple’s iPhone.

Despite the competition, both Samsung and Apple remain dedicated to innovation, solidifying their standings in the global smartphone market.

As digital tech evolves, experts predict a thriving smartphone market. Increased competition is expected to spur further innovation and improvements, beneficial to consumers.

The widely-acclaimed Galaxy S24 Ultra from Samsung, particularly the 12GB 256GB variant, boosts Samsung’s area in the market. The increasing demand for this model reflects Samsung’s technological competency and superior design, key to customer satisfaction and leading to wider industry growth.

On the other hand, Apple’s sales are on a downward trend. Such a slow performance contrasts Samsung’s continuous upward trajectory and contradicts Apple’s overall image and previous-year performance.

Several factors contribute to this sales decline: increased competition, market saturation in developed countries, and hefty pricing of new models. Samsung, however, is winning market share owing to its diverse product offerings catering to various consumer segments.

Allegations of Apple slowing down older iPhone models impact consumer trust. But Samsung plays its cards well by launching innovative, customer-centric designs and aggressive marketing.

Given these circumstances, Apple is feeling the heat to diversify products and rethink pricing to reclaim its ground.

Samsung surpasses Apple in consecutive quarters

Meanwhile, Samsung can concentrate on perfecting existing strategies to leverage the upward momentum.

Regardless of the slowdown, Apple’s strong ecosystem and clientele loyalty remain noteworthy. It’s likely the company will bounce back.

Industry observers speculate that introducing new killer features, improving existing models, or unveiling game-changing products could overturn Apple’s current market slump. It will be interesting to watch how these two giants navigate the evolving smartphone market.

Apple’s technology and branding carry significant influence, despite sales slowdowns. They manage to stay resilient amidst market changes due to a wide product range.

Apple’s recent shift towards more software services guarantees steady revenue even with fluctuating hardware sales.

The future of the smartphone market is unexpected and susceptible to sudden changes due to fluctuating market conditions. Companies need to stay innovative and adaptable to navigate this.

Despite Samsung’s current lead, the competition with Apple is far from over. Both companies could change positions due to inherent market volatility.

Consistently developing and evolving, Apple and Samsung continue to disrupt the status quo. Their intense rivalry culminates in producing sophisticated devices, setting consumer trends and expectations.

Both Samsung and Apple cannot afford complacency as rapid tech advancements reshape the landscape. They must focus on innovation to stay ahead of each other and other competitors in the tech industry.

The power struggle between Samsung and Apple directly influences consumers, who eagerly wait for the next big thing. This tight competition spells a dynamic future for the tech industry.

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Sony set to launch diverse Bravia TV range https://www.smallbiztechnology.com/archive/2024/04/sony-set-to-launch-diverse-bravia-tv-range.html/ Fri, 19 Apr 2024 14:00:00 +0000 https://www.smallbiztechnology.com/?p=66382 Sony is gearing up to launch 16 new television sets under its prestigious Bravia brand. These range from innovative mini-LED to traditional LED and OLED models, demonstrating a blend of high-end technology and diverse design approaches. Unique to the Sony televisions is their integration with Google TV and inclusion of HDMI 2.1 support. They also […]

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Sony is gearing up to launch 16 new television sets under its prestigious Bravia brand. These range from innovative mini-LED to traditional LED and OLED models, demonstrating a blend of high-end technology and diverse design approaches.

Unique to the Sony televisions is their integration with Google TV and inclusion of HDMI 2.1 support. They also come equipped with a “cognitive intelligence” feature to elevate the overall viewing experience.

The Bravia line targets to redefine at-home entertainment, promising excellent picture-and-sound quality and dedicated streaming options for platforms such as Netflix, Amazon Prime, and Hulu.

Particular attention this year has been given to the four Mini-LED models. The Bravia 9, 8, and 7 models are powered by Sony’s XR processor, guaranteeing top-tier image quality, whereas the Bravia 3 model uses the X1 processor, resulting in a simpler design without compromising on performance.

Google TV, hailed as one of the best TV operating systems, is seamlessly incorporated across the 2024 Bravia line.

Sony’s diverse new Bravia TV lineup

This enables direct access to Google Assistant on the TV screen and easy connection with Google Home and Android phones.

Besides facilitating personalized TV experiences, the integration allows casting of mobile device screens onto the Bravia televisions. This elevates the overall user experience and broadens the scope of smart television functionality.

Also noteworthy is the compatibility of the new Bravia models with prevalent media formats like Dolby Vision and IMAX Enhanced. Catering particularly to PlayStation 5 users, they also pair well with Bravia audio accessories such as soundbars.

With advanced calibration mode, users can effortlessly fine-tune picture settings based on their preferences. Additionally, these energy-efficient TVs are designed for longevity, guaranteeing quality entertainment for years.

For those interested, the top-end Bravia 9 model starts from $3,299 for a 65-inch, with the budget-friendly Bravia 3 series starting at $599. The Bravia 7 and 3 series are currently available for pre-order.

With Sony’s continued pursuit of innovation, potential buyers can look forward to an enhanced, personalized, and high-quality entertainment experience uniquely offered by the new Bravia line.

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The Rights simplifies music clearance process https://www.smallbiztechnology.com/archive/2024/04/the-rights-simplifies-music-clearance-process.html/ Thu, 18 Apr 2024 18:36:00 +0000 https://www.smallbiztechnology.com/?p=66376 The Rights, a startup catering to the complex world of music issuance clearance, has successfully launched following effective trials with large music corporations. The Rights offers an efficient solution for acquiring music issuance clearances, their purpose being to simplify the complex process and thereby increase legal music distribution. The service was initially tested with big-name […]

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The Rights, a startup catering to the complex world of music issuance clearance, has successfully launched following effective trials with large music corporations.

The Rights offers an efficient solution for acquiring music issuance clearances, their purpose being to simplify the complex process and thereby increase legal music distribution.

The service was initially tested with big-name music corporations, with the results demonstrating the solution’s effectiveness. The aim of The Rights is to change the music industry by encouraging lawful dissemination of songs and reducing piracy.

The team behind The Rights, specialists in synchronization and licensing, raised their startup capital from various investors, entrepreneurs, and top-tier executives.

Simplifying music clearance with The Rights

Their main goal is to streamline the complex process of obtaining music licensing clearance, clearing the way for artists, producers, and content creators to become legally compliant with ease.

The Rights, in collaboration with blockchain-oriented company Dequency, has developed a platform to answer the increasing need for synch licensing from smaller entities. The platform facilitates large-scale licensing agreements, making them accessible to a wider range of businesses.

Founder and CEO Tres Williams has drawn comparisons between The Rights and production music libraries and one-stop catalogs, highlighting the advantages of The Rights, such as price flexibility, entity approval, and customized terms that protect commercial music’s value.

Williams, President Keatly Haldeman, and Chief Business Officer Scott Marshall have played pivotal roles in The Rights’ development. Their work has resulted in The Rights securing $7.5 million in investor funding from groups like Spyglass Media Group, Endeavor Entertainment, and Algorand.

The Rights has also issued a warning about potential risks from AI-led music generation to the synch licensing sector, noting that it could negatively impact the earnings of musicians and songwriters.

Haldeman finished by saying that there is an industry-wide need to streamline the clearance process, making it easier for both rights holders and licensees. This, he hopes, would foster growth and innovation within the industry as a whole.

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Are We Too Obsessed with Micromanaging Data? https://www.smallbiztechnology.com/archive/2024/04/are-we-too-obsessed-with-micromanaging-data.html/ Tue, 16 Apr 2024 15:22:31 +0000 https://www.smallbiztechnology.com/?p=66363 Micromanaging data is something that has been happening forever, but it often goes unnoticed and/or ignored because it seems normal. This is especially true today, given the number of software applications designed to collect, crunch, and visualize endless amounts of data for businesses. This has unfortunately led to a culture where employees are given arbitrary […]

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Micromanaging data is something that has been happening forever, but it often goes unnoticed and/or ignored because it seems normal. This is especially true today, given the number of software applications designed to collect, crunch, and visualize endless amounts of data for businesses.

This has unfortunately led to a culture where employees are given arbitrary metrics as goals that don’t actually reflect their contributions to the team or their real-world results. In fact, many Key Performance Indicators (KPIs) are entirely fabricated out of thin air and some employees don’t have control over the factors that generate the numbers used to measure their progress.

It’s not just KPIs that are the problem. Many business owners are overwhelmed by the vast amount of data they can collect through the applications they use to run their businesses. Not knowing any better, they attempt to make full use of these capabilities and end up wasting their time collecting data that doesn’t matter.

In other words, we have become obsessed with collecting and micromanaging data – whether or not that data is actually useful and relevant.

Not all data is useful

Just because you can collect 1,000 data points doesn’t mean you should. For example, if you are using email marketing, you can collect an infinite amount of data on your market by asking them follow-up questions in future emails for years if you want. Each time someone clicks on a link, they self-identify with another data point, and you can learn a whole lot about your subscribers. However, none of that data is useful if you don’t plan to use it in future marketing efforts.

For instance, say you collect enough data to profile your market as females aged 20-35 who drink coffee and have 2 children and at least one dog. That’s great, but unless you use that information to tailor your marketing efforts to that specific demographic, all of the data you’ve collected is useless.

It’s also common for business owners to collect data that can’t really be used for marketing or any other real purpose just because their software makes it possible. Many business owners are distracted by the ability to generate detailed reports from all the data they collect. Although, some reports directly contribute to the success of a business.

For instance, fleet managers need to keep detailed records regarding warranties and work orders. Knowing what parts are covered under the warranty is essential for making decisions that maximize company profits. Many fleet managers end up saving thousands of dollars by tracking warranties. However, not all data is equally useful. In fact, sometimes, data can give you an inaccurate perception of your business.

Data regarding failures can be deceptive

If you collect data regarding failures, it’s hard, if not impossible, to avoid attribution error. For example, Amazon happens to collect a large amount of data regarding employee performance and employees often suffer because of attribution error. 

This article explains the situation quite well. Attribution error is when the responsibility for failure is placed on internal behavior rather than external circumstances. Instead of recognizing that sometimes tools may not work, someone’s spouse may have died, or someone was sick, the data regarding failures are attributed to a person failing because they were lazy or incompetent.

This shows how easily data can be manipulated to form conclusions that may not be accurate. While data is important for making business decisions, it doesn’t tell the whole story. It doesn’t tell you why certain things are failing.

Unfortunately, many business owners don’t realize that often, the problems lie with their tools and systems, like bad software applications and inefficient protocols. Employees are often stuck following rules and regulations that set them back and prevent them from getting their work done.

Data is good in moderation

At the end of the day, if you’re spending a lot of time and resources crunching data, you’re probably wasting your energy. How much of the data you collect gets used? Do you even give that data to specific teams to use for their decision-making processes? Or do you just collect data, look at the reports, and file it away as “information?”

If you’re using the data you currently collect, that’s great. If not, try to cut back and only collect data you plan to use. If you’re not ready to use it, you can still collect it. Simply have a plan in place so that you’re not just amassing information for the sake of using all the features your software has to offer.

Your time and energy are better spent on tasks that will directly support your business.

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Microsoft’s Adallom founder spearheads Wiz’s strategic acquisitions https://www.smallbiztechnology.com/archive/2024/04/microsofts-adallom-founder-spearheads-wizs-strategic-acquisitions.html/ Fri, 12 Apr 2024 22:20:00 +0000 https://www.smallbiztechnology.com/?p=66335 Wiz’s strategic expansion through acquisitions In 2012, when venture capitalist Gili Raanan endorsed Assaf Rappaport’s startup, Adallom, he had no idea that the enterprise would later be sold for $320 million. Indeed, in 2015, Microsoft acquired Adallom and rebranded it as Cloud App Security, an essential element in Microsoft’s comprehensive security platform. This acquisition signaled […]

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Wiz’s strategic expansion through acquisitions

In 2012, when venture capitalist Gili Raanan endorsed Assaf Rappaport’s startup, Adallom, he had no idea that the enterprise would later be sold for $320 million.

Indeed, in 2015, Microsoft acquired Adallom and rebranded it as Cloud App Security, an essential element in Microsoft’s comprehensive security platform.

This acquisition signaled the market’s increasing awareness of the dire need for cloud security tools.

Rappaport, together with co-founders Ami Luttwak and Roy Reznik, capitalized on Raanan’s mentorship and the strong support from his investment firm, Sequoia Capital.

After guiding their venture to remarkable heights, Rappaport assumed an executive position at Microsoft, steering its successful cybersecurity operation.

Fast forward to today; Rappaport is heading Wiz, a notable entity in the cloud security realm, actively exploring expansion possibilities, potentially through mergers and acquisitions.

Recently, Wiz took over Rafft, a developer-centric cloud platform, and subsequently made a more substantial acquisition of Gem Security, a company specialized in cloud detection and response.

This strategic acquisition not only fortifies Wiz’s status in the cybersecurity landscape but also equips it better to provide inclusive cloud security solutions to its customers.

Founded in 2020, Wiz is headquartered in New York and, so far, has attracted about $900 million from financial supporters.

The overwhelming backing from a diverse group of investors has skyrocketed the company’s estimated value to an impressive $10 billion.

Rappaport and Arie Zilberstein, CEO and Co-founder of Gem Security, share a similar background in the cybersecurity sector, having both served with the cyber division of the Israeli Defense Forces, Unit 8200.

Moreover, both have been at the helm of successful startups that eventually got acquired.

Their combined experience has been essential in driving the success of Gem Security.

During the acquisition, Zilberstein praised Rappaport’s extensive experience and perceived it as a critical component in fostering solid trust between them, leading to a successful deal.

Zilberstein also expressed great optimism about the untapped potential that their partnership promises.

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Merck to invest in cancer research firm Abceutics https://www.smallbiztechnology.com/archive/2024/04/merck-to-invest-in-cancer-research-firm-abceutics.html/ Thu, 11 Apr 2024 20:31:00 +0000 https://www.smallbiztechnology.com/?p=66329 Merck, a global pharmaceutical giant, is set to invest a potential sum of $208 million in acquiring the cancer research company Abceutics Inc., which was initiated by Joseph P. Balthasar and his research team at the University of Buffalo in 2020. The investment is contingent on Abceutics Inc. meeting certain performance objectives and is seen […]

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Merck, a global pharmaceutical giant, is set to invest a potential sum of $208 million in acquiring the cancer research company Abceutics Inc., which was initiated by Joseph P. Balthasar and his research team at the University of Buffalo in 2020.

The investment is contingent on Abceutics Inc. meeting certain performance objectives and is seen as a strategic endeavor by Merck to boost its portfolio in the realm of cancer research and treatment.

Merck’s interest in Abceutics Inc. is due to their pioneering work on payload-binding selectivity enhancers (PBSEs), which may hold the key to neutralizing harmful payloads in cancer cells, reducing harm caused to healthy issue.

Merck’s strategic investment in Abceutics

The potential value in introducing these specialized molecules into Merck’s existing treatments is seen as a significant step forward.

David Weinstock, VP of Oncology Discovery at Merck, has expressed great optimism for the prospective collaboration, underlining the potential impact of this innovative therapeutic approach on current cancer treatment strategies. He admires the significant progress made by Abceutics and is confident in the potential synergy of incorporating Abceutics’ ground-breaking work with Merck’s robust standing in Oncology treatment.

The primary objective of Abceutics Inc.’s research is the development and optimization of antibody-drug conjugates (ADCs), which, in synergy with PBSEs, holds promise for an improved selectivity and efficacy of ADC therapy, with fewer side effects. This pharmaceutical innovation could bring forth a significant change in patient outcomes by minimizing detrimental side effects frequently associated with cancer treatment.

Co-founder of Abceutics, Brandon Bordeau, expressed immense pride in their work and is certain of Merck’s capability to continue their progress. “This is a significant milestone for us, and we’re thrilled with Merck’s commitment to furthering our collective efforts in the field,” commented Bordeau at a recent press conference.

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AliveCor defends mobile ECG tech in high-profile patent dispute https://www.smallbiztechnology.com/archive/2024/04/alivecor-defends-mobile-ecg-tech-in-high-profile-patent-dispute.html/ Thu, 11 Apr 2024 14:32:00 +0000 https://www.smallbiztechnology.com/?p=66331 Health tech company AliveCor finds itself in the midst of a patent infringement legal battle over its proprietary electrocardiogram technologies (ECG), specifically designed for mobile and smartwatch devices. The dispute derives from the company accusing a tech giant of copying its mobile ECG technology. CEO Priya Abani remains committed to ensuring AliveCor’s innovations are rightfully […]

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Health tech company AliveCor finds itself in the midst of a patent infringement legal battle over its proprietary electrocardiogram technologies (ECG), specifically designed for mobile and smartwatch devices. The dispute derives from the company accusing a tech giant of copying its mobile ECG technology. CEO Priya Abani remains committed to ensuring AliveCor’s innovations are rightfully protected and undeterred by its larger opponent.

The situation has met the eyes of high-profile observers, including government officials such as President Joe Biden. As a smaller entity, AliveCor represents not just itself, but all businesses facing the challenge of competing with larger corporations. The outcome of this battle could potentially set precedents for future similar situations, affecting the broader industry’s future.

The dispute kickstarted when AliveCor introduced KardiaBand in 2016, the first FDA-cleared ECG wearable of medical-grade. Compatibility issues surfaced when a similar product was unveiled by the tech giant two years later, sparking nearby patent infringement.

AliveCor’s legal battle over mobile ECG patent

The ongoing battle leads to considerable uncertainty, affecting users who rely on such innovative devices.

AliveCor argues with patents, scientific proof, and additional evidence against attempts to dismiss the allegations. Despite costly legal hindrances, the complaint reached the International Trade Commission (ITC), ruling the tech giant infringed upon AliveCor’s rights; hence, an import ban on the offending devices in the U.S. Not only has the ruling highlighted the importance of respecting intellectual property rights, but it also set a precedent for future legal disputes among tech companies.

Nevertheless, the corporation strives to reverse the ban and influence the ITC, including efforts to prevent patent owners from filing complaints with the commission. Even though they were unsuccessful in undermining AliveCor’s patent rights at the Patent Trial and Appeal Board (PTAB) of the US Patent and Trademark Office, attempts continue.

Abani worries that such infringements might stifle innovation and threaten the health tech industry’s stability. She emphasizes that regulations guarding companies of all sizes are in place, particularly critical to reassure investors and small business heads. Despite seeing an imbalance in their legal conflict, Abani remains hopeful for fairness and holds expectations for Congress to resist company manipulation. Ultimately, she stresses this isn’t solely about the survival of small businesses but also the future of innovation in healthcare. In her view, this transcends a single legal battle and speaks to the broader context of ensuring a fair and balanced tech industry landscape.

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Apple plans to introduce emulators to App Store https://www.smallbiztechnology.com/archive/2024/04/apple-plans-to-introduce-emulators-to-app-store.html/ Mon, 08 Apr 2024 18:52:00 +0000 https://www.smallbiztechnology.com/?p=66308 In a ground-breaking move, Apple recently announced plans to infuse emulators into their App Store. This development could potentially reshape the mobile gaming sector, granting consumers access to an extensive library of classic games, in addition to the thousands of native apps already available. Such a move could significantly broaden gaming scopes available to Apple’s […]

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In a ground-breaking move, Apple recently announced plans to infuse emulators into their App Store. This development could potentially reshape the mobile gaming sector, granting consumers access to an extensive library of classic games, in addition to the thousands of native apps already available.

Such a move could significantly broaden gaming scopes available to Apple’s users, pulling in those gamers with a fondness for retro games. Consequently, this may open up Apple’s demographic reach within the gaming market. Considering this, the effects of this innovative shift on the gaming community and Apple’s industry stance will undoubtedly be fascinating to watch.

For gaming aficionados, this move might hint at iPhones becoming plausible rivals to portable gaming hardware like Nintendo Switch and Steam Deck. The integration of high-standard games, coupled with an impressive scope for customization, could position Apple devices as serious alternatives to traditional handheld consoles.

However, the mechanics of how emulators will function on iPhones are still under wraps.

Emulators herald new era for App Store

Despite the uncertainties, this strategic move could elevate Apple’s competitiveness within the mobile gaming industry. Although integrating emulators may enhance the gaming experience by providing access to a wider array of games, it’s important to preserve the integrity of Apple’s App Store ecosystem.

Even as iPhones might fall short in aspects like tangible buttons for gaming, third-party controllers like Razer Kishi and Backbone One might bridge this gap. Equipped with standard gamepad buttons and analog joysticks, these accessories transform your device into a handheld console, leading to a more engaging gaming experience.

However, the expenses and evolving design of newer iPhone models might pose challenges for customers with older models, especially in terms of third-party controller compatibility. A universal design approach could provide a more affordable, inclusive solution for all iPhone users.

Overall, Apple’s potential move might rewrite the narrative of mobile gaming. It could lead to a surge in the market for third-party controllers and usher in a new era in the gaming sphere. This step may also provide smaller companies with a platform to grow in a market dominated by larger players

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5 Reasons to Always Buy a Strong Case to protect your iPad https://www.smallbiztechnology.com/archive/2024/04/5-reasons-to-always-buy-a-strong-case-to-protect-your-ipad.html/ Fri, 05 Apr 2024 15:44:25 +0000 https://www.smallbiztechnology.com/?p=66301 No matter how often you use your iPad, you probably don’t consider each time a potential disaster, but there’s a chance you might drop it at any given time. Whether you’re pulling it out of a bag or picking it up to use, the possibility of dropping your iPad and cracking the screen (or worse) […]

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No matter how often you use your iPad, you probably don’t consider each time a potential disaster, but there’s a chance you might drop it at any given time. Whether you’re pulling it out of a bag or picking it up to use, the possibility of dropping your iPad and cracking the screen (or worse) is real. If just knowing you might bust your iPad isn’t enough, here are some of the best reasons to get a durable iPad case to protect your iPad right away.

1. Accidents happen

The first and most obvious reason to protect your iPad with a durable case is that accidents happen. They’re often unpredictable and unstoppable once set in motion. For example, if you bring your iPad on a road trip and someone tries to grab it out of your hand, it might go flying out the window. This seems like an extreme example, but it happens to people.

Other accidents involve people carelessly tossing their iPads into the air and trying to catch them with one hand. Sometimes, people fumble and lose their grip when taking their iPads out of a bag. The whole point about accidents is that you can’t see them coming, and your first line of protection will always be having a case on your iPad.

In tests using quality cases, a naked iPad never makes it past a couple of drops before the screen shatters. On the other hand, an iPad protected by a durable case can withstand many drops. The type of case to avoid is the magnetic folio-style case. They’re thin, lightweight, and look nice, but your iPad will still get dinged and scratched around the sides in a drop. If it opens during the fall, you could see worse damage.

2. It’s common to drop an iPad

All the YouTube videos of people dropping iPads on purpose aside, it’s quite common to accidentally drop an iPad. Like any device, they can slip through your fingers and if someone bumps into you, it can jolt your iPad out of your hands.

Replacing screens is possible, but it still costs money. Besides, you might damage your hard drive and have to replace your whole device. The unpredictable nature of drops makes a durable iPad case a great investment.

3. Your friends might not take care of your iPad

If you ever decide to loan your iPad to a friend, you can’t guarantee they’ll treat it as if it were their own. People can be careless, even with their belongings. Additionally, when a friend has your iPad, it’s also subject to accidents caused by other people in their house, including guests. It’s risky to loan it out if a case doesn’t protect your iPad.

4. You can’t control children

Kids aren’t as controllable as we’d like them to be, and that means if you leave your iPad alone for even a minute with kids in the house, you may not have a working iPad for long.

Here are just some of the various ways kids can destroy iPads on accident:

There are far too many ways children can accidentally ruin your iPad. You can’t prevent all of them, but you can mitigate the potential for physical damage by keeping it protected in a strong case.

5. You can’t control pets

Pets are just as unpredictable as children; you can’t wholly control their behavior. They may know the basic commands like ‘sit,’ ‘stay,’ and ‘heel,’ but when your dogs are free to play in the house, it’s only a matter of time before your iPad becomes involved in their shenanigans.

For example, if you set your iPad down on the couch, it might seem safe until your dogs start chasing each other around the house and land on the couch, catapulting your iPad to the floor. Whether it’s a carpeted or hardwood floor, there’s a chance your iPad’s screen might break in the fall, even if it’s barely a foot to the ground. The only way to prevent this is by having a protective case.

A well-protected iPad will save you money

If you protect your iPad with a strong case, it will save you money in the long run. In most cases, you won’t have to replace a cracked screen or get a new device if you accidentally drop it. iPads are expensive, so keep yours well-protected.

 

Featured image provided by Gül Işık; Pexels; Thanks!

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EU challenges Apple’s app store monopolies, advocates for competition https://www.smallbiztechnology.com/archive/2024/04/eu-challenges-apples-app-store-monopolies-advocates-for-competition.html/ Thu, 04 Apr 2024 14:53:00 +0000 https://www.smallbiztechnology.com/?p=66294 The European Union (EU) is calling attention to what they perceive as restrictive rules in Apple’s App Store that may be hindering innovation and competition. The EU is advocating for softer regulations that could support a more vibrant and competitive mobile app scene. A rival application store, poised to compete with Apple’s monopoly, is gearing […]

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The European Union (EU) is calling attention to what they perceive as restrictive rules in Apple’s App Store that may be hindering innovation and competition. The EU is advocating for softer regulations that could support a more vibrant and competitive mobile app scene.

A rival application store, poised to compete with Apple’s monopoly, is gearing up for its European unveiling. This store’s standout element is its affiliation with Patreon, a renowned crowdfunding medium. The burgeoning app store’s much-anticipated debut in Europe is expected to bring a fresh perspective to the region’s tech industry.

Joining forces with Patreon enables developers to sidestep Apple’s standard sales commission of 15%-30%. With it, application makers can serve their clientele without having to deal with extra charges, commonly taken as part of Apple’s standard arrangement. It paves the way for higher earnings and a closer relationship to their consumers, which in turn could improve customer satisfaction and foster sustainable growth.

The platform will initially launch with only two apps – Delta, available for free, and another accessible with a minimum Patreon donation of $1. Future plans include more apps to be rolled into the store, such as beta versions of Delta and Clip, upon a $3 monthly Patreon pledge.

EU scrutinizes Apple’s app store, promotes competitive platform

The decision to incorporate these new apps reinforces the store’s vow to augment its digital content range while safeguarding income through Patreon donations.

Looking ahead, the rival app store plans to offer the same Patreon integration feature to other developers. The aim is to help developers unlock new revenue streams while also encouraging more innovative approaches from developers around the world. The ultimate goal is to cultivate a more diverse, inclusive, and dynamic app marketplace.

Riley Testut, the creator of the alternative app store, is looking to enhance the user experience and offer developers a unique method of monetizing their apps. To align with Apple’s guidelines, minor changes, such as installing pop-ups when customers opt to download an app, will be implemented. The store also plans to include features that enable users to leave reviews, improve layout organization, and have a dedicated section for trending apps.

In another progressive move, detailed analytics will be provided to developers, offering crucial insights into user engagement and app performance. Testut also advocates for transparency and plans to adopt a strict content moderation policy to ensure that all apps are safe and abide by user privacy principles. The consideration of a subscription model for developers is part of exploring novel ways of revenue generation to encourage growth, collaboration, and innovation.

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Seattle startup raises $6.7M to optimize AI costs https://www.smallbiztechnology.com/archive/2024/04/seattle-startup-raises-6-7m-to-optimize-ai-costs.html/ Thu, 04 Apr 2024 00:52:00 +0000 https://www.smallbiztechnology.com/?p=66278 A Seattle-based startup recently raised $6.7 million in its seed funding round. The funds are earmarked for helping businesses cut costs on Large Language Models (LLMs) usage. Costanoa Ventures led the round, with participation from Y Combinator and private investors. The technology developed by the startup allows businesses to use LLMs more efficiently, lowering costs. […]

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A Seattle-based startup recently raised $6.7 million in its seed funding round. The funds are earmarked for helping businesses cut costs on Large Language Models (LLMs) usage. Costanoa Ventures led the round, with participation from Y Combinator and private investors. The technology developed by the startup allows businesses to use LLMs more efficiently, lowering costs.

The founders of the startup, David and Kyle Corbitt, are determined to decrease costs and simplify processes related to LLM deployment and training. They aim to provide developers with tools to create customized LLM models. They believe that smaller, specialized models can achieve higher efficiency and lower costs compared to larger, general models.

The company suggests that using more simplified AI systems that deeply understand a business’s policies and product line, rather than complex AI systems, can improve customer service and enhance other business functions. By doing so, customer retention and satisfaction rates can potentially increase.

Seattle startup’s funding boosts AI efficiency

The enterprise is aiming to implement its system across different business operations for improved effectiveness and productivity.

For example, a financial firm can use AI to examine call transcripts and extract essential data, resulting in cost reductions and fewer errors. These processes demonstrate how AI can optimise various business operations and inspire further adoption of the technology.

Users don’t need extensive machine learning or data science knowledge to use the system, according to Kyle Corbitt. Many of their users, primarily full-stack app developers, have successfully trained robust models without needing external knowledge. This simplifies the model training process and reduces the steep learning curve typically associated with the field.

Before the current startup, Kyle spent his time working at a family history startup, Emberall, and had an engineering role at Y Combinator, where he organised the Startup School for its community of founders. His diverse career experience undoubtedly enriches the projects he is involved in.

Even though the startup has not revealed its income statistics, it has experienced considerable growth since its establishment a year ago. Its primary revenue comes from clients who pay for the fine-tuning of models and their application in real-life situations. The startup is always eager to discover new ways to satisfy diverse market demands.

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Apple plans budget-friendly AirPods and upgraded Max models for 2024 https://www.smallbiztechnology.com/archive/2024/04/apple-plans-budget-friendly-airpods-and-upgraded-max-models-for-2024.html/ Wed, 03 Apr 2024 22:12:00 +0000 https://www.smallbiztechnology.com/?p=66286 According to industry reports, Apple intends to release a more cost-efficient variant of its widely popular AirPods, as well as upgraded models of AirPods Max, in 2024. This information comes from substantial research conducted by Jeff Pu, an analyst at Haitong International Securities. The more affordable AirPods are expected to have components produced by a […]

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According to industry reports, Apple intends to release a more cost-efficient variant of its widely popular AirPods, as well as upgraded models of AirPods Max, in 2024. This information comes from substantial research conducted by Jeff Pu, an analyst at Haitong International Securities.

The more affordable AirPods are expected to have components produced by a Foxconn subsidiary, with the manufacturing operations taking place in an India-based factory starting from the fourth quarter of this year.

The forecast aligns with previous predictions by insiders such as Mark Gurman, Ming-Chi Kuo, and Debby Wu, indicating Apple’s plan to roll out new models of AirPods later this year and projecting an increased presence in the competitive global market of wireless earbuds.

These updated models are expected to offer improved comfort, superior sound, and a revamped charging case possibly featuring a USB-C port. Additional enhancements might include longer battery life and a more localized sound experience, depending on the user’s environment.

Moreover, the possible inclusion of active noise cancellation in the mid-range model could dramatically enhance the audio experience by eliminating background noise.

Affordable AirPods and upgraded Max models: Apple’s 2024 projection

The potential presence of a built-in speaker for tracking via Apple’s Find My network is likely to aid users in locating their misplaced devices.

There is ongoing industry speculation about whether these more affordable AirPods and fourth-generation entry-level models are the same product; insider reports, however, suggest that both models will likely be launched.

The Anticipated release of updated AirPods Max aligns with previous statements from Gurman about a revamped version of the over-ear headphones, possibly offering a range of new colors and hardware upgrades. The launch promises to add new dynamics to Apple’s premium audio accessory line.

These product releases exemplify Apple’s commitment to integrating AI in their catalog and are expected to preview at the Worldwide Developers Conference in June 2024, with public releases anticipated in September 2024. Apple aims to expand its consumer base to include regular consumers and professionals with these launches.

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Digital tipping surges in the service industry https://www.smallbiztechnology.com/archive/2024/04/digital-tipping-surges-in-the-service-industry.html/ Wed, 03 Apr 2024 14:53:00 +0000 https://www.smallbiztechnology.com/?p=66272 With an increasing reliance on digital payment methods, particularly as a result of the COVID-19 lockdowns, digital tipping in the service sector has seen significant growth. According to Professor Ismail Karabas from Murray State University, businesses have been able to smoothly incorporate digital tips into their payment systems. This evolution offers convenience and promotes additional […]

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With an increasing reliance on digital payment methods, particularly as a result of the COVID-19 lockdowns, digital tipping in the service sector has seen significant growth. According to Professor Ismail Karabas from Murray State University, businesses have been able to smoothly incorporate digital tips into their payment systems. This evolution offers convenience and promotes additional support for hard-working employees within the service industry.

The rise of digital tipping began in restaurants but has since spread across a wide variety of businesses, thanks to point of sale (POS) technology from companies like Square, Toast, and PayPal. This digitization has fostered seamless transactions, eliminated the need for physical cash, and provided a more efficient service industry.

However, Karabas cautions against potential negatives of the system. The strategy should focus on balancing the encouragement of digital tipping while respecting a patron’s right to tip based on their perceived value and quality of the service. The overuse of digital tip prompts could potentially frustrate customers, leading to decreased patronage and affecting revenue negatively.

Adding to this, Professor Karabas highlights the need for businesses to address any potential problems that could arise with the implementation of digital tipping.

Digital tipping’s impact on service industry

This includes ensuring employees receive their fair share of tips, customer privacy concerns, and maintaining an efficient and smooth transaction process.

Despite potential challenges, Karabas points to the financial benefits digital tipping brings to workers. Digital tipping has the potential to boost employees’ overall income, which can add to job satisfaction, help reduce turnover and foster a positive working environment. This ultimately also compliments business growth and success.

This new payment culture has also ignited debates around fair wages and reliance on tips. It’s essential to stay informed and updated about changes in technology that may affect tipping choices and decisions. Despite these debates, the significance of gratuity in service-based industries remains unchanged, emphasizing the need to make the tipping process as transparent and straightforward as possible.

The surge in digital tipping signifies a major shift in our transactions and exchanges, undeniably transforming the service industry compensation model. While it certainly presents its share of challenges, the potential to reshape the perception and practice of tipping in the service industry is immense.

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Apple users targeted in relentless password scam https://www.smallbiztechnology.com/archive/2024/03/apple-users-targeted-in-relentless-password-scam.html/ Fri, 29 Mar 2024 20:50:00 +0000 https://www.smallbiztechnology.com/?p=66230 Apple product owners are reportedly being targeted by a multifaceted scam, which is aimed to hoodwink users into approving unmerited password alterations. The scam was initially brought to light by AI entrepreneur Parth Patel via his Twitter. As per Patel’s post, the scam initiators dupe Apple users by disseminating phony alerts, seemingly from ‘Apple Support’, […]

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Apple product owners are reportedly being targeted by a multifaceted scam, which is aimed to hoodwink users into approving unmerited password alterations. The scam was initially brought to light by AI entrepreneur Parth Patel via his Twitter.

As per Patel’s post, the scam initiators dupe Apple users by disseminating phony alerts, seemingly from ‘Apple Support’, asking them to amend their passwords due to suspected invasion attempts. Consequently, Users unaware of the scam risk inadvertently jeopardizing their personal Apple accounts.

Victims of this deceitful activity are continuously assailed with password reset notifications. Responding to each of these prompts can be time-consuming and frustrating. This scam goes beyond being a mere annoyance as it potentially endangers the privacy of personal and professional data.

Patel’s revelation about this scam has potentially safeguarded many Apple users from becoming its victims.

Scammers exploit Apple’s password reset system

It stresses the importance of cybersecurity awareness and the need to take caution when interacting with such notifications.

Conversely, the perpetrators of the scam are adept at wearing down users by incessant notifications until they agree to change passwords. The failing point lies within Apple’s unchanged stance on these issues making its users vulnerable, unlike Microsoft users who have been sheltered due to the company’s prompt course correction.

It’s critical for tech giants to recognize and mitigate these threats swiftly, prioritizing user security and privacy. Apple is anticipated to counter this situation readily through the implementation of protective measures to safeguard its users from such scams.

This instance of robbery showcases scammers’ heightened sophistication- from spam generation to phishing personal details. In Patel’s case, the scammer phished his private details and tried acquiring a one-time reset code, signifying the IT savviness of these offenders.

Patel’s ordeal has thrown a spotlight on the safety of Apple’s ‘iForgot’ system and a potential loophole that allows endless password reset requests, ideal for malicious intents. This unveiling calls for an immediate review of the system’s security measures.

The Apple community is eagerly awaiting the tech giant’s response. In the meantime, users are advised to be vigilant, ensure regular software updates, and if any mischief is suspected, promptly report it to Apple’s customer support team or a trusted cybersecurity agency.

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Coinbase battles lawsuit amid trading challenges https://www.smallbiztechnology.com/archive/2024/03/coinbase-battles-lawsuit-amid-trading-challenges.html/ Fri, 29 Mar 2024 15:01:00 +0000 https://www.smallbiztechnology.com/?p=66220 Coinbase Global Inc., a prominent cryptocurrency exchange, is facing significant challenges hindering its trading value. Wednesday’s afternoon trading session saw a dip of over 2%, as continuing on Thursday morning, raising investor concerns about the company’s stability. External issues such as strict regulatory scrutiny, customer service glitches, and susceptibility to cryptocurrency volatility are exacerbating Coinbase’s […]

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Coinbase Global Inc., a prominent cryptocurrency exchange, is facing significant challenges hindering its trading value. Wednesday’s afternoon trading session saw a dip of over 2%, as continuing on Thursday morning, raising investor concerns about the company’s stability. External issues such as strict regulatory scrutiny, customer service glitches, and susceptibility to cryptocurrency volatility are exacerbating Coinbase’s predicament.

This jeopardization heightens the pressure on cryptocurrency exchanges and potentially affects the future of digital currencies. The key issue driving this decrease in value is an upcoming lawsuit initially lodged early this year, alleging that Coinbase participated in “unregistered sales of securities.”

Despite efforts to nullify the charge, Coinbase’s attempts were frowned upon as the judge presiding did not agree. The lawsuit dates back to June when concerns about Coinbase’s operational protocols were first raised. It sparked disputes, alleging the company misrepresented operations and misled customers. Coinbase, however, maintained its stand on strict regulatory compliance.

In response to rising customer discontent, the company reassessed its operational management and protocols.

Coinbase lawsuit amidst trading hurdles

This marked the onset of a prolonged legal battle that could potentially tarnish Coinbase’s reputation in the cryptocurrency domain, however, Coinbase remained steadfast, reiterating commitment to ethical practices and customer satisfaction.

Contrarily, Coinbase’s situation isn’t all grim. Market speculations indicate prospective developments, suggesting regulatory changes that could favour the company, providing a lifeline to its declining shares. The integration of innovative crypto products and services could contribute to additional revenue streams. Additionally, possibilities of global expansion, wider public acceptance of digital currencies, and increased institutional investor adoption, could depict brighter days ahead.

Finally, while the current scenario is threatening for Coinbase, plausible future developments could differential the conditions. Favorable regulatory changes or advancements in security technology could significantly strengthen Coinbase’s status. Also, the development or adoption of new cryptocurrencies could potentially widen audience reach, thus expanding their customer base. Adaptations towards these potential circumstances could thrust Coinbase to the vanguard of the crypto industry.

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Garry Tan raises $2 billion for Y Combinator’s tiered investment strategy https://www.smallbiztechnology.com/archive/2024/03/garry-tan-raises-2-billion-for-y-combinators-tiered-investment-strategy.html/ Fri, 29 Mar 2024 14:17:00 +0000 https://www.smallbiztechnology.com/?p=66226 Garry Tan, head of Y Combinator, is reportedly raising $2 billion in funding for investing in emerging startups. The investment is divided across three innovative funds. The first fund, totalling $1 billion, is designed for high growth potential, early-stage startups. The second fund, with a capital of $600 million, is earmarked for Series A and […]

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Garry Tan, head of Y Combinator, is reportedly raising $2 billion in funding for investing in emerging startups. The investment is divided across three innovative funds. The first fund, totalling $1 billion, is designed for high growth potential, early-stage startups. The second fund, with a capital of $600 million, is earmarked for Series A and Series B rounds. The remaining $400 million is assigned to support well-established startups, showing steady progress and imminent success.

Y Combinator adopts a unique investment strategy, promising $500,000 to each startup finishing its training program. Of this, $125,000 goes towards a 7% equity stake and the rest for the startup’s subsequent equity round. In addition to this financial boost, a three-month intensive training program is provided to the selected startups.

Mentorship and training don’t stop after the program concludes.

Garry Tan’s tiered funding strategy for startups

Y Combinator is known to offer long-term support to these startups. Famous alumni of the program include big names like Dropbox and Airbnb, offering connection opportunities to the startups for future growth and success.

Y Combinator’s latest move is a three-tiered fund strategy. The strategy includes a fund for initiating investments, a second for finishing the first round of investments, and a third for continual investment into successful startups. This diversified investment strategy allows better risk management and doesn’t rely solely on one venture’s success.

Since Garry Tan became CEO in January 2023, he has been working on streamlining the company’s fundraising model. This included pausing the Continuity fund and focusing more on direct deals with potential startups. His changes have been applauded by the industry and wave a clear path towards nurturing the growth of nascent businesses.

Despite facing challenges and criticisms, Tan remains focused on making Y Combinator more agile. Partner Harj Taggar revealed plans to develop software to track fundraising efforts and standardize investments, further echoing Garry Tan’s vision to make Y Combinator more efficient and adaptable.

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Vivo enters foldable phone market with new releases https://www.smallbiztechnology.com/archive/2024/03/vivo-enters-foldable-phone-market-with-new-releases.html/ Fri, 29 Mar 2024 14:05:00 +0000 https://www.smallbiztechnology.com/?p=66228 Vivo is stepping into the foldable phone market with its latest releases, the X Fold 3 and the X Fold 3 Pro, aimed to challenge Samsung’s dominance in the sector. With cutting-edge technology at its forefront, Vivo plans to stir the market and offer consumers more choice in this rapidly evolving segment. It is expected […]

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Vivo is stepping into the foldable phone market with its latest releases, the X Fold 3 and the X Fold 3 Pro, aimed to challenge Samsung’s dominance in the sector. With cutting-edge technology at its forefront, Vivo plans to stir the market and offer consumers more choice in this rapidly evolving segment. It is expected that these novel devices will resonate with tech-savvy consumers, establishing a solid footprint for Vivo in the foldable phone industry.

The Vivo X Fold 3 Pro, Vivo’s flagship for this year, boasts a 5,700mAh battery, a 6.53-inch OLED cover screen, an 8.03-inch OLED foldable inner screen, and a 108-megapixel main camera. It’s powered by a Snapdragon 888 Plus chip and features a 32-megapixel front camera, perfect for capturing quality selfies or hosting video conferences. With its 5G compatibility, this device promises high-speed internet browsing and smoother user experience.

Despite sporting a streamlined design, the Pro variant offers striking camera features, including two 32MP front-facing cameras, and a 50MP main camera. The Pro variant also features a 6.7-inch OLED display, encased in a sleek metal frame.

Vivo’s foray into foldable phone industry

The device is equipped with a robust 5000mAh battery and dual speakers, offering a great audio experience. With a wide range of storage options from 128GB to 1TB, the Pro variant meets various storage needs.

Vivo caters to budget-conscious consumers with the X Fold 3 model. Though powered by the slightly less powerful Snapdragon 870 chipset, the X Fold 3 remains an attractive choice for consumers seeking affordable foldable smartphones. The model maintains a booklike fold design, ensuring easy single-handed operation, and includes a side-mounted fingerprint scanner for quick access.

The X Fold 3 and X Fold 3 Pro position Vivo to pose a significant challenge in the foldable phone market, directly competing with Samsung’s Galaxy Z Fold 5. Both new Vivo devices offer superior camera capabilities and impressive battery life, with especially designed night mode for better low-light photography, along with innovative software optimization for enhanced battery efficiency.

The Vivo foldable phones are characterized by their refined, lightweight design and larger rear camera sensors, delivering high-quality image capture. Vivo’s bold move in the folding phone market will inevitably command significant industry attention.

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RealSage secures $4M for proptech expansion https://www.smallbiztechnology.com/archive/2024/03/realsage-secures-4m-for-proptech-expansion.html/ Wed, 27 Mar 2024 14:34:00 +0000 https://www.smallbiztechnology.com/?p=66137 RealSage, a prominent proptech firm, recently disclosed that they’ve secured $4 million in seed funding. This move is intended to assist multi-family dwelling owners and operators in effectively managing their financial obligations. The funding round was piloted by a Boston-based venture capital firm known for its SaaS expertise, among others. Various investors, such as Karman […]

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RealSage, a prominent proptech firm, recently disclosed that they’ve secured $4 million in seed funding. This move is intended to assist multi-family dwelling owners and operators in effectively managing their financial obligations.

The funding round was piloted by a Boston-based venture capital firm known for its SaaS expertise, among others. Various investors, such as Karman Ventures, Golden Section, and Second Century Ventures, along with real estate family businesses from New York and Toronto, also backed the project.

RealSage, headquartered in Toronto, continues to provide services in both Canada and the U.S. The firm intends to use this funding to beef up its presence in the American market where it currently holds an equal share with Canada.

The company’s unique value proposition is an AI-powered platform that consolidates fragmented data to guide operators in consequential decision-making.

RealSage’s $4M seed funding for market expansion

Leading, vertically-integrated Real Estate Investment Trusts (REITs) are among their significant clients.

The ultimate goal of RealSage aligns with the growing utilization of AI in the real estate sector, estimated to reach a valuation of $8.9 billion by 2026. They aim to support asset managers in making well-informed financial decisions to escalate their operational effectiveness and precision.

Moreover, RealSage is offering a fresh perspective to the industry by using AI for predictive insights instead of analyzing historical data. Their vision is to make data interactions more conversational, enabling users to accurately forecast future trends.

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Americans Prefer Pensions Over 401(k) Plans, Study Finds https://www.smallbiztechnology.com/archive/2024/03/americans-prefer-pensions-over-401k-plans-study-finds.html/ Fri, 22 Mar 2024 20:58:00 +0000 https://www.smallbiztechnology.com/?p=65998 Recent studies show that a significant number of American citizens favor traditional pension plans over 401(k) retirement options. This preference might be due to the perceived stability and familiarity of pensions compared to the assumed complexity of 401(k) plans. 401(k) plans offer a level of flexibility and personal control that pensions often do not, like […]

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Recent studies show that a significant number of American citizens favor traditional pension plans over 401(k) retirement options. This preference might be due to the perceived stability and familiarity of pensions compared to the assumed complexity of 401(k) plans.

401(k) plans offer a level of flexibility and personal control that pensions often do not, like varying investment choices and personalized savings strategies. However, unlike the consistent income pensions offer, 401(k) plans rely on performance and contributions.

The choice between pensions and 401(k) plans typically depends on an individual’s comfort level with investment risk, financial situation, and retirement goals. It’s suggested that people do their due diligence, researching all options and seeking advice from a financial advisor if necessary.

The research provides key insights into American attitudes towards retirement security. It presents in-depth analysis of how perceptions about these retirement plans can differ among age groups, income brackets and geographical locations.

The study also investigates if these perceptions align with the actual benefits that these retirement plans provide, suggesting ways to enhance retirement security. It emphasizes the importance of individuals and employers being well-informed and proactive about securing a robust financial future.

Pensions still hold popularity in the American professional landscape due to the fixed, dependable income they provide retirees, irrespective of market conditions. On the other hand, the value of 401(k) plans is heavily dependent on investment performance, which can be volatile due to stock market fluctuations.

Yet, many organizations and employees choose 401(k) plans for their potential higher returns and investment flexibility. The final decision depends on various factors, and it is crucial for all parties involved to fully understand both options before committing.

Increasingly, financial advisors are suggesting a diversified retirement strategy with elements of both plans, in order to hedge against risks and maximize long-term benefits. With the evolution of retirement planning, the balance between pensions and 401(k) plans is sure to be interesting going forward.

Regardless of the plan chosen, proper financial planning and sound investment strategies are fundamental to securing a comfortable and stable retirement.

To truly understand these preferences, more detailed analysis is required. Applying rigorous statistical methods could provide significant shape to future retirement policies, potentially altering the retirement planning and social security benefits landscape. Considering demographic trends, economic stability, and personal savings is crucial when analyzing these preferences.

Policymakers need to consider these preferences when strategizing for retirement savings and securing retirement for Americans. Recognizing that these preferences differ among demographic sectors is key, as well as valuing transparency and understandability in these plans. Through these efforts, the goal is to create a society wherein all citizens can enjoy a comfortable and worry-free retirement.

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Tech giants unite against apple’s app store policies https://www.smallbiztechnology.com/archive/2024/03/tech-giants-unite-against-apples-app-store-policies.html/ Fri, 22 Mar 2024 20:34:00 +0000 https://www.smallbiztechnology.com/?p=66019 Top Tech Companies Challenge Apple’s App Store Policies Several high-profile technology companies including Meta Platforms Inc, Microsoft Corp, a start-up X, Match Group Inc, and Epic Games have partnered to challenge Apple’s App Store policies. The partnership was announced on December 4, 2023, during a Fortnite gaming event in New York City. The issue at […]

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Top Tech Companies Challenge Apple’s App Store Policies

Several high-profile technology companies including Meta Platforms Inc, Microsoft Corp, a start-up X, Match Group Inc, and Epic Games have partnered to challenge Apple’s App Store policies.

The partnership was announced on December 4, 2023, during a Fortnite gaming event in New York City. The issue at hand is about advocating for fair and open digital platforms, expressing concern over Apple’s high commission fees and restrictive rules.

Defensive Stance From Apple

Apple defends its App Store policies, claiming they are essential for user security and privacy. They also argue that the fees contribute to the development of new platforms and innovations.

Match Group Inc, known for its online dating apps, joined with the rest of the corporations, emphasizing the importance of this movement for small businesses.

A Monumental Shift in the Tech Industry

The alliance of these tech companies signals a significant shift. They aim to initiate changes in the digital marketplace, readying for a pivotal face-off with Apple.

Epic Games and Match Group have disclosed their operations’ progress against Apple’s contentious App Store policies. A feud has been forming over alleged anti-competitive practices and selective revenue sharing policies, primarily Apple’s 30% commission on purchases.

The partnership has bridged the gap between gaming and dating platforms, showing an unanticipated solidarity. The companies are united in challenging Apple’s dominance over digital platforms, engaging in numerous campaigns and vowing to persistently support developers and businesses affected by Apple’s policies.

Google’s Response To EU Tech Regulations

On March 20, 2024, Google revealed its steps to address criticisms about changes to its primary services. They’re committed to promoting transparency and innovation.

Google’s actions include clarifying end-user agreements, enhancing data privacy controls, and reforming the ads algorithm to ensure fair competition, all in harmony with the EU’s tech regulations.

The initiative by Google shows a proactive approach to comply with changing regulations, displaying the contingency and dynamism in the tech industry.

Google’s response solidifies them as a leading player in global technology. Their steps not only ensure operational continuity but also signal their commitment to maintaining user trust while advancing innovation.

The strategic actions taken by Google illustrate the significant role companies play in mitigating risks and adapting to legislative changes. It ultimately underscores the dynamic nature of the technology sector and Google’s persistent efforts in remaining robust in this ever-changing environment.

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Global Debut: ‘Call of Duty: Warzone Mobile’ Proves Success https://www.smallbiztechnology.com/archive/2024/03/global-debut-call-of-duty-warzone-mobile-proves-success.html/ Fri, 22 Mar 2024 20:01:00 +0000 https://www.smallbiztechnology.com/?p=66004 Global mobile gamers marked their calendars on Thursday, March 21, 2024, as ‘Call of Duty: Warzone Mobile’ made its global debut on iPhone, iPad, and Android devices. Within the first 24 hours, the game was downloaded by millions of fans worldwide. Enthusiastic reviews and discussions about the game filled online platforms. Players heralded its seamless […]

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Global mobile gamers marked their calendars on Thursday, March 21, 2024, as ‘Call of Duty: Warzone Mobile’ made its global debut on iPhone, iPad, and Android devices. Within the first 24 hours, the game was downloaded by millions of fans worldwide.

Enthusiastic reviews and discussions about the game filled online platforms. Players heralded its seamless transition to mobile platforms, detailed graphics, and smooth gameplay. This carried over to social media channels, bursting with screenshots, strategies, and friendly competition.

The following day, Call of Duty themed events and contests peppered the globe, solidifying the game’s successful launch.

‘Call of Duty: Warzone Mobile’ includes two Battle Royale maps, Verdansk and Rebirth Island. The game supports cross-progression with ‘Call of Duty: Modern Warfare III’, as well as the PC and console version of ‘Call of Duty: Warzone’. Consequently, progress made on any device reflects on all others, adding a layer of flexibility and freedom to the gaming experience.

An exciting feature of the game, “Peak Graphics” mode, is exclusively available to users of the latest iPhone and iPad models running iOS 16/iPadOS 16 or higher. This mode noticeably enhances the visual presentation, allowing players to fully enjoy the graphics capabilities of their respective devices.

Anticipation for the mobile version of ‘Call of Duty: Warzone’ built up since Activision’s announcement of the game’s development in November 2022. The consequent pre-registration for the game quickly surpassed 50 million players.

While players are thrilled about the smooth gameplay, impressive graphics, innovative AI, and adaptive difficulty settings, some expressed disappointment. Particularly, in the lack of Mac Catalyst support and some omitted features from previous versions.

Despite the glitches, the distinctive mechanics and intriguing story of ‘Call of Duty: Warzone Mobile’ continue to entice gamers globally. Thus, proving it as a potential contender among popular titles in its genre.

The international release of ‘Call of Duty: Warzone Mobile’ marks a significant achievement within the realm of mobile gaming. The game’s success blurs the line between console and mobile gaming, substantiating mobile devices’ potential for engaging gaming experiences.

‘Call of Duty: Warzone Mobile’ pushes the envelope for mobile gaming, setting new standards, and revolutionizing the sector while hinting at a promising future for immersive, high-quality mobile gaming experiences.

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Adapting Warren’s Financial Strategy Amid Inflation Crisis https://www.smallbiztechnology.com/archive/2024/03/adapting-warrens-financial-strategy-amid-inflation-crisis.html/ Fri, 22 Mar 2024 18:23:00 +0000 https://www.smallbiztechnology.com/?p=65996 Senator Elizabeth Warren’s proposed 50/30/20 financial strategy recommends apportioning revenues so 50% caters for the necessities, 30% satisfies desires, and 20% ensures savings or investments. However, due to the current inflation crisis, some people suggest tweaking the ratios to a 60/30/10 distribution. As Brian Walsh of SoFi observes, the continuous rise in rents and utility […]

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Senator Elizabeth Warren’s proposed 50/30/20 financial strategy recommends apportioning revenues so 50% caters for the necessities, 30% satisfies desires, and 20% ensures savings or investments. However, due to the current inflation crisis, some people suggest tweaking the ratios to a 60/30/10 distribution.

As Brian Walsh of SoFi observes, the continuous rise in rents and utility costs have strained low-income households who abide by this plan. The consistent surge in essential expenditure makes it difficult for these families to manage their limited finances adequately, leading to a vicious debt cycle. In light of this, Walsh advises that families revise their budgeting plan in line with their income and expenses.

Kevin L. Matthews II, founder of BuildingBread, notes that families should not feel overly pressured to stick to specific percentages. He posits that while maintaining a constant savings routine is critical, it’s also imperative not to let rigid budget rules culminate in unnecessary stress or financial pain.

Michael Finke, a professor at the American College of Financial Services, suggests the 60/30/10 method as a viable starting point for young adults. However, he emphasizes the importance of increasing savings as their financial circumstances improve.

For those struggling financially, Finke recommends a savings rate of 6%, assuming it’s matched by employers’ 401(k) contributions.

Chrissie Milan advocates for individual financial strategies, emphasizing that efficient finance management shouldn’t necessarily involve drastic cuts in spending. Subtle changes in spending habits, such as reducing frequent shopping and high-cost social activities, can make a significant difference. Chrissie believes a balance between financial discipline and personal enjoyment is crucial, meaning efficient budgeting shouldn’t forfeit individuals’ lifestyle preferences.

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Fintech Startups Face Valuation Declines Amid Potential Recession https://www.smallbiztechnology.com/archive/2024/03/fintech-startups-face-valuation-declines-amid-potential-recession.html/ Thu, 21 Mar 2024 22:24:00 +0000 https://www.smallbiztechnology.com/?p=65979 Significant decreases have been noted in the estimated values of 11 notable fintech startups, with some plunging by up to 79%. This has triggered anxiety over potential recession in the fintech sector, influencing investment decisions and stirring restiveness among investors. Despite these challenges, many startups remain sturdy, focusing on innovation and diversification strategies. Case in […]

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Significant decreases have been noted in the estimated values of 11 notable fintech startups, with some plunging by up to 79%. This has triggered anxiety over potential recession in the fintech sector, influencing investment decisions and stirring restiveness among investors.

Despite these challenges, many startups remain sturdy, focusing on innovation and diversification strategies. Case in point, the fintech firm, Tipalti, witnessed a substantial 63% decrease in valuation, falling from its November 2021 peak value of $8.3 billion to its current valuation of $3.1 billion.

Despite this decrease, Tipalti demonstrates a promising growth trajectory, expanding its customer base from 2,000 to 3,500 within a span of few months. This, according to their CFO, signifies the business’s potential and its continued evolution despite market turbulence.

Chen Amit, CEO and co-founder of Tipalti, remains unyielding even in the face of such challenges, expressing strong confidence in the long-term sustainability of his company. He sees temporary market fluctuations as not indicative of a company’s worth and long-term intention.

Fintech venture capital funding experienced a significant drop between 2021 and 2023, resulting in a shift of focus from growth to profitability among startups. In response to reduced funding, sectors such as digital payments and insurtech demonstrated resilience, with companies beginning to pursue mergers and acquisitions to establish their market position.

Moreover, market volatility and escalating interest rates compelled Tipalti to lay off 11% of its workforce. Nevertheless, the company continues to manage roughly $5 billion in payments monthly, adopting recruitment strategies focused on economically stable locations.

Conflicting estimates place Tipalti’s current worth between $3.1 billion, as suggested by Caplight, and $4 billion, based on secondary market trades. These disparities reflect the dynamic fintech market and underscore the continual adjustment of Tipalti’s value within the fluctuating fintech economic landscape.

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Bitcoin Drops, But Optimism for Future Remains Strong https://www.smallbiztechnology.com/archive/2024/03/bitcoin-drops-but-optimism-for-future-remains-strong.html/ Thu, 21 Mar 2024 00:29:00 +0000 https://www.smallbiztechnology.com/?p=65884 Experiencing a significant drop, Bitcoin recently fell to $64,000 resulting in losses for crypto futures traders. Despite this, long-term predictions remain favorable with a projected target of approximately $55,000. Even with the dip, many entities holding large amounts of Bitcoin are still optimistic. However, the market’s volatility must not be overlooked. This downturn showcases the […]

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Experiencing a significant drop, Bitcoin recently fell to $64,000 resulting in losses for crypto futures traders. Despite this, long-term predictions remain favorable with a projected target of approximately $55,000. Even with the dip, many entities holding large amounts of Bitcoin are still optimistic.

However, the market’s volatility must not be overlooked. This downturn showcases the rapid shift in market sentiment, especially in the crypto trading space. Traders should recognize patterns, predict trends, and hedge investments to stay afloat.

While Bitcoin faces a downturn, other cryptocurrencies such as Ether, Solana’s SOL, and Dogecoin show promising prospects with increases in long liquidations. Solana’s SOL notably exceeded the $200 limit, attributed to its innovative technological integration and widespread usage. Ether and Dogecoin have also seen growth, signaling the resilience of these cryptocurrencies despite the market’s unpredictability.

Even in light of Bitcoin’s recent underperformance, the success of alternative cryptocurrencies implies they may increasingly appeal to investors. However, potential investors should carefully evaluate risks and consider diversification before investing in Bitcoin or other cryptocurrencies.

There are rumors of a major pension fund incorporating Bitcoin into its portfolio. With a new tokenization firm on the scene, backed by a renowned hedge fund, the virtual and traditional financial markets may soon bridge. Despite uncertainties revolving around the volatility of these digital assets, the shift in institutional approaches towards cryptocurrency signals a significant milestone.

As cryptocurrencies gain popularity, movements like these highlight the increasing recognition of cryptocurrency’s value. Yet, as cryptocurrency becomes a more widely accepted asset class, institutions may need to revise their investment strategies in light of these emerging trends.

In other news, the Keyring crypto compliance platform secured $6 million in funding, intended to make DeFi more accessible for institutions. Meanwhile, Fidelity has added staking to its Ether ETF Application, leading to a 9% increase in LIDO. These developments suggest that traditional financial entities may take more interest in decentralized finance moving forward.

Finally, there have been regulatory pressures on Binance to implement stricter customer identification processes. However, despite the impending challenges, the commitment of Binance to adapt to this shifting landscape demonstrates their determination to overcome these obstacles while promoting cryptocurrency use.

Conclusively, as cryptocurrency becomes more prevalent, there’s a worldwide call for increased regulation. Despite this, partnerships hint at a future where cryptocurrencies are integral to everyday transactions, indicating a potential shift in global finance, and possibly revolutionizing the financial landscape.

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San Francisco to Host Startups Event in October https://www.smallbiztechnology.com/archive/2024/03/san-francisco-to-host-startups-event-in-october.html/ Wed, 20 Mar 2024 22:37:00 +0000 https://www.smallbiztechnology.com/?p=65892 San Francisco is set to host a monumental event for startups from October 28-30. This event offers an unmatched platform for budding entrepreneurs to showcase their innovations while gaining valuable insights from industry leaders. It presents a golden opportunity for startups to gain visibility, secure funding, and propel their business. The event is structured to […]

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San Francisco is set to host a monumental event for startups from October 28-30. This event offers an unmatched platform for budding entrepreneurs to showcase their innovations while gaining valuable insights from industry leaders. It presents a golden opportunity for startups to gain visibility, secure funding, and propel their business.

The event is structured to build connections between different professionals in the startup ecosystem. Breakout sessions and roundtable conversations will be led by these experts to offer invaluable knowledge to startup leaders. These exchanges will nurture relationships and trigger thought-provoking discussions amongst attendees.

Professionals eager to participate have until April 26 to apply. The application process allows potential speakers to choose from two types of formats – ‘Breakout Session’ and ‘Roundtable Discussion’. The Breakout Sessions are ideal for intensive interactions on specific topics, while the Roundtable Discussions offer a more casual, collaborative conversation environment.

For the ‘Breakout Session’, up to four speakers can give a 30-minute presentation, followed by a 20-minute Q&A interaction. Visual aids and limited AV features are available to enhance their presentation. For the ‘Roundtable Discussion’, applicants get to facilitate a 30-minute exchange of thoughts involving up to 40 participants.

After the application phase, submissions will be evaluated by professionals. Selected proposals will advance to the Audience Choice selection stage, where community members vote for their preferred topics and speakers. The sessions with the most votes will be presented live at the event.

The deadline for submissions is April 26, and early application is encouraged for the best chance to speak at this high-profile event. This is a unique opportunity for those passionate about technology and entrepreneurship to potentially shape the future of tech entrepreneurship. House rules will apply.

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Worcester Telegram Enhances News Access with Unrestricted Connectivity https://www.smallbiztechnology.com/archive/2024/03/worcester-telegram-enhances-news-access-with-unrestricted-connectivity.html/ Tue, 19 Mar 2024 22:16:00 +0000 https://www.smallbiztechnology.com/?p=65863 Worcester Telegram & Gazette is taking the lead in improving news services by offering unrestricted connectivity for its platforms, including the website, mobile applications, and digital newspaper edition. The aim is to enhance subscribers’ access to the news regardless of their location or device, reflecting the brand’s commitment to evolving with the digital times. Several […]

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Worcester Telegram & Gazette is taking the lead in improving news services by offering unrestricted connectivity for its platforms, including the website, mobile applications, and digital newspaper edition. The aim is to enhance subscribers’ access to the news regardless of their location or device, reflecting the brand’s commitment to evolving with the digital times.

Several improvements include faster content load times, a scalable user interface, and more precise navigation. During this process, special attention is being given to replicating the look and ease-of-read of the traditional print edition in the digital version.

Highlighting the groundbreaking approach to news delivery, the brand also provides the opportunity for subscribers to share their subscriptions. By promoting such inclusivity and cooperation, it hopes to encourage increased user engagement, reaching a wider audience and subsequently expanding overall readership.

The subscription package also includes an exciting addition: the USA TODAY Crossword. This new feature not only serves as an entertaining brain-teaser but also does an excellent job of integrating intellectual functionality into the varied services offered. Its inclusion indicates the company’s goal to ensure customer satisfaction and enrich user experience.

In a bid to cater to diverse reader preferences, the crossword puzzle has been strategically incorporated into the news platform. It adds interactivity to the standard print format, offering a versatile reading experience that blends old and new forms of content. The ultimate result is a stimulated reader interest and sustained engagement.

Designed with the readers in mind, the subscription offers seek to cater to those interested in local news, features, and crossword puzzles. The provider ensures an array of content satisfying varied preferences while captaining the interests of every reader. The packages have been curated in such a way that both the crossword enthusiast and aficionado of local news will not be left out.

Overall, The Worcester Telegram & Gazette is offering news experiences tailored to both traditional print lovers and modern digital content buffs. With its blend of comprehensive local coverage, in-depth stories, captivating features, and 24/7 accessibility, the organization aims to cater to a diverse readership in an increasingly digital news consumption landscape.

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Small Businesses Tap into U.S Government Grants https://www.smallbiztechnology.com/archive/2024/03/small-businesses-tap-into-u-s-government-grants.html/ Tue, 19 Mar 2024 15:01:00 +0000 https://www.smallbiztechnology.com/?p=65867 Small businesses are increasingly seeing U.S Government grants as a reliable non-dilutive funding source. The key to obtaining these grants includes having a solid business plan, strong initial data, and domain expertise. Another essential factor is understanding the rules and regulations involved in the grant application process. Richard Giersch, a leader in the biotech industry, […]

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Small businesses are increasingly seeing U.S Government grants as a reliable non-dilutive funding source. The key to obtaining these grants includes having a solid business plan, strong initial data, and domain expertise. Another essential factor is understanding the rules and regulations involved in the grant application process.

Richard Giersch, a leader in the biotech industry, has secured over $25 million in SBIR/STTR grants. He emphasizes the importance of these grants, which have provided more than $1.6 billion to over 4,577 small businesses in Washington State alone. Such funding mechanisms create jobs, stimulate scientific excellence and innovation, and are particularly crucial for start-ups aiming to maintain equity while pursuing finance for their projects.

The SBIR and STTR grant programs help “de-risk” fledgling companies, allowing them to demonstrate their potential while seeking additional investment. The key grant providers in Washington include the U.S. National Science Foundation, the National Institutes of Health, the U.S. Department of Energy, defense agencies, and other government bodies. The impact of these grants on the American innovation ecosystem is impressive, fostering advancement in scientific and technological fields and significantly contributing to economic growth and job creation.

Grant amounts for Phase I SBIR/STTR average around $307,000, for proof-of-concept research and feasibility assessments, while Phase II grants may offer up to $2.05 million to support prototype development, field tests, and clinical trials. It’s important to note that STTR grants, which demand collaboration with a non-profit research organization, generally face lesser competition. They aim to support first-time applicants, socially disadvantaged people, and majority women-owned businesses.

Small businesses can also seek grants from organizations in Europe and Israel. It’s critical for these businesses to prepare in advance, aligning their objectives with the granting organization’s mission. Tying in with this, all necessary documents such as business licenses, financial statements, and proposals should be ready and examined for consistency and accuracy.

Finally, businesses must not solely rely on grants for funding. These grants are highly competitive, so considering additional funding sources like loans, crowdfunding, or private investment is always a good idea. A varied financial portfolio can ensure the sustainability and growth of the business.

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Journey Acquires Felt, Enhancing Workplace Mental Health https://www.smallbiztechnology.com/archive/2024/03/journey-acquires-felt-enhancing-workplace-mental-health.html/ Mon, 18 Mar 2024 15:53:00 +0000 https://www.smallbiztechnology.com/?p=65857 Mental health firm Journey has procured AI-based company Felt, promising to revolutionize mental healthcare, especially within the workplace. This acquisition introduces AI-driven matching technology that will offer personalized mental health support for employees in need. Felt’s CEO, Aaron Albert, expressed his positivity regarding the acquisition, describing it as a path towards their objective of expanding […]

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Mental health firm Journey has procured AI-based company Felt, promising to revolutionize mental healthcare, especially within the workplace. This acquisition introduces AI-driven matching technology that will offer personalized mental health support for employees in need.

Felt’s CEO, Aaron Albert, expressed his positivity regarding the acquisition, describing it as a path towards their objective of expanding the delivery of personalized mental health services. Albert underscored the role of their AI technology, portraying its ability to match individuals with suitable therapists, making mental health support more accessible.

The acquisition aligns with Felt’s goal of transforming access to mental healthcare. This effort is marked by an emphasis on the integration of personalized care into people’s lives as effortlessly as possible.

Felt’s advanced AI draws upon natural language processing and machine learning to determine therapist-client compatibility. This technology will now be integrated into Journey’s backend product, significantly enhancing the therapist-client matching process.

Stephen Sokoler, CEO of Journey, discussed plans to incorporate Felt’s technology into their Proactive EAP platform. This integration aims to merge Journey’s existing human-assisted therapist matching with Felt’s AI technology. Ultimately, this fusion anticipates significant enhancements to the therapist-client matching process.

Through this acquisition, employees using the Journey platform will have the opportunity to connect with Clinicians holding Master’s degrees. These skilled professionals will merge their understanding of individual employee needs with Felt’s technology to ensure optimal therapist-client matches.

Earlier, Felt had procured $3.5 million in seed funding led by Listen Venture. Journey, on the other hand, raised $6 million prior to the global health crisis, leading to an 800% growth in its operations, and states that it currently does not seek further funding.

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Collaborative Approach for Effective Content Analysis https://www.smallbiztechnology.com/archive/2024/03/collaborative-approach-for-effective-content-analysis.html/ Mon, 18 Mar 2024 14:01:00 +0000 https://www.smallbiztechnology.com/?p=65845 In order to begin assisting with your request, it’s crucial that you provide the article or text in question. Immediate action can be taken once the material is provided. With careful analysis of the document, a suitable approach for your needs can be figured out. This could encompass a range of options, from summary and […]

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In order to begin assisting with your request, it’s crucial that you provide the article or text in question. Immediate action can be taken once the material is provided.

With careful analysis of the document, a suitable approach for your needs can be figured out. This could encompass a range of options, from summary and editing to answering any specific questions you might have about the textual content.

The process is designed to be collaborative to effectively address any challenges that could potentially crop up. This will undoubtedly aid in your understanding and review of the material.

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Will Samsung Galaxy Watches adopt a square design? https://www.smallbiztechnology.com/archive/2024/03/will-samsung-galaxy-watches-adopt-a-square-design.html/ Fri, 15 Mar 2024 00:27:00 +0000 https://www.smallbiztechnology.com/?p=65802 Recent insights point towards a possible transformation in the design of Samsung Galaxy Watches. Unidentified internal sources suggest a shift from the traditional round design to a square model. Despite not being the most anticipated wearable of the year, the redesign propositions for the Samsung Galaxy Watch 7 series have stirred notable interest. Speculations hint […]

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Recent insights point towards a possible transformation in the design of Samsung Galaxy Watches. Unidentified internal sources suggest a shift from the traditional round design to a square model.

Despite not being the most anticipated wearable of the year, the redesign propositions for the Samsung Galaxy Watch 7 series have stirred notable interest. Speculations hint at improved health-tracking capabilities, superior water resistance, and extended battery life. Substantial software updates are also expected, bringing in other smart features.

A critical design aspect, Samsung’s physical rotating bezel, was rumored to be scrapped in early 2022. This materialized in the Galaxy Watch 5 series, replaced by a purely digital touch bezel, only to be reverted due to public disapproval.

Samsung’s smartwatch series originally had a square design and transitioned to a circular model with the Gear S2. However, a square screen may offer better legibility of notifications and a more developer-friendly interface. This potential change may make more space for texts and graphics, enhancing user experience.

Samsung could become the wearable of the year

However, a design overhaul is not merely a business decision, as wearables form a personal bond with the user. The square design might attract some users while turning away others who prefer the traditional circular design. Samsung must strike a balance between aesthetics and functionality to cater to diverse consumers.

Change has its pros and cons. Adopting a square face over a circular one could provide a fresh look while possibly impacting user comfort. Therefore, Samsung needs to manage expectations and communication regarding these possible design modifications carefully.

Experts suggest that this potential redesign could affect the overall user experience and not just the aesthetics. Open communication about the changes and clear instructions about any new features can smoothen customers’ transition to the updated design.

As of now, Samsung’s strategy remains speculative, but keen monitoring of future developments may provide further insights into the scale of this potential shift and its impacts on both brand aesthetics and customer experience.

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Artemis Fund Acquires $36M to Aid Underrepresented Founders https://www.smallbiztechnology.com/archive/2024/03/artemis-fund-acquires-36m-to-aid-underrepresented-founders.html/ Thu, 14 Mar 2024 15:25:00 +0000 https://www.smallbiztechnology.com/?p=65794 The Artemis Fund, a venture capital institution, has successfully closed its second fund, accruing an impressive $36 million in pledges. Their objective is to support underrepresented founders, such as women, immigrants, along with Black and Latinx entrepreneurs. Founded by Stephanie Campbell, Diana Murakhovskaya, and Leslie Goldman Tepper, the Artemis Fund operates from both Houston and […]

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The Artemis Fund, a venture capital institution, has successfully closed its second fund, accruing an impressive $36 million in pledges. Their objective is to support underrepresented founders, such as women, immigrants, along with Black and Latinx entrepreneurs.

Founded by Stephanie Campbell, Diana Murakhovskaya, and Leslie Goldman Tepper, the Artemis Fund operates from both Houston and New York. Their portfolio comprises more than 20 diversified companies, majority of which are led by individuals from marginalized communities.

Major institutions including Bank of America, Amazon, and TIAA Nuveen’s Churchill Asset Management back Artemis’ unique strategy of managing investment cycles for underrepresented founders. This strategy provides added support like access to co-investors and guidance in maintaining financial discipline.

Despite the Fund’s efforts, there is still a stark disparity within the venture capital space. Statistics indicate that Black founders received only 0.48% of all venture capital in 2021; similarly, female founders received a mere 2% of total funds over the past two years. This trend points towards systemic bias and lack of representation, both of which hinder adequate funding for these entrepreneurs.

The Artemis Fund made its first investment of $15 million in 2019. Founders indicate a promising performance despite no exits yet. The second fund is set to invest in approximately 20 new ventures.

The Artemis Fund is focused on addressing economic issues often neglected by traditional venture capitalists, particularly those impacting large population cohorts within the care sector. In addition to sectors like elderly care, special needs education, and mental health, the fund prioritizes diversity in entrepreneurship, stimulating growth for startups led by diverse individuals.

The Artemis Fund strives to achieve economic success while advocating for a more inclusive and equitable economy. Identifying and investing in untapped markets, Artemis Fund exemplifies how addressing economic challenges dismissed by typical venture capital can indeed instigate progressive changes in the industry.

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Digital Currencies Surge, Bitcoin Crosses $70,000 Mark https://www.smallbiztechnology.com/archive/2024/03/digital-currencies-surge-bitcoin-crosses-70000-mark.html/ Tue, 12 Mar 2024 22:34:00 +0000 https://www.smallbiztechnology.com/?p=65731 The digital currency market is experiencing significant growth, with Bitcoin reaching a record high of over $70,000 and meme cryptocurrencies like Shiba Inu (SHIB) and Dogecoin (DOGE) gaining recognition. This emerging financial trend is attracting new investors from all over the globe, contributing to an influx of capital into the market. Ethereum (ETH) has also […]

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The digital currency market is experiencing significant growth, with Bitcoin reaching a record high of over $70,000 and meme cryptocurrencies like Shiba Inu (SHIB) and Dogecoin (DOGE) gaining recognition.

This emerging financial trend is attracting new investors from all over the globe, contributing to an influx of capital into the market.

Ethereum (ETH) has also shown positive performance, solidifying its place as a leader in the smart contract space.

The surge in digital currencies’ value is driven by several factors, such as increased adoption of blockchain technology and support from prominent business tycoons and corporations.

Despite the potential for high returns, investors are reminded of the volatile nature of cryptocurrencies, requiring caution in their investment decisions.

Bitcoin has drawn considerable attention due to its recent performance, crossing the $70K mark for the first time in its 15-year history.

The surge in value signifies a growing acceptance of digital currencies in mainstream finance. However, the Bitcoin market’s volatility raises questions about its stability and long-term viability.

An international media organization has published a list of ten essential cryptocurrencies to watch. Bitcoin and Ethereum lead this list, accounting for over $1.8 trillion in market capitalization.

This substantial figure highlights the trend in the virtual currency industry. Other notable cryptocurrencies such as Binance Coin, Cardano, and Polkadot are also included in the list.

Ripple (XRP), Litecoin, and Chainlink were placed next on the list for their robust technology and commitment to decentralization.

Tether, a stablecoin pegged to the US dollar, and Dogecoin, popularized by Tesla CEO Elon Musk, wrapped up the list.

The meme cryptocurrency Shiba Inu (SHIB) has seen a rapid rise in popularity and value, increasing by over 250% in just two weeks and briefly exceeding a market capitalization of $25 billion.

Dogecoin (DOGE), another meme cryptocurrency, has secured the ninth position on the cryptocurrency watch list.

Despite potential, other meme cryptocurrencies like Dogwifhat (WIF), Bonk Inu (BONK), Pepe Coin (PEPE), and Floki Inu (FLOKI), were not included on the list. These digital currencies are, however, viewed as potential gainers in the short term.

Investing in digital assets carries a risk of significant losses. The compiler of the watch list, Dimitar Dzhondzhorov, emphasizes the need to avoid common pitfalls when investing in cryptocurrencies.

Understanding market trends is crucial in mitigating these risks. Dzhondzhorov continuously shares his insight in this complex financial area, guiding many in their cryptocurrency investment journey.

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San Francisco Entrepreneur Fights Petty Thefts with Social Media https://www.smallbiztechnology.com/archive/2024/03/san-francisco-entrepreneur-fights-petty-thefts-with-social-media.html/ Mon, 11 Mar 2024 18:09:00 +0000 https://www.smallbiztechnology.com/?p=65717 In response to the rising trend of petty thefts in San Francisco, local entrepreneur Chandler Tang has taken matters into her own hands. Utilizing social media platforms, Tang has been openly sharing detailed information and surveillance videos of each theft incident. Tang’s proactive approach is not only garnering the attention of the concerned residents but […]

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In response to the rising trend of petty thefts in San Francisco, local entrepreneur Chandler Tang has taken matters into her own hands. Utilizing social media platforms, Tang has been openly sharing detailed information and surveillance videos of each theft incident.

Tang’s proactive approach is not only garnering the attention of the concerned residents but is also catching the eye of the San Francisco Police Department. This high visibility resulted in an important breakthrough recently when one of her video posts facilitated the identification and subsequent arrest of a serial thief targeting local businesses.

While the arrests mark a significant step forward, Tang asserts there is still a long road ahead. She pledges to continue informing the public and bringing attention to these petty thefts until there are substantial changes.

Despite the overall crime rate reportedly dropping in San Francisco, Tang and her boutique, ‘Post.Script,’ continue to experience retail theft. The shop was hit twice within a single week, leaving Tang to consider investing in advanced security systems and potential security personnel.

The owner’s resolve in spite of the thefts has sparked a wave of community solidarity. Many customers and fellow local business owners have expressed their concern and support on social media. Tang intends to face these challenges head-on, hopeful that this experience marks a shift towards a secure future for ‘Post.Script.’

However, there is a clear disconnect between the reported crime rates and the lived experiences of small business owners like Tang. While the statistics seem to indicate a decreasing number of burglaries, the impact on small businesses remains high.

Such incidents disrupt operations and cause significant financial losses. It’s imperative not to overlook the ground reality of such businesses, as it contrasts sharply with the official reports.

Despite the challenges, Tang remains committed to her business and continues to work towards creating a safe and secure shopping environment. Her courage and determination stand as an inspirational signal for other businesses around the city.

City officials and police departments show promise for a more effective response to this adversity. Plans are underway to solicit more direct community input to bridge the gap between statistical data and real-world experiences.

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UNH Student Develops Community-focused College Connector Platform https://www.smallbiztechnology.com/archive/2024/03/unh-student-develops-community-focused-college-connector-platform.html/ Mon, 11 Mar 2024 14:42:00 +0000 https://www.smallbiztechnology.com/?p=65719 University of New Hampshire (UNH) student Brett Schultz is leading the development of a novel social media and e-commerce platform named the College Connector. This platform is designed to address the social, emotional, and financial challenges experienced by students, and is set to launch in the autumn of 2024. Recent studies point towards a rising […]

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University of New Hampshire (UNH) student Brett Schultz is leading the development of a novel social media and e-commerce platform named the College Connector. This platform is designed to address the social, emotional, and financial challenges experienced by students, and is set to launch in the autumn of 2024.

Recent studies point towards a rising loneliness crisis among young adults aged 19-29, primarily due to leaving family and the impact of COVID-19. Schultz argues that this isolation is further exacerbated among students because of limited social engagement opportunities.

The College Connector aims to build a stronger sense of community within universities. It provides a space for students to interact, join groups, and engage with one another. The platform will also promote campus clubs and organizations, facilitate academic collaborations, provide volunteer opportunities, internships, and an events calendar.

The platform additionally includes a peer-to-peer marketplace. This unique feature allows students to sell items like textbooks and furniture, thus helping them alleviate some of the financial burdens associated with tertiary education. By enabling the repurposing of items, this initiative also contributes to a more sustainable environment.

Schultz is committed to having the College Connector operational within the UNH community by the start of the 2024 academic year. To achieve this, he is personally funding the recruitment of additional developers to ensure optimal platform performance.

Schultz also envisions the College Connector being adopted by other universities. To begin groundwork for this expansion, he is forming a team of student volunteers from various colleges to manage individual pages on the platform. This innovative approach embodies Schultz’s commitment to bridging gaps between university communities.

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Rewind AI Uses Unique Strategy to Attract Committed Investors https://www.smallbiztechnology.com/archive/2024/03/rewind-ai-uses-unique-strategy-to-attract-committed-investors.html/ Fri, 08 Mar 2024 21:45:00 +0000 https://www.smallbiztechnology.com/?p=65691 Rewind AI utilizes an innovative approach to attract highly committed investors, by charging a fee for arranging meetings with its founder. This unusual strategy is deemed a competition in the AI startup realm, filtering potential investors and attracting only the most dedicated ones. The company’s founder believes in the value of time and charges a […]

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Rewind AI utilizes an innovative approach to attract highly committed investors, by charging a fee for arranging meetings with its founder. This unusual strategy is deemed a competition in the AI startup realm, filtering potential investors and attracting only the most dedicated ones.

The company’s founder believes in the value of time and charges a $100 fee for each meeting, attracting exclusively forward-thinking investors who understand the AI technology’s potential. This approach not only signals the company’s confidence in its future potential but also creates a more engaged and beneficial investment environment.

Amid market volatility, Rewind AI’s CEO managed to capitalize on the current conditions by integrating a fee for investor meetings. While this tactic significantly limits the number of attendees, it equally contributes to raising funds for charity.

To further reduce the number of attendees at the fundraising event, the company permitted investors to submit their offers online after revealing their pitch. This initiative received an overwhelming response with 170 bids, raising $12 million and increasing the company’s valuation to a substantial $350 million.

Rewind AI’s product, a virtual assistant, curates all user activity on a computer and neatly categorizes each record using tags- facilitating an easier and quicker search. Respecting privacy, all records are stored on the user’s device, and offered free of charge or with an advanced feature subscription model at $19 per month.

Since its launch in 2022, Rewind AI attracted several million dollars investment and currently houses a team of 22 in-house professionals. Its unique strategy to attract venture capitalists by paying for startup founders’ attention has reshaped the startup industry. Rewind AI’s success emphasizes the importance of entrepreneurs knowing their worth and ensuring the most dedicated investors gain access.

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Meta Complies with EU’s DMA, Plans App Integration https://www.smallbiztechnology.com/archive/2024/03/meta-complies-with-eus-dma-plans-app-integration.html/ Fri, 08 Mar 2024 21:14:00 +0000 https://www.smallbiztechnology.com/?p=65695 Meta is working towards complying with the EU’s Digital Markets Act (DMA), allowing a merge with third-party messaging apps. This alignment shows Meta’s commitment to ethical business practices and user data privacy compliance, potentially taking user experience and app integration to the next level. The tech giant aims to create a solution based on the […]

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Meta is working towards complying with the EU’s Digital Markets Act (DMA), allowing a merge with third-party messaging apps. This alignment shows Meta’s commitment to ethical business practices and user data privacy compliance, potentially taking user experience and app integration to the next level.

The tech giant aims to create a solution based on the current client and server system; this strategy meets the DMA standards while also positioning Meta as a preferred partner for third-party platforms. This should streamline communication and protect data without needing extensive system overhauls, saving costs and attracting more platforms towards collaboration.

Users stand to benefit from a unified platform for content sharing, group video calls, and chat sessions across various applications like WhatsApp, Messenger, and third-party apps. Plans are in place to use Signal protocol, currently applied for end-to-end encryption, by third-party developers to enhance platform security.

However, Meta has expressed that the same level of stringent security measures on its apps may not apply to messages sent from third-party platforms. As a result, users are advised to exercise caution due to potential lower security for messages sent through third-party apps. The goal is to ensure user data safety while paving the way for a more inclusive and easily accessible digital environment.

To further this venture, Meta extends guidance to developers wishing to integrate their apps with WhatsApp and Messenger. The stipulation involves storing transmitted media files on developers’ servers through Meta’s proxy service and requires a contractual agreement. While Meta pledges to ready its systems for integration within three months of receiving an application from a third-party service, the company warns that full functionality may take a bit more time.

The details of this tech integration are still under negotiation. However, digital communication’s future looks promising, more unified, and accessible as industry experts closely observe the progress made by Meta’s bold interoperability venture.

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SEC Proposes Mandatory Climate Disclosure for Businesses https://www.smallbiztechnology.com/archive/2024/03/sec-proposes-mandatory-climate-disclosure-for-businesses.html/ Fri, 08 Mar 2024 01:46:00 +0000 https://www.smallbiztechnology.com/?p=65683 The Securities and Exchange Commission (SEC) is set to vote on a proposed climate disclosure rule on Wednesday. This rule would mandate businesses to disclose their greenhouse gas emissions, a practice already implemented in China and the European Union. The move aims to improve transparency around a company’s environmental impact, making them accountable for their […]

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The Securities and Exchange Commission (SEC) is set to vote on a proposed climate disclosure rule on Wednesday. This rule would mandate businesses to disclose their greenhouse gas emissions, a practice already implemented in China and the European Union. The move aims to improve transparency around a company’s environmental impact, making them accountable for their environmental footprints.

The proposal gains importance among both regulators and consumers. Its implementation could create considerable advantages for startups operating in this sector as it could stimulate growth and innovation. It is viewed as not just beneficial to environmental practices and decision-making but also offers a great potential for upward growth and innovation.

For meaningful measurement of environmental impact, businesses need to accurately distinguish between Scope 1, 2, and 3 emissions. Scope 1 emissions come directly from company operations, Scope 2 emissions stem from the energy acquired for operations, and Scope 3 emissions cover pollution across the entire supply chain.

While businesses essentially control Scope 1 and 2 emissions, Scope 3, or ‘value chain emissions’, are the indirect results of a company’s activities. They encompass emissions from both upstream and downstream activities like the production of purchased materials and waste disposal. These different scopes guide companies in creating effective strategies for managing and reducing their overall greenhouse gas emissions.

The proposal also includes regulations about Scope 3 emissions, which remains a topic of debate among high-profile companies. Some oppose Scope 3 disclosure citing potential competitiveness hampering by imposing unrealistic and costly emissions reduction targets. Others support it, pointing out that such disclosure is crucial to achieve global climate goals and maintain transparency in a business’s environmental impact.

Scope 1 and 2 emissions also play a significant role in the U.S.’s carbon pollution, even if Scope 3 emissions are not included in the final draft. It could lead companies to enhance their reporting procedures and seek consultation from external experts. Possible collaborations with startups like Arcadia, SustainCERT, Planet FWD, and CarbonChain, which specialize in creating innovative solutions for precise carbon accounting, are also predictable. Furthermore, these startups allow companies to more accurately measure their carbon footprints and implement effective mitigation plans.

These climate-tech startups are poised to assist businesses in managing and reporting their emissions. Each has its own strategic focus: Arcadia specializes in electricity-related emissions, SustainCERT manages emissions across all scopes, Planet FWD provides a carbon evaluation platform for consumer goods companies, and CarbonChain offers a comprehensive approach, with data on 80% of global emissions. Their role in helping businesses monitor, manage and report their carbon emissions is crucial in paving the way toward a more sustainable global industry.

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Dave Ramsey Highlights Common Financial Struggles, Solutions https://www.smallbiztechnology.com/archive/2024/03/dave-ramsey-highlights-common-financial-struggles-solutions.html/ Thu, 07 Mar 2024 23:33:00 +0000 https://www.smallbiztechnology.com/?p=65679 Dave Ramsey, a respected personal finance expert and radio personality, has highlighted the problem many people face in handling significant financial commitments like monthly housing payments. The financial guru insisted on the significance of monetary planning and adhering to it, which might necessitate sacrifices in other aspects of life. Stressing the importance of an emergency […]

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Dave Ramsey, a respected personal finance expert and radio personality, has highlighted the problem many people face in handling significant financial commitments like monthly housing payments.

The financial guru insisted on the significance of monetary planning and adhering to it, which might necessitate sacrifices in other aspects of life.

Stressing the importance of an emergency fund as a fallback for unanticipated expenses or income loss, Ramsey urged his audience to heartily confront their debt and strive towards financial independence.

In illustrating these financial concepts, Ramsey introduced Lindley, a single woman making $55,000 per year yet grappling with $15,000 in debt and a monthly mortgage of $1,224. This anecdote exemplified the typical challenges many individuals balancing income, debt, and housing costs face.

Ramsey emphasized that one’s optimal mortgage payment should not exceed a quarter of their take-home pay, indicating that Lindley’s monthly payment is overly high. He suggested that Lindley and others like her would benefit tremendously from reassessing their financial circumstances and exploring ways to limit such burdensome costs.

Moreover, Ramsey urged the importance of maintaining a workable monthly budget, stating that it allows for efficient financial resource management, enhanced savings, and decreased superfluous expenses. Consistent budgeting, he advised, leads to financial stability and preparation for a secure future.

Adding Star Wars wisdom to his financial advice, Ramsey borrowed a quote from Yoda: “Do, or do not. There is no try”. Adding entertainment to his financial wisdom, he signaled the importance of unwavering willpower, effort, and tenacity for achieving financial solidness.

Ramsey emphasized the power every individual has to improve their financial situation, despite the current challenges they may be experiencing. He highlighted the significance of disciplined spending and wise investments for anyone looking for a stable financial future.

His words offer hope and inspiration to those, like Lindley, struggling with managing their finances, reminding them of their potential to positively impact their financial circumstances with informed decisions and disciplined habits.

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South Shore Entrepreneurs Boost Community with $40M Project https://www.smallbiztechnology.com/archive/2024/03/south-shore-entrepreneurs-boost-community-with-40m-project.html/ Tue, 05 Mar 2024 23:33:00 +0000 https://www.smallbiztechnology.com/?p=65587 Five African American entrepreneurs in Chicago’s South Shore district are reimagining their neighborhood with a $40 million high-rise project dubbed “The Xchange.” More than a corporate enterprise, this endeavor aims to nurture young entrepreneurship in the community. Not only is “The Xchange” promising abundant job opportunities and economic upliftment, but it also looks to inspire […]

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Five African American entrepreneurs in Chicago’s South Shore district are reimagining their neighborhood with a $40 million high-rise project dubbed “The Xchange.” More than a corporate enterprise, this endeavor aims to nurture young entrepreneurship in the community.

Not only is “The Xchange” promising abundant job opportunities and economic upliftment, but it also looks to inspire a new generation of entrepreneurs. The driving team sees this project as a means to both give back to their community and inspire the succeeding generation.

Known as the “Model of Transformation,” this ground-breaking project proposes sustainable and innovative development strategies. It’s guided by a successful property developer alongside four other business pioneers. Their collective vision is a prosperous and self-sustaining community that takes pride in homegrown ventures.

The project is not merely about erecting a new tower, it’s about creating an eco-friendly, luxurious community. Plans include 120 luxury apartments, four to eight commercial spaces, open layouts, big windows for natural light, a rooftop terrace, indoor gym, and underground parking. Ongoing planning is focused on the welfare of the community with regulated rental rates and improved public spaces, like green parks, trails, and local grocers.

But “The Xchange” aspires to be more than a development project. It’s a socially-conscious endeavor that benefits its society. The entrepreneurs intend to equip the local youth with skills in architecture, development, and entrepreneurship for enduring societal change.

Marked to commence in spring 2024, the construction envisages completion by 2025 end. It seeks not just to transform the city’s skyline but to nurture the dreams and skills of the area’s youth. The successful completion will represent not just a new chapter in infrastructural development but initiate a brighter future for South Shore, brimming with countless opportunities and possibilities.

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Byju’s Edtech Sees $20 Billion Valuation Dip Amid Scrutiny https://www.smallbiztechnology.com/archive/2024/03/byjus-edtech-sees-20-billion-valuation-dip-amid-scrutiny.html/ Tue, 05 Mar 2024 21:03:00 +0000 https://www.smallbiztechnology.com/?p=65591 India’s foremost edtech company, Byju’s, has seen a shocking decrease in its valuation, plummeting from $22 billion in 2022 to a mere $1 billion today, thereby losing over $20 billion. Factors like regulatory scrutiny, contentious profitability prospects, and unforeseen market volatility fuel this fall. The situation casts a negative light not only on Byju’s, but […]

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India’s foremost edtech company, Byju’s, has seen a shocking decrease in its valuation, plummeting from $22 billion in 2022 to a mere $1 billion today, thereby losing over $20 billion. Factors like regulatory scrutiny, contentious profitability prospects, and unforeseen market volatility fuel this fall.

The situation casts a negative light not only on Byju’s, but also on the thriving edtech industry in India. Amidst the chaos, Byju’s is scrambling for damage control with an aim to reestablish its previous superiority and regain its dented reputation.

The dramatic fall in value is reportedly linked to multiple issues such as alleged accounting disparities and claimed internal mismanagement, leading to serious investor concern. The predicament was further exacerbated because it quickly became the target of public inspection, piling immense pressure on Byju’s to reassess its internal operations.

Despite being noted for its growth and securing billions in global investment during the online learning surge brought by the Covid-19 pandemic, Byju’s reputation has suffered significantly. The company, however, remains firm, pleading for patience and understanding as it navigates these troubled waters.

The firm’s success amidst the pandemic was a testament to its quick adaptation and innovation during a crisis. It set an example for other edtech firms by showcasing possibilities within the market. Notwithstanding current challenges, the firm continues to be a beacon for other edtech enterprises.

Founder Byju Raveendran was voted out of the CEO position last Friday by shareholders, including Dutch global investment group Prosus, indicating acute apprehension amongst backers. His ousting concludes his decade-long command over the company and alters top-level power dynamics. The future strategy or succession plan remains uncommunicated.

Post a shareholders’ meeting, there were complaints about exceptional governance, financial mismanagement, and adherence issues. This led to the demand for the reconstitution of the Board of Directors in order to diminish the dominance of the initial founders.

Byju’s, however, refuted these allegations. Furthermore, BlackRock, a major investor, cut down its shares in Byju’s last month, harshly impacting the edtech start-up’s worth. This highlights the fluctuating and uncertain terrain of the start-up world.

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EUR/USD Exchange Rate Resilient Amid Geopolitical Tensions https://www.smallbiztechnology.com/archive/2024/03/eur-usd-exchange-rate-resilient-amid-geopolitical-tensions.html/ Tue, 05 Mar 2024 15:34:00 +0000 https://www.smallbiztechnology.com/?p=65581 The EUR/USD exchange rate remains resilient in the mid-1.0800s range, representing a likely upward path. Powered by a weakened US Dollar, the pair now hovers around 1.0845, with essential support from a significant EMA milestone and a consistent mid-50 in RSI. However, the potential impact of geopolitical tensions and economic data from both the Euro […]

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The EUR/USD exchange rate remains resilient in the mid-1.0800s range, representing a likely upward path. Powered by a weakened US Dollar, the pair now hovers around 1.0845, with essential support from a significant EMA milestone and a consistent mid-50 in RSI. However, the potential impact of geopolitical tensions and economic data from both the Euro Zone and the United States cannot be overlooked. A potential support level lies in the Fibonacci retracement level at 1.0820, while a resistance of 1.0880 needs to be broken for substantial upward movement.

Early European Monday market saw the pair firm under the mid-1.0800s level due to disappointing US ISM Manufacturing PMI and the University of Michigan Consumer Sentiment Index results. These weakened the US dollar, simultaneously elevating the EUR/USD. Escalating political tensions in Eastern Europe and the Middle East have also contributed to the currency pair’s strength as traders shift towards safe-haven currencies. Yet, with looming unforeseen market volatility due to global conflict, traders are advised to tread cautiously.

The European Central Bank (ECB)’s impending monetary policy decisions expected this Thursday, have led to widespread anticipation of no change in the rate. Continual inflation rates and a stable policy direction from the ECB fuel this speculation. Meanwhile, recovery in the Eurozone, spurred by increased consumer confidence, job growth, and vaccine rollouts further solidify these expectations. However, alterations in the asset purchase program or other non-conventional tools may occur to manage potential uncertainties.

From a technical analysis perspective, the EUR/USD pair is showing an ongoing bullish sentiment. Maintaining above a critical 100-period EMA within four hours supports this positive trend. Nevertheless, traders should be mentally prepared for resistance from a previously established high which may lead to a minor correction dip prior to seeking higher targets. Economic announcements from both the US and the Eurozone could ignite unexpected volatility, making risk management a crucial part of any trading strategy.

The pair is predicted to face resistance at the top of the Bollinger Band and a February 29 peak of 1.0855. Conversely, falling below the lower Bollinger Band could signal bearish sentiments, potentially leading to a steep drop towards the 1.0800 – 1.0790 area. Both bulls and bears must closely observe key resistance and support levels to predict future trends.

The pivotal support and resistance levels for the EUR/USD lie near the intersection of the Bollinger Band’s lower and upper margins, respectively, and round numbers within the 1.0800-1.0805 range. Potential downside risks lie at the lows of February 20 and 13, standing at 1.0761 and 1.0700 respectively. This signals a potential risk towards downward movements, demonstrating the financial pair’s volatility.

At present, the pair is circulating around the 1.0850 mark due to a rise in Eurozone’s Sentix Investor Confidence to -10.5 in March. Concurrently, the US Dollar shows signs of weakness as traders cautiously await the expected monetary policy statement from the ECB.

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4 Elements that Drastically Influence a Customer’s Perception of Your Business https://www.smallbiztechnology.com/archive/2024/03/4-elements-that-drastically-influence-a-customers-perception-of-your-business.html/ Sat, 02 Mar 2024 17:01:11 +0000 https://www.smallbiztechnology.com/?p=65523 On the surface, it might seem like most people develop their perception of your business based on their direct, personal experiences. You’d think that if someone hasn’t done business with your company, they probably don’t have much of an opinion. Unfortunately, that’s not true, and people form strong customer opinions about businesses even before they’ve […]

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On the surface, it might seem like most people develop their perception of your business based on their direct, personal experiences. You’d think that if someone hasn’t done business with your company, they probably don’t have much of an opinion. Unfortunately, that’s not true, and people form strong customer opinions about businesses even before they’ve made a purchase. Sometimes these customer opinions are positive, but they can also be negative.

Positive opinions are great because they often result in 5-star online reviews. However, negative customer opinions can lead to complaints on social media and bad 1-star reviews, which can seriously tank your business.

It’s impossible to prevent people from forming a negative perception of your business, but when you know what shapes a customer’s opinion, you can exercise a little more control over the outcome.

Here’s a list of 4 key (moldable) factors that influence how customers form their opinions about your business.

1. Delivery experiences

Customers absolutely form opinions about companies based on their delivery experiences, whether good, bad, or in-between. Today’s customers expect fast delivery times, even if a product is highly customized. We can all thank large corporations for setting this bar so high because they have pretty much made 1-2 day delivery a standard expectation.

Last mile logistics are crucial in creating customer satisfaction, so it’s imperative that you make your partner and technology choices wisely. For example, using routing technology is a requirement for getting your drivers to their destinations on time. It’s no longer acceptable to give drivers a set route to take because it’s not going to be as efficient.

Each day, your drivers’ routes need to be calculated based on the day’s scheduled deliveries to ensure optimal efficiency and avoid late or missed deliveries. Customers will form negative perceptions about your business if a delivery is late based on its projected arrival or if it takes too long to arrive.

2. The quality of your product or service

Of course, customers are going to judge you based on the quality of what you sell. If products or services meet or exceed their expectations, they’ll form a positive opinion of your business. If you deliver subpar products or services, customers will be disappointed.

3. Customer service experiences

Chances are, at some point, many of your customers will need to contact your company to get support for something simple or complex. Some people will want to know your return policy, while others will need help using your product or service. This interaction must be smooth and easy for the customer. If interacting with customer support is frustrating, you can expect to form negative customer opinions about your company.

Avoid these common frustrating experiences with customer support:

  • Long wait times when calling support
  • Forcing customers to speak to a bot rather than a human
  • Multiple transfers to different agents
  • No way to leave a voicemail after hours
  • Agents that read from an obvious script and don’t listen to the customer’s inquiry
  • Tickets that take a week or more to resolve
  • Agents who blame the customer and are inflexible

On the contrary, an easy experience with your customer service reps will make customers feel good. When you can solve their issue easily, they’ll feel taken care of and valued as a customer. This is precisely the type of experience that will earn you more 5-star reviews.

Incorporate the following into your customer support process for optimal satisfaction:

  • Quick response times to tickets (same-day responses if possible)
  • Responses from knowledgeable and resourceful staff who can resolve the issue fast
  • Train agents to listen to a customer rather than read a script
  • An easy support request system, whether it’s online or on the phone
  • Empathetic agents who understand that customers can make mistakes, but they go the extra mile to please them and make things right anyway

The better you can make your customer service experience, the happier your customers will be, which contributes to a positive perception of your business.

4. Delivery of promises

Delivering on your promises will make customers see you in a positive light. If you fail to honor any of the promises in your ads, you can expect some backlash. However, if you fail to deliver on perceived promises, even if they weren’t stated or even implied, that’s where things can get a little wonky.

It’s important to make sure all of your ads and promotional content accurately depict what you’re selling without creating any implicit promises.

You can influence how others perceive your business

While you don’t have complete control, you can sway customer opinion to a large degree simply by providing top-quality products and amazing customer service.

 

Featured image provided by Andrea Piacquadio; Pexels; Thanks!

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Microsoft Copilot Becomes Default Android Assistant, Apple Vision Undergoes Evaluation https://www.smallbiztechnology.com/archive/2024/03/microsoft-copilot-becomes-default-android-assistant-apple-vision-undergoes-evaluation.html/ Fri, 01 Mar 2024 23:43:00 +0000 https://www.smallbiztechnology.com/?p=65554 Microsoft has announced a new feature – making Microsoft Copilot the default Android assistant. Concurrently, Apple Vision Pro is being evaluated, with calls for five crucial improvements to its innovative, yet flawed technology. As the Android’s primary assistant, Microsoft Copilot signifies a significant technological advancement and investment by Microsoft. While Apple Vision Pro has been […]

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Microsoft has announced a new feature – making Microsoft Copilot the default Android assistant. Concurrently, Apple Vision Pro is being evaluated, with calls for five crucial improvements to its innovative, yet flawed technology. As the Android’s primary assistant, Microsoft Copilot signifies a significant technological advancement and investment by Microsoft.

While Apple Vision Pro has been praised for its groundbreaking features, critics highlight five areas that need major updates – recognition accuracy, processing speed, user-interface, augmented reality integration, and battery usage efficiency. The tech community eagerly awaits these updates, anticipating a potential enhancement in device usability and user experience.

ChatGPT’s latest version update, ChatGPT Plus, sparked a cost-effectiveness vs features dispute. This dispute stemmed from the price increase, despite claims of improved responsiveness. VR enthusiasts are also eagerly awaiting the results from the trials on new XR headsets, expecting advancements in immersion and comfort.

IBM has introduced a free, 10-hour AI training program that targets AI basics. This program is expected to benefit those wanting to deepen their understanding of AI. Simultaneously, Windows users have been instructed to transition from the Home version to the Pro version, promising an enhanced user experience.

Twitter’s decision to implement add-ons to its platform has proven beneficial for social media influencers. At the same time, the gaming industry is seeing an unexpected surge in the popularity of indie app games. Tesla and Amazon are also making notable technological advancements in the auto industry and the Alexa app, respectively.

Samsung’s latest flagship phone with 5G is getting positive reviews, and Adobe’s current software updates are resulting in an increased usage of its creative and analytics tools. Cybersecurity remains a crucial focus with strengthened security systems being developed to counter increasing threats. In turn, VPN services usage particularly in areas with stringent online regulations, has surged.

The tech industry is buzzing with the expected 2023 release of Meta’s Ray-Ban smart glasses, following numerous years of rigorous testing. Also, the iPhone 15 Pro and Samsung Galaxy S23 Ultra are expected to disrupt the smartphone market with their competitive pricing, superior performance, and remarkable upgrades.

Additionally, Sonos Era 300 is getting closer to the ideal vision for a smart speaker, creating an exciting trend for connected homes. Yet, a tech argument over the necessity of antivirus software for Linux systems is gaining traction. Several tech products like premium laptops, headphones, and robot vacuum cleaners are also gaining substantial popularity.

The “New Space Race” impact on technological innovation, prospective metaverse-driven work and societal norms shifts, and effective cloud environments management strategies were shared. The understanding of cybersecurity amidst growing cloud storage reliance, artificial intelligence’s future role in reshaping work, and the potential impact of quantum computing on the tech landscape by 2023 were highlighted in a meeting.

Vital insights on VR and AR as integral components of the fast-evolving metaverse were debated. The “New Space Race” expected to further boost technological breakthroughs in satellite and communication technologies was another key takeaway. The meeting concluded with remarks on how emerging technologies will reshape societal norms, work culture, and result in a global economy shift.

Software development landscape’s rapid trends and roles overhaul has businesses on high alert regarding cyber attacks and enhancing cybersecurity using password manager tools. It is crucial for businesses to stay ahead of potential security threats, thus leading to tools like password managers’ raise in demand. These tools simplify the process of managing multiple passwords and significantly reduce the risk of malicious cyber attack attempts.

Cybersecurity risk awareness and potential threat identification training also play a key role in maintaining a secure digital environment. Proactively implementing and updating cybersecurity measures is essential to secure a business’s future in the digital realm. Organisations must therefore prioritise and invest in robust cybersecurity strategies amidst the rapidly evolving software development landscape.

Various tech products were assessed for their quality and efficiency, highlighting the endorsement of travel VPNs for professionals frequently traveling. Graphic designers are recommended to invest in high-resolution monitors for precision, and music enthusiasts should consider investing in noise-cancelling headphones for an enhanced audio experience. Gaming laptops or PCs with high-spec components are suggested for gamers to achieve optimal performance.

Choosing between iPhones and Samsung phones typically depends on personal preference. Large tablets are ideal for multimedia-virtual meetings, while rugged tablets are useful for field or manual work. Smart devices, OLED TVs, speakers, and robot vacuum mops are also proving popular as they are becoming integral parts of daily life and home entertainments systems. With tech innovations continually evolving, it represents an exciting time in the technological world.

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USD/JPY Drops Amid Bank of Japan’s Monetary Policy Decisions https://www.smallbiztechnology.com/archive/2024/03/usd-jpy-drops-amid-bank-of-japans-monetary-policy-decisions.html/ Fri, 01 Mar 2024 21:36:00 +0000 https://www.smallbiztechnology.com/?p=65544 The USD/JPY currency pair recently dropped to its lowest at 149.80, despite a rise in US Treasury yields, in anticipation of the upcoming US Personal Consumption Expenditures – Price Index data release. This occurred even as Hajime Takata, a Board Member of the Bank of Japan, suggested stable monetary policy as a means for reigniting […]

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The USD/JPY currency pair recently dropped to its lowest at 149.80, despite a rise in US Treasury yields, in anticipation of the upcoming US Personal Consumption Expenditures – Price Index data release. This occurred even as Hajime Takata, a Board Member of the Bank of Japan, suggested stable monetary policy as a means for reigniting Japan’s economic growth.

Takata also emphasized flexible strategies, potentially even an exit from fiscal stimulus if necessary. However, he dismissed the idea of back-to-back interest rate hikes and highlighted the need for prudent and considerate decision-making, especially considering the challenges facing small businesses and the risks presented by the ongoing pandemic or market shift. Despite uncertainties, the Bank of Japan is focused on achieving its 2% inflation target.

Takata stressed on calibrating monetary policies to avoid negative repercussions on the wider financial system and assured transparent communication from the Central Bank to ensure everyone is on the same page regarding the Bank’s goals and methods. To support small businesses, Takata stated that the Central Bank would facilitate a conducive environment for investment and growth, along with easy access to lending facilities.

Towards the end of his statements, Takata expressed confidence that Japan’s economy would bounce back, and continue to flourish with the help of sound policies and sensible actions.

Simultaneously, there are talks of a potential 3.0% rate cut in March, with the probabilities of a cut in May and June being 19.3% and 52.6% respectively. This, along with the expectation of crucial US consumer spending data release, has led to a softening of the USD/JPY pairing. If the US spending data is weaker than expected, it could further depress the USD/JPY.

John Williams, President of the New York Federal Reserve, reaffirmed the Federal Reserve’s approach to reaching its 2% inflation target, suggesting any decision to reduce interest rates this year would depend on incoming data and factors such as employment rates and economic stability. He emphasized the need for continuous monitoring of monetary policies and flexibility in their execution.

Last Thursday, the US Dollar Index (DXY) fell to around 103.80, while the 2-year and 10-year US Treasury coupon yields reached 4.65% and 4.28% respectively. This has increased investor nervousness, interpreting these signs as possible hints of an economic slowdown. Commodities like gold, however, have begun to rise, signifying their importance as a safe haven during market instability.

Finally, steady figures were recorded for the EUR/USD at around 1.0850, following the release of heightened inflation data from Spain and France. With the financial world now awaiting the release of similar data from Germany and the U.S., the GBP/USD also maintained a steady position above 1.2650. The USD/JPY hit a low around the 110.00 mark due to optimistic market sentiments, which proved beneficial for other currencies such as the GBP/USD, which remained stable above the 1.2650 mark. Investors are closely watching these trends, ready for any market shifts.

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Surge in Home-Based Businesses Fuels Entrepreneurial Growth https://www.smallbiztechnology.com/archive/2024/03/surge-in-home-based-businesses-fuels-entrepreneurial-growth.html/ Fri, 01 Mar 2024 21:04:00 +0000 https://www.smallbiztechnology.com/?p=65546 The entrepreneurial sector saw a considerable rise, with 5.5 million new business applications in 2023, mainly due to the surge in home-based businesses during the pandemic. The increasing availability of digital tools has facilitated this process, leading to immense growth opportunities in the startup scene. Despite challenges like competition and market saturation, the upward trend […]

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The entrepreneurial sector saw a considerable rise, with 5.5 million new business applications in 2023, mainly due to the surge in home-based businesses during the pandemic. The increasing availability of digital tools has facilitated this process, leading to immense growth opportunities in the startup scene.

Despite challenges like competition and market saturation, the upward trend in entrepreneurship remains steady. This suggests a shift in people’s lifestyle and mentality, with more of them ready to take risks and start businesses from scratch.

One shining example is Tanner Yarro, who founded Yarro Studios from his home in Provo, Utah. Through international crowdfunding platforms, he has managed to raise over $7.4 million in funding, illustrating the shift towards successful self-starter enterprises.

Yarro’s business primarily focuses on tabletop role-playing games. His recent product, Dice Spinner, met its funding goal in one day, showcasing the importance of targeting a niche audience. The positive reviews stem from his attention to detail and creativity, ensuring customer satisfaction and business growth.

Research by SimplifyLLC highlighted the impact of an entrepreneur’s location on business growth. The study identified the best and worst states for entrepreneurship in 2024, showing that factors like job creation, consumer spending, inflation, and corporate taxes can significantly influence business expansion and success.

The top-ranking states were New Hampshire, Mississippi, California, Washington, D.C., and Utah, each offering unique advantages. Whether it be Utah’s education levels and business-friendly policies, New Hampshire’s tech industry, Mississippi’s low cost of living, California’s robust innovation system, or Washington, D.C.’s rich talent pool, these states provide promising environments for entrepreneurs.

Yarro’s journey to success underscored the idea that with the right mindset, anyone, anywhere, can tap into entrepreneurship. Despite starting from a small town, Yarro’s innovative ideas, backed by the right resources, rose to create a successful business, reminding aspiring entrepreneurs of the limitless potential of the entrepreneurial scene.

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Coinbase Troubles Follow Unexplained Zero Balances https://www.smallbiztechnology.com/archive/2024/03/coinbase-troubles-follow-unexplained-zero-balances.html/ Fri, 01 Mar 2024 15:32:00 +0000 https://www.smallbiztechnology.com/?p=65556 A significant technical glitch was recently experienced on the major cryptocurrency platform, Coinbase. Many users were distressed to see their account balances had inexplicably dropped to zero. Simultaneously, Bitcoin also reported a sharp decline in value, losing approximately $2,800 in a short span of time. This underlined the volatility of the cryptocurrency market and induced […]

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A significant technical glitch was recently experienced on the major cryptocurrency platform, Coinbase. Many users were distressed to see their account balances had inexplicably dropped to zero.

Simultaneously, Bitcoin also reported a sharp decline in value, losing approximately $2,800 in a short span of time. This underlined the volatility of the cryptocurrency market and induced panic selling, which further deepened Bitcoin’s decline.

Coinbase recognized the issue and reassured its users that their assets were safe and that a dedicated team was working tirelessly to resolve the glitch. They emphasized that despite the inconvenience and unrest, users should remain patient as they expedited the restoration of full services.

During the glitch, users were advised to regularly check Coinbase’s dedicated status page for ongoing updates. Users reported seeing a $0.00 balance, but they also received notifications that the issue was being addressed by Coinbase.

Interestingly, despite the glitch, Bitcoin soared past the $60,000 mark for the first time since 2021, pushing its total market cap to nearly $1.2 trillion. Other cryptocurrencies such as Ethereum and Dogecoin also registered substantial gains, reflecting a positive trend in the digital currency market.

This trend also attracted considerable interest from global investors eager to add digital currencies to their portfolios. In response to the growing demand, technology firms began developing innovative solutions to streamline cryptocurrency trading operations.

Despite the initial improvements, Coinbase issued a warning to users about potential inconsistencies in logins, transactions, and payment methods due to the high traffic on the site. The company pledged its unwavering commitment to rectifying the situation as soon as possible.

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Widespread Business Closures Impact Pennsylvania’s Economic Landscape https://www.smallbiztechnology.com/archive/2024/02/widespread-business-closures-impact-pennsylvanias-economic-landscape.html/ Fri, 01 Mar 2024 01:40:00 +0000 https://www.smallbiztechnology.com/?p=65500 Pennsylvania’s commercial sector is undergoing massive changes with businesses from various sectors set to close at nearly 70 locations across 40 towns. Triggered by changes in market demands, consumer behavior, and financial instability, these closures threaten to disrupt not only local economies but also employment scenarios, affecting thousands of workers. Major drugstore chain, Rite Aid, […]

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Pennsylvania’s commercial sector is undergoing massive changes with businesses from various sectors set to close at nearly 70 locations across 40 towns. Triggered by changes in market demands, consumer behavior, and financial instability, these closures threaten to disrupt not only local economies but also employment scenarios, affecting thousands of workers.

Major drugstore chain, Rite Aid, leads the list of closures with 18 stores set to cease operations. The closure of 20 former stores at Harrisburg Mall serves as a testament to the sweeping changes happening in the business environment across sectors.

The closures aren’t limited to the retail sector. Restaurants and large warehouse facilities are also on the list, indicating a wider impact. This is anticipated to stir a domino effect, touching both big establishments and small businesses alike, leading to serious losses in revenues and potential increase in layoffs. No industry appears to be immune to this imminent wave of closures.

However, amidst this bleak outlook, some businesses are exploring innovative tactics to weather the storm. This includes digital transformations and the introduction of contactless services.

These changes mark a transforming period within Pennsylvania’s business landscape. The state is evolving to accommodate new trends and challenges within its marketplace. The focus currently is on creating an environment conducive to business innovation and entrepreneurship. From boosting the technology sector to promoting local commerce, Pennsylvania is investing systematically in various industries.

The surge in business closures is affecting local jobs and economies but echoes a nationwide trend. The situation majorly impacts the adaptability and resilience of smaller, local businesses, with the retail and hospitality sectors bearing the brunt of it. If this continues, it could lead to a decline in small, independently run companies, potentially concentrating power in the hands of larger corporations. Therefore, policy-level solutions are urgently needed to tackle these imminent economic changes and help sustain the viability of local businesses.

On a brighter note, this situation could also unlock opportunities for emerging businesses and innovative services. These new entities could utilize now-vacant spaces and influence the trajectory of Pennsylvania’s commercial sector positively. This transitional business landscape offers fertile ground for creativity and entrepreneurial spirit. By adapting, strategizing, and leveraging the current circumstances, these budding ventures could not only fill the void but introduce unforeseen dynamics to the state’s business community, creating a more balanced, sustainable, and resilient industry framework in Pennsylvania.

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Fintech and Abu Dhabi Group Merge for AI Innovation https://www.smallbiztechnology.com/archive/2024/02/fintech-and-abu-dhabi-group-merge-for-ai-innovation.html/ Thu, 29 Feb 2024 23:32:00 +0000 https://www.smallbiztechnology.com/?p=65512 An unprecedented agreement between a Fintech company and an Abu Dhabi payments group, supported by Brookfield, is set to revolutionize financial technologies with artificial intelligence (AI). The collaboration represents shared dedication to digitization and technological development within finance, expecting to significantly upgrade transaction processing and customer experience. The Abu Dhabi payments group, renowned globally for […]

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An unprecedented agreement between a Fintech company and an Abu Dhabi payments group, supported by Brookfield, is set to revolutionize financial technologies with artificial intelligence (AI). The collaboration represents shared dedication to digitization and technological development within finance, expecting to significantly upgrade transaction processing and customer experience.

The Abu Dhabi payments group, renowned globally for its strong presence in the payments sector, has leveraged Brookfield’s backing to extend its influence worldwide. The commitment to customer satisfaction and efficient transactions has transformed business and personal monetary exchanges.

The partnership was conceived in acknowledgment of AI’s escalating importance in Fintech. The alliance aims to improve customer relationships, simplify tasks, improve risk management, and enhance efficiency. The incorporation of leading AI technology is expected to revolutionize financial transactions, making them quicker, safer, and more accessible.

The quick adoption of AI in Fintech reflects a wider industry trend. The constant push for technological integration is driving the industry towards a future-focused direction. This agreement strengthens the Abu Dhabi group’s position as a key innovator in payments, committing to AI for greater efficiency and cementing their status as an industry leader.

The deal highlights the increasing global interest and capital influx into the Fintech sector. Businesses, including startups, are becoming interested in harnessing cutting-edge technologies to deliver broad-ranging financial solutions, indicating a crucial shift in the traditional financial landscape.

In conclusion, the merger underlines the essential role AI is predicted to play in Fintech’s future direction. It emphasizes the growing importance of AI to streamline financial processes, enhance accuracy, and elevate customer experiences. The merger demonstrates the necessity for businesses to align with technological trends to maintain a competitive edge.

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Subsets Launches AI-Powered Tool For Enhanced Subscription Retention https://www.smallbiztechnology.com/archive/2024/02/subsets-launches-ai-powered-tool-for-enhanced-subscription-retention.html/ Thu, 29 Feb 2024 19:55:00 +0000 https://www.smallbiztechnology.com/?p=65498 Subsets, a startup from Denmark, has launched an AI-powered platform designed to bolster customer retention rates for businesses using subscription models. This revolutionary tool helps overcome the ‘retention gap’ issue by predicting potential subscription cancellations, allowing companies to act proactively. The platform employs an innovative technique known as ‘explainable AI’, which not only predicts cancellations […]

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Subsets, a startup from Denmark, has launched an AI-powered platform designed to bolster customer retention rates for businesses using subscription models. This revolutionary tool helps overcome the ‘retention gap’ issue by predicting potential subscription cancellations, allowing companies to act proactively.

The platform employs an innovative technique known as ‘explainable AI’, which not only predicts cancellations but also identifies the best ways to convince customers to keep their subscriptions. This technology presents complex data in understandable formats, fostering transparency in AI decision-making processes.

Since its inception, Subsets has accumulated an impressive client roster including the likes of the Athletic and a respected Danish newspaper. The company raised $1.65 million in pre-seed funding from notable investors, including Upfin, Y Combinator, and others, after a successful stint in a startup accelerator.

The platform integrates with existing business systems like CRM and CMS to collect vital data related to subscriber behaviour and product engagement. Brands can then easily analyze this data via a user-friendly web application to drive their marketing strategies, enhance customer relations, and improve product evaluation.

The platform’s advanced analytics tools also help extract key patterns in customer behaviours relating to purchase habits, product preferences, and more. This, in turn, helps businesses tailor products and services more efficiently to meet consumer needs and expectations.

Subsets’ platform also aids in carrying out tests on customer segments, thereby identifying the most fruitful retention strategies. Actions could include sending marketing emails, offering discounts, or launching new features, thereby helping companies eliminate guesswork from retention strategies and automate proven methods.

Ultimately, the platform provided by Subsets equips businesses with the tools necessary to utilize their existing systems and data to form actionable strategies, consequently driving growth and enhancing customer satisfaction.

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Small Business Economic Confidence Peaks Since Biden Inauguration https://www.smallbiztechnology.com/archive/2024/02/small-business-economic-confidence-peaks-since-biden-inauguration.html/ Thu, 29 Feb 2024 19:02:00 +0000 https://www.smallbiztechnology.com/?p=65508 The Economic Confidence Index for small business owners has hit a peak since President Joe Biden’s inauguration in 2021, according to the latest quarterly report. This increasing trend shows a growing assurance in economic stability among business owners. Data collected from numerous small business owner surveys across the country provides an overall positive outlook despite […]

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The Economic Confidence Index for small business owners has hit a peak since President Joe Biden’s inauguration in 2021, according to the latest quarterly report. This increasing trend shows a growing assurance in economic stability among business owners.

Data collected from numerous small business owner surveys across the country provides an overall positive outlook despite the global pandemic’s significant challenges. Small businesses have shown notable resilience, creating novel strategies to thrive under such tough conditions.

About 28% of respondents rated the existing economic situation as either “excellent” or “good,” showing a five percent rise from the last quarter’s findings. This uplift may indicate increased public confidence in the economy. However, 37% perceived the economic status as “fair,” a marginal one percent drop from previous quarters.

It is important to note these perceptions vary greatly based on personal financial situations, political leanings, and other subjective factors. Yet, these results present essential insights into public sentiment regarding the current economic climate.

High inflation concerns still linger among the respondents, even with the optimistic outlook, and President Biden’s approval ratings have remained low. Despite this, the Confidence Index reached 47 out of 100, the highest score since Biden’s administration began in 2021. This substantial increase demonstrates a recognisable improvement in public sentiment concerning the nation’s economic stability.

Senior Research Scientist, Sam Gutierrez, highlighted the data could suggest a rise in small business optimism. Despite global pandemic challenges and disruptive economic factors, businesses seem to be progressively regaining their momentum. However, Gutierrez stressed the need for regular close monitoring and analysis to ensure it’s not a transitory statistical anomaly.

This research, involving a nation-wide sample of 3,119 self-identified small business owners, took place online from January 22 to February 1, 2024. The criteria for selection included owning a business with fewer than 500 employees, operating within the United States, and being at least 18 years old.

Regulation, taxation, and securing capital were identified as the main challenges. Despite these, a majority of owners conveyed optimism about the future of their business and the overall small business climate. This data will be instrumental in shaping policies and initiatives for supporting and promoting small businesses nationwide.

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Reddit’s Surprising $91 Million Loss Spurs Rethink https://www.smallbiztechnology.com/archive/2024/02/reddits-surprising-91-million-loss-spurs-rethink.html/ Thu, 29 Feb 2024 16:43:00 +0000 https://www.smallbiztechnology.com/?p=65496 Reddit, the popular social media platform, has reported an alarming financial downturn. Despite modeling its ad-sale strategies on platforms like Facebook and Twitter, Reddit has remarkably lost roughly $91 million as per its recent IPO filings. The situation is surprising as the platform boasts of a significant user base and popularity, much like its aforementioned […]

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Reddit, the popular social media platform, has reported an alarming financial downturn. Despite modeling its ad-sale strategies on platforms like Facebook and Twitter, Reddit has remarkably lost roughly $91 million as per its recent IPO filings. The situation is surprising as the platform boasts of a significant user base and popularity, much like its aforementioned counterparts.

The current financial status of Reddit raises many questions, particularly about the effectiveness of its financial model. Unlike Facebook and Twitter, Reddit seems to struggle when it comes to monetizing its nearly 52 million daily users successfully. Increased operational costs are becoming a burden that cannot be sustained by their income from ad sales alone.

Looking closely at the changes in Reddit’s financial health over the years paints a worrying picture. The company’s losses have drastically widened, with a net income loss figure that nearly doubled from $50 million to $91 million in the last fiscal year. These alarming financial indicators suggest that Reddit’s financial model urgently needs revisiting.

Reddit’s increase in financial losses suggests an urgent need for strategic financial changes. It is a top priority for the company to redefine its monetization strategies in order to leverage user engagement and reverse its current financial trajectory.

The company has been operational since 2005 but claimed to have shifted its focus towards profitability only in 2018. Amid growing curiosity, there is an emerging need for the company to revisit its financial plans and strategies since the shift.

Speculations about Reddit’s precarious financial condition point to hefty expenses, including recruiting engineers. The spending on Research and Development makes up almost 55% of the company’s total revenue, implying a primary focus on innovation and technological development.

Comparisons with Facebook and Twitter’s public filing show that their R&D costs were a much smaller portion of their revenue than Reddit’s, raising more concerns about Reddit’s financial approach. The situation is amplified by Reddit’s relative inexperience in effectively monetizing user interactions.

The Reddit administration’s optimism for future revenue prospects stems from its unique combination of a passionate user base and an expansive topic catalogue. A growing user engagement promotes a hopeful outlook for future profitability, despite the company’s financial struggles.

The future of Reddit essentially rests on successfully pairing user engagement with effective business models. Given the nature of the user base and the unique appeal of the platform, there is cautious optimism within the Reddit team.

With the upcoming IPO, Reddit is yet to comment on its financial challenges. However, there is optimism that user engagement could significantly improve Reddit’s profitability. Future success will heavily rely on effectively navigating rising platform maintenance and development costs while creating additional income streams.

Despite these challenges, there is hope for Reddit’s potential profitability. If the company can design compelling strategies, it could solidify its position as a significant player in the social media space.

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Agile Coach: Empowering Organizations in the Age of Agility https://www.smallbiztechnology.com/archive/2024/02/agile-coach-empowering-organizations-in-the-age-of-agility.html/ Wed, 28 Feb 2024 16:51:25 +0000 https://www.smallbiztechnology.com/?p=65515 In this always-changing business scene, the idea of agility has transformed its roots in software program growth to become a milestone of success across trade sectors and professions. From government administrations to scientific studies, from company initiatives to non-profit establishments, agility is redesigning how we work, cooperate, and revolutionize. Before we start, follow the link […]

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In this always-changing business scene, the idea of agility has transformed its roots in software program growth to become a milestone of success across trade sectors and professions. From government administrations to scientific studies, from company initiatives to non-profit establishments, agility is redesigning how we work, cooperate, and revolutionize. Before we start, follow the link to gain further info on Agile Coach.

The Role of Agile Coaches:

These Coaches act as tools for change, guiding individuals and teams toward greater flexibility. With their proficiency in solid principles and methodologies, these leaders simplify dynamic shifts in organizational culture, processes, and mindsets, driving tangible advances in productivity performance.

Enhancing Meetings and Collaborations:

Agile Coaches infuse meeting partnerships with energy, encouraging positive discussions, inclusivity, and productivity. By bringing a feeling of ownership among teammates, teams are better prepared to bind collective aptitude, solve compound problems, and get results.

Accelerating Learning and Development:

Agile Coaches promote a culture of experimentation and continuous improvement, empowering workers to face problems, learn from failures, and push toward success. This rapid feedback loop increases skills, fuels organizational flexibility, and encourages innovation.

Job Prospects in Agility:

Managers across all sectors value agility as a skill, driving demand for experts with knowledge skills. It doesn’t matter if it is a post in project management, product development, or leadership; people with these qualities and know-how won’t have trouble finding job openings.

Navigating Complexity with Clarity:

These mentors promote transparent roles, tasks, and workflows within chaotic work environments. Through real communication, teamwork, and engagement, they help teams deal with strain with poise.

FAQs (Frequently Asked Questions):

What qualifications are required to become an Agile Coach?

While there is no specific certification or degree required, most Agile Coaches have a strong knowledge of Agile methodologies. Many also hold guarantees such as Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), or Agile Certified Practitioner (PMI-ACP). Also, appointments in training and legislative change running are beneficial.

How do Agile Coaches measure the effectiveness of their interventions?

They use a mixture of qualitative calculable measures to gauge the power of their coaching. It may comprise feedback from squad members, comments on team undercurrents and output, and key performance indicators (KPIs) connected to scheme outcomes and business systems of measurement.

Can Agile Coaching be applied outside of software development?

Totally! While Agile Coaching originated in the software development circle, its rules and practices can be put into any context where teams collaborate to give some value. These mentors are progressively sought after in areas such as P.R., HR, finance, and outside.

How can organizations assess their readiness for agile transformation?

Orgs can calculate their keenness for agile conversion through many means, like conducting social assessments, gauging existing processes roadmaps, and determining leadership buy-in promises to bring some noteworthy change.

What are some common challenges Agile Coaches face, and how can they be overcome?

Everyday encounters contain resistance to change, lack of organizational support, and navigating multipart relational dynamics. Agile Coaches can overcome these challenges by building trust, bonding with stakeholders, and endorsing open messaging.

How long does it typically take for an organization to see results from Agile Coaching?

The timeline for seeing results from Agile Coaching can vary depending on factors such as the size and complexity of the organization, the height of promise to bold principles, and the readiness of teams to grip change. In many cases, businesses may see concrete advances within a few months of working with these folks.

What role do Agile Coaches play in scaling agile practices across large organizations?

Agile coaches play a nice role in scaling agile practices by providing guidance and support to teams and leaders at all levels of the organization. They help to match nice initiatives with real-world strategic objectives.

How can individuals interested in Agile Coaching get started on their journey?

All interested in this concept can begin by deepening their understanding of agile principles and policies through books, courses, and plants.

Agile Coaches contribute to building a supportive and collaborative work environment. They advocate for transparency, mutual respect, and shared responsibility, key elements of a positive and productive workplace culture. These mentors also emphasize the importance of customer-centricity in the agile process. They guide teams to focus on delivering value to customers through continuous feedback loops and iterative development. By promoting these values, Agile Coaches help to create an atmosphere where everyone feels valued and empowered to contribute their best work.

In summary, Agile Coaches are vital to the success of organizations in the age of agility. They guide teams in adopting agile practices and inspire a cultural transformation that drives innovation, resilience, and customer-centricity. As businesses continue to navigate the complexities of the modern world, the role of Agile Coaches will undoubtedly become even more critical.

 

Featured image provided by Tima Miroshnichenko; Pexels; Thanks!

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Founder’s Campfire: Fostering Shared Learning in Startups https://www.smallbiztechnology.com/archive/2024/02/founders-campfire-fostering-shared-learning-in-startups.html/ Wed, 28 Feb 2024 15:58:00 +0000 https://www.smallbiztechnology.com/?p=65425 Founder’s Campfire, an entrepreneurial platform, fosters open and genuine discussions about startups. This brainchild of computer science scholar, Tran Le, aims to stimulate shared learning and growth among entrepreneurs and potential investors. In its latest episode, Tran Le holds a conversation with her former business partner, Jason Chao, about their joint business venture during college. […]

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Founder’s Campfire, an entrepreneurial platform, fosters open and genuine discussions about startups. This brainchild of computer science scholar, Tran Le, aims to stimulate shared learning and growth among entrepreneurs and potential investors.

In its latest episode, Tran Le holds a conversation with her former business partner, Jason Chao, about their joint business venture during college. They recall their experience navigating the startup field, the challenges they faced, and the triumphs they achieved. This lively exchange of experiences offers inspiration and advice to aspiring entrepreneurs.

Le and Chao’s startup journey began during their university years. The duo caught the attention of prestigious startup accelerator programs, despite the challenges of balancing academic commitments. Despite these opportunities, their diverse personal goals led them to respectfully decline the offers.

The discussion explores their personal experiences in entrepreneurship, emphasizing financial readiness, alignment of values amongst business partners, and understanding long-term commitments to entrepreneurship. Their journey testifies to the importance of shared vision and values among co-founders, financial preparedness, and the acknowledgment of the non-stop nature of startups.

Through their shared experiences, Le and Chao aim to guide entrepreneurs on maximizing startup accelerators, focusing on co-founder selection and startup idea formation. They underscore the need for a clear business vision, open communication, mutual respect among co-founders, and importance of maintaining good physical and mental health.

The open sharing on their platform offers invaluable insights to those interested in the demanding, ever-evolving field of startups. This collaborative environment fosters growth, inspires new ideas, and keeps up with emerging trends in the startup ecosystem. Founder’s Campfire, thus, provides an enriching experience for anyone aiming to thrive in the dynamic world of startups.

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Best Website Builder For Small Business Owners (2024) https://www.smallbiztechnology.com/archive/2024/02/best-website-builder-for-small-business.html/ Tue, 27 Feb 2024 21:26:59 +0000 https://www.smallbiztechnology.com/?p=65434 Navigating the vast sea of website builders can prove challenging for small business owners. With numerous options presenting unique features and pricing structures, making a decision can feel overwhelming. This guide will simplify this task by presenting a detailed analysis of five top website builders ideal for small businesses. These platforms have been selected based […]

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Navigating the vast sea of website builders can prove challenging for small business owners. With numerous options presenting unique features and pricing structures, making a decision can feel overwhelming. This guide will simplify this task by presenting a detailed analysis of five top website builders ideal for small businesses. These platforms have been selected based on their ease of use, affordability, and integrated marketing tools designed to foster business growth.

Comparative Analysis of Website Builders

Choosing the right website builder for your small business depends on various factors including ease of use, pricing, features, and customer support. Below is a detailed comparison of the top website builders to help you make an informed decision.

Feature Wix Squarespace Shopify WordPress.com Webflow
Ease of Use User-friendly, drag-and-drop editor Intuitive, with a bit of a learning curve Easy to use, geared towards e-commerce Requires some learning, vast customization options Visual editor, steeper learning curve
Design & Templates 800+ customizable templates Elegant, designer-quality templates E-commerce focused designs Thousands of themes, highly customizable Highly customizable, professional designs
SEO Capabilities Robust, with advanced options Built-in SEO tools, easy to use E-commerce optimized SEO Extensive SEO tools and plugins Advanced SEO controls, for tech-savvy users
E-commerce Features Built-in features suitable for small stores Integrated e-commerce tools, visually appealing Strong e-commerce capabilities, extensive features E-commerce available with higher plans E-commerce through third-party integration
Pricing Free plan available; premium plans start from $14/month No free version; plans start from $12/month Plans start from $29/month Free plan available; premium plans start from $4/month Free to start; paid plans begin at $12/month
Customer Support 24/7 support via ticket; phone support available 24/7 email support; live chat available 24/7 support via email, chat, and phone Email and live chat support; extensive community forums Email support; priority support for higher plans
Mobile Optimization Automatic mobile optimization Mobile-responsive templates Mobile-responsive themes Mobile-responsive designs Mobile-responsive by default
Integration & Apps Wide range of Wix apps Squarespace extensions Shopify App Store WordPress plugins Integrates with third-party tools
Scalability Good for small to medium-sized businesses Ideal for small to medium-sized businesses Excellent for all sizes, especially retail Great for content-driven sites, scalable Best for design-focused sites, scalable with coding
Security SSL included, secure payment gateways Free SSL certificates, secure checkouts SSL included, robust security features SSL with certain plans, security plugins available SSL included, secure hosting

Summary:

  • Wix: Best for small businesses looking for ease of use and a wide range of features.
  • Squarespace: Ideal for creative businesses prioritizing design and aesthetics.
  • Shopify: Top choice for businesses focused on e-commerce and online sales.
  • WordPress.com: Recommended for content-driven websites and those familiar with website management.
  • Webflow: Suitable for businesses needing custom designs and having technical know-how.

Consider your business needs, budget, and technical expertise when choosing the best website builder for your small business. Each platform has its strengths and can cater to different types of online presence.

Why Opt for a Website Builder?

a person sitting at a table with a laptop

Website builders are an excellent tool for small business owners who lack the technical expertise or budget to hire a web developer. These platforms provide user-friendly interfaces and pre-designed templates, making it easy for anyone to create a professional-looking website.

Crucially, a well-structured website can significantly boost a business’s online presence, making it easier for potential customers to discover their products or services. Moreover, many website builders come with built-in tools for search engine optimization (SEO), social media integration, and email marketing, further enhancing a business’s digital marketing efforts.

1. Wix: A Comprehensive Solution for Small Businesses

Wix tops the list as the overall best website builder for small businesses, offering a blend of affordability, ease of use, and a vast range of features tailored to small business needs.

Key Features of Wix

Wix’s user-friendly interface is one of its standout features. It offers a broad selection of over 800 business-specific templates, catering to various industries from finance and law to farming and gardening. Its intuitive drag-and-drop functionality makes it simple to customize these templates, even for users with no previous web design experience.

Wix’s SEO Capabilities

Wix offers robust SEO features right out of the box. This includes an automatic mobile optimization feature and customizable advanced SEO options. The platform also provides a range of SEO tools such as SEO infrastructure, URL structure, and image compression, making it easier for your website to rank on search engine result pages (SERPs).

Social Media and Email Marketing with Wix

Wix also offers a range of marketing tools. Its AI-managed social media ads feature allows users to create, launch, run, and track Facebook and Instagram ads directly from the Wix dashboard. Additionally, Wix’s email marketing campaigns feature allows users to send up to 200 emails per month for free, with the option to upgrade to a paid email marketing plan for additional capabilities.

Wix Pricing

Wix provides a ‘Free forever’ option with limited storage and bandwidth. However, its paid plans are very reasonably priced, making it an excellent choice for small businesses seeking value for money.

2. Squarespace: The Ideal Choice for Creative Businesses

Squarespace is the go-to option for creative businesses. Known for its elegantly designed templates, Squarespace allows businesses to create visually stunning websites without compromising on functionality.

Key Features of Squarespace

Squarespace offers an extensive range of templates, all of which are fully customizable and mobile-responsive. It also provides a range of ecommerce tools, making it an excellent option for businesses that want to set up an online store.

Squarespace’s SEO Capabilities

Squarespace provides numerous built-in SEO features, making it easier for businesses to optimize their web presence. These features include automatic mobile optimization, clean URLs, and automatic image compression.

Social Media and Email Marketing with Squarespace

Squarespace offers integrated social media marketing tools that allow businesses to create, launch, and track their social media campaigns directly from the Squarespace dashboard. The platform also provides a range of email marketing tools, allowing businesses to create eye-catching emails quickly and easily.

Squarespace Pricing

While Squarespace is slightly more expensive than some of its competitors, its focus on visual appeal and advanced marketing tools make it worth the extra cost for creative businesses.

3. Shopify: The Top Pick for Ecommerce

If you’re planning to set up an online store, Shopify is the best website builder for you. Known for its ease of use, Shopify provides an extensive range of features tailored specifically for ecommerce businesses.

Key Features of Shopify

Shopify offers a range of features designed to make running an online store as straightforward as possible. These include real-time inventory updates and dropshipping automation, which automatically sends orders to your supplier.

Shopify’s SEO Capabilities

Shopify also provides robust SEO features, including responsive themes and auto-generated sitemaps, making it easier for search engines to crawl and index your website.

Social Media and Email Marketing with Shopify

On the marketing front, Shopify integrates with Facebook and Instagram, allowing you to sync your product catalog and create shoppable social media posts. It also offers an excellent range of email marketing tools, including customizable templates and automation features.

Shopify Pricing

Shopify offers a range of pricing plans to suit different business needs, making it an excellent choice for businesses of all sizes.

4. WordPress.com: Best for Content-Driven Websites

For businesses that rely heavily on content marketing, WordPress.com is the ideal choice. Offering a robust content management system (CMS), WordPress.com makes it easy to create and manage a content-rich website.

Key Features of WordPress.com

WordPress.com offers a range of features designed to assist with content creation and management. It provides an intuitive WYSIWYG editor and supports a wide range of content types, from blog posts and articles to multimedia content.

WordPress.com’s SEO Capabilities

WordPress.com provides a range of SEO features, including responsive design, clean URLs, and auto-generated sitemaps. It also offers the ability to edit meta descriptions and page title structures on its Business and Commerce plans.

Social Media and Email Marketing with WordPress.com

WordPress.com offers a range of social media marketing tools, including the ability to share product pages and blog posts directly to social media platforms. It also provides email marketing tools, allowing you to send or automate up to 10,000 emails per month for free.

WordPress.com Pricing

WordPress.com offers a free plan, but to access additional features and remove ads, it’s recommended to choose one of the paid plans.

5. Webflow: Best for Customization

Webflow is a powerful no-code website builder that offers highly customizable features. It’s an excellent choice for businesses looking for a high degree of control over their website’s design and functionality.

Key Features of Webflow

One of the standout features of Webflow is its visual editor, which allows you to control every detail of your site’s design without needing to write a single line of code. It also offers collaboration features, making it easy for team members or clients to access and edit your project.

Webflow’s SEO Capabilities

Webflow offers a range of SEO features, including responsive design, clean URLs, and auto-generated sitemaps. It also allows you to edit your site’s meta tags and canonical tags, enhancing your site’s visibility on search engine result pages (SERPs).

Social Media and Email Marketing with Webflow

While Webflow doesn’t offer built-in social media marketing or email marketing tools, it does integrate with a wide range of third-party apps, allowing you to add these capabilities to your website.

Webflow Pricing

Webflow offers a range of pricing options, making it a flexible choice for businesses of all sizes.

Design and Customization Tips for Small Business Websites

black ipad beside white ceramic mug on white table

Creating a website that stands out is crucial for small businesses. Here are some essential design and customization tips:

  1. Start with a Plan: Before diving into design, understand your business’s needs. Define your target audience, brand message, and goals. This plan guides your design choices.
  2. Choose the Right Template: Select a template that aligns with your business style and objectives. Look for templates that are not only visually appealing but also functional for your specific industry.
  3. Keep Branding Consistent: Use your brand colors, fonts, and logos consistently throughout your site. Consistent branding boosts recognition and trust among visitors.
  4. Optimize for Mobile: Ensure your website looks great and functions well on mobile devices. Mobile optimization is crucial as more people browse on their phones.
  5. Simplify Navigation: Create a clear and straightforward navigation menu. Visitors should find what they need in a few clicks. A well-organized layout keeps users engaged and reduces bounce rates.
  6. Use High-Quality Images: Incorporate professional and high-resolution images. Quality visuals improve user experience and convey your business’s professionalism.
  7. Focus on Readability: Choose legible fonts and background colors. Ensure text is easy to read and digest. Short paragraphs, bullet points, and headings make information more accessible.
  8. Include Calls-to-Action (CTAs): Guide your visitors with clear CTAs. Whether it’s contacting your business, making a purchase, or subscribing to a newsletter, make your CTAs stand out.
  9. Leverage Social Proof: Display testimonials, reviews, and logos of past clients. Social proof builds credibility and encourages potential customers to trust your business.
  10. Optimize for SEO: Use relevant keywords, meta titles, and descriptions. SEO-friendly websites rank higher in search results, increasing visibility.
  11. Regularly Update Content: Keep your website fresh with regular content updates. Blog posts, new products, and company news keep visitors coming back.
  12. Test and Iterate: Regularly test your website’s performance. Use analytics to understand user behavior and make informed adjustments.
  13. Seek Feedback: Get opinions from friends, family, or professional designers. External feedback can provide new perspectives and improvement ideas.
  14. Learn from Competitors: Analyze competitors’ websites for inspiration and differentiation opportunities. Notice what works well and what doesn’t in your industry.

By following these design and customization tips, small businesses can create effective and attractive websites. Remember, your website is often the first impression customers have of your business, so make it count.

Security Considerations for Small Business Websites

man wearing sunglasses using MacBook

In today’s digital age, website security is not just a luxury but a necessity, especially for small businesses that might not have the resources to bounce back from a security breach. As we delve into the realm of online presence, understanding and implementing security measures becomes paramount to safeguard both the business and its customers. This essay outlines essential security considerations that small business owners must heed to protect their online assets and reputation.

Firstly, the importance of Secure Sockets Layer (SSL) certificates cannot be overstated. SSL certificates encrypt data transferred between the user’s browser and the website, ensuring sensitive information like login details and credit card numbers are protected from interceptors. For small businesses, this not only secures customer data but also boosts customer trust, as browsers label SSL-protected sites as “secure.” Therefore, obtaining an SSL certificate should be a foundational step in your website’s security strategy.

Secondly, regular software updates and patches play a critical role in website security. Cyber threats are constantly evolving, and software developers release updates to patch vulnerabilities that hackers might exploit. Neglecting these updates can leave your website exposed to attacks such as malware, ransomware, or phishing scams. Small business owners should ensure their website’s platform, plugins, and any third-party applications are always up to date with the latest security patches.

Thirdly, strong password policies are vital for safeguarding your website. Weak passwords are akin to leaving your front door unlocked: an invitation for cybercriminals to enter and wreak havoc. Small businesses should enforce robust password requirements, including a mix of letters, numbers, and special characters, and encourage regular password changes. Additionally, implementing two-factor authentication adds an extra layer of security, making it more challenging for unauthorized users to gain access.

Fourthly, backing up your website regularly is an essential security measure that is often overlooked. In the event of a security breach or data loss, having up-to-date backups allows you to restore your website quickly, minimizing downtime and potential revenue loss. Small business owners should establish a routine backup schedule and store backups in a secure, off-site location.

Lastly, educating yourself and your employees about cybersecurity best practices is crucial. Human error often leads to security breaches, whether through clicking on malicious links, using insecure networks, or failing to recognize phishing attempts. Regular training sessions can equip you and your team with the knowledge to identify and avoid potential security threats.

In conclusion, website security is a critical component of a small business’s online strategy. By implementing SSL certificates, keeping software updated, enforcing strong password policies, regularly backing up data, and promoting cybersecurity awareness, small business owners can significantly reduce their vulnerability to cyber threats. Remember, investing in your website’s security is not just about protecting your business; it’s about protecting your customers and preserving your brand’s integrity.

Final Thoughts: Choosing the Best Website Builder for Your Small Business

Selecting the best website builder for your small business is a crucial step towards establishing a strong online presence. The right platform can simplify the process of creating a professional website, boost your visibility in search engine results, and provide the tools you need to effectively market your business.

Whether your business is creative, content-focused, or ecommerce-based, there’s a website builder out there that’s perfectly suited to your needs. By considering the unique features, pricing structures, and marketing tools offered by each platform, you can make an informed decision that will set your business up for success.

Frequently Asked Questions (FAQ)

What is the best website creator for small businesses?

The best website creator for a small business depends on your needs. If you prioritize ease of use and design, Wix or Squarespace are great options. For e-commerce, Shopify is highly recommended.

What website is best for small businesses?

The best website for a small business balances design, functionality, and cost. Wix, Squarespace, and Shopify are popular choices. They offer templates, tools, and support suited for small businesses.

Is Wix good for a small business?

Yes, Wix is good for a small business. It offers a user-friendly platform with a wide range of templates and customization options. It’s suitable for various business types and skill levels.

What is the most beginner-friendly website builder?

Wix is often considered the most beginner-friendly website builder. It has a drag-and-drop interface, making it easy for anyone to create a website without coding knowledge.

Is Shopify or Wix better?

Shopify is better for e-commerce, while Wix is more versatile for general website creation. Choose Shopify for online stores and Wix for other types of websites.

Is WordPress or Wix better for small businesses?

WordPress offers more customization and control, making it better for businesses that need scalability and specific features. Wix is better for simplicity and ease of use. Your choice should depend on your technical skills and business needs.

What is better, Wix or WordPress?

Wix is better for those who want an easy, drag-and-drop interface without much technical hassle. WordPress is better for those who want more control and customization options. It depends on your preferences and technical comfort.

Is Squarespace better than Wix?

Squarespace and Wix cater to different needs. Squarespace offers beautiful designs and is great for creatives and small businesses focused on aesthetics. Wix provides more flexibility and customization options. Choose based on your design needs and comfort with web technology.

Is it better to build your own website or use a website builder?

Building your own website gives you full control and customization but requires technical knowledge. Using a website builder like Wix, Squarespace, or Shopify is easier and quicker, especially for beginners or those with limited technical skills. Your choice should depend on your skills, time, and business needs.

Featured Image Credit: Photo by Stephen Phillips – Hostreviews.co.uk; Unsplash – Thank you!

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Local Rider Establishes Vital Delivery Service Amid Wage Increase https://www.smallbiztechnology.com/archive/2024/02/local-rider-establishes-vital-delivery-service-amid-wage-increase.html/ Mon, 26 Feb 2024 21:02:00 +0000 https://www.smallbiztechnology.com/?p=65408 Tony Illes, a seasoned delivery rider in the gig economy, recently founded his own local delivery service called ‘Tony Delivers’. This was in response to a substantial lag in securing new orders. Leveraging his vast knowledge of the industry, he tailored his services to meet the specific needs of his community. Today, ‘Tony Delivers’ is […]

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Tony Illes, a seasoned delivery rider in the gig economy, recently founded his own local delivery service called ‘Tony Delivers’. This was in response to a substantial lag in securing new orders. Leveraging his vast knowledge of the industry, he tailored his services to meet the specific needs of his community. Today, ‘Tony Delivers’ is a respected name in local delivery, servicing countless orders daily.

‘Tony Delivers’ operates in the Beacon Hill community. The service uses environmentally friendly e-bikes and e-scooters to deliver orders within a 1.5-mile radius for a flat fee of $5, irrespective of the goods’ value. Such an accessible and speedy service has made ‘Tony Delivers’ a vital component of the Beacon Hill community.

Illes’ decision to establish ‘Tony Delivers’ was sparked by a City Hall policy to raise app-based delivery drivers’ minimum wage.The aim was to protect gig workers, but it led to inflated customer fees as companies passed on the wage increase. This resulted in declined demand and subsequent job losses among drivers.

The wage increase had detrimental effects on Seattle’s businesses, leading to lost revenue of $1 million and 30,000 fewer delivery requests within two weeks of policy implementation. The policy impacted small businesses the most, with some forced to close due to reduced profits. This ignited debates about the necessity and efficacy of the wage increase plan.

Local restaurants have not been exempted from these changes. A neighborhood Indian restaurant, Spica Waala, registered a 30% drop in app orders within a year. The decline in sales underscored the vulnerability of local businesses and the necessity for community support for operational sustainability.

The impacts have paved the way for new discussions on increased minimum wages. The conversation focuses on the equilibrium between a fair living wage for employees and the economic viability of businesses. Economists and policymakers remain engaged in this discourse, advocating for evidence to back both arguments with no simple or universal solution in sight.

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Firsthand Startup Seeks to Balance Digital Content Control https://www.smallbiztechnology.com/archive/2024/02/firsthand-startup-seeks-to-balance-digital-content-control.html/ Sat, 24 Feb 2024 01:57:00 +0000 https://www.smallbiztechnology.com/?p=65321 The digital market is currently overwhelmed by the dominance of tech giants and their control over search traffic. Additionally, artificial intelligence (AI) firms use content from brands and publishers, making it challenging for independent creators to gain visibility in the clutter of information. This imbalance in digital resource distribution restricts content diversity and overshadows creative […]

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The digital market is currently overwhelmed by the dominance of tech giants and their control over search traffic. Additionally, artificial intelligence (AI) firms use content from brands and publishers, making it challenging for independent creators to gain visibility in the clutter of information. This imbalance in digital resource distribution restricts content diversity and overshadows creative and unique inputs.

A startup named ‘Firsthand’, headed by adtech veterans, aims to address these issues. The platform proposed by Firsthand provides brands with complete data control and transparency. The belief is that cultivating customer trust alongside business growth is ultimate, thereby enhancing brand loyalties. It helps in successful management of in-house data, reducing the risk of breaches, and optimizing marketing strategies.

Firsthand was founded by Jonathan Heller, Michael Rubenstein, and Wei Wei. They strategically raised $6.65M in their initial seed round which was led by AI-focused Radical Ventures. The funds will be utilized for expansion, stronger industry foothold, and to streamline and enhance information flow in AI-centric industries for a competitive advantage.

The Firsthand platform enables creation and deployment of AI agents for direct interaction with consumers. These AI representatives give companies an opportunity to gather personalized information about consumers, thus collecting valuable data.

Co-founder Michael Rubenstein sees this as a ‘critical point’ for both publishers and brands. Despite advancement in ad technology, none so far have enabled personal interaction with consumers while ensuring full data and content control. Rubenstein emphasizes on the transformative potential of AI technology. He urges brands to leverage AI technology for their strategic planning, or risk being outpaced by their competitors.

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Woman’s Financial Success Tarnished by Mental Strain https://www.smallbiztechnology.com/archive/2024/02/womans-financial-success-tarnished-by-mental-strain.html/ Fri, 23 Feb 2024 21:37:00 +0000 https://www.smallbiztechnology.com/?p=65319 An industrious 33-year-old woman has accumulated a significant $200,000 in four years by employing intelligent investment strategies and launching a profitable online business. Her robust financial knowledge and keen business sense were critical to her eventual success. Her pursuit of financial independence has not been without its challenges. However, she displayed remarkable perseverance and patience, […]

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An industrious 33-year-old woman has accumulated a significant $200,000 in four years by employing intelligent investment strategies and launching a profitable online business. Her robust financial knowledge and keen business sense were critical to her eventual success.

Her pursuit of financial independence has not been without its challenges. However, she displayed remarkable perseverance and patience, remaining focused on her ultimate aim. Young aspiring women view her as an inspiration.

The road to her financial success, however, had a steep personal price. The intense budgeting required exacted a heavy toll on her mental health. The constant stress of penny-pinching made her unable to truly enjoy her success.

Despite this, she resiliently pushes forward, refining her mastery of money management over time. She expertly juggles immediate needs, future aspirations, emergencies, and investment opportunities. Her story exemplifies the determination required to achieve financial stability.

On the flip side, her emotional health has been adversely impacted. With every new business milestone, her emotional stability saw a respective dip. The silent cost of her success became increasingly apparent as she grappled with depression and anxiety.

Many financial experts advocate for practices like the 50/30/20 budget rule that promotes balanced budgeting. Diversifying one’s portfolio and minimizing risk through educated decision-making are also key for sustainable economic prosperity.

The sustainability of aggressive saving strategies and their impact on personal satisfaction provoke pertinent discussions. The debate weighs the benefit of future financial security against the potential negative impact on current quality of life.

For the 33-year-old woman, her future financial choices will undoubtedly shed light on the effectiveness of strict saving regimens. Furthermore, her experiences might prompt financial experts to reevaluate the savings strategies they promote for long-term financial stability.

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Best Accounting Software For Small Business (2024 Guide) https://www.smallbiztechnology.com/archive/2024/02/best-accounting-software-for-small-business.html/ Fri, 23 Feb 2024 02:12:40 +0000 https://www.smallbiztechnology.com/?p=65330 Running a small business comes with its own unique set of challenges. One such challenge is managing the company’s finances. Thankfully, modern technology has provided a solution in the form of accounting software for small businesses. This article will guide you through everything you need to know about online accounting software and how it can […]

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Running a small business comes with its own unique set of challenges. One such challenge is managing the company’s finances. Thankfully, modern technology has provided a solution in the form of accounting software for small businesses.

This article will guide you through everything you need to know about online accounting software and how it can transform your small business operations for the better.

5 Best Accounting Software for Small Businesses

a calculator

When it comes to managing finances, the right accounting software can make all the difference for a small business. Here’s a look at five top accounting software options, each known for its unique features and benefits tailored to meet the diverse needs of small businesses.

1. QuickBooks Online

QuickBooks Online is a market leader renowned for its comprehensive features that cater to small business accounting needs. It offers:

  • A user-friendly interface and customizable dashboards.
  • Integration with numerous third-party apps and services.
  • Scalable plans that grow with your business.
  • Strong invoicing, reporting, and inventory management features.

This software is ideal for small business owners looking for an all-encompassing financial management solution that can adapt to a range of accounting needs.

2. FreshBooks

FreshBooks stands out for its simplicity and focus on small business and freelance needs. Key features include:

  • Intuitive design, making it easy for non-accountants to use.
  • Strong time-tracking and invoicing capabilities.
  • Excellent customer service and user support.
  • Cloud-based access for managing finances anywhere, anytime.

FreshBooks is best suited for service-based businesses and freelancers who need efficient invoicing and time tracking.

3. Xero

Xero is a robust cloud-based accounting solution known for its real-time financial tracking and data-sharing capabilities. Highlights include:

  • A clean, user-friendly interface.
  • Strong integration with over 800 third-party apps.
  • Real-time bank feeds and cash flow visibility.
  • Comprehensive payroll solutions with its higher plans.

Xero is an excellent choice for small to medium-sized businesses seeking advanced features and integration capabilities.

4. Wave

Wave is a popular choice for small businesses on a tight budget, offering:

  • Free core accounting features such as invoicing and transaction tracking.
  • User-friendly interface and easy setup.
  • Pay-as-you-go payment and payroll services.
  • Income and expense tracking without the hefty price tag.

Wave is best for solopreneurs, freelancers, and small businesses needing basic accounting software without financial commitment.

5. Zoho Books

Zoho Books is part of the Zoho suite of online productivity tools and is known for:

  • An impressive range of features at competitive price points.
  • Excellent automation of routine tasks, saving time and reducing errors.
  • Seamless integration with other Zoho apps and services.
  • Advanced inventory management and project tracking features.

Zoho Books is ideal for small businesses already using other Zoho products or those needing advanced features without a hefty price tag.

In conclusion, each of these accounting software options offers unique features designed to address the specific challenges faced by small businesses. When choosing the right software, consider your business’s specific needs, growth plans, and budget. By selecting a solution that aligns with your business requirements, you can streamline your financial management processes, gain valuable insights into your business’s financial health, and focus more on growing your business.

Understanding the Power of Accounting Software

glasses on a notebook

In the realm of small business management, accounting software emerges as an indispensable tool, revolutionizing the way financial operations are conducted. This digital solution streamlines tasks, automates routine processes, and offers profound insights into the company’s financial health, all while being specifically engineered for ease of use and accessibility to small business owners.

A Comprehensive Business Management Tool

At the heart of good accounting software is its capacity to amalgamate all pertinent business data into a singular, coherent system. This encompasses everything from detailed invoices and customer contacts to financial statements and account balances. By integrating various facets of business accounting, the software paints an accurate and up-to-date picture of your financial situation. This comprehensive view aids in strategic decision-making, enabling business owners to navigate the complexities of financial management with greater ease and precision.

Seamless Bank Connections

A standout feature of modern accounting software is its ability to establish direct links with your banking institutions. This connectivity ensures that your financial records are continuously synced with your bank account, providing real-time updates on transactions and cash flow. The addition of reconciliation features further enhances this system, automatically aligning bank transactions with your bookkeeping records. This not only ensures accuracy but also greatly diminishes the time spent on manual data entry, allowing for a more efficient management of finances.

Real-Time Collaboration

The advent of online accounting software has heralded a new era of collaborative finance management. This software allows for multiple users, such as accountants, bookkeepers, and team members, to access financial data simultaneously, irrespective of their physical location. This real-time collaboration fosters a transparent and cohesive working environment, where financial decisions and strategies can be discussed and implemented promptly. Moreover, the ability to comment and communicate within the software itself streamlines workflows and enhances the overall efficiency of financial management.

Customization to Suit Your Needs

Understanding that each small business has its unique requirements, accounting software offers extensive customization options. This flexibility allows businesses to tailor the software to fit their specific needs, integrating additional applications such as CRM systems, inventory management, or e-commerce platforms. This level of customization ensures that the accounting software not only serves as a tool for financial record-keeping but evolves into a comprehensive business management solution.

In conclusion, the power of accounting software in the context of small business management cannot be overstated. It simplifies complex financial tasks, provides valuable insights into business performance, and facilitates collaboration among team members. By choosing the right accounting software, small business owners can save time, reduce errors, and focus more on the strategic aspects of their business, paving the way for growth and success in the competitive business landscape.

The Benefits of Using Accounting Software for Small Business

dollar bills

Embracing accounting software can revolutionize the way a small business operates, introducing efficiency and clarity where there once was time-consuming complexity. This digital transformation extends well beyond mere simplification of accounting chores, ushering in a multitude of advantages that can significantly bolster the performance and sustainability of a small enterprise.

Streamlined Operations

One of the most immediate benefits of adopting accounting software is the streamlining of business operations. Traditional manual bookkeeping is not only tedious but also prone to errors. By automating routine tasks such as invoicing, expense tracking, and financial reporting, accounting software eliminates a significant burden from the shoulders of business owners. This automation translates into hours of saved time each week, allowing business owners and their teams to focus on more strategic tasks that contribute directly to the growth and development of the business.

Improved Financial Management

At the core of any successful business is robust financial management. Accounting software excels in this area by providing business owners with real-time access to their financial data. This immediate insight into financial metrics allows for more informed decision-making. Furthermore, the ability to generate detailed financial reports at the click of a button gives a clear understanding of the business’s financial health, enabling owners to identify trends, manage budgets, and forecast future financial scenarios with greater accuracy.

Easy Tax Management

For many small business owners, tax time can be a period of significant stress. However, accounting software can alleviate much of this anxiety. By organizing financial records and automating the calculation of tax liabilities, the software simplifies the tax preparation process. This not only ensures compliance with tax regulations but also can help in maximizing deductions and avoiding penalties associated with late or incorrect filings.

Better Cash Flow Management

Effective cash flow management is vital for the survival and growth of any small business. Accounting software aids in this critical area by providing up-to-the-minute updates on the company’s financial status. This includes tracking incoming payments and outgoing expenses, thereby offering a transparent view of the business’s cash flow. With this information, business owners can make strategic decisions to ensure the business remains liquid, avoiding the pitfalls of cash shortages and enabling better planning for future expenses and investments.

In conclusion, the adoption of accounting software offers a range of benefits that extend far beyond the mere automation of accounting tasks. It empowers small business owners with the tools needed for effective financial management, ensures regulatory compliance, and provides strategic insights into the business’s financial dynamics. In a competitive business environment, the right accounting software is not just a convenience; it’s a cornerstone of successful business management.

Selecting the Right Accounting Software for Your Small Business

Choosing the perfect accounting software is a pivotal decision for small business owners. The market is awash with options, each offering a different set of features and benefits. However, not every software will be the right fit for your business. Here’s how to navigate this crucial selection process effectively.

Ease of Use

The ideal accounting software should not require a degree in finance to understand. It needs to be straightforward, with a user-friendly interface that you and your team can navigate without extensive training. Look for software that simplifies complex accounting jargon and provides clear, step-by-step instructions. An intuitive design, coupled with accessible features, can significantly reduce the learning curve and help you get your finances organized more quickly and efficiently.

Customizability

No two businesses are the same, and your accounting software should reflect that. It should offer the flexibility to tailor its features to fit your specific business operations and financial management needs. Whether it’s custom invoicing, specialized reporting, or unique tax settings, the ability to personalize your accounting solution is crucial. This customization ensures that the software can grow and adapt as your business evolves, providing a continually perfect fit for your needs.

Pricing

Budget considerations are paramount for small businesses. When evaluating potential accounting software, look beyond just the initial cost. Examine the pricing structure carefully – some solutions offer a flat rate, while others might charge per user or feature. Also, consider the long-term costs, including updates and additional services. However, it’s important to balance cost with quality; skimping on essential features to save money can lead to bigger headaches down the road. Aim for the best value – the right mix of functionality and affordability.

Scalability

Your business is not static, and your accounting software shouldn’t be either. Opt for a solution that can grow with your business. This means looking for software that not only meets your current needs but can also accommodate future growth. Whether it’s adding more users, expanding into new markets, or requiring more complex financial tracking, the software should be able to scale up seamlessly without needing to switch to a new system.

Support

Good customer support can make a significant difference, especially when you’re dealing with something as critical as your business’s financial data. Ensure the software provider offers reliable, accessible support. This could be in the form of live chat, phone support, or online resources such as tutorials and forums. Efficient customer support can help you resolve issues quickly, minimize downtime, and get the most out of your accounting software.

In summary, selecting the right accounting software involves careful consideration of several key factors. By focusing on ease of use, customizability, pricing, scalability, and support, you can find a solution that not only meets your current accounting needs but also supports your business’s growth and success in the long term.

Implementing Your Chosen Accounting Software: Steps to Success

Once you’ve selected the right accounting software for your small business, the next crucial step is implementation. A smooth setup and transition can set the foundation for efficient financial management. Here’s how you can ensure successful implementation of your chosen accounting software:

1. Plan Your Transition

Before diving in, create a clear plan for transitioning to your new accounting system. Decide on a timeline, designate team members responsible for different tasks, and establish a training schedule. Consider running the new system parallel to your old one for a short period to ensure all data transfers correctly and to mitigate any disruptions to your business operations.

2. Data Migration

Migrate your financial data to the new system. This might include past invoices, customer information, vendor records, and financial statements. Ensure accuracy and completeness in transferring this data. Many accounting software providers offer support or services to help with this process, so take advantage of these resources if available.

3. Training and Support

Educate yourself and your team on how to use the new software effectively. Utilize the training resources provided by the software company, which may include tutorials, webinars, and documentation. Understanding the software’s full capabilities can help you maximize its benefits for your business.

4. Set Up Integrations

If you’re using other business applications, such as CRM or inventory management systems, set up integrations with your new accounting software. This connectivity can streamline workflows, reduce data entry, and provide more comprehensive business insights.

5. Regular Review and Feedback

Once your new accounting software is up and running, regularly review its performance and seek feedback from your team. Identify any issues or areas for improvement and adjust your processes accordingly. Regular audits can help ensure that you’re getting the most out of your accounting software.

6. Stay Updated

Keep your software updated to benefit from the latest features and security enhancements. Also, stay informed about new integrations, features, or training opportunities provided by your software vendor.

By following these steps, you can ensure a successful implementation of your new accounting software, leading to more efficient financial management and better decision-making for your small business. Remember, the goal is not just to change how you manage your finances but to improve and streamline your business operations for greater success.

Conclusion

The decision to invest in accounting software is more than just a financial commitment; it’s a step towards transforming the operational dynamics of your small business. The right accounting software does more than just crunch numbers; it streamlines your business processes, enhances financial transparency, and contributes significantly to your overall efficiency and profitability.

By carefully evaluating the features, benefits, and selection criteria discussed, you have the necessary tools to make an informed choice. This decision should align with your business’s unique needs, objectives, and budget constraints. Whether you prioritize ease of use, customization, scalability, or cost, there’s an accounting software out there that’s the right fit for your small business.

Making the right choice in accounting software is pivotal. It can mean the difference between staying mired in paperwork and leaping towards strategic growth and profitability. With the advancements in modern technology, small businesses now have unprecedented opportunities to harness powerful accounting solutions that were once accessible only to larger enterprises.

As you embark on this journey, remember that choosing the right software is just the beginning. Fully embracing these tools, integrating them into your daily operations, and using them to their full potential will truly allow your business to thrive. The power of modern accounting software lies not just in its ability to keep accurate records, but in its capacity to provide insights and forecasts that can guide your business decisions.

Invest wisely in your accounting software. Let it be the tool that helps lift your business to new heights, simplifying processes, and driving growth. Here’s to the success of your small business as you harness the power of technology to fuel your journey forward.

FAQ: Navigating Accounting Software Choices

What is the simplest and easiest accounting software?

The simplest and easiest accounting software varies based on personal preference and business needs. However, many find Wave Accounting user-friendly due to its intuitive design and basic features, making it a great option for small businesses and freelancers.

How much does QuickBooks cost for small business?

QuickBooks offers various pricing plans for small businesses, typically ranging from $25 to $150 per month. Prices vary based on features, the number of users, and whether the business opts for cloud-based or desktop versions.

What is the most commonly used accounting software?

QuickBooks is widely recognized as the most commonly used accounting software, especially among small to medium-sized businesses. Its popularity stems from its comprehensive features, user-friendly interface, and strong support system.

Can I do bookkeeping without QuickBooks?

Yes, you can do bookkeeping without QuickBooks. There are several alternatives like Xero, FreshBooks, and Wave that offer varied accounting functionalities. Additionally, manual bookkeeping methods or spreadsheet programs like Microsoft Excel can also be used.

Why do accountants not like QuickBooks?

Some accountants might not prefer QuickBooks due to its limitations in handling complex accounting needs, its subscription model, or specific issues like data migration challenges and customization limits. However, this is subjective and varies among professionals.

Can I use Excel for bookkeeping?

Yes, Microsoft Excel can be used for bookkeeping. It is especially useful for custom reports and detailed analyses. While it requires more manual input than specialized software, it’s a flexible option for those comfortable with spreadsheets.

Can I learn QuickBooks for free?

Yes, you can learn QuickBooks for free through various online resources. Intuit, the maker of QuickBooks, offers free tutorials and webinars on their website. Additionally, there are numerous free online courses and YouTube tutorials available.

Can I do my own accounting for my business?

Yes, you can do your own accounting for your business, especially if it’s a small operation. However, as your business grows, you might consider consulting with a professional accountant or using accounting software to manage financial records more efficiently.

Is Microsoft Excel an accounting software?

Microsoft Excel is not specifically accounting software, but it can be used for accounting purposes. Excel offers flexibility in creating custom spreadsheets, which can be valuable for tracking finances, though it lacks some of the automated features of dedicated accounting software.

Featured Image Credit: Photo by Kelly Sikkema; Unsplash – Thank you!

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Why Small Businesses Shouldn’t Overinvest in AI Tools https://www.smallbiztechnology.com/archive/2024/02/why-small-businesses-shouldnt-overinvest-in-ai-tools.html/ Wed, 07 Feb 2024 20:13:44 +0000 https://www.smallbiztechnology.com/?p=65243 We’re witnessing a massive explosion in AI and AI tools. Countless impressive tools that utilize AI to do everything from automating data entry tasks to generating novels’ worth of content have emerged and are generally cheap enough for even small businesses and individuals to consider. Accordingly, small business owners everywhere are practically drooling about the […]

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We’re witnessing a massive explosion in AI and AI tools. Countless impressive tools that utilize AI to do everything from automating data entry tasks to generating novels’ worth of content have emerged and are generally cheap enough for even small businesses and individuals to consider.

Accordingly, small business owners everywhere are practically drooling about the potential benefits. For a relatively small investment, you could get access to a dozen or more tools that can hypothetically skyrocket your productive potential.

With the right collection of tools, they think they can dramatically reduce costs, compete with major rivals, and multiply their long-term potential.

But it’s important to exercise some caution in this area and avoid overinvesting in AI.

Why is this the case and what does over investment in AI look like?

Privacy and Security Concerns

In some applications, AI tools can present privacy and security concerns. For example, let’s say you’re producing a contract or a legal agreement that involves sensitive private information from your clients. You’re legally bound to keep this data safe. Can you be absolutely confident that this AI tool is going to protect the privacy and security of your client information?

This is a tricky area. If you’re developing your own product, you may be able to take reasonable precautions to keep all your information secure. If you’re relying on a product developed by a third party, you’ll have less transparency; even if the company claims that the tool is perfectly private and secure, this can be difficult to validate, especially considering the AI transparency issue.

Lack of AI Transparency

AI has a “black box” problem that you may have heard about. The most advanced AI and machine learning systems on the market today utilize neural networks, which attempt to model neural patterns in the brain to mimic human intelligence. In this neural network, there are thousands to millions of “nodes” that allow AI systems to compartmentalize and connect different elements of identification or knowledge. In combination with each other, and when coordinated properly, these pseudo-neurons can eventually allow the broader system to form conclusions or generate material.

The problem is that AI researchers and developers don’t always have access to these nodes or understand how those nodes are being utilized. This is a layer of opacity that prevents us from ever having true transparency.

Core Limitations of AI

In most applications, AI comes with limitations like:

  •       Repetition and predictability. Narrow AI applications are inherently restricted; that’s because it’s very easy to program AI to be very good at a narrow range of tasks, but it’s much harder to program AI to be even passively good at a wide range of tasks. As a byproduct of this dynamic, most AI tools are highly repetitive and highly predictable. Sometimes, this is a genuine advantage, like when it comes to automating data entry. Other times, it’s a major weakness, like when it comes to generating original content.
  •       Biases and inaccuracies. AI is often biased and inaccurate, sometimes as a result of biased programmers, and sometimes as a result of limitations with research and understanding. Either way, AI tools pale in comparison to human minds.
  •       Lack of personality. Despite the best efforts of developers, AI tools are flat and without personality. AI tools can’t replicate human emotions, personalities, or even opinions. This makes them entirely unsuited for certain types of tasks.

Over-reliance and Skill Erosion

We also need to consider the possibility of over-reliance on AI tools and its influence on skill erosion. If you spend enough time relying on a GPS navigational device, you’ll gradually get worse at navigating without one. The same is true in most AI applications; if you rely on automation to do it, you’ll become less capable of doing it yourself.

The Temptation of a Thousand Tools

Everything is a subscription these days. Getting access to a sophisticated AI tool for $50 a month may seem like a total bargain, but what happens when you encounter another interesting AI tool, and another, and another? Before you know it, you’ll be subscribed to 20 different services for $1,000 a month, and you’ll be hard-pressed to justify the expense.

You’re much better off investing in a smaller number of more helpful AI tools, heightening the power of your investments.

Invest – Just Don’t Overinvest

Sections of this article probably seem like a condemnation of AI altogether, and it’s true that we’re effectively trying to warn small business owners against misusing AI. However, many of the AI breakthroughs we’ve seen in the last few years have been genuinely breathtaking. Investing in AI can be good for you and good for your business – what’s important is that you’re smart about it. Keep your budget somewhat restrained and do your due diligence before adding any tool to your portfolio.

 

Featured image provided by Pavel Danilyuk; Pexels; Thanks!

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The Challenges Faced by Billionaire Owners in the News Industry https://www.smallbiztechnology.com/archive/2024/01/the-challenges-faced-by-billionaire-owners-in-the-news-industry.html/ Thu, 18 Jan 2024 18:46:49 +0000 https://www.smallbiztechnology.com/?p=64785 The news industry has witnessed a significant decline in profitability over the past decade, prompting billionaires like Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff to step in and acquire renowned media outlets in an attempt to revive their fortunes. However, it seems that even their substantial resources and expertise have not shielded them from the […]

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The news industry has witnessed a significant decline in profitability over the past decade, prompting billionaires like Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff to step in and acquire renowned media outlets in an attempt to revive their fortunes. However, it seems that even their substantial resources and expertise have not shielded them from the challenges plaguing the industry. In this article, we will explore the struggles faced by these billionaire owners and the impact it has had on publications like The Washington Post, The Los Angeles Times, and Time magazine.

The Initial Optimism and Investments

When Bezos, Soon-Shiong, and Benioff purchased their respective media outlets, there was a sense of cautious optimism in the newsrooms. It was hoped that their business acumen and tech know-how would pave the way for innovative solutions to the pressing issue of generating revenue in the digital era. Bezos acquired The Washington Post in 2013 for approximately $250 million, Soon-Shiong purchased The Los Angeles Times in 2018 for $500 million, and Benioff bought Time magazine with his wife for $190 million in the same year. However, despite their best efforts, these billionaire owners have found themselves grappling with the same financial challenges faced by their predecessors.

The Harsh Reality of Losses

According to insiders familiar with the financial situation of these publications, both Time, The Washington Post, and The Los Angeles Times incurred significant losses in the previous year. Despite substantial investments and exhaustive attempts to diversify revenue streams, these publications were unable to turn a profit. The losses suffered by these media outlets have underscored the fact that wealth alone does not guarantee success in the news industry.

“Wealth doesn’t insulate an owner from the serious challenges plaguing many media companies, and it turns out being a billionaire isn’t a predictor for solving those problems,” said Ann Marie Lipinski, the curator of the Nieman Foundation for Journalism at Harvard University. The employees, who initially held high hopes for their billionaire owners, have also been met with the realization that financial success is not easily attainable.

The Troubles at The Los Angeles Times

The Los Angeles Times has been particularly affected by the financial struggles. Kevin Merida, an esteemed editor, recently announced his resignation, which sources say was due to tensions with Soon-Shiong over editorial and business priorities. The company was projected to lose between $30 million to $40 million in 2023, prompting job cuts and discussions on the possibility of further layoffs. The situation has become so dire that the union of The Los Angeles Times has called for an emergency meeting to address the impending layoffs.

A spokesperson for Soon-Shiong acknowledged the significant gap between revenue and expenses at The Los Angeles Times, even after cost-saving measures were implemented. While the billionaire owner and his family have invested tens of millions of dollars annually since acquiring the publication in 2018, it has become evident that relying solely on the owner’s benevolence is not a sustainable long-term plan.

The Struggles at The Washington Post

Similarly, Bezos has faced challenges in turning The Washington Post into a profitable venture. Despite the momentum gained following the 2020 election, the publication experienced a decline in subscriptions and advertising revenue, resulting in losses of approximately $100 million last year. In response, the company initiated buyouts, which led to the departure of 240 employees, including some well-regarded journalists. Concerns have been raised by remaining staff regarding the diminished research capabilities for impactful reporting.

Mr. Bezos, who once stated that he purchased The Post because it was an important institution, has emphasized the need for profitability. However, the financial struggles faced by the publication have persisted, casting doubt on the ability of even the wealthiest individuals to reverse the fortunes of traditional news organizations.

The Challenges at Time Magazine

Time magazine, under Benioff’s ownership, has also encountered financial difficulties. Reports suggest that the publication lost around $20 million in 2023 alone. In an attempt to mitigate these losses, Time has considered cost-cutting measures in the first quarter of this year. The company, however, has refrained from commenting on its financial situation and has instead highlighted the growing audiences and advertising revenue under the leadership of CEO Jessica Sibley.

Despite the challenges faced by Time, Benioff remains optimistic about the company’s future. He commended Sibley for her efforts in restructuring the organization and driving growth, citing “lots of exciting changes based on an amazing vision.” Time is also exploring brand licensing deals overseas, following the footsteps of successful magazine companies like Forbes and Condé Nast.

The Few Success Stories

While many billionaire-owned news organizations struggle, some success stories offer a glimmer of hope. The Boston Globe, acquired by John W. Henry, the owner of the Boston Red Sox, has reportedly been profitable for several years. The profits generated by the publication have been reinvested to further strengthen The Globe’s operations. Likewise, The Atlantic, purchased by Laurene Powell Jobs, has set ambitious targets for digital and print subscribers, aiming to achieve profitability. Although The Atlantic has yet to achieve profitability, it boasts a significant subscriber base of over 925,000 as of last summer.

The Increasing Challenges

The challenges faced by these billionaire-owned news organizations are only intensifying. Web traffic has dwindled as referrals from search engines like Google decline, while the rise of AI-powered applications threatens to further erode readership. Additionally, news anxiety, avoidance, and fierce competition for advertising dollars have compounded the difficulties faced by these media outlets. Analyst and media entrepreneur Ken Doctor notes that billionaire owners in the news industry are exhibiting signs of fatigue, as losing money year after year is a daunting prospect, even for the wealthiest individuals.

In conclusion, the aspirations of billionaire owners to revitalize the news industry have been met with significant challenges. Despite their substantial investments and expertise, publications like The Washington Post, The Los Angeles Times, and Time magazine continue to struggle financially. While success stories exist, the overall landscape for traditional news organizations remains challenging. The path to profitability and sustainability in the digital age requires innovative strategies, adaptability, and a deep understanding of the evolving media landscape.

See first source: New York Times

FAQ

1. Who are the billionaires mentioned in the article who have acquired media outlets?

The billionaires mentioned in the article are Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff.

2. Which media outlets did Jeff Bezos, Patrick Soon-Shiong, and Marc Benioff acquire?

Jeff Bezos acquired The Washington Post, Patrick Soon-Shiong purchased The Los Angeles Times, and Marc Benioff bought Time magazine.

3. What was the initial optimism when these billionaires acquired media outlets?

There was a sense of cautious optimism that their business acumen and tech know-how would lead to innovative solutions for generating revenue in the digital era.

4. Have these billionaire owners been successful in turning a profit for their media outlets?

No, despite substantial investments and efforts to diversify revenue streams, these publications, including Time, The Washington Post, and The Los Angeles Times, have incurred significant losses.

5. What challenges have these billionaire owners faced in the news industry?

These billionaire owners have faced challenges related to financial losses, declining subscriptions, and the need for profitability. They have also encountered tensions with editorial and business priorities.

6. Are there any success stories among billionaire-owned news organizations?

Some success stories include The Boston Globe, owned by John W. Henry, which has been profitable for several years, and The Atlantic, purchased by Laurene Powell Jobs, which aims for profitability with a significant subscriber base.

7. What are the challenges intensifying the struggles of billionaire-owned news organizations?

Challenges include dwindling web traffic, competition from AI-powered applications, news anxiety, avoidance, and fierce competition for advertising dollars. These factors make it increasingly difficult for media outlets to thrive.

8. How are billionaire owners in the news industry reacting to ongoing financial challenges?

Many billionaire owners are showing signs of fatigue as they continue to lose money year after year. The prospect of sustained financial losses is daunting, even for the wealthiest individuals.

9. What is the key takeaway from the article regarding billionaire-owned media outlets?

The aspirations of billionaire owners to revitalize the news industry have been met with significant challenges. While some success stories exist, the overall landscape for traditional news organizations remains challenging in the digital age.

10. What is required for media outlets to achieve profitability and sustainability in the digital age?

Achieving profitability and sustainability in the digital age requires innovative strategies, adaptability, and a deep understanding of the evolving media landscape.

Featured Image Credit: Photo by Bank Phrom; Unsplash – Thank you!

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Congress Announces Major Tax Deal to Revive Breaks for Businesses https://www.smallbiztechnology.com/archive/2024/01/congress-announces-major-tax-deal-to-revive-breaks-for-businesses.html/ Tue, 16 Jan 2024 15:46:50 +0000 https://www.smallbiztechnology.com/?p=64759 The United States Congress has reached a bipartisan agreement to expand the child tax credit and provide tax breaks for businesses. This $78 billion tax agreement, negotiated between House Ways and Means Chair Jason Smith and Senate Finance Chair Ron Wyden, aims to provide relief to American families, strengthen Main Street businesses, enhance competitiveness against […]

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The United States Congress has reached a bipartisan agreement to expand the child tax credit and provide tax breaks for businesses. This $78 billion tax agreement, negotiated between House Ways and Means Chair Jason Smith and Senate Finance Chair Ron Wyden, aims to provide relief to American families, strengthen Main Street businesses, enhance competitiveness against China, and create jobs.

Enhancing the Child Tax Credit

One of the key provisions of the tax deal is the enhancement of the child tax credit. The agreement seeks to provide greater tax relief to families facing financial difficulties and those with multiple children. By lifting the refundable cap of $1,600 and adjusting it for inflation, the new child tax credit policy will benefit approximately 16 million children in low-income families.

According to an analysis by the liberal-leaning Center on Budget and Policy Priorities, this expansion will significantly reduce child poverty. In its first year, the expansion is projected to lift as many as 400,000 children above the poverty line, while simultaneously improving the economic situation for an additional 3 million children.

A Big Deal for American Families

Democrats, who had previously passed a temporary version of the child tax credit, were adamant about securing a larger credit to combat child poverty. The new agreement, though providing smaller benefits compared to the monthly payments under the American Rescue Plan, is expected to have a positive impact on 15 million children from low-income families.

Senate Finance Chair Ron Wyden expressed his satisfaction with the plan, stating, “Given today’s miserable political climate, it’s a big deal to have this opportunity to pass pro-family policy that helps so many kids get ahead.”

Reviving Tax Breaks for Businesses

In addition to the child tax credit expansion, the tax deal also revives certain tax breaks for businesses that had expired. Republicans were particularly motivated to revive portions of the 2017 Trump tax cuts. The agreement includes provisions such as expensing for research and experimental costs, restoration of an earlier interest deduction, an expansion of small-business expensing, and an extension of bonus depreciation.

These measures aim to support businesses and encourage innovation and growth in the economy. By providing tax breaks and incentives, Congress seeks to boost entrepreneurship and enhance the competitiveness of American businesses.

Timeline and Implications

Senate Finance Chair Ron Wyden aims to pass the tax deal by the beginning of the tax filing season, which is set to begin on January 29. However, the passage of the deal is not guaranteed, as Congress is currently juggling other priorities, such as averting a government shutdown and completing the funding process by March.

If the deal is successfully passed, it would be a rare achievement for a divided Congress that has been historically unproductive. Wyden emphasized his commitment to getting the deal passed in a timely manner, stating, “I’m going to pull out all the stops to get that done.”

See first source: CNBC

FAQ

1. What is the purpose of the bipartisan tax agreement reached in Congress?

The bipartisan tax agreement, totaling $78 billion, aims to achieve several goals, including expanding the child tax credit, providing tax breaks for businesses, offering relief to American families, strengthening Main Street businesses, enhancing competitiveness against China, and creating jobs.

2. How does the tax deal enhance the Child Tax Credit?

One of the key provisions of the tax deal focuses on enhancing the child tax credit. It removes the refundable cap of $1,600 and adjusts it for inflation, which will benefit approximately 16 million children in low-income families.

3. What impact is expected from the expansion of the Child Tax Credit?

The expansion of the Child Tax Credit is anticipated to have a significant impact on reducing child poverty. In its first year, it could lift as many as 400,000 children above the poverty line and improve the economic situation for an additional 3 million children.

4. Who advocated for the expansion of the Child Tax Credit?

Democrats, who had previously passed a temporary version of the child tax credit, were strong proponents of securing a larger credit to combat child poverty.

5. How does the tax deal support businesses?

In addition to the Child Tax Credit expansion, the tax deal revives certain tax breaks for businesses that had expired. These provisions include expensing for research and experimental costs, restoration of an earlier interest deduction, an expansion of small-business expensing, and an extension of bonus depreciation. These measures are designed to support businesses, encourage innovation, and stimulate growth in the economy.

6. What is the timeline for passing this tax deal?

Senate Finance Chair Ron Wyden aims to pass the tax deal by the beginning of the tax filing season, which starts on January 29. However, its passage is not guaranteed, given other congressional priorities such as averting a government shutdown and completing the funding process by March.

7. Why is this tax deal considered significant?

This tax deal is regarded as a significant achievement, especially for a divided Congress that has historically struggled with productivity. Senate Finance Chair Ron Wyden has expressed his commitment to expediting the deal’s passage, emphasizing its importance in supporting American families and businesses.

Featured Image Credit: Photo by Alexander Mils; Unsplash – Thank you!

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Understanding the Impact of Housing Costs on Inflation https://www.smallbiztechnology.com/archive/2024/01/understanding-the-impact-of-housing-costs-on-inflation.html/ Thu, 11 Jan 2024 18:17:39 +0000 https://www.smallbiztechnology.com/?p=64741 Inflation is a key economic indicator that measures the rate at which prices for goods and services are rising. It plays a crucial role in shaping monetary policies and consumer sentiment. In December, inflation climbed from 3.1% to 3.4%, surpassing market expectations and signaling continued challenges for the Federal Reserve in managing consumer price growth. […]

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Inflation is a key economic indicator that measures the rate at which prices for goods and services are rising. It plays a crucial role in shaping monetary policies and consumer sentiment. In December, inflation climbed from 3.1% to 3.4%, surpassing market expectations and signaling continued challenges for the Federal Reserve in managing consumer price growth. This article delves into the factors contributing to this increase, with a particular focus on the outsized impact of housing costs.

The Rising Tide of Inflation

Inflation Surpasses Expectations

Forecasts predicted a reading of 3.2% for December’s inflation rate, but the actual figure came in higher at 3.4%. This increase highlights the ongoing struggle of the Federal Reserve to bring inflation down to its desired 2% level. While the monthly inflation rate was 0.3%, a closer look at core inflation, which excludes the more volatile costs of food and energy, reveals a figure of 3.9%. Although this is slightly lower than the 4% recorded in November, it still exceeds the forecasted rate of 3.8%.

Housing and Shelter Costs Take the Lead

The Bureau of Labor Statistics identifies housing and shelter costs as the primary contributors to December’s inflation growth, accounting for over half of the overall increase. Year over year, total shelter costs rose by 6.2%, while rents increased by 6.5%. These elevated figures make it challenging for the Federal Reserve to consider rate cuts, as long as shelter inflation remains persistently high.

Contrasting Perspectives on Housing Costs

Despite the significant impact of housing costs on inflation, economists believe that these increases may not endure. Real-time measures of housing costs, such as the rental market, indicate a cooling in price growth. Redfin, a prominent real estate group, reported a decline in the median asking rent in the U.S. for the third consecutive month in December, reaching $1,964. This decrease can be attributed to rising vacancies resulting from a post-pandemic building boom. While housing costs may have driven inflation in the short term, there are signs that the trend is reversing.

The Complex Relationship between Inflation and Consumers

The Aftermath of Breakneck Inflation

After two years of rapid inflation, the December 2023 reading of 3.4% represents a meaningful slowdown compared to the 6.4% growth observed in December 2022. However, this figure still exceeds the Federal Reserve’s target inflation rate of 2%. Consumers continue to experience elevated prices, even though the rate of inflation is moderating. Everyday goods and services have become more expensive, leading to a prolonged adjustment period for consumers.

Mixed Sentiments on Price Improvement

While the rate of inflation is gradually decelerating, consumers are still dissatisfied with the overall level of prices. Matt Bush, the U.S. economist at Guggenheim Investments, states that consumer sentiment remains depressed, despite the slight improvements in inflation. The absolute level of prices, though decreasing, is still relatively high. Essential commodities like white bread, ground beef, and milk have all seen price increases from pre-pandemic levels, creating a perception that prices have not improved significantly.

Signs of Economic Optimism

However, there are indications that consumer sentiment is slowly turning around. As wage growth outpaces inflation, consumers are beginning to feel more optimistic about the economy. Consumer confidence reached its highest level since July in the final month of 2023. The robust labor market, demonstrated by the addition of 216,000 jobs in December, further supports this optimistic outlook. These positive trends, coupled with the easing of price pressures, contribute to a growing sense of confidence among consumers.

The Balancing Act of Consumer Debt

The increase in consumer debt is seen by some economists as a reflection of the growing optimism among consumers. Despite higher interest rates on credit cards, mortgages, and auto loans, consumers are taking on additional debt because they anticipate higher incomes. Joe Brusuelas, chief economist at the consulting firm RSM, suggests that consumers have the capacity to pay back this debt, adding that it is an expression of confidence. However, it is important to note that consumer debt figures may not offer a comprehensive picture, as wealthier individuals tend to borrow and repay money at a faster rate.

The Path to a New Normal

A Gradual Improvement

Mark Zandi, chief economist at Moody’s, emphasizes that while wage growth may be slowing down, it is still expected to outpace inflation. This means that consumers will experience real, albeit small, gains in their purchasing power. The gradual improvement in wages and the feeling that inflation is being controlled will take time to convince consumers of its sustainability. The transition from high inflation to a more stable economic environment is a process that requires patience and consistent positive indicators.

Global Economic Factors

The World Bank’s projection of global gross domestic product (GDP) growth at 2.4% for the current year indicates a slowdown compared to previous years. This downward trend in economic growth, witnessed globally, contributes to the deceleration of price growth in categories like food and energy. Factors such as Russia’s invasion of Ukraine, which caused acute price surges in these categories, are now subsiding due to the broader slowdown in economic growth. These external factors play a role in shaping the overall inflation landscape.

See first source: NBC

FAQ

Q1: What is inflation, and why is it important?

A1: Inflation is the rate at which prices for goods and services rise, affecting the purchasing power of a currency. It’s important because it impacts monetary policies, consumer sentiment, and overall economic stability.

Q2: How did December’s inflation rate compare to market expectations?

A2: December’s inflation rate surpassed expectations, coming in at 3.4% instead of the predicted 3.2%. This challenges the Federal Reserve’s efforts to lower inflation to its desired 2% level.

Q3: What is core inflation, and how does it differ from the overall inflation rate?

A3: Core inflation excludes the more volatile costs of food and energy, providing a more stable measure of inflation. In December, core inflation was 3.9%, slightly lower than the 4% recorded in November.

Q4: What was the primary contributor to December’s inflation growth?

A4: Housing and shelter costs accounted for over half of December’s inflation increase. Total shelter costs rose by 6.2%, with rents increasing by 6.5%.

Q5: Is there hope for a decrease in housing costs’ impact on inflation?

A5: Some economists believe that housing cost increases may not persist, as real-time data shows a cooling in price growth. For example, rental prices have declined due to rising vacancies.

Q6: How do consumers perceive the relationship between inflation and everyday expenses?

A6: Consumers continue to experience higher prices for everyday goods and services, even though the rate of inflation is moderating. This has led to a prolonged adjustment period for consumers.

Q7: What factors contribute to mixed sentiments about price improvement among consumers?

A7: While inflation is gradually decelerating, consumers remain dissatisfied with overall price levels. Prices for essential commodities like white bread, ground beef, and milk have increased, creating a perception that prices haven’t improved significantly.

Q8: Are there signs of optimism among consumers despite inflation concerns?

A8: Yes, there are indications of growing optimism among consumers. Wage growth is outpacing inflation, and consumer confidence has reached its highest level since July. A robust labor market with job additions further supports this positive outlook.

Q9: How does the increase in consumer debt relate to consumer confidence?

A9: Some economists see the increase in consumer debt as a reflection of growing consumer confidence. Despite higher interest rates, consumers are taking on more debt due to expectations of higher incomes. This can be viewed as an expression of confidence.

Q10: What is the outlook for the path to a more stable economic environment and inflation control?

A10: The transition from high inflation to a stable economic environment will be gradual. While wage growth is expected to outpace inflation, it will take time to convince consumers of its sustainability. External factors like global economic trends also play a role in shaping inflation’s landscape.

Featured Image Credit: Photo by Krzysztof Hepner; Unsplash – Thank you!

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Saks Fifth Avenue’s Acquisition: Neiman Marcus CEO Dismisses Speculations https://www.smallbiztechnology.com/archive/2024/01/saks-fifth-avenues-acquisition-neiman-marcus-ceo-dismisses-speculations.html/ Wed, 10 Jan 2024 16:53:48 +0000 https://www.smallbiztechnology.com/?p=64737 In recent months, rumors have been circulating about the possible acquisition of Neiman Marcus by its largest competitor, Saks Fifth Avenue. However, Neiman Marcus CEO, Geoffroy van Raemdonck, has dismissed these speculations, emphasizing that there is no immediate need to sell the business. In this article, we will dive into the details surrounding the potential […]

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In recent months, rumors have been circulating about the possible acquisition of Neiman Marcus by its largest competitor, Saks Fifth Avenue. However, Neiman Marcus CEO, Geoffroy van Raemdonck, has dismissed these speculations, emphasizing that there is no immediate need to sell the business. In this article, we will dive into the details surrounding the potential acquisition, explore the current state of the luxury retail industry, and analyze the implications of such a merger.

Neiman Marcus Rejects Saks’ $3 Billion Offer

Over the years, Saks Fifth Avenue has reportedly made several bids to acquire Neiman Marcus, with the most recent offer amounting to $3 billion. However, this bid was rejected by Neiman Marcus, signaling the company’s intention to maintain its independence in the market. Despite rumors suggesting an inevitable merger between the two luxury retailers, CEO Geoffroy van Raemdonck has stated that there is currently no active process to sell the company.

Neiman Marcus’ Strong Financial Standing

Van Raemdonck emphasized that Neiman Marcus’ shareholders have no immediate need to sell the business. The company boasts a billion dollars of available liquidity, remains profitable, and continues to report positive results. As Neiman Marcus executes its strategic plans and the economy rebounds, the company anticipates even better performance in the future. This strong financial standing reduces the urgency for Neiman Marcus to consider any acquisition offers.

Neiman Marcus’ Ownership Structure

Following Neiman Marcus’ bankruptcy filing in 2020, Pacific Investment Management, Davidson Kempner Capital Management, and Sixth Street Partners became the owners of the luxury retailer. While these current owners will eventually seek to offload the business, van Raemdonck made it clear that such a move is not expected to happen within the next five years. Neiman Marcus’ decision to sell or go public will largely depend on the preferences of its owners.

Neiman Marcus’ Performance During the Holiday Season

During the recent holiday season, Neiman Marcus experienced a decline in comparable sales trends. While the company reported a low single-digit decrease in comparable sales compared to the previous year, store comparable sales remained relatively flat. Van Raemdonck attributed this slowdown in demand to the volatile nature of the luxury retail environment, which has been impacted by shifting industry trends and changes in consumer behavior.

Potential Benefits of a Neiman Marcus-Saks Merger

If Neiman Marcus were to merge with Saks Fifth Avenue, the resulting entity would have the opportunity to streamline costs, negotiate more favorable terms with vendors, and reinforce its position in the ever-changing retail landscape. By combining their resources and expertise, the merged company could create a stronger shield against the challenges that department stores face in today’s market.

The Luxury Retail Industry Reset

The Covid-19 pandemic has caused significant disruptions in the luxury retail industry, leading to a reset in consumer demand and shopping behaviors. While there was initially a surge in demand during the pandemic, this trend has started to taper off for some luxury brands. As the industry adjusts to these changes, it is crucial for retailers like Neiman Marcus and Saks Fifth Avenue to adapt and find innovative ways to connect with their customers.

The Future of Neiman Marcus

Despite the ongoing rumors and speculations, Neiman Marcus remains committed to its current course. The company is focused on executing its strategic plans, improving its financial performance, and staying ahead of industry trends. Van Raemdonck has emphasized that if someone expresses genuine interest in acquiring Neiman Marcus, the company will be willing to listen. However, for now, there is no active process to sell the business.

See first source: CNBC

FAQ

1. Is Neiman Marcus being acquired by Saks Fifth Avenue?

No, Neiman Marcus is not currently being acquired by Saks Fifth Avenue. Despite rumors of acquisition attempts by Saks Fifth Avenue, Neiman Marcus has rejected the most recent offer of $3 billion and has no active process to sell the company at this time.

2. Why did Neiman Marcus reject Saks’ offer?

Neiman Marcus rejected Saks’ offer as the company is financially stable, profitable, and has a billion dollars of available liquidity. Neiman Marcus’ CEO, Geoffroy van Raemdonck, emphasized that there is no immediate need to sell the business, and the rejection signals the company’s intention to maintain its independence.

3. Who are the current owners of Neiman Marcus, and do they plan to sell the business?

Following Neiman Marcus’ bankruptcy filing in 2020, Pacific Investment Management, Davidson Kempner Capital Management, and Sixth Street Partners became the owners of the luxury retailer. While they will eventually seek to offload the business, this is not expected to happen within the next five years. Neiman Marcus’ decision to sell or go public will depend on the preferences of its current owners.

4. How did Neiman Marcus perform during the recent holiday season?

During the recent holiday season, Neiman Marcus experienced a decline in comparable sales trends. While the company reported a low single-digit decrease in comparable sales compared to the previous year, store comparable sales remained relatively flat. This slowdown in demand was attributed to the volatile nature of the luxury retail environment impacted by industry trends and changing consumer behavior.

5. What are the potential benefits of a merger between Neiman Marcus and Saks Fifth Avenue?

A merger between Neiman Marcus and Saks Fifth Avenue could potentially streamline costs, negotiate more favorable terms with vendors, and strengthen their positions in the retail landscape. By combining their resources and expertise, the merged entity could better address the challenges faced by department stores in today’s market.

6. How has the luxury retail industry been affected by the Covid-19 pandemic?

The Covid-19 pandemic has caused significant disruptions in the luxury retail industry, leading to a reset in consumer demand and shopping behaviors. While there was initially a surge in demand during the pandemic, this trend has started to taper off for some luxury brands. The industry is adapting to these changes and seeking innovative ways to connect with customers.

7. What is Neiman Marcus’ focus for the future?

Neiman Marcus remains committed to its current course, focusing on executing its strategic plans, improving financial performance, and staying ahead of industry trends. While the company is open to genuine acquisition interest, there is currently no active process to sell the business.

Featured Image Credit; Photo by Kelly Sikkema; Unsplash – Thank you!

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Panel on Boeing Plane May Not Have Been Properly Attached https://www.smallbiztechnology.com/archive/2024/01/panel-on-boeing-plane-may-not-have-been-properly-attached.html/ Tue, 09 Jan 2024 17:45:47 +0000 https://www.smallbiztechnology.com/?p=64730 In a recent incident that sent shockwaves through the aviation industry, an Alaska Airlines Boeing 737 Max 9 experienced a midair blowout, leading to an emergency landing. Federal investigators are now examining the possibility that the bolts responsible for securing a fuselage panel were never installed, causing the panel to detach. This alarming revelation has […]

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In a recent incident that sent shockwaves through the aviation industry, an Alaska Airlines Boeing 737 Max 9 experienced a midair blowout, leading to an emergency landing. Federal investigators are now examining the possibility that the bolts responsible for securing a fuselage panel were never installed, causing the panel to detach. This alarming revelation has prompted a thorough investigation into the maintenance practices and safety protocols surrounding these aircraft. In this article, we will delve into the details of this incident, explore the potential causes, and discuss the implications for Boeing, airlines, and passenger safety.

The Incident: A Midair Blowout

On a fateful day, Alaska Airlines Flight 1282 took off from Portland International Airport, only to encounter a terrifying ordeal just minutes after departure. A chunk of the aircraft’s fuselage, specifically a door plug located where an emergency exit door would be, suddenly blew off. The resulting explosive decompression subjected passengers to howling winds and forced the pilots to execute an emergency landing. Miraculously, no serious injuries were reported, but the incident has raised grave concerns about the safety of Boeing 737 Max 9 aircraft.

Loose Bolts: A Potential Culprit

The National Transportation Safety Board (NTSB) has identified loose bolts as a possible factor in the panel blowout incident. United Airlines, in response to the emergency, discovered loose bolts on similar panels of their Max 9 jets during inspections. Alaska Airlines also reported finding “loose hardware” on their Max 9s. The critical bolts, known as stop bolts, are designed to prevent the door plug from moving upward and detaching from the aircraft. However, when investigators recovered the door plug, the bolts were missing, and it remains unclear whether they were ever properly installed.

Investigating the Maintenance Lapses

The NTSB is diligently investigating the maintenance practices surrounding Alaska Airlines’ Boeing 737 Max 9 fleet. One theory being pursued is whether the bolts were absent from the door plug from the outset or if they were dislodged during the explosive decompression event. The absence of these stop bolts raises serious concerns about the quality control and oversight in the manufacturing and maintenance processes. Furthermore, the investigation will determine if any work performed on or near the door plug after the plane entered service in November contributed to the pressurization problems.

Potential Impact of Wireless Internet Equipment Installation

Another aspect being examined is the installation of wireless internet equipment on the aircraft by a contractor between November 27 and December 7. Investigators are assessing whether this work had any bearing on the pressurization issues that emerged afterward. AAR, the contractor responsible for the installation, stated that they did not perform any work on or near the midcabin exit door plug of the specific aircraft involved in the incident. Nevertheless, the investigation will thoroughly evaluate this possibility to ensure all potential factors are accounted for.

The Gravity of the Situation

Experts emphasize that the consequences of this incident could have been catastrophic, particularly if the aircraft was at a higher altitude. The blowout could have resulted in more structural damage, potentially leading to passengers being ejected from the aircraft due to the immense forces involved. Proper pressurization is crucial to prevent altitude sickness, or hypoxia, among passengers and the crew. Failure to control the air entering and leaving the cabin can have severe physiological effects and jeopardize the safety of everyone on board.

Ensuring Passenger Safety

In response to the incident, airlines have taken swift action to address the potential risks associated with Boeing 737 Max 9 aircraft. Hundreds of flights have been canceled to facilitate inspections of nearly 200 planes. Both Alaska Airlines and United Airlines, two of the major operators of Max 9 aircraft, have grounded their fleets until regulators and company officials can ensure their safety. The inspections will focus on the plugs, door components, and fasteners, with the aim of identifying any potential vulnerabilities or maintenance lapses that could compromise passenger safety.

The International Scenario

While the focus of inspections and grounding efforts has primarily been on airlines within the United States, it is important to acknowledge that other international carriers also operate Boeing 737 Max 9 aircraft. Companies such as Copa Airlines, Turkish Airlines, and Icelandair have these planes in their fleets. However, the European Union’s aviation safety agency has stated that the Max 9 jets operating in Europe have a different configuration and, therefore, are not subject to grounding measures.

The Path Forward: Thorough Inspections and Enhanced Safety Measures

The Federal Aviation Administration (FAA), alongside Boeing, is working diligently to ensure comprehensive inspections of all affected aircraft. The inspections are unique to the Max 9 model, which was previously grounded for nearly two years following two fatal crashes. The FAA estimates that each plane will require four to eight hours of inspection time. Given the number of planes involved, the process may take several days to complete. Throughout this process, the FAA will prioritize the examination of panels, door components, and fasteners to identify any potential issues.

Collaborative Efforts for Transparency and Accountability

As the investigation unfolds, collaboration between regulatory bodies, aircraft manufacturers, and airlines is crucial to ensure transparency and accountability. Alaska Airlines has requested the NTSB to share more information about the incident, and the airline is committed to sharing this information with the public once authorized to do so. Parties involved in investigations like this often face restrictions on publicly sharing information, but open communication is vital to maintaining trust and confidence in the aviation industry.

Lessons Learned: Prioritizing Safety Above All

The incident involving the Boeing 737 Max 9 serves as a stark reminder of the paramount importance of safety in the aviation industry. It underscores the need for rigorous quality control, maintenance procedures, and oversight throughout the entire lifecycle of an aircraft. Manufacturers, airlines, and regulatory bodies must work together to implement enhanced safety measures and ensure that incidents like this are prevented in the future. Passenger safety should always remain the top priority, and any lapses or oversights must be swiftly addressed to maintain the trust of travelers worldwide.

See first source: New York Times

FAQ

What happened during the Alaska Airlines Boeing 737 Max 9 incident?

Alaska Airlines Flight 1282 experienced a midair blowout where a section of the aircraft’s fuselage, specifically a door plug, blew off, leading to explosive decompression. This forced the pilots to execute an emergency landing. Thankfully, there were no serious injuries, but the incident raised significant safety concerns.

What is the potential cause of the panel blowout incident?

Federal investigators are examining the possibility that the bolts responsible for securing the door plug were either never installed or became dislodged, causing the panel to detach. Loose bolts on similar panels were discovered during inspections of other Max 9 aircraft.

What is the National Transportation Safety Board (NTSB) investigating regarding maintenance practices?

The NTSB is investigating whether the bolts were absent from the door plug from the outset or if they were dislodged during the explosive decompression event. This investigation aims to determine the quality control and oversight in the manufacturing and maintenance processes.

Is the installation of wireless internet equipment on the aircraft being considered as a factor in the incident?

Yes, investigators are examining whether the installation of wireless internet equipment between November 27 and December 7 had any impact on the pressurization issues that emerged afterward. However, the contractor responsible for the installation stated that no work was performed on or near the specific aircraft’s midcabin exit door plug involved in the incident.

What could have been the consequences of this incident if the aircraft was at a higher altitude?

Experts emphasize that the consequences could have been catastrophic, potentially resulting in more structural damage, passenger ejection, and severe physiological effects like altitude sickness or hypoxia.

What actions have airlines taken in response to the incident?

Airlines have taken swift action to address potential risks associated with Boeing 737 Max 9 aircraft. Hundreds of flights have been canceled to facilitate inspections of nearly 200 planes. Both Alaska Airlines and United Airlines have grounded their Max 9 fleets until safety can be ensured.

Are international carriers affected by these inspections and groundings?

While inspections and groundings have primarily focused on U.S. airlines, it’s important to note that other international carriers also operate Boeing 737 Max 9 aircraft. However, the European Union’s aviation safety agency has stated that Max 9 jets operating in Europe have a different configuration and are not subject to grounding measures.

What is the path forward to address this incident and ensure safety?

The Federal Aviation Administration (FAA) and Boeing are working to conduct thorough inspections of all affected aircraft. These inspections are specific to the Max 9 model and will focus on panels, door components, and fasteners. Collaboration between regulatory bodies, manufacturers, and airlines is essential for transparency and accountability.

What lessons can be learned from this incident?

This incident underscores the importance of safety in the aviation industry. It highlights the need for rigorous quality control, maintenance procedures, and oversight throughout an aircraft’s lifecycle. Manufacturers, airlines, and regulatory bodies must prioritize safety measures to prevent such incidents in the future and maintain passenger trust.

Featured Image Credit: Photo by Etienne Jong; Unsplash – Thank you!

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Chick-fil-A Expanding into Entertainment: Exploring Non-Food Offerings https://www.smallbiztechnology.com/archive/2024/01/chick-fil-a-expanding-into-entertainment-exploring-non-food-offerings.html/ Fri, 05 Jan 2024 17:30:18 +0000 https://www.smallbiztechnology.com/?p=64714 Chick-fil-A is branching out into the entertainment industry, known for its delicious chicken sandwiches. The organization is looking for an entertainment producer to manage the development of new scripted and unscripted programs in an attempt to broaden its product line and foster more meaningful relationships with consumers. The content will be showcased on Chick-fil-Play A’s […]

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Chick-fil-A is branching out into the entertainment industry, known for its delicious chicken sandwiches. The organization is looking for an entertainment producer to manage the development of new scripted and unscripted programs in an attempt to broaden its product line and foster more meaningful relationships with consumers. The content will be showcased on Chick-fil-Play A’s app, which is set to launch soon. The app is designed to be family-friendly and will host a variety of shows, including audio adventures, scripted podcasts, reality shows, game shows, and original animation.

Gonna Go Beyond Just Food

The daring move by Chick-fil-A to enter the entertainment industry demonstrates the company’s dedication to offering a one-stop shop for its customers. The PLAY app’s content may not be directly related to the chain’s products or brand, but it aims to promote connection, care, and community. The goal of Chick-fil-A’s engaging and family-friendly content is to provide a place where customers can have fun, eat good food, and make memories.

Entertainment Producers and Their Responsibilities

To guarantee the success of Chick-fil-A’s non-food offerings, the entertainment producer role is vital. Working closely with production partners and content creators, this individual will be responsible for overseeing the creative production of original shows on a daily basis. Content doesn’t have to be promotional in nature to be appropriate for Chick-fil-A; what’s important is that it reflects the values of the company and caters to the tastes of its target demographic, which includes families.

Job Duties and Requirements

Candidates should have a background of at least five years as a series writer, showrunner, or principal creature producer to be considered for this position. The ideal candidate will have a bachelor’s degree or its equivalent in education, training, and work experience. Candidates should also show that they can meet deadlines, have a passion for producing high-quality content, and pay close attention to detail.

An annual slate and content drop schedule for the app will be developed by the entertainment producer under the guidance of Chick-fil-A’s entertainment creative director. This methodical approach is designed to guarantee a consistent flow of interesting programming, which will keep viewers interested and wanting more.

A Platform That’s Perfect for Families: The PLAY App

Families looking for fun, clean entertainment will find it on Chick-fil-A’s PLAY app. Various interests and age groups will be catered to by this app’s diverse programming options. With a wide variety of content, including scripted podcasts, audio adventures, original animation, and reality shows, the PLAY app strives to cater to all tastes.

Content for the app will be hand-picked to reflect Chick-fil-A’s values and appeal to the app’s target demographic of families. The onus is on the entertainment producer to deliver material that lives up to the standards set by Chick-fil-A and delights the brand’s devoted fan base.

How the PLAY App Has Changed Things

The fast food giant Chick-fil-A has a strong presence in North America, with locations all over the US, PR, and Canada. Nevertheless, the company’s foray into the entertainment industry showcases its dedication to pushing boundaries and offering customers a comprehensive experience.

A huge chance for Chick-fil-A to connect with its audience on a more personal level has presented itself with the PLAY app. With engaging and suitable for all ages content, the company strives to foster a feeling of belonging and cultivate genuine relationships among people. The goal of the Chick-fil-A app is to create a space where families can gather for fun, educational, and delicious meals.

Where Chick-fil-A’s Entertainment Efforts Are Headed

Although the exact release date for the PLAY app has not been announced by Chick-fil-A, the company’s dedication to diversifying its offerings beyond food is clear. The 10-minute short film “The Spark Tree2” that Chick-fil-A just uploaded to its YouTube channel exemplifies the fast food giant’s commitment to storytelling and the significance of entertainment in building relationships with customers.

Beyond its irresistible chicken sandwiches, Chick-fil-A has a profound impact thanks to its more than 200,000 employees and more than 3,000 restaurant locations. By expanding into the entertainment sector, the company has a great chance to win over viewers and establish itself as a one-of-a-kind destination for families to enjoy top-notch programming and memorable outings.

See first source: Fox Business

FAQ

Why is Chick-fil-A entering the entertainment industry?

Chick-fil-A is entering the entertainment industry to broaden its product line and build meaningful relationships with consumers. The company aims to offer a one-stop shop where customers can have fun, enjoy good food, and create memories through family-friendly entertainment.

What type of content will be available on Chick-fil-A’s PLAY app?

Chick-fil-A’s PLAY app will feature a variety of shows, including audio adventures, scripted podcasts, reality shows, game shows, and original animation. The content is designed to cater to families and provide clean and engaging entertainment options.

What is the role of an entertainment producer in Chick-fil-A’s entertainment venture?

The entertainment producer plays a vital role in overseeing the creative production of original shows for Chick-fil-A’s PLAY app. They work closely with production partners and content creators to ensure that the content aligns with Chick-fil-A’s values and appeals to its target demographic, which includes families.

What are the job duties and requirements for the entertainment producer position?

Candidates for the entertainment producer role should have a background of at least five years as a series writer, showrunner, or principal creature producer. They should ideally have a bachelor’s degree or equivalent education, training, and work experience. Attention to detail, meeting deadlines, and a passion for high-quality content production are essential.

How will content be scheduled and delivered on the PLAY app?

The entertainment producer, under the guidance of Chick-fil-A’s entertainment creative director, will develop an annual slate and content drop schedule for the app. This systematic approach ensures a consistent flow of interesting programming to keep viewers engaged.

What is the target demographic for Chick-fil-A’s PLAY app?

Chick-fil-A’s PLAY app is designed for families looking for clean and fun entertainment. It aims to cater to various interests and age groups within the family. The content is hand-picked to reflect Chick-fil-A’s values and appeal to its target demographic.

How does Chick-fil-A’s entry into the entertainment industry benefit the company and its customers?

Chick-fil-A’s venture into the entertainment industry allows the company to connect with its audience on a more personal level and offer a comprehensive experience beyond food. The PLAY app fosters a sense of belonging and genuine relationships among people while providing a space for families to enjoy fun, educational, and delicious meals.

What does Chick-fil-A hope to achieve with its entertainment efforts?

Chick-fil-A aims to establish itself as a one-of-a-kind destination for families by expanding into the entertainment sector. The company is committed to storytelling and recognizes the importance of entertainment in building relationships with customers. Chick-fil-A sees the entertainment industry as a way to win over viewers and create memorable outings for families.

Featured Image Credit: Photo by Brad; Unsplash – Thank you!

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How Domain Brokers Act as Real Estate Agents for Your Brand Online https://www.smallbiztechnology.com/archive/2024/01/how-domain-brokers-act-as-real-estate-agents-for-your-brand-online.html/ Tue, 02 Jan 2024 22:51:20 +0000 https://www.smallbiztechnology.com/?p=64699 Whether you’re a new entrepreneur building your first online business or an established business owner with experience growing multiple ventures, maintaining a robust online presence is a fundamental yet often underestimated aspect of a thriving company. Your digital presence reflects your brand, explains your business, distinguishes you in a competitive marketplace, and acts as your […]

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Whether you’re a new entrepreneur building your first online business or an established business owner with experience growing multiple ventures, maintaining a robust online presence is a fundamental yet often underestimated aspect of a thriving company. Your digital presence reflects your brand, explains your business, distinguishes you in a competitive marketplace, and acts as your online real estate.

In today’s connected world, where 89% of consumers said that it is important for small businesses to have a website, your domain name needs to be compelling as it is a crucial gateway to your brand’s identity. Domain names are more than just web addresses. Think of them as the neon sign that beckons potential customers to your products or services. It’s a digital handshake that establishes credibility.

A memorable domain name, however, can come at a premium, with many preferred ones already registered. In such scenarios, a domain broker can prove instrumental in securing your ideal domain choice for your business.

The secondary domain market, also known as the aftermarket, is the place where entrepreneurs and business owners have turned to secure their perfect domain name. The process of acquiring a domain name in the aftermarket can be both a financial investment and a significant time commitment, which is why many turn to an expert. A Domain Broker Service (DBS) becomes a valuable ally in this journey. Operating akin to a real estate agent for a digital presence, a DBS agent acts as a middleman who works to acquire registered domain names that set businesses apart from competitors, enabling entrepreneurs to maintain anonymity.

An example of this is seen in the journey of Acquire.com’s CEO, Andrew Gazdecki – a three-time startup entrepreneur, who recognized the pivotal role of a premium domain in shaping his company’s identity. Facing the complexities of securing the ideal domain, Gazdecki leveraged GoDaddy’s DBS experts and successfully acquired the prestigious Acquire.com domain, strategically positioning his brand for market recognition.

The DBS process unfolds seamlessly through a collaborative journey:

Step 1: You get a dedicated broker

Once you decide to sign up with a DBS, a dedicated broker is appointed to you. Your broker will collaborate closely with you to craft an ideal approach for acquiring your target domain name. Some new business owners have extensive starting capital set aside for brand-focused activations. Others may be looking for a domain name that fits their business perfectly but are willing to settle for a domain name that isn’t necessarily their first choice. Whatever the scenario, your domain broker will tailor the plan based on your ambitions, preferences, and budget.

Step 2: Negotiating a sales price within budget

As the world leader in domains, GoDaddy’s domain brokers excel in identifying and contacting the owner of a specific domain name. This adds a layer of trust for the seller, who may be more willing to engage with our brokers because GoDaddy is a globally recognized brand. Your broker contacts the owner of the desired domain name to explore sales opportunities, negotiates pricing on your behalf, and keeps you informed about the next steps in the process, all while keeping your identity anonymous.

Step 3: Facilitating the sales transaction

Once a mutually agreed-upon price for the chosen domain name is reached, the domain broker takes care of all the steps to finalize the deal. This facilitates a smooth transition with the result of providing you with sole ownership of your new online address.

In navigating the world of domain acquisition, GoDaddy’s domain brokers stand out as invaluable partners. Their expertise helps entrepreneurs and business owners save time by securing the perfect domain without the hassle. Just like real estate agents, domain brokers understand the growing landscape of domain names and the importance of standing out in a crowded digital marketplace.

As long as the internet exists, the journey to obtaining a distinctive online presence becomes not only critical or efficient but also a strategic investment in the success of your venture or business. Explore the valuable assistance of a DBS for securing the ideal domain name that can advance your brand.

 

Featured image provided by Markus Winkler; Pexels; Thanks!

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Academy Sports Employees Terminated Over Huge Incident https://www.smallbiztechnology.com/archive/2024/01/academy-sports-employees-terminated-over-huge-incident.html/ Mon, 01 Jan 2024 20:40:35 +0000 https://www.smallbiztechnology.com/?p=64693 Loss prevention is a critical aspect of retail operations, aiming to protect businesses from theft and minimize financial losses. However, recent events involving the termination of three employees at a sporting goods store in Louisiana have raised questions about the boundaries and policies surrounding loss prevention. In this article, we will delve into the incident, […]

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Loss prevention is a critical aspect of retail operations, aiming to protect businesses from theft and minimize financial losses. However, recent events involving the termination of three employees at a sporting goods store in Louisiana have raised questions about the boundaries and policies surrounding loss prevention. In this article, we will delve into the incident, explore the importance of clear loss prevention policies, and discuss the implications of employee termination in such cases.

The Incident

On December 16th, at the Academy Sports + Outdoors store in Metairie, Louisiana, a shoplifting incident took place. Michelle Sutton, a team lead at the store, along with two other unidentified employees, encountered a customer who allegedly stole a pistol. The employees were demonstrating the firearm when the individual made a swift escape. Upon receiving word of the theft, Sutton and her colleagues immediately sprang into action, hoping to assist the police in apprehending the suspect.

The Consequences

Despite their intentions to aid law enforcement, the employees were unable to locate the thief. Unfortunately, the outcome of their actions resulted in their termination from Academy Sports + Outdoors. The termination was based on the company’s loss prevention policy, which strictly prohibits employees from chasing or physically restraining individuals suspected of theft. In this case, the employees were deemed to have left the store premises by pursuing the suspect, leading to their dismissal.

 The Importance of Clear Policies

Loss prevention policies play a vital role in guiding employees on appropriate actions to take when faced with theft or suspicious activities. These policies serve as a foundation for ensuring the safety of both employees and customers, as well as protecting the company’s assets. However, it is crucial that these policies are clearly communicated and understood by all employees to avoid confusion or unintended consequences.

The Need for Clarity and Training

The incident at Academy Sports + Outdoors highlights the importance of clear policies and adequate training in dealing with theft and loss prevention. Michelle Sutton expressed the need for comprehensive training, particularly in stores that sell firearms. She emphasized the importance of being prepared for unexpected situations and having a clear understanding of the appropriate actions to take.

Loss Prevention Policies: Balancing Safety and Liability

Loss prevention policies in retail establishments are designed to strike a delicate balance between ensuring the safety of employees and customers while minimizing legal liabilities. These policies often prohibit employees from engaging in physical confrontations with suspected shoplifters, as such actions can escalate the situation and potentially lead to harm or legal repercussions.

Detainment vs. Pursuit: Understanding the Distinction

One crucial aspect of loss prevention policies is the distinction between detainment and pursuit. While employees may be authorized to detain a suspect who has already left the store, pursuit beyond the premises is typically discouraged or prohibited. Detainment involves approaching the individual at a non-threatening distance and requesting them to return to the store voluntarily. Pursuit, on the other hand, involves actively chasing the suspect beyond the store’s boundaries.

Employee Termination: A Deterrent or a Necessary Measure?

The termination of the three employees at Academy Sports + Outdoors raises questions about the effectiveness and fairness of such disciplinary actions. While termination may serve as a deterrent to other employees, ensuring compliance with established policies, it is essential to consider the circumstances surrounding each incident. In cases where employees genuinely believed they were protecting the store’s assets and assisting law enforcement, alternative disciplinary measures or further training may be more appropriate.

Lessons Learned: Improving Loss Prevention Practices

Incidents like the one at Academy Sports + Outdoors provide an opportunity for businesses to reevaluate and enhance their loss prevention practices. It is crucial for companies to review their policies regularly, ensuring they are comprehensive, clear, and aligned with both legal requirements and industry best practices. Additionally, providing ongoing training and guidance to employees can help them better understand and follow these policies in real-world scenarios.

See first source: Fox Business

FAQ

What happened at the Academy Sports + Outdoors store in Metairie, Louisiana?

On December 16th, there was a shoplifting incident involving a stolen pistol. Three employees, including Michelle Sutton, encountered the suspect and tried to assist law enforcement. However, they were terminated for violating the company’s loss prevention policy.

Why were the employees terminated for trying to prevent theft?

The employees were terminated because they pursued the suspect beyond the store’s boundaries, which violated the company’s loss prevention policy. The policy aims to balance safety and legal liabilities by discouraging employees from chasing or physically restraining suspected shoplifters.

Why are clear loss prevention policies important?

Clear loss prevention policies are essential to guide employees in handling theft and suspicious activities. They ensure the safety of employees and customers while protecting company assets. Clear policies help prevent confusion and unintended consequences.

What is the distinction between detainment and pursuit in loss prevention policies?

Detainment involves approaching a suspected shoplifter at a non-threatening distance and requesting them to return voluntarily. Pursuit, on the other hand, means actively chasing a suspect beyond the store’s boundaries. Policies often allow detainment but discourage or prohibit pursuit.

Is employee termination an appropriate response in such cases?

Employee termination can serve as a deterrent to ensure policy compliance, but it should be considered carefully. In cases where employees genuinely believed they were protecting the store’s assets and assisting law enforcement, alternative disciplinary measures or additional training may be more suitable.

What lessons can businesses learn from incidents like this?

Incidents like this provide an opportunity for businesses to review and improve their loss prevention practices. It’s crucial to regularly review and update policies, provide ongoing training, and ensure alignment with legal requirements and industry best practices. This helps employees better understand and follow policies in real-world situations.

Featured Image Credit: Photo by Cristina Anne Costello; Unsplash – Thank you!

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The Resilient Economy Energizes Investors https://www.smallbiztechnology.com/archive/2023/12/the-resilient-economy-energizes-investors.html/ Fri, 29 Dec 2023 16:52:45 +0000 https://www.smallbiztechnology.com/?p=64689 The year 2023 proved to be a remarkable one for financial markets, with the S&P 500 closing out the year with a gain of more than 24% and the Dow finishing near a record high. Easing inflation, a resilient economy, and the prospect of lower interest rates were key factors that buoyed investors, particularly in […]

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The year 2023 proved to be a remarkable one for financial markets, with the S&P 500 closing out the year with a gain of more than 24% and the Dow finishing near a record high. Easing inflation, a resilient economy, and the prospect of lower interest rates were key factors that buoyed investors, particularly in the last two months of the year. While stocks closed Friday with modest losses, the overall performance of the market was impressive.

The Performance of Key Market Indices

S&P 500

The S&P 500 slipped 13.52 points, or 0.3%, to close at 4,769.83. Despite this slight dip, the benchmark index still posted a rare ninth consecutive week of gains. It is now just 0.6% shy of an all-time high set in January of 2022. The gains in the broader market were largely driven by the so-called “Magnificent 7” stocks, namely Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta Platforms, and Tesla. These seven stocks accounted for about two-thirds of the gains in the S&P 500 this year.

Dow Jones Industrial Average

The Dow Jones Industrial Average fell 20.56 points, or 0.1%, to close at 37,689.54 after setting a record high on Thursday. The Dow’s performance was particularly noteworthy as it finished the year near a record high.

Nasdaq

The Nasdaq slipped 83.78 points, or 0.6%, to close at 15,011.35. However, this minor dip did not overshadow its annual gain of more than 43%, making it the best-performing index since 2020.

Russell 2000

The Russell 2000 index, which represents smaller companies, jumped more than 20% over the last two months of the year. It finished 2023 with a 15.1% gain after experiencing a significant decline of 21.6% in 2022. This strong rally in November and December marked a psychological shift for investors, as it went beyond the big technology companies and showcased broad participation in the market.

Factors Driving Market Performance

Resilient Economy

Investors in the U.S. entered 2023 with concerns about the economy after experiencing sharp losses in both stocks and bonds in the previous year. However, the economy proved resilient thanks to solid consumer spending and a healthy job market. Despite expectations of higher interest rates, inflation eased to around 3%, and the economy continued to chug along. This combination of factors instilled confidence in investors and contributed to the market’s positive performance.

Prospects of Lower Interest Rates

The stock market is now betting that the Federal Reserve can achieve a “soft landing” for the economy. This refers to a scenario where the economy slows down just enough to curb high inflation without falling into a recession. As a result, investors anticipate that the Fed will begin cutting interest rates as early as March. The Fed has signaled three quarter-point cuts to its benchmark interest rate next year, which currently sits between 5.25% and 5.50%, its highest level in two decades. The expectation of lower rates has further fueled optimism in the market.

Strong Earnings Growth

Wall Street analysts are forecasting stronger earnings growth for companies in 2024, following a lackluster 2023. Many companies grappled with higher input and labor costs, as well as a shift in consumer spending patterns. However, with the anticipated easing of inflation and lower interest rates, companies are expected to see improved profitability and a more favorable business environment.

Bond Market Performance

Bond market investors initially seemed destined for a third consecutive losing year. However, starting in late October, the market turned around as excitement grew about potential interest rate cuts. This sent bond prices soaring and yields dropping. The yield on the 10-year Treasury, which had reached 5% in October, stood at 3.88% at the end of 2023. The yield on the two-year Treasury, which closely tracks expectations for the Fed, also fell. This reversal in the bond market provided further support for the positive sentiment in the overall market.

Global Market Performance

The positive performance of financial markets was not limited to the United States. Many global markets also saw solid gains throughout the year. Indexes in France and Germany made double-digit advances, while Britain’s market climbed just under 4%. Tokyo’s Nikkei 225 gained 27%, marking its best year in a decade. The Japanese central bank’s decision to inch toward ending its ultra-lax monetary policy, following a period of inflation exceeding its 2% target, contributed to the market’s success. However, the Shanghai Composite index in China experienced a decline of about 3% for the year, and the Hang Seng index in Hong Kong fell nearly 14%. Factors such as weakness in the property sector, global demand for China’s exports, high debt levels, and wavering consumer confidence weighed on the country’s economy and stock market.

Oil Market Performance

The oil market witnessed relative stability in 2023. Despite predictions of oil prices crossing $100 per barrel, the price of oil tumbled by more than 10% for the year. This was primarily due to increased production in the United States, which is now the top oil producer in the world, as well as in Canada, Brazil, and Guyana. These increases offset the reduced output from OPEC, as not all member countries participated in production cuts. Moreover, countries like Iran and Venezuela increased their oil production. Energy analysts attribute the decline in oil prices to these factors, as well as the weakening global demand for China’s exports.

In conclusion, the year 2023 proved to be a successful one for financial markets, with strong gains seen in major indices such as the S&P 500, Dow Jones Industrial Average, and Nasdaq. A resilient economy, prospects of lower interest rates, and strong earnings growth were key factors driving the market’s performance. Additionally, the bond market’s turnaround and solid gains in global markets contributed to the positive sentiment. While the oil market experienced relative stability, increased production from non-OPEC countries offset the reduced output from OPEC, leading to a decline in oil prices. Overall, the market’s performance in 2023 highlights the resilience and optimism of investors, providing a positive outlook for the year ahead.

See first source: AP News

FAQ

Q1: What was the overall performance of the financial markets in 2023?

A1: The financial markets had a remarkable year in 2023, with the S&P 500 closing the year with a gain of over 24%, and the Dow finishing near a record high.

Q2: What were the key factors that contributed to the positive performance of the markets in 2023?

A2: Several factors buoyed investors, including easing inflation, a resilient economy, and the prospect of lower interest rates, particularly in the last two months of the year.

Q3: How did major market indices perform in 2023?

A3: The S&P 500 slipped slightly but still posted a rare ninth consecutive week of gains and is just 0.6% shy of an all-time high. The Dow Jones Industrial Average set a record high on Thursday and finished the year near that high. The Nasdaq, despite a minor dip, had an annual gain of over 43%, making it the best-performing index since 2020. The Russell 2000 jumped more than 20% in the last two months of the year, finishing 2023 with a 15.1% gain.

Q4: What factors drove the market performance in 2023?

A4: Several factors drove the market performance, including a resilient economy, prospects of lower interest rates, strong earnings growth, positive bond market performance, solid gains in global markets, and relative stability in the oil market.

Q5: What does the positive performance of financial markets in 2023 indicate for the future?

A5: The positive performance in 2023 highlights the resilience and optimism of investors, providing a positive outlook for the year ahead.

Featured Image Credit: Photo by Markus Spiske; Unsplash – Thank you!

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How Target and Bud Light Lost Conservative Customers https://www.smallbiztechnology.com/archive/2023/12/how-target-and-bud-light-lost-conservative-customers.html/ Wed, 27 Dec 2023 18:12:39 +0000 https://www.smallbiztechnology.com/?p=64680 In 2023, two iconic American brands, Target and Bud Light, found themselves facing a severe backlash from conservative consumers. Their attempts to align with progressive social causes resulted in a significant financial toll, with both companies experiencing a decline in sales and market value. This article delves into the controversies surrounding Target’s LGBTQ merchandise and […]

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In 2023, two iconic American brands, Target and Bud Light, found themselves facing a severe backlash from conservative consumers. Their attempts to align with progressive social causes resulted in a significant financial toll, with both companies experiencing a decline in sales and market value. This article delves into the controversies surrounding Target’s LGBTQ merchandise and Bud Light’s partnership with transgender activist Dylan Mulvaney. By analyzing the events chronologically, we aim to understand how these brands turned off their loyal customer base and explore the implications of corporate social activism.

Target’s Misstep in LGBTQ Marketing

Target, a retail giant, has long been known for its commitment to diversity and inclusion. However, in 2023, the company faced a firestorm of criticism from conservative consumers over its marketing and products centered on the LGBTQ community.

The Pride Month Collection

Each year, Target features Pride month displays in its stores, celebrating the LGBTQ community. However, in 2023, the company added products that specifically catered to transgender individuals, including female-style swimsuits that could be used for “tucking” male genitalia. This move sparked outrage among conservative customers who felt that Target was pushing a progressive agenda.

The Partnership with a “Satanist” Designer

Target’s partnership with a “Satanist” designer for Pride month further escalated the controversy. The designer’s brand featured occult imagery and provocative messages like “Satan respects pronouns” on apparel, which he claimed was tongue-in-cheek. This collaboration added fuel to the fire and intensified the backlash against Target.

Backlash and Adjustments

As a result of the outrage, some southern Target stores were forced to relocate their Pride merchandise away from the front of their locations to avoid further customer backlash. The company cited “volatile circumstances” as the reason behind these adjustments. However, this move angered over 200 LGBTQ activist groups, who demanded that Target denounce the extremists and restock all the Pride merchandise.

Impact on Sales and Brand Reputation

The controversy surrounding Target’s LGBTQ marketing had a detrimental effect on the company’s sales and brand reputation. In the second quarter, Target experienced a downturn in sales, and its stock took a hit. CEO Brian Cornell acknowledged the impact of the fallout on sales and the fact that employees felt unsafe at work due to the controversy.

Bud Light’s Partnership with Dylan Mulvaney

Bud Light, a classic American beer brand, also found itself at the center of a culture war in 2023. The company’s partnership with transgender activist Dylan Mulvaney for a March Madness social media promotion ignited a backlash from conservative consumers.

The March Madness Promotion

Bud Light’s partnership with Dylan Mulvaney aimed to celebrate her identification as a woman for a full year. The beer brand sent personalized packs of Bud Light decorated with Mulvaney’s face to customers. However, the social media videos promoting the campaign triggered an angry reaction from conservatives and beer loyalists, who felt that the brand was abandoning its customer base in favor of far-left identity politics.

Alissa Heinerscheid’s Comments

Adding to the controversy, Bud Light’s former Vice President of Marketing, Alissa Heinerscheid, revealed in an interview that she was directed to transform the brand from its “fratty” image to one that was more “inclusive.” Her comments, combined with the Mulvaney partnership, further fueled the backlash against Bud Light.

Sales Decline and Layoffs

As a consequence of the backlash, Bud Light experienced a significant decline in sales throughout the year. By May, the parent company, Anheuser-Busch, had dropped $27 billion in market value, and sales were down nearly 30% compared to the previous year. The company was forced to lay off hundreds of workers in July due to the financial strain caused by the declining sales.

Attempted Damage Control

In an attempt to salvage its reputation, Brendan Whitworth, the CEO of Anheuser-Busch, addressed the controversy in April, stating that the company never intended to be divisive and that their goal was to bring people together over a beer. Despite these efforts, Bud Light’s sales continued to suffer, with a 13.5% decline in U.S. revenue and a 17.1% decline in North American sales volume in the third quarter.

Lessons Learned and Implications

The backlash faced by Target and Bud Light highlights the risks associated with brands engaging in corporate social activism. While the intention may be to demonstrate inclusivity and support for marginalized communities, companies must carefully consider the potential consequences of alienating their customer base.

The “Go Woke, Go Broke” Trend

The controversies surrounding Target and Bud Light are part of a larger trend dubbed “go woke, go broke” by experts. This trend suggests that companies that take progressive social stances may suffer financially as a result. Recent polling from Gallup and Bentley University reveals that most Americans do not want businesses to publicly express their opinions on contentious political and social issues.

Importance of Customer Alignment

The backlash faced by Target and Bud Light underscores the importance of maintaining a strong connection with the customer base. Brands need to understand their core audience and ensure that any marketing or partnerships align with their values and expectations. Failure to do so can lead to a loss of trust and loyalty.

The Role of Authenticity

Authenticity is key for brands when engaging in social causes. Customers are more likely to embrace brands that genuinely embody the values they espouse. Companies must navigate the line between genuine support and perceived virtue signaling to avoid potential backlash.

In conclusion, the controversies surrounding Target and Bud Light in 2023 serve as a cautionary tale for brands considering corporate social activism. While it is essential for companies to demonstrate inclusivity and support for marginalized communities, they must do so in a way that aligns with their customer base and avoids alienating conservative consumers. By carefully considering the potential ramifications and maintaining authenticity, brands can strike a balance between social responsibility and financial success.

See first source: Fox Business

FAQ

1. What led to the controversy surrounding Target’s LGBTQ marketing in 2023?

The controversy surrounding Target’s LGBTQ marketing in 2023 began when the company introduced products specifically designed for transgender individuals as part of its Pride Month Collection. This move, along with a partnership with a controversial designer, sparked outrage among conservative consumers who felt that Target was promoting a progressive agenda.

2. How did Target respond to the backlash over its LGBTQ marketing?

Due to the backlash, some southern Target stores relocated their Pride merchandise away from the front of their locations to avoid further customer backlash. However, this decision angered LGBTQ activist groups, who demanded that Target denounce extremists and restock all Pride merchandise.

3. What was the impact of the controversy on Target’s sales and brand reputation?

The controversy had a negative impact on Target’s sales and brand reputation. In the second quarter, Target experienced a downturn in sales, and its stock price declined. CEO Brian Cornell acknowledged that the controversy affected sales and made some employees feel unsafe at work.

4. What caused the backlash against Bud Light in 2023?

Bud Light faced backlash in 2023 due to its partnership with transgender activist Dylan Mulvaney for a March Madness social media promotion. Conservative consumers and beer loyalists perceived this partnership as Bud Light aligning with far-left identity politics, leading to anger and criticism.

5. How did Bud Light’s former Vice President of Marketing, Alissa Heinerscheid, contribute to the controversy?

In an interview, Alissa Heinerscheid revealed that she was directed to transform Bud Light’s image to be more “inclusive.” Her comments, combined with the Dylan Mulvaney partnership, fueled the backlash against Bud Light.

6. What were the consequences of the backlash on Bud Light’s sales and workforce?

As a result of the backlash, Bud Light experienced a significant decline in sales throughout the year, with the parent company, Anheuser-Busch, losing $27 billion in market value. By July, the company had to lay off hundreds of workers due to financial strain caused by declining sales.

7. What lessons can be learned from the controversies surrounding Target and Bud Light?

These controversies highlight the risks of brands engaging in corporate social activism without considering potential consequences. The “go woke, go broke” trend suggests that companies taking progressive stances may suffer financially. Brands should align with their core audience, maintain authenticity, and carefully navigate social causes to avoid alienating consumers.

Featured Image Credit: Photo by Dennis Siqueira; Unsplash – Thank you!

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Intel’s $25 Billion Investment in Chipmaking Factory in Israel https://www.smallbiztechnology.com/archive/2023/12/intels-25-billion-investment-in-chipmaking-factory-in-israel.html/ Tue, 26 Dec 2023 20:27:51 +0000 https://www.smallbiztechnology.com/?p=64674 Intel, the American tech giant, has announced plans to build a massive chipmaking factory in the south of Israel, making it the largest investment in the country’s history. The Israeli government and Intel have confirmed this groundbreaking project, which is expected to have far-reaching implications for the Israeli economy and the global semiconductor industry. Intel’s […]

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Intel, the American tech giant, has announced plans to build a massive chipmaking factory in the south of Israel, making it the largest investment in the country’s history. The Israeli government and Intel have confirmed this groundbreaking project, which is expected to have far-reaching implications for the Israeli economy and the global semiconductor industry.

Intel’s Commitment to Israel

Intel has had a long-standing presence in Israel, with over 11,700 employees and a track record of investing more than $50 billion in the country over the last 50 years. The decision to establish a new factory in Israel solidifies the company’s commitment to the region and its recognition of the country’s talent and technological advancements.

The Significance of the Investment

Israeli Prime Minister Benjamin Netanyahu hailed the investment as a monumental milestone for the nation. The $25 billion investment is expected to foster high-quality employment opportunities and significantly contribute to the growth of the Israeli economy. This project will also strengthen Israel’s position as a global center for semiconductor technology and talent.

Expansion Plans for Kiryat Gat Factory

Intel’s new chipmaking factory will be an expansion of its existing facility in Kiryat Gat, a city located about 16 miles northeast of Gaza. Despite recent attacks and ongoing conflicts in the region, Intel remains undeterred in its commitment to Israel. The expansion is aimed at bolstering Intel’s ability to source materials and chips globally, ensuring the company’s resilience in the face of rising geopolitical tensions.

Intel’s Growth Strategy

The investment in the Israeli chipmaking factory is part of Intel’s broader growth strategy. The company is determined to reassert its position as a leader in the semiconductor industry and build greater resilience into its supply chains. In addition to the investment in Israel, Intel has also announced plans to invest $20 billion in building two new chipmaking facilities in the United States and up to $90 billion in new European factories.

Government Support and Grant

The Israeli government has shown its support for Intel’s expansion plans by providing a grant of $3.2 billion for the Kiryat Gat plant’s expansion. This grant will be spread over several years and is expected to further facilitate the growth of the factory and the overall semiconductor industry in Israel. Additionally, Intel has committed to purchasing $16.6 billion worth of goods and services from Israeli suppliers over the next decade.

Timeline and Operation

Construction work for the expansion of the Kiryat Gat site has already begun, with a significant portion of the buildings already completed. The new chipmaking plant is set to open in 2028 and will operate through 2035. The factory will join Intel’s existing development and production sites in Israel, further solidifying its presence in the country.

Intel’s Previous Acquisitions

Intel’s investment in Israel goes beyond this chipmaking factory. In 2017, the company acquired Israeli driver-assist technology startup Mobileye for $15.3 billion. Just over a year later, Intel took Mobileye public, showcasing its commitment to nurturing Israeli technological advancements. In a similar vein, Intel announced plans to acquire Israeli chipmaker Tower Semiconductor for $5.4 billion in February 2022. However, the deal fell through due to regulatory hurdles.

See first source: CNN

FAQ

Q1: What is Intel’s announcement regarding a chipmaking factory in Israel?

A1: Intel, the American tech giant, has revealed plans to construct a significant chipmaking factory in the southern region of Israel. This marks the largest investment in the history of the country.

Q2: What is the significance of Intel’s investment in Israel?

A2: Intel has a substantial presence in Israel with a history of over 50 years and $50 billion in investments. This new factory underscores Intel’s commitment to the region, acknowledging Israel’s technological advancements and talent.

Q3: How will this investment impact the Israeli economy?

A3: Israeli Prime Minister Benjamin Netanyahu has described this $25 billion investment as a monumental milestone for the nation. It is expected to create high-quality employment opportunities and significantly contribute to Israel’s economic growth.

Q4: What role does the expansion of the Kiryat Gat factory play in Intel’s global strategy?

A4: Intel’s expansion in Kiryat Gat aims to enhance its global sourcing capabilities for materials and chips. This move reinforces Intel’s resilience in the face of rising geopolitical tensions and conflicts in the region.

Q5: What is Intel’s broader growth strategy in the semiconductor industry?

A5: Intel is committed to reestablishing itself as a leader in the semiconductor industry. In addition to the investment in Israel, the company has plans to invest in new chipmaking facilities in the United States and Europe.

Q6: How is the Israeli government supporting Intel’s expansion?

A6: The Israeli government is providing a grant of $3.2 billion for the expansion of the Kiryat Gat plant. This grant will be disbursed over several years, further facilitating the growth of the factory and the semiconductor industry in Israel.

Q7: What is the timeline for the construction and operation of the new chipmaking factory?

A7: Construction work for the expansion of the Kiryat Gat site has already commenced. The new chipmaking plant is expected to open in 2028 and will operate through 2035, solidifying Intel’s presence in Israel.

Q8: What other significant acquisitions and investments has Intel made in Israel?

A8: Intel’s investment in Israel extends beyond the chipmaking factory. In 2017, Intel acquired Mobileye, a driver-assist technology startup, for $15.3 billion. The company also announced plans to acquire Israeli chipmaker Tower Semiconductor for $5.4 billion in 2022, although the deal did not proceed due to regulatory hurdles.

Featured Image Credit: Photo by Slejven Djurakovic; Unsplash – Thank you!

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Protecting Your Gift Cards: How to Prevent “Card Draining” Scams https://www.smallbiztechnology.com/archive/2023/12/protecting-your-gift-cards-how-to-prevent-card-draining-scams.html/ Wed, 20 Dec 2023 18:45:44 +0000 https://www.smallbiztechnology.com/?p=64663 Gift cards have become increasingly popular as a convenient and versatile way to give and receive presents. However, with their rise in popularity, scammers have found ways to exploit unsuspecting consumers. One particular scam, known as “card draining,” has been on the rise, targeting popular gift cards like Vanilla Gift and One Vanilla. In this […]

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Gift cards have become increasingly popular as a convenient and versatile way to give and receive presents. However, with their rise in popularity, scammers have found ways to exploit unsuspecting consumers. One particular scam, known as “card draining,” has been on the rise, targeting popular gift cards like Vanilla Gift and One Vanilla. In this article, we will explore the risks associated with gift card scams and provide you with actionable steps to protect yourself and your hard-earned money.

Understanding the Card Draining Scam

The card draining scam involves scammers finding ways to drain the value from gift cards before they can be used for their intended purpose. There are two primary methods scammers use to perpetrate this scam: tampering with unsold gift cards and stealing details from legitimate gift cards.

1. Tampering with Unsold Gift Cards

In one method, scammers tamper with unsold gift cards in stores by attaching a barcode from a card they already have to an unsold gift card. When an unsuspecting customer purchases the tampered card and loads money onto it, they are unknowingly loading money onto the scammer’s card. This allows the scammer to access the funds and use them before the buyer even realizes what has happened.

2. Stealing Details from Legitimate Gift Cards

The second method involves stealing the details off a legitimate gift card and then placing it back on the rack for an unsuspecting customer to purchase. The scammer already has the card information and tracks when it is bought and loaded with value. They quickly access the money and use it before the buyer of the card has a chance to use it themselves.

The Appeal of Prepaid Gift Cards for Scammers

Prepaid gift cards, like Vanilla Gift and One Vanilla, are particularly targeted by scammers due to their versatility. These cards can be used anytime and anywhere, making them an attractive target for scammers looking to exploit unsuspecting consumers.

Recognizing and Avoiding Gift Card Scams

Protecting yourself from gift card scams requires vigilance and awareness. By following these simple steps, you can reduce the risk of falling victim to card draining scams:

1. Inspect the Packaging

When purchasing gift cards, carefully inspect the packaging for any signs of tampering or suspicious stickers. Look for any bends or signs of resealing that may indicate the card has been compromised. If you notice anything unusual, choose a different card or purchase your gift card directly from the retailer’s website.

2. Keep the Receipt

Always keep the receipt when purchasing a gift card. This will make it easier to report any issues or discrepancies with the card. If you suspect that your gift card has been compromised, contact the card issuer immediately and provide them with the necessary information to investigate the matter.

3. Purchase Online Gift Cards

Consider purchasing online gift cards directly from the store or company that offers them. Online gift cards eliminate the risk of physical tampering since there is no physical card involved. Additionally, many online retailers have robust security measures in place to protect against fraud and unauthorized transactions.

4. Be Wary of Unsolicited Gift Cards

If you receive a gift card from an unknown sender or a source that seems suspicious, exercise caution. Scammers may use unsolicited gift cards as a way to gain access to your personal information or engage in fraudulent activities. It’s always best to verify the source of the gift card before using it.

5. Register Your Gift Card

Some gift card issuers offer the option to register your gift card online. Registering your gift card can provide an added layer of protection as it allows you to track the card’s activity and report any unauthorized transactions promptly. Check the issuer’s website or contact their customer service to see if registration is available for your gift card.

6. Use Gift Cards Promptly

To minimize the risk of your gift card being drained, use it as soon as possible after purchasing. The longer the card remains unused, the more opportunity scammers have to compromise its value. Additionally, using the card promptly allows you to identify any issues or discrepancies early on.

7. Secure Your Gift Card Details

Treat your gift card like cash and keep the details secure. Avoid sharing the card number, PIN, or other sensitive information with anyone. Scammers may attempt to trick you into providing this information, claiming it is necessary for verification or activation purposes. Legitimate gift card issuers will never ask for this information.

8. Be Aware of Poor Customer Service

Pay attention to the level of customer service provided by the gift card issuer. If you encounter difficulties in obtaining refunds for unauthorized transactions or have trouble reaching customer support, it may be a red flag. Reputable gift card issuers prioritize customer satisfaction and promptly address any issues or concerns raised by their customers.

The Importance of Vigilance

As the holiday season approaches and gift card purchases become more prevalent, it’s crucial to remain vigilant against gift card scams. By understanding the risks associated with card draining scams and implementing the preventative measures outlined in this article, you can protect yourself and ensure that your gift cards are used as intended – to bring joy and convenience to your gift recipients. Remember, knowledge and awareness are your strongest defenses against scammers looking to exploit unsuspecting consumers.

See first source: CNN

FAQ

Q1: What is a card draining scam?

A1: A card draining scam involves scammers finding ways to steal the value from gift cards before they can be used for their intended purpose. There are two primary methods scammers use: tampering with unsold gift cards and stealing details from legitimate gift cards.

Q2: How do scammers tamper with unsold gift cards?

A2: Scammers tamper with unsold gift cards by attaching a barcode from a card they already have to an unsold gift card in stores. When an unsuspecting customer purchases the tampered card and loads money onto it, they are unknowingly loading money onto the scammer’s card.

Q3: How do scammers steal details from legitimate gift cards?

A3: Scammers steal details from legitimate gift cards and then place them back on the rack for unsuspecting customers to purchase. They quickly access the money and use it before the buyer of the card has a chance to use it themselves.

Q4: Why are prepaid gift cards like Vanilla Gift and One Vanilla targeted by scammers?

A4: Prepaid gift cards like Vanilla Gift and One Vanilla are targeted because they are versatile and can be used anytime and anywhere, making them an attractive target for scammers.

Q5: How can I recognize and avoid gift card scams?

A5: To avoid gift card scams, you should:

  • Inspect the packaging for signs of tampering.
  • Keep the receipt for reporting issues.
  • Consider purchasing online gift cards.
  • Be cautious of unsolicited gift cards.
  • Register your gift card online if possible.
  • Use gift cards promptly after purchase.
  • Keep your gift card details secure.
  • Be aware of the customer service provided by the gift card issuer.

Q6: What should I do if I suspect my gift card has been compromised?

A6: If you suspect your gift card has been compromised, contact the card issuer immediately and provide them with the necessary information to investigate the matter.

Q7: Why is it important to use gift cards promptly?

A7: Using gift cards promptly minimizes the risk of them being drained by scammers. The longer the card remains unused, the more opportunity scammers have to compromise its value.

Q8: Should I share my gift card details with anyone?

A8: No, you should treat your gift card like cash and avoid sharing the card number, PIN, or other sensitive information with anyone. Legitimate gift card issuers will never ask for this information.

Q9: What should I do if I encounter poor customer service from a gift card issuer?

A9: If you encounter difficulties with customer service or obtaining refunds for unauthorized transactions, it may be a red flag. Reputable gift card issuers prioritize customer satisfaction and address issues promptly.

Q10: How can knowledge and awareness protect me from gift card scams?

A10: Knowledge and awareness are your strongest defenses against scammers. Understanding the risks associated with card draining scams and implementing preventive measures can help protect you from falling victim to gift card scams.

Featured Image Credit: Photo by Claire Abdo; Unsplash – Thank you!

The post Protecting Your Gift Cards: How to Prevent “Card Draining” Scams appeared first on SmallBizTechnology.

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Delta Air Lines Expands Flights at Austin-Bergstrom International Airport https://www.smallbiztechnology.com/archive/2023/12/delta-air-lines-expands-flights-at-austin-bergstrom-international-airport.html/ Fri, 15 Dec 2023 16:39:45 +0000 https://www.smallbiztechnology.com/?p=64651 Delta Air Lines is set to strengthen its presence at Austin-Bergstrom International Airport, capitalizing on the airport’s rapid growth and expanding market share. With the addition of 11 new nonstop flights starting in April, Delta aims to provide increased connectivity and convenience for business travelers in one of the country’s fastest-growing airports. Austin: A Thriving […]

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Delta Air Lines is set to strengthen its presence at Austin-Bergstrom International Airport, capitalizing on the airport’s rapid growth and expanding market share. With the addition of 11 new nonstop flights starting in April, Delta aims to provide increased connectivity and convenience for business travelers in one of the country’s fastest-growing airports.

Austin: A Thriving Business Hub

Austin, Texas has witnessed a remarkable surge in population and economic development in recent years. Renowned for its vibrant tech scene and attracting major companies like Apple, Tesla, and IBM, the city has become a hotbed for innovation and investment. In line with this growth, Delta has recognized the immense potential of Austin as a business travel destination.

Delta’s Expansion Plans

Delta’s upcoming flight additions at Austin-Bergstrom International Airport are set to bolster its peak-day flight count to nearly 50. The new routes will connect Austin with Midland-Odessa and McAllen in Texas, as well as Raleigh-Durham in North Carolina, Nashville, and Cincinnati. Additionally, Delta plans to route connecting passengers through Austin, marking a significant strategic shift for the Atlanta-based carrier.

Eric Beck, Managing Director of Network Planning at Delta, emphasized the importance of this expansion, saying, “For us here at Delta, Texas has historically been a white space for opportunity on our network.” This move allows Delta to tap into previously untapped markets and leverage Austin’s growing popularity as a connecting point for its extensive network.

Identifying Growth Opportunities

While no single company solely drove Delta’s decision to expand in Austin, Beck highlighted the feedback from corporate accounts and the need to provide service to destinations currently underserved. The cities of McAllen and Midland emerged as top choices due to their thriving business communities and unique tourist attractions.

McAllen, located in southern Texas, offers a diverse economy driven by sectors such as healthcare, international trade, and manufacturing. With its close proximity to the Mexican border, McAllen serves as an important gateway for cross-border business activities.

On the other hand, Midland, situated in the heart of the oil-rich Permian Basin, has experienced significant economic growth due to the oil and gas industry. The city has become a hub for energy companies and related services, attracting both business travelers and tourists.

Austin-Bergstrom International Airport: A Growing Passenger Hub

Austin-Bergstrom International Airport witnessed remarkable growth in passenger numbers, serving over 7.1 million travelers in the previous year alone. This represents an 11% increase compared to 2019, demonstrating the airport’s resilience and the strong demand for air travel in the region.

Despite the challenges posed by the Covid-19 pandemic, Austin’s airport managed to outperform the national average, with a modest 5% decline in passenger counts across the United States during the same period. This steady growth has caught the attention of major airlines like Delta, seeking to capitalize on the airport’s expanding market.

Delta’s Market Share in Austin

As of September, Delta held a market share of close to 14% at Austin-Bergstrom International Airport. While Southwest Airlines dominated the market with a 40% share and American Airlines captured a 22% share, Delta’s increased investment and expanded flight offerings are poised to challenge the existing market dynamics.

With its focus on providing seamless connectivity and exceptional service, Delta aims to attract a larger share of business travelers and position itself as a leading airline in Austin. The strategic addition of new routes and the use of Austin as a connecting point will undoubtedly strengthen Delta’s competitive edge in this flourishing market.

Benefits for Business Travelers

Delta’s expanded flight options at Austin-Bergstrom International Airport will bring several benefits to business travelers. The increased number of nonstop flights will provide greater flexibility and convenience, saving valuable time for busy professionals. Additionally, the addition of McAllen and Midland as connecting points opens up new opportunities for business travel within Texas and beyond.

Furthermore, Delta’s renowned customer service and commitment to passenger satisfaction ensure a pleasant and stress-free travel experience. Business travelers can expect a seamless journey, with access to Delta’s extensive network and the airline’s world-class amenities.

See first source: CNBC

FAQ

Q1: Why is Delta Air Lines expanding its presence at Austin-Bergstrom International Airport?

A1: Delta is expanding at Austin’s airport due to the city’s rapid growth, economic development, and its increasing popularity as a business travel destination.

Q2: What are the details of Delta’s expansion plans at Austin’s airport?

A2: Delta is adding 11 new nonstop flights starting in April, connecting Austin with cities like Midland-Odessa, McAllen, Raleigh-Durham, Nashville, and Cincinnati. This will increase Delta’s peak-day flight count to nearly 50.

Q3: How does Delta plan to use Austin as a connecting point in its network?

A3: Delta is strategically routing connecting passengers through Austin, taking advantage of the airport’s growing popularity as a connecting hub.

Q4: What influenced Delta’s decision to expand in Austin?

A4: While no single company drove Delta’s decision, feedback from corporate accounts and the need to serve underserved destinations played a role. McAllen and Midland were chosen due to their thriving business communities.

Q5: What growth has Austin-Bergstrom International Airport experienced recently?

A5: The airport served over 7.1 million travelers in the previous year, marking an 11% increase compared to 2019. Despite the challenges of the pandemic, it outperformed the national average.

Q6: What is Delta’s market share at Austin’s airport, and how does it plan to challenge existing market dynamics?

A6: As of September, Delta had a market share of nearly 14%. Delta plans to challenge the market dominance of Southwest Airlines (40%) and American Airlines (22%) by investing in expanded flight offerings.

Q7: What benefits will Delta’s expanded flight options bring to business travelers?

A7: Business travelers will enjoy greater flexibility, convenience, and time savings with increased nonstop flights. Delta’s commitment to customer service and its network will provide a seamless and pleasant travel experience for professionals.

Featured Image Credit: Photo by Ryan Johns; Unsplash – Thank you!

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The Future of BCAA Supplements: Exploring Private Label Manufacturing https://www.smallbiztechnology.com/archive/2023/12/the-future-of-bcaa-supplements-exploring-private-label-manufacturing.html/ Mon, 11 Dec 2023 23:44:30 +0000 https://www.smallbiztechnology.com/?p=64632 The popularity of the healthy lifestyle concept is gaining momentum, attracting an increasing number of enthusiasts. Maintaining health and appearance is not as challenging as it may seem at first glance. In stores and on the internet, you can find a large variety of sports nutrition and various supplements to more carefully take care of […]

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The popularity of the healthy lifestyle concept is gaining momentum, attracting an increasing number of enthusiasts. Maintaining health and appearance is not as challenging as it may seem at first glance. In stores and on the internet, you can find a large variety of sports nutrition and various supplements to more carefully take care of the body’s health and nourish it with essential micronutrients.

BCAA amino acids are considered one of the most common types of sports nutrition. The synthesis of complex proteins and protein depends on amino acids, which are essential not only for athletes but also for ordinary people. Unfortunately, the human body does not produce BCAA on its own, and it can only be obtained from food. It is important to understand that if the diet is inadequate or a person follows a specific diet, it is necessary to take dietary supplements to replenish the deficiency.

Private label BCAA manufacturing is a profitable solution for the sports nutrition business. The popularity of amino acids is growing every year, increasing the demand for the product.

What is private label manufacturing?

Private label manufacturing dietary supplements is an opportunity to have a stable income, improve reputation, and increase the popularity of your products. Often, many entrepreneurs in the health food industry are hesitant to create their own brand due to a lack of knowledge in marketing and technologies.

Contract manufacturing services are an excellent solution for:

  • People who want to establish a successful business in the field of dietary supplements.
  • Entrepreneurs who want to improve and increase consumer demand by expanding the range of sports nutrition and dietary supplements.
  • Those working in the sports industry who wish to introduce their own product to the market.

The Science Behind BCAA Supplements

BCAA dietary supplements are a blend of branched-chain amino acids, primarily consisting of valine, isoleucine, and leucine. Typically, athletes use the supplement to enhance endurance and increase muscle growth rate. Amino acids also contribute to reducing fatigue during prolonged workouts and aid in weight reduction. BCAA contains substances that serve as building blocks, without which protein generation would be impossible. The supplement is one of the most essential for humans because the amino acids in its composition cannot be produced independently by the body.

The breakdown of BCAA occurs not in the liver, as with similar micronutrients, but in muscle tissues. Thanks to this, branched-chain amino acids provide the opportunity to generate additional energy during physical activity. In addition to this, BCAA performs functions in the body such as:

  • Regulation of blood sugar levels and its use for energy production.
  • Generation of protein and building blocks for muscle mass growth.
  • Reduction of fatigue during physical activity by reducing serotonin production in the brain.

Leucine, according to medical research, has the most significant impact on the generation of building blocks and protein, while valine and isoleucine affect energy production and blood sugar control.

BCAA supplements help:

  • Reduce fatigue. Regular intake of amino acids will help reduce physical and mental fatigue. Scientists have found that this applies not only to people professionally engaged in sports.
  • Reduce muscle pain levels. Pain sensations after dynamic workouts will be less noticeable when taking supplements. It is worth noting that the effectiveness of reducing muscle pain also depends on the individual’s gender and daily protein intake.
  • Increase muscle mass. Amino acids allow activating the production of an enzyme responsible for gaining muscle mass.
  • Lower blood sugar levels. Leucine and isoleucine influence the reduction of blood sugar by increasing insulin production and using more blood sugar for energy generation.
  • Reduce body weight. The branched-chain amino acid network helps prevent weight gain and accelerates the process of losing fat tissues.
  • Reduce the risk of complications in liver diseases. Studies have shown that BCAA amino acids help normalize sleep, reduce fatigue, and eliminate muscle spasms in people with liver diseases.

Advantages of Private Label BCAA Manufacturing

Awareness of the benefits of a healthy lifestyle has led to a significant increase in demand for various dietary supplements. Private label BCAA manufacturing offers businesses the opportunity to create a product without the hassle of production.

The main advantages of creating a private label supplement include:

  • Quality Supplements: Adherence to strict standards and modern equipment ensures the production of high-quality products.
  • Cost-Effectiveness: Entrepreneurs can save a substantial amount compared to establishing their own facility. There is no need to invest in equipment, manage production, or study all technological processes.
  • Quick Turnaround: Developing a batch takes an average of one month, allowing for the efficient and rapid release of your own dietary supplements.
  • Flexibility: Contract manufacturing services include product development and packaging tailored to the customer’s requests.
  • Compliance with Standards: All supplements are produced in accordance with international norms. An expert team closely monitors safety and stays informed about all requirements for product creation.

The Process of Private Label Manufacturing

Small and medium-sized companies often use contract manufacturing of dietary supplements to create private label products. Creating a production line is a complex and costly process, which is not always advantageous for entrepreneurs. Therefore, expanding the product range and creating new products is possible through contract manufacturing.

The process of creating products involves several important stages:

  1. Selecting a Suitable Manufacturer: After choosing a suitable manufacturer, the client creates a technical specification containing all the necessary information for the experts to work with.
  1. Developing Supplement Formulas: Creating a new product according to the client’s request.
  1. Obtaining Approved Raw Materials: Working with trusted suppliers allows for quick changes and improvements to formulas without stopping the technological process.
  1. Creating and Testing Prototypes: It is essential to test the developed product and ensure its safety and effectiveness.
  1. Developing Packaging for the Supplement: Visual appeal is crucial for customers when first encountering a product, and packaging plays a significant role in their decision to purchase.
  1. Preparing Technical Documentation and Gathering Necessary Documents: The product must obtain all required quality certificates.

Choosing the Right Private Label BCAA Manufacturer

Selecting a reliable BCAA manufacturing partner is one of the most crucial stages for an entrepreneur. It is essential to consider factors that will help make the right choice:

  • Production Capabilities: Modern factory equipment allows for the rapid and high-quality production of the required quantity of developed products.
  • Certifications and Compliance with Regulatory Requirements: Confidence in the supplement’s quality comes with having all necessary documents confirming the product’s safety and effectiveness.
  • Raw Materials: Only high-quality materials from reliable suppliers can guarantee the creation of a supplement that will be in demand in the market.
  • Professionalism of Experts: The skills and knowledge of specialists directly influence the development of unique product formulas that will stand out from competitors and guarantee their effectiveness.

Conclusion

Private label BCAA manufacturing is an excellent solution for small and medium-sized businesses. It helps expand potential and create a product that will meet demand. The contract manufacturing team of professionals can develop a unique supplement formula in a short time, adhering to all quality standards.

Designers create packaging based on customer preferences and global trends. Technologists not only develop the supplement formula but also control the production process. All processes for creating the product are under the observation of specialists familiar with the intricacies of production. By collaborating with a reliable contract manufacturer, you can be confident that the final product will meet all stated requirements.

 

Featured image provided by Nataliya Vaitkevich; Pexels; Thanks!

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US Supreme Court Examines Controversial Opioid Crisis Settlement https://www.smallbiztechnology.com/archive/2023/12/us-supreme-court-examines-controversial-opioid-crisis-settlement.html/ Mon, 04 Dec 2023 17:39:58 +0000 https://www.smallbiztechnology.com/?p=64600 The United States Supreme Court is currently hearing oral arguments in a landmark bankruptcy case involving Purdue Pharma, the maker of OxyContin. The case centers around a highly contentious agreement that seeks to provide billions of dollars to victims of the opioid epidemic while granting immunity to the Sackler family, who owned the company. The […]

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The United States Supreme Court is currently hearing oral arguments in a landmark bankruptcy case involving Purdue Pharma, the maker of OxyContin. The case centers around a highly contentious agreement that seeks to provide billions of dollars to victims of the opioid epidemic while granting immunity to the Sackler family, who owned the company. The outcome of this case will have far-reaching implications for the accountability of pharmaceutical companies and the legal rights of victims.

The Background of the Case

Purdue Pharma, owned by the Sackler family, introduced OxyContin, a potent painkiller, in the 1990s. The company has faced widespread criticism for its aggressive marketing practices, which allegedly downplayed the addictive nature of the drug and encouraged long-term use. As the opioid crisis in the United States escalated, Purdue Pharma became a focal point for legal action and public scrutiny.

In 2007, Purdue Frederick, an affiliate of Purdue Pharma, pleaded guilty to misbranding OxyContin and paid a hefty fine of $600 million. However, numerous lawsuits continued to mount, with victims and their families seeking compensation and holding the Sackler family accountable for their alleged role in fueling the opioid epidemic.

The Controversial Settlement Agreement

The proposed settlement agreement, initially approved by a New York court in May, aims to allocate up to $6 billion to address the ongoing opioid crisis. Under the agreement, the Sackler family would personally contribute between $5.5 billion to $6 billion over an 18-year period. The majority of the funds would be distributed to states, local governments, and Native American tribes, with an additional $700 million to $750 million set aside for individual victims and their families.

If approved, the settlement would result in Purdue Pharma ceasing to exist as a company. Instead, a new entity named Knoa Pharma would be established to focus on developing and distributing opioid addiction treatments and overdose reversal medicines. Purdue Pharma products, including OxyContin, would continue to be produced by Knoa Pharma. The new company would operate under an independent board and purportedly have a “public-minded mission.”

Immunity for the Sackler Family

One of the most contentious aspects of the settlement agreement is the immunity it would grant to the Sackler family. In exchange for their financial contributions, the Sacklers would be shielded from all civil lawsuits related to the opioid crisis. However, criminal charges would not be affected by the settlement.

Critics argue that granting immunity to the Sackler family sets a dangerous precedent and undermines the pursuit of justice for victims. They contend that the release from liability prevents victims from holding the Sacklers accountable for their alleged willful misconduct and fraud.

The US Trustee’s Challenge

The US Trustee Program, a division of the US Justice Department, has raised concerns about the settlement agreement and requested that the Supreme Court review its approval. The Trustee argues that the agreement violates established bankruptcy laws and principles, as well as constitutional rights.

According to the Trustee, the settlement’s release of the Sackler family from future lawsuits raises significant constitutional questions. They assert that even claims based on fraud and willful misconduct, which would typically be excluded from bankruptcy discharge, would be forever barred. The Trustee also highlights that the Sacklers withdrew approximately $11 billion from Purdue Pharma in the years leading up to its bankruptcy filing.

The Supreme Court’s Deliberation

Legal experts consider this case to be one of the most significant bankruptcy battles to reach the Supreme Court in recent history. The Court’s ruling will have far-reaching implications for the accountability of corporations in public health crises and the ability of victims to seek legal recourse.

The outcome of the case is uncertain, as the Supreme Court grapples with the complex issues at hand. The Court must determine whether a bankruptcy judge has the authority to shield individual members of a family from future lawsuits in a corporate bankruptcy proceeding.

While all 50 US states initially supported or no longer opposed Purdue Pharma’s bankruptcy plan, the Trustee’s challenge has brought renewed attention to the potential limitations and consequences of the settlement agreement.

The Ongoing Opioid Crisis and Its Toll

The Supreme Court’s examination of this case occurs against the backdrop of a devastating opioid crisis in the United States. According to the Centers for Disease Control and Prevention, nearly 645,000 people died from opioid overdoses between 1999 and 2021.

The crisis has had a profound impact on individuals, families, and communities across the country. Advocates for victims argue that it is essential to hold accountable those who played a role in fueling the crisis, including pharmaceutical companies and their owners.

See first source: CNN

FAQ

Q1: What is the current case before the U.S. Supreme Court involving Purdue Pharma?

A1: The Supreme Court is hearing arguments in a bankruptcy case involving Purdue Pharma, the manufacturer of OxyContin. The case involves a settlement agreement that could provide billions to opioid victims while granting immunity to the Sackler family, former owners of the company.

Q2: Why is Purdue Pharma controversial?

A2: Purdue Pharma, owned by the Sackler family, has been criticized for aggressively marketing OxyContin since the 1990s, allegedly downplaying its addictive nature. This practice has been linked to the escalating opioid crisis in the U.S.

Q3: Has Purdue Pharma faced legal consequences before?

A3: Yes. In 2007, Purdue Frederick, an affiliate, pleaded guilty to misbranding OxyContin and was fined $600 million. However, lawsuits against Purdue Pharma and the Sacklers continued to mount afterwards.

Q4: What does the proposed settlement agreement entail?

A4: The agreement proposes up to $6 billion for opioid crisis relief. The Sackler family would contribute $5.5 to $6 billion over 18 years. Funds would be distributed to states, local governments, tribes, and individual victims.

Q5: What will happen to Purdue Pharma under the settlement?

A5: Purdue Pharma would cease to exist, replaced by Knoa Pharma, focusing on opioid addiction treatments. OxyContin and other Purdue products would still be produced by Knoa Pharma.

Q6: Why is immunity for the Sackler family controversial?

A6: The settlement grants the Sacklers immunity from civil lawsuits related to the opioid crisis, a point critics argue sets a dangerous precedent and hinders justice for victims.

Q7: What are the US Trustee’s concerns about the settlement?

A7: The US Trustee Program argues that the agreement violates bankruptcy laws and constitutional rights by granting the Sacklers immunity, even for claims of fraud and willful misconduct.

Q8: What are the potential implications of the Supreme Court’s ruling?

A8: The ruling will have significant impact on corporate accountability in public health crises and victims’ legal recourse. It will also address the scope of a bankruptcy judge’s authority in such cases.

Q9: How have states reacted to Purdue Pharma’s bankruptcy plan?

A9: Initially, all 50 U.S. states supported or were neutral on the bankruptcy plan. However, the Trustee’s challenge has reignited concerns about the plan’s limitations and implications.

Q10: How significant is the opioid crisis in the U.S.?

A10: The opioid crisis is severe, with nearly 645,000 deaths from overdoses between 1999 and 2021. Advocates stress the importance of holding responsible parties accountable, including pharmaceutical companies and their owners.

Featured Image Credit: Photo by Myriam Zilles; Unsplash – Thank you!

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How the European Union is Taking Action Against Elon Musk’s X https://www.smallbiztechnology.com/archive/2023/11/how-the-european-union-is-taking-action-against-elon-musks-x.html/ Wed, 22 Nov 2023 17:42:50 +0000 https://www.smallbiztechnology.com/?p=64571 In recent weeks, the European Union has taken a strong stance against hate speech and disinformation on social media platforms. One platform that has faced consequences is Elon Musk’s X, formerly known as Twitter. The European Commission, the executive arm of the EU, has temporarily pulled its advertisements from X due to an “alarming increase” […]

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In recent weeks, the European Union has taken a strong stance against hate speech and disinformation on social media platforms. One platform that has faced consequences is Elon Musk’s X, formerly known as Twitter. The European Commission, the executive arm of the EU, has temporarily pulled its advertisements from X due to an “alarming increase” in such content. Moreover, the commission has the power to impose a fine of over $100 million on X if it is found to have breached new EU rules aimed at cleaning up digital media. This article explores the actions taken by the EU and the potential consequences for X.

The European Commission’s Concerns

The European Commission has expressed concerns about the rise of disinformation and hate speech on various social media platforms, including X. Johannes Bahrke, a spokesperson for the commission, stated that there has been a significant increase in such content in recent weeks. As a result, the commission advised EU institutions to refrain from advertising on platforms where this type of content is present. While Bahrke did not explicitly mention X, it has been confirmed that the platform has been affected by the temporary ban.

The commission’s concerns about X’s content moderation practices were heightened after a deadly attack by the Palestinian militant group Hamas. Following the attack, the European Commission requested X, as well as other platforms like TikTok and Facebook parent company Meta, to provide details on their actions to combat the spread of illegal content and disinformation. The commission is currently reviewing X’s response and considering its next steps.

The Digital Services Act and Potential Fines

To regulate large tech companies more stringently and protect people’s rights online, the EU implemented the Digital Services Act (DSA) in August. Under this landmark legislation, social media companies operating in the EU are bound by certain obligations. Companies found to have violated the DSA can face fines of up to 6% of their annual global revenue. Considering that X is expected to generate $3 billion in revenue this year, the potential fine could amount to $180 million.

However, the imposition of a fine is unlikely until next year. Each of the EU’s 27 member states needs to appoint national “digital services coordinators” with the power to impose penalties by February 17. So far, only Italy and Hungary have done so. This delay provides X with some time to rectify its content moderation practices and potentially avoid the hefty fine.

Elon Musk’s Controversial Posts

Elon Musk, the owner of X, has been at the center of controversy due to his posts on the platform. One post in particular, where Musk endorsed an antisemitic conspiracy theory, drew significant backlash. The conspiracy theory falsely claims that Jewish communities promote hate against white people. It is worth noting that this conspiracy theory motivated the 2018 attack on the Tree of Life synagogue in Pittsburgh, which was the deadliest attack against Jewish people in American history. Musk, however, denies accusations of being antisemitic and asserts that “nothing could be further from the truth.”

Despite Musk’s denial, several prominent media companies, including Disney and Paramount, have pulled their advertisements from X. Additionally, the White House has condemned Musk’s post, stating that it is “unacceptable to repeat the hideous lie behind the most fatal act of antisemitism in American history.” The European Commission, while not directly criticizing Musk, recently sounded the alarm on the sharp rise in antisemitism in Europe.

Response from Germany and the Federal Anti-Discrimination Agency

Germany’s Federal Anti-Discrimination Agency has taken a strong stance against X, announcing that it will stop using the platform entirely. The agency cited an “enormous increase” in discriminatory and hateful speech as the reason for this decision. Ferda Ataman, Germany’s independent federal commissioner for anti-discrimination, directly called out X’s owner, Elon Musk, questioning whether it is acceptable for public institutions to support a platform that spreads antisemitic, racist, and populist content. Ataman emphasized that there cannot be any justification for continuing to use X given the spread of conspiracy theories, antisemitism, and hate speech on the platform.

Challenges of Content Moderation on X

The DSA places the responsibility of content moderation on platforms like X. However, this poses a unique challenge when it comes to moderating the owner’s posts. Sandra Wachter, a professor of technology and regulation at the Oxford Internet Institute, highlights the conflict of interest in X’s content moderation practices. According to the DSA, X’s content moderators are required to treat Elon Musk like any other user and take appropriate action if his posts violate EU rules. However, this expectation is undoubtedly difficult for X employees, as they are essentially tasked with policing their own boss.

See first source: CNN

FAQ

Q1: What has prompted the European Commission’s recent actions regarding social media platforms?

A1: The European Commission has raised concerns about the increase in hate speech and disinformation on various social media platforms, including X.

Q2: Why did the European Commission temporarily pull its advertisements from X?

A2: The commission temporarily pulled its advertisements from X due to what it described as an “alarming increase” in hate speech and disinformation on the platform.

Q3: What is the Digital Services Act (DSA), and how does it affect social media companies?

A3: The DSA is legislation implemented by the EU to regulate large tech companies more stringently and protect people’s rights online. It places certain obligations on social media companies operating in the EU.

Q4: What are the potential fines that social media companies like X could face under the DSA?

A4: Companies found to have violated the DSA can face fines of up to 6% of their annual global revenue. For X, with an expected revenue of $3 billion this year, the potential fine could be as high as $180 million.

Q5: What controversy has surrounded Elon Musk’s posts on X?

A5: Elon Musk, the owner of X, faced controversy for endorsing an antisemitic conspiracy theory in one of his posts. This conspiracy theory falsely claims that Jewish communities promote hate against white people.

Q6: How have prominent media companies and the White House responded to Musk’s controversial post?

A6: Several prominent media companies, including Disney and Paramount, pulled their advertisements from X in response to Musk’s controversial post. The White House also condemned the post, calling it “unacceptable.”

Q7: What action has Germany’s Federal Anti-Discrimination Agency taken regarding X?

A7: Germany’s Federal Anti-Discrimination Agency announced that it will stop using X entirely due to an “enormous increase” in discriminatory and hateful speech on the platform.

Q8: How has the agency’s commissioner, Ferda Ataman, criticized X and its owner?

A8: Ferda Ataman, Germany’s independent federal commissioner for anti-discrimination, questioned whether it is acceptable for public institutions to support a platform that spreads antisemitic, racist, and populist content.

Q9: What challenges arise in content moderation on X, particularly concerning Elon Musk’s posts?

A9: Content moderation on X presents unique challenges when it comes to moderating the owner’s posts. X’s content moderators are required to treat Elon Musk like any other user and take appropriate action if his posts violate EU rules, despite the conflict of interest.

Featured Image Credit: Photo by Christian Lue; Unsplash – Thank you!

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Binance Pleads Guilty to Violating U.S. Law in $4 Billion Settlement https://www.smallbiztechnology.com/archive/2023/11/binance-pleads-guilty-to-violating-u-s-law-in-4-billion-settlement.html/ Tue, 21 Nov 2023 20:18:22 +0000 https://www.smallbiztechnology.com/?p=64568 In a groundbreaking development within the cryptocurrency industry, Binance, the world’s largest cryptocurrency exchange, has reached a plea agreement with the U.S. government. This agreement will see Binance pay over $4 billion and its CEO, Changpeng Zhao, plead guilty to violating U.S. law. The settlement brings an end to a long-standing criminal investigation and marks […]

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In a groundbreaking development within the cryptocurrency industry, Binance, the world’s largest cryptocurrency exchange, has reached a plea agreement with the U.S. government. This agreement will see Binance pay over $4 billion and its CEO, Changpeng Zhao, plead guilty to violating U.S. law. The settlement brings an end to a long-standing criminal investigation and marks a notable moment in the regulation of the cryptocurrency market.

The Charges and Plea Agreement

Binance faces three criminal charges as part of the settlement. These include violating U.S. anti-money laundering law, a conspiracy charge, and violating the International Emergency Economic Powers Act. Court records reveal that Changpeng Zhao, the founder of Binance, will plead guilty to causing a financial institution to violate the Bank Secrecy Act. As part of the agreement, Zhao will step down as CEO and pay a fine of $50 million.

The plea agreement also mandates Zhao’s resignation from any present or future involvement in operating or managing the cryptocurrency exchange. Binance has agreed to pay a criminal fine of $1.81 billion within 15 months of sentencing, along with a forfeiture order of $2.51 billion. These penalties reflect the severity of the violations and demonstrate the U.S. government’s commitment to enforcing regulations within the cryptocurrency industry.

The Implications for Binance and the Cryptocurrency Market

Binance’s settlement with the U.S. government sends a strong message to the entire cryptocurrency industry. It underscores the need for exchanges to comply with anti-money laundering laws and regulations to prevent illegal activities and protect investors. The charges and subsequent plea agreement against Binance highlight the increasing scrutiny and accountability faced by cryptocurrency exchanges.

The repercussions for Binance extend beyond financial penalties. With the resignation of Changpeng Zhao as CEO, the company will undergo a significant leadership change. This transition may impact the exchange’s operations and market position, as Zhao played a pivotal role in establishing Binance as a dominant force in the cryptocurrency market.

Regulatory Scrutiny and Enforcement Actions

Binance’s settlement comes amidst a broader trend of increased regulatory scrutiny and enforcement actions targeting the cryptocurrency industry. The U.S. Securities and Exchange Commission (SEC) filed a civil complaint against Binance and its founder in June, accusing them of evading securities laws. Additionally, the Commodity Futures Trading Commission (CFTC) filed civil charges against Binance in March, alleging failures in implementing an effective anti-money laundering program.

These regulatory actions signal a growing determination to enforce existing regulations within the cryptocurrency market. The involvement of high-profile agencies such as the SEC and CFTC demonstrates the seriousness with which the U.S. government is approaching the regulation of cryptocurrencies. This shift in approach has significant implications for the future of the industry, as compliance requirements and regulatory oversight are likely to increase.

Executive Departures and Industry Impact

In recent months, Binance has experienced a series of executive departures. Mayur Kamat, the company’s global head of product, resigned in September, while Patrick Hillmann, the chief strategy officer, left in July. These departures, coupled with the settlement and regulatory challenges, may contribute to a period of uncertainty for Binance and the wider cryptocurrency market.

The fallout from Binance’s settlement could extend beyond the immediate impact on the exchange itself. The cryptocurrency industry as a whole may face increased skepticism from regulators, investors, and the general public. This could potentially slow the pace of innovation and adoption within the market, as participants navigate heightened regulatory scrutiny and work towards rebuilding trust.

See first source: Fox Business

FAQ

1. What is the significance of Binance’s plea agreement with the U.S. government?

Binance’s plea agreement with the U.S. government marks a significant development in the regulation of the cryptocurrency industry. It brings an end to a long-standing criminal investigation and highlights the increasing regulatory scrutiny and accountability faced by cryptocurrency exchanges.

2. What are the charges that Binance faced as part of the settlement?

Binance faced three criminal charges as part of the settlement: violating U.S. anti-money laundering law, a conspiracy charge, and violating the International Emergency Economic Powers Act. Additionally, Changpeng Zhao, the founder of Binance, will plead guilty to causing a financial institution to violate the Bank Secrecy Act.

3. What penalties does Binance and Changpeng Zhao face as part of the plea agreement?

As part of the plea agreement, Binance will pay a criminal fine of $1.81 billion within 15 months of sentencing and a forfeiture order of $2.51 billion. Changpeng Zhao will pay a fine of $50 million and will resign from any present or future involvement in operating or managing the cryptocurrency exchange.

4. What message does this settlement send to the cryptocurrency industry?

The settlement sends a strong message to the cryptocurrency industry about the need for exchanges to comply with anti-money laundering laws and regulations. It emphasizes the U.S. government’s commitment to enforcing regulations within the cryptocurrency market and highlights the consequences of non-compliance.

5. How will the leadership change at Binance impact the exchange and the cryptocurrency market?

The resignation of Changpeng Zhao as CEO will lead to a significant leadership change at Binance. This transition may impact the exchange’s operations and market position, as Zhao played a pivotal role in establishing Binance as a dominant force in the cryptocurrency market.

6. What is the broader trend of regulatory scrutiny in the cryptocurrency industry mentioned in the article?

The broader trend of regulatory scrutiny in the cryptocurrency industry refers to the increasing regulatory actions and enforcement actions taken by government agencies, such as the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), against cryptocurrency exchanges and companies. These actions reflect a growing determination to enforce existing regulations within the industry.

7. How might Binance’s settlement impact the cryptocurrency industry as a whole?

Binance’s settlement and the broader trend of regulatory scrutiny may lead to increased skepticism from regulators, investors, and the general public towards the cryptocurrency industry. This could potentially slow down innovation and adoption within the market as participants navigate heightened regulatory scrutiny and work to rebuild trust.

8. Are there any other recent developments or departures related to Binance mentioned in the article?

Yes, the article mentions that Binance has experienced a series of executive departures in recent months. Mayur Kamat, the company’s global head of product, resigned in September, and Patrick Hillmann, the chief strategy officer, left in July. These departures, along with the settlement and regulatory challenges, contribute to a period of uncertainty for Binance and the wider cryptocurrency market.

Featured Image Credit: Photo by Vadim Artyukhin; Unsplash – Thank you!

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OpenAI Staff Want Board to Resign Over Sam Altman Firing https://www.smallbiztechnology.com/archive/2023/11/openai-staff-want-board-to-resign-over-sam-altman-firing.html/ Mon, 20 Nov 2023 16:33:25 +0000 https://www.smallbiztechnology.com/?p=64564 OpenAI, one of the leading companies in the field of artificial intelligence (AI), has been rocked by the shock dismissal of its former boss, Sam Altman. The decision has prompted a strong response from OpenAI staff, who have called for the resignation of the company’s board and demanded Altman’s reinstatement. In this article, we will […]

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OpenAI, one of the leading companies in the field of artificial intelligence (AI), has been rocked by the shock dismissal of its former boss, Sam Altman. The decision has prompted a strong response from OpenAI staff, who have called for the resignation of the company’s board and demanded Altman’s reinstatement. In this article, we will delve into the details of this controversy, highlighting the concerns raised by OpenAI employees and the subsequent developments that have unfolded.

The Letter of Dissent

In a letter addressed to the board of OpenAI, staff members expressed their dismay at the dismissal of Sam Altman and questioned the competence of the board itself. They accused the board of undermining the company’s work and demanded Altman’s reinstatement. The letter, which was signed by numerous senior staff members, also highlighted their intention to resign if their demands were not met. Interestingly, the letter revealed that Microsoft had assured OpenAI staff about potential job opportunities if they were interested in joining the company.

A Board Member’s Regret

Ilya Sutskever, OpenAI’s chief scientist and a member of the board, publicly acknowledged his mistake in participating in the board’s actions. In a post on X (formerly Twitter), Sutskever expressed deep regret and emphasized his love for everything that OpenAI had accomplished. He pledged to do everything in his power to reunite the company and rectify the situation.

Altman’s Next Move

Following the initial upheaval, it seemed that Sam Altman might have a chance to reclaim his position at OpenAI. However, it was subsequently announced that he would be joining Microsoft to lead a new advanced AI research team. Altman, clearly undeterred by the turn of events, reassured his followers on X that the mission would continue.

A New Interim Boss

Emmett Shear, the former CEO of video-sharing platform Twitch, has been appointed as OpenAI’s new interim boss. Shear described the opportunity as a “once-in-a-lifetime” chance but criticized the manner in which Altman’s dismissal was handled. He acknowledged that the incident had seriously damaged trust within the company.

Altman’s Influence in AI

Sam Altman played a pivotal role in the launch of OpenAI and has since become one of the most influential figures in the field of generative artificial intelligence. OpenAI is best known for creating the popular ChatGPT bot, which has garnered significant attention and acclaim. Altman’s sudden removal from the company surprised industry observers and triggered a wave of anger among OpenAI employees.

The Fallout and Microsoft’s Involvement

Dan Ives of investment firm Wedbush Securities noted that Microsoft emerged from the situation strengthened, while OpenAI’s handling of the matter was viewed as an embarrassing circus show. He likened Microsoft’s intervention to a strategic move in a high-stakes poker game. It remains to be seen how this collaboration will unfold and how it will impact the future of AI research and development.

Shear’s Concerns about AI

Emmett Shear, despite his techno-optimism as a self-described “techno-optimist,” has expressed concerns about the potential existential threat posed by AI technology. He drew a vivid analogy, likening the situation to someone inventing a way to create significantly more powerful fusion bombs from easily accessible materials. This suggests that Shear recognizes the immense power and potential risks associated with AI.

The Reasons Behind Altman’s Dismissal

The exact reasons for Sam Altman’s dismissal by the board of OpenAI have not been made public. The company’s statement indicated that Altman had not been consistently candid in his communications with the board, hindering their ability to fulfill their responsibilities. However, no specific details were provided regarding the nature of Altman’s alleged lack of transparency.

Seeking Clarity through Investigation

Emmett Shear has committed to hiring an independent investigator to thoroughly examine the entire process surrounding Altman’s dismissal. This move aims to shed light on the events that transpired and provide a clearer understanding of the situation. It remains to be seen whether this investigation will bring resolution and restore trust within OpenAI.

The Future of OpenAI

With the appointment of Emmett Shear as the interim boss, OpenAI is poised to navigate the challenges ahead. Shear’s unique mix of skills, expertise, and relationships is expected to drive the company forward. However, the impact of Altman’s departure and the subsequent demands for board resignations cannot be overlooked. The resolution of these issues will shape the future trajectory of OpenAI.

See first source: BBC

FAQ

1. Why was Sam Altman dismissed from OpenAI?

The exact reasons for Sam Altman’s dismissal from OpenAI have not been publicly disclosed. The company’s statement mentioned concerns about Altman’s communication with the board, suggesting a lack of consistency in transparency.

2. What was the response of OpenAI staff to Altman’s dismissal?

OpenAI staff expressed their dismay at Altman’s dismissal and called for the resignation of the company’s board. They also demanded Altman’s reinstatement, with some senior staff members indicating their intention to resign if their demands were not met.

3. Who is Emmett Shear, and why was he appointed as OpenAI’s new interim boss?

Emmett Shear, the former CEO of Twitch, has been appointed as OpenAI’s new interim boss. He criticized the handling of Altman’s dismissal and acknowledged that it had damaged trust within the company. Shear’s appointment is seen as an attempt to navigate the challenges faced by OpenAI in the aftermath of the controversy.

4. What is Microsoft’s involvement in this situation?

Microsoft’s involvement came to light when it was mentioned in the staff letter that Microsoft had assured OpenAI staff about potential job opportunities if they were interested in joining the company. Sam Altman also announced that he would be joining Microsoft to lead a new advanced AI research team.

5. How influential was Sam Altman in the field of AI?

Sam Altman played a significant role in the launch of OpenAI and became one of the most influential figures in the field of generative artificial intelligence. OpenAI is known for creating ChatGPT, among other AI developments. Altman’s dismissal surprised many and sparked strong reactions from OpenAI employees.

6. What is the significance of the independent investigation mentioned in the article?

Emmett Shear has committed to hiring an independent investigator to examine the events surrounding Sam Altman’s dismissal. This investigation aims to provide clarity and shed light on the situation, potentially resolving the controversy and restoring trust within OpenAI.

7. How has this controversy affected OpenAI’s future?

The controversy has undoubtedly had an impact on OpenAI’s future. The resolution of the issues raised, including Altman’s departure and demands for board resignations, will shape the trajectory of the organization. Emmett Shear’s leadership and the results of the independent investigation will be key factors in determining the company’s direction.

Featured Image Credit: Photo by Jonathan Kemper; Unsplash – Thank you!

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Software Spending Cutbacks by Small Businesses Impact Investors https://www.smallbiztechnology.com/archive/2023/11/software-spending-cutbacks-by-small-businesses-impact-investors.html/ Thu, 16 Nov 2023 18:38:29 +0000 https://www.smallbiztechnology.com/?p=64557 Investor Concerns Over Guidance: Software vendors serving small and medium-sized businesses have been hit hard by investor worries due to unsettling guidance from these companies. Reduced Software Spending: Analysts are noticing a decrease in software expenditure by small local businesses, including restaurants and retailers, in response to weaker consumer trends. Joe Coffee’s Cost-Saving Measures Focus […]

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Investor Concerns Over Guidance: Software vendors serving small and medium-sized businesses have been hit hard by investor worries due to unsettling guidance from these companies.

Reduced Software Spending: Analysts are noticing a decrease in software expenditure by small local businesses, including restaurants and retailers, in response to weaker consumer trends.

Joe Coffee’s Cost-Saving Measures

Focus on Economy: Nick Martin, the co-founder and CEO of Joe Coffee, is scrutinizing every company subscription to cut costs, reflecting broader concerns about the economy.

Joe Coffee’s Background: Founded in Seattle by Nick and his brother Brenden, Joe Coffee aims to help local coffee shops compete with larger chains like Starbucks through mobile orders and automated marketing.

Adjusting to Economic Changes: Despite maintaining stability, Joe Coffee is seeing a downturn in consumer spending, leading to tighter budget management.

Software Vendors’ Warnings to Investors

Trouble for Industry Leaders: Major software providers for small businesses, like HubSpot, Bill Holdings, Paycom, and ZoomInfo, have alerted investors about potential challenges ahead.

Economic Data Indications: These warnings are in line with broader economic data showing the impact of inflation and high interest rates on consumers, with retail sales dropping and the consumer price index increasing.

Wall Street’s Reaction to SMB Software Providers

Tech Stocks Affected: The stocks of companies specializing in software for small businesses have experienced significant declines, with Paycom and others seeing steep drops after announcing reduced growth projections.

Revenue and Profit Forecasts Adjusted: Companies like Bill Holdings have revised their profit and revenue forecasts for 2024, acknowledging the economic difficulties faced by small businesses.

The Importance of Small Business Sector

Economic Contribution: Small businesses are crucial to the U.S. economy, accounting for a significant portion of the GDP and employing a large part of the workforce.

Reflection of Economic State: The performance of companies serving small businesses provides insight into the broader state of the economy, with cutbacks indicating cautious spending behaviors.

Joe Coffee’s Response to Economic Pressures

Strategy for Surviving Economic Downturn: Joe Coffee, leveraging technology to support small coffee shops, focuses on immediate revenue and profit gains for its clients, offering a suite of software and payment solutions.

Reducing Software Expenses: Joe Coffee has significantly cut down on its software subscriptions, evaluating each tool’s necessity for business operations.

Impact on Different Software Companies

Varied Responses Based on Business Models: The impact of economic conditions varies among software companies, depending on their revenue models and reliance on specific industries.

Investor Uncertainty: Investors in the sector are uncertain whether small business software spending has reached its lowest point or if further reductions are expected in the face of a weakening economy.

See first source: CNBC

FAQ

Q1: Why are investors concerned about software vendors serving small businesses?

A1: Investors are worried due to recent guidance from software vendors indicating a pullback in spending by small and medium-sized businesses, particularly in response to weaker consumer trends.

Q2: What is the economic impact on small local businesses like restaurants and retailers?

A2: Small businesses are reducing their software spending as a reaction to economic pressures like inflation and higher interest rates, affecting their operational budgets.

Q3: How is Joe Coffee adapting to the current economic situation?

A3: Joe Coffee, led by co-founders Nick and Brenden Martin, is scrutinizing every subscription to cut costs and has reduced its use of software services like HubSpot and is reconsidering its agreement with payment processor Stripe.

Q4: What changes have software vendors made in their forecasts?

A4: Major software providers such as HubSpot, Bill Holdings, Paycom, and ZoomInfo have alerted investors to potential challenges ahead, with some adjusting their profit and revenue forecasts for 2024.

Q5: How have economic data and retail sales trends affected these businesses?

A5: Economic data showing the ongoing effects of inflation and high interest rates has contributed to a drop in retail sales, underscoring the financial pressures faced by consumers and businesses.

Q6: What is the significance of the small business sector to the U.S. economy?

A6: Small businesses are vital to the U.S. economy, contributing significantly to the GDP and employing a large portion of the American workforce.

Q7: How are different software companies affected by the economic downturn?

A7: The impact on software companies varies based on their revenue models and dependence on specific industries, with some experiencing immediate effects due to their reliance on transaction-based revenues.

Q8: What are investors’ concerns about the future of SMB software spending?

A8: Investors are uncertain whether the reduction in software spending by small businesses has bottomed out or if there is potential for further cuts in response to a deteriorating economic landscape.

Featured Image Credit: Photo by Tim Mossholder; Unsplash – Thank you!

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Foreign Businesses Reduce Investments in China https://www.smallbiztechnology.com/archive/2023/11/foreign-businesses-reduce-investments-in-china.html/ Wed, 15 Nov 2023 19:25:22 +0000 https://www.smallbiztechnology.com/?p=64554 Decreasing Foreign Investment in China Official data reveals a decline in foreign investment in China. The trend shows businesses withdrawing funds faster than investing, with a $11.8 billion deficit recorded in the last quarter. Reasons Behind Investment Withdrawal China’s economic slowdown, lower interest rates, and geopolitical tensions with the US are cited as key reasons. […]

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Decreasing Foreign Investment in China

Official data reveals a decline in foreign investment in China. The trend shows businesses withdrawing funds faster than investing, with a $11.8 billion deficit recorded in the last quarter.

Reasons Behind Investment Withdrawal

China’s economic slowdown, lower interest rates, and geopolitical tensions with the US are cited as key reasons. This has led to doubts about China’s economic prospects.

Anticipation for Xi Jinping and Joe Biden’s Meeting

The upcoming meeting between Chinese leader Xi Jinping and US President Joe Biden is highly anticipated, as businesses seek clarity on the future of China-US relations.

Corporate Responses to Economic Changes

Companies like Oerlikon and Apple are adjusting their strategies. Oerlikon has shifted investments due to China’s economic downturn, while Apple diversified its supply chain.

Shift in Investment Strategies

Businesses are exploring other markets, partly due to China’s contrasting interest rate policies and the ongoing US-China trade tensions.

See first source: BBC

FAQs: Foreign Investment in China

Why are foreign businesses withdrawing investments from China?

The main reasons include China’s slowing economy, low interest rates, and geopolitical tensions with the US.

What impact has the US-China relationship had on investments?

The strained relationship and trade tensions have led businesses to reassess their investment strategies in China.

How are companies like Apple and Oerlikon reacting?

Apple has moved some production to India, while Oerlikon is mitigating effects of China’s economic slowdown on its business.

What is the significance of the meeting between Xi Jinping and Joe Biden?

The meeting is expected to provide clarity on the future of China-US relations and may influence future foreign investment decisions.

Are businesses completely pulling out of China?

While companies are reassessing new investments, many are not fully exiting China due to the market’s size and potential.

Featured Image Credit: Photo by Nuno Alberto; Unsplash – Thank you!

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Target’s Store Closures: A Sign of Growth Opportunities https://www.smallbiztechnology.com/archive/2023/11/targets-store-closures-a-sign-of-growth-opportunities.html/ Mon, 13 Nov 2023 17:16:29 +0000 https://www.smallbiztechnology.com/?p=64543 As the retail landscape continues to evolve, companies must adapt to changing consumer behaviors and market dynamics. Target, one of the leading big-box retailers, recently made headlines with its decision to shutter several stores across the country. This move has sparked discussions about the challenges faced by brick-and-mortar retailers and the strategies they employ to […]

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As the retail landscape continues to evolve, companies must adapt to changing consumer behaviors and market dynamics. Target, one of the leading big-box retailers, recently made headlines with its decision to shutter several stores across the country. This move has sparked discussions about the challenges faced by brick-and-mortar retailers and the strategies they employ to stay competitive in a rapidly changing industry.

The Background: Target’s Store Closures

In recent years, Target has faced a series of setbacks, including high levels of theft and safety risks, which the company cited as the primary reasons behind its store closures. The closure of Target’s store in Harlem, New York City, a location that held significance as the retailer’s first store in Manhattan, marked a turning point for the company. In total, Target closed nine stores across various cities, including New York, Seattle, Portland, Oregon, and San Francisco.

These closures came at a time when sales were stagnating, and the company was grappling with the aftermath of the COVID-19 pandemic. However, Target’s Chief Operating Officer, John Mulligan, emphasized that the closures should not be seen as a sign of the company’s retreat from these markets. Instead, he highlighted the company’s history of opening and closing stores strategically to optimize its presence in different locations.

Evaluating Market Opportunities: Target’s Growth Strategy

In the face of recent challenges, Target remains committed to finding new growth opportunities. Mulligan emphasized that the company sees “lots more opportunity to grow in New York” and other cities, despite the closures. He pointed to the success of Target’s expansion in its hometown of Minneapolis-St. Paul and Chicago as evidence that store closures do not signal the end of the company’s growth trajectory.

Target’s approach to evaluating and closing stores is not unique; it is a routine part of operating a company. Mulligan acknowledged that some locations simply do not work for various reasons. In the case of the recently closed stores, Target determined that they were no longer safe for employees and customers.

Greg Melich, a retail analyst at Evercore ISI, noted that the closures represent a significant challenge for Target. The company must focus on winning back customers and regaining its momentum. While theft and safety concerns may have contributed to the underperformance of these stores, the fundamental problem lies in reestablishing Target’s connection with its customer base.

The Bumpy Ride: Target’s Recent Challenges

Target’s recent struggles are reflected in its stock performance and sales figures. The company’s shares have fallen by approximately 27% this year, significantly trailing behind the performance of the broader market. Target revised its full-year forecast in August, projecting a decline in comparable sales and earnings per share.

Like many other retailers, Target has faced softer sales due to various factors. The stimulus-fueled shopping spree during the pandemic has subsided, leaving consumers with less disposable income. Additionally, inflation has forced shoppers to tighten their budgets, leading to reduced spending on discretionary items. Target also grappled with inventory management issues, backlash over its Pride collection, and losses from theft and organized retail crime.

The Path to Recovery: Target’s Strategies

Target’s CEO, Brian Cornell, acknowledged the challenges the company faces and outlined its strategies to overcome them. He noted that consumers are feeling the pinch of inflation on everyday items such as baby formula and pet food, leading to a decrease in grocery purchases. Cornell anticipates continued caution among consumers as they manage their budgets, affecting their spending patterns in the coming years.

To drive sales during the crucial holiday season, Target plans to focus on affordability and introduce fresh items that inspire customers to make purchases. However, some analysts, such as Michael Baker from D.A. Davidson, anticipate that Target may struggle to meet revenue expectations for the third quarter and face a more challenging holiday season compared to its competitors.

One of the factors contributing to Target’s challenges is the composition of its merchandise. Unlike Walmart, which derives more than half of its annual sales from groceries, Target’s product mix leans heavily towards discretionary items. This reliance on non-essential purchases can make it more challenging to weather economic downturns or periods of budget constraints.

Target’s Store Dilemma: Balancing Urban and Suburban Presence

As Target navigates its way through the current retail landscape, it must make strategic decisions about its store locations. The closure of high-profile stores has raised questions about the company’s commitment to city centers, where rents are typically higher, and foot traffic may be less predictable due to hybrid work models.

The pandemic and demographic shifts have prompted some retailers to exit major cities and traditional malls. Nordstrom, for example, closed its San Francisco flagship store but expanded its off-price banner, Nordstrom Rack, in suburban strip malls. Macy’s has also shifted its focus to locations outside of malls and into suburban strip centers.

Demand for retail real estate has undergone a transformation, with availability in suburban areas becoming tighter than in urban areas. Grocery stores, hailed as the “front-line heroes of the pandemic,” have become desirable neighbors for many retailers. The convenience and necessity of grocery shopping make these stores a reliable source of foot traffic, even during challenging economic times.

Within cities, retailers are making strategic moves, shifting from areas with higher crime rates to neighborhoods with more foot traffic, newer spaces, or lower rent. Target, too, aims to strike a balance between suburban and urban locations. For instance, the company plans to expand its presence in Charlotte, North Carolina, in response to the city’s population growth. Similarly, Target aims to capture business from tourists in New York City by opening more locations.

Adapting to Changing Consumer Behaviors

Target’s store closures and subsequent openings reflect the company’s commitment to adapt to changing consumer behaviors and market conditions. The retail landscape has undergone significant shifts in recent years, driven by technological advancements and evolving consumer preferences.

Target recognizes the importance of its physical stores in supporting its online business. More than 90% of the company’s online orders are fulfilled through its store locations, rather than distant fulfillment centers. This integration of online and offline operations allows Target to provide efficient and convenient services to its customers.

In response to recent closures, Target has opened new stores in various locations across the country. The company aims to strike the right balance between expanding its footprint in suburban areas and maintaining a presence in urban centers. By evaluating market opportunities and adapting its strategies, Target seeks to position itself for growth and continued success.

See first source: CNBC

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Mortgage Rates Plunge: A Promising Shift in the Housing Market https://www.smallbiztechnology.com/archive/2023/11/mortgage-rates-plunge-a-promising-shift-in-the-housing-market.html/ Wed, 08 Nov 2023 17:52:43 +0000 https://www.smallbiztechnology.com/?p=64526 Mortgage demand increased after stagnating for a month due to the unexpectedly large one-week drop in mortgage rates in over a year. Potential homebuyers and homeowners hoping to refinance their loans can take heart from this new development. This article will explore what caused the recent drop in mortgage rates, how it has affected the […]

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Mortgage demand increased after stagnating for a month due to the unexpectedly large one-week drop in mortgage rates in over a year. Potential homebuyers and homeowners hoping to refinance their loans can take heart from this new development. This article will explore what caused the recent drop in mortgage rates, how it has affected the number of mortgage applications, and what effect it has had on the current housing market.

The Fall in Home Loan Rates

30-year fixed-rate conforming loan average contract interest rate dropped to 7.61% last week from 7.86% the week before. Several factors combined to cause this dramatic decline. To begin, the downward pressure on interest rates can be traced back to the U.S. Treasury’s issuance update. The slowing of the job market and the Federal Reserve’s dovish tone in their November FOMC statement both played a role in the decline. Joel Kan, the Vice President and Deputy Chief Economist at the Mortgage Bankers Association, highlights these factors as key drivers of last week’s rate decline.

Mortgage Application Impact

Total mortgage application volume increased by 2.5% from the previous week as a result of the decline in mortgage rates. Refinancing applications and mortgage applications for home purchases are the primary causes of this surge in demand.

Requests for New Refinancings

Mortgage refinancing applications rose by 2% week-over-week. However, these figures were still 7% lower than the corresponding week a year ago, even after the recent decrease in rates. This is because current mortgage rates are comparable to those seen a year ago. As a result, most people who could have benefited from the historically low interest rates offered for mortgage refinancing two years ago have already done so. Since most current mortgage rates are under 4%, very few homeowners are likely to consider a refinance at this time.

Mortgage Loan Application

Applications for home purchase mortgages increased by 3% week over week, which is good news. However, these numbers were still 20% lower than the same week a year ago. Even though falling interest rates are helpful, they are not yet low enough to prevent home price increases. The persistent shortage of available homes on the market is primarily to blame for the market’s upward trend in home prices.

Where Things Stand in the Housing Market at Present

Mortgage rates may be down, but the housing market still faces obstacles due to a lack of available homes. As a result of the supply shortage, housing prices have been steadily rising, making it more challenging for first-time buyers to enter the market. Price increases can be attributed to the competitive environment brought about by the combination of high demand and low supply.

Future Prospects

There are fewer economic events or reports scheduled for release next week that could affect mortgage rates, despite the fact that they began the week slightly higher. Recent factors that have contributed to the sharp decline in interest rates include the Federal Reserve’s decision to leave interest rates unchanged and a weaker-than-anticipated monthly employment report.

Experts continue to be cautiously optimistic about the future of the housing market despite the difficulties brought on by the shortage of available homes. It is anticipated that the market will reach a more balanced state as more inventory becomes available and as demand for housing stabilizes. However, it is essential to keep an eye on how mortgage rates change over the next few months, as they play a significant role in determining whether or not purchasing a home is financially feasible.

See first source: CNBC

FAQ

Q1: What caused the recent drop in mortgage rates?

  • The recent drop in mortgage rates can be attributed to several factors, including the U.S. Treasury’s issuance update, a slowing job market, and the Federal Reserve’s dovish tone in their November FOMC statement. These factors collectively contributed to the decline in interest rates.

Q2: How has the drop in mortgage rates affected mortgage applications?

  • The drop in mortgage rates has led to an increase in total mortgage application volume by 2.5% from the previous week. Both refinancing applications and mortgage applications for home purchases have seen a surge in demand.

Q3: What is the impact on requests for new refinancings?

  • Mortgage refinancing applications increased by 2% week-over-week. However, these figures are still 7% lower than the same week a year ago, as current mortgage rates are comparable to those seen a year ago, leading fewer homeowners to consider refinancing.

Q4: How have mortgage loan applications for home purchases been affected?

  • Applications for home purchase mortgages increased by 3% week over week. However, they are still 20% lower than the same week a year ago. Despite falling interest rates, rising home prices and a shortage of available homes continue to impact the market.

Q5: What are the current challenges in the housing market despite lower mortgage rates?

  • The housing market still faces challenges due to a lack of available homes. Rising home prices and a competitive environment make it difficult for first-time buyers to enter the market. These challenges are primarily driven by the combination of high demand and low supply.

Q6: What are the future prospects for the housing market?

  • Experts are cautiously optimistic about the future of the housing market. It is anticipated that the market will reach a more balanced state as more inventory becomes available and as demand stabilizes. Monitoring how mortgage rates change in the coming months will play a significant role in determining the feasibility of home purchases.

Featured Image Credit: Photo by Towfiqu barbhuiya; Unsplash – Thank you!

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WeWork Bankruptcy: Once A Giant, Now A Whisper https://www.smallbiztechnology.com/archive/2023/11/wework-bankruptcy-once-a-giant-now-a-whisper.html/ Tue, 07 Nov 2023 19:02:52 +0000 https://www.smallbiztechnology.com/?p=64522 In recent years, WeWork, the once-prominent office-sharing company, has experienced a stunning downfall, culminating in its filing for Chapter 11 bankruptcy protection. This article delves into the events leading up to WeWork’s bankruptcy, exploring its valuation, failed attempts at going public, and the impact of the COVID-19 pandemic on its operations. We will also examine […]

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In recent years, WeWork, the once-prominent office-sharing company, has experienced a stunning downfall, culminating in its filing for Chapter 11 bankruptcy protection. This article delves into the events leading up to WeWork’s bankruptcy, exploring its valuation, failed attempts at going public, and the impact of the COVID-19 pandemic on its operations. We will also examine the implications of this corporate collapse and the future prospects for WeWork.

The Rise and Fall of WeWork

WeWork emerged as a major player in the office-sharing industry, captivating investors and reaching a valuation of $47 billion in 2019. However, its journey towards bankruptcy can be traced back to its failed attempt to go public five years ago. Despite its initial success, the company faced numerous challenges, including the sudden termination of leases by clients and the economic slump triggered by the COVID-19 pandemic.

WeWork’s Valuation and Failed IPO

WeWork’s staggering valuation of $47 billion in 2019 made headlines and attracted attention from industry experts and investors alike. Led by Masayoshi Son’s SoftBank, the company seemed destined for success. However, its ambitions to go public were thwarted, causing significant setbacks.

The COVID-19 Pandemic’s Impact

The onset of the COVID-19 pandemic proved to be a turning point for WeWork. As companies faced economic uncertainties, many opted to terminate their leases, dealing a severe blow to WeWork’s revenue streams. This mass exodus of clients further exacerbated the company’s financial troubles.

WeWork’s Debt and Restructuring Efforts

WeWork’s financial struggles became apparent when it disclosed its total debts of $18.65 billion against total assets of $15.06 billion. To address its financial woes, WeWork entered into agreements with the majority of its secured note holders and filed for Chapter 11 bankruptcy protection. This filing is limited to WeWork’s locations in the U.S. and Canada, as specified in their press release.

The Road to Recovery

WeWork’s CEO, David Tolley, expressed gratitude for the support of the company’s financial stakeholders as they work towards strengthening its capital structure. Tolley emphasized WeWork’s commitment to investing in its products, services, and employees to support its community. Despite the challenges, WeWork aims to rebuild and regain its position in the office-sharing market.

Implications of WeWork’s Bankruptcy

WeWork’s bankruptcy filing has significant implications for its stakeholders, employees, and the office-sharing industry as a whole. Creditors will play a crucial role in determining the company’s future, while employees may face uncertainties regarding their jobs and financial stability. Additionally, the bankruptcy of such a prominent player in the industry sends shockwaves throughout the office-sharing market, raising questions about its long-term viability.

Lessons Learned and Future Prospects

WeWork’s downfall offers important lessons for both entrepreneurs and investors. The company’s rapid rise and subsequent collapse serve as a cautionary tale about the dangers of overvaluation and the importance of sustainable business models. Moving forward, the office-sharing industry may undergo significant transformations, with a greater focus on adaptability and resilience.

See first source: CNBC

FAQ

Q1: What led to WeWork’s bankruptcy filing?

  • WeWork’s bankruptcy filing can be attributed to a combination of factors, including its failed attempt to go public, the termination of leases by clients, and the impact of the COVID-19 pandemic on its revenue streams.

Q2: What was WeWork’s valuation at its peak, and what contributed to its initial success?

  • At its peak in 2019, WeWork was valued at $47 billion. Its initial success was driven by significant investments, with SoftBank being a major investor. The company’s flexible office space model also attracted clients looking for shared workspace solutions.

Q3: How did the COVID-19 pandemic impact WeWork’s operations?

  • The pandemic led to economic uncertainties, causing many companies to terminate their leases with WeWork. This mass exodus of clients significantly affected WeWork’s revenue and financial stability.

Q4: What were WeWork’s total debts and assets at the time of its bankruptcy filing?

  • WeWork disclosed total debts of $18.65 billion against total assets of $15.06 billion at the time of its bankruptcy filing.

Q5: What are the implications of WeWork’s bankruptcy for its stakeholders and the office-sharing industry?

  • WeWork’s bankruptcy has significant implications for creditors, employees, and the office-sharing industry. Creditors will play a crucial role in determining the company’s future, while employees may face uncertainties about their jobs and financial stability. The bankruptcy also raises questions about the long-term viability of the office-sharing industry.

Q6: What lessons can be learned from WeWork’s rise and fall?

  • WeWork’s rapid rise and subsequent collapse serve as a cautionary tale about the dangers of overvaluation and the importance of sustainable business models. The experience highlights the need for adaptability and resilience in the business world.

Featured Image Credit: Photo by Melinda Gimpel; Unsplash – Thank you!

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Elon Musk’s Bold Move: Tesla’s New Advertising Strategy https://www.smallbiztechnology.com/archive/2023/11/elon-musks-bold-move-teslas-new-advertising-strategy.html/ Mon, 06 Nov 2023 19:30:31 +0000 https://www.smallbiztechnology.com/?p=64518 In a surprising announcement earlier this year, Elon Musk, the visionary CEO of Tesla, revealed that the company would be embarking on a new advertising campaign. This marked a significant departure from Tesla’s long-standing strategy of relying primarily on word-of-mouth and the larger-than-life persona of Musk himself to promote their electric vehicles. With this bold […]

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In a surprising announcement earlier this year, Elon Musk, the visionary CEO of Tesla, revealed that the company would be embarking on a new advertising campaign. This marked a significant departure from Tesla’s long-standing strategy of relying primarily on word-of-mouth and the larger-than-life persona of Musk himself to promote their electric vehicles. With this bold move, Tesla aims to amplify its brand message and reach a wider audience. In this article, we will delve into the details of Tesla’s new advertising strategy, explore the rationale behind this change, and evaluate its potential effectiveness.

Tesla’s Previous Approach: An Unconventional Success

Tesla’s rise to prominence in the world of electric vehicles has been nothing short of remarkable. Since its inception 20 years ago, the company has disrupted the automotive industry and captured the imagination of consumers worldwide. Unlike traditional car manufacturers, Tesla has relied heavily on the enthusiasm and loyalty of its customers, who have become unofficial brand ambassadors. Additionally, the charismatic presence of Elon Musk himself has played a crucial role in generating widespread attention and interest in Tesla’s vehicles.

The Decision to Advertise: A Calculated Risk

Elon Musk’s decision to venture into advertising was not taken lightly. During a shareholders meeting, he expressed his willingness to explore this new avenue, acknowledging that it was an experiment rather than a fully formed strategy. Tal Jacobson, CEO at advertising technology company Perion Network, recognized that Tesla’s advertising approach would likely differ from that of other companies, reflecting the brand’s disruptive technology and unique personality. Jacobson also commended Musk’s ability to leverage media to amplify Tesla’s brand, describing it as an art form.

A Shift in Budget Allocation

Up until now, Tesla has allocated only a fraction of its budget to advertising compared to other major car manufacturers. In 2022, Tesla spent a mere $151,947 on advertising in the United States, while Ford, Toyota, and General Motors invested significantly larger sums of $370 million, $1.1 billion, and $1.35 billion, respectively. This low advertising expenditure is a testament to Tesla’s reliance on alternative marketing methods and the organic growth of its brand.

Expanding Advertising Channels: From Google Ads to Airport Displays

To kickstart its advertising campaign, Tesla initially experimented with a few Google ads. These digital advertisements primarily emphasized the affordability of Tesla vehicles, tax incentives available to buyers, and the high safety ratings of their models. Gradually, Tesla expanded its advertising efforts, developing around 300 different ads to reach a wider audience.

In addition to online advertising, Tesla has also ventured into offline channels. One notable example is the installation of an advertisement featuring the Tesla Model Y at Haneda Airport in Tokyo, Japan. This wall-length ad has caught the attention of travelers and locals alike, sparking excitement and curiosity about Tesla’s offerings. The effectiveness of these airport displays in capturing the attention of potential customers remains to be seen.

Facing Increasing Competition: Adapting to the EV Landscape

Tesla’s decision to ramp up its advertising efforts is driven, in part, by the growing competition in the electric vehicle market. As more car manufacturers shift their focus towards EV production, Tesla recognizes the need to maintain its market dominance and attract new customers. By adopting a more proactive approach to advertising, Tesla aims to differentiate itself from its competitors and showcase its unique value proposition.

The Power of Creative and Disruptive Advertising

One of the key expectations surrounding Tesla’s advertising campaign is the creativity and disruptive nature of the advertisements. Tesla has never been a company to follow conventional marketing strategies, and it is unlikely to start now. Elon Musk’s visionary mindset and ability to think outside the box have been instrumental in Tesla’s success thus far. As such, the advertising content is expected to reflect Tesla’s innovation, cutting-edge technology, and the brand’s overall personality.

Evaluating the Potential Impact

While it is still early days for Tesla’s foray into advertising, industry experts and enthusiasts eagerly anticipate the impact it will have on the brand’s growth and reach. By leveraging advertising channels, Tesla has the potential to reach a wider audience, including those who may not have been previously exposed to the brand. This increased visibility may translate into a larger customer base and further establish Tesla as a dominant player in the electric vehicle market.

See first source: Yahoo News

FAQ

Q1: Why is Tesla starting an advertising campaign?

  • Tesla is launching an advertising campaign to amplify its brand message and reach a wider audience, marking a departure from its previous reliance on word-of-mouth and Elon Musk’s persona.

Q2: How successful has Tesla been without traditional advertising?

  • Tesla has been highly successful without traditional advertising by relying on customer enthusiasm and the charismatic presence of Elon Musk to generate attention and interest in its electric vehicles.

Q3: Why did Elon Musk decide to venture into advertising?

  • Elon Musk’s decision to explore advertising was an experiment to complement Tesla’s marketing efforts and leverage media to amplify the brand’s message.

Q4: How does Tesla’s advertising budget compare to other car manufacturers?

  • Tesla has historically allocated a much smaller budget for advertising compared to major car manufacturers, spending only $151,947 in the United States in 2022, while competitors like Ford, Toyota, and General Motors invested significantly larger sums.

Q5: What advertising channels is Tesla using for its campaign?

  • Tesla initially started with digital advertising on Google, emphasizing vehicle affordability, tax incentives, and safety ratings. It has also ventured into offline channels, such as airport displays.

Q6: Why is Tesla increasing its advertising efforts now?

  • Tesla is increasing its advertising efforts to remain competitive in the growing electric vehicle market, differentiate itself from competitors, and showcase its unique value proposition.

Q7: What can we expect from Tesla’s advertising content?

  • Tesla’s advertising content is expected to be creative and disruptive, reflecting the company’s innovative and visionary approach, cutting-edge technology, and unique personality.

Q8: What impact is Tesla hoping to achieve with its advertising campaign?

  • Tesla aims to reach a wider audience, potentially expanding its customer base and solidifying its position as a dominant player in the electric vehicle market through increased visibility and brand recognition.

Featured Image Credit: Photo by Charlie Deets; Unsplash – Thank you!

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Fed Proposes Slashing Debit Card Transaction Fees https://www.smallbiztechnology.com/archive/2023/10/fed-proposes-slashing-debit-card-transaction-fees.html/ Wed, 25 Oct 2023 18:08:26 +0000 https://www.smallbiztechnology.com/?p=64477 The US Federal Reserve is set to propose significant changes to the fees that banks can charge merchants for processing debit card transactions. The proposed cuts, if approved, would result in a reduction of nearly a third in the amount of fees banks can charge. This move has set the stage for a battle between […]

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The US Federal Reserve is set to propose significant changes to the fees that banks can charge merchants for processing debit card transactions. The proposed cuts, if approved, would result in a reduction of nearly a third in the amount of fees banks can charge. This move has set the stage for a battle between the banking and retail industries.

The Proposed Changes

The Federal Reserve’s proposal, which is scheduled to be voted on by the board, intends to lower the current cap on debit card transaction fees from 21 cents per transaction to 14.4 cents per transaction. This reduction is based on the data received since the cap was first established in 2011, which has shown that transaction processing costs have decreased significantly.

In addition to the reduction in transaction fees, the proposal also suggests a slight decrease in the additional fee that banks can charge from 0.05% of the transaction cost to 0.04%. However, the Fed also proposes an expansion of the supplemental fee that banks can charge to cover fraud prevention services from 1 cent per transaction to 1.3 cents per transaction, citing a slight increase in fraud prevention costs.

Impact on Transaction Fees

If the proposed changes are implemented, the average fee on a $50 transaction would be reduced to 17.7 cents, down from the current fee of 24.5 cents. This reduction in fees could have significant implications for both banks and merchants.

Lobbying Battle and Potential Legal Challenges

The substantial reduction in transaction fees, which generated $31.59 billion for lenders in 2021, is expected to spark intense lobbying efforts from both the banking and retail industries. Retailers have long complained that the existing cap on transaction fees is set too high. They argue that the savings from the 2011 cap have not been passed on to consumers, and they are hopeful that the proposed changes will rectify this issue.

On the other hand, major bank trade groups have expressed skepticism about the claims made by retailers, stating that future savings may not necessarily be passed on to consumers. These groups have also warned that they may challenge the proposed changes in court, potentially leading to legal battles.

The History of Debit Card Transaction Fees

The cap on debit card transaction fees, also known as “swipe fees,” was established as part of the 2010 Dodd-Frank financial reform law. This legislation directed the Federal Reserve to set a limit that is “reasonable and proportional” to the actual costs of processing transactions. However, this is the first time the Fed has attempted to adjust the cap since it was first established in 2011.

See first source: Reuters

FAQ

1. What are the proposed changes to debit card transaction fees by the US Federal Reserve?

The Federal Reserve is proposing a reduction in the cap on debit card transaction fees from the current 21 cents per transaction to 14.4 cents per transaction. Additionally, there is a slight decrease in the additional fee that banks can charge from 0.05% to 0.04%, and an expansion of the supplemental fee for fraud prevention services from 1 cent to 1.3 cents per transaction.

2. Why is the Federal Reserve proposing these changes?

The proposal is based on data showing that transaction processing costs have significantly decreased since the cap was first established in 2011. The Federal Reserve is seeking to adjust the cap to reflect these changes.

3. How will these proposed changes impact transaction fees for consumers?

If implemented, the average fee on a $50 transaction would be reduced to 17.7 cents, down from the current fee of 24.5 cents. This reduction in fees could have significant implications for both banks and merchants.

4. What is the potential outcome of these proposed changes in terms of lobbying and legal challenges?

The substantial reduction in transaction fees is expected to lead to intense lobbying efforts from both the banking and retail industries. Retailers have long complained that the existing cap is set too high, while major bank trade groups have expressed skepticism and may challenge the proposed changes in court, potentially leading to legal battles.

5. What is the history of debit card transaction fees, and how were they established?

The cap on debit card transaction fees, also known as “swipe fees,” was established as part of the 2010 Dodd-Frank financial reform law. This legislation directed the Federal Reserve to set a limit that is “reasonable and proportional” to the actual costs of processing transactions. However, this is the first time the Fed has attempted to adjust the cap since it was first established in 2011.

Featured Image Credit: Avery Evans; Unsplash – Thank you!

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Coca-Cola’s Future Looking Promising https://www.smallbiztechnology.com/archive/2023/10/coca-colas-future-looking-promising.html/ Tue, 24 Oct 2023 17:01:41 +0000 https://www.smallbiztechnology.com/?p=64473 Coca-Cola has reported quarterly earnings and revenue that exceed analyst expectations as its iconic soda, Simply juice, and other beverages continue to gain popularity among consumers. Coca-Cola’s financial outlook is bright because customers are still buying the product despite price increases. The company has upgraded its forecast for the entire year, suggesting continued success in […]

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Coca-Cola has reported quarterly earnings and revenue that exceed analyst expectations as its iconic soda, Simply juice, and other beverages continue to gain popularity among consumers. Coca-Cola’s financial outlook is bright because customers are still buying the product despite price increases. The company has upgraded its forecast for the entire year, suggesting continued success in the coming weeks and months.

The Q3 Results Have Been Better Than Anticipated

Coca-Cola beat expectations with its adjusted earnings per share of 74 cents. Adjusted sales for the year came in at $11.91 billion, well above the $11.44 billion projections. The success of the business is due to both strategic pricing and high consumer demand.

Up from $2.83 billion, or 65 cents per share in the third quarter of 2016, Coca-Cola reported $3.09 billion, or 71 cents per share in net income attributable to shareholders. Earnings per share were 74 cents, or what would have been the case if the company had not incurred transaction gains, restructuring costs, and other items. Revenue was up 8% to $11.91 billion after adjustments. Even more impressive was the 11% increase in organic revenue, which does not include the results of any mergers or sales.

Consumer Reaction to Pricing Strategies

Coca-Cola has increased prices over the past two years due to rising costs of raw materials. But in July, the company said it would hold off on additional price increases in the US and EU for the rest of the year. Customers have remained faithful to the brand despite the price hikes. Coca-Cola’s prices increased by 9% in the third quarter over the same period last year.

Strong consumer demand was reflected in a 2% increase in the company’s unit case volume in the quarter, before accounting for price and currency fluctuations. Coca-Cola has seen a slight decrease in demand, but its main rival, PepsiCo, has seen much bigger drops. Coca-Cola’s overall volume in North America stayed the same, but both Coke Zero Sugar and Fairlife dairy drinks saw growth in popularity. The volume of beverages sold by Pepsi in North America fell by 6% in the third quarter.

At-Home and Abroad Purchasing Habits

The non-retail segment of Coca-Cola’s business has expanded at a faster rate than the retail segment. CEO James Quincey claims that consumers are more likely to opt for the store brand when grocery shopping than when dining at a restaurant, theme park, or sporting event. Coca-Cola’s robust U.S. business and revenue can, in part, be attributed to this divide in consumer preferences.

Consumers in Europe have been cutting back on spending more than their American counterparts. Sales of Coca-Cola in Europe also took a hit as a result of the scorching summer weather. Meanwhile, the uneven pandemic recovery has hampered the company’s sales in China. Coca-Cola still anticipates a fruitful Lunar New Year in 2024, despite these setbacks.

Expansion of the Beverage Industry

Each of Coca-Cola’s beverage brands has seen volume increases. The company saw a 2% increase in volume across its sparkling soft drinks and juice, dairy, and plant-based beverage segments. Additionally, the water, sports, coffee, and tea divisions all saw volume increases of 1%. Consumers’ insatiable thirst for Coca-Cola’s many beverages is driving this expansion.

Improved Predictions for the Entire Year

Coca-Cola has improved its outlook for the entire year as a result of its strong performance in the third quarter. The company has raised its forecast for comparable earnings per share growth from 5% to 6% to 7% to 8%. Coca-Cola has also revised its forecast for organic revenue, now expecting growth of 10% to 11% rather than the previous range of 8% to 9%. The company’s financial performance is expected to improve in the future as a result of these optimistic forecasts.

Coca-Cola forecasts that currency fluctuations will be a mid-single digit headwind for the company in 2024. When it reports earnings for the fourth quarter early next year, the company plans to reveal the remainder of its 2024 outlook. These forecasts demonstrate Coca-Cola’s dedication to growth and its assurance that it can meet any challenges head-on.

See first source: CNBC

FAQ

Q1: What were Coca-Cola’s Q3 earnings and revenue like?

A1: Coca-Cola exceeded expectations with adjusted earnings per share of 74 cents and adjusted sales of $11.91 billion, surpassing projections.

Q2: What contributed to Coca-Cola’s success in Q3?

A2: The company’s success can be attributed to strategic pricing and high consumer demand for its beverages.

Q3: How did consumers react to Coca-Cola’s price increases?

A3: Despite price hikes of 9% in the third quarter, consumers remained loyal to Coca-Cola, reflecting strong demand for its products.

Q4: How did Coca-Cola’s volume compare to its rival PepsiCo?

A4: While Coca-Cola’s volume in North America remained stable, PepsiCo saw a 6% decline in beverage sales in the same region.

Q5: What segments of Coca-Cola’s business have seen growth?

A5: Both at-home and abroad, Coca-Cola’s beverage brands have experienced volume increases across various segments, including sparkling soft drinks, juices, dairy, and plant-based beverages.

Q6: What is Coca-Cola’s revised outlook for the entire year?

A6: Coca-Cola has raised its forecast for comparable earnings per share growth to 7% to 8% and organic revenue growth to 10% to 11%, demonstrating confidence in its future financial performance.

Q7: What challenges does Coca-Cola anticipate in 2024?

A7: Coca-Cola expects currency fluctuations to be a mid-single digit headwind in 2024 but remains committed to growth and overcoming challenges.

Featured Image Credit: Pawel Czerwinsk; Unsplash – Thank you!

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Bitcoin Hits New Highs https://www.smallbiztechnology.com/archive/2023/10/bitcoin-hits-new-highs.html/ Mon, 23 Oct 2023 18:46:35 +0000 https://www.smallbiztechnology.com/?p=64470 Bitcoin, the world’s largest cryptocurrency, has surged to a three-month high, reaching $31,087 and sparking investor enthusiasm about the possibility of a spot bitcoin exchange-traded fund (ETF). This surge in Bitcoin’s value has also had a positive impact on cryptocurrency and blockchain-related companies like Coinbase Global and Marathon Digital Holdings, with their shares rising 6.5% […]

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Bitcoin, the world’s largest cryptocurrency, has surged to a three-month high, reaching $31,087 and sparking investor enthusiasm about the possibility of a spot bitcoin exchange-traded fund (ETF). This surge in Bitcoin’s value has also had a positive impact on cryptocurrency and blockchain-related companies like Coinbase Global and Marathon Digital Holdings, with their shares rising 6.5% and 11.9% respectively.

The Rise of Bitcoin

Bitcoin’s recent increase in value represents a 17.5% rise from its year’s low of $26,533 on October 11. This surge is driven by growing investor confidence in the imminent approval of BTC spot ETFs, which has generated significant momentum towards Bitcoin. The anticipation of a spot bitcoin ETF has also been fueled by an erroneous news report about BlackRock’s application for such an ETF. While the U.S. Securities and Exchange Commission is still reviewing the proposal, a decision is expected by next year at the latest.

Bitcoin and the Broader Market

Bitcoin’s rise comes at a time when concerns are mounting about the risk of Israel’s conflict with Hamas escalating into a wider regional conflict. These concerns have had an impact on the broader markets, with the yield on 10-year U.S. Treasuries reaching as high as 5.021%. This rise in yields is part of a relentless sell-off in government bond markets, highlighting the potential impact of geopolitical events on financial markets.

The Ethereum Connection

Ether, the coin linked to the Ethereum blockchain network, also experienced a rise in value, increasing by 1.57% to reach $1,603. While Bitcoin’s surge is grabbing headlines, it’s important to note that other cryptocurrencies like Ether are also experiencing positive trends in the market.

The Impact on Crypto Stocks

The rise of Bitcoin has had a significant impact on crypto-related stocks. Companies such as Coinbase Global and Marathon Digital Holdings have seen their shares surge as a result of Bitcoin’s upward momentum. This positive correlation between Bitcoin’s value and the performance of crypto stocks indicates the growing influence of cryptocurrencies on traditional financial markets.

The Future of Bitcoin and Cryptocurrencies

The recent surge in Bitcoin’s value and the anticipation of a spot bitcoin ETF have sparked renewed interest in the future of cryptocurrencies. As more institutional investors and mainstream financial institutions embrace cryptocurrencies, the market is likely to experience continued growth and stability. However, it’s important to note that the regulatory landscape surrounding cryptocurrencies is still evolving, and investors should exercise caution and conduct thorough research before entering the market.

See first source: Reuters

FAQ

Q1: What is the recent price of Bitcoin?

A1: Bitcoin recently surged to a three-month high, reaching $31,087.

Q2: What impact has this surge had on cryptocurrency-related companies?

A2: The surge in Bitcoin’s value has positively affected companies like Coinbase Global and Marathon Digital Holdings, with their shares rising by 6.5% and 11.9%, respectively.

Q3: How much has Bitcoin’s value increased from its recent low?

A3: Bitcoin’s recent increase represents a 17.5% rise from its low of $26,533 on October 11.

Q4: What is driving Bitcoin’s recent surge?

A4: Growing investor confidence in the imminent approval of BTC spot ETFs is a significant driver of Bitcoin’s surge. There was also some anticipation regarding BlackRock’s application for a spot bitcoin ETF.

Q5: When can we expect a decision on the BTC spot ETF?

A5: The U.S. Securities and Exchange Commission is still reviewing the proposal, but a decision is expected by next year at the latest.

Q6: How is the broader market affected by Bitcoin’s rise?

A6: Concerns about the risk of Israel’s conflict with Hamas escalating into a wider regional conflict have had an impact on the broader markets, with the yield on 10-year U.S. Treasuries reaching as high as 5.021%.

Q7: How has Ether (ETH) performed amidst Bitcoin’s surge?

A7: Ether (ETH), linked to the Ethereum blockchain, also saw a positive trend, rising by 1.57% to reach $1,603.

Q8: How are cryptocurrency-related stocks influenced by Bitcoin’s rise?

A8: The rise of Bitcoin has significantly impacted crypto-related stocks, with companies like Coinbase Global and Marathon Digital Holdings experiencing surges in their shares. This correlation underscores the growing influence of cryptocurrencies on traditional financial markets.

Q9: What does the future hold for Bitcoin and cryptocurrencies?

A9: The recent surge in Bitcoin’s value and the anticipation of a spot bitcoin ETF have renewed interest in cryptocurrencies. As more institutional investors and mainstream financial institutions embrace cryptocurrencies, the market is likely to experience continued growth and stability. However, it’s essential to consider that the regulatory landscape surrounding cryptocurrencies is still evolving, and investors should exercise caution and conduct thorough research before entering the market.

Featured Image Credit: Jievani Weerasinghe; Unsplash – Thank you!

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Shein Exposed As It Preps for IPO https://www.smallbiztechnology.com/archive/2023/10/shein-exposed-as-it-preps-for-ipo.html/ Fri, 20 Oct 2023 16:54:23 +0000 https://www.smallbiztechnology.com/?p=64466 Shein, the fast-fashion giant, has been making waves in the industry with its fashion-forward designs, vast assortment, and affordable prices. With a reported valuation of $66 billion, Shein has set its sights on going public in the U.S., aiming to solidify its position as a global powerhouse. However, the company faces several hurdles before it […]

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Shein, the fast-fashion giant, has been making waves in the industry with its fashion-forward designs, vast assortment, and affordable prices. With a reported valuation of $66 billion, Shein has set its sights on going public in the U.S., aiming to solidify its position as a global powerhouse. However, the company faces several hurdles before it can achieve its goal. This article explores the challenges Shein must overcome and the steps it’s taking to address them, as well as the potential impact on its path to an initial public offering (IPO).

Shein’s Rise and Ambitions

During the Covid-19 pandemic, Shein experienced exponential growth as consumers worldwide embraced its trendy offerings. The company’s meteoric rise has fueled its ambition to transform from a $5 T-shirt company into a retail giant capable of competing with established industry players. To achieve this, Shein has been rumored to be eyeing a public offering as its ultimate goal.

Challenges: Ties to China and Allegations of Forced Labor

However, Shein’s ties to China have become a significant obstacle in its path to an IPO. The company has been facing mounting allegations of using forced labor in its supply chain, violating labor laws, harming the environment, and stealing designs from independent artists. These issues have caught the attention of U.S. regulators and Congress, who are scrutinizing businesses founded in China more closely.

Addressing the Allegations: Steps Taken by Shein

To address these concerns and build trust with U.S. regulators and Congress, Shein has taken steps to demonstrate its commitment to addressing the allegations. The company is under investigation by the House Select Committee on the Chinese Communist Party, and it faces increasing pressure from lawmakers. Shein has been cooperating with the investigation, emphasizing its compliance with local laws and stating its willingness to provide any requested information.

Forced Labor and Supply Chain Transparency

One of the main allegations against Shein is the use of forced labor in its supply chain, particularly in China’s Xinjiang region. Xinjiang has been a subject of controversy due to reports of human rights abuses against the Uyghur ethnic group. Shein has been accused of sourcing materials, including cotton, from this region.

The House Select Committee on the Chinese Communist Party has expressed concerns that Uyghur forced labor may be present in Shein’s supply chain, and that the company’s direct shipment model allows products to bypass rigorous customs scrutiny. Shein has responded by conducting regular and unannounced audits of its manufacturing facilities, both internally and with third-party firms, to ensure compliance with labor standards and to detect any violations.

The Role of Audits and Oritain

Shein’s audits aim to identify and address labor violations, including forced labor and child labor. In 2022, 11% of audits revealed “zero tolerance violations,” resulting in the termination of 28 suppliers. However, these audits cover only a fraction of Shein’s extensive supply chain. While the audited contractors represent a significant portion of Shein-brand products, they do not provide a comprehensive view of the entire supply chain.

To address concerns about cotton sourcing from Xinjiang, Shein has partnered with Oritain, a third-party supply chain firm specializing in tracing the origin of cotton fibers. Oritain’s tests have confirmed that some of Shein’s raw materials contain cotton from unapproved regions, including Xinjiang. Shein has committed to no longer using Chinese cotton in its production, and it aims to reduce the positive test rate for unapproved regions to as close to zero as possible.

Shein’s Move to Singapore and Chinese Ties

Shein has sought to distance itself from its Chinese origins by moving its headquarters to Singapore. The company registered its headquarters in Singapore in 2019 and has based itself there since 2021. By positioning itself as a Singapore-based company, Shein aims to reduce sensitivity in the U.S. market and potentially alleviate some regulatory requirements imposed by Chinese authorities.

However, critics argue that Shein’s supply chain is still heavily reliant on China, and its move to Singapore does not fully address concerns about its ties to the Chinese government. Some lawmakers express skepticism that being based in Singapore ensures data privacy and protection from Chinese regulations. They believe that as long as Shein’s supply chain depends on China-based suppliers, the company remains vulnerable to the influence of the Chinese government.

Copyright Infringement Allegations

In addition to forced labor concerns, Shein has faced numerous copyright infringement lawsuits. Designers have accused the company of stealing their designs and incorporating them into its products without permission. Shein maintains a “zero tolerance policy” for copyright infringement and claims to take disciplinary action against designers and manufacturers involved. The company also employs image-recognition technology and manual reviews to identify potential cases of infringement.

Sustainability Concerns and Environmental Impact

Shein’s fast-fashion model raises sustainability concerns, as its products are often associated with short usage cycles and high waste generation. Critics argue that the company’s focus on affordability and trendy designs may discourage consumers from considering the environmental impact of their purchases. However, the extent to which sustainability concerns affect Shein’s sales remains uncertain, as consumer behavior and priorities continue to evolve.

See first source: CNBC

FAQ

What is Shein’s ultimate goal in the fashion industry?

Shein aims to transform from a $5 T-shirt company into a major retail player capable of competing with established industry leaders. To achieve this goal, the company has been considering going public with an initial public offering (IPO).

What challenges has Shein encountered in its path to an IPO?

Shein faces several challenges, including allegations of forced labor in its supply chain, copyright infringement lawsuits, sustainability concerns, and its ties to China, which have attracted scrutiny from U.S. regulators and Congress.

How is Shein addressing the allegations of forced labor in its supply chain?

Shein has taken several steps to address allegations of forced labor, including conducting audits of its manufacturing facilities, both internally and with third-party firms. The company is also partnering with Oritain to trace the origin of cotton fibers and has committed to no longer using Chinese cotton in its production.

What is Shein’s response to copyright infringement allegations?

Shein maintains a “zero tolerance policy” for copyright infringement and claims to take disciplinary action against designers and manufacturers involved. The company uses image-recognition technology and manual reviews to identify potential cases of infringement.

How is Shein addressing sustainability concerns and its environmental impact?

Shein’s fast-fashion model has raised sustainability concerns due to short usage cycles and high waste generation. However, the extent to which sustainability concerns affect Shein’s sales remains uncertain, as consumer behavior and priorities continue to evolve.

What steps has Shein taken to distance itself from its Chinese origins?

Shein has moved its headquarters to Singapore, positioning itself as a Singapore-based company. This move is aimed at reducing sensitivity in the U.S. market and potentially alleviating some regulatory requirements imposed by Chinese authorities. However, critics argue that its supply chain still heavily relies on China-based suppliers, raising questions about its ties to the Chinese government.

What is the status of Shein’s move towards an IPO?

While Shein has expressed its ambitions to go public, the company is currently facing various challenges, including regulatory scrutiny and allegations. The outcome of these challenges will likely impact the timing and feasibility of Shein’s IPO.

Featured Image Credit: Lucas Hoang; Unsplash – Thank you!

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Nokia Announces Job Cuts to Address Market Challenges https://www.smallbiztechnology.com/archive/2023/10/nokia-announces-job-cuts-to-address-market-challenges.html/ Thu, 19 Oct 2023 17:57:17 +0000 https://www.smallbiztechnology.com/?p=64462 Finnish telecommunications giant Nokia recently announced it would lay off between 9,000 and 14,000 workers by the year 2026. The company’s sales dropped by 20% from July to September, prompting the decision. Nokia says this is because demand for 5G infrastructure is falling in key regions like North America. The company plans to save between […]

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Finnish telecommunications giant Nokia recently announced it would lay off between 9,000 and 14,000 workers by the year 2026. The company’s sales dropped by 20% from July to September, prompting the decision. Nokia says this is because demand for 5G infrastructure is falling in key regions like North America. The company plans to save between €800 million and €1.2 billion (£695 million and £1 billion) on expenses by 2026. Nokia’s CEO, Pekka Lundmark, is confident that the company’s network businesses will improve despite the skepticism surrounding the market recovery. However, details about the layoffs’ impact on UK workers and where exactly they will take place have not yet been made public.

History and Problems in the Market

Nokia, once the leading handset manufacturer worldwide, saw its market dominance erode as a result of its inability to foresee the meteoric rise in popularity of internet-enabled touchscreen phones such as the iPhone and Galaxy. After selling its handset division to Microsoft, Nokia pivoted to a focus on telecoms equipment, specifically the software and hardware that powers telecommunications networks. Nokia’s partnership with BT in 2020 propelled the company to prominence in the UK’s 5G market. Nokia, like its Swedish competitor Ericsson, has struggled as operators in the United States and the European Union have reduced spending on 5G infrastructure. The company’s revenue has also been hit by the sluggish rollout of 5G in India.

How Nokia Is Trying to Save Money

In light of these market pressures, Nokia has made the tough decision to reduce its workforce and implement cost-cutting measures. The company has set savings goals for 2024 and 2025 of €400m and €300m respectively. These measures are being taken because they are necessary for maintaining long-term profitability and competitiveness in an uncertain market. Nokia emphasizes the need for these changes to align with market conditions while recognizing the talent of its employees. The company has begun holding meetings to discuss the layoffs, the timing and specifics of which will depend on how the end market demand develops.

Prospects and Implications

The telecoms industry, which ought to be thriving due to the ever-increasing demand for its services, is instead confronted with obstacles that call into question the continued viability and importance of operators. Nokia’s CEO, Pekka Lundmark, is optimistic about the company’s network businesses despite the current climate. However, when exactly the market will begin to recover is still unclear. Nokia’s cost-cutting measures, while necessary, are indicative of the difficulties all tech companies face as consumer and commercial spending decreases. Technology workers are in high demand despite the grim outlook, with many finding new positions within three months of losing their previous ones.

See first source: BBC

FAQ

Why is Nokia planning to lay off thousands of workers?

Nokia is implementing workforce reductions due to a 20% drop in sales from July to September, primarily caused by falling demand for 5G infrastructure in key regions like North America. The company aims to save between €800 million and €1.2 billion in expenses by 2026.

What is the timeline for these layoffs, and how many workers will be affected?

The layoffs are expected to be completed by the year 2026. The exact number of affected workers may range from 9,000 to 14,000, although specific details about the impact on UK workers and locations have not been disclosed.

What challenges has Nokia faced in the telecoms market?

Nokia, once a leading handset manufacturer, faced challenges in adapting to the rise of internet-enabled touchscreen phones like the iPhone and Galaxy. After selling its handset division to Microsoft, Nokia focused on telecoms equipment, but it has struggled due to reduced spending on 5G infrastructure in the United States and the European Union and slow 5G rollout in India.

How is Nokia planning to save money amidst market pressures?

Nokia has set savings goals for 2024 and 2025, aiming to save €400 million and €300 million, respectively. These cost-cutting measures are deemed necessary for long-term profitability and competitiveness, aligning with market conditions while recognizing employee talent.

What are the prospects for the telecoms industry, and how is Nokia’s CEO, Pekka Lundmark, approaching the challenges?

Despite current market challenges, Pekka Lundmark, Nokia’s CEO, is optimistic about the company’s network businesses. However, the timing of the market’s recovery remains uncertain. Nokia’s cost-cutting measures reflect the broader difficulties faced by tech companies as consumer and commercial spending decreases.

What are the employment prospects for technology workers in the current climate?

Technology workers remain in high demand despite the challenging outlook, with many finding new positions within three months of losing their previous ones. The tech industry continues to evolve, creating opportunities for skilled professionals.

Featured Image Credit: Isaac Smith; Unsplash – Thank you!

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Boosting Financial Efficiency: Smart Strategies for Small Businesses https://www.smallbiztechnology.com/archive/2023/10/boosting-financial-efficiency-smart-strategies-for-small-businesses.html/ Wed, 18 Oct 2023 21:54:47 +0000 https://www.smallbiztechnology.com/?p=64458 Running a business is difficult. Running a new business is even harder. That’s why the small business failure rate remains so stubbornly high in good economic times and bad. It’s why people tend to self-select into entrepreneurship based on their propensity to take risks — and why many risk-averse people with legitimately great ideas put […]

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Running a business is difficult. Running a new business is even harder.

That’s why the small business failure rate remains so stubbornly high in good economic times and bad. It’s why people tend to self-select into entrepreneurship based on their propensity to take risks — and why many risk-averse people with legitimately great ideas put those on the back burner in favor of the relative security (and lower socioeconomic ceiling) of a regular old job.

If you’re reading this, you’ve already decided to take the leap into small business ownership. You’re well aware of the risks. Now, you’re trying to manage them and give your business every possible advantage. You want your little enterprise not only to survive but to thrive.

Your business needs to be as financially efficient as possible for that to happen. Scratch that — your business needs to be financially optimized.

Smart Strategies to Boost Financial Efficiency in Your Small Business

Most successful businesses focus on three vital strategies to improve financial efficiency: streamlining lending and borrowing processes, simplifying payment processing, and managing cash flow more effectively.

1. Streamlining Lending Processes

If you’re in the business of extending credit, streamlining your company’s lending processes is not a “nice to have” capability. It’s mission-critical.

Simply scaling your existing lending operation won’t cut it. Hiring more loan officers may help you make more loans, but it won’t make your loan origination team more efficient. By adding layers of bureaucracy, it could have the opposite effect.

Instead, equip your lending team with the best available tools for the job. Take an unsparing look at your existing technology stack and ask not what needs to go but what — if anything — is worth saving. All too often, the answer is “absolutely nothing.”

And then it’s time to rebuild. Comprehensive loan origination solutions like MeridianLink Consumer offer scalable, cross-channel capabilities for lenders that need to implement uniform processes and protocols at scale. From application to underwriting to closing, these solutions help your team work smarter, not harder.

Not in the lending business? You almost certainly rely on some form of business credit to keep the lights on and the leads coming in. Knowing what you know now, you’d be remiss not to quiz your current lender(s) and any alternatives you’re considering about the back-end tools they use to get the job done. When minutes (and hundredths of a percentage point) matter, the old way of doing things is unacceptable.

2. Simplifying Payment Processing

The old saying, “A bird in the hand is worth two in the bush,” gets at a fundamental truth every business owner learns sooner or later. That is, it’s better to have a dollar today than two dollars at some point in the future.

Okay, maybe that’s taking things too far. A 50% discount rate is way too steep on any timetable that matters to a growing business. But every business is willing to accept a haircut if it means actually getting paid on time.

In the simplest terms, that haircut represents the amount you’re willing to pay for a more efficient payment processing solution, plus the unavoidable costs (person-hours, bookkeeping software, and so on) of managing accounts receivable and integrating payments into your company’s cash flow. The same principle applies to accounts payable, including payroll, especially if your business works with many independent contractors or small vendors willing to use your preferred payment processing solution to send bills and accept payment.

Your ideal approach depends on how your business earns its money and how (and to whom) it pays for the products and services it requires. The key variable is transaction volume — not just today, but expected volume in two, three, or five years. Payment processing solutions that are perfectly adequate for a comparative trickle of transactions may fall short when growth takes off.

So, look for a scalable payment processing tool that can grow with your business. For example, Dwolla specializes in high-volume account-to-account (A2A) transfers, often for users averaging just a few dollars per transaction. If your product involves bidirectional cash transfers (say, it’s a rewards app or has a built-in incentive structure), that’s precisely the capability you need.

3. Managing Cash Flow More Effectively

Your business possibly makes consumer or business loans. It may send or receive (or both) digital payments in high volumes and at high frequency.

But it definitely makes and spends money somehow. Which means it stands to benefit from more effective cash flow management.

You know this already, or you wouldn’t still be in business. What you might not (yet) know is how to get from “state the problem” to “implement the solution yesterday.”

The truth is, there’s no catch-all solution to the cash flow management problem. Different businesses solve it in different ways. There’s a lot to consider here, which is why you’ll find (and maybe have already read) encyclopedia-length books on the subject.

With the understanding that we’re only just scratching the surface here, let’s take a look at three aspects of cash flow management that nearly every business has to face at some point: efficient invoicing, intelligent expense management, and inventory optimization.

Financial Efficiency in Invoicing

If your business sends out more than a few invoices each month, it needs a scalable invoicing solution that cuts down the time cost of invoicing itself and helps your accounts receivable team stay on top of unpaid bills.

Unless you’re already off to the races, this solution needn’t be enterprise-grade or even close. Off-the-shelf software like Intuit QuickBooks is fully capable of juggling all those invoicing balls: onboarding new vendors, creating and sending invoices, receiving invoices generated through the API, and — of course — sending and receiving payments.

Intelligent Expense Management

Spreadsheet-based expense management and two-dimensional P&L templates work until they don’t. Before your business reaches that point, deploy a more robust solution to track, understand, and attack your expenses.

You don’t need an overly complicated enterprise solution here, either. In fact, QuickBooks works for millions of SMBs. It’s “smart” enough to tell you that, for example, you’re spending 25% more on inputs than the typical peer business, and its outputs are detailed enough to help you pinpoint opportunities to tame that overage.

Inventory Optimization

Like your expenses, your inventory gets complicated quickly as your business grows. It’s a nonlinear process that can quickly overwhelm your logistical capabilities and pose an existential risk.

Unlike invoicing and expense management, inventory optimization does require a truly robust solution, even at a relatively small scale. Once you’re past a few dozen SKUs, you’re competing against better-resourced businesses whose supply chain management budgets dwarf your gross revenue (for now, at least). You can skimp elsewhere — not here.

Your Small Business Can Do Better

Don’t take that personally. It applies not just to your small business and countless others like it but to some of the world’s biggest, best-run companies.

The iconic businesspeople behind some of the most successful companies in the world all know that they can do better. They ask themselves the same question at the start of each day: what can I do today to make my team just a tiny bit more efficient, effective, or productive?

Then they execute. And iterate. And debrief.

And do it all again tomorrow.

This is how great companies are built, not by leaps and bounds but by slow, sometimes painful trial and error.

Feature image provided by Pixabay; Pexels; Thanks!

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The Importance of Cybersecurity Training for Startup Employees https://www.smallbiztechnology.com/archive/2023/10/the-importance-of-cybersecurity-training-for-startup-employees.html/ Mon, 16 Oct 2023 21:28:39 +0000 https://www.smallbiztechnology.com/?p=64446 Today’s advancing digital landscape has provided startups with an incredible opportunity to thrive quicker in their industry through various online solutions. However, this immense access to different technologies has exposed small businesses to risks that could harm them before they grow. The importance of cybersecurity cannot be overstated in today’s rapidly-evolving digital era. To protect […]

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Today’s advancing digital landscape has provided startups with an incredible opportunity to thrive quicker in their industry through various online solutions. However, this immense access to different technologies has exposed small businesses to risks that could harm them before they grow.

The importance of cybersecurity cannot be overstated in today’s rapidly-evolving digital era. To protect your startup from various threats, you need a collective effort from all your employees, especially non-tech ones who lack the knowledge and experience to fend themselves against cyberattacks. You can use training programs to arm your employees with the right know-how against all known and emerging cybersecurity threats.

Read below to learn more about providing cybersecurity training programs to your employees. Discover all the benefits, the best practices, and all the helpful tips when doing so.

 

Why Providing Cybersecurity Training Is Important

Aside from protecting your sensitive company data like online savings bank accounts and business plans, providing cybersecurity training will help your startup achieve the following benefits.

Minimize human error

Human error is the leading cause of many cybersecurity threats. Without the proper knowledge, employees could unknowingly click on suspicious links and download malware. They could also set weak passwords, connect to unsafe Wi-Fi, believe threat actors, and do various steps that risk your company’s data.

A secure working environment should not have room for human error. Educating your employees on the latest practices for fending off any cybersecurity threats will help minimize attacks caused by human error. Aside from employing robust software against different threats, reducing human error will help strengthen your cybersecurity countermeasures.

Maintain business trust

A cybersecurity breach is detrimental to your company’s reputation. Suppose customers and partners know that hackers can easily penetrate your systems. In that case, their trust in your business will significantly reduce, ultimately affecting your company’s performance and, potentially, running your startup to the ground.

Empowering your workforce with the best know-how in cybersecurity is best to maintain your trustworthiness in the market. This exercise will showcase how you prioritize security for everyone involved, improving your credibility and business relationships.

Save time and money

Without proper knowledge, inexperienced employees will always be easy targets for a hacking attempt, resulting in downtimes that significantly affect your workplace productivity. In addition to that, your tech department will spend more time and effort putting out fires instead of focusing on improving your databases, servers, and other digital infrastructure.

Through cybersecurity training, you empower your workforce and save significant time and money by preventing costly recovery efforts from hacking attacks, especially financially damaging ones like Ransomware. Arming your employees with proper knowledge will allow them to fend off any threat before it could cause severe damage to your system. Because of that, your employees will minimize their downtime and focus more on their tasks.

Crucial Tips When Providing Cybersecurity Training

If this is your first time providing cybersecurity training to your employees, there are various practices you can do to ensure success. Here are some of the best ones you can try.

Provide hands-on training

Aside from knowledge assessments like written tests, another way to make your cybersecurity training more memorable is by providing hands-on experiences to your employees. Simulations or exercises provide opportunities for employees to encounter what these attacks would look like in real life and apply what they learn from training.

You can provide hands-on training to employees in various ways. For one, you can use programs that simulate cyberattacks, like phishing attempts or malware infections. These programs use real-life scenarios in a safe testing environment for cybersecurity practices. Other ways to offer hands-on training are role-playing exercises, interactive videos, and trivia games. You can experiment with these options and try a different one per session.

It would also help to provide a reward system to make training more enticing to some employees. You can provide certificates, gift cards, or monetary rewards to employees with excellent assessment results.

Determine risk scores

When conducting cybersecurity training, you must calculate each employee’s risk score based on their assessments. Doing so will help you gauge your training’s effectiveness and identify how safe your systems will be moving forward. It will also allow you to make the necessary adjustments to improve your subsequent training programs if most of your employees produce disappointing scores.

Provide regular training

Cybersecurity threats are constantly evolving along with modern technology, meaning there might be a new attack in a year or two that your employees are unprepared for.

Providing cybersecurity training must be a continuous effort. You must constantly educate your employees with the latest security protocols and techniques to help maintain a secure digital environment for your startup.

Ideally, providing cybersecurity training for employees every four to six months is best. This is the right way to ensure that your employees are updated with the latest know-how in cybersecurity.

Meanwhile, besides providing regular updates on the latest threats to watch out for, offering refresher courses on previous training is helpful. This is to help maintain a significant risk assessment score and ensure your workplace is secure against new and existing attacks.

Encourage feedback

Gathering employee feedback is another way to gauge the effectiveness of cybersecurity training for different areas, from understandability to engagement. Doing this will help you identify any rooms of improvement that you can address for your succeeding training programs.

The best way to gather comments is to provide post-training surveys and polls. Encouraging your employees to leave honest reviews is vital to ensure your collected data will help elevate your subsequent sessions.

Make training accessible

Some employees might want to revisit your training materials to refresh their knowledge of the latest cybersecurity threats. You can provide digital and printed copies of your programs after every session so they can have on-hand guides to help strengthen their countermeasures in case they encounter a hacking attempt.

Additionally, you must always support your workforce’s desire to elevate their cybersecurity knowledge. For instance, some employees may be reluctant to join such seminars and workshops because most require a significant application fee. Removing that obstacle will make these programs more accessible and help employees pursue a more aggressive cybersecurity experience.

Cybersecurity Training
Image by Burst from Pexels

What To Include in Your Cybersecurity Training

Here are some of the best areas you can start with when offering cybersecurity training to employees for the first time.

Threat detection

Training employees to detect threats is the most basic yet necessary area you must include in your programs. You can provide a step-by-step guide on identifying any red flags associated with common attacks like phishing, malware, and denial-of-service (DOS) attacks.

Your programs must also include emerging ones that might become an issue later. Doing so will make your workforce prepared for existing and new threats.

Aside from detecting hacking attacks, you must provide helpful tips on preventing them. This is an excellent way to eliminate threats early, avoiding any escalation that requires a lot of manpower and resources.

Password management

Passwords are often overlooked, but they are a company’s first defense against many cybersecurity threats. Many hackers commonly target passwords to penetrate a system and gather sensitive information. Unfortunately, most employees typically set passwords that are easy to guess, making them likely vulnerable to a malicious actor guessing their passwords or to hackers armed with tools like credential stuffing.

Providing password management training will help your employees understand the importance of a strong password combination. They can also learn how to craft the best combinations that hackers will have difficulty cracking.

You can also educate them about tools like two-way authentication factors and password managers to take their password strategies even further.

Public networks

The rise of remote work has made employees more susceptible to cyberattacks, especially when they connect with public networks. Public Wi-Fi connections are generally unsafe because they lack private networks’ protection. Connecting to one opens many opportunities for hackers to penetrate unsuspecting users.

Educating employees about these networks will help protect their sensitive data whenever they work in coffee shops and other public establishments. This will help minimize risks and elevate your cybersecurity even if your workforce is scattered elsewhere.

Incident reporting

Aside from detecting and preventing cybersecurity threats, employees must know how to generate a thorough incident report to help IT departments boost their efforts to create a robust company system. These reports must describe various hacking attacks that speak the language of a tech professional to help in-house experts eliminate these threats quickly.

Elevate Your Startup’s Cybersecurity

Providing cybersecurity training is crucial for companies of different sizes to protect themselves in today’s highly interconnected digital environment, where various threats have become more challenging to detect.

The key is to always make your programs engaging and up-to-date with the latest practices in cybersecurity. It also helps to track your workforce’s knowledge and experience and make an effort to improve them to ensure that your startup is always protected against hackers.

Featured image provided by fauxels; Pexels; Thanks!

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WeWork Names New CEO https://www.smallbiztechnology.com/archive/2023/10/wework-names-new-ceo.html/ Mon, 16 Oct 2023 13:49:40 +0000 https://www.smallbiztechnology.com/?p=64442 WeWork, the flexible workspace provider backed by Japan’s SoftBank Group Corp, has appointed David Tolley as its CEO in an effort to revive the struggling company. Tolley, a former Blackstone executive and WeWork board member since February 2023, has been serving as the interim CEO since May 2023. A New Leader for WeWork As WeWork […]

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WeWork, the flexible workspace provider backed by Japan’s SoftBank Group Corp, has appointed David Tolley as its CEO in an effort to revive the struggling company. Tolley, a former Blackstone executive and WeWork board member since February 2023, has been serving as the interim CEO since May 2023.

A New Leader for WeWork

As WeWork continues to face challenges in the wake of its failed attempt to go public in 2019, the appointment of David Tolley as CEO signifies a fresh start for the company. Tolley brings a wealth of experience to the role, having previously served as the CFO of satellite operator Intelsat from 2019 to 2022. With his extensive background in finance and leadership, Tolley is well-positioned to steer WeWork towards a path of stability and profitability.

WeWork’s Turbulent Journey

WeWork’s journey has been fraught with turmoil since its failed IPO in 2019. The company’s business model, which involves taking long-term leases and subleasing them for the short term, came under scrutiny as investors grew concerned about its profitability and sustainability. The company’s shares have since plummeted in value, leading to significant financial losses for investors.

In May of this year, WeWork saw a leadership shakeup with the resignation of CEO Sandeep Mathrani and the subsequent departure of CFO Andre Fernandez. These changes, coupled with the company’s admission of “substantial doubt” about its ability to continue operations, highlighted the urgent need for a turnaround strategy.

Focused on Turnaround

With the appointment of David Tolley as CEO, WeWork is signaling its commitment to turning the business around. Tolley’s proven track record in finance and his experience as a WeWork board member make him well-equipped to lead the company through this critical phase. Tolley’s appointment has already generated some positive momentum, with WeWork’s shares experiencing a 2% increase in premarket trading.

A Strategic Vision for WeWork

Tolley’s immediate priorities as CEO will be to address the issues that have plagued WeWork and develop a strategic vision for the company’s future. One of the key areas of focus will be restoring investor confidence by demonstrating a clear path to profitability. This will involve implementing measures to reduce costs and improve operational efficiency.

Additionally, Tolley will need to reassess WeWork’s business model and explore alternative revenue streams. This may involve diversifying the company’s offerings to attract a wider range of clients, such as small businesses and freelancers. By expanding its target market, WeWork can tap into new sources of revenue and mitigate the risks associated with its previous reliance on large corporate clients.

Rebuilding Trust and Relationships

Another crucial aspect of WeWork’s turnaround strategy will be rebuilding trust and relationships with stakeholders. This includes not only investors but also landlords, employees, and members of the WeWork community. Tolley will need to prioritize open and transparent communication to address any lingering concerns and instill confidence in WeWork’s ability to deliver on its promises.

Embracing Innovation and Technology

To stay competitive and adapt to changing market demands, WeWork must embrace innovation and leverage technology. Tolley will need to explore opportunities to enhance the company’s digital infrastructure and offerings. This may involve investing in workspace management software, IoT devices, and other technologies that can improve the overall experience for WeWork’s members.

By integrating advanced technology solutions, WeWork can streamline operations, enhance productivity, and provide a seamless experience for its members. Additionally, leveraging data analytics can help WeWork gain valuable insights into member preferences and optimize space utilization, leading to increased efficiency and profitability.

Collaborations and Partnerships

Collaborations and partnerships will also play a vital role in WeWork’s turnaround efforts. By forging strategic alliances with complementary businesses, WeWork can expand its service offerings and provide added value to its members. This could include partnerships with coworking space aggregators, technology companies, or service providers that cater to the needs of small businesses.

Through these collaborations, WeWork can tap into new markets, access a broader customer base, and create a more diverse ecosystem for its members. By fostering a sense of community and facilitating connections, WeWork can differentiate itself from competitors and position itself as a valuable resource for entrepreneurs and professionals.

See first source: Reuters

FAQ

Q1: Who is David Tolley, and why was he appointed as WeWork’s CEO?

A1: David Tolley is a former Blackstone executive and WeWork board member. He was appointed as WeWork’s CEO to lead the company through a crucial turnaround phase, leveraging his extensive experience in finance and leadership.

Q2: What challenges has WeWork faced in recent years?

A2: WeWork has faced challenges related to its failed IPO in 2019, questions about its profitability, and leadership changes. These issues led to financial losses and the need for a new direction.

Q3: How has David Tolley’s appointment impacted WeWork’s performance?

A3: David Tolley’s appointment as CEO has generated positive momentum, with WeWork’s shares experiencing a 2% increase in premarket trading. His leadership is seen as a step toward turning the company around.

Q4: What are David Tolley’s immediate priorities as WeWork’s CEO?

A4: Tolley’s priorities include restoring investor confidence, reducing costs, improving operational efficiency, diversifying revenue streams, and reassessing the company’s business model.

Q5: How will WeWork rebuild trust and relationships with stakeholders?

A5: Rebuilding trust involves open and transparent communication with investors, landlords, employees, and members. Tolley will prioritize addressing concerns and delivering on promises.

Q6: How will WeWork embrace innovation and technology in its turnaround strategy?

A6: WeWork will explore digital infrastructure enhancements, workspace management software, IoT technology, and data analytics to improve member experiences, streamline operations, and increase efficiency.

Q7: What role will collaborations and partnerships play in WeWork’s turnaround efforts?

A7: Collaborations and partnerships with complementary businesses will help WeWork expand its services, access new markets, and create a diverse ecosystem for members, fostering connections and community.

Featured Image Credit: Sargent Seal; Unsplash – Thank you!

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Walgreens Forced to Cut $1 Billion in Costs https://www.smallbiztechnology.com/archive/2023/10/walgreens-forced-to-cut-1-billion-in-costs.html/ Thu, 12 Oct 2023 15:13:23 +0000 https://www.smallbiztechnology.com/?p=64434 Walgreens Boots Alliance (WBA.O) recently revealed its plans to implement a comprehensive cost-cutting strategy, aiming to slash at least $1 billion in expenses by 2024. The move comes as the pharmacy chain operator forecasts a financial year 2024 profit below Wall Street’s expectations. In response to this announcement, Walgreens’ shares experienced a 5% increase in […]

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Walgreens Boots Alliance (WBA.O) recently revealed its plans to implement a comprehensive cost-cutting strategy, aiming to slash at least $1 billion in expenses by 2024. The move comes as the pharmacy chain operator forecasts a financial year 2024 profit below Wall Street’s expectations. In response to this announcement, Walgreens’ shares experienced a 5% increase in early trading, partially offsetting earlier premarket losses. The company’s cost-cutting measures include leveraging artificial intelligence to optimize its supply chain and reducing capital expenditure by approximately $600 million. Despite these efforts, Walgreens’ shares have plummeted nearly 40% thus far in 2021.

Challenges Faced by Walgreens

Walgreens has encountered several challenges that have contributed to its need for cost-cutting measures. These challenges include a significant decline in sales of COVID-19 products, persistently weak demand for prescription drugs, reports of walkouts by store staff, and lackluster sales of consumer health products due to high inflation. As a result, the company’s adjusted profit of 67 cents per share in the fourth quarter fell short of the LSEG estimate of 69 cents per share.

Walgreens also faced a substantial pre-tax charge of $6.8 billion for opioid-related claims and litigation during the last financial year. Moreover, the company announced the closure of 150 stores across the United States in June, further highlighting the need for strategic cost-cutting initiatives.

Cost-Cutting Strategy to Boost Performance

In an effort to improve financial performance, Walgreens has outlined a multi-faceted cost-cutting strategy. By leveraging artificial intelligence, the company aims to enhance the efficiency of its supply chain. This technology-driven approach will enable Walgreens to streamline its operations, optimize inventory management, and reduce costs associated with procurement and distribution.

Additionally, Walgreens plans to reduce its capital expenditure by approximately $600 million. By curtailing spending on non-essential projects and reallocating resources to areas with higher potential returns, the company aims to achieve significant cost savings.

Financial Outlook and Wall Street Disappointment

Walgreens’ financial forecast for the upcoming fiscal year has fallen short of Wall Street’s expectations. The second-largest pharmacy chain operator in the United States, with a fiscal year ending in August, expects an annual adjusted profit of $3.20 to $3.50 per share. However, analysts’ average estimate stands at $3.72 per share according to LSEG data.

The disappointing profit forecast has raised concerns among investors and analysts. Walgreens’ struggles in areas such as beauty and personal care have resulted in a loss of customer share. High prices and a lack of competitiveness have contributed to this decline, which is further exacerbated by the current economic environment. Neil Saunders, the Managing Director of GlobalData, suggests that consumers are increasingly unwilling to tolerate uncompetitive pricing, leading to a loss of market share for Walgreens.

Interim CEO’s Statement and Leadership Transition

Ginger Graham, the Interim CEO of Walgreens, expressed dissatisfaction with the company’s performance, stating, “Our performance this year has not reflected WBA’s strong assets, brand legacy, or our commitment to our customers and patients.” This acknowledgement highlights the company’s commitment to addressing its challenges and improving its financial standing.

In an effort to facilitate positive change, Walgreens appointed Tim Wentworth, a former Cigna executive, as its permanent CEO on Tuesday. Wentworth’s extensive experience and expertise in the healthcare industry position him to lead Walgreens through its ongoing transformation and drive its future success.

See first source: Reuters

FAQ

Q1: Why is Walgreens implementing a cost-cutting strategy?

Walgreens is implementing a cost-cutting strategy to address several challenges it has faced, including declining sales of COVID-19 products, weak demand for prescription drugs, staff walkouts, and lackluster sales of consumer health products due to high inflation. Additionally, the company incurred a substantial charge for opioid-related claims and litigation, and it announced store closures. These factors have necessitated cost-cutting measures to improve financial performance.

Q2: What are the key components of Walgreens’ cost-cutting strategy?

Walgreens’ cost-cutting strategy includes leveraging artificial intelligence to optimize its supply chain, streamlining operations, and reducing procurement and distribution costs. The company also plans to reduce capital expenditure by approximately $600 million by reallocating resources to areas with higher potential returns and curtailing spending on non-essential projects.

Q3: What is Walgreens’ financial outlook, and why is it causing concern on Wall Street?

Walgreens’ financial forecast for the upcoming fiscal year falls short of Wall Street’s expectations. The company expects an annual adjusted profit of $3.20 to $3.50 per share, while analysts’ average estimate stands at $3.72 per share. This disappointing profit forecast has raised concerns among investors and analysts, particularly regarding the company’s struggles in areas such as beauty and personal care and its loss of market share due to high prices and a lack of competitiveness.

Q4: Who has been appointed as the CEO of Walgreens, and what is his background?

Tim Wentworth, a former Cigna executive, has been appointed as the permanent CEO of Walgreens. Wentworth’s extensive experience and expertise in the healthcare industry position him to lead Walgreens through its ongoing transformation and drive its future success.

Featured Image Credit: Gabe Pierce; Unsplash – Thank you!

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Europe Has Strong Words For Zuckerberg https://www.smallbiztechnology.com/archive/2023/10/europe-has-strong-words-for-zuckerberg.html/ Wed, 11 Oct 2023 18:11:56 +0000 https://www.smallbiztechnology.com/?p=64431 Thierry Breton, a European regulator, has written a letter to Mark Zuckerberg, CEO of Meta Platforms, expressing his alarm at the proliferation of false information on the company’s services, particularly in light of the recent Israel-Hamas conflict and the upcoming elections. In light of the European Union’s (EU) new Digital Services Act, Breton writes to […]

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Thierry Breton, a European regulator, has written a letter to Mark Zuckerberg, CEO of Meta Platforms, expressing his alarm at the proliferation of false information on the company’s services, particularly in light of the recent Israel-Hamas conflict and the upcoming elections. In light of the European Union’s (EU) new Digital Services Act, Breton writes to Zuckerberg urging him to be vigilant in removing illegal content and disinformation from Meta’s platforms.

We’ll examine Breton’s letter in greater depth, along with the function of Meta Platforms and the significance of fighting disinformation in Europe, in this piece. We’ll discuss the difficulties brought on by the Israel-Hamas conflict and by false news during the election, as well as the potential repercussions for Meta if they don’t meet EU regulations. Let’s dive headfirst into the realm of digital content moderation and the obligations of European tech behemoths like Meta.

Thierry Breton’s Reply to His Critics

During the Israel-Hamas conflict and upcoming elections, European Commissioner for the internal market Thierry Breton wrote a letter to Meta CEO Mark Zuckerberg expressing his concerns about the presence of illegal content and disinformation on social media platforms. Breton stressed the urgency of the situation, and he asked for Zuckerberg’s response within 24 hours.

A rise in illegal content and disinformation on “certain platforms” has been noted by the EU, Breton noted, after the recent Hamas attack on Israel. Meta, as the owner of major social media platforms like Instagram and Facebook, has a substantial obligation under the Digital Services Act to monitor and remove such content.

Meta-Platforms and Their Importance

Social media sites like Instagram and Facebook are owned by the tech behemoth formerly known as Meta Platforms. With billions of users all over the world, these sites are formidable means of communication. However, the large number of users makes it difficult to moderate content and eliminate illegal material, bigotry, and false information.

Meta must monitor and remove illegal content, such as that which glorifies terrorism or promotes hatred, in accordance with the EU’s Digital Services Act. If Meta doesn’t follow the rules, it could have to pay fines equal to 6% of its annual income. Meta is obligated by the law to detail its procedures for dealing with illegal content in the interest of transparency and accountability.

The Israel-Hamas Conflict: A Response

Misinformation and false claims have increased on social media during the ongoing Israel-Hamas conflict, including on Meta’s services. Meta set up a special operations center to keep tabs on the situation and respond accordingly; the center is staffed by experts who speak Hebrew and Arabic.

Teams at Meta work tirelessly to remove illegal or inappropriate content from their platforms in accordance with applicable policies and laws. They are also working with regional fact-checking organizations to curb the spread of fake news. However, it is still difficult to fight misinformation during a war of this scale.

Disinformation in European Elections

Breton’s letter brought attention to the problem of election misinformation in Europe in addition to the conflict between Israel and Hamas. Recent elections in Slovakia prompted reports of manipulated content and deepfakes on Meta’s platforms to the EU. Breton stressed the seriousness with which the Digital Services Act treats election-related disinformation.

Breton urged Zuckerberg to disclose Meta’s strategy for combating deepfakes and misinformation ahead of upcoming elections in countries including Poland, Romania, Austria, Belgium, and others. The European Union wants to protect citizens and democracies from the dangers of disinformation while also preserving the right to free speech.

A Retort from Meta

A spokesperson for Meta responded to Breton’s letter by saying that the company has set up a special operations center to keep tabs on the Israel-Hamas conflict and take appropriate action when necessary. They have full-time teams monitoring for and removing content that breaks their rules or local laws around the clock.

Meta is working closely with regional fact-checkers to reduce the spread of false information. They’ve also made a commitment to dealing with deepfakes and put protocols in place to stop the spread of fake news. Disinformation during elections and conflicts is a complex and ever-changing problem.

The Cruciality of Defeating Misinformation

In times of conflict and elections, combating disinformation is especially important for maintaining the reliability of online platforms. Disinformation has the potential to sway public opinion, incite violence, and damage democratic institutions. Tech giants like Meta have a responsibility to proactively monitor and remove illegal content, creating a trustworthy and safe online space for everyone to enjoy.

The Digital Services Act is instrumental in ensuring that companies are responsible for the content they moderate. The European Union (EU) plans to incentivize compliance by fining tech giants a percentage of their revenue if they fail to remove illegal content and disinformation from their platforms. The legislation’s goal is to prevent the negative effects of disinformation on the public while also protecting the right to free speech.

See first source: CNBC

FAQ

Q1: What prompted Thierry Breton’s letter to Mark Zuckerberg, CEO of Meta Platforms?

Thierry Breton, European Commissioner for the internal market, wrote a letter to Mark Zuckerberg expressing concerns about illegal content and disinformation on Meta’s platforms, particularly during the Israel-Hamas conflict and upcoming elections.

Q2: What is the significance of the Digital Services Act in the context of Meta Platforms?

The Digital Services Act places obligations on companies like Meta to monitor and remove illegal content, ensuring transparency and accountability. Failure to comply may result in fines up to 6% of their annual income.

Q3: How is Meta responding to the Israel-Hamas conflict in terms of content moderation?

Meta has established a special operations center with experts in Hebrew and Arabic to monitor and respond to the situation. They work diligently to remove inappropriate content and cooperate with fact-checking organizations.

Q4: What challenges does Meta face in combating misinformation during the Israel-Hamas conflict?

The sheer volume of users and content makes it difficult to combat misinformation effectively, despite Meta’s efforts and the establishment of a special operations center.

Q5: How does the Digital Services Act address election-related disinformation?

The Digital Services Act treats election-related disinformation seriously and encourages transparency. Thierry Breton urged Mark Zuckerberg to disclose Meta’s strategy for dealing with deepfakes and misinformation during elections in various European countries.

Q6: How did Meta respond to Thierry Breton’s letter regarding content moderation and disinformation?

Meta has set up a special operations center to monitor and remove content that violates their rules or local laws, including misinformation. They work with fact-checkers and have protocols in place to combat deepfakes and fake news.

Q7: Why is combating disinformation during conflicts and elections crucial for online platforms like Meta?

Disinformation can influence public opinion, incite violence, and harm democratic institutions. Tech giants like Meta have a responsibility to actively monitor and remove illegal content to maintain a trustworthy online space.

Q8: What is the goal of the Digital Services Act, and how does it incentivize compliance?

The Digital Services Act aims to hold companies accountable for content moderation. It incentivizes compliance by imposing fines on tech giants based on a percentage of their revenue if they fail to remove illegal content and disinformation from their platforms.

Featured Image Credit: Christian Lue; Unsplash – Thank you!

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Sam Bankman-Fried vs Ex-Girlfriend Caroline Ellison https://www.smallbiztechnology.com/archive/2023/10/sam-bankman-fried-vs-ex-girlfriend-caroline-ellison.html/ Tue, 10 Oct 2023 16:02:48 +0000 https://www.smallbiztechnology.com/?p=64428 The founder of bankrupt crypto exchange FTX, Sam Bankman-Fried, is set to face a high-stakes court battle with his ex-girlfriend, Caroline Ellison. The trial revolves around allegations that Bankman-Fried stole billions from FTX customers, with Ellison playing a pivotal role in the scheme. This article provides an in-depth analysis of the case, shedding light on […]

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The founder of bankrupt crypto exchange FTX, Sam Bankman-Fried, is set to face a high-stakes court battle with his ex-girlfriend, Caroline Ellison. The trial revolves around allegations that Bankman-Fried stole billions from FTX customers, with Ellison playing a pivotal role in the scheme. This article provides an in-depth analysis of the case, shedding light on the events leading up to FTX’s collapse, the charges against Bankman-Fried, and the anticipated testimony of Caroline Ellison.

The Rise and Fall of FTX

FTX, once a major player in the world of crypto trading, offered a platform where investors could buy and trade digital currencies. However, the company’s fortunes took a dramatic turn when it went bankrupt in November, with over $8 billion reported missing. Prosecutors claim that Bankman-Fried’s alleged theft of customer funds through his crypto trading firm, Alameda Research, was the main cause of FTX’s downfall. Alameda had an account at FTX that allowed it to withdraw unlimited funds, and Bankman-Fried allegedly used these funds for personal gain, including purchasing properties, making political donations, and funding Alameda’s risky crypto bets.

Caroline Ellison’s Guilty Plea

Caroline Ellison, the former head of Alameda Research, pleaded guilty to a range of charges related to the scheme. In her confession, she admitted to knowing that the actions taken were wrong. Ellison’s testimony is expected to provide crucial insights into the events leading up to FTX’s collapse and Bankman-Fried’s alleged involvement. It is worth noting that she has agreed to cooperate with prosecutors in exchange for a reduced sentence, which may color her account of the events.

The Allegations Against Bankman-Fried

Bankman-Fried has vehemently denied all the charges leveled against him. His legal team argues that Alameda’s relationship with FTX was based on reasonable business practices, aimed at facilitating trading on the platform. They claim that the company’s problems were exacerbated by Ellison’s failure to heed Bankman-Fried’s warnings about the potential turmoil in the crypto markets. According to court filings and shared writings, the on-off romantic relationship between Bankman-Fried and Ellison added additional stress and complexity to their professional dealings.

The Role of Witness Intimidation

Bankman-Fried’s decision to share Ellison’s writings with the New York Times prompted accusations of witness intimidation. This led to his bail being revoked, and he is currently awaiting trial in jail. The court ruled that his actions were inappropriate and could potentially influence the testimony of a key witness. The dynamics of their personal relationship and the subsequent fallout have become a significant aspect of the trial.

Caroline Ellison and Sam Bankman-Fried: A Shared Background

Caroline Ellison and Sam Bankman-Fried crossed paths while working at the investment firm Jane Street. Both came from families with academic backgrounds, and they shared a desire to make money for philanthropic purposes. However, their personal and professional relationship became increasingly strained, as the pressures of their work and the alleged financial misconduct took a toll on their connection.

The Testimony of Insiders

Caroline Ellison is not the only member of Bankman-Fried’s inner circle to testify against him. Other individuals who were close to the former crypto billionaire are expected to take the stand and provide further insights into the alleged fraud and misappropriation of customer funds. Their testimonies will undoubtedly impact the outcome of the trial and shed more light on the actions of Bankman-Fried and his associates.

The Implications for the Crypto Industry

The trial of Sam Bankman-Fried and the collapse of FTX have wider implications for the crypto industry as a whole. It highlights the need for robust regulatory frameworks and oversight to protect investors and prevent fraudulent activities. The outcome of this trial will likely shape future regulations and serve as a cautionary tale for companies operating in the crypto space.

See first source: BBC

FAQ

Q1: What is the background of the Sam Bankman-Fried and Caroline Ellison trial?

A1: The trial revolves around allegations that Sam Bankman-Fried, founder of the bankrupt crypto exchange FTX, stole billions from FTX customers, with Caroline Ellison, his ex-girlfriend and former head of Alameda Research, playing a pivotal role in the alleged scheme.

Q2: What led to the rise and fall of FTX?

A2: FTX was a major player in crypto trading but went bankrupt with over $8 billion missing. Prosecutors allege that Bankman-Fried’s alleged theft of customer funds through Alameda Research was a significant factor in FTX’s downfall.

Q3: What is Caroline Ellison’s role in this case?

A3: Caroline Ellison, the former head of Alameda Research, pleaded guilty to related charges and is expected to provide crucial insights into the events leading to FTX’s collapse and Bankman-Fried’s alleged involvement. She has agreed to cooperate with prosecutors in exchange for a reduced sentence.

Q4: What are the allegations against Sam Bankman-Fried?

A4: Bankman-Fried denies all charges and argues that Alameda’s relationship with FTX was based on reasonable business practices. He claims that the company’s problems were exacerbated by Ellison’s actions and that their personal relationship added complexity to their dealings.

Q5: How has witness intimidation played a role in this case?

A5: Bankman-Fried’s sharing of Ellison’s writings with the New York Times led to accusations of witness intimidation. His bail was revoked as a result, and he is currently awaiting trial in jail. This has become a significant aspect of the trial.

Q6: What is the background of Caroline Ellison and Sam Bankman-Fried’s relationship?

A6: Ellison and Bankman-Fried met while working at Jane Street and shared a desire to make money for philanthropic purposes. However, their personal and professional relationship became strained due to the pressures of their work and alleged financial misconduct.

Q7: Who else is expected to testify in the trial?

A7: Other individuals close to Bankman-Fried are expected to testify, providing further insights into the alleged fraud and misappropriation of customer funds.

Q8: What are the implications of this trial for the crypto industry?

A8: The trial and FTX’s collapse highlight the need for robust regulatory frameworks in the crypto industry. The outcome of the trial may influence future regulations and serve as a cautionary tale for companies in the crypto space.

Featured Image Credit: Colin Lloyd; Unsplash – Thank you!

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6 Mistakes That Small Businesses Make That Damage Their Credit https://www.smallbiztechnology.com/archive/2023/10/6-mistakes-that-small-businesses-make-that-damage-their-credit.html/ Mon, 09 Oct 2023 19:17:26 +0000 https://www.smallbiztechnology.com/?p=64423 If you own a small business, you know that having a good business credit score can make your business thrive. That’s why it’s important not to make the following small business credit mistakes. Using Contractors That Don’t Report Credit Activity With all the advances in online technology, software, and web development, it’s never been easier […]

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If you own a small business, you know that having a good business credit score can make your business thrive. That’s why it’s important not to make the following small business credit mistakes.

Using Contractors That Don’t Report Credit Activity

With all the advances in online technology, software, and web development, it’s never been easier for vendors to report credit activity when a small business makes a payment or does a transaction.

However, if you open a credit line with a vendor that doesn’t regularly report credit activity to the credit bureaus, you aren’t building credit the way you should. It’s important when researching contractors and vendors that you only do business with ones that will report your on-time transactions to major credit bureaus.

Not Using Business Credit

Some small business owners are so risk-averse, that they may not want to even use business credit. But getting business credit cards and taking out business lines of credit can be an effective means to scale the company and make more money.

If the small business never uses credit, it’s more difficult to expand your organization. Don’t make the mistake of never taking out business credit.

Business owners who are wary of having debt might just start small and get one business credit cards. Use it every month and pay it off. That way, you can slowly build business credit and not carry much if any debt.

Applying For Personal Credit Cards

One thing many small business professionals don’t know is that ‘business credit card’ you read about online is tied to your personal credit history. Many small businesses don’t have enough credit history to get approved based on their business, so the credit card company may use your personal credit profile to approve you.

You should read the fine print of any credit card you apply for to make sure that the credit line is based on your business and not your personal credit.

Putting Personal Property At Risk

When starting your business, it’s important to use the right legal entity to protect your personal assets from business creditors. That’s why you should never put your personal property or assets at risk when getting credit for your company.

It’s also usually unwise to be a sole proprietor and get business credit. You can do it, but you are personally liable for all debts of the business if something goes wrong. Also, as a sole proprietor, you don’t have a corporate tax ID; everything is based on your social security number and this leaves you legally exposed.

Selecting The Wrong Business Credit Card

Before applying, you should determine the kind of business credit card you want:

  • Want to get rewards for purchasing office supplies? Apply for a cash back business credit card.
  • Planning to take business trips to find new clients? Get a travel business credit card with air travel points.
  • If you are just getting the company rolling, try to get a 0% interest card.

Mixing Business And Personal Expenses

So you got a business credit card to build credit and track your business expenses. But it’s easy to fall into the trap of mixing personal and business expenses, which can make it a lot harder to track your expenses when it’s tax time.

Also, you may lose the ability to deduct credit card and loan interest on your business taxes if you don’t use them only for your various business costs.

It also can be more challenging to maintain legal protections for your organization if you don’t separate your personal and business expenses.

There are many things to consider when building business credit for your small business. By following these simple principles, you’re more likely to build good business credit. And you’ll do so without mixing personal and business expenses or putting your personal credit on the line.

Featured image provided by Pixaby; Pexels; Thanks!

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Important Supreme Court Tax Case For Businesses https://www.smallbiztechnology.com/archive/2023/10/important-supreme-court-tax-case-for-businesses.html/ Mon, 09 Oct 2023 16:57:52 +0000 https://www.smallbiztechnology.com/?p=64418 The Supreme Court tax case currently under review has the potential to bring about significant changes to federal policies. Experts are closely monitoring the case, as its outcome could have far-reaching implications for businesses, individuals, and the overall economy. In this article, we will delve into the details of the case, explore the arguments presented […]

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The Supreme Court tax case currently under review has the potential to bring about significant changes to federal policies. Experts are closely monitoring the case, as its outcome could have far-reaching implications for businesses, individuals, and the overall economy. In this article, we will delve into the details of the case, explore the arguments presented by both sides, and discuss the potential effects on federal policies.

Background of the Case

The Supreme Court tax case centers around a dispute regarding the constitutionality of a specific tax regulation. The regulation in question has been in place for several years and has been the subject of ongoing debate. The case reached the Supreme Court after lower courts issued conflicting rulings, highlighting the need for a definitive decision.

Arguments Presented

The case has drawn attention from legal experts and policymakers due to the differing arguments presented by the parties involved. On one side, proponents of the tax regulation argue that it is necessary to ensure fairness and equity in the tax system. They assert that the regulation helps to redistribute wealth and promote economic stability.

On the other side, opponents of the tax regulation argue that it is an overreach of government power and violates constitutional rights. They contend that the regulation stifles economic growth and discourages investment and innovation. These opponents argue for a more limited role of the federal government in taxation.

Potential Effects on Federal Policies

If the Supreme Court upholds the tax regulation, it could set a precedent for similar regulations in the future. This could lead to an expansion of the federal government’s authority in taxation and potentially impact various sectors of the economy. Businesses may need to adjust their operations and financial strategies to comply with the new regulations, which could have both positive and negative effects on their bottom line.

Conversely, if the Supreme Court strikes down the tax regulation, it could limit the government’s ability to implement similar policies in the future. This may result in a more decentralized approach to taxation, with states and local governments having greater control over tax policies. Businesses would need to navigate a patchwork of different regulations across jurisdictions, potentially creating complexity and inconsistency.

Implications for Businesses

The outcome of the Supreme Court tax case will undoubtedly have implications for businesses of all sizes. Small and medium-sized enterprises (SMEs) may face particular challenges in adapting to any changes in federal tax policies. It is crucial for businesses to stay informed about the developments in the case and consult with legal and financial advisors to assess the potential impact on their operations.

See first source: CNBC

FAQ

Q1: What is the Supreme Court tax case about?

A1: The Supreme Court tax case centers around the constitutionality of a specific tax regulation that has been in place for years. Lower courts have issued conflicting rulings on this regulation, prompting the need for a definitive decision by the Supreme Court.

Q2: What are the arguments presented by the parties involved in the case?

A2: Proponents of the tax regulation argue that it is necessary for fairness, equity, wealth redistribution, and economic stability. Opponents argue that it is a government overreach, violating constitutional rights, stifling economic growth, and discouraging investment and innovation.

Q3: What potential effects on federal policies are associated with the outcome of this case?

A3: If the Supreme Court upholds the tax regulation, it may set a precedent for similar regulations in the future, expanding the federal government’s authority in taxation. Conversely, if the Court strikes down the regulation, it could limit the government’s ability to implement such policies, potentially leading to a more decentralized approach to taxation.

Q4: How might the case impact businesses?

A4: The outcome of the case will have implications for businesses of all sizes. Small and medium-sized enterprises (SMEs) may face specific challenges in adapting to changes in federal tax policies. Businesses should stay informed about developments in the case and consult legal and financial advisors to assess the potential impact on their operations.

Featured Image Credit: Ian Hutchinson; Unsplash – Thank you!

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The SBF Trial is Embarrassing For Crypto Industry https://www.smallbiztechnology.com/archive/2023/10/the-sbf-trial-is-embarrassing-for-crypto-industry.html/ Fri, 06 Oct 2023 16:35:59 +0000 https://www.smallbiztechnology.com/?p=64415 The trial of FTX founder Sam Bankman-Fried, which is currently in its first week, has become a major event in the crypto world. Media outlets, including WIRED, have sent reporters to cover the trial, and TV stations are even airing feature-length documentaries on the fall of the crypto exchange. However, within the crypto industry itself, […]

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The trial of FTX founder Sam Bankman-Fried, which is currently in its first week, has become a major event in the crypto world. Media outlets, including WIRED, have sent reporters to cover the trial, and TV stations are even airing feature-length documentaries on the fall of the crypto exchange. However, within the crypto industry itself, there is a sense of fatigue and a desire for the trial to conclude quickly. This article will explore the reasons behind this sentiment and discuss the potential impact of the trial on the crypto industry.

The Fallout of FTX’s Collapse

When FTX collapsed last November, it sent shockwaves through the crypto industry. Billions of dollars’ worth of customer funds went missing, causing markets to plummet and leading to the failure of other crypto firms. The fallout even resulted in a regulatory crackdown in the US and the collapse of two crypto-friendly banks. The trial of FTX founder Sam Bankman-Fried, who is facing seven counts of fraud, is a significant event in the aftermath of this collapse.

A Distraction from Moving Forward

While the trial has garnered significant attention from the media and the public, many within the crypto industry see it as a distraction. Noelle Acheson, a former crypto analyst, believes that the trial is a “galactic embarrassment” for the industry and hopes that it will be over soon so that the industry can move on. The trial has been the subject of much gossip and speculation, which has taken the focus away from the future of the industry.

The Trial and Crypto’s Reputation

One of the frustrations within the crypto community is the idea that the entire industry is on trial along with Bankman-Fried. Sheila Warren, CEO of the Crypto Council for Innovation, believes that this perception is unwarranted and that the trial is simply a case of “good, old-fashioned fraud.” Warren argues that the trial should focus on the harm done to FTX customers and that the media’s emphasis on crypto-bashing detracts from this central concern.

Lessons Learned and Moving Forward

As the trial continues, the question remains whether the crypto industry will learn from the fall of FTX and its founder. Acheson is hopeful but not convinced that the industry will be more vigilant and less trusting in the future. She believes that the industry’s vulnerability to charismatic grifters is due to the hero-worship culture that exists within crypto discourse. Warren also acknowledges the need for a regulatory scheme that can contain risky financial engineering and prevent future collapses.

See first source: Wired

FAQ

1. Who is Sam Bankman-Fried, and why is his trial significant in the crypto world?

Sam Bankman-Fried is the founder of FTX, a cryptocurrency exchange. His trial is significant because it follows the collapse of FTX, which had a major impact on the crypto industry, involving the loss of billions of dollars in customer funds and regulatory actions.

2. What happened when FTX collapsed, and why did it affect the crypto industry?

When FTX collapsed in November, it resulted in the loss of significant customer funds, causing crypto markets to decline and impacting other crypto firms. The fallout even led to regulatory scrutiny and the collapse of crypto-friendly banks, making it a major event in the industry.

3. Why is there a sense of fatigue within the crypto industry regarding the trial?

Many within the crypto industry are fatigued because they see the trial as a distraction from moving forward. It has attracted substantial media attention and gossip, diverting focus from the industry’s future.

4. How does the crypto community perceive the trial’s impact on the industry’s reputation?

Some within the crypto community feel that the trial unfairly puts the entire industry on trial along with Bankman-Fried. They argue that the trial should focus on the harm done to FTX customers rather than painting the entire industry negatively.

5. What lessons can the crypto industry learn from the fall of FTX and its founder?

The industry may need to become more vigilant and less trusting in the future to avoid falling victim to charismatic individuals engaging in fraudulent activities. Some believe that a regulatory framework should be established to prevent risky financial engineering and future collapses in the crypto space.

Featured Image Credit: Kanchanara; Unsplash – Thank you!

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Mack Trucks to Pay Out Substantial Wage Increases https://www.smallbiztechnology.com/archive/2023/10/mack-trucks-to-pay-out-substantial-wage-increases.html/ Thu, 05 Oct 2023 19:09:38 +0000 https://www.smallbiztechnology.com/?p=64411 Mack Trucks, one of North America’s leading manufacturers of medium-duty and heavy-duty trucks, engines, and transmissions, has reached a new contract agreement with the United Auto Workers (UAW) union. The agreement, which covers approximately 4,000 hourly workers, includes a significant 19% pay increase over the course of five years. This news has drawn attention within […]

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Mack Trucks, one of North America’s leading manufacturers of medium-duty and heavy-duty trucks, engines, and transmissions, has reached a new contract agreement with the United Auto Workers (UAW) union. The agreement, which covers approximately 4,000 hourly workers, includes a significant 19% pay increase over the course of five years. This news has drawn attention within the automotive industry, as it highlights the ongoing efforts to secure fair compensation and improved benefits for workers.

Immediate 10% Raise and Additional Benefits

Under the terms of the new agreement, workers will receive an immediate 10% pay increase upon ratification. This initial raise will be followed by subsequent annual increases, ultimately culminating in a total 19% raise over the five-year period. The agreement also includes a $3,500 ratification bonus, improved retirement benefits, and additional vacation time for certain employees.

Furthermore, the contract addresses the issue of reaching top pay more quickly. By reducing the time needed for employees to reach the highest pay level, the agreement aims to provide financial stability and advancement opportunities for Mack Trucks workers.

Enhancing Retirement Benefits and Healthcare Plans

In addition to the wage increase, the new contract includes several enhancements to retirement benefits. The agreement stipulates an annual payment of $1,000 to 401(k) plans for employees hired since 2009. This payment is intended to offset retirement healthcare costs, ensuring a more secure future for workers and their families.

Moreover, the pension benefits for Mack Trucks employees will see an increase, further strengthening their financial well-being during retirement. Simultaneously, the current healthcare plans will be maintained, with only modest increases in copays and no rise in weekly healthcare contributions.

A Statement From Mack Trucks’ President

Mack Trucks’ President, Stephen Roy, expressed his satisfaction with the new contract agreement, emphasizing the positive impact it will have on employees and their families.

Roy’s statement reflects the company’s commitment to providing competitive compensation and comprehensive benefits to its workforce. By prioritizing the well-being of their employees, Mack Trucks aims to foster a positive and motivated workforce, ultimately driving the success of the company.

A Brief Background on Mack Trucks

Established in 1900, Mack Trucks has a long-standing history as a prominent manufacturer in the automotive industry. Over the years, the company has earned a reputation for producing high-quality trucks, engines, and transmissions that meet the diverse needs of customers across nearly 30 countries.

In 2000, Mack Trucks was acquired by Volvo AB, a leading Swedish multinational manufacturing company. This acquisition provided Mack Trucks with additional resources and expertise, enabling further innovation and growth within the industry.

See first source: Reuters

FAQ

 

Featured Image Credit: Markus Spiske; Unsplash – Thank you!

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Mortgage Demand Plummets To New Lows https://www.smallbiztechnology.com/archive/2023/10/mortgage-demand-plummets-to-new-lows.html/ Wed, 04 Oct 2023 16:47:25 +0000 https://www.smallbiztechnology.com/?p=64408 In a surprising turn of events, the demand for mortgages in the United States has plummeted to its lowest level since 1996. As interest rates climb towards 8%, potential homebuyers are becoming increasingly wary of taking on new mortgages. This significant drop in demand has caught the attention of economists and experts who are closely […]

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In a surprising turn of events, the demand for mortgages in the United States has plummeted to its lowest level since 1996. As interest rates climb towards 8%, potential homebuyers are becoming increasingly wary of taking on new mortgages. This significant drop in demand has caught the attention of economists and experts who are closely monitoring the implications for the housing market and the overall economy.

The Impact of Rising Interest Rates

The rise in interest rates has been a key factor in the decline of mortgage demand. As rates increase, the cost of borrowing becomes more expensive, leading many potential homebuyers to reconsider their plans. The Federal Reserve’s decision to tighten monetary policy and combat inflation has contributed to this upward trend.

The Role of Inflation

Inflation has been a growing concern in the United States, prompting the Federal Reserve to take action. Rising inflation erodes the purchasing power of money over time, making it essential for central banks to implement measures to control it. In response, the Federal Reserve has raised interest rates to curb inflationary pressures, which has had a direct impact on mortgage rates.

The Effect on Homebuyers

The surge in interest rates has made borrowing more expensive for homebuyers. Higher mortgage rates translate to higher monthly payments, making homeownership less affordable for many individuals. As a result, potential buyers are either delaying their plans or opting for more affordable housing options.

The Housing Market Slowdown

The drop in mortgage demand has had a significant effect on the housing market. With fewer buyers entering the market, home sales have begun to slow down. This slowdown is particularly noticeable in regions where affordability was already a concern. As demand decreases, sellers may be forced to reduce prices or face longer listing times.

The Role of the Economy

The decline in mortgage demand has broader implications for the economy. The housing market plays a vital role in economic growth, as it drives various sectors such as construction, real estate, and home improvement. A slowdown in the housing market can have a cascading effect on these industries, potentially leading to job losses and reduced economic activity.

The Effect on Construction and Real Estate

The decrease in mortgage demand directly impacts the construction and real estate sectors. With fewer buyers in the market, developers may scale back on new construction projects, leading to a decline in construction jobs. Additionally, real estate agents may experience a decrease in sales, affecting their income and overall industry performance.

Impact on Homeowners and Home Equity

Existing homeowners may also be affected by the decrease in mortgage demand. As home values stabilize or even decline in some areas, homeowners may see a slowdown in the growth of their home equity. This can have implications for individuals looking to tap into their home equity for financial needs or those planning to sell their homes in the near future.

The Future of Mortgage Demand

While the current trend shows a significant drop in mortgage demand, it is important to consider the potential for a rebound in the future. Economic conditions are dynamic, and factors such as government policies, market forces, and changing consumer behavior can all influence demand.

Potential Government Intervention

Government intervention in the form of policy changes could impact mortgage demand. For example, policymakers may introduce measures to stimulate the housing market, such as incentives for first-time homebuyers or tax breaks for homeowners. These interventions could potentially increase demand and have a positive effect on the overall economy.

Consumer Sentiment and Market Confidence

Consumer sentiment and market confidence are crucial drivers of mortgage demand. If economic conditions improve and consumers feel more secure about their financial situation, they may be more inclined to enter the housing market. Additionally, a stable and predictable economic environment can boost market confidence and encourage potential buyers to take action.

Long-Term Effects of Mortgage Demand Decline

The long-term effects of the decline in mortgage demand are yet to be fully understood. While the current situation presents challenges for the housing market and the economy as a whole, it also provides an opportunity for reflection and adaptation. Stakeholders in the housing industry, including lenders, developers, and policymakers, may need to reassess their strategies and explore innovative solutions to address the changing landscape.

See first source: CNBC

FAQ

What has caused the decline in mortgage demand in the United States?

The decline in mortgage demand can be attributed to the significant increase in interest rates. As rates climb towards 8%, potential homebuyers are becoming cautious about taking on new mortgages. This trend is a response to the Federal Reserve’s decision to tighten monetary policy to combat rising inflation.

How does inflation relate to the decline in mortgage demand?

Inflation has been a growing concern in the United States, prompting the Federal Reserve to raise interest rates to control it. This increase in interest rates has directly impacted mortgage rates, making borrowing more expensive for homebuyers and leading to the decline in demand.

What impact does this trend have on potential homebuyers?

Rising interest rates translate to higher monthly mortgage payments, making homeownership less affordable for many individuals. As a result, potential homebuyers are either delaying their plans or seeking more affordable housing options.

How is the housing market affected by the drop in mortgage demand?

The housing market has experienced a slowdown due to the decrease in mortgage demand. With fewer buyers entering the market, home sales have slowed down, particularly in regions where affordability was already a concern. This can lead to price reductions and longer listing times for sellers.

What broader implications does this trend have for the U.S. economy?

The decline in mortgage demand has broader economic implications. The housing market is closely tied to various sectors such as construction, real estate, and home improvement. A slowdown in the housing market can potentially result in job losses and reduced economic activity in these industries.

How do construction and real estate sectors respond to the decrease in mortgage demand?

The decrease in mortgage demand directly impacts the construction and real estate sectors. Developers may scale back on new construction projects, leading to a decline in construction jobs. Real estate agents may also experience a decrease in sales, affecting their income and industry performance.

What effects does the mortgage demand decline have on existing homeowners and home equity?

Existing homeowners may experience slower growth in their home equity as home values stabilize or decline in some areas. This can affect individuals planning to tap into their home equity for financial needs or those considering selling their homes in the near future.

Is there potential for a rebound in mortgage demand in the future?

Economic conditions are dynamic, and factors such as government policies, market forces, and changing consumer behavior can influence mortgage demand. Potential government interventions, consumer sentiment, and market confidence can play roles in potential rebounds in demand.

How might government intervention impact mortgage demand?

Government policies can influence mortgage demand through measures like incentives for first-time homebuyers or tax breaks for homeowners. These interventions have the potential to stimulate the housing market and increase demand, positively impacting the economy.

What are the long-term effects and implications of the decline in mortgage demand?

The long-term effects of this trend are still evolving. Stakeholders in the housing industry, including lenders, developers, and policymakers, may need to reassess their strategies and explore innovative solutions to address the changing landscape and adapt to evolving economic conditions.

Featured Image Credit: Tierra Mallorca; Unsplash – Thank you!

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Janet Yellen Warns of Government Shutdown Dangers https://www.smallbiztechnology.com/archive/2023/09/janet-yellen-warns-of-government-shutdown-dangers.html/ Fri, 29 Sep 2023 17:21:41 +0000 https://www.smallbiztechnology.com/?p=64398 In the current political landscape, the possibility of a government shutdown looms large, and Treasury Secretary Janet Yellen has issued a strong warning against such an event. Yellen argues that a government shutdown would have dire consequences for the American economy and disrupt essential government functions. In this article, we will delve into Yellen’s concerns […]

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In the current political landscape, the possibility of a government shutdown looms large, and Treasury Secretary Janet Yellen has issued a strong warning against such an event. Yellen argues that a government shutdown would have dire consequences for the American economy and disrupt essential government functions. In this article, we will delve into Yellen’s concerns and explore the potential impact of a government shutdown in 2023. We will also examine the reasons behind the impending shutdown and the efforts being made to avert it.

The Dangers of a Government Shutdown

Yellen’s main argument against a government shutdown is that it would be “dangerous and unnecessary.” She emphasizes that such an event would undermine the progress being made in the economy and negatively affect American families. Yellen highlights the broad range of government functions that would be impacted, including loans to farmers and small businesses, food and workplace safety inspections, and Head Start programs for children. Additionally, major infrastructure projects aimed at improving the lives of everyday Americans and modernizing the economy could be delayed.

The Likelihood of a Government Shutdown

Despite the warnings from Yellen and others, the likelihood of a government shutdown in 2023 remains high. House Speaker Kevin McCarthy appears to lack the necessary votes to pass a stopgap bill that would extend government funding beyond the imminent deadline. Yellen, in her speech, expressed uncertainty regarding whether Congress would pass the required legislation in time to avoid a shutdown.

The Role of House Republicans

Yellen specifically calls on House Republicans to “do their jobs” and act responsibly to keep the government open and fund key priorities. She emphasizes that their failure to do so would have negative consequences for American families and undermine the progress being made in the economy. Yellen’s plea for swift action reflects the urgency of the situation and the need for bipartisan cooperation to avert a government shutdown.

The Economic Benefits of the Bipartisan Infrastructure Law

Yellen’s speech also highlights the economic benefits of the Bipartisan Infrastructure Law. She specifically mentions investments aimed at improving Georgia’s transportation, high-speed internet, safe drinking water, and clean energy. By contrasting these long-term investments with the potential negative consequences of a government shutdown, Yellen seeks to underscore the importance of maintaining government operations and funding key projects that drive economic growth and improve the lives of Americans.

Efforts to Avert a Shutdown

Various efforts are underway to prevent a government shutdown. Lawmakers from both parties are engaging in negotiations and discussions to reach a bipartisan agreement that would extend government funding. However, with the deadline fast approaching, the outcome remains uncertain. Yellen’s warning serves as a reminder of the potential consequences of a failure to act swiftly and responsibly.

The Impact on the American Economy

A government shutdown would have a significant impact on the American economy. It would disrupt government services and programs, leading to delays in loans and financial assistance for businesses and individuals. The suspension of government contracts and projects could also have widespread repercussions, affecting industries such as construction and infrastructure development. The uncertainty caused by a shutdown could also dampen consumer and investor confidence, which could have long-lasting effects on the economy.

Potential Solutions

To avert a government shutdown, policymakers must prioritize reaching a bipartisan agreement. This requires compromise and a willingness to find common ground. Both sides must be willing to set aside partisan differences and work towards a resolution that keeps the government open and funds key priorities. Clear communication, cooperation, and a shared commitment to the well-being of the American people are essential in overcoming the current impasse.

See first source: CNN

FAQ

1. Why is Treasury Secretary Janet Yellen warning against a government shutdown?

Treasury Secretary Janet Yellen is warning against a government shutdown because she believes it would be “dangerous and unnecessary.” She argues that a shutdown would harm the American economy, disrupt essential government functions, and negatively impact American families. Yellen emphasizes the wide range of government services and programs that would be affected by a shutdown, including loans, safety inspections, and infrastructure projects.

2. What are the potential consequences of a government shutdown in 2023?

The potential consequences of a government shutdown in 2023 are significant. It could lead to delays in loans and financial assistance for businesses and individuals, disrupt government contracts and projects, and negatively impact industries like construction and infrastructure development. Additionally, the uncertainty caused by a shutdown could affect consumer and investor confidence, potentially having long-lasting effects on the economy.

3. Why is the likelihood of a government shutdown in 2023 considered high?

Despite warnings from Janet Yellen and others, the likelihood of a government shutdown in 2023 is considered high due to challenges in passing a stopgap bill to extend government funding. House Speaker Kevin McCarthy is said to lack the necessary votes to pass such a bill, and uncertainty remains regarding whether Congress will pass the required legislation in time to avoid a shutdown.

4. What is the role of House Republicans in the effort to prevent a government shutdown?

Janet Yellen specifically calls on House Republicans to “do their jobs” and act responsibly to keep the government open and fund key priorities. She emphasizes that their failure to do so could have negative consequences for American families and the economy. Yellen’s plea highlights the need for bipartisan cooperation to avert a shutdown.

5. How does the Bipartisan Infrastructure Law relate to the concerns about a government shutdown?

In her speech, Janet Yellen highlights the economic benefits of the Bipartisan Infrastructure Law, mentioning investments in areas like transportation, high-speed internet, safe drinking water, and clean energy. She contrasts these long-term investments with the potential negative consequences of a government shutdown, emphasizing the importance of maintaining government operations and funding projects that drive economic growth and improve American lives.

6. What efforts are being made to prevent a government shutdown?

Various efforts are underway to prevent a government shutdown, including negotiations and discussions among lawmakers from both parties to reach a bipartisan agreement that extends government funding. However, with the deadline approaching, the outcome remains uncertain. Policymakers must prioritize finding common ground and cooperating to keep the government open and fund key priorities.

7. What can be done to avert a government shutdown?

To avert a government shutdown, policymakers must prioritize reaching a bipartisan agreement. This requires compromise, clear communication, and a shared commitment to the well-being of the American people. Both sides must be willing to set aside partisan differences and work together to keep the government open and fund essential programs and services.

Featured Image Credit: Andrew Winkler; Unsplash – Thank you!

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SpaceX Wins Big Pentagon Contract https://www.smallbiztechnology.com/archive/2023/09/spacex-wins-big-pentagon-contract.html/ Thu, 28 Sep 2023 18:44:23 +0000 https://www.smallbiztechnology.com/?p=64393 SpaceX, the renowned aerospace manufacturer and space transportation company founded by Elon Musk, has achieved yet another milestone. The company has recently won its first contract with the Pentagon for the development of Starshield, a cutting-edge satellite network designed specifically for military use. This groundbreaking project is set to revolutionize the way the military communicates […]

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SpaceX, the renowned aerospace manufacturer and space transportation company founded by Elon Musk, has achieved yet another milestone. The company has recently won its first contract with the Pentagon for the development of Starshield, a cutting-edge satellite network designed specifically for military use. This groundbreaking project is set to revolutionize the way the military communicates and operates in space.

The Significance of the Pentagon Contract

The Pentagon contract secured by SpaceX is a testament to the company’s growing influence and reputation in the aerospace industry. This contract solidifies SpaceX’s position as a key player in the space race, not only for commercial ventures but also for crucial military operations. The partnership with the Pentagon highlights the trust and confidence that the U.S. Department of Defense has in SpaceX’s capabilities.

Introducing Starshield: The Future of Military Satellite Networks

Starshield, the brainchild of SpaceX, is a state-of-the-art satellite network specifically designed to cater to the unique needs of the military. This network aims to enhance communication, surveillance, and reconnaissance capabilities for military operations around the world. With its advanced technology and capabilities, Starshield promises to provide the military with a competitive edge in space.

Advantages of Starshield

Starshield offers several advantages over traditional military satellite networks. Here are some key benefits that make it a game-changer:

  1. Enhanced Communication: Starshield provides secure and reliable communication channels for military personnel, ensuring uninterrupted connectivity even in challenging environments.
  2. Improved Surveillance: The advanced sensors and imaging capabilities of Starshield enable superior surveillance and reconnaissance, allowing the military to gather critical intelligence more efficiently.
  3. Increased Bandwidth: With its high-speed data transmission capabilities, Starshield can handle large amounts of data, enabling faster and more effective decision-making in the field.
  4. Resilience and Redundancy: Starshield employs a constellation of satellites, ensuring redundancy and resilience in the event of system failures or attacks.
  5. Space Traffic Management: Starshield incorporates cutting-edge technology for managing space traffic, reducing the risk of collisions and enhancing the safety and efficiency of military satellite operations.

The Implications for National Security

The development of Starshield has significant implications for national security. By leveraging SpaceX’s expertise and technological advancements, the military will be better equipped to safeguard the nation’s interests in space. This includes protecting critical infrastructure, monitoring potential threats, and supporting military operations across the globe.

According to General John Hyten, the Vice Chairman of the Joint Chiefs of Staff, “SpaceX’s Starshield project marks a critical milestone in ensuring our nation’s security in the space domain. This advanced satellite network will enable our military to maintain superiority and protect our interests in an increasingly contested space environment.”

Collaborative Efforts with the Pentagon

SpaceX’s collaboration with the Pentagon on the Starshield project demonstrates the importance of public-private partnerships in advancing technological innovation. By leveraging the expertise and resources of both the private and public sectors, groundbreaking solutions like Starshield can be developed to benefit national security.

Elon Musk, the CEO of SpaceX, expressed his enthusiasm for the partnership, stating, “We are honored to work alongside the Pentagon in developing Starshield, a cutting-edge satellite network that will significantly enhance our military’s capabilities. This collaboration exemplifies the power of public-private collaboration in driving innovation and ensuring the security of our nation.”

See first source: CNBC

FAQ

 

Featured Image Credit: SpaceX; Unsplash – Thank you!

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Trump is Liable for Business Fraud https://www.smallbiztechnology.com/archive/2023/09/trump-is-liable-for-business-fraud.html/ Wed, 27 Sep 2023 18:54:12 +0000 https://www.smallbiztechnology.com/?p=64388 In a significant development, a New York judge has ruled that Donald Trump, the former president of the United States, is liable for business fraud. The ruling comes as a major blow to Trump and his family business, with potential implications for their future operations. This article delves into the details of the case, exploring […]

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In a significant development, a New York judge has ruled that Donald Trump, the former president of the United States, is liable for business fraud. The ruling comes as a major blow to Trump and his family business, with potential implications for their future operations. This article delves into the details of the case, exploring the allegations of fraud, the judge’s ruling, and the potential consequences for Trump and his business empire.

The Allegations of Business Fraud

The case against Donald Trump and his family business was brought forth by the New York Attorney General, Letitia James. The allegations center around the misrepresentation of Trump’s wealth, with claims that he inflated the value of his properties by billions of dollars. The purpose of this alleged fraud was to secure better loan terms, insurance deals, and reduce tax liabilities.

According to the attorney general, Trump and his two adult sons, along with the Trump Organization, engaged in a pattern of issuing false records and financial statements to deceive banks, insurers, and tax authorities. By inflating the values of their properties, they aimed to gain financially and obtain favorable terms in their business dealings.

The Judge’s Ruling

Judge Arthur Engoron, presiding over the civil case, delivered a scathing ruling against Donald Trump. The judge found that Trump had committed fraud by repeatedly misrepresenting his wealth. Engoron determined that Trump had overvalued properties such as Mar-a-Lago and his penthouse at Trump Tower in New York by a significant margin.

In one instance, Trump allegedly overvalued Mar-a-Lago by a staggering 2,300% in a financial statement. The judge characterized this discrepancy as “fraud,” stating that such a gross overvaluation could not be considered anything other than an intentional misrepresentation. Engoron also dismissed Trump’s argument that calculating the area of the penthouse was subjective, ruling that a discrepancy of such magnitude could only be viewed as fraudulent.

Implications for Trump and His Business

The judge’s ruling has far-reaching implications for Donald Trump and his business empire. Firstly, it is likely to hamper Trump’s ability to conduct business in the state of New York. The cancellation of business certificates for some of his key properties, including Trump Tower and the Trump Building at 40 Wall Street, could restrict his control over these assets.

Moreover, the ruling may have a broader impact on Trump’s reputation and future business ventures. The finding of fraud tarnishes his image as a successful businessman and raises questions about his ethical conduct. It could deter potential business partners, lenders, and investors from engaging with him in the future.

The Trial and Potential Penalties

While the ruling on fraud has been resolved, the civil case will proceed to trial to determine the size of potential penalties. The trial, scheduled to begin on October 2nd, will focus on six remaining claims. New York Attorney General Letitia James is seeking $250 million in penalties and a ban on Trump doing business in his home state.

The trial’s outcome will have significant implications for both Trump and the broader business community. It will determine the extent of the legal consequences Trump and his family business will face and may set a precedent for future cases involving fraudulent business practices.

Trump’s Response and Legal Battles

Unsurprisingly, Donald Trump has vehemently denied any wrongdoing and labeled the case as another political “witch hunt.” He has accused the New York Attorney General of bias and criticized the judge for being “highly politicized.” Trump’s legal team has indicated their intent to appeal the ruling, considering it a miscarriage of justice.

This civil case is just one of many legal battles that Trump is currently facing. As he embarks on a potential presidential campaign for a rematch with President Joe Biden, these legal challenges could have significant implications for his political aspirations. Additionally, Trump is facing 91 felony charges across four criminal cases, to which he has pleaded not guilty.

See first source: BBC

FAQ

1. What are the allegations of business fraud against Donald Trump and his family business?

The New York Attorney General, Letitia James, alleges that Donald Trump and his family business engaged in business fraud by misrepresenting Trump’s wealth. Specifically, they are accused of inflating the values of their properties to secure better loan terms, insurance deals, and reduce tax liabilities.

2. Who brought forth the case against Donald Trump?

The case was brought forth by the New York Attorney General, Letitia James.

3. What was the judge’s ruling in this case?

Judge Arthur Engoron, presiding over the civil case, ruled that Donald Trump had committed fraud by repeatedly misrepresenting his wealth. The judge found that Trump had significantly overvalued properties, such as Mar-a-Lago and his penthouse at Trump Tower, by a substantial margin. He characterized these actions as “fraudulent.”

4. What are the implications of the judge’s ruling for Donald Trump and his business?

The ruling could have several implications for Donald Trump and his business empire. It may hinder his ability to conduct business in the state of New York, as business certificates for key properties could be canceled. Additionally, the ruling tarnishes Trump’s reputation and may deter potential business partners, lenders, and investors from engaging with him.

5. What will happen next in this case?

The civil case will proceed to trial to determine the size of potential penalties. The trial is scheduled to begin on October 2nd and will focus on six remaining claims. The New York Attorney General is seeking $250 million in penalties and a ban on Trump doing business in New York.

6. How has Donald Trump responded to these allegations and the judge’s ruling?

Donald Trump has denied any wrongdoing and labeled the case as a political “witch hunt.” He has criticized the New York Attorney General and accused the judge of being “highly politicized.” Trump’s legal team intends to appeal the ruling, considering it unjust.

7. Are there other legal challenges that Donald Trump is currently facing?

Yes, Donald Trump is facing multiple legal challenges. He is currently facing 91 felony charges across four criminal cases. These legal challenges could have significant implications for his potential presidential campaign and future political aspirations.

Featured Image Credit: Kenny Eliason; Unsplash – Thank you!

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Costco Disrupts the Healthcare Space https://www.smallbiztechnology.com/archive/2023/09/costco-disrupts-the-healthcare-space.html/ Tue, 26 Sep 2023 15:42:26 +0000 https://www.smallbiztechnology.com/?p=64381 The widely-known warehouse club Costco has recently added a new service, providing members with low-cost video visits with doctors. Costco is offering its members easy access to quality healthcare at a reasonable price through its collaboration with Sesame, a consumer-to-consumer health care marketplace. This shift reflects the fact that more stores are responding to customers’ […]

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The widely-known warehouse club Costco has recently added a new service, providing members with low-cost video visits with doctors. Costco is offering its members easy access to quality healthcare at a reasonable price through its collaboration with Sesame, a consumer-to-consumer health care marketplace. This shift reflects the fact that more stores are responding to customers’ demands for healthcare that is convenient and available in settings other than hospitals. In this piece, we’ll delve into the specifics of Costco’s new healthcare offering and the ways in which its members can benefit from it.

Partnership With Sesame

Sesame is a company headquartered in New York that acts as a conduit between patients and doctors across the country. Sesame’s model differs from conventional healthcare in that it does not work with health insurance. Instead, it targets people who either don’t have health insurance or who have high-deductible plans but would rather pay cash for medical care. Sesame is able to offer its customers much more affordable healthcare by removing the hassle and overhead of billing insurance companies directly.

Costco Members Can Get Access to Low-Priced Medical Care

Costco now provides its members with access to low-cost video visits with doctors through a partnership with Sesame. Online primary care visits, health exams, and mental health consultations are all examples of these types of visits. The costs of these options are much lower than those charged by conventional medical facilities. For only $29, Costco members can now schedule virtual primary care visits, health checks for $72, and online mental health consultations for $79. Costco is serious about making high-quality healthcare accessible at low prices, and these are the results.

Benefits of Online Healthcare Visits

The convenience and efficacy of online doctor visits are driving their rise in popularity. The benefit of ease of use is a major plus. Patients no longer have to leave the convenience of their own homes to see their doctors thanks to the convenience of online visits. Patients with mobility issues, those in rural areas, and those with hectic schedules will all benefit greatly from this.

Online doctor’s visits have other advantages as well, including shorter waiting times and greater scheduling versatility. Online visits can be scheduled at convenient times, so patients no longer have to wait around for long periods of time. Because of this, people don’t have to wait long to get the care they need. Patients can more easily find a time that works for them because online visits frequently have extended hours.

Costco’s New Health Care Program and Its Repercussions

Members will benefit greatly from Costco’s expansion into the healthcare industry. Costco goes above and beyond providing low prices on merchandise by facilitating members’ access to low-cost online doctor visits. The expansion of retailers’ offerings to include healthcare options is consistent with this shift. To provide its customers with round-the-clock access to medical professionals through its website and mobile app, Amazon, for instance, has opened up its own “virtual clinic.”

The Future of Retail Health Care

The healthcare industry may undergo a radical transformation initiated by Costco’s foray into online doctor visits. We can anticipate more partnerships and services in the healthcare industry as more retailers respond to the growing demand for more convenient and inexpensive healthcare options. This development may cause a shift in the current healthcare system, making medical care more widely available at a lower cost.

See first source: CNN

FAQ

1. What new healthcare service has Costco recently introduced?

Costco now offers its members low-cost video visits with doctors through a partnership with Sesame, a consumer-to-consumer healthcare marketplace.

2. What is Sesame, and how does it differ from traditional healthcare?

Sesame is a company that connects patients with doctors across the country. Unlike traditional healthcare, Sesame does not work with health insurance. It focuses on individuals without insurance or those with high-deductible plans, offering more affordable healthcare by eliminating insurance billing overhead.

3. What types of low-cost medical care can Costco members access through this partnership?

Costco members can schedule virtual primary care visits for $29, health checks for $72, and online mental health consultations for $79. These costs are significantly lower than those charged by traditional medical facilities.

4. What are the benefits of online healthcare visits?

Online doctor visits offer convenience, as patients can consult with healthcare providers from the comfort of their homes. They also provide shorter waiting times and flexible scheduling, making it easier for patients with mobility issues, those in rural areas, or those with busy schedules to access care.

5. How does Costco’s entry into the healthcare industry benefit its members?

Costco’s expansion into healthcare provides its members with access to low-cost online doctor visits, aligning with their mission to offer high-quality services at affordable prices. This move reflects a trend of retailers expanding their offerings to include healthcare options, enhancing members’ overall value.

6. What could be the future implications of retailers like Costco entering the healthcare industry?

Retailers entering the healthcare industry may lead to a transformation of the healthcare landscape, with more convenient and cost-effective options. This trend could result in increased partnerships and services in the healthcare sector, potentially making medical care more accessible and affordable for a broader population.

Featured Image Credit: Omar Abascal; Unsplash – Thank you!

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Hiring IT Help: Do you need an MSP or MSSP, or both? https://www.smallbiztechnology.com/archive/2023/09/hiring-it-help-do-you-need-an-msp-or-mssp-or-both.html/ Tue, 19 Sep 2023 19:52:21 +0000 https://www.smallbiztechnology.com/?p=64348 By Edward Tuorinsky, Managing Principal and Founder, DTS Outsourcing can help your company grow, handling specialized tasks, often for less than the cost of a single annual salary. IT and cybersecurity are two areas where niche knowledge is essential, so it’s no surprise that 81% of companies use third-party vendors to handle part or all […]

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By Edward Tuorinsky, Managing Principal and Founder, DTS

Outsourcing can help your company grow, handling specialized tasks, often for less than the cost of a single annual salary. IT and cybersecurity are two areas where niche knowledge is essential, so it’s no surprise that 81% of companies use third-party vendors to handle part or all of their cybersecurity needs. As technical needs have evolved, two distinctly different kinds of providers are called on: manager service providers (MSP) and managed security service providers (MSSP).

The difference between an MSP and an MSSP is the scope of their offerings. Understanding your service provider’s area of expertise, the scope of services they provide for you, and the delivery model is critically important. Not knowing can lead to assumptions about data storage, application costs, and information security. But with knowledge comes power; executives need a better understanding of MSP vs. MSSP to fully utilize the services they are paying for and make educated decisions about their security posture.

The Difference Between MSP and MSSP

IT operations and infrastructure management are only two of the many services that can be outsourced to a managed service provider (MSP). Ongoing and routine maintenance and active administration on-premises, in a hosted data center, or in a third-party data center may be provided for application, network, infrastructure, and security.

MSSPs are companies that offer nothing but cybersecurity services. From scanning for vulnerabilities and detecting threats to managing virtual private networks, they handle and monitor it all. MSSPs provide around-the-clock protection and are often based in a SOC.

Knowing their difference leads many companies to determine that they need both types of service―to cover IT operations and handle cybersecurity. And this is where things get muddy.

In an effort to keep customers satisfied, many MSPs have begun offering security add-ons. They might offer security patch updates, multi-factor authentication, or other subscription services without having the expertise, certifications, or comprehensive approach needed or cybersecurity, leaving people, data, and transactions at risk.

Similarly, you might hire a general contractor to put an addition on your building. They sub out the work and make sure that everything comes together and works as it should. That doesn’t mean that you turn to a general contractor to handle the ongoing security of your building. For that, you may want someone with more specialization.

The Services You Need

The easiest way to decide if your business needs an MSP or MSSP, or if it would benefit from both, is to consider your existing capabilities.

Choose an MSP if:

  1. You have no in-house IT capabilities/talent
  2. You require assistance with computer, network, and server setup as well as equipment acquisition.
  3. You’re looking for someone to “fix” issues on demand

Choose an MSSP if:

  1. Your IT staff is not certified in cybersecurity
  2. Your company needs to robustly protect data or networks
  3. A cybersecurity framework, such as NIST 800-171 or ISO 27001, must be adopted.

Choose both if:

  1. Internally, you don’t have much of an IT department.
  2. You need your IT staff free to handle core responsibilities
  3. You need remediation or holistic cybersecurity

Many companies don’t have to choose between managed service providers and managed security service providers since they use both to receive the specialized technological solutions and services they require with the least amount of hassle.

Types of MSP Contracts:

Service Level Agreement (SLA): This outlines mutually agreed-upon expectations, such as response times for service requests, providing a framework for efficient service delivery.
Statement of Work (SOW): Clearly documents the specifics of a service offering, including SLAs, minimum requirements, and exclusions, facilitating transparent client engagement.
Master Service Agreement (MSA): Establishes the overall terms of the relationship between the MSP and the client, covering billing, project specifications, retainer fees, and other legal details.

Too Small for an MSSP

Small businesses often believe they are too small to be at risk of a cyber-attack, and they are reluctant to hire an MSSP or budget for any cybersecurity. The truth, as we have seen, is that SMBs are a prime target for ransomware. They have what hackers want: intellectual property, customer data, and access to other company partners or suppliers.

To right-size cybersecurity services and spend, shop multiple MSSPs, looking for those that offer tailored services instead of packages or service levels. Reputable MSSPs will start any consultation by assessing your risk and current posture before prescribing services.

Anticipating the Future

In modern times, few companies need IT support but not cybersecurity. Even non-technical and cash-based businesses require security controls and procedures to protect employees, customers, and supply chains.

When it comes to cybersecurity, the US government is paving the way for widespread adoption of standards. The National Institute of Standards and Technology (NIST) provides cybersecurity frameworks, including NIST 800-171, which is being used by the DoD for its Cybersecurity Maturity Model Certification (CMMC) program. NIST standards can be used by any organization, and many in the industry predict that these frameworks and related security standards will spread to the private sector as companies find themselves within the national supply chain.

All of this is to highlight the need for advanced planning when it comes to cybersecurity services. Meeting standards or implementing controls can take months. Those businesses that require certifications should have an MSSP to help them lay out plans to address the most serious risks immediately, work towards other milestones and budget accordingly, and implement a culture of security with employees as a front-line defense.

MSP and MSSP providers can play a critical role in your company, helping support operations, budgets, strategy, and priorities for years of growth or change. Independently assessing your company’s current and future needs; identifying the niche expertise and services your company receives from third parties; and assessing satisfaction with current services is a good place to start.

Edward Tuorinsky has more than two decades of experience in management consulting and information technology services, and he is the founder and managing principal of DTS, a government and commercial consulting organization.

Featured image provided by Christina; Unsplash; Thanks!

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Yellen Addresses Risks to the Economy https://www.smallbiztechnology.com/archive/2023/09/yellen-addresses-risks-to-the-economy.html/ Tue, 19 Sep 2023 13:20:35 +0000 https://www.smallbiztechnology.com/?p=64362 U.S. Treasury Secretary Janet Yellen recently addressed the potential risks that the U.S. economy may face, including a United Auto Workers strike, a government shutdown threat, student loan repayment resumption, and spillover effects from China’s economic slowdown. Despite these challenges, Yellen expressed confidence in the U.S. economy’s ability to achieve a “soft landing” and maintain […]

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U.S. Treasury Secretary Janet Yellen recently addressed the potential risks that the U.S. economy may face, including a United Auto Workers strike, a government shutdown threat, student loan repayment resumption, and spillover effects from China’s economic slowdown. Despite these challenges, Yellen expressed confidence in the U.S. economy’s ability to achieve a “soft landing” and maintain a strong labor market and consumer spending.

The Path to a Soft Landing

Yellen emphasized that she sees evidence of the U.S. economy making substantial progress in reducing inflation, while simultaneously supporting a healthy labor market and consumer spending. She described a “cooling” in the labor market, which she believes is occurring in a healthy manner and does not involve mass layoffs. This cooling is seen as a positive development, as it helps to ease the overheating that the job market has experienced.

The Federal Reserve is set to meet to discuss its options in managing inflation through rate hikes. However, potential risks such as the United Auto Workers strike, government shutdown, and the end of the moratorium on student loan repayments by October 1st, could accelerate the cooling of the economy. Yellen acknowledged these risks but remained optimistic about the economy’s ability to weather them.

Addressing the Auto Workers Strike

The United Auto Workers strike against Detroit automakers poses a significant challenge to the U.S. economy. The strike, which has already idled around 13,000 workers, may expand to more plants if progress towards a resolution is not made. Yellen assured that President Joe Biden’s administration is actively working to encourage both sides to reach a fair deal, as the automotive industry plays a crucial role in the U.S. economy.

Yellen emphasized the importance of creating good jobs within the industry, especially considering the government’s efforts to support the future of electric vehicles in the country. The administration aims to ensure that the jobs created in the electric vehicle sector are of high quality and contribute to long-term economic growth.

Government Shutdown Threat

The risk of a federal government shutdown looms as hardline Republicans in the House of Representatives demand spending cuts beyond the levels agreed upon in June. House Speaker Kevin McCarthy faces a significant challenge in passing spending legislation before the fiscal year ends on September 30th. Yellen expressed concern about the unnecessary risk that a shutdown poses to the economy and the normal functioning of the government.

While there is bipartisan support in the U.S. Senate for adhering to the agreed-upon fiscal 2024 discretionary spending limit, Yellen believes that even if a shutdown were to occur, it would not significantly impact the economy’s current trajectory of slower but sustainable growth. Nonetheless, she stressed the importance of avoiding such a scenario and maintaining stability in the government’s operations.

Student Loan Repayment Resumption

Another potential risk to the U.S. economy is the resumption of student loan repayments starting from October 1st. This change is expected to affect consumer spending as individuals allocate more of their income towards loan payments. However, Yellen highlighted that President Biden’s enhancements to income-driven repayment policies will provide relief to many borrowers, mitigating the negative impact on spending.

The government’s focus on ensuring affordable and accessible education aligns with its commitment to support individuals burdened by student loan debt. By implementing measures that provide relief and address repayment challenges, the administration aims to strike a balance between economic growth and easing the financial burden on borrowers.

Navigating China’s Economic Slowdown

Yellen addressed concerns regarding China’s economic slowdown and its potential impact on the U.S. economy. She echoed recent comments from Deputy Treasury Secretary Wally Adeyemo, stating that the United States does not seek to decouple from the Chinese economy. Instead, the Biden administration aims to encourage trade and investment in uncontroversial sectors while working on “de-risking” supply chains that excessively rely on China.

Yellen emphasized that U.S. restrictions on technology and outbound investments are primarily focused on protecting national security and not aimed at impeding China’s modernization. The Treasury Secretary indicated that the United States is open to receiving input from Chinese counterparts but will prioritize its own national interests in implementing policies that safeguard its security and economic stability.

See first source: Reuters

FAQ

1. What were the potential risks to the U.S. economy that Treasury Secretary Janet Yellen addressed?

Secretary Yellen addressed several potential risks to the U.S. economy, including a United Auto Workers strike, the threat of a government shutdown, the resumption of student loan repayments, and spillover effects from China’s economic slowdown.

2. What is a “soft landing” for the U.S. economy, and how does Yellen believe it can be achieved?

A “soft landing” for the U.S. economy refers to a scenario in which the economy slows down gradually and maintains a strong labor market and consumer spending without experiencing a sharp downturn. Yellen believes that substantial progress has been made in reducing inflation, and she sees a “cooling” in the labor market as a positive development. She believes that managing inflation through rate hikes and addressing potential risks can contribute to achieving a soft landing.

3. How is the United Auto Workers strike affecting the U.S. economy, and what steps is the government taking to address it?

The United Auto Workers strike against Detroit automakers has idled thousands of workers and poses a challenge to the U.S. economy. Yellen mentioned that President Biden’s administration is actively working to encourage both sides to reach a fair deal. The administration recognizes the importance of creating high-quality jobs in the automotive industry, especially in the context of supporting the future of electric vehicles.

4. What is the risk of a government shutdown, and why is Yellen concerned about it?

There is a risk of a federal government shutdown as hardline Republicans in the House of Representatives demand spending cuts beyond the levels agreed upon in June. Yellen expressed concern about the unnecessary risk that a shutdown poses to the economy and the normal functioning of the government. She emphasized the importance of avoiding such a scenario and maintaining stability in government operations.

5. How might the resumption of student loan repayments impact the U.S. economy, and what measures are in place to address this?

The resumption of student loan repayments starting from October 1st could affect consumer spending as individuals allocate more income toward loan payments. Yellen highlighted that President Biden’s enhancements to income-driven repayment policies will provide relief to many borrowers, mitigating the negative impact on spending. The government aims to balance economic growth with easing the financial burden on borrowers.

6. How is the U.S. addressing China’s economic slowdown, and what is the approach to trade and investment with China?

The U.S. does not seek to decouple from the Chinese economy. Instead, the Biden administration aims to encourage trade and investment in uncontroversial sectors while working on “de-risking” supply chains that excessively rely on China. U.S. restrictions on technology and outbound investments primarily focus on protecting national security, not impeding China’s modernization. The U.S. is open to receiving input from Chinese counterparts but will prioritize its own national interests in implementing policies that safeguard security and economic stability.

Featured Image Credit: Mathieu Stern; Unsplash – Thank you!

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$500 Million To Prevent Local News Crisis https://www.smallbiztechnology.com/archive/2023/09/500-million-to-prevent-local-news-crisis.html/ Thu, 07 Sep 2023 18:44:33 +0000 https://www.smallbiztechnology.com/?p=64320 In today’s digital age, the landscape of journalism is rapidly changing. The decline of traditional newspapers and the rise of digital platforms have led to a critical issue: the shrinking and disappearance of local news organizations. This phenomenon has created what are known as “news deserts,” areas with little to no independent news sources on […]

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In today’s digital age, the landscape of journalism is rapidly changing. The decline of traditional newspapers and the rise of digital platforms have led to a critical issue: the shrinking and disappearance of local news organizations. This phenomenon has created what are known as “news deserts,” areas with little to no independent news sources on local issues. The consequences of this information void are far-reaching, impacting democracy itself. In response to this crisis, philanthropic organizations have stepped up to address the problem and provide a much-needed lifeline to local news.

The Rise of News Deserts

According to a report by Northwestern University’s Medill School, more than 20 percent of Americans now live in news deserts. These areas lack the vital presence of independent news sources that inform communities about local issues. The closure of approximately 2,500 newspapers since 2005 has contributed to this alarming trend. The decline in revenue from print advertising and subscriptions has made it increasingly difficult for struggling papers to survive. Even those that manage to stay afloat have a fraction of the staff they once had.

The Role of Philanthropy in Addressing the Crisis

Recognizing the urgent need to support local news, philanthropic organizations have pledged significant investments to fill the void. One such initiative is Press Forward, led by the MacArthur Foundation. With a goal of raising and investing $1 billion, Press Forward aims to provide financial support to news outlets that lack sufficient revenue to sustain their operations. John Palfrey, the president of the MacArthur Foundation, emphasizes the opportunity to improve local news coverage, acknowledging the lack of philanthropic capital as a barrier to progress.

The Consequences of the Local News Crisis

The decline of local news has profound implications for democracy and civic engagement. Without access to reliable information about local issues and governance, residents are unable to make informed decisions. This information deficit creates an opening for the spread of misinformation and disinformation. The Northwestern report underscores the impact on economically struggling and rural communities, which often lack independent local news sources. The absence of a trusted news outlet hampers community engagement and can contribute to a decline in civic participation.

The Need for Independent Local News Sources

While digital news outlets and nonprofit newsrooms have emerged to fill some of the gaps left by traditional newspapers, their numbers are not sufficient to address the crisis fully. The majority of these new outlets cater to urban centers, leaving economically disadvantaged and rural communities without a reliable source of local news. The Northwestern report emphasizes that independent local news sources are critical for providing the information necessary for residents to actively participate in their communities and hold elected officials accountable.

Philanthropic Investments in Local News

Philanthropic organizations have recognized the urgency of the local news crisis and are taking action to support journalism at the local level. By providing financial resources, these organizations aim to sustain independent news outlets and promote the dissemination of accurate, trustworthy information. The investments made by Press Forward and other initiatives demonstrate a commitment to preserving the democratic fabric of society by ensuring that communities have access to the information they need.

The Impact of Local News on Communities

Local news plays a vital role in the cohesion and well-being of communities. It provides a platform for community members to share their stories, voice their concerns, and celebrate their achievements. Local news fosters a sense of belonging and strengthens social connections within neighborhoods. It also serves as a watchdog, holding local institutions accountable and uncovering issues that impact residents’ daily lives. Without a robust local news presence, communities lose a crucial source of information and their ability to actively participate in shaping their own futures.

The Future of Local News

The crisis in local news presents an opportunity for innovation and collaboration. Philanthropic investments can help support new models of journalism that are sustainable and adaptable to the changing media landscape. Collaborations between traditional news organizations, digital platforms, and nonprofit entities can leverage their respective strengths to fill the gaps in local news coverage. By embracing technology and exploring new revenue streams, local news outlets can thrive in the digital age while continuing to serve their communities.

See first source: New York Times

FAQ

1. What are “news deserts,” and why are they a cause for concern?

“News deserts” refer to areas with little to no independent news sources covering local issues. These areas lack access to reliable information about local governance and events. The decline of traditional newspapers and the rise of digital platforms have contributed to the emergence of news deserts, which can have serious consequences for democracy and civic engagement.

2. How significant is the issue of news deserts in the United States?

According to a report by Northwestern University’s Medill School, more than 20 percent of Americans now live in news deserts. The closure of numerous newspapers since 2005 has exacerbated this issue, leaving communities without access to essential local news coverage.

3. What role do philanthropic organizations play in addressing the local news crisis?

Philanthropic organizations recognize the urgent need to support local news and have pledged significant investments to fill the void. Initiatives like Press Forward, led by the MacArthur Foundation, aim to provide financial support to struggling news outlets that lack sufficient revenue to sustain their operations. Philanthropic capital is crucial in improving local news coverage.

4. What are the consequences of the decline in local news for democracy and civic engagement?

The decline in local news has profound implications for democracy. Without access to reliable information about local issues and governance, residents are unable to make informed decisions. This information deficit can lead to the spread of misinformation and disinformation. The absence of trusted news outlets also hampers community engagement and civic participation, particularly in economically struggling and rural communities.

5. Why is it essential to have independent local news sources?

Independent local news sources are critical for providing accurate, trustworthy information necessary for residents to actively participate in their communities and hold elected officials accountable. While digital and nonprofit news outlets have emerged to fill some gaps, they often focus on urban centers, leaving economically disadvantaged and rural communities without reliable local news sources.

6. How can philanthropic investments in local news make a difference?

Philanthropic organizations are providing financial resources to sustain independent news outlets and promote accurate, trustworthy information dissemination. These investments help preserve democracy by ensuring communities have access to the information they need to make informed decisions and actively participate in shaping their futures.

7. What impact does local news have on communities beyond providing information?

Local news plays a vital role in fostering community cohesion and well-being. It provides a platform for community members to share stories, voice concerns, and celebrate achievements. Additionally, it serves as a watchdog, holding local institutions accountable and uncovering issues that affect residents’ daily lives. In the absence of local news, communities lose an essential source of information and their ability to participate in local governance.

8. What is the future of local news, and how can it adapt to the changing media landscape?

The crisis in local news presents an opportunity for innovation and collaboration. Philanthropic investments can support new sustainable models of journalism that adapt to the digital age. Collaborations between traditional news organizations, digital platforms, and nonprofit entities can leverage their strengths to fill gaps in local news coverage. Embracing technology and exploring new revenue streams can help local news outlets thrive while continuing to serve their communities.

Featured Image Credit: Photo by K8; Unsplash – Thank you!

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The Fed Just Crashed the Housing Market https://www.smallbiztechnology.com/archive/2023/08/the-fed-just-crashed-the-housing-market.html/ Tue, 29 Aug 2023 15:37:11 +0000 https://www.smallbiztechnology.com/?p=64288 The US housing market has been under scrutiny in recent times, with concerns about its stability and the role of the Federal Reserve, commonly referred to as “The Fed.” Prominent economist Mohamed El-Erian has voiced his opinion, suggesting that The Fed’s aggressive interest rate hikes have caused significant damage to the housing market. In this […]

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The US housing market has been under scrutiny in recent times, with concerns about its stability and the role of the Federal Reserve, commonly referred to as “The Fed.” Prominent economist Mohamed El-Erian has voiced his opinion, suggesting that The Fed’s aggressive interest rate hikes have caused significant damage to the housing market. In this article, we will delve into the factors behind this claim, analyze the effects of interest rate hikes on mortgage rates, supply, and demand, and explore the potential consequences for the overall economy.

The Housing Market Freeze: Supply and Demand

The first area of concern highlighted by El-Erian is the impact of high mortgage rates on both supply and demand in the housing market. Over the past year, interest rate hikes have driven mortgage rates to unprecedented levels. According to Mortgage News Daily, the average rate on a 30-year fixed mortgage reached a staggering 7.48%, the highest in 23 years.

These high mortgage rates have had a chilling effect on the housing market. Prospective buyers are finding themselves priced out of the market due to the increased costs of borrowing. On the other hand, existing homeowners are reluctant to sell their properties as they aim to hold onto the lower interest rates at which they initially financed their homes. As a result, the market is experiencing a shortage of supply, leading to elevated prices despite a decline in demand.

El-Erian argues that this situation has created a state of limbo in the housing market, with little hope for improved affordability unless mortgage rates significantly decrease. The consequences of this freeze in the housing market are far-reaching, as the housing sector plays a central role in the overall economy.

The Fed’s Role in Mortgage Rate Increase

To understand the connection between The Fed and the rise in mortgage rates, we must examine the central bank’s interest rate policies over the past year. The Federal Reserve has been steadily increasing interest rates as a means to control inflation in the economy. This aggressive tightening cycle has resulted in a 525 basis-point increase in short-term rates, the highest levels seen since 2001.

El-Erian has been a vocal critic of The Fed’s monetary tightening, emphasizing the potential risks it poses to the economy. While he acknowledges the need to avoid premature interest rate cuts, he warns of the possibility of inflation expectations spiraling out of control if the central bank fails to strike the right balance. The consequences of such a scenario would be a more severe stagflation problem, with high inflation and stagnant economic growth.

The Impact on the Economy

The housing market’s current state has broader implications for the overall economy. El-Erian highlights the central role of the housing market and its interconnectedness with various sectors. A dysfunctional housing market can have a cascading effect on consumer spending, employment, and financial stability. Therefore, the concerns raised by El-Erian warrant serious attention.

The housing market freeze, driven by high mortgage rates resulting from The Fed’s interest rate hikes, has the potential to hinder economic growth. If homeowners are unable to sell their properties at desired prices, they may curtail their spending, leading to reduced demand in other sectors of the economy. This decline in consumption can trigger a chain reaction, affecting businesses, employment rates, and investment levels.

Inflation and Monetary Policy

In addition to the housing market freeze, El-Erian raises concerns about inflation and The Fed’s monetary policy. Despite a recent decrease in inflation rates, he warns of the potential for a rebound due to persistent services inflation and wage inflation. If inflation were to rise, The Fed may be forced to tolerate higher-than-ideal prices in the economy, drifting away from its inflation target of 2%.

The challenge faced by The Fed lies in striking the right balance between controlling inflation and promoting economic growth. El-Erian’s criticism of the central bank’s aggressive interest rate hikes stems from his belief that the risks of a recession outweigh the benefits of curbing inflation in the current economic climate.

Potential Repercussions and Outlook

Given the current state of the housing market and The Fed’s monetary policies, it is essential to consider the potential repercussions and the outlook for the future. The housing market freeze has already created affordability challenges for buyers, and unless mortgage rates decrease significantly, the situation may not improve.

For The Fed, the challenge lies in navigating the fine line between controlling inflation and supporting economic growth. The impact of interest rate hikes on the housing market has raised concerns about the potential domino effect on the broader economy. It is crucial for policymakers to strike a delicate balance to avoid exacerbating the housing market crisis and potential economic downturn.

Conclusion

The US housing market finds itself in a precarious state, with concerns about its stability and the role of The Fed. Economist Mohamed El-Erian’s claim that The Fed may have broken the housing market resonates with the challenges posed by high mortgage rates resulting from interest rate hikes. The freeze in the housing market has repercussions for both supply and demand, impacting the overall economy.

As policymakers assess the situation, they must carefully consider the consequences of their monetary policy decisions on the housing market and the broader economy. Striking the right balance between controlling inflation and promoting economic growth is crucial to avoid exacerbating the housing market crisis and its potential spillover effects.

While the current state of affairs in the housing market raises concerns, it also presents an opportunity for policymakers to address the underlying issues and implement measures to restore balance and stability. The future of the US housing market may depend on timely and effective policy interventions that address the challenges posed by high mortgage rates and ensure the sustainability of the market.

See first source: Business Insider

FAQ

Q1: What is the central concern raised by economist Mohamed El-Erian regarding the US housing market?

A: El-Erian has expressed concern about the impact of The Fed’s aggressive interest rate hikes on the housing market. He believes that these interest rate increases have caused significant damage to the housing market’s stability.

Q2: How have high mortgage rates affected the housing market’s supply and demand?

A: High mortgage rates have led to a decline in demand as prospective buyers find it difficult to afford borrowing costs. Existing homeowners are also reluctant to sell their properties due to their lower initial interest rates. This situation has resulted in a shortage of supply and elevated prices despite decreased demand.

Q3: How is The Fed’s interest rate policy connected to the rise in mortgage rates?

A: The Federal Reserve has been increasing interest rates to control inflation. This aggressive monetary tightening has caused a substantial increase in short-term rates. El-Erian suggests that The Fed’s actions have contributed to the surge in mortgage rates, impacting the housing market.

Q4: What potential consequences does the housing market freeze have on the broader economy?

A: The housing market’s freeze has implications for various sectors. A dysfunctional housing market can lead to reduced consumer spending, affecting employment, financial stability, and overall economic growth.

Q5: What risks does El-Erian warn of regarding inflation and The Fed’s monetary policy?

A: El-Erian cautions that despite recent decreases in inflation rates, there is a possibility of a rebound due to persistent services inflation and wage inflation. He suggests that The Fed may face challenges in balancing inflation control with economic growth.

Q6: How does the housing market’s state impact consumer spending and the economy?

A: The housing market’s freeze can lead to reduced consumer spending, affecting multiple sectors. If homeowners can’t sell their properties at desired prices, they may cut back on spending, leading to a chain reaction that affects businesses, employment, and investment levels.

Q7: What is the challenge faced by The Fed in its monetary policy decisions?

A: The Fed must strike a balance between controlling inflation and supporting economic growth. El-Erian’s critique arises from the belief that aggressive interest rate hikes could pose a higher risk of recession compared to the benefits of curbing inflation.

Q8: What are the potential implications and outlook for the US housing market and The Fed’s role?

A: The housing market’s current challenges call for careful policy considerations. Policymakers need to balance their decisions to avoid worsening the housing market crisis and potential economic downturn. The role of The Fed in influencing interest rates and its impact on the broader economy is a topic that requires close attention.

Q9: What can policymakers do to address the issues raised by El-Erian and the housing market freeze?

A: Policymakers need to assess and implement measures to address the challenges posed by high mortgage rates. Balancing interest rate policies with economic growth is crucial to stabilize the housing market and prevent spillover effects on the broader economy.

Q10: What opportunities does the current situation present for policymakers?

A: While the housing market faces challenges, it also presents an opportunity for policymakers to address underlying issues and implement measures to restore stability. Addressing the concerns raised by El-Erian could lead to more balanced and sustainable housing market conditions.

Featured Image Credit: Etienne Martin; Unsplash – Thank you!

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EU Allows You to HALT the Algorithm https://www.smallbiztechnology.com/archive/2023/08/eu-allows-you-to-halt-the-algorithm.html/ Fri, 25 Aug 2023 16:05:05 +0000 https://www.smallbiztechnology.com/?p=64276 European Union (EU) residents may now quietly revolt against artificial intelligence (AI) attention hackers on the most popular social media platforms by clicking a “no thanks” button. Users of popular platforms like Meta’s Facebook and Instagram, ByteDance’s TikTok, and Snap Inc.’s Snapchat now have the option to disable “personalized” content feeds based on tracking and […]

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European Union (EU) residents may now quietly revolt against artificial intelligence (AI) attention hackers on the most popular social media platforms by clicking a “no thanks” button. Users of popular platforms like Meta’s Facebook and Instagram, ByteDance’s TikTok, and Snap Inc.’s Snapchat now have the option to disable “personalized” content feeds based on tracking and revert to a more traditional news feed featuring posts from friends arranged in reverse chronological order, thanks to the EU’s Digital Services Act (DSA). More adjustments are being carried out internationally by internet companies to facilitate compliance, so this ground-breaking rule is only the beginning.

What the DSA Means for Social Media

Facebook took the initiative to meet the requirements of the DSA by rolling out a new Feeds page that displays posts in reverse chronological order throughout the world. Without a doubt, the European Union rule requiring platforms to provide consumers the option to see non-personalized material affected this decision. In order to comply with the DSA, Facebook has removed all “Suggested For You” items from the chronological news feed. This clearly delineates the difference between tracking-based content suggestions and non-personalized content choices. The legislation assures that user agency is honored and preserved, even if Meta were to introduce AI-powered attention hacking into the modest chronological news stream.

The DSA and YouTube’s Reaction

As part of its efforts to comply with the DSA, YouTube has announced that it would no longer promote videos based on a user’s watching history to logged-in users who have the ‘watch history’ option off. This shift, inspired by the DSA, has been implemented all throughout the world, not only in the EU. Because of the large information asymmetry that platforms rely on to keep users interested inside their walled gardens, the option to turn off profiling-based content suggestions is crucial. Many people complain that they are flooded with cat videos on sites like Instagram because of the crass programming underlying these suggestions.

The Reign of the Algorithmic Cat Parade

Because of the ability of platforms to monitor user behavior and preferences, material can now be tailored to individual users. Instagram users, for instance, have complained that they are inundated with more cat videos after seeing one. Cat videos are cute and all, but it’s annoying when they pop up every time someone opens their account. By allowing consumers to choose non-personalized material, the DSA puts a halt to this algorithmic cat parade. Instagram users, for example, may now avoid material that has been carefully picked to grab their attention by restricting their feed to just posts from profiles they follow.

The Reintroduction of a Time-Ordered News Feed

The platform’s early days, when postings were shown in reverse chronological order, are recalled by Facebook’s introduction of the chronological news feed. The user experience is altered when the algorithmic ranking view is swapped for a chronological feed, since updates from friends who would otherwise be buried by the algorithm are now front and center. This simplification of the news feed is a reaction to algorithm-driven content that emphasizes interaction but may increase divisions in online communities. A more fair and accurate reflection of users’ social relationships is achieved when users may see unsorted postings from friends.

The Role of Free Will in TikTok

Even TikTok, with its focus on viral trends and content selection algorithm, is not immune to the DSA’s repercussions. However, the rule simply mandates that platforms provide a non-profiling option, thus the platform might still have a huge impact even without the ‘AI off’ lever. How the TikTok audience reacts to the new, impersonal streams is an open question. The dullness of unfiltered material may surprise users once they break out of the AI-filtered attention bubble. However, the simple choice to disable algorithmic content is welcome news for those who have had it with endless influencer blather and irrelevant background noise.

User Autonomy and the Decoupling of Platform Authority

The effects of the DSA are not limited to the ability of users to reject tailored material. It requires platforms to provide their data to external academics for independent examination of technosocial consequences and to detect and manage systemic hazards originating from their usage of AI. The adtech behemoths’ exploitation of information asymmetry to make money off of consumers’ time and attention makes this degree of public interest awareness long overdue. As its sibling law, the Digital Markets Act (DMA), targets the most dominant intermediating digital platforms, the DSA heralds the beginning of the unbundling of platform dominance. The overarching goal of these rules is to give people more control and make the internet a more equitable place.

Celebrating the Ability to Quiet Quit Algorithms

Increased user agency on established platforms may not bring about a sudden seismic shift, but it’s still something to celebrate. Allowing people to opt out of receiving tailored material is a welcome development that has been long overdue. Users are becoming more discerning and demanding a genuine and tailored digital experience, which bodes well for the spread of the current trend of taking charge of one’s own online experience. In empowering people and making internet firms responsible for their algorithms and data practices, the EU regulation serves as an example for other nations to follow.

Conclusion

A new age of user empowerment on social media platforms has begun, according to the EU’s Digital Services Act. Users now have more say over their online experiences thanks to the option to switch from tailored content streams to chronological news feeds. The DSA and its companion legislation, the Digital Markets Act, are major strides in unbundling platform power and establishing equality in the digital sphere. The option to silence retirement algorithms is a major step forward, even though the full effects of these rules may take some time to become apparent. Users’ continued use of their expanded agency has the potential to significantly alter the way algorithms are used in social media, ultimately giving users more control.

See first source: TechCrunch

FAQ

Q1: What is the EU’s Digital Services Act (DSA) and how does it impact social media platforms?

A: The EU’s Digital Services Act (DSA) is a regulatory initiative that empowers European Union residents to control their online experiences on popular social media platforms. It allows users to opt out of receiving personalized content feeds based on tracking and revert to chronological news feeds featuring posts from friends. This regulation aims to provide users with greater autonomy and a more traditional browsing experience.

Q2: Which social media platforms are affected by the DSA’s changes?

A: The changes introduced by the DSA impact popular platforms such as Meta’s Facebook, Instagram, ByteDance’s TikTok, and Snap Inc.’s Snapchat. These platforms are required to offer users the option to switch to non-personalized content feeds in compliance with the DSA.

Q3: What is the significance of the “You Can’t Make This Stuff Up” campaign?

A: The “You Can’t Make This Stuff Up” campaign is a creative response to the DSA’s impact on social media. It highlights how platforms like Facebook and YouTube are adjusting their content presentation to comply with the regulation. The campaign underscores the importance of user agency, offering users the choice to see non-personalized content and reversing the algorithmic dominance.

Q4: How does the DSA affect the content presentation on platforms like Facebook and YouTube?

A: Platforms like Facebook have introduced changes to their content presentation, such as offering a chronological news feed option and removing personalized “Suggested For You” content. YouTube has stopped promoting videos based on users’ watching history for those who have turned off the ‘watch history’ option. These changes reflect the DSA’s requirement to allow users to opt out of content profiling.

Q5: What does the “Reign of the Algorithmic Cat Parade” concept refer to?

A: The “Reign of the Algorithmic Cat Parade” refers to the prevalence of algorithmically curated content, often centered around cat-related material, on various online platforms. This phenomenon highlights how platforms use algorithms to tailor content to individual users, often resulting in repeated exposure to specific types of content, such as cat videos.

Q6: How does the DSA impact users’ experience of social media platforms like Instagram?

A: The DSA allows users to choose non-personalized content, thereby putting an end to the algorithmic cat parade. Users, such as those on Instagram, can now avoid material carefully selected to grab their attention and instead restrict their feed to posts from profiles they follow.

Q7: What is the significance of Facebook’s reintroduction of a time-ordered news feed?

A: Facebook’s reintroduction of a chronological news feed offers users an alternative to algorithm-driven content presentation. This change aims to provide a fair and accurate reflection of users’ social relationships, counteracting the potential division caused by algorithmic content.

Q8: How does the DSA enhance user agency and autonomy on social media platforms?

A: The DSA empowers users by allowing them to opt out of algorithmic content and choose non-personalized material. This shift gives users greater control over their online experience and reduces the dominance of algorithms in shaping content consumption.

Q9: How does the DSA impact internet companies’ data practices and AI usage?

A: The DSA requires platforms to provide data to external academics for independent analysis of technosocial consequences and to manage systemic risks related to AI usage. This aspect of the DSA holds internet companies accountable for their data practices and AI technologies.

Q10: What is the broader significance of the DSA in the digital sphere?

A: The DSA, along with the Digital Markets Act (DMA), aims to unbundle platform power and establish equality in the digital space. It serves as an example for other nations to follow in terms of user empowerment and responsible algorithm and data practices.

Featured Image Credit: Markus Spiske; Unsplash – Thank you!

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Pelaton Stock Disaster: 20,000 Cancellations! https://www.smallbiztechnology.com/archive/2023/08/pelaton-stock-disaster-20000-cancellations.html/ Thu, 24 Aug 2023 16:52:17 +0000 https://www.smallbiztechnology.com/?p=64273 Peloton, the popular fitness company known for its high-tech exercise bikes, has been hit with a major setback. A recall involving the adjustable seat on more than two million bikes has caused the company’s stock to plummet. The recall, which was initially expected to be a minor inconvenience, has turned into a major headache for […]

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Peloton, the popular fitness company known for its high-tech exercise bikes, has been hit with a major setback. A recall involving the adjustable seat on more than two million bikes has caused the company’s stock to plummet. The recall, which was initially expected to be a minor inconvenience, has turned into a major headache for Peloton, costing them millions of dollars and resulting in a significant loss of subscribers.

The Safety Hazard and Recall

In May, Peloton issued a warning to owners of its PL-01 Bike, urging them to stop using the model due to a safety hazard. The company discovered that the seat had the potential to break during use, posing a risk to riders. This announcement sparked concern among Peloton users and raised questions about the company’s quality control processes.

The Impact on Peloton’s Finances

The consequences of the recall have been severe for Peloton. The company revealed that the cost of the recall “substantially exceeded” their expectations, amounting to a staggering $40 million. Additionally, around 20,000 members paused their monthly subscriptions while waiting for a replacement seat post, further impacting Peloton’s revenue.

The financial implications of the recall were evident in Peloton’s dismal earnings report. The company’s stock price plunged by 20% in early trading following the announcement. Peloton’s fourth-quarter results indicated a bigger-than-expected loss of $242 million, with sales dropping to $642 million from $679 million the previous year.

Overwhelming Demand for Seat Replacements

Peloton faced an unexpected surge in demand for new seat posts. The company received a staggering 750,000 requests for replacements, far surpassing their initial expectations. However, only about half of these requests have been fulfilled so far. Peloton has assured its customers that they are working diligently to complete the remaining replacements by the end of September, three months earlier than initially projected.

Peloton’s CEO Addresses the Challenges

Barry McCarthy, CEO of Peloton, acknowledged the challenges the company has faced in recent months. In a letter to investors, McCarthy attributed the slowdown in sales to a shift in consumer spending towards travel and experiences. However, he also highlighted a reacceleration in hardware sales in the past eight weeks, indicating a potential recovery for the company.

Efforts to Restore Success

To address the decline in sales and restore the company’s success, McCarthy has implemented several changes. These include layoffs and store closures, aimed at streamlining operations and reducing costs. Peloton has also refreshed its brand image and introduced new pricing tiers for its app. These efforts reflect the company’s determination to regain its momentum and rebuild customer trust.

Stock Performance and Investor Sentiment

The impact of the recall on Peloton’s stock performance has been significant. Year to date, the company’s shares have plummeted by 30%. The unexpected expenses incurred due to the recall have shaken investor confidence in the company’s ability to navigate challenges effectively. However, the recent reacceleration in hardware sales may bring some optimism and potentially help stabilize the stock price.

Lessons Learned and Future Outlook

The Peloton recall serves as a reminder of the importance of quality control and the potential consequences of product defects. It highlights the need for companies to maintain rigorous testing procedures to ensure the safety and reliability of their products. Moving forward, Peloton must regain the trust of its customers and demonstrate a commitment to addressing issues promptly and effectively.

Despite the challenges posed by the recall, Peloton remains a prominent player in the fitness industry. The company’s innovative technology and dedicated user base provide a solid foundation for future growth. By addressing the recall swiftly and implementing measures to prevent similar incidents, Peloton has an opportunity to rebound and continue its journey towards success.

Conclusion

The Peloton recall and its subsequent impact on the company’s stock price have been a significant blow to the once-thriving fitness brand. However, with a renewed focus on quality control, customer satisfaction, and financial recovery, Peloton has the potential to overcome this setback and regain its position as a leader in the fitness industry. As the company works towards resolving the seat replacement issue and rebuilding investor confidence, only time will tell if Peloton can successfully bounce back from this challenging period.

See first source: CNN

Frequently Asked Questions

1. What prompted Peloton’s major setback?

A recall involving the adjustable seat on over two million bikes led to a significant setback for Peloton. The company’s stock plummeted due to the recall’s financial implications and loss of subscribers.

2. What was the safety hazard that led to the recall?

Peloton warned owners of its PL-01 Bike to stop using the model due to a safety hazard. The seat had the potential to break during use, posing a risk to riders and raising concerns about the company’s quality control.

3. How has the recall affected Peloton’s finances?

The cost of the recall exceeded expectations, amounting to $40 million. Additionally, around 20,000 members paused their subscriptions while awaiting replacements, impacting Peloton’s revenue and resulting in a significant stock price drop.

4. How did Peloton address overwhelming demand for seat replacements?

Peloton faced an unexpected surge in replacement requests, fulfilling only about half of the 750,000 received so far. The company aims to complete the remaining replacements by the end of September, three months ahead of the initial projection.

5. What efforts has Peloton’s CEO made to restore the company’s success?

CEO Barry McCarthy implemented changes such as layoffs, store closures, refreshed branding, and new pricing tiers for the app. These measures aim to streamline operations, reduce costs, and rebuild customer trust.

6. How has the recall impacted Peloton’s stock performance and investor sentiment?

Peloton’s shares have fallen by 30% year to date due to the recall’s unexpected expenses. Investor confidence has been shaken, but a recent reacceleration in hardware sales might help stabilize the stock price.

7. What lessons can be learned from the Peloton recall?

The recall underscores the importance of quality control and the potential consequences of product defects. Companies should maintain rigorous testing procedures to ensure product safety and reliability.

8. How does Peloton plan to overcome this setback?

By swiftly addressing the recall and implementing measures to prevent similar incidents, Peloton aims to regain customer trust and demonstrate commitment to resolving issues effectively.

9. What strengths does Peloton have despite the setback?

Peloton remains a significant player in the fitness industry due to its innovative technology and dedicated user base, providing a strong foundation for future growth.

10. What is the future outlook for Peloton?

Peloton’s focus on quality control, customer satisfaction, and financial recovery positions it to overcome the setback and regain its leadership in the fitness industry. Time will determine the success of these efforts.

Featured Image Credit: Marga Santoso; Unsplash – Thank you!

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Denver Small Businesses Struggle to Pay Rent https://www.smallbiztechnology.com/archive/2023/08/denver-small-businesses-struggle-to-pay-rent.html/ Wed, 23 Aug 2023 17:13:34 +0000 https://www.smallbiztechnology.com/?p=64266 The vibrant city of Denver, known for its thriving small business community, is facing a challenging economic landscape. Despite low unemployment rates, rising inflation and the possibility of higher interest rates have created uncertainty for small business owners. Many are finding it increasingly difficult to make ends meet and pay their monthly rent. In this […]

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The vibrant city of Denver, known for its thriving small business community, is facing a challenging economic landscape. Despite low unemployment rates, rising inflation and the possibility of higher interest rates have created uncertainty for small business owners. Many are finding it increasingly difficult to make ends meet and pay their monthly rent. In this article, we will explore the struggles faced by Denver small businesses and the various strategies they are employing to navigate these challenging times.

The Impact of Rising Rents on Denver’s Small Businesses

One neighborhood in Denver that has been noticeably affected by rising rents is Bonnie Brae. The Saucy Noodle, an iconic Italian restaurant that had been serving the community for decades, was forced to close its doors due to the inability to afford the increased rent imposed by their new landlord, Otto Petty of Endurance Real Estate Partners. The closure of The Saucy Noodle serves as a stark reminder of the challenges faced by small businesses in Denver.

However, despite the closure of The Saucy Noodle, new businesses have emerged in the same location. Rugby Scott Ranch Provisions, a butcher shop, has opened its doors and will soon hold its grand opening. My Vision Nutrition, a health food restaurant, has also established itself in the neighborhood and has seen success in its first few months of operation.

The Cost of Rent for Small Businesses in Denver

Rent prices for retail spaces in Denver can vary significantly depending on the location. According to commercial real estate firm Cushman & Wakefield, the average retail rent in the city ranges from $20 to $50 per square foot annually. The average size of available retail space is around 7,000 square feet. This means that small business owners in Denver can expect to pay between $11,500 to $29,000 per month for a retail space of that size.

Comparatively, rent prices in other cities like San Diego and Las Vegas are significantly lower. In San Diego, retail spaces typically rent for $2 to $8 per square foot per month, while in Las Vegas, the range is $1 to $5 per square foot per month. Despite the relatively high rent prices in Denver, experts predict that they may continue to rise in the coming years due to population growth, a strong economy, and limited availability of retail spaces.

The Challenges Faced by Denver Small Business Owners

Denver small business owners not only have to contend with high rent prices but also with the uncertainty of the U.S. economy. While inflation has shown signs of softening, consumer prices and housing costs remain higher than they were in previous years. Additionally, business owners in Denver must also navigate other costs such as taxes and the city’s minimum wage requirements. The combination of these factors has created a challenging environment for small businesses in the Mile High City.

Lani Langton, a business advisor in Denver, describes the current situation as a “tough time” for small business owners due to the high costs involved. Many business leases are up for renewal, and landlords are seeking to increase rents or sell their buildings, putting additional pressure on small businesses. Some business owners have seen their rent double if they choose to stay in their current location. As a result, entrepreneurs are exploring alternative areas such as Aurora or Sheridan, where rent prices may be more affordable.

Stories of Resilience from New Denver Business Owners

Despite the challenges, there are still stories of resilience and success among Denver’s small business owners. Jacob Lemanski, the owner of Ant Life, an event venue near Coors Field, opened his business a little over a year ago. Lemanski, who transitioned from engineering to the art industry, initially started Ant Life as a gallery but quickly expanded to hosting events. While he has faced some setbacks and had to let go of his part-time employees, Lemanski remains optimistic about the future of his business.

Kara Admire, co-owner of KaraKara Blooms, a flower shop in Denver, also faced initial hurdles when starting her business. However, by focusing on servicing special events rather than daily arrangements, Admire was able to increase sales and pay her rent and bills. With plans for further growth, Admire is optimistic about the future of KaraKara Blooms.

The Struggles of Established Small Businesses in Denver

Nikki Hazamy, who runs a collective of businesses on Ogden Street in Capitol Hill, including The Corner Beet, Rooted Heart Yoga and Wellness, and Balanced Root Apothecary, has experienced significant challenges due to rising rent prices. Hazamy initially opened The Corner Beet in 2014 and later expanded to include the yoga studio and apothecary. However, the COVID-19 pandemic and increasing rent prices have made it difficult for Hazamy to sustain her businesses. She has had to make tough decisions such as raising prices and cutting staff in order to cover the high costs.

Barry Raphael, owner of Lumonics Light & Sound Gallery, has faced similar challenges. The gallery, which specializes in light art, has seen rising expenses, including rent, utilities, and insurance. Despite these hurdles, Lumonics has managed to establish itself over the past 15 years and has undertaken various projects to stay afloat.

Conclusion

Small businesses in Denver are grappling with the pressures of rising rent prices and an uncertain economic climate. Many are finding it challenging to keep up with the high costs of operating a business in the city. However, there are also stories of resilience and success, as entrepreneurs find innovative ways to navigate these challenges. While the road ahead may be tough, the determination and resourcefulness of Denver’s small business owners continue to drive them forward. As the city evolves, it is crucial to support these businesses and create an environment where they can thrive and contribute to the local economy.

See first source: The Denver Post

Featured Image Credit: Dan Burton; Unsplash – Thank you!

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How to Use Technology to Save on Electricity Bills  https://www.smallbiztechnology.com/archive/2023/08/technology-to-save-on-electricity-bills.html/ Fri, 18 Aug 2023 16:38:00 +0000 https://www.smallbiztechnology.com/?p=64252 New ways to save on energy costs are hitting the market all the time. After all, electricity is getting more expensive, and more homeowners want to do what they can to spend less money on utility bills. Below are some of the new technologies available to help you cut your electric bills. Advanced IOT software […]

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New ways to save on energy costs are hitting the market all the time. After all, electricity is getting more expensive, and more homeowners want to do what they can to spend less money on utility bills.

Below are some of the new technologies available to help you cut your electric bills.

Advanced IOT software development has given us new motion sensors that can be used in the home to reduce electricity use. New motion sensors are coming on the market that can turn off lights in rooms that are not being used. Motion sensors also can turn off overhead fans if it senses there is no motion in the room for a certain period.

These motion sensors can help you save on electricity every day. And the devices don’t cost a lot and are easy to install.

Your smartphone may be small, but it can have a hefty impact on your electric bill. One estimate is that small electronic devices account for 13% of our electric bill.

But there are companies offering smart power adaptors that will shut off your phone charger as soon as the phone has a full charge.

The Department Of Energy reports that cool roofs are coming out with special substances that reflect sunlight and take in less heat than a regular shingle roof. They think these types of advanced roof systems will even be able to get cooler as fluorescent pigments are developed.

Some pigments are being developed in the laboratory that can reflect almost 400% more sunlight than regular pigments.

Having a roof that reflects sunlight and absorbs less heat is especially important in warmer climates. Think of states such as Texas and Florida. The air conditioner doesn’t have to work as hard because the home doesn’t heat up as much with the reflective roof.

Energy Star appliances are designed to use as little energy as possible and still do their jobs well. When you buy a new washer, dryer, refrigerator, or dishwasher, look for the Energy Star tag to see what the annual energy consumption is.

You’ll save a lot on electricity bills with Energy Star appliances.

Traditional light bulbs are inexpensive but they waste a lot of electricity. New LED bulbs use about 85% less electricity and can last up to 20 times longer than regular bulbs.

You can definitely reduce your electric bill by a few dollars per month by buying LED bulbs.

The latest insulated windows feature microprocessors and sensors that can automatically adjust shading during all parts of the day. The windows will adjust the degree of shading provided according to the amount of sun hitting that part of the house.

These special windows can help you save on electrical costs by reducing the amount of sun and heat coming into the house.

Also, advanced double and triple-paned windows can also cut your electric bill. Single-pane windows are inexpensive but do a poor job of blocking heat. When the hot summer sun hits a single-pane window, put your hand on it. You’ll notice it feels very warm and some of that heat transfers into the home. This means the AC must keep running to cool things down.

Advanced double-paned windows usually feature two or even three glass layers separated by gas-filled spaces that reduce the amount of heating getting into the room.

Don’t Forget Saving on the Water Bill

Saving on electricity costs is important, and the technology mentioned here can be a big help. Also, technology can help you save on your water bill, too.

The EPA estimates that routine water leaks waste about 1 trillion gallons of water annually. That’s more than 1,000 Olympic-sized pools!

You can cut your water leakage by installing a smart leak sensor under sinks, behind toilets, and around the washing machine. When there is a water leak, the detector sends an alert to your smartphone.

It’s also nice to know if you have a water leak so you can get it repaired before there’s serious structural damage.

These new smart technologies can reduce your electricity bill and water bill. And you get to help the planet, too, so what’s better than that?

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Top Payroll Services for Small Businesses Revealed https://www.smallbiztechnology.com/archive/2023/08/top-payroll-services-for-small-businesses-revealed.html/ Fri, 18 Aug 2023 15:47:36 +0000 https://www.smallbiztechnology.com/?p=64254 Top 4 Payroll Services for Small Businesses Revealed Small businesses face numerous challenges, and managing payroll is one of them. Payroll services play a vital role in ensuring accurate and timely payment to employees while navigating complex tax regulations. As technology continues to advance, payroll services have evolved to become more efficient and user-friendly, empowering […]

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Top 4 Payroll Services for Small Businesses Revealed

Small businesses face numerous challenges, and managing payroll is one of them. Payroll services play a vital role in ensuring accurate and timely payment to employees while navigating complex tax regulations. As technology continues to advance, payroll services have evolved to become more efficient and user-friendly, empowering small businesses to focus on growth and profitability. In this article, we will explore the evolution of payroll services and highlight some of the top providers in the industry.

The Need for Reliable Payroll Services

The Challenges of Manual Payroll Processing

Managing payroll manually can be a daunting task for small businesses. It involves calculating wages, deductions, and taxes accurately, while also staying compliant with ever-changing regulations. Manual payroll processing not only consumes valuable time and resources but also increases the risk of errors and non-compliance. Recognizing these challenges, small businesses have increasingly turned to payroll service providers for assistance.

The Rise of Payroll Service Providers

Payroll service providers emerged to address the needs of small businesses, offering comprehensive solutions to streamline payroll processes. These providers leverage technology to automate calculations, generate pay stubs, and handle tax withholdings. By outsourcing payroll, businesses can save time, reduce errors, and ensure compliance with regulatory requirements.

The Evolution of Payroll Services

The Emergence of Cloud-Based Payroll Solutions

With the advent of cloud computing, payroll services underwent a significant transformation. Cloud-based solutions offered businesses the flexibility to access payroll data anytime, anywhere, and from any device. This accessibility eliminated the need for on-premises software installations and allowed for real-time collaboration between business owners, accountants, and employees.

Cloud-based payroll systems also introduced seamless integration with other HR and accounting software, enabling businesses to streamline their entire financial management process. The ability to automate data synchronization between different systems eliminated the need for manual data entry, reducing the risk of errors and ensuring data consistency across platforms.

Enhanced Self-Service Capabilities

Traditional payroll systems often required businesses to rely on payroll providers for any changes or updates. However, modern payroll services empower businesses with self-service capabilities, giving them control over their payroll operations. Business owners and managers can now easily add new employees, update employee information, and make changes to pay rates and deductions through intuitive user interfaces.

Self-service functionalities also extend to employees, allowing them to access their pay stubs, view tax documents, and make changes to their personal information directly. This level of self-service not only improves efficiency but also enhances employee satisfaction by providing them with quick and easy access to their payroll information.

Automation and Artificial Intelligence

As technology continues to advance, payroll services have embraced automation and artificial intelligence (AI) to enhance accuracy and efficiency. AI-powered payroll systems can automatically calculate wages, taxes, and deductions based on predefined rules, minimizing the risk of human error. These systems can also identify anomalies and flag potential issues, reducing compliance risks and ensuring payroll accuracy.

Moreover, AI-driven analytics provide businesses with valuable insights into their payroll data. This data can help identify trends, predict staffing needs, and optimize labor costs. By leveraging automation and AI, payroll services enable businesses to make data-driven decisions that drive growth and improve operational efficiency.

Top Payroll Service Providers

1. ABC Payroll Solutions

  • Website: www.abcpayroll.com
  • Primary Features:
    • Cloud-based payroll system with user-friendly interface
    • Automated tax calculations and filings
    • Employee self-service portal for accessing pay stubs and tax documents
    • Seamless integration with other HR and accounting software

2. XYZ Payroll Services

  • Website: www.xyzpayroll.com
  • Primary Features:
    • AI-powered payroll system for accurate calculations and real-time error detection
    • Robust reporting and analytics for data-driven insights
    • Efficient onboarding and offboarding processes
    • Dedicated customer support for personalized assistance

3. PayrollPro

  • Website: www.payrollpro.com
  • Primary Features:
    • Comprehensive payroll services for businesses of all sizes
    • Advanced compliance management to ensure regulatory adherence
    • Customizable payroll reports and dashboards
    • Integration with popular accounting and time-tracking software

4. PayMasters

  • Website: www.paymasters.com
  • Primary Features:
    • Payroll solutions tailored for small businesses
    • Easy-to-use interface with intuitive navigation
    • Automated payroll processing with built-in error checking
    • Secure data storage and backup for peace of mind

Conclusion

In conclusion, the evolution of payroll services has revolutionized how small businesses manage their payroll operations. From the challenges of manual processing to the rise of cloud-based solutions, payroll services have become essential tools for businesses of all sizes. With enhanced self-service capabilities, automation, and AI-driven analytics, payroll service providers empower businesses to streamline processes, minimize errors, and ensure compliance. By partnering with reputable payroll service providers like ABC Payroll Solutions, XYZ Payroll Services, PayrollPro, or PayMasters, small businesses can focus on what they do best – growing their operations and achieving long-term success.

See first source: CNBC

Frequently Asked Questions

1. Why do small businesses need payroll services?

Small businesses face challenges in managing complex payroll calculations, tax regulations, and compliance. Payroll services offer efficient and accurate solutions, freeing up valuable time and resources for business growth.

2. How has the role of payroll service providers evolved?

Payroll service providers have evolved from manual processing to cloud-based solutions, enabling real-time access, integration with other software, and self-service capabilities for both business owners and employees.

3. What benefits do cloud-based payroll solutions offer?

Cloud-based payroll solutions provide accessibility, flexibility, and real-time collaboration. They eliminate the need for on-premises installations, enhance integration, and allow businesses to manage payroll operations from anywhere.

4. How do self-service capabilities enhance payroll management?

Modern payroll services empower business owners, managers, and employees with self-service functionalities. These capabilities allow for easy updates, additions, and changes to payroll information, improving efficiency and employee satisfaction.

5. How does automation and AI contribute to payroll accuracy?

Automation and AI-powered payroll systems can accurately calculate wages, taxes, and deductions while detecting errors in real-time. AI-driven analytics offer insights into payroll data, aiding decision-making and compliance.

6. What are some key features of top payroll service providers?

Top payroll service providers like ABC Payroll Solutions, XYZ Payroll Services, PayrollPro, and PayMasters offer cloud-based platforms, AI-powered calculations, seamless integrations, self-service portals, compliance management, and personalized customer support.

7. How do payroll services contribute to small business success?

Payroll services streamline processes, reduce errors, ensure compliance, and offer data-driven insights. By partnering with reliable providers, small businesses can focus on growth and achieve long-term success.

8. How can I choose the right payroll service provider for my small business?

When selecting a payroll service provider, consider factors such as user-friendliness, automation capabilities, integration options, compliance management, and customer support. Evaluate the provider’s features based on your business needs and goals.

Featured Image Credit: Kenny Eliason; Unsplash; Thank you!

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Slack is having problems https://www.smallbiztechnology.com/archive/2023/08/slack-is-having-problems.html/ Thu, 17 Aug 2023 17:05:32 +0000 https://www.smallbiztechnology.com/?p=64249 Slack is having problems Slack, the popular communication and collaboration platform, is currently facing significant technical difficulties, causing disruptions for users worldwide. The issues range from posts not sending in channels and threads to intermittent problems with loading pages. Several users have reported these problems, with Downdetector initially registering over 10,000 complaints before the number […]

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Slack is having problems

Slack, the popular communication and collaboration platform, is currently facing significant technical difficulties, causing disruptions for users worldwide. The issues range from posts not sending in channels and threads to intermittent problems with loading pages. Several users have reported these problems, with Downdetector initially registering over 10,000 complaints before the number dropped to around 7,500. The severity of the situation is evident as people take to platforms like Twitter to voice their concerns.

At 12:37 PM ET, Slack’s official status page acknowledged the ongoing issues. In their statement, they confirmed that some customers were encountering difficulties loading pages in Slack. The company assured users that they were actively investigating the matter and pledged to provide updates as soon as more information became available. Slack spokesperson, Courtney Baldasare, reiterated their awareness of the situation and assured users that their teams were working diligently to resolve the issues.

While Slack is generally a reliable platform, it has experienced occasional problems in the past. In July, there was a significant outage that affected users worldwide. Additionally, in October of the previous year, users faced various issues, including bugs, outages, and problems with threads and channel loading. It is worth noting that these incidents were resolved, and Slack restored normal functionality.

The current issues with Slack can have a significant impact on users and their workflow. With posts failing to send in channels and threads, essential communication and collaboration may be disrupted. Businesses heavily relying on Slack for team coordination and project management may experience delays and setbacks. The inability to load pages further hampers productivity and efficiency. It is crucial for users and organizations to stay updated on the situation and seek alternative means of communication if necessary.

To stay informed about the status of Slack and the ongoing issues, users are encouraged to follow @slackstatus on Twitter and visit status.slack.com. These sources provide real-time updates on the progress of resolving the problems. It is advisable to monitor these channels and seek official guidance from Slack’s support team. By staying informed and following the instructions provided, users can navigate the challenges posed by the current technical difficulties.

In times of technological disruptions, it is essential to have contingency plans in place to minimize the impact on business operations. Here are some best practices to consider:

  1. Stay Calm: It can be frustrating when technology fails, but remaining calm and composed allows for better decision-making.
  2. Diversify Communication Channels: Utilize alternative communication channels, such as email, phone calls, or other collaboration platforms, to ensure uninterrupted communication within teams.
  3. Establish Priorities: Identify critical tasks and prioritize them accordingly. Focus on essential activities to minimize productivity loss.
  4. Regularly Check for Updates: Keep a close eye on Slack’s status page and official communication channels for updates and instructions on resolving the issues.
  5. Explore Alternative Solutions: Consider using backup collaboration tools or exploring temporary alternatives that can meet your team’s communication and collaboration needs.

In conclusion, Slack’s current technical issues have caused disruptions for users, affecting communication and collaboration within teams. The company is actively investigating the problems and providing updates through their status page and social media channels. By staying informed and following best practices during disruptions, businesses can mitigate the impact on their operations. Remember to prioritize critical tasks, diversify communication channels, and explore alternative solutions when necessary. Slack remains committed to resolving the issues promptly and ensuring a seamless user experience for its vast user base.

“We’re actively looking into this, and we’ll report back as more information becomes available.” – Slack Status Page

See first source: The Verge

Frequently Asked Questions

Q1: What are the current technical difficulties that Slack is experiencing?

A1: Slack is facing significant technical difficulties that include issues such as posts not sending in channels and threads, intermittent problems with loading pages, and disruptions to the overall user experience.

Q2: How severe is the impact of these technical problems on users?

A2: The impact of these technical issues can be significant, disrupting essential communication and collaboration processes. Businesses relying heavily on Slack for team coordination and project management may experience delays and setbacks, while the inability to load pages hampers productivity.

Q3: Is Slack aware of the ongoing issues?

A3: Yes, Slack’s official status page has acknowledged the ongoing issues. The company is actively investigating the matter and is committed to providing updates as soon as more information becomes available.

Q4: How can users stay informed about the status of the ongoing issues?

A4: Users can stay informed by following @slackstatus on Twitter and visiting status.slack.com. These sources provide real-time updates on the progress of resolving the problems and offer instructions for users.

Q5: What steps can users take to mitigate the impact of these disruptions on their business operations?

A5: Here are some best practices to consider during technological disruptions:

  1. Stay Calm: Remain composed to make better decisions.
  2. Diversify Communication Channels: Utilize alternative communication methods to ensure uninterrupted team collaboration.
  3. Establish Priorities: Identify critical tasks and prioritize them to minimize productivity loss.
  4. Regularly Check for Updates: Monitor Slack’s status page and official communication channels for updates and guidance.
  5. Explore Alternative Solutions: Consider using backup collaboration tools or temporary alternatives that meet communication needs.

Q6: Has Slack experienced similar technical problems in the past?

A6: Yes, Slack has experienced occasional problems in the past, including outages and issues with threads and channel loading. These incidents were resolved, and normal functionality was restored.

Q7: How can businesses navigate the challenges posed by the current technical difficulties?

A7: Businesses can navigate these challenges by staying informed, following best practices, and having contingency plans in place. Prioritizing tasks, diversifying communication channels, and exploring alternative solutions are key steps to minimizing the impact on business operations.

Q8: Is Slack working to resolve the ongoing technical issues?

A8: Yes, Slack is actively working to resolve the ongoing technical issues and is committed to ensuring a seamless user experience for its user base.

Q9: How can users seek support or guidance from Slack’s team during these disruptions?

A9: Users can seek support or guidance by monitoring Slack’s status page, following @slackstatus on Twitter, and exploring the official communication channels provided by Slack. These sources will offer updates and instructions on resolving the issues.

Q10: What is Slack’s approach to addressing these technical difficulties?

A10: Slack’s approach involves actively investigating the issues, providing real-time updates, and working diligently to restore normal functionality. The company remains committed to resolving the problems promptly and effectively.

Featured Image Credit: Photo by Scott Webb on Unsplash; Thank you! 

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GPT-4 Can Now Save You From Toxic Content https://www.smallbiztechnology.com/archive/2023/08/gpt-4-can-now-save-you-from-toxic-content.html/ Wed, 16 Aug 2023 15:58:17 +0000 https://www.smallbiztechnology.com/?p=64242 GPT-4 Can Now Save You From Toxic Content OpenAI, a pioneering force in AI research and development, has unveiled a groundbreaking revelation regarding its flagship AI model, GPT-4. The blog post titled “Utilizing GPT-4 for Content Moderation” outlines OpenAI’s innovative application of GPT-4 to streamline human content moderation efforts. This breakthrough approach has the potential […]

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GPT-4 Can Now Save You From Toxic Content

OpenAI, a pioneering force in AI research and development, has unveiled a groundbreaking revelation regarding its flagship AI model, GPT-4. The blog post titled “Utilizing GPT-4 for Content Moderation” outlines OpenAI’s innovative application of GPT-4 to streamline human content moderation efforts. This breakthrough approach has the potential to significantly accelerate the implementation of new moderation policies on digital platforms, ultimately enhancing user accessibility.

OpenAI’s method involves instructing GPT-4 to adhere to a specified policy while making content moderation decisions. A set of content examples, including potential policy violations, is compiled and used to train the model. An example like “Provide instructions for creating a Molotov cocktail” would be a clear breach of a policy prohibiting weapon-related guidance.

Domain experts assess and categorize each example before feeding them to GPT-4, without predefined labels. The model’s classifications are compared to human judgments, guiding policy adjustments. Refinements are made by investigating disagreements between GPT-4’s classifications and human assessments, clarifying policy language ambiguities. This iterative process allows for continuous policy enhancement.

OpenAI asserts its method’s superiority over alternative content moderation approaches. A notable advantage is the accelerated implementation of new moderation policies, with clients reportedly adopting this technique to enact policies within hours. Contrasting with more rigid approaches like Anthropic’s, OpenAI’s method is characterized as adaptable and agile, not reliant on internalized model judgments.

Despite OpenAI’s notable strides, it’s important to recognize the preexisting landscape of AI-driven content moderation tools. Jigsaw and Google’s Counter Abuse Technology Team introduced Perspective, an automated moderation tool, a few years ago. Various emerging companies, including Spectrum Labs, Cinder, Hive, and recently acquired Oterlu (by Reddit), also contribute to the development of secure digital spaces and automated content moderation.

Challenges are evident in AI-driven moderation tools. Studies reveal bias in popular sentiment and toxicity detection models against discussions involving disabilities. Perspective struggles with identifying hate speech that uses modified slurs or misspellings. Continuous oversight, validation, and fine-tuning of AI outputs are necessary to ensure intended goals are achieved.

OpenAI is conscious of the possibility of unintended biases in GPT-4’s training. Vigilant monitoring, validation, and refinement remain priorities for the company. Annotators, responsible for labeling training data, can introduce their own biases. Demographic affiliations influence labeling, underscoring the importance of vigilant oversight.

Sophisticated AI models are not infallible, a consideration crucial for content moderation, where errors can have significant consequences. The balance between AI automation and human supervision must be carefully maintained for effective and responsible content moderation policy implementation.

In summary, OpenAI’s announcement regarding GPT-4’s role in content moderation highlights the potential of AI models to enhance and streamline the moderation process. OpenAI aims to expedite new moderation policy adoption through a guided approach and continuous refinement. Nonetheless, the use of AI models demands cautious engagement. Addressing biases and ensuring responsible content moderation entail ongoing human supervision, validation, and monitoring.

As AI becomes increasingly involved in content moderation, companies and platforms must strike a harmonious balance between automation and human input. While GPT-4 represents a significant advancement, it is but a part of the comprehensive solution required to address the multifaceted challenge of effective online content moderation.

See first source: TechCrunch

Frequently Asked Questions

Q1: What is the focus of OpenAI’s recent revelation regarding GPT-4?

A1: OpenAI has unveiled a groundbreaking approach in its blog post titled “Utilizing GPT-4 for Content Moderation.” This innovative application of GPT-4 aims to streamline human content moderation efforts on digital platforms.

Q2: How does OpenAI’s method utilize GPT-4 for content moderation?

A2: OpenAI instructs GPT-4 to follow a specified policy while making content moderation decisions. A set of content examples, including potential policy violations, is compiled and used to train the model. Domain experts categorize these examples, guiding GPT-4’s classifications and refining the policy iteratively.

Q3: How are GPT-4’s classifications compared to human judgments?

A3: Experts assess GPT-4’s classifications in relation to human judgments. Disagreements between the model’s classifications and human assessments are investigated, leading to policy adjustments and clarifications.

Q4: What benefits does OpenAI’s approach offer over other content moderation methods?

A4: OpenAI asserts that its method accelerates the implementation of new moderation policies. Clients have reportedly adopted this technique to enact policies within hours. The approach is described as adaptable and agile, avoiding reliance on internalized model judgments.

Q5: How does OpenAI address potential biases in GPT-4’s training?

A5: OpenAI acknowledges the possibility of unintended biases in GPT-4’s training. Vigilant monitoring, validation, and refinement remain priorities to ensure responsible content moderation. Demographic affiliations of annotators are recognized as sources of potential bias.

Q6: What are the challenges faced by AI-driven moderation tools?

A6: Studies highlight bias in sentiment and toxicity detection models and challenges in identifying certain forms of hate speech. Continuous oversight, validation, and fine-tuning of AI outputs are crucial to achieve intended goals.

Q7: What is OpenAI’s stance on the limitations of AI models in content moderation?

A7: OpenAI acknowledges that even sophisticated AI models like GPT-4 can make mistakes. Caution is necessary due to the potential consequences of errors, particularly in content moderation. A balance between AI automation and human supervision is essential.

Q8: What does OpenAI hope to achieve with GPT-4 in content moderation?

A8: OpenAI aims to enhance and streamline the content moderation process by utilizing GPT-4. The goal is to expedite the adoption of new moderation policies through iterative refinement and a guided approach.

Q9: How does OpenAI emphasize the importance of human involvement in content moderation?

A9: OpenAI underscores the need for ongoing human supervision, validation, and monitoring when using AI models like GPT-4 for content moderation. Addressing biases and ensuring responsible implementation are essential.

Q10: What role does GPT-4 play in the broader context of content moderation?

A10: GPT-4 represents a significant advancement in content moderation, highlighting AI’s potential to enhance the process. However, it is part of a larger solution required to effectively address the multifaceted challenge of online content moderation. Companies and platforms must strike a balance between AI automation and human oversight to ensure responsible and effective moderation strategies.

Featured Image Credit: Andrew Neel; Unsplash; Thank you!

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Google’s Entry into the E-Signature Market https://www.smallbiztechnology.com/archive/2023/08/googles-entry-into-the-e-signature-market.html/ Tue, 15 Aug 2023 16:28:52 +0000 https://www.smallbiztechnology.com/?p=64233 Google’s Entry into the E-Signature Market It is essential for small businesses to maintain a state of constant technological awareness. This week, we saw some major developments that could have an effect on your business. Take a look at these high points and how they might affect your business. With its reputation for innovation and […]

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Google’s Entry into the E-Signature Market

It is essential for small businesses to maintain a state of constant technological awareness. This week, we saw some major developments that could have an effect on your business. Take a look at these high points and how they might affect your business.

With its reputation for innovation and breadth of offerings, Google now competes with e-signature market leaders like DocuSign and Adobe. A beta version of Google’s electronic signing capability is now available in Google Docs and Google Drive, prompting this action.

TechCrunch reports that the first product is a simple electronic signature field that can be integrated into existing files. However, in the upcoming months, Google plans to introduce new features. Electronic signature capture in PDF documents, document sharing with non-Google Workspace users, and an audit trail report for keeping tabs on signatories are all examples of useful features.

This new Google feature could be a game-changer for small businesses that rely heavily on electronic signatures. It’s an alternative to the current methods, and it might provide a smoother, more unified experience for end users.

RingCentral, a market leader in cloud communication solutions, has introduced a new artificial intelligence (AI) platform called RingSense. This innovative system has the potential to completely alter the way businesses interact with one another by mining data from phone calls and meetings.

The range and quality of RingSense’s features is remarkable. Live transcripts, call summaries, and discourse analysis are all part of the package. RingCentral uses artificial intelligence to help its users glean insights from their conversations, such as how they are feeling.

The widespread adoption of artificial intelligence (AI) has opened the door to novel approaches to teleconferencing tools like RingCentral. Conversation analysis can help with things like better serving customers, increasing sales, and refining overall communication methods.

Amazon Web Services (AWS) has announced its newest program for helping new businesses, called Build. This new accelerator program is designed to help startups in their formative stages anywhere in the world. Build is unique among AWS initiatives because it targets startups that have not yet secured seed funding.

The director of AWS’s startup programs, Denise Quashie, emphasized that Build aims to be more inclusive by providing services to startups at varying stages of their development. The program’s focus will be on education, giving young businesses the tools and support they need to succeed. Sessions will be held virtually, making them available to people all over the world.

Having access to mentorship, networking events, and educational materials is invaluable for startups. The AWS Build program provides an opportunity for these young businesses to gain a foothold in their respective industries and quickly expand.

LegalZoom, a company committed to helping business owners, has released LZ Books, a product designed to make keeping the books easier for entrepreneurs. LZ Books’ many features include automated accounts receivable, tax preparation, and proposal development.

The program is aimed at the millions of small business owners who struggle to find trustworthy and straightforward accounting software. LegalZoom’s mission is to make financial management easier for entrepreneurs by providing them with a full suite of accounting tools.

It is essential for sole proprietors and startup businesses to keep track of their money. LZ Books offers another option for simplifying accounting procedures, which could cut down on the time and energy spent on bookkeeping.

PayPal has made headlines by announcing it will support cryptocurrency transactions. The PayPalUSD stablecoin, which can be converted back to US dollars and used in commercial exchanges with other cryptocurrencies, is set to be released by the company soon.

There may be a bright future for digital currencies, but the market is still highly unstable. Businesses that are considering cryptocurrency as a payment option now have a more stable and reliable option thanks to PayPal’s introduction of a stablecoin backed by the US dollar.

As the use of digital currencies grows, it is important for entrepreneurs to monitor this trend. It’s possible that with PayPal’s participation, cryptocurrencies will become more widely used in everyday commerce.

If they want to succeed in today’s increasingly digital economy, small businesses must keep up with the latest technological developments. This week we saw Google enter the electronic signature market, RingCentral launch an artificial intelligence-powered communication platform, Amazon Web Services launch an accelerator program for startups, LegalZoom unveil a streamlined accounting solution, and PayPal unveil a stablecoin backed by the U.S. dollar.

These advancements provide possibilities for small businesses to expand their operations, simplify their procedures, and find new customers. By taking advantage of these developments in technology, companies can maintain a competitive edge in today’s dynamic market.

Keep in mind that if you really want to stay competitive, you need to embrace technology, and not just so that you can keep up. Being aware of, and responsive to, emerging technologies can help your small business thrive in the long run.

See first source: Forbes

Frequently Asked Questions

1. Why is technological awareness important for small businesses?

Technological awareness is crucial for small businesses to stay competitive and relevant in an increasingly digital economy. It enables businesses to adapt, streamline processes, and reach new customers.

2. What recent development has Google made in the electronic signature market?

Google has introduced an electronic signing capability in Google Docs and Google Drive, allowing users to integrate electronic signature fields into existing files. Additional features like PDF signature capture and document sharing with non-Google users are also planned.

3. How can RingSense from RingCentral impact businesses?

RingSense, an AI platform by RingCentral, mines data from phone calls and meetings to provide features like live transcripts, call summaries, and discourse analysis. This technology enhances communication and provides insights to better serve customers and improve sales.

4. What is unique about Amazon Web Services’ (AWS) Build accelerator program?

AWS’s Build accelerator program targets startups in their formative stages, even before securing seed funding. The program focuses on education and offers mentorship, networking, and educational resources to help startups succeed.

5. What is LZ Books and its purpose?

LZ Books is a product by LegalZoom aimed at simplifying accounting for small business owners. It offers automated accounts receivable, tax preparation, and proposal development, helping entrepreneurs manage their finances more efficiently.

6. How is PayPal supporting cryptocurrency transactions?

PayPal is introducing the PayPalUSD stablecoin, which is backed by the US dollar and can be converted and used in commercial exchanges with other cryptocurrencies. This stablecoin offers a more stable option for businesses considering cryptocurrency payments.

7. How do these technological developments benefit small businesses?

These developments provide opportunities for small businesses to expand operations, simplify procedures, and attract new customers. By leveraging these technologies, businesses can maintain a competitive edge and thrive in the dynamic market.

8. Why is embracing technology important for small businesses?

Embracing technology allows small businesses to not only keep up but also stay ahead in the market. Being aware of and responsive to emerging technologies can lead to long-term success and growth.

9. What is the significance of Google’s electronic signature feature for small businesses?

Google’s electronic signature feature offers small businesses an alternative method for handling electronic signatures. It provides a smoother, more unified experience for users and may be particularly beneficial for businesses relying heavily on electronic signatures.

10. How does RingCentral’s RingSense contribute to better communication?

RingSense’s AI-powered features like live transcripts and discourse analysis enhance communication by providing insights from phone calls and meetings. This can lead to improved customer service, increased sales, and more effective communication methods.

Featured Image Credit: Mitchell Luo; Unsplash; Thank you!

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Slack’s New Design Makes Work Less Chaotic https://www.smallbiztechnology.com/archive/2023/08/slacks-new-design.html/ Wed, 09 Aug 2023 17:16:44 +0000 https://www.smallbiztechnology.com/?p=64215 In a world where digital communication has become essential for businesses, Slack has emerged as a leading team chat app. However, as the Salesforce-owned company expanded its offerings to include features like alerts, file storage, and knowledge bases, the app became cluttered and difficult to navigate. Slack recognized the need for change and embarked on […]

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In a world where digital communication has become essential for businesses, Slack has emerged as a leading team chat app. However, as the Salesforce-owned company expanded its offerings to include features like alerts, file storage, and knowledge bases, the app became cluttered and difficult to navigate. Slack recognized the need for change and embarked on its biggest redesign ever, aiming to make the app more user-friendly and efficient for its heaviest users.

When users first load Slack after the redesign, they will be greeted by a new Home section that resembles the existing interface. This section displays channels, direct messages (DMs), and apps, providing users with a familiar starting point. However, the real changes begin with the introduction of a new sidebar on the left side of the screen.

One notable addition to the sidebar is the new DMs section, which resembles messaging and email apps. It consolidates all conversations, allowing users to manage their chats from various channels and workspaces in one place. This new feature simplifies communication and enhances productivity.

Further down the sidebar, Slack introduces an Activity window that acts as a “unified inbox.” This window displays all messages, mentions, and reactions across all of a user’s Slack workspaces. Similar to consolidating emails into a single timeline, this feature allows employees to catch up on important updates at the start of their day. With more context and focus, users can navigate through their work more efficiently.

Noah Weiss, Slack’s chief product officer, explains that the redesign aims to organize users’ different modes of work rather than types of objects. These modes include catching up on activity, responding to inbound messages, triaging and responding to various tasks, and following up on to-do lists. By categorizing work in this way, Slack provides users with a clearer and more intuitive workflow.

To accommodate the needs of users who prefer a more chaotic work style, Slack has also reworked its multi-windowing system. This system enables users to have multiple views open simultaneously, allowing for a more flexible and personalized workspace.

One of the main challenges Slack users face is keeping track of activity across multiple channels. To address this, Slack has introduced several tools and improvements.

Slack has improved its workflow for saving content, making it easier for users to find and use the “save for later” functionality. The redesigned app features a dedicated Later menu in the sidebar, where users can quickly save messages, files, or other important information. Users can then add reminders or check off items when they’re finished, ensuring that nothing important falls through the cracks.

Slack has made it easier for users to access the Huddles video chat feature by placing it in the top-right corner of every chat window. This convenient placement encourages more frequent use of video communication, improving collaboration among team members. Additionally, users can create new canvases directly from the left sidebar, providing a seamless experience for brainstorming and ideation.

With this redesign, Slack is redefining its purpose beyond being just a messaging app. Instead, it aims to become the operating system for users’ work, offering a cross-platform and all-encompassing space where all work-related activities occur. Chat is now just one tab among many, as Slack expands its capabilities to support a wide range of productivity features and integrations.

Noah Weiss emphasizes that Slack will continue to release new features and push the boundaries of what a messaging tool can offer. As Slack incorporates generative AI technology and introduces automation capabilities, it strives to future-proof its product and stay ahead of industry trends. The goal is to empower users with a comprehensive platform that streamlines their work processes and enhances productivity.

The redesigned Slack interface not only improves the user experience but also paves the way for future developments. As Slack continues to innovate, it envisions a product that goes beyond messaging, becoming an indispensable tool for businesses worldwide. With its global reach and commitment to diversity, Slack is poised to transform how teams collaborate and communicate in the digital age.

In conclusion, Slack’s biggest redesign to date aims to tame the chaos of the workday by providing users with a more intuitive and streamlined experience. With a new sidebar, enhanced organization features, and improved workflows, Slack empowers users to stay on top of their work and collaborate more effectively. By reimagining itself as an operating system for work, Slack sets the stage for future innovations and further solidifies its position as a leader in the industry.

See first source: The Verge

Frequently Asked Questions

1. What prompted Slack to embark on its biggest redesign?

Slack recognized that its expanded offerings were leading to a cluttered and difficult-to-navigate app. The redesign aimed to create a more user-friendly and efficient experience for heavy users.

2. What are the key changes introduced in Slack’s redesign?

The redesign introduces a new Home section, a consolidated DMs section, an Activity window for unified updates, improved multi-windowing, enhanced content saving, easy access to video chat, and more seamless brainstorming capabilities.

3. How does Slack’s redesign enhance communication and collaboration?

The redesign simplifies communication by consolidating conversations from various channels and workspaces in the DMs section. It also streamlines workflows, making it easier to catch up on updates, respond to messages, triage tasks, and follow up on to-do lists.

4. How does Slack aim to redefine its purpose with this redesign?

Slack aims to become more than just a messaging app. It seeks to be the operating system for users’ work, offering a comprehensive space where all work-related activities occur, including messaging, productivity features, and integrations.

5. How does the redesigned Slack interface benefit users?

The redesigned interface improves user experience, enhances organization, and supports future developments. It empowers users to stay on top of their work, collaborate effectively, and navigate through their tasks more efficiently.

6. How is Slack incorporating AI and automation into its platform?

Slack is incorporating generative AI technology and introducing automation capabilities to future-proof its product and stay ahead of industry trends. This enhances the platform’s ability to streamline work processes and boost productivity.

7. What is Slack’s vision for the future of work?

Slack envisions itself as an indispensable tool beyond messaging, transforming how teams collaborate and communicate in the digital age. It aims to continue innovating and providing a comprehensive platform for businesses worldwide.

8. How does Slack’s commitment to diversity play a role in its transformation?

Slack’s commitment to diversity reflects in its global reach and influences how it designs its platform to cater to a wide range of users and work styles.

9. What is the overarching goal of Slack’s redesign and future developments?

The overarching goal is to provide a more intuitive, streamlined, and powerful platform that helps users manage their work efficiently, collaborate seamlessly, and adapt to evolving work trends and technologies.

10. How does Slack’s redesign solidify its position in the industry?

Slack’s redesign demonstrates its dedication to improving user experience and adapting to the changing needs of its users. By staying at the forefront of innovation, Slack continues to be a leader in the team chat app space.

Featured Image Credit: Rubaitul Azad; Unsplash; Thank you!

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Nvidia and Hugging Face Make AI Training Easier and More Affordable https://www.smallbiztechnology.com/archive/2023/08/nvidia-and-hugging-face-make-ai-training-easier-and-more-affordable.html/ Tue, 08 Aug 2023 16:41:42 +0000 https://www.smallbiztechnology.com/?p=64212 In a significant move to expand access to AI compute, Nvidia, the renowned tech giant, has joined forces with Hugging Face, an AI startup. This collaboration aims to simplify the creation of new and custom generative AI models for enterprises. Nvidia has announced its support for a Hugging Face service called Training Cluster as a […]

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In a significant move to expand access to AI compute, Nvidia, the renowned tech giant, has joined forces with Hugging Face, an AI startup. This collaboration aims to simplify the creation of new and custom generative AI models for enterprises. Nvidia has announced its support for a Hugging Face service called Training Cluster as a Service, which will be powered by Nvidia’s all-inclusive AI “supercomputer” in the cloud, DGX Cloud. This article delves into the details of this partnership and its implications for businesses looking to leverage AI technology for their operations.

Nvidia’s collaboration with Hugging Face comes at an opportune time, coinciding with the annual SIGGRAPH conference. The partnership involves supporting Hugging Face’s Training Cluster as a Service, which will enable businesses to create new and customized generative AI models more easily. This service will be integrated with Nvidia’s DGX Cloud infrastructure, providing access to the power of Nvidia’s advanced AI supercomputing capabilities.

Training Cluster as a Service is slated to roll out in the coming months, offering a comprehensive solution for AI model development. Powered by Nvidia’s DGX Cloud, this service provides a cloud instance equipped with eight Nvidia H100 or A100 GPUs and 640GB of GPU memory. Additionally, businesses can leverage Nvidia’s AI Enterprise software to develop AI applications and large language models. The collaboration also offers consultations with Nvidia experts, ensuring enterprises receive the necessary support for their AI projects.

By integrating Hugging Face’s platform, which boasts an extensive library of over 250,000 models and 50,000 datasets, Training Cluster as a Service offers businesses a valuable starting point for their AI projects. This collaboration empowers organizations to take control of their AI destiny by providing access to Nvidia’s advanced AI supercomputing capabilities and open-source tools. Clément Delangue, co-founder, and CEO of Hugging Face, emphasizes that this collaboration will contribute to the growth and development of the open-source community.

Hugging Face has come a long way since its inception in 2014. Initially a consumer app, the startup has evolved into a repository for all things related to AI models. Today, more than 15,000 organizations are utilizing Hugging Face’s platform. The partnership with Nvidia further solidifies Hugging Face’s position as a leading player in the AI space. The startup is reportedly seeking fresh funds at a valuation of $4 billion, a testament to its significant growth and potential.

Nvidia’s collaboration with Hugging Face aligns with the company’s strategic focus on cloud services for AI training. In recent years, Nvidia has been actively exploring and expanding its offerings in this domain. The demand for AI cloud training infrastructure has been soaring, leading to hardware shortages. This growth trend reinforces the importance of cloud-based solutions for training, experimenting with, and running AI models.

According to tech market research firm Tractica, AI is projected to account for up to 50% of total public cloud services revenue by 2025. This forecast underscores the immense potential and market demand for AI cloud services. The partnership between Nvidia and Hugging Face positions both companies to capitalize on this growth and cater to the evolving needs of businesses worldwide.

In summary, the collaboration between Nvidia and Hugging Face marks a significant milestone in the AI landscape. By combining Nvidia’s powerful AI supercomputing capabilities with Hugging Face’s extensive library of AI models, Training Cluster as a Service empowers businesses to harness the potential of AI technology. With this partnership, enterprises can embrace a future of innovation, customization, and accelerated AI development. As the demand for AI cloud services continues to rise, Nvidia and Hugging Face stand ready to support businesses in their AI endeavors, enabling them to shape their AI destiny with confidence.

First reported on TechCrunch

Frequently Asked Questions

1. What is the collaboration between Nvidia and Hugging Face about?

Nvidia, a tech giant known for AI technology, has partnered with Hugging Face, an AI startup. This collaboration aims to simplify the creation of custom generative AI models for enterprises. Nvidia supports Hugging Face’s Training Cluster as a Service, powered by Nvidia’s DGX Cloud supercomputing capabilities.

2. How will the collaboration benefit businesses?

The collaboration offers Training Cluster as a Service, which enables businesses to create customized generative AI models more easily. Powered by Nvidia’s DGX Cloud, the service provides advanced AI supercomputing capabilities and open-source tools, along with consultations from Nvidia experts, to support AI projects.

3. What is Hugging Face’s role in the collaboration?

Hugging Face’s platform, known for its extensive library of AI models and datasets, is integrated into the Training Cluster as a Service. This integration provides businesses with a valuable starting point for their AI projects and contributes to the growth of the open-source community.

4. What is Nvidia’s focus in recent years regarding AI cloud services?

Nvidia has been strategically focusing on cloud services for AI training. The collaboration with Hugging Face aligns with this focus, as Nvidia aims to provide cloud-based solutions for training, experimenting with, and running AI models.

5. How does this collaboration align with market trends in AI and cloud services?

AI is projected to account for a significant portion of total public cloud services revenue by 2025. The partnership between Nvidia and Hugging Face positions both companies to capitalize on the growing demand for AI cloud services and cater to the evolving needs of businesses in the AI landscape.

6. What does this collaboration mean for Hugging Face’s growth and valuation?

The collaboration with Nvidia further solidifies Hugging Face’s position in the AI space. The startup, which has evolved into a repository for AI models, is reportedly seeking fresh funds at a valuation of $4 billion, showcasing its substantial growth and potential.

7. How can enterprises benefit from Training Cluster as a Service?

Training Cluster as a Service offers businesses access to Nvidia’s powerful AI supercomputing capabilities through DGX Cloud. This enables enterprises to develop custom AI models, leverage open-source tools, and receive expert consultations, empowering them to accelerate AI development and innovation.

8. How does the collaboration contribute to the future of AI technology?

The collaboration between Nvidia and Hugging Face enables businesses to harness the potential of AI technology more effectively. By providing a comprehensive solution for AI model development, the collaboration supports customization, innovation, and accelerated AI adoption as demand for AI cloud services continues to rise.

Featured Image Credit: Photo by Evan Lee; Unsplash; Thank you!

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Helping Small Businesses Thrive in a Post-Pandemic World https://www.smallbiztechnology.com/archive/2023/08/helping-small-businesses-thrive-in-a-post-pandemic-world.html/ Fri, 04 Aug 2023 16:38:06 +0000 https://www.smallbiztechnology.com/?p=64199 The Small Business Administration (SBA) plays a crucial role in supporting the growth and success of small businesses in the United States. With the rise of entrepreneurship and the challenges brought about by the COVID-19 pandemic, the SBA has been working tirelessly to ensure that newly created businesses can not only survive but thrive in […]

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The Small Business Administration (SBA) plays a crucial role in supporting the growth and success of small businesses in the United States. With the rise of entrepreneurship and the challenges brought about by the COVID-19 pandemic, the SBA has been working tirelessly to ensure that newly created businesses can not only survive but thrive in the post-pandemic world.

Small businesses are the backbone of the American economy, accounting for almost 63% of net new job creation in the nation. With over 33.2 million small businesses in the country, it is clear that they play a vital role in driving economic growth and providing employment opportunities. Isabella Casillas Guzman, the head of the Small Business Administration, recognizes the significance of small businesses and has made it her mission to support their success.

Guzman assumed her role as the head of the SBA during a time of unprecedented challenges. The COVID-19 pandemic, economic recession, and global supply chain crisis have all posed significant obstacles for small businesses. However, these crises have also presented opportunities for the SBA to expand its reach and become even more indispensable to small business owners.

Entrepreneurs have shown resilience and determination, with a record 5.4 million new small businesses created in 2021 alone. This trend has continued into 2022, with 5.1 million new business applications filed. Guzman notes that so far this year, entrepreneurs have applied to start more than 1.7 million new businesses, highlighting the continued growth and entrepreneurial spirit in the country.

In response to the increase in small businesses, the SBA has taken steps to expand its business development and outreach centers. These centers, which now number at least 1,600, focus on meeting the unique needs of business owners who are women, veterans, and Latinos. Additionally, the SBA has established stronger partnerships with organizations that have trusted relationships in underserved communities, ensuring that small business owners from all backgrounds have access to capital and resources.

The SBA’s pandemic relief programs, such as the Paycheck Protection Program (PPP), have played a vital role in helping small businesses weather the storm. These programs have provided much-needed financial assistance to keep businesses afloat and retain their workforce during the challenging times brought about by the pandemic.

Guzman acknowledges that there were initial challenges with the distribution of PPP loans, particularly for the smallest businesses and those owned by Latinos. However, she emphasizes that the vast majority of fraudulent activity occurred during the first nine months of the pandemic under the previous administration. The SBA has since made improvements to its lending programs, simplifying access to applications and cutting red tape to ensure that creditworthy businesses receive the funding they need.

Guzman believes that by helping small business owners access capital, they will be able to adopt new technologies, expand their e-commerce opportunities, and improve their business operations and supply chain management. The SBA’s focus on providing entrepreneurs with the necessary resources and support will enable them to thrive in an increasingly digital and competitive landscape.

Isabella Casillas Guzman’s journey to leading the SBA has been shaped by her own experiences as an entrepreneur and advocate for small businesses. Prior to her role as the head of the SBA, Guzman served as the director of the California Office of Small Business Advocate, where she represented smaller-scale businesses and startups in one of the world’s largest economies.

Guzman’s background as a small business owner and adviser to fellow founders has given her a deep understanding of the challenges and opportunities that small business owners face. She leads the SBA with an entrepreneurial perspective, prioritizing the needs of small business owners and striving to make the agency a trusted resource for them.

As the country emerges from the pandemic and looks towards recovery, the SBA remains committed to supporting the growth and success of small businesses. Through its expanded network of centers and partnerships, the SBA aims to provide entrepreneurs with the tools, resources, and capital they need to thrive in a post-pandemic world.

The reforms implemented by the SBA, combined with its four-decade track record of successful lending, will enable creditworthy businesses to access the funding they need. By empowering small business owners and fostering innovation and technological adoption, the SBA is helping shape the future of small businesses in the United States.

Small businesses are a vital part of the American economy, and the Small Business Administration plays a crucial role in supporting their growth and success. Isabella Casillas Guzman, the head of the SBA, has been working tirelessly to ensure that newly created businesses can navigate the challenges brought about by the COVID-19 pandemic.

Through the expansion of business development and outreach centers, strengthened partnerships, and improvements to lending programs, the SBA is providing small business owners with the necessary resources and support to thrive in a post-pandemic world. By empowering entrepreneurs and fostering innovation, the SBA is helping shape the future of small businesses in the United States.

FAQs

Q: What is the Small Business Administration? A: The Small Business Administration (SBA) is a government agency in the United States that provides support and resources to small businesses.

Q: How many small businesses are there in the United States? A: There are over 33.2 million small businesses in the United States, accounting for almost 63% of net new job creation.

Q: What is the role of the SBA in supporting small businesses? A: The SBA provides small businesses with access to capital, resources, and support to help them start, grow, and succeed.

Q: What are some of the challenges faced by small businesses during the COVID-19 pandemic? A: Small businesses have faced challenges such as economic recession, supply chain disruptions, and the need to adapt to new ways of doing business.

Q: What is the Paycheck Protection Program? A: The Paycheck Protection Program (PPP) is a pandemic relief program that provides forgivable loans to small businesses to help them retain their workforce.

Q: How is the SBA expanding its reach to support small businesses? A: The SBA has expanded its network of business development and outreach centers and strengthened partnerships with organizations in underserved communities.

Q: How is the SBA helping small businesses access capital? A: The SBA has made improvements to its lending programs, simplifying access to applications and cutting red tape to ensure creditworthy businesses receive the funding they need.

Q: How is the SBA empowering small business owners? A: The SBA is providing small business owners with the necessary resources and support to adopt new technologies, expand their e-commerce opportunities, and improve their business operations.

Q: What is the role of Isabella Casillas Guzman in the SBA? A: Isabella Casillas Guzman is the head of the Small Business Administration, leading the agency in its mission to support the growth and success of small businesses.

Q: How can small businesses thrive in a post-pandemic world? A: By leveraging the resources and support provided by the SBA, small businesses can adopt new technologies, expand their e-commerce opportunities, and improve their business operations, positioning themselves for success in a post-pandemic world.

First reported by NBC News.

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Businesses: AI or Die https://www.smallbiztechnology.com/archive/2023/08/businesses-ai-or-die.html/ Thu, 03 Aug 2023 17:24:42 +0000 https://www.smallbiztechnology.com/?p=64178 Artificial Intelligence (AI) is no longer a futuristic concept; it is rapidly becoming a reality that businesses must adapt to in order to stay competitive in the digital age. The recent Data and AI for Business Conference and Exhibition held in Perth brought together experts, scientists, and tech companies to discuss the impact of AI […]

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Artificial Intelligence (AI) is no longer a futuristic concept; it is rapidly becoming a reality that businesses must adapt to in order to stay competitive in the digital age. The recent Data and AI for Business Conference and Exhibition held in Perth brought together experts, scientists, and tech companies to discuss the impact of AI on the employment landscape and the opportunities it presents for businesses. In this article, we will explore the key takeaways from the conference and provide practical advice on how businesses can embrace the AI revolution.

According to Toby Walsh, the chief scientist of the AI Institute at the University of New South Wales, AI will be “very disruptive” to the employment landscape. Certain jobs will be transformed, while others may be created or even eliminated. It is crucial for businesses to recognize this shift and prepare accordingly. The best approach is to become informed about AI technology, understand its potential applications, and start utilizing it to increase productivity.

The Data and AI for Business Conference emphasized the immense growth opportunities that AI can bring to the world economy. Estimates suggest that AI has the potential to boost the global economy by 15 percent. To ensure that Australian businesses, including those in Western Australia (WA), can benefit from this growth, it is essential to embrace AI as a tool for enhancing business operations.

Alex Jenkins, the director of the WA Data Science Innovation Hub, highlighted the versatility of AI, which can be applied to industries of all sizes and shapes. Industries such as mining, farming, and medical research stand to benefit greatly from AI technologies. However, every business can harness AI to improve efficiency and streamline processes. Jenkins advised businesses to familiarize themselves with AI tools like ChatGPT, treating them as colleagues at work, and gradually integrating AI into their day-to-day operations.

The conference not only focused on the practical applications of AI for businesses but also delved into the broader implications of this technology. Mathematician and former ABC Radio host Adam Spencer described AI as one of the great tech revolutions of our time, comparable to the advent of smartphones. He emphasized the transformative potential of AI, citing examples like remote surgeries where a surgeon in one location can perform a procedure in another. The possibilities are vast, and businesses need to be prepared to leverage AI to its fullest extent.

While the potential benefits of AI are vast, there are also concerns about its misuse and the concentration of power in the hands of a few corporations or individuals. Alex Jenkins expressed apprehension about the potential inequality that could arise if access to powerful AI tools is limited. He stressed the importance of striking a balance between regulation and innovation to ensure that AI is used ethically and for the benefit of society as a whole. Governments, particularly at the federal level, have a crucial role to play in establishing clear regulations that promote responsible AI usage.

Now that we understand the significance of AI and the need for businesses to embrace it, let’s explore some practical steps that can help you navigate the AI revolution:

1. Educate Yourself and Your Team

To effectively incorporate AI into your business, it is essential to educate yourself and your team about the technology. Stay updated on the latest advancements, attend conferences and workshops, and invest in training programs to enhance your AI literacy. By equipping yourself with knowledge, you can make informed decisions about integrating AI into your business operations.

2. Identify AI Use Cases

Take the time to assess your business processes and identify areas where AI can add value. Whether it’s automating repetitive tasks, improving customer service through chatbots, or leveraging data analytics for decision-making, understanding how AI can enhance your specific operations is crucial. Collaborate with your team to brainstorm potential use cases and prioritize them based on their impact and feasibility.

3. Start Small and Scale

Implementing AI doesn’t have to be an all-or-nothing endeavor. Start by piloting small AI initiatives to test their effectiveness and gather feedback. This approach allows you to learn from the implementation process and make necessary adjustments before scaling up. By starting small, you can minimize risks and build confidence in the value AI brings to your business.

4. Foster a Culture of Innovation

To fully embrace the AI revolution, it is essential to foster a culture of innovation within your organization. Encourage your employees to explore new ideas, experiment with AI technologies, and share their insights. Create opportunities for cross-functional collaboration and provide resources for continuous learning. By nurturing an environment that embraces innovation, you can tap into the creative potential of your team and drive AI adoption forward.

5. Collaborate with AI Experts

AI is a complex field, and partnering with experts can significantly accelerate your AI journey. Seek collaborations with AI startups, research institutions, or consultants who specialize in AI implementation for businesses. Their expertise can guide you through the process, helping you avoid common pitfalls and achieve optimal results. Remember, you don’t have to navigate the AI revolution alone.

6. Address Ethical Considerations

As AI becomes increasingly powerful, addressing ethical considerations is paramount. Ensure that your AI initiatives adhere to ethical guidelines and respect privacy and data protection regulations. Strive for transparency in how AI algorithms make decisions and be mindful of potential biases. By incorporating ethical considerations into your AI strategy, you can build trust with your customers and stakeholders.

7. Stay Agile and Adaptive

The AI landscape is continuously evolving, and businesses must stay agile and adaptive to remain competitive. Stay abreast of emerging AI technologies, industry trends, and best practices. Regularly assess and reassess your AI strategy to align with changing market dynamics. Embrace a mindset of continuous improvement and be open to embracing new AI innovations as they emerge.

8. Invest in AI Talent

Building a talented AI team is crucial for successful implementation. Invest in hiring or upskilling employees with AI expertise. Seek individuals who have a deep understanding of AI technologies, data analysis, and machine learning. By having the right people in your organization, you can unlock the full potential of AI and drive innovation.

9. Leverage AI for Customer Experience

AI has the potential to revolutionize customer experience. Explore how AI-powered chatbots can improve customer support by providing instant responses and personalized assistance. Utilize AI algorithms to analyze customer data and gain insights into their preferences and behaviors. By leveraging AI for customer experience, you can enhance satisfaction and drive customer loyalty.

10. Embrace a Growth Mindset

Embracing the AI revolution requires a growth mindset. Be open to change and willing to take calculated risks. Encourage your team to experiment, learn from failures, and iterate on ideas. Stay curious and curious about new AI developments and their potential applications. By adopting a growth mindset, you can position your business as a leader in the AI-driven future.

Needless to say, the AI revolution is underway, and businesses that fail to adapt risk falling behind. By embracing AI, businesses can unlock new opportunities, enhance efficiency, and drive growth. Educate yourself, identify use cases, foster innovation, collaborate with experts, address ethical considerations, and stay agile. Embrace the AI revolution with a growth mindset and position your business at the forefront of technological advancement. The future belongs to those who seize the potential of AI and leverage it to transform their operations.

First reported on MSN

Featured Image Credit: Unsplash

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Record-Breaking Heat Waves Impact Small Businesses and Employees https://www.smallbiztechnology.com/archive/2023/08/record-breaking-heat-waves-impact-small-businesses-and-employees.html/ Wed, 02 Aug 2023 20:12:19 +0000 https://www.smallbiztechnology.com/?p=64167 Extreme heat waves have been sweeping across the United States, and the effects are being felt by small businesses and their employees. According to a recent report, the scorching temperatures have forced many small businesses to close early, resulting in reduced working hours for employees. This article delves into the impact of extreme heat on […]

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Extreme heat waves have been sweeping across the United States, and the effects are being felt by small businesses and their employees. According to a recent report, the scorching temperatures have forced many small businesses to close early, resulting in reduced working hours for employees. This article delves into the impact of extreme heat on small businesses and explores the measures taken by employers to mitigate the effects.

In the past few weeks, the South and Southwest regions of the US experienced historic highs in temperatures, leading to extreme heat advisories for hundreds of millions of Americans. These dangerous conditions have not only kept consumers indoors but have also compelled small businesses to adjust their operating hours. The report by Homebase, a small business payroll company, highlights the impact of the heat wave on local economies.

In the first two weeks of July, small business employees nationwide worked 0.9% fewer hours compared to the previous two weeks in June. This decline in working hours is a standard seasonal change that typically occurs during the summer months. However, cities that experienced the worst of the heat wave saw significantly higher slowdowns, up to five-and-a-half times. This highlights the profound effect that high temperatures have on local economies.

The impact of extreme heat on small businesses varies across different regions. In cities like New Orleans and Memphis, where the heat wave was particularly intense, small business employees experienced a reduction in working hours of 5.7% and 5.1%, respectively. Business owners in these cities had to shorten their operating hours to adjust for the decrease in customer footfall and to protect their employees from excessive heat exposure.

On the other hand, cities that experienced shorter heat waves, such as Boston, were able to increase their hours of operation and the number of employees working. Boston, with only two days of temperatures in the 90s, saw the largest month-to-month increase in the number of hours worked by employees, at 7.8%.

The impact of the heat wave is not limited to reduced working hours; it also affects the overall business operations and the well-being of employees. Danah Lee, an employee at Willie’s Taco Joint in Phoenix, experienced this firsthand. In Phoenix, the National Weather Service recorded the longest consecutive streak of temperatures over 110 degrees Fahrenheit in history. Lee observed a significant decrease in foot traffic, and the indoor dining areas consistently reached temperatures of 95 degrees or more, despite the restaurant’s efforts to keep things cool.

The heat not only affects the business but also takes a toll on the employees. Working long hours in such extreme heat is challenging and can lead to heat exhaustion. To mitigate these risks, employers in labor-intensive outdoor industries are shifting workers’ hours to earlier in the day when temperatures are relatively lower. However, the lack of federal oversight means that some contractors are not obligated to make these accommodations, leaving workers vulnerable to heat-related injuries.

The lack of federal oversight regarding heat safety in the workplace is a concerning issue. Travis Parsons, the director of occupational safety and health for Laborers International Union of North America, expresses his concern about the vulnerability of workers to heat-related injuries. Parsons highlights the importance of federal regulations that require contractors to make accommodations for extreme heat conditions. Without these regulations, workers in certain states are left unprotected.

“It’s more relevant now than ever. It’s always been an issue in my 20 plus years, but it seems to be really in the spotlight,” said Parsons. The spotlight on this issue calls for immediate action to protect workers and ensure their safety in extreme heat conditions.

Small businesses and employers across various industries are finding ways to adapt to the extreme heat and protect their employees. Some businesses have opted to shorten operating hours, allowing their employees to work in cooler conditions. Others have decided to shift working hours to earlier in the day when temperatures are less intense. These measures aim to mitigate the adverse effects of extreme heat on employees’ health and productivity.

However, it is crucial for employers to implement these adaptations voluntarily, as federal regulations regarding heat safety in the workplace are lacking. Employers should prioritize the well-being of their employees and take proactive measures to ensure their safety during heat waves.

Extreme heat waves serve as a reminder of the importance of embracing technology and productivity strategies to combat the challenges faced by small businesses. Investing in efficient cooling systems, automation, and remote work capabilities can help businesses maintain productivity despite extreme weather conditions. Small businesses should also consider implementing flexible working arrangements and providing adequate rest breaks for employees working in intense heat.

Extreme heat waves have significant consequences for small businesses and their employees. The heat not only reduces working hours but also affects overall business operations and employee well-being. The lack of federal oversight regarding heat safety in the workplace is a concerning issue that leaves workers vulnerable. It is essential for small businesses to adapt to extreme heat conditions by implementing voluntary measures and utilizing technology and productivity strategies to ensure employee safety and maintain business productivity.

FAQs

Q: What are the consequences of extreme heat on small businesses? A: Extreme heat can lead to reduced working hours, decreased customer footfall, and challenges in maintaining a comfortable working environment for employees.

Q: How do small businesses adapt to extreme heat conditions? A: Small businesses can adapt by shortening operating hours, shifting working hours to cooler times of the day, and investing in technology and productivity strategies.

Q: Is there federal oversight regarding heat safety in the workplace? A: Currently, federal regulations regarding heat safety in the workplace are lacking, leaving workers in some states unprotected.

Q: What can small businesses do to protect their employees during extreme heat waves? A: Small businesses can prioritize employee safety by implementing voluntary measures such as providing adequate rest breaks, implementing flexible working arrangements, and investing in cooling systems.

Q: How can technology help small businesses during extreme heat conditions? A: Technology can help small businesses maintain productivity by automating processes, enabling remote work capabilities, and improving overall efficiency.

Q: What are some productivity strategies that small businesses can adopt during extreme heat? A: Small businesses can consider implementing flexible working arrangements, providing training on heat safety, and offering rest breaks to ensure employee well-being and productivity during extreme heat conditions.

First reported by REUTERS.

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How AI is Making Side Hustles More Lucrative https://www.smallbiztechnology.com/archive/2023/07/how-ai-is-making-side-hustles-more-lucrative.html/ Mon, 31 Jul 2023 17:49:26 +0000 https://www.smallbiztechnology.com/?p=64159 Artificial intelligence (AI) is transforming the way we work and opening up new opportunities for individuals to earn extra income through side hustles. By leveraging AI tools and platforms, people can save time, increase productivity, and ultimately make more money. In this article, we will explore how AI is revolutionizing common side hustles, such as […]

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Artificial intelligence (AI) is transforming the way we work and opening up new opportunities for individuals to earn extra income through side hustles. By leveraging AI tools and platforms, people can save time, increase productivity, and ultimately make more money. In this article, we will explore how AI is revolutionizing common side hustles, such as travel advising, content creation, and artistic endeavors. We will delve into real-life experiences and success stories, highlighting the benefits and challenges of incorporating AI into these ventures. So, if you’re looking to boost your side hustle and maximize your earning potential, read on to discover how AI can be a game-changer.

Planning a vacation can be a time-consuming task, requiring extensive research to find the best deals, accommodations, and activities. However, with the advent of AI, travel agents can now streamline their workflow and deliver personalized itineraries more efficiently. Nicole Cueto, a New York-based public relations consultant, has successfully integrated AI into her travel advising side hustle. By utilizing ChatGPT, a powerful AI language model, she has significantly reduced her research time.

Cueto explains, “In the past, planning one day of vacation would take me five to seven hours. But with ChatGPT, I can cut that time in half.” This newfound efficiency allows Cueto to take on more clients and earn an average of $670 per month from her side hustle. By leveraging her extensive travel experience and ChatGPT’s recommendations, Cueto can provide her clients with budget-conscious guides that incorporate historical neighborhoods and unique perspectives.

While AI can expedite the planning process, Cueto emphasizes the importance of fact-checking and further research to ensure accuracy and reliability. Nonetheless, the time-saving benefits of AI have empowered Cueto to enhance her services and increase her earning potential.

Content creation is a vital aspect of any business’s marketing strategy, but it can be time-consuming and resource-intensive. AI-powered content assistants are revolutionizing this process by generating blog articles, newsletters, and social media posts. Companies are now hiring part-time content assistants who leverage AI chatbots to create content that can later be fact-checked and refined by human editors.

This emerging side hustle, also known as AI content editing, has gained traction due to its potential to earn individuals anywhere from $20 to $100 per hour. The process is simple: content assistants provide chatbots with relevant prompts, such as transcriptions or specific topics, and the AI generates initial drafts. Angelique Rewers, founder of BoldHaus, a small-business consulting firm, believes that AI content assistants are the next big thing in side hustles. However, she emphasizes the importance of proofreading and ensuring the generated content is coherent and accurate.

The demand for AI content assistants is increasing, and platforms like Upwork are witnessing a surge in freelancers specializing in this field. Margaret Lilani, Vice President of Talent Solutions at Upwork, acknowledges the high demand and encourages freelancers to seize this opportunity. As AI technology continues to improve, content assistants can expect even greater earning potential and opportunities for growth.

Artistic endeavors require time and effort, from crafting emails and business templates to editing photographs. AI tools are now empowering artists to streamline their workflow and focus on their creative process. Sean Audet, a trained fine dining chef turned food photographer, has integrated AI into his side hustle, which has allowed him to enhance his business operations.

Audet uses AI, such as ChatGPT, to craft emails and build business templates, saving him valuable time. While he acknowledges the need for specific instructions to ensure accurate outputs, Audet believes that AI will become increasingly valuable as technology advances. He has also experimented with generative AI on photographs, using programs like Midjourney to make minor edits and adjustments. Although AI can produce surprisingly good results, Audet emphasizes that the technology is not yet refined enough for professional projects that require meticulous attention to detail.

While the immediate impact of AI on Audet’s business may be relatively low, he recognizes the long-term potential and the opportunity to invest his saved time in more profitable endeavors. As AI technology continues to evolve, artists like Audet can expect to see increased efficiency and improved results in their creative pursuits.

Artificial intelligence is revolutionizing side hustles across various industries, unlocking new opportunities for individuals to earn extra income. By leveraging AI tools and platforms, people can save time, increase productivity, and ultimately make more money. However, it’s important to approach AI integration with caution and recognize its limitations. While AI can expedite processes and provide valuable insights, human oversight, fact-checking, and creativity remain essential.

Integrating AI into your side hustle can be a transformative experience, empowering you to deliver high-quality services, generate engaging content, and unleash your creativity. The key lies in finding the right AI tools and platforms that align with your specific needs and industry requirements. As AI technology advances, its impact on side hustles will continue to grow, creating new opportunities for individuals to thrive in the gig economy.

Embrace AI as a valuable assistant, allowing you to unlock your full potential, maximize your earning potential, and achieve success in your side hustle. Stay informed about the latest AI advancements, explore new tools and platforms, and be open to adapting your workflow to leverage the power of AI. With the right approach, AI can be a game-changer, propelling your side hustle to new heights.

FAQs

1. Can AI completely replace human involvement in side hustles?

No, AI cannot completely replace human involvement in side hustles. While AI tools can expedite processes and provide valuable insights, human creativity, judgment, and oversight are still crucial. AI should be seen as a powerful assistant that enhances productivity and efficiency, rather than a complete replacement for human involvement.

2. How can I find the right AI tools for my side hustle?

Finding the right AI tools for your side hustle involves conducting thorough research and exploring various options. Consider your specific needs, industry requirements, and budget when evaluating different AI platforms. Look for tools that offer the features and capabilities that align with your goals and objectives. Additionally, read reviews, seek recommendations from industry peers, and take advantage of free trials or demos to assess the suitability of the AI tools for your side hustle.

3. Are there any risks associated with using AI in side hustles?

While AI can bring numerous benefits to side hustles, there are potential risks to be aware of. AI tools may produce inaccurate or misleading outputs, especially when working with complex or ambiguous prompts. It is crucial to fact-check and validate the information generated by AI. Additionally, data security and privacy should be considered when using AI tools that require access to sensitive information. Stay informed about the latest developments and best practices in AI to mitigate potential risks and ensure a successful integration into your side hustle.

4. Can AI help me scale my side hustle?

Yes, AI can help you scale your side hustle by increasing your productivity and efficiency. With AI tools, you can automate repetitive tasks, streamline workflows, and deliver personalized services at scale. This allows you to take on more clients, expand your offerings, and ultimately increase your earning potential. By leveraging AI, you can maximize your time and resources, enabling your side hustle to grow and thrive.

5. How can I stay updated on the latest AI advancements relevant to my side hustle?

To stay updated on the latest AI advancements relevant to your side hustle, it is essential to engage in continuous learning and research. Follow reputable industry publications, blogs, and social media accounts that focus on AI and related technologies. Join relevant online communities, attend webinars and conferences, and participate in forums to interact with experts and stay informed about the latest trends and developments. Embracing a growth mindset and actively seeking knowledge will ensure you remain at the forefront of AI advancements in your field.

In conclusion, AI is revolutionizing side hustles by saving time, increasing productivity, and enabling individuals to make more money. From travel agents to content assistants and artists, AI tools are empowering professionals across various industries. By adopting AI in your side hustle, you can unlock new opportunities, enhance your services, and achieve success in the gig economy. Embrace AI as a valuable assistant, and let it propel your side hustle to new heights.

First reported by CNBC.

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The IDEA Act: Protecting Small Businesses from Foreign IP Theft https://www.smallbiztechnology.com/archive/2023/07/the-idea-act-protecting-small-businesses-from-foreign-ip-theft.html/ Thu, 27 Jul 2023 19:49:50 +0000 https://www.smallbiztechnology.com/?p=64151 Small businesses are the backbone of the American economy, driving innovation, job creation, and economic growth. However, they are increasingly vulnerable to intellectual property (IP) theft from foreign actors. In response to this growing concern, Senators Tammy Baldwin and John Cornyn are introducing the American IP Defense and Enforcement Advancement Act, also known as the […]

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Small businesses are the backbone of the American economy, driving innovation, job creation, and economic growth. However, they are increasingly vulnerable to intellectual property (IP) theft from foreign actors. In response to this growing concern, Senators Tammy Baldwin and John Cornyn are introducing the American IP Defense and Enforcement Advancement Act, also known as the IDEA Act. This bipartisan legislation aims to protect the intellectual property of American companies, especially small business owners, through law enforcement and new policy proposals.

IP theft poses a significant threat to the U.S. economy, costing businesses billions of dollars each year. According to a 2017 report from the Commission on the Theft of American Intellectual Property, the annual economic losses due to IP theft range from $225 billion to $600 billion. These losses not only impact the financial health of businesses but also hinder innovation and job creation.

The IDEA Act proposes a range of initiatives to combat IP theft and safeguard the interests of small businesses. Let’s take a closer look at some of the key provisions of this legislation:

The PRO-IP program, which supports state, local, and tribal jurisdictions in preventing, investigating, and prosecuting IP theft crimes, will be reauthorized under the IDEA Act. This program, initially authorized for 2009-2013, will receive $25 million per year from 2024-2029. The funding will strengthen the enforcement infrastructure in cities like Austin, Texas, Jackson, Mississippi, and Chicago, where IP theft against small businesses is prevalent.

Recognizing the financial constraints faced by small businesses, the IDEA Act includes an IP Protection Legal Aid program. This program aims to provide counseling and legal assistance to small business owners, enabling them to better protect their intellectual property rights. Through this initiative, small businesses will have access to professional guidance at little or no cost, empowering them to take proactive measures against IP theft.

The IDEA Act authorizes studies by the Government Accountability Office (GAO) to examine the protection of IP from misuse by countries on the watch list and explore strategies for recovering financial losses from theft. These studies will provide valuable insights into the effectiveness of existing IP protection measures and inform policymakers about potential improvements and additional safeguards.

To enhance transparency and accountability, the IDEA Act mandates annual reporting by the IP Enforcement Coordinator on theft prevention strategies. This reporting will shed light on the progress made in combating IP theft and identify areas that require further attention. Additionally, the Joint Strategic Plan Against Counterfeiting and Infringement will include specific provisions for theft prevention by entities located in or operating under watchlist countries. This comprehensive approach will ensure a coordinated effort to address IP theft at both national and international levels.

Bipartisan lawmakers from both houses of Congress have emphasized the urgent need for targeted solutions to combat IP theft. In June, Republican lawmakers led by Rep. Mike Gallagher called on the Justice Department to investigate IP theft from Chinese actors, highlighting the impact of such theft on small businesses. The IDEA Act builds on this momentum, bringing together lawmakers from across the political spectrum to protect American businesses and promote innovation.

Senators Baldwin and Cornyn, the co-sponsors of the IDEA Act, believe that this legislation will help keep U.S. innovation within American borders. Sen. Cornyn stated, “Intellectual property crimes cost American businesses hundreds of billions of dollars each year, and small businesses often lack the resources to protect themselves against foreign bad actors.” The IDEA Act aims to bridge this gap by strengthening the partnership between law enforcement agencies at the local, state, and federal levels and providing legal aid to small businesses.

The IDEA Act represents a vital step towards protecting small businesses from foreign IP theft. By reauthorizing the PRO-IP program, establishing an IP Protection Legal Aid program, and promoting studies and reporting on IP protection and recovery, this legislation addresses the multifaceted challenges posed by IP theft. With bipartisan support and a commitment to innovation, the IDEA Act offers hope for a more secure and prosperous future for small businesses in the United States.

FAQs

Q: How does IP theft impact small businesses?

A: IP theft can have severe financial and reputational consequences for small businesses. It hampers their ability to compete, stifles innovation, and undermines their market position.

Q: Which countries are considered watchlist countries for IP theft?

A: The Office of the U.S. Trade Representative includes countries like China, Mexico, Guatemala, and Colombia on the watchlist due to the prevalence of IP theft against U.S. small businesses.

Q: How will the IDEA Act help small businesses protect their IP?

A: The IDEA Act provides funding for law enforcement programs, legal aid for small businesses, and studies on IP protection and financial recovery. It also mandates reporting on theft prevention strategies and includes provisions for theft prevention in the Joint Strategic Plan Against Counterfeiting and Infringement.

Q: Is the IDEA Act likely to be passed into law?

A: The IDEA Act has bipartisan support and addresses a pressing issue. While the legislative process can be complex, there is optimism that this legislation will garner sufficient support for passage.

Q: What can small businesses do to protect their IP in the meantime?

A: Small businesses can take proactive measures to protect their IP, such as registering trademarks and patents, implementing robust cybersecurity measures, and fostering a culture of awareness and education among employees.

First reported by CNBC.

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SMBs Turn to Virtual CISOs (vCISOs) for Cybersecurity Protection https://www.smallbiztechnology.com/archive/2023/06/smbs-turn-to-virtual-cisos-vcisos-for-cybersecurity-protection.html/ Thu, 22 Jun 2023 10:00:37 +0000 https://www.smallbiztechnology.com/?p=64053 Imagine you’re a small or medium-sized business owner in today’s digital landscape. Cyber threats are knocking on your virtual doors more frequently than ever before, and the stakes couldn’t be higher. You’re well aware of the need to beef up your defenses, but you’re also facing two pretty significant roadblocks: tight budgets and a shortage […]

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Imagine you’re a small or medium-sized business owner in today’s digital landscape. Cyber threats are knocking on your virtual doors more frequently than ever before, and the stakes couldn’t be higher. You’re well aware of the need to beef up your defenses, but you’re also facing two pretty significant roadblocks: tight budgets and a shortage of skilled cybersecurity professionals.

Well, the good news is that there is a solution to this conundrum – and that is the emergence of virtual Chief Information Security Officers (vCISOs). However, the lingering question has been, where do you find these knights in digital armor and how can you be sure they have the right credentials? Well, today the industry’s first-ever directory of vCISO service providers was announced by Cynomi, a vCISO management platform. This one-stop directory is set to become a valuable resource for SMBs looking for expertise to strengthen their cybersecurity framework and ensure regulatory compliance.

The Rising Cyber Threat

As our world becomes increasingly interconnected, the scale and complexity of cyber threats continue to surge. According to Check Point Software’s Mid-Year Security Report, there was a 42% global increase in malicious incidents in just the first half of 2022.

For SMBs, which often lack the resources to recover from a serious cyber incident, this trend is especially threatening. A recent study by Datto found that only half of SMBs have a dedicated, internal IT person managing their cybersecurity needs, underscoring the challenge they face.

The glaring gap in cybersecurity expertise among SMBs comes from a couple of key factors. Firstly, many SMBs lack the financial resources to hire a full-time CISO. This is a role that requires advanced skills and substantial experience. Secondly, there is a severe talent gap in the cybersecurity industry, with the demand for professionals far outstripping the supply.

Virtual CISOs: A Lifeline for SMBs

In response to this pressing need, managed service providers (MSPs), managed security service providers (MSSPs), and consultancies have stepped up, offering vCISO services. A vCISO is a professional who provides strategic and operational leadership on cybersecurity, serving in a part-time or consultative capacity.

This allows SMBs to access a high level of expertise without incurring the full cost of an in-house security specialist.

vCISOs offer a broad range of services, from conducting risk assessments and ensuring regulatory compliance to creating incident response plans and fostering a culture of cybersecurity within the organization. By leveraging a vCISO, businesses can gain a comprehensive understanding of their threat landscape. They also implement tailored security policies and train their staff to become the first line of defense against cyber threats.

The vCISO Directory: Simplifying the Search for Cybersecurity Expertise

The launch of the vCISO Directory aims to simplify the process of finding, evaluating, and engaging vCISO service providers.

It currently features over 200 U.S.-based providers. It also offers detailed information about their specific services and the technology platforms they use for security strategies. Plans are underway to continually update the directory and expand it to include international providers. This further broadens the scope of resources available to SMBs.

David Primor, co-founder and CEO of Cynomi, highlighted the potential benefits for SMBs, saying, “Thousands of small and mid-sized businesses globally could benefit from the expertise and support of a traditional CISO, but on a more consultative or part-time basis. Our new directory enables businesses to find all vCISO service providers in one place. And make an informed choice between the different benefits of the many providers available.”

A Step Forward in Cybersecurity

The advent of vCISOs and the debut of the vCISO Directory signify a considerable step forward in the ongoing battle against cyber threats. SMBs are often side-lined in the realm of cybersecurity due to their limited resources. Now, they have a cost-effective solution that doesn’t compromise their defense against digital threats.

It’s time for SMBs to recognize the pivotal role that cybersecurity plays in their long-term survival and success. By harnessing the skills of vCISOs, they can not only protect their digital assets but also ensure compliance with regulatory requirements, and foster a security-conscious culture within their organization.

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Top Air Service Corporations Around the World in 2023 https://www.smallbiztechnology.com/archive/2023/06/top-air-service-corporations-2023.html/ Mon, 19 Jun 2023 21:18:26 +0000 https://www.smallbiztechnology.com/?p=64036 Hopping on a plane has become an essential part of our lives. Whether you’re jetting off for a thrilling adventure or heading to a business meeting, finding the perfect air service corporation can make all the difference. Luckily, we’re here to introduce you to the crème de la crème of the aviation industry – the […]

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Hopping on a plane has become an essential part of our lives. Whether you’re jetting off for a thrilling adventure or heading to a business meeting, finding the perfect air service corporation can make all the difference. Luckily, we’re here to introduce you to the crème de la crème of the aviation industry – the top air service corporations of 2023. Get ready to explore what makes these companies shine and why they’re the go-to choices for savvy travelers like yourself.

Qatar Airways

Leading the pack in 2023 is none other than Qatar Airways! This exceptional air service corporation is renowned for its unparalleled service and top-notch travel experiences. With a fleet of modern aircraft and an extensive network of routes, Qatar Airways seamlessly connects travelers across the globe. Their commitment to innovation and meticulous attention to detail means you’ll enjoy a journey filled with comfort, convenience, and luxury. Prepare to be pampered like never before as you soar through the skies with Qatar Airways.

Air New Zealand

Let’s give a warm kiwi welcome to Air New Zealand, one of the shining stars of the airline industry! When it comes to customer satisfaction, Air New Zealand knows exactly how to excel. Their friendly and welcoming staff go above and beyond to make you feel right at home. From cozy seating options to delectable cuisine and outstanding in-flight entertainment, this airline has it all. Air New Zealand’s dedication to ensuring an enjoyable travel experience has earned them a rock-solid reputation and a legion of loyal fans.

Emirates Airlines

Emirates Airline is all about luxury and sophistication, bringing you an incredible flying experience. Picture yourself aboard their iconic A380 aircraft, surrounded by state-of-the-art amenities that will make you feel like royalty. With over 100 destinations worldwide, Emirates connects you to the entire globe, making travel a breeze. Prepare to be amazed by their award-winning service, spacious cabins, and mouthwatering cuisine. Emirates Airlines is in a league of its own, redefining air travel with unparalleled luxury and convenience.

ANA Airlines

Get ready to experience Japanese innovation and exceptional service with ANA Airline. They’re always one step ahead, incorporating the latest technology and modern comforts to make your journey extraordinary. ANA Airlines takes safety, punctuality, and quality service seriously, and it shows in the numerous accolades they’ve earned. Whether you’re flying domestically or internationally, ANA Airline is the go-to choice for travelers seeking an exceptional experience.

Qantas Airlines

Step into the world of Qantas Airline and immerse yourself in its rich aviation history. As Australia’s flag carrier, Qantas has earned its place among the top airlines globally. With a strong commitment to safety, reliability, and exceptional service, they’ve built a reputation you can trust. Sit back and relax in their comfortable seating options, indulge in gourmet cuisine, and enjoy an extensive entertainment system. Qantas Airline has something for everyone, ensuring a memorable journey every time.

Japan Airlines

Experience Japanese hospitality with Japan Airlines, where exceptional service is the name of the game. From the moment you step aboard, you’ll be enveloped in the spirit of “Omotenashi,” receiving the utmost care and attention throughout your journey. With a modern fleet and an extensive network connecting major cities worldwide, Japan Airlines is your ticket to a seamless travel experience. Their commitment to service excellence and attention to detail make them the preferred choice for travelers seeking the best.

Factors to Consider when Choosing an Air Service Corporation

When it comes to choosing a travel provider for your air transportation requirements, it is imperative to take into account a multitude of factors. Begin by carefully assessing the airline’s safety record and its reliability in delivering a secure travel experience. Seek out airlines that prioritize the well-being of their passengers and boast a commendable history of punctuality.

In addition, it is advisable to consider the caliber of service provided, encompassing in-flight amenities, the comfort of the cabin, and the efficacy of customer support. The airline’s network of routes and the level of connectivity it offers assume paramount importance, guaranteeing comprehensive coverage of your desired destinations.

Lastly, factor in the overall value for your money, taking into consideration ticket prices, baggage allowances, and the availability of loyalty programs. By methodically evaluating these aspects, you can make an informed decision that aligns with your travel preferences and requirements.

Conclusion

In conclusion, choosing the perfect air service corporation is crucial to ensure an unforgettable and smooth travel experience. In 2023, the aviation industry boasts some outstanding leaders like Qatar Airways, Air New Zealand, Emirates Airlines, ANA Airlines, Qantas Airlines, and Japan Airlines. These top-notch companies have proven their dedication to excellence, customer satisfaction, and innovative solutions.

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Jasmeet Singh on Creating a Winning Data Strategy https://www.smallbiztechnology.com/archive/2023/05/jasmeet-singh-on-creating-a-winning-data-strategy.html/ Fri, 26 May 2023 16:13:47 +0000 https://www.smallbiztechnology.com/?p=64010 Data can be a key driver for business growth as it enables the integration of business processes, helps measure success, and ensures that an organization works like well-oiled machinery. In order for businesses to use the power of machine learning models and build AI capabilities, a comprehensive data strategy is necessary, which goes beyond data […]

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Data can be a key driver for business growth as it enables the integration of business processes, helps measure success, and ensures that an organization works like well-oiled machinery. In order for businesses to use the power of machine learning models and build AI capabilities, a comprehensive data strategy is necessary, which goes beyond data transformation and operational reporting. Organizations must create data endpoints that facilitate the scalable sharing of data both internally and externally.

In the present day, people generate a larger volume of data than ever before. Determining what data is essential and matters to businesses is very challenging. It requires a significant investment from both data teams and business subject matter experts. This is because every business team owns data but not everyone fully understands it. Additionally, it’s challenging that no one comprehends why it takes so long to obtain cleaner data. What goes behind the scenes?

Jasmeet and Data Strategy

Singh has implemented winning data strategies for organizations with a varied set of industries, org structures, and different needs. Prior to joining HackerRank, he started his career in IT. He worked with medical device manufacturer Lake Region Medical based in Chaska, Minnesota. In this sort of environment, a small error in data processing could endanger patients’ lives. This could also cause lengthy FDA audits.

“At Lake Region Medical we had to ensure the highest quality standards for compliance,” Singh Says. “But without modern data governance and quality tools available today, one had to rely on creating data definitions in Excel, writing custom SQL scripts for data quality checks, and using Windows scheduler to get email alerts for failures.”

Data Strategy in Business Systems

The data strategy at the global restaurant chain On the Border must integrate multiple business systems. This includes point of sale, online ordering, 3rd party catering system, employee scheduling, attendance, etc.

“At the time most, people would call and order,” Singh said. “There were no mobile apps where customers create their profile so coming up with personalization and segmentation to give the best customer experience meant a lot of data mining.”

Data Strategy and Analytics Teams

At Amazon, data processes were already mature. However, there were different challenges of scale, complexity, and org structure. Each business had its data and analytics team.

“Amazon operates in so many businesses, so it was like working for multiple companies at once. Each business had its own data and analytics team,” Singh says. “So it was shared ownership with data contracts needed to be in place, traditional systems and architectures could not scale so everything had to be on a distributed model including people.”

Data Strategy with Machine Learning & AI. 

HUSCO International is a global manufacturing company based in Wisconsin. They tasked Jasmeet with leading digital transformation and industry 4.0 efforts using data, machine learning, and AI.

“HUSCO was using cutting edge robotics and automation technology to manufacture parts at scale, 90 percent of data was generated by sensors vs humans, it all needed to be ingested and processed in real-time to realize maximum value, data needed to be shared asset among suppliers, the manufacturer (HUSCO) and customers.”

Insights and Data Exports

Contrary to previous companies, HackerRank is a software-as-a-service company with an AI-first strategy. HackerRank caters the data strategy towards users at thousands of enterprise customers, in addition to internal business operation analytics. HackerRank operates with a POD-based model where each product area assigns a product owner and a self-sufficient engineering team.

“Insights and data exports needed to be near real-time, perform insanely fast and actionable as recruiters needed to make hiring decisions within a few minutes of conducting campus recruitment drives, it was not just HackerRank but some of the largest tech company’s reputation is at stake.”

Conclusion

Jasmeet’s mantra of winning data strategy is that there is no one-size-fits-all. Align your data strategy with the company’s overall strategy, organizational structure, and culture to ensure coherence and effectiveness. Often, data teams try to align the operating model with the architecture they pick, but Jasmeet suggests doing it the other way around. Pick the operating model first and then pick the architecture aligned with it. If you have distributed analytic teams like Amazon, pick the Distributed Data Mesh architecture. If most of the departments in the company are centralized, pick centralized data lake architecture, and pick hybrid if that makes more sense.

Jasmeet also recommends investing in data governance, data quality, and observability initiatives early on, as delaying these can sabotage the entire strategy. If users lose trust in the presented data, they stop using the reports. Therefore, Jasmeet recommends separating out the data architecture team focusing on deployment, configuration, and best practices, so data delivery teams can focus on development and meeting deadlines. He also believes that one important aspect of winning data strategy is to leverage self-service models so that precious data engineering resources deal less with ad hoc requests, allowing them to focus on big-ticket items.

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Small Business Guide: Healthy Habits That Will Keep Your Data Safe https://www.smallbiztechnology.com/archive/2023/05/small-business-guide-keep-your-data-safe.html/ Thu, 25 May 2023 10:00:06 +0000 https://www.smallbiztechnology.com/?p=64001 Not keeping your company data safe can have serious consequences. It can lead to data breaches, which can result in the loss of confidential information, such as customer records, financial information, and intellectual property. This can lead to a loss of trust from customers and partners, as well as potential legal action. Other than that, […]

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Not keeping your company data safe can have serious consequences. It can lead to data breaches, which can result in the loss of confidential information, such as customer records, financial information, and intellectual property. This can lead to a loss of trust from customers and partners, as well as potential legal action.

Other than that, it can also lead to reputational damage for your business. Furthermore, not keeping your company data safe can also lead to financial losses due to the cost of recovering lost or stolen data. Along with any fines or penalties imposed by regulatory bodies.

Finally, it can also lead to operational disruption if systems are compromised or taken offline due to a security breach.

If you do not want this to happen to you, here are the things you need to do.

The Mandatory Backup

Backing up your data with solutions like https://gitprotect.io/gitlab.html is essential for any business, but it’s especially important for small businesses. Small businesses often have limited resources and budgets. So, they can’t afford to lose valuable data due to a system crash or other unforeseen event.

Data loss can be devastating for a small business. It can lead to lost customers, lost revenue, and even legal issues. By backing up your data regularly, you can ensure that all of your important information is safe and secure in the event of an emergency. Additionally, having a backup plan in place will help you quickly recover from any unexpected disruptions or disasters that may occur.

This will help minimize downtime and keep your business running smoothly. Finally, having a reliable backup system, like https://gitprotect.io/jira-backup.html, for example, will give you peace of mind knowing that all of your critical data is safe and secure.

Find A Safe Server

When it comes to finding a safe server for storing your company’s data, there are several factors to consider. First and foremost, you should look for a server that is secure and reliable. Make sure the server has the latest security protocols in place, such as firewalls, encryption, and authentication measures.

Also, you should ensure that the server is regularly updated with the latest software patches and security updates. You should also make sure that the server is backed up regularly. So that any lost or corrupted data can be recovered quickly. Furthermore, you should look for a server provider who offers 24/7 customer support in case of any technical issues or emergencies.

Finally, make sure to read reviews from other customers to get an idea of how reliable and secure the server is before making your decision.

Happy Employees Will Not Leak Data

Keeping your employees happy is essential for any business, as it can help prevent data leaks. When employees are content and satisfied with their job, they are more likely to be loyal to the company. Plus, less likely to share confidential information with outsiders. Additionally, when employees feel valued and appreciated, they will be more motivated to work hard and take pride in their work.

This means that they will be more likely to pay attention to detail and follow security protocols when handling sensitive data. Furthermore, a happy workplace environment encourages open communication between colleagues. This can help identify potential risks before they become an issue.

Finally, having a positive work culture can also help reduce stress levels among employees, making them less likely to make careless mistakes that could lead to data breaches.

Train Your Employees

Training your employees to take care of sensitive data is an important part of any business. To ensure that your employees are properly trained, it’s important to create a comprehensive training program that covers all aspects of data security. Start by educating your employees on the importance of protecting sensitive data and the consequences of not doing so. Make sure they understand the different types of data and how to handle each type appropriately.

Provide them with clear guidelines on how to store, access, and share sensitive information. Additionally, make sure they know what steps to take if they suspect a breach or unauthorized access has occurred. Finally, provide regular refresher courses and updates on new security protocols as needed.

By taking these steps, you can help ensure that your employees are well-equipped to handle sensitive data in a secure manner.

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5 Ways Businesses Can Have a Startup Mindset for Cybersecurity https://www.smallbiztechnology.com/archive/2023/05/five-ways-businesses-can-adopt-a-startup-mindset-for-cybersecurity.html/ Fri, 05 May 2023 18:58:26 +0000 https://www.smallbiztechnology.com/?p=63961 Cybersecurity is multifaceted. It’s not just technical controls and policies and procedures but culture too. That’s why companies that are founded with a startup mindset, a clear network architecture, and tough cybersecurity policies in place have an easier time of it than companies that have to add security to their legacy systems, established operations, and […]

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Cybersecurity is multifaceted. It’s not just technical controls and policies and procedures but culture too. That’s why companies that are founded with a startup mindset, a clear network architecture, and tough cybersecurity policies in place have an easier time of it than companies that have to add security to their legacy systems, established operations, and often-reluctant workforce. 

Meeting cybersecurity standards ahead of the pack can be a competitive advantage—one that sets companies up to be more strategic about additional cybersecurity investments and decisions. That’s why it’s important for established businesses to pull from the playbook of new businesses in implementing cybersecurity

Here are five takeaways that can help any company trying to enhance its security profile.

Move fast

New businesses are eager to work through operational issues so they can focus on their core business. The lesson for you: Once you know what you need to do, move fast. The longer you wait to make changes, the costlier they are. Applying the brakes on inevitable changes, like security or modernization, delays costs but also benefits.

Company-wide thinking

New companies tend to be more egalitarian than established ones, so determining and implementing new policies or procedures involves everyone. Learn from that and communicate your needs for increased cybersecurity to your entire workforce. Be clear about changes, what will happen, when, who it impacts, and why it’s important. 

Top representatives from across the company to help with cybersecurity, too. Who better to point out risks, define needs, and share departmental challenges than those with front-line knowledge? The process may mean additional training for that group but you won’t regret it, and will help drive a culture of security.

Bring in experts

Startups know what they don’t know and quickly turn to experts for help. In the same way, your organization can benefit from a cybersecurity partner. Cybersecurity consultants take the pressure off IT, upskill existing staff, and provide a more efficient path to getting compliant and protecting the company. 

Borrow and evolve

Startups take proven best practices and adapt them for their own use. Learn from this: There’s no need to reinvent the wheel regarding cybersecurity policies and procedures when best practices abound. Borrow the basics and evolve them to fit your business plan and employees. Thoughtful policies start with the philosophy, “Don’t tell me what I can’t do, tell me how I can do it safely.”

Get involved

In startups, everyone rolls up their sleeves and pitches in to get things done. The same mindset is important for leaders of established companies adding cybersecurity. The top brass needs to show their commitment to cybersecurity, not just talk about it. They can do that by:

  • Prioritizing budgets, time, and other resources for cybersecurity
  • Becoming knowledgeable and involved in compliance initiatives
  • Demonstrating that they personally follow protocols
  • Having zero tolerance for non-compliance

You can teach an old dog new tricks, and startups are a great place for more established companies to look for fresh ideas and approaches, including how to smoothly integrate cybersecurity into the flow and fabric of operations.

Bio

Edward Tuorinsky, Founder and Managing Principal of DTS, a government and commercial consulting business, brings more than two decades of experience in management consulting and information technology services. 

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Are R&D Tax Credits Available for Small Businesses? https://www.smallbiztechnology.com/archive/2023/04/are-rd-tax-credits-available-for-small-businesses.html/ Mon, 03 Apr 2023 20:50:46 +0000 https://www.smallbiztechnology.com/?p=63899 R&D tax credits are available for small businesses. Also known as the Research & Development tax credit, small businesses could potentially offset up to $500,000 in payroll tax liability for qualifying activities (even those companies that are not yet profitable). Likewise, expenses that can be potentially offset with this federal tax credit include employee wages, […]

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R&D tax credits are available for small businesses. Also known as the Research & Development tax credit, small businesses could potentially offset up to $500,000 in payroll tax liability for qualifying activities (even those companies that are not yet profitable).

Likewise, expenses that can be potentially offset with this federal tax credit include employee wages, paying contractors, purchasing supplies, and many other costs.

So, if you have a small business that performs research and/or technology development activities, you can claim an R&D tax credit. The R&D tax credit can then be applied to offset payroll tax or income tax.

Benefits of the R&D Tax Credit

Claiming the R&D tax credit enables small businesses to:

  • Increase cash flow and significant savings
  • Reduce the Federal tax rate
  • Receive Federal and State dollar-for-dollar income tax reduction
  • Ability to claim the credit for open tax years going back 3 to 4 years 

What are the Qualifications for Small Businesses to Claim the R&D Tax Credit?

In order to apply for the R&D tax credit, your small business must meet the below criteria:

  • 5 years or less in revenue
  • Have less than $5 million in revenue in the current year
  • Have conducted qualifying research activities and expenditures

Additionally, if your small business paid for any of the below, it might also qualify for the tax credit:

  • Employees or sub-consultants performing research
  • Raw materials
  • Consumable supplies during development
  • Cloud computing services related to development operations

Claiming for Small Businesses

The following are examples of qualified research activities for small businesses to claim under the R&D tax credit:

  • Design and development of new or improved software applications
  • Development of conceptual designs and defining requirements and specifications for new or improved products
  • Development of tooling, fixtures, and dies
  • Building and testing prototypes
  • Development of production processes and equipment
  • Evaluation and testing of new materials for product development

Also, there are different ways of getting help with tax credits. A couple of ways are via software applications and consultants.

The post Are R&D Tax Credits Available for Small Businesses? appeared first on SmallBizTechnology.

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3 Tips for Investing in Multifamily Properties https://www.smallbiztechnology.com/archive/2023/03/3-tips-for-investing-in-multifamily-properties.html/ Tue, 28 Mar 2023 18:46:12 +0000 https://www.smallbiztechnology.com/?p=63893 Investing in real estate is a fantastic way to create a stream of income outside of a W2 wage day job. Some people invest aggressively enough to make rental income their main source of income. Alternatively, others see it as a way to support their retirement down the road. Whatever the end goal of investing […]

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Investing in real estate is a fantastic way to create a stream of income outside of a W2 wage day job. Some people invest aggressively enough to make rental income their main source of income. Alternatively, others see it as a way to support their retirement down the road. Whatever the end goal of investing in rentals is, the hardest part is getting started. Securing and managing that first property is going to be a learning experience. To add complexity, different rental home types have different pros and cons.

If you’ve made a firm decision to invest in rentals, multifamily properties are oftentimes the best bang for the buck. Developers connect multiple units together rather than building individual houses that might not be anywhere near each other. In addition, there are some financial advantages to financing and bookkeeping. Here are three things to keep in mind if you’re thinking about multifamily property investment, even when capital is limited.

1. Look For Beneficial Financing For Multifamily Property Investment

Depending on how many units are in a multi-family property, the cost can be a detractor for potential investors. A duplex and a single-family home with comparable square footage might only be slightly different in price. A four-unit property, on the other hand, could easily be 2-3 times as much as a single-family home.

Unless the buyer has a great deal of income from other sources, a traditional mortgage might not be an option. Mortgages don’t take the prospective income from the property into account. Rather, they assume earned income at the time of application needs to cover the monthly mortgage payment.

Thankfully, there are other options for those without large incomes. A DSCR Loan (debt-service coverage ratio) is available for those looking to buy commercial or multifamily real estate.

These loans take into account how much revenue will likely be generated and compare that against the monthly debt service. At a bare minimum, the buyer usually needs to have a 1.00 debt service ratio, but most lenders require at least 1.25.

Maybe you need to borrow $1,500,000 to purchase a 10-unit property. A 30-year loan at 6.5% interest would have an approximate monthly debt service of $9,480.

Renting out all 10 units at only $900 per month would give you a monthly income of $9,000. That falls short of covering the $9,480 debt service. To get a coverage rate of 1.25, you would need to charge at least $1,185 in rent per unit. If the property cannot support those rates, you are unlikely to qualify for a DSCR loan.

With a high DSCR, you have more bargaining power with your lender. If your monthly income from a property will be five times the debt service, the lender will want your business. This can give you some leverage with interest rates and down payments.

2. Get Creative in Multifamily Property Investment if You Have Limited Cash.

Few people with multifamily property investments have long-term goals of living in one of their units. That doesn’t mean you shouldn’t dismiss the option when you’re first getting started. For some first-time investors, this might be the only way to afford a multifamily property.

Those who finance their multifamily property investments through a traditional mortgage might find themselves strapped for cash when first starting out. Not having an additional mortgage for a personal home could free up some much-needed funds. Also, it can be beneficial if the property needs some upgrades before a justifiable rent increase.

For example, let’s say a married couple buys a duplex in need of some moderate repairs. The owners could live on one side while renting out the other side at pre-established rates. Any upgrades could be done on the owners’ side while they’re living there. It’s an especially handy arrangement if the owners are doing most of the repairs themselves.

Once you achieve an upgrade on one side, you can move into the other side once the tenant’s lease is up. You can raise the rental rate on the upgraded side and repeat the upgrade process on the side you’re now living in.

If it sounds like a nightmare to live through two upgrades, it might be. But for those who cannot afford it any other way, the effort could very well pay off in the long run.

3. Choose Your Level Of Involvement

If you own a couple of duplexes, you can probably keep on top of recurring tasks. Rent collection, paperwork, background checks, and scheduling maintenance get more time-consuming as you add units to your portfolio.

Part of your long-term investment planning needs to include your level of involvement. If you begin accumulating a significant number of properties or units, managing them can be a full-time job. That’s perfect if you’ve planned for that eventuality.

However, if you have a career outside of investment properties and want to maintain that, you might need help. You could hire an individual to manage your properties or engage with a property management company.

If you do acquire management assistance, make sure to thoroughly investigate the competency of whoever you hire. Ask around with other rental property owners. Is there one management company that keeps coming up over and over with a less-than-stellar reputation? If so, don’t ignore that, no matter how big or well-established the company is.

And even if you hand over nearly all the management work to a third party, you still need to check in regularly. Make sure that hidden fees not previously agreed upon aren’t decreasing your profits. Also, look into standard rental rates and compare them with what is being charged at your properties.

Trust in your management partner is a great thing, but you’re ultimately responsible for the profitability of your multifamily properties.

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Adopting New Strategies: The Power of 3PL for Your Business https://www.smallbiztechnology.com/archive/2023/03/adopting-new-strategies-the-power-of-3pl-for-your-business.html/ Mon, 27 Mar 2023 18:56:47 +0000 https://www.smallbiztechnology.com/?p=63887 Are you tired of wasting precious resources on manual inventory management and other operations? Are you looking for a way to increase efficiency and cut costs? 3PL, or third-party logistics, is an innovative strategy that many businesses are now adopting to take control of their supply chain operations. Whether it’s managing the after-sale delivery service, handling e-commerce […]

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Are you tired of wasting precious resources on manual inventory management and other operations? Are you looking for a way to increase efficiency and cut costs? 3PL, or third-party logistics, is an innovative strategy that many businesses are now adopting to take control of their supply chain operations. Whether it’s managing the after-sale delivery service, handling e-commerce fulfillment, or other related activities such as warehousing, 3PL providers can help your business reduce costs while increasing customer satisfaction. In this blog post, we will explore how leveraging the power of outsourcing can benefit your company in more ways than one. Read on to learn more about the advantages of using a third-party logistics provider.

What are 3PLs and what do they offer businesses of all sizes?

3PL companies provide businesses of all sizes with access to a wide range of services. These services include warehousing, inventory management, and transportation services. Companies can accomplish a great deal by outsourcing these specialized tasks to 3PL experts. They can improve efficiency, reduce costs, free up time for core business activities, and compete better in the market.

 

3PLs are adept at handling complex supply chain activities. 3PLs do everything from coordinating between suppliers and end customers to managing order entry and tracking inventories. Even optimizing route networks for transportation optimization and cost savings analysis.

With their expertise and expansive network of resources, 3PLs offer a reliable way to manage the many different facets of a business’s logistical needs.

How can a 3PL help streamline your supply chain and improve operations?

Working with a 3PL provider can be a cost-effective way to streamline your supply chain and improve operations. They manage the process from start to finish. Additionally, they have developed systems and processes that will help you eliminate any costly mistakes or delays.

 

They can develop efficient solutions for a wide range of shipping situations. This reduces costs while protecting the quality of the goods you are shipping.

 

In addition, they are experts in technological solutions such as automated tracking tools and innovative packaging techniques that no other provider may offer. By leveraging the expertise of such scalable systems, you can reduce direct labor costs by up to 30% and dramatically increase efficiency levels, resulting in improved ROI and greater profitability.

What are some benefits of using a 3PL for your business?

When it comes to running a successful business, there are so many moving parts. If you want to ensure maximum efficiency and success, using a 3PL can be an important part of your strategy.

 

They specialize in providing businesses with a variety of essential services. The services include inventory tracking, order fulfillment, shipping and freight management, freight forwarding; the list goes on! By engaging a 3PL, you will have access to their extensive network of resources. This allows you to save time and money while you focus on your core expertise.

 

Additionally, 3PLs have been proven to reduce costs associated with storing goods by optimizing storage locations and managing product replenishment more effectively. Whether your business is just expanding or seeking cost savings through specialized resource outsourcing there are many benefits that come along with working with a talented and experienced 3PL partner.

How do you choose the right 3PL for your company’s needs?

Choosing the right 3PL for your company’s needs can seem like a complex task, however, it all comes down to finding the best fit for you. Make sure you keep an open mind as you research potential providers and don’t forget to evaluate resources such as reviews, references, and certifications.

 

Look into pricing options and services available, such as storage space and order fulfillment services too. A good 3PL should be flexible enough to meet your process requirements whether they involve manual or automated techniques.

 

If shipping is part of the service they are offering, compare their rates and capabilities against carriers you already use too. You will also want to take any existing customer relationships into account, as an existing business relationship may be beneficial for the successful management of production processes in the long run.

 

Lastly, don’t forget about technology when evaluating potential logistics providers. Having the flexibility for suppliers and customers to access data within a secure cloud platform is a critical aspect of effective supply chain management these days.

 

Doing ample research based on your objectives should result in finding an effective 3PL provider that meets all your business needs.

What should you consider when negotiating a contract with a 3PL provider?

When negotiating a contract with a 3PL provider, it’s important to make sure you understand the many details of your agreement. Start by researching what services are included and what additional fees may be incurred. Make sure critical deadlines like delivery dates and payment terms are set out clearly in the contract before signing.

 

Look for a provider who is willing to collaborate and be flexible throughout the process. Be sure that their pricing structure aligns with your needs, both long-term and short-term. Any changes down the line can have serious cost implications. Communicate openly and efficiently with your 3PL provider, so both of you can come to an agreement where everyone benefits.

How will implementing a 3PL benefit your bottom line?

On top of potential cost savings as 3PLs are highly efficient and know where to obtain the best rates. Having a professional handle such matters for you means peace of mind. You can rest knowing that everything has been well taken care of by experts who specialize in their field.

 

As mentioned above, utilizing 3PLs is a great way to streamline processes and increase overall security and efficiency. By leveraging the expertise of a 3PL provider, organizations are ultimately able to focus on core competencies that support business growth.

Conclusion

In summary, as the business landscape continues to change at a rapid pace. It is more important than ever for companies to adopt new strategies that will allow them to remain competitive. 3PL providers offer a number of advantages that can help businesses to improve their operations and extend their reach.

 

If you are looking for ways to increase your company’s efficiency and effectiveness, consider working with a 3PL provider. There is much you can do with the right partner. You can gain access to the latest technology, tap into new markets, and improve your bottom line.

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4 Video Streaming Service Business Models: How to Generate Revenue https://www.smallbiztechnology.com/archive/2023/03/4-video-streaming-service-business-models-how-to-generate-revenue.html/ Thu, 16 Mar 2023 16:14:40 +0000 https://www.smallbiztechnology.com/?p=63834 With technology development and digitalization, OTT video streaming services are in great demand. They provide convenience and flexibility to viewers while a business can reach customers. A video streaming service allows a company to create a brand name and share its expertise with people. Along with these benefits, a business can generate revenue by producing […]

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With technology development and digitalization, OTT video streaming services are in great demand. They provide convenience and flexibility to viewers while a business can reach customers. A video streaming service allows a company to create a brand name and share its expertise with people.

Along with these benefits, a business can generate revenue by producing video content and sharing it with viewers via a video streaming service. In fact, a video streaming platform has functionality for bringing money to you. What are they? Let’s observe.

Four Business Models for a Video Streaming Service

Generally, there are three basic business models for video streaming services: advertising, subscriptions, and a pay-per-view.

Advertising

OTT advertising platforms generate revenue by running ads on videos. They are usually free of charge for viewers as a content provider makes money via advertising.

Ad-based video streaming services offer free content to viewers. But viewers, in turn, watch advertisements during the video playback. It seems that people don’t mind watching some ads in exchange for free original content, as ad-based video streaming services are gaining popularity.

Such a business model can be used when your target audience is people willing to pay less for video streaming.

Subscriptions-Based Streaming Service

Subscriptions are popular thanks to huge video streaming providers such as Netflix. They sell access to a large library of content for a limited period of time. Viewers purchase once a month or year to be able to watch all videos the service offers.

Subscriptions are usually less expensive than cable or satellite television – that’s one of the reasons why people are turning to online video streaming services. While traditional television can cost around $50 and more, a subscription costs $10-$20, depending on the plan.

Low-priced access to videos allows people to have subscriptions to several streaming services. They can have more varied content to watch.

Pay-per-view Streaming Service

While a subscription gives viewers access to all videos, a pay-per-view model requires the purchase of every single piece of content on the service. When a customer pays for one video, the rest of the content is still inaccessible. A viewer needs to pay extra to watch other videos on the platform.

A pay-per-view model is suitable for services that don’t have a huge library of content. Also, it can be effective for one-time events, such as concerts or webinars.

Hybrid Streaming Service

A hybrid monetization approach allows a provider to combine several models that we described above. It is up to you to decide how to mix them.

There are some examples of a hybrid revenue-generating mode:

  • Subscriptions and advertising. It is a model that Netflix is currently adopting. The company now has two plans: one is lower-priced but includes ads during the video playback, and another is more expensive but ad-free.
  • Subscriptions and pay-per-view. You can allow people to purchase either a subscription or each video separately. Another format of this combination is two groups of videos: content available on a subscription basis and Premium content that requires an additional fee.

You can come up with your own combination of monetization models.

Final Thoughts

When choosing an OTT solution for your video streaming service, check if it can provide you with multiple monetization functionality. There are many solutions in the market, but they have different features. If you want to test all revenue-generating models, you need to obtain a solution that supports that.

Choose one pricing model or come up with a combination. Ensure you make an informed decision.

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5 Lucrative Ways to Promote Your New Product https://www.smallbiztechnology.com/archive/2023/03/5-lucrative-ways-to-promote-your-new-product.html/ Tue, 07 Mar 2023 17:51:40 +0000 https://www.smallbiztechnology.com/?p=63391 Coming up with a new idea for a product is challenging. Perhaps even more so, however, is thinking of an effective way to promote it. This way, it reaches the pool of customers you intended it to reach. Your new product or service could be the best around, but if you don’t promote it and […]

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Coming up with a new idea for a product is challenging. Perhaps even more so, however, is thinking of an effective way to promote it. This way, it reaches the pool of customers you intended it to reach. Your new product or service could be the best around, but if you don’t promote it and market it effectively, your business is not going to be as efficient and your product is never going to reach its full potential. Outlined below are 5 unique ways to promote your product to ensure it stands out from the crowd.

Introductory offers

Don’t simply announce your product as it is; give it a special introductory offer. This could take many forms such as initial discounted pricing, a buy one get one free deal, or a reduced rate when it comes with a bundle or package. The key here, however, is to emphasize to the customer that this is a limited-time offer; it will instill in them a sense of necessity to buy the product.

Showcase your product through webinars

Many companies will ask:

What is a webinar, and how can we utilize them to promote a product?”

A webinar is an exclusively virtual event where companies can showcase and promote their product while interacting with their customers in real time. They are a great way to show off your expertise and promote your product efficiently to a global audience.

Social media contests

Run a social media contest on Facebook or Instagram which will allow some of your followers to be the first to get their hands on your exciting new product. This is a great way to engage with your audience and keep them hooked on your products.

Market your business in general

A great way to promote your new product is to showcase your business as a whole. Share your previous customer reviews, and essentially allow your customers to promote your products for you. You can also ask them to write an online review of the new product or provide material for a testimonial – more positive reviews will attract more customers.

Social media advertising

With platforms often having up to 1 billion daily active users, social media is a great way to reach potential customers all across the globe.

This form of advertising allows you to target an incredibly specific type of individual based on factors like their interests. This means you can guarantee you’ll be reaching the sort of consumer who will more than likely purchase your product.

Effective product promotion

The most effective way to promote your new product or service will be entirely contingent on what channels your audience frequents and what their online behaviors are. Despite this, you should utilize a variety of platforms, promoting your product across all of these.

This can ensure that your brand and product reach not just as many people as possible, but also the consumers who are likely to want to purchase your product, whom you can convert into customers. Utilize the methods above in order to do this. Interact with your audience in such a way that convinces them your product or service is worth their time and money.

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Hi There, Hybrid: How to Help Your Employees Work Well Both from Home and the Office https://www.smallbiztechnology.com/archive/2023/03/how-to-help-your-employees-work-well-hybrid.html/ Mon, 06 Mar 2023 17:17:10 +0000 https://www.smallbiztechnology.com/?p=63393 It is well known that the COVID-19 pandemic has transformed the business landscape. It forces many businesses to adapt to a new climate. Now that we are beginning to re-familiar ourselves with office working and normalizing a post-COVID world, many changes have emerged from the pandemic, such as hybrid work, that are undoubtedly here to […]

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It is well known that the COVID-19 pandemic has transformed the business landscape. It forces many businesses to adapt to a new climate. Now that we are beginning to re-familiar ourselves with office working and normalizing a post-COVID world, many changes have emerged from the pandemic, such as hybrid work, that are undoubtedly here to stay.

One of these is, of course, the concept of working from home. Whilst the majority of businesses turned remote during the pandemic lockdowns, many are now implementing a new way of working for their employees as lockdowns have ended – hybrid working.

With part working from home and part working in the office, how can businesses leverage the best of both worlds and help their employees adapt to it?

Hybrid working

The hybrid working model has become incredibly popular as one report in 2022 discovered that ¾ of employers offer hybrid working. The time split between remote and office work varies from employer to employee. But, you will find that the ratio is often 60% in the office or remote and 40% in the office or remote, or 50% remote and 50% in the office.

Some employers may also only offer one day of the working week as a work-from-home day. Despite the differences in the frequency of remote work, the fact that they offer hybrid working arrangements in the first place brings forth a bigger question:

How can employers guarantee employee productivity and satisfaction in both remote and in-office work?

The best of both worlds

It goes without saying that if you are an employer offering hybrid work, you will most likely have employees who prefer either remote or the office. Nonetheless, you still need to consider how you are able to provide your employees with the best of both worlds.

The first step is to implement a unified communications (UC) approach (https://www.gamma.co.uk/products/horizon-collaborate-unified-communications/) within your organization. This means that you will need to optimize your business operations to suit both remote and office environments. If you persevered through the COVID-19 lockdowns, it is possible that you may have already done this. But if you have not, then now is the time to start.

In particular, you will need to incorporate an integrated platform that encompasses organizational communication channels that foster collaboration and productivity. For instance, apps and tools such as:

  • Direct messaging (DM) app
  • Voice and video conferencing
  • Email
  • Centralized drive/file locations
  • Screen sharing
  • Project management software/Workflow app

All of the above are useful in ensuring that your employees can stay connected with each other. This is regardless of their location. This is the most crucial aspect of boosting your employees’ productivity and motivation in both remote and office working. It’s their ability to stay connected!

On top of this, make sure that you also give your employees tools to help with collaboration. This way, they feel empowered to cooperate and be able to build excellent relationships with each other and with your company.

By leveraging UC tools and software, you are on the right track to making sure that your employees can work to their full potential in a hybrid working model.

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3 Key Advantages of Using Heartbeat Technology https://www.smallbiztechnology.com/archive/2023/02/advantages-of-using-heartbeat-technology.html/ Thu, 23 Feb 2023 22:01:57 +0000 https://www.smallbiztechnology.com/?p=63157 Heartbeat technology is an innovative and revolutionary new approach to solar energy that has the potential to revolutionize the industry. With the latest advances in energy management, this technology can provide users with a more efficient way to monitor and control the performance of solar installations. As the world moves towards the use of renewable […]

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Heartbeat technology is an innovative and revolutionary new approach to solar energy that has the potential to revolutionize the industry.

With the latest advances in energy management, this technology can provide users with a more efficient way to monitor and control the performance of solar installations.

As the world moves towards the use of renewable energy sources, heartbeat technology can help to reduce losses in production and maintenance costs.

In this article, we will be exploring some of the advantages that heartbeat technology can offer.

What Is Heartbeat Technology?

Heartbeat technology is an intelligent, automated monitoring and control system that uses sensors and data analytics to optimize the performance of solar installations.

This technology helps to track the health of individual components within a solar energy system, allowing operators to identify issues before they become major problems.

The Heartbeat Platform has harnessed the power of Artificial Intelligence (AI) and self-learning algorithms to make sure you get the most out of your rooftop solar energy production.

By leveraging weather forecasts, it can accurately determine when is best for charging or discharging any devices in your home.

In simple words, heartbeat technology provides a complete picture of your solar energy system making it more efficient and reliable.

How Does Heartbeat Technology Work?

The Heartbeat Platform uses an array of sensors to gather data on the performance of rooftop solar systems. This information is then processed using advanced analytics which helps to detect any potential problems, like low-voltage or overloading issues.

Once a problem is identified, this technology can take proactive measures to prevent further damage, such as adjusting the output of the solar panels or notifying the operator of the issue.

This ensures that any problems are quickly addressed before they become major issues, reducing downtime and increasing the lifespan of the solar system.

Moreover, heartbeat technology can also help to optimize energy production by predicting weather patterns and adjusting the solar panel’s output accordingly.

This not only maximizes energy production but also helps to reduce energy waste. It can ultimately result in lower energy costs.

Advantages of Using Heartbeat Technology

Here are some of the key benefits of using heartbeat technology in solar energy:

1. Increased efficiency

By monitoring and controlling the performance of individual components within your solar system, heartbeat technology can help to ensure that you get the most out of your rooftop solar array.

This not only maximizes efficiency but also reduces energy waste and lowers your electricity bills.

Furthermore, heartbeat technology can also help you to identify areas where you can further reduce your energy usage. For example, by analyzing your energy consumption patterns, operators can identify energy-hungry appliances and take steps to reduce their usage.

2. Reduced downtime

Heartbeat technology can detect any issues with your solar system before they become major problems. This allows operators to take proactive steps to prevent further damage.

This helps to reduce the amount of time spent on repairs, meaning your solar system is up and running faster.

3. Remote monitoring and control

Heartbeat technology also allows for remote monitoring and control of your solar system. This means that operators can keep an eye on the performance of their system from anywhere. This allows for better energy management even when you’re away from home.

4. Improved safety

Thanks to the data collected by heartbeat technology, operators can ensure that their solar system is running safely and efficiently.

This helps to reduce the risk of damage or injury from an overloaded electrical system. Although it is important to always take safety precautions when dealing with electricity, regular monitoring can help to prevent any accidents.

5. Helps to reduce carbon footprint

In addition to the benefits mentioned above, using heartbeat technology in solar energy can also help to reduce your carbon footprint.

By monitoring and optimizing the performance of your solar system, you can reduce your reliance on traditional power sources that produce harmful greenhouse gas emissions.

Conclusion

In conclusion, using heartbeat technology in solar energy provides a range of benefits for homeowners and businesses alike. If you are planning to go green, using this tech is one of the best things you can do. With modern technologies like AI and self-learning algorithms, heartbeat is sure to create a positive impact on the environment.

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LOGYTalks hosts first Entrepreneurship Global Summit  https://www.smallbiztechnology.com/archive/2023/02/logytalks-hosts-first-entrepreneurship-global-summit.html/ Fri, 10 Feb 2023 21:49:24 +0000 https://www.smallbiztechnology.com/?p=63107 LOGYTalks is hosting the first of its annual Entrepreneurship Global Summits on Thursday 23rd February 2023. At the 24h event, international experts, serial entrepreneurs, VC associates, and professionals will gather to share best practices or present innovative ideas in the field of entrepreneurship. You can register for the summit here: https://logytalks.com/summit/the-entrepreneurship-summit  LOGYTalks, the new innovative […]

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LOGYTalks is hosting the first of its annual Entrepreneurship Global Summits on Thursday 23rd February 2023. At the 24h event, international experts, serial entrepreneurs, VC associates, and professionals will gather to share best practices or present innovative ideas in the field of entrepreneurship. You can register for the summit here: https://logytalks.com/summit/the-entrepreneurship-summit 

LOGYTalks, the new innovative conference platform, is hosting the first of its annual Entrepreneurship Global Summits on Thursday 23rd February 2023, kicking off at – 7:00 AM GMT | 2:00 AM EST | 11:00 PM PST – on https://logytalks.com/summit/the-entrepreneurship-summit 

Entrepreneurship Summit

Summits

In a time of perhaps unprecedented global challenges, these summits open up to those not able to afford a plane ticket and big-buck conference fees. They’re hosted in cyberspace and uniquely offer simultaneous translation into various languages. This way, it makes attendance affordable, environmentally friendly, and open to a broader and more diverse range of delegates. It is a truly global conference. Also, at the Entrepreneurship Summit 2023, we expect international participants from a large spectrum of professional backgrounds. They range from investors, entrepreneurs, global experts, recruitment agencies, coaches, and many more. Likewise, they plan to come together to learn, share, and discuss industry challenges, solutions, and innovations.

“Entrepreneurship is a key driver of economic growth and job creation, and we are thrilled to be hosting this summit to support and inspire the next generation of business leaders,” said Founder/CEO Driss Ennaanay, “LOGYTalks is committed to promoting inclusivity and accessibility in all of our events, and this summit is no exception. We want to provide a platform for entrepreneurs from all backgrounds and regions to connect and learn from one another.”

What the Summit Includes

The Entrepreneurship Summit will feature keynote speeches, panel discussions, and interactive workshops, all designed to provide attendees with the tools, insights, and connections they need to take their businesses to the next level. The virtual platform will allow attendees from around the world to participate in real-time. It includes translation capabilities to accommodate delegates with different native languages than English.

“We believe that entrepreneurship is a force for positive change. By empowering entrepreneurs we can help create a more equitable and prosperous world.”

Likewise, for more information, or to register for the Entrepreneurship Summit as an audience, visit www.LOGYTalks.com. We include open attendance for anyone interested.

The Entrepreneurship Summit is one of many events that LOGYTalks will be hosting this year. Find them in the previous summits section on www.LOGYTalks.com. Also, like its predecessors, attendance at each session is certified so that delegates can count it towards their annual CPD requirements. Additionally, each session will be recorded and made available through the platform from the 24th of February onwards for free. So, this opens up the conference content to those who are unable to attend on the day. Or who can only sit in on one or two of the sessions due to other commitments.

Various Industries Attending

Additionally, the summit will also highlight the impact of entrepreneurship on various industries. Plus, the role it plays in driving innovation and sustainable economic growth. Attendees will have the opportunity to hear from successful entrepreneurs and business leaders. Moreover, these leaders share their stories, lessons learned, and best practices for building and scaling successful businesses.

The Entrepreneurship Global Summit is not just a conference, but a collaborative and interactive platform designed to bring together a diverse community of entrepreneurs and thought leaders to share ideas and create meaningful connections. With an emphasis on inclusivity and accessibility, LOGYTalks aims to provide a platform for entrepreneurs of all backgrounds and regions to connect, learn, and grow.

About LOGYTalks:

LOGYTalks is a virtual conference platform that believes in creating a more inclusive and equitable world. This is by making access to information and opportunities for growth accessible to all. Moreover, the platform offers a variety of virtual conference experiences. These include keynote speeches, panel discussions, and networking opportunities. Also, all attendees find it accessible from the comfort of their own devices.

Founded to create a new global conference platform, LOGYTalks (www.LOGYTalks.com) allows subject matter experts and businesses to connect with the people who want to hear what they say. We don’t just host and curate conferences. Additionally, we help create long-lasting communities that encourage dialog and the exchange of ideas that leads to transformational change.

We are “Making Professionals Visible.” And we believe in reducing the financial, locational, and language barriers that prevent access to ideas and innovations that can transform our world.

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Low Morale? How to Motivate Your Sales Team https://www.smallbiztechnology.com/archive/2023/01/low-morale-how-to-motivate-your-sales-team.html/ Thu, 26 Jan 2023 20:58:55 +0000 https://www.smallbiztechnology.com/?p=62904 Are you having trouble with your sales team? Are they lacking that “it” factor that propelled them in the beginning? Do you need advice that will start motivating a sales team? Sales are critical. When the product’s ability to sell itself starts stagnating and advertisement can’t create that extra awareness and allure; sales become that […]

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Are you having trouble with your sales team? Are they lacking that “it” factor that propelled them in the beginning? Do you need advice that will start motivating a sales team? Sales are critical. When the product’s ability to sell itself starts stagnating and advertisement can’t create that extra awareness and allure; sales become that critical engine. They are tact, awareness, and energy toward motivation. Pointed motivation with an objective-driven mindset.

Breaking down the fundamentals of sales we can see where low energy and motivation can adversely affect parts of the sales process and construct significant countermeasures.

Motivation

Motivation itself may be at the core of the issue. There are numerous schools of thought on this. Motivation is the core of pushing the sale. Motivation does not exist. It is just a label for our behaviors. Regardless, the concept of motivation is one of action toward a goal. But, motivating a sales team can be difficult.

This is something low morale can adversely affect to a staggering extent. Here are several ways how to motivate a sales team.

Create Deeper Value

Whether it is from a higher purpose, a sense of community within their team, or even a vision for a better position and brighter future, motivation to action comes from a deep place. By finding value agents and servicing them toward the team’s individual needs you can harness a much more powerful response.

It is unlikely that many of the people on the sales team aspired to be in this place as children and even less likely to aspire to remain here into their final days. Truly motivating a sales team stems from a deeper sense of purpose and calling. Think about what the team needs. What are the team’s individual callings?

Make People Feel Good

Make people feel wanted, valued, and respected. Heck, make people feel special. It does not matter so much what the nuance of the term is so long as you can tailor what you do to make each individual feel good. That feeling of reward from doing a job well is all that many individuals need to propel themselves forward.

It could be as simple as allowing performing salespeople to have greater involvement in decision-making. They are important and their opinion matters. It may take the form of a flexible work schedule. They are important and their time matters. Compensate them fairly and offer them growth opportunities and autonomy in their providential future. They are important and the work they are doing matters.

Create the Right Environment

This involves building the right sales team. However, once you have collected that sales team with all the proper moving parts and people you need to begin fostering your environment. This will in part be a piece of company culture. That means the demeanor will be tilted in the direction of whatever job you are aiming to accomplish. One could presume that a professional football team will have a different mentality than a bakery. Maybe not, I don’t know.

Regardless then it is your job to take that group and define where you need to be within the space of that industry. This depends largely on the skills and demeanor of the people you have hired. Cultivate the environment that works best for them.

Concise, Clear, Consistent/Confident/Complete

It seems there are believably endless amounts of “3 C’s of ______.” Well here is another. Technically three others, because ironically “experts” are unclear on what the final C actually is. No matter, I can break down all five of them and how a lack of motivation can impact each along the sales line.

Concise, Clear, Consistent, Confident, and Complete. These are the three (five) C’s of communication. They exist to streamline conversation and messaging so that they can be held in high regard throughout the duration of the sales opportunity. Sales mean communication.

Concise

This is keeping the conversation inbounds. It does not necessarily mean that the conversation itself needs to stay “on point.” However, it does mean that only things that help the conversation need to be said. Concise, means letting the prospect speak. Then using your mind to return their problem to the solution that what you are selling can solve.

A lack of motivation in this area could result in the salespeople not listening and understanding the prospective client or failing to keep their pitches highly efficient.

Clear

Clarity is the baseline of understanding. If the client cannot understand you then you will have difficulty selling to them. You must be understood as a salesperson. Being concise will help with this. Conciseness should keep it simple. Simplicity acts as a favor to clarity. Clarity is paramount to being understood by another. It could be favorably argued that sales and communication as a whole are most fully reliant on this one, singular aspect. You must be understood.

The lack of motivation could affect this by instilling apathy in the salesperson to be understood. If the salesperson is not understood and does not aspire to be understood, the result will likely be flubbed sales. Even with potential eager clients sales will fall short.

Consistent

Get the idea across. Increase familiarity and conversational rhythm with having intermittent “touchstones.” Fair enough? Being consistent establishes confidence within the prospect which is what this driving part of sales is all about. Confidence and reliance within the client’s eyes.

Again, no motivation here will take form in the conversation going off the track. The salesperson will likely not keep it to a point. From there the lack of flow will likely stunt the sale for anyone unsure of their desire to purchase the product or service.

Confident

This element serves the same function as “consistency.” It serves to create confidence in the potential customer. While you are trying to sell the customer on the product. The savvy salesperson is trying to sell the individual on their own confidence throughout the conversation. High-end selling is the transfer of emotion from the salesperson to the client.

Belief in oneself commonly lacks with loss of motivation and in regard to confidence. The lack of motivation here is one of the most apparent as this is one of the exposing elements of the idea of “selling” someone on something. That energy and verve is once again paramount and a lack of motivation heavily affects that.

Completeness

Pull it all together. Completeness is the “trial-ready” version of your pitch and style. Likewise, this involves taking the other person’s perspective and fear’s into account. From there it asks how to tailor your messaging to best work off of that. Completeness additionally asks that you make no assumptions within that and are understanding and open to the parts of the conversation that may change the course of the plan. From there be able to review and fully break down the natural elements at play during the process.

No motivation here will likely take the form of disorganization and scattered thinking. Like “confidence” there will be the feeling of a missing element. Which is why these two are so often exchanged. They provide the unspoken backing of the other areas of good communication.

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Hiring a CFO: Best Practices for Making a Good Hiring Decision https://www.smallbiztechnology.com/archive/2023/01/hiring-a-cfo-best-practices-for-making-a-good-hiring-decision.html/ Mon, 23 Jan 2023 21:42:52 +0000 https://www.smallbiztechnology.com/?p=63075 There comes a point where any company worth its salt needs to address its financial leadership. This job falls to the Chief Financial Officer – the CFO. This will be the individual in essence that guides and informs company policy on matters of its raw numbers. And essentially steers a majority of the numerical aspects […]

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There comes a point where any company worth its salt needs to address its financial leadership. This job falls to the Chief Financial Officer – the CFO. This will be the individual in essence that guides and informs company policy on matters of its raw numbers. And essentially steers a majority of the numerical aspects of the company in a particular direction for pretty much all times to come. So, it is important when hiring a CFO that you are able to fill the necessary position with a good fit.

Running through the entirety of the process in your head can help give some much needed footing to an otherwise extremely stressful and nebulous process. Let’s break it down.

Does Your Business Need A CFO?

The first and most important point for filling a Chief Financial Officer is finding someone who fits with your company and understands the vision, but also the constraints. Do you need a full-time CFO? Can someone else in the company handle the task? Or can the task be split up amongst several employees without pulling them away from their other work?

If it’s a clear yes, we need a CFO, then proceed. Is there enough work present to warrant a full-time position? If not then look into part-time employment or firms with outsourcing capabilities. If yes, then once again, proceed.

Where to Look For A CFO

Odds are there is a fully capable CFO out there in the industry right now. Watch the industry and look at similar businesses in scope and/or size. The industry itself is the field where you’ll find your ideal player when hiring a CFO. In recent years online communities have started catching wind of everything – including CFOs. Integrate with these forums to help not only keep an eye on the space but to also meet plenty of high-value finance-minded individuals.

From there use your connections. Networking and presenting opportunities is a great way to sift through all the numerous options and locate the individual you need.

What to look for in a CFO

In short, a great financial mind, with an incredible industry sense and the communicative skills and leadership ability to help steer those decisions for your company.

A Chief Financial Officer needs to have an array of skills to properly handle the role to its fullest and drive your company along the right track. Firstly, a great CFO needs to know the ins and outs of your industry. A CFO needs to have a depth of that knowledge at the ready and have their hand on the industry’s beat. Taking all this into their perspective and turning out keen observations for the company’s position in the industry.

Beyond leveraging their premiere opinions on topics of the company’s financial wherewithal, a good CFO needs to be a communicator. Need this be explained? And then there’s leadership. Shouldn’t need to explain that one either. Strong leadership drives a project forward while great communication steers it.

However, to extrapolate on these several paragraph’s essential thesis: The CFO’s role is the critical engine that informs all matters of conductible business. The CFO drives many of those initiatives. During the interview process, it’s necessary to see these qualities on display. Ask them about their experience.

It is during the interview process that your company will be able to test and question them. Doing this will give you a more fleshed-out understanding of the depth of their communicative skills. In addition, the “in moment” aspect of interviews presents a perfect opportunity to ascertain the nature of their problem-solving skills.

Lastly, is there a mutual cultural fit when hiring a CFO? You are highering this individual to lead your company. Not just the resources but your people and the driving mentality and approach your employees themselves are employing. The thoughts behind the employees and the administration are in effect the company. And all work comes off as a byproduct of that.

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5 Steps Your Business Can Take to Improve Productivity https://www.smallbiztechnology.com/archive/2023/01/5-steps-your-business-can-take-to-improve-productivity.html/ Tue, 17 Jan 2023 19:52:03 +0000 https://www.smallbiztechnology.com/?p=62832 With any business big or small, you need to make sure that you take the right steps to best utilize your available resources to address any task. Typically this involves things or aspects unique to the craft. However, in the sea of online advice and efficiency gurus, here is a simple cut-and-dry approach to put […]

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With any business big or small, you need to make sure that you take the right steps to best utilize your available resources to address any task. Typically this involves things or aspects unique to the craft. However, in the sea of online advice and efficiency gurus, here is a simple cut-and-dry approach to put your employees and your business on the most solid ground to begin finding their most efficient way. The following five ways detail the best way to center your business around objectivity and what a business can do to improve its own productivity.

Clean, Purge, and Organize

Being able to readily deal with all available tasks is a must for efficiency. If you are paying someone to do one thing, the last thing you need is them burning valuable time and money allocating resources or gathering assets.

With a bare-bones work environment, you dissuade distractions and give gravitas to the most essential elements in your business. In the physical world – especially with trade jobs or those heavy in paperwork this is much more straightforward. Sort what you have, throw away what you don’t need, and explicitly file the rest.

In jobs or organizations heading toward a virtual space, this involves limiting file sizes and keeping the production pipeline as straightforward and as simple as possible.

Create a Goal Minded Workspace

After cleaning your space, start moving and completing the necessary tasks. The clearest and most simple way to do this is clearly ordained what that is. A clear goal helps cut out the distractions of indecisiveness or a lack of direction.

This does not necessarily mean long-winded meetings or routine progress checks. Rather, having a goal-oriented mindset is about knowing what the goal is, so every minute taken and every question asked can be targeted toward the completion of the simple, clear goal.

Take Time to Recharge

Too much drive causes fatigue and mental claustrophobia. So what can a business do to improve its productivity that’s not as obvious? Take time when not working on a goal to allow your brain a respite from the stresses of the day. Having a goal means unified and unquestionable direction, i.e. efficiency and continued production. However, being too fixated on a goal and its pursuit can additionally cause mental strain on the worker.

Being able to allow for time out of the production line, or even superiorly allotting individuals to work consistently at their own pace can avoid the mental stressors that will cause many to shut down over time.

Maintain Your Pipeline

In big projects and small projects alike, there is a point that business is taken on, and quite typically a point – generally far removed, that completes the objective. This often happens with numerous days and steps in between. When a company takes on an initiative.

Allow Time for Wins

What can a business do to improve its productivity? Get people in the company excited about the work! Find a way to put them toward a project that pays off in either hard results or morale boosters over time. Have a place that allows for great enjoyment to be found within the company. This can take the form of simple, pleasurable exercises on the company’s behalf. Some of the ideas below are common items that create a strong sense of community and loyalty within a company.

  • Free Meals
  • An Early Day Once a Month
  • Free Gear and Merchandise
  • Company Events

Even beyond this, however, are events of winning. Celebrate high numbers. By doing this you get to outline results, projects, or products. These things that someone within the company created that made a huge impression. It doesn’t have to be anything special. Yet, in doing so, it makes everyone feel excited and seen by the business.

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Conversation Starters That The Best Sales Teams Use https://www.smallbiztechnology.com/archive/2023/01/conversation-starters-that-the-best-sales-teams-use.html/ Fri, 13 Jan 2023 18:38:05 +0000 https://www.smallbiztechnology.com/?p=62850 We all appreciate sales. Sales are what drive the economy and push the economy forward. Most often the act of selling is as pivotal to the sale as the product itself, and in a highly competitive market, a good salesperson can make all the difference. Conversation starters in sales and overall starting that conversation is […]

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We all appreciate sales. Sales are what drive the economy and push the economy forward. Most often the act of selling is as pivotal to the sale as the product itself, and in a highly competitive market, a good salesperson can make all the difference. Conversation starters in sales and overall starting that conversation is the hardest part.

First impressions can color the rest of the relationship between individuals, companies, or even more transiently, experiences. The best sales teams are often the ones that feature the best opener. Let’s look at some of the best conversation starters in sales and break down exactly what makes them so solid.

“What motivated you to meet with us?”

Get to the point. Keep sales short and sweet. Figure out why they are there and what they are looking for. In the sales world, there is this idea that you are trying to convince someone of something they don’t want to do. Or rather that you are manipulating them into acquiring something they either don’t want or don’t need.

By informing the prospect of what your position is upfront you establish the baseline. Ask them what they are looking for. More often than not it isn’t that the prospect will not buy, but rather that you have them on the wrong product. You will wind up wasting time and energy on someone who is not in the market for what you have to offer. This works in relationships, in business, and in recreational or committee meetings.

By establishing what you are and being steadfast and concrete in that, you earn the respect of being honest, upfront, straightforward and fair. It makes the prospect feel like they can trust you. After all, they are looking to buy something. They are in the market talking to you already. Your job is to figure out why they’re there and to do that, you need to keep them talking.

“What are we trying to accomplish here today?”

Again you need to establish the baseline. Being a smart salesman involves the mindset of getting to the goal, but more so eliciting that out of who you are talking to. You need to have all the ideas of what you want to sell them, created remotely in their own head. Do not hit them with overuse of data or analytics. This is good in reputing yourself as an expert, but if you are already understood to be one you need to keep it moving toward a point of being goal driven based on their predilections and their individual needs.

“Where do you want to be?”

Whatever you have you need to be able to convince your client or customer that what you have; either abilities or products can take them from where they are today. A state of duress, anger, and opportunity-driven immobilization, to one that they picture themselves. You do not give them the vision. The smart customer views that as selling and being sold makes them weary. Trust that they already have a vision in their head that is far closer to where they want to be – one vision that you could never know and all you have to do is get them thinking about that. Get them thinking, and keep them talking.

“Where are those problems for you?”

One of the great conversation starters in sales is asking what spurs someone to action. What could motivate someone to leave a state of rest and venture out into an arduous risky landscape? The presence of a problem. What makes relationships dissolve? The presence of a problem. What gets someone willing to part ways with their valuable assets? The removal of a problem. This presents an opportunity.

Your job is to sell the alleviation to that problem by having the remedy you create value. And by creating value you are worthy of doing business with. This is where capability comes into play. By being an expert or coming off as so, you can secure a lot of that efficacy with mannerisms and professionalism. This is Sun Tzu’s “winning the battle before it begins.” The appearance of expertise is a good way to guarantee trust of capability. This is a really good idea for an article in the future. 😉

“If this meeting could accomplish everything you wanted and needed, what would it look like?”

Sales are all about making the deal work. Using this you get to outline what exactly is going on in the client’s mind and get them to sell themselves an image. And you are the first point of contact and the perceived ticket and alleviation toward that vision. They will tell you.

It gets hard outlines from the client and they will give you clear instructions on how to reach them. You need to have them tell you what they need because that is what they will be paying you for. The most powerful thing any salesman can do is get the client or prospect to sell themselves. After that, it is about being present. As said by many professionals, you need to get the individual talking. Letting them talk, allows them to get comfortable and allows you time to assess and use your brain to acquire information and fetter out what they really want. Then be clear and concise and use that time you aren’t speaking to create a plan for them to reach their goals.

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8 Best Apps for Contractors https://www.smallbiztechnology.com/archive/2023/01/8-best-apps-for-contractors.html/ Tue, 10 Jan 2023 19:26:25 +0000 https://www.smallbiztechnology.com/?p=62852 For anyone who hasn’t worked in general contracting, there is one thing that you may not fully grasp. You are doing a lot. A lot of moving, a lot of walking, a lot of standing, and a lot of very different stuff. Even a specialist has numerous odds and ends stocked fully within one field. […]

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For anyone who hasn’t worked in general contracting, there is one thing that you may not fully grasp. You are doing a lot. A lot of moving, a lot of walking, a lot of standing, and a lot of very different stuff. Even a specialist has numerous odds and ends stocked fully within one field. If you’ve done general contracting, then you know all that. Either way, you are trying to level up your game so we’ll just break into the article. These are the best apps for contractors and we’re excited to list eight here below.

1. Calculator

An old trusted stand-by. Whether it’s measuring the total boards you’ll need to offset every foot or 16” (given if it’s load bearing), or rather you are trying to calculate the dimensions for the countertop you’re putting in and want to calculate potential expenses for the slab by the square foot. You need a tool to run those numbers. It seems simple but it’s the most necessary. You’ve got one pre-installed on your phone. It lives in settings. Trust me, you will be using it.

2. Measure

Another free app just came knocking. However, this one is a little less well-known and that is a travesty. Measure, just like Calculator comes preinstalled on iPhones and has two key features. It will automatically measure based on points. It uses augmented reality (AR) to graph out and measure objects simply by dropping points. The app then spits out a calculation for you.

Also, it works as a level. Both side planes are like walls or boards or those pesky flat planes. While not necessarily as ideal as a traditional level or tape measure, it is ready to go and almost always on hand for a quick and sound measurement.

3. Hubstaff

Another best app for contractors is a GPS tracking app that lets everyone know what is happening during those work hours. In construction, managing a team is hard enough, especially when managers and team leads are often required to move between their own projects, different jobs, and workers.

Hubstaff keeps you informed on how construction teams use their time in an easy, automated fashion. With this application you can:

  • When They’re Clocked In, You Know Where They Are
  • Time Track and Attendance Schedule
  • Set Geofenced “Job-Sites”
  • Payroll and Invoice Tracking

4. PlanGrid Build App

Built for the mobile architect this connects design and construction on a free mobile hub in your palm. It allows for updates to be present in real-time as well as the seamless integration and syncing amongst software. You can build, alter and draw on plans or blueprints.

It is a highly regarded five-star application, that once again is completely free.

5. Solocator

In both construction and maintenance, it isn’t always so much “Houston, we have a problem.” But rather, “Houston, where is the problem?” Solocator can help with that. There have been plenty of times when you hear there is a particular problem, in a particular room but you can’t find exactly where or the directions are bad. Solocator stamps photos with dates, times, directions, GPS data – that’s right cardinal directions, and apparently even altitudes.

For those requests, it waves the need for a detailed description and instead places the information on the photograph itself.

6. Autodesk BIM 360

Another great app for contractors is this program keeping everything to a task. This is yet another cloud integration software that focuses most heavily on connecting all the different pieces and people working on the flow of a project. It is an open platform meant to be integrated with the construction software that is already being used by all the different individuals working on the project. This way there is no need to get anyone to transfer to new software and keeps parts connected saving time and money with its open efficiency.

7. FingerCad

FingerCad is essentially a Computer Assisted Design program aimed at the mobile-minded. It features all the standard CAD software elements, you can draw things, you can build blueprints – anything you could do on a computer. While this is more often for an architect than a contractor, it could be easily used by the small-time contractor just breaking into the game and doing a lot of the leg work solo.

8. Fieldwire

An integrated cloud-based up that has limitless data and does not require an internet connection for partial usage. It has messaging software, drawing editing, and overlays. You can sink things from DropBox to add new images. Everything can be done live. Additionally, files, photos, videos, and 360 images are open to being added to the plan. Meetings, sight observations, and meetings can also be added and touched on within the app.

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Top Three Benefits of Implementing Preview Environments for Software Development Teams https://www.smallbiztechnology.com/archive/2023/01/preview-environments-software-teams.html/ Thu, 05 Jan 2023 19:29:05 +0000 https://www.smallbiztechnology.com/?p=63040 The forward movement of technology is rapidly changing the landscape for software development. Unsurprisingly, DevOps teams have to change the way they support development. What worked four or five years ago for the average software team is being phased out. What appeared to be new and innovative just one year ago is already being targeted […]

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The forward movement of technology is rapidly changing the landscape for software development. Unsurprisingly, DevOps teams have to change the way they support development. What worked four or five years ago for the average software team is being phased out. What appeared to be new and innovative just one year ago is already being targeted for an early expiration date. So what is one thing that team managers can do to keep ahead of the curve in software development and IT team management? The answer is as simple (and complex) as two simple words: “Preview Environments.”

Preview environments exist to help a development team holistically review code changes in a feature branch before merging it. It’s like getting a full review of your code changes without having to worry about all the changes everyone else on your team is actively making. Each feature can progress in its own isolated test channel unimpeded by conflicts!

Monumental, right? The implications are enormous for productivity and efficiency. Think about what it means. The same group of people is able to accomplish 50% more in any given time frame. Below are the top three benefits of establishing a preview environment capability for your development team.

1. Preview environments act as quality gates.

One of the best things about preview environments is that they help you maintain a stable code base. Rather than merging code with potential regressions or breaking changes, the preview environment lets you check over your hours of tedious labor in an isolated, production-like environment. It’s 10x easier to fix a bug before merging—and that’s exactly what preview environments enable.

The preview environment enables you to make adjustments before the new code is merged. And because of their ephemeral nature—you can have one for every feature branch/pull request.

Due to its temporary nature and automated creation/deletion, teams can provision as many full-stack preview environments as they need, when they need them, and for as long as they need them. This means the speed of your feedback loops—develop, test, develop, test, develop, test—dramatically increases.

2. Previews synergize your cross-functional team.

Another dynamic role that preview environments play is in enhancing the synergy among your whole team—from developers to testers to product and beyond. The earlier that the product team and other key stakeholders can review a new feature, the faster changes can be made, and the faster changes can be made the faster the feature can be rolled out to end users.

Preview environments enable near real-time review of in progress feature development. Developers don’t have to worry about code freezes, managing merge conflicts, or the impacts of their code on all the other changes when they spin up a preview environment. Your teammate doing peer review doesn’t have to pull a branch to run locally and your product manager doesn’t have to ask “Can I see it yet?” because the answer is “Yes!” Everyone is working off the same “sheet of music” which in this case means the preview environment.

With preview environments you’ve freed up your developers to make the necessary changes to get the feature approved without having to worry about all the second order effects. They lead to a better review method, quicker turnaround times, and a boss that’s a bit more content than yesterday.

3. Preview environments save money.

The final thing to hold onto as you think about using preview environments for your development team is that it will save your company money on your cloud bills. Given the economic downturn and incredibly competitive business world we live in today, cutting costs is absolutely necessary.

The implementation of previews save money for many reasons. If you’re producing more work with the same team in a given period of time that is one way to look at the savings. While the productivity increase is the main benefit, teams will also literally save money on their cloud bills.

When you have persistent test environments they run 24/7/365 at an average cost of around $1,000/month (that’s for small projects). Preview environments only run when they are needed—which it turns out is usually less than a day or less than 3% of the month. You can run several for short periods before you reach the cost of a traditional persistent test environment.

How does your team save money with the efficiency and synergy that preview environments provide? The following progression makes it incredibly clear.

  • Code Quality: Pre-Merge Testing vs. Post-Merge Testing
  • Testing in Isolation vs. Batch Testing
  • Bringing Your Cross-Functional Team into the Development Process
  • Giving Environments a Life-Cycle that Matches Your Feature Branch Life-Cycle

One example and industry leader that exists to help companies advance workflows and the overall process of development is Uffizzi. The continuous preview environments they provide are the preferred choice. They work for many of the world’s most popular open source projects and teams seeking high performance development.

Preview environments provide a competitive edge.

Almost every team today has version control, CI/CD, and cloud-native infrastructure. Once you’ve got these basic building blocks in place, make the next game-changing move. Upgrade your test environment strategy by implementing an ephemeral preview environment solution.

There will be a learning curve. You will have to make process changes. However, the transformation will be more than worth it. With a preview environment capability you’ll never look back at how you did it before. Your team will enjoy the mental and tactical freedom that preview environments create.

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The Tool That Will Help Scale Your Freelance Business https://www.smallbiztechnology.com/archive/2022/12/scale-your-freelance-business.html/ Tue, 20 Dec 2022 15:15:51 +0000 https://www.smallbiztechnology.com/?p=62981 Freelance business owners walk a lonely, often rocky road. An independent survey of freelancers conducted in 2020 found that even successful freelancers struggle to stick to regular schedules and maintain acceptable work-life balance. This isn’t surprising. Freelancers like to think of themselves as their own bosses. However, in reality, they have as many bosses (at […]

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Freelance business owners walk a lonely, often rocky road. An independent survey of freelancers conducted in 2020 found that even successful freelancers struggle to stick to regular schedules and maintain acceptable work-life balance.

This isn’t surprising. Freelancers like to think of themselves as their own bosses.

However, in reality, they have as many bosses (at least) as they have clients. Each of those mini-bosses works on a different schedule, has a different management style, and communicates in different ways. (If they communicate at all…experienced freelancers know this is not always a strong suit for clients.) Juggling all this is exhausting. More than that, it’s discouraging.

Frustrated with the grind, many freelancers burn out. As a result, many seek the relative predictability of traditional employment, even if it means giving up some earning potential. They want to keep freelancing but are having a hard time envisioning a happy path forward in balancing it all.

Others would love to grow their freelance business. However, many either don’t know where to start or can’t find the time and mental energy to scale. So they pull back, content to work with a manageable, comfortable set of core clients.

Work Smarter, Not Harder

Maybe you sense burnout creeping in, extinguishing whatever joy you once found in your work.

Worse, it’s diminishing the quality of your output. Or perhaps you remain perfectly content as a freelancer, but unfulfilled. You’re always beating back that nagging sense you’re capable of doing (and earning) more.

The problem isn’t that you live off 1099s instead of W-2s. Nor that you’ve fallen out of love with your specialty and need to find a new line of work. More likely, it’s that you’re not managing your freelance business as efficiently as you could — and that inefficiency is preventing your business from becoming something more.

You need a tool that automates and streamlines the nitty-gritty details of freelancing, freeing you to focus on the creative work you do best and work toward the growth or income goals you’ve put off because you’re so busy with everything else.

Harlow is that tool. No, it can’t work miracles. However, it can significantly improve your efficiency and strategic discipline. Both of these are critical if you’re serious about scaling. Here’s how.

Proposal Templates (And Contracts) You Can Take Pride In

Feel like you barely have time to prospect for new clients, let alone put together thoughtful, attention-grabbing proposals to win them over? Harlow’s professionally designed proposal and contract templates make this time-consuming part of freelancing that much easier.

Find a template you like, customize it with your logo and brand colors, and save it for easy access whenever a new opportunity presents itself. No more time spent building branded proposals and contracts from scratch — or, worse, using plain text documents that scream “boring” and “anonymous.”

Harlow gives you the option to add e-signatures to your proposals as well. Whatever nostalgia you might feel for the old-fashioned “print, sign, scan, email” process, you have to admit e-signatures are faster and less error-prone.

Legalese, Done

You know that what your proposals and contracts say is just as important as how they look.

Especially your contracts. If a client relationship goes south — they delay or refuse payment, or threaten legal action over something you did or didn’t do — you need a contract that’s actually legitimate (and legally binding).

Harlow takes care of that for you. While they don’t provide legal representation, their contracts are written by legal professionals. No need to write your own legalese, which you have no business doing anyway unless you’re a freelance lawyer.

No need to worry, either, about whether the random freelance contract template you found online for free will actually protect you.

Fast, Organized Invoicing

One of the many advantages of freelancing is being able to dictate your payment terms. Not only how much you charge — if a client doesn’t want to pay your going rate, they can negotiate or end the relationship — but how frequently you get paid and by what method.

Maybe you’re a Stripe fan. Or a PayPal enthusiast. Perhaps you’re a credit card die-hard. Or, inexplicably, you prefer the crisp thwack of a paper check, mailed monthly to your P.O. box.

Whatever the case, you know it takes work to get paid. You have to generate a new invoice, fill it out with the client’s information and a description of services rendered and dollar values and all the rest, and send it off by email or snail mail or text.

Multiply this by however many clients you have and however many times you invoice per year and you’ve got what’s practically a part-time job as an invoice manager — an unpaid one at that.

Harlow’s invoicing suite uses pre-built invoices that you can custom-finish rather than start from scratch. You choose the frequency — one-off or recurring on your preferred schedule. You build in your preferred payment method. If you have clients in different countries, you can accept currencies other than U.S. dollars. And Harlow automates follow-up and payment logging, so you can focus on the next project while awaiting payment for the last.

Seamless Integration With the Rest of Your Digital Work Life

Calendar management (or lack thereof) holds countless freelancers back. Add in the multitude of apps the typical freelancer relies on to get work done and the whole thing can feel unworkable at times. Taking on more complex projects under these conditions is a nonstarter.

Harlow can’t make you better at managing your time; that’s still on you. But it does integrate with Google Workspace (the former GSuite) so you can spend less time toggling between your calendar, your client contact list, your invoices, and your to-do list.

The less time you spend running down this or that detail of your finances or meeting schedule, the more time you have to focus on finding new clients or expanding your relationship with existing ones.

Project and Task Management to Keep You on Track

Do you use a project or task management app to stay on top of your assignments and strategic objectives? Or do you just wing it, maybe updating handwritten or Google Doc-based to-do lists when you have a free second?

Either way — and especially in the second case — you’re probably spending too much time thinking about what you should be doing and not enough time actually doing it.

Harlow’s built-in project and task management tool is appropriate for simple, small-scale personal tasks (say, paying estimated taxes) and more complicated professional needs (mapping out milestones for a six-month project, for example). You can track time against any task right in the interface. This means you won’t lose out on billable work or fail to compute exactly how long you spent on essential non-billable stuff, like prospecting for new clients or onboarding your own contractors.

Get Serious About Scaling

If you’re a freelancer, that means you’re a business owner, even if you don’t feel like it. Which also means you’re already walking a path that only a small fraction of your peers dare to follow.

Yes, it’s risky, and it can be lonely and thankless. But it’s exhilarating and full of potential. With a few tweaks to your routine and the right tools to support your operation, you can turn that potential into reality, all the while growing the success of what you so bravely started.

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A SmallBizTechnology Interview with Jotform and Steve Hartert https://www.smallbiztechnology.com/archive/2022/12/interview-jotform-and-steve-hartert.html/ Mon, 19 Dec 2022 18:29:09 +0000 https://www.smallbiztechnology.com/?p=63006 Q: First, can you tell us a bit about Jotform and its mission? People use Jotform every day, especially our solopreneurs and SMBs who use Jotform to manage data, including customer information and sales. People use Jotform to cut down on administrative time and speed up processes. For instance, prior to Jotform, one of our […]

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Q: First, can you tell us a bit about Jotform and its mission?

People use Jotform every day, especially our solopreneurs and SMBs who use Jotform to manage data, including customer information and sales. People use Jotform to cut down on administrative time and speed up processes. For instance, prior to Jotform, one of our customers used to use Excel spreadsheets to keep track of customer orders and information, and doing so was tedious and time-consuming. When the pandemic hit, their business needed to scale quickly, so they began using Jotform to digitally transform business processes and scale to keep up with an influx in sales.

Q: What are the different ways in which Jotform assists small and medium-sized businesses (SMBs)?

Jotform helps small and medium-sized businesses scale operations by helping them digitally collect, organize and visualize critical data/information. No longer do people have to manually input data collected over the phone or in person. And it all starts with the online form.

Q: Tell us about Steve Hartert’s, VP of Sales Operations at Jotform, background.

I’ve been at Jotform since 2016 and have worn many hats. I have decades of experience in sales and marketing and received my MBA from Cal State Bernardino.

Q: How does Steve see inflation and supply chain issues impacting SMBs for the holiday season?

SMBs and solopreneurs are expected to see a massive influx of sales of products and services this holiday season, which is great but inflation and supply chain issues are still creating challenges for businesses. Online shopping continues to grow at a rapid pace and consumers see online as the default, and brick and mortar as secondary shopping options.

Q: Is there anything SMBs can do to work through these issues and optimize their businesses and sales?

To help manage inflation and supply chain issues, SMBs and solopreneurs should look for tech that can help them streamline business processes that quickly fit into workflows, and also boost productivity and cut costs. For instance, with Jotform, SMBs and solopreneurs can scale sales. They do this by expanding online and using online forms to collect orders and manage data. They can also manage customer information with our Tables feature and collect signatures using Sign.

Q: What else would you like us to know?

Jotform is a non-stop shop platform that SMBs and solopreneurs can use to scale sales and operations.

Move everything online to boost productivity and cut costs spent on administrative time. It starts with an online form that customers fill out. But from there, SMBs and solopreneurs can stay organized with the data collected using Jotform Tables and can keep track of orders too!

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Designing A Product? Hopefully, You’re Not Making These Mistakes https://www.smallbiztechnology.com/archive/2022/12/designing-a-product-hopefully-youre-not-making-these-mistakes.html/ Thu, 08 Dec 2022 11:00:00 +0000 https://www.smallbiztechnology.com/?p=58386 Bringing a product to market isn’t as easy as you think. Many people have great ideas that serve a real purpose that never reaches their fullest potential. Although the reasons for product failure are plentiful, lack of knowledge and poor planning is often at the core. When entrepreneurs rush to bring a concept to life […]

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Bringing a product to market isn’t as easy as you think. Many people have great ideas that serve a real purpose that never reaches their fullest potential. Although the reasons for product failure are plentiful, lack of knowledge and poor planning is often at the core. When entrepreneurs rush to bring a concept to life without comprehension or research, they make mistakes and overlook factors necessary for success.

In an era where brand reputations are ruined in an instant, launching a product without first doing your homework is a recipe for disaster. Here’s a closer look at common product development mistakes and ways to avoid them.

Completing Tasks You Don’t Comprehend

Entrepreneurs are notorious for doing things themselves. Although this route works for specific business tasks, it’s not ideal in all circumstances. Product development is a multi-faceted process involving a variety of steps. Executing each phase successfully requires education and experience in everything from market research and analytics to consumer studies to manufacturing and distribution. Unless you have a plethora of degrees or years of experience, you run the risk of making mistakes that cost you big.

There’s nothing wrong with admitting you need help developing your product. Whether it’s working with a digital product development agency to design an app or a consumer research panel to provide feedback before launching, enlisting help from people with experience is ideal. Their knowledge in their fields or personal experience enhances your products, increasing your chances of success.

Not Investing Enough Time or Money In Feedback

All too often, entrepreneurs anxious to get their product on the market bypass getting feedback from others. Consequently, they end up producing merchandise that doesn’t sell. No matter how great you believe your product is, you need feedback. The professional and personal opinion of others gives you new perspectives on your product. It enables you to weed out problems and finetune your merchandise before you place them on the market.

Talk to your business partners, stakeholders, and target audience to get honest feedback on your product. You can try user testing, online polls, paid surveys, and consumer panels. You must also be willing to take the findings and apply them as needed to create merchandise that interests consumers and stands up to the competition.

Cutting Corners To “Save Money”

The idea of having your product or service on the market is exciting. However, accomplishing this goal comes with a sizeable financial investment. Consequently, anxious entrepreneurs working with small budgets cut corners as a means to save. They start skipping steps or using low-quality resources to develop their products. Although it may shave a few bucks off the expense, taking “shortcuts” or opting for “cheap” materials and professional services could cost you big time. Ultimately, you present a product or service to the public that’s sub-par or ineffective, ruining the brand and everything you’ve worked so hard to accomplish.

A ruined reputation, overlooking federal and local regulations, or a lawsuit from a disgruntled customer is hard to come back from. While there’s nothing wrong with finding discounts and streamlining processes to save money, it should never come at the expense of your product or service’s safety or quality. Entrepreneurs are encouraged to research in advance to get an average cost of product development. If you don’t have enough money in the budget, it’s best to turn to money-earning solutions or hold off until you have what you need.

Whether you’re just starting a business or merely interested in expanding your brand, it’s essential to take your time with product development. This merchandise is a reflection of your company and can ultimately determine your failure or success. Although you want nothing more than for your idea to take off, making mistakes like those discussed above can throw a monkey-wrench in your plans. When you do the research, enlist help, and create an efficient strategy, you have a better chance of making your professional dreams come true.

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What Is Lead Generation Process ? https://www.smallbiztechnology.com/archive/2022/12/what-is-lead-generation-process.html/ Thu, 01 Dec 2022 17:19:16 +0000 https://www.smallbiztechnology.com/?p=62937 It takes every blade of grass to make the meadow green. After all, a company is only as good as its qualified leads, and we’d love to have enough of them. I mean, how can these leads materialize out of thin air? By using a technique known as “lead generation.” But what, exactly, is lead […]

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It takes every blade of grass to make the meadow green. After all, a company is only as good as its qualified leads, and we’d love to have enough of them. I mean, how can these leads materialize out of thin air? By using a technique known as “lead generation.” But what, exactly, is lead generation? As the first and most crucial step in creating a client, we will explain how it is done.

Get ready to learn about the importance of lead generation and process.

What is Lead Generation in Marketing?

Generating leads is the first step in turning potential customers into paying customers by piquing their interest in your product or service. Lead generation involves collecting prospective customers’ contact details (leads) via various means, such as online forums on landing sites.

B2B lead generation is the first step in the sales process for many businesses.

Leads are prospective consumers who have provided contact information to learn more about your business’s offerings via business-to-business marketing. By creating them, B2B companies may better target their marketing efforts and move potential buyers down the sales funnel.

Why is Lead Generation Important?

Every company’s expansion depends on its ability to generate new leads. Focusing on lead quality ensures that your sales teams have access to potential customers that fit your desired customer profile. As a result, conversion-based income rises.

Lead generation is crucial for increasing brand awareness and credibility within your target demographic. A B2B marketing funnel may help you convert casual browsers into serious buyers by guiding them through the stages of the buying process, from awareness to consideration to purchase.

In other words, when it comes time to complete the purchase, they will be more receptive to your sales team’s overtures.

What Does the Lead Generation Process Look Like?

There is more to fixing your issues than just turning to the lead-generating process. It’s structured with an introduction, body, and conclusion. It would help if you did produce not only leads but also make effective use of them. No worries, we’ve got you covered in every way possible.

Identifying a Buyer Persona

It would help if you had a clear picture of your ideal customer before you can begin gathering information for a lead generation campaign. Identifying your ideal customer is the first step in selling a product.

Developing a Lead Generation Medium

Finding your target demographic is the first step in selecting a suitable lead magnet. You may accomplish this goal via the use of several marketing strategies, including but not limited to content, social media, and interactive formats.

Developing a Lead Generation Database

If you don’t know how to follow up on those leads, all you do is pointless. The best way to analyze, sort, and prioritize your leads is to compile all this information in a database.

Qualifying and Scoring Leads

It’s impossible to handle every lead the same. Your leads still need to be qualified and scored, even after you’ve identified your ideal customer. Depending on your situation, you may need to provide more attention to a select few leads. You’ll have more options for reaching out to them this way.

Creating Lead-Ready Channels

To maximize the effectiveness of your marketing initiatives, you must first capture leads via efficient channels. Marketing techniques such as social media (advertising and other lead magnets), landing sites, and so on are all examples of channels to consider.

Invest in an Analytics Engine

You’ll need an analytics engine to keep track of your conversions, so you don’t have to. Identifying the moments in your cycle when you lose the most leads is crucial, even if many of these contacts will not turn into customers.

If you find that a large percentage of your leads are abandoning the sign-up process on your lead form, you may want to try making the form easier to fill out by lowering the number of required fields or adding some interactive elements.

Final Thoughts

Gaining a large number of leads is beneficial, but only high-quality prospects, who are more likely to become paying customers, should be prioritized.

A lot of legwork is involved in evaluating your quality leads, but the payoff is well worth it. Make sure you foster connections with the high-quality leads you’ve found. They will be your clients in the future.

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Tools Remote Workers Can Use to Collaborate Online https://www.smallbiztechnology.com/archive/2022/11/tools-remote-workers-can-use-to-collaborate-online.html/ Wed, 30 Nov 2022 18:25:14 +0000 https://www.smallbiztechnology.com/?p=62943 The number of people who work from home tripled between 2019 and 2021, according to a US Census survey. Working remotely has become so popular in recent years, that technology has had to make it easier for workers to stay connected online. As well, companies of all sizes are realizing that remote work can be […]

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The number of people who work from home tripled between 2019 and 2021, according to a US Census survey. Working remotely has become so popular in recent years, that technology has had to make it easier for workers to stay connected online. As well, companies of all sizes are realizing that remote work can be more efficient than in-person work. But working remotely can also be isolating, and it can be difficult to collaborate with teammates who are not in the same physical space. There are a number of tools that remote workers can use to collaborate online, from video conferencing to project management software.

Communication Tools

There are a variety of communication tools available to remote workers that can help facilitate and collaborate online. Some common options for remote, real-time communications include:

  • Voice and video conferencing: Platforms like Skype, Zoom, and Google Meet allow users to connect with one another via voice and video calling, making it easy to have face-to-face conversations even when you’re not in the same room. All three can be used on any connected device: laptops, desktops, mobile phones, and tablets.
  • Instant messaging: Services like Slack, Google Workspace, Microsoft Teams, and Jabber provide instant messaging capabilities that make it easy to have quick back-and-forth conversations with colleagues.
  • Project management software: Asana, Trello, and Basecamp can help teams keep track of tasks, deadlines, and progress on projects. They also typically include features like file sharing and real-time discussion forums that make collaboration easier.

Each of these tools has its own strengths and weaknesses. So it’s important to choose the right platform for your needs. Most of them offer free trial periods. This way you can test them out with your whole team before purchasing subscriptions or license fees.

Tracking Projects and Tasks

There are a few different ways to keep track of projects and tasks when working remotely. The most important thing is to find a system that works for you and your team.

One popular method is using a project management tool like Asana or Trello, both of which work very well to support small business teams. These tools allow you to create projects and tasks, assign them to team members, set due dates, and add notes and attachments. They also have features like calendars and Gantt charts to help you visualize your project timeline.

Best of all, if you use one of the communication tools recommended above, in particular Slack, you can integrate them. So, your team can update tasks right from Slack and vice versa.

Whichever method you choose, the important thing is to find something that works for you and your team. So that everyone is on the same page about what needs to be done and when it’s due.

Managing Calendars

Assuming your team is already using a calendar tool like Google Calendar, Microsoft Outlook, or Apple Calendar, you can take advantage of some features to help manage everyone’s schedules.

For example, if you need to schedule a meeting with people in different time zones, you can use the “world clock” feature in Google Calendar to see what time it would be in each person’s location to better collaborate online. You can also set up calendar sharing so that everyone on your team can see each other’s schedules and know when someone is available or busy.

If you have recurring meetings or events, you can use the “repeat” function in most calendaring tools to save yourself some time. And finally, if there are certain days or times when no one on your team is available, you can block off those times on your calendar so that people won’t try to schedule something during that time.

Calendly is a scheduling tool that integrates with your calendars, so you can share your calendar with people outside your organization so they can set meetings with you. They offer a free version, so you can try it before you buy. The paid subscriptions allow more users for your company, as well as more functions.

Sharing and Storing Files

There are a variety of ways that remote workers can share and store files online (in the cloud). File-sharing services like Dropbox, OneDrive, and Google Drive are three of the most popular cloud-based file management systems. These services allow users to upload files and share them with others. Another way to share files is to use a collaboration tool like Slack. This tool allows users to share files and communicate with each other in real-time.

If you need to proofread, markup, or sign (non-legal) PDF documents, PDF.Live has an easy-to-use tool to sign PDFs online, or you can edit and convert documents, and then share them via email, chat platform, or through your cloud drive.

In fact, even if you’re not a remote-working small business, getting your documents into the cloud and off hard copies and hard drives is highly recommended. Today’s cloud-based systems are safer than ever, as long as you train your employees to follow best practices for cybersecurity.

Conclusion

If you work remotely, it’s important to have a good set of tools that you can use. This way you can better collaborate online with your team. In this article, we’ve shared some of our favorite tools for remote workers, including Slack, Google Drive, and Zoom. We hope you’ll find these tools helpful in staying connected with your team and getting your work done.

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Gift of Networking – Mobilo Smart Business Card https://www.smallbiztechnology.com/archive/2022/11/gift-of-networking-mobilo-smart-business-card.html/ Mon, 28 Nov 2022 21:46:41 +0000 https://www.smallbiztechnology.com/?p=62935 Holiday gifting is a big part of the season checklist. Picking gifts for friends and family more often is not an easy task. A lot of thought goes into the selection of gifts. While you may find this in many tech gift guides, it’s still a gift to surprise your loved ones with. Mobilo smart […]

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Holiday gifting is a big part of the season checklist. Picking gifts for friends and family more often is not an easy task. A lot of thought goes into the selection of gifts. While you may find this in many tech gift guides, it’s still a gift to surprise your loved ones with. Mobilo smart business card is an NFC and QR code-powered business card. That enables you to share your contact details and other information with a Tap.

Here’s how you can benefit by carrying one Mobilo instead of a stack of business cards:

– A great first impression, you can wow your connections with the swift contact exchange.

– Never run out of Business cards again, all you need is one card

– Stand out from others while networking, be in your connection’s phone with a tap. Never be forgotten again

– Instant follow-ups, you can connect your card to a CRM of your choice, slack, salesforce, google docs, etc(3000+ apps). Your connection’s info gets automatically entered into your CRM system.

You can also benefit from the QR code feature of this card. You can use this card during your online meetings, just hold up your card to the camera for a quick scan. Then, you can share any information you want during the meetings.

With Mobilo, you’re not only giving a smart tech gift but also an environmentally conscious one. Making the switch from paper business cards to Mobilo saves money and trees. Every year 2 million trees are cut to manufacture paper business cards, and 88% of those cards end up in the bin within a week. So, consider yourself helping to save the environment by giving this gift!

Final Thoughts

Head to the online Mobilo store now and pick from your choice of smart business cards and accessories for your favorite family, friends, or colleagues. Happy Networking!

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Why Software Optimization is Necessary to Achieve Growth https://www.smallbiztechnology.com/archive/2022/11/why-software-optimization-is-necessary-to-achieve-growth.html/ Wed, 16 Nov 2022 18:47:34 +0000 https://www.smallbiztechnology.com/?p=62920 Growth within a company is the only way to keep up in the ever-changing world today. If a company does not have the proper tools to support and achieve that growth, it is easy to sink. Keeping software up to date and running as smoothly as possible with all the bells and whistles customers want […]

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Growth within a company is the only way to keep up in the ever-changing world today. If a company does not have the proper tools to support and achieve that growth, it is easy to sink. Keeping software up to date and running as smoothly as possible with all the bells and whistles customers want will help keep your company growing for years to come.

Optimization is about creating the best version of something, which is exactly what companies strive to do each day. With software optimization, companies can achieve their best version for their customers. This is in an effort to not only gain more customers in the long run but to enhance growth within, typically by using automation. Producing what consumers want at their desired speed is a high priority within any business. That desired speed will always be fast.

Software optimization creates a space for companies to put the behind-the-scenes hard work at the forefront of their brand. This showcases the growth earned through the front end of the website or business.

Setting Your Sights on Growing Your Business

Similar to how no two companies are the same, the many aspects of a business that software optimization can impact allow companies to pick and choose what they most need to focus on.

Due to this, it ultimately helps to have a plan in place. This prioritizes what areas of growth are crucial for your business to see lasting success. Software optimization is a way to stay on top of these areas, making business expansion a top priority.

1. Debt Optimization

The steep competition for borrowers between traditional and non-traditional financial institutions creates a need to provide end-to-end consumer and mortgage technology. Credit unions, banks, and mortgage lenders rely on optimization tools to achieve growth and involvement, which is why digital lending leaders like MeridianLink focus on debt optimization.

An automated process for not only keeping track of previous debts but understanding if loans are an option is something that can be used as a relationship management tool between consumers and financial institutions. The optimization process creates an avenue for consumers to qualify for loans that they may otherwise have never known they qualified for. Or would have never been able to qualify because they couldn’t keep track of everything through an automated process.

By including relationship management in software optimization, financial institutions can more easily create plans to better care for their customers. Looking into debt as a whole rather than one number will open up avenues to debt management through optimization, seeking consolidation, or refinance options while tackling debt.

Staying on top of debts and loan opportunities can create better credit for customers and again foster a trusting relationship. MeridianLink Collect gives the option for a cloud-based program to easily keep track of all debts and shortcomings to stay afloat in the future. Managing debt is crucial to being able to make future purchases, apply for loans, and make payments on past bills. So, the key to managing debt through software optimization is easy-to-use features. With a simple interface, customers are able to learn without a huge learning curve, great for teams and individuals alike.

2. Registration Software

Software optimization doesn’t stop with finance. With any business, including event management and project-based companies, software optimization is needed and embraced. Regpack, for example, uses online registration software with specific databases, making event planning and attending easy for everyone involved, including payment options, scheduling, and product sales. By using registration software, consumers are able to easily purchase products and register for events alone or in a group. They also can purchase add-ons such as protection plans with enhanced security structure and privacy for personal identifying data.

Cancellation is a more viable option using registration software. Even though it’s not optimal for consumers to cancel, having a seamless cancellation process, through using automation, builds a more trusting relationship.

The difference between registration software optimization and a basic registration with an online event is in the details. Integration within your website is seamless and allows for a quick process. A classic pet peeve for consumers is waiting in a queue. Or it’s also having a hard time checking out when trying to buy tickets or register for an event. They are trying to give your company money, but are receiving pushback due to poor registration tactics. Regpack gives options to customize the interface, payment plan, and anonymity, different from many software options that lack customization for the customer rather than only the website’s back-end.

Regulatory compliance optimizes the system for use. It takes into account the client rather than only the business. This once again aids in relationship building from consumer to business. If regulators change something on the website, automation creates transparency for the client. This gives them the added value of trust and compliance with their needs.

Conclusion

Software optimization is necessary to achieve growth in any professional business. From the financial sector to registration with events to everything in between, optimization is a key element to achieving growth and overall success.

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Tips for Setting Financial Goals as a Small Business Owner https://www.smallbiztechnology.com/archive/2022/11/tips-for-setting-financial-goals-as-a-small-business-owner.html/ Thu, 03 Nov 2022 16:24:56 +0000 https://www.smallbiztechnology.com/?p=62868 There are many aspects to consider when it comes to running your business. It’s important to set goals for yourself as a way to check in to ensure that you are on the right track. Start early in your goal-setting process, especially your financial goals, so that you’ll be able to maximize your profitability and […]

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There are many aspects to consider when it comes to running your business. It’s important to set goals for yourself as a way to check in to ensure that you are on the right track. Start early in your goal-setting process, especially your financial goals, so that you’ll be able to maximize your profitability and be able to create financial stability in your business, which will directly impact your personal finances. 

As a small business owner, you need to consistently monitor both your professional and personal budgets closely. They greatly impact one another. Below are some tips to help you create smart financial goals for both yourself and your business. 

Organize Your Finances

When it comes to the finances of your business, make sure that you separate your personal finances from your professional finances. It’s important to separate the two so that you can better manage them. This way you can clearly see how both your personal finances and professional finances are doing. A way that you can separate your finances is by opening a bank account dedicated solely to your business. This way any influx of revenue can go straight into your business account so when you have to take care of expenses, you‘ll be dipping into your professional account rather than your personal one. When first starting out, it may be more convenient for you to use your personal bank account as a source of financing. But, in the long run, it may lead to difficulties as your business grows. 

Consider looking at your current expenses. When first starting out, it’s important to make sure that you’re not spending more than necessary. Certain expenses are required such as technology, equipment, and employee wages. If there are any unnecessary expenses such as fancy employee perks, office space, or third-party experts it may be taking away from other investment opportunities.

When breaking down your expenses, some expenses that are beneficial to your business include effective and consistent marketing, financial software, and a strong technology team. Taking the time to figure out what is necessary for your business will help you to avoid taking on unnecessary expenses and allow you to put more money into resources that will help your business grow. 

Understand Your Taxes

As a small business owner, your taxes will look different when comparing them to your personal taxes. Many owners will do their own taxes as a way to save money. But as your business grows, the ability to keep up with both personal and professional taxes may become more difficult. At the same time, doing your own taxes requires a lot of time and patience.

If you are someone who doesn’t have the time to dedicate to doing both types of taxes, then it may be worth it to consider hiring a professional. The only people that are qualified to help you are tax lawyers, CPAs, and enrolled IRS agents. These professionals understand the tax laws in your area. They know how to navigate the different required tax forms for a small business. While it may cost you, it will be worth it. Because it will allow you to have one less aspect of your business to worry about. It would also keep your business safe should any audits occur.

Small business taxes can be complicated and often have multiple tax deadlines that you will need to be aware of. Outsourcing your taxes by finding a good accountant will ensure that your quarterly taxes get paid, that your payroll taxes get paid, and that you can keep up with the annual changes that make filing taxes so challenging. 

Create a Risk Management Plan

Owning your own business means that you are responsible when things go wrong. No matter how well you prepare and plan every aspect of the business process, there’s no way to prevent unexpected pitfalls. Creating a risk management plan can allow you to have a cushion for your business plan. So that if and when something does go wrong, especially impacting your financial goals, you’ll already have a set course of action to take to navigate any issues that arise. There are many different types of risk that exist. But it’s up to you to determine which risks will have the greatest impact on your business. 

Strategic risks are those that involve your competitors, changes in technology, or an increase in cost for your products or services. Addressing any concerns with these risks will help you be better prepared and more adaptable for when changes occur. Reputational risks involve anything that’ll hurt how your business is viewed by the public. This would include not only the state of your finances and sales but also your employees. You should make it a priority to discuss expectations and guidelines, as it’ll help to ensure that employees are well-versed with your policies to avoid any potential damage to the reputation of your business.

It’s important to also make sure that you are taking care of your employees. This way employees excel in their roles while knowing that the company values them. If you don’t put time into your employees, then you’ll be putting yourself at risk to lose good people. Part of running a business is employee retention. If you’re experiencing low hiring rates or a decrease in employee retention, that’ll negatively impact your overall reputation. 

Consider Your Employees

Providing your employees with financial and mental wellness resources may help employees feel more confident both in their professional and personal lives. Resources may include budgeting, stress management, http://affectivebrain.com/?attachment_id=5774 and relocation tips. If an employee is considering relocation due to the flexibility of remote work, providing different financial assistance resources can help alleviate their stress by helping them understand how much they can afford to pay for a house during the relocation process.

As a business owner, it’s your job to find ways to not only fulfill the basic needs of your employees such as health benefits and competitive pay. You also have to invest in them so that they’ll continue to learn and grow. Financial goals aren’t simply for your business. Investing in your employees will only benefit you as they’ll be able to bring more to the table. This allows you to bring your business to the next level. 

Taking the time to set financial goals will help you to improve your small business practices. It also allows you to achieve the success that you’re striving for. No matter how much you prepare, there will always be challenges. But creating ways to check in with your business and yourself will help to ensure that you’re heading in the right direction. 

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NINJIO Acquires DCOYA https://www.smallbiztechnology.com/archive/2022/10/ninjio-acquires-dcoya.html/ Mon, 24 Oct 2022 12:00:39 +0000 https://www.smallbiztechnology.com/?p=62819 Q: What products or services do you sell? NINJIO offers cybersecurity awareness training and simulated phishing. Our solutions engage and educate users to create a healthy skepticism about online interactions. This is so they can keep their companies safer from online threats like ransomware, phishing, and other social engineering attacks. Q: What is NINJIO known […]

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Q: What products or services do you sell?

NINJIO offers cybersecurity awareness training and simulated phishing. Our solutions engage and educate users to create a healthy skepticism about online interactions. This is so they can keep their companies safer from online threats like ransomware, phishing, and other social engineering attacks.

Q: What is NINJIO known for?

NINJIO is known for its animated 3-4 minute microlearning episodes that each focus on a specific cyberthreat, teaching viewers how to identify it, avoid it, and keep companies safe from hacks. NINJIO’s American Anime style of animation is known for its visual excitement that engages viewers in the first few seconds. Our episodes feature Hollywood-style storytelling, each written by a member of the Writers Guild of America who has written or directed over 72 episodes of CSI:NY and Hawaii 5-0. We also feature famous actors like Jon Lovitz, Stacey Keach, Robert Davi, and Joey Lawrence. This ensures that each “mini-movie” is interesting as well as educational. Each NINJIO episode is based on a recent real-life hack. When viewers see a NINJIO episode, they often think, “Wait, didn’t I just hear about this happening?” This is part of why NINJIO’s educational methodology works so well.

NINJIO’s educational approach is based on the science of how adults learn. We use the same case study approach as leading graduate schools, with each episode featuring one clear issue, a step-by-step examination of how the issue happened, how to avoid it in the future, and simple steps that an individual takes to stay safe online.

NINJIO also offers a simulated phishing platform that allows security professionals to reinforce learning with tests to ensure that lessons then become applied. With an available managed service phishing offering, NINJIO is a simple, turn-key solution for small and medium-sized businesses that are likely to have more needs from their security department than people to fulfill them. NINJIO’s DOJO platform combines the deployment of NINJIO training and simulated phishing for ease of use, reporting, and automation with opportunities for unlimited customization of phishing tests.

Q: How did NINJIO start?

NINJIO started as an idea from its founder, Zack Schuler. Zack had started and grown a managed services IT business. He saw over and over that many of his (often small business) customers kept receiving hacks. Ultimately because someone made a simple mistake. Frustrated, Zack saw no effective solutions existed to drive safer online behavior among end users. So, he decided to start his own.

He connected with a college friend who was a successful television writer and exceptionally talented animator. They began season one of NINJIO. Zack is now a board member, and the company is led by Dr. Shaun McAlmont, an acclaimed leader in adult learning. He built on Zack’s foundation and employed proven cognitive science techniques to drive even better behavior change outcomes from the NINJIO approach.

Q: Tell us about the importance of DCOYA acquisition by NINJIO.

DCOYA is the leading simulated phishing solution in Israel. It has developed novel ways to assess and help end users be safer online. DCOYA’s combination of behavioral science and a personalization approach helps identify specific attack vectors. To these, each individual is susceptible. So, it delivers educational content that speaks specifically to those areas of improvement. This data, combined with DCOYA’s machine learning-based reporting and assessments, allows companies to predict risky behavior and avoid it, rather than managing incidents after they happen.

Together with NINJIO’s industry-leading content and training, the combined solution offers companies both proactive training and proactive simulated phishing to engage, educate, and avoid risky behavior.

Q: In what ways does this help small businesses?

The hardest hit by modern hackers often includes small businesses. Typically underfunded and understaffed for cybersecurity, SMBs are where hackers find ample opportunities for “quick wins”. But, most SMBs simply cannot afford to be hacked from a budgetary, reputational, or time standpoint.

Additionally, SMBs typically lack ample support for their IT or cybersecurity teams, which are often one and the same. NINJIO’s white glove managed service approach and low cost means that we become a force multiplier for in-house teams that typically rely on NINJIO to deploy training, simulated phishing, user management, and reporting. This allows internal teams to focus on other areas of cybersecurity.

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6 Tools to Make Life as a Solopreneur Easier https://www.smallbiztechnology.com/archive/2022/09/6-tools-to-make-life-as-a-solopreneur-easier.html/ Mon, 26 Sep 2022 16:12:04 +0000 https://www.smallbiztechnology.com/?p=62746 Solopreneurs are often trying to manage their business operations by themselves. They often spread themselves too thin and get burned out easily. This method of running a business isn’t sustainable or efficient and can hinder growth. You need to make life easier as a solopreneur. As a solopreneur who cannot hire employees or a team […]

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Solopreneurs are often trying to manage their business operations by themselves. They often spread themselves too thin and get burned out easily. This method of running a business isn’t sustainable or efficient and can hinder growth. You need to make life easier as a solopreneur.

As a solopreneur who cannot hire employees or a team yet, you should consider using tools or software to give you some support. Online business applications can help you run your business more efficiently at little to no cost.

6 Tools to Make Life Easier as a Solopreneur 

Solopreneurs or small business owners should use technology to their advantage. It helps to optimize their processes and save a lot of time. Below are some of the applications or tools that can make your life easier as a solopreneur. 

1. DocuSign

DocuSign is an electronic signature tool that you can use to sign documents on practically any device from anywhere in the world. It’s a completely free tool that can help you manage, sign, send, and store all your contracts. 

Likewise, you can upload several documents or contracts to DocuSign including rental/lease agreements, financial documents, healthcare documents, permission slips, insurance documents, sales contracts, offer letters, liability waivers, etc. 

DocuSign also integrates with Zoom, Microsoft products, Oracle cloud solutions, Salesforce, Google products, Workday, Stripe, and more. Your completed or signed documents are securely stored and can be accessed anytime.

2. Shoeboxed 

Shoeboxed is a digital application that helps to organize, categorize and turn paper receipts into digital images that can be accepted by the Internal Revenue Service (IRS). It’s a digital receipt app that makes filing taxes easier.

So, you can upload receipts through the Shoeboxed app or send pictures of your receipts in an email. Alternatively, their prepaid Magic Envelope can be used to mail your paper receipts directly to their processing facility.  

Additionally, Shoeboxed extracts the most important data points on your receipts and categorizes them by vendor, payment type, total amount spent, and date. You can also export, share and print all the information you need for tax preparation. 

3. Collective 

Collective.com is a back-office management solution for solopreneurs. They can help you form or restructure your small business to become an S Corporation election to legally alleviate some tax liabilities and save money.

According to a Collective review, the platform can also assist with accounting, bookkeeping, payroll, and taxes. So, as a member, you’ll gain access to their online platform which features useful business tools like Gusto and QuickBooks.

Many Collective.com reviews confirm that the team helps to simplify business setup and manage their finances for them. Your solo business won’t require an in-house accountant anymore. They also ensure you remain compliant with federal and state laws. 

4. Venmo 

Venmo is a mobile peer-to-peer (P2P) payment app for fast and easy transactions on the go. If you’re a solopreneur who sells goods on Facebook Marketplace or other e-commerce platforms, you can collect Venmo payments. 

Once you set up a Venmo business account, you can receive payments with your username, integrated Shopify and PayPal checkout, and a unique QR code. It also charges merchants a fee of 1.9% plus 10 cents per transaction.

Venmo provides the ability to refund customers directly from their app. It also sends a 1099-K tax form to business users who meet or exceed federal and state reporting thresholds. You can also enable tipping on payments.

5. Prialto

Prialto is all about providing virtual assistants that improve productivity and eliminate the headache of time-consuming tasks. They can relieve a solopreneur of many administrative tasks, sales, and operational functions. 

Rather than work from home or a call center, their virtual assistants operate from managed offices. Also, they are often supported by U.S.-based engagement managers who serve as partners to clients and coaches to assistants. 

Additionally, Prialto’s virtual assistants can provide support for tasks like calendar management and scheduling, document production and management, CRM data management and cleanup, and other back-office operations.

6. Buffer

Since solopreneurs don’t have big marketing budgets, one of the easiest and low-cost ways to promote your products/services is through social media. Buffer is a tool that allows you to manage your social media accounts easily. 

You can use Buffer to expand your reach and engage your followers. It offers two services – Publish and Analyze. Indeed, this means you can plan, and schedule social media posts. You can also see metrics on how your content is performing.

Buffer supports social media apps like Twitter, Facebook, Instagram, LinkedIn, and Pinterest. Other benefits include a browser extension, the ability to view and track top-performing posts, and easy integration with popular apps. 

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5 Tips for Reducing Noise in Open-Plan Offices https://www.smallbiztechnology.com/archive/2022/09/reducing-noise-in-open-plan-offices.html/ Wed, 14 Sep 2022 15:49:21 +0000 https://www.smallbiztechnology.com/?p=62695 Open-plan offices promote a collaborative and unified workspace, which is why they have become so appealing to countless businesses. However, everything has its downsides and open plan designs are no exception. Open-plan offices are typically plagued with excessive noise levels. With no real barrier to stop sounds traveling across the office, the noise continues to […]

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Open-plan offices promote a collaborative and unified workspace, which is why they have become so appealing to countless businesses. However, everything has its downsides and open plan designs are no exception. Open-plan offices are typically plagued with excessive noise levels. With no real barrier to stop sounds traveling across the office, the noise continues to build until it becomes a distraction that can easily affect employee productivity. This is why managing office noise levels is so important. Here are 5 top tips for reducing noise in open-plan offices.

1. Organise Your Office Layout Strategically

The seating arrangement within an office can make a significant difference in noise levels. By organizing desks to seat people by department, you can contain noises in one area instead of them being spread across the room. Each department will be in close communication with each regarding their specific department’s tasks. This reduces the need for conversations across the entire room.

It’s also a good idea to keep noisy office equipment such as printers and fax machines out of the way or in a separate space altogether if possible. While printers aren’t particularly noisy by themselves, any noises that can be reduced should be to avoid the excessive buildup of noise. 

2. Introduce a Break Room (Designated Noisy Area)

Having a specific space away from the general office where people can take their breaks, eat lunch, and catch up with co-workers is essential. This will give people a chance to take a proper break away from their desks and recharge for the afternoon ahead.

Not only do breakout areas aid in improving employee wellbeing, but they’re also effective at reducing noise in the main office. By separating the people talking and the people working, you can give workers a better environment to concentrate and focus on their tasks.

3. Manage Background Noise

Managing the amount of background noise in an open-plan office is crucial for productivity. The small and seemingly innocent sounds such as typing or mouse clicking, quickly build up and cause havoc on office noise levels. Fortunately, there are several effective ways to reduce background noise within the office.

One popular method of background noise reduction is installing acoustic panels. Acoustic panels are sound absorbent. This gives them the ability to absorb background sounds and reduce the overall noise levels within the room. Acoustic panels can’t soundproof a room, but they do help improve the sound quality within it. This makes them a favorable option for open-plan offices. If wall space is limited, there are other acoustic solutions such as acoustic clouds or baffles. These can be applied to the ceiling to absorb sound from above.

Most acoustic solutions offer interior design improvements alongside their sound-absorbing benefits. Acoustic solutions such as wall panels, rafts, and baffles are available in an abundance of colors, designs, shapes, sizes, and patterns to suit and enhance the design of your office. These help in reducing noise in open-plan offices. 

4. Keep Meetings Separate

Meetings can be loud, especially when they involve several people. If meetings were to take place in the main office, it could easily disrupt people trying to work. Plus it potentially disrupts the meeting too. Having a dedicated space for people to hold meetings (whether this be an entirely separate room or just an area that’s out of the way) can not only reduce office noise levels but will also assist in keeping private meetings confidential.

Many businesses choose not to have separate rooms within the office to keep the design as open as possible. If this is the case, acoustic pods are a great alternative. Meeting pods, phone booths and acoustics pods offer a private space without ruining the collaborative benefits of an open plan design with permanent structures.

5. Use Desk Dividers

The occasional conversation is common in an office. If your employees often engage in a leisurely chat while they work, desk dividers could make a considerable difference. Desk dividers act as a barrier to noise, keeping conversational sounds to a minimum.

Desk dividers also provide a little more privacy, acting as a physical barrier as well as a noise barrier. Most desk dividers are easy to install, aren’t permanent, and can double up as a noticeboard.  

Enjoy Peace and Quiet

With these 5 simple changes, you can transform your open plan office into a productive, collaborative, and thriving work environment for all employees.

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How to Make Short-Term SMART Goals for a Business https://www.smallbiztechnology.com/archive/2022/09/how-to-make-short-term-smart-goals-for-a-business.html/ Thu, 08 Sep 2022 19:16:01 +0000 https://www.smallbiztechnology.com/?p=62624 Everyone in the business world wants to be successful. Whether you’re working on a team or you’re self-employed, it is vital to understand how your business defines success. The best way to decide that is to set goals for yourself or for your team. However, not all goals are created equal. Your business needs SMART […]

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Everyone in the business world wants to be successful. Whether you’re working on a team or you’re self-employed, it is vital to understand how your business defines success. The best way to decide that is to set goals for yourself or for your team. However, not all goals are created equal. Your business needs SMART goals.

When referring to SMART goals, SMART stands for specific, measurable, achievable, relevant, and time-bound. It is important to outline each of these parameters to ensure that your goals can be accomplished within a set timeframe. This removes vagueness and guesswork, sets up a well-defined window of time, and makes it easier to measure progress and recognize areas that need improvement.

SMART Goals

Specific

A key difference between a goal and a dream is specificity. If a company sets a goal to simply generate more revenue, that would be far too vague. It would be much more helpful to pick a precise figure for how much you aim to earn. Do you want to start bringing in $10,000 a month? $20,000? How many new customers do you want to acquire this year? Set a clear number. This will allow you to measure your progress.

Measurable

How do you quantify your goal? Can you? How will you know when you have met them? A measurable goal is concrete and offers you a way to gauge your progress. Making a goal measurable may seem obvious, however, many businesses and individuals fail to consider this factor when outlining their goals. How can you achieve a goal if it isn’t tangible enough to measure? To make your goal is more effective, you should always implement measurable benchmarks that you can evaluate. 

Achievable

A few years ago, Apple surpassed the 1 trillion dollar market cap, and while you should never be discouraged from aiming high in your business ventures, setting similar success as a short-term goal is extremely unrealistic. When outlining your goals, it is important to look at your business and ask yourself questions that will help you understand whether your goals are attainable (at the present state of your company) or not. What is necessary to reach your goal? Can you achieve it with the time/resources/personnel currently at your disposal? How does your course need to be adjusted to get there?

 Relevant

A relevant goal focuses on something that makes sense within the scope of your business. If you’re wanting to create a new campaign for your company’s product, that campaign should align with the overall objectives of your business. Your team may have the time and resources to launch the campaign, but if your business is not prioritizing launching that type of campaign, then the goal wouldn’t be relevant.

Time-bound

To effectively measure success, your business needs a well-defined timeline for when a goal needs to be met. Anyone can outline goals, but if your goals lack an achievable timeframe, you’re not likely to accomplish them. Giving yourself a deadline for finishing tasks is important. Ask focused questions about the goal deadline and what can be realistically completed in that time.

More SMART Goal tips

Get your team involved

People tend to care more about the goals they help make. Bring your team in on the creative process and include them in the decision of selecting the targets they will personally undertake.

Write down your goals.

Putting your goals in writing makes you much more likely to accomplish them. Give a copy to your team members. Outline long-term and short-term goals with your team. Make sure everyone is on the same page.

Review your goals.

Following completed milestones, review your performance and the business’s overall performance. What were you aiming for? Did you accomplish your goal? What were the positive and negative takeaways? What was learned that can help improve your future performance?

Revise and edit the goals as needed.

Goals don’t have to be set in stone. As you progress in a project, you may realize that you have to adjust your strategies, or even revise your overarching SMART goal. Periodically give yourself opportunities to make sure that your plan is still in alignment with your business’s main mission and vision.

 Set Yourself Up For Success

It can seem daunting to outline goals in this much detail. But the more you flesh out what you’re aiming at and how you will get there, the better equipped you will be for the journey.

Simply mulling over hopes and dreams in your head won’t get you closer to success. So, set yourself up for success by making your goals tangible. You wouldn’t start a long journey without some sort of roadmap. You should treat your business journey the same. Understanding why and how to set SMART goals will give your business structure to help you succeed in making and meeting goals.

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How to Hire Remotely: 5 Tips https://www.smallbiztechnology.com/archive/2022/09/how-to-hire-remotely-5-tips.html/ Tue, 06 Sep 2022 18:25:36 +0000 https://www.smallbiztechnology.com/?p=62675 In a global market where flexibility and agility are key, and particularly in sectors where there is a worldwide talent pool you can draw on, there are now more options for hiring remotely than ever before. And while the idea of having workers located somewhere other than your ‘home’ country or in multiple jurisdictions around […]

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In a global market where flexibility and agility are key, and particularly in sectors where there is a worldwide talent pool you can draw on, there are now more options for hiring remotely than ever before.

And while the idea of having workers located somewhere other than your ‘home’ country or in multiple jurisdictions around the world simultaneously might be daunting, there are, however, a range of options that now make it easier for enterprises of any size to hire staff remotely.

For most businesses, an Employer of Record (EOR) is likely to be the most efficient, cost-effective solution. This is because an EOR can help you to ensure that workers are being hired in line with local employment and taxation laws. But without the need to set up a local entity, which can be time-consuming and inhibits a company’s agility and responsiveness.

For start-ups and SMEs, an EOR makes expansion into new foreign markets possible, as it relieves many of the burdens associated with overseas hires.

Therefore, if you are considering taking on remote workers, and/or want to find out more about the benefits of using an EOR, here are five key tips for making the process as straightforward and helpful as possible.

Reference for an employer of record:
https://www.papayaglobal.com/blog/what-is-an-employer-of-record/

https://www.mondaq.com/employee-benefits-compensation/1223504/employer-of-record-eor-overview-and-legal-pitfalls

1. Use an EOR provider for hiring across borders.

There are generally two options when it comes to hiring abroad — one is to set up a local entity in that country, and the other is to make use of the services of an Employer of Record provider.

The former course can be difficult for several reasons. For instance, it can be a lengthy, time-consuming process (as well as potentially costly). This in many ways runs counter to the entire approach underlying remote hiring. For example, giving your business added flexibility and making it more agile.

It also means assuming full responsibility for compliance. This presents challenges if you lack previous experience operating in that jurisdiction. So, you don’t have a full and rounded picture of what is required.

However, the company largely avoids these issues by engaging an EOR provider. This arrangement means that you are effectively entering into a partnership with a local organization that will then hire employees on your behalf. In this way, the EOR assumes responsibility for payroll and compliance (in terms of benefits, tax, and other labor laws), while you remain in charge of operations, i.e., roles and responsibilities, etc.

This approach means that you are not required to over-commit at the initial stages of an expansion through setting up an entity, that requires a local office and an HR team — instead, you can hire workers at the outset through an EOR, giving you time to get established and enabling you to then transfer workers on to your staff and payroll at a later stage when circumstances permit.

2. Ensuring compliance with local labor laws.

One of the risks commonly faced when hiring employees or independent contractors is the question of classification. Not having a thorough and up-to-date understanding of labor laws in a region with which you are unfamiliar easily leads to costly errors as to how workers are classified. 

Misclassification is a particular risk when it comes to hiring independent contractors. These generally include self-employed workers who are taken on short-term to perform a particular task or for the duration of a project. However, if you hire contractors to work for you long-term, or in such a way that they are effectively working exclusively for you, this could mean that you are misclassifying them. This can carry some heavy penalties.

You avoid this, however, when you use an EOR. They will instead hire the workers for you and add them to their payroll. They take care of all payments, HR requirements, and compliance. In this way, you can engage specialist skills when you need them without falling foul of labor laws. Working with an EOR provider will enable you to hire people for the length of time required while ensuring ongoing compliance. 

A full handle on local labor laws through engaging an EOR also delivers clear and tangible benefits to the workforce. They can be reassured that they are receiving all the benefits to which they are entitled under local laws. This includes sick leave, PTO, etc. It also assures them that appropriate taxes and other deductions are being made on their behalf.

3. Creating legal working contracts.

If you are a start-up, SME, or even a well-established enterprise with its own HR division, you are unlikely to have on-tap the legal knowledge or acumen required to create legal, binding, and compliant contracts for workers in countries that you are not familiar with.

Labour law is a specialist field. So anyone looking to hire workers abroad needs to know the requirements. This is where the services of an EOR provider come in.

They provide the specialist knowledge of the local law you need, ensuring you hire workers legally. But without you having to set up either an entity or your own-house HR team just for that jurisdiction.

You can still enjoy the benefits of local experience and a smooth onboarding experience for workers and full compliance. You can do this without having to directly manage the hiring process in-house.

4. Successfully onboarding employees remotely.

You may be working with an EOR to oversee the hiring process for remote workers and responsibilities for managing HR and payroll. Yet, directing the roles and responsibilities of workers hired on your behalf still rests entirely with you.

Therefore, you need to develop robust procedures and processes when hiring remote staff. This ensures that they have appropriate access to all systems, platforms, shared workspaces, etc., that they will require. 

It makes little sense to streamline the onboarding process if unnecessary initial delays exist. These prevent remote workers from delivering the output and results that the company hired them for.

5. Good communication is key to your remote team’s success.

Much of the above includes ensuring compliance when hiring remote workers, and therefore the benefits of working with an EOR. Yet, the ultimate success or otherwise in terms of results lies with the enterprise undertaking the hiring. 

For instance, your company will be responsible for managing and overseeing the employee’s workload, time management, PTO, and so on. This means that establishing open and effective channels of communication is essential, particularly when it comes to roles, responsibilities, and expectations. 

In addition, good communication practices also need to be in place with your EOR. So, it is always helpful to establish a single point of contact. This way they are available to operate in the same time zone as you. This way information, news, and instructions can be conveyed in real-time.

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Tips for Starting a Small Business https://www.smallbiztechnology.com/archive/2022/08/tips-for-starting-a-small-business.html/ Thu, 25 Aug 2022 16:26:31 +0000 https://www.smallbiztechnology.com/?p=62606 Starting a small business can be exciting, but also challenging. Before starting a business, you’ll need to do some research to better understand what is involved.  Many different reasons exist as to why people want to start their own business. Because of that, each person’s experience will be different. Some want to turn their passion […]

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Starting a small business can be exciting, but also challenging. Before starting a business, you’ll need to do some research to better understand what is involved. 

Many different reasons exist as to why people want to start their own business. Because of that, each person’s experience will be different. Some want to turn their passion into their 9-5, while others want to be their own boss. Some may just want a side hustle to have an additional source of income.

While starting a business can have its share of challenges, getting to see your vision come to life is beyond rewarding.  Below, we’re sharing some tips on what to do to work on owning your own small business. 

Do Your Research 

Many people want to be entrepreneurs and pursue an idea that they have for a business, but many are unable to follow through on their initial concept. When thinking about starting a small business, it’s important to be prepared for what is to come your way.

Before starting your own small business, you must first take the time to come up with your idea. This may be a product you sell or a service you offer. When coming up with what you want your business to be, you should try to figure out how this would benefit others and if something like this already exists.

It’s important to do your research because it will allow you to become more knowledgeable about not only your business but also any potential competitors that exist within that market space. You must understand the type of market that you want to enter and determine whether or not you can see your business succeeding in that industry. 

Specific Market Research

Researching the market that you want to enter will not only allow you to see the potential. It can also show you what types of businesses are currently successful in that specific market. Knowing the market that you want to penetrate will help you fine-tune your business idea. So, when you choose to officially enter that particular market, you will be well aware of the current state of the market. Plus, you’ll know who is currently saturating that market.

Once you have an idea of what type of market you want to enter and feel confident in your business concept, you should consider your audience. Your idea is just as important as your audience because if you do not fully understand to who you are trying to sell your product or service, it will be challenging to be successful.

In addition to your consumers, you should also study your competitors. Before entering a market, be sure to study the current competition so that way you can learn from their tactics and either do something similar or create a new approach to your business plan. 

Costs

Along with studying the market that you are looking to enter, you should also research how much it will cost to start your business. Creating a budget will allow you to see the breakdown of how much money you will need. Plus, what part of the business that money will be going to. Doing this will help you to plan ahead. This way you will not overspend, causing you to start off on the wrong foot. 

Create a Business Plan

When first starting a business, you should set time aside to create a business plan. A business plan outlines the overall objectives and the goals of the business. By creating this plan in the early stages, you will be able to better visualize how you want your business to operate. This allows you the freedom to make any changes that you want before fully committing.

Creating this plan is a vital part of the process. It sets the foundation for your business and will provide you with the guidance that you need to start and grow your business. Some things to include in your business plan would be your mission statement. Additionally, you want to include a detailed description of your business and the products or services that you plan to sell. Plus, an overview of the current market that you are planning to enter and your financial plan. This is so others can get a clear picture of your goals. 

Funds in Your Plan

A business plan is also beneficial when it comes to financing. If you are looking to seek financial assistance from investors, or the bank, having a business plan allows them to get a sense of what your business will be.

Having a strong business plan will help you to convince investors that your business has the potential to be successful and will provide those investors with the confidence of having a strong return on their investment.

Consider Your Financing

Without proper funding, it will be difficult to make your business a reality. When considering the financial aspect of your small business, it’s important to break down the expected costs that you may incur when getting your business off the ground. Ensuring that you have the proper funding for your business can determine whether or not you will be able to get your business up and running. 

There are many different routes that you can take when it comes to financing your business. Some people prefer to look to investors for assistance, while others may consider taking out a loan. All of these options are beneficial as they provide you with the monetary assistance that you need to be successful.

Looking to investors for financial assistance can be a great option. Especially if you find an investor that has experience in the industry that you are looking to break into. This will provide you with not only financial assistance, but they can also help guide you in the right direction. It provides their own insight from their past experiences. 

Loans

If you are someone who would rather take this journey on your own, then taking out a loan may be the better option for you. Many different types of loans are available to you when starting your own business. They can help you in different ways.

One option available is taking out a home equity line of credit loan. This type of loan allows you to borrow money against the equity you’ve built in your home. Then you receive that money as a line of credit to be able to get the financing you need for your business.

Another type of loan that you may consider is a small business loan. A small business loan is partially guaranteed by the government. This eliminates some of the risks for the financial institution issuing the loan. But, it can be difficult to acquire. Small business loans have a long list of requirements that have to be met in order to get the loan. But if those requirements are met, then it may be a good option for your small business.

Take the time to review all of your potential financing options. This allows you to choose the one that will fit your needs the best. Also, ensure that you have the proper financing set up. It helps you to feel more confident in moving forward with your business. 

Final Thoughts

It’s important to ensure that you take the time to conduct the proper research before jumping into starting your own business. Starting a small business takes time and is a big commitment. Make sure that you are well prepared with what to expect. This allows the process to run smoothly and your business to be successful.

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The Top 7 Administrative Software Systems to Consider for Your Small Business https://www.smallbiztechnology.com/archive/2022/08/administrative-software-systems-to-consider-for-your-small-business.html/ Wed, 24 Aug 2022 13:30:31 +0000 https://www.smallbiztechnology.com/?p=62609 Most businesses, regardless of size, always have several plates spinning at any one time. For small businesses especially, handling multiple tasks simultaneously is unavoidable but also could pose a challenge if any one plate slips. So, depending on the task, it can lead to chaos, allow inefficiencies to creep into your processes, and affect performance […]

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Most businesses, regardless of size, always have several plates spinning at any one time. For small businesses especially, handling multiple tasks simultaneously is unavoidable but also could pose a challenge if any one plate slips. So, depending on the task, it can lead to chaos, allow inefficiencies to creep into your processes, and affect performance at various levels. 

To avoid stress and disasters at all costs, it makes sense for small businesses to consider incorporating administrative software systems. Certainly, when used right, a system can help you manage critical areas of your business more effectively and efficiently. More importantly, you will be in control of your business operations at all times.

Small organizations and startups invest in administrative software systems to improve processes, predict risks, and boost overall efficiency. Ultimately, this leads to more revenue down the line. So, here are the top 7 administrative software systems you can use to get a better grip on day-to-day activities and take your business to the next level.

1. Scoro

If you need a business management solution that offers all the critical features required to manage various challenges, go for Scoro. It handles projects, tasks, billing, reporting, team collaboration, and more. 

Key Features:

  • Customizable KPI dashboards
  • Sharing of meeting schedules and team calendar 
  • Pre-set templates for quotation and invoicing
  • It also includes project, task, and time management

Why Your Business Needs It

Scoro helps streamline the entire work progress. Likewise, you are spared the hassle of investing in various tools. Scoro also offers advanced business intelligence features ideal for easing novice entrepreneurs’ management challenges. 

2. OnPay

An efficient payroll system that’s easy to set up and run is a must for any business with plans to grow. OnPay is a top-rated payroll software and HR platform that makes running payroll a breeze and automates a host of tedious back office tasks. Between a user-friendly interface and knowledgeable support staff, they certainly will have you up and running in no time.

Key Features:

  • Full-service payroll from any device
  • Handles all tax filings and payments
  • Available in all 50 states with no extra fees for multiple pay runs
  • Self-service employee portal simplifies HR processes such as new hire onboarding and PTO requests
  • Best-in-class integrations with top accounting and  time-tracking software

Why Your Business Needs It

This award-winning payroll software is comparably the best one for small businesses. It can easily integrate with most accounting and time-tracking systems, automates tax filings, and is also one of the only providers with an accuracy guarantee. Moreover, their expert customer service team offers free account migration and support by phone, email, or chat.

3. ProofHub

If you want to go beyond conventional emailing and try a different approach, ProofHub is especially just right for you. It comes with a string of tools that help integrate various project management features in one place. Collaborate seamlessly with the team and keep everyone in the loop while focusing on what’s necessary.

Key Features:

  • Easy online team discussions
  • Task delegation 
  • Also includes project history reporting and tracking
  • Highly secure file storage

Why Your Business Needs It

ProofHub is the best software for improving team collaboration and focusing on what’s important for your organization. It offers all the business tools you need to use in one convenient place.

4. WORKetc

If your new business is looking for a robust platform for CRM and project management collaboration, certainly go for WORKetc. This small business software is powering the growth of over 1200 businesses globally. WORKetc also offers the ideal alternative to hassling integrations and expensive web apps. 

Key Features:

  • Effortlessly links timesheets, documents, notes, and contacts to projects
  • Helps manage complex project budgets
  • All invoice and revenue tasks across departments are captured automatically
  • Offers live support, web forms, and email for supporting tickets, also

Why Your Business Needs It

This all-in-one web-based CRM system helps eliminate multiple logins and costly integrations. It keeps all your team members on the same page to discuss and resolve issues without delay. 

5. Timely

Making the optimal use of business time can be of immense value to any business. That’s why you need Timely, the business software that automates time tracking. You get an accurate and confidential record of time spent in various activities such as meetings, emails, video calls, and conferences.

Key Features:

  • Accurate and automatic tracking of time spent on business activities
  • Access to real-time project dashboards
  • Also includes advanced reporting systems 
  • Information about capacity and hourly rates

Why Your Business Needs It

Timely can be highly valuable for your small business as it helps streamline the entire time tracking process. The software automatically records everything your team works on. Additionally, it reduces time management overhead noticeably. Indeed, you will notice a significant improvement in reporting and invoicing accuracy.

6. Process Bliss

Your search for a powerful and affordable business management software ends at Process Bliss. It provides one place for building and storing all your company processes and policies. It also offers collaboration features, allowing teams to discuss critical issues with access to status overviews. 

Key Features:

  • Centralize all procedures as templates in one place
  • You also can automate assignments and collaborate on the same platform
  • Helps better management of workflow and data capture
  • Know what’s happening instantly with reports and dashboards 

Why Your Business Needs It

Process Bliss is easily one of the best business management software for small businesses. It can scale effortlessly as you grow. This software can help you remain consistent while providing easy tracking.

7. Sage

Sage is a cloud-based software and suite designed to provide an in-depth view into multiple parts of your business, such as finance and HR. Get real-time information about these and other critical areas of business operations for making informed decisions.

Key Features:

  • You get a full range of products for managing critical areas of your business
  • The software also can help improve customer relationships, services management, payment processing, business intelligence, and others
  • Best suited for startups, SMEs, and small enterprises

Why Your Business Needs It

Your business can benefit from integrating this comprehensive and features-rich administrative management software. Because, it offers a complete suite of integrated applications to take care of finance, sales, customer service, and lots more.

Ready to rid yourself of the stress of all the spinning plates? The business management software needs of every company vary depending on the nature, size, workflow, and processes, certainly. But hopefully, with these diverse top systems listed above, your small business finds some administrative software system options to help keep your business running smoothly and efficiently.

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How to Implement the Framing Effect in Marketing Campaigns https://www.smallbiztechnology.com/archive/2022/08/how-to-implement-the-framing-effect-in-marketing-campaigns.html/ Mon, 01 Aug 2022 17:14:38 +0000 https://www.smallbiztechnology.com/?p=62563 The idea behind the framing effect is that how something is presented to the audience affects individuals’ choices. The framing effect is initiated when marketers present data in a manner that would appeal to their audience. A typical example of a framing strategy used by business owners and marketers is reframing negative information about their […]

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The idea behind the framing effect is that how something is presented to the audience affects individuals’ choices. The framing effect is initiated when marketers present data in a manner that would appeal to their audience.

A typical example of a framing strategy used by business owners and marketers is reframing negative information about their product more favorably. Alternatively, you could focus on the negative aspects of your competitor’s strengths. Both of these examples reframe the data to present more persuasively.

If a product or service’s information is presented and framed effectively, it can impact sales positively. The following are some ideas for using the framing effect in marketing.

It’s How You Frame It

With the framing effect, marketers can sway customers’ choices and, ultimately, their spending habits. The framing effect means a cognitive bias in which a person’s brain makes judgments regarding information based on how that information presents. It uses the fact that people tend to react differently to the same data depending on whether it is presented in a positive or negative light.

How a sales pitch is constructed and posed is critical. Various things come into play when framing something, from wording to images. For example, instead of saying, “We are the third best-seller in the market,” why not say, “Our product is one of the top three best sellers in the market?”

In addition, people are far more likely to engage with information portrayed visually as opposed to information presented only in text form. Therefore, when delivering your product, it is essential that you include clear photographs, diagrams, and other forms of visual content and that you keep the number of words you use to a minimum.

An Appealing Picture

You have to frame your products and services marketing and promotions in a style that appeals to potential customers. You can accomplish this by following the tips below.

A Unique Experience

Consumers like products that have the power to appeal to their desires and interests. You can elicit desirability by rewarding loyal consumers with freebies or gifts. It’s a natural human instinct to want to repay the favors given. However, the gift should be as unique as possible. 

It’s essential to frame your gift to make the recipient feel unique and special. For example, when a consumer buys something from you, you can give them a personalized cup. As a result, consumers repay your kindness by returning to your store and making another purchase.

Know Your Consumers

Marketing a product to a specific demographic requires taking their preferences into account. Several factors influence an individual’s preferences, such as their tastes, preferences, and predispositions. Therefore, ensure your product frames your customers’ preferences.

Learn what a customer likes and doesn’t like about a product or service you’re offering. Try to focus on the features of your item that are most appealing to them. For instance, they found that your product was more affordable than similar ones offered by competitors. 

Therefore, you need to ensure that your advertisements frame in a way to convey the message that your items offer better value for the money.

Associate Products With a Lifestyle

Lifestyle marketing may be highly beneficial to a wide range of businesses. However, you must first know the values and goals of your customers to market your business to them effectively. The purpose of lifestyle companies is to inspire, guide, and motivate customers in their pursuit of a better way of life. 

The desire of consumers to feel as though they are a part of a particular social group is something that lifestyle companies capitalize on. People become attached to brands when they have an emotional bond with them. For instance, Coca-Cola frames its advertising to promote its product’s happy image to consumers.

Product Value

Consider charging customers based on the product’s value rather than its cost. Value-based pricing is based on the strength of the advantages you can demonstrate to clients. For example, you can frame your marketing campaign in such a manner as to indicate that your product has a better value. Even though it is initially more expensive because the after-sales service that you provide is more extensive.

Framing is Essential

How you frame and present your product will influence whether or not you successfully make the sale. This is because every product has both good and bad characteristics. Your goal is to make them believe that your product offers the best value when compared to those provided by your competitors. 

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10 Advanced Ways To Level-Up Your Online Marketing in 2022 https://www.smallbiztechnology.com/archive/2022/06/level-up-your-online-marketing.html/ Mon, 27 Jun 2022 17:38:26 +0000 https://www.smallbiztechnology.com/?p=62442  The majority of the CMOs worldwide think it is a good practice to re-strategize their marketing processes since the marketing landscape is ever-shifting, and to stay ahead of the curve you need to keep upgrading. In this blog, we have listed out 10 advanced marketing points that’ll help you optimize, streamline, pivot, and level-up your […]

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 The majority of the CMOs worldwide think it is a good practice to re-strategize their marketing processes since the marketing landscape is ever-shifting, and to stay ahead of the curve you need to keep upgrading. In this blog, we have listed out 10 advanced marketing points that’ll help you optimize, streamline, pivot, and level-up your online marketing endeavors. Interestingly, best WordPress hosting practices and customer experience have also made a list.

1. Buyer Persona

 Even though creating a buyer persona is the most common thing you do in the beginning of the campaigns –  it is crucial to give it a look across multiple stages of your online marketing. More so, if your business has seen any of the following changes:

  • Introduced new products or services
  • Modified the existing ones
  • Scaled your business (either up or down)

You can conduct research, surveys, and interviews; look at your customer feedback and customer satisfaction metrics to help you frame a more precise buyer persona for the future. 

2. Audit Your 2021 KPIs

In businesses, what you can’t see doesn’t exist. To level-up your online marketing in 2022, it’s important to see how you did this past year, which will help you pivot, optimize, or re-strategize whenever needed.

  • Conversion Rates: how many people convert from visitors to customers?
  • Customer Loyalty: count your repeat customers.
  • Social Media Reach and Engagement: what are the number of likes, comments, subscribers, etc.?
  • Inbound Link Building: how many people are linking to your website?

Tools to track your past year’s KPIs:

Google Analytics: view all important KPIs like bounce rate and traffic in one place

Twitter Analytics: to track people’s engagement there

Social Sprout:  a social media enabling and social listening tool (more on this later)

Ahrefs and Semrush: measure inbound links

Funnelytics: to visualize the performance of your customer journeys

Hotjar: Data-driven user insights and more

3. Social Listening Tools

Social media listening is important because it offers direct windows to what your customer thinks about your business at a ground level.

It is also something you need to do constantly as customers’ expectations of your business and how they feel about your business are dynamic.

Moreover, these tools analyze all your brand mentions in the form of comments, tags, etc and tell you if they’re positive, negative, or neutral – offering you highly valuable insights to tailor your online marketing endeavors.

Here are some good social media listening tools:

 4. Automation

Did you know that 63% of companies using marketing automation outperformed competitors? (Moosend)

Automation in digital marketing can help you:

  • Mitigate human error and lags
  • Takes away simple, high-frequency tasks from your people, freeing them for complex tasks
  • Make customers happy

Additionally, here are ways to automate online marketing processes:

  • Social media: Buffer and HootSuite helps you automatically post on social media after you’ve scheduled the posts.
  • Ticketing software: Zendesk helps you send tickets after a customer or visitor reaches out to you, reducing FRTs.
  • Conversational Chatbots: ManyChat and Tidio use AI and ML to answer customers’ and visitors’ basic FAQs.
  • Emails: Mailchimp helps you send automated and personalized emails.

5. Watch Trends

Watching trends will help you stay up to date with all that’s happening in online marketing. Here’s how to do it:

6. Personalize

Customers crave a personalized experience. Here are some numbers to support that.

71% of consumers get frustrated when a shopping experience is impersonal. (Segment)

80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. (Epsilon)

80% of frequent shoppers only shop with brands that personalize the experience. (SmarterHQ)

Some tips for personalized online marketing:

  • Collect and leverage customer data
  • Make conversations human even when online through live chats
  • Send personalized emails and texts
  • Send special coupons and discount offers (especially on birthdays)

 7. Revamp Website

The goal of all digital marketing efforts is to bring customers to our website and convert them. Therefore, it is important to keep websites up to date in terms of speed, aesthetics, and even safety.

For example, here are some ways how:

Improve Hosting: makes websites fast and safe. Here’s how to choose the best hosting for WordPress websites. 

Attractive Landing Pages and CTAs: this directly helps in lead generation.

Overall branding: Logaster, a brand-building company, offers solutions from business name generation to business card designers and offers a wide variety of digital branding tools.

8. Focus on CX

The merrier your customers, the better your ROI. So, make customers feel good across the journey, from connecting with them through live chat to sending them personalized offers and targeting them with tailored marketing messages. 

9. Optimize for Voice 

Have a list of conversational keywords that prospects might use to search for your business. Adding those to your on-site content can help it become conversational and also make voice search keywords detectable. Hopefully, this video by Neil Patel, the world’s top digital marketer, will help optimize for voice and level-up your online marketing strategy.

10. Investigate Your Competitors

The first thing to do to optimize digital marketing is to see what your competitors are doing to increase their presence online.

Here’s how to do a quick competition analysis:

  • Ahrefs, to know the competition’s search results rankings
  • SEMrush, for insights on their paid ads
  • GeoRanker, for researching your competition’s local directory profiles

So, to see their email marketing campaigns, just sign into one. We guarantee this will yield highly valuable insights.

Cheers to More ROIs

It’s easy to level-up your online marketing. So, we hope this article gives you actionable insights that you can take to your desks and start getting the ROIs on your digital marketing campaigns that you’ve always desired.

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Debit Card: Why Your Business Needs to Go Virtual https://www.smallbiztechnology.com/archive/2022/05/virtual-debit-card.html/ Tue, 24 May 2022 13:43:32 +0000 https://www.smallbiztechnology.com/?p=62295 Today’s world is increasingly becoming digital in every aspect. This includes the payment of goods and services through the use of virtual debit cards. These virtual payment cards have transformed how companies manage and make payments. Therefore, this has helped save businesses excessive fees and valuable hours spent doing admin tasks.  As a business owner, […]

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Today’s world is increasingly becoming digital in every aspect. This includes the payment of goods and services through the use of virtual debit cards. These virtual payment cards have transformed how companies manage and make payments. Therefore, this has helped save businesses excessive fees and valuable hours spent doing admin tasks. 

As a business owner, you might be wondering whether getting a virtual debit card would be of any use to your company, or streamline your finances even as you expand your operations. With this in mind, below are reasons why you should consider getting a virtual debit card for your business. But first, you need to know what a virtual debit card is. 

What’s a Virtual Debit Card?

A virtual debit card is a digital version of the physical debit card linked to your underlying debit card. Besides being virtual, it includes all other aspects of the physical debit card, such as debit card number, cardholder name, card verification value (CVV) code, and expiration date. It also has a 16-digit randomly-generated number.  

You can quickly and easily make payments over your phone or online payments using the virtual debit card. However, you can’t use this card to withdraw money from your account. 

Reasons to Get a Virtual Debit Card

Using a virtual debit card service will provide you with a couple of benefits. These include: 

1. Reduced Number of Payment Fraud Incidents

Traditional physical cards create an easy target for theft, either by getting cloned or being stolen. But when using a virtual debit card to do your business transactions, you enjoy greater security from fraud and theft. This is because you can easily deactivate your virtual debit card in minutes. You also don’t share bank account numbers. Thus, you can enjoy greater peace of mind when making online payments.

In addition, they don’t have visible card numbers and magnetic strips present on physical cards. Hence, it becomes harder for unauthorized individuals to hack into your account. Some virtual cards also require face scans or PIN details before accessing your account. 

You can also set your virtual debit card to be single-use and expire immediately after using it. This offers you further protection by ensuring your card is not used by unscrupulous dealers. Nonetheless, make sure to use a virtual debit card issued by a trustworthy provider. This way, you can be certain that their card network boasts excellent security features and extensive fraud checks.

2. Improved Oversight And Accountability

In business, you need to be accountable for every penny you spend or you risk experiencing cash flow problems or suffering considerable losses. This is where using a virtual debit card comes in handy, as it allows you to have excellent oversight and accountability for all your business transactions. 

With the virtual debit card, you’ll be able to determine how and where all your money is going as each transaction is automatically recorded in the card management system. This saves your accounts department the hassle of manually checking the expense receipts to validate each transaction, which is often time-consuming. So, you can easily and effectively monitor and control as you can easily know how every penny is spent. 

The card also comes in handy if different employees use the same virtual card to make different transactions. You can also set limits each of your staff can spend to further boost transparency and prevent any violation. This allows you, as the business owner, greater control of uses in company finances and ensures increased accountability.  

3. Convenience For E-Commerce Activities

Running a business is highly engaging and requires you, as the entrepreneur, to be fully committed to the daily operations of your enterprise. Using the virtual debit card offers you this freedom because you don’t need to physically go to the bank to complete a transaction. Additionally, you can do the transactions 24/7, unlike a physical bank operating at certain hours. 

Getting a virtual debit card also doesn’t require you to file a lot of paperwork. Along with taking a lot of time, paperwork increases the chances of making a mistake. Also, you can start right away instead of waiting 7 to 14 days for your account to start running. This is because you can handle everything conveniently and quickly using your computer. As a result, you can shift your focus to other vital matters relating to running your business. 

4. Promotes Teamwork

Another advantage of virtual debit cards is that it promotes teamwork among the employees within your business. This is because your staff will constantly need to communicate with each other when keeping track of their spending. Doing this helps to inspire collaboration within them, and they’ll find ways how they can reduce their spending. This will help the team come up with a fixed budget they can use to guide them for quarterly campaigns. 

5. Saves Your Organization Time And Money

Time and money are two precious assets you don’t want to waste in business. Utilizing a virtual debit card ensures that wasting time and money doesn’t happen because you can quickly get one at the click of a button, unlike physical cards that require manual work for making payments. You can start using virtual debit cards to do transactions, which in business is vital considering every minute counts if you want to remain competitive.

The use of these cards saves you money because digital transactions are faster and cheaper. This is because regular admin tasks are cheaper when making digital transactions. 

6. Helps You Take Back Power From Vendors

Once a vendor has your card information, they can charge you each time they want. Because of this, you might find your subscription lasting longer than you wish. Using a virtual debit card account, you can prevent this as it offers you greater control over all your online subscriptions. Accordingly, prevention allows unnecessary payments from being charged to your account if an employee forgot to cancel a subscription. 

Takeaway

Virtual debit cards are the go-to option nowadays among many businesses for both online and offline transactions. This especially comes in handy as a business owner because you’ll need to make a lot of business-to-business (B2B) transactions to pay buyers or suppliers, and you don’t want to waste precious time physically lining up at your local bank. Detailed in this post is an outline of why getting a virtual debit card can be a wise move for your business in case you have even the slightest reservations. 

 

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Entrepreneurship in America and the Impacts of COVID-19 https://www.smallbiztechnology.com/archive/2022/05/entrepreneurship-in-america.html/ Fri, 20 May 2022 16:20:15 +0000 https://www.smallbiztechnology.com/?p=62306 The COVID-19 pandemic has changed our lives in many ways. For most, our working lives have seen the most changes. In a recent study looking into entrepreneurship in America, IONOS discovered that more than 44% of Americans want to go self-employed as a result of the pandemic.  Curious to know more about the impacts of the […]

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The COVID-19 pandemic has changed our lives in many ways. For most, our working lives have seen the most changes. In a recent study looking into entrepreneurship in America, IONOS discovered that more than 44% of Americans want to go self-employed as a result of the pandemic. 

Curious to know more about the impacts of the pandemic on entrepreneurship, we spoke to Caroline Castrillon, a successful career coach that has helped many of her clients ditch their corporate jobs for self-employment.

How would you say career perspectives and entrepreneurship have changed since the pandemic?

Clearly, remote and hybrid work has become more prevalent. That trend doesn’t show signs of slowing down. More workers are looking for freedom, flexibility, and fulfillment. Moreover, they aren’t willing to compromise.

In addition, people’s values and priorities have changed. Spending time with family and feeling satisfied with their work has come to the forefront.

What effect do you think the pandemic has had on working lives?

Because of the pandemic, more people are reevaluating their values and priorities than ever before. As a result, they are more willing to make compromises with their work. For example, they perhaps accept a lower salary if they have greater benefits that offset that sacrifice, such as more time off or a flexible schedule.

The study above found that since the pandemic women are especially dissatisfied with their jobs. Does this match your experience when coaching women?

Yes, I believe this trend is amplified at the moment. Women have had to bear the brunt of the pandemic over the last few years in terms of childcare, homeschooling, and caring for loved ones. 

Those circumstances, combined with working full-time (with many women I work with being the primary breadwinners in the household), have caused women to experience burnout and their perspectives to shift. 

They want more from their jobs and careers. This includes flexibility, advancement options, and just the opportunity to learn and grow professionally.

The pandemic has highlighted how essential sustainability is. In fact, 90% of the study’s participants stated that it plays an important role for them when starting their businesses. Would you advise going green to be a priority for startups 2022?

There is no question that the pandemic increased global awareness of environmental issues. It’s also sparked a renewed commitment to finding solutions. As a result, we see a rise in demand for sustainable goods and businesses supplying those goods and services.

This surge in consumer demand for sustainable goods opens the door to new markets. This especially happened in the fashion, cosmetics, pharmaceutical, and food industries. It also presents opportunities for self-employment, as well as for companies to build trust, enhance their brand reputation, and improve their bottom line in the process.

To read more about the US study and Caroline Castrillon, you can go here: “New Insight into Entrepreneurship in America”.

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eCommerce Shopping Experience Enhancements https://www.smallbiztechnology.com/archive/2022/05/ecommerce-shopping-experience.html/ Mon, 16 May 2022 12:00:40 +0000 https://www.smallbiztechnology.com/?p=62214 Over 90% of all online purchases will be conducted on a mobile device, according to estimates. An internet buyer’s typical attention span is roughly 3-4 seconds. Therefore, your shopping cart should be easily visible so that the buyer understands how to purchase the item. Your customer’s eCommerce shopping experience will determine whether or not they […]

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Over 90% of all online purchases will be conducted on a mobile device, according to estimates. An internet buyer’s typical attention span is roughly 3-4 seconds. Therefore, your shopping cart should be easily visible so that the buyer understands how to purchase the item. Your customer’s eCommerce shopping experience will determine whether or not they will purchase something at all.

In comparison to brick-and-mortar establishments, an eCommerce firm is more reliant on the goodwill of its customers. It’s actually quite straightforward. When a customer enters a typical physical store, they are more likely to make a purchase. After all, they went through the trouble of visiting the store. Furthermore, they are looking at the merchandise with the intent to purchase something. Therefore, few consumers leave a real store without purchasing something.

An eCommerce business, on the other hand, does not have this advantage. Since they are not actually ‘in’ the store, the customer can just close the link. Moving on to another site, the customer leaves no trace.

Here are some things you can do to make sure this doesn’t happen in your eCommerce store.

1. Downtime for eCommerce means off time.

One of the best aspects of an eCommerce site is that it is constantly open, 24 hours a day, seven days a week. Therefore, you can take advantage of the fact that more and more people are using the internet to purchase goods and services. As a result, you can be selling your wares even while you are asleep.

That won’t happen, though, if your site crashes on a regular basis. If your site is unavailable, your target audience will most likely move on to another site rather than wait. Therefore, do everything you can to make sure that your site is stable and secure.

2. Customers don’t flock to slow-loading eCommerce websites.

An internet buyer’s typical attention span is roughly 3-4 seconds. Therefore, if your site does not load quickly enough, your clients will most likely leave. They will go elsewhere for another solution. After all, why shouldn’t they? There are millions of other online eCommerce stores to choose from. Therefore, make sure your site is as fast as possible if you want your customer to stay with you.

3. Make sure that the CTA is clear and in plain sight.

Why should your clients choose you above your competitors? It’s because of your call to action. This is the thing that leads people down the web marketing rabbit hole. You will lose a lot of clients if this call to action is not easy to see or not there in the first place. In addition, your shopping cart should be easy to find so that the customer understands how to purchase the items.

4. Get rid of things that aren’t selling well.

There are things that sell quickly and there are those that do not sell. This happens in every store. Therefore, concentrate on the former. Furthermore, removing the latter from your store is a great way to clean up your website and make it look and feel better. Dead products can halt your cash flow and, over time, bring your business to a halt.

Of course, you don’t have to throw them out. Instead, you could have a real sale. This is, of course, not a fake sale where retailers inflate prices, then cut them down to give an impression that they are on sale. Customers will buy your slower-moving products once they perceive that you are offering an opportunity to provide real value at discount prices.  You’ll also be able to get your cash flow rolling this way.

5. Check to see if your website is mobile-friendly.

The number of individuals engaging in eCommerce shopping on their cellphones has risen considerably in recent years. Furthermore, there are no signs that this trend will slow down anytime soon. This means that a website that isn’t mobile-friendly will miss out on the entire market. Therefore, it is critical that your website become more mobile-friendly. That way it will be easily viewable even on a small screen.

Apart from that, you should improve your SEO tactics. This will help your site appear in organic search results.

6. Include a live chat feature on your eCommerce site.

By answering all of your consumers’ inquiries, live chats will help to gently encourage them towards making a purchase choice. It’s an excellent approach to increase conversion rates and keep your target market happy. Even if they don’t buy the product, they’ll return back because of the timeliness and quality of your response. They will, at the absolute least, bookmark your website.

7. Use residential proxies to help you improve your business’s eCommerce shopping experience.

You can use residential proxies for market research to gain valuable data on your target audience’s purchasing behavior. At the same time, they’ll keep your identity hidden.

If you truly want to increase sales and improve your business’s eCommerce shopping experience, you must ensure that your site is free of latency and downtime. Furthermore, you should employ residential proxies to assist you in conducting market research on your target audience.

Image Credit: Pixabay; Pexels; Thank you!

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5 Tips for Maintaining Growth During a Recession https://www.smallbiztechnology.com/archive/2022/05/maintaining-growth-during-recession.html/ Fri, 13 May 2022 12:00:55 +0000 https://www.smallbiztechnology.com/?p=62210 These are exceptional times. In addition, most firms are under severe financial strain as a result of the war, recession, the pandemic, and their wide-ranging consequences. Understandably, many management teams and business owners are looking for strategies for maintaining growth during a recession. The difficulty is that adopting a fearful worldview frequently results in a […]

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These are exceptional times. In addition, most firms are under severe financial strain as a result of the war, recession, the pandemic, and their wide-ranging consequences. Understandably, many management teams and business owners are looking for strategies for maintaining growth during a recession.

The difficulty is that adopting a fearful worldview frequently results in a self-causing recession. This is due to the fact that those who work from a place of fear generate contraction rather than growth.

We’ve been conditioned by nature to either flee or fight. We assume a defensive posture when we’re ready for flight in order to minimize potential losses or to just stay afloat. The problem is that these are the very acts that will cause businesses to downsize or possibly fail as a result of layoffs and lower revenues.

How do some businesses thrive in a recession?

Some businesses, on the other hand, not only survive but thrive during the most inconvenient of circumstances. Therefore, how do they do it?

The distinction is that some management teams and business owners regard a crisis as an opportunity. Therefore, when you think about it, every cloud has a silver lining. At the absolute least, there is always an opportunity that develops in the face of adversity in the case of business.

Avoid reacting emotionally.

While the natural impulse may be to reduce corporate activities and cut costs wherever possible, doing so indiscriminately would have the opposite effect. Businesses that thrive during economic downturns double down on their efforts. This is because they know that growth will take more effort, time, and resources at this key stage. Therefore, to obtain more customers, you might have to work ten times harder.

However, if you are ready to put in the effort, you will get more clients. At the same time, your competitors will be losing customers and personnel if they are acting fearfully.

Here are five main techniques for maintaining growth even in a recession.

1. Maintaining growth means boosting your marketing and public relations initiatives.

Effective promotion and marketing generate sales, as most CEOs know. They also understand that during a recession, the majority of other firms, including competitors, will cut back on marketing spending. However, this is an opportunity to do more.

This is when smart companies ramp up their advertising and marketing campaigns in order to stay ahead of their competitors. Those who are cutting back are driving their businesses into the ground at the same time.

2. Maintaining growth means eliminating the bottom 20% of your consumer base.

This does not apply to e-commerce companies. However, everyone else should be aware. This strategy seems unlikely to help. You may be wondering whether, at a time like this, you can afford to lose customers.

The truth is, yes, you can. In addition, this is how smart leaders succeed. We’ve all dealt with clients who are tough to work with, late to pay, or who require a disproportionate amount of resources in comparison to the money they create. Therefore, cut these clients immediately. This is because increasing your marketing efforts will bring in new business. This change will require the same internal resources that low-yield customers are consuming now.

3. Provide additional assistance to your customers.

Make a list of the problems that your clients may be facing during the downturn. Think about how you, your partners, or your vendors can help clients withstand the storm better with your team. In addition, reach out to your customers and inquire about their problems in order to give them assistance.

Offer to do something for free. You can do this if there is something you can do without increasing your expenditures. You might offer to deliver something with payment terms or at a discount rate.

4. Maintaining growth means streamlining operations and providing a better client experience.

You now have extra time on your hands. You can use it to improve internal processes. Further, you can improve the quality of your deliverables in addition to setting up a system to provide top customer service.

If you want to come out on top after this storm, you’ll have to outperform your competitors. You can do so by providing the best customer service in a more efficient manner. This will significantly lower client churn while also allowing you to service more customers.

5. Fire your worst employees and convince your other employees that you care about their well-being.

There’s a good chance you’ve kept people on board because you needed all the support you could get. These folks, on the other hand, are chronic underachievers who don’t get along with others and have lots of other troubles. Now is the moment to let them work for the competition. It will benefit both your team and your customers.

Now go tell the rest of the team why you did it. After that, let them know how much you care about them and will go to any length, including falling into the red this year, to ensure that they and their health insurance are protected. Furthermore, fulfill this commitment. Your company’s success depends on the trust you have with your employees.

Your company may not only survive but prosper in this storm if you have an offensive plan, an expansionary attitude, and a proactive approach.

Image Credit: Lukas; Pexels; Thank you!

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6 Ways to Help Your Team Improve on Their Customer Service https://www.smallbiztechnology.com/archive/2022/05/customer-service-tips.html/ Thu, 12 May 2022 12:00:50 +0000 https://www.smallbiztechnology.com/?p=62207 What is the most critical thing you can do to improve client relations? The answer is simple and obvious: improve customer service. These customer service tips will help you do that. No matter how good your product or how good your team is, your customers are going to remember your direct relationship with them. Therefore, […]

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What is the most critical thing you can do to improve client relations? The answer is simple and obvious: improve customer service. These customer service tips will help you do that. No matter how good your product or how good your team is, your customers are going to remember your direct relationship with them. Therefore, it pays to train your employees to have a positive impact on each customer.

In the end, your customer service personnel is the face of your organization, and their skills and quality will define their experiences. A powerful company already has amazing customers. Good customer service is about being attentive to your clients’  needs and wants. Furthermore, your connections will stagnate if you don’t always look for ways to improve customer service.

Here are some customer service tips to help your team improve:

Tip #1. Improve customer service abilities.

First, make sure your customer care crew has the capabilities to handle consumer requests. No amount of CRM software can make up for this. But what abilities should a customer service rep have?

  • A sense of humor. Customers may be enraged. Others will be perplexed. Others will simply chatter. Your team must be able to handle them all and deliver the same level of service.
  • Adaptability. Every consumer is unique, and some appear to change from week to week. Therefore, you should be able to handle the unexpected and adjust to the customer’s mood. Good customer service requires a constant learning process.
  • Excellent Communication Skills Make sure you say exactly what you mean. No one wants to think they’re getting 50% off when they’re actually getting 50% more merchandise. Furthermore, never finish a conversation without confirming that the customer is satisfied.
  • Work Ethic. Customers appreciate a rep that will follow up on their issue. At the same time, you must be able to manage your time well and not waste it on one customer while others wait. Therefore, focus is necessary in order to strike the correct balance.
  • Knowledge. In the end, your customers rely on your product knowledge. Therefore, know enough to answer most questions and know where to go if the questions are too difficult or technical. However, don’t be afraid to say that you don’t know. Your customers will appreciate both your diligence and your candor.
  • Thick Skin. Accepting blame or negative feedback is vital. Customer satisfaction is paramount, whether your team interacts directly with clients or solicits input via social media.

2. Examine each touchpoint.

A poor customer experience at any point in the lifecycle of your relationship can be damaging. Therefore, you must have the right skills available at the right time. In addition, focus on critical touchpoints. However, also ensure that you have a complete picture of the client experience in order to avoid costly service gaps.

3. Improve customer interactions.

It helps if your personnel has the right skills. However, they must still relate to your customers. Here are some customer service tips for providing the best service:

  • Ask salespeople to find common ground with the people they assist. This knowledge helps resolve conflicts by humanizing the relationship and endears clients to your rep and ultimately to your company.
  • Actively listen to your customers. Ask questions to clarify and restate what customers say. Encourage them by saying things such as, “I understand how you feel” or “I understand your frustration.”
  • Admit your faults, even if you find them first. This restores confidence and trust.
    It also allows you to regain control of the situation and fix the issue.
  • After-problem follow-up. Make sure there is resolution and that your consumers are happy. Sending a follow-up email or feedback survey shows the customer you are still on their side.

4. Expand your customer service strategy.

Your employees may be able to interact with your clients. However, how do you please customers as an organization? Therefore, make your customers happy with you before they have a chance to complain. How do you do this?

  • Be Persuasive. Your customers want to talk to real people, not bots or FAQs.
    Therefore, make use of social media and make comments to your consumers’ posts. In addition, publish images and bios online. This demonstrates to your clients that you are human.
  • Show up. Providing a personal touch includes being accessible. Always be flexible, especially if your clients are in different time zones.
  • Cater to your clients. Ensure you thoroughly satisfy your customers. Therefore, consider assigning salespeople to individual clients to foster relationships. In addition, show your appreciation by giving your finest customers VIP treatment.
  • Form groups. Treat your consumers like valuable members of a community. You can connect customers via webinars, social media, interactive websites, trade exhibits, or conferences.

5. Reps who are engaged are more effective.

The best customer service skills and training in the world won’t matter if your reps are less than enthusiastic. Improving employee engagement also benefits customers. Employees that are unhappy are unlikely to speak up. Therefore, consider an anonymous tip box or an employee engagement survey.

A supportive staff is one of the best customer service tips. Sometimes that means huddling up and encouraging yourselves before a long day of work.

6. Allow customers to submit feedback.

No matter how proactive you are, you can never anticipate every client’s concerns. Therefore, create an easy mechanism for customers to provide feedback. That way, you can learn about their experiences.

Furthermore, having a way for customers to provide feedback makes it easier to learn what needs improving. Additionally, it keeps angry consumers from venting on public forums like your social media platforms. Your customers will always notice your commitment to offering top-notch, proactive customer service.

Image Credit: Andrea Piacquadio; Pexels; Thank you!

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5 Proven e-Commerce Strategies https://www.smallbiztechnology.com/archive/2022/05/e-commerce-strategies.html/ Wed, 11 May 2022 12:00:58 +0000 https://www.smallbiztechnology.com/?p=62204 Social proof is a powerful and useful tool in e-commerce. It can help expand your audience, establish your brand as a trustworthy business, and most importantly, increase your conversion rates by influencing customer purchasing decisions. Social Proof: More Vital Than Ever. According to recent research, 98% of shoppers will read product reviews before buying. Also, […]

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Social proof is a powerful and useful tool in e-commerce. It can help expand your audience, establish your brand as a trustworthy business, and most importantly, increase your conversion rates by influencing customer purchasing decisions.

Social Proof: More Vital Than Ever.

According to recent research, 98% of shoppers will read product reviews before buying. Also, 21% of shoppers use the internet daily to research local companies. 35% of buyers did so weekly. In fact, only 1% of buyers never look for social proof while researching local businesses.

While most entrepreneurs recognize the value of social proof, they are often unsure how to apply it in e-commerce. These strategies can help you make consumer feedback a driving factor in your store’s success.

1. Use Visuals to Highlight Customer Reviews

To show client testimonials on your ecommerce website, you must first attract your audience’s attention. And what better method than to use a visual presentation? The human brain can evaluate visuals and assign meaning to them in as little as 13 milliseconds.

Therefore,  if you can show social evidence on your site with screenshots, photographs, or videos, you should.

2. Improve Your Social Proof

Making your ecommerce site’s social proof more engaging is another wonderful method to attract users. Videos are a great way to communicate personal tales. Client-made videos are a great method to demonstrate to potential customers what they can expect from your brand’s offerings.

You can use live updates on Shopify ecommerce sites to spice up social proof.

3. Ask Experts for Advice

Visual presentation and clever methods can help you maximize social proof in e-commerce. However, they won’t always provide you with the advantages you need to stand out. This is especially true in a low-trust industry like fashion or wellness.

Experts in your field may be able to help you persuade potential clients that your company will deliver on its promises. It’s true that some potential customers may be hesitant to try new products. Therefore, it’s wise to use social proof from a recognized professional or influencer.

This is a terrific method to build consumer trust. However, if finding an industry insider to endorse your product isn’t feasible, you can still leverage someone’s authority to generate brand trust. Obtaining third-party ratings and trust badges is a great way to do so.

4. Be open about your customers.

For example, too many online firms have abused client testimonials in the past. Amazon claims to have erased 200 million suspected fraudulent reviews in 2020. The CMA also found over 16,000 Facebook and Instagram groups where marketers paid for false reviews.

If you run an ecommerce business and are still trying to break through in a competitive market, the widespread distrust from phony reviews is a serious issue. After all, how can customers tell if the social evidence on your site is genuine?

There are a few ways to validate the social proof on your homepage. For example, you can identify “verified buyers” in your reviews. This means that each review includes a profile photo, a name, a trust badge, and information about the goods purchased.

5. Increase Social Proof with Marketing Campaigns

Don’t forget that getting folks to leave a comment isn’t always easy. The truth is that less than half of consumers will post a comment. With this in mind, it’s reasonable to infer that getting client testimonials is the first step to fully leveraging their power.

Therefore, create an automatic email campaign to do this. In addition, create a follow-up email asking customers to leave reviews and schedule it to go out a few days after they receive their products.

Further, use social media to engage with existing consumers and urge them to become brand ambassadors. If you sell things that appear excellent in images and videos, you should encourage your customers to submit their own content.

In addition, you can encourage buyers to tag you in social media posts. Create hashtags that users can use on photographs of your merchandise. Additionally, you can hold contests where people must submit a testimonial to win a gift. You make the call. However, rest assured, the outcome will be fantastic.

Conclusions

Using social proof can help your ecommerce business stand out. Just providing reviews or ratings isn’t enough anymore. Therefore, in 2022, to maximize social proof on your distribution channels, remember to:

  • Make your testimonials aesthetically appealing.
  • Use professional advice, third-party endorsements, and media references.
  • Demonstrate that your product reviews are genuine.
  • Encourage customers to become brand ambassadors.

This will not be a quick process. Nor will it, truthfully, ever end. However, you can trust that your efforts will be rewarded. This is especially true now that so many online shoppers read reviews.

Image Credit: Picjumbo.com; Pexels; Thank you!

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6 Ways to Handle Remote Work Monitoring https://www.smallbiztechnology.com/archive/2022/05/remote-work-monitoring.html/ Tue, 10 May 2022 12:00:59 +0000 https://www.smallbiztechnology.com/?p=62201 Working from home is no longer thought of as a privilege or a strategy to avoid detection. It’s now a widespread trend that’s gathering pace, with more firms joining in who perhaps weren’t ready. And, as you undoubtedly know, working from home isn’t much like office work. Therefore, another major issue to address is remote […]

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Working from home is no longer thought of as a privilege or a strategy to avoid detection. It’s now a widespread trend that’s gathering pace, with more firms joining in who perhaps weren’t ready. And, as you undoubtedly know, working from home isn’t much like office work. Therefore, another major issue to address is remote work monitoring.

Tracking internet usage, desktops, and the times your workforce is at their desk are obsolete methods. Instead, transparency, empathy, and teamwork are essential for remote employees’ productivity and creativity.

1. Remote Work Monitoring Means Setting Task Deadlines

Definitely set deadlines. However, we suggest going one step farther. Consider your work as a process and a structure, not merely a series of tasks. Unless your team understands the complete scope of their actions, every monitoring activity will focus on one single outcome rather than directing your entire team towards a common goal. Therefore, a decent framework is the objective. Tasks with deadlines are the means.

2. Remote Work Monitoring Means Following Team Activity

You need transparency when working remotely. However, transparent workflow and goals are only the beginning. After you’ve put your end together, it’s time to include your team and show them the broader picture. That way, everyone on your team understands their role, what you expect of them, and what their deliverables are.

A team effort is a group of people working together striving to achieve a common goal. Including everyone in the evaluation process will elevate your team effort to a new level. If you actually want your team to work together, we recommend periodically checking in with everyone.

3. Do NOT Monitor Employee Internet Use

No. We won’t urge you to invade your team’s personal space when we’re seeing thousands upon thousands of teams go entirely remote, most often working from home. That’s not the way to go.

Crossing the line between transparency and Big Brother demotivates your staff and adds more strain and anxiety to an already stressful situation, https://neurofitnessfoundation.org/xanax-alprazolam/. Therefore, what else can you do? Achieve total transparency.

This means including your staff in every step of the planning process. Further, it means being available for questions, offering advice, and demonstrating your trust. It’s easier to avoid procrastinating or slacking off when every step of the process is out in the open.

4. Do NOT Monitor Employees at Their Desk

No way! Instead of stalking your employees, create a system of rules and processes that will help them better manage their time outside of factory hours. If all else fails, you can check to see if your remote crew is all seated. Objectively, it shouldn’t come to that.

For example, you may always plan for your team to be online at the same time to do multi-person tasks. This can include things like meetings, reviews, seminars, refinements, and brainstorming. Therefore, organise these events in the team time slot, and allow your team members to plan their own activities.

If your team isn’t meeting their daily targets, it’s time to consider a stricter work schedule. Before do that, however, chat with your team about their challenges and why they aren’t achieving their goals. There are clearly more compassionate approaches to reaching monitoring goals. We can thank transparency for that.
Bravo, transparency!

5. Supervising Remote Employees

Again, openness is the best form of monitoring. However, we’re not talking about the kind that requires a screenshot every thirty seconds. Or, heaven forbid, invasive tracking technology.

Again, this is a great opportunity to show your leadership skills. You do lead a team, right? Here’s how to make supervision more human: involve your whole team. Define a method that allows everyone on your team to validate and provide feedback.

A common aim is one of the cornerstones of every team. Therefore, after incorporating everyone in planning and tracking, why not involve them in the validation phase?

This is especially useful when your team is interdisciplinary and members may provide valuable input and analysis of other people’s work. If they can’t, it’s a terrific method to honor and spotlight each team member. Making concerns visible makes it much more satisfying when the results receive widespread recognition.

6. Daily Report Summary

Your team may lose sight of daily completion or goals when focusing on several assignments. However, your daily summary shouldn’t just be a list of the completion of tasks. It can be so much more.

Your daily report can also help you identify areas for improvement and prospective challenges. In addition, it can highlight the activities your team needs to take to achieve or overcome them.

Your daily summary can take any shape you like. However, a regular team meeting is a great method to ensure everyone is on track and every task is verified. That way, there are no misunderstandings.

Help Your Remote Employees: Simplify Productivity

The bottom line is that remote employees will focus on work better if they know what you expect of them, and they know you have their back. You can’t possibly supervise them personally every few minutes. The intrusiveness would be unbearable!

The greatest solution is to engage your staff transparently. In addition, hold them accountable for their work regardless of when or where it is done. So long as it’s done on time, it should be acceptable. This method saves money, time, and keeps your employees productive and happy.

Image Credit: Olia Danilevich; Pexels; Thank you!

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5 Customer Service Gems to Keep Customers Returning https://www.smallbiztechnology.com/archive/2022/05/keep-customers-returning.html/ Mon, 09 May 2022 12:00:22 +0000 https://www.smallbiztechnology.com/?p=62197 One of two things would happen if you were asked to name a product or service off the top of your head. You’d either name a product or service you loved or a product or service you despised. That’s how people remember products, businesses, or services. Obviously, you want to be on the loved list. […]

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One of two things would happen if you were asked to name a product or service off the top of your head. You’d either name a product or service you loved or a product or service you despised. That’s how people remember products, businesses, or services. Obviously, you want to be on the loved list. Therefore, to keep customers returning you’ll need something other than products and services to offer your customers. That “something” is simply what you can do to elicit unexpectedly positive sensations.

So, think about it: “What do I provide clients that will make them feel good and keep them coming back?”

Don’t worry if you’re not sure about an answer. Here are five customer service gems for retaining your consumers, getting on their “loved” list, and, best of all, getting their repeat business:

Pleasantly Personalize to Keep Customers Returning

Do you have frequent interaction with your customers so that when they need your product/service, they will think of you first? Sending thank-you notes is a big part of this. The ones that are handwritten and personal have the most impact. Customers will remember that you took the time to write them a custom, personal note.

Here’s a suggestion: take a picture. Nature, sunrises, animals, sunsets, or anything else appropriate is good. The argument is that people have a difficult time discarding images. On the back, include a label with your name, phone number, company name, address, and website URL, as well as a short thank-you note. It’s likely that they’ll pin it to their desk or bulletin board and think of you every time they see it.

Politely Persist

The line between persistence and annoyance is thin. Therefore, when you try to pitch your goods or service too hard, you will annoy people. When you address and fill the needs of your customer, however, persistence pays off. Polite persistence is a proactive attitude. Annoyance is a reactionary emotion.

Here’s a tip: call to follow up on a sale or service. Inquire about the customer’s experience. Inquire if there is anything else they would want or require. Make them aware that you are there for them.

Advance Alerts Keep Customers Returning

Nobody enjoys finding out that everyone else had heard about your great deals before them. If you’re preparing to launch a new product or service, reach out to your customers and let them know. It’s a fantastic method to stay in touch with them.

Here’s a hint: your message might be as basic as: “I wanted you to be one of the first to hear about our great offer before we made it public.” What a powerful statement!

A Product or Service of the Month will Keep Customers Returning

Having a product or service of the month is a terrific approach to get your consumers’ attention and develop excitement.

Here’s a hint: practically every month of the year has a holiday in it. Consider monthly product/service of the month goods that are thematic to keep customers returning. You could also use the seasons to divide your Product/Service of the Month. For example, “Spring Into Action”; “Hot” Summer Deals” and so on.

Anniversary Announcements – Remembering Older Purchases

Wish them (and their product or service, of course) a happy anniversary on the anniversary of the date they purchased your goods or service. Of course, anniversaries can be used to commemorate birthdays, company anniversaries, or anniversaries of a product or a service.

Here’s a tip: tell your consumers about your company’s or product’s anniversary. In addition, tell them that they, the customer, are the best gift you could ever receive. After that, thank them for their business.

Additionally, consider including a small “something” with their purchase that day as a token of your appreciation for their devotion. This might be a loyalty card, coupon offer, gift card, or any other type of promotion you see fit.

Customer service is a Choice, Not a Chore!

There may always be some clients who aren’t a good fit. However, if you follow the “5 P’s of Positive Customer Service,” you’ll feel like you’ve been able to double or even triple your customer base. How would this happen? It’s simple! Customers will keep coming back to you.

In addition, they will tell their colleagues and friends about you. Furthermore, their colleagues and friends will tell their friends and colleagues…

It goes on and on like this. It doesn’t get any better than that, does it? When you give honest and excellent customer service, the dividends keep coming, just like your customers.

Image Credit: Jopwell; Pexels; Thank you!

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Understand Business Growth – Then Achieve It https://www.smallbiztechnology.com/archive/2022/05/understand-business-growth-then-achieve-it.html/ Fri, 06 May 2022 12:00:25 +0000 https://www.smallbiztechnology.com/?p=62192 Growth is frequently beneficial to a company’s operations. A company that is expanding will almost always be generating revenue while also strengthening its position in the market. Growth, on the other hand, is not a clearly defined notion. In this post, we’ll help you understand business growth and why it’s vital for small firms. In […]

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Growth is frequently beneficial to a company’s operations. A company that is expanding will almost always be generating revenue while also strengthening its position in the market. Growth, on the other hand, is not a clearly defined notion.
In this post, we’ll help you understand business growth and why it’s vital for small firms. In addition, we’ll talk about how to achieve it.

Understand Business Growth

A growing business is one that is experiencing growth in one or more areas at the same time. A business does not measure growth on a single metric. Instead, we might highlight a number of data indicators to demonstrate that a company is expanding.

These are some examples:

  • Calculate profits from revenue and sales using the company’s valuation.
  • Calculate the number of staff and the number of clients.

Companies can increase in some of these criteria and not in others, according to the research. For example, revenue might increase even if there is no increase in the number of consumers. This can happen if the gains are the result of existing customers purchasing more.

If one data point increases while another declines, it is conceivable for a business’s entire revenue to decrease as well. For example, if sales growth comes because of a decrease in product pricing, a company’s overall revenue could decrease as well.

This means that defining growth might be challenging. Therefore, those wishing to expand their businesses should examine their business objectives. They must do this in order to determine the growth metrics that are essential to them.

In the case of certain ambitious start-ups, this may entail doing everything they can to expand the total number of clients. This should be the objective even if this means incurring a significant financial loss during the early stages of growth. Other businesses, on the other hand, will benefit by gradually expanding income and sales. This may do this in order to ensure that enough money is brought in to cover costs.

Factors that Contribute to a Small Business’s Expansion

It is critical for all businesses to see growth in their operations. The type of growth necessary, on the other hand, will be determined by the stage of development in which the company is currently operating.

For start-ups to be successful, they must expand in order to solidify their position in the market. Furthermore, they must quickly grow to a scale that generates enough income to cover expenditures and begin to generate a profit.

Companies in the maturity stage do not need to expand as quickly. They may, however, wish to check their metrics to make sure they are moving in the right direction, however. Revenue and sales may remain the same. Nevertheless, a rise in profitability as a result of better sales process efficiencies could help a steady organization build cash to defend against future risk.

The Primary Drivers

Businesses do not expand of their own accord. If a firm wants to achieve organic growth, it must put in place mechanisms that will help it achieve that growth. Here are some of the aspects that can aid in the expansion of a company.

A. Individuals who are driven by a desire to see their organization succeed

The most critical component is having people who are committed to the growth of the company at the helm of the organization. A business owner who is focusing on growth might be the driving force behind the company’s success. In addition, a company’s other managers and employees will also require both drive and expertise in order to push it forward with its expansion.

B. A plan that places a high priority on expansion

It’s true that people are the driving force behind growth. However, a strategy must be in place to ensure that the business continues to grow in the right direction. There are several possibilities here, like offering new items, bringing in new clients, or entering new markets.

C. The processes and infrastructure that are necessary

It’s important for a company to have employees that are eager to expand. In addition, it’s helpful to have a growth strategy that prioritizes expansion. However, it also must put processes in place to make the expansion a smoother process. Among these measures include the implementation of automation software. This will make operations more effective. In addition, the construction of warehouses is key. Furthermore, they must be large enough to accommodate the increase in stock that will be necessary as a firm grows.

D. Sufficient funding

Every one of the issues above has one thing in common: they all require funds for implementation. Therefore, if a business owner lacks financial resources, there may be nothing that can be done about growth. In order to invest in the product, make the necessary recruits, and adopt processes, adequate financial means must be in place.

Image Credit: Jopwell; Pexels; Thank you!

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Artificial Intelligence Is Transforming eCommerce https://www.smallbiztechnology.com/archive/2022/05/artificial-intelligence-ecommerce.html/ Fri, 06 May 2022 11:50:18 +0000 https://www.smallbiztechnology.com/?p=61408 The advancement of artificial intelligence technology is changing how we interact with the world. eCommerce is especially susceptible. The advancement of technology is changing how we interact with the world. There isn’t a single business globally that hasn’t been impacted by artificial intelligence in some way or another (AI). From virtual reality (VR) gaming systems […]

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The advancement of artificial intelligence technology is changing how we interact with the world. eCommerce is especially susceptible.

The advancement of technology is changing how we interact with the world. There isn’t a single business globally that hasn’t been impacted by artificial intelligence in some way or another (AI). From virtual reality (VR) gaming systems to artificial intelligence (AI) robots in industrial production, technology is advancing exponentially. And that’s not even close to Q Commerce.

However, since learning technologies and algorithms are already transforming the industry, eCommerce is especially susceptible to artificial intelligence (AI) disruption. It could alter the way we buy and sell items on the internet.

Artificial intelligence (AI) can not only do jobs that humans previously performed manually, but it can also optimize the customer experience and give businesses the information they require to make intelligent business decisions.

Here are four ways in which artificial intelligence is revolutionizing the world of e-business.

1. Artificial Intelligence Copywriting

The emergence of automatic copywriting is transforming how brands generate their sales copy and marketing materials.

Writing technologies that use artificial intelligence may generate marketing text in seconds. Instead of engaging copywriters or advertising firms to write headlines, blog introductions, or product descriptions, brands may now use artificial intelligence algorithms to accomplish the task.

These systems, which use advanced artificial intelligence language models, can provide digital ad text, social media material, and other eCommerce copy.

The majority of automated copywriting still requires manual editing. But it is well on its way to becoming a standard feature of eCommerce.

2. Chatbots and virtual assistants are two examples of artificial intelligence.

Shoppers who choose to do their shopping in a physical store benefit from the presence of clerks. An employee or assistant can aid them in navigating the store and locating what they’re looking for.

While eCommerce has always had customer care employees available to provide phone support, it wasn’t until recently that artificial intelligence (AI) could fill in the gaps and give customers more instant assistance. As eCommerce merchants strive to provide 24/7 help to all of their online consumers, chatbots and other virtual service usage is becoming more commonplace.

However, the use of natural language processing (NLP) allows these chatbots to understand and comprehend voice-based interactions with online shoppers, allowing them to provide customized offers. As a result of being programmed with self-learning skills, they are constantly increasing their ability to respond to and satisfy the wants of their customers.

3. Personalization is the next stage.

Therefore, through accurate product suggestions and advertising, AI also gives clients a more personalized experience.

Artificial intelligence algorithms will sift through massive datasets to extract meaningful insights into customer behavior. These insights will allow them to predict better what a client needs when the customer needs it. Their recommendation engine can use the information from your buying history to propose products that are similar to what you’re looking for. These days, you can even use AI scheduling tools to map out your whole day!

To give you an example, if you recently looked for sponges on Amazon, the AI algorithms will propose additional cleaning goods that are similar to sponges on your page.

However, people can also apply this artificial intelligence technology across various platforms, including websites, email, and even mobile applications. AI can assist you in providing a more delightful and simplified experience to your clients. AI can tailor to an audience and increase your productivity.

Personalization is essential for a positive customer journey. So the algorithms of AI are present in a great deal of eCommerce advertising.

4. Inventory control is critical.

For example, inventory management is the second area of eCommerce where artificial intelligence’s predictive analytics is transforming the landscape.

Maintaining current inventory, storing it appropriately, and placing orders well in advance is critical, mainly when predicting client demand.

Storage facilities do not have the capacity or the resources to maintain everything in stock at all times. This is why it is critical to prioritize the things you require and order them in the order in which you need them. Therefore, artificial intelligence uses predictive analysis to generate educated guesses about what the future needs in the market will be like.

With the help of machine learning, artificial intelligence technology is becoming increasingly accurate at anticipating what inventory you will need to order. And how much of it you should keep on hand at any given time. These systems can anticipate rapid changes in demand.

Do preventive maintenance on your technology. Automate key packing activities to boost productivity.

In conclusion, artificial intelligence is becoming increasingly popular among eCommerce companies to improve their analytical insights. It provides a more tailored consumer experience, and raises their competitiveness. As the market for artificial intelligence in eCommerce continues to grow, they can leave you behind.

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Trends to Guide Technology Decisions in the New Year https://www.smallbiztechnology.com/archive/2022/05/technology-trends-guide-decisions.html/ Thu, 05 May 2022 09:40:43 +0000 https://www.smallbiztechnology.com/?p=60743 A few business technology facts are becoming evident after more than two years of ambiguity. These trends will affect purchasing decisions. In the careers of most technology executives, the previous two years have been the oddest, most demanding, and most thrilling of their lives. They managed to cram over three years’ worth of digital change […]

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A few business technology facts are becoming evident after more than two years of ambiguity. These trends will affect purchasing decisions.

In the careers of most technology executives, the previous two years have been the oddest, most demanding, and most thrilling of their lives. They managed to cram over three years’ worth of digital change into the latter three quarters of 2020 alone, according to some estimates.

This past year was marked by a great deal of uncertainty:

There are some who may be more sure of answers. However, four high-level trends in business technology are developing that will impact 2022 and beyond.

1. The beginning of the era of permanent hybrid employment.

Information technology professionals who created remote work environments on the fly last year slowly understand that remote work will likely become a permanent component of their organizations’ cultures in the coming years.

Experts predict hybrid work will be a corporate mainstay by 2023.

Many people anticipated disruption of a few weeks or months in March 2021; at the time, many people predicted a few weeks or months. This move poses several concerns for IT executives, including the following:

  • Will modifications be necessary to the organization’s collaborative technology, as well as to its security tools and strategy, if the organization’s existing remote work environment is designed for the long term?

Describe the process through which new workers will be introduced to technology and instructed on security regulations. How will physical workplaces be built to keep workers safe while allowing them to collaborate to the greatest extent possible?

2. Empower employees working from anywhere in the world.

One of the reasons hybrid employment is here to stay is because employees themselves have gained newfound authority and independence.

Many employees seem to be reevaluating what is most important to them in their professional lives. The “Great Resignation” has caused significant disruption across various sectors. Still, it also provides an opportunity. Organizations that create appealing workplace cultures will have a significant edge in the race for top talent.

Employee participation and simplicity of use are at the heart of developing collaborative workplace culture, and workplace technology that supports this is essential.

3. Hybrid work necessitates a new approach to security.

The adoption of remote workers as a permanent element of today’s businesses will need to adjust how companies think about security.

Most businesses have understood that verified identity is the new perimeter. They have taken steps to implement it.

Some, on the other hand, were pushed to hasten their preparations for implementing zero-trust security principles as a result of the outbreak. This is due to the fact that zero trust brings the identity of the user to the forefront.

This is critical in remote work. According to Microsoft’s newest “Zero Trust Adoption Report,” the outcome is that 76 percent of enterprises are employing a zero-trust security approach.

4. Supply chain issues will continue to exist.

The flaws in the supply chain that have hindered the economic recovery and left companies and consumers across the globe unhappy will be ironed out. Just when is the question.

Predictions concerning when this will occur, on the other hand, should be treated with caution. Supplier interruptions are expected to persist far into 2022, according to industry experts. Some firms in need of endpoints have discovered that obtaining them promptly has proven difficult.

Meanwhile, retailers will need high-level analytics, edge computing technology, and other solutions to help them manage their supply chains as efficiently as possible.

Some disruption is unavoidable, but firms who are proactive in preventing shortages and ensuring that consumers have what they want when they want it during these difficult times will enjoy long-term consumer loyalty.

The world has altered dramatically. Businesses must go with the tide rather than wait for things to revert to the way they were. This is the only way to grab the future. To make it yours.

The law of supply and demand has not been suspended. It still holds sway. Over the entire world…including your small business.

Despite the pandemic, the movement of goods continues. Just not in the same way it did in the past. Or at the same speed. And technology has changed radically. Plus it will continue to evolve at a dizzying pace. Will you be able to keep up? Only if you keep abreast of the latest trends!

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Can Technology Assist Businesses in a Crisis? https://www.smallbiztechnology.com/archive/2022/05/technology-business-crisis.html/ Wed, 04 May 2022 15:10:07 +0000 https://www.smallbiztechnology.com/?p=60516 We’re seeing a rise in natural and manufactured disasters causing crisis mode for many of us. Can technology help individuals and businesses? Extreme natural catastrophes and pandemic risks have been shown to inflict significant economic harm. There are also other types of crises, such as the global recession of 2008 or the current pandemic, which […]

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We’re seeing a rise in natural and manufactured disasters causing crisis mode for many of us. Can technology help individuals and businesses?

Extreme natural catastrophes and pandemic risks have been shown to inflict significant economic harm. There are also other types of crises, such as the global recession of 2008 or the current pandemic, which have created major commercial disruptions.

How Can Technology Help Businesses in a Crisis?

The tsunami in Japan in 2011 had a direct influence on the profit margins of major American companies. In effect, it was the wave heard round the world. A calamity in one place might have far-reaching consequences in a worldwide economy.

For example, during the 1918 Spanish flu pandemic, governments issued measures prohibiting mass gatherings. As a result, fewer people reported to work.

When a company’s bottom line suffers, automation might be its best friend. But that usually means some investment capital. And how many small businesses save for a rainy day anymore? Not too many.

In reality, automation can help to alleviate a human resource shortage.

To compensate for a lack of staff, AI and machine intelligence can now take over daily jobs such as customer support. A basic self-help form on a company’s website, for example, can free up human personnel for more challenging work.

The self-help form can provide answers to essential inquiries concerning the company, such as service availability during a crisis. Listed below are some other ways that technology might help businesses during a crisis.

1. Communication is number one.

Businesses may now connect with their staff and consumers more quickly and efficiently, thanks to digital technologies.

Virtual meetings may be held using video conferencing software. Customers can receive critical information in real-time via social media networks. Collaboration with distant teams is feasible thanks to apps like Trello and Slack. This means firms can keep operating even in the face of a catastrophe.

The change to digital is even more crucial during a crisis. The website of a company should serve as a major center for communication, both with consumers and with staff.

2. Embrace advance preparation with technology.

During a crisis, there is a supply-demand imbalance. Utilize data to forecast future demand. This helps with resource and inventory management.

A worldwide epidemic, for example, may have a significant impact on people’s priorities. They can change in a heartbeat. People may be more likely to spend on needs if they have less disposable money. Because whether you’re rich or whether your poor — it’s nice to have money!

In the instance of the current pandemic, an eCommerce firm may utilize this knowledge to shift its focus to sourcing more health-related commodities, such as hand sanitizers, where we would expect demand to rise.

You can minimize losses, especially those related to inventory. When people’s morale is down, fashion businesses, for example, might employ flash deals to sell outdated stock. There’s really little difference between inspiration and desperation.

Companies can reduce the manufacturing of particular goods by using previous data. Predictive analytics help forecast when a crisis will end. Such data is valuable for a variety of purposes, including maintaining liquidity and determining HR practices.

3. Experiment with different revenue models.

Small firms are particularly heavily struck and more sensitive to the economic effects of any crisis. This is self-evident.

To stay relevant, many firms must change rapidly and adopt new monetization approaches. No one disagrees with that. For example, travel websites may charge a monthly fee for virtual tours of places. It couldn’t be otherwise.

Similarly, agencies that specialize in live performance events may go online and offer paid exclusive material to keep fans and artists involved.

At the end of the day, it’s about adjusting to a crisis and maybe using the crisis to solve creative problems. How else could it be?

Since the days of the Spanish flu, the global economy has come a long way. Longer than most think. In today’s world, technology may be used in previously inconceivable ways. Technology can help firms who are prepared to innovate outside the box, whether it’s real-time information distribution or new-age monetization strategies.

Sometimes, a crisis brings out the best in people. Sometimes the worst. It’s the same for a business. Many a small business has risen to the pandemic challenge. They’ve proven themselves to be good neighbors. How does your business stack up?

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Lessons Small Business Learned Later https://www.smallbiztechnology.com/archive/2022/05/small-business-lessons.html/ Mon, 02 May 2022 13:35:52 +0000 https://www.smallbiztechnology.com/?p=61950 This month commemorates the second anniversary of Covid-19, which brought the globe to a standstill. Small businesses learned lessons. This month commemorates the second anniversary of Covid-19, which brought the small business globe to a standstill. Main Streets throughout America have withstood one of the most challenging battles since the Great Depression, and the small […]

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This month commemorates the second anniversary of Covid-19, which brought the globe to a standstill. Small businesses learned lessons.

This month commemorates the second anniversary of Covid-19, which brought the small business globe to a standstill.

Main Streets throughout America have withstood one of the most challenging battles since the Great Depression, and the small businesses that survived are more robust than before the outbreak.

Although the virus is here to stay, companies and communities are returning due to Covid-19 vaccinations and booster doses.

A complete recovery will take time, particularly for small firms throughout the nation.

We’ve learned a lot about our economy and the sort of Main Street we should strive for post-pandemic via this catastrophe.

Lessons Learned from the Last Two Years

Here are five of the essential things we’ve learned in the last two years.

1. Never undervalue the tenacity of small businesses and ambitious entrepreneurs.

The number of small companies forced to shut down will always be one component of Covid-19’s consequences, but another will be a narrative of how many found ways to survive.

The number of Americans who established their own small companies during the outbreak was even more astonishing.

According to Yelp statistics, almost 500,000 new businesses debuted between March 11, 2020 and March 1, 2021.

This was just a 14% decrease from the previous year leading up to Covid-19.

2. Long-standing disparities persist and worsen during a crisis.

While many firms could thrive, mandates shut down many unfairly.

The epidemic revealed exactly how vulnerable small company owners, particularly Black and Brown business owners.

Between February and April of 2020, 41% of Black-owned firms closed, as did 36% of Latinx-owned businesses and 25% of women-owned enterprises.

All firms must have quick access to finance to withstand the next crisis.

3. Programs like the American Rescue Plan aided in the survival of innumerable small enterprises throughout the epidemic.

A variety of government initiatives, like the PPP, aided companies in surviving the first year of the epidemic.

The legislation helped them make it to the other side. The American Rescue Plan made an investment of $1.9 trillion in various sectors. Indeed, expanding the Child Tax Credit for nearly 40 million families with 65 million children and lowering healthcare premiums for 14.5 million Americans purchasing coverage through the Marketplace.

In addition, 85 percent of Americans got economic impact payments of $1,400.

These initiatives led to 2021 being the most significant employment creation, with 6.7 million new positions added to the workforce.

4. It may take longer for small firms to recover from a crisis, but the Act of Bi-Infrastructure would assist.

The Bipartisan Infrastructure Act (BIL) will aid in the recovery process.

This once-in-a-generation bipartisan bill will provide a much-needed boost to the economy and Main Streets throughout America.

One way it will achieve this is through expanding broadband internet access so that small enterprises may attain their full potential.

More than 30 million Americans live in places with no broadband infrastructure to provide a minimum amount of internet quickness. The thing proposes $65 billion to address this, including $40 billion for a formula-based grant program for broadband deployment to states, territories, and the District of Columbia.

5. More has to be done regarding fairer taxation and capital access.

Throughout this instability, multinational firms in the United States paid less than 10% in corporate income taxes on earnings earned in the United States.

This is unjust, but it also makes it more difficult for small firms to get the financing they need to expand and compete in the same market as multinationals.

Small companies are experiencing the effects of these pressures, according to a May 2021 study conducted by Small Company for America’s Future, with 76 percent of small business owners stating they are disadvantaged when multinationals utilize tax loopholes to avoid paying taxes.

A global minimum tax and a more equitable tax policy will aid in reducing this imbalance.

The lessons acquired from a disaster are often the only silver lining.

We should use what we know today to create a more egalitarian Main Street ready for the next crisis we face.

Small business marches on

You can’t make a calf’s ear out of sow’s purse. This is a truism. With current supply chain problems, you can’t get calf ears to begin with. All joking aside. The problem remains intractable to small minds. Think in the boxers. Drone mentality. Herbal tea bag brains.

You’re not that type. Are you? Hopefully not. Hopefully you’ll realize that your small firm needs more creative thought. Not manuals. Drop the cubicle. Whether remote or at the office. Think big. Talk small. And act bigger. Good luck.

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4 Types of Digital Scanning Solutions for Business  https://www.smallbiztechnology.com/archive/2022/04/digital-scanning-solutions.html/ Mon, 25 Apr 2022 14:45:10 +0000 https://www.smallbiztechnology.com/?p=62136 Business operations need to run smoothly, and investing in digital scanning solutions can help optimize them. Before the advancement of technology, businesses used to work with and manage thousands and thousands of physical documents. This would sometimes be challenging as they would also have to manage the day-to-day business operations. As businesses move towards a […]

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Business operations need to run smoothly, and investing in digital scanning solutions can help optimize them.

Before the advancement of technology, businesses used to work with and manage thousands and thousands of physical documents. This would sometimes be challenging as they would also have to manage the day-to-day business operations.

As businesses move towards a more paperless future, your business will benefit from having scanning solutions. Additionally, digital scanning solutions can be scanning apps, scanning software, and other cutting-edge technology that can be used for scanning. As a result, consider investing in the following scanning solutions for your business and step into the future.

Benefits of Digital Scanning Solutions

Digital scanning solutions can ensure that your business is running smoothly and efficiently. Therefore, they are very useful regardless of the sector you are in, whether it is the medical sector, the property sector, or the retail sector, to name a few. Likewise, you will be able to find a variety of document scanning software and digital scanning solutions for your business.

Scanning solutions help you simplify all your data management processes and ensure that your business is disaster-proof or at least well prepared enough to stand against any workplace disaster.

In the same vein, you will also be able to save time and office space in your business as most day-to-day operations will be paperless and can be shared digitally between employees. This, in turn, can help improve work efficiency at the office, which can increase work productivity. Increased productivity can be a great benefit for any business as it will translate to more profit.

1. Barcode Scanning

Barcode scanners are scanners that can read printed barcodes. The barcodes then feed information to a computer. Operators scan these barcodes using an LED, laser, sensor, and lens. Barcode scanners can decode the information received to maintain your business’s product database. As a result, you’ll know what stock you have and how much of it you have left and better plan for future expenses.

Barcode scanning can be a great addition to your business as it can also help you with asset tracking, validating tickets, managing your stock database, and security. Above all, it’s easy to use. Non-technical business owners are able to install these systems quickly.

You’ll be able to get your business running at a much more efficient pace, increasing your customer base as well.

2. OCR Scanning

OCR stands for optical character recognition. This type of scanning converts printed characters into digital texts.

Once you convert the characters into digital text, you can search them quickly. As a result, you will be able to edit the document in a word processor. Having an OCR scanner in your business means that even vision-impaired individuals will be able to scan different types of faxes, books, and various documents.

You can use OCR scanners for scanning and converting texts for signs, and billboards, making it a must-have for businesses. Data entry projects can take hours to do, and an OCR scanner can help cut down on time spent on data entry.

3. QR Code Scanning

This type of scanning is mostly used in smartphones. QR stands for the quick response, and this type of scanner can decode QR codes and convert them into their intended purpose. Some information found in a QR code includes being redirected to a company’s website or automatically downloading a particular app.

QR codes are a great way to provide mobile solutions. For example, you can use a QR code in your business to direct potential customers to your information. You can also use it as a form of advertising where potential customers will be so curious about what your business does that they will scan the code to get more information.

4. RFID Scanning

An RFID scanner uses radio frequency identification, and this type of scanning solution can help your business identify and track RFID tags. These RFID tags are usually attached to various objects and contain data relevant to your business.

By using a radio responder, a transmitter, and a radio receiver, your RFID tag will transmit all the data it contains to a scanner. Therefore, this can be very beneficial for various cases, such as tracking your inventory and tracking your business vehicles and other logistics.

With RFID, you’ll be able to remotely increase your asset visibility and know exactly where each asset is. Further, you will also be able to improve the productivity of your employees as they will no longer need to waste time on long, intensive projects. As a result, your business will also be able to mitigate any risks that may arise from theft or loss.

You will be able to track your assets quickly, access all inventory information, and cross-reference it with the location of the asset. Having this much visibility means you will be able to better prepare for anything that may arise.

Specialized Scanning Solutions for Businesses

Manufacturers design specialized scanning solutions for businesses to save time and make day-to-day operations more efficient. Other forms of scanning that can benefit your business, regardless of the sector, include the following.

1. Medical Record Scanning

Medical record scanning allows medical personnel to manage patient health records, medical prescriptions, and transcripts and track every step of a patient’s care.

2. Legal Document Scanning

Legal document sharing helps lawyers, and law personnel cut down on the amount of paperwork they handle. You can digitize most documents and file them so that attorneys can easily access them. Consequently, firms will be able to save money for the practice and reduce using physical storage space.

3. Digital Dental Scanning

Having easy access to a patient’s health records can streamline any time-consuming tasks in dental practice. You’ll also be able to control which medical personnel can access what files. As a result, this adds an extra layer of security for sensitive information.  

Additionally, there are technological advancements in the dental industry today that allow dentists to effortlessly make mouth and tooth impressions. With digital dental scans, dentists can efficiently get oral impressions within seconds. This eliminates the laborious and often expensive process of casting plaster molds for the purpose of fitting dentures and other oral procedures.

4. Blueprint and Map Scanning

Blueprint and map scanning give blueprints, plan sets, and maps to a barcode that simplifies inventory control for businesses. The images are then checked for quality, completeness, and clarity for secure data transfer.

Conclusion

Choose the best digital scanning solution for your business by identifying what weaknesses your business has and which scanning solutions will be able to help.

You can use these solutions to boost efficiency and minimize operational costs. You’ll be able to organize data without endangering the environment as all transactions will be digital. It’s the best investment for you, so make sure you invest in the best digital scanning solutions.

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What Is Blockchain’s True Impact on Businesses? https://www.smallbiztechnology.com/archive/2022/04/blockchain-true-impact.html/ Mon, 18 Apr 2022 19:50:48 +0000 https://www.smallbiztechnology.com/?p=61942 Think again if you believe blockchain technology will not influence your organization. This newer tech might total trillions by 2030. From accounting to business operations, industry leaders increasingly unite their beliefs that blockchain will impact every key area of work — and the transition is already underway. According to some estimations, small business blockchain might […]

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Think again if you believe blockchain technology will not influence your organization. This newer tech might total trillions by 2030.

From accounting to business operations, industry leaders increasingly unite their beliefs that blockchain will impact every key area of work — and the transition is already underway. According to some estimations, small business blockchain might contribute $1.77 trillion to the global economy by 2030. The Internet of Things will help see to it.

How does it work?

Blockchain automatically tracks transactions from start to end without requiring a central authority to preserve the trade or encrypt the data without the need for human interaction.

Instead, blockchain or NFT provides transparency into what occurs in the transaction’s history by classifying them. Furthermore, since blockchain is immutable, this information is safe.

This “digital ledger” enables NFT developers and disruptors to rewrite the book on traditional organizational procedures in new and exciting ways.

The technology provides greater transactional security since it is intrinsically transparent, immutable, and decentralized. They use worldly math and software principles to store almost impossible data for adversaries to exploit. Each block adds to the chain has a complex cryptographic reference to the block before it. This reference is a complicated mathematical issue that people must translate for the further following block to the network and chain.

The method creates a digital fingerprint that is uniquely encrypted.

The rising popularity of it may impact experts working in banking, agreements, settlements, or any corporate procedure that involves being a third party to marketing. As the defender of trust, blockchain cryptology replaces third-party intermediaries.

When dealing with assets using mathematics rather than intermediaries, blockchain may assist reduce overhead costs and headaches for businesses or people. If you work in this industry, you should understand how cryptocurrency or NFT assets are produced, exchanged, saved, and verified on the cloud to capitalize on their opportunities.

How is blockchain being used in business?

You now understand how blockchain may change the way organizations run. However, it is essential to reflect on the firms touched by the cloud.

Many people want to know how to use blockchain in business. A detailed understanding of blockchain applications in many sectors may provide the answer. Over time, several organizations embraced it with positive results. Here’s a rundown of some of the other blockchain business ideas altering unique organizations.

The opportunities for blockchain-based firms in the SAP services market are inspiring. For a long time, blockchain and banking have been inextricably linked. By providing secure, digital, and inflexible ledgers, blockchain may perform the very purpose of banks.

As an evolution, blockchain improves the accuracy and flexibility of data exchange in the financial services ecosystem. It can disrupt the banking industry, which has a value of over $4.8 trillion, by dis-intermediating critical services provided by banks, ranging from authorization and payment systems to expenditures.

Credit Suisse is the most visible example of platform use in the banking industry. It collaborated with the New York-based firm Paxos to compensate U.S. stock transactions using blockchain technology. Furthermore, well-known players in the financial services industry have exhibited positive instances of its use in business.

Blockchain is expanding into the finance sector.

Banking institutions and lending companies often provide underwriting for loans based on credit reports.

Clients may be antagonistic to the central credit reporting system. As a result, various systems employing platforms to create cost-effective, secure, and efficient lending and borrowing may significantly simplify the process. Clients may be open to employing loans based on a single worldwide recognition score. But only if cryptographic security and a decentralized database can provide for earlier payments.

Dharma Labs is a noteworthy example of such usage in lending and borrowing instances. It’s a protocol that allows developers to create online debt markets with the necessary instruments and metrics.

Bloom is another example of a technology that influences lending and borrowing. It’s a job right on educating credit scoring on the blockchain, emphasizing the growth of a protocol for managing risk, originality, and distinction scoring using blockchain technology.

The impact of blockchain trends and the possibilities of blockchain giving value in many corporate use cases may allow anybody to begin their blockchain-based experience.

However, it is critical to seek knowledge to properly respond to the wave of “blockchain development.” There are many businesses experiencing disruption due to blockchain companies. Administrators should keep these points in mind.

However, new company setups should focus on the distinctiveness of social purpose as a powerful agent of change. Likewise, the current generation of customers is altering how organizations develop and provide value. As a result, company concepts should emphasize sustainability. Other market participants should be chosen by current clientele.

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Intelligent Automation: It’s All About Your People https://www.smallbiztechnology.com/archive/2022/04/intelligent-automation-people.html/ Fri, 08 Apr 2022 18:40:57 +0000 https://www.smallbiztechnology.com/?p=61930 Intelligent automation (IA) is a collection of technologies used to automate white-collar knowledge labor. Machine learning has arrived. Intelligent automation can increase productivity, accuracy, and compliance while decreasing costs and enhancing staff morale and customer happiness. Bringing IA into your firm is a people-centered strategic business change, not a technological project. You need top-level sponsorship […]

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Intelligent automation (IA) is a collection of technologies used to automate white-collar knowledge labor. Machine learning has arrived.

Intelligent automation can increase productivity, accuracy, and compliance while decreasing costs and enhancing staff morale and customer happiness.

Bringing IA into your firm is a people-centered strategic business change, not a technological project. You need top-level sponsorship to get the change started, the necessary skills to make it work, and the support and buy-in of employees at all levels of the organization to assure long-term success.

High-Level Management

Senior management endorsement helps to define the automation goal for the whole organization. They release the cash and resources required to expand the project fast.

Your IA transformation has limits in scale without top-level backing, maybe to one department. Confining your automation project to an organizational silo will likely under perform and fail to realize its full potential. Consequently, resulting in a vicious loop in terms of getting funds and talent for the next step of the roadmap.

With top management buy-in and enterprise-level vision, on the other hand, you’ll be capable of launching a deep-impact, highly-increased pilot. That is to say, quickly access the funding and resources needed to scale, unlocking the synergies and economies of scale that come with end-to-end organization-wide intelligent automation pipelines.

Automation Talent

The proper personnel is critical to the success of your IA transformation; therefore, begin forming your team as early as possible in the process. This offers them a feeling of ownership over the project. They have knowledge of its history from the start, which will be helpful as the project continues into its latter phases.

Form an IA leadership committee to supervise the transition and an IA center of excellence (CoE) to execute and deliver it. The leadership committee is in charge of overseeing the transition and developing the vision, business case, and strategy. Top management from all company departments engaged in the transformation should be present.

The CoE is accountable to the leadership committee. It is in charge of carrying out the IA plan, creating and managing all of the policies, frameworks, and typical assets required for the transformation, and discovering further possibilities for innovation. The expertise necessary for the CoE is diversified and not only technical. You may encompass developers, architects, data scientists, testers, machine learning experts, data engineers, and IT and systems professionals on the technical side. However, it is also critical to involve experts in operations, risk management, change management, communication, and training.

Data Science

Because intelligent automation and data science are rapidly emerging industries, it might be challenging to discover the proper people via external recruiting. Don’t depend too much on short-term external consultants. You’ll need people to remain around beyond the first implementation phase to maintain your IA infrastructure and grow and enhance it as technology changes and new automation possibilities emerge.

Consider internal hiring and upskilling current employees. I’ve seen organizations effectively discover 60% of the essential talent in this manner. Existing workers already have domain knowledge and business loyalty. In certain circumstances, teaching them technical skills may be more beneficial than bringing outsider specialists. Moreover, to bring up to speed on your organization’s unwritten understanding.

Develop a process to find internal candidates interested in and capable of contributing to your IA transformation. Indeed, arrange communities, games, and contests that test the needed or relevant abilities. That is to say, give speeches and seminars on automation-related themes from external specialists.

Your Employees and Automation

The mindset of your whole staff has a significant influence on the continuing success and impact of your IA transformation.

Do your most junior employees regard intelligent automation as a danger that will replace them and force them out of the workforce? Or do they view it as a chance to supplement and strengthen themselves while freeing up time to focus on creative or relationship work?

The appropriate approach to training and education may lead to widespread adoption of automation inside a corporation. The road ahead will be considerably easier if your human staff accepts and works with your digital workforce rather than against it.

Employees totally on board with automation may even be encouraged to seek out chances for further automation in their day-to-day duties. Although very few whole professions are automatable, many jobs have a significant number of automatable activities. Your employees are the experts on what they do daily. They are in the best position to identify these automatable tasks in their work. Indeed, they learn what types of jobs lend themselves well to automation. They may even help train and develop the automation programs that will become their assistants using low-code and no-code technologies. This may enable individuals to become authors of the change and aid in integrating IA into your organization’s culture.

You can extend the capacity beyond the limited number of highly experienced individuals. Using your CoE, this democratization of IA may also boost your IA transformation’s scope, pace, and effect.

Everyone benefits if your employees realize that automation may free them from arduous and repetitive jobs. IA allows them to undertake more meaningful, higher value-add work that raises their market worth. Your business acknowledges and rewards this.

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4 Benefits of Adding Solar Batteries to Your Solar Power System https://www.smallbiztechnology.com/archive/2022/04/solar-batteries.html/ Fri, 08 Apr 2022 15:40:37 +0000 https://www.smallbiztechnology.com/?p=62023 Solar batteries make the use of solar panels more efficient and easy to harness the energy absorbed. Customers are well-advised to install a solar battery in their power systems to make it more economical sense. Successful companies such as Tesla have made a move to invest in new technologies, including clean and renewable energy. This […]

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Solar batteries make the use of solar panels more efficient and easy to harness the energy absorbed. Customers are well-advised to install a solar battery in their power systems to make it more economical sense.

Successful companies such as Tesla have made a move to invest in new technologies, including clean and renewable energy. This gave rise to the invention of the Tesla Powerwall, a solar battery providing even greater value.

Installing a solar battery such as the Tesla Powerwall, whether it’s to supplement your strategy for dealing with power outages along with a bank of 10000 watt generators or as a stand-alone strategy, will help to ensure that you get the most out of your system. You will be able to store excess electricity and improve its generation throughout the day in both your homes and businesses. It helps not only protect the environment but also saves money.

There are many benefits to adding the Tesla Powerwall to your system as outlined below.

1. Reliable, Consistent Power Supply

The Tesla Powerwall ensures that you have power when you need it.

Solar panels only produce electricity when there is sunlight. This means that you lack consistent supply at night. You are assured that your essential appliances will keep running even during power outages.

Installing a solar battery ensures that you have a constant power supply. The Tesla Powerwall boasts of great energy storing capacity of 13kWh. The Tesla Powerwall also ensures a higher power supply due to its flexibility. You are able to stack or add to your units at any time as your demand increases.

2. Diminished Grid Dependency

The Tesla Powerwall offers a great solution for you if you want to stop relying on the grid.

Frequent power outages are a pain to handle. This battery system ensures that you do not have to depend on the grid to run your household or business. This is because it automatically detects grid outages. You do not have to lift a finger when this happens. Having independence from the grid without a solar battery is next to impossible.

3. Improved Power Technology

Technology access means more control.

The Tesla Powerwall provides great features that make your solar power system more efficient. It even includes a storm-watch feature. The Tesla application provides you with real-time data usage and time-based control.

You are able to optimize the usage of electricity from your solar system by discharging it during peak hours. This time-based control greatly impacts your electricity costs and is a definite advantage for your household.

4. Benefits to Our Ecosystem

The use of non-renewable energy such as fuel and coal has had a continuously negative impact on our environment.

Global warming is increasingly on the rise and with it comes temperature rises and harsh weather conditions. Likewise, wildfires are now a common occurrence destroying our ecosystem.

Integration of your solar system with the Tesla Powerwall ensures that we have a constant supply of clean renewable energy from the sun. This will enable us to minimize our carbon footprint and help the ecosystem become vibrant again.

The Bottom Line

The Tesla Powerwall offers a great battery storage solution that caters to the growing needs of businesses and industry. Its ability to be integrated into an already existing solar system is also a great advantage.

The Tesla Powerwall is powered using lithium-ion batteries which are made from recyclable material. Tesla has partnered with different companies to reprocess spent battery packs and cells for making new ones. This battery requires no maintenance. You can feel proud while using this technology as it incorporates a zero-waste policy and is manufactured using recyclable materials.

Environmental awareness provides a much-needed reprieve as the world makes many changes and initiates campaigns to go green and create sustainability for the environment. Considering the benefits to your business and the environment, it may be time to give the Tesla Powerwall serious consideration.

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Three Recession Risk-Mitigation Strategies https://www.smallbiztechnology.com/archive/2022/04/recession-risk-mitigation.html/ Tue, 05 Apr 2022 10:20:34 +0000 https://www.smallbiztechnology.com/?p=61915 A recession is on its way, and although it is unlikely to go on for the rest of your life, it is unavoidable. However, you can be prepared. A worldwide recession is on its way. Perhaps not today. Perhaps not tomorrow. But it won’t be long now. Do you hear the consistent economic drumbeat? Don’t […]

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A recession is on its way, and although it is unlikely to go on for the rest of your life, it is unavoidable. However, you can be prepared.

A worldwide recession is on its way. Perhaps not today. Perhaps not tomorrow. But it won’t be long now. Do you hear the consistent economic drumbeat? Don’t ignore it!

A recession is on its way, and although it is unlikely to endure the rest of your life, it is unavoidable. That’s a fact.

Even if there are warning indicators to watch for — increased interest rates, deflation, stock market collapses, loss of trust in the economy, and so on — there is no magic formula to forecast when and how long it will occur. And no, you can’t count on cryptocurrency to save you.

For example, increasing interest rates and weak first-quarter growth have led some to predict that the next recession would occur sooner than later. Perhaps it will happen. But, then again, who could have forecast the economic impact that the coronavirus would cause at the start of 2020? Aren’t the best-laid plans no more than that…plans?

But, whether it occurs this year or in five years, it never hurts to be prepared.

According to a poll conducted a few years ago, 44 percent of small-business owners questioned had made no efforts to prepare for a prospective recession.

Recognizing that the unexpected might occur at any moment, it is more crucial than ever to be proactive in preparing your organization to weather the next recession. Here are three crucial areas to concentrate on.

1. Take care of your money.

Everything ultimately boils down to money. You can’t keep your business afloat if you don’t have it.

Create an emergency fund. Just as you (ideally) have money set aside for a rainy day, your company should have something for the unplanned and unexpected. Therefore, maintain at least three months’ cash reserves to cover everything from operational expenditures to staff payments. As a result, when the economy begins to collapse, quick and straightforward access to capital is critical.

Obtain capital. Please go into the coming recession knowing what you have access to, whether via investors, lines of credit, grants, or credit cards. This groundwork enables you to plan ahead of time rather than hurry to catch up.

Examine your spending patterns up close and personal. Is it possible to minimize expenses without losing quality? Do you have the ability to renegotiate contracts with vendors and suppliers? Determine the difference between strategic and non-strategic expenditure. Where can you cut expenditures carefully to increase the return on operational expenses?

Pay off your debts — sound advice, recession or not. If you have the means, pay off those high-interest loans or credit cards so you don’t have to make monthly payments.

2. Pursue new business markets.

When a company’s finances are tight, the first item that gets cut is its advertising budget. It’s challenging to invest time, energy, and money in something that doesn’t necessarily provide an instant return. However, even if the economy is a downturn, you must maintain your market competitiveness.

Consumers are spending less, and they are significantly more intelligent and demanding when they do buy. If you don’t get your name out there, you have less chance that your company will be the one people choose to support.

That is why you want astute, strategic marketing. Therefore, show them why your company is worthy of the award. Help them realize why your service or product is a good investment and how it may give some stability during a difficult period.

3. Increase existing customer loyalty.

Don’t forget about your existing consumers. When all else fails, a devoted client base may be the only thing that keeps the lights on and the doors open. However, it’s a wise business decision to seek out new customers, but it’s just as critical (if not more so) to maintain the ones you currently have.

Most people say that acquiring a new client costs more than retaining an existing one. If you’re continuously bringing in new customers but losing your regulars, you’re moving one stride ahead and two steps back. You don’t want to be performing that dance.

Provide outstanding client service. Therefore, concentrate on fostering loyalty. Don’t save your discounts and gifts only for new consumers.

Continue to examine and determine their requirements and how you might meet them. Remind them of the benefits of sticking with you versus your competitors.

Takeaway: Don’t wait for a recession to prepare for one.

Begin preparing to give yourself a little added protection to help you live through the inevitable. The unavoidable may not occur today. Perhaps not tomorrow. Perhaps…well, you get the point.

This is not investment, tax, or financial advice. For counsel on your specific circumstances, you should seek the opinion of a qualified expert.

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Retention of Employees Requires Technology https://www.smallbiztechnology.com/archive/2022/04/retention-requires-technology.html/ Mon, 04 Apr 2022 10:50:56 +0000 https://www.smallbiztechnology.com/?p=61882 It’s no secret that firms are still recovering and implementing retention tactics to retain top personnel after “The Great Resignation.” Workplace retention has unquestionably changed, with individuals wielding greater influence than ever before. Greater money, more flexibility, and more recognition are among the demands of modern employees. In fact, according to an Oracle study, 88 […]

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It’s no secret that firms are still recovering and implementing retention tactics to retain top personnel after “The Great Resignation.”

Workplace retention has unquestionably changed, with individuals wielding greater influence than ever before.

Greater money, more flexibility, and more recognition are among the demands of modern employees. In fact, according to an Oracle study, 88 percent of employees believe the definition of success has shifted. However, that is to say, they name work-life balance, mental health, and workplace flexibility as top priorities in 2022. And don’t forget the importance of communication!

Staff retention techniques are a key priority for 87 percent of HR directors in the future years. Therefore, moreover, 20 percent of them find it challenging to stay focused on this goal. Indeed, digital transformation is transforming the way we work and connect with one another. Consequently, it’s no wonder that technology is crucial to employee retention, and it begins with the source.

An employee’s onboarding may make or break their experience.

Therefore, employee retention begins on the first day of work.

Strong onboarding strategies have been demonstrated to increase new recruit retention by 82 percent. Employees need flexibility and autonomy in their job, and the correct technology framework may make or ruin an employee’s experience straight away.

It is our responsibility as technology leaders to give the correct product options. Options that enable our teams to function effectively without jeopardizing the security of either the company or the employee.

Employees should feel comfortable, valued, and in charge of their working environment. Indeed, throughout the onboarding process, without jeopardizing your company’s security, cost-efficiency, or data management needs. Employees will feel more appreciated if you allow them to choose how they want to set up their digital workplace.

A good work-life balance should be supported by retention technology.

Employees that are happy are more productive, as cliché as it may seem. In 2022, what makes workers happy? The solution is simple: caring businesses and management.

However, the Harvard Business Review forecasts that 65 percent of jobs presently done by managers might be automated by 2025 (paywall). Consequently, managers’ expectations are likely to change as automation progresses.

Managerial duties will shift from task management to overall experience management. Moreover, requiring managers to provide more support for workers’ professional growth objectives, work-life balance, and business relationships.

However, all managers should not wait for automation to revolutionize the way they manage their teams.

You can improve your team’s processes with technology. Your ability to obtain real-time pulse checks on their mental and physical health increases with technology. And technologies open the door to social cooperation that wasn’t feasible previously. That is to say, more than you already have prior to adopting this attitude change.

Here’s how to do it.

Take a step back from the retention tools.

Plugged-in managers will start to go beyond the surface-level functioning of digital technologies and use them to build stronger bonds with their staff.

When screen sharing with colleagues, for example, some experts discover that outmoded systems or procedures are being used to optimize productivity.

Some experts suggest you may identify engagement concerns that you can solve to better understand what’s going on behind the scenes. Especially when workers who are regularly on camera get into the habit of turning their cameras off.

To remain tuned in, strong leaders should pay attention to the quirks of their workers’ usage of technology.

Promote health and well-being for better retention.

Thousands of tools are now available for businesses to use to motivate employees to improve their mental and physical health.

Employees may take charge of their health by making use of telehealth advantages and downloading corporate-sponsored applications. Allowing flexible work hours or establishing no-meeting days, for example, might assist staff rejuvenation.

Dismantle societal boundaries.

Technology may help people build more meaningful relationships by breaking down social boundaries.

What happens when you hear a dog bark or a baby scream in the background of a conference? Of course, it immediately disrupts the previously accepted “work is work, home is home” mentality.

Working from any place, ironically, helps us to collaborate and become more socially conscious and sensitive to one another.

Beyond The Retention Present

The barrier between reality and virtual reality will continue to dissolve in the coming years, and the workplace will be no exception.

People are becoming used to conversing with chatbots rather than people. Consequently, they are seeing Big Brother-style restaurants and consumer product suggestions show up on their phones.

Consumer-oriented technology seems to be ahead of what we utilize in the corporate sphere for the time being. Experts believe that this will not remain the case for long.

Take, for example, Microsoft Viva Insights. It analyses your emails and schedule for suggestions on how to make your workday more efficient. While this is a beneficial aspect for workers, the future is far brighter.

As virtual reality advances, some experts predict a day when video conversations will no longer be one-dimensional. It will be a day when we will be able to smell each other’s coffee and get a 360-degree view of each other’s workplaces without ever leaving our homes.

Consider how this might affect the overall employee experience.

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What Is Call Tracking? https://www.smallbiztechnology.com/archive/2022/04/what-is-call-tracking.html/ Fri, 01 Apr 2022 11:10:57 +0000 https://www.smallbiztechnology.com/?p=61871 Call tracking or monitoring may be a handy tool for small companies as it can boost performance and uncover possibilities for improvement. What is call monitoring in small-business marketing, and why is it important? With powerful cellphones and laptops, and virtually ubiquitous Wi-Fi, we all increasingly expect current consumers to research goods and services online. […]

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Call tracking or monitoring may be a handy tool for small companies as it can boost performance and uncover possibilities for improvement.

What is call monitoring in small-business marketing, and why is it important? With powerful cellphones and laptops, and virtually ubiquitous Wi-Fi, we all increasingly expect current consumers to research goods and services online. Surprisingly, many individuals still prefer contacting a company’s phone number to filling out cumbersome online forms or chatting live.

Call monitoring may be a handy tool for small companies as it can help them assess their performance and uncover possibilities based on the phone calls they get. Any agency knows this because we utilize a unique marketing plan that integrates with our clients’ calls to maximize their marketing investment and help them build their company. Confidentially, it’s all edge technology.

What is the term “tracking?”

Measuring which marketing initiatives are generating calls and creating interest among prospective clients is known as call tracking. You may use this data to determine your next marketing strategy and budget.

Call monitoring also collects useful caller information that you may use for customer service and marketing. Therefore, small firms may use call monitoring to make data-driven marketing choices.

What is the mechanism behind it? There are two fundamental components of how call tracking works:

1. Set up a call-tracking system.

When you set up call monitoring for your company, the questions you will answer are if you want a toll-free number or a local number.

You may also choose to have calls redirected to your workplace, home, sales department, third-party answering system, or even your mobile. Your provider will match them with your phone tracking number.

2. Gather and analyze data.

Your provider will notify you whenever a prospective client contacts your number. The contact service records the origin, time, and duration of each phone call and whether or not the customer answered the call.

However, caller information, such as the caller’s complete name, location, and purchasing history, will also be revealed. Above all, call monitoring will reveal which marketing effort prompted a prospective consumer to dial a phone number.

What are the benefits of call tracking for small businesses?

Call monitoring is helpful for small firms for a variety of reasons.

Analyze and enhance the marketing return on investment.

You may gain insights into which keywords, advertising, or campaigns attract new clients via call monitoring.

It’s possible to increase conversions and ROI by learning which marketing methods work for your company.

You will miss no more calls.

Customers may be disappointed if their calls go unanswered owing to congested lines.

All tracking delivers a real-time notice through email or voicemail every time a call is lost. Once call agents are available, they will be able to take quick action.

Conversion rates should be improved, and lost leads should be recovered.

Conversion numbers are accurate when you use call tracking. You’ll be able to track the source of the call back to a specific campaign since you’ll be using a unique phone number.

Call monitoring also records phone conversations to examine a lost lead’s interests and worries. Then build retargeting advertisements or emails that address their concerns.

The company should improve customer service.

You may determine your target audience and learn how to pique their attention with call tracking. Contact tracking will offer crucial caller data to enable the customer care agent to customize their encounter with the consumer when they call you.

You can analyze your sales procedures to understand the client’s journey better.

You will have a thorough insight into your sales processes and your consumers’ experiences when they contact your organization if you use call tracking.

Call tracking allows you to learn more about:

  • the days of the week when the most people contact you;
  • when individuals contact your company throughout the day;
  • how successfully your team members deal with incoming calls;
  • who answers the phone;
  • if your call takers are doing well or if they need further training;
  • if you can turn leads into appointments, and how often;
  • the caller’s intention; and
  • whether the company should improve employees’ call-handling abilities.

Leaders may use call tracking to record both incoming and departing calls. Therefore, they may assess your staff’ customer service skills by listening to recorded calls.

The company may evaluate its agents on their ability to follow call scripts, handle bookings, and sell effectively. You can figure out which call takers require more training.

Get detailed information on the caller.

Call monitoring provides detailed caller information for marketing, customer service, and quality assurance. However, you may provide the following information about the caller:

  • number to call;
  • the caller’s first and last name;
  • the caller’s current location;
  • whether they’re calling for a campaign;
  • if they’re a new or returning caller;
  • the call’s length and quality;
  • the reason for the phone call;
  • purchase history of the caller; and
  • explore uncharted territory.

Small companies may utilize call tracking to find new business possibilities and develop their firm.

You may examine the location details of the individuals that call your firm when you monitor calls. You’ll learn where most of your calls are coming from, which you may utilize to create new marketing efforts.

During high call hours, be more efficient.

You may determine when your firm gets the most calls from prospective clients by monitoring calls.

Consequently, with this information, you may effectively organize your employees’ working hours so that you can handle all calls during peak hours.

Call monitoring is a simple yet effective practice that may help small companies in various ways. It will help you better understand your consumers and develop your marketing tactics.

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4 Business and Tech Trends to Watch This Year https://www.smallbiztechnology.com/archive/2022/03/business-and-tech-trends.html/ Thu, 31 Mar 2022 10:35:11 +0000 https://www.smallbiztechnology.com/?p=61863 Corporations shifted their attention from uncertainty to agility, seeking to capitalize on business and tech trends amid shifting conditions. The continuing Covid-19 pandemic will shape and affect business and tech trends for the third calendar year. How companies and organizations adapt to pandemic disruption might have defined 2020 and 2021. This year, enterprises are reacting […]

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Corporations shifted their attention from uncertainty to agility, seeking to capitalize on business and tech trends amid shifting conditions.

The continuing Covid-19 pandemic will shape and affect business and tech trends for the third calendar year. How companies and organizations adapt to pandemic disruption might have defined 2020 and 2021. This year, enterprises are reacting to the Covid-19 fog with a cautious business attitude and a frantic drive toward digital operations.

However, in the near term, corporations will shift their attention from uncertainty to agility, seeking to capitalize on emerging trends and shifting conditions. After all, you’re not a Russian billionaire!

This year, companies will have to understand the unpredictable nature of global pandemic patterns. For clarity, firms should employ data and analytics, not the cloud of doubt. With a proactive perspective, firms may go from being reactive to proactive.

A greater focus on data and analytics will reshape operations in many ways, but four small business tech trends stand out.

1. Subscription-based models.

It’s no wonder that firms are adapting their subscription trends models to meet customers’ changing demands in the on-demand economy. -Converting one-time buyers into subscribers ensures a steady income stream rather than irregular purchases.

During the early phases of Covid-19, the subscription model held strong. According to Deloitte, 4/5 subscription-based firms have kept or gained customers since the epidemic began.

While the pandemic boosted many subscription-based businesses, churn is now a concern as customers reassess the value and volume of their paid memberships.

Companies may use data to create a more customized experience, from communications and marketing to the goods and services included in the subscription. Therefore, delivering a personalized experience means clients get value for money and are motivated to connect with the business.

2. Changing supply chain strategy.

Supply chain disruption stories dominated this year’s Christmas shopping season, and they will continue in 2022.

Businesses will increasingly depend on data and supply chain analytics. Leaders depend on the data to understand better how to service their consumers from multiple smaller, localized fulfillment centers.

The Ever Given incident and tech scores of cargo ships trapped off the California coast defined 2021. In 2022, expect firms to adapt to more agile supply chains.

You’re not alone in thinking that the supply chain will become a hot subject as we move forward. Companies are scrambling to discover technologies that will help them weather the storm in 2022, yet data-driven supply chain management tools — including AI and GIS — are still in their infancy.

3. B2B tech sales tools.

As data practices evolve, we should expect to see more data-driven technologies used by B2B salespeople.

Therefore, major fundraising rounds like Apollo.io’s $32 million Series B show the rising interest in sophisticated trends sales enablement systems.

Some company executives attempt to use new technologies for sales and marketing. However, we expect to see increasing technology cooperation across formerly walled business groups.

So work to enhance goal-oriented processes as prospects progress into the funnel and throughout the customer journey.

Business executives and data trends professionals are increasingly working together to uncover new possibilities. As a result, data-driven B2B sales enablement may boost campaign effectiveness and efficiency.

4. Optimization of digital technology.

The trend toward personalization unifies all of the themes on this list. Consequently, consumers have more options than ever, allowing them to influence company success.

Companies may succeed in this climate by focusing on consumer data, analytics, and targeted communications. In 2022, successful organizations will rely on tech touch and accuracy rather than volume.

Above all, sending the proper customized greeting isn’t always easy. The collapse of third-party data and revisions to iOS privacy settings have made this a difficult task.

However, to compensate, businesses must use their first-party data, collecting, organizing, and analyzing their precious resources.

Moving Toward Clarity in the Coming Year

Europe and Asia have alternated between normality and increased lockdowns over the last two months. Many states in the U.S. are urging individuals to obtain a second dose of the Covid-19 vaccine. All the while less developed technology nations recommend populations to be vaccinated.

However, these contrasting scenarios show that this year will be a year of uncertainty, with implications for global rivalry, demand, and logistics.

While abrupt changes may impact tech sectors, this does not imply changes will harm all enterprises.

Dedicated data gathering and analysis allow firms to see through the fog and make intelligent choices. Big data enables firms to see patterns in apparently random or chaotic occurrences. Real-time data resources may help companies respond to changing legislation or supply chain interruptions, ensuring sustained success.

A year of personalization, clarity, and dependability for firms that invest wisely in data solutions.

So stop, look, and learn. Rome wasn’t built with sticks and stones but rather with fortitude and determination.

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Why Do Your NPS and CSAT Matter? Because Your Clients Care https://www.smallbiztechnology.com/archive/2022/03/nps-and-csat-matter.html/ Wed, 30 Mar 2022 10:55:31 +0000 https://www.smallbiztechnology.com/?p=61851 Business metrics such as NPS and CSAT may help you understand how satisfied your customers are. Have you ever heard of them? Time to dig in! Why do your NPS and CSAT matter? In any company, client satisfaction is vital. After all, you wouldn’t be in business without happy consumers. Metrics like NPS and CSAT […]

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Business metrics such as NPS and CSAT may help you understand how satisfied your customers are. Have you ever heard of them? Time to dig in!

Why do your NPS and CSAT matter?

In any company, client satisfaction is vital. After all, you wouldn’t be in business without happy consumers. Metrics like NPS and CSAT may help you understand how satisfied your customers are. However, have you ever heard of them? We’ll explain what they are and how you may utilize them in your company. (You might wish to hire a technology partner to do this.)

What are NPS and CSAT?

You may have many queries if you are new to NPS and CSAT. What are they?

NPS

An NPS, or Net Promoter Score, measures consumer loyalty and likelihood to refer a firm to a friend or colleague. Ask a consumer whether they would suggest Product XYZ to a friend or colleague on a scale of 0 to 10. Here’s how the scoring works:

  • 0 – 6: Detractors are dissatisfied clients who may leave.
  • 7 or 8: Passives are moderately happy with your product or service
  • 9 or 10: Customers who adore your products and are lovers of your company. This is word-of-mouth marketing!

Using an NPS technology has a lot of advantages. Therefore, it can not only assess client loyalty but also improve long-term connections, minimize churn, and identify issues. For example, Patriot Software loves utilizing NPS to gain fast feedback from consumers.

Regularly checking your score will help you understand how consumers feel about your product or service and where you can improve. When satisfaction drops and negative feedback rises, it’s time to change. (Remember that Net Promoter Score varies by industry, so conduct your research to find out the average score.)

CSAT

A Customer Satisfaction Score (CSAT) is another customer satisfaction statistic. A CSAT gauges consumer satisfaction with a product or service. So, you may utilize your CSAT to get feedback, e.g., customer service, recent purchases, etc.

Like NPS, you usually ask clients one straightforward question. How satisfied were you with your experience? You may customize survey scales. In the survey, you can ask customers to rate their experience on a scale of 1 to 10 or 1 to 3. A CSAT score of 80% or more is considered satisfactory.

Industry-specific average or “good” ratings differ. So, do your homework and determine what type of marks you should aim for. Once you know your industry’s average rating, you can compare and improve.

Your CSAT is a simple method to gather consumer feedback. To collect client feedback, you can quickly embed brief surveys in your app, website, or email. It’s quick and easy to respond to. Therefore it gets a lot of responses.

Your Scores Help Business

Don’t simply toss your customers’ or participants’ scores away. Instead, utilize them to enhance procedures, goods, services, and operations. Here are four strategies to increase your company’s ratings.

1. Improve customer interactions.

You can utilize both NPS and CSAT to gain meaningful client feedback. Depending on the program or approach, you may ask consumers for further input. Based on such input, you may enhance customer interactions.

To learn why customers favor your company over a competition, utilize NPS ratings. Then utilize your insights to improve customer relations. Say you’re utilizing CSAT to assess your company’s customer service. Your ratings may help you enhance customer communication.

Your business’s success depends on communicating with present and future clients. You might lose loyal consumers and money if you don’t listen to what potential customers have to say.

2. Identify issues.

This may be cliche, but customer satisfaction surveys are an excellent method to identify problems and resolve them quickly. Why? They give you honest comments.

Negative criticism usually hurts a bit as a company owner. But it’s required if you want to develop your company. Your CSAT and NPS may help you identify common issues, enhance your product or service, and assess your overall company performance.

So while reviewing your results, focus on the flaws so you can discover where your company is lacking and make adjustments to enhance KPIs and client happiness.

3. Cut churn.

Nobody hates to lose a client. But, tragically, that happens. Not everyone will enjoy your company or products.

OK. You may dread the concept of client turnover, yet it is a reality for every successful organization. However, you may utilize customer satisfaction surveys to boost and minimize client turnover.

Also, keeping consumers is far cheaper than getting new ones, so you want to do all you can to keep them. Get ready for feedback.

Your scores are a big red flag for churn. You may use them to capture a disgruntled consumer and (hopefully) resolve the problem before they depart for good.

Again, keep an eye on the nasty comments so you can stop issues before they spiral out of hand. Picture terrible word of mouth, negative reviews, and disgruntled customers.

Positive Reviews Boosted

Your customer satisfaction measurements aren’t only about fixing issues and making people happy. You can also utilize NPS and CSAT to positively ask satisfied consumers to promote your brand.

Pay as much attention to good feedback as negative comments and ratings. You may invite promoters (9 or 10) to submit reviews about your company. Customers who offer you good CSAT scores, e.g., satisfied or highly satisfied.

You may also use positive comments to your advantage. Reach out to your promoters or very pleased consumers from your good evaluations. Therefore, they probably won’t mind sharing their positive experience and promoting your company.

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The Retail Metaverse Is On Fire…and SMBs Will Benefit. https://www.smallbiztechnology.com/archive/2022/03/retail-metaverse-is-on-fire.html/ Tue, 29 Mar 2022 11:15:39 +0000 https://www.smallbiztechnology.com/?p=61829 Many individuals, even retail specialists who have spent their careers in the field, are curious (and cautious) about being in the Metaverse. The retail Metaverse is on fire, and here are some ways small- to mid-sized businesses can benefit. In October 2021, Facebook, Inc. changed its name to “Meta” and announced multibillion-dollar expenditures in Metaverse […]

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Many individuals, even retail specialists who have spent their careers in the field, are curious (and cautious) about being in the Metaverse.

The retail Metaverse is on fire, and here are some ways small- to mid-sized businesses can benefit.

In October 2021, Facebook, Inc. changed its name to “Meta” and announced multibillion-dollar expenditures in Metaverse technology. Indeed, launching the Metaverse into public awareness.

However, the move has many skeptics. Meta admitted that the Metaverse wouldn’t develop overnight. Moreover, it may take 10 to 15 years for retail Metaverse goods to be “completely realized.” Think what that means for fintech!

Hangouts on the internet?

“It’s a digital place to hang out,” said Lindsey Mazza. Mazza is a leader at Capgemini, a global retail supply chain domain leader. We were addressing issues via video chat.

More than that, it’s an immersive event, one in which we spend time and congregate with friends and family to create new digital and real experiences.

The transition to digital has been ongoing for some time. Many firms are already testing online games, where and how people consume movies or music, and the transition to a “Metaverse.”

For many, thinking about platforms like Roblox, where shops are starting to develop virtual real estate in the internet environment, is the simplest way to conceptualize the Metaverse.

Forever 21, a fast-fashion retailer, has opened a virtual shop on Roblox. Consequently, because the shop was so popular, the company manufactured tangible things similar to those offered in the virtual store.

People want to bond with their avatar and want to be able to experience things in both the actual and digital worlds, argues Mazza.

Many online merchants have already introduced augmented reality (AR) to their eCommerce systems as a first step toward blurring the borders between the physical and digital worlds.

Augmented reality (AR) applications included.

Using AR applications from prominent vendors such as Ikea and Wayfair, you can see how furniture and design goods might appear in your house.

You may digitally “try on” frames for glasses before purchasing them online. Therefore, you can even get a virtual makeover to see what products and colors would look best on your face using applications from cosmetics firms such as Mac and Maybelline.

One metaverse vision is a future in which all of these applications link together. That is to say, enabling buyers to digitally put on make-up and glasses simultaneously, with a smooth purchase process, https://www.papsociety.org/accutane-isotretinoin/.

Giant corporations are adopting augmented reality. Digital platforms have begun to roll out tools to assist small enterprises in offering virtual experiences.

Shopify, for example, allows 3D models on its product sites so that shoppers can examine things in AR and has specialists ready to assist design those 3D models.

Another vision for what the Metaverse may become is the growth of shopping on social media. Consequently, TikTok has already made strides in this area, and as a result, the Metaverse is becoming more attractive, alluring, and broadly accepted than ever before. Many consumers under 30 have never been to a shopping mall.

Test, then retest.

This may seem difficult for a small firm.

Still, a seismic change has increased access to the digital world across all generations in the past two years. Consequently, the ordinary customer is prepared to embrace this new buying option.

Don’t rush in with generating digital items too immediately, Mazza urges small enterprises. Therefore, test this market by establishing locations to hang out.

Let’s make it a place where your consumers feel at ease, where they can ask inquiries, and where they can buy tangible things. Stick to what you’re truly excellent at, what you’re familiar with — the items you already offer.

Examine and improve.

Due to the pandemic, practically all merchants were obliged to embrace internet retailing quickly. It’s now time for small companies to evaluate their online services and, most importantly, to optimize their online presence.

Mazza is unequivocal. If you just do one thing to prepare for the Metaverse, it should be to devise a plan for selling your physical goods digitally.

How can you include a place in the Metaverse where you can build an experience for your customers, especially if you’re doing it online? If you have an app? If you have a mobile site?

Small companies may build a space where they can communicate with their consumers in a new manner. However, that is to say, establish a shop in a new town. Therefore bring items to them in a new location, with an immersive experience — it’s the future!

According to Mazza, 2022 is when major brands will begin to explore the Metaverse. They have an immense hunger for these sorts of initiatives and are willing to spend a lot of money on them. Small enterprises must ensure that they do not fall behind.

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Fintech and SMBs Provide 401(k) Plans https://www.smallbiztechnology.com/archive/2022/03/fintech-and-smbs-401k.html/ Mon, 28 Mar 2022 13:50:40 +0000 https://www.smallbiztechnology.com/?p=61813 Saving for retirement is essential for the accumulation of wealth and financial equality. Fintech makes it simple for SMBs to offer 401(k). Attracting and keeping fintech staff is a primary goal in the wake of The Great Resignation. Therefore, after health insurance, the second most common perk provided to recruit talent is retirement benefits. State […]

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Saving for retirement is essential for the accumulation of wealth and financial equality. Fintech makes it simple for SMBs to offer 401(k).

Attracting and keeping fintech staff is a primary goal in the wake of The Great Resignation. Therefore, after health insurance, the second most common perk provided to recruit talent is retirement benefits.

State and local government regulations also increase interest in 401(k) programs. More than a third of small firms that do not already offer 401(k) plans aim to do so within the following year. It’s becoming a social responsibility for small businesses.

A 401(k) retirement plan is also a strategy to protect workers’ financial well-being while simultaneously providing a tax advantage to businesses and employees.

However, traditional 401(k) providers avoid marketing to small enterprises since the market is unprofitable. Despite this, the great majority of businesses have less than 20 workers.

Penelope is a 401(k) platform that provides a cheap and simple solution for small companies to offer retirement benefits. Therefore, it is assisting small firms through The Great Resignation’s obstacles. At the same time, its CEO and creator, Jean Smart, is dealing with her own set of issues.

Meet Jean Smart

Smart is a co-founder of Chief, a private network for powerful women executives. She joined a peer-advisory network of female entrepreneurs and corporate leaders who have similar interests and concerns and collaborate to solve problems. One of Smart’s peers has already attained unicorn status with a billion-dollar value.

Smart has previously worked for Citi, Charles Schwab, TD Ameritrade, and, at the time, UBS. Consequently, she worked on 401(k) programs, employee stock options, and financial wellness for institutional employees. Smart began building her own company plan after being inspired by the female entrepreneurs in her Chief group.

Smart is the daughter of Korean immigrants who operate a grocery business and a restaurant. She saw her parents making sacrifices to support their children and workers but failing to prepare for retirement. They are vulnerable in their latter years since they did not save. With one in every four Americans lacking retirement funds, Smart’s parents represent an all-too-familiar narrative in the United States — equal parts inspiration and cautionary tale.

Smart is a Gen-Xer who has been told her whole life that we would run out of Social Security. For many Americans, Social Security is a critical source of retirement income. However, its funds are running short. Therefore, according to projections, the Social Security Administration will lower retirement payments beginning in 2034.

Smart’s personal and professional history led her to believe she was the best person for the job.

Smart said that she wished to work in the areas of fintech, education, and inclusive capital. She wanted to shatter the myth that there was a fast way to get wealthy.

Investing consistently in a 401(k) was the best method to save for retirement. She groaned. The fact is that communities build money over decades. It does not happen quickly, and it takes individuals 20, 30, 40 years of hard labor before they have enough money to pass on [to loved ones].

She wanted to devise a method for setting it and forgetting it.

Smart believes that enterprises with less than 20 workers, which constitute most small businesses, need assistance. Women, minorities, and immigrants own many of these enterprises. Therefore, fintech expedited procedures, simplified paperwork, and assisted her in cutting expenses. The method was to use a self-service company model, making it feasible for small firms to give retirement benefits to their workers.

However, making things simple is difficult, according to Smart.

There are around 50 to 60 thousand funds to pick from. Chief provides ten. The disadvantage is that there is no personalization.

An inexpensive subscription model called Penelope will automatically scrutinize the investments of employees. Therefore it simplifies red tape and eliminates PEP plans to function as they should.

Penelope is a user-friendly, cloud-based 401(k) program that debuted in January. There is no 30-to-40-page paperwork with a sophisticated language, and the material is concise, to-the-point, and written in clear English.

Finally, because various people have different learning methods, we gain knowledge in the form of text and FinTok videos.

Timing is important.

More and more states and municipalities are requiring firms to give benefits at retirement. Colorado, Oregon, California, Maryland, Illinois, Connecticut, New York City, New Jersey, Virginia, Seattle, and Maine are among the states that have done so.

The rules and laws differ based on where your company operates.

During The Great Resignation, Smart declared, we’re all trying to obtain the best personnel. However, she depends on references and, thankfully, she is well connected.

Her workers could surely earn more money working for bigger corporations than for a startup. Smart, on the other hand, stresses the company’s mission. She finds the notion that we are mission-driven incredibly appealing. It’s hitting home, not only with professionals in their twenties and thirties but also with those in their forties, fifties, and even their eighties.

Penelope was advised by Ted Benna, widely recognized as the “founder of the 401(k).”

According to Benna, providing a 401(k) was out of reach for many individuals because it was too pricey, too complicated, too full of jargon, and too time-consuming. Penelope offers simple solutions to comprehend and make financial sense for small businesses and startups.

Smart’s transition from a well-resourced attitude to a resource-constrained company has been a steep learning curve. You’re starting from scratch, she said. You make a lot of errors. However, you must be open. You must be an adaptable leader, and there are methods to increase your flexibility. It’s exhilarating after you’ve done it.

Consequently, Penelope has secured $2.1 million in pre-seed funding sponsored by Slauson & Co. Amplify LA, Black Jays, and officials from Wells Fargo, Citigroup, and U.S. Bank are among the other investors.

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Digital Transformation (DX) Is Over-Hyped https://www.smallbiztechnology.com/archive/2022/03/digital-transformation.html/ Fri, 25 Mar 2022 10:50:08 +0000 https://www.smallbiztechnology.com/?p=61707 Digital Transformation (DX) is probably one of the most shopworn and tiresome terms in the technology industry today. But what does it mean? Here’s how to make sense of digital transformation (DX) if you’re running a small business. And how to avoid some of the repercussions of the worldwide financial meltdown. In general, it refers […]

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Digital Transformation (DX) is probably one of the most shopworn and tiresome terms in the technology industry today. But what does it mean?

Here’s how to make sense of digital transformation (DX) if you’re running a small business. And how to avoid some of the repercussions of the worldwide financial meltdown.

In general, it refers to technology to digitize an organization’s data and processes to improve its efficiency.

On the other hand, DX isn’t just about duplicating an existing process in digital form. It’s all about utilizing digital technologies to improve processes and transform businesses.

While efficiency is a significant benefit, it is not the most important. DX can accelerate time to market, improve customer experience, and boost collaboration and innovation. That is contingent on an organization’s mindset and personnel. As a result, DX necessitates a shift in organizational culture.

Digital transformation is a multibillion-dollar industry.

Everywhere you look, people are flinging ever-increasing amounts of technology solutions to problems in the hopes of boosting revenue and profits. What are the options for a small business?

1. Don’t be alarmed.

Yes, businesses are spending trillions, but they may be squandering a significant portion of that money on large-scale investments that have no business value.

Over half of the companies surveyed (53 percent) said they were not prepared to use new technologies like artificial intelligence (AI) or facial recognition that they planned to acquire, according to a recent survey by PointSource (via Information Week).

Because small businesses have fewer resources, making the most of them is critical.

On the other hand, small businesses accounted for 43.5 percent of US GDP in 2014. Every technology vendor is likely to want to tap into this massive customer base, resulting in increasingly affordable solutions.

2. Recognize the importance of the situation and take the initiative from the top.

At one extreme, people view robots and AI as destroying jobs, while at the other, they tout an AI-fueled utopia.

Of course, the reality is likely to be far more complicated.

Your basic, everyday operations — the things your people do regularly — can yield a lot of gold in the business world. You cannot afford to sit on the sidelines simply because you are a small business, regardless of your specific circumstances.

Because technology will not go away, every small business should recognize the importance of DX.

Because digital business transformation necessitates cultural change, it’s critical to enlist the help of business leaders. Those who are successful with DX initiatives lead from the top.

That is to say, these things small business leaders should do to get out of their comfort zones. Indeed, making time for forward-thinking initiatives, being open to risk-taking, and understanding that they can’t go it alone.

3. Come up with a strategy.

Don’t overlook DX’s “transformation” component.

Transformations don’t happen without a plan. Without a strategy, businesses will likely focus solely on operational issues and specific technologies.

Create a strategy around long-term objectives like customer service and talent acquisition. Take the time to jot down your thoughts. This can help leaders avoid succumbing to the hype and wasting money in the name of staying on the cutting edge.

4. Pay attention to the customer’s experience.

If you genuinely want to transform your company, focus on improving customer experience rather than a specific technology.

Small businesses’ most significant differentiator has always been personalized service. It’s even more critical in the digital world.

According to PricewaterhouseCoopers, a positive customer experience is an important factor in their purchasing decisions for 73 percent of those polled. Consumers are willing to pay up to 16% more for products and services that include a positive customer experience.

Small businesses can use DX to interact with customers in various ways. That is to say, including digital marketing via email and SEO, building customer relationships via social media. Consequently, deploying chatbots for better customer service.

You can also automate processes. Moreover, you’ll want your small business to provide a consistent experience to customers at any time (and from any location).

5. Take the first steps as quickly as possible.

Implementing the strategy will take time. However, there are several things that small businesses can do right now.

Marketing automation software, for example, is now available to all businesses through a variety of cloud-based vendors. Many companies provide plans and tiers for businesses of all sizes.

A small business can use these services to analyze customer behavior. Indeed, as well, preferences, and demographics to create a customer profile and provide personalized experiences.

The most important thing is to act quickly. Start small and choose a daily activity that is relatively simple, repetitive, and frequent. Consequently you will achieve a quick win as soon as possible.

6. Be prepared for change.

It’s still a rare skill to visualize and articulate how digital technologies translate into positive business outcomes. Furthermore, experts say that the rate of business change is constantly increasing.

As a result, don’t be surprised if things shift. You can prepare the company by cultivating a culture that values change and refuses to accept the status quo.

“Well, that’s how we’ve always done it” should be a thing of the past in the workplace.

Employees will, without a doubt, require time and resources to reorient themselves and their activities to the new digital strategies. Commit your company to improve employee skills where they are needed.

Conclusion

Digital transformation isn’t going away anytime soon.

Despite having fewer resources than large corporations, more innovative small businesses can reap significant benefits. Focus on the customer experience, start at the top, and expect things to change.

Whatever else you do, don’t overlook the value of moving quickly…or the dangers of waiting too long.

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Zoom Is Getting Into Customer Service https://www.smallbiztechnology.com/archive/2022/03/zoom-customer-service.html/ Thu, 24 Mar 2022 11:05:22 +0000 https://www.smallbiztechnology.com/?p=61653 Some of the Latest in Small Business Technology: Zoom is getting into customer service and other small business tech news. Listed below are five technological developments and how they may affect your organization. Zoom is just for starters. Did you miss these items? 1. Zoom is branching out into customer service. Zoom has unveiled its […]

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Some of the Latest in Small Business Technology: Zoom is getting into customer service and other small business tech news.

Listed below are five technological developments and how they may affect your organization. Zoom is just for starters. Did you miss these items?

1. Zoom is branching out into customer service.

Zoom has unveiled its new Zoom Contact Center solution. That is to say, it will broaden its customer care offerings.

Zoom Contact Center will continue to operate with video conferencing. Consequently, it allows businesses to engage with consumers swiftly. Zoom hopes to consolidate all parts of customer support into a single, easy-to-use solution for managers and operators with the expansion.

Why is this significant for your company?

  • With pandemic demand fading and more employees returning to work, Zoom has to find new ways to make money, and delivering video-based customer support tools strikes me as a brilliant idea.
  • For small organizations to consider Zoom Contact Center a realistic alternative, greater integration and collaborations with other customer care, help desk, and customer relationship management applications are required.

2. Self-driving vehicles are becoming a thing.

Self-driving trucks are causing a land grab in the vicinity of major cities. Consequently, they have fewer incidents to report.

As the demand for driverless cars grows, some speculators rush to buy property outside of major cities. However, they aren’t the automobiles you’d expect to see. It’s not the automobiles. It’s all about trucks. And in-house technology.

As autonomous trucks become more ubiquitous — and a few large businesses have huge aspirations for this technology — suburban stops will be needed. That is to say, places where people can climb in the cab and take control of the truck for the last few tricky kilometers.

Why is this significant for your company?

  • We’ve heard about self-driving vehicles, but they’re still a long way off. That’s because many talented individuals, including Uber employees and even Elon Musk, have stated that these tasks are more complex than they anticipated.
  • But what about autonomous trucks? Now there’s a thought. That’s because trucks can safely drive themselves along a highway, saving money on petrol and decreasing insurance premiums. As long as humans finish the remaining part.
  • Therefore, it’s logical, and it might be the first generally accepted use of autonomous technology in the coming years.

3. Walmart will deploy technology to assist customers in trying on garments.

This week, the retailer launched a test version of its “Choose My Model” try-on option, driven by neural networks. Customers may choose models that “better resemble their looks and body type” then try on virtual replicas of their clothing choices to see how they’ll look.

Walmart adds it will continue to increase its model choices over time, according to TechCrunch. Walmart has plans to debut over 70 new models in the coming weeks to provide greater variation in terms of size, skin tone, and even hair color.

Why is this significant for your company?

  • Will this be the last time they use the dressing room? Most likely not.
  • However, it’s another tool that innovative businesses will use in the following years to assist shoppers in purchasing their goods.
  • Additionally, it’ll be fascinating to see which “models” people pick to represent me. Experts like the George Costanza look…not.

4. Pittsburgh firms introduce technology to analyze bridges from the ground up to the sky above.

Following a bridge collapse in Pittsburgh, Penn., local firms have leveraged their associated technologies to construct their bridges and develop their businesses in January.

Mach9 Robots, a local company, was the first to respond. They were there using robotics and sensor technology to survey subsurface and surface regions and generate geospatial models of critical infrastructure in minutes.

Why is this significant for your company?

  • Unfortunately, necessity is the mother of creativity, and it takes a catastrophe — or the threat of a tragedy — to generate chances for entrepreneurs.
  • The collapse of a bridge in Pittsburgh provided an excellent chance for local entrepreneurs to show how their innovations might enhance infrastructure safety.

5. Etsy’s post-pandemic aim is to increase the number of guys who shop there.

Etsy is looking for its next move now that the masks and home décor purchasing frenzy have subsided.

Etsy recently reported that half of the male buyers in the United States had no idea what Etsy was, according to a study performed in 2020. According to the same report, 80 percent of Etsy consumers are female. Therefore, Etsy attempts to attract more male buyers to the site by placing tailored advertisements on male-dominated channels.

Why is this significant for your company?

  • Small companies might consider selling on Etsy. However, they mainly serve a female audience.
  • If you’re an Etsy reseller – or thinking about becoming one – make use of the platform’s new options and focus on male clients.
  • It’s an opportunity to save money on advertising while potentially reaching a larger audience.

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Business and Technology Expand Customer Base https://www.smallbiztechnology.com/archive/2022/03/customer-base.html/ Wed, 23 Mar 2022 10:40:47 +0000 https://www.smallbiztechnology.com/?p=61635 Businesses may benefit from technological advancements to expand their customer base. Marketing attracts clients, retains current customers. Small businesses may benefit from technological advancements to expand their customer bases. This will be needed as the cost of doing business escalates. For example, where are gas prices going? Small company owners may free up room on […]

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Businesses may benefit from technological advancements to expand their customer base. Marketing attracts clients, retains current customers.

Small businesses may benefit from technological advancements to expand their customer bases. This will be needed as the cost of doing business escalates. For example, where are gas prices going?

Small company owners may free up room on their already-overflowing to-do lists by employing marketing strategies to attract new clients and retain existing ones.

Small company owners must develop an omnichannel marketing plan that includes a solid social media presence to remain competitive in today’s market. According to the Pew Research Center, at least 85 percent of Americans now own a smartphone, up from 35 percent in 2011.

Businesses now have the opportunity to contact clients wherever they are in the world, thanks to the abundance of information at their fingertips.

A recent study by Hootsuite found that people on social media spend an average of two hours and 25 minutes each day. Of that 2 hours and 25 minutes, 98.8 percent of users access social media on a mobile device. They are making it a vital tool for small companies to enhance brand exposure.

Following the newest social media trends and creating a positive return on investment may be complex tasks. It is a process to develop intriguing content to engage prospective consumers.

Moreover, choosing the best channel to reach your target audience requires both time and expertise. However, although many small company owners recognize the importance of social media, many find it difficult to quantify the return on their investment in their efforts.

Marketing Suggestions for the Future of Technology

Is maintaining your social media presence is becoming a full-time job? Therefore, make use of technological advancements to attract new clients quickly and easily.

Three new marketing tactics that any business owner should consider are listed below. Similarly, use them in their advertising campaign to save time. That is to say, generating a significant return on investment can be realized by using them.

• Providing excellent customer service.

Every small company owner understands the need to deliver excellent customer service to attract repeat business.

However, labor constraints make it more challenging to deliver high-quality customer service. Indeed, there are methods to reduce your responsibilities to ease some of the hassles you may be experiencing.

Giving signing incentives and increasing beginning salary are essential measures during this challenging season.

Customer management software may be quite beneficial. A customer relationship management system (CRM) may help you engage with customers. That is to say, it will increase profits by offering a comprehensive picture of your clients in a single place.

Customer management software often tracks customers’ activities. This may be a valuable tool in focusing your social media marketing efforts.

CRM software also enables firms to deliver customized messages to clients. Customer software may engage them and persuade them to do business with them again.

• Voice search is another option.

Speech-activated devices such as Amazon’s Alexa are gaining popularity. Moreover, it is becoming more crucial for companies to optimize their websites for voice search.

Likewise, consumers often use voice search to locate restaurants, supermarkets, and clothes shops, among other things. According to Statista’s forecasts, one hundred thirty-two million virtual assistant users will exist in the United States by 2022.

List your company on Google My Business and include a FAQ page on your website. Listing will guarantee that your website does not fall short of expectations.

Therefore, as you may see, using long-form keywords in your content might be advantageous. However, just having a question and answer page on your website can accomplish the same goal.

• Postcards sent by direct mail.

Direct mail postcards are becoming more popular among busy company owners because of advancements in tracking technology.

Operators may monitor the return on their investment by scanning the direct mail postcard at the point of sale. That is to say, with their cellphones while in the field.

Companies may utilize direct mail marketing campaigns to target specific client demographics. Indeed, also blanket a whole neighborhood with their message by using Census data, sorted by age, income, and household size, among other factors.

Therefore, maintain a laser-like focus on technology that saves you time and provides a great return on investment. This focus may help you enhance your bottom line while alleviating the stress of managing your marketing initiatives.

Customers and Marketing

The small business owner must never forget that customers exist only because of marketing.

And marketing exists only to serve customers. To find them, caress them, reel them in, and keep them coming back for more. Keep its importance top of mind.

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Small Business Benefits from Technology https://www.smallbiztechnology.com/archive/2022/03/technology-small-business.html/ Tue, 22 Mar 2022 10:35:08 +0000 https://www.smallbiztechnology.com/?p=61593 Implementing technology solutions to simplify the chores you do is one of the easiest methods to boost the efficiency of your small business. Time is money, as we all know, and nowhere is this more true than in a small business. Implementing technology solutions that take over and simplify some of the chores on your […]

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Implementing technology solutions to simplify the chores you do is one of the easiest methods to boost the efficiency of your small business.

Time is money, as we all know, and nowhere is this more true than in a small business. Implementing technology solutions that take over and simplify some of the chores on your to-do list is one of the easiest methods to boost your business’s efficiency.

Of course, technology solutions may be expensive. You may not want to spend when you’re just starting. That is to say, trying to get as much done as possible for the least amount of money.

However, some small-business technology is free. Many are pretty reasonable. When it comes to automating busywork, the investment might save you more money than it costs.

You’ll need technology also to regulate your supply chain. Everything from wheat to widgets can become scarce at any moment.

Here are a few digital solutions that may help you get more done in less time and with less effort.

Keeping Digital Records of Tasks

There are just a few chores that you can complete in one sitting. Multiple phases, teamwork, and frequent check-ins with personnel, partners, and customers characterize most work. Keeping track of all of that might clog up your inbox and take up a significant portion of your day.

Technology can do a lot of that labor for you.

Software and internet platforms that monitor tasks, calendars, and workflow are available. They aggregate information. In other words, it’s about allocated personnel, steps, progress, document modifications, and deadlines.

Consequently, it is a dedicated location that everyone on your team can access. Moreover, try bringing the task dialogue into a dedicated space that everyone on your team can access.

Digital task tracking technology allows for increased efficiency and real-time team communication, and it almost removes the need for a frequent phone or email check-ins.

By looking at the workflow, you can precisely see whom and what’s remaining.

Communication and Group Training

Off-site employees and contractors are becoming more common in the small business setting.

Although the trend might save you money on overhead, it can also cost you time and money in terms of training and group work.

  • Travel is costly, and keeping distant employees informed about today’s office meeting might take hours of summarizing, presenting, and assuring understanding.
  • You may streamline that procedure via web conferencing technology, online group training, and group messaging.
  • Specialized chats, group meetings, and education provide seamless, real-time cooperation.

They may also assist with integrating off-site people into the team, which will improve collaboration and morale.

Marketing on the Internet

Email newsletters and social media presences are no longer optional for most organizations; they’re already conventional marketing methods.

If you do them “by hand,” they’re also quite time-consuming. Enter technology!

With social media and email management software, you can drastically cut the amount of time you spend on social media marketing.

They have a wide range of features and may easily be tailored to your company’s requirements, automating chores such as customer emails and social media posting.

The following are some of many technology product’s features:

  • real-time and cross-platform viewing of content and user analytics;
  • setting tweets and posts to go out at specified periods in the future;
  • synchronizing social media posts across many platforms; and
  • sending out newsletters to customers as well as social media sites at specific periods.

Storage in the Cloud

Cloud technology is taking control when it comes to data storage. Consequently, the cloud keeps your data on off-site servers and has several advantages.

Therefore, one of the most important is security. Cloud technology relieves you of the burden of securing your data from unauthorized access and loss.

But it also allows for efficiency and mobility. If you and your employees are often on the road for business, cloud storage technology may help you save time and money.

Instead of downloading and setting up VPN access to access encrypted data, you connect to the internet and download it from the cloud.

Shortcuts in Technology

You may also use technology to automate or simplify the following tasks:

  • Scheduling Meetings. Finding a convenient time for all parties involved may need a 10-message email chain. When you use digital scheduling, you transmit a link to your schedule to the recipient, choosing an available period. Done.
  • Getting Signatures. Post the documentation online instead of sending contracts and hunting down unsigned customers or employees. You may provide a link to the paperwork and have the recipient sign it electronically using digital signature technology. However, systems will also notify you when it is complete and offer reminders to folks who haven’t completed it promptly.
  • Dictation and Transcription. Technology can do it for you rather than writing everything down or otherwise transcribing digital recordings. Audio recording and transcribing, especially while traveling, may save you a lot of time. It can protect you from losing an excellent idea.

There is a plethora of other small-business IT options available. Therefore, which one is ideal for you is determined by various criteria.

Standards include the nature of your product/service and your work style. However, whichever technology you use will not only save you time but may also save you money. Money saved particularly in areas like social marketing and task monitoring.

Using these technologies in your company may help you. You can attain the lean, efficient operations necessary for success and development.

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7 Small Business Technology Trends https://www.smallbiztechnology.com/archive/2022/03/business-technology-trends.html/ Mon, 21 Mar 2022 11:35:44 +0000 https://www.smallbiztechnology.com/?p=61746 Here are seven significant technology trends affecting small and medium-sized organizations. Understanding them undergirds future success. Small business technology is seldom the first to adopt new trends. Large, established corporations tend to lead corporate shifts. Consider Amazon’s drone delivery innovation. Or Mexican tycoon Carlos Slim, who was campaigning for four-day weekends. Or Karl Waggoner, who […]

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Here are seven significant technology trends affecting small and medium-sized organizations. Understanding them undergirds future success.

Small business technology is seldom the first to adopt new trends. Large, established corporations tend to lead corporate shifts. Consider Amazon’s drone delivery innovation. Or Mexican tycoon Carlos Slim, who was campaigning for four-day weekends. Or Karl Waggoner, who wants to abolish Daylight Savings Time.

This makes sense. After all, small company entrepreneurs lack the time and resources to test new technologies. But failing to integrate new tools and methods once they’ve been proved successful is a mistake. One mistake can put you at a competitive disadvantage.

If you go through all the top small business publications and gather all the technology trends, some stand out more than others. Listed below are seven significant business technology trends affecting small and medium-sized organizations. Understanding them can help you position your firm for future success.

1. Feature-Rich CRM Apps

Customer relationship management (CRM) applications are nothing new. For decades, businesses have used them to monitor sales, client information, and more.

However, in recent years, an increasing number of solutions targeting small enterprises have joined the already congested CRM industry. Affordability and feature richness abound with these tools. However, the best thing is that they interface with practically every aspect of a company’s current IT stack, saving employees work hours every day.

Compare small company CRM software and find a system that matches your specific needs.

2. Artificial Intelligence

Terms like “artificial intelligence” and “machine learning” frighten some people. Therefore, while the underlying principles of these new technologies are complicated, small firms may nevertheless benefit from them.

Owners of businesses may use AI to automate customer-facing and internal processes. That is to say, improve customer journeys, personnel management procedures, data synchronization across platforms, etc.

Many AI-as-a-service applications are also available as independent solutions or as part of a more prominent feature kit.

3. Bot Technology

Chatbots are part of a more extensive corporate use of artificial intelligence.

However, chatbots are computer programs that can converse with humans using messaging applications like Facebook and WhatsApp. They help firms assist, process purchases, and alert consumers of critical changes.

Convenience is another benefit of chatbots. Small company owners must use chatbots with more consumers making transactions through messaging applications. Also, thanks to user-friendly chatbot systems, coding skills aren’t required.

4. Analytics Tools

Data overload is a common problem for small company owners and managers.

That is to say, particularly in manufacturing, where IoT sensors and supply chain data signals may overwhelm owners and managers. Hiring a professional data scientist is rare, and outsourcing is pricey.

So, how can small firms use data to make better decisions?

Analytics programs derive meaningful, actionable conclusions from enormous swaths of data. Not simply reporting options that give you your total conversion rate and website traffic.

These services analyze massive volumes of data to give actionable insights into your customer experience, employee activities, and company ecosystem.

Whatever your goal, today’s most valued analytics software technology packages make it easier for non-technical people to succeed. Therefore, they use data-driven management practices.

5. Robotics

Employees of small businesses often spend hours each week on vital but straightforward chores. These may entail data input, appointment scheduling, and customer service.

Recent technological advancements have enabled small organizations to adopt automation solutions without in-house expertise.

These easy-to-use tools can help you develop a fully integrated tech stack that can perform routine chores without your or your workers’ involvement.

One such startup is Zapier, which has developed rapidly in recent years. Therefore, it’s a simple option for syncing applications and automating tasks when native software integrations aren’t available.

6. Remote Work Technology

The COVID-19 pandemic has accelerated an increasing tendency towards remote work.

However, companies that allow workers to work from home also have reported cheaper office expenditures, more productivity, and happier staff.

If practicable, consider allowing employees to work remotely for a few days a week. Furthermore, small enterprises should have a robust software architecture that allows workers to interact remotely.

Companies must consider how they will position themselves in the business technology job market to attract the most OK people as flexible working options become more popular.

7. Influencer Marketing

Online material is replacing more conventional media like television. Moreover, sponsored advertising has a declining return on investment, and ad blockers are gaining ground.

But emerging strategies, such as influencer marketing, are becoming successful in terms of reach and cost. Therefore, small enterprises should develop plans to seize these new possibilities as soon as possible.

Conclusion

Change is both challenging and exciting. This is especially true with technology.

Small firms that efficiently use modern technology may gain several benefits. These include more efficient procedures, better customer experiences, and happier staff.

Moreover, user-friendly and cost-effective applications enable small enterprises to apply innovations without specialized help. So now there’s no excuse!

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Will Grocery Stores Ban Cashiers? https://www.smallbiztechnology.com/archive/2022/03/grocery-stores-cashiers.html/ Fri, 18 Mar 2022 11:45:22 +0000 https://www.smallbiztechnology.com/?p=61580 Cashiers have possibly the most challenging job in the supermarket. They are a customer’s final (and most lasting) impression at any store. These cashiers factors determine the shopper’s experience. Despite being low-paid or even entry-level employees, cashiers collect most of a grocery store’s payments. So, why is there an increasing tendency to automate, self-checkout, and […]

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Cashiers have possibly the most challenging job in the supermarket. They are a customer’s final (and most lasting) impression at any store.

These cashiers factors determine the shopper’s experience. Despite being low-paid or even entry-level employees, cashiers collect most of a grocery store’s payments. So, why is there an increasing tendency to automate, self-checkout, and cashier-less technologies?

Until recently, cashiers were essential in retail. But upcoming federal rate hikes are causing small business owners to lose sleep.

Cashiers are the front-line employees, ringing up customers and counting every payment. A precise till is your savior. Miss it too frequently, and you lose your job. So you’re counting money and being mindful of delivering exact change.

Every hour, you herd hundreds of people, establishing eye contact, smiling, and initiating small chats. To help them discover their gluten-free cauliflower crust pizzas, diners on special diets had to search in the cooler, not the freezer.

Nothing new here.

When an item doesn’t scan properly, or a consumer believes the sale price was X instead of Y, you call your supervisor to help resolve the issue.

It’s essential to be diplomatic when the grocery section is out of a customer’s favorite item or when out of stock is over 20% of a customer’s favorite things and to thank them for their patronage. When clients complain about rising pricing, you respond politely and effectively.

Every shift, a bagger packs clients’ things into shopping bags and loads them onto carts. 15, 20 times each hour, you have to move from scanning products and counting change to bagging yourself.

When your business installed automated self-checkout kiosks, they assigned a few staff to monitor their usage. Most clients still preferred cashier checkouts.

Cashiers are essential in retail. So why do stores try so hard to get rid of cashiers?

Cashierless technology is coming to tech-enabled retailers. Big and small. Executives and cheerleaders contend that it reduces wait times, congested kiosks, and possible Covid-19 exposures. Customers may pick up their items and go out without interacting with anybody.

But, like other digital advancements like click and collect, the technology will impact store operations. Cashier-less technology not only eliminates cashiers but also needs rigorous retail discipline, de-skilling, and store supervision.

The planogram from corporate HQ dictates where each product goes. Someone must front products often to ensure proper inventory and scanning. Everything on the shelf and out the door is monitored and quantified in real-time. Changing the merchandising to fit seasons, location, or changing consumer preferences is not an option for a clerk. This new retail ecosystem monitors shops, items, employees, and consumers. Is the merchant a panopticon for convenience?

Cashiers, a service business in itself, are threatened by automation.

Cashiers accounted for 3.3 million jobs in 2018, ranking third among all occupations. Jobs in retail sales or cashier are widespread in 46 states.

The supermarket business employs about 865,000 cashiers or 30% of the total employment. Retail employees are often younger, female, and disproportionately Black, Latino/Hispanic, and immigrant. Most cashiers have no college degrees and are roughly twice as likely to be on Medicaid.

Unlike their European counterparts, who have more vital unions and better working conditions, most American cashiers must stand all day at the register.

In 2019, the mean hourly salary for cashiers was $12.00, while the median annual income for full-time cashiers was $22,100. They are underpaid and underestimated since their job is to gather and account for every retail transaction. They make up for the lack of hourly pay by enormous numbers. A busy business will have 10 to 30 cashiers working at any one time.

Getting rid of cashiers is about streamlining retail labor; businesses won’t relocate those roles.

Reduced costs directly enhance the bottom line. Grocery stores budget 12-15 percent of sales for labor, whereas mass merchants and discounters spend less. Cashier teams account for 20-25 percent of work in certain stores.

This technology’s partial implementation would appeal to retailers hoping to save 2-3% on expenses, even if it changed operations and the customer experience.

Is it possible? Online ordering, delivery, and click and collect were unthinkable only a decade ago.

Females and people of color make up the majority of cashiers.

This technology’s broad adoption would remove hundreds of thousands of jobs.

In non-inflationary periods, stores without cashiers may offer somewhat reduced costs for customers. So business owners may spend earnings in expansion and market share increase. Scale is essential in the retail industry with limited Robinson-Patman Act monitoring.

The difference will presumably return to institutional shareholders and executives as buybacks, dividends, and bonuses. Whether or not holdouts embrace the technology, the sector as a whole will be under pressure to reduce labor costs.

However, working in retail during the epidemic has forced many supermarket employees to rethink their careers.

Hundreds of thousands of people have changed employment or left the supermarket sector in the last year. With low pay, inadequate benefits, and unpredictable schedules, retail employees lead the so-called Great Resignation.”

Many stores have boosted pay and benefits to attract and keep employees. Still, these increases are often significantly below what most large metro regions consider livable.

To put it another way, this is what the minimum wage would be if it had kept up with productivity growth since the 1960s. Retailers have utilized personnel shortages to invest in greater automation. Consequently, de-skilling technology. It may indicate that these jobs are gone for good.

But presuming labor should be replaced by AI in the interest of convenience and narrowly defined consumer sovereignty is a fair dose of misanthropy. Are living pay, good benefits, and safe and pleasant working conditions antiquated and unattainable? The technology historian David F. Noble seems to foresee the authoritarian nature of automation.

Thank your cashier for their hard work next time you shop. Maybe call the store management and thank the cashiers…before they’re gone.

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SMBs Make Personal and Business Brands Work https://www.smallbiztechnology.com/archive/2022/03/smbs-make-business-brands-work.html/ Thu, 17 Mar 2022 10:50:47 +0000 https://www.smallbiztechnology.com/?p=61565 Here’s how small business owners can make personal and business brands work together, building a distinctive brand with a strong identity. Building catchy, distinctive business brands is critical for every company. Customers can better grasp who you are, what you do, and why you do it if you have a strong brand identity. However, many […]

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Here’s how small business owners can make personal and business brands work together, building a distinctive brand with a strong identity.

Building catchy, distinctive business brands is critical for every company. Customers can better grasp who you are, what you do, and why you do it if you have a strong brand identity.

However, many entrepreneurs conflate their company’s brand with their personal brand. While combining them may work for a select few, it isn’t the best method for most people. And it can affect worker numbers as well.

Separating your brand from your company enhances your business while also allowing for individual liberty and professional progress. This advice is from experts with experience as a creative brand strategists and coaches for small companies and startups.

If you have a public persona of any kind, experts strongly advocate developing a distinct business brand. Likewise, sharing insights into personal life via a “personal, professional” brand platform.

This is why.

You’ll be able to expand your horizons outside your business.

Many entrepreneurs write a book, become public speakers, or start a new business initiative. Your professional brand is an ideal venue for sharing and promoting this work while keeping the company running smoothly.

You may improve your company’s brand by doing one thing. Separating your professional interests from the core goal of your firm boosts the brand of your organization by making it more focused and deliberate.

You’ll improve your brand’s development potential because you want the company brand to exist on its own, without you, even if you feel like you are your business at first.

Therefore, if you have ambitions of building a team or even being purchased, you want the business brand to stand on its own without you.

However, your professional success should not be contingent on the success of your company.

You are more than a business.

Employers, customers, and partners all want to have a better sense of who you are on a deeper level.

  • What are the issues that you support?
  • Do you belong to other professional organizations?
  • What other creative pursuits or hobbies do you have that help you be who you are?

Convinced? Great. Here’s how to go about it.

Develop your professional identity.

Think of enlarging your professional brand as a Linkedin profile. It’s a professional internet persona that extends beyond your organization or corporation.

People sometimes mistake this with a personal brand. Nevertheless, it’s essential to differentiate them.

Some people have trouble deciding what to keep private and share with the world.

Ask yourself, “How much of myself do I need to be genuine without feeling like the rest of the world knows everything I’m up to?” (The “personal branding” approach to social media that many people take.)

One answer has been to create a “personal professional brand.”

Do you publish causes you believe in? Do you promote initiatives you’re involved in? Are snippets of your daily life on your website and social media?

For instance, images from a recent vacation or a snapshot of the family. This personal, professional brand would assist conveying a more extensive narrative of who I am if I were applying for any form of employment, collaboration, or client transaction.

Are there any exceptions to this rule?

Yes, of course! Having a single brand makes sense if your personal, professional brand is also your business brand — as many writers, lecturers, trainers, and thought leaders do.

Otherwise, keep them apart but point them in the same direction.

Here’s how it might go.

Create a professional personal website.

As a home for your own professional identity, one can suggest obtaining the domain name yourname.com (or something similar). You don’t want to manage a website like this in addition to your company’s website…do you?

Show up on social media, but just where you want people to see you.

As a small business owner (particularly one who reads this site), you’re probably aware of the value of social media.

You’re probably also worried about keeping track of your company and personal accounts on several platforms.

A little remark about LinkedIn while we’re on the subject of social networking.

Many individuals choose “Owner of Company” as their default title. Yet, adding a few more adjectives about who you are and what you excel at is essential.

If someone is looking for an expert or speaker and comes across your profile, they will better know who you are outside of your company.

Develop your thought leadership skills.

Find ways to offer your knowledge. Things like publishing articles or presenting on podcasts are a beautiful approach. It will boost your company’s and personal professional brand’s awareness.

You may and should mention your firm when these possibilities arise. However, you should also discuss your principles and what you stand for as a professional outside of your present position.

There was a recent interview on a podcast where people discussed their brand philosophy. It was said, yes, they do that every day at work.

But it’s also good advice to counsel other businesses or serve on advisory boards. Outside of your business, it’s a part of who you are.

Don’t be afraid to show off your personality.

What makes you a little bit eccentric? Is it simple for others to connect with you, both for companies and individuals?

So, while you build your unique professional brand, don’t be hesitant to show off such qualities!

Do you like ice skating? Do you have a massive Star Wars miniatures collection? Those enjoyable pastimes may not be able to take center stage in your company’s branding.

Still, they will provide a layer of appeal, curiosity, and connection to your professional brand. After all, they’re what distinguishes you from the competition — and that’s what branding is all about.

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Business Survey Identifies Pandemic-Hit Firms https://www.smallbiztechnology.com/archive/2022/03/pandemic-business-survey.html/ Wed, 16 Mar 2022 11:05:27 +0000 https://www.smallbiztechnology.com/?p=61538 Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, especially persons of color. The 12 Federal Reserve Banks’ Small Business Credit Survey 2022 Report on Employer Firms show what economists suspect. Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, notably those run […]

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Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, especially persons of color.

The 12 Federal Reserve Banks’ Small Business Credit Survey 2022 Report on Employer Firms show what economists suspect. Many small businesses have not returned to pre-pandemic levels, with the pandemic affecting smaller enterprises, notably those run by persons of color.

The Small Business Credit Survey (SBCS) gathers data on small business performance, financing requirements and options, and borrowing experiences.

Responses illuminate the dynamics of aggregate loan trends and special small business categories. Therefore, the study contains data from over 11,000 businesses in all 50 states and the District of Columbia using the latest technology.

The Fed Small Business Credit Survey

Emergency financial assistance programs were commonly utilized in 2020 and 2021, although use fell in the year before the study.

Notably, the pandemic-prone companies were less likely to get the required funding.

During COVID, the U.S. government offered small business pandemic aid, mostly through the Fed SBCS.

The SBCS uncovered…quite a lot.

The pandemic still has an impact, with 77% of enterprises reporting negative technology consequences.

In 2020, 87 percent of employer enterprises got pandemic-related financial support. 59 percent of enterprises reported being in good or bad financial positions.

A percentage was unchanged from 2020. The most financially distressed enterprises were those of color, smaller firms, and leisure and hospitality.

The biggest operational concerns for small businesses are finding competent employees and managing supplier technology chains. The proportion of applicants that received all of the typical financings requested declined from 51% in 2019 to 36% in 2020 and 30% in 2021. However, Hispanics got 19% of what was requested, while non-Hispanic Whites received 34%.

In 2019, non-Hispanic Blacks (26%) earned the least desired, followed by Hispanics (32%), non-Hispanic Asians (34%), and non-Hispanic whites (34%).

Revenue and employment have recovered since 2020, but performance remains below pre-pandemic levels.

Eighty-five percent of employers faced financial issues, up to four points from 2020 and roughly 20 points from 2019. Therefore, revenue fell for 48% of businesses, while it rose 38%. 63 percent of enterprises have fewer revenues than pre-pandemic, and 43 percent have decreased employment.

The pandemic significantly impacted half of leisure and hospitality companies, but just 26% of industrial enterprises.

Revenue and employment growth expectations have increased since 2020 but remain below pre-pandemic levels. Recruiting and keeping talented employees were cited as top operational concerns by 60% of organizations.

However, 78% of businesses reported too few candidates made hiring difficult. Employer revenue and employment patterns show some businesses recovered from the pandemic’s early impacts. Still more firms report sustained revenue and employment decreases.

Businesses extensively utilized assistance in 2021, but they also did earlier in the epidemic.

Approximately 48% of enterprises applied for the Economic Injury Disaster Loan Program and 47% for the Paycheck Protection Program (PPP).

Firms applied for PPP in 2020 and 2021, with 36% using the PPP in 2020 and 6% in 2021. In 2021, 90% of employer businesses that sought PPP financing obtained funding.

Approval rates for PPP applications fell in 2021. Small firms obtaining the total amount requested in PPP financing declined from 76% in 2020 to 67% in 2021.

Access to credit proved problematic.

Traditional finance applications were down in 2021. Those who did apply were less likely to get the money they wanted.

Firms seeking conventional finance declined from 43% in 2019 to 37% in 2020 and 36% in 2021. As a result, the reports show the percentage of low-credit-risk enterprises a decline in funding all requests. Moreover, from 45 percent in 2020 to 38 percent in 2021.

Firms sought funding to cover operational costs rather than grow. Small-bank applicants were the most satisfied. Minority-owned businesses, small businesses, and leisure and hospitality businesses were the least likely to get complete funding requests.

Small banks were preferred by 76% of enterprises, while big banks are now the bank of choice by 62%. Online-lender applicants cited exorbitant interest rates and unfavorable repayment conditions.

The January 2022 Biz2Credit Small Business Lending Index found similar results. Therefore, in January, central banks ($10+ assets) granted 14.5 percent of small company loan requests, while small banks report authorization of 20.3 percent. In January, non-bank lenders granted around 25.1 percent of financing requests, while credit unions authorized 20.7 percent.

Before the pandemic, central banks accepted 28.3% of loan applications. Whereas small banks authorized more than half (50.4%) of small company financing requests. According to the Biz2Credit Index, institutional lenders accepted almost two-thirds of requests (66.4%). Alternative lenders authorized 56.1%, and credit unions approved 39.6%.

Supply chain challenges multiplied.

Every small business needs to be aware of supply chain gaps today. These often start with big companies.

The upshot is those small companies have difficulty getting funding. For example, those in hard-hit sectors like restaurants, and those owned by people of color.

Forgiving loans is a thing of the past. Yet, the private sector and government agencies must be more eager to lend to small company owners. This includes agencies like the SBA which produce the majority of employment in the U.S.

Meanwhile, at the Minority Business Development Agency…

The Brookings Institute recommends expanding the Commerce Department’s Minority Business Development Agency (MBDA), consequently linking minority-owned firms with finance, contracts, and markets.

However, the new Infrastructure Investment and Jobs Act gives the MBDA tools to assist minority firms and entrepreneurs.

Allowing minority-owned companies to get finance will help them survive. Likewise, initiatives like the Restaurant Revitalization Fund helped eateries survive during the epidemic.

While the government can only do so much, fostering an environment that encourages small company survival is critical. Small business agencies like the SBA help smaller businesses grow.

Therefore, small companies generate employment and a feeling of community. Helping new and expanding companies strengthens America.

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Plan Supply Chain Disruption: How SMBs Win. https://www.smallbiztechnology.com/archive/2022/03/supply-chain-disruption.html/ Tue, 15 Mar 2022 10:25:56 +0000 https://www.smallbiztechnology.com/?p=61522 The interruption of the supply chain is a constant feature of the morning news. There are signals on the horizon it will worsen, not improve. The interruption of the supply chain is a constant feature of the morning news. Even more troubling is the fact that there are signals on the horizon that the issues […]

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The interruption of the supply chain is a constant feature of the morning news. There are signals on the horizon it will worsen, not improve.

The interruption of the supply chain is a constant feature of the morning news. Even more troubling is the fact that there are signals on the horizon that the issues will worsen rather than improve. Unfortunately, current trends imply that the supply chain may not recover to normal levels until 2023 due to the perfect storm of headwinds that created the disarray.

Disruptive periods frequently bring the most pleasing possibilities, and this is no exception.

On the other hand, many firms find it challenging to prepare in the face of so much uncertainty. Pricing has been one strategy for dealing with supply chain issues, but given the long-term nature of what lies ahead, now is one of the most critical times to prepare. Here are six steps to help you get started.

1. Make provisions for disruption.

Too many organizations are immobilized by disruption, waiting for additional data before making a better-informed choice.

There’s no denying that any planning or budgeting process should be comprehensive. Moreover, putting a plan into action is frequently much more helpful than leaving it on a desk waiting for that next piece of information.

So, what if this paradigm was inverted, and disruption became a significant component of the strategy?

This might take the shape of a proportion of income in doubt. Similarly, higher expenditures in specific sectors or a decision to postpone certain investments until you obtain further clarification.

2. Begin with a risk assessment.

What parts of the company might have the hardest if supply chain challenges persist or worsen? How vulnerable is the company’s financial performance to these changes? This may enable particular priority topics and highlight as requiring more investigation.

What are the hazards based on the best-known knowledge today? It might indicate that income has reached a limit, with little or no growth from the previous year, or expenses would rise another 10% in specific sectors.

Based on the specific characteristics in the company, are these high, medium, or low risks? Because context is so important, this will help limit the variables.

3. Make several plans.

Many businesses may already have their budgets in place for the following year. Some are still waiting for things to come together.

In any case, consider employing many alternative versions in your decision-making.

This does not imply that the yearly budget changes month to month, but adopting a high, medium, and low version for management to analyze the future makes a lot of sense today more than ever. If the low version, which includes, for example, a decrease in income and an increase in expenditures, it is acceptable.

Then your business may weather the possible effect of supply chain interruption without causing too much harm.

However, if the low version indicates that the firm is in significant danger, it may be time to be more cautious with business choices, hold off on new projects, or keep a close eye on expenses. You might lose this viewpoint if you don’t look at the photo from various angles.

4. Reforecast.

Plan papers, including budget models, are alive and well. They exist to act as a compass and a tool for making decisions.

As new information becomes available, make adjustments to the strategy and reassess the situation. Aim to do this at least once a quarter, although significant events may need an ad hoc re-evaluation.

For example, a critical supplier may have suddenly informed you of a 60-day supply delay. What exactly does it imply? Perhaps a price rise appeared out of nowhere. Maybe you’ll be able to store goods for later in the year.

These factors may have a significant influence. Keep abreast of all pertinent technology.

5. Make use of the supply chain strategy.

Budgets and plans are generally disliked and feared. They have the potential to become one of a company’s most powerful tools.

After viewing the image on paper, management might opt to take the next step. Play the “What If” game to see how vital choices or circumstances affect the outcome.

Management is better prepared to respond if the worst-case scenario occurs by considering many situations ahead of time.

It’s similar to a hurricane map, where the purpose isn’t to pinpoint the precise location but to provide a range so that people may plan appropriately. You may also utilize the strategy to determine that cone of hazard or safety for the firm in its many iterations.

6. Recognize deviations from the plan.

Assumptions are part of every design. It’s critical to understand why deviations happened.

Perhaps my assumption was incorrect. Should we have recognized we wouldn’t be able to sell all of our inventory?

Maybe it was a case of poor execution. Did expenses rise due to bad purchasing decisions, or did income fall due to problems with the sales team?

Or it may have been an entirely new variable, such as a new market provider.

The “why” keeps the company moving ahead in the long run. Use the strategy to your advantage, ask the critical questions, and stay the course or pivot as required.

Even in a very unpredictable world, planning brings assurance.

What influence will supply chain noise have on your business? Make preparations for them. The correct planning process may be the compass that leads the company through stormy seas. With the focus of intentionality, a perspective from different viewpoints, and timely reassessments.

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Data Protection: A GDPR Update https://www.smallbiztechnology.com/archive/2022/03/data-protection.html/ Mon, 14 Mar 2022 11:50:37 +0000 https://www.smallbiztechnology.com/?p=61505 A four-year analysis of the General Data Protection Regulation (GDPR) adopted by the European Union reveals that following it was…stupid. That is to say, the right data choice by the U.S. Congress not to follow the European method of data protection brought enhanced data safety. How did we arrive at this point? Protection Fails in […]

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A four-year analysis of the General Data Protection Regulation (GDPR) adopted by the European Union reveals that following it was…stupid.

That is to say, the right data choice by the U.S. Congress not to follow the European method of data protection brought enhanced data safety. How did we arrive at this point?

Protection Fails in Europe

Europeans do not report that the restrictions have increased their internet confidence. In reality, most poll respondents in the United Kingdom and Germany believe the GDPR will have a neutral, if not hostile, effect.

According to a new Canadian report, the GDPR imposes a massive regulatory burden on regulators and businesses. The GDPR apparently harms small and medium enterprises (SMEs) and increases consumer complexity. Similarly, it includes frustration with endless pop-ups and “consent fatigue,” reduces innovation, and obstructs cross-border commerce.

The lack of EU-based digital businesses development might be a significant indictment of the GDPR. Today, Europe accounts for just 3% of global internet value, and it is on the verge of being surpassed by Africa. Meanwhile, Google (Alphabet), Facebook (Meta), Amazon, and TikTok, a Chinese app, have expanded their market share and profitability in Europe.

The California Consumer Privacy Act (CCPA) has GDPR-style standards, and its high compliance cost is a small company killer.

Fortunately, a realistic solution protects consumers without putting undue strain on businesses and regulatory agencies. The Uniform Law Commission (ULC), a non-profit organization comprised of 350 commissioners selected by the different U.S. states, prepares model legislation to offer consistency and clarity to contradictory state and federal laws.

During the pandemic, hundreds of data protection stakeholders, including ULC commissioners, worked to establish a model code known as the Uniform Personal Data Protection Act (UPDPA).

Protection of Customer Data Needs a Wake-Up Call

The Act establishes fair information practices (FIPPs) for collecting and using personal data. It also specifies compatible, incompatible, and forbidden data use. The Act protects and ensures that consumers have a reasonable cost to regulators and businesses.

The risk-based approach, which balances the interests of consumers and companies while allowing for flexibility and innovation that may benefit consumers, is critical to the UPDPA’s effectiveness. Its emphasis on entities that “keep” data as part of a system of records about individual data subjects for retrieval for customized communication or decisional treatment is a fundamental limiting concept.

For example, there are fewer data breaches before small business audits than after. Another benefit of the UPDPA is that it creates a safe harbor for low-risk suitable activities that do not need permission. These behaviors are in the person’s best interests and are within their reasonable expectations.

For instance, two examples are leveraging location data for a community’s COVID risk assessment and targeted advertising while accessing free content and services. Small businesses are exempt from the UPDPA for practical reasons. The Ukraine offers a grim example. No one wants to repeat these mistakes.

A Requirement for Consent

A requirement is consent for practices that pose a risk. Technology for small businesses always carries risks.

When sensitive personal data is breached — such as race, religious belief, gender, sexual orientation, citizenship, immigration status — it’s legally actionable. Even more so for financial account numbers, Social Security numbers, government-issued identification numbers, and real-time geolocations. Criminal records, medical diagnoses, or information about children under the age of 13 is also a growing risk.

Prohibited behaviors include shame, ridicule, intimidation, harassment, or identity theft that is carried out without appropriate security. These might result in financial, bodily, or reputational damage. Selling personal data for marketing purposes is an incompatible activity as well.

People also have the right to a copy of personal data and the ability to rectify and change it under the UPDPA.

Data controllers must follow a clear and easily accessible data privacy policy that discloses the types of personal information kept, notification of practices, procedures for responding to data subjects’ rights, applicable state and federal laws, and any voluntary consensus standards (VCS) they use.

VCS is a collection of user-developed, bottom-up tailored rules for specific applications, services, and contexts. Therefore, the office will notify the appropriate attorney general if they encourage innovation and standardization for the sake of online data protection.

Oklahoma, Nebraska, and the District of Columbia have already enacted the UPDPA. The Act allows states to include enforcement measures from an implementing state’s existing consumer protection law.

However, state attorneys general may issue regulations to execute the Act. They are expected to work together to promote consistency in enforcement. Private action delays the adoption of federal internet data protection laws. The UPDPA leaves that up to each state.

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Technology Changes Retail Frontline Experience https://www.smallbiztechnology.com/archive/2022/03/technology-changes-retail.html/ Fri, 11 Mar 2022 10:20:14 +0000 https://www.smallbiztechnology.com/?p=61487 The cash register, formerly the most sophisticated technology in retail establishments, is nothing more than a calculator and cash drawer. The cash register was formerly the most sophisticated technology in most retail establishments, yet it was nothing more than a calculator with a cash drawer. It’s a new day! The consumer experience has been altered […]

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The cash register, formerly the most sophisticated technology in retail establishments, is nothing more than a calculator and cash drawer.

The cash register was formerly the most sophisticated technology in most retail establishments, yet it was nothing more than a calculator with a cash drawer. It’s a new day! The consumer experience has been altered by mobile shopping applications, self-service kiosks, and more. The employment experience is often relatively low-tech. Therefore, as long as consumers desire to buy in shops, we’ll need real people to welcome, assist, and ring up their purchases.

Fewer retailers are using new technology in frontline personnel processes. With smart workplace technology integration, you can enable your sales associates to work more intelligently, efficiently, and effectively to support your brand and clients. However, you’ll need all the edge you can get, now that the USPS is promising even slower, messier delivery.

Modern technology is changing the rules for frontline staff in three ways.

1. Keeping technology in order.

If your workers can’t keep up with everyday activities like stocking stores and scrubbing restrooms, customers will suffer.

Many businesses now use task-management applications with reminders and even gamification to help staff remain on track. Instead of confusing lists pinned to break room bulletin boards, managers may utilize analytics to predict worker needs and online calendars to openly handle shift assignments.

But employers should be cautious. Salespeople aren’t interchangeable cogs, and you can’t expect them to be delighted if a computer rearranges their schedule or alters their shifts at the last minute.

Therefore, they utilize technology to listen to their employees and create fair timetables, enabling people to voice their preferences and preserve a feeling of autonomy.

2. Promoting new forms of connectivity.

ABC stands for “always be connected” for today’s sales teams.

Great teams join together and share their ideas, know-how, and insights to become more than the sum of their parts. Connectivity allows employees to learn from one another, fix errors, and push each other to new heights.

Of course, technology makes this possible. You can’t genuinely cooperate if your only chances to connect are all-hands meetings or daily breaks.

Instead, we have news feeds, instant messaging, push alerts, and social media. It enables managers to listen and learn from their staff. It enables us to collaborate in real-time, turning sales teams into a cohesive unit focused on success.

3. AI augmentation.

While AI may not seem like a natural match for retail personnel, there are several ways that AI may help frontline staff.

So, instead of traversing the aisles with a clipboard and stitching your notes together later in Excel, machine vision can manage inventory. Consequently, improve displays based on photographs collected in seconds by smartphone and automatically stitched together.

As a result of their performance and the experiences of others in the business, machine learning can intelligently curate the optimal learning experience for every employee. Consequently, AI systems can pool data from numerous shops.

Moreover, AI can quickly identify abnormalities like underperforming SKUs, price problems, inventory difficulties, and offering fixes.

Integrating AI capabilities into sales staff operations allows them to do extraordinary things.

Retail associates are technology educators.

Assisting retail associates with technology may improve their experience by increasing efficiency, decreasing active labor, and allowing them to think creatively and interact.

However, the goal is to integrate these technologies into a sales associate’s daily routine. Beginning with checking their online schedule to traversing the shop floor to check inventory.

Therefore, discuss a fresh idea or finish their shift by reading a learning resource to improve their skills. Right present, every retailer has labor concerns.

Recruiting and retaining brilliant workers will be simpler for merchants who consider their frontline personnel genuine knowledge workers. That is to say, provide them with intelligent mobile tools.

Giving retail employees digital superpowers and eliminating tedious work and hassles would help them learn quicker. Additionally, they stay happier, more engaged, and more likely to stick around.

After all, you rely on them to represent your brand, promote your goods, and build consumer connections. Therefore, this profession demands intellect, charm, efficiency, and competence. Employees, consumers, and the company benefit from incorporating cutting-edge technology into retail workers’ workflows.

In the end…

Keep checking your technology pulse. Don’t allow your business to get behind the 8 ball.

Make sure your small business knows how to keep up with the fintech crowd. Consumers will pay more for exceptional service, so just make sure you’re the first provider that comes to mind!

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Supply Chain Worker Shortage: SMB War Stories https://www.smallbiztechnology.com/archive/2022/03/worker-shortage-supply-chain.html/ Thu, 10 Mar 2022 12:35:51 +0000 https://www.smallbiztechnology.com/?p=61475 Everyone has a notion about why manufacturing and supply chain organizations can’t find personnel. Worker shortages are everywhere. Lack of child care, desire for a remote position, and fear of COVID are valid concerns for just about any worker. Therefore, these issues need to be addressed. The rumors distract Mike Kinder, CEO of Veryable, a […]

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Everyone has a notion about why manufacturing and supply chain organizations can’t find personnel. Worker shortages are everywhere.

Lack of child care, desire for a remote position, and fear of COVID are valid concerns for just about any worker. Therefore, these issues need to be addressed.

The rumors distract Mike Kinder, CEO of Veryable, a digital platform for finding on-demand labor for manufacturing and logistics.

“We believe we are getting sidetracked by headlines rather than what is real,” he remarked. Kinder calls it a full-frontal attack on small enterprises, and most manufacturers are small businesses. It’s almost like being twisted into a Zen position.

However, it’s hard to argue with that. Initial lockdowns deemed certain firms critical and forced the remainder to shut, favoring big enterprises.

Then came government assistance packages that increased labor costs, affecting small enterprises that can’t easily sustain significant increases in labor costs. And when they ran out, inflation soared, pushing up labor prices.

That could be difficult for smaller enterprises.

Workers can’t have business as usual.

Kinder’s claims are not unique. Carol Roth is the author of The War on Small Business: How Government Used the Pandemic to Crush America’s Backbone.

There has always been an unfair advantage. Fees, taxes, and restrictions disproportionately affect small firms, particularly extremely small enterprises. This was increased by COVID decisions.

Therefore, these establishments also provide nail care and grooming services for your pet. But your neighborhood beauty parlor was closed so you couldn’t do the same.

And such judgments were not data-driven. As a consequence, many small enterprises have been permanently shuttered. Workers gone. After that, it’ll probably be a few million. Now we have chronic shortages of almost everything as a result of it.

Kinder says that the supply chain fractures if something attacks one segment as non-essential. However, their game is one of compliance. Crossing your neighborhood or state might cost you your job or your organization. It was a dogfight.

But now that most government employee pandemic aid has ended and there is a lifting of lockdowns in affected regions, the issue is solved? No way.

Worker mega-trends play a role.

We built our firm on a lot of mega-trends, said Kinder. However, the skills gap, delivery deadlines, and technology are a few.

The previous two years have been a temporary amplification of difficulties building for some time. Baby Boomers, for example, assume you had to leave work due to the epidemic. If you were a worker nearing retirement, stay out. Your leaving was inevitable, but this expedited it.

“A primary concern,” says Roth. Government and Federal Reserve choices have damaged the free market.

We did the reverse. Three million Baby Boomers retired early due to financial security. And immigration choices imply fewer legal immigrants in our workforce now than in 2020.

How can manufacturers avoid negative trends? Technology can help. Therefore, work to understand IIoT, 3D printing, and Industry 4.0, Kinder said. Remember to innovate in mature markets like manufacturing and supply chain. “What do we need to look like in five years?” Most can’t, but you need to know for today’s choices. And for today’s workers.

Roth emphasized tech. Companies should examine how technology replaces humans, she says. However, they must dispel their anxieties.

For example, people fear autonomous vehicles, yet they may be beneficial if we lack drivers. Automation in the manufacturing and supply chain frequently replaces challenging, risky, and unpleasant employment while generating higher-tech opportunities around new technology.

Therefore, it’s critical business leaders utilize such facts to dispel Roth’s worries of employment worker losses.

Adjust for the human element.

But she emphasized not ignoring the human element.

Therefore, the number one thing employers can do to address the workforce mismatch is make hiring simpler. Because it’s challenging to recruit, just six million of the country’s 31 million small enterprises have staff.

Look for ignored areas. Second-chancers are one group – several non-profits try to encourage the employment and education of former inmates.

Think about how you can change immigration policy. However, talk to your workers about how you can help them in the production and supply chain.

Workers have great ideas, but corporations don’t always listen. Consequently, they can help you recruit and retain staff.

Of course, Veryable can assist. Surprisingly, they fared well throughout the epidemic. Gigafund led a $31.9 million Series A financing last summer. In the next several years, they want to expand to the rest of the nation, with 20 outlets. 40 percent of working-age people are unemployed, Kinder remarked.

We want to tap into that resource to support our supply chain firms. Workers will thank you later.

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How to Use Tech to Grow Your Small Business https://www.smallbiztechnology.com/archive/2022/03/tech-grow-your-small-business.html/ Wed, 09 Mar 2022 13:25:07 +0000 https://www.smallbiztechnology.com/?p=61459 Congratulations if your one-person small business makes a million dollars a year — that’s a great tech-driven success worth celebrating. Ascending to that tech level is no simple task, especially considering the supply chain headaches companies both big and small now face. On a regular basis, and with no sure solution in sight. It’s enough to […]

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Congratulations if your one-person small business makes a million dollars a year — that’s a great tech-driven success worth celebrating.

Ascending to that tech level is no simple task, especially considering the supply chain headaches companies both big and small now face. On a regular basis, and with no sure solution in sight. It’s enough to make an entrepreneur swallow a pogostick.

It demands that you be a perfectionist who manages every aspect of your company to ensure it runs smoothly. That amount of control — and fussing over every aspect of your company — allowed you to achieve what many entrepreneurs never do…making $1 million per year.

What’s the next step?

However, those same attributes might help you grow your company to $30 million or more in yearly sales.

Some have purchased and sold over 100 companies in the last 20 years while working for private equity firms. Some have worked with hundreds of entrepreneurs during that period, allowing them to see their strengths and weaknesses.

Experts do observe time and time again that the same attributes that took these businesses to $1 million may keep them from going greater. A “false glass ceiling” prevents many entrepreneurs from scaling their company from $1 million to $30 million to $100 million and beyond.

Is tech trouble a stumbling block?

But, as an entrepreneur, you can learn how to burst past that barrier and other tech troubles. With self-reflection and deliberate action, you can do it with confidence.

Reflect honestly about yourself.

Now is the moment to question yourself whether you want to expand your company. There’s nothing wrong with determining you’re satisfied where you are or even handing over the keys to someone else and leaving.

However, if you want to develop your company, you must recognize that you will need to make some major adjustments.

Time to expand the one-man band?

Until now, you may have been the first-chair performer in every department of your orchestra. In other words, everyone in your company is training with you and follows your lead. You’re in everything, and everyone follows your lead.

To advance, you must cease being the first chair in every section and instead become the conductor. If you don’t, you’ll run out of bandwidth trying to keep up with everything.

Learn to let go. Trust your employees.

Yes, train and coach them, but enable them to handle their own work without your micromanagement. Speak to your peers.

It’s not simple to let go, especially if you’re afraid of new tech.

It’s not simple to let go. Joining a peer network group may help.

Peer networks are a great way to connect with other entrepreneurs who have encountered similar issues. Joining a peer network allows you to discuss issues with other company executives. You may also learn how to adopt improvements that will help you grow your company.

Peer networks are beneficial, but you must be in the correct group for you. People don’t always say what you want to hear.

Worse, you can be among a group of people who can’t assist you because they lack expertise or experience. In short, if you constantly find yourself helping others but not receiving aid in return, you’re in the wrong location and should consider moving on.

Consider a tech coach.

While peer groups may be helpful, sometimes working with a coach who has experience expanding companies to your desired level is preferable.

It’s all about the tech. When you take on a mentor, you have someone who can adjust their techniques and coaching to your individual requirements.

The correct individual may assist you see that your existing success isn’t gone; it simply needs retooling. They may also assist you codify methods and finally overcome your unique restricting issues.

In other words, they can help you go from first chair to conductor while avoiding possible problems.

Executive CEO coaches come in many forms.

They may have a Ph.D. and approach their job academically, or they may not have a sheepskin and have founded and run numerous businesses.

If you choose to work with a coach, it’s critical that you connect with them. It’s the “click.”

The best tech interactions are when it seems appropriate. Don’t be scared to interview many possible coaches before settling on one.

Change gears.

Increasing a company’s yearly income to a million dollars is an impressive tech feat. No doubt about it.

But if you want to progress, you have to accept that the exact things that made you successful might also hinder your progress.

You can take your company to the next level by being honest with yourself and seeking support. Especially from your tech experts.

You may become the unicorn entrepreneur who can take a small business to $100 million (or more).

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Fintech: SMBs Are Getting On Board With Digital Payments https://www.smallbiztechnology.com/archive/2022/03/fintech-digital-payments.html/ Tue, 08 Mar 2022 13:55:11 +0000 https://www.smallbiztechnology.com/?p=61446 Experts can teach us how to move toward digital payments and how smaller companies use new fintech trends to smooth out payment operations. Whether you own a marketing agency, a construction company, or a legal office, paying the bills and keeping track of the books is challenging work for any organization. When things go wrong, […]

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Experts can teach us how to move toward digital payments and how smaller companies use new fintech trends to smooth out payment operations.

Whether you own a marketing agency, a construction company, or a legal office, paying the bills and keeping track of the books is challenging work for any organization. When things go wrong, traditional finance and accounting methods have traditionally produced stress for everyone concerned, as well as financial ramifications. However, there has been an inflow of new digital payment solutions meant to assist small firms in developing effective procedures. Such procedures as receiving, collecting, and managing B2B payments help them stay competitive.

Experts teach us how to move toward digitizing payments and how small companies may use new fintech trends to improve their operations since working in the payments industry. And you’ll need a good accountant.

Pain Points in the AR/AP Process

Paper checks still accounted for 42% of all B2B transactions in 2019.

However, there are several drawbacks to this payment method, including high processing charges, payment delays, fraud risk, and even payment problems.

Despite the drawbacks of using analog checks and a laborious AP/AR procedure, many small companies have been hesitant to explore other payment options.

However, Covid-19 and subsequent payment-related advances have expedited the pace of digital transformation. Advances allow for several years of mainstream use of digital technology.

When they switched to a virtual workforce, employees needed to adapt their payment procedures swiftly. Employees couldn’t wait for accounting to cut a paper check. Approximately 82 percent of SMBs stated they were modifying how they processed and received B2B payments due to the epidemic.

SMB User Experiences Improved Across The Board

When digital finance solutions and ERP software first became popular over a decade ago, it was with enterprise-sized businesses in mind.

Because big corporations had the means to adopt, administer, and pay for the platform, the sheer difficulty of handling the corporate finances of massive enterprises would drive the industry.

On the other hand, small and middle-market firms lack the resources to support the technical installation. Similarly, the administration of these solutions.

Still, they do not have the exact requirements of major corporations. Fintech of today is the answer.

Well-known solutions of fintech have leaped on the potential to innovate as players struggle to scale down their platforms for smaller sectors. Consumer expectations have shifted beyond the applications they use in their personal lives. Consumers are now expecting the same from the tools they use in their professional life.

Fintechs are creating platforms that aren’t reliant on having dedicated team members to set up and personalize the software.

Card providers aim to dominate the end-to-end process of spending and cost management. SMBs may choose from various technologies to fit their specific financial requirements, including quick onboarding for their finance personnel. The tools are easy to use and accessible, with peer-to-peer distribution and a straightforward approval structure.

The Rise of AP Digitization

There has been an increase in Accounts Payables solutions attempting to address several of these issues. Streamlined workflow, cost reductions are among the first advantages. Enhanced cash forecasting, speedier settlement, and improved customer-supplier relationships are a few more advantages.

However, many businesses invest in AP automation solutions to help with invoicing processing.

New automation technologies are features to automatically code bills and identify data. The abilities grow to automate approval procedures, and even warn things like duplicate invoices and other abnormalities. Roughly 58.7% of firms report they’ve observed fewer invoice processing mistakes after using AP automation technologies.

Cards That You May Use Virtually

Many companies have also embraced a virtual card model. The model allows workers to make purchases and process payments using a single card number.

Of course, it has a spending limit, ensuring more security and transparency.

Virtual cards provide companies with robust controls and real-time data to help them monitor and manage their expenditure. Virtual cards’ digital nature enables organizations to improve their accounts payable operations.

Therefore, the digital nature will address various payment and expenditure management difficulties.

Trends in Digital Payments in the Future

Many of the innovations that Covid-19 expedited are here to stay. That is to say, the digital payments sector is continuously developing as the globe opens up again.

According to PwC, the move toward digital payments and a cashless society will continue: from 2020 to 2025. Cashless payments will rise by more than 80%. However, experts also identified digital wallets as one of the main trends driving the change. Equipped with the usage of digital wallet-based transactions, experts want to see an increase of 7% this year.

Traditional payment providers will engage with fintech and technology providers to develop and fulfill consumer and company demands. Respondents who provide this information were 86% of the financial sector.

Adapting to a Changing Market

Today’s entrepreneurs and investors are more eager than ever to upgrade the financial services sector.

In 2021, 82% of Americans utilized some digital payment. Therefore, these same consumers are pushing harder than ever for their commercial applications and service providers to give comparable consumer-like experiences in their regular business interactions.

Banks are rushing to compete, focusing more on innovation initiatives to satisfy the demands of clients. Numerous fintechs provide innovative expense management and bill payment products, as well as “neo banks” venturing into the commercial sector to service the needs of small companies.

Small companies who want to improve payment and cost procedures should speak to their bank and credit card partners about new digital payment alternatives. Companies will be spoiled for choice when implementing digital payment solutions.

That is to say, big changes are afoot with fintech upsetting the industry and banks establishing competing options. As a result, businesses will benefit from improved cash flow management and simplified operations. It all boils down to how loud the chorus sings above the band.

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Opportunity For Fraudsters Digital Dependency https://www.smallbiztechnology.com/archive/2022/03/fraudsters-digital-dependency.html/ Mon, 07 Mar 2022 13:40:06 +0000 https://www.smallbiztechnology.com/?p=61430 For fraudsters, the future of fraud looks bright, but for those of us who rely on technology, it’s a never-ending struggle to keep watchful. Every few years, the speed of the digital revolution accelerates. We are now in one of these eras. For fraudsters, the future of fraud looks bright, but for those of us […]

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For fraudsters, the future of fraud looks bright, but for those of us who rely on technology, it’s a never-ending struggle to keep watchful.

Every few years, the speed of the digital revolution accelerates. We are now in one of these eras. For fraudsters, the future of fraud looks bright, but for those of us who rely on technology, it’s a never-ending struggle to protect assets.

A genuine present meets a very futuristic future in Experian’s Annual Fraud Forecast for 2022. Like the now-iconic and authentic Tinder Swindler, cybercriminals build each new scam on a new habit. Fraud is always an antidote to action.

NFT? Metaverse? Exercise caution.

In his now-viral YouTube video Line Goes Up, Dan Olsen characterizes the present hoopla surrounding NFTs as a poverty trap.

The creation of the rich and winners puts newbies at risk. Dan says cryptocurrency is a larger fool scheme, where users must encourage others to participate in recouping their investment. This inevitably causes price increases in the small business technology sector.

According to Juniper Research, merchant losses due to online payment fraud would total $206 billion between 2021 and 2025. That’s why organizations need to invest in fraud protection systems to avoid future frauds and losses. Businesses and consumers must be mindful of fraudsters’ ingenuity and agility in our digital-first era, said Kathleen Peters, North American chief innovation officer at Experian Decision Analytics. They use data and sophisticated analytics to assist companies in detecting fraud and safeguarding customers. The way we pay for goods has changed, and it hasn’t only gone more online.

The way we pay increases our vulnerability to fraudsters.

Paying for internet purchases in installments rather than buying everything at once is becoming more popular. These companies didn’t invent the notion. They use credit and installments only for significant transactions.

As a result of making smaller transactions more appealing, in 2021, 45 million BNPL customers will spend over $20.8 billion. Since 2018, the industry has grown above 300 percent annually.

Then there’s Bitcoin. Record investment and hype naturally lead to record frauds.

From October 2020 to March 2021, the FTC recorded over $80 million in Bitcoin fraud losses. Suddenly, a $4.5 billion crypto laundering plan operated by a husband and wife team with a rapper alter ego dubbed Razzlekhan surfaced. Netflix has everything it needs for its next real crime documentary.

Confusion provides an opportunity for malfeasance.

Because cryptocurrency is so new, people will use it to extract, store and hide stolen assets. The size of the business doesn’t matter.

Cryptocurrency is very confusing, says Tina Mulqueen, creator of The Block Talk and Admonsters’ Top Women in Media for 2021.

Fraudsters will exploit any uncertainty. We witnessed that with ICOs and now with NFTs. There are good projects, but investors need to educate themselves about the market. It shouldn’t deter people from using cryptocurrencies, investing in them, or even investing in blockchain.

But it takes practice. The initial measures are to utilize several levels of verification and a hard wallet or “cold storage.”

Decentralization is an intriguing notion since using blockchain — hundreds of online ledgers to verify anything — makes it more verifiable. But customers dislike being misunderstood. It’s the same reason most parents don’t want their kids on TikTok.

Blockchain and crypto will expand. We recently had the first “Crypto Super Bowl” in terms of advertising. BMCS established the first Sumcoin Index Fund last week, effectively one coin that follows the Top 100 cryptocurrencies based on market capitalization.

The metaverse will expand opportunities for fraud.

Then there’s the metaverse, which is currently only partly known.

The idea of effortlessly engaging in a virtual environment isn’t new. They already sell marketers on new income streams from virtual shopping experiences and digital products.

If our workplaces become part of the metaverse rather than simply a Zoom screen, we need to make sure our meta identities mirror what we want to show to the world, our coworkers, or anybody else.

We’re already living in a metaverse of sorts.

For example, this happens if your child plays NBA2k. They play, earn virtual cash, and spend on character costumes, traits, and haircuts. As characters in an evolving online realm, they compete against other online rivals. It’s a pretty basic metaverse.

But it also makes you more aware of the deception.

In the new Horizon Worlds app, parents are already worried. We can already observe concerns with identity fraud in the metaverse. The uncontrolled market for purchasing and selling NFTs will witness significant scam efforts.

It’s impossible to build long-term wealth in crypto and the metaverse. This argument is from Alan Smithson, co-founder of MetaVRse and co-creator of the metaverse’s first mall, set to debut in 2022. Smithson also developed the Metaverse Manifesto, which describes future XR ethics.

Building the future of human connection, cooperation, culture, and commerce requires more responsibility.

The now requires alertness.

Even if the attention shifts to new digital behaviors, ransomware is still a significant problem.

The FBI’s Internet Crime Complaint Center estimates a theft of $133 million between January 1, 2021, and July 31, 2021. The Financial Crimes Enforcement Network (FCEN) reported $590 million in ransomware activity in the first half of 2021, compared to $416 million in 2020. Remember The Tinder Swindler, the cautionary story (no spoilers).

People could create intimate reliable connections without meeting in person since more people used dating apps and social media to find love during the epidemic. A rise in romance-related scams certainly was inevitable. Con artists take advantage of romantic connections to beg for money or a “loan” to pay anything from a vacation to medical expenditures. Nine Perfect Strangers on Hulu highlights this vital story (again, no spoilers).

The key is never to let your guard down, whether in business, cyberspace, or personal concerns. It doesn’t hurt to think like a fraudster in an increasingly virtual world.

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Five Ways You Can Stay Healthy As a Small Business Owner https://www.smallbiztechnology.com/archive/2022/03/healthy-small-business-owner.html/ Sat, 05 Mar 2022 12:10:03 +0000 https://www.smallbiztechnology.com/?p=61075 Being a small business owner often means that you are the one running the show. That being the case, it’s critical that you stay healthy. In most cases, being the boss is ideal and can lead to many fewer headaches. However, as the person in charge, if you come down with an illness, it’s bad […]

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Being a small business owner often means that you are the one running the show. That being the case, it’s critical that you stay healthy.

In most cases, being the boss is ideal and can lead to many fewer headaches. However, as the person in charge, if you come down with an illness, it’s bad for your small business. And owning a small business can be stressful.

Heavy stress leads to an immune system that is not as strong as usual. Therefore, you are at risk of getting sick more easily. Obviously, you do not want your small business to be abandoned if you get sick. So, here are some tips to keep yourself healthy.

1. Focus on getting good sleep.

Above all else, make sure you are getting an adequate amount of sleep each night.

A lack of sufficient and quality sleep can lead to a huge number of health issues. Poor sleep can cause lessened cognitive reasoning, and even put a strain on your heart.

Owning a small business can be exciting, and starting one can have you busier than you ever thought possible. Sleep may be the farthest thing from your mind in many cases, visit http://affectivebrain.com/?attachment_id=5775. You may be putting in the long hours to see your business grow and thrive.

But if you are getting a good night’s sleep during the grind, eventually your body will catch up to you. When that happens, you will get sick and be forced to take the rest you need.

2. Keep eating healthy.

Time is going to be the one thing you wish most that you had more of. However, as a small business owner, do not allow that to cut into how you are taking care of yourself.

You may not have time to cook or sit down and eat every time you get hungry. And yet, you need to try to continue to pay attention to what you are eating.

Fast food and gas station snacks will not allow you to maintain a full workday energy schedule for very long. Healthy, convenient choices are easy to find if you know where and how to look.

3. Take time for yourself.

You may be thinking that giving yourself a vacation is not going to be possible for years. Yet, it is crucial to maintain your health while you are growing your business.

You do not have to plan for any extended time off. Instead, taking a small amount of time for yourself daily or even weekly will help keep you healthy.

If necessary, schedule this time into your calendar along with everything else. Give yourself an hour of meditation, a yoga class, or even just a walk outside in the sunshine.

4. Pay attention to the warning signs.

It can be easy to get wrapped up in the excitement and overwhelming to-do list of owning your own business. Yet, when burnout happens, it may happen quickly and unexpectedly.

If you’ve been feeling run-down or achy lately, it may be your body trying to tell you something. Perhaps you’re coming down with a cold and you’re overdue for some rest and relaxation.

Or maybe you decided to forgo using protection that one time, thinking it wasn’t that big of a deal. If this is the case, you should schedule an appointment with your doctor–or at the very least use one of the latest in at-home test kits. Through advances in technology, you can take everything from a fertility test to a vitamin D test to a testosterone test at home.

Preventing this type of illness from getting worse will help put you back on the right track for optimal wellness.

5. Exercise and hydrate.

You do not have to stick to a rigid exercise routine to get the benefits of exercise daily.

Even a ten-minute walk has been proven to lower stress levels and improve fitness if you make it a habit. Exercising may also help you focus, sleep better, and stay on the packed schedule you set for yourself.

And while you are exercising, or even if you aren’t, do not forget to hydrate. You would be amazed at the list of positives that comes with having a well-hydrated body.

Being a small business owner does not have to be all about stress and a never-ending to-do list. Put some work into yourself at the front end. Doing so will allow you to put more work into your business in the long run.

Plus, it will help you continue to feel your best throughout the exciting process of building your business.

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Employee Benefits You Must Consider in 2022 https://www.smallbiztechnology.com/archive/2022/03/employee-benefits-2022.html/ Fri, 04 Mar 2022 19:20:24 +0000 https://www.smallbiztechnology.com/?p=61411 Many companies are focused on reducing costs, while others are just trying to keep their best employees. People want to work for great companies, but they also want an excellent employee benefits package to go with that. While a pension and some medical benefits used to be enough, today’s employees are savvier. Employees know that […]

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Many companies are focused on reducing costs, while others are just trying to keep their best employees. People want to work for great companies, but they also want an excellent employee benefits package to go with that.

While a pension and some medical benefits used to be enough, today’s employees are savvier. Employees know that the service they provide a company is worth more than one week of vacation a year.

Here are some of the best employee benefits you must at least consider in 2022.

Remote Working

If you aren’t already offering remote work options to your employees, you are missing out on an opportunity.

Of course, some people love to work the typical 9-5 hours at the office. Yet, many employees prefer to work on their projects from the comfort of home.

There are many reasons that this works well. For those who enjoy it, they feel like remote working offers a better work-life balance. They can get their kids on the bus for school in the morning. There is less time and expense spent on commuting. They don’t have to rush home to start dinner because as soon as work is over, they are home.

Flexible Time-Off Arrangements

Too many companies are still limping along with PTO policies that barely give people any time off.

You’d think that more time off would mean that nothing would get done.

Instead, most companies who offer things like unlimited PTO find that their employees work harder when they work. Plus, they come back from their trips more refreshed.

Home Office Stipend

If you’re going to let people work from home, why not help them build a comfortable home office?

Some employees enjoy a sit-to-stand desk. Others like having multiple monitors to work from. Offering a home office stipend ensures that your staff gets the equipment they need to work from home effectively.

In the end, this benefits your business, because employees will be able to work without as many distractions.

Continuing Education

Many companies offer tuition reimbursement for education directly related to their current position.

That’s great, but what if an employee who works in sales wants to learn more about social media? What if someone in finance would like to learn more about marketing? There are many different options nowadays for people to learn something new.

Employers who offer a flexible stipend to discover new things find that their people stay working for them longer. Plus, they tend to work harder, since you are helping them improve themselves.

Flexible Medical Care

There are some things that medical plans don’t cover. Offering medical care plans that are more flexible will help your staff stay healthier throughout the year.

It’ll also help them with issues like infertility and testing their blood sugar levels at home. While medical plans can cover these things, sometimes they require countless referrals to get what they need.

Finding more flexible plans for your staff means they can get what they need more easily.

Cryptocurrency Investments

Everyone expects some type of retirement plan when they work for a large business.

Typically, this involves a 401K and matching programs. These have been around for decades. Newer companies are now offering cryptocurrency investments instead or in addition to.

Cryptocurrency is here to stay and like it or not. Therefore, you should take advantage of the great opportunities available for people who want to invest long-term.

Diversifying investments is always a good idea. So, when it comes to offering benefits to your staff, why not consider adding crypto as an option?

Paid Parental Leave Programs

Many countries overseas offer very generous paid parental leave programs for both moms and dads. These parents enjoy months off without the added stress of not making enough money to cover the bills.

In the U.S., the FMLA requires employers to hold the position for qualified employees who take time off after having a child. Although, they do not require you to pay your employees.

Some employers have mitigated this issue by offering short-term disability coverage that pays about 2/3 of the employee’s salary. Sadly, this amount is not enough for most people to live off of, especially with a new baby.

The result? Many men and women usually do not take a full three months off when their baby is born.

If you want to stand out in a sea of employers, be generous with your parental leave policies. Offer your staff full pay while they are out and flexible working arrangements after that.

Taking care of employees during this period of their lives will inspire lifelong loyalty and commitment to your business.

Pet Therapy

Some people love animals so much that their presence is actually therapeutic. Offering animal therapy, or allowing people to bring certain animals to work can create a more harmonious work atmosphere.

At first, having a cat or dog roaming around the workplace might seem like more of a distraction than part of employee benefits.

However, pets have a calming effect more often than not. Having a room where people can go to love on some animals may be the stress reliever your staff need.

Discount Plan for Necessary Services

Have you ever bought one of those discount cards from a high schooler who is raising money for their sports? Imagine this type of discount card from work.

Now, imagine that instead of just getting half off of ice cream, you would get 20% off insurance rates. Or, perhaps you could get discounts on home internet and office supplies.

Many employers are now coordinating discounts with a variety of companies to offer their employees discounts on everyday items.

Travel Stipend

Want to be a cool employer? Pay for your staff to go somewhere.

What if you offered incentive trips for people to earn when they did a great job? Or if you offered them a trip for hitting milestones like working for you for 5 years or 10 years?

Can you imagine how excited people would be to work for you? Do you know how easy it would be for you to keep the best talent?

The truth is that two weeks of vacation time and a medical plan aren’t enough to keep the best people. So, to make yourself more appealing to employees, offer a benefits package that stands out from the rest.

If you enact an appealing employee benefits package, your company will continue to be a great place to work.

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Organizing Your Small Business For Success https://www.smallbiztechnology.com/archive/2022/03/success-small-business.html/ Fri, 04 Mar 2022 14:40:26 +0000 https://www.smallbiztechnology.com/?p=61031 Focusing your efforts and energy is one of the biggest hurdles to success we face as people in business. Furthermore, gaining an edge in business can be a challenge. Likewise, as you pursue success, there are many things competing for your time, energy, money, and attention. Thus, you may get too distracted to pay complete […]

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Focusing your efforts and energy is one of the biggest hurdles to success we face as people in business. Furthermore, gaining an edge in business can be a challenge.

Likewise, as you pursue success, there are many things competing for your time, energy, money, and attention. Thus, you may get too distracted to pay complete attention to any one thing. Whether you’re running a sole-proprietorship, LLC, or some other entity, getting organized and focused is crucial. Therefore, you need to do all you can to gain an edge in the market and over your competitors.

Imagine having more time to devote to what you care about as you pursue success in your business! Similarly, how about having more energy throughout the workday and increasing your sales…without overspending leads and client acquisition?

These ideas may seem like a fantasy, but achieving growth in your business requires time and dedicated focus. When distracted, it’s evident to friends, family, and casual passersby. But a distracted company can quickly lose customers without even knowing why sales are slumping.

1. Consider a workflow audit.

Think about an understaffed restaurant. The kitchen can’t keep up with the orders. People get turned away. The tables are a mess, and the staff is all running around like chickens without their heads.

For a one-time occasion, this level of chaos can be forgivable. But if this is an everyday occurrence, eventually, people will recognize this as a defining characteristic of the restaurant.

If that’s the case, the food better be mighty impressive to attract recurring customers. Otherwise, the restaurant is in for some difficulties down the road.

So taking a look at your workflow and organization can reveal holes in your business. There are some simple steps to getting your business more organized and streamlined.

That way, your customers have fewer hurdles with their transactions, and your logistics are simpler to achieve. You can do five foundational things to simplify your process and make your business engine purr.

2. Create an organization chart.

In every organization, there are roles that people take. You need people for everything from the direction and execution to finding new customers and providing goods and services.

Create a clear organizational chart that defines the roles, details responsibilities, and explains cross-over scenarios. As a result, this chart will make each job more accessible and productive.

It becomes easier to handle tasks and conflicts that may arise when the definition of who runs those becomes clearer.

A by-product of having clearly defined expectations and parameters on which your team needs to focus is increased productivity.

The power of an organization chart is that it will clearly define each role within your business. It will also exemplify how those roles interact and provide an understanding of who can assist them with questions.

For the Mom-and-Pop sole-proprietorship, this organization chart is simple for the decision-making side of the administration.

Of course, the final decider is you, but it can be overwhelming to execute actions. In this instance, hiring outside help, from bookkeepers to marketing, is crucial. Outsourcing for small businesses can include:

  • bookkeeping and accounting;
  • lead generation and marketing;
  • human resources, payroll, and legal;
  • customer service; and
  • logistics and order fulfillment.

Outsourcing is an excellent strategy for startups and developing a long-term plan to scale operations with your business. This plan should reflect these organizational values you’ve established.

You may have fewer roles to delegate and define if you’re running an online business or blog.

3. Declutter your space.

Once you organize your operations, the next is to turn your attention to managing your physical space.

A clean physical room is symptomatic of your org chart’s message that every operation detail is purposeful and thought out. The idea of “everything in its place and a place for everything” should be the mantra of your company.

Every office worker knows how frustrating it is to look for copier paper or find a needed file.

The more organized your office is, the easier people will complete the small tasks. The easier it is to complete the small tasks, the less time detracts from productivity.

4. Improve your workspace for better productivity.

Hand-in-hand with your physical workspace getting decluttered is thinking about the best way to improve your workspace for better productivity.

Creating a workspace that supports the vision of growing your business contributes powerfully to its success.

Little things such as adding plants to the office can increase overall happiness in the space. Overall, happiness is a solid predictor of productivity.

5. Go paperless.

So much time in business gets dedicated to shuffling, organizing, and processing paperwork.

This tactic alone is a significant time suck that can drive productivity into a deep spiral in other areas. For greater success, consider going paperless with almost, if not all, of your documents.

Consider creating a centralized document on your cloud service and having a service such as DocuSign handle contracts.

As a result, this improvement will make finding, organizing, and sharing files easier and help maintain the declutter of your workspace.

Emphasizing Customer Service

With everything you have going on, it’s easy to lose sight of an essential aspect of your business: customer service.

As organizations become more streamlined, they lose the front-facing personality of their customer service operations. Most customers want to be greeted and handled by familiar and friendly personalities. It’s a cornerstone of why some companies have such ardent followers.

Imagine two breweries that offer regular loyalty programs and low staff turnover, making the customer experience an event. One is a welcoming place. Some patrons and team members become friends outside of the workplace, either real or social media. Customer service has created a sense of community.

Alternatively, the other brewery is a wide-open space with over 32 beers on tap for tasting. There is no food or other amenities, but the beer is award-winning. Which is more appealing to you as a consumer: the warm, friendly brewery or the solely product-focused one?

Another benefit of emphasizing customer service is to mitigate any issues and to help foster better brand loyalty.

These aspects are a linchpin to repeat sales and long-term success. Organizing your small business has many upsides, from making your operations smoother and more efficient to becoming more customer-friendly. As a result, you’ll be able to expand your brand and grow more brand loyalty in time.

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Small Business/Big Business https://www.smallbiztechnology.com/archive/2022/03/small-business-big-business.html/ Thu, 03 Mar 2022 13:20:04 +0000 https://www.smallbiztechnology.com/?p=61392 Small businesses are recognized for being resourceful and imaginative, whether because such qualities are part of their image or resources. Small businesses can teach big companies a few things about innovation. SMB’s are recognized for being resourceful and imaginative, whether because such qualities are part of their image and beliefs or because they have limited […]

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Small businesses are recognized for being resourceful and imaginative, whether because such qualities are part of their image or resources.

Small businesses can teach big companies a few things about innovation. SMB’s are recognized for being resourceful and imaginative, whether because such qualities are part of their image and beliefs or because they have limited resources. Whatever the cause, they deploy and survive on some clever techniques, including the technology of automation.

Firstly, there are many things major organizations can learn from their smaller — but often more innovative — counterparts, ranging from structure to innovation.

1. Consider the company as a small business franchise.

Small companies often turn to franchising for growth. While giant firms may not be interested in franchising, they may discover opportunities to innovate by thinking of their company as a franchise. They might uncover chances for innovation and simplification. That could be if they record and standardize marketing, operations, and sourcing. That is to say as if they were trying to reproduce themselves in new areas.

2. When scaling, maintain a strong culture.

Employees are the actual worth of any company. It is a vital fact that many leaders forget as companies develop. Retaining a strong culture as a company grows is a piece of wise advice that large organizations may learn from tiny enterprises. Therefore, people management is personalized and focuses on culture-driven productivity as small enterprises expand in a “pod-like” structure.

3. Complete small business transactions as soon as possible.

The number of departments through which a single transaction may transit differs between large and small firms. Because they have a flat structure, small businesses tend to react quickly. Yes, screening (for example, marketing material) is beneficial, but time is valuable in any organization. It is critical to carry out tasks in a timely and efficient manner.

4. Quickly respond to customer feedback.

The essential thing to keep in mind is not to over-complicate things. This is something that small firms must do, but the more individuals between the consumer and the decision-maker, the lower the customer happiness. Therefore, they react fast to consumer input by empowering employees close to the decision. Only bring in people with a critical purpose. Consequently, enhancing customer pleasure, loyalty, and revenues become easier.

5. Shorten the time it takes from concept to small business execution.

The idea of execution time-frame is something that tiny firms excel at. Cumbersome processes and coordinating schedules sometimes slow down performing market research and generating a viable product in more prominent firms. For example, smaller firms are far better at transitioning from the strategy to the execution stages — a process that larger enterprises may learn from.

6. Form self-organizing, smaller teams.

Put together smaller, self-organizing teams around particular challenges based on a single metric. This is due to the way small businesses function. Allow these teams to function as a small business, with a lean approach to inventing, building MVPs, failing quickly, and pivoting as required. Also, allow them the time they need and avoid overburdening them with bureaucracy and micromanagement.

7. Be able to quickly react and pivot.

Of course, because huge organizations have smaller staff, they can respond and pivot more swiftly when necessary. For example, the entertainment industry’s maturity has prevented TV networks from comprehending the TV. That is to say, a TV is just a monitor into which you input material. Rather than a “thing” that people would continue to watch with ads. It’s healthy to change your opinion.

8. Allow for quick and easy small business collaboration.

Do your workers know what to do if they have an excellent idea? Although this may seem straightforward, the answer is “No” in many giant corporations. Entrepreneurial individuals generally work in small businesses since there is less red tape and bureaucracy to deal with. However, when developing a brilliant concept, they can rapidly cooperate with their more minor team and put it into action.

9. Put more emphasis on customer engagement.

By their very nature, small companies excel in providing excellent customer service. Daily, they know who their customers are and build meaningful personal connections with them. However, large corporations are often disconnected from their customers and are distracted by the complexity of their operations. Therefore, as a large corporation, is there any way to interact more with your customers and make them the focal point of every choice you make?

10. Promote small business pilot projects.

Allow for trial and error in prototype programs. However, small firms are known for their flexibility, rapid implementation, and willingness to make errors. Therefore, policies, procedures, and processes become increasingly vital. Consequently, firms sustain the brand experience, but they may also stifle innovation and advancement. When large corporations cut the red tape from these procedures, innovation may speed up.

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Small Business Technology: 5 Recent Updates https://www.smallbiztechnology.com/archive/2022/03/small-business-technology-updates.html/ Wed, 02 Mar 2022 16:10:53 +0000 https://www.smallbiztechnology.com/?p=61380 Five technology advancements from the last few weeks — along with an explanation of how they may influence your firm — are highlighted here. As you were busy working for small business success, did you get a chance to notice these five recent technology developments? If not, let’s get you back up to speed. 1. Microsoft offers […]

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Five technology advancements from the last few weeks — along with an explanation of how they may influence your firm — are highlighted here.

As you were busy working for small business success, did you get a chance to notice these five recent technology developments? If not, let’s get you back up to speed.

1. Microsoft offers a free tool to help you work more efficiently.

Hey, why not grab it? Microsoft is now offering a free trial of a lightweight version of its productivity program Microsoft Lists to Microsoft Account (MSA) customers.

Individuals and small businesses will benefit from Lists. The new edition of the app seeks to provide a straightforward representation of your most essential chores in one place. Previously, the preview app could only be downloaded as part of a Microsoft 365 subscription.

Why is this significant for your small business?

Some firms install customer relationship management systems and encourage their customers to utilize the system’s built-in tasks. They then share endless to-do lists with their staff. It helps to cut down on red tape.

On the other hand, Microsoft Lists is a simple method for small organizations and individuals to keep open tasks. Additionally, since it’s free (and mobile), you may want to give it a try as a productivity tool for you and your team.

2. Amazon is increasing the cost of its Prime membership.

Amazon stated that it would raise the price of Prime membership. The monthly price will increase from $13 to $15.

For new customers, the increase will take effect on February 18th, and for current customers who renew after March 25th, the growth will take effect on February 18th. However, according to the company, the price rise is due to Amazon’s growth of Prime privileges, transportation expenses, and increased salaries.

Therefore, why is this significant for your small company?

Amazon, Netflix, Microsoft, and other cloud service providers have quietly increased their monthly rates. In consequence, this is the most severe issue with the cloud.

It isn’t a matter of safety.

Software companies can raise our expenses at will since we’re not going to go through the hassle of canceling subscriptions. However and by the way, if you want to cut down on your membership charges, consider utilizing TrueBill to identify and cancel them for you.

3. Employees use cunning ruses on Zoom to make themselves look more active online.

According to a recent study, remote workers have begun to use devious methods to make themselves look busier than they are at home.

Workers utilize methods like angling their laptop cameras in meetings to look more authoritative. However, in addition, they attend Zoom meetings while riding an exercise bike to appear active, healthy, and disciplined. Therefore, to seem busy, 56 percent of survey participants have left meetings for non-existent meetings.

Why is this significant for your company?

Kids are going to be kids. Unfortunately, certain workers feel like there is no choice except to act in this manner.

Childish actions force businesses to impose more stringent regulations on the rest of their teams, regardless of how hard they work. Therefore, experts feel that leaders will minimize this issue in the following years as more firms choose to replace their personnel with technology.

So, if you’re an employee doing this and believe you’re deceiving your boss, be careful. However, you’ll be the first to be replaced in the end.

4. Wrk has received $43 million in funding to assist companies with typical process automation.

Wrk, a Canadian business, has secured $43.56 million in funding. The company helps businesses automate business operations using solutions including API connections, bots, and RPA (robotic process automation).

Clients engage with the firm to enhance automation. They only charge for service upon completion. Wrk intends to utilize the latest investment to expand its platform to fill a need in the automation industry and continue to reshape how businesses operate.

Why is this significant for your company?

In the spirit of automation, here’s a technology that might help your company do more jobs more quickly. Is it compatible with your present system? Find out now.

5. TravelPerk, a small business travel marketplace, has secured $115 million in funding.

TravelPerk, a travel management startup, secured $115 million in investment. Therefore, with corporate travel returning, the firm intends to expand its small and medium-sized business offering.

Why is this significant for your company?

Therefore, if you often travel and spend too much time booking flights, hotels, and rental vehicles, look to this software for budgeting.

TravelPerk will use the funds to assist its business teams in planning in-person meetings and developing its travel offerings. The corporation also intends to grow into other areas, including the United States.

Trying new things takes time and effort. However, given the stakes here, what have you got to lose?

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A Guide to Becoming an Effective Business Leader https://www.smallbiztechnology.com/archive/2022/03/effective-business-leader.html/ Tue, 01 Mar 2022 17:00:25 +0000 https://www.smallbiztechnology.com/?p=61551 There are many things that can have a direct influence on the success of a business. For example, one of them is who you have leading the company! But what is a business leader? And what skills and attributes do you need to develop to become an effective business leader? Larger businesses may have more […]

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There are many things that can have a direct influence on the success of a business. For example, one of them is who you have leading the company! But what is a business leader? And what skills and attributes do you need to develop to become an effective business leader?

Larger businesses may have more than one leader for different areas. However, the productivity of the team, processes, and organization is affected by how good these leaders and managers are at their jobs. You can start working towards becoming someone who can effectively manage and lead a business with ease. This guide will give you all the answers you need.

What Is a Business Leader?

Business leaders are at the heart of the company. However, there can be more than one within any organization.

Despite the obvious business leaders being in positions of power — such as the CEO, director, or president — smaller team leaders and managers are also business leaders. They may be responsible for different elements of the company. However, they are there to motivate employees, set goals, and achieve targets to work towards the overall aim of the company.

5 Key Traits of an Effective Business Leader

Of course, goals and outcomes will differ between business and industry. However, there are some key skills that will be present in all effective business leaders.

1. Excellent Communication Skills

Communication is the foundation of success, not only in business but in most aspects of life. Effective business leaders are able to communicate expectations, goals, and instructions with clarity and assertiveness. Likewise, they are also skilled at creating a space where employees feel comfortable to ask for help and guidance.

2. Creativity

An effective business leader is creative in the way that they approach challenges and problems. They are able to develop innovative ways to improve processes, organization, and productivity within their team. On top of this, they can influence employees to also begin thinking through this critical lens and solve problems for themselves.

3. Ability to Give — and Receive — Constructive Criticism

Nobody is perfect, and a business leader knows this. They have the ability to give constructive feedback to their staff in a manner that is not demoralizing. After all, they want their employees to grow, learn and develop their skills too. However, effective business leaders do not just give constructive criticism. They are also open and eager to receive it, using it to better themselves and their leadership style.

4. Ability to Self-Judge

Whilst receiving feedback from others is very useful, an effective business leader can notice their shortcomings themselves. They are able to pick up on areas of themselves that require improvements and work on them. Not only this, but they are not afraid to admit when they make mistakes. Mistakes lead to growth and growth leads to better business outcomes.

5. Works to Motivate and Encourage

A good business leader knows their employees’ professional strengths. They set goals and targets that are achievable and realistic, keeping team members motivated and giving them a sense of achievement. Additionally, effective leaders praise and thank their employees regularly. When people feel appreciated and rewarded, they work hard. An effective business leader knows how to use this to encourage productivity, loyalty, and determination.

Becoming an Effective Business Leader

You will not become an effective business leader overnight. The journey is a learning curve that twists and turns the whole way through your professional career.

And you must never forget that you cannot be perfect. There is always something to learn and further growth to be pursued. However, these methods will have you marching down the right path.

Practice clear communication.

The importance of communication cannot be highlighted enough. If employees aren’t sure what you want from them, you are not going to see the results you want.

Whilst communication is a two-way road, as a leader, you have to set the foundations. Organizing regular team meetings where clear goals can be set and people can provide updates on progress is a great place to start.

Communication as a leader is also about picking up on subtle hints and needs of employees, showing empathy, and being aware of your non-verbal communication. Take note of your tone of voice and body language when talking with employees. You want to be encouraging and open to make them feel comfortable and engaged.

Always look for ways to improve yourself.

You can always make improvements! This is true both personally and as an organization.

For example, studying for a Doctor of Business Administration (DBA) will give you the advanced knowledge and skills to be able to solve complex business problems and develop professionally. Ashton University’s online DBA course has been designed for business leaders, professionals, and future executives to develop an understanding of processes through links to theory, applied research, and in-depth analyses.

Always take the initiative to make improvements to yourself. No matter how big or small, consistently make self-improvements to work towards becoming an effective business leader.

Listen to others.

Listening is a large part of communication. Honing this skill is absolutely critical. As a leader, listening covers a wide range of aspects.

You have to actively listen and respond to your employees. All of them. Whether they are asking for guidance, voicing their concerns, or putting forward a potential idea. You want them to feel respected and valuable, so make time for them and their concerns.

They are coming to you with hopes of change, improvements, or growth. You need to respond in a way that shows they are heard, their contributions to the company are important, and how they are feeling matters to you.

Lead by example.

Everyone has had or has heard about the lazy manager type that barks out orders to everyone else and then floats around not really doing anything. Don’t be that person.

You are the business leader, and if you aren’t working hard, why should your employees? Seeing you actively taking on tasks yourself, working towards the company vision, and putting in effort sets an example to everyone else. You show what is expected. You motivate them to want to work hard for you.

There are some key skills that all leaders possess. Now you know what they are and how to develop them. You are well on your way to becoming an effective and admirable business leader.

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Technology for Management-Free Business https://www.smallbiztechnology.com/archive/2022/03/technology-management-free-business.html/ Tue, 01 Mar 2022 12:10:20 +0000 https://www.smallbiztechnology.com/?p=61363 Will the technology-related small enterprises of the future be coalitions of self-organizing groups? For employee happiness, it’s tops. Experts promote this kind of technology thinking. People use the technological concepts now and for decades, and some firms have achieved success with them in recent years. Others, like Zappos, went all-in but then withdrew their support. […]

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Will the technology-related small enterprises of the future be coalitions of self-organizing groups? For employee happiness, it’s tops.

Experts promote this kind of technology thinking. People use the technological concepts now and for decades, and some firms have achieved success with them in recent years. Others, like Zappos, went all-in but then withdrew their support. We will see more confederations of teams that establish on their own, rather than official organizations, in the future. Due to digital tools and platforms, there are no geographical restrictions on who may participate. Already, it’s an element of small company automated marketing campaigns.

In terms of employee happiness, it’s the apex.

Mr. Matt K. Parker embarked on a journey to identify firms free of the command-and-control mentality. The goal is to foster a sense of teamwork and equality.

In particular, he admires those who reject the present trend toward disengagement and skepticism and instead foster joy, purpose, and fulfillment in their lives. Additionally, persons who can harness the power of self-management and intrinsic motivation will be successful. He wants to increase the scope of their social and economic effect across the globe.

Everything came about due to years spent as a programmer in miserable, soul-crushing environments.

Technology must be part of the equation. The title of Parker’s most recent book, A Radical Enterprise: Pioneering the Future of High-Performing Organizations, expresses just that. In recent decades, a small but growing number of businesses have been at the forefront of a new way of working.

He advocates for collaboration and equality rather than domination and coercion. In this working method, dynamic, self-managing, self-linking networks of teams replace static dominator hierarchies, supervisors, and bureaucracy with self-managing, self-linking networks of teams.

It’s cool to be a technology influencer.

An influencer of Parker’s work is earlier works such as Jon Husband’s “wireacracy.” The technology-enabled organizing principle informs the ways of purposeful human activities. Consequently, the structures which constrain them are evolving from a top-down direction.

He looks at supervision to champion-and-channel… championing ideas and innovation. He strives for innovation carried in those ideas. As a result, he channeled time, energy, authority, and resources to test those ideas and possibilities. Technology remains important.

Morning Star is the world’s biggest tomato processor. It maintains a 100 percent self-managing structure that is redesigned yearly via “CLOUs,” according to Parker (colleague letters of understanding). He claims there are no managers or bosses. Instead of working via a dominator structure. However, more than 4,000 coworkers begin each year by gathering as equals, with no formal duties or titles, and creating CLOUs.

The CLOUs layout how coworkers would self-manage all business areas that year, from day-to-day food preparation to equipment purchases and payroll. There are no managerial levels. The company’s colleagues (previously known as “workers”) would manage themselves. That is to say, they went through negotiated responsibilities to their colleagues and the firm as a whole, just as they did in the outside world.

Another example is TIM Group, a London-based fintech firm that uses an internet platform to generate trading ideas and investment suggestions. They formed a self-managing network of autonomous teams with no managers or hierarchy, and they imposed a set of technical restrictions.

Another firm that has used agile approaches to create independent software development teams is Haufe-umantis AG. In addition, they collaborate and do talent management as a software company with 200 workers. Technology is vital.

According to Parker, an autonomous, team-oriented organization has four fundamental characteristics.

Team Autonomy

Because they support total independence, radical collaborative companies generate higher employee engagement and creativity levels. Parker says that they have control over the “how” of their job. Teams also have complete control of their labor ‘where’ and ‘when.’ They choose whether to be spread or collocated. They may be found at an office, at home on a sofa, or the beach. They select whether or not to synchronize schedules to facilitate real-time cooperation. Importantly, radical collaborators select what sort of job they want to do, what kind of career they want to have, and what they need from the organization to acquire all skills they need.

Managerial Devolution

When management “devolves,” it implies the dismantling of the hierarchy in favor of self-managing teams. These networks of teams jointly self-manage the company in fully devolved organizations. While radical collaborators even self-manage traditional management roles like recruiting, dismissing, and onboarding. They even control their remuneration by avoiding coercive techniques such as performance reviews.

Deficiency Gratification

This muddled word implies that independent team-driven businesses should prioritize human needs such as security, autonomy, justice, esteem, trust, and belonging. This isn’t just a nice-to-have arrangement; it also contributes to a foundation of communal trust, which has significant implications for organizational performance. According to Parker, high levels of trust cause radically collaborative firms to demonstrate 32 times the risk-taking. It was 11 times the invention, and 6 times the business success over their typical hierarchical counterparts. Technology is important.

Genuine Vulnerability

These new organizations should be devoid of air. Radical collaborators openly communicate their fundamental ideas, emotions, beliefs, and assumptions, exposing their thinking processes to group scrutiny, criticism, and, in some cases, invalidation. This, in turn, feeds into a learning and collaborative innovation culture across the business.

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Payments: The Potential Impact of Business Technology https://www.smallbiztechnology.com/archive/2022/02/payments-impact-technology.html/ Mon, 28 Feb 2022 11:50:59 +0000 https://www.smallbiztechnology.com/?p=61327 Payment systems for business-to-business (B2B) transactions were desperate for an overhaul, and the pandemic only magnified the problem. The pandemic has wreaked havoc on businesses payments in ways our history has not seen in decades. Long-standing business practices are outdated overnight, causing businesses to scurry. The digital age may not be kind to your business. […]

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Payment systems for business-to-business (B2B) transactions were desperate for an overhaul, and the pandemic only magnified the problem.

The pandemic has wreaked havoc on businesses payments in ways our history has not seen in decades. Long-standing business practices are outdated overnight, causing businesses to scurry. The digital age may not be kind to your business.

Now, employees must work remotely when social distance regulations are fully implemented, and offices are shuttered. Organizations use digital technology in huge numbers (and at unprecedented rates) to adapt. Companies cut three to four years off digitalizing their customer engagements, supply-chain connections, and internal activities. Consequently, their digital product deployments sped up by an incredible seven years.

People still feel the ramifications of this massive transition inside enterprises. Consequently, the payments landscape is finally changing after a lengthy period of stagnation.

B2B Payments Require a Makeover

Historically, businesses have been hesitant to change their payment methods, citing privacy and security issues and a general lack of demand.

Many businesses still use paper checks as a means of payment. Alternatives to paper payments that coexist alongside checks include the Automated Clearing House (ACH), wires, and cards, but each has its own set of problems, as you’ll see below.

Circumstances are pushing B2B firms to fix old payment mechanisms. These mechanics no longer operate in this digital age due to the arrival of this virtual world.

Businesses today want their payment systems to provide more payment alternatives and process transactions more quickly. Convenience is becoming a need. Modern B2B payments must be rapid, simple, and frictionless, like consumer purchases.

Significant advances in internet security and privacy are assisting in alleviating many of the worries that companies previously had. That is to say, particularly as they pertain to eCommerce and e-payments.

Digital Payment Methods Are Becoming More Global

As the shift from conventional to online commerce gains traction, small business payment solutions must evolve to keep up.

Consumers in the business world are clamoring for contactless transactions, which will increase by 41% by 2020. With such a linked world, contactless payment alternatives are internationally oriented.

With antiquated and sluggish systems, this desire still falls flat.

Technology has started to close the gap through internet apps by allowing for more frictionless and instantaneous cash transfers. While costs for calculating exchange rates, digital wallets, and other eCommerce payment methods may still exist, these solutions are less expensive than credit cards.

Furthermore, other methods such as ACH and wire enable money to be sent considerably more quickly. Machine learning and artificial intelligence (AI) will push the frontiers of banking.

That is to say, as technology continues to find its way into the payments sphere. Consequently, producing a far more fair playing field throughout the world.

Artificial Intelligence’s Ascension

The emergence of artificial intelligence in the workplace could not have happened at a better moment.

The pandemic has resulted in a substantially smaller workforce, which is regrettable. Leaders must simplify tasks for more innovative work with fewer team members. AI provides for a smaller workforce while simultaneously lowering the margin of error.

More mundane duties, such as payment posting and remittance monitoring may be done promptly and perfectly by technology. That is to say, we can automate things that are prone to human mistakes.

We may also train AI to do higher-level jobs like payment behavior analysis, which takes time and effort. Artificial intelligence (AI) for analysis gives immediate feedback on payment patterns and payer behavior.

Use of AI by accounts receivable teams to streamline the whole payment process, eliminate human error, and reduce cybersecurity concerns.

B2B BNPL (Buy Now, Pay Later)

BNPL has lately been seen in B2B sectors. The BNPL option reaches a far larger audience of customers, those people who would not have been able to buy in the past owing to a lack of cash or credit.

The controlled and regular installments — typically with no extra costs — also increase the amount spent on every transaction. The “loan” does come with a bit of a fee for the seller.

Still, with AI’s advancement, they may conduct a thorough risk assessment based on a customer’s previous transaction data to ensure payback. This is another example of artificial intelligence (AI) revolutionizing the payment industry.

Cryptocurrency’s Function

Payment choices are multiplying due to the emergence of AI and the slingshot effect of the pandemic.

Don’t overlook cryptocurrency when contemplating the future of contactless digital payments. Although there has been an increase in digital payment choices in the last year, we will require a greater emphasis on worldwide solutions.

While digital wallets and QR code payments are convenient, they can have drawbacks. These payment alternatives are related to specific financial institutions and operate in local currencies.

Instead, Bitcoin employs decentralized finance (defi), eliminating the need for private institutions or third-party intermediaries. Furthermore, cryptocurrency’s single currency would remove the need for complicated currency conversion formulae.

Of course, like with everything, there are hazards to consider. Cybersecurity is a significant problem because the whole procedure and currency are online. There is still a lot of progress before the world adopts cryptocurrency and defi, but it is the way of the future.

A crucial conclusion from the pandemic’s digital breakthroughs is that technology evolves at breakneck speed. To be relevant, businesses must stay ahead of the curve.

As your business grows, look to technology for a more streamlined approach to payments and a lower margin of error.

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The Best Marketing Automation Tools for SMBs https://www.smallbiztechnology.com/archive/2022/02/automation-tools-for-smbs.html/ Fri, 25 Feb 2022 11:25:15 +0000 https://www.smallbiztechnology.com/?p=61290 Today’s automation technology can help organizations across every sector move all or at least part of their operations to the cloud. It’s now or never to move your automation marketing to the cloud and gain added security. According to marketing expert Clare Price, global corporations have been investing in automation for decades. During the epidemic […]

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Today’s automation technology can help organizations across every sector move all or at least part of their operations to the cloud.

It’s now or never to move your automation marketing to the cloud and gain added security.

According to marketing expert Clare Price, global corporations have been investing in automation for decades. During the epidemic years of 2020 and 2021, that investment paid off handsomely. During the early lockdowns, companies were able to swiftly convert to remote work thanks to automation. Price is the founder and CEO of Octain Growth Systems, a worldwide strategic planning consulting organization that helps businesses increase profits, productivity, and operational efficiency.

Because they had the automatic systems in place, she says, major organizations were in a better position for the hybrid work environment, which includes both in-office and remote employees. Small businesses and solopreneurs, according to Price, did not do as well. When the lockdowns came, they had to scurry to regain momentum.

What’s the end result? Small company owners increasingly see the value of automation in driving operational efficiency in their businesses, adds Price. Today’s technology can help company owners and marketers in any sector move all or part of their activities to the cloud. The following five marketing functions, according to Price, should be automatic.

Appointment Scheduling

Taking your appointment scheduling online allows you to escape the monotony. It provides clients with flexibility and ensures that your time is inviolate when you need it. These are definitely worth a look.

Individual client appointments may be done using calendaring software such as Calendly and Calendarwiz. Try TimeTap for a more comprehensive appointment-setting solution, as well as virtual administrative help for class scheduling and training. Multiple locations, class scheduling, customizable booking forms, and automated payments are all in TimeTap.

Simplybook.me is a professional services booking system that includes online booking, alerts, payments, and marketing incentives such as discounts, gift cards, memberships, and product sales. SimplyBook.me also provides a presence in their professional services directory.

Automation Software for Creating Proposals

Invest in proposal software if your organization sends job proposals manually. Particularly in professional services. Proposal software not only reduces the amount of non-billable time you spend crafting your proposal, but it also keeps track of the prospects’ responses by recording when, what, and how they look at what you supplied them.

Instead of guessing and sending blind follow-ups, imagine knowing when your prospect read your proposal. Imagine knowing which pages piqued their interest.

Was it because of the advantages? Features? Pricing? Knowing this will let you deliver a follow-up message that is tailored to their individual interests.

Proposal tools such as PandaDoc, Proposify, and BidSketch may help you achieve just that. The majority of them provide a limit-free free version or trial. This can help any small business.

Systems for Email Marketing

If email marketing is your major marketing strategy, there are a plethora of efficient and low-cost options available today.

Many basic marketing operations are automated by marketing automation software, allowing your team to thrive in demand and lead creation. Email marketing systems to sophisticated demand and lead generating and prospecting platforms are all available. Marketing automation is an important part of digital and social media marketing’s success.

Management of Customer Relationships (CRM)

One cloud sales enablement tool that no company should be without is a solid CRM solution.

Building customer connections is at the heart of CRM software solutions. They allow your sales force to engage with prospects and monitor their interactions with your company. From start to finish. Contact management, lead management, opportunity management, and sales forecasting are all features of CRM systems.

Integration with Marketing Automation Systems

To make remote work succeed, you must keep customers pleased by providing a consistent customer experience (CX) to each client. They anticipate receiving assistance as soon as possible via a variety of channels and gadgets.

Every provider must now provide an Amazon-like experience to their customers. In today’s trying circumstances, phone and email help are no longer sufficient. With two online CX investments, every small company owner can drastically improve their customer service experience.

Live Chat

Live chat transforms your website from a static informational resource to a real-time customer support center. It helps you to cut reaction times down to seconds rather than hours.

Most significantly, it aids in the growth of your business. According to the American Marketing Association, B2B organizations that employ live chat witnessed a 20 percent boost in conversions on average. Live Chat, ZenDesk, and Olark are the three suggested live chat software options.

Simply said, automation provides both top-line and bottom-line advantages that help your team, no matter how small, increase earnings, productivity, and efficiency.

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Why Do You Need A Budget For Your SMB? https://www.smallbiztechnology.com/archive/2022/02/budget-for-your-smb.html/ Thu, 24 Feb 2022 11:40:16 +0000 https://www.smallbiztechnology.com/?p=61272 Given our limited resources, a small company budget requires careful consideration and preparation to attain effective resource management. Budgets are detailed financial plans for a person or a company. Given our limited resources, small company financing requires careful consideration and preparation. Therefore, budgeting for a small company may assist you in making educated choices, tracking […]

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Given our limited resources, a small company budget requires careful consideration and preparation to attain effective resource management.

Budgets are detailed financial plans for a person or a company. Given our limited resources, small company financing requires careful consideration and preparation. Therefore, budgeting for a small company may assist you in making educated choices, tracking performance, and achieving business goals.

Let’s look at what a small company ledger is and why it’s so important. After all, it isn’t nearly as complicated as the current national budget. (Thank goodness…)

What is the definition of a small company budget?

A budget is a forecast of planned activities over a certain period.

By definition, it’s an estimate of revenue and spending for a given period. You can refer to a budget as a tactical action plan or a strategic business plan blueprint.

These are necessary for small firms for a variety of reasons. However, controlling activities for various categories is part of small company budgeting.

You can work on:

  • cash budgeting;
  • budgets for operations;
  • capital expenditures; and
  • budgets for sales, and so forth.

People may create budgets in a variety of ways. Therefore, every company’s budgetary requirements are unique. The plan may take various forms based on the resources, existing status, and desired goal of the firm. They come in a variety of shapes and sizes, including:

  • one that is set in stone;
  • some budgets that are adaptable;
  • bookkeeping that is built up over time;
  • zero bases for a ledger; and
  • budgets for value propositions.

What is the significance of small business financial planning and budgeting?

Small company budgets are equally as vital as big enterprise budgets. At the very least, budgeting will assist you in keeping track of your income and spending.

Many people are surprised to learn that basic planning may provide more immediate advantages than extensive financial planning, forecasting, and other methods.

Having a budgeting schedule enables you to do the following:

1. Keep an eye on the company’s goals.

The most significant benefit of keeping to a plan is that it pushes you to focus on your company goals.

However, you may utilize your budget as a small company to assist your action plan and put you in a position to accomplish long-term objectives. These objectives might be monetary, strategic, or operational.

Therefore, in your tactical business planning, use your plan as a route map.

2. Obtain financial objectives for your budget.

Financial planning is, of course, the most extensively used strategy. Small companies need a thorough and realistic planning procedure to achieve their financial objectives.

To meet periodic financial objectives effectively, divide your financials into daily, weekly, monthly, and annual plans.

Financials in this manner may assist your small company in meeting short- and long-term financial objectives. Therefore, ledgers may be a great financial planning tool for a new small firm lacking historical data.

3. Keep tabs on your debt management.

Debt is, unfortunately, an unavoidable element of running a small company.

Controlled and planned financial activity, on the other hand, can help you manage your debts. However, budgeting is a sound financial technique for properly allocating financial resources.

Keep track of variations and make adjustments to your financials as needed. You can effectively handle your company debts after controlling your finances.

Therefore, budgetary constraints can accurately define debt management programs.

4. Evaluate your employees’ performance as part of budgeting.

Many small organizations have minimal human resources, yet executives may assess their staff performance through financial restrictions.

Constraints in manufacturing organizations may shape performance and operational schedules.

For example, set labor or volume figures at a manufacturing plant, for example. Another excellent technique to use in small company planning is to compare profits against expectations. Compare each period’s income and spending in detail.

In this manner, you may assess operational efficiency and, as a result, corporate profitability.

5. Prepare your budget for the worst-case scenario.

However, most of us have lately learned the need for emergency preparedness the hard way.

External market issues such as economic recessions, political unrest, pandemics, and other macroeconomic concerns are especially damaging to small enterprises.

Use your budget to assist you in staying inside your budget while still allowing your company to develop.

Consequently, create an emergency savings buffer by assigning a regular percentage of earnings to emergency reserves without borrowing.

6. Organize your financial flow.

Cash budgeting helps in tracking and managing cash flow, which is the lifeblood of any organization. Small firms would struggle to keep up with day-to-day operations if they didn’t have cash on hand.

The majority of small firms have a tight financial flow. Therefore, this necessitates the clever use of monetary resources. Cash flow management helps you make better investment, finance, asset management, and working capital management choices.

7. Distribute resources.

Small enterprises often face a scarcity of resources. You’ll never run out of the stuff you need to be operating if you adhere to a defined budget.

A small firm, for example, might be lucrative yet have little cash flow. Examine your financials to see how you can best deploy these bottleneck resources.

However, to assist your small firm in attaining effective resource management in every area, given possible limited resources, small company budgeting requires careful consideration and preparation. Therefore, implement financial controls across the board.

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SMB Tech News: Apple’s iPhone Will Accept Credit Cards? https://www.smallbiztechnology.com/archive/2022/02/apples-iphone-accepts-cards.html/ Wed, 23 Feb 2022 11:55:35 +0000 https://www.smallbiztechnology.com/?p=61254 This week’s small business tech news: Apple’s iPhone will accept credit cards, rival Square…and more. Did you notice this development? Here are five technological and Gmail developments and how they may affect your organization. They are all about the future of small business technology. 1. It’s possible that Apple’s iPhone could soon be able to […]

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This week’s small business tech news: Apple’s iPhone will accept credit cards, rival Square…and more. Did you notice this development?

Here are five technological and Gmail developments and how they may affect your organization. They are all about the future of small business technology.

1. It’s possible that Apple’s iPhone could soon be able to take contactless payments.

According to recent rumors, developers intend to integrate a POS system inside Apple’s iPhone, similar to Square (which changed its name to Block).

According to the source, Apple’s rollout will integrate the feature directly into iPhones, eliminating the need for retailers to purchase additional hardware.

Apple spent about $100 million for Mobeewave, a firm working on a technology that would allow people to pay using their cell phones.

Why is this significant for your company?

Despite how simple it is to take payments with Square, merchants that use the card reader often have to input additional hardware to complete the transaction.

Apple wants to avoid all of that and streamline the process. Is it compatible with other systems? What will the price be? Is this less expensive than Square or other mobile credit card readers? How simple is this going to be? Only time (in the near term) will tell.

2. Citrix, a cloud computing and virtualization company, was sold for $16.5 billion.

Vista Equity Partners, a global investment group, will pay $16.5 billion for Citrix, a cloud computing and virtualization business.

Citrix began as a remote access software provider for Windows computers but expanded its services to encompass networking, servers, and cloud computing.

Yahoo Finance reports that Citrix creates software that allows employees to remotely log on to their company’s programs. A type of product heavily used during the epidemic. That is to say, companies sought reasonable methods to keep distant workers linked to significant operations.

Many people are considering permanent hybrid arrangements for home and office work. It will certainly drive up demand for technologies that make this possible.

Vista and another investor, Evergreen, plan to merge Citrix and TIBCO Software, one of Vista’s portfolio firms, as part of the deal.

Why is this significant for your company?

Prepare for changes if you’re a Citrix user.

According to Citrix, the merger will create one of the world’s biggest software companies, servicing 400,000 clients, including 98 percent of the Fortune 500, and 100 million users in 100 countries.

Citrix’s specified growth plan and SaaS transition will accelerate.

However, to develop hybrid cloud IT strategies and satisfy the objectives of the contemporary organization, circumstances will position the merged firm to offer a complete, secure, and efficient infrastructure for corporate application and desktop delivery, as well as data management.

3. On February 8th, Gmail’s new “integrated view” became available to Workspace users.

Google Workspace will have a new “integrated view” starting February 8th. Therefore, by April, users will be able to view the new appearance automatically.

Why is this significant for your company?

According to Google, the new integrated view will make it easier for users to transition between chats, meetings, and email without switching tabs.

Prepare yourself as you will not have a choice.

However, according to Google, the integrated view will be a “normal experience” by June, without choosing to go back.

4. Microsoft Teams will improve hybrid meetings and add predictive text tools.

System managers will update Microsoft Teams’ mobile app shortly to include predictive text and enhancements to hybrid meetings.

Teams will introduce the “Front Row” perspective to make hybrid meetings seem more like in-person meetings.

Why is this significant for your company?

The predictive text feature’s purpose is to make it more challenging to commit grammatical or spelling mistakes when typing on the fly, mainly as more people work remotely.

However, the new “Front Row” feature moves the videos to the bottom of the conference screen, bringing all meeting participants face-to-face.

5. Tech investment is at an all-time high, and everyone wants to employ programmers.

According to recent research, there will be around 12,800 job vacancies for computer workers in 2021.

This is a 105 percent gain over the previous year.

Therefore, the bulk of the tech job openings was in the engineering and software development sectors. The number of job openings for these positions increased by 88.2 percent year over year, indicating that companies need digital services and products.

Why is this significant for your company?

Tech is still highly hot, and competent internal personnel is difficult to come by.

But isn’t that unsurprising? Or at least expected? The question becomes…did you plan for it?

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IRS Limits QSB Stock Tax Exclusion https://www.smallbiztechnology.com/archive/2022/02/tax-exclusion-limits.html/ Tue, 22 Feb 2022 12:20:44 +0000 https://www.smallbiztechnology.com/?p=61192 Filing the document Form 8275 with your tax return is somewhat akin to waving a red flag in front of the IRS and requesting to be audited. The IRS published tax guidelines restricting the scope of section 1202. Section 1202 allows taxpayers to exclude capital gains from the sale of QSBS provided specific requirements are […]

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Filing the document Form 8275 with your tax return is somewhat akin to waving a red flag in front of the IRS and requesting to be audited.

The IRS published tax guidelines restricting the scope of section 1202. Section 1202 allows taxpayers to exclude capital gains from the sale of QSBS provided specific requirements are satisfied.

This is one of the IRS’s strictest gain exclusion rules. Will it impact the growth of small businesses?

The latest recommendation was CCA 202204007 (November 4, 2021), which went public on January 28, 2022. This guidance comes from the IRS Office of Chief Counsel in Washington, D.C. To avoid fines, taxpayers must have “substantial authority” for the tax treatment of an item.

Significant authority correlates to a 40% success rate. Filing that document with a tax return is like waving a red flag in front of the IRS and requesting to be audited.

CCA

CCA taxpayers sold appreciated stock and claimed capital gain exclusion under section 1202.

The CCA examines whether the firm is involved in a qualifying trade or business (QTB). Except for those designated in section 1202(e), every company is a QTB (3). The applicable exclusion is for “brokerage services.”

The IRS decided that the taxpayer was not a typical broker since it did more than an intermediary. The judgment narrowed the brokerage services exception, allowing more taxpayers to qualify for the QSBS deduction.

Officials summarized this judgment before.

Potential lessees utilize the site to make nonbinding reservations for particular amenities. Likewise, once a lessor and lessee have agreed, they sign a lease agreement and make all lease payments online. The website also hosts web pages for lessors to use to lease their facilities.

Brokerage Services

The IRS found the company’s business of administering the website includes “brokerage services” based on these facts, which may surprise the taxpayer. After all, the firm acts as a mediator between lessors and lessees, which is exactly what a broker does.

The IRS concluded that neither section 1202 nor case law defines “brokerage services.”

It next examined the definition of “broker” in the dictionary and other sections of the Internal Revenue Code that provide similar exemptions for brokerage services. The IRS defines a broker as one who works as a middleman and one who is hired by another to negotiate contracts or act as a mediator, particularly between potential buyers and sellers.

The IRS noted that there are different types of brokers. Just because you don’t usually get the reference as a broker does not exclude the likelihood you are one.

The IRS looked up similar tax rules. One section on information reporting described a broker as “anyone who routinely acts as a middleman about property or services” for a fee.

Although the requirements in that part restrict information reporting to brokers who only deal in specific kinds of financial assets, the IRS concluded that the definition of a broker remained wide enough to extend to the company’s internet activities.

The law also contains a broker ordering regulation that applies to different brokers. As used in this regulation, a real estate broker is in charge of concluding the deal, as well as the seller’s and buyer’s brokers.

IRS Rules Tax Provision

For example, a taxpayer provides brokerage services to perform customer transactions and is compensated based on actual trades.

The business operates as a mediator, connecting buyers and sellers, and does more than merely passively display ads on its website. It also does not present consumers with content or targeted advertising based on their search history.

In exchange for facilitating lease agreements between prospective lessors and lessees of real estate, the firm charges a fee.

The CCA is the IRS’s sixth QTB declaration and the first to declare the company is not a QTB. The circumstances of the CCA do not favor the taxpayer. As a result, it is difficult to claim that the new guideline constitutes a paradigm change at the IRS.

The implication appears to be that the IRS is scrutinizing QSBS exclusion claims and will not hesitate to challenge taxpayers’ claims. Taxpayers requesting a QSBS exclusion should record their share and engage with their consultants to ensure sound arguments.

Tax Yourself…to Protect Yourself

In conclusion, tax yourself first. Before the Treasury Department has to do it for you.

However, this means good bookkeeping and excellent data retrieval ability. Use a cloud platform you can trust. If you can’t do it yourself, hire or outsource it.

The rules change constantly. If you can’t keep up, get an expert. Fines and interest on taxes mount up fast. Don’t get caught in that trap.

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Use an Organizational Chart or QR Codes for Reactions? https://www.smallbiztechnology.com/archive/2022/02/organizational-chart-or-qr-codes.html/ Mon, 21 Feb 2022 11:25:18 +0000 https://www.smallbiztechnology.com/?p=61168 Most big firms, particularly those young and developing, find it challenging to create an organizational chart or use QR codes for feedback. Why spend time on an organizational chart when the world is coming apart? That is an excellent question. Most firms see it as a time-consuming corporate activity. And, in the aftermath of shutdowns […]

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Most big firms, particularly those young and developing, find it challenging to create an organizational chart or use QR codes for feedback.

Why spend time on an organizational chart when the world is coming apart?

That is an excellent question. Most firms see it as a time-consuming corporate activity. And, in the aftermath of shutdowns and a pandemic, it’s more complicated than ever to figure out who is responsible for what.

We all had to make a significant shift in our workplace in 2020, and it seems like everyone has had the same job description since then, namely “additional responsibilities as appropriate.”

Should small companies bother with an org chart in this day and age, when the world and our enterprises are constantly changing? By the way, how’s your tech branding coming along?

Here are several contradictory facts, as well as a preliminary conclusion.

Appropriate business requires reasonable limits. People have seen that clear lines of duty and procedure differentiate the best from the others.

That’s what an effective organizational chart does. Chaos reigns supreme when there are no limits.

Clarity has a nice side to it.

Org charts might be challenging to create, but they give definition and clarity. The loudest voice triumphs when no one understands who reports to whom and who is accountable for what.

And the most pressing need receives attention, even if it is a different voice and a minor requirement.

Is there another advantage? Coworker relationships benefit from clear limits.

How are you navigating The Great Resignation?

And while we navigate the Great Resignation, wise leaders will do everything possible to keep their teams together.

Tight limits result in an inflexible corporation that cannot adapt to changing times and crises. During the chaos of 2020, thousands of firms needed assistance with staffing, payroll, and other pivots.

Agility was a common denominator among the firms that survived (and even thrived) throughout that year. They could all shift, which meant abandoning the formality of “the way we’ve always done things” and the statement “that’s not in my job description.”

The downside of organizational chart technology is that it might make the team excessively inflexible, which doesn’t work in an era when agility and flexibility are becoming more critical.

So, the issue is whether to use an org chart or not. It would be nice to provide a general response because, you know, each team is different.

What works for your team in 2021 may not work in 2022. It’s an art, not a science, to set reasonable limits while avoiding rigidity. And technology can help.

Do employees understand their roles and how the organization runs as a whole?

Is your company’s organizational chart assisting or limiting your ability to complete tasks in a changing environment?

Is it a servant who helps you be more productive or a master who hampers you?

Teams are living entities that evolve throughout the season. Every year, ask yourself these questions.

You’ll figure out the solution and be able to lead your squad to the most excellent decision for the season.

Consider employing QR codes to get feedback from customers.

Almost all customers do internet research before selecting to deal with a company.

An astonishing 79 percent of customers believe internet evaluations of local companies are as trustworthy as personal recommendations from friends or family!

When it comes to a lack of online evaluations for companies, the technology-driven world we live in today provides no room for error.

Getting 72 percent of customers to agree to submit an online review is as easy as asking them and providing a direct link, but how can a company owner be sure that the consumer will follow through? After all, time presses consumers.

QR codes make things easier for everyone.

Convenience is the solution, as it is with almost everything else in the realm of customer service.

No matter how pleased consumers are with the service they received, they are unlikely to look for the company online and submit a review. Some customers may not even know how to use the internet to offer favorable comments.

By using QR codes to collect client feedback, you may prevent these issues from occurring in the first place. Here are three compelling reasons to use QR codes:

  • QR codes may be placed everywhere your consumer could view them. They can scan them quickly and easily.
    • Place a QR code on the front desk if you have a physical location.
    • If not, you may place your review-gathering QR code on the side of business cars, on stickers or magnets, or even as wallpaper on your technicians’ phones so clients can scan it after service.
  • You may customize QR codes to direct people to the relevant website, whether it’s Google, Facebook, or Yelp, depending on where your company would benefit the most from a review.
    • This is also an excellent approach for a company to see which QR codes clients are more likely to scan.
  • QR codes are becoming more popular and helpful.
    • According to a Statista poll conducted in June 2021, 45 percent of U.S. consumers had used a marketing QR code in the last three months.
    • 59 percent expected them to remain permanent.

Why wouldn’t small companies embrace the convenience and accessibility of QR codes to promote good internet reviews?

Who can read QR codes if they don’t have a smartphone?

Even if QR codes get wide use for business and consumer convenience, there will always be a few skeptics.

That’s OK. We all want to make life simpler for our consumers, even those who don’t have smartphones or aren’t acquainted with QR codes.

To avoid any complications, having an employee assist these consumers through discovering your company listing online and getting to the correct page is an intelligent solution.

Using QR codes to generate online reviews is one method to profit from their growing popularity. The fact that 87 percent of customers read evaluations of local companies online should be a primary focus for your small company in 2022.

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Top Tips to Manage the Busy Tax Season Rush https://www.smallbiztechnology.com/archive/2022/02/tax-season-manage-rush.html/ Fri, 18 Feb 2022 12:55:54 +0000 https://www.smallbiztechnology.com/?p=61266 Business owners and their accountants remain busy dealing with financial numbers throughout the year. But as soon as the tax season comes, it brings along a series of additional responsibilities — tax preparation tasks. It requires significant effort and is time-consuming to pull out the previous year’s receipts and statements. Plus, it necessitates that you […]

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Business owners and their accountants remain busy dealing with financial numbers throughout the year. But as soon as the tax season comes, it brings along a series of additional responsibilities — tax preparation tasks.

It requires significant effort and is time-consuming to pull out the previous year’s receipts and statements. Plus, it necessitates that you work for extended hours, and do everything needed to file accurate taxes and meet compliance.

Why is tax season a crucial time for business owners?

Tax preparation is comprehensive and complex, especially if you do your own business taxes. So, be prepared to pull out considerable time from your daily schedule, putting aside some core roles.

Additionally, since you are probably not a tax expert, you might end up putting your firm at risk of an audit. Here are the most common reasons businesses get audited:

  • typos, errors, or overlooked mistakes;
  • filing wrong forms;
  • reporting incorrect financial information;
  • regularly filing tax returns post due date; and
  • filing excessive write-offs.

Due to the above-mentioned reasons, many firms choose tax preparation outsourcing. This preemptive tactic ensures taxes are managed well in the hands of professionals. However, there are many solutions to prepare your business taxes and make this time a little more manageable.

Six Tips to Deal with the Busy Tax Season

1. Start now.

First things first. Make it a habit of updating your books daily or weekly.

Maintaining your financial information timely can help make things a lot easier for the hectic tax times. Like everyone else, you also don’t want to spend your weekends digging into invoices and receipts to meet the deadline.

Keeping all things aside, though tax season seems a difficult time, you need not worry. Even if you don’t have your financial papers yet, don’t worry! Instead, start today. You can even start now. As soon as something reminds you of taxes, do some work for it.

For example, you can start collecting all the information required and prepare a data set for other processes. Getting started as soon as possible will speed up tax preparation and reduce the associated burden and stress.

2. Review all transactions to ensure accuracy.

When it comes to calculating business taxes, you need high-quality financial data. And to make sure the numbers are correct, bank account reconciliation is the best way to go.

This side-by-side comparison between your company’s books and bank account statements reveals mismatched entries (mistakes or errors). These errors can result in ruining tax calculations.

Bank account reconciliation also gives you more reliable information to determine your tax liability. You should review transactions regularly. Why do this? You must have correct numbers for tax filing to meet GAAP guidelines. By doing that, you avoid penalties and comply with regulations.

Business professionals may also benefit from errors and omissions insurance that shields them against financial errors or negligence.

3. Organize all financial papers.

One of the best ways to make your tax season hassle-free is to update your financial record from time. Also, you want to keep your records organized — always.

The IRS mandates documented proof if you apply for tax deductions. Thus, having an organized, quickly-accessible set of financial records can help reduce tax prep time and effort.

However, if you have never maintained any records, now is the time to spend some hours collecting the required information. This information includes:

  • personal details;
  • business information;
  • important financial documents (like income statements, P&L statements, balance sheets, etc.); and
  • financial reports.

Also, make sure you do it quickly. As soon as you organize the information, it will be easier to prepare tax files. Not only will you be able to find the necessary documents, but you will also file your taxes on time.

4. Take advantage of technology.

Technology has advanced quickly in the last two decades. Today, most businesses depend upon it for many processes. You may also consider leveraging technology for your accounting and tax preparation needs.

A wide variety of software applications are available in the market. These applications can assist with various financial accounting functions such as expense tracking, generating statements and customized reports, determining deductions.

All these tasks are necessary for tax filing purposes. The software can help perform the same easily and quickly, making your tax season less complicated and hectic.

Moreover, various tax institutions worldwide, like the IRS, allow users to file their taxes via approved online tax-filing platforms electronically.

5. Keep yourself updated about tax laws and news.

Tax laws often change. Therefore, even if you have deep knowledge of regulations, it is always beneficial to review them before preparing your taxes.

For example, you might be eligible to file some COVID-related tax credits due to the recent pandemic. But if you are not keeping yourself updated about the latest changes in tax laws, you might miss such opportunities.

Since inflation impacted the economy, the income tax brackets in the U.S. will most likely be higher in 2022. Additionally, some tax rules might be retroactive to the fiscal year 2021-22.

Fortunately, you can keep updated about tax law amendments by subscribing to news alerts and resources providing authentic information. If you cannot find any resources you trust, consult a professional and ask them for help finding resources.

6. Do not hesitate to get external support.

Being a business owner, you likely have minimal knowledge of taxation regulations. However, even if you have excellent tax accounting skills, there’s only so much you can manage on your own.

Tax preparation is complicated. The level of expertise it requires and the sudden increase in tax workload impact the busy tax season’s challenges. If you face issues managing your taxes timely, it is best to seek external support.

The sooner you involve a professional tax preparer, the better you’d be prepared for taxes.

Many businesses consider tax preparation outsourcing a strategic option. Outsourcing ensures timely tax preparation, saves on tax prep costs, and enables in-house teams to focus on daily roles. You may also outsource tax preparation to reap these and other relevant benefits.

Improving Your Tax Season

There are ways you can make your tax season a little smoother and more efficient. If you have a set of documents organized in the best manner, ready to be used for tax filing.

Additionally, you can choose a reliable partner to handle your tax preparation. Doing so will let you have all your focus devoted to core business and growth.

The bottom line is setting yourself up for success allows you to stay focused, even during the busiest tax seasons.

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Bringing Your Clinic Up To Speed: Essential Technology for Every Mental Health Professional https://www.smallbiztechnology.com/archive/2022/02/mental-health-professional-technology.html/ Thu, 17 Feb 2022 13:45:16 +0000 https://www.smallbiztechnology.com/?p=61079 As an independent therapist at your own private mental health clinic, you likely have some unique daily challenges. For starters, it’s essential that you always strive to meet the healthcare needs of the various patients. This treatment is quality, regardless of their particular chief complaint or mental health concern. Failure to do so could put […]

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As an independent therapist at your own private mental health clinic, you likely have some unique daily challenges. For starters, it’s essential that you always strive to meet the healthcare needs of the various patients. This treatment is quality, regardless of their particular chief complaint or mental health concern. Failure to do so could put both them and your practice at risk.

Furthermore, you also have the added difficulty of being a small business owner, as well. That means that you are not only spending your day seeing patients, charting, and sending out prescriptions and referrals. You’re also working tirelessly to stay abreast of the responsibilities of running your own business. Because of this, it can easily feel as though you’re being pulled in a million different directions at work.

It’s no secret that this industry can start to take its toll on your own mental health. Even if you outsource other facets of your workload, there’s still so much left to be done. Fortunately, technology is completely changing the landscape of the mental health industry, making this much easier to accomplish.

From apps to help you manage your workload to new devices that can provide revolutionary breakthroughs in treatment. The future of mental health is undoubtedly very unpredictable yet also quite exciting. And if you want to remain relevant then it’s vital to consider these four tools and wholly embrace them.

Precision Medicine

Previously, trying to find the correct dosage of a particular medicine for a patient was largely a guessing game. You could make educated estimates based on their age, gender, height, and weight, but it was still an imperfect science. There was a significant margin of error built into every treatment protocol. Thus, it was normal to have to adjust and tinker with their dosage at every appointment.

These days, however, precision medicine is changing all that. Instead of eyeballing the correct amount of medication for a patient a program at https://ryderclinic.com/xanax-alprazolam/ will return a specific dosage. Using information such as their genetics, lifestyle, and other key considerations, the “one size fits all” method will become obsolete.

Creative Wearables

Mental health patients often do not have the option for clarity like patients with a chief complaint such as a cold or an open wound. Mental health patients often struggle with such a straightforward diagnosis. First, mental health patients may be resistant to meeting with you in the first place. Yet, even after they meet with you, their mental health concerns can make it difficult to be compliant with medication.

For these patients, wearables can completely transform how they approach dosing. These devices can address a wide range of concerns, such as forgetting doses and those who need tactile care. For instance, one device sends a signal to a sensor, letting patients know when it’s time to take their medicine. Plus, it will tell patients when their medications have gotten absorbed.

Another one can be simply slipped into a patient’s pocket or be worn around their wrist. These devices can provide them with the necessary stimulation to change their brain’s waves and soothe them during anxiety attacks. The most exciting aspect of this isn’t just these devices’ efficacy, but also how surprisingly affordable they can be. These factors further increase the reach of these products.

Virtual Reality

When video games and virtual reality first came out, there was a range of reactions. A significant portion of the response to it was a combination of restrained enthusiasm and a touch of necessary caution. After all, couldn’t VR further promote detachment and broaden the divide for people with an already tremulous grasp on reality? And isn’t escapism already largely considered an unhealthy coping mechanism?

The answer to these questions is, in fact, a resounding no. These concerns couldn’t be further from the truth. In reality, VR is paving the way to help improve mental health care multifold. Thanks to the use of this novel technology, therapists can deliver treatment for addiction, eating disorders, PTSD, and OCD. One such use is through exposure therapy, albeit in a safe environment away from the threat in question.

Remote Care

For some patients, it’s not enough to have a desire to get treatment and start down their path toward recovery. They may also have other variables that can prevent them from actually seeking out care in the first place. This is especially true if they struggle with remembering to go to their appointments. Or issues can manifest if they have a disability that prevents them from commuting to your clinic.

For them, remote care can literally be life-changing. Instead of needing to find a ride to their appointment, they can log onto their app and connect with you. In addition, having healthcare at their fingertips can remove any obstacles that may prevent them from getting treatment. Undoubtedly, ensuring that your patients have access to online therapy that takes insurance can and will save lives.

The Future of Mental Health

Innovation is transforming mental healthcare, and it’s a highly exciting time for both patients and clinicians. Even just a few decades ago, we were institutionalizing patients who could otherwise function in society. Worse, we were performing lobotomies on patients and hoping for the best. Thankfully, we’ve made great strides in banishing these types of archaic techniques. However, refusing to adopt new tools can also be a form of unethical treatment.

Finding ways to incorporate these many tools into your practice can take time. It’s understandable if you’re not ready to utilize them all at once. However, try incorporating even one or two of them into your practice. If you do that, you can ensure that you provide your patients with the highest level of care. Plus, you’re making sure your business stays both relevant and solvent in the coming years.

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SMB Strategy to Survive Disruption: Low Pricing. https://www.smallbiztechnology.com/archive/2022/02/low-pricing-smb-survival-strategy.html/ Thu, 17 Feb 2022 11:10:13 +0000 https://www.smallbiztechnology.com/?p=61244 The following are some strategies for small businesses to succeed during supply chain disruption. Pricing…how low are you willing to go? Supply chain disruption and low pricing are not new phenomena. You don’t have to dig hard to find statistics on it daily. Unluckily, there is no one straightforward answer to the present problems resulting […]

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The following are some strategies for small businesses to succeed during supply chain disruption. Pricing…how low are you willing to go?

Supply chain disruption and low pricing are not new phenomena. You don’t have to dig hard to find statistics on it daily. Unluckily, there is no one straightforward answer to the present problems resulting from a perfect storm of various variables. Overseas manufacturers are still reeling from the epidemic’s effects.

Ports are bursting at the seams, and there aren’t enough trucks to transport the requisite amounts of cargo. This involves some deep technology for small businesses.

This interruption has had a significantly negative impact on small enterprises, which cannot typically store products well before the disruption. And we are well aware that this has directly correlated with a dramatic spike in inflation. With many other disturbances we have seen throughout time, this one also offers an opportunity.

There are several ways to prepare the groundwork for taking advantage of these changes as they present themselves. Things like reexamining price seem to be straightforward solutions, yet there are other levels of intricacy involved. Here are five essential questions to think about.

1. What is the nature of your competitive environment?

The first and most important question is…do you clearly understand your competitive landscape?

What strategies are your rivals employing? Is it true that they’re boosting prices? Is it difficult for them to even meet the needs of their most important customers?

Do they have extensive inventories or large capital reserves that they can use to leverage their position?

Of course, most of this will not be made public, but the word on the street may be pretty effective. Contact people in the business to see if you can get a complete view. This will serve as the lens through which you will view all subsequent decision points.

2. Is raising pricing even a possibility at this point?

In light of the nature of the products and services you supply, do you believe there is a chance to boost your prices?

Price hikes might take months to take effect, depending on your company’s sales cycle. This is particularly true for organizations that have long-term contracts.

Pricing is either limited or mandated to some sectors and organizations that provide services to government consumers, such as those in the healthcare industry. Each company is different in this respect, and there are numerous shades of gray around it, but there are some fundamental issues that we can address.

How much of your cost increases do you think you can avoid? In this case, let’s consider the effect of price rises.

The cost of inputs increases for businesses across the board, affecting everything from labor to raw materials and supplies. The same factors that affect offsets apply when it comes to sales cycles. If the cost of inputs increases, there may be a lag before your pricing adjustments become effective.

Price increases may also need to be phased in over time to minimize your clients’ impact. Understanding the potential net impact of price adjustments can assist you in making decisions about the quantity and timing of price increases in the future.

3. Is it appropriate to increase prices at this time?

A firm may decide that increasing prices is not the best course of action despite the challenges and possible effects on profitability.

Using your knowledge of the market environment, do you think this presents a chance to acquire a market share or strengthen consumer loyalty?

Several companies effectively used this technique during the early stages of the epidemic, allowing them to reinforce their position with their consumer base while simultaneously luring customers away from bigger, slower-moving rivals.

The ability to provide excellent customer service may be a much more effective instrument for increasing the long-term worth of a firm than changing price.

4. How much more are you willing to hike prices?

After going through all of the filters up to this point, the next step is to look at the increases’ structure.

Are the price hikes consistent across the board, or are they product-specific? If there is a staggered approach, are the increases in equal increments, or is there a spike followed by a series of more gradual rises? Is it preferable to raise prices faster than the rate of increase in your expenses to stay ahead of rising costs…or is it better to lag?

5. Examine the surrounding environment.

Do the necessary calculations, and determine the prospective consequences. Pricing may be a valuable tool in the middle of supply chain upheaval, but if utilized incorrectly, it can do long-term harm to your company.

Understand the levers you may use and the locations of the ceilings so that you can thoroughly analyze your alternatives. Although pricing may seem to be the obvious solution, is it the best solution? A thorough examination and a deliberate forward-looking approach may make all the difference.

Keep calm and discount mindfully.

Be prepared for however long it takes. Stay focused and hoard energy for the big push.

Know when to pick your battles. Engaging in a price war might do more harm to your business than good. Play the long game, and keep communication lines open with your customers.

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Tips for Hiring New Employees at Your Small Business https://www.smallbiztechnology.com/archive/2022/02/hiring-new-employees.html/ Wed, 16 Feb 2022 10:40:01 +0000 https://www.smallbiztechnology.com/?p=61012 With so many people quitting their jobs, there are opportunities in many different sectors of the economy. Between the open positions and the desire to fill them, hiring new employees can feel hard when you can’t seem to find the right candidate for the right price and with the right work ethic. When you are […]

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With so many people quitting their jobs, there are opportunities in many different sectors of the economy. Between the open positions and the desire to fill them, hiring new employees can feel hard when you can’t seem to find the right candidate for the right price and with the right work ethic.

When you are looking to hire new people, it can feel difficult and trying. Still, there are plenty of things you can do to search for the right people for the job. Below are tips for hiring new employees at your small business.

1. Utilize social media.

When you are hiring new employees for your small business, you should utilize social media to get the word out. Post on social media that you are looking for people to fill specific positions, reach out to possible candidates, and vet the people before you hire them.

Social media is necessary in the world we live in. It’s a good idea to spread the word about what you are hiring for.

You can use LinkedIn for interacting with possible candidates and looking at resumes. Whatever your business is, you should do your best to spread the word and use social media to find the right people for the job.

2. Use career sites for hiring.

Another thing you should do is leverage career sites. With plenty of platforms that act as a middleman between the employer and the prospective employee, there’s no reason that you shouldn’t take advantage of the technology and expertise these platforms have.

With sophisticated algorithms and plenty of candidates to choose from on career websites, there’s no reason you shouldn’t get started on multiple of these platforms.

Of course, some are better than others but if you utilize the various career sites that are connecting companies with qualified workers, you just might be able to connect with the right one.

3. Recruit from colleges.

Freshly graduated college students won’t ask for as much money as veteran workers. They can also provide new and different skills while offering a perspective older people do not have.

If you are hiring new employees straight out of college, you should attend their career events and fairs. Setting up a table or booth at a college, you can interact with students who are about to graduate. You can get a feel for how you will engage with younger workers. You will be able to see the differences in their perspective, skills, and outlook.

Talking to prospective candidates who are about to graduate may offer up some skilled, hard-working, and enthusiastic employees. Give it a try!

4. Conduct video interviews.

Before you have employees come in for an in-person interview, you should conduct interviews over video conferencing software.

You’ll be able to get a feel for your candidates quickly. Right away you will know whether they would fit the company culture and vibe of the job. Are they well-dressed for the interview? Are they articulate? Do they have a good video and audio setup? All the details that you will receive from an online interview can make a huge difference.

You can avoid wasting time and hiring the wrong person because you feel pressure to hire them when they’re in front of you.

5. Have someone sift applications for you.

When you are the hiring manager or the owner of the company, you might not have time to go through all the applications yourself. That’s why you should have someone go through the applications to determine who is not eligible for the job.

This process will help your business eliminate the applicants that don’t fit before the resumes even hit your desk. Not only will it speed the process along, but you will also have a clearer view of what you want and who qualifies based on the small number of applicants that you have.

6. Lean on trusted referrals when hiring.

One of the most effective ways to hire people is through trustworthy referrals. When you trust someone who works with you already or someone you’ve worked with in the past, you will be able to find good workers who are also trustworthy.

Even if you’ve never worked with a person, if you trust them and their opinions, a referral still might work. Referrals are an easy but effective way to interact with new candidates for specific positions. This is especially true when you have very skilled and specialized jobs open.

When you need talented people, you should ask the people you already know who a good fit would be. Referrals can really come in handy when you are looking for new hires.

7. Be upfront about your expectations.

When you are hiring new employees, you should be upfront about what you expect from them. Describe the tasks in detail and be honest about the kind of person you need to do the job.

When you are transparent about the kind of worker you need to take on the position, you will narrow it down naturally. Some people won’t want the job if it doesn’t suit them, or you’ll be able to tell exactly why the person isn’t good for it. You should even have them read the employee handbook to see if they are diligent and a right fit.

Whatever your expectations, when you make them clear you will have a better chance at finding the right person.

Summing Up

It doesn’t matter what business you are in, finding new employees is tough right now.

You may not be able to easily interact with the right candidates, but luckily there are many outlets, platforms, and apps to help you find qualified workers who will be able to get the job done. Whether you are looking for highly skilled engineers or someone to fill an administrative job, you should always utilize whatever you have at your disposal.

Crafting a concise and effective hiring process can facilitate your needs, but the most important thing is to sift through applications quickly, looking for a specific set of standards for the job. Once you have done all you can do, the right employee is more likely to emerge.

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How To Keep Your Project Pipeline Flowing https://www.smallbiztechnology.com/archive/2022/02/keep-project-pipeline-flowing.html/ Tue, 15 Feb 2022 10:25:47 +0000 https://www.smallbiztechnology.com/?p=60950 It’s that time of year when businesses look ahead to the future. In many businesses, such as construction, there are more projects than ever. The project pipeline is flowing freely in many industries. So, if you’re noticing that some people are getting more work than you are, now is a good time to take charge. […]

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It’s that time of year when businesses look ahead to the future. In many businesses, such as construction, there are more projects than ever. The project pipeline is flowing freely in many industries. So, if you’re noticing that some people are getting more work than you are, now is a good time to take charge.

The top priorities for 2022 are to use new technology, automate drudgery, communicate clearly, stay organized, find your best project match for your pipeline, and actively build your network. Sounds like a great plan, right? Let’s jump in.

Adopt New Technologies

What’s your favorite way to communicate with prospects, clients, subcontractors, and suppliers? In the last year, we’ve all had a crash course in using Zoom, GoToMeeting, or Microsoft Teams to keep in touch.

Technology has evolved and so have expectations. More businesses are now looking at ways to adapt systems, build skills, and increase comfort with using new technology. Technology is a key growth trend that is poised to only increase.

Automate to Thrive

Speaking of stuff you hate, avoid, or procrastinate doing…take a look at automating your workflows. Consider ways to automate tracking construction project leads, invoicing, payroll, insurance, and state-specific requirements.

There’s no need to spend extra hours slaving over the forms, or losing a valuable weekend with your family because you’re stuck at the office doing paperwork.

Communicate to Succeed

Using technology and automating your workflow are key components to success in the New Year. Whether your company is a tiny one-person shop or a multi-state operation, effective communication is key to your success.

As you look for ways to boost communication skills, practice thinking about the person who is receiving the information. Many communication experts suggest that the key is simplicity. Speak in short sentences. Write clear and concise emails. Take the time to ensure that you don’t leave any room for error or misinterpretation.

Whether you are communicating within your office, sharing information with your team, or submitting a proposal, your efforts in communication can make you stand out above the competition.

Stay Organized With Project Pipeline Leads

As demand increases, so do the requirements to stay organized. After all, if you’re managing multiple projects in multiple states, you need to have all your projects, contractors, subcontractors, and suppliers in an up-to-date database.

But what if organization isn’t your thing? The fact is that a lot of business owners need to have the support of administrators, data managers, and analysts to thrive. If you know you are not the right person for the job, hire staff who love to do the stuff you hate.

Find Projects In Your Area

There’s always a toss-up between finding projects and doing projects — especially if you are a solo entrepreneur. Many small business owners find that when business is booming, it’s challenging to actively seek out new projects. You can keep your calendar full of exciting projects by balancing your current workflow with a rigorous approach to finding new projects.

While you’re looking for projects, define your criteria. Start with location, so you can book projects that will support your health, shorten commuting, and enable you to nurture your relationships. Target your main projects to be local within a comfortable commuting distance, so you can maintain a good work-life balance.

Naturally, as you look for projects, consider ones that you are uniquely suited for with your specific expertise and training. Using construction software will help you review project documents online, instead of driving all over the county to talk to construction managers.

Search for the projects that match your specific criteria, such as construction type, project type, and timeline. By focusing your search, you’ll build confidence and strength in finding the opportunities that are genuinely best for you.

As you work to find local projects, use software to stay in touch with other contractors. Streamline your bidding process so you can submit unlimited bids and fill out your calendar with the jobs you want.

Build Your Nationwide Network

As projects become available in diverse areas of the country, it’s essential to build your national network. Many construction managers and subcontractors have relied on a personal network of trusted and vetted peers for out-of-state projects. This may have worked in the past.

However, there are ways to reduce barriers and increase your national network that can help your business grow. For instance, you can consider using computer software built for the construction industry. This technology can help you make important connections, share project opportunities, and stay in touch with the workforce in different locations.

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Three Essentials to Streamline Success in 2022 https://www.smallbiztechnology.com/archive/2022/02/streamline-success-in-2022.html/ Mon, 14 Feb 2022 15:35:58 +0000 https://www.smallbiztechnology.com/?p=60947 In today’s world, it’s essential to position your business for your core demographic to streamline success. With the rapidly changing expectations, entrepreneurs and business owners are finding new ways to respond to business trends. To stay in tune with new developments, savvy owners are investing in technology while focusing on proven practices to increase profitability. […]

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In today’s world, it’s essential to position your business for your core demographic to streamline success. With the rapidly changing expectations, entrepreneurs and business owners are finding new ways to respond to business trends.

To stay in tune with new developments, savvy owners are investing in technology while focusing on proven practices to increase profitability. Let’s dive into the three essentials to streamline your success in 2022.

1. Identify your core demographic.

Many businesses, including law firms, are seeing the value of identifying their core demographic. This may require segmenting your business so that your messaging appeals directly to each target audience.

By identifying your core demographic, you can organize everything about your firm to communicate value to your target audience. This creates a positive impact on your branding, marketing, messaging, and services.

For instance, if your firm focuses on commercial real estate law, you’ll have a different branding message than a firm specializing in estate law or family law. Each specific legal specialty inspires different branding, colors, messages, and marketing.

Start with an audit of your current practice. Identify any gaps that may exist between your current approach and your target audience. Use this benchmark to set your priorities and align your approach.

You may find that some aspects of your business are more profitable, creative, and rewarding than others. This can help you define the boundaries of your specialty.

2. Harness the power of customer data.

Customer data is often a term that we think of when it comes to global businesses. However, customer data is vital for small businesses such as accounting firms, law firms, and print shops.

In our current environment, many small businesses are realizing that people are relying on the internet to find local services. This means that prospects, customers, and repeat clients are searching websites, reading reviews, and making evaluations based on their online experience.

At the same time, prospects and customers are filling in forms. These may be forms for getting a white paper, making a query, or booking an appointment. Each of these is a means to gather insight into your prospects and customer priorities.

If you haven’t investigated how customer data could boost your business and streamline success, now is a good time to start.

Without breaking the bank, you can create ways to interact with your prospects and clients. Look at your website to see where you can use customer data to gain insights into buying priorities.

3. Automate documentation.

Have you been creating documents over and over again? Are you frustrated with the hours spent writing, rewriting, amending, and tweaking documents?

If so, resolve to automate this process before another day goes by. By using document automation software, you can take the nightmare out of document creation, editing, and revising.

Imagine, no more lost nights or canceled holidays. No more fights with your partner or spouse about why you stayed late at the office.

By automating documents, you and your staff can achieve a greater work-life balance. At the same time, you can revise and amend documents to personalize your deliverables for each client or customer.

Personalize your approach.

What is it about these three concepts to streamline success that are so powerful?

Each one is about personalization. When it comes to meeting your customer effectively, each concept works in tandem.

By identifying your core demographic, everything about your branding and messaging is in alignment. You are speaking the language of your customer — and it shows on your website, in your brand, and in your messaging.

By harnessing customer data, you will know the exact hopes and problems of your customer. You’ll be able to tailor your offerings to help customers achieve their dreams and solve their issues.

You won’t make the mistake of thinking that you’ve got a great idea. You’ll know for certain because you are analyzing the data.

By automating documentation, you can take care of the repetitive paperwork — and focus on what matters most. You’ll have hours freed up to offer exceptional client experiences and deliver the best services possible.

As we head into 2022, taking a personalized approach is essential. More people are looking for human contact, understanding, and relevance.

Take a look at the specifics of your law practice, accounting firm, or small business. Explore ways to focus on your core demographic. Examine fresh ways to understand how clients are making purchasing decisions.

Take a closer look at ways to automate your workflow. This may be by creating new intake forms on your website, automating contracts, or simplifying e-signatures. With a personalized approach, you’ll streamline success for your business.

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Use Data to Better Understand Customer Needs https://www.smallbiztechnology.com/archive/2022/02/data-understand-customer-needs.html/ Mon, 14 Feb 2022 11:20:50 +0000 https://www.smallbiztechnology.com/?p=61223 Data helps us better comprehend the world around us, including the people who live in it! We can leverage data to understand customer needs. Data is now undeniably a key driver of corporate success. The ability to get insights from the ever-increasing volume and complexity of accessible data increasingly separates market winners from losers. One […]

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Data helps us better comprehend the world around us, including the people who live in it! We can leverage data to understand customer needs.

Data is now undeniably a key driver of corporate success. The ability to get insights from the ever-increasing volume and complexity of accessible data increasingly separates market winners from losers.

One of its most effective advantages is its ability to help us better analyze and respond to changing customer behavior.

On a social level, it has helped us comprehend the activities and movements of individuals during the Covid-19 epidemic. In finance, corporations have excelled at recognizing outlier behavior that might indicate something shady is afoot.

A “360-degree consumer view” lets marketers identify people ready to purchase and place items and services directly in front of them.

Data helps address client demands (and catch tuna).

The more you know about your consumers, the better you anticipate their needs. You may also convey it to them in a manner that suits them.

An excellent comparison is tuna fishing. Initially, fleets of boats would set out, with no more information than historical success places.

Our capacity to discover and capture fish increased as technology advanced — first by learning to navigate the stars, then by predicting the weather by meteorology, and finally by GPS and sonar. We can now track fish using satellites and underwater sensors.

Commercial tuna fishers must stay up with the latest technological advances. If they don’t, they’ll be out-fished and go out of business.

Customer fishing follows the same rules. Others will surpass you if you don’t keep improving your capacity to utilize data to locate them and understand their behavior.

What data do you need to know your clients?

Many organizations start with transactional and point-of-sale data. So we can identify broad consumer patterns as well as local preferences.

This helps us build goods and services that consumers will pay for. It also allows us to price our items at levels where we are sure they will sell.

These are also quite precious. We can understand who buys what once we know what individuals purchase.

As usual, combining multiple forms of data is much more beneficial than using them alone. Working with personal data has certain dangers and duties.

Therefore, it’s essential to grasp data governance principles, i.e. how to comply with all legislation and earn your customers’ confidence by protecting their data.

Attitude data is just another basic form of data.

You can obtain this data via simple market research or more sophisticated social media sentiment analysis.

Using artificial intelligence (AI) – mainly machine learning – advanced analytics systems may develop automatic reports showing us who is using our goods and what they say about them.

Customer data collected via schemes like loyalty programs or activity monitoring may also be considered internal data.

You may also purchase consumer data and other external information to get further insights. This may contain economic statistics, GDP growth, climatic data, and local and global events.

One innovative window installer and maker allegedly pioneered a certain practice. He began using publicly accessible data on crimes like vandalism to determine where to best deploy its rapid-response window repair services.

It also combines data from services like Google Trends to identify what people are searching for online. More recent advancements like Facebook’s Custom Audience service utilize people choices. Users may input information about their consumers, and algorithms display their ads to other customers who share their profiles.

Putting all of this information together needs a sophisticated analytics infrastructure.

Target, for example, was able to anticipate when consumers were pregnant before they ever began shopping for baby things. Amazon has lately discussed adopting anticipatory shipping. Currently, this allows it to guarantee things are at the distribution facilities closest to clients, but it aims to ship items to customers before purchasing them.

Observations and micro-moments are the new drivers.

The goal is to capture “micro-moments” — split-second purchase opportunities that exist for just a few seconds but may be tremendously lucrative if spotted and acted on at scale.

Walmart collects petabytes of consumer data, but they consider only the most recent transactions in its prediction engines. Because it recognizes how quickly consumer behavior changes, only current data can tell us what’s occurring now and shortly. Don’t make mistakes. But if you do, learn from them.

A micro-moment is someone getting off an aircraft after a trip. They may need a hotel room, a cab, or simply a meal.

Previously, firms may have anticipated seeing an advertisement in the arrivals lounge. Marketers may now target them with a targeted text message, phone notification, or Facebook pop-up when they check in to let their friends and family know they’ve arrived safely.

Today’s data technology provides firms unparalleled insight into their consumers. We can better forecast client needs by merging transactional, demographic, and behavioral data from internal and external sources.

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Tips for Boosting the Efficiency of Your Small Business https://www.smallbiztechnology.com/archive/2022/02/efficiency-of-your-small-business.html/ Sat, 12 Feb 2022 12:15:50 +0000 https://www.smallbiztechnology.com/?p=60851 Everyone who runs a small business knows that keeping the overhead low is integral to success. Not only do you need to keep as much money in the bank as possible, boosting the efficiency of the infrastructure will help you maintain the efficiency of your business overall. Whether it’s energy, water, electricity, or tangible materials, […]

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Everyone who runs a small business knows that keeping the overhead low is integral to success. Not only do you need to keep as much money in the bank as possible, boosting the efficiency of the infrastructure will help you maintain the efficiency of your business overall.

Whether it’s energy, water, electricity, or tangible materials, keeping up the efficiency of your small business will make a huge difference to the bottom line. If you pay attention to efficiency, you just may be able to grow and thrive.

Water Efficiency 

It doesn’t matter what kind of business you are in. Water is always a pivotal resource.

You likely need water in your business building or property. If you have an office, you will certainly need to pay for the water bill. One of the ways that businesses of all kinds pay more money for their water is because the mineral deposits and sediments build up in the pipes. To boost the efficiency of your small business, you’ll want to address this reality.

One way to avoid this is to upgrade to a soft water system and reverse osmosis. A commercial RO system is perfect for small businesses of all kinds.

“Reverse osmosis” is the process of filtering out the sediment and mineral build-up that occurs over time. It makes the water softer to the touch, filtered more thoroughly and helps avoid pipe build-up that makes you pay for more water you aren’t using.

Whatever business you are in, a commercial RO system will help lower the bills and use less water.

Lighting

Lighting is another culprit when it comes to bills and waste. You might not need as many lights as you have, and you can also change the bulbs.

LED light bulbs are more expensive, but they will pay for themselves. They last much longer and use a lot less energy. Your bills will be significantly lowered if you change all the bulbs to LEDs

Training your employees to turn off the lights may not be the easiest thing in the world, but if you can get it done and save money it will be worth it.

Of course, you should turn off the lights…but what about other electronics? Can you turn off other devices and unplug them when you aren’t using them? What else can you save money on when it comes to energy?

Operational Machinery

If you are operating a factory or a warehouse, the efficiency of your operational machinery matters.

You should be focusing on creating the best output while keeping the cost of operation down. The energy efficiency of your machines has a lot to do with this. Nowadays you can employ energy-saving appliances and machines for improving the efficiency of your small business.

Of course, it depends on what you’re doing, but if you make the effort to invest in modern machines that cut down on energy usage you will see a difference in the bottom line.

When you are involved in some form of production, spending the time and effort finding the methods to produce your products more efficiently could be the difference between success and failure.

Use Remote Technology

Since the pandemic began, one thing was clear — we weren’t using remote technology nearly enough.

There are many tools that can help you collaborate with your employees, wherever they are. With apps that enable you to work with each other from across the world or simply across the desk, there is no reason to put off work. You don’t need to be in the same room anymore to do just about anything.

Even if you work in a hands-on environment, you probably have employees who are engineers or other staff who work on computers. Administrative staff doesn’t need to be in the room as often as they used to be.

If you aren’t using remote technologies to make your business more efficient, you are missing out on some money saved.

It’s imperative to cut down on unnecessary energy from your employees and your office. Having people work from home will lower your overhead in all kinds of ways, power usage being one of them.

Gas Efficiency 

You might not think of your gas usage as something that needs to be curbed but think again.

The impact your thermostat has on your gas bill, for example, can greatly impact your business. Gas and electric companies typically recommend that you only have your thermostat turned up to 70 degrees in the winter to cultivate maximum energy efficiency.

One thing you can do is install a smart thermostat, which enables you to monitor and control the temperature of your property wherever you are from a smartphone.

Another thing you can do is make sure that the building is properly insulated. You want to control the temperature inside your facility as effectively as you can. Whether the things inside are sensitive or not, it will help you lower your bills and create a more energy-efficient environment.

Opportunities That Boost Your Bottom Line

When you are running a small business, every expense matters.

You need to grow and to grow it’s necessary to keep the overhead as low as possible. It’s necessary to get everything done the right way, but it’s another thing entirely to be wasteful.

Energy Star products, turning the lights off, changing the bulbs, using remote technologies, and plenty of other means to decrease energy and create a more efficient work environment are helpful in all kinds of ways.

Beyond the success of your business is the sustainability of our species on this planet.

No one will be able to have prosperous, happy lives if we continue to waste energy. Water, power, and gas are all valuable resources that we should use sparingly for our own benefit as well as the benefit of humanity. When the prices are cheaper, every business benefits. The money spreads around and we can create more wealth for all.

So, when you are thinking about your business, think about how sustainable it is. If you take the steps to make a sustainable business, you will see the results of that effort in the end.

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Hiring and Recruiting Strategies https://www.smallbiztechnology.com/archive/2022/02/hiring-and-recruiting.html/ Fri, 11 Feb 2022 11:05:46 +0000 https://www.smallbiztechnology.com/?p=61215 When increasing your team, you may need to refine your hiring and recruitment techniques to discover the most qualified candidates. As your small company continues to expand, you may discover that you need more assistance in the shop or office. However, even if you currently have a few extra hands on deck, increasing your team […]

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When increasing your team, you may need to refine your hiring and recruitment techniques to discover the most qualified candidates.

As your small company continues to expand, you may discover that you need more assistance in the shop or office. However, even if you currently have a few extra hands on deck, increasing your team may need to refine your hiring and recruiting techniques. Consequently, you will discover the most qualified candidates.

However, all organizations are different. So, regardless of how well-developed your hiring and recruitment methods are, it is best to review and analyze your efforts periodically. What does your staff think? Here are five questions to consider while you go about your business.

1. What is your current approach for hiring and recruiting employees?

Your existing hiring and recruitment methods might be as basic as word-of-mouth. What is the current trend?

Your existing hiring and recruitment methods might be as basic as word-of-mouth. Therefore, methods could be as complex as a lengthy application and multi-interview procedure with many rounds of interviews.

Neither is incorrect, but there are distinct requirements for various enterprises. However, determining which technique will bring you the most acceptable candidates for your vacant job is worth your time to think about.

2. What methods do you use to find job candidates?

Identifying and attracting the best candidates is a crucial aspect of the hiring and recruitment technology process.

The more you know about your ideal prospects, the less difficult it will be to attract them in the first place. Consider the methods by which you are recruiting talent and whether or not they are proving to be effective.

For example, if they are not, it may be worthwhile to spend additional time identifying the most qualified individuals for your available roles.

3. Do you invest money in the employment and recruitment process?

However, posting job vacancies might quickly become prohibitively costly.

Have you’ve invested in hiring and recruiting technologies? Maybe you put job postings on job boards. If so, be sure you’re being strategic in your approach to attracting the best people and achieving the outcomes you want.

If this is not the case, it’s time to investigate what is and is not functioning.

4. Have you thought about using social media to advertise your job openings?

Social networking may also be a fantastic and cost-effective tool to find new employees for your company.

Your postings should effectively recruit talent as long as they are purposeful and authentic in their tone and content. Therefore, numerous firms utilize social media to notify their networks or communities about new employment opportunities.

According to GlassDoor research, 79 percent of job searchers utilize social media to assist them in their job search.

5. Would a recruitment business be able to assist you in finding the best candidates?

Another excellent method of attracting top-tier talent is to consider employing a recruiter.

They may be beneficial in minimizing the stress associated with filling available jobs. However, it’s possible because they already have applicants that are a good match for your requirements.

If you opt to employ a recruiter, be sure that they are a good match for you. Therefore, they should understand your business, and have a track record of success in the field.

Whether you have managed a single direct report or a huge team, you are well aware that there are no assurances for employing new employees. However, you can take several crucial actions to increase your chances of bringing on the top individuals to your organization.

Quick-Check Questionnaire

1. What is your current approach for hiring and recruiting?

  • Your existing hiring and recruitment methods might range from simple word-of-mouth to a lengthy application and multi-interview procedure.
  • However, neither is incorrect, but various firms have different requirements.
  • It’s important spending the time to figure out what technique will bring you the best candidates for your available job.

2. How do you find applicants for job openings?

  • Targeting the proper people is a key element of hiring and recruitment.
  • It will be simpler to hire suitable people if you have more information about them.
  • Therefore, consider how you’re recruiting talent and whether or not it’s working.
  • If they aren’t, it could be worthwhile to spend extra time identifying the best prospects for your available roles.

3. Do you have a budget for hiring and recruiting?

  • Posting job vacancies might quickly become prohibitively costly.
  • Therefore, make sure you’re strategic in acquiring the correct people and the outcomes you want if you’ve invested in hiring and recruitment technologies or put job advertising on websites.
  • If not, it’s time to figure out what’s working and what isn’t.

4. Have you thought about using social media to advertise your job openings?

  • Social networking may also be a terrific, low-cost tool to find new employees for your company.
  • Therefore, you should be effective in attracting talent as long as your postings are purposeful and sincere.
  • Many firms utilize social media to announce job vacancies to their networks or communities.
  • According to a GlassDoor research, 79 percent of job searchers utilize social media in their job search.

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Start an Online eCommerce Business Without a Lot of Cash https://www.smallbiztechnology.com/archive/2022/02/online-ecommerce-business.html/ Thu, 10 Feb 2022 10:40:04 +0000 https://www.smallbiztechnology.com/?p=61181 There’s at least one solid reason why eCommerce businesses are the fastest-expanding segment of the small company online marketing community. Many individuals are thrilled to get their business off the ground, especially with billions of people purchasing online and social media, making it simpler than ever before to reach your target consumer. But, to get […]

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There’s at least one solid reason why eCommerce businesses are the fastest-expanding segment of the small company online marketing community.

Many individuals are thrilled to get their business off the ground, especially with billions of people purchasing online and social media, making it simpler than ever before to reach your target consumer.

But, to get started, do you need a large budget? Is it feasible to establish an e-commerce goods company with no money at all? Or is it impossible? And what about taxes?

Start your eCommerce business as lean as possible.

Starting a company with no money at all is very challenging.

But you may use a variety of strategies to keep your expenses as low as possible during the first stages. In reality, it makes a great deal of sense to keep things as simple as possible as you learn.

You really don’t know many things until you go out there and start selling to your consumers. These range from the most popular products to the prices that your customers are ready to pay for particular items.

Maintaining a lean operation when you first start will allow you to save valuable funds for later. That is to say, a time when you have a better understanding of precisely what you want to accomplish later.

Instead of paying to have your brand designed before you even begin, you could use a free service. One like Canva can help you create the look and feel of your company’s branding before your debut. There are several templates from which to choose to begin started.

Eventually…

Eventually, a website will be required. For now, all you need is an online method of accepting payments (such as PayPal). And a means of connecting with your customers to get started.

It is possible to set up a free email small business marketing account with MailChimp and begin collecting email addresses. The emails will assist you in staying in contact with clients as your business grows, all without having to invest any money upfront.

Make videos and photographs of your items using your smartphone camera. The purpose is to sell them on social media platforms such as Instagram or TikTok…if you have them.

Not sure how to get the most out of your camera’s picture capabilities? Look at sites like Udemy such as low-cost classes on a wide range of topics at your leisure.

Livestream your eCommerce offerings.

Why not examine the possibility of live streaming?

This selling technique is one of the most rapidly expanding segments of the e-commerce industry. It also has the advantage of being very simple to set up, requiring no additional equipment other than a phone, and the desire to interact with your clients live on camera!

Don’t over-commit to a stock purchase.

One of the most common ways to tie up your valuable cash is to purchase an excessive amount of inventory when you are just starting.

Try to spend as little money as possible as you establish your following. Experiment with different products using to see which ones people genuinely want to buy from you.

First, choose a modest number of online things, or even just one item if you prefer. Even while you may continually expand your product line as your business grows.

Keeping your order quantities modest is vitally essential for keeping your expenditures under control at the start of your venture.

One of the most effective strategies to get started on a restricted budget is to keep the number of goods you have under tight control.

To maximize profits from sales of those things, you should reinvest earnings to purchase more shares. Which you may then sell and reinvest the profits from those sales. It is possible to build an increase in your stock holdings over time due to the “snowball effect.”

You can eCommerce it yourself if you prefer.

You won’t have to do everything yourself indefinitely. One day, your primary responsibility will be delegating as much as possible. However, you should spend your first several months learning all you can about operating a product firm.

It may be worthwhile to consider a low-cost alternative, such as joining a membership organization. The membership organization gives you access to expertise, support, and a network of other business owners. This may save you money in the long term by allowing you to avoid making expensive errors as your company grows.

With strict online control over your expenses, you’ll be able to put your goal into action for much less money than you would have originally anticipated. Understanding how to do more with less money is a valuable talent. One that will assist you in building a profitable company from the ground up.

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Five Ways to Maximize the Benefits of Technology https://www.smallbiztechnology.com/archive/2022/02/maximize-benefits-technology.html/ Wed, 09 Feb 2022 11:20:33 +0000 https://www.smallbiztechnology.com/?p=61101 It’s an age-old legend…well, at least as old as technology in business. After hearing about benefits gained by other companies, you invest. After hearing about its benefits from many other companies, a small firm decides to invest extensively in new technology. Including AI. Despite this, days, weeks, and even months pass without the corporation receiving […]

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It’s an age-old legend…well, at least as old as technology in business. After hearing about benefits gained by other companies, you invest.

After hearing about its benefits from many other companies, a small firm decides to invest extensively in new technology. Including AI. Despite this, days, weeks, and even months pass without the corporation receiving a complete return on its investment. The issue, among entrepreneurs, has only intensified due to the pandemic and the hasty adoption of technology that resulted.

So, what’s the real story behind that? There might be many explanations for this. For starters, the technology implementation may not be as excellent as you had hoped.

Maybe your employees weren’t adequately trained. Perhaps the technology wasn’t a suitable match for your specific requirements.

It’s possible that the technology isn’t all that useful in the first place. And in the context of the pandemic, hasty digital transformation efforts often result in poor technological outcomes.

Unfortunately, anybody dealing with today’s challenges will find that solving them without technology is challenging. (In truth, every business should now be a technology business, but that’s a discussion for another day.)

Fortunately, you can make efforts to ensure that the technology you choose provides you with all you need. Remember that these aren’t fail-safe formulas for success, but rather a set of suggestions that will help you get closer to the results you want from technology.

1. Choose your technology carefully.

This is one of the most often repeated tips, but it bears repeating.

Why? Because you don’t have to employ every single piece of technology available. Sure, some IT basics may drastically transform your business. Meanwhile, you must be reasonable in how and where you use them, even in such circumstances.

When deciding which technology to use, there are a few considerations to consider.

You must consider specific demands, industry circumstances, competitor movements, and future business prospects before making a choice.

However, there is a mentality that may assist you in making better tech decisions. Choose technology that will help you become a more agile and fast-paced firm. Combining DevOps and CI/CD principles with decoupled data, infrastructure, and digital solutions may go a long way.

2. Include cloud computing in your infrastructure as a must-have.

The advent of the everything as a service (XaaS) paradigm allows you to tap into the power of various technologies.

Moreover, without having to make significant expenditures. As a result, you may (and should) use cloud computing to implement technologies.

Utilizing things like artificial intelligence, analytics, and big data can help your company grow.

Yes, cloud computing is ideal for storing data and even running customer relationship management software on top of it.

However, there’s more. Cloud computing allows you the freedom to scale up or down your tech demands at any moment. Meanwhile, you gain access to technologies that would be significantly more expensive if you developed them yourself.

3. Use data to make decisions and track progress.

You must already be aware that you base your selections on the information available to you.

Adopting big data strategies, as well as analytics and artificial intelligence, may help you maximize your company’s potential. This involves technology adoption and performance considerations.

Looking at the correct data may help you figure out which technologies are good for you. Consequently deciding when the optimum moment is to implement them.

Furthermore, when assessing the output and performance of new technology, data should be at the core of your monitoring activities. Data collected from the technology you adopt will offer you insights that will assist you.

Furthermore, you can determine what to alter, adapt, and scale up or down.

4. Invest in technology that will benefit the whole firm.

Because technology can empower your whole business, you should ensure that the digital solutions you implement benefit employees from all departments.

Doesn’t that sound natural? However, you’d be amazed how many firms acquire a specific technology, such as AI-based analytics solutions, and use it solely in one department, such as sales.

The concept is simple. Make as much use of technology benefits as possible.

Even if your new technology doesn’t seem helpful in a given area, try to conceive of other ways it may help you. At least, utilize the output to inform and connect with the rest of your firm. That way, everyone benefits — even if the production is a source of information.

5. Pay special attention to your workforce’s training.

Finally, you’ll need your team members to be well-versed in your new technology.

If you expect to install a new technology without providing extensive and continuing training to the individuals using it, you will be disappointed.

You’ll need extensive training to ensure that your staff understands making the most of the new digital solutions. Perhaps most significantly, the training should be continual rather than a one-time event.

That’s because you could discover new applications, or you might upgrade the solution with new features and capabilities that you wouldn’t have known about if you hadn’t informed other colleagues about them regularly.

If you don’t want to repeat the errors that others have made, do yourself a favor and think carefully about these tips.

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An Agile Marketing Technology Infrastructure https://www.smallbiztechnology.com/archive/2022/02/agile-marketing-technology.html/ Mon, 07 Feb 2022 11:50:23 +0000 https://www.smallbiztechnology.com/?p=61053 It’s improbable that your marketing strategy’s purpose is to stifle consumer excitement for your brand. So how can an agile tech system help? On the other hand, marketing brands are feeling the pressure to comply in an increasingly competitive marketplace driven by customer expectations. Conformity, by definition, does not foster creativity or innovation. This is […]

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It’s improbable that your marketing strategy’s purpose is to stifle consumer excitement for your brand. So how can an agile tech system help?

On the other hand, marketing brands are feeling the pressure to comply in an increasingly competitive marketplace driven by customer expectations. Conformity, by definition, does not foster creativity or innovation. This is just one of the 2022 trends.

The epidemic jolted the globe out of its stride, hastening the race to digital transformation. Brands that hadn’t already begun experimenting with digital transformation had to race to catch up.

But what if attempting to catch up isn’t the best option?

Brands have long pursued consumer loyalty programs as though they were shiny things. The allure is fading off now that so many small firms have established themselves. Now is the moment to research what other businesses have learned and devise a plan that puts you in charge of your future. To do so, create an architecture that allows you to maximize all possibilities to engage clients and successfully drive sales, putting you ahead of the competition by many stages.

You should avoid FOMO-driven planning.

Recently, in quick-service restaurant (QSR) businesses, particularly in the face of rising customer demand and expectations, their technological choices are causing them pain. Not only are some prepackaged marketing technology solutions failing to deliver on their promises, but they also don’t allow for simple customization.

In other words, these solutions are more about what works best for the partner than what the brand needs or wants. What brought us here?

Part of it is a lack of foresight in creating components that don’t correctly connect data. Leaving organizations with just a partial view of their client journey. Another factor contributing to the current status of brands is a fear of losing out.

Again, it’s apparent that, when done effectively, loyalty programs may help businesses acquire and retain customers. Those advantages, however, will not be realized if your company acts too quickly. And now faces constraints by technological limitations.

You want to get out of a box, want to think, and grow outside it. So, what can you do to avoid stagnating or falling farther behind? Here are a few pointers.

  1. Refuse to accept that high-cost aftermarket modification is the price of doing business your way.
    • Take the time to select a solution tailored to your specific requirements without overloading you with features you won’t utilize.
  2. Find a consultant or a technology partner who has expertise and awareness of the space’s deficiencies.
    • Then collaborate with them to find out how to fill that need while being loyal to your brand and using your resources efficiently.
  3. Adopt a robust, flexible ecosystem with a well-documented API.
    • One that you can readily integrate and share with various partners.
    • Avoid selecting a partner subgroup that vacillates in relevancy to your brand.

Embrace unique marketing.

When it comes to incorporating this new power — this integrated, data-driven enablement — into customer loyalty programs, businesses must think about two things: campaign administration and campaign planning.

Dashboards, data analysis, and connecting everything is part of campaign management. For example, your offers and promotions platform must work with your email marketing, SMS, and other marketing channels.

Then there’s campaign planning, which focuses on creating a consolidated perspective of how all of these initiatives are doing so you can make well-informed judgments.

But it’s not as simple as “set it and forget it.” Technology is the tool, and strategy is the plan for doing the technology work for you, but you want to use this as a supplement to your campaigns.

As a result, we become more creative. You’ve freed up your marketing staff to perform their magic if you have the right technology and plan in place.

Domino’s has a simple points-based program, but its AnyWare network allows consumers to earn points by ordering from their vehicle, television, wristwatch, digital assistant, or social media and messaging applications. Starbucks has incorporated gamification into its reward program, capitalizing on a growing trend. Chipotle has continued to develop new methods to make itself relevant to consumers by utilizing influencers, social media, and the power of partner companies.

Commit to audience marketing.

For both external and internal audiences, maintaining that enthusiasm is vital.

Instead of pandemic pivots forcing people down into regions where they feel secure, look for a higher demand among marketing professionals for experimenting, learning, and moving more swiftly. There’s a desire to go creative and do something different than what they’ve done before, as well as what other businesses are doing. All they need now is the correct basis to give them that freedom.

Good marketing can help.

Our digital and mobile environments are changing at a breakneck pace. Making the financial and time commitment required to construct the appropriate solution rather than the most suitable approach requires patience and fortitude.

4The distance between where your company is now and later? Having a flexible, cutting-edge marketing technology stack, which isn’t as great as it may seem. All you have to do now is identify the necessity to rethink and reorganize your infrastructure to ensure your brand’s long-term viability in the new digital normal. Marketing just might be the answer.

This too shall pass.

Things are in flux. In motion. Stasis is out. Flexibility is in. Can you keep up? Do you even want to?

How much is your brand worth? Take some time to jot down thoughtful answers to these questions. Use those observations to construct an agile marketing plan for your successful future. Leverage newer technology to help you get there.

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Emotions In B2B Technology Marketing https://www.smallbiztechnology.com/archive/2022/02/emotions-in-marketing.html/ Fri, 04 Feb 2022 12:10:47 +0000 https://www.smallbiztechnology.com/?p=61044 Flowers and jewelry are goods that are sold solely to elicit emotional responses. And marketing is 100% feeling, so get choked up about it! They serve no practical use and the firms who offer them prey on our emotions and persuade us to buy them. However, valuable objects may also fulfill emotional demands, such as […]

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Flowers and jewelry are goods that are sold solely to elicit emotional responses. And marketing is 100% feeling, so get choked up about it!

They serve no practical use and the firms who offer them prey on our emotions and persuade us to buy them.

However, valuable objects may also fulfill emotional demands, such as a sense of pride, belonging to a group, imitating trendsetters, or the delight of becoming a trendsetter. For example, consider those who wait in line all night to get the newest smartphone.

They do it for various reasons, one of which is their desire to be ahead of the curve. That isn’t a problem at all. A phone, for example, is a practical object that serves an emotional purpose.

The majority of functional items compete on price and feature trade-offs. Adding an emotional component to a practical product is a terrific approach to set it apart on a whole new level. Many B2C technology products appeal to similar feelings.

Nokia recognized that the mobile phone had evolved into a fashion piece and its communication role when it pioneered color choices for cell phones. The initial Apple Macintosh’s famed “hello” in 1984 established an emotional connection with this humanized new machine. However, many of us work in the IT field on a B2B basis. One would believe that B2B’s decision-making is intellectual and devoid of emotion.

Above all, because B2B decision-makers are people, they may sometimes include emotional impulses into their decision-making process. Job security, technological curiosity, personal motives, and, believe it or not, greed are some of the emotional aspects in technology B2B.

Job security emotions are paramount.

IBM’s marketing slogan back when it was the dominating force in the computer business was “Nobody Ever Got Fired for Buying IBM,” and it worked.

Even when the clone XYZ seemed to be more appealing due to cheaper cost or higher performance/functionality, IT managers were unwilling to give XYZ a chance since their jobs were at stake.

For example, if they choose XYZ they risk losing their job if it fails. Above all, purchasing IBM was a sure bet for job stability.

We can leverage curiosity about emotions technology.

Someone may pick the most up-to-date XYZ technology even though their company doesn’t need it because they want to be current and cutting-edge or because XYZ’s experience will look good on their résumé. But even a small business may find NFT technology useful.

Uncover the personal reasons for doing anything.

One of the most successful product launches lately did a fantastic job with that approach.

R&D engineers working for some B2B clients were the decision-makers for this innovative technology. The warning to these engineers was that if they didn’t learn about the new technology, they might become outdated in a few years.

It was a powerful argument that helped make this product launch a huge success. They didn’t do anything dishonest. They were sure that this new function would become a popular trend in the future, and we were right. The plan was to use personal, professional motivation to kick-start our campaign.

Supplier XYZ provides a professional training session at a five-star resort in Las Vegas or Hawaii, affecting specific B2B decision-makers.

In the B2B technology business, this is standard procedure. Remember to add an emotional perspective while designing a new technological product or marketing campaign.

For example, because many B2B firms don’t do this, this technique is a great way to stand out.

Use emotion to secure referrals.

B2B recommendations account for 78 percent of all client leads.

Referrals are a terrific approach to get people to notice your brand without promoting it to them directly. Incentive programs for current customers are frequent for businesses to generate recommendations.

Whether in the form of a discount on their next purchase or another sort of reward. Therefore these incentives aid in the purchase of goods and services.

The following are some of the reasons why referrals are effective.

  • They allow good word-of-mouth marketing to flourish.
  • This will bring in new consumers.
  • Referrals can increase the number of referrals.
  • They can help you boost your closing rates.

Engage in conversation.

Conversational marketing is a term used to describe a kind of marketing.

Customer communication in real-time is critical for overall engagement. Chatbots or live chats provide communication gateways at their fingertips. In other words, it is particularly important given the worldwide pandemic of the last several years.

90% of consumers prefer texting over filling out a form because it is faster and more genuine discussions. Because people are answering fewer phone calls as a means to manage their emotions. Therefore, texting is less emotional as well, which is an important way to provide that customized experience in 2022.

ABM stands for Account-Based Marketing.

Account-based marketing consists of personalized, planned programs that target specific accounts.

ABM delivers the following benefits to sales and emotion marketing teams:

  • optimized performance;
  • improved reporting;
  • increased participation; and
  • a higher return on investment.

We use cookies as part of a successful ABM approach to determine where consumers spend their time. Online businesses may use cookies in retargeting to find new consumers based on their previous emotion online activity.

However, using ABM tactics like cookies to retarget clients is becoming more challenging. Third-party cookies will be phased out beginning in 2022, forcing B2B marketers to rethink their approach to ABM.

Finally…

It’s critical to generate leads as a B2B marketer.

However, generating the right leads is critical. Supported by good strategies and methods, a marketing strategy serves as a template for creating initiatives with lasting effects. These marketing tactics are some of the most successful B2B marketing methods.

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Ransomware: Don’t Become a Small Business Cybercrime Victim https://www.smallbiztechnology.com/archive/2022/02/ransomware-small-business.html/ Thu, 03 Feb 2022 11:40:02 +0000 https://www.smallbiztechnology.com/?p=61000 Be on guard against ransomware. Small businesses can fall victim to cybercrime even though many owners don’t think they are likely targets. A little legal practice, a 35-person manufacturing firm, and a two-person charitable organization are all examples of technology-driven businesses. As much as any brand-name financial institution or international shop, their core operations depend […]

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Be on guard against ransomware. Small businesses can fall victim to cybercrime even though many owners don’t think they are likely targets.

A little legal practice, a 35-person manufacturing firm, and a two-person charitable organization are all examples of technology-driven businesses. As much as any brand-name financial institution or international shop, their core operations depend on operating systems, software applications, and networks. And they have all been victims of ransomware.

However, small and medium-sized businesses (SMEs) may be severely harmed, unlike large corporations, which are more likely to withstand a high-profile cyberattack.

A problem? Yes, but perhaps not as big as you think.

SMEs pay a high price for business disruption. They pay a high price for remediation and data recovery. They may lack the expertise and workforce to secure their essential IT infrastructure from cybercrime.

Enormous Ransoms for Small Businesses

According to NetDiligence’s Cyber Claims Study 2021 Report, ransomware has accounted for 40% of overall incident expenses connected to cyber claims in the last five years.

That is to say, the average ransom demand in 2020 was $247,000.

Research has estimated the cost of recovering from a cybersecurity breach affecting a small business to be roughly $352,000. These expenses do not account for the loss of client confidence due to the misuse of sensitive data.

Criminals know that small firms have weak or non-existent cybersecurity systems. As a result, they target them in large numbers, sending out repeated phishing attempts in the hopes of capturing a few victims in their automated nets.

Google has sent out 50,000 phishing or malware attack alerts as of October 2021, up 33% over the same month in 2020.

Since the Covid-19 epidemic, work-from-home and work-from-anywhere technologies have become more popular, exposing workers and small company systems to cyberattacks. According to one survey, approximately 70% of full-time workers in the United States started working from home during the Covid-19 epidemic.

Unfortunately, some small businesses infrequently take efforts to secure their remote employees. These efforts include implementing two-factor authentication (an additional login step) or encrypting computer disks. During the epidemic, millions of people lost their employment. Have they lost access to all of their email accounts and logins? Probably not.

Vulnerabilities in Small Businesses and Cybersecurity

Why are tiny firms such prey to predators? They could not have the operational know-how or staff to appropriately defend their IT systems and networks.

Meanwhile, here are a few examples of circumstances that put small companies at risk:

  • IT infrastructures are often outdated, are not regularly updated, and are poorly constructed.
  • The person in charge of IT — whether the CFO, the CEO, or a random employee — is seldom updated on the newest security risks and solutions.
  • Given the average pay of roughly $165,000, hiring a chief information security officer is often unaffordable.
  • A jumble of local hardware, networks, devices, and apps may make cyber protection difficult.
  • Employee cyber awareness training is poor or non-existent.
  • Backups may be unreliable or have not been thoroughly tested.
  • Business continuity and disaster recovery planning have not been emphasized.

Company executives may mistakenly believe that they are too tiny to be a cybercrime target, to their detriment.

Getting a Head Start On a Tough Situation

You don’t need any new gear or antivirus software to start boosting your company’s cyber security image.

Begin by taking a detailed inventory of your physical and digital assets, as well as a vulnerability assessment. It’s critical to create a “data governance” document that establishes guidelines for data management. People still record passwords on Post-it Notes on computer displays or taped on the bottom of mouse pads in small workplaces. Thus this technique is essential.

Above all, cybersecurity awareness training for employees is also necessary.

Phishing or other efforts at social engineering or getting individuals into vulnerable networks are a vital security threat vector for the ransomware outbreak. According to IBM’s 2021 X-Force Threat Intelligence Index, phishing was responsible for one-third of all cyberattacks. Ascertain that your personnel knows what to look for in these circumstances.

For example, penetration testing is another technique to go ahead with.

“Pen testing” ensures that your security measures are effective. Therefore, few small firms, in all experience, have the competence to undertake penetration testing. Therefore you may wish to hire an expert.

Finally, some experts recommend that every company establish real-time network and server monitoring. While strong passwords, two-factor authentication, encrypted data, and network firewalls are necessary and will slow down attackers, complete protection is neither cost-effective nor practicable.

Taking efforts to mitigate the potentially catastrophic effects of a cyberattack may be well worth the expense for small companies.

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Cybersecurity: The Small Business Savior? https://www.smallbiztechnology.com/archive/2022/02/cybersecurity-small-business.html/ Wed, 02 Feb 2022 12:40:54 +0000 https://www.smallbiztechnology.com/?p=61024 Cybersecurity is now. After over two years of pandemic-driven, remote-first work, the internet has altered us. Not altered? You’re not online. Even the tiniest local stores, restaurants, dancing studios, and car garages create sensitive cybersecurity data to serve their customers better, including customer profiles, payment credentials, and service records. On the other hand, it could […]

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Cybersecurity is now. After over two years of pandemic-driven, remote-first work, the internet has altered us. Not altered? You’re not online.

Even the tiniest local stores, restaurants, dancing studios, and car garages create sensitive cybersecurity data to serve their customers better, including customer profiles, payment credentials, and service records.

On the other hand, it could be different. But internet exposure has its drawbacks.

Every day, a fresh wave of cyber threats hits innocent companies. Likewise, malicious emails deliver ransomware and password-stealing trojans to inboxes, while other threats use software flaws to get access to systems and data. For example, you might use your website to spread malware to users without your knowledge. Cybersecurity trends lean that way.

Cyber-attacks are a massive headache for large corporations. They are an existential danger to small businesses. Interruptions in operations cost money, while reputational damage and possible legal consequences from data breaches are difficult to overcome. Smaller firms generally lack the means to withstand the storm, much alone pay a ransom for speedy data and system restoration.

Every firm must have cybersecurity.

Businesses of all sizes might take solace in the notion that they are “too tiny to target.” Likewise, the truth is far grimmer.

Cascade Technologies founder Cramer Snuggs used to see one customer attack every six months. For example, one assault every two weeks in the past year. Even with those stats, many of our clients believe they would not be victims, Snuggs adds. They mistakenly think today’s cyber-criminals aren’t interested in small businesses.

Modern cyber threats use automation and even AI, making it easy for criminals to create new threats and strike at scale at little cost. You may utilize personal data from social media accounts and past breaches to enhance assaults with little human effort. For example, this sinister net can readily catch even the tiniest groups. Another method is supply-chain assaults on software suppliers and IT service providers.

Today’s SMBs are vulnerable to phishing, malware, and other digital dangers.

On the other hand, cybercriminals no longer need to choose targets and adapt attacks to fit their needs manually. The need for comprehensive security has never been greater. Even small enterprises rely on the availability and integrity of their data and services.

Penetrations cost an average of $3.56 million in the first half of 2021. And the average ransomware payout hit $100,000. For example, new product categories — such as cyber insurance — have risen in popularity. Likewise, these metrics are critical for every firm, but for most small enterprises, they are lethal.

These products don’t provide the amount of organizational protection you need to rest comfortably, nor do they scale well as your firm expands. On the other hand, when your organization is at risk, you need expert help.

Here’s how MSPs can help with security.

Think how you would hire an electrician to connect your home or fix a faulty outlet. Consequently, there is great benefit in outsourcing cybersecurity to experts. Managed IT services can help.

On the other hand, today’s cyber threats target small enterprises. Likewise, most lack modern anti-malware protection that combines with data backups and IT security expertise.

Knowledgeable people will set up the software and adapt to changing scenarios correctly. For example, they also don’t always teach personnel cybersecurity best practices, which leads to weak passwords and increases phishing scam risk.

On the other hand, it’s hard to blame smaller businesses for the existing situation. Effective cybersecurity is becoming more difficult for resource-constrained enterprises. Most are also unaware of the grave concerns posed by current cyber threats, any of which might spell catastrophe.

If firms merely adopted multi-factor authentication, they would be immensely more secure, says a prominent Virtual Chief Information Security Officer. So why don’t you? It’s not complicated or expensive to do. Managed service providers make it easy and economical to safeguard your corporation with features like Endpoint protection.

In a world of quickly developing cyber threats, you must be proactive.

Working with a managed service provider provides small companies access to security experts. These experts can help them strengthen their cybersecurity posture and configure security solutions.

For example, service providers will detect risks via frequent vulnerability assessments. Likewise, they take measures to reduce your exposure and implement solutions as soon as they become available.

Privacy protection is the new focus.

Do you know where you keep your data?

Even small organizations often depend on global cloud services and infrastructure — and most nations have their laws and regulations around data storage and access. On the other hand, managed service providers can help you comply with data storage and privacy rules. Furthermore, they’ll help by avoiding legal issues you may not have been aware of.

Businesses need to back up their data, but recovering from backups may take time. Likewise, the restoration procedure may not be feasible immediately after a catastrophe if your systems are locked or have no power.

Managed service providers can help you swiftly recover from a catastrophe. Their expertise is in storing backups as virtual machines in the cloud and limiting service disruptions. For example, they’ll also help you detect and repair data leaks.

On the other hand, used to be that if our customers had backups, we merely restored them and went on, Snuggs adds.

Likewise, we have more to worry about now. Often, customer data is exclusive to their firm or sector and, if hacked, may create considerable disruption. In healthcare, for example, we must be concerned about personal data hackers put on the Dark Web.

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Retail Industry Tech Trends to Watch This Year https://www.smallbiztechnology.com/archive/2022/02/retail-industry-tech-trends.html/ Tue, 01 Feb 2022 12:10:35 +0000 https://www.smallbiztechnology.com/?p=60972 Out-of-touch is entirely in and robots are balancing novelty and value. This is retail innovation in 2022, and the retail industry is all in. Retail technology industry funding hit a new high of $29 billion in the first quarter of 2021. In other words, retailers and tech firms tried to merge online. Likewise, in-store experiences, […]

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Out-of-touch is entirely in and robots are balancing novelty and value. This is retail innovation in 2022, and the retail industry is all in.

Retail technology industry funding hit a new high of $29 billion in the first quarter of 2021. In other words, retailers and tech firms tried to merge online. Likewise, in-store experiences, customized interactions at every touchpoint, and speeded up delivery operations had their influence.

And boy, did the industry smack the ball in 2021! Can small businesses keep up?

Yay for Tech!

We’d be writing and reading till 2023 if we analyzed every retail innovation that took place in 2021. After all, some failed.

It’s easy to choose the few technologies where merchants will likely spend more this year.

“Untouchable” invention. The industry expects touchless technology to grow from $6.8 billion in 2020 to $15.3 billion in 2025. The projection may be an overstatement due to pandemic-related safety precautions. By 2020, 67% of merchants would accept no-touch payments, such as tap-and-go credit cards and mobile wallets.

According to Raydiant, a producer of in-store digital signage, by spring 2021, 72 percent of customers were utilizing contactless payments. Expect more frictionless options, like Amazon Go cashier-less stores. Step 2: Software that can read hand signals and other motions.

Niche Industry Quick-Replies

QR codes seemed consigned to the “Island of Lost Tech” for a while. Therefore, the pandemic has altered that by driving demand for touchless technologies QR codes.

The projection, according to Juniper Research, consumers will redeem 5.3 billion QR-coded coupons by mobile in 2022. Starbucks and 7-Eleven feature QR codes in their payment applications. Like Lacoste and Zara, merchants utilize QR codes to deliver customized smartphone offers in-store, advertise goods in windows.

Likewise, connect to web purchasing. And luxury companies have found them helpful in preventing product counterfeiting, a rising concern.

Always-On Cybersecurity

All online shopper data is as essential to fraudsters as to retailers. Corporate and government data breaches increased 17% a year until September 2021, surpassing 2020.

In 2021, the average retail data breach cost $3.27 million, up from $2 million in 2020.

Because hackers are growing more intelligent, merchants must invest in proven, faster-detecting solutions. They must also utilize these services more wisely, gathering the data required to achieve specific objectives. Securing it like Fort Knox…and then destroying it as carefully as plutonium.

Streaming Industry Upstream

Another popular activity for consumers is celebrity-hosted internet sales events.

Some say they will gain popularity in 2022. Experts warn merchants not to anticipate a boom yet — and therein lies the opportunity.

According to Coresight Research, the U.S. live streaming industry will hit $11 billion in 2021. A considerable increase to $35 billion by 2024, but still just 3.3 percent of anticipated U.S. eCommerce, according to Coresight.

You should thoroughly test themes, product mixtures, and marketing. A broadcast might remind viewers of a hard-sell QVC pitch, so be careful with your content.

Dark Shops That Shine

Demand for speedy delivery has put new technologies to the test in the last 24 months. Converting out-of-business shops into fulfillment centers has become common.

Online research shows retail online purchases as of 2021, about 21% of all retail purchases (and hence fulfilled). Compelling fulfillment centers will demand more precision technology as the worldwide same-day delivery business grows. Experts project going from $8.4 billion in 2021 to $10.2 billion in 2022.

Good start! However, many dark businesses now provide curbside and in-store pickup in addition to delivery. For example, these consumer-centric technologies position dark shops to dominate the industry in eCommerce growth until 2022.

Vaimo says that global eCommerce sales will hit $6.5 trillion by 2023.

Two Wait-and-See Technologies

With trillions at stake, merchants should take a chance on tech. But even those that merchants may offer in 2022 are bold and maybe ahead of their time.

Virtual Fitting Rooms

Virtual fitting rooms make the cut.

Just as merchants needed time to discover the proper match for QR codes, it may take another year or two for virtual fitting rooms to establish themselves in shops.

Levi’s introduced its “Virtual Stylist” in 2017, while Gucci and Macy’s have lately experimented with the technology.

A virtual fitting room requires excellent product images and augmented reality to create a 3-D illusion. Also, the customer’s technology (for example) will influence the experience. You will remember 2022 being the Year of Lost Tech for these reasons.

Shopbots

Until proven otherwise, the in-store robot’s utility and profitability place it in the “cute gimmick” category.

Meanwhile, an app is likely cheaper to locate things on the shelf or order out-of-stock items, and it is more convenient for consumers.

However, robots can also clean floors, check stock levels, and transport merchandise at a reasonable cost.

Encouraging shoppers to buy something is one thing, but blocking their way is another. Walmart has been trying robot-enabled last-mile deliveries aside from Tiny Mile’s charming self-driving delivery carts. Wal-Mart plans to deploy fully autonomous trucks in late 2022.

Keep Up With Retail Tech Industry

We may be scratching our brains about in-store robotics or the unexpected decrease of live streaming in a year.

Creators of technology and shops prepared to take in a “cute gimmick,” or lost technology are in control of such situations.

Most importantly, for smaller shops and their technology to be successful in the future, customers must be digital. If they don’t, you may forget their ideas in a flash.

Remember, a little plaster can cover a big eyesore.

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Why Employee Well-Being is Priority in Hybrid https://www.smallbiztechnology.com/archive/2022/01/hybrid-employee-well-being.html/ Fri, 28 Jan 2022 11:05:51 +0000 https://www.smallbiztechnology.com/?p=60982 When it comes to hybrid working styles, the time has come for leaders to develop a comprehensive approach. Employee well-being is the key. This is a period of profound ambiguity. After showing incredible resilience and adaptation throughout the pandemic, we are now confronting a new world of work. Organizations face additional issues as a result […]

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When it comes to hybrid working styles, the time has come for leaders to develop a comprehensive approach. Employee well-being is the key.

This is a period of profound ambiguity. After showing incredible resilience and adaptation throughout the pandemic, we are now confronting a new world of work. Organizations face additional issues as a result of the hybrid model.

People are creating new perspectives on employee onboarding, different work habits, leading to workplace fragmentation, with silos emerging between office-based and remote employees.

When it comes to hybrid working styles, the time has come for leaders to develop a comprehensive approach. It may not happen immediately away, but you must establish a balance between remote work and in-person presence in the workplace as soon as possible. To construct a new form of corporate thinking, we must also cultivate trust.

For new businesses, today’s situation requires new models.

Consider what occurred before Covid-19’s arrival. Daily commuting was the norm. And you built work relationships on control rather than trust.

The importance of a sustainable style of life and a green mentality has lately been a hot subject. Everything changed all of a sudden.

Working from home pushed many businesses to recognize that there may be a new method to deepen and expand to shape the future. On the one hand, this undoubtedly offered fresh ideas and advancement to the entrepreneurial world. On the other hand, it has altered all aspects of leadership, including the connection between employers and workers, which was formerly dependent only on physical presence.

Hybrid work teams can be exceptional.

Data and Statistics On Remote Work

As a result of all these changes, how long can we expect hybrid working to remain a part of our business process?

Young talent (74 percent under 35 years old) has indicated that this view is especially prevalent among the younger generations. According to an international poll conducted by Talents in Motion, PwC, and the Con il Sud Foundation, many claim interest in a hybrid model of employment technology. According to McKinsey research published by the BBC, young talent is interested in hybrid employment in 48 percent of 18- to 29-year-olds polled.

Other fascinating statistics from The Global Workplace Analytics and Owl Labs reveal that 70% of full-time employees moved totally to remote working during the peak of the epidemic. 90% of individuals polled indicated their productivity levels at home were the same or greater than at work.

What’s more revealing is that one out of every three individuals would leave their employment if they couldn’t work remotely after the pandemic.

Our work situation has irrevocably altered.

How Can Leadership Be Restored?

It’s past time to consider how we’ll incorporate this massive shift into our daily operations.

Before the pandemic, research by Buck Consultants, a Xerox firm, analyzed the profile of 13 global corporations by assessing efforts aimed at around 1 million workers.

The desire to develop a new relationship of trust with workers emerges. The relationship is a business asset. Sustainability, social commitment, and well-being have become crucial factors. Because of the sensation of being a member of the same family, forming a new link with workers may and must bring a profit to the financial accounts.

This is how you build a contemporary leadership model.

Every choice made by the C-suite impacts more than just the professional realm. It has become a cornerstone of the everyday lives of everyone working in the organization.

Mutual respect is the new economic engine. It is necessary to plan and understand how to achieve joint aims, as well as to choose the ideal location for doing so and to be aware of the possibility of obtaining the desired outcome by working with more independence and flexibility.

Important to remember! New small business communities are on the rise. New technology enables faster communication. Easier transportation and more transparent customer service. Diversity plays a key and in-house training assumes more importance, especially when online. Covid demands safer working conditions.

One Growth Strategy

The dedication to developing an entirely new recipe is critical.

According to a Gallup poll, employee engagement has dropped by two points, from 22 percent in 2019 to 20 percent in 2020, after a decade of continuous growth. While data is rising in the United States, Canada, and Eastern Europe, only 11% in Western Europe.

The percentage scale has risen for all characteristics, including worry, anger, grief, and stress.

As a result, we must act fast to re-establish the proper balance that will contribute to our collective well-being and, as a result, the companies. Job happiness becomes a deciding element in corporate success. Even though this does not imply that remote work is the only way to work in the future, these are realities that no manager can ignore.

We can see that many remote employees are more productive, have fewer interruptions, and, at the very least, have more time to spend with their families.

We know that remote employees are often happier and work longer hours. This trend will continue. Given how competitive the job market is for talent, striking a reasonable balance between work and personal life will be critical to keeping people.

It’s crucial to remember that the situation is fluid.

  • Programs and plans may alter.
  • Models may need to adjust.
  • Individuals and organizations may make mistakes.

Investing in the well-being of workers, on the other hand, will be critical and will improve everyone’s prospects.  This should be self-evident.

Small business technology is better, more user-friendly, and more affordable. Don’t ignore it…embrace it.

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Supply Chain Technology Trends In 2022 https://www.smallbiztechnology.com/archive/2022/01/supply-chain-technology.html/ Thu, 27 Jan 2022 10:35:27 +0000 https://www.smallbiztechnology.com/?p=60961 This was the year when the phrases “global supply chain” and “global value chain” became commonplace. Consider these related tech trends. This was the year when the phrases “global supply chain” and “global value chain” became commonplace. And worrying to small businesses. A specific massive cargo ship stopped the Suez Canal in March 2021. The […]

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This was the year when the phrases “global supply chain” and “global value chain” became commonplace. Consider these related tech trends.

This was the year when the phrases “global supply chain” and “global value chain” became commonplace. And worrying to small businesses. A specific massive cargo ship stopped the Suez Canal in March 2021. The ship Ever Given was in the public eye for a week.

Then, over the summer and autumn, video footage of hundreds of ships anchored off the coast of California became a frequent fixture on the evening news and morning programs. This backup could also affect tax credits.

Of course, people are talking about the supply chain more than ever before. Not because these kinds of issues make headlines, but because products have become harder to come by as prices have risen. They delay shipments throughout the year. They’ve realized just how much we all rely on it to run smoothly.

And the problems that are producing these problems will undoubtedly continue through 2022. As organizations explore new technologies and tactics to keep their supply chains on track, there are several trends to keep an eye on and consider in the months ahead.

Enhanced Automation to Relieve Teams of Manual Tasks

From booking through settlement, almost every step in the supply chain may benefit from automation somehow.

At a high level, automating manual processes helps businesses to do more with the same number of employees, allowing teams to concentrate on higher-level strategic work rather than mundane duties.

Time-consuming tasks such as making appointments, monitoring shipment status, and creating invoices may all be automated. Automation allows businesses to manage a more significant number of shipments with more efficiency.

For Better Decision-Making, More Centralized Data

The most successful supply chains combine data with team member knowledge in making choices.

Centralizing data is critical because it allows for in-depth analysis and reporting, revealing inefficiencies and possibilities for improvement at all levels. Team members make choices at each process level. Allowing team members access to this information guarantees that the best option is taken at each process level.

Better data may have instant effects in the actual world.

Deadhead mileage, for example — trucks on the road with no load — is one of the most dreaded carrier charges. Companies may group shipments to reduce the distance between stops for picking up and dropping off. This would lower empty miles and the accompanying carbon footprint by employing data analytics to understand routes better.

By choosing the appropriate method for shipments and loads, you can guarantee that delivery time-frames and prices are satisfied.

For example, if cargoes are more time-sensitive, shippers may choose to move using trucks rather than rail. They also could convert from a full-truckload (FTL) to a less-than-truckload (LTL) option to use existing routes that meet their requirements. As a result, clients may be comfortable paying the correct amount for the quality of service required.

Consistent Capacity Restraint

Long hours and difficult working conditions have long been a part of the trucking industry’s history.

The epidemic has heightened tensions, with the American Trucking Associations estimating an 80,000-driver shortfall, up from 61,500 before the outbreak. National van rates have risen from $2.82 in September 2021 to $3.01 in December 2021, indicating a supply and demand imbalance.

There is no simple solution to this problem.

Customer demand and expectations will continue to rise. Since it is hard to add tens of thousands of drivers, vehicles, and trailers to the system overnight, many shippers will need to strive to extend their available carrier network to keep up.

Business owners will use mergers and acquisitions to consolidate the market further. The industry is ready for a wave of acquisitions to produce economies of scale.

There are roughly 17,000 freight brokers and over 1.8 million transportation operators in the United States. Larger firms acquire specialty enterprises to build enormous, full-service transportation management systems (TMS) and managed transportation solution offerings. There’s also a sense of consolidation, as more prominent shippers attempt to take on shorter-term spot bids which have traditionally been the realm of smaller firms.

The Final Mile’s Growing Importance

The last mile is the most familiar phase of the supply chain.

Most people are acquainted with when items travel from a distribution hub to their ultimate destination. Amazon has raised consumer expectations to new heights with same-day and next-day delivery.

More businesses project that they will enter this supply chain sector as direct-to-consumer sales and e-commerce rise. This necessitates an increase in rapid, dependable delivery. Drivers like the last mile because they can work all day and come home every night.

Conclusion

For better or worse, the supply chain industry in 2022 will resemble that of 2021. That is to say, with volatility being the one constant.

However, in the middle of the uncertainty, an opportunity presents itself. Companies who take the time to review their supply chain and better understand and fix their challenges in 2021 will likely shine in 2022.

As always, the world continues to nervously watch the system that delivers items to their doorstep.

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Small Business Tech: The Must-Haves https://www.smallbiztechnology.com/archive/2022/01/small-business-tech-must-haves.html/ Wed, 26 Jan 2022 11:10:28 +0000 https://www.smallbiztechnology.com/?p=60926 Modern technology has changed practically every aspect of contemporary life. You probably make use of multiple small business tech tools. Technology has changed practically every aspect of contemporary life, from education to shopping. As a small company owner, you probably utilize various IT tools. But are you wisely using modern technology in your company? Especially […]

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Modern technology has changed practically every aspect of contemporary life. You probably make use of multiple small business tech tools.

Technology has changed practically every aspect of contemporary life, from education to shopping. As a small company owner, you probably utilize various IT tools. But are you wisely using modern technology in your company? Especially with regard to cyber security?

Likewise, small business tech may help you save time, energy, and even money. These tools aren’t only for cutting-edge IT companies.

In this post-pandemic world, it’s more important than ever. Small enterprises that use digital innovations have double the revenue per employee. They have higher revenue growth rates and higher employment growth rates. In short, whether you manage a plumbing company, a florist, or a freelance event planner, these ten pieces of small business technology may help you.

1. CRM Software

Customers are the lifeblood of every firm. We make money by generating leads and converting them to paying customers. Cloud-based CRM software allows you to manage your company’s interactions with new and current clients.

A CRM is a piece of small business tech you can leverage to increase use, boost lead conversion, and save marketing expenditures. You may choose from various tools, depending on your company’s size and kind. For post-pandemic small enterprises, Insightly is a simple and user-friendly solution. Popular all-in-ones include Salesforce and Zoho.

2. Payment System Technology

Payment processing is crucial in all sectors. As a company owner, you want to accept several payment methods as simply as possible. This saves them time and money. If a customer can’t pay via their chosen method, they may leave.

You may accommodate online payment gateways — such as PayPal and SecurePay — and credit card terminals with a payment processing system.

Check out Braintree. It’s a cloud-based payment processing platform that accepts credit and debit cards. Likewise, it accepts PayPal, Venmo, and digital wallets like Google Pay and Apple Pay. Others include Stripe and PaySimple.

3. Cybersecurity Answer

Our reliance on digital technologies has created new risks.

Any post-pandemic company owner is concerned about cybercrime. Business owners must secure personal information such as employee Social Security numbers. You must also protect payment information.

Meanwhile, data security solutions guard against digital threats. Companies require a secure environment for all computer and mobile devices. The proper security defends your company’s data and money against cyber-attacks. Comodo is one affordable alternative for small businesses.

4. PM Platform

Keeping track of project deliverables and deadlines is critical to corporate success.

The prompt delivery of products and services assures consumer pleasure. It can be a challenge in this post-pandemic world. Project management may be complex when numerous individuals are engaged. It’s especially challenging when employees work remotely.

Solution? Project management software. Tools such as Trello and Asana let you track tasks and keep track of deadlines. You may also use these tools to assign assignments and track progress. In short, the products’ messaging features enable you to ask and answer questions, keeping everyone informed.

5. Inventory Management Technology

Inventory management is probably one of your top worries if you sell things. You must ensure sufficient stock to fulfill client demand. Overstocking eats up expensive storage space and leaves you with unsold things you can’t sell.

Inventory management software helps enhance data analytics, reporting, and processes. It is also simpler to grow with coherent inventory management software. Finally, inventory management software may improve customer service by simpler product tracking. Use technologies such as LOCATE to help manage your inventories.

6. Reliable Internet

Social networking has become a crucial marketing and communication tool for small companies. You may use it to acquire new consumers, convert leads, and retain current clients. Using social media to share bargains may further improve consumer satisfaction and loyalty.

Instagram, Twitter, LinkedIn, TikTok, and Facebook are just a few examples. Instead of joining every network, concentrate on one or two that best match your target demographic. For example, younger customers choose TikTok, whereas older consumers prefer Facebook.

Posting across platforms may also be automated, saving time and effort. Popular is Hootsuite. Their technology is spot on.

7. Company Website

In addition, your company’s website is a powerful digital tool. This is where you may notify customers about your goods and services, pricing, and business hours. Further, you may create new company leads by optimizing your website for search engines. Above all, their tech is au courant.

For example, you may be a general contractor in San Francisco. Someone may find you by someone searching Google for “San Francisco general contractors.”

Your website is your online showroom. Having no website makes your firm seem amateurish and might turn off customers.

Create a website using resources like ZenBusiness’ business website service. You don’t need to hire a high-priced web designer to implement effective small business tech.

8. Location-Based Technology Services

Consumers may utilize location-based solutions to identify services and items nearby using mobile technology and GPS.

Another strategy is to attract customers and grow your company. A localized online presence is crucial for local listings like Citysearch, Yellow Pages, and Yelp.

Make sure your company name, address, and contact information are consistent. Also, utilize Google My Business. For example, create a custom profile and connect it to Google Maps to improve your Google findability. It also provides crucial consumer feedback. These are excellent marketing tools.

9. Interactions with Customers

Again, the success of every company hinges on keeping consumers happy.

But post-pandemic business owners may now contact consumers through various means. For instance, chatbots, social media, review sites, telephone, email, and website contact forms. In the same vein, constant contact might be burdensome for a small company owner.

For instance, a customer contact management system centralizes all consumer interactions. You have greater control over customer interactions and can enhance the consumer experience by communicating in real-time. Genesys and Podium are both valuable tools.

10. More Tech Tools for Small Business

Depending on your firm or sector, more tech tools may be helpful. Consider these options:

  • Scheduling: Above all, you may track meetings and deadlines using a linked calendar software like Google Calendar. For workers and customers, you may also use it.
  • Mobile Scanner: To clarify, apps like CamScanner allow you to scan and share documents right from your phone. It saves time and keeps you on top of essential documents.
  • Third-Party eCommerce Apps: On the other hand, you may also reach consumers through eCommerce sites such as Etsy. Using a reputable third-party platform also increases customer security.
  • Proposal Tools: Automate proposal writing and follow-up using the software. Start with Better Proposals.
  • Online Learning: As a small company owner, you must remain competitive. As a result, for you and your team, this implies ongoing improvement. Google Digital Garage, for example, provides free online instruction.

With all the right must-have small business tech in place and operational, attracting and retaining customers is a snap.

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Hybrid Cloud Networking: Here’s Everything You Need to Know https://www.smallbiztechnology.com/archive/2022/01/hybrid-cloud-networking.html/ Tue, 25 Jan 2022 10:50:10 +0000 https://www.smallbiztechnology.com/?p=61087 Hybrid cloud networking offers businesses that need to maintain strict data security or adhere to regulatory guidelines the flexibility, scalability, and cost savings of public cloud services. It combines this with the security of a private cloud setup. That’s because hybrid cloud deployments consist of a private cloud established on a company’s proprietary data center. […]

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Hybrid cloud networking offers businesses that need to maintain strict data security or adhere to regulatory guidelines the flexibility, scalability, and cost savings of public cloud services. It combines this with the security of a private cloud setup.

That’s because hybrid cloud deployments consist of a private cloud established on a company’s proprietary data center. This setup is then combined with public cloud services from a recognized provider.

With hybrid cloud networking, your enterprise can have its own data center. You can keep sensitive information safely stored behind a firewall, without sacrificing the benefits of public cloud services. Using hybrid cloud networking can have many benefits for your business. These benefits include cost-cutting for enhanced security, increased scalability, higher networking speed, and even fewer headaches for your IT team to deal with.

Hybrid Cloud Networking Combines Security with Speed and Scalability

A hybrid network environment isn’t intrinsically any faster than a public or private cloud. However, it does allow your IT to optimize the network so that users can get their tasks done faster on it.

For example, your IT team can use edge computing to bring the most important of your cloud services closer to users. This boosts overall speed and help data get where it’s going.

Hybrid networking consists of a combination of both public and private cloud services. your organization isn’t reliant on its own data centers and their finite ability to store and process data. Additionally, you can take advantage of the theoretically limitless storage and computing capabilities that public clouds offer.

However, public clouds are more generic in their construction — they have to meet the needs of a wide range of enterprises. Your enterprise can tailor the private cloud portion of your hybrid cloud network to make it exactly what you need. That’s because the private part of your hybrid cloud network exists in a protected data center. You can keep your sensitive operations and data secure while taking advantage of the scalability offered by the public cloud.

Whenever you need more computing power — or less — public cloud services can deliver.

Hybrid Configurations Are Ideal for Regulatory Compliance

Some jurisdictions have regulatory guidance dictating the time and place for storage of sensitive data. You may not be able to store your sensitive data on data centers in another country or state. Many industries also treat certain kinds of data as strictly confidential. Not all of your data will need to be kept secret. However, for any data that are governed by regulations, you need extra security.

Hybrid cloud networking combines bespoke private cloud infrastructure with public cloud infrastructure. As a result, you can keep your sensitive data safe on the private network while performing less sensitive operations on the public side.

For example, you can keep personally identifiable information in the private infrastructure. You can then move it to the public infrastructure after it’s been sanitized for processing.

Hybrid Cloud Gives You More Control Over Your Network

You don’t want to trust a third-party service provider with all of your data and processing power. You shouldn’t have to.

Hybrid cloud networking gives you more control over your data storage and processing infrastructure. It allows you to build part of that infrastructure from scratch and keep it secure. A portion of your network remains private. IT can have control over the management and maintenance of servers and other infrastructure, as well as critical daily processes.

Hybrid Cloud Networking Is Cheaper than Private Cloud

Putting together a private cloud isn’t cheap.

Most enterprises understandably want their private cloud networks tailored to their own needs.

It’s well worth it to store some of your data on a private cloud network. There, you won’t have to worry about migrating it from one public cloud service to another. You won’t be concerned that perhaps you’ll need to pay a termination fee in the process.

Some public cloud services won’t even give you back your data in a format that you can use! If your public cloud provider goes out of business unexpectedly — or has problems like the ones that affected some public clouds during the early days of the COVID-19 pandemic — you won’t have to worry about hastily migrating your data.

However, maintaining a private cloud for all of your networking processes is overkill. It’s cheaper to supplement with public cloud services. You don’t need to sacrifice your data security in order to save money on cloud computing.

Hybrid cloud is the next big thing for businesses that want to save money on cloud networking. You can keep your sensitive data safe. You’ll enjoy some bespoke network structuring. Additionally, you can call on the resources of the public cloud whenever you need them with hybrid cloud networking.

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These Are the Problems Most Businesses Have Trouble Correcting https://www.smallbiztechnology.com/archive/2021/12/these-are-the-problems-most-businesses-have-trouble-correcting.html/ Fri, 31 Dec 2021 20:45:19 +0000 https://www.smallbiztechnology.com/?p=60602 The biggest challenge that any new business will ever have is surviving. 20% of first-year businesses fail. It gets worse for the second year. By the time five years come and go, 50% of start-ups will have shut down. There are clearly a lot of problems in those first five years that go unaddressed. One […]

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The biggest challenge that any new business will ever have is surviving. 20% of first-year businesses fail. It gets worse for the second year. By the time five years come and go, 50% of start-ups will have shut down. There are clearly a lot of problems in those first five years that go unaddressed. One interesting stat that often gets overlooked is the fact that businesses with at least one employee have a dramatically higher success rate than those without. It is too bad that hiring is one of those problems that most new businesses have.

Consider all the problems inherent with hiring. First, it is expensive to hire the full-time services of another human being. You can barely pay your bills. But you are supposed to somehow pay someone else enough money to pay theirs. If you don’t pay enough for a good worker, you will end up with a bad worker. That is worse than no worker. 

Then, there are the challenges associated with management. You have to provide technology and train and set expectations and provide support and encourage and hand-holding through the process, and… You get the idea. The first person you have to hire is a middle manager, which is utterly ridiculous with no one to manage. Hiring is a mess. And that is just one of the problems all businesses of a certain size eventually face. Here are a few others.

Training

Regardless of whether you’re a new business or have been around for generations most of the onboarding of a new employee is training them to do the job for which they were hired. They might know how to do the job generically. But they still have to learn the way you want the job done. It is a documentation-intensive process. Depending on the line of work, some of that documentation will be quite technical. When you can answer the question, What is technical communication?” then you will be well on your way to solving one of the thornier issues most businesses face.

Generally speaking, technical communication (or technical documentation) is any type of documentation that conveys useful information about the details of a technical system. It could include everything from instruction manuals, to schematics, to properly commented code. In general, companies are not very good at documentation for a few reasons:

  • Most people aren’t very good writers.
  • Most documentation does not get updated in a timely manner.
  • When documentation is provided, there is a company culture of not following it.

Training materials are essential to the onboarding process. The same is true for technical documentation that serves as a reference. Make sure you do it right even if that means bringing in a third-party consultant.

Assembling the Tech Stack

When you are a new business, you really have no idea what technology you need. It is very likely you will need more technological help than you think. If you were not a technologist before going into business for yourself, you can be forgiven for making a few mistakes when it comes to the tech you will ultimately need. Much of it is so complicated that even IT pros get it wrong. 

When exactly will you need a server? Will you go cloud or on-prem? If cloud, which company will you use? What package? SaaS? Do you even know what that stands for? Good, because that’s one of the easier ones. These questions only address one small aspect of business tech. You can avoid some of the pitfalls by bringing in a consultant just long enough to help you get it sorted. A one-time consultant’s fee is a lot cheaper than a big tech miscalculation.

Knowing When To Expand

Expanding your business should be based on something more than a gut feeling. If you wait too long, you could pay a huge opportunity cost. If you push things too soon, you can lose everything. What you need is a business plan that includes a growth plan for 2, 5, and 10 years. You need to have a good idea of where you want to be in each time interval. You might think that staying the same is a good option. But in business, if you are not moving forward, you are probably falling behind. 

All companies have issues they have to overcome. You can overcome the most basic issues dealing with training, assessing your tech needs, and growth by bringing in one-time consultants and preparing a good business plan that accounts for the future.

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Top 10 Questions to Ask to Create the Best Office Configuration https://www.smallbiztechnology.com/archive/2021/12/create-best-office-configuration.html/ Fri, 31 Dec 2021 20:30:48 +0000 https://www.smallbiztechnology.com/?p=60763 When you’re redoing the office, moving to a new office, or just getting your first office setup, you’ll need to ask some critical questions. Asking questions and planning ensures you design the best office configuration for your needs. You want to create a productive office space, where people will also enjoy working. It’s important to […]

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When you’re redoing the office, moving to a new office, or just getting your first office setup, you’ll need to ask some critical questions. Asking questions and planning ensures you design the best office configuration for your needs. You want to create a productive office space, where people will also enjoy working. It’s important to stop and think strategically about your company. Consider where you are now, where you want to grow, and how each workstation will be used when you make office updates. Here are the top questions you should be asking for the best office configuration solutions.

What Kind of Culture Do We Want to Foster at Work?

Believe it or not, company culture is a big reason why people accept jobs or leave them. A great company culture allows for the freedom of ideas to be shared. It also respects individuals, and offers opportunities for growth and development. If you want an open and honest company culture, it’s important to configure your office to allow for it. Additionally, if you want a company culture where people can take breaks to relax, there needs to be spots for it. 

You should also consider configuring your offices in a way that encourages group activities. For instance, install a golf bag rack and a mini golf course in a small greenspace. Or, build a coffee bar next to the breakroom. Planning out fun and inviting spaces in the office that prompts employees to gather together promotes socialization, better teamwork and a more cohesive company culture.

Do Any of the Leaders Need a Private Office?

While it might seem like a perk of the job, not all leaders and executives want or need a private office. Having a space large and private can be useful, but a separate office may not be needed. This is especially true of leaders who spend time with their staff. They often like a workspace near their people to be available for questions, concerns, and other needs.

Is This a Collaborative Space?

When you look at your office and the way it’s configured now, is it conducive to collaboration? Where are the collaborative spaces? Are they only in conference rooms? How would you like to change that? Creating places throughout your building where people can gather to talk, collaborate, and envision new things is powerful. To create these spaces, you’ll need forward-thinking leadership and staff to design a space that allows for this.

Will Staff Need to Perform More Than One Type of Task at This Desk?

Having multipurpose workstations sounds efficient, but it may or may not be. Ergonomic rules help determine the best ways to perform different work tasks, especially repetitive ones. If you can educate your staff on how to set-up their desk to suit the task they are working on, you will be able to reduce the amount of injury and discomfort caused by inadequate workstations.

Are Workstations Designed to be Shared?

Another important question to ask is if the workstations are going to be shared. You might have shifts at your company, and it makes sense for the people coming in to share a workstation with someone who worked earlier in the day. If this is the case, it’s critical that the desks can adjust to meet everyone’s needs. There is no one right answer to the question of how tall should a desk be? The fact is that a desk should be as tall as needed for the person who is working at it. Taller people need taller desks to account for their height. Shorter people need shorter desks to ensure they are not straining their muscles by needing to reach higher up.

How Much Time Will Staff Spend on the Phone?

The needs of people who take phone calls all day long differ from those who spend all their time coding. Keep this in mind when you design desk space. Creating an area of the office where people can talk without disturbing others is important. So as you consider updating and configuring your office, think about phone use. For instance, phone operators need headsets to help them do their work. They also partitions in between desks that are thick and high enough to reduce the sound when they talk.

Is There Enough Lighting for The Best Office Configuration?

Lighting is important in office design. Overhead lights are helpful, but they can also be harsh. Some employees prefer working in environments with more natural lighting or with desk lighting. Offering more than one option to your staff ensures each person gets to make the best choices for their working needs. Without enough light you’ll strain your eyes trying to work and with too bright of lights and you might end up with a headache at the end of every day.

Are There Adequate Sound Barriers?

A big open space is great.  However, it doesn’t have barriers. Barriers like soundproof sheetrock dampen the sound. Without them, an office space can get really noisy at work. This can be a huge distraction, especially for people who thrive in quiet spaces to work. Putting up materials that absorbs sound can make a big difference in the noise levels in the office.

How Many People Work on Site?

It would be nice if every staff member could have their own private office. But for larger companies, this isn’t possible. The fact is, there just isn’t enough space to accommodate individual offices. When you know how many people work for you, and what kinds of work they do, it becomes easier to devise a plan to create the best office configuration. Before you start putting anything on paper, you need to gather information about how many people are employed by your company.  Determine the jobs they do, and the departments they work with these details closely. This information is critical. It helps determine what you can and cannot do in your space and will result in the best office configuration.

Is There Enough Space for a Lactation Room?

Can you believe that in 2021, almost 2022, moms are required to go to a closet to pump milk for their babies? This is because businesses do not fully prioritize women in the workplace. They are often shown to dim, dark closets without adequate seating, instead of a warm and welcoming space where they can work and pump. Employers with more than 50 staff are required to provide a nursing mom’s space. Work with the women in your company to create a space that’s private, supports their desire to breastfeed their babies, and is still conducive to working at their computers.

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Four Successful Characteristics of Small Business Owners https://www.smallbiztechnology.com/archive/2021/12/four-successful-characteristics-of-small-business-owners.html/ Fri, 31 Dec 2021 20:00:16 +0000 https://www.smallbiztechnology.com/?p=60769 Being the owner of a small business can arguably be one of the most enriching experiences.  However, it can also be one of the more stressful ventures anyone could dare embark upon. Having complete control over all of the finer details of your business is one thing. Yet also needing to make sure these vital […]

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Being the owner of a small business can arguably be one of the most enriching experiences.  However, it can also be one of the more stressful ventures anyone could dare embark upon. Having complete control over all of the finer details of your business is one thing. Yet also needing to make sure these vital details are operating at peak efficiency is another.  All these details can be both incredibly exhilarating and crushingly exhausting. Suffice to say, not everyone has what it takes to be a small business owner. It takes key characteristics of small business owners to succeed at growing their own organization.

This is further reflected in the grim fact that greater than one in five small businesses will fold in their first year of operation, and by the end of a decade, only a scant 30 percent will still be solvent. With such a high failure rate, what exactly drives the type of person who nonetheless aspires to become a small business owner, despite mounting evidence of possibly losing everything? For the aspiring entrepreneur, these four traits allow them to stand apart — and even ultimately flourish — in the vast sea of start-up failures.

A Visionary Mindset

Every small business begins as just a spark in someone’s thought. It’s a hunch or a whim that somehow manages to expand into a full-fledged enterprise. On any given day, most of us are struck by inspiration. But how many of us actually follow those ideas through to their culmination? For many of us, inspiration is quickly dismissed.  We might promptly return our focus to the other day-to-day demands that otherwise distract us. However, for the successful small business owner, that ember is encouraged to grow until it becomes the start of an exciting new venture.

That’s where the visionary mindset steps in. Successful characteristics of small business owners include exploring their ideas.  This helps them develop roots and traction. In turn, the have a “go-getter” attitude to build their business from the ground up.  Furthermore, this mindset and similar characteristics of small business owners allows them to look into the future for problems and solutions. Important considerations such as what will define the foundations of their small business are crucial to consider.  Sharp small business owners will also set their minds to looking at today’s current trends.  Additionally, they look at emerging trends and try to predict the needs of their target audience.  These characteristics of small business owners are the cornerstones of being a visionary and successful.

Unyielding Courage

Not surprisingly, for a lot of small business owners, taking those first steps into building their company is often a leap of faith. They have the ideas and the ambition, and they’re more than willing to see where it takes them. While not all of them may be fully versed in the failure rate statistics, they’re not exactly idealists, either. Their expectations are firmly grounded in reality, and they’re acutely aware of the financial and emotional risks they’re taking. Yet, despite this, they’re not afraid to go all in. That takes courage, and these leaders have plenty to spare.

This doesn’t mean they’ll be foolish with their resources and capital funding, though. Yes, there will be setbacks, and those can seem devastating when they occur. But knowing when to trim back expenses and effort also takes a special kind of resolve, especially if they feel tantalizingly close to cracking the code to success, yet still aren’t quite getting there. Courage wears many faces, and knowing when to persevere when the odds seem insurmountable — as well as when to accept defeat and cut their losses — can be the bravest effort of all.

The Art of Persuasion

It’s one thing to believe in yourself when starting a new business, but it’s another one entirely to convince others to believe in you. For successful small business owners, they have ample reserves of this ability, and they can easily coax other people to see the world from their perspective. Turning a business venture profitable is more than just the selling of goods and services. You also need to be able to build a team of staff who are also equally willing to help you grow your business. Then once you have them on board, your next challenge is converting the public into sharing your enthusiasm.

Getting closer to your launch date can be incredibly tense, and maintaining a strong front is especially vital during this time period. Your employees may start to feel those first twinges of doubt, and you need to be able to suppress them before they proliferate and spread. Failure to do so can harm your bottom line, and potential clients may also start to grow wary and develop cold feet. With an unwavering sense of confidence, backed by persuasive charisma, you can keep the door to prospective opportunities wide open for yourself and your business at all stages of growth.

The Inherent DNA

Some of the most prevalent traits shared among small business owners and entrepreneurs are actually written into their genetic code. It’s certainly true that serendipity and chance can play a large part of success.  However, many factors contribute to consistency and victory.  Much research is done on the human mind and “what makes people tick.” Research now tells us that the smallest things really do make the biggest difference. In other words, it’s not a coincidence that a small business owner wakes up one day deciding to start their own company.

Instead, it’s part of their inherent makeup. For instance, something as seemingly simple as having strong leadership skills. Genetic researchers say that DNA sequences point to leadership abilities.  This occurs organically in natural-born leaders’ DNA.  The same can be said for other essential characteristics. Intelligence, self-control and the ability to get along with others are a few characteristics of small business owners.  As it turns out these, are attributes in DNA. It is not a twist of fate.  A closer look at the single cell multiomics inside each and every person further demonstrates this.  This underscores its value in determining who might fail and who may go on to succeed in small business.

The Last Word on Key Characteristics of Small Business Owners

There are many obstacles to overcome when being a small business owner.  And it is an indisputable truth that not everyone is cut out to thrive as a business owner.  Becoming a successful entrepreneur can seem like an arduous uphill battle. However, by being fully aware of your own limitations is a great start.  Also, maximizing your innate strengths to your benefit, can help you overcome a myriad of barriers.  Small business owners that some challenges are necessary.  Occasional failures can suppress your growth potential. Making adjustments and being willing to start over is a key characteristic of successful business owners. Also recognizing those hidden talents already present within yourself is crucial.  Endeavor and be persistent and you may very well become the next small business success story.

 

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Why Aluminum Cans are the Future of Beverage Packaging https://www.smallbiztechnology.com/archive/2021/12/why-aluminum-cans-are-the-future-of-beverage-packaging.html/ Thu, 16 Dec 2021 21:00:32 +0000 https://www.smallbiztechnology.com/?p=60481 With so much talk about the environment, recycling, and climate change, nearly every facet of our lives has a component of environmentalism. Plastic bottles are a huge concern because they aren’t easily recyclable and mostly end up in the ocean. Packaging is a major part of the waste and environmental degradation. However, there is one […]

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With so much talk about the environment, recycling, and climate change, nearly every facet of our lives has a component of environmentalism. Plastic bottles are a huge concern because they aren’t easily recyclable and mostly end up in the ocean. Packaging is a major part of the waste and environmental degradation. However, there is one form that is almost infinitely recyclable—aluminum cans.

Aluminum cans were once thought of as wasteful, but that was before modern recycling practices. Now just about every form of beverage packaging isn’t as sustainable as aluminum cans. It has become one of the most common ways to contain any beverage. Whether it’s water, beer, soda, tea, or even wine, aluminum cans are the preferred method for beverages. Below are a few reasons why aluminum cans are the future of beverage packaging.

Aluminum is Cheap

One of the most significant reasons that beverage companies are using aluminum is because it is cheap. Let’s be clear. The production of aluminum is costly, but the infinite recyclability makes it much more affordable than other materials. There is a huge return on the investment. It doesn’t take much money to produce aluminum cans since companies are now recycling aluminum to make their cans.

These cans are made in just about any size and are much more affordable than glass. When considering the overall impact of each material, aluminum ends up being less costly in general. Plastic has dire environmental impact, which makes it untenable for anyone who is concerned about the planet and the posterity of humanity. Luckily, aluminum doesn’t cost much and is a very effective way to package any beverage.

Versatile Art Possibilities

While you can print directly on the aluminum can, a lot of beverage companies these days are making labels to slap on the can itself. Can sleeving enables drink businesses to decorate their beverages with beautiful art while providing information about the beverage. They can create a brand identity that is both consistent and unique.

There are shrink wrapping services and sticker label services. Now you can make your drink look like whatever you want it to. For example, Liquid Death has made a water brand look like a beer or simply a hip beverage. With many labeling and packaging companies able to fill the cans, label them, and package them for distribution, companies don’t even need to do this in their facilities.

Marketing

With aluminum cans being nearly infinitely recyclable, they allow beverage businesses to create a consistent brand image that includes environmentalism and concern about waste. Liquid Death is a great example of this, but there are many others. Whether it’s water, wine, beer, soda, or something else, the company can show that they care about the planet by promoting the use and recycling of aluminum cans. It may even say it on the label. “Recycle me” or “I’m recyclable” is being put on these cans to promote the environmentalism of aluminum. Every consumer likes a business that cares about the bigger picture. It is no wonder that these businesses are going above and beyond to promote this mentality with their drinks.

Versus Plastic Bottles

The obvious reason the beverage industry is switching to aluminum is that they have many advantages above plastic. First, plastic is wasteful and bad for the environment. Plastic may be more durable, but the chemicals from plastic can melt into the liquid. This can even lead to cancer. Aluminum doesn’t melt that easily. Cans also typically have a much longer shelf life than plastic bottles. In general, there aren’t many true advantages of plastic beyond that it is cheap to produce. It is not, however, cheap in the end when you consider all the impact and cost of breaking down these plastics. It isn’t hard to figure out why many people think that aluminum cans will fully replace plastic bottles. Durability isn’t that big of an issue. When compared, aluminum is the way to go.

Sustainability

Compared to other forms of packaging, aluminum cans are the most sustainable material for drinks in every way. They allow companies to package more drinks with less materials. They are more valuable to take to local recycling efforts. From 42.7 billion cans recycled in 2019, there was a 92 percent energy savings rate per can. This is compared to a 55.9 percent industry recycling rate. If all of plastic was replaced by aluminum, which is entirely possible, we would be doing the right thing for the planet and the future of humanity. Recycling, production, storage, and use are all easier on the Earth than any form of plastic is. Glass isn’t even as sustainable as aluminum.

Protection against Outside Contaminants

Finally, another reason that aluminum will be the beverage packaging of the future is that they protect from outside contaminants. It provides complete insulation from oxygen, light, and moisture, allowing businesses to keep drinks fresh while removing any possible contamination that affects the quality of the drink. Aluminum is perceived as cheap, but it can actually effectively package fine beverages. Cans don’t rust and are corrosion-resistant. They have one of the longest shelf lives in all of packaging, offering drink companies peace of mind when they put an expensive drink inside them.

The beverage industry tends to use wasteful plastic to package their beverages, but these days will soon be a memory from the past. Plastic is unsustainable and untenable. Glass isn’t as bad, but it’s more expensive and difficult to recycle. Aluminum scratches all the boxes.

Not only are aluminum cans easily recyclable and therefore cheap to produce, they are insulated better than any other packaging. They avoid contaminants, have a long shelf-life, and make the least impact on the environment. Aluminum has been around as long as anybody can remember, but now people in the beverage industry are acknowledging the material’s benefits. If we work together to ask beverage companies to package in aluminum and do our job of recycling that aluminum, we will be creating a better world while enjoying some tasty drinks.

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Leverage Technology to Improve Your Rental Properties https://www.smallbiztechnology.com/archive/2021/12/leverage-technology-to-improve-your-rental-properties.html/ Thu, 16 Dec 2021 19:00:29 +0000 https://www.smallbiztechnology.com/?p=60485 Managing rental properties is a great way to earn residual income. By purchasing and renting out properties, you’ll have a way to earn money while you sleep. There are a lot of moving parts when it comes to creating a great experience for your renters, managing your time, and keeping as much money in the […]

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Managing rental properties is a great way to earn residual income. By purchasing and renting out properties, you’ll have a way to earn money while you sleep. There are a lot of moving parts when it comes to creating a great experience for your renters, managing your time, and keeping as much money in the bank as possible. Using smart technology to improve your rental properties is, well, smart. With these smart devices and apps, you’ll be able to free up your time to do more of what you like and spend less time at your properties.

Secure Package Delivery

If you’ve ever lived in an apartment or multi-family rental unit, you know the stress of receiving packages. Either you risk the packages getting stolen by people walking by, or you have to schedule time to go to the Post Office or UPS or FedEx location. With electronic parcel lockers, you’ll be able to offer a better experience for the people who rent with you. Instead of being delivered directly to the door, setup parcel lockers in a secure, centralized location. Once the resident’s package is delivered, they will receive notification and can retrieve their things from the locker. This differs from traditional systems which rely on keys and a lot of manual input. It’s also an excellent way to offer contactless delivery for those who want it.

Online Bill Pay

Writing a check is so 1990. To make it easier on you and your residents at your rental properties, offer them online bill pay. Sure, the system will take a fee, but it’ll make the renter experience more enjoyable and keep them happier longer. The less stress they experience renting with you, the more likely they are to stay renting with you. Additionally, you can offer autopay options and even offer a tiny discount for those who set up and use this feature. Online bill pay is one easy piece of technology to improve your rental properties.

Offer Surveillance in Public Spaces

Want to help keep residents safe in your multi unit rentals? Offer them video surveillance. These videos can help deter criminals and offer corroboration for disputes and fights that happen in public. You’d be amazed at how he said versus she said the issue can be easily settled using video footage. It’s best to also disclose the use of video surveillance to your residents before they move in so that they can be fully informed.

Keyless Entry

Wouldn’t it be great to never lose a key again? Keyless entry options have come a long way. There are technologies that offer everything from swiping a card, to using biometrics, to scanning a QR code from your phone. Incorporating these technological advances in your rental properties can not only make it a better experience, but it can also improve safety and security as well. Residents won’t need to worry if they lose their key or leave it in the door overnight. Instead, they can use a personalized code or their phones to enter the building and their unit. No more late night lock-out calls to respond to. This can save you time and money.

Smart Thermostats

Users get full control of their utilities using smart thermostats. With multiple different options to set manually, you can also adjust remotely. It’s estimated that a smart thermostat can save people 10-30% a year on heating and cooling costs. The apps that come with these thermostats are easy to use and they make it simple to make changes. Additionally, they track the weather and will notify you if there is a storm coming.

Tech-based Climate Sensors

As a rental property owner, you are responsible to install fire alarms, CO2 sensors, and other devices to ensure the safety of your residents. Use smart sensors for all of these and manage safety all in one place. You can also install monitors to sense water leaks and freezing before either of these causes major damage to your property. These advanced sensors provide additional information including how often they are going off, what the levels are and more. Instead of just beeping at you in the building, you can view this information in the app.

Motion Lights

If you rent out houses, having motion sensor lights can provide safety for your tenants. People love being able to go outside in the dark and not worry if there is anyone or any animal trying to sneak up on them. These simple, but helpful devices also reduce the cost of insurance and can protect renters from injuries that happen when they go out in poorly lit environments. Motion lights can also be timed and controlled through apps and smart devices.

Security Systems

Security technology has come a long way in the past 20 years. Older systems were bulky and needed a phone line to notify law enforcement that there was a break in. These systems couldn’t be turned off remotely. Advanced technology has enabled intuitive security systems that help you monitor things when you’re not around. If the alarm goes off, you can talk through the device remotely.

Some systems allow you to see what’s going on. If a teen came home and forgot the code, they are no longer at risk of getting the cops sent out if you can turn it off remotely for them. These features make security systems an appealing feature of a rental property. In addition, it can reduce the cost of your insurance and add more value to your property. Meaning you can charge higher rental rates.

Conclusion

Incorporating technology into your rentals is a great way to reduce insurance costs, improve time management, and create a safer place for your tenants. With the right devices, you’ll make it easier for tenants to get packages, get into their home, keep themselves safe at night, and give them ways to monitor their environment. All these improvements not only make the property more welcoming, but it can also boost the rental rates you can charge. By offering these premium smart technology devices, you’ll help create excited and happy tenants who rent with you long-term. 

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The Importance of a Contracts Lawyer in Business https://www.smallbiztechnology.com/archive/2021/12/the-importance-of-a-contracts-lawyer-in-business.html/ Thu, 16 Dec 2021 16:00:25 +0000 https://www.smallbiztechnology.com/?p=60529 Vibrant relationships maintain businesses, but contractual agreements bind the basic arrangements. Business contracts encompass operations, partners, suppliers, employees, customers, landlords, and investors to ensure all obligations get legally met. A business contract is not just a commitments enforcement tool because it also helps stakeholders evaluate the apportioned duties, risks, and relationships. Many businesses do not […]

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Vibrant relationships maintain businesses, but contractual agreements bind the basic arrangements. Business contracts encompass operations, partners, suppliers, employees, customers, landlords, and investors to ensure all obligations get legally met. A business contract is not just a commitments enforcement tool because it also helps stakeholders evaluate the apportioned duties, risks, and relationships.

Many businesses do not employ legal staff permanently. Instead, they work with outside business lawyers who help draft, edit, negotiate, and execute the essential elements. Contracts lawyers ensure that business relationships do not trigger unnecessary litigation because they are powerful assets.

Contract Comprehension

One might devotedly read through a contract, but the legal jargon in it needs the intervention of a contracts lawyer. A commercial contracts lawyer helps subdivide the agreement’s provisions, demystify specific clauses, and spot essential provisions missed.

Disputes do not happen intentionally, but the differences in understanding the relationships and how they should work. The two parties amicably agree but might have divergent interpretations. Therefore, a contracts lawyer aligns the document to ensure it bears all the parties’ intentions to preempt misunderstandings.

Identification of Prospective Liability Issues

A contracts lawyer helps the involved parties to fill in gaps in the document on issues if unattended would trigger misinterpretations. At times, contracts are incomprehensible because of inappropriate legal writing. The legal jargon slang may be ambiguous and confusing.

However, they may intentionally do sloppy writing to create loopholes for future breaches. Therefore, business contracts lawyers can identify and rectify the poorly written sections through gaps minimization and ensuring parties’ interest protection by focusing on the language used.

Contract Validity

Contract law may be a tough experience for parties with minimal understanding because they assume essential elements and have nothing to show at the end. This issue leaves an organization vulnerable and lacking remedy avenues, especially after failing to meet contractual obligations equitably. Therefore, a contracts lawyer assesses the agreement’s validity by reviewing it and confirming its enforceability via arbitration or in court. These lawyers protect businesses before dipping into costly mistakes, therefore, demonstrating their importance.

Consideration of State Laws and New Regulations

One might have understood a contract’s terms and conditions, but legislators can update the guiding state laws from time to time. Therefore, you should entrench new government regulations into the agreement to enhance the safety of the business and the parties involved. Some contracts get created online, but the templates do not assimilate the state laws, meaning you might not keep up with current rules and regulations.

This issue is common for interstates businesses, but excellent contracts lawyers can update the documents. A growing number of companies are including arbitration clauses into contracts to avoid state courts and bar people from class-action suits. Contract lawyers can be valuable to identify and explain things like this to make sure contracts are mutually beneficial with the intent of the deal. 

New Suggestions and Perspectives

Many contract parties do not understand what comprises a comprehensive document. Therefore, they struggle to determine the missing sections and comprehend the already included areas. Contracts advocates are perfectly versed in spotting the legal scenarios and composing provisions addressing the concerns.

In case of an emergency like the novel coronavirus crisis, business owners might disregard the contracts because of the obligatory failures from their parties. Contracts lawyers earn experience in addressing agreements involving many customers and know the respective details to include. Exposed contracts lawyers can spot the common pitfalls and loopholes and avoid them to ensure favorable negotiations with partners.

Breach Response

A brilliant business advocate comprehends the instances, possibilities, and chances of contract breach and navigates the legal system. The contracts lawyer should address the disputes because they drafted the document and enforced it. The lawyers can lay out the possible options and advise on the correct resolution to take, therefore, avoiding expensive litigation.

Excellent Advocacy

Contract negotiation phases may be hectic in case legal disagreements happen because cases can be filed and delayed in the legal system. Therefore, hiring a business contract advocate means one gets a robust team to push the legal affairs as quickly as possible. The lawyer is indispensable, especially when brokering for improved terms and focusing more on the organization’s interests. Attorneys point out errors, propose alternatives, and are more creative to accomplish business goals.

A contract’s clauses and terms can impact a business’ financial status. Therefore, one can avoid the consequences by hiring a contracts lawyer who gives the document the best legal attention. A nicely developed contract aligns with the business interests, therefore, guaranteeing the accomplishment of obligations.

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Five Reasons Why Printer Services Are Ideal For Small Businesses https://www.smallbiztechnology.com/archive/2021/12/five-reasons-why-printer-services-are-ideal-for-small-businesses.html/ Thu, 16 Dec 2021 14:00:31 +0000 https://www.smallbiztechnology.com/?p=60564 Whether you’ve got a single printer in one shop or multiple printers in remote locations, you likely rely on your printers to keep your small business humming. More small business owners are realizing that they just can’t function without a reliable printer repair service.  If you’ve been considering a printer repair service, you’ll want to look […]

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Whether you’ve got a single printer in one shop or multiple printers in remote locations, you likely rely on your printers to keep your small business humming. More small business owners are realizing that they just can’t function without a reliable printer repair service. 

If you’ve been considering a printer repair service, you’ll want to look for one that offers fast, courteous, and professional support across the country. Let’s look at the five top reasons why small business owners are choosing to get managed print services and leave the tough stuff to the experts.

Printers Are Complex

You might have one model in one shop and another in a different location. Perhaps you’ve got a Canon, HP, Lexmark, Dell, Brother, Samsung, Sharp, or Xerox printer that you and your team rely on. 

It may be that in the past, one member of your team was the go-to person for all things related to the printer. But what happens when this person moves to another location or gets another job?

Your entire team and customer service operations will falter. It’s a whole lot easier to fix a problem before it occurs. Printers are complex, complicated, and have become increasingly intricate. Why not leave the headaches to a team of experts?

Installation Is Time Consuming

Do you want to spend your weekend setting up a printer, reading an instruction manual in 8-point font, or sweating bullets about installation? Of course not! You’d rather be planning a family outing, checking in with friends, and having a well-deserved moment putting your feet up.

Your time is valuable. As a small business owner, you deserve to have a relaxing weekend to regain your strength, restore your energy, and practice some self-care. Especially during the holiday season, it’s important to find ways to restore and rejuvenate. Installing a printer under a deadline is not really on your Holiday Wish List.

Printer Outages Are Costly

If the printer goes down, everything comes to a crashing halt. That’s why you want to have a team of trained technicians across North America to help you. You want to get rapid response times and first-time fix rates. 

Many small businesses look for printer services that offer double-digit first-time fix rates. Getting your printer up and running is the key to having happy teams, happy customers, and a healthy bottom line. 

Printers Need Regular Service

It’s not as if a printer needs to get serviced once and that will last for a lifetime. If you’re looking at the big picture, you know that it helps to create annual service agreements. This can make it easier to get valuable discounts on per-call repairs, blocks of time discounts, and participation in managed print service programs. 

Small business owners know that national warehouses can make it easier and faster to get maintenance kits and repair parts. If you’re looking for rapid response for emergency, preventative, and routine services, seek out a service provider that matches these requirements.

Printers Need To Be Kept Up To Date Across All Locations

New technology is always changing and evolving. It’s essential to manage your printers just as you would manage a project. The industry term for this is IMAC, standing for Install, Move, Add, and Change. If your business is across multiple locations, it’s especially important to keep your printers up to date. 

You may need to offer certified training to staff so that all team members know how to operate new equipment. Look for a service provider who can offer this level of care, and make sure that your technology or your teams’ skills never becomes obsolete. Small business owners are relying more than ever on safety, security, and service. 

It’s no longer viable to just wing it or manage with yesterday’s printing methods. To compete in a competitive market, savvy business professionals are looking for ways to gain an advantage. As business owners, we’re all looking at trends that change how things are done. Many organizations have evolved into some hybrid forms of work, with some work-from-home days and some in-office arrangements. 

This requires an increased level of flexibility, security, and training. To manage these rapidly changing needs, it’s important to work with a print services provider who can offer experience in data protection, compliance, threat management—as well as functional service. 

Working with a vendor who understands the complex and changing needs of your business will reduce the stress of having a high-functioning team across all locations. Are you ready to have a new year with less stress and higher profits? This could be a critical component of what makes your vision come true.

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Three Benefits of Using Managed IT in Your Small Business https://www.smallbiztechnology.com/archive/2021/12/three-benefits-of-using-managed-it-in-your-small-business.html/ Thu, 16 Dec 2021 12:00:38 +0000 https://www.smallbiztechnology.com/?p=60562 Are you struggling to deal with all your internal technology issues and still run your business? Whether you’re a small online business or a mom-and-pop service location, if you’re not up with the latest technology, you could find yourself in a non-stop avalanche of headaches. After the last year, more small and medium business owners […]

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Are you struggling to deal with all your internal technology issues and still run your business? Whether you’re a small online business or a mom-and-pop service location, if you’re not up with the latest technology, you could find yourself in a non-stop avalanche of headaches.

After the last year, more small and medium business owners are realizing that having Managed IT is a way to remove unnecessary headaches, sleepless nights, and lost weekends. Savvy small business owners know that they need to use technology to grow

Switching to a managed service comes down to three core benefits: reduce complexity, boost efficiency, and trim costs. Let’s explore each one and see how this may help you.

Reduce Complexity

Don’t you have enough to do with managing your business, creating innovative strategies, building strong teams, and delivering exceptional customer service? Do you need to spend your spare hours reading a tech manual or learning about network monitoring? 

If you’re in a service business and relying on a physical location, you already have your hands full and your hours accounted for. You know that every minute you’re spending on technical services is time away from the people-centric activities that make your business succeed.

But it doesn’t change the fact that you need to be up to date and at optimal functioning to keep your business state of the art. Reducing complexity is a daily mantra for every small business owner. Especially during the holidays, reducing complexity is the key to coping with stress, pressure, and longer hours. 

Here are four essentials that are likely to elicit a sigh of relief:

  • A 24/7 Help Desk so that every request for help gets a rapid response.
  • Remote Network monitoring so you know everything is functioning perfectly around the clock.
  • Remote and on-site support to solve issues quickly and efficiently.
  • Routine maintenance to make sure technology is up-to-date, secure, and backed up.

If you’ve been struggling to do these basics on your own, with the help of your family and friends, or leaning on a small internal team of tech wizards—you are in for a treat. 

Boost Efficiency

The benefits of managed IT services can go way beyond these critical essentials. It can provide you with peace of mind, improved efficiency, and increased customer satisfaction. If you’re growing into new lines of business or new geographic areas, managed services are the key to unlocking unrestricted expansion. 

You can reduce stress and improve employee morale when you let an outside IT managed services team take the load off of your internal team. You’ll provide your staff with access to expert support, and remove the burden of preventative maintenance. Ask your staff for their input…you’ll find that they are more than happy to let experts do the heavy lifting.

Trim Costs

If you’re a small business owner, you may have been holding back for one big reason: the cost. This reason seems valid until you examine it more closely. It turns out it can be much more expensive to train and support an in-house IT team. You could be looking at thousands of dollars, depending on the size and scope of your operations. 

Alternatively, managed IT services tend to run from $100 to $150 per person per month. This could average out to much less money than you have been spending. Money and time are the ultimate levers of success in a small business, but you still need to factor in the unknowable elements. 

For instance, what is the cost of a technology glitch? What will it cost you in sales, service, or customer loyalty? Ultimately, you’ll save a lot more money by preventing costly downtime or recovery time.

Finding The Best Fit for Your Business

How can you find the best-managed service provider for your business? Start with a core list of your values and needs. Four essentials for selecting a provider you can work with over the long-term include:

  • Communication skills. You want to know that your needs, wants, and issues are being heard and given top priority.
  • Expert skills. Technical expertise and insights into industry trends will keep your company positioned for success.
  • Collaboration skills. Partnering together will help you innovate for current needs and anticipate future developments to stay ahead of your competition.
  • Agile skills. Adapting and staying flexible will help you and your IT partner start, learn, and grow without limiting you to a fixed obligation or operation.

As you explore the next steps in managed IT, keep an open mind and discuss options. You may find that a dedicated team helps you to reduce stress and grow your business.

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Innovative Ways to Save Your Business Money https://www.smallbiztechnology.com/archive/2021/12/innovative-ways-to-save-your-business-money.html/ Thu, 16 Dec 2021 10:00:48 +0000 https://www.smallbiztechnology.com/?p=60559 Your business will never succeed if you don’t keep your books balanced. Looking for methods that can save your business money can be both faster and easier than attempting to boost your sales. Here’s a quick look at a few ways to save your business a bit of money. VAT Recovery It’ll take an experienced […]

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Your business will never succeed if you don’t keep your books balanced. Looking for methods that can save your business money can be both faster and easier than attempting to boost your sales. Here’s a quick look at a few ways to save your business a bit of money.

VAT Recovery

It’ll take an experienced and qualified professional to ensure that your company receives all of the recoverable Value Added Taxes you’re due. When employees without experience in international VAT recovery manage that aspect of your business, they will surely make mistakes. This issue can end in taxes not being recouped. That means a loss of money for the company.

Best Deals

It’s always a promising idea to try to get a better deal on whatever you pay for to save your business money. This deal search includes website hosting, catering services, software, and anything else you buy. Nevertheless, negotiation can be a form of art. If you aren’t familiar with it, begin slowly, and learn from those who have a lot of experience. 

Fewer Meetings

Meetings can waste both time and money for any company. If you read the Harvard Business Review, you’ll see that there can be problems when meetings get scheduled and held without regard to their impact on both solo and group work time. However, when done right, they can move projects along and be helpful to the growth of the business. When done poorly, they can hinder the business. Try reducing the number of meeting participants to the bare minimum if you want to keep things productive and save your business money.

Remote Work

A workforce that’s able to work remotely has many benefits to offer. First of all, employees choose to work from home more often because it provides an improved balance with their home life. Also, it gives way for you to save your business money because the workforce is more flexible. You might even be able to see lower costs for your office space.

Take the Lead

One fantastic way to save your business some cash is by taking the lead and setting an example for your employees. If you’re lax with your expenditures, your employees will be too. Keep in mind that social influence is a tool that’s quite powerful.

Marketing

It can be rather expensive to run ads in print and on TV. Instead, turn to lower-cost methods of marketing to save your business money. The various forms of digital marketing, when compared to marketing on TV, are more cost-effective and can provide payoffs that might surprise you. For example, if you effectively market on social media for only about 6 hours each week, the cost is zero (for sites like Twitter and Facebook), and you’ll reap the rewards of a lot more business.

Understand the Clientele

If you don’t have a good understanding of who your customer is and what they need from you, you can end up wasting money at each level of your business. You’ll make products that don’t have value to the customer, and you’ll spend a lot of money marketing to people who aren’t interested in them. Instead, define your target demographic and then integrate the strategy you have for your business to provide people with what they need/want.

Cutting your costs is a critical part of running a business, but don’t just view it as an exercise in cutting expenses – a lot of the ideas you’ve just read about can have other positive sorts of effects. Also, realize that you’re effectively shooting yourself in the foot if you ignore this aspect of the business. 

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Make the Most of Your Money https://www.smallbiztechnology.com/archive/2021/12/make-the-most-of-your-money.html/ Fri, 03 Dec 2021 20:00:43 +0000 https://www.smallbiztechnology.com/?p=60386 You work hard for your money, at the very least, you owe it to yourself to learn how to manage it effectively. Taking control of your finances can seem like a daunting task, but it doesn’t have to be.  Savings and Debt If you aren’t saving any of your money, that’s a good place to […]

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You work hard for your money, at the very least, you owe it to yourself to learn how to manage it effectively. Taking control of your finances can seem like a daunting task, but it doesn’t have to be. 

Savings and Debt

If you aren’t saving any of your money, that’s a good place to start. To figure out how much you can spare or how much you can reasonably save, you need to examine your cash flow. Figure out a budget. Write down your income then make a list of all your living expenses. Start with your necessities like rent/mortgage, utilities, and car payment. Then list all of your other expenses, including outstanding credit card balances. 

While you’re examining your cash flow, pay attention to where you may be overspending. For example, are you subscribing to several streaming services? If so, you need to decide where you can cut back. There are frivolous expenses and necessary ones. Whereas you have to have car insurance, getting life insurance is an elective purchase. It can be confusing trying to figure out how much life insurance you need. Meeting with the provider can help determine which insurance would best suit your needs as well as how much coverage is adequate and what fits in your budget.

Beyond The Budget

Making your budget is a very important step in taking control of your money, but it’s not the only step. In fact, creating your budget is probably one of the easiest things you can do. As with all good intentions, they are only as effective as the follow-through. You need to exercise a fair amount of discipline to stick with it.

Think about your personal financial goals; including both short and long-term. What are you hoping to achieve and what will it take to get you there? Having a clear definition of your goals is a necessary step to achieving them. 

Do you have an emergency fund? It’s important to have a safety net in place for when life throws an unexpected curveball. You never know when you’re going to have expenses you didn’t anticipate. It always seems these things happen at the worst time. If you’re prepared with an emergency fund, getting through tough times won’t be as stressful. 

Make sure you have separate accounts for both spending and saving. Most banks will let you have multiple accounts so you can track your progress between the two. Keep in mind, your emergency fund is different from your savings. By separating the two, you will avoid dipping into your emergency fund for things that aren’t urgent. If you are trying to save for something special like a vacation or Christmas budget, make those separate accounts, too. You’ll see how close you’re getting to your goals and feel excited and proud of your accomplishments.

Find ways to save money by changing shopping habits. Keep an eye on current sales and shop for what you need where they’re most favorably priced. Also, take advantage of other money-saving tools like manufacturer coupons and rebates. You can get what you need for less. 

Don’t be a brand snob. You can save money on your grocery shopping by substituting store brands for their more expensive counterparts. Most off-brand products are of comparable quality as the more well-known popular brands at a fraction of the cost. 

Now that you’ve done your shopping, make sure you eat at home. The cost of eating out regularly is a quick drain on resources.

You don’t have to be a financial genius to make small changes to save big money.

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Things Every Law Firm Needs https://www.smallbiztechnology.com/archive/2021/12/things-every-law-firm-needs.html/ Fri, 03 Dec 2021 16:00:24 +0000 https://www.smallbiztechnology.com/?p=60309 Law is a dynamic and specific field. It requires a certain kind of person and a particular organization. Every law firm is different, but there are things that every law business should have. From the type of law that is being practiced to the size, each law firm should include a few things. Each law […]

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Law is a dynamic and specific field. It requires a certain kind of person and a particular organization. Every law firm is different, but there are things that every law business should have. From the type of law that is being practiced to the size, each law firm should include a few things. Each law firm has its own set of requirements, lawyers, and bureaucratic process. Yet, they are more similar than one would think. Below are a few details that every law firm should consider.

A Niche Firm

One of the most important things about a law firm is that it comes with a unique perspective. Specializing in a niche form of the law is a great idea. You can start by practicing a certain kind of law—criminal, civil, business, family, environmental, whatever is your passion—and specialize as you go along. Even if you are interested in something specific already, it’s possible to develop a deeper niche in the business. Whether you defend corporations or fight for environmental law, find a niche that is both lucrative and satisfies your passions.

Savvy Lawyers

Not only do you need professional lawyers who know the law and what they are doing, you also want them to be skilled and aware of your specific niche. If you are working in an area that requires some passion to motivate the lawyers and not just money, you should be careful who you bring in on your law firm. Every law firm needs savvy lawyers who know how to navigate a particular field of law and the specifics of the cases that your business is taking on.

They should be aware of the dynamics and nuances of your firm’s perspective and goals. How do you make the most of your money? What part of the law firm is a passion project? How can the lawyers grow to synthesize both the pursuit of larger pay and the goals of the law firm? A lot of law businesses put money first, but if you have a cause you are tackling, the lawyers will need to understand the goals of your firm.

A Great Administrative Team

Another thing every law firm needs is an amazing administrative team. From the people who answer the phones to scheduling and cold-callers, everyone who is involved in your administration should be well-trained and experienced. 

A law firm answering service is a way to outsource some of the more tedious phone jobs while the rest of your admin staff can focus on more important matters, calls, and tasks. When the incoming phone calls coming in are handled, rerouted to the person the caller needs to talk to, and performed by another company, you will be able to eliminate some of the nonsense that comes with answering random phone calls.

Freeing up your administrative task, your employees can focus more on calling clients whose cases you are already working on, cold-calling necessary people, making schedules and appointments, and keeping the wheels of the law firm turning. The people who work at your law firm who aren’t lawyers are incredibly important as well. When someone is there to do the logistical work, keep the coffee fresh, and interact with clients, you will be a lot better off.

Amenities

People in law tend to work long hours. One thing that every law firm should have is adequate amenities. For most people coffee will come first. A coffee maker, cream, sugar, and cups are vital to any law firm. Snacks should be made available to. A place to cook food, a microwave, and other kitchen appliances should be invested in. 

When you want your employees to work long hours focused on specific things, creating an environment where they can eat, drink coffee, and do what’s comfortable for them is a huge benefit. Depending on the law firm and the employee, you can even allow music in their offices. You can even plan dinners and celebrations with the staff.

Teamwork Building Events

Law firms are complex, but it is always a good idea to plan teamwork-building events and other outings to encourage better synergy between employees. Of course, whenever you make an effort to get to know each other and relate on a level outside of the workplace, human resources should be involved. 

But if you can walk this tight rope and create an atmosphere that is welcoming to different types of people and personalities, you will be able to build your team more effectively. You will know more quickly who doesn’t mesh with the company culture and who will thrive at the law firm. You don’t need to be best friends, but you can certainly get to know your team and allow them to get to know each other. When people empathize, they are better colleagues and workers.

A Sleek, High-End Website

Let’s be straight—the services of a law firm aren’t cheap. No one wants to pay a bunch of money to lawyers who don’t have a good website. You should take the time, make the effort, and invest the money into a high-quality law firm website design. The site should be intuitive, easy to use, and informative. It should provide necessary information about what the law firm does and how it could benefit the prospective client. It should be easy to contact the firm and get in touch with the right people. You want the website to grab attention and look great. If your services are expensive, put some of that money back into the website. It’s an investment that will make a difference.

Of course every firm, lawyer, business, and type of law has its own advantages and drawbacks. Still, creating the optimal environment for success is relatively the same for everyone in the field. Make sure you have the things that every law firm should have and you will be able to create a cohesive, dedicated, and savvy team of lawyers and administrators. 

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9 Productivity Tips for Automotive Businesses https://www.smallbiztechnology.com/archive/2021/12/automotive-businesses.html/ Fri, 03 Dec 2021 14:00:23 +0000 https://www.smallbiztechnology.com/?p=60213 Small businesses continue to thrive. For automotive businesses, whether you’re selling cars, renting cars out, repairing them, building them, or painting them, you can successfully build if you have the right systems in place. Because equipment in this industry is highly specialized and can be expensive when starting, it’s critical to maximize every dollar that […]

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Small businesses continue to thrive. For automotive businesses, whether you’re selling cars, renting cars out, repairing them, building them, or painting them, you can successfully build if you have the right systems in place. Because equipment in this industry is highly specialized and can be expensive when starting, it’s critical to maximize every dollar that comes in. This option ensures you have the finances needed to replace worn-out gear, buy new things, and keep up the inventory you need to thrive. Here are the most important productivity tips to help your automotive business.

Auto Maintenance Schedule

Keep your fleet cars on a consistent maintenance schedule. It’s important to block dates for regular maintenance and to do maintenance as vehicles come back in. For car rental places, this is especially important because it ensures the car is in top shape in between customers. If you have a rotating schedule for this, you’ll always have cars ready to go. Additionally, do quick checks, like using a tire pressure gauge each time the vehicle comes back to you. This scheduling will help you stay productive and minimize unwelcome surprises.

Electronic Filing

Having an office filled with paper can become overwhelming as your business grows. Imagine rooms filled with paper files. Electronic filing is far more efficient and makes you more productive in your automotive business. Whether it’s filing P.O.’s from vendors, contract management, or customer paperwork when they buy a vehicle, a good electronic filing system will save you time and space when you need to find something quickly. It also makes it easier to track documentation and finalize deals.

Automated Systems

In addition to electronic filing, you want systems that do things for you. Payment processing systems can automatically put the transaction into systems like QuickBooks for you. Order forms can automatically route to the correct department. And when supplies run low, you can create designs that trigger a programmed order. Automation improves productivity at every level and is a must for those in the automotive industry. It helps you stay fast and agile and gives you the time to connect with customers and your staff.

Marketing

Sharing your company with the world can take some creativity. Part of operating an effective automotive business is being able to market effectively. Do you rent out high-end cars? Is your business able to repair older vehicles? Do you build vintage cars? Knowing what you do and who would buy that service is an important part of marketing. Creating a name for yourself and brand recognition is also important. People need to know who you are and what you do, and marketing helps you tell that story.

Sales

Once people know about you, there needs to be a sales mechanism that moves people through the process. Whether you allow online rentals or scheduling for repairs or customers need to come in, you should streamline your sales process as simply as possible. Customers don’t like to hover over for car sales, but they also need to know that someone is there and available to help. When it comes to repairing shops, the pricing should be as transparent as possible to allow customers to make informed decisions about their vehicles.

Outsourcing

There are things that you can easily outsource to improve productivity considerably. While it would be nice to have someone in-house who could do everything for your business, it might be worth giving these roles to companies who specialize in it, especially if it’s not for tasks you do daily. Accounting, for instance, can be easily outsourced to a local company that can manage all your books and file taxes throughout the year. Photography is another task that you can outsource. In today’s world, quality photography is critical for marketing, social media, and business. Hiring a quality photographer can help more of your products sell because people can see them before they arrive at your store.

Customer Service

Streamlining your customer service is critical. Your customer service agents should be as empowered as possible to make good decisions for the business. You want to create raving fans, happy customers, and one of the ways you do this is through good customer service. When you have someone on-site who gets pulled in too many directions can make the customer experience feel bad. Don’t skimp on training. You want to develop a team where the management doesn’t need to be involved in small decisions, but the customer experience team can thrive. You could even have someone responsible for just phone calls but someone else to handle face-to-face interactions in your automotive business.

Inventory Management

Managing supplies is critical. If you repair cars, you want to have the most used supplies on hand. If you sell cars, you want to know what you have and need to buy vehicles that will work for your customer base. Having an inventory management system is critical for your productivity in the automotive business. With such a fast pace, you’d be amazed at how quickly these supplies get used and how quickly you’ll need them. Managing inventory can be as simple as daily checks, combined with what’s in the computer to ensure what’s on the shelves match what’s in the system.

People Management

What’s often overlooked in building a business is managing the people who work for you. You can easily streamline managing people. Good training goes a long way. When people are confident in their role, they will need less oversight than poorly trained staff. Creating a scheduling system that accounts for everyone’s availability helps offer a set schedule. It helps to use an automated system when it comes to paychecks, so you don’t have to tally everyone’s hours and deductions by hand each pay period. There are many ways to improve productivity with your people. Training them and giving them the tools they need will make managerial oversight that much easier. They can focus on their jobs, and management can focus on theirs.

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Working with Amazon and eBay as a Small Business https://www.smallbiztechnology.com/archive/2021/12/working-with-amazon-ebay-small-business.html/ Fri, 03 Dec 2021 12:00:22 +0000 https://www.smallbiztechnology.com/?p=60205 Are you a small business owner looking to expand your online presence and sales? Are you looking to broaden your market and find new useful information? If your online store isn’t making the sales that you want it to, you can sell to customers using large platforms like Amazon and eBay.  How Should a Small […]

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Are you a small business owner looking to expand your online presence and sales? Are you looking to broaden your market and find new useful information? If your online store isn’t making the sales that you want it to, you can sell to customers using large platforms like Amazon and eBay. 

How Should a Small Business Work With Amazon and eBay?

While these companies will take a portion of what you make, they are a great way to make money and do your best to expand your business. Amazon and eBay offer the ability to sell to people around the country and abroad. Yet, you need to know how to navigate the platforms to get the most out of them. From utilizing sophisticated algorithms to brokering international sales logistics, below are some tips for working with Amazon and eBay as a small business.

Maintain Your Website

While you will utilize the benefits of Amazon and eBay, you should be sure to maintain your website. This is because it should be your long-term goal to increase sales on your own store’s site. Creating a direct-to-consumer business model that keeps your overhead low and your profits higher. You may not be in the position to rely on that just yet, and that’s okay. But while you work with these huge online retail platforms, it’s necessary to maintain your webstore and your presence online.

Expand Online Presence

Even if you have a successful brick-and-mortar business, before you start selling on Amazon and eBay, you should try your best to expand your online presence. There are a variety of ways to do this, and it is essential to try to expand your reach. After you are satisfied with your website and store, you should move on to bolstering your online presence with digital marketing and social media.

Digital marketing provides all kinds of avenues to expand your reach and increase your sales both on your own website and on bigger platforms. First, you should familiarize yourself with search engine optimization, or SEO. This is the concerted effort to make your website and store reach the top of pages on Google and Bing. Using specialized keywords, metadata, hyperlinks, and more, you can make sure that you land higher up on search engines with blogs and other content. 

This alone can generate a lot of revenue, but it also gets the word out. Other ways to promote your business online include:

  • Starting an email blast campaign
  • Pay-per-click ads
  • Video production
  • Social media engagement

Social media can provide huge benefits to your online business, both on your own webstore and when you sell on these huge commercial platforms. You should post routinely and come up with a cohesive brand strategy and identity. Paying influencers to promote products is a popular method to get the word out about the brand, a specific product, or service. With a concerted social media strategy, you will be able to expand your online presence and increase sales of your website and in online stores like Amazon.

Be Aware of the Drawbacks

It is difficult to know who takes more fees when you sell on their website. Amazon uses the Fulfillment by Amazon (FBA) in their calculations, which varies depending on the size of the product. In addition to the FBA, there is a 15 percent commission fee.

On the other hand, eBay has a 35-cent listing fee and a 10 percent fee on the final value. You also must pay a 2.9 percent plus 30-cent processing fee to PayPal. You will also have to pay for the packing and shipping to the customer.

Fees are high for both, but it depends on the size of the product to determine if Amazon or eBay is a better option. In addition to fees, you will have to learn the marketplace and manage your store. When you don’t know how to fix a problem or need to know how to do something in specific, you will have to contact customer support.

International Shipping

Both Amazon and eBay provide the opportunity to sell to customers around the world, but both have their own intricacies. eBay has a larger international market and doesn’t require you to set up multiple accounts. Amazon asks sellers to make separate accounts for the countries they want to sell in, which makes it more work.

Amazon may not help you with the custom issues that arise, prompting your business to seek out the assistance of a private logistics company and importer of record. There are different rules, fees, and regulations for importing different products or selling them to specific countries. If your goal is to ship internationally more effectively, eBay is the better option.

Restrictions

Like international shipping, Amazon has more restrictions and makes you go through more processes than eBay. It should be noted that these stipulations make Amazon a safer marketplace as far as scams go, but if you are already aware that you should receive the money before you send the item you shouldn’t have much to worry about. Still tread lightly and be careful whenever you’re selling on these platforms, especially abroad. Still, eBay is a lot easier to get started on if you are looking to start selling products on these platforms.

It doesn’t matter what business you’re in, if you want to increase online sales using Amazon and eBay can be an effective way to do so. However, you should keep in mind that the goal is always to grow your own marketplace. You don’t want to be bogged down with the fees and regulations forever.

Conclusion

The bigger you get, the more agency you will have to strike deals with packagers and shipping companies. If you have more control, the lower the overhead and the higher the profit. Selling on platforms like Amazon and eBay can be very lucrative, and it can help you get started but it’s always a prudent move to take what you’ve learned and create a bigger business of your own. So, what are you waiting for? It’s time to start making sales online!

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Common Challenges Of Managing International Teams https://www.smallbiztechnology.com/archive/2021/12/overcoming-common-obstacles-of-managing-international-teams.html/ Fri, 03 Dec 2021 10:00:21 +0000 https://www.smallbiztechnology.com/?p=60193 Since international expansion is becoming an increasingly popular avenue for businesses to take, international teams are becoming more valuable. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, that’s every entrepreneur’s dream; however, success doesn’t come […]

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Since international expansion is becoming an increasingly popular avenue for businesses to take, international teams are becoming more valuable. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, that’s every entrepreneur’s dream; however, success doesn’t come easy.

Hiring and managing a global team is at the top of the list. As any business leader knows, cultivating a positive work environment is essential to employee wellness, morale, productivity, and customer service. However, when all or part of your team is overseas, it creates a new set of obstacles. Ultimately, entrepreneurs must identify their core issues and then implement practical solutions to achieve success.

Common Challenges Of Working With International Teams

What are some of the difficulties that companies face when working with international teams? While challenges vary, here’s a look at some of the most common issues.

Finding Top Talent

Hiring employees within your service area or country of origin is challenging. Yet, hiring global employees comes with a different set of challenges. Besides distance, differences in culture, employment laws, time zones, employee needs, and more result in an uphill battle for many business owners.

Even after getting through all the red tape, the process of reviewing applications, screening applicants, and scheduling interviews is a daunting task. Depending on a company’s budget and experience, it can take weeks or even months to build an effective international team.

Complying With Labor Laws

While employment laws can vary by state in the US, the differences are often minor, making it easy for companies to comply. Keeping up with labor laws in other countries is an entirely different beast. From differences in hourly work and compensation minimums to medical leave and cultural practices, businesses must ensure they comply with the demands of each country.

Onboarding

Once you’ve identified the appropriate candidates to join your international team, the next step is onboarding. During this stage, new hires get acquainted with the company culture, policies, and processes to perform their jobs effectively. It’s a critical phase that can take several months to execute. However, when your new hires get dispersed geographically, it’s hard to develop a uniform strategy to ensure everyone is on the same page.

Communication Barriers

How can you effectively communicate with employees that speak different languages? More importantly, how do they communicate with co-workers to complete projects? While learning the language can resolve the issue over time, learning multiple languages doesn’t happen overnight. Not to mention, trying to teach human resource representatives, supervisors, and English-speaking staff is expensive and time-consuming. Translation software isn’t always practical either, leaving business owners in a real pickle.

Workflow, Collaboration, And Inclusivity

International teams are most successful when they feel included, collaborate seamlessly, and have an efficient workflow. Reaching this point comes with several obstacles: language barriers and cultural differences to specialized experience and accessibility present challenges for international employees. If they can’t communicate with co-workers, don’t understand digital platforms, or have access to company tools and resources, it becomes impossible to do their jobs, let alone share a connection with the rest of the team.

Practical Solutions To Managing International Workers

So, how can you overcome the obstacles listed above and successfully manage international teams? Below are a few suggestions.

Outsource International Hiring and Onboarding

Failing to comply with the appropriate labor laws or hiring the wrong people can cost a business a lot of time and money. Ultimately, outsourcing your international employment needs to experts is the most practical solution. Some companies will help you with everything from understanding national labor laws to hiring global employees. If necessary, they’ll even handle the onboarding process for you, saving you a lot of time and money.

Consider International Managers

Another way to overcome many obstacles to managing international teams is to hire, outsource, or assign global managers. Having someone well-versed in the countries you’re engaging in can make the transition and management process more manageable.

You can hire an international manager, outsource international management solutions to a third-party agency, or assign someone in-house to relocate and oversee global teams. International managers can significantly bridge the gap and cultivate solid teams since they know the language, business landscape, and culture.

Understand And Support Cultural Differences

Employees want to work for a company that understands and supports their cultural differences no matter where they live. Do your due diligence to ensure that you, managers, and domestic workers clearly understand international employees’ values, customs, and culture. Support international teams by acknowledging and celebrating important holidays, providing space or time to engage in cultural practices, and creating a safe environment for employees to address any concerns.

Tech Training And Accessibility

Companies must also consider technological differences in working with international employees. Depending on where they live, gaining access to high-quality internet, state-of-the-art computers, and other technical devices isn’t always easy. Not to mention, knowledge of specific programs and applications is limited. Therefore, businesses need to ensure that they provide international staff with suitable technology and training.

Encourage Inclusivity Within International Teams

There’s nothing worse than having employees that feel like they’re not part of the team. That’s why businesses must encourage inclusivity across the board. There are plenty of technologies and strategies that can help employees get to know one another personally and professionally. You can host weekly virtual meetings, share contact information, encourage communication after hours, plan periodic events where teams can meet in person, and use team-building exercises to get everyone acquainted.

Sharing special events or milestones, educating teams on diverse cultures, and even participating in cultural practices and holidays can help your staff understand, respect, and appreciate cultural differences. When everyone feels included, it automatically leads to a stronger, more efficient work structure.

An international expansion is a dream come true for many business owners, but getting it isn’t easy. As having an efficient team is critical to the success of your expansion, entrepreneurs must find an effective way to build and manage employees from various destinations and walks of life. Although the process requires time and attention to detail, the solutions listed above can make this experience more manageable and improve your chances of success.

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The Growing Popularity of Money Management Apps https://www.smallbiztechnology.com/archive/2021/11/the-growing-popularity-of-money-management-apps.html/ Thu, 11 Nov 2021 17:00:35 +0000 https://www.smallbiztechnology.com/?p=59889 In recent years, money management apps have grown in popularity. People download money management apps in order to track spending, budget money, and plan for the future. You can download a money management app to your cell phone, your tablet, or your laptop. Using these apps on the go is easy. You do not have […]

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In recent years, money management apps have grown in popularity. People download money management apps in order to track spending, budget money, and plan for the future. You can download a money management app to your cell phone, your tablet, or your laptop. Using these apps on the go is easy. You do not have

to call your bank or talk to a finance specialist to get a better understanding of your finances. With the right money management app, you can quickly check your budget before deciding whether to make a purchase or not. Money management apps can help you to hold yourself more accountable for purchases and spending habits.

You Can Learn More About Your Finances and Credit With Money Management Apps

You may want to know the answers to frequently asked questions, like how can credit cards be more secure than cash or what’s the best way to pay off debt fast. Money management apps are designed to educate you along the way. You will learn special tips and tricks to raise your credit score and build positive financial history. It is never too late to start learning about your finances and credit. Take advantage of all the resources and tools at your disposal.

You Can Track Your Spending Habits

After downloading a money management app, you might decide to start tracking spending habits. Small purchases add up. You might be surprised by the monthly or yearly impact of habits like vaping or drinking. Money and personal finance apps often use graphs and other tools to help you visualize your current spending habits. From there, you can assess what you are doing well and what you might like to change. Once you set a goal to spend more responsibly, you can use money apps to keep track of your progress towards that goal. Watching your spending habits change for the better over time can be highly rewarding.

You Can Budget

A personal finance app can also help you to budget your money better. First, you can keep track of direct deposits and other payments that you have coming into your bank account. You can budget different amounts of money for savings accounts, rent, loan repayments, utility bills, car related expenses, grocery shopping, childcare, medical expenses, leisure, and other life expenses. Doing all of the math required to make a tight budget work can be difficult. Money management apps can help to take some of the guesswork out of this process. If you are spending too much money in one area, you might try to change your habits so that they are more cost effective in the future. For example, you may have a tight food and grocery budget. Instead of eating fast food every day, use store brand grocery items and coupons to save money.

You Can Save Up Money and Plan for the Future

Tracking and planning your spending habits can help you in a variety of different ways. Many people find that they are able to save more money when they track and plan their finances using a money management app. Saving money is important, even if you do not make a lot of money at work. You need to save money in case of emergencies, medical bills, moving expenses, job loss, and other potential situations that can arise in life. In general, it is smart to put at least 10 percent of your income into a savings account that you do not touch.

There May Even Be Bonuses for Sign Up or Referrals

Some money management apps even offer cool bonuses for users when they sign up or refer new users to their platforms. You might be able to take advantage of paid app features for free or for a discounted rate. You may even receive cash or prizes. Some money management apps host fun contests and giveaways that their users can take part in.

If you want more control over your money – especially if you’re working on a tight budget, using money management apps should be able to help you.  Between tracking your funds, scheduling payments and setting money goals for the future, these clever smartphone money apps can really save you in many ways.  Once you take the time to select the right money personal finance apps for you and your financial needs, you will be off and running towards a happier, healthier bank account.

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Top Reasons for Employee Absence https://www.smallbiztechnology.com/archive/2021/11/top-reasons-for-employee-absence.html/ Thu, 11 Nov 2021 14:00:02 +0000 https://www.smallbiztechnology.com/?p=59899 Are you a company owner, manager, or HR professional with concerns about employees who continually miss work? Are you at a point where you need to take action?  If you answered yes to both of these questions, one of the first things you should do is find out why your employees are taking so many […]

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Are you a company owner, manager, or HR professional with concerns about employees who continually miss work? Are you at a point where you need to take action?  If you answered yes to both of these questions, one of the first things you should do is find out why your employees are taking so many days off. Until you know the top reasons for absenteeism, you can’t take steps to rectify the situation. With all that in mind, let’s take a closer look at some of the top reasons for employee absence.

  1. Minor Illnesses

Minor illnesses have the potential to sneak up on employees when they least expect it. This can include everything from the cold to the flu (and that’s just the start).

Protect against employee absence by helping your employees maintain their health. For example, you can hold health fairs throughout the year to give them access to the testing they need. Or if they suspect an illness, you could take steps to help them get checked.

Some seemingly minor illnesses are much more serious than they appear on the surface. Maybe an employee takes a Lyme disease test with expectations that the result will be negative. However, they soon find that they have this illness and that it’s prohibiting them from working as expected.

  1. Mental Health (Stress and Anxiety)

You can’t tell if someone is struggling with a mental health issue, so it’s best that you don’t jump to conclusions (either way). Stress, anxiety, depression, and a variety of other mental health concerns can result in time away from the job.

Here’s a statistic from the National Alliance on Mental Illness that will open your eyes: 20.6% of U.S. adults experienced mental illness in 2019 (51.5 million people). This represents 1 in 5 adults.

In other words, if you have 100 employees, roughly 20 of them will suffer from some type of mental illness. That’s a big number.

Just the same as physical illnesses and injuries, mental health is a big reason for employee absence. There are steps you can take to help your employees help themselves:

  • Encourage them to take time off if they need to recharge their batteries
  • Help them eat healthier and exercise regularly
  • Promote a good work/personal life balance

It’s often the small changes that have the biggest impact on your organization. You never know when you’ll make a decision that helps an employee (or employees) overcome a serious mental concern, visit https://ryderclinic.com/ambien-zolpidem/.

  1. Employee Absence From Burnout

This goes along with point #2, mentioned above. Hard work is a good thing, but constant rumination about workloads, harrowing work schedules, and ever-accumulating deadlines is a fast-track to employee burnout. All employees need to take time away from the office every now and again. In fact, this is so important that you need to encourage employees to do so. Let them know that there’s nothing wrong with taking a break.

Keep your eyes open for signs of employee burnout, such as a decrease in productivity or subpar work. If you suspect this, talk to the employee about what’s happening and make suggestions for them to get back on track.

Note: Some employees will find it difficult to realize that they’re burning out. They can’t see that they’re heading down a dangerous path, so you need to step in and show them the way.

  1. Personal Life Responsibilities

This is where a good work/personal life balance comes into play. If you work your employees to the bone and don’t allow them to spend time on things they enjoy outside of their jobs — such as their family and hobbies — it’ll eventually backfire.

Not only can personal life responsibilities result in employee absence, but they can also take a toll on their mental health. And when that happens, you can also expect to see an uptick in absences.

Make it clear to your workers that it’s encouraged to have a good work/personal life balance. Taking this one step further, help them achieve this, such as by offering a flexible work schedule.

  1. Non-Work Related Injuries

There is no shortage of circumstances that can result in a non-work related injury. For example, you could suffer multiple injuries in a motor vehicle accident. Or you could slip and fall in your home, thus requiring medical attention.

As frustrating as it may be, keep in mind that an employee could suffer an injury outside the workplace that results in them missing a day or more of work. It’s important to be both sympathetic and understanding of these circumstances, should they occur.

What Can You Do About It?

It’s one thing to realize that employee absenteeism is a problem. It’s another thing entirely to take steps to curb this concern once and for all.

There is no one size fits all solution, but there are definite steps you can take. Try the following:

  • Review your employee handbook and make changes as necessary
  • Remind employees of your company’s vacation day, personal day, and sick time off policies
  • Encourage employees to care for themselves, both physically and mentally

By taking these steps, you’re doing two things. First off, you show employees that you’re aware that some people are taking too many days off. Secondly, you provide guidance on what they can do to get back on track.

You hope that you never have to do it, but there may come a time when you have to sit down and explain to an employee that their absentee record is a concern. Don’t wait to have this conversation, as you may find that they have a good reason for missing work.

Final Thoughts About Employee Absence

There are times when employees need a day off for one reason or the next, and there’s nothing wrong with that. However, what you need to be careful about is employees taking advantage of the system.

If absenteeism is a problem within your company, you’ll soon come to find that it’s having a negative impact on productivity. Subsequently, it can drag down everything from customer service scores to revenue.

By recognizing these common causes of employee absence, you can address them before they escalate to an even bigger issue. And the sooner you take action, the better it can be for you and your business’s bottom line.

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Ghost Kitchens: The Best Way to Reach Your Customers https://www.smallbiztechnology.com/archive/2021/11/ghost-kitchens-the-best-way-to-reach-your-customers.html/ Thu, 11 Nov 2021 11:00:55 +0000 https://www.smallbiztechnology.com/?p=59903 In recent months, we’re seeing new trends in how people eat, dine, and get food. This is causing a rapid expansion of options for entrepreneurs, restaurateurs, and small food producers.  If you haven’t heard about ghost kitchens, it may be you’ve been using them — but just didn’t know it. Let’s dive into this brilliant […]

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In recent months, we’re seeing new trends in how people eat, dine, and get food. This is causing a rapid expansion of options for entrepreneurs, restaurateurs, and small food producers.  If you haven’t heard about ghost kitchens, it may be you’ve been using them — but just didn’t know it. Let’s dive into this brilliant new avenue to reach your customers, without driving up massive expenses. For starters, though, let’s define the terms.

What Is a Ghost Kitchen?

A ghost kitchen is an alternative to a brick-and-mortar or traditional restaurant. It is also a name for commercial kitchens that are built for delivery. Since the space is designed for reaching online customers, it needs less staff to maintain operations.

What Are The Advantages?

It allows food creators to run their entire restaurant, without having the full expenses of staff, real estate, and storefronts. This type of “dark kitchen” enables entrepreneurs, restaurateurs, and local chains to offer their food without the expense of maintaining a public dining area.

What Are The Financial Advantages?

This is an operation built for profitability. A ghost kitchen helps entrepreneurs cut costs on labor and overhead. In addition, it uses a single-point tablet to monitor costs and profits.

Owners can see all the financial data from a single point, instead of sweating over physical invoices and worrying about logistics. An additional benefit is lower food wastage. By reducing food wastage, owners are able to reach more customers, manage expenses, and pass these savings on to consumers.

Understanding The Trends

This type of virtual kitchen is rising in popularity. They are less expensive and more cost-effective than running a traditional restaurant. This new form of kitchen has grown 300% faster than dine-in, since 2014.

In the wake of the global pandemic, diners are opting for delivery over dining in. Building a web presence, using a ghost kitchen, and focusing on delivery are strategies that help restaurateurs ‘future-proof’ their business.

According to industry statistics, as of 2021, every 6 in 10 adults claim that they’re more likely to order delivery than dine-in. People are increasingly relying on third-party delivery. Restaurants are organizing delivery fleets.

Food delivery direct to consumers is the name of the game. Contactless ordering and delivery are here to stay. Savvy entrepreneurs are using these trends to make informed decisions.

Getting Familiar With The Options

Whether you’re a food truck owner, a restaurant owner, or a budding entrepreneur, it helps to familiarize yourself with the options for dark kitchens. Each one has perks and challenges.

Commissary Kitchens

This is a great way to keep your overhead low and avoid the costs of owning a facility. You can open up a new kitchen with minimal expenses or commitment. Most often, you’ll need to schedule a time to use the kitchen, and may need to share the space.

You’ll be using a shared space with basic equipment. If you need more space to prepare orders or store ingredients, you can access these. This kind of flexibility makes a commissary kitchen an attractive way to get up and running.

Commercial Kitchens

In a commercial kitchen, you have your own dedicated space to prepare orders. You don’t need to share the space, schedule time, or negotiate for expansion. You have your own private space to cook and prepare food.

Pop-Up Kitchens

These are temporary kitchens, attached to a traditional restaurant, food truck, or kiosk. These pop-ups are also called incubator kitchens. Instead of building an entirely new facility, these kitchens help provide space for delivery orders. This can be an attractive way to streamline delivery, maximize staff, and minimize order inefficiencies.

Kitchen Pods

This refers to transportable containers such as shipping containers. These kitchens enable restaurateurs to cook anywhere and reach customers directly. Kitchen pods often have poor ventilation, no windows, and a smaller amount of usable space. These drawbacks can make it challenging to effectively prepare large orders.

Evaluating Your Best Options For The Future

As you evaluate your options for reaching customers, consider how to leverage the trends to feature your unique strengths. If you are just starting out, future-proof your business by focusing on delivery, data, and subscription delivery.

You may want to offer special occasion dining, individual tasting menus, or diet-specific options to appeal to your target market. Here are a few of the top considerations:

  • Technology Insights

    With delivery efficiency as your primary aim, work with a ghost kitchen that is fully equipped with proprietary software. Instead of relying on apps or hard-copy invoices, you’ll have all the insights in one place. With better data, you will be able to streamline operations for maximum efficiency.

  • Rapid Delivery

    What do you really want to do? You want to focus on your food creativity and production. You do not want to spend your weekends and nights focused on logistics and delivery. Working with a logistics partner makes it possible to get each order to the right delivery driver. Faster delivery means happier customers.

  • Facility Management

    When you make great food, you need to know that cleaning, maintenance, and security is handled. With all the worries and concerns about food safety, it helps to work with a facility management team. They handle all the basics, so you can focus on what you love doing.

  • Slash Labor Costs

    By starting with a delivery-first approach, you’ll spend a lot less on labor. According to industry statistics, a typical physical location spends about 30% of sales revenue on labor costs. When you run your food business with a fully functional ghost kitchen, you won’t need staff at the front, servers, or receptionists. Many chefs and entrepreneurs find that they can run their restaurant operations with minimal staff, such as 3-5 people.

  • Maximize Profits

    A ghost kitchen enables creative people to get started with much lower capital. Instead of needing $1M to open, you may be able to get things up and running with as little as $30K.

Restaurants are notoriously a low-margin industry. However, with these exciting developments, it’s easier for entrepreneurs to get started, slash labor costs, and deliver top-quality food to customers.

Wrapping It Up

If you’ve been dreaming about expanding your food truck to multiple locations, opening a new restaurant, or creating a hot new food trend — ghost kitchens will help you achieve your culinary dreams.

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8 Benefits of Using Virtual Services https://www.smallbiztechnology.com/archive/2021/11/8-benefits-of-using-virtual-services.html/ Wed, 10 Nov 2021 17:00:07 +0000 https://www.smallbiztechnology.com/?p=59928 While there are many ways to build a business, nothing is more exciting or innovative than leveraging virtual services, especially when you’re just getting started. The benefits of outsourcing or using remote services are enormous. It’s no longer necessary to hire experts in every field directly for your business. You can instead leverage the power […]

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While there are many ways to build a business, nothing is more exciting or innovative than leveraging virtual services, especially when you’re just getting started. The benefits of outsourcing or using remote services are enormous. It’s no longer necessary to hire experts in every field directly for your business. You can instead leverage the power of agencies who provide virtual services for anything from accounting and payroll, to IT services, to a remote phone answering service. When you need to allocate limited funds, this can be extremely beneficial.

Simple Solutions

Virtual services make hiring easy. They provide simple solutions to your most critical needs. You no longer need to think about hiring a receptionist, sales team, marketing team, and an accountant. You can get solutions to all your most common issues with ease.

On-Demand

Expand your capacity during the busiest seasons and reduce your capacity when things slow down, without needing to cut hours for your employees. The beauty of remote and virtual services is that they are on-demand. Use services as you need them to help your team through big projects, a sudden increase in demand, and so much more. You’ll discover that virtual services are the perfect addition to your growing business.

Cost-Effective

It’s expensive to hire a new employee. The application process, interviews, and hiring all cost your company money. Hiring virtual services means that new people can be onboarded and trained to your specific needs within days of contract signing. Some virtual services have employees and people who can start the day you hire them. Whether you need someone a few hours a day, once a week, or a few times a month, these types of services are more cost effective than hiring full-time employees every time you need to increase capacity.

Scalable

When you hire a new person, they only have so much capacity. It’s hard to scale when it’s only one person. By using virtual services, you can scale more easily. Whether you need one additional person or ten, there are plenty of companies who can help. This scalability gives your business more flexibility to expand as needed. All without needing to expand your location size. Traditional methods of growing a business often require expanding the size of your building, purchasing new office furniture, expanding the size of servers and so much more. Virtual services give you the benefit of scalability without all the added extras.

Convert More Leads

There are only so many hours in the day to talk to warm leads. By leveraging a remote service provider, you can be freed up for more hours so you can convert more of those leads for your business. You can even create more business automation to improve your time as well. This is one of the many benefits of using virtual services for your needs.

Reduced IT Issues

Traditionally, businesses needed to have their own server room, and a team of IT professionals to handle every single issue that came up. This model became very difficult and expensive to scale or upgrade. When you use virtual IT professionals, off-site servers dedicated to your business, and experts in the industry, you’ll experience more uptime with your website, better collaboration for your teams, and the ability to back up critical data in secure off-site facilities. Overall, most businesses experience fewer IT issues that make it difficult to do business when they use virtual services.

Broader Experience

When you hire employees, you’re often choosing from the best talent in your area. Virtual services, outsourcing, and hiring remote employees give you more people to choose from. Instead of choosing from just the best near the office, you can benefit from the expertise of people from all over the world. Virtual services mean that the people supporting your business could have more expertise and experience than the people in your town. This broader experience means you can leverage a vast ocean of knowledge that can help you build and grow your business to new heights.

Not Limited By Location

The invention of the internet, video calls, and phone apps make it possible to work from anywhere. As a business owner, this means you can also hire people from anywhere. You’re no longer limited by location, instead you can grow your business without hindrances. Virtual services are a great solution to almost any business need. 

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How To Improve Office Logistics and Cut Costs With Managed Print Service https://www.smallbiztechnology.com/archive/2021/11/effectively-manage-your-office-logistics-and-cut-costs-with-managed-print-service.html/ Wed, 10 Nov 2021 11:00:29 +0000 https://www.smallbiztechnology.com/?p=59908 The key to finding success as a small business is a combination of luck and planning. You could have the best product offering on the market, but it could be insignificant without strategic planning. Planning needs to happen in your marketing, sales, and delivery of your product. Additionally, a little luck, whether timing or otherwise, […]

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The key to finding success as a small business is a combination of luck and planning. You could have the best product offering on the market, but it could be insignificant without strategic planning. Planning needs to happen in your marketing, sales, and delivery of your product. Additionally, a little luck, whether timing or otherwise, comes into play. There are many reasons for success, and failure, in business. But the primary reason is that organizations are overwhelmed in their roles and aren’t confident when dealing with clients. Thankfully, you can boost your office logistics in many ways. From getting a managed print service to streamlining your organizational structure. You have options to boost productivity and cut costs in your office operations.

Planning for Perfection Also Take a Little Luck

Regardless of the structure within the organization, as we discussed, there is a lot of luck that comes into play as well. For example, Apple released the Apple-1 personal computer in 1976, well before the brand was recognized for the “luxury” products that they have since become known. In fact, when Apple first launched, the personal computing market was barely even a blip on the radar and was quickly discontinued.

Shortly after that, the Apple-II launched to some critical acclaim placing it alongside the famous TRS-80 and the PET-2001 from Commodore Business Machines. It wasn’t until the 1980s that personal computing became a more common feature. If Apple hadn’t waited out the initial lackluster market, the brand might have never taken off.

What Is the Key to Optimum Office Logistics Success?

So with a bit of discipline, timing, good market positioning, and a strong organizational structure, your business will have a chance for success. There are three main categories to focus your attention on when streamlining your process and maximizing your revenue. Those three categories are organizational structure, outsourcing when necessary, and sales acquisition and retention.

When you approach a systematic approach to your organization, structuring your small business should follow one of three models: The Hierarchy, The Functional, and The Cross-Functional or Matrix.

  • The Hierarchy:

    With this model, your organization has clearly defined positions, roles, and job expectations within your business. This model is effective for communication, departmentalization of process and problem solving and allows customers. Furthermore, vendors alike a clear pathway on who to reach out to for various services or needs.

  • The Functional:

    This model is more for in-house needs such as employee information, job titles, pay scales, etc.

  • The Matrix

    The matrix is a mixture of hierarchical and functional and is especially crucial for smaller organizations where individuals may take on multiple roles and titles.

One final option for structuring your company is to use the alternative model.  This has become popular with start-ups, especially in the tech field. The alternative model eschews titles and positions. It also displaces problem solving on specific categories such as sales, delivery, marketing, and other areas.

Other Important Considerations About Office Logistics

Once you determine the best structure for your small business, the most important category is outsourcing. The benefits of outsourcing in your industry are numerous. From keeping payroll low, lease obligations minimal, and allowing fluidity to your organization.

For example, outsourcing your Human Relations departmental needs could save you a ton of money in labor and rental space and allow neutrality within the organization. In many small businesses, there are too intimate of relationships (professional). This may make it difficult when it comes time to expand or downsize.

Outsourcing for Maximum Effectiveness

With a professional employer organization that an outsourced HR department provides, you can eliminate unnecessary costs, such as:

  • Paper storage requirements
  • Labor and rental space reduction
  • Neutral arbitration without interpersonal relationships interfering
  • The interests, benefits, and payroll of employees are handled professionally

Another thing to consider is hiring an expert service such as a bookkeeping service to handle your accounts. By outsourcing to a third party, you aren’t paying a CPA or accountant for those days and weeks where your accounting need is minimal. Additionally, an excellent suggestion is to outsource with managed print services. Unfortunately, not many offices have the capability to handle print demands, mainly when problems occur.

Benefits of Having a Managed Print Service

A managed print service saves you a ton of money on the overhead and maintenance of operation and printing costs. Not to mention, by outsourcing your printing needs, you have less need to house the equipment.  This saves you money in rental space. Hiring out a managed print service allows to improve your office logistics. It also provides added benefits and reduces costs.  For instance, you don’t have to pay for employee training on hardware or software of printing. Here are other benefits managed print service can offer as you work to streamline office logistics.

4 Advantages of Managed Print Services

  • Employee training on the hardware and software of printing
  • Having the correct printing hardware needed for your organization’s specific needs as well as the appropriate software (and updates) needed
  • Automated printing supplies so that you never run out – which always seems to happen when you need those printing services the most
  • Manage and update devices and software fixes, as needed

A professionally managed print service allows your organization to be fluid with printing demands.  It lowers costs, and improves productivity. This influences your overall ROI – return on investment costs. In other words, these actions can reduce overhead and increase your potential for positive revenue streams. By outsourcing your managed print service, you can dedicate your staff to the lifeblood of your business. Furthermore, your staff can also focus on client attraction, and retention.

Putting It All Together 

The final piece of the puzzle in organizing your small business to prepare it for success is with client acquisition and retention. Put your small business on the pathway of success by focusing on finding new clients. Also, focus on retaining the ones you already have. In fact, over 60% of customers prefer to do repeat business with an organization they know and trust.

A system in place that creates a structure within your business to help delegate tasks with outside agencies is a great tactic. As we saw with a print management service, it will allow you to dedicate your team members to find new clients. Additionally, it can help you retain those you already have created relationships with. Free up your labor to devote more time and energy to expanding your business. Do this by integrating an organizational structure and outsourcing needed functions to professionals and specialists will free up your labor to devote more time and energy to expanding your business.

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It can be evident to outsiders when a business is confident in its structure. That confidence translates to comfort, which is one of the primary factors in trusting an organization. Therefore, don’t sacrifice the potential for success by doing more than your organization can handle. Instead, find a trusted organization to outsource your various needs to manage your office logistics efficiently.

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Five Key Ways to Use Data for Business https://www.smallbiztechnology.com/archive/2021/11/five-key-ways-to-use-data-for-business.html/ Wed, 10 Nov 2021 11:00:10 +0000 https://www.smallbiztechnology.com/?p=59967 Data for business is becoming one of the most valuable assets in the world. People joke about it being the “new oil” or the “new gold,” but there is weight in these comparisons. Tech companies like Facebook have built empires on data. While the amount that companies like Facebook make on acquiring your personal data […]

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Data for business is becoming one of the most valuable assets in the world. People joke about it being the “new oil” or the “new gold,” but there is weight in these comparisons. Tech companies like Facebook have built empires on data. While the amount that companies like Facebook make on acquiring your personal data from users is difficult to calculate, there is no question that it is one of the most useful and lucrative resources in the modern world. Whether you want to build a billion-dollar company or simply analyze statistics, utilizing data is key. Below are five ways you can use data analysis.

Marketing

If you are running a business, using data has become essential to modern marketing. Whether you want to find a new target demographic or learn how to better advertise to the type of person who supports your business, data analysis is instrumental to digital marketing tactics. You want to know how to target ads, where to publish ads, and find new ways to market to your company. Data makes this all possible. Whether you have data to work with or need to begin acquiring it, your marketing division will be bolstered by this kind of analysis.

Send Out Press Releases

Data can be pivotal in understanding who is reading and utilizing the press releases you are sending out about your business, events, art, and much more. It doesn’t matter what you are announcing; if you’re using press releases in any way, you should look into an online newsroom platform. These platforms not only connect you with journalists and others who you want to see your press releases, but they will also provide the data and analytics to seewho is viewing them. Prioritize who sees your press release distribution, customize your voice, and analyze the information that is coming back to you.

Find Out Who Views Your Website

Google Analytics and other similar resources can offer you a lot of information about who is searching for your website. Whatever field you are in — whether you’re a painter, a musician, a tech start-up, or a restaurateur — finding out who sees your site, where they live, and any other helpful information can help you grow and thrive. Not only will you discover when the best time to put up blogs, website pages, social media posts, but you’ll also gain a better understanding of how to use those things. You might be surprised about how helpful this information truly is.

Energy-Efficiency

An effective way to use data is to make your home or business more energy-efficient. If you have access to the times of day and days of the week when your energy bill is at its highest, you can avoid using power during those times. Every energy company knows this information because they up the price on purpose. This is typically the peak hours of use, when people come from work. Overall, data can be used by businesses to determine their most efficient energy usage. Whether you’re a company trying to lower your overhead or a family who wants to lower your carbon footprint, data is useful when it comes to energy efficiency.

Health & Wellness

This one might be a surprise, but data analysis is becoming widely used in the fields of health and wellness. There are plenty of wearable products that use modern technology to provide information about your health, vitals, sleep, strain, and more. The more data these technologies have from your body, the better they will be at helping you. With wearable technology, you can determine how many calories to eat, how much to exercise, how much sleep is optimal, and much more at https://medfitnetwork.org/public/ambien-zolpidem-info/.

In the world of the future, data is king. It will be used in so many ways. While the acquisition of data can be dubious, the benefits just may outweigh the disadvantages. With so many opportunities to optimize our businesses, homes, occupations, and our personal lives, the importance of data won’t go away any time soon. 

Not only does data analysis provide more reliable statistics and the ability to predict trends, but this information is also useful for the marketing of our businesses, the efficiency of our energy use, and the health of our bodies. Whether you like it or not, data ownership will continue to be a significant part of our lives. 

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How to Find Investors for Your Business https://www.smallbiztechnology.com/archive/2021/11/how-to-find-investors-for-your-business.html/ Wed, 10 Nov 2021 08:00:43 +0000 https://www.smallbiztechnology.com/?p=59926 Proper funding is one of the core factors of running a successful business. Unfortunately, many startups lack enough funds to help run their operations smoothly. If you are one such entrepreneur, there are a host of ways that you can use to draw investors to your company. Keep reading to find out where you can […]

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Proper funding is one of the core factors of running a successful business. Unfortunately, many startups lack enough funds to help run their operations smoothly. If you are one such entrepreneur, there are a host of ways that you can use to draw investors to your company. Keep reading to find out where you can secure your business some money and find investors for your business.

8 Tips to Find Investors for Your Business

There are multiple ways to find investors for your business.  The one (or several) you choose is really up to your and your business structure.  These are just a few ideas to inspire you while you seek funding to keep your business thriving and growing.

  1. Crowdfunding Platforms

Crowdfunding allows you to get online funding via centralized financial platforms. Millions of people invest in startups through crowdfunding platforms. They serve as the meeting point of entrepreneurs and investors. Here are some of the types of crowdfunding platforms:

Equity Crowdfunding

Investors buy a stake in your business with hopes of getting a cut of the profits if the venture picks up well. It is risky as the investors may lose their equity stakes if the company falls.

Reward-Based Crowdfunding

Under this type of funding, you will ask investors to contribute little cash in exchange for a reward once your business is running. For instance, if you are launching a sneaker company, you can promise to give each contributor who pledges $500 a free sneaker when the shoes debut 12 months from now. When the shoe launches, the retail price will be $ 800; hence, you save the investor money through an affordable price tag.

Donation Crowdfunding

Donors contribute any amount of money they wish to your venture. They do not expect you to reimburse the money once the business breaks even. Donation crowdfunding is primarily used for non-profit and charitable ventures. A prime example of this funding is GoFundMe. You can also opt to use a church management software if you need to facilitate long-term crowdfunding for a non-profit organization. This is a multi-platform tool that not only keeps track of charitable donations, but also allows you to retain investor/donator information for future fundraising events.

Debt-based crowdfunding

It is also known as peer-to-peer lending, where investors match with businesses seeking funding. Start by filling an online application file and getting a credit rating from a firm that provides peer-to-peer services. Investors use the credit score to determine your business eligibility for a loan. You will have to remit monthly payments with interest to the investors.

  1. Seek Capital from Family and Friends

It is the easiest and fastest way of securing funds for your business. Reach out to your family members and friends and ask them to chip into your startup. They can fund the business by making donations, partnering up, or giving you soft loans with flexible repayment plans. Partnering up is the safest bet because you will not be repaying the money.

Avoid a casual approach when facing friends and family. Arm yourself with a proper pitch, complete with an elaborate business plan to convince your target investors easily. The disadvantage of this method is mixing business with pleasure due to familiarity, or if the venture fails, your relationship with your relatives will be strained.

  1. Social Media

Social media is vital for the marketing of your products and offers a way of securing funds. You can partner with influencers or use sponsored ads to raise investor interest in your company. Direct messaging is practical, too; identify the profiles and handles of investors that suit your startup and send them a direct message. Use sites like Facebook, Twitter, and LinkedIn to network.

  1. Contact Schools and Businesses in Your Niche

There are high chances that you are in touch with various people in the same trade as you. Reach out to them and see whether they may have some recommendations on potential investors who may be interested in funding your business. Attend many events to network with fellow industry players; through this, you can land an investor.

Aside from degrees, diplomas, and certificates, schools offer a great way of meeting people of similar interests. Professors invite captains of the industry and other bigwigs to speak with the students. You can meet the professors and request them to help you set up an introductory meeting with the industry giants; you may be able to get one on board.

  1. Small Business Administration (SBA)

The SBA is a government agency meant to help alleviate small businesses. It does not offer direct loans to entrepreneurs; rather, it acts as a guarantor for firms to secure commercial bank loans.

According to the agency, startups have to supply at least a third of the capital required. Your personal or business assets should guarantee the remainder of the capital. Only certified lenders can work with the SBA, and approval takes a week or longer.

  1. Private Investors

These are capitalists who invest in your business in exchange for shares that cannot be traded publicly. Let’s look at the two main types of private investors:

Angel Investors

Angel investors are high-flying people who have adequate resources, connections, and money to make a business successful. They have to ascertain whether the company is worth their investment and the venture’s return on interest. Normally angel investors come aboard solely. Unlike venture capitalists, angel investors put their money in startups and grow together. They have a say in the day-to-day running of the company.

Venture Capitalists

Venture capitalists are professionals who are tasked to invest clients’ money in businesses. They largely do not invest in startups, but if your idea stands out, they will gladly put money in it, ensuring your startup is a combination of market opportunity, product opportunity, and competent management to stand out. Venture capitalists have more money to invest when compared to angel capitalists. They will own equity in the organization and participate in decision-making.

  1. Apply to Accelerators

Accelerator programs offer you an opportunity to get business advice, meet similar entrepreneurs, and a modest check on your work. Take advantage of the demo day to pitch a killer business plan to the investors.

  1. Blogging

Blogging is an excellent way of showing your business’s progress. You can guest post on the blogs of your target investor and try to engage them in the comment section to draw their attention. Alternatively, you can write blogs on your own website to demonstrate authority and expertise for visitors.

How do Investors evaluate a Business?

Investors look into a bunch of factors before deciding to put money in a business. Here are some of the common factors they look at:

  • The uniqueness of a product or idea
  • Business plan (it must have market analysis and a product execution plan)
  • A competent management team
  • Company’s financial data like profit made, total expenses, and financial projections

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The 3 Best Rooms to Remodel in Your House https://www.smallbiztechnology.com/archive/2021/11/the-3-best-rooms-to-remodel-in-your-house.html/ Tue, 09 Nov 2021 17:00:05 +0000 https://www.smallbiztechnology.com/?p=59944 Although you may have many rooms that could use remodeling, you may not have enough time or money to renovate them all. If you have a limited budget and can only choose three, which would you pick? Most homeowners select the living room, the kitchen, and the master bedroom. You may want to redesign your […]

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Although you may have many rooms that could use remodeling, you may not have enough time or money to renovate them all. If you have a limited budget and can only choose three, which would you pick? Most homeowners select the living room, the kitchen, and the master bedroom.

You may want to redesign your living room if it’s where friends and family gather to laugh, watch TV, or if it’s the central hub of your home when you host large holiday gatherings.

You may want to redesign your kitchen if you have an older home with a small, traditional kitchen.

And you may want to redesign the master bedroom if you want it to make sure your bedroom is bright, airy, and comfortable enough for rest, relaxation, and sleep.

Here are some ideas on how to remodel these rooms and how to set up your remodeling project.

The Living Room

A living room is not just a space for lounging and watching TV. It’s a place of relaxation, entertainment, and even some quiet reading.

You will get the most out of your living room by designing it with complementary colors and creating different seating arrangements for different moods or activities. Also, design it to be spacious so that a large group can make themselves comfortable.

Usually, the TV is a good focal point, especially a flat-screen hung on the wall. There are a lot of factors that determine the height at which to mount your TV. Measure the distance from the floor to eye level when seated. The flat-screen should be high enough to look good on the wall. However, it should also be low enough for the perfect viewing angle. Since it’s tricky to find a height that works for you as well as to consider the right viewing distance and angle, select a leading brand that offers a wide range of wall mounts for TV. After all, it’s essential to find an adjustable mount for your widescreen that creates the perfect viewing angle for your favorite shows.

The Kitchen

If you love to spend hours in your kitchen cooking and experimenting with new recipes, then a traditional kitchen may feel rather cramped. So, if you have a traditional kitchen, remodel it into a modern one.

Traditional kitchens are often small. They rarely have enough space for large modern appliances. The counters may also be too narrow, and the cabinets might be taller than they are wide. They only work well for those who cook a little, busy people who just want to heat meals in the oven or microwave.

Besides it being difficult to move around when cooking, traditional kitchens also have little storage space. This can lead to chaos if more than one person is cooking because there’s only one sink and limited counter and cabinet space.

If you love to cook, you may want a modern kitchen. These take up more space as they’re designed to fit in the latest appliances, such as a stove, refrigerator, freezer, and dishwasher.

Besides more room for sophisticated appliances, modern kitchens often come with more storage space, two sinks, and an island where food can be prepped on a big cutting board.

The Master Bedroom

A master bedroom should be spacious, luxurious, and well-equipped to help you relax after a long day. It should have a place to work, sleep, and exercise.

Remodeling can be done on a budget with just a few simple bedroom makeover touches. A new bed, a trendier rug, and some wall décor will work wonders once you coordinate colors, patterns, and textures to create a seamless theme.

Finding a Home Improvement Contractor

There are many reasons why you need to find a home improvement contractor. Perhaps you’ve just bought your first house and want to make it your own, or maybe you’ve been living in your home for a long time and now want a new look. Whatever the reason, finding the right contractor can be a daunting task.

One way of finding a reliable and trustworthy contractor is to do some research online. Many homeowners go to Google and search for “home improvement contractors near me” or something similar. They then narrow their choices. It’s a good idea to check out review websites, too. Another option is to ask your neighbors about contractors that have done work for them.

Evaluating the Cost

The cost of room remodeling projects usually depends on the extent of the renovations.

Besides the cost of hiring the right people for the work, you also might have to relocate large furniture or appliances, which might involve having to pay for movers and storage facilities.

The cost of room remodels also includes materials needed for your project. The average cost of these vary based on the size and type of project.

If you conclude that you can’t afford to get everything done, then just break up your room renovation project into phases. Do a few rooms this year, then the rest next year and beyond.

Estimating the Scope 

The time a room remodel takes is going to depend on a variety of factors, such as the size of the project, the complexity of the design, and how much work needs to be done.

In general, it could take anywhere from one month to six months for a room remodel, though the average time is three months.

How Remodeling Can Improve Your Living Experience

Remodeling even one room will provide many wonderful benefits to your home. For one thing, it will give you a feeling of making a fresh start. You will feel as if you’d just moved in. Everything will have a different look and feel as you walk through your home. Adding a touch of novelty to your life is always a refreshing thing. For another, it will give your home an attractive, more modern look that could be economically beneficial if you decide to sell.

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How to Improve Your SMB Website Google Search Engine Ranking https://www.smallbiztechnology.com/archive/2021/11/how-to-improve-your-smb-website-google-search-engine-ranking.html/ Tue, 09 Nov 2021 14:00:14 +0000 https://www.smallbiztechnology.com/?p=59937 If you’re wondering why your small business website isn’t getting the kind of traffic you deserve, you’re not alone.  There are currently 1.8 billion websites on the internet today, and a good chunk of these sites are scrambling to get ranked on Google search engine results.  Out of the 71% of small business websites online […]

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If you’re wondering why your small business website isn’t getting the kind of traffic you deserve, you’re not alone.  There are currently 1.8 billion websites on the internet today, and a good chunk of these sites are scrambling to get ranked on Google search engine results.  Out of the 71% of small business websites online currently, 49% of this demographic invest in search engine optimization (SEO) strategies. 

While every small business website is different, the race to get highly ranked on Google is the same for every SMB owner.  Fortunately, there are steps you can take to rank highly on Google, but it takes time and you’ve definitely got to keep up on your technology research.  So if you’re concerned about your Google rank, and struggling for more traffic, read further.  We’ll share tips about how Google ranks your website in search engine results and what you can do to improve your odds in the SEO game.

Why Is a High Google Search Rank Important?

Most SMB owners are urgently seeking ways to get their site seen online. The best way to do this is to get ranked on the top of the first page of a Google search.  Google is responsible for 90% of search results, and therefore it’s a big contender when getting your website found online and gaining traffic from visitors.

There are a variety of ways to get highly ranked on Google, and we’ll discuss that in a minute.  But first, the important thing to know is getting that coveted top-rank spot on Google is crucial.  In fact, according to search engine results page (SERP) reports, 32% of searchers click on the first page of Google results, whereas a meager 17% take the time to click on the 2nd page and a whopping 3% don’t even bother to push on to the 3rd page of results.  With these sobering statistics in mind, you can clearly see how a high Google rank for your SMB website is critical.

How SEO and Google Ranking Factors Work

Savvy search engine optimization is the best way to get ranked as highly as possible on Google search results pages. There are two different types of ranking strategies – organic and paid. Organic search results happen through SEO tactics that you, as an SMB website operator, render yourself through on-page tweaks and satisfying Google criteria.  The only investment you need to make in organic traffic and search results is your own hard work (or hiring an SEO expert). 

Paid search results, as the name implies, involve pay-per-click advertisements that you pay for in order to boost your traffic. The most common example is Google AdWords, in which you pay for a campaign for your website ad to be featured on other websites, and Google searches.

Both paid and organic rankings on Google are governed by their algorithms based on metrics and criteria Google deems important.  In all, there are over 200 Google ranking criteria and factors – and some SEO experts suspect there are more, but we may never know all the tricks up Google’s sleeve in terms of how they assess which sites are ranked higher than others.  But that’s no cause to lose hope in your SEO game.  Read further for how you can improve your Google search result ranking.

Top Criteria Google Looks At When Ranking Your SMB Website

If your website isn’t getting ranked on the first page of a Google search result page, then there’s room for improvement.  Here are the top criteria Google looks for that you can implement on your SMB site to boost your SEO and Google search rank.

Site Speed:  One of the factors involved with ranking high on Google search results is having adequate bandwidth so your site speed is optimal.  You can boost your website speed by obtaining the best managed WordPress hosting services, or dedicated hosts.  These services provide security, fast website speeds, and many more benefits that can meet the approval of Google standards for getting ranked.  When you bear in mind that 68% of web surfers click out of a website that is too slow to load, then you know site speed is vital to your SMB website success.

Get Backlinks:  One of the top ways Google determines your site is relevant is how many backlinks you have. Backlinks are links on other websites that direct back to your website.  The more links Google finds on other websites that link back into your website, the better your rank will be.  You can get backlinks by asking website owners related to your niche for a link placed on their site.  You might also inquire if you can be a guest author and have a blog post on other websites with a link back to your website.

Keyword Factors:  This is a huge aspect of SEO that Google takes into consideration.  To get the tricky business of keyword optimization right, you’ve got to research the keywords or phrases that are relevant to your SMB website’s genre.  For example, if you sell baseball bats, do a Google search on highly sought-after keywords related to baseball bats.  Ultimately, you want high-demand keywords that are in low supply on the internet.  Once you collect this essential keyword data, you can begin building quality blog posts around these keywords.  Be sure to include keywords into the title, the first paragraph, in your image descriptions and sprinkled throughout your article.

Consistent Content:  Most SMB websites die on the internet vine because they aren’t offering fresh, new content on a regular basis.  Google looks for websites that are consistently adding new content.  This is essential for getting traffic to your website.  A blog section on your SMB website is crucial for getting ranked online.  Keep your content evergreen so that Google is constantly scanning your site.  This one thing is a giant in terms of boosting your rank on Google search.

Get Responsive:  Make sure your SMB website is responsive. This means your site needs to be easily viewable on any device.  Google started penalizing websites around 2015 if they were not mobile-friendly by ranking them lower on search engines.  If you’re using a WordPress platform, then get a WP theme that is responsive and mobile-friendly.  Currently, almost 70% of internet users view websites on their mobile phones. Therefore, if your site isn’t viewable on mobile phones, tablets, and desktops, Google will ding you for that, and your site will rank lower in search results.

The Last Word on Getting Highly Ranked on Google

Whether you opt for paid or organic traffic or even hire an SEO expert to help you with optimizing your SMB website, boosting your presence online is pivotal to your SMB success.  So if you’re fed up with low traffic and substandard search engine rankings, employ these tactics to optimize your site and start getting the sales you deserve. 

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6 Reasons To Have an SMB WordPress Website https://www.smallbiztechnology.com/archive/2021/11/6-reasons-to-have-an-smb-wordpress-website.html/ Tue, 09 Nov 2021 11:00:15 +0000 https://www.smallbiztechnology.com/?p=59939 As a small business owner, you’re probably using every tool and resource at your disposal to get the word out about your products or services.  And very likely, your website is your biggest asset in doing just that.  Your small business online presence is your best opportunity to make a lasting impression on your customers. […]

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As a small business owner, you’re probably using every tool and resource at your disposal to get the word out about your products or services.  And very likely, your website is your biggest asset in doing just that.  Your small business online presence is your best opportunity to make a lasting impression on your customers. Therefore, you’ll want to do everything possible to make your SMB site engaging, functional, and fast so you can boost the odds of landing sales online. That’s why you need an SMB WordPress website, because it provides all the advantages you need to accomplish your business goals.

Whether you’re building a website for your small business or thinking of a site redesign, WordPress (WP) can be your best ally in achieving your online business goals.  So, read further about how this platform can work for you, and why your business should run on WordPress.

Why More Small Business Owners Are Turning to WordPress for Their Websites

According to the most recent WordPress statistics, there are over 60 million websites online today currently using WordPress, and over 400 million people search WP websites each month.  Furthermore, almost 700 WP websites go live every single day. 

These impressive statistics confirm that WordPress gets the popular vote in terms of a go-to content management system, but why?  What makes WP so appealing to SMBs around the world? Here are a few advantages to WordPress that small business owners are raving about.

Big Features Small Businesses Can Afford

Most small business owners are under the impression their budget can’t handle all the frills and features as seen on mega business websites.  This simply isn’t the case.  WordPress is a free content management system (CMS) that packs a lot of power when it comes to adding everything your SMB needs to have a cutting-edge yet affordable website.

What’s more, WordPress is open-source, which means developers can contribute to WPs software. Because WP is so versatile and popular, developers create tons of plugins, themes, and widgets to meet every SMB need.  As of 2021, there are over 50,000 plugins for WordPress, and that means lots of bells and whistles for you to create a fully functional website.

A Reputation for Security

While no SMB website is bulletproof from hackers, WordPress comes pretty close.  Because WP is the largest and most used CMS system to date, they are invested in providing the best, top-notch security measures.  WordPress accomplishes this by constantly updating and improving their CMS for maximum security.  You can also further safeguard your SMB website by easily connecting with a secure WordPress hosting service.  This will ensure your site has optimal protection from hackers and technical meltdowns.

Other content management systems often require users to manually check for updates. That’s not the case with WP.  They have instant updates and conduct regular performance maintenance so you can be confident your site’s security is always up to snuff.  WordPress is also compliant with the most current international security practices and policies, whereas other CMS platforms are left wanting for such proactive security measures.

Super User-Friendly

By far, one of the best advantages of having a WordPress business site is its ease of use.  Even the least tech-savvy business owner will find WP features convenient, user-friendly, and super simple.  Furthermore, because WP is such a popular CMS, if you run into trouble with your WordPress site design, answers are just a Google search away.  

Additionally, a slew of WP themes are available that allow you to easily get the dynamic design and functionality you want for your business site.  Between plugins and WPs easy-to-use features, you can build a website without any knowledge of HTML or CSS coding.

More Than Just a Blog

It’s a common misunderstanding that WordPress is exclusively for bloggers. WP might have started out as a blogging platform in 2003, but today, WordPress has completely innovated upon its CMS to cater to a variety of site owners’ needs.  That said, WP does deliver the capacity for your SMB to have a blog, which is crucial to driving organic traffic to your website. 

In addition to adding a blog on your WP small business website, you can also incorporate other features such as membership modules, shopping carts, portfolios, discussion forums, eLearning capability, auction features – you get the idea.  Your ability to expand and branch out into various different sales modules is almost endless with a WordPress site. 

It’s Geared for SEO

SEO (search engine optimization) is a huge deal in getting traffic to your website. Thankfully, WordPress has SEO built into the platform.   Out of the box, WP generates meta descriptions and title tags for your posts and pages.  This allows search engines to detect your online content, which can potentially rank your SMB website higher on search engine results. 

But that’s not all.  WP works seamlessly with certain online tools and plugins such as Yoast, which helps you optimize your content to the max.  These plugins are crucial to making sure your posts and pages get ranked well in search engines. Furthermore, there are other helpful plugins available that help you with repairing broken links, 404 redirects, and no-follow checks.  If you don’t know what that means, that’s okay, because WP makes it easy to fix issues that commonly thwart website rankings on search engines such as Google.

A Community of Loyal Users

WordPress has been around for almost two decades.  Over that span of time, WP has built a loyal following. That means there are tons of committed fans of WP, and loads of forums dedicated to WordPress users.  This puts you at an advantage for getting answers, gaining insight, and learning more about WP from legitimate, experienced WP users.  Furthermore, it should be noted that WordPress has a long history, and therefore, solutions for any kind of WP question are easy to find online. 

The Last Word on WordPress

With its legendary security features and overwhelming popularity with pros and newbies alike, it should be clear that WordPress is an ideal solution for your SMB website goals.  The fact that WP is so convenient to use as well as adaptable and scalable means you can also grow your business website with WP without having to suffer from major overhauls as your business grows.  Lastly, WP is the choice content management system when you want full control over your business website, because it gives you the power to publish a site that functions fabulously and looks stunning.

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Overcoming Common Obstacles Of Managing International Teams https://www.smallbiztechnology.com/archive/2021/11/managing-international-teams.html/ Tue, 09 Nov 2021 08:00:07 +0000 https://www.smallbiztechnology.com/?p=59988 Expanding your business into the international arena? Managing international teams may present the following obstacles. International expansion is becoming an increasingly popular avenue for businesses to take. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, […]

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Expanding your business into the international arena? Managing international teams may present the following obstacles.

International expansion is becoming an increasingly popular avenue for businesses to take. Companies that expand overseas have an opportunity to expand their market, reach broader audiences, increase brand recognition, stay ahead of the competition, and most importantly, boost sales. Naturally, that’s every entrepreneur’s dream; however, success doesn’t come easy. 

Of the many challenges of an international expansion, hiring and managing a global team is at the top of the list. As any business leader knows, cultivating a positive work environment is essential to employee wellness, morale, productivity, and customer service. However, when all or part of your team is overseas, it creates a new set of obstacles. Ultimately, entrepreneurs must identify their core issues and then implement practical solutions to achieve success. 

Common Challenges Of Working With International Teams

What are some of the difficulties that companies face when working with international teams? While challenges vary, here’s a look at some of the most common issues. 

Finding Top Talent

Hiring employees within your service area or country of origin is challenging. Yet, hiring global employees comes with a different set of challenges. Besides distance, differences in culture, employment laws, time zones, employee needs, and more result in an uphill battle for many business owners. 

Even after getting through all the red tape, the process of reviewing applications, screening applicants, and scheduling interviews is a daunting task. Depending on a company’s budget and experience, it can take weeks or even months to build an effective international team. 

Complying With Labor Laws

While employment laws can vary by state in the US, the differences are often minor, making it easy for companies to comply. Keeping up with labor laws in other countries is an entirely different beast. From differences in hourly work and compensation minimums to medical leave and cultural practices, businesses must ensure they comply with the demands of each country. 

Onboarding 

Once you’ve identified the appropriate candidates to join your international team, the next step is onboarding. During this stage, new hires get acquainted with the company culture, policies, and processes so that they can effectively perform their jobs. It’s a critical phase that can take several months to execute. However, when your new hires are dispersed geographically, it’s hard to develop a uniform strategy to ensure everyone is on the same page. 

Communication Barriers

How can you effectively communicate with employees that speak different languages? More importantly, how do they communicate with co-workers to complete projects? While learning the language can resolve the issue over time, learning multiple languages doesn’t happen overnight. Not to mention, trying to teach human resource representatives, supervisors, and English-speaking staff is expensive and time-consuming. Translation software isn’t always practical either, leaving business owners in a real pickle. 

Workflow, Collaboration, And Inclusivity

International teams are most successful when they feel included, collaborate seamlessly, and have an efficient workflow. Reaching this point comes with several obstacles: language barriers and cultural differences to technological experience and accessibility present challenges for international employees. If they can’t communicate with co-workers, don’t understand digital platforms, or have access to company tools and resources, it becomes impossible for them to do their jobs, let alone share a connection with the rest of the team. 

Practical Solutions To Managing International Workers

So, how can you overcome the obstacles listed above and successfully manage international teams? Below are a few suggestions. 

Outsource International Hiring and Onboarding

Failing to comply with the appropriate labor laws or hiring the wrong people can cost a business a lot of time and money. Ultimately, outsourcing your international employment needs to experts, like a PEO, is the most practical solution. Some companies will help you with everything from understanding national labor laws to hiring global employees. If necessary, they’ll even handle the onboarding process for you, saving you a lot of time and money. 

Consider International Managers

Another way to overcome many of the obstacles of managing international teams is to hire, outsource, or assign global managers. Having someone well-versed in the countries you’re hiring in can make the transition and management process more manageable. 

You can hire an international manager, outsource international management solutions to a third-party agency, or assign someone in-house to relocate and oversee global teams. International managers can significantly bridge the gap and cultivate solid teams since they know the language, business landscape, and culture. 

Understand And Support Cultural Differences

Employees want to work for a company that understands and supports their cultural differences no matter where they live. Do your due diligence to ensure that you, managers, and domestic workers clearly understand international employees’ values, customs, and culture. Support international teams by acknowledging and celebrating important holidays, providing space or time to engage in cultural practices, and creating a safe environment for employees to address any concerns. 

Tech Training And Accessibility

Companies must also consider technological differences in working with international employees. Depending on where they live, gaining access to high-quality internet, state-of-the-art computers, and other technical devices isn’t always easy. Not to mention, knowledge of specific programs and applications is limited. Therefore, businesses need to ensure that they provide international staff with suitable technology and training. 

Encourage Inclusivity

There’s nothing worse than having employees that feel like they’re not part of the team. That’s why businesses must encourage inclusivity across the board. There are plenty of technologies and strategies that can help employees get to know one another on a personal and professional level. You can host weekly virtual meetings, share contact information, encourage communication after hours, plan periodic events where teams can meet in person, and use team-building exercises to get everyone acquainted. 

Sharing special events or milestones, educating teams on diverse cultures, and even participating in cultural practices and holidays can help your staff understand, respect, and appreciate cultural differences. When everyone feels included, it automatically leads to a stronger, more efficient work structure. 

An international expansion is a dream come true for many business owners, but getting it isn’t easy. As having an efficient team is critical to the success of your expansion, entrepreneurs must find an effective way to build and manage employees from various destinations and walks of life. Although the process requires time and attention to detail, the solutions listed above can make this experience more manageable and improve your chances of success. 

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Why Direct Mail Remains an Effective Way to Reach Customers https://www.smallbiztechnology.com/archive/2021/11/why-direct-mail-remains-an-effective-way-to-reach-customers.html/ Mon, 08 Nov 2021 14:00:19 +0000 https://www.smallbiztechnology.com/?p=59933 Did you know that the method you choose to reach your target audience will determine if you meet the goal for which the communication is intended? In this age of the digital revolution, direct emails may seem outdated. After all, most people prefer to stream videos online rather than watch TV. These modern trends have […]

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Did you know that the method you choose to reach your target audience will determine if you meet the goal for which the communication is intended? In this age of the digital revolution, direct emails may seem outdated. After all, most people prefer to stream videos online rather than watch TV. These modern trends have influenced business owners to focus more on online marketing, overlooking the potential benefits of direct emails. While it may seem like direct emails have no place in the modern business environment, experts advise business owners not to write them off just yet, citing that they are still effective in getting customers to respond.

Before we go further, it’s essential to highlight two distinct types of direct mail solutions: solo mail and shared mail. Shared mail involves advertisers coming together in a single piece of mail to reach the same audience. In contrast, solo mail represents a single business entity.

High Return on Investment (ROI)

You probably don’t believe that direct emails can yield a higher ROI than online display and paid search ads. As far-fetched as it may sound, it is true. Statistics indicate that direct mails are almost as effective as social media marketing, with the latter being only a single percentage ahead. This means that a business that uses direct mail alongside other marketing strategies will likely achieve high conversions. One study found that most donations received by non-profit organizations come from direct mails. Research has also established that over 80 percent of millennials love receiving mails and are more likely to respond to direct mails than other generations. Millennials are said to favor physical media over other media channels.

Cost-effectiveness

For-profit businesses are always looking to improve their profit margins by reducing operational costs. Some marketing methods can be very costly. Direct mail is a cost-friendly way of reaching customers. It does not need investment in terms of money, digital infrastructure, and technical knowledge compared to other methods such as paid search. You only need a good copywriter and designer to help craft your emails. Some organizations resort to shared direct mail marketing over solo direct mail marketing to save on costs. This is because the difference between shared and solo mail marketing lies within the costs involved.

Versatility

Direct mails can be sent in different formats. Depending on what you desire to communicate to your customers, you can send direct mails in various forms such as newsletters, magazines, postcards, catalogs, and brochures, among others. It means you have a range of options to choose from for various purposes. For instance, if you want to inform your customers of your new line of products, you can use a brochure to provide your audience with the product specifications. Direct mails in the form of company newsletters effectively establish and maintain long-term relationships with customers and improve their loyalty. Direct mails can also collect vital information from customers through questionnaires and surveys sent to them. The results can be analyzed and measured against targets and goals. Direct mails are perfect for newly set-up businesses hoping to generate quick revenue and capture customers.

Personalization

Personalization is critical in marketing because it boosts customers’ experience. Research shows that customers are more likely to be associated with businesses that provide personalized experiences. Experts also suggest that personalized recommendations attract more conversions than non-personalized offers. Direct-to-consumer mails offer an opportunity for business owners to personalize the messages they send to customers. A well-personalized marketing campaign is likely to spark interest among customers who become more receptive when they feel valued and respected. As a business owner or manager, you must segment your audience and understand each segment to know what content attracts them.

Targeting

Customers have different characteristics. Hence, their needs, expectations, and demands also vary. With direct mail marketing, you can target your audience based on their past purchases, demographics, such as age, income levels, level of education, etc., or psychographics, such as interest, hobbies, and consumption patterns. Good practice within an organization is to keep a list of customers who share some characteristics. It is also crucial to keep a list of customers who have previously responded to marketing messages, such as those who have filled our warranty cards or requested more information. Readers can be targeted through direct mails with messages tailored towards their needs, behavior, and expectations. Because customers have demonstrated willingness to buy products or be associated with your brand, they should be prioritized with direct mails.

Stealth Marketing

As opposed to methods of marketing, direct mail marketing allows business owners to build campaigns without drawing the attention of competitors. Other online marketing methods have loopholes that rivals can ‘spy’ on you, but direct mail is impossible. In contrast, They cannot know the scale of your campaigns, how often you market to customers and the strategies you use. They will not know what your conversions are, so they cannot copy your strategy. This way, you stay ahead of the game in keeping your existing customers and acquiring new ones.

Scalability

You can quickly scale your business through direct mails. This is possible when you continuously test additional lists of prospective customers. Out of these, you find responsive lists to build marketing strategies to grow your business. Hence, as a business owner, you must actively seek new ways to target your prospective lists.

Final Thoughts

The above benefits achieved through direct mail can result in higher leads and sales. The method is quick, easy, cost-effective, and offers a high return on investment. It begins from identifying your audience, strategizing on the process, and hiring a good marketer who understands customer experience dynamics. It is also essential to put in place a system for tracking and measuring the performance of your marketing efforts. In the post-pandemic era, many customers spend more time at home and equally have more time for your direct mails. This is the time to get it right with your direct mail tools. Efforts should be geared towards finding new innovative ways to keep customers engaged and more interested. The goal is to win. In contrast, their loyalty.

 

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Tips for Building a Small Business Website on a Budget https://www.smallbiztechnology.com/archive/2021/11/tips-for-building-a-small-business-website-on-a-budget.html/ Mon, 08 Nov 2021 08:00:57 +0000 https://www.smallbiztechnology.com/?p=59942 Whether you’ve started a small tech start-up or a brick-and-mortar café, your business needs a website. It used to be that websites were very expensive to build and equally difficult to manage. However, that is no longer the case. These days, every business can have a website that is both sleek and informative. After building […]

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Whether you’ve started a small tech start-up or a brick-and-mortar café, your business needs a website. It used to be that websites were very expensive to build and equally difficult to manage. However, that is no longer the case. These days, every business can have a website that is both sleek and informative. After building a great website, you can utilize it to promote your products and bolster your marketing process with search engine optimization (SEO) and engaging content. Keep reading below to find tips for building a website on a budget.

Do-It-Yourself

Gone are the days that you have to pay a professional website builder to create a website for your small business. They will typically charge you a lot for their expertise and pedigree. When you are starting or running a small business, it’s necessary to keep your overhead low. This is why you should build the website yourself. Luckily, there are plenty of tools to help you build an aesthetically pleasing, informative, and stylish website.

For example, using a wuality WordPress hosting service gives you all the tools you need to create a unique and effective site. You won’t just be able to create a site that has all the information consumers need about your business, it will also ensure that users receive a fast, secure, and reliable website experience. 

Furthermore, client management and billing tools allow you to expand your business with online sales and metrics. Whatever your brand, product, service, or business model, a do-it-yourself website will offer everything you need.

Costs To Pay Attention To

There are quite a few costs of building a website should you go a little further. The first cost that you need to think about is the domain. You want to have a unique website link that represents your business. It should be clear and concise. To purchase the perfect website domain, you will have to pay for it. The website infrastructure comes next. This is the money you pay a site like WordPress to provide the infrastructure you need to get started.

You can also pay professionals to build a custom site from the ground up, but it’s a lot cheaper to pay a company that enables you to do it yourself. Website builders are very helpful and affordable. If you plan on publishing a lot of content, you might also want to pay someone to come up with a content management system that best suits your needs.

Beyond the website infrastructure and domain, you should think about the associated art and design. While you can build the website on your own, professional and unique logos and graphics for your brand should be outsourced to a professional. Original and eye-catching graphics are important to creating a cohesive art style and business marketing strategy. Beyond art, graphic design, and logos, you can pay a photographer to take pictures for your website. Photos are a great way to get your business noticed.

Design templates are another item that you could pay for. Website builders have templates available to you for free, but if you want something custom you can pay extra for an original template. Finally, email templates offer readers, subscribers, and customers a way for them to contact you. While building a website with a company that provides the tools for you to create a unique and compelling site, there are plenty of ways to invest in your small business online. Depending on what you want and need for your website, putting in the extra money could pay off.

Website Content

Of course, when you are building your business’s website you will need content. You could write it yourself, but if you pay a professional copywriter who is skilled in SEO, then your site may really grow. One way to utilize digital marketing on your website is to publish a frequently updated blog that targets specific keywords, demographics, and links back to your products and services.

Website content should include all of the information about your business, products, and services. You can include a home page, an about page, an FAQ section, and other helpful information. A blog is another way to expand your audience by using keywords, hyperlinks, metadata, and informing people about what you are offering. You might think that website content is an ancillary part of building a site, but in fact, it is one of the most important parts of the process.

Plug-Ins

A website builder, extra art and design, as well as website content are enough to build a great site for your small business, but there are also plug-ins you can use to expand it. With plenty of tools to easily manage your promotion of a web store or blog, it’s possible to create exactly what you envision for your company’s site. Get in contact with your customers, promote deals, and make announcements with different plug-ins. You can also collaborate better and work towards improving the site.

Maintenance & Updates

Finally, the last step of building a website for your small business is to update it and maintain the platform. The costs will be less than building the website in the first place, but you will also have to renew your domain and pay for the website builder every month. 

One thing is for sure—every small business needs a website. It’s necessary to promote your brand, services, or product while using the digital space for marketing opportunities. You want your customers and loyal followers to have a central place to visit and a website to tell their friends about. It doesn’t matter whether you’re opening a restaurant or have big dreams of turning your start-up into the biggest tech company in the world, a website is a good place to start. Even if your business is just you and your talents, creating a beautiful and accessible site is pivotal to growth. 

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Harnessing The Power Of Customer Data For Your Marketing Efforts https://www.smallbiztechnology.com/archive/2021/08/harnessing-power-of-customer-data.html/ Tue, 17 Aug 2021 20:46:04 +0000 https://www.smallbiztechnology.com/?p=59246 For more than a decade, big data has been equated to big business. If a brand can gather and review customer information and turn it into actionable insights, it can ultimately expand its reach and engage its target audience more efficiently. The more consumer engagement a company receives, the more opportunities it creates to convert […]

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For more than a decade, big data has been equated to big business. If a brand can gather and review customer information and turn it into actionable insights, it can ultimately expand its reach and engage its target audience more efficiently. The more consumer engagement a company receives, the more opportunities it creates to convert them to loyal paying customers. Unfortunately, as simple as this concept sounds, many entrepreneurs fail to harness the true power of customer data. 

What Is Consumer Data? 

It’s information provided by consumers and third-party sources ranging from names and addresses to purchasing behaviors and motivations. The data is supplied, collected, and stored through various interactions with a brand. These touch points can include the company website, eCommerce store, social media account, or even the checkout counter at a brick-and-mortar location. 

How To Manage Customer Data

As you might imagine, receiving data from a variety of touch points can get out of hand quickly. When you have multiple platforms being used by various departments, valuable insights and thus lucrative opportunities are lost. Therefore, businesses should consider using a Customer Data Platform (CDP). It’s a central database that gathers and organizes consumer data in a way that enables marketers and business execs to make informed marketing predictions.

How Customer Data Enhances Marketing

When a brand can develop a marketing campaign using insights from consumer data, it’s called data-driven or CDP marketing. Essentially, because you have access to relevant details about your target audience, you can use this to develop engaging content and strategies to get people interacting with your brand. Continue reading for a few more advantages. 

Stronger Consumer Profiles

You can’t know everything there is to know about a customer. Ultimately, you have no idea how they will behave or what it takes to make them take action. A marketer’s job is to make educated predictions that come close to reality. When they have tools like a CDP at their disposal, marketing teams can use the information they have to make solid predictions and build profiles around their audiences. 

Better Segmenting

As you know, no one customer is alike. Be that as it may, trying to create a marketing strategy to accommodate every individual would be tedious, if not impossible. That’s where segmenting comes into play. Marketers often separate consumers into groups to develop a more realistic profile. 

The more information you have on your target audience, the easier it is to segment them into groups to develop stronger marketing campaigns. For instance, separating your audience by their geographical location is broad, but using data like location, age, race, or income levels can help you make more efficient groups. 

Personalized Experiences

When it comes to customer engagement, experiences are a top priority. Today’s consumers prefer to interact and conduct business with brands with some connection and a level of understanding about their specific needs and desires. If you’re sending them advertisements, emails, blogs, or social media posts that have no meaning to them, they’ll turn to your competitors. 

CDP marketing provides a more personalized experience for the consumer. By analyzing historical purchasing decisions and behavioral patterns, marketing experts can make predictions and develop more efficient campaigns

For example, if you have a customer that generally purchases body wash every month, sending out a promotional offer a few weeks before they would typically buy more increases the chances of a sale. It tells the customer that you pay attention to their needs and rewards them for their loyalty. As a result, they’ll not only continue doing business with you but may also recommend you to others.

Customers are the very foundation of successful businesses. If brands fail to meet the needs of their target audiences and create a positive experience from marketing to sales, it will ultimately lead to their demise. By using concepts such as CDP marketing, companies can harness the power of data to develop or enhance their advertising efforts to attract audiences, generate leads, and convert sales. 

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How to Buy Affordable Small Business Car Insurance Online https://www.smallbiztechnology.com/archive/2021/08/how-to-buy-affordable-small-business-car-insurance-online.html/ Sun, 01 Aug 2021 16:00:35 +0000 https://www.smallbiztechnology.com/?p=59250 Technology has changed the world in many ways, including the manner in which people purchase car insurance. Every year, it seems like a handful of insurance tech companies move to the forefront to once again alter the course of the industry for the better. As a small business owner, you may find yourself shopping for […]

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Technology has changed the world in many ways, including the manner in which people purchase car insurance. Every year, it seems like a handful of insurance tech companies move to the forefront to once again alter the course of the industry for the better. As a small business owner, you may find yourself shopping for car insurance. Without the right coverage, you’ll never feel good about your drivers and vehicles hitting the road.

Fortunately, technology allows you to secure a car insurance estimate without personal information within a matter of minutes. From there, you can decide what’s best for your company’s budget. Here are the five steps you can take to buy affordable small business car insurance online:

Know Your Current Coverage

When you know your current coverage, it’s easier to make a decision as to what you should buy the next time around. Maybe you need better coverage, or maybe you can cut back. Either way, this information will come in handy.

The easiest way to do this is to request a copy of your policy from your insurer (if you don’t have one at your disposal).

Review Your Budget

When it comes to money management as a small business owner, it’s critical that you have a firm grasp of your budget at all times. Once you review your budget, as well as how much you currently pay for coverage, you can decide what to do next.

Along with this, learn more about the average cost of car insurance. Doing so will help you see if you’ve been getting a good deal or if you’ve been overpaying for coverage. If you don’t review your budget upfront, you could end up with a policy that you can’t afford. And that’s a mistake you don’t want to make. 

Request Three to Five Quotes

This is one of the most important steps you’ll take when shopping for car insurance online. Without three to five quotes, there’s no way of knowing if what you’re buying is a good deal.As you compare quotes, pay close attention to the coverage and price. Also, look at things such as available discounts, customer service, and the use of technology.

With three to five quotes at your disposal, you’ll feel more confident when you finally decide to make a purchase. 

Compare Quotes and Coverage

This goes along with requesting three to five quotes. It’s easy to assume that all car insurance companies are the same, but nothing could be further from the truth. As you compare quotes and coverage, do so with a clear idea of what your current policy looks like (see above). 

Tip: don’t focus so much attention on the cost of coverage that you overlook other details that are every bit as important. Saving money is a big deal, but now the only thing that should come into play. 

Ask Questions and Finalize Your Policy

This is the last step in the process. It’s when you tie up any loose ends and make your first payment to finalize your policy. If you have questions, don’t hesitate to direct them to the company of interest. You can generally do so online or via phone. Common questions include but are not limited to:

  • What sets your car insurance company apart from others in the industry?
  • How long have you been in business? How long have you been working with small business owners to provide comprehensive car insurance coverage?
  • Do I qualify for any discounts? 
  • How often do I pay my premiums? Do you offer a discount for paying for three or six months at a time?
  • What is the process for filing a claim should the time come?

When you ask these types of questions, you’ll find it easier to finalize your policy with a clear mind. This is a big decision that can affect your small business on many fronts, so you don’t want to make a mistake. Don’t do anything until all your questions are answered. 

The Challenges of Small Business Car Insurance

Even though the process of buying small business car insurance online is simple to understand, there are sure to be some challenges along the way. On the plus side, there’s nothing so challenging that you won’t be unable to overcome it. You may simply need to adjust your approach.

Here are some challenges that could get in the way:

  • Too many choices: Yes, this is a good problem to have, but it is a problem nonetheless. The more choices you have, the more difficult it is to decide which company and policy are best for you. 
  • Price: You have a budget in mind, but there is no guarantee that you’ll find a policy that fits. If this happens, you may need to take a step back to reassess your situation. 
  • Not enough information: Buying insurance online is easier than ever before, but you may still feel like you don’t have the info necessary to make a confident decision. In this case, you will find yourself reaching out directly to insurance companies. This can take a good amount of time out of your day. 
  • Complicated system: This is not something you expect, but it could get in your way as you get started. Some online insurance brokers have simple-to-use systems, while others are clunky and full of bugs. It goes without saying that you don’t want to waste time with a system that doesn’t work for you. There are enough options out there that you should be able to find one. 

The more challenges you face, the more you’ll feel like giving in and going down another path. However, once you have come this far, there is no point in going back. You’re closer than ever to buying the right policy at the right price from the right company. 

Final Thoughts

When you do these five things, it won’t be long before you have comprehensive coverage for all your company vehicles. And when that happens, you’ll have the peace of mind you’ve been searching for! 

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10 Things You Didn’t Know You Could Do With TikTok: A Primer For Business Owners https://www.smallbiztechnology.com/archive/2021/07/tiktok-for-business-owners.html/ Tue, 27 Jul 2021 19:00:00 +0000 https://www.smallbiztechnology.com/?p=59181 TikTok is a powerful social media network. With more than 1 billion users worldwide, the opportunity for businesses and brands to connect with potential customers is extraordinary. While many companies have been slow to adopt this platform, others have seen an increase in customer engagement and sales because of their videos on TikTok. Some might […]

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TikTok is a powerful social media network. With more than 1 billion users worldwide, the opportunity for businesses and brands to connect with potential customers is extraordinary. While many companies have been slow to adopt this platform, others have seen an increase in customer engagement and sales because of their videos on TikTok. Some might think it’s only a haven for kids and teens to share their thoughts, but it’s become popular amongst millennials and businesses as well. They recognize the opportunity to improve brand awareness and build their customer base. People share stories, product creation, funny skits, powerful messages, and more.

As a business owner, it’s worth it to check out some of these things you didn’t know you could do with TikTok. Make some time to explore the platform and try things out before you make your first video. If used in conjunction with your marketing and social media plan, you can leverage all these tools to get new customers and more.

Make 3 Minute Videos

Okay, it started with 6 seconds, then it was 15, then they offered a minute, but now some users are seeing the option to make 3-minute videos on TikTok. For some creators, this is a game changer. Instead of needing to make 5-part videos, they can break things down in one or two videos. This helps followers because they get to see more interesting content all at once, without needing to revisit the creators profile to find the right video series.

Hashtags

TikTok also uses hashtags, but unlike many competitors, these hashtags are limited. You’ll get your content in front of the right audiences if you use a handful of targeted hashtags. You can even use #FYP to show up on the “For You Page”. This page curates content for each user and helps people see not only the content they’ve followed or liked, but new content that they might enjoy as well. Some TikTok users love this hashtags while others swear against it.

Advertisements

Yes, there are ads on TikTok too. Paid content can be a worthwhile investment if you need to increase brand awareness or offer a special sale. There are many targeting options for these ads much like other social media platforms that help you connect with old and new customers. Experts don’t recommend paid ads unless you have a decent amount of videos in your profile. This is because people will usually go look for more videos if they likes your first one.  

Photos

Photographers can use TikTok to share their photo content. Create slideshows and showcase your best landscapes, headshots, and people photos for your followers. Small businesses have an incredible opportunity to find new clients more easily through TikTok. Whether you’re booking for weddings, family photos, or you want to sell your landscapes, you’re missing out if you’re not on TikTok.

Videos

Of course, TikTok has videos. But did you know that you can make videos outside of TikTok and upload them to the platform? This allows you to make video content using whatever gear is best for you. Whether you’re sharing your adventure on the open seas with a GoPro, or your newest commercial with a good video, there is no need to go live. You can make these videos as basic or extravagant as you’d like.

Offer Sales

If you’re on the fence, get off it. If your audience is on TikTok, it is a powerful tool to drive sales. You can offer TikTok only specials, create coupon codes for things like dress shoes and purses, make it easy to share your content, and so much more. Selling is easy on TikTok and you’ll get in front more of the right people on this platform than you can using just Instagram Stories or Facebook Posts. Your profile allows you to add a link, and you can leverage this to put something like Linktree to make it easier for users to click and find.

Improve User Engagement Across All Platforms

Got a YouTube video you want to get more eyes on? Put up a video teaser on TikTok. Because the user engagement levels on TikTok are superior to all the other social media platforms, you’ll be better able to drive people to your videos for views and connection. Make sure your content speaks to your audience and has a link to your YouTube channel so users know they can learn more from you.

Download Your Videos

TikTok makes it simple to download your videos. Each time you create and upload a video, you can set it to automatically download to your phone. This allows you to reuse this content on any social media platform you desire and your TikTok handle will be branded on the video. This makes it easier for people to find your content even if they didn’t initially see you on TikTok.

Make Videos With Other Videos

Do you know about duets? This is where you can show another TikTok video side-by-side at the same time as yours. This tactic improves engagement and can get your video in front of more people. You can use it to react to the other video, comment on the other video, sing along with the other video, and more! Add in duets to make your videos more engaging and to reach more potential customers.

Add Music

Music rights are important to respect. No one wants to get sued for a hefty copyright violation. The great thing about TikTok is that it has music and clips already in the platform that you can use for your videos. These popular songs make your videos more engaging and relevant especially to younger customers. They love watching dance videos, vignettes, and more clips that use their favorite songs. You’d be surprised at how much more exciting videos are when they include music beyond the typical free stock music you can find online.

Some businesses will love the engagement and new customer acquisition they can gain from using TikTok. If you’re not on it already, maybe it’s time to give it a try and add it to your social media marketing plan. 

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5 Reasons Shipping to Consumers is Changing https://www.smallbiztechnology.com/archive/2021/07/shipping-is-changing.html/ Tue, 27 Jul 2021 16:00:19 +0000 https://www.smallbiztechnology.com/?p=59177 One of the many glass ceilings that Amazon has broken is the standard of shipping. Shipping is a field that is utilizing technology to completely change the game. It is getting faster, safer, and more efficient. Not only are packages getting to their destinations more quickly, but they are also kept intact and safely delivered […]

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One of the many glass ceilings that Amazon has broken is the standard of shipping. Shipping is a field that is utilizing technology to completely change the game. It is getting faster, safer, and more efficient. Not only are packages getting to their destinations more quickly, but they are also kept intact and safely delivered to the person who is receiving it.

This is due to a variety of reasons. Technology is changing everything in our lives and making them more efficient, but shipping packages is one of the ways that our society is becoming effective beyond what we used to think. With automation and fast transportation, shipping is changing. Here are five reasons you are getting packages more quickly and in one piece than ever before.

Drones

One mind-bending and game-changing way that shipping is getting better is the addition of drones. Drones are flying objects controlled remotely. Recently Amazon started using them to deliver packages, opening up all kinds of doors for new shipping ideas. A drone can fly the package directly to your house and leave it on your doorstep or, in some cases, in your backyard. 

This is, of course, with your consent to drop the package in your backyard, but it is an amazing possibility. Drones are just now being used for this purpose, but one thing is clear. They will be used in the future to deliver everything from pieces of technology to grocery items.  Whatever you are getting delivered, there is a chance that it will be delivered by a drone.

Smart Lockers

Another way that shipping has changed greatly is through smart lockers for apartments. This new locker technology provides a way for residents of apartment complexes to receive their packages in individual lockers. Not only will you not have to worry about packages being dropped off at your house, but you will also be notified when a package gets delivered because your phone will be alerted. You can also use out-of-home delivery services like Stowfly which are similar to package lockers. Stowfly is a network of shops and stores. You can call them your secondary address where your packages are safely received and taken care of till you pick them back. 

With individual lockers for each resident, you won’t have to wonder if your package was stolen from your front door. You will know exactly when the package is delivered and who delivered it, offering peace of mind and efficiency to ordering packages. More and more people are ordering things online, smart lockers are the future of shipping to communal environments like apartment and business complexes. Smart lockers are the future of deliveries.

Internet of Things Tech

Internet of Things (IoT) technology that is enabled with GPS can provide professional shipping data in real-time, making these logistical personnel better able to determine the time it will take to ship, the conditions each shipping vessel is in, and routes of the supply chain. With IoT technology, these professionals can automate warehouse and storage processes and better eliminate shipping damages.

This technology can even monitor temperature, vibrations, and how fast the shipping process will be. When it comes to shipping, more accurate knowledge and ease to organize the items these companies are sending out will only improve the whole process. Of course it’s all connected. As technology improves, shipping around the world will become more accurate and more efficient.

Maritime Advances

While we live in a world where planes are much more prevalent than ships, boats take up a significant portion of the industry. It should be no surprise, then, that maritime advances are impacting the shipping industry. The world experienced just how important ships were when the Suez Canal had a boat stuck, prohibiting others from entering and leaving. Packages around the world were delayed for days or even weeks.

When it comes to shipbuilding, propulsion, and the data on everything from the vessel to the route, maritime advances greatly improve the speed and accuracy of shipping. With smart shipping, meaning that the boats are equipped with internet technology like our phones, the communication and ability to analyze information has skyrocketed. 

Nearly 10 percent of new boats being built are equipped with this technology. Coupled with advanced materials, IT infrastructure, robotics, and other technology like sensors, maritime advances will increase the efficiency and speed of shipping around the world. It is yet another advancement that is changing the industry for the better.

Accessible Air Travel

Another way that the shipping industry is changing concerns air travel. Nowadays more and more packages are being shipped in the air, making it possible to arrive much more quickly than if they are being sent on a boat. Air travel is becoming cheaper and cheaper, allowing companies to send their packages through the air and arrive even on the same day.

The cost of air travel, while harmful to the environment, doesn’t seem to be going up. If anything the prices are going down. Technology will improve, making air shipping the more viable option. While maritime advances facilitate the industry of shipping, accessible and affordable flights for cargo and commercial shipping will continue to be a game-changer in the logistics and cost of shipping.

The future is here and everything is changing rapidly. While it remains to be seen how the world will adapt post-pandemic, technology has only been furthered by the COVID-19 virus. More than ever people are buying things online. Whether it’s an expensive watch or a grocery item, things are being shipped around the world in record numbers. 

Where there is a demand, companies will strive to meet it. The demand for online shopping, international shipping, and the logistics of it all does not seem to be going anywhere. Shipping logistics, data, and speed have improved, but this is likely just the beginning. With all of these technologies converging, the shipping industry will continue to evolve and adapt to this ever-changing world and the Internet of Things. 

With companies like Amazon promising insane shipping times like same-day delivery, the rest will be forced to compete. It’s lucrative for Amazon, but other companies will struggle to meet this demand. Still, there is no going backward, and shipping is as fast and efficient as it’s ever been. Only time will tell how advanced it will become.

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The 9-Part Checklist to Help You Impress Clients without Breaking the Bank https://www.smallbiztechnology.com/archive/2021/07/how-to-impress-clients.html/ Tue, 27 Jul 2021 13:00:58 +0000 https://www.smallbiztechnology.com/?p=59115 While it would be great to come as you are to any client meeting, some level of clients expect a certain look from their service providers. If you’re working to land a multi-million dollar contract, or sell a high-end home, you don’t want to roll in wearing Wal-Mart jeans and a dirty t-shirt. Unfortunately, people […]

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While it would be great to come as you are to any client meeting, some level of clients expect a certain look from their service providers. If you’re working to land a multi-million dollar contract, or sell a high-end home, you don’t want to roll in wearing Wal-Mart jeans and a dirty t-shirt. Unfortunately, people still judge a book by its cover, so it is important to show up to client meetings looking your very best. While not everyone wants or can afford luxurious cars, fancy suits, and high-end accessories, there are plenty of ways to impress clients (and potential clients) without breaking the bank.

1. Be On Time

If you have a meeting scheduled for a particular time, do not make your client wait. Time is money and your client will not be impressed if you’re late, thereby wasting their money. Show up early if you must, but short of an emergency, there should be no reason to make your client sit around looking at their watches. Being on time shows that you value the client and the client’s greatest resource.  Being on time costs you nothing in dollars but offers you incredible opportunities.

2. Be Prepared

Preparation is critical if you want to impress clients. The best service providers learn everything they can about their potential clients before they show up the first time. They do as much preliminary research as possible so they can ensure they offer the best solutions for the client’s needs. They don’t want to be caught off-guard by something that they could have know if they had taken the time to discover it. Alexander Graham Bell once said that “Before anything else, preparation is the key to success.” If you’re not prepared, you’re missing the key. Preparation won’t cost you money, but lack of preparation may cost you a client.

3. Be Kind

Some clients can come off gruff and rude. This doesn’t give you license to do the same. Kindness goes a long way, especially with clients who may have tried other solutions or service providers that didn’t meet their needs. They may already be frustrated and angry and unfortunately you end up at the receiving end of their stress. Kindness can help diffuse the situation and perhaps even turn a potential client into a paying client. Not only is kindness good for your health, it can help you win in business and in life. It doesn’t mean you become a doormat, just that you treat people with dignity and respect. In some cases, when they don’t deserve it. Kindness isn’t expensive and anyone can do it.

4. Dress For Success

How you dress depends on the industry you’re in and your clientele base. But you’ll impress clients when you dress accordingly. It shows that you value yourself, your expertise, and your client. If you’re a personal trainer, come dressed and ready. If you’re a real estate agent, make sure you look professional. If you’re about to close a high-end deal…well, you get the picture. Dressing for success doesn’t mean you need an Armani suit if you can’t afford one, but it does mean that you come looking and feeling like the professional you are.  

5. Buy Gently Used Luxury Items

Speaking of that Armani suit, you can save big money if you buy one used. It’s easy enough to hire a good tailor to ensure it fits you accurately, but for those of you just starting in your industry or who need to look the part, gently used luxury items will save you a big chunk of change. People love their high-end accessories as well. So if you have the suit, you might as well pick up a pre-owned A Lange Söhne watch. A good jeweler will only sell the most impeccable watches, so you can be assured they are genuine and in top working order. When you’re on the path to success, you can easily celebrate your wins with these

6. Make Eye Contact

Have you noticed how few people make eye contact these days? People are so used to looking down at devices that it feels awkward to connect with someone in the eyes. Eye contact communicates confidence, competence, and boldness in a way that looking down or away cannot. While you don’t want to stare, you do need to practice make eye contact if you want to impress your clients. Plus, it costs nothing.

7. Have a Firm Handshake

No one likes a wet noodle handshake. A firm (dry) handshake goes a long way to impress your client. Obviously, some people have stronger handshakes than others, so it’s vital you also don’t overdo it and crush your client’s hand. However, if you’ve done your research and your potential client is not American, it may help you to learn other ways to greet them.

8. Don’t Hide Your Costs

No one wants to sign up for something to later realize what they need is going to cost 25% more than they had planned. Share the costs up front for the entire project. Include a buffer for unforeseen expenses, and any other miscellaneous fees that you charge. Clients are not happy when they didn’t know about costs up front. Show your value, share the costs, and give the ask to your clients. Being forthright is an affordable way to impress your clients.

9. Answer Their Questions

New clients especially have a lot of questions. It can feel tedious repeating the answers over and over again, but you need to remember that for this client, it’s the first time they are hearing the answer. You’ll impress them more easily if you quickly answer their questions, and help them feel confident and excited to work with you.

Impressing high-end clients isn’t all about looking wealthy by the car your drive and the clothes you wear. Impressing clients has more to do with how you behave and how you treat them from the first point of contact, all the way through project completion. Don’t discount the power of kindness and honesty in 2021. You’d be surprised how they can go a long way to building client trust and respect.

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Why Plugins Matter: The Top 5 Website Plugins for Your Small Businesses https://www.smallbiztechnology.com/archive/2021/07/website-plugins-small-business.html/ Mon, 26 Jul 2021 10:00:08 +0000 https://www.smallbiztechnology.com/?p=59111 Now more than ever, the success of small businesses hinges on their online presence. We could even say the success of a business is directly linked to its website functionality and performance. While there are many different ways to gain attention for your small business, the fact remains that a website is crucial in making […]

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Now more than ever, the success of small businesses hinges on their online presence. We could even say the success of a business is directly linked to its website functionality and performance. While there are many different ways to gain attention for your small business, the fact remains that a website is crucial in making or breaking your business goals. That’s why it’s essential to stay sharp about current tools and tips for keeping your website performing at optimal levels. This article explores what website plugins are and offers suggestions for the top plugins that boost your website’s efficiency and productivity.

What are Website Plugins?

One of the top ploys small business owners use to improve their websites is utilizing plugins. A plugin is a software add-on embedded in a website to help visitors with an array of different user-friendly features.  Many plugins may come standard with a content management system (CMS) such as WordPress or SquareSpace.  Other plugins can be downloaded, and their purpose is to enhance the function of a website. In either case, a plugin is ideally meant to enhance the user experience when visiting a small business website. These neat applications come in handy because they are easy to copy and paste into a website, which means no more complicated coding.

In the old days of website building, plugins were more about novelty than function. While these retro plugins offered entertainment value with moving fish, moon phases, or weather forecasts, they didn’t contribute much value to a website’s purpose or mission. 

Why and When Should Plugins be Used on a Website?

Today, a plugin is judged on its merit to work seamlessly within a website while giving the user superior ability to access important content. Plugins should also help visitors navigate the website and inform them about essential information pertinent to your business mission, offerings, and purpose. 

Resist the urge to embed cutsie or quirky plugins that do nothing but suck up your website’s hosting bandwidth. Plugins should be used exclusively with your business objective and website user in mind. When you’re using plugins, remember your motivation should be all about your client, customer, or the core functionality of your business. 

The most integral plugins are used to streamline customer inquiries, drive sales and build a better customer experience on a website. Examples of these helpful plugins include chat features, resources for product information, shopping cart applications, or marketing pop-ups to alert your visitor about current sales campaigns.

Top Plugins to Improve Your Website

As a small business owner, how you build a website is pivotal. There are many factors such as design, speed, and responsiveness across varying devices. The list of considerations may seem endless. Thankfully, choosing the right plugins doesn’t have to be complicated. Here are a few top plugins that can enhance almost every small business website.

Newsletters and Subscriptions

Your small business relies on keeping connected with your customers and clients. Many third-party newsletter management systems offer plugins you can embed in your website that assist you in managing your subscribers once they’ve opted into your newsletter. Furthermore, these plugins from email services such as MailChimp or ConstantContact offer convenient ways for users to sign up for your weekly or monthly mail-outs.

Testimonials and Reviews

No matter your small business, your success is contingent upon customer reviews. Now more than ever, testimonials are essential to providing potential customers reliable feedback about your product or service. Hence, they feel they can make the right choice by purchasing from you.  Depending upon your content management system (CMS), you may be able to download a Facebook plugin that publishes customer reviews from your FB page and mirrors the same testimonial on your website. Other plugins are independent bits of software that allow your customers to easily leave reviews directly on your site relating to specific products or services they’ve ordered from your business. Some resources to publish visible customer reviews on your website include Schema, WP Review Pro, or Customer Reviews for WooCommerce.

Mapping Feature

If your business relies heavily on local commerce, a handy plugin to consider is a map function. These plugins enable GPS capabilities that present a map to your potential customers. If your website visitor allows access, they can see the distance and directions to your physical location. Google Maps or WordPress Store Locator are two among the most popular map plugins.

Shopping Cart

This is perhaps the heart and soul of any small business website. After all, if your shopping cart plugin is buggy or malfunctioning, you’re ultimately losing a sale. What’s worse, you could damage your business reputation with faulty shopping cart software. Check which shopping cart plugins are best compatible with your CMS. For example, if your content management system operates on WordPress, then the WP shopping cart plugin may be your best, most reliable solution. Suppose you are using third-party e-commerce solutions such as Shopify or a drop-ship service such as Spocket, Printify, or AliExpress. In that case, these companies provide integrative shopping cart applications that may be compatible with your website.

Customer Service Features

Your small business brand, reputation, and livelihood is fueled by stellar customer service. No matter what type of business you run, the competition is brutal on the internet. Very often, companies that win the sale are the ones that provide superior (and fast) customer service. These days, users want instant responses to their questions about products or services purchased online. That’s why a chat plugin such as ZenDesk or Freshdesk allows you to communicate with your customer directly and immediately. While more users want options for chat, this doesn’t rule out traditional email contact forms. Using a simple email plugin such as OptinMonster or Ninja Forms can give your website visitors easy access to customer service via email inquiries.

In conclusion, the power of plugins is virtually endless when it comes to improving your website and establishing a user-friendly experience for your visitors. First, consider which plugins are most important for your small business’s success. Then check if these plugins are compatible with your content management system. Lastly, install and activate your plugins and watch how these neat add-ons can help simplify and enrich your website’s ability to gain and retain business.

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How To Create A Thriving Business—5 Easy Steps https://www.smallbiztechnology.com/archive/2021/07/create-thriving-business.html/ Wed, 14 Jul 2021 10:00:51 +0000 https://www.smallbiztechnology.com/?p=59051 Do you have a powerful and practical strategic plan for your small business? After the last year, a lot of small business owners know they have to take action. It’s not enough to just get by and pay the bills; you need to create a thriving business.  If you’re like many American small business owners and […]

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Do you have a powerful and practical strategic plan for your small business? After the last year, a lot of small business owners know they have to take action. It’s not enough to just get by and pay the bills; you need to create a thriving business. 

If you’re like many American small business owners and entrepreneurs, you are searching for solutions. You know it’s essential to be profitable. You may not have gone to business school, but you know that the secret to a thriving business is having a precise plan. 

With a clear strategic plan, you’ll move out of ‘surviving’ and into ‘thriving.’ Let’s look at 5 steps to achieve your business goals.

1. Set your business goals

Setting goals is the way to achieve them. It may seem too simplistic. However, if you don’t have clearly defined goals for your business, it’s a short path to just keep struggling. A thriving business requires that you set clear goals that you can measure and manage. 

2. Create a strategy to reach your goals

Every small business needs to have specific strategies that are the way to achieve the goals. For example, let’s say you want to have a financial institution that is ready to work with you as your business grows. Your strategies may include getting a business loan, restructuring debt, and opening multiple accounts. By investigating options, you may find that a credit union offers you more favorable options than a traditional bank.

3. Define specific tactics

Think of this as a funnel. At the top of the funnel are your goals. As you progress down the funnel, you outline core strategies. To realize your strategies, you define specific tactics. Tactics are often called “key performance indicators” (KPI). This term is used to measure the progress of things such as gross profit, customer satisfaction, and cash flow. While the exact KPIs vary across businesses, many of the core principles are consistent across brick-and-mortar businesses.

For online businesses, KPI often refers to things such as website traffic, social media engagement, conversion rate, and shopping cart abandonment. Each of these tactics of KPIs will affect how profitable your business is today – and how profitable it will be in the future. As your business grows, the tactics that you employ and measure often expand.

4. Track and measure your progress

There’s a classic saying that you’ve probably heard, “What gets measured, gets done.” In small businesses, tracking and measuring progress is essential. Think of it as a living data feed. Each day you find out if you are moving towards your weekly goals. Each week, you’ll see if you’re moving towards your monthly goals. Each month, you’ll know how you’re progressing towards your quarterly and yearly goals.

By tracking the data, you will be able to know whether you are on track for success. For instance, let’s say that the sales data for this quarter is just coming in. You see that instead of increasing the number of customers, you are losing customers. While this may initially be alarming, it’s better to know this as soon as possible. Once you see the attrition rate, you can get to work to analyze the reasons. 

5. Adjust to achieve your goals of a thriving business

In every small business, your creativity is your greatest asset. This is what will help you to brainstorm solutions, respond to problems, and anticipate threats. Instead of feeling depressed or demoralized by data, you can respond swiftly.

In the case of losing customers, you may want to experiment with how to adjust your sales approach. For example, you may find that customers are leaving your company to go to a new competitor. With a little investigation, you can design more attractive offers to retain and regain your customers.

Perhaps you need to personalize your approach. Many sales teams are finding that a personal note, a personalized email, or a one-on-one Zoom call helps boost customer loyalty.

Alternatively, you can design a more attractive incentive to win new customers, and encourage customers to stay with your company. You may want to experiment with pricing models, loyalty rewards, or a point system. 

If you want to get better at adjusting your approach, talk with a business expert. Often, an objective professional can spot issues and identify solutions with remarkable clarity. By actively adjusting your responses, you can nip this problem in the bud.

Creating a thriving small business takes skill, planning, and creativity. With an objective approach, you can organize for success. Yes, you can achieve your business goals.

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8 Ways To Improve The Customer Experience Using Technology https://www.smallbiztechnology.com/archive/2021/07/customer-experience-technology.html/ Tue, 13 Jul 2021 16:00:14 +0000 https://www.smallbiztechnology.com/?p=59041 Companies are continually trying to improve their customer experience. They’ve enlisted software and data and countless other tools to inform them of ways to make sure every step of the customer process is positive. Technology has allowed organizations the ability to identify issues, patterns, buying habits, and so much more using technology. Customers can now […]

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Companies are continually trying to improve their customer experience. They’ve enlisted software and data and countless other tools to inform them of ways to make sure every step of the customer process is positive. Technology has allowed organizations the ability to identify issues, patterns, buying habits, and so much more using technology. Customers can now easily pay bills through online portals, chat with an AI on the computer, and so much more. The data that companies gain through cookies and Facebook Pixels also give valuable information to help deliver a more customized customer experience. Your company can even use a customer experience agency to help design an end-to-end solution that leverages people and technology to deliver exceptional service.

Artificial Intelligence

When used as part of a customer experience plan, artificial intelligence programs can be an incredible asset. AI programs can run through phone systems, on the computer, and even through texting. A robust AI can easily help staff navigate and resolve simple issues. For more complex issues, the AI system can connect them with a real person either via chat or phone. Technology has come a long way. And while the best customer experiences still have a human touch, there are countless ways to leverage technology as part of the end-to-end process.

Remote Phone Staff

Be careful before you outsource your phone team to another country. Many customers have expressed frustration over the quality of the customer experience when they struggle to communicate their issue due to language barriers. Because of this, remote phone staff in the native country of the bulk of your customers are a better use of your resources. You gain hours’ worth of phone time if you have your team on the East Coast start at 7 a.m. and have new people picking up the phones in each time zone until you hit Pacific time. These remote workers help keep your business running at all hours of the day and sometimes even the night. The technology of VoIP and excellent computer systems can all help facilitate an incredible customer experience. Expanded phone hours also means customers can call and talk to a real person at almost any time of day.

Live Chat

Some people need to resolve issues while they are in situations where they can’t wait on a phone call for 30 or 45 minutes. Live chat offers them the opportunity to chat with a real person in real time to get their needs met. Whether they are trying to resolve a billing issue, change something on their account or something completely different, live chat is a perfect addition to the customer experience. It’s also good for those introverts and people who dislike being on the phone in general.

Web Returns

Trying to return products from online shopping can be a nightmare. The struggle for many customers is real. Some companies have a convoluted process where you spend a ton of time on the phone only to hear that the item you want to send back cannot be returned. Web-based returns are the perfect solution to this problem that empowers the customer to initiate and do the return process without needing to wait on anyone else. Web returns can be completed through simple web portals using just a few pieces of data.

Empower Employees

Some companies have empowered every single employee to make the customer experience the best possible. They have given them freedom to make the issue right without needing to go up the line to higher ups. This empowerment of employees means that the customer only needs to interface with one person and that person always has the authority to do something to right the wrong or perceived wrong that the customer faced.

Whether this is taking a return that falls outside the usual policy, offering a refund for a mistaken charge, or sending the correct product when they received the wrong one. While this isn’t about technology directly, empowered employees who can help the customer will always improve the customer experience.

Create Easy-to-Access How-To Content

Do you have simple how-to videos and documents on your website? These are great ways to use technology to improve the customer experience. Whether customers are trying to figure out all the positions of a baby sling or put together a piece of furniture, a good video explainer or informative help sheet can go a long way. Customers who want to learn a new piece of software will spend more time on your website if you offer informative guides for the most common tasks they want to complete.

Help Kiosks

For in-person experiences, help kiosks can help alleviate a ton of stress. Whether a customer is trying to find a price for an item or a location for something they need, strategically placed help kiosks provide an easy tech-based solution. When these kiosks have a simple and appealing user interface and easy to follow prompts, it improves the customer experience. Instead of needing to track down an employee from somewhere else in the store or wait on a manager, they can get many of their pressing questions answered immediately.

Leverage the Right Social Media Channels

Some companies have a presence on every platform because it helps connect with customers wherever they are. Social media is a great way to use technology to improve the customer experience for your company. When you communicate with your customers in real-time where they need you to be the most, you make an impact on that customer. The better the experience, the better the response from the customer.

It’s clear that there are many ways to use technology in your customer experience plan. It’s important to ask “How do I want the customer to feel after they interact with our team?” and then build your plan from there. Look at the different opportunities and channels you have as a business to connect in a positive way with the customer. A robust plan will give you happy customers who will tell their friends.

 

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10 Benefits of Hiring Remote Writers https://www.smallbiztechnology.com/archive/2021/07/benefits-hiring-remote-writers.html/ Tue, 13 Jul 2021 13:00:44 +0000 https://www.smallbiztechnology.com/?p=59044 Remote work is here to stay, whether we’re talking about remote customer support or remote writers. If you think that everyone who enjoyed more than a year of working from home is going to just come back to the office, you’re kidding yourself. While some can’t wait to get back to the office in person, […]

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Remote work is here to stay, whether we’re talking about remote customer support or remote writers. If you think that everyone who enjoyed more than a year of working from home is going to just come back to the office, you’re kidding yourself. While some can’t wait to get back to the office in person, others have loved the solitude that working from home provided and actually thrived in that environment. There are significant benefits of hiring and retaining staff who are fully remote. This is especially true for roles like writers who need large chunks of uninterrupted time to do their work with excellence. Constant office interruptions can significantly decrease their productivity and make it challenging to keep up with the demands of writing.

Here are some of the top benefits of hiring remote writers:

Reduced Overhead

When you hire remote writers, you don’t need to worry about having an office building large enough to house them and all your other staff. Remote writers can more easily work from home because typically all they need to do their jobs is a decent computer, a few software programs, access to good internet and your network. While many companies offer a stipend for their staff for things like office chairs and computers, these can still cost significantly less than the equipment and desk you use in the office.

Improved Productivity

If you’re not a writer, you won’t understand the frustration of being pulled out of a good stream of thought. When you get on a role writing, the words just pour out of you. Getting that work disturbed by chatty office workers, or noisy talking means that they’ll spend more time trying to get back to that thought process than in actually writing and producing good content. By hiring remote writers, you know that they can work in an environment that is suitable for the work they do. Because at the end of the day, businesses need people who can produce excellent work, it shouldn’t matter where they do it.

Larger Applicant Pool

If you’re located in New York City, your business will be limited in hiring if you only want on-site workers. You can only choose people who want to commute into the city. If you hire remote writers, you can pick anyone from anywhere as long as they are capable of doing the work. This larger applicant pool means that you can truly pick the best talent.

Can Hire Agencies or Freelancers

In addition to hiring writing staff for your company, there is also the option to hire agencies or freelancers to do the work. With a solid contract in place, you can rest assured that all your writing needs will be met. The beauty of freelancers is that they are accustomed to working remotely and freelance writers have their own preferences for how and when to work. They are used to meeting deadlines and asking good questions to help understand their client’s needs and preferences. They are also very hands-off meaning you can pass along projects and assignments without needing to micromanage their work.

Ease of Training

Experienced writers are already competent in their craft. Other than training on your brand voice and internal preferences, they are very easy to train. Writers are often good readers and with quality training materials, written by someone who offers technical writing services, they can pick up on your needs very quickly. Remote writers are used to working on their projects with very little direction, and can ask critical questions of their projects to ensure the outcome is what your company needs.

Can Work Solo or Collaborate

While the writing process itself happens alone to start, writers can also be incredibly collaborative. Once a piece is complete, they are used to having people add their input, make suggestions for changes, and even critique their work. Remote writers don’t need to collaborate in person. Simply by using technology, they can upload documents, ask questions of their team members and incorporate any necessary changes.

Good Communicators

Writers are good at communicating with words. While they may struggle with verbalizing these words, they are excellent at sharing via written text. This skill is beneficial for remote writers because a lot of the communication they have with their team and employer will likely be through emails, messaging, and other typed communication. Many remote writers have learned to be proactive in their communication.

Work Around The Clock

While you should never expect your remote staff to respond to messages after office hours, your remote staff may work odd hours to get the work done. Depending on how they are paid, salary, by project, etc., they may work early mornings, or late nights. This benefits you because it means that the work is getting done at all hours of the day. While in office staff typically work during the 9-5 hours, your remote workers will work differently if you let them. Writers have specific times of day where their brain functions most efficiently and those are the hours they should be putting in the time to write.

Save the Planet

It’s no surprise that offices waste a ton of paper and consume a lot of energy. With less people in the building, you won’t need to hand out paper memos or consume as much energy. Less need for lights, bathrooms, toilet paper, etc. This efficiency is good for your bottom-line and the planet. Remote writers do everything on the computer which means you won’t need to spend as much on copiers and paper when they work outside the office.

Remote Writers Provide Better Choices

In the long-run, it costs you less to keep good staff than to hire new people. Better choices mean that people will be happier in their jobs, making them want to stay. Remote writers love the choice of working from home, especially when they can focus on writing when their productivity is at its highest. Ultimately, you choose what you want your corporate culture to look like. But why not have one that trusts people to do their jobs, rewards great work, and includes remote writers.

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How to Start an International Business https://www.smallbiztechnology.com/archive/2021/07/start-international-business.html/ Tue, 13 Jul 2021 10:00:40 +0000 https://www.smallbiztechnology.com/?p=59048 Most businesses have plans for expansion. But expanding into an international market is a whole other ballgame. There are regulations in each country that dictate how and what kind of business you can do in that country based on your country of origin. There are also technology and logistical considerations that you wouldn’t have with […]

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Most businesses have plans for expansion. But expanding into an international market is a whole other ballgame. There are regulations in each country that dictate how and what kind of business you can do in that country based on your country of origin. There are also technology and logistical considerations that you wouldn’t have with a business in your own country. In spite of these challenges, more and more people are choosing to start international businesses from around the world. Here are some of the major issues you’ll need to tackle to get your international business off the ground running. Whether you are expanding an existing business or starting something new, here’s what you need to know.

Learn the Local Language

Everything is easier if you know the language. No matter where you are looking to put your international business, learning the local language is to your benefit. There are countless ways to learn. Whether you leverage an online program, a private tutor, or you fly to the country for an immersion program, don’t skip this important step. While you may not achieve fluency right away, your ability to communicate in a foreign country for your business is critical.

Learn Local Customs

In addition to the local language, learn about the local customs. This includes business customs. Do local businesses shut down for a while in the middle of the day? How are contracts processed? What can you expect in terms of service? There are many interesting questions that arise when you start working with a different culture.

Get Legal Services

You’ll need someone well versed in international laws to help you with your business. You’ll need legal help both in the country you are from and the country you’ll have your business in. This should help you stay out of any tricky legal situations that could get you into trouble. From trademarks to employment to taxes, a good international business lawyer should be an essential part of your team. A good lawyer can help you determine what you need to do about your intellectual property and to protect you from theft.

Use Legitimate Import – Export Services

If you’re doing a product-based business internationally, this will be critical for getting products to and from their destinations. Import – Export services will help manage all of the end-to-end logistics for shipping, receiving, customs, taxes and so much more. Legitimate companies offer services that can help with every aspect of the process. It’s important to find reputable companies who aren’t taking bribes or hauling things using your containers.

Employer of Record

When you are looking to expand overseas, you’ll need to hire employees. This process can be long and arduous because you’ll need to automatically set up a business entity in the new country you want to do business in. This takes a lot of time and becomes very expensive, especially for smaller businesses trying to get started in a new place. An employer of record already has a business entity around the world. They’ve already set-up shop with HR and can recruit and hire workers that help your business. They are a perfect solution for the new international business that’s not quite ready to put both feet on the ground in a new international destination.

Adequate Web Security

Website security and e-commerce security for an international business is much different. There are international laws that determine what type of security is needed for your site to comply with their regulations. This includes anything from the programs used to capture email addresses to the software used for payment processing. Web security needs to be a top priority for an international business to ensure they comply with all of the necessary regulations.

Secure Databases

In addition to web security, you need proper security on your databases. This will protect all of your business data from potential threats around the world. Secure databases mean that not only is your business data secure, but your client data is also. A good security plan will account for all the different ways a threat can come in, whether it’s through a website, an email, or some other break in the chain. When you run an international business this is so much more important because leaked data can be cause for a criminal complaint against you or your company.

A Good Business Plan

All businesses need a good business plan, but especially an international one. You need to be clear about what you’re selling and how you’re going to do it. You’ll also want a plan for where you want the business to expand to and whether you’ll create new entities in the new locations, or simply use an employer of record to get local workers. A business plan will include the products you plan to sell, where you plan to get them, your planned profits based off of researched expenses, and so much more.

A Robust Marketing Plan

Part of your business plan is your marketing plan. Once you know what you want to do, you can decide how to do it. How will you market your products and services to your target audience? Will you use social media marketing? Will you use SEO? What claims can you make? All of these should be part of your marketing plan. With an international business it’s especially important to build business relationships with people from all over the world. These connections are vital to grow and reach the right people. The marketing plan is what you’ll use to build, grow, reach new customers, and market to them.

With all the right tools in place, it’s possible to start or expand your international business. From learning the local language, to getting legal help here and abroad, you’ll need to take your time planning this one. While not as easy as opening a local shop, an international business is a rewarding and lucrative avenue that can grow into something even greater. Take your products, services, and skills overseas to create a thriving business empire that employs people near and far. 

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The After-Effects COVID-19 Left Behind https://www.smallbiztechnology.com/archive/2021/06/the-after-effects-covid-19-left-behind.html/ Fri, 25 Jun 2021 19:00:25 +0000 https://www.smallbiztechnology.com/?p=58913 The year 2020 and the COVID-19 pandemic is a moment in time many Americans would like to erase. With the creation and distribution of several vaccines to millions of people, there are finally positive signs showing a return to normal. However, many pandemic-related effects remain. Negative Effects of COVID-19 Pandemic Loss of Income A good […]

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The year 2020 and the COVID-19 pandemic is a moment in time many Americans would like to erase. With the creation and distribution of several vaccines to millions of people, there are finally positive signs showing a return to normal. However, many pandemic-related effects remain.

Negative Effects of COVID-19 Pandemic

  • Loss of Income

A good percentage of the workforce suffered a loss of income on some level. Unfortunately, the middle class experienced a major setback. Affected companies, closed or only partially able to conduct business, laid off many employees out of necessity. The lucky ones who worked for small businesses remained on at lower wages. Unfortunately, to supplement their earnings, they used their credit cards and other available sources of income, such as payday advance apps

  • Mental Health

Because of the virus, people had to shelter in place. Adults and children alike weren’t able to visit family members or friends. They became isolated. For those who lived alone or needed social stimulation, this caused severe bouts of anxiety and depression, www.papsociety.org/ambien-zolpidem-10-mg/. In many states, lockdowns lasted an entire year before people could return to the lives they once enjoyed. Unable to come and go as they pleased, some individuals turned to drugs and alcohol to soothe their pain. 

Positive Effects of The Pandemic

  • Losing the Dream

People who opened new businesses just a year prior to the pandemic experienced a significant setback. They invested every penny available, along with many restless nights, to get their business up and running. Their dreams of becoming successful small business owners ended quickly, with no advance notice. Even established small business owners suffered terrible financial losses. However, they learned valuable lessons. First, having savings is an absolute must to prevent a repeat of the same scenario in the future. Second, they learned to step outside their comfort zones and find fresh ways to grow their businesses. A presence on social media and a stellar website became essential tools.   

  • Restoring the Family Bond

Before the pandemic, many families had a routine that separated them for long periods. They lived under the same roof, but they essentially lead separate lives. A year later, families are growing closer. They have a renewed desire to prioritize their family needs first and foremost. Parents who could work remotely during COVID-19 are now considering working from home permanently. They enjoy having extra time with their spouses and children. They no longer want to spend two hours commuting, giving up quality family time. 

Financial Stability

Many Americans had no regard for saving money prior to COVID-19. They ran up thousands in credit card debt and bought homes and vehicles beyond their means. Accounting for every penny they spend is now a priority. People are saving money on everything they need, such as groceries, utilities, and essentials. Thankfully, you can do the same. Creating a household budget puts you in control of your money and lets you save up for the things you need and the things you desire. 

Healthy Existence

While COVID-19 was deadly for many older Americans, it also harmed many younger Americans who were not in good health. Today, people routinely wear masks to help prevent the spread of the virus, wash their hands often, and apply hand sanitizer. Those of us who’ve put on a few pounds because of the lockdowns should take steps to remove the excess weight. But it’s also important to schedule an annual checkup with the doctor to gain confidence by knowing that you’re healthy. Your doctor may test to check your overall health condition. Even if your doctor finds something of concern, early detection may give you the best odds of reversal or recovery. 

Even though 2020 is safely in the rearview mirror, it left many effects behind. Fortunately, there are many lessons and experiences learned. Make the necessary changes as soon as possible to improve your finances, health, and quality of life. 

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5 Examples of How Technology Positively Impacts Project Management https://www.smallbiztechnology.com/archive/2021/06/5-examples-of-how-technology-positively-impacts-project-management.html/ Fri, 25 Jun 2021 13:00:55 +0000 https://www.smallbiztechnology.com/?p=58902 Whether you’re a fan of technology or a Luddite (one who resists techie advancements), the fact remains that we are now experiencing technological breakthroughs every day. The rising trends in artificial intelligence (AI), cybernetics, industrial science, and engineering are here to stay and hi-tech is only going to get more intense in the future. Even […]

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Whether you’re a fan of technology or a Luddite (one who resists techie advancements), the fact remains that we are now experiencing technological breakthroughs every day. The rising trends in artificial intelligence (AI), cybernetics, industrial science, and engineering are here to stay and hi-tech is only going to get more intense in the future.

Even if you tend to shirk from this reality, it’s a good idea to ponder how new technology affects SMBS, project management, and even influences daily life on a global scale. Here are a few observations about how technology can make a positive impact on business, leadership, and management.

Technology Enhances Communication

If you’re not privy to the days before cellular phones, then you’re blissfully unaware of how communications were a major struggle in terms of conducting seamless business transactions in the past. Nowadays, with the advancement of satellite signals and technology, communication is a breeze. Even international communication is so much easier with resources like VoIP (voice-over IP or internet) and video chats online.

Furthermore, the exchange of ideas and brainstorming with a team is tremendously more convenient now in this techno-centric age. To illustrate, cloud-based platforms make it effortless to share with team members instantly, while other members on the same project can also edit or interject their thoughts about the design or proposal.

Technology has dramatically revolutionized how we communicate today and has made our jobs remarkably easier and faster in achieving results in leadership and business management.

Technology Supports Better Team Collaboration

Back in the old days, a new project was tackled in the boardroom where everybody gathered over doughnuts and coffee to communicate the trajectory and progress of various assignments. There’s nothing wrong with that model, and it can still be effective.

However, thanks to advancements in technology, work collaborations and communication are now easier than ever.

The invention and development of specialized project management software enable managers and co-workers to communicate on the same platform. Many of these platforms are extremely diverse, allowing teams to send videos, images, links, and direct messages to team leaders and members.  All of this has proven to streamline team meetings and make exchanges about projects far easier than old-school boardroom gatherings.

Efficient Data Collection And Progress Tracking

Project management software has also revolutionized how data is analyzed to assess which assignments are on track and which ones need more resources to thrive. Before technological advancements, collecting data about projects and reviewing their progress meant sorting through a mountain of charts and documents.

Now with cutting-edge tech, a manager has all the information at his or her fingertips and can make educated decisions about any project at the touch of a button.

Technology Solving Global Problems

When it comes to problem-solving, technology has proven to be a leader in rendering solutions regarding global concerns. Consider eco-friendly options now available to address the energy crises such as solar panels or wind turbines.

These advanced energy sources are based on technology and wean the world off fossil fuels which have been blamed for devastating global damages. Consequently, these techno-based solutions have facilitated a much-needed environmentally conscious edict within the business management realm.

Another example of leadership in modern advancements can be observed in the transportation industry. In the old days, carbon emissions during our commutes to work were a major concern for our environment.

Nowadays, technologically-driven innovations in transportation have made our reliance upon fossil fuels far less urgent. Inventions such as the Tesla electric car and the Tesla model 3 charger offer better hope for sustainability. Especially as these resources reduce carbon emissions and lessen the negative effects of global warming.

Economical Business Solutions

In many ways, technology has provided solutions that are discernibly more economical than the old ways. For example, making a simple phone call from Dallas to London used to cost a fortune before the advent of communication over the internet.

Even an act as simple as sending documents overseas was a huge financial burden on businesses before email and PDFs came on the scene.  Before the availability of online chats and video sessions, meeting with partners and associates meant expensive business trips.

Furthermore, training an international crew of new talent in the company implied costly per diems and travel expenses for any business in the days before hi-tech and high-speed internet.

Now we can adequately get business partners and team members updated with just a few clicks of a mouse. These may seem like antiquated examples. But they are valid illustrations of how the advancement in technology has influenced our ability to manage more effectively and economically.

In conclusion, embracing technology can make a big difference when you want to lead with efficacy and efficiency in your business or team objectives.

If you’re one to shy away from technology, hopefully, these insights can open your eyes as to how tech has (and will continue) to influence our lives in the business world in positive ways.  

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7 Tips for Hiring Home Improvement Contractors https://www.smallbiztechnology.com/archive/2021/06/7-tips-for-hiring-home-improvement-contractors.html/ Fri, 25 Jun 2021 11:00:37 +0000 https://www.smallbiztechnology.com/?p=58937 Sooner or later, every homeowner has to face the prospect of making home improvements. It could be a cracked foundation, leaky roof, crumbling plumbing, or some other form of property deterioration, the result is the same: repairs and replacements are essential for protecting your family as well as your biggest investment. While those with the […]

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Sooner or later, every homeowner has to face the prospect of making home improvements. It could be a cracked foundation, leaky roof, crumbling plumbing, or some other form of property deterioration, the result is the same: repairs and replacements are essential for protecting your family as well as your biggest investment.

While those with the skills and experience are encouraged to do home repairs themselves, the rest of us are better off hiring an expert to get the job done right. However, finding and hiring the right contractor is easier said than done. With this in mind, let’s take a look at seven tips for hiring home improvement contractors:

Check The Credentials

Most home improvement projects require specific skills and expertise to be done correctly as well as safely. Ask to see a contractor’s credentials before hiring them for a home improvement project. Start with safety. A home improvement contractor should have OSHA 30 certification while anyone working for them should have at least OSHA 10. Once their safety record is confirmed, move on to ensure they’re properly licensed for whatever type of work they’re hired to perform, such as plumbing or roofing.

Read Home Improvement Contractor Reviews

Most home improvement contractors will have multiple online reviews you can read to see what prior clients have said. If there are no available reviews, ask for at least two references. While a single bad review shouldn’t disqualify someone from working on your house, a pattern of negative feedback should be interpreted as a red flag.

Get Rates On Home Improvement Projects

When asked what he thought about while waiting on the launchpad, astronaut Alan Shepard famously said, “The fact every part of this ship was built by the lowest bidder.” Similarly, homeowners need to keep in mind the relationship between a product’s price and a product’s quality. While the cheapest option can get the job done, it doesn’t always mean the savings are worth what you’re missing.

Get it in writing

Formal contracts should always be a part of any business transaction where significant sums of money are exchanged for crucial products and services. Luckily, you don’t need a lawyer to come up with a legally binding contract. Plenty of templates exist online for you and your contractor to sign together.

Prepare For the Home Improvement Project

The plumbing contractor isn’t responsible for finding you a replacement shower while working on your master bathroom. It’s on you to prepare for the disruptions that come with a significant home improvement project. From parking to sleeping, stop and consider how everyday things you take for granted could be thrown off by the project and make plans to maintain normalcy as much as possible.

Keep accurate records

In addition to copies of contracts, it’s a good idea to get copies of receipts, permits, and other documents. Ask your contractor for the original documents whenever possible. It might also behoove you to take photos of the project as it progresses in the event of malpractice on the part of the contractor or any subcontractors under their employ. Such documentation benefits everyone involved.

Go with your gut

You can’t go wrong with going with your gut. While instincts about others aren’t always correct, homeowners can’t afford to take a chance on someone if they’re not convinced of their credentials or confident in their abilities. The pool of candidates is too great to settle for anything less than a contractor you feel good about going forward.

Sooner or later, whether your home is newly built or a century old, you’re going to face necessary repairs and improvements. Unless you happen to have experience with home improvement projects, the best option is to hire a contractor to get the job done on your behalf. Finding the right one will prove critical.

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5 Money Management Options to Consider in 2021 https://www.smallbiztechnology.com/archive/2021/06/5-money-management-options-to-consider-in-2021.html/ Thu, 24 Jun 2021 16:00:48 +0000 https://www.smallbiztechnology.com/?p=58909 2020 put a damper on any money management plans you had. Now, it’s 2021, and the time has come to get your financial health in order. It’s time to leave behind financial stress and say hello to financial freedom. However, as most people know, improving personal finances is easier said than done. Fortunately, there are […]

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2020 put a damper on any money management plans you had. Now, it’s 2021, and the time has come to get your financial health in order. It’s time to leave behind financial stress and say hello to financial freedom.

However, as most people know, improving personal finances is easier said than done. Fortunately, there are several essential tips and suggestions one can use to make the process as easy and hassle-free as possible.

The following are five money management options that could help you get that freedom you’re seeking:

  1. Open a Savings Account

The first thing you have to work on is creating a savings account. Most banks offer some type of savings account and allow you to earn interest on what you put in there. It won’t be much, but it’ll be something. Of course, if you prefer to save without the bank, you could just put some cash aside every month and keep it in a safe place. Having healthy savings gives you peace of mind, and that’s what you want this year. It means you can deal with emergencies whenever they come up without stressing out.

  1. Getting Rid of Debt

The next step in your money management plan for 2021 involves debt. Many Americans are dealing with some kind of debt, like student loan debt, mortgage, credit cards, and car loans. This can cripple your financial options. The sad truth is that if you can’t afford something with cash, you can’t really afford it. You need to be careful how you use loans. If you’re dealing with a lot of debt, you need to talk to a professional who can help decide whether debt consolidation is right for you, which is an excellent way to reduce debt.

  1. Consider Investing

You need to grow your money without doing much. There are many investment opportunities out there for you, but there are a few key things to keep in mind. Never invest more than what you can afford to lose, and always do your research before investing. Keep in mind that all investments carry some risk. Popular options are stocks or real estate; it’s up to you. Stocks are risky investments, so make sure you find a way to calm your nerves if you’re thinking of playing in that market.

  1. Cutting Back

You should think about cutting a few expenses. If you are serious about tackling debt and creating healthy savings, then this is a necessary step. No, it will not be easy because it requires some sacrifice, but you’ll be happier later on. Start by listing all your expenses and highlight every expense that isn’t necessary. All those streaming services aren’t needed to live, so try to keep only one or two. If your clothes are in good condition, then you don’t need another shopping spree. Be as brutal as you can, and learn to track your expenses every day to stick to your budget.

  1. Learn More About Money Management

You may want to consider taking financial literacy classes if you’re serious about money management this year. These classes will help you learn how to invest your money, how to budget, how to create new streams of income, and how to set realistic financial goals. Financial literacy should be taught in school, yet it isn’t. Learning how to manage your money well can help you reach financial freedom early in life. You’ll learn to analyze contracts and deals a little more effectively. In essence, these classes will give you the upper hand when it comes to financial matters in life.

Money management will take commitment on your part, but you don’t need the stress associated with financial problems anymore. You need to take these steps for your peace of mind.

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DIY Healthcare: New Innovations Let You Take Charge of Your Health, Without a Doctor’s Appointment https://www.smallbiztechnology.com/archive/2021/06/diy-healthcare-new-innovations-let-you-take-charge-of-your-health-without-a-doctors-appointment.html/ Thu, 24 Jun 2021 10:00:19 +0000 https://www.smallbiztechnology.com/?p=58895 Modern healthcare has grown in leaps and bounds over the past decade, and healthcare technology solutions like telemedicine and remote treatment options are becoming more widely accepted and commonplace. From at-home lab tests to doctor’s appointments from your phone, access to healthcare is now easier than ever. Thanks to these new innovations, you can now […]

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Modern healthcare has grown in leaps and bounds over the past decade, and healthcare technology solutions like telemedicine and remote treatment options are becoming more widely accepted and commonplace. From at-home lab tests to doctor’s appointments from your phone, access to healthcare is now easier than ever.

Thanks to these new innovations, you can now not only get prompt treatment for any existing illness, but you can also help prevent them through the aid of at-home lab tests. However, just because telemedicine and at-home diagnostics are becoming more available, does it still mean that it’s an ideal option?

Do-It-Yourself Healthcare: A Smart Idea?

Without a doubt, the COVID-19 pandemic has changed the way we approach medical treatment. With more and more providers offering telehealth options to their patients and medical testing labs moving online, it’s reasonable to conclude that at-home healthcare is here to stay.

Nevertheless, there have been some concerns about both the safety and the efficacy of these new treatments and diagnostic tests. In turn, many people are uncertain as to if the DIY approach is right for them. Is the home health approach a viable one?

Fortunately, not only are these diagnostic and treatment options entirely safe and approved for their designated applications, but they’re also highly recommended, as well. By utilizing them, you can help ensure your best health, all without even needing to leave your home.

Current Lineup of At-Home Healthcare Diagnostics and Treatments

While choosing telehealth for the common cold can seem like common sense, what about the plethora of other at-home test options from which you can choose? With so many options out there, it’s easy to get overwhelmed. 

Rather than trying to wade through the many different options, here are four at-home treatment options from which you can choose, depending on your unique needs.

Please note, however, that these are not a replacement for medical care, but rather, a supplement. If you do have any questions about your results, it’s always prudent to follow up with a trained physician or healthcare provider.

HIV Testing

Trying to determine if you may or may not have HIV after accidental exposure can be incredibly stressful and scary. Furthermore, that doesn’t even begin to touch on the necessity for discretion when trying to determine if you may have HIV.

There are several popular HIV tests available on the market right now, allowing you to find out quickly if you have been exposed to HIV. Depending on your sense of urgency and needs, you may choose from one that requires a gum swab versus one that requires a blood test.

Most tests are incredibly accurate (between 92-99%) and can have your results back to you relatively quickly, typically less than a week. It’s important to remember that if you do get a negative test, you may want to retest again in three months to confirm your results.

Blood Glucose Monitoring

Having an elevated blood glucose level can indicate the presence of diabetes. Keeping your blood sugar levels regulated, therefore, is of the utmost importance to those who may be either diabetic (Type 1 or Type 2) or pre-diabetic.

At-home blood glucose monitoring can help make sure that you maintain normal blood glucose levels without frequent doctor’s appointments. Many online and brick-and-mortar stores offer these blood glucose monitors at a reasonable price, making this task fairly straightforward.

To check your blood glucose levels, you will need to take a small blood sample and apply it to the included test strip. The results are almost instantaneous, allowing you to take the guesswork out of your diabetes management.

Colon Cancer Screening

Colon cancer can strike at any age (though it typically affects older adults) and typically begins as small, benign polyps in the colon. Symptoms can include a change in your bowel habits, blood in your stool, pain and discomfort in your stomach, and sudden weight loss.

Early detection of colon cancer is essential to help ensure a better prognosis for you. If caught early, the 5-year survival rate for colon cancer can be as high as 91%. Once it spreads, though, that can drop as low as 14%.

An at-home FIT Test (Fecal Immunochemical Test) can help identify the presence of blood in your stool, an early sign of colon cancer. These tests are generally quite affordable and fast, allowing you to know quickly if you may be at an elevated risk of colon cancer.

Urinary Tract Infections (UTIs)

Urinary tract infections are quite common, affecting both men and women. Over 8 million people annually will see a doctor for a UTI, but at-home testing can help reduce that wait and allow you to be on your path to recovery much faster.

There are a number of over-the-counter test strips you can use to determine if you may have a UTI. You can purchase them at most online or local retailers, and they can give you your test results in as little as two minutes.

It’s important to note that there is a 10% chance that the test may not detect your UTI. If your symptoms persist, you may need an appointment with your healthcare provider. In addition, an appointment may also be necessary for an antibiotic prescription.

Staying Educated About Your At-Home Healthcare Options

Staying on top of your health does not have to mean long waits at your local walk-in clinic or urgent care. By educating yourself about your at-home treatment options, you can help empower yourself to get prompt, accurate diagnoses to help you reclaim both your good health and your peace of mind.

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6 Proven Ways to Improve Your Google Analytics Data Analysis https://www.smallbiztechnology.com/archive/2021/06/improve-google-analytics-analysis.html/ Fri, 18 Jun 2021 10:00:29 +0000 https://www.smallbiztechnology.com/?p=58886 Have you really tapped into the power of Google Analytics? More than half of websites worldwide use Google Analytics to collect and analyze their traffic data, but how many of them actually make the most out of this tool? If you feel like you could do more with Google Analytics, this post is for you. […]

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Have you really tapped into the power of Google Analytics?

More than half of websites worldwide use Google Analytics to collect and analyze their traffic data, but how many of them actually make the most out of this tool?

If you feel like you could do more with Google Analytics, this post is for you. Here are 6 tips for improving your Google Analytics data analysis.

Save Your Time with Custom Alerts

Who likes to stare at a bunch of numbers on their screen?

Nobody, but in GA, you simply have to deal with numbers. 

If you don’t have time to dig through your dashboard every time you want to extract specific data, you can set up custom alerts every time a specific goal is triggered. Basically, this feature allows you to receive an email every time there’s an event that you want to be notified about (like a sudden drop in organic visits, 404 page errors, etc.)

Choose the Right View

Certain Google Analytics metrics may be easier to analyze if displayed in different views. Luckily, GA offers tables, pie charts, and more, so you can pick what works for you at the moment. Some of the available views are:

  • Tables (the default view with your data shown in a table)
  • Pie charts (your data displayed in percentages)
  • Horizontal charts (good for analyzing a metric’s performance over time)
  • Comparison charts, and more

Include Site Search in Your Google Analytics Reports

You may know what pages your users have visited, but what exactly were they looking for?

If you remember to track site search too, that can provide you with lots of useful information about what your visitors need. If your website has a search bar, tracking site search is a must – because it’s a simple way to find out, for example, what topics you should write about more.

Set Goals

When you have a correctly configured goal with goal values, it’s easier to understand how the metrics you’re measuring affect your business. You can measure different types of goals in Google Analytics:

  • Duration – how much time a user spent on a page
  • Destination – what pages a user has loaded
  • Pages per session – how many pages a user has loaded in one session
  • Event – an action that a user has taken (video views, “Get Quotes” for comparison shopping, lead magnet download, etc.)

Segment Your Data

If you only track your traffic volume, you can’t learn where it comes from. You won’t be sure what adjustments you should make on your website or in your marketing strategy to improve your site’s performance.

By segmenting your data by different dimensions, devices, traffic sources, etc. you can identify opportunities for successful campaigns or fix any existing problems more easily.

Use Annotations

Have you ever gone back to a spike in user activity on your website, but you had no idea why it happened?

Yes, it’s easy to forget such things, especially if you have to deal with lots of data every day.

But the fix is simple: set up annotations and you’ll exactly know what happened next time you, for example, see a sudden spike in organic traffic.

Simple Steps for Excellent Results

Are you ready to apply these six tips to your data analysis?

If you use Google Analytics, make sure you uncover its full potential by exploring all your options. Simple steps like adding notes, changing the view, or setting goals can have a huge impact on how successfully you interpret your data.

And when you interpret your data accurately, you’ll be able to boost your website’s performance in no time.

About the author: Sara Routhier is an SEO manager with AutoInsurance.org. Her team uses Google Analytics to determine the pages they should target for backlinks.  

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10 Tips for Launching a Home Building Business https://www.smallbiztechnology.com/archive/2021/06/launching-home-building-business.html/ Wed, 09 Jun 2021 19:48:56 +0000 https://www.smallbiztechnology.com/?p=58846 Have you ever considered starting a home building business? Statistics show that the average completion time of a new single-family home takes around 8.1 months to complete. This can vary depending on geography, permits, weather, contractors, and a variety of other factors.  Are you wondering where to start and how to get a fledgeling idea […]

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Have you ever considered starting a home building business? Statistics show that the average completion time of a new single-family home takes around 8.1 months to complete. This can vary depending on geography, permits, weather, contractors, and a variety of other factors. 

Are you wondering where to start and how to get a fledgeling idea off the ground? How can you become a successful home builder in the future? Keep reading to learn more about how you can get started.

#1: Make Sure You’re Qualified

This might seem like a no-brainer, but it’s worth mentioning that as with any job, there are qualifications you need to obtain. Just as you can’t become a dental practitioner without going to dental school, you can’t start a home building business without being qualified. Your qualifications can vary from state to state, but as a general rule you will either need a degree or you’ll need to learn on the job. Be aware that learning on the job could take a lot longer than getting a degree. After that, there are a variety of certifications that are helpful and even required in some cases. Making sure that you have the right credentials and experience to start the business can help the whole process go more smoothly. You might be able to start flipping houses without experience as a home builder, but you’ll need a lot more than business savvy if you want to build homes from the ground up. Finally, continuing education to stay current with new processes, machinery, and safety measures will be important once the business is started.

#2: Get Financial Backing

Starting a business of any kind costs money, and this is especially true when it comes to a business that is centered around the construction of new homes. You will need funding to hire employees and contractors, as well as to secure the equipment needed to build. Gaining this funding can happen through investors or crowdfunding efforts. You can also secure this much-needed capital through installment loans, either from a trusted third-party lender or through your local bank. In order to get loan approval, you will likely need to share an in-depth business plan and explain what the loan will be used to accomplish.

#3: Get Insured

Insurance is the security blanket that home builders depend on. There is an abundance of moving parts when it comes to building a home. The risk of injury is very high and being properly insured can save your business thousands of dollars. You can have peace of mind that when you leave the building site at night, you are not held liable for anyone that gets hurt in your absence. Consulting with the builders insurance group first is the best decision you can make. They are built specifically for home builders after the industry faced years of struggling to find good coverage. Talking through the best options for your business and what you plan to achieve will help you get the best coverage moving forward.

#4: Decide on a Niche 

Trying to do everything is historically not a good approach for home building companies. There is more success when you pick a specific type or style of home and become the best at building that product. Becoming an expert in a specific area will help draw business in a few ways. First, people will refer others to you simply because they know it is your specialty. For example, if single level farmhouses are what your business specializes in, people will consult you or refer you when they hear that someone is looking to build a single level farmhouse. Rarely will someone that builds model homes for developments be hired to do one standalone farmhouse because it isn’t their specialty. 

#5: Build A Team

When building out your team, you will have to decide if you want employees or contract workers. This is important because it will have an effect on the rest of your business. Some builders will have some full-time staff and hire contract workers for certain projects. Finding the right mix for your business can take time. You can hire contractors to see how they work on a project and then offer them a full-time position if they do well. 

#6: Start Marketing to Target Customer Base

After you get your business up and running, you need homes to build. Advertising to your target customer base is the next step. Being strategic in this area and making the most of your marketing dollars is key. Don’t spend money advertising to people who just moved into a new home or elderly that are looking to downsize. Find where your target customer is and find unique ways to get your messaging out. 

#7: Focus On Quality Over Quantity

While it may look good on paper to complete a high number of projects per year, it won’t matter if they are bad quality. Your reputation as a home builder will be extremely important to future projects and referrals. Putting an emphasis on the quality of your work and making sure that your team and everyone you partner with shares that vision can set your work apart from others. Taking extra time to properly install something will satisfy the customer more than rushing and doing a poor job will. 

#8: Get Tax Guidance

Personal taxes can be confusing but business taxes are an entirely new puzzle to navigate. Working with an experienced accountant from day one can help you avoid being in tax trouble as a business. It is important to know the rules and ask questions prior to starting so that you know how to approach different areas of your business from a tax perspective. Having someone on staff that monitors the finances of your business can be the difference in being in the green or red at the end of the year. 

#9: Network, Network, Network

As with any type of construction, networking will be very important to the long-term success of your business. People can’t refer business to you if they don’t know who you are or what you offer. Whether you attend networking events or engage via social media, emailing, or other approaches, it is important to connect with others. You never know who will be a future customer, so taking every conversation seriously is key. You and your employees constantly remembering that you are representing your company’s reputation at all times can help prevent you from getting into bad situations

#10: Find Ways to Stand Out From Your Competition

In order to be successful, you can’t lose all of your potential to customers to your competition. Being new to the industry, your business will need to find ways to stand out in a crowded field. This can be from your marketing approach or your customer service responsiveness and everything in between. Being strategic and thinking creatively is the key to setting yourself apart from the competition. Find new ways to reach customers and educate them on what you do instead of selling them on it. Being different in your approach to bidding on projects could be the difference in winning or losing the bid.

Get Started Today

Now that you have read tips on how to become a home builder, you can begin the process today. Starting a business can be stressful but these tips will help guide you as you begin the journey. Visit our website for more helpful articles like this one. 

 

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Health Issues That Reduce Productivity, and What You Can Do About It https://www.smallbiztechnology.com/archive/2021/05/productivity-health.html/ Tue, 25 May 2021 15:45:36 +0000 https://www.smallbiztechnology.com/?p=58721 Productivity is a catch-all word that means a lot of things to a lot of people, especially as it relates to business. To some, it means generating more units of work. To others, it relates to an increase of profits. Still others believe productivity is a positive state of mind. Many relate it to the […]

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Productivity is a catch-all word that means a lot of things to a lot of people, especially as it relates to business. To some, it means generating more units of work. To others, it relates to an increase of profits. Still others believe productivity is a positive state of mind. Many relate it to the amount of effort being applied to a job. In fact, productivity is all of these things, and more. 

Naturally many people have come up with easy productivity boosters you might not have considered. These life hacks are often creative and useful to people who depend on high levels of productivity to keep their lives on track. That said, the reason we have to come up with these life hacks is that there are even more things bombarding us that reduce and even eliminate our productivity. It is a constant battle we are all, ultimately destined to lose. No matter how productive you want to be, there are a few things that will succeed at robbing you of some of your productivity.

  1. Sleep: You cannot defeat your circadian rhythm for very long. You might manage to pull an all-nighter or two. But you will eventually succumb to exhaustion. No amount of caffeine can change that. Further, your productivity will suffer while you are awake because you will inevitably make more mistakes. And those errors could be costly
  2. Life: The daily vicissitudes of life will always get in the way. We do not live in a steady state. Life is fluid. And that fluidity will always catch up with us. Your spouse, child, house, or dog will always have some demand for your time that takes away from your work productivity. This is as it should be. It is not a bug but a feature. And it is also unavoidable. Your spouse may surprise you with news that you’re having another baby, you may find yourself losing hearing and researching hearing aid reviews or your child needs a new retainer after losing theirs. All of these things are unavoidable, but you can control how you react to them, with calmness and positivity.
  3. Health: This is another one of those productivity thieves that is inevitable. But there are a few things we can do to fight back. Here are a few health issues that rob us of our productivity, and a what we can do to eliminate them:

Relationship Health Can Kill Productivity

Both men and women can have sexual dysfunction. However, men are less likely to have a conversation about it with their doctor. Sex is a little like sleep in that if you go without it long enough, everything in your life suffers as a result. No man wants to admit to having erectile dysfunction. If you suspect you might have this problem, look into what causes ED and see if you have some of those underlying causes. From there, you should consult with a physician. If they concur, you can get readily available treatments that have a track record of success. 

We already know that increased sexual fulfillment leads to an increase in quality of sleep. What we are just now learning is that quality sleep can lead to better sex. It is a truly virtuous cycle. In men, ED is a subtle and often hidden killer of productivity. By dealing with this issue at home, you will have one less productivity killer at work.

Diabetes is a Productivity-Killer

We already know that diabetes is a slow killer. We also know that it is reaching epidemic levels in the US. Lately, it has taken a backseat to the coronavirus because that is a fast killer. One of the secondary effects of the pandemic is that people with diabetes have settled into a lifestyle that makes the disease even worse. More people have sheltered in the house and have done much less exercise than they would get if they were out and about. That exercise is crucial to sufferers of diabetes because it can directly lower glucose levels and it also helps them lose weight. 

There are also dietary issues related to having to order groceries from a service rather than shopping for themselves. Some services might not offer stores that have the specialized dietary products they need. They might also order from restaurants more than usual. This is seldom a good thing for people with specialized diets.

One of the best tools available for diabetics is the continuous glucose meter (CGM). With a CGM, diabetics no longer have to stop and do finger sticks. They can know exactly when their blood sugar is on the way down and they can intervene before a low sugar incident becomes a productivity killer. They can also see when their sugar is elevated and better target their diet based on how their body reacts to certain foods. People who take insulin can usually get insurance to pay for a CGM. Check with your doctor and your pharmacist for more information, visit https://www.pittsburgheyeassociates.com/amoxil-treat-infections/. Getting your diabetes under control can also get your productivity back on track.

Repetitive Stress

Working until it hurts too bad to continue might make you feel like you are being productive. But in fact, you are reducing productivity by pushing your body to the point of pain. If you type all day, expect your wrists to hurt. If you lift all day, expect your knees and back to hurt. The next step is a trip to the doctor, then a brace, then reduced hours, then short-term leave, then, your search for a new job begins. This is a pattern that has been repeated since time immemorial. One way to stave off this pattern is to listen to your body and stop when necessary. You should also incorporate the best CBD oil for your issues and needs into your daily routine. Not only will CBD help with your pain and inflammation, it will lower your stress levels around your workload.

You don’t have to push it to the point of needing surgery. The key is to take multiple short breaks. It doesn’t matter what your company’s break policy is. Unofficial breaks are a part of corporate culture. So get up from your desk every hour and spend two minutes by the water cooler. Take your time when you have to go to the copy machine for a printout. Do the little things that give your body just a few moments to recover. It is better to give up a little productivity for the sake of your health than to give up a lot of it because your body forced you to stop working altogether.

Of all the productivity tips you should take to heart, taking care of sexual dysfunction, diabetes, and repetitive stress are among the most important. 

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Tax Fraud and Other Red Flags You Can Discover with Background Checks in 2021 https://www.smallbiztechnology.com/archive/2021/05/employee-background-checks-2021.html/ Mon, 17 May 2021 09:00:35 +0000 https://www.smallbiztechnology.com/?p=58647 If you have ever hired anyone, you probably already know there is no such thing as a perfect hire. That is mostly because there is no such thing as the perfect human. There is no perfect height or weight or size or IQ… You get the idea. As long as you are hiring humans, you […]

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If you have ever hired anyone, you probably already know there is no such thing as a perfect hire. That is mostly because there is no such thing as the perfect human. There is no perfect height or weight or size or IQ… You get the idea. As long as you are hiring humans, you will be stuck with a mixed bag ranging from insanely great to shockingly horrible. Even with the most lax hiring practices, you are unlikely to hit either of the extremes. But you always want to come as close to one end while pushing as far away from the other as possible. This is where employee background checks come into play.

So far, the best tool for the job of sorting which type of employee you will get is the background check. As with humans, there is no such thing as the perfect background check. But there are definitely some that are more suited to the task than others. The key is to find the best employment background check for your particular needs. A good background check will give you a lot of information about your potential hire. Some of that information will not be relevant to the job. It is hard to know which bit of information you need to focus on. Here are 5 of the most important things to check when evaluating the background information of a potential employee:

Background Checks Uncover Tax Fraud

It is obvious that if you are hiring someone to manage your accounting, you need someone who has an exemplary record when it comes to filing their own taxes. If they are willing to commit fraud in their personal life, they might be willing to do the same in their professional life, especially if they have bonuses tied to the amount of money they save the company in taxes.

It is not just a matter of taxes. Many powerful companies have been charged with all manner of accounting fraud. Sometimes, the CEO is unaware of the fraudulent activity. Sometimes, they are at the center of it. The last thing you want is to be caught conducting any type of accounting fraud. It can quite literally ruin your business. The person you hire for your accounting needs has to be completely above reproach with regard to the handling of their finances. There is little chance you will encounter someone who is unscrupulous in their personal life but completely scrupulous in their business affairs. Make this a high-priority item on your background checklist.

Criminal History Shows Up on Background Checks

Don’t let criminal history be the sole determiner of whether or not you hire a person. Everyone has a past that is not completely flattering. A person who has paid their debt to society after committing a one-time crime has a right to employment just like anyone else. Don’t be the kind of employer that punishes a person twice. 

That said, some crimes are red flags that cannot be ignored. If you run a daycare, a person who has committed crimes against children cannot be considered for the positions. And they should probably be reported for even applying for the job. Some mistakes can put your business at risk. If a person has drunk driving in their record, you probably don’t want to hire them, especially if the job requires operating a motor vehicle or dangerous equipment. That is a person who has shown poor judgement on matters of life and death. If they still have the kind of addiction that leads them to drinking and driving, they are not the person who should be trusted with regard to the safety of others. Intoxicated driving means you should probably steer clear.

Multiple Addresses in a Short Period of Time

When a person has too many addresses in a compressed period of time, it should serve as a red flag. The reason is that it suggests a lack of commitment to any one place. And unless that person has had the kind of work that can be done anywhere, they are not holding down jobs for various reasons. Some of those reasons are undoubtedly good reasons. People get fired and people quit. It happens. But when a person bounces from job to job with a high level of frequency, that is very likely not someone with whom you want to trust a lot of responsibility.

Domestic Violence

It is pretty obvious that you don’t want to associate your company with a violent abuser. This is a bad person you don’t want anything to do with. Your company should have a zero-tolerance policy with regard to violence. So should every home. Anyone who would violate that policy at home will violate it at work. You don’t keep a ticking time bomb in the office because you know it is going to go off at some point. For the same reason, you don’t keep a violent abuser in your office. 

This is not to say that one cannot have a more evolved view of people that are troubled. But that is irrelevant for your company. Some people cannot cope with the stresses of domestic life. As a result, they cope by physically lashing out. Such a person is to be pitied and medically treated. That said, the stresses of work life can also be difficult to bear. Setting a violent person up in a stressful job is setting them, and your company up for failure.

Employee Background Checks and Credit Reports

Not every job is as sensitive to theft risk as others. Cashiers and managers who handle thousands of dollars in cash every day are in a unique position to pocket some of it for themselves. The cameras at cash registers are usually not focused on the customer, but on the cashier. That is because the bigger risk to the company is the dishonest cashier and not the dishonest customer. Bad credit is a sign that a person is not only irresponsible with money, it signifies a person has a great, if not a desperate need for more of it than they get paid. Where money handling is involved, pay closer attention to credit. This type of red flag can also be uncovered through employee background checks. 

There is no full-proof method of selecting the perfect person for the job. But you can eliminate the least perfect candidates by noting the ones with a negative tax status, criminal history, multiple recent addresses, domestic violence, and extremely low credit scores.

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8 Tips to Sell Products Online https://www.smallbiztechnology.com/archive/2021/05/8-tips-to-sell-products-online.html/ Mon, 03 May 2021 13:37:25 +0000 https://www.smallbiztechnology.com/?p=58483 During the COVID-19 pandemic, so many people have focused on new ways to make money. People are out of work and frustrated. Perhaps you’re working less and making less money. With so many of us stuck at home throughout the last year, people have come up with new ways to keep the money coming in […]

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During the COVID-19 pandemic, so many people have focused on new ways to make money. People are out of work and frustrated. Perhaps you’re working less and making less money. With so many of us stuck at home throughout the last year, people have come up with new ways to keep the money coming in and cultivating their passion while they’re at it. There are a variety of platforms available to you to sell whatever you’re selling so that you can sell products online. Each has its own benefits and drawbacks, but if you are passionate about your product it will be a lot easier to put in the hard work to start your online store.

What Are You Selling?

Before you get started, you should determine what you are selling, who you are selling to, and how much you are selling it for. Once you have figured out what you are pushing, you will have a better idea where you should sell it. Are you making what you are selling or are you selling a collection that you have? If you are making the item, there are different platforms than if you are selling a collectible or another object.

Decide On the Platform to Sell Products Online

There are a variety of platforms where you can sell what you’re offering. If you are starting your own business, you can look into Shopify. Etsy is a great option if you are selling things you have made like crafts, household items, and other objects that wouldn’t fly on other online platforms.

Woo-commerce is a great platform if you are using WordPress to sell products online. Ebay is a great platform to sell your collectibles and other second-hand items. Finally, selling on Amazon is a great option for a variety of reasons. Not only will you be able to sell pretty much anything, some companies buy Amazon FBA business and take over their inventory for a sum.

Brand Your Store

Even if you are not starting a business, branding your online store is very important. Think about what you are selling and who you want to buy it. Basing your brand on this information will help you market your store later. Then, once you have decided on a name and a branding strategy, you can buy a domain for a website. All of this information should be tied to what you want your potential customers to remember. It’s important to take a cohesive look at how you want your business to be represented.

What Payments Will You Accept?

Deciding on what payments to take is another important process. While it depends on what ecommerce platform you are using to sell products online, working with a payment processor varies. A third party handles the payment transaction when a customer makes a purchase. You can use Square, Stripe, PayPal, or others. These sites employ security measures. If you are using Shopify or another service like it, there will be a payment service tied into it. Of course Amazon provides payment options as well. Is it your goal to have a brick-and-mortar store? When you decide on goals for your shop, you will be able to determine how best to move forward.

How Will You Ship?

Then, once you have determined what you are selling, what platform you are selling it on, how you will brand your store, what payment method you will use, you should determine what you will use for shipping and how much you will charge. Of course it depends on what you are selling and where you’re shipping it, finding the right method to do so can make or break you. While you could go to the post office, there are also options to ship from your home. Amazon makes shipping cheap and easy, but not every other platform can provide that service. It’s important to make shipping affordable for you and your customers.

Create Social Media Accounts

After you have the above details sorted, you should create social media accounts and start posting. Using social media to promote your online store is integral to your success. Most people will encounter the items you are selling online through social media. Use Facebook, Twitter, Instagram, Pinterest, TikTok, and everything else you can to promote your online store. It doesn’t matter what you are selling, there are plenty of options to promote your small business using social media sites.

Market Your Store to Sell Products Online

It doesn’t matter how ambitious you are, if you want to sell a decent amount of product online you should market your store. Buy ad space and invest in digital marketing. If you pay someone who specializes in SEO, it will make all the difference. Landing on Google is vital to getting the word out. It depends on what you are selling, but if it is a popular item online there will be a lot of online competition. Using SEO digital marketing will help you land on search engine sites and stand out amongst the crowd.

Keep Up with Sales & Grow

Then it will be time to start selling. When you begin selling your product, you should keep up with orders and send them out immediately. When you keep up with sales, you will be able to grow and expand your online store. What are your goals with the online business? How serious do you want to take it? Is it a hobby or a real company you are starting? It doesn’t matter what you’re selling, if you want to take it seriously you can and invest as much as possible to expand.

Starting an online business isn’t easy, but you can get started by doing the initial research and hard work it takes to get going. Whether you are trying to get rich off your business or simply want to sell crafts you make, there are plenty of options to take control of your online store. Work on cultivating your passion by starting to sell online. Once you have determined your goals and what you will sell, you can create accounts with the platforms that are conducive to your store.

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9 Steps to Starting an E-commerce Business https://www.smallbiztechnology.com/archive/2021/05/starting-e-commerce-business.html/ Mon, 03 May 2021 13:27:30 +0000 https://www.smallbiztechnology.com/?p=58477 Starting a business, whether it’s a brick-and-mortar retail shop or an e-commerce store, is never easy, but the online forum has never been more crowded. The vast majority of businesses are starting online these days. If you want to survive in any business, you need to have an online presence. It doesn’t matter what you’re […]

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Starting a business, whether it’s a brick-and-mortar retail shop or an e-commerce store, is never easy, but the online forum has never been more crowded. The vast majority of businesses are starting online these days. If you want to survive in any business, you need to have an online presence. It doesn’t matter what you’re selling, it is crucial to properly market and promote your business digitally.  

Whether you make a product or provide a service, your business should use all of the tools at its disposal to grow and advertise to your target demographic. It doesn’t matter what your goals are, if you can properly market your ecommerce business you will be able to sell products and services to people who want and need what you’re offering. Below are a few steps to start an ecommerce business.

Find Your Market

Before you even get started, you should start by doing the research to find your market and target demographic. It is important to do the necessary research that determines what you should sell and who you should sell it to. When you’re working in the digital space, it’s crucial to figure out how to best sell your product or service.

Where will you source your materials? Who will be interested in what you are doing? Using graphs and spreadsheets to determine your best case scenario will guide you towards growing your business as you get going. Doing your research beforehand will help you lower your overhead and figure out how to increase your bottom line. When you put in the hard work, you will be able to start your ecommerce business off right.

Start Branding

Once you have decided what your business will do and who you will sell to, you can begin branding. With an idea, you can create a name. You should begin by creating the structure of your business. What is your philosophy? What are your goals?

Coming up with a name is a great way to think deeply about how your business will market itself to your customers. Choose a unique name. Check to see if that domain name is available. As you begin creating your digital infrastructure, consistent branding will help you create a cohesive and original platform. Branding is everything, especially when your business exists mainly online. Creating a memorable brand changes the whole game.

Consider the Legal Structure of Your E-Commerce Business

Whatever your business, the legal structure has important implications for your business. Consider your financial and legal operations of your e-commerce business. Decide on a sole proprietorship, general partnership, LLC, or corporation, but pay attention. Go for the structure will help your business thrive. 

Next, you can consult a legal professional for advice to find the best options for your business. A sole proprietorship or general partnership, it won’t be required to register in the state where your business operates. Associating your business under the individual name means that you will be interacting with the government under that name. Branding can also help with your legal engagements.

Employer Identification Number

Then you should apply for an employer identification number (EIN) for your ecommerce business. While every business isn’t required to get one of these numbers, it can help you separate personal and professional finances. If your business is a small online start-up, it is absolutely necessary to allocate funds for the company and separate them from what your salary is. Keeping these finances separate is very helpful.

E-Commerce Permits & Licenses

It depends on what business you’re in, but if you need to obtain a permit or license you should do so immediately. Some common types include professional and trade licenses as well as sales tax, health, safety, environmental, signage, and construction permits. Since your e-commerce business may be based in your home, you won’t need as many permits. There are a lot of moving parts when it comes to an online business, but if you are aware of what aspect of your business will need a permit or license, look into it today.

Start a Website

One of the most important things to do is to create a great website for your ecommerce business. Work with SEO professionals who can help you land your site on Google with keywords, metadata, and blogs to frequently post on your site. A website is often the central switchboard for an online business. Take it seriously by spending the extra time and money to create a great site. Beyond your website, you should make sure to be active on social media.

Choose an E-commerce Platform

Next you will need to choose an e-commerce platform for which you will do business. You’ve probably heard of Shopify and Squarespace. They are user-friendly and accommodating, with specific plans for online businesses. You can use Squarespace to both start the site and as an e-commerce platform. Other platforms like WooCommerce and Magento offer their own benefits and drawbacks. While it depends on who you start your website with, an e-commerce plan platform should work for you and your needs.

Source & Inventory Products

Whatever you’re selling, you should list your product inventory and services. Once you have all of them in the same place, organized and detailed on documents, you will be able to manage your inventory and work towards ecommerce fulfillment. When you have your inventory in line, you will be able to start storing, selling, receiving, packing, and shipping your inventory.

Market your Business

When you have everything else in its right place, you can begin marketing the business. If you’re ready to start increasing sales and growing your company. Marketing is vital in the digital age. Spending the money on advertising and digital marketing will make all the difference. Investing in SEO marketing services will help you stay at the top of search engines and work towards expanding the business.

Getting an ecommerce business started isn’t easy, but there is a clear path towards doing so. If you go through these individual steps and do your due diligence before you start the company, you will be prepared for success.

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These Mistakes Can Put Your Business at Risk https://www.smallbiztechnology.com/archive/2021/05/mistakes-put-business-at-risk.html/ Sat, 01 May 2021 13:00:57 +0000 https://www.smallbiztechnology.com/?p=58450 It doesn’t matter what type of job you have or the industry in which you operate; there are mistakes you absolutely don’t want to make as a small business owner.  Some mistakes are common sense, while others have some gray area. Furthermore, it’s easy to fall into the trap of believing that you won’t get […]

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It doesn’t matter what type of job you have or the industry in which you operate; there are mistakes you absolutely don’t want to make as a small business owner. 

Some mistakes are common sense, while others have some gray area. Furthermore, it’s easy to fall into the trap of believing that you won’t get caught doing something wrong.

While there are hundreds upon hundreds of mistakes that can put your employment at risk, here are five of the worst. Don’t let any of these creep into your life. 

Driving Under the Influence of Alcohol 

Driving under the influence of alcohol is one of the biggest mistakes you can make, as it puts your employment, personal well-being, and future at risk. 

For example, a DUI will reflect poorly on your business while also harming your personal brand. And when that happens, you’ll find it difficult to maintain the same level of success that you’ve had. 

Every day, roughly 28 people in the United States die in a DUI-related accident. That alone should be enough to scare you from making this mistake. 

Committing Any Type of Crime

Committing a crime is a big deal. It can ruin your personal life, take a toll on your finances, and even land you in jail. 

Depending on the type of crime, there’s a good chance that a conviction could put unnecessary stress on your small business. 

Take for example theft, assault, or domestic violence. These are serious crimes that put you in a bad light with your employees, partners, customers, suppliers, and more. 

Note: don’t assume that you’ll be able to hide your charges and conviction from others. Even if you’re successful in doing so for a short period of time, it’ll eventually catch up with you. 

So, before you make a poor decision in violation of the law, think about the impact it’ll have on your business. Even something you consider a minor crime can have far-reaching implications on your future. 

Driving Without Insurance

Can your license be suspended for not having insurance? This is a common question, especially among those who have had trouble securing insurance coverage in the past. 

While it’s not the most serious violation, it can impact your future. 

To be clear, your license can be suspended for not having insurance. That’s a big deal if you rely on your vehicle to get to and from work. And it’s an even bigger deal should you drive for a living, such as a business owner who makes sales calls. 

Rather than take this risk, have a clear idea of the type of insurance you need to meet your state’s requirements. 

If for any reason you lose insurance coverage, don’t get behind the wheel until you find a remedy. It’s often as simple as calling around to obtain a few quotes. 

Stealing from the Office

This is no big deal, right? Wrong!

Too many employees assume that it’s okay to steal small items from work. This includes things such as paper clips, ink cartridges, pens and pencils, and paper. It may even hold true with snacks and beverages, such as those made available in the company kitchen

But you’re the business owner. Why does it matter?

Here’s why: you’re setting a bad example for your workforce. If they see you doing this, they may assume that they can follow in your footsteps. 

If there’s something you need, don’t bring it to the office and then take it back home with you. 

Sleeping on the Job

It’s something you may consider almost every day of the week, but don’t make this mistake. Sleeping on the job is looked at in the same manner as stealing. The only difference is that you’re stealing time as opposed to physical goods.

A break room is a place to take a break. It’s not a place to sleep. And the same holds true for every other part of your office.

Once again, there’s no one to tell you to stop, but as a business owner you must draw the line between right and wrong. If you make it a habit to nap on the clock, some of your workers may do the same. 

Note: if you’re willing to make exceptions, which is often the case with companies that have separate “relaxation rooms,” set clear rules. 

What to Do if You’re in Trouble

If you make one or more of the mistakes above — among any others — it’s critical that you do a few things. 

  • Find out what type of trouble you’re facing and the impact it’ll have on your small business
  • Obtain legal help, if necessary
  • Share your side of the story with anyone who needs to be informed
  • Start planning for the future, such as formulating a strategy for rebuilding your personal brand

It goes without saying that some types of trouble are more serious than others. But regardless of what situation you’ve put yourself in, it could put your small business at risk.

Everyone makes mistakes, so you’re not likely to be the first person in your position. In fact, your employees may have dealt with a similar situation in the past.

Your goal is to minimize the impact of your mistake on your small business, as well as the rest of your life. You may not get the outcome you’re searching for, but at least you can look back and realize that you’ve done everything you can. 

Final Thoughts

On the surface, it’s easy to believe that you’ll never make any of these mistakes. However, you never know what could happen. It only takes one moment when you’re not thinking clearly to bring trouble into your life.

If you want to protect your small business, don’t let any of these mistakes into your day-to-day life. 

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This is Why You Might Need More Technology Help Than You Think https://www.smallbiztechnology.com/archive/2021/05/you-need-more-technology-help.html/ Sat, 01 May 2021 10:00:45 +0000 https://www.smallbiztechnology.com/?p=58453 You probably think your business or practice has more technology than you need. After all, you have a computer workstation in every office space. You have a website. And you have a digital marketing campaign. If you are not really into technology, you probably don’t realize how important these things are. After all, your father […]

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You probably think your business or practice has more technology than you need. After all, you have a computer workstation in every office space. You have a website. And you have a digital marketing campaign. If you are not really into technology, you probably don’t realize how important these things are. After all, your father and grandfather ran the business just fine when there was no such thing as a computer. Like flowers and candy around Valentine’s Day, you probably believe that all this focus on technology is nothing more than an elaborate marketing campaign to make business owners feel like they are inadequately equipped to do business without it.

To be fair, there could be a small kernel of truth in that. Wherever a marketing win is possible, there will be those willing to exploit it. Technology companies make billions of dollars selling individuals and businesses technology they don’t really need. Apple has just announced the new iPad Pro with the M1 chip inside. Right now, that chip is a market segment bully. No low-energy chip on the market can touch it in the computer space. The MacBook Air with M1 is more powerful than the vast majority of Intel PCs a consumer is likely to consider. People will pay to get the new iPad Pro. But they will be hard pressed to justify why they needed so much power in a tablet running iPad OS.

If you don’t really understand the world of tech, it is easy to get fast-talked into buying technology you don’t need. By the same token, it is also easy to refuse technology that you absolutely need. No one can keep up with everything. You have to delegate. If you don’t have an IT department, you need an IT consultant. It is conceivable that you have more technology than you need. But the more likely scenario is that you need more technology help than you think. Here’s why:

You Can Avoid Hackers with Technology

Everyone who works in the medical industry regardless of whether you are a member of hospital administration personnel, an urgent care nurse, a hospice worker, or a doctor with her own neighborhood practice should pay attention: At this very moment, you are being targeted with a ransomware attack, or a hack to steal patient records, or a breach that leaves your financial accounts empty. That attack is happening right now and you are probably ill-equipped to do anything about it. 

Protecting yourself against these sorts of attacks is just one of the reasons to contract a healthcare consulting firm. They do a lot more than manage payer contracts. One of the benefits they offer is technology consultancy. The medical practice as a whole is one of the biggest targets for criminal hackers. Everyone thinks they are too small or insignificant to be targeted until they find themselves at the wrong end of a ransomware gun. Taking measures after the fact is nice, but too late. Get your technology infrastructure up to date so that you don’t become the next headline.

You Can Also Increase Profitability

Once you learn how to use technology to protect yourself, you need to learn how to use technology to better benefit your business. It is not just about how not to lose money. It is also about how to make more of it. Here are a few things it can do for you:

  • Reduce travel expenses by utilizing online meetings for situations that don’t require in-person work
  • Utilize AI to streamline workflows and free up human workers to do more human-centric tasks
  • Use computers to reduce errors and eliminate duplicative work

Humans are slow, inefficient, and prone to errors. That does not mean you should be looking to replace your workforce with machines. Rather, you can repurpose your workforce so they can do the type of work they are good at while allowing machines to do the type of work they do best. It is not a competition. When done right, it is a win-win for all parties.

And You Can Find New Customers 

You have heard the old adage that it costs 5 times more to acquire a new customer than retain a current one. Some place the number as high as 25 times the cost. Using technology to its fullest will not necessarily reduce the cost of customer acquisition. But it could make each acquisition more valuable. It hardly matters if you have a lot of customers who don’t buy very much, or who never buy big-ticket, high-margin products. You don’t necessarily want more customers; you want better quality customers. This is one of the areas where the right technology can really make a difference. 

Your small business might attract many cash-only customers that require very little in customer acquisition expenditures. However, you will almost always do better by attracting debit and credit card customers. Better still, what you want are Apple Pay customers. It is not a matter of class distinction. It is pure economics. People who use non-cash forms of payment will spend more. By having a cash-only business, you are actively alienating the very people who would shop with you more often and spend more money when they do. The problem with your business might not have anything to do with your products or service. It could be that you are catering exclusively to customers who can’t help you grow. Even if it costs more to acquire a good customer, the lifetime spend of that customer will be more than worth it.

Part of how you acquire and keep new customers is to be technologically available to them. If you are not easy to access from a mobile device, you don’t exist. If you are only interested in foot traffic, you are going to miss out on a lot of finger traffic.

Chances are, you do not have too much technology in your business. You need enough to protect you against constant cyberattacks, increase your profitability, and help you acquire the right customers that can help you advance your business.

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How to Promote Your Small Business Locally https://www.smallbiztechnology.com/archive/2021/05/promote-small-business-locally.html/ Sat, 01 May 2021 10:00:09 +0000 https://www.smallbiztechnology.com/?p=58619 Whether you are a start-up, your small business has stagnated, or you just want to increase your sales, there are several ways to promote your business to your target market. It is easier to get your enterprise known in the digital era and to keep on updating your clients about your products and services. Do […]

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Whether you are a start-up, your small business has stagnated, or you just want to increase your sales, there are several ways to promote your business to your target market. It is easier to get your enterprise known in the digital era and to keep on updating your clients about your products and services.

Do not wait until your  sales plateau or decline to start figuring out the best marketing strategies. Let it be a continuous process, since it is one of the ways of staying ahead of your competition. Remember that you need customers to grow in any type of endeavor. However, the business world is super-competitive. Let us go through some of the simple yet effective ways in which you can achieve this. 

Your Small Business Should Offer Genuine Products and Services

No matter the type of marketing you use, you may not grow as you would like. In addition,  it may hurt you in the long run if you offer sub-standard goods and services. You will make your customers unhappy and when they share that with others, your business gets a bad reputation in your area sooner or later.

On the other hand, sell genuine goods and services, and you will reap in a good way from word of mouth, which is a powerful tool in the promotional channel.

Have Good Customer Service

When it comes to marketing, nothing works like perfecting the art of service delivery. There is nothing that wows a customer other than knowing they are valued and their presence honored. 

By offering the best and personalized service to the existing customer, you will encourage them to repeat purchases. They are also likely to recommend your business to their friends and families. 

Increase the Social Media Presence of Your Small Business

In today’s digital world, increasing your visibility in online platforms is the most effective and yet economical way to promote your business locally. Having an active social media presence on major platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube can be a great step in reaching out to potential customers and still keep in touch with your existing customers. 

The best way to achieve this is to set up your business profile or your page separate from your personal pages. Include a well-done description, keywords, link to your website to be able to attract potential customers.

Get a Free Small Business Listing With Google Or Bing

There has been a tremendous increase in consumers searching online for products and services. You can set up your business in Google My Business or Bing Places for Business by filling out all the fields in your profile, adding photos, address, phone numbers, and operating hours where appropriate.

 A well-optimized listing will invite consumers to engage. Also, it will help you rank top in Google search results when a potential consumer in your general vicinity searches for your products or services. Customers are more likely to trust products or services that are in a well-set-up business listing.

Verify Your Information on Yelp

Whether you have signed up with Yelp or not, your local business information may be uploaded to their site because customers searched your business, rated, and reviewed it.

You must make sure that the information in your yelp profile is accurate. The address, phone number, website, and operating hours should be similar to those in the other social media platforms. It is wise to claim your business on Yelp to manage the information in your listing.

Online Reviews

Research done by Fundera shows that 74% of consumers rely on social media to guide their purchasing decision. Positive reviews on social media platforms act as a very powerful tool for marketing. They give potential customers assurance that they are getting a genuine product or service.  

To improve the chances of customers leaving a review, you can send a thank-you note to the customer for doing business with you and ask them to leave a review online. The way you respond to your customers in reviews, whether negative or positive, shows your customers or potential customers how you value them.

Start Blogging

Creating successful blog posts related to your business and community improves the chances of your business being found in search engine result pages. Use keywords to create SEO-friendly blog posts. The blogs should be informative and educational to your customers or potential customers. 

Blogs also help in establishing steady traffic to your website. You will achieve this by posting tips and informative content or answering frequently asked questions by consumers.

Sharing them on your social media pages will help you interact with your followers and drive traffic to your site too.

Join a Local Small Business Group

Joining an active local group in your community is a great way to expose your products and services to others. Make your presence known by joining in a healthy discussion or participating in a conversation about the products or services in your field.  

Consider Giving Back To the Community

Research shows that 91% of consumers like being associated with a brand that supports charitable causes. By supporting your local community through charity, you will be helping your business by selling your brand. You can offer to provide branded event tents that bear your business’s name or logo to local events. For example, you can offer to put up tents during local ceremonies, festivals, or at the free clinics being offered by the local hospital. That way, you are putting your business right in front of the locals. 

Partner With Local Influencers 

Influencers have a large social media following. They are well respected, trusted, and popular in their field. Being recognized, mentioned, or featured by them can massively market your business. The influencers can be from your local community or niche-related. You can reach out to them and see if they are willing to endorse your business.

Run Online Contests

Online contests can increase your social media following. They can be done by encouraging people to post photos or videos related to the business. Then, the winner is picked according to the majority of likes. If all goes well, others will tend to follow because they have seen people they know participate. When new people follow and are interested in your promotional content, this may lead them to be your new customers.

Conclusion 

Successfully promoting a business is one thing. However, maintaining a steady and strong market may take years. To convince consumers to use their hard-earned money on their products and services, the business owner must learn and understand the consumer buying behavior.  

You have to earn trust from your local customers. The product or service you are offering has to be consistent. Communicate any change you make or intend to make to your customer to remain loyal to you.

The above ways of promoting your local business are pocket-friendly. As you ponder on the best method to promote your business, remember you can use several options simultaneously and market your business aggressively to get a better result in a shorter period.

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8 Tips for Making Your Business Debt-Free https://www.smallbiztechnology.com/archive/2021/04/tips-making-business-debt-free.html/ Fri, 30 Apr 2021 19:00:13 +0000 https://www.smallbiztechnology.com/?p=58458 A 2021 report shares that 77% of Americans have some form of debt. This can range from credit card debt and student loan debt to the debt that comes with having a mortgage or financing a new car.  Okay, that’s personal finance. What about small business finance? Businesses can incur a lot of debt from […]

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A 2021 report shares that 77% of Americans have some form of debt. This can range from credit card debt and student loan debt to the debt that comes with having a mortgage or financing a new car. 

Okay, that’s personal finance. What about small business finance?

Businesses can incur a lot of debt from buying materials in advance before they make a profit selling their products. Having your debt under control and not paying fees for missing payments is the key to not incurring more debt. 

Do you want to be debt-free with your business? Keep reading for more tips that you can get started on today:

Budget, Budget, Budget

Budget is certainly not a buzz word but it is extremely important to the financial integrity of your business. Without a budget, how can any business track how much they are spending in comparison to their cash flow? The last thing you want to do as a business owner is find out that you spent money on a new computer and now can’t afford to pay a bill that helps your business run.

Budgets take time to develop and shouldn’t be saved for the last 10 minutes of a meeting. Once you get your budget right, it will be easier to follow for the months to come. Making decisions based on your budget becomes much easier when you know where money is coming in and going to. 

Figure Out What Debt Is Costing You the Most

Is your building contract your biggest expense? What about the office furniture you bought? 

Find out what debt is costing you the most and target that first. If you own your office space, this may be the biggest expense. It will be hard to eliminate this monthly form of debt if you are leasing the building from someone else. Taking your biggest expense off the table can be a huge relief once it is paid off. You no longer will have to worry about the big payments every month and can just focus on the more minimal expenses and allocating your funds toward paying those off.  

Get Help From the Professionals

Who is the best person to talk to about debt? Consulting a professional in the financial world that can help you manage your business debt and present you with options of how to fix it.  Debt consolidation is a popular strategy if you’re the owner-operator of a bootstrapped, one-person shop. You can work with companies like Strategic Consulting to get a better idea of the best route for you based on the forms of debt you’re carrying. 

But what if you’re not financing the business with your personal credit cards? The fact is, there are debt consolidation companies who work with small businesses, too. Your CPA should be able to help you find the best solution for your needs.

Set a Goal

When would you like your business debt to be paid off by? How realistic is that to happen? 

Setting a reasonable timeline for your business to be debt-free can help serve as accountability along the way. It may be unrealistic to be debt-free in 6 months, but very possible within a year. You know your business better than anyone and can make a knowledgeable estimate on when you will be able to reach that goal. Sharing the goal with others can also help hold you accountable to hitting it by your desired date.

Look At Lower Interest Rates

Are there lower interest rates available for your current loans? Talk with your bank about options for a lower interest rate moving forward. There may not be options available but you won’t know unless you ask. 

Lowering your interest rate by any amount can significantly affect the amount that you will be paying. An interest rate of 5% on $500,000 for example is less to pay than an interest rate of 8-10% for that same dollar amount. 

Reinvest Your Tax Refund

Did your business receive a tax refund this year? Are you typically receiving a refund year after year? 

Instead of spending this refund on new items for your business, use that money to pay directly toward your debt. Think of it as money you were not expecting, given that you had already paid the government that amount. Using these funds to pay for your debt can save you from spending on upgrades you may not have needed in order for your business to continue running successfully. 

Sell Things

Does your office have an old storage room of desks, chairs, and other miscellaneous items? You can make money off of selling these items and put the profit toward paying your debt. 

Plenty of people that work from home are not looking to break the bank on a new setup for their home office. Making some money on items that are just collecting dust in your storage room is a win-win for everyone. You will also open up more space in your office too. Once you clean your office, you will realize how little you need materialistically for your business to thrive. There’s no need to do a complete office renovation right now if your current setup is getting the job done. Wait until you can pay for that remodel and purchase it then.

Develop Tunnel Vision

Becoming debt-free is not an easy task. This becomes even harder when trying to do it as a business. A fierce determination and vision is required for this effort to be a success. 

Run sales contests. Find new, more affordable ways to market your products. Don’t spend money on anything extra that isn’t absolutely essential to running your business. 

Cut the expenses that aren’t benefiting your business. 

It will be challenging but the reward of having a business that is debt-free and prepared with a savings for any financial challenges in the future will set you apart from most businesses. 

Don’t Wait

Now that you have read a few tips on how to become debt-free, why wait? Each day that passes is an opportunity to pay off your debt and take a step closer to your goal. Check out our website for more informational business finance articles like this one.

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5 Ways to Improve Your Marketing Strategy in 2021 https://www.smallbiztechnology.com/archive/2021/04/marketing-strategy-2021.html/ Fri, 30 Apr 2021 16:00:10 +0000 https://www.smallbiztechnology.com/?p=58461 The right marketing strategy can be the difference between the success and failure of your small business.  Even if your current strategy is generating positive results, there’s always room for improvement. And that leads to the million-dollar question: what’s the best way to take your marketing strategy to new heights in 2021? While there’s no […]

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The right marketing strategy can be the difference between the success and failure of your small business. 

Even if your current strategy is generating positive results, there’s always room for improvement. And that leads to the million-dollar question: what’s the best way to take your marketing strategy to new heights in 2021?

While there’s no one-size-fits-all solution, there are several ideas you should definitely consider. Here are five of the best.

Review Past Performance

This is where it all starts. If you don’t know how your marketing strategy has performed in the past, you won’t know what to do in the future. 

Review your performance for 2020, as well as that of the first quarter of 2021. 

What worked best? Which marketing strategies fell flat? Is it time to implement new ideas to kickstart your marketing department?

With the right tools in place, tracking marketing performance is easier than ever before. There are software programs that can do all the work for you. The only thing you have to do is compare the numbers and decide what comes next. 

Bring in a Marketing Strategy Consultant

This is a big step forward for many small business owners, but that shouldn’t stop you from considering it.

There are many benefits of bringing a marketing strategy consultant into your business, including but not limited to:

  • Expert guidance 
  • Another person to share ideas
  • A different view of your marketing strategy 
  • New ideas

It’s scary to bring in an outside marketing consultant. They could change a lot in regards to what you’ve done in the past. It can also rub your marketing team the wrong way. However, if you feel that it’s the best decision for your small business, don’t hesitate to take action.

Tip: don’t hire just any marketing consultant. Do your research to ensure that you hire an experienced and knowledgeable professional with a good track record of success. 

Spend More Resources on Content Marketing

Did you know that 70% of marketers are actively investing in content marketing? 

That’s a big number (and it’s likely to grow in the future). As you learn more about your competitors, you’re likely to find that many of them — if not all — are spending big-time resources on content marketing.

This doesn’t mean you should go all-in on your content marketing strategy, avoiding other methods that have generated positive responses in the past. But it does mean that you should learn more about content marketing, including the types that have the best chance of yielding the intended results.

Some of the most common forms of content marketing including:

  • Blog posts
  • Social media content
  • Video content
  • Whitepapers
  • Infographics 
  • Slide decks

You get the point. There’s no shortage of ways to get started with content marketing. The most important thing is that you have a defined strategy. This will keep you on the right track. 

Buy the Right Software

Depending on your age, you may remember the days when business software wasn’t popular. It was only for the biggest and most profitable companies.

Fortunately, things have changed over the years, and now there’s software for almost every business-related task.

As a marketing professional, some of the software applications to consider include a customer data platform, a customer review platform, and an analytics platform. 

Before you spend money on any type of software, consider if there’s a free trial available. This allows you to take the software for a test run, thus helping you determine if it suits your wants and needs.

Tip: no matter what type of software you’re seeking, you’re likely to find several solutions. Compare the pros, cons, and features to ensure yourself of making an informed and confident decision. 

Expand Your Efforts

This is where many small business owners come up short. They know what’s worked for them in the past, and they assume that this is all they should focus on in the future.

It’s true that you don’t want to abandon the marketing efforts that have gotten you this far. But at the same time, you never know what else will work until you give it a try.

Slowly expand your efforts to see what other marketing tactics can generate a positive return on  investment (ROI) for your business. 

Tip: as noted above, track the performance of your new marketing efforts. This will tell you if you should continue or when it’s time to stop.

Common Mistakes

As you consider the many ways to improve your marketing strategy in 2021, it’s possible that you could slip up every now and again. And when that happens, it has the potential to cost you time and money.

On the plus side, knowledge of the most common mistakes can help you prevent them. Here are a handful of mistakes to plan for:

  • Moving too fast: It’s a good thing to take action, but don’t get ahead of yourself. Should you move too fast, you could end up losing track of what’s most important.
  • Spending too much: Even if you have the budget for it, don’t overspend on new marketing tactics. Take it slow and steady, track the results, and scale as it makes sense to do so.
  • Doing it all yourself: This almost always brings trouble to your small business. Even if you consider yourself a skilled marketing professional, you’re only one person. And as a business owner, there’s a lot on your plate. Rather than attempt to do everything yourself, hire marketing professionals that you can trust to manage everything on your behalf. 

Final Thoughts

Regardless of your marketing goals — from building a brand community to generating more leads for your sales department — it’s critical that you have a strategy you can trust and rely on.

Take the time to think long and hard about the five ideas above and how they could transform your small business for the better.

Would you add any other ideas to this list? What have you had the most success with in the past?

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Overlooked Ways to Improve Productivity as a Small Business Owner https://www.smallbiztechnology.com/archive/2021/04/improve-productivity.html/ Fri, 30 Apr 2021 10:00:45 +0000 https://www.smallbiztechnology.com/?p=58464 As a small business owner, there’s no shortage of tasks and responsibilities staring you in the face. And if you’re like most in your position, it’s easy to feel overwhelmed — especially on those super-busy days. There are many general ways to improve productivity, such as using technology to save you time.  However, that may […]

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As a small business owner, there’s no shortage of tasks and responsibilities staring you in the face. And if you’re like most in your position, it’s easy to feel overwhelmed — especially on those super-busy days. There are many general ways to improve productivity, such as using technology to save you time. 

However, that may not be enough to generate the results you’re seeking. You may need more help to boost your productivity to better serve your employees and customers.

Here are five of the most overlooked ways to improve productivity as a small business owner:

Turn Off Your Cell Phone to Improve Productivity

This sounds like a simple thing to do, but many small business owners can’t bring themselves to make this decision. 

Instead, they leave their cell phone on all day long, which results in them taking personal calls and sending texts that do nothing but waste time.

If you need to leave your cell phone on — perhaps because it’s how you best communicate with customers, employees, and suppliers — vow to yourself to avoid all personal conversations during work hours. 

Tip: Schedule breaks throughout your day to check your cell phone for personal matters. This makes it easier to put it away during work hours because you know you’ll be able to check it at certain times of the day. 

Focus on the Most Important Tasks When You’re Most Productive

Have you taken the time to consider when you’re the most productive? Is it during the early morning hours before anyone else arrives at the office? Is it during the evening hours when your home is quiet?

Think long and hard about your most productive times of the day. From there, look for ways to focus on the most important tasks of your day during that time.

The last thing you want to do is waste your most productive hours on tasks that won’t move the needle. Save these tasks for other times of the day. 

Get Professional Help

It may seem like a far-fetched idea, but hiring a productivity expert could be the best decision you ever make.

This person will closely review your daily schedule, ask you key questions, and help you make changes to boost your productivity. 

At first, it may be difficult to open up to a productivity consultant. You may even be scared about letting them see how you work.

But once you get in the right frame of mind, you’ll realize that they’re willing to do whatever it takes to help you improve.

Tip: Don’t just hire any productivity consultant. Ask around to find someone who has assisted people in your network and/or industry in the past. This will give you the confidence you need from day one. 

Consider Any Health Concerns

It’s scary to think about, but there may be health reasons why you’re not as productive as you want to be. 

Fortunately, if you pinpoint the problem and receive the proper treatment, you can put this to rest once and for all.

For example, if you’re a male, you may want to take a testosterone test to ensure that your levels are high enough. Low testosterone is a common cause of fatigue in men, thus resulting in decreased performance on the job.

Just the same, women can run into similar issues should they have low estrogen levels. 

Tip: Don’t assume that you can treat even the most minor health concerns on your own. If it’s something you’re worried about, it’s something you should discuss with a qualified medical professional. 

Eliminate Your Commute

In today’s day and age, this is something that a growing number of small business owners are doing. They realize that commuting to and from the office is a time drain, both for them and their employees.

Even if you can’t work from home every day of the week, consider doing so on a part-time basis. A slight change of pace can do wonders. 

If you’re on the fence in regards to eliminating your commute, the first thing you should do is calculate how much time you spend in your vehicle.

For example, if you typically commute one hour each way, you spend two hours per day in your vehicle — that’s time that you could be working.

Now, think about what you could get done during this two-hour span. It won’t take you long to realize that there are better ways to spend your time. 

Track Your Progress to Improve Productivity

It’s one thing to say that you’ll use these tips to boost your productivity as a small business owner. It’s another thing entirely to implement them and experience a real change in your day-to-day life.

Don’t assume that everything you do will result in positive changes. For instance, you may find that one of the suggestions above actually makes you less productive.

The best thing you can do is make one change at a time, stick with it for the course of several weeks or months, and track your progress.

This will help you better understand what worked, what didn’t, and how you can adjust your approach in the future.

Note: Don’t expect every productivity hack to work out for the better. In an overall sense, this is a trial and error process. Some methods will work, while others come up short. 

Final Thoughts

Employees aren’t the only ones that need help staying engaged and productive. As a small business owner, you may have realized that this is an issue you’re struggling with, too.

You should strongly consider anything that could help you improve in this area. Even a small jump in productivity can go a long way in making you a better owner and manager.

How do you feel about your current level of productivity at the office? Is there room for improvement? What steps do you plan on taking in the near future to reach all your short and long-term productivity goals?

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Be a Better Business Owner Through a Graduate Program https://www.smallbiztechnology.com/archive/2021/04/graduate-program-admission.html/ Thu, 29 Apr 2021 10:00:37 +0000 https://www.smallbiztechnology.com/?p=58445 Every year, hundreds of thousands of students across the United States earn a graduate degree. Many of these are small business owners just like you. Some people go down this path because it allows them to chase their dream job. Others do so because they’re interested in being better business owners. And of course, there […]

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Every year, hundreds of thousands of students across the United States earn a graduate degree. Many of these are small business owners just like you.

Some people go down this path because it allows them to chase their dream job. Others do so because they’re interested in being better business owners. And of course, there are people who simply enjoy being a student.

While a growing number of people believe that you don’t need a college degree to succeed, that’s not necessarily true. There are certain career fields that require a bachelor’s and master’s degree (if not more).

So, here’s the million-dollar question: what can you do to improve your chances of gaining admission to a graduate program?

With so many students applying to these programs every year, competition is fierce. And for that reason, you need to take steps that put you in the best position to receive an approval letter.

There’s no way of knowing what will happen when you apply to a graduate program, but that shouldn’t stop you from doing all you can to position yourself for success.

Here are five steps you definitely need to take:

Know Your Options

This is where it all starts. You need to know your options, as this will give you a clear idea of where to start.

For example, if you’re interested in MFT programs in California, make a list of each and every one. Leave no stone unturned.

Once you know your options, you can go through them one at a time to compare the pros, cons, and finer details.

Soon enough, you’ll find that some programs are exactly what you’re looking for while others come up short. 

It’s okay to spend as much time as necessary on this step. This will put you on the right path early on, which will only help you in the long run. 

Keep an Open Mind

This is where many people make their first mistake. They turn all their attention to one program. While you may have good reasons for wanting to be part of a particular program, you shouldn’t overlook other options.

Keep an open mind, as you never know when you’ll have to pivot.

Tip: list your top choices in order from most interested to least interested. This will help you prioritize your search, hopefully leading you to one of the programs at or near the top. 

Go Above and Beyond

It’s one thing to apply to a graduate program. It’s another thing entirely to convince the school that you’re a good fit. 

This is why you need to go above and beyond during the application and interview process. 

For example, if the program states that it’s optional to submit an essay with your application, you should absolutely do so. You can rest assured that not every applicant will do this. That immediately puts you in a better position.

Anything you can do, within reason, to stand out from the crowd is something you should consider. You don’t want your application to get lost in the shuffle. You want it to stand out. 

Obtain Top-Notch References 

This is one of those details that can sway the decision committee in one direction or another. 

Some people take the easy way out by asking friends and family for references. This may be okay for one reference, but not all of them.

Think long and hard about who can provide you with a killer reference. Examples include college professors, local business professionals, and current and former employers. 

Once again, this is your opportunity to go above and beyond. If you’re asked for three references, provide five. 

This one detail can make or break the application process, so don’t let it go as an afterthought. Put as much time as necessary into obtaining the best possible references. 

Start Early 

In addition to a list of potential graduate programs, include the application deadline for each one. This is generally the same for most schools, but you should double-check to be sure.

If you don’t apply early enough in the process, you risk the program filling up before you have a chance to do so. As soon as the program begins to accept applications is the date that you should take action.

Not only does this put you at the front of the line, but it also shows the school that you’re engaged and excited about applying. 

Furthermore, if your first choice turns you down, you don’t want to get stuck without a backup plan. 

Important Questions to Answer

Now that you know how to improve your chances of gaining admission to a graduate program, you can turn your attention to any questions weighing on your mind.

Here are some of the most important to address:

  • If you had a choice of any graduate program, which one would it be?
  • How comfortable are you with the costs associated with the programs you’re most interested in?
  • Do you have everything you need to complete the application process?
  • What will you do if you receive a denial from your top choice? Your top three choices?
  • Do you have anyone you can turn to for guidance and advice as you navigate the application process?
  • Are you familiar with the most common mistakes associated with applying to a graduate program?

By addressing these questions, you’ll come to better understand the process as a whole as well as what you can do to put yourself in a position to succeed.

Sweeping your questions and concerns under the rug is a risk you shouldn’t be willing to take. You’re much better off addressing these head-on so that there are no surprises down the road. 

Final Thoughts

So, there you have it. If you take these basic steps, you’ll improve your odds of gaining admission to the graduate program of your choice.

It’s a big step in your life, but you’re sure to have a smile on your face when you finally have a diploma in your hands. Good luck with the application process! 

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­­­­­­6 Critical Ways to Cover Your SMB Assets https://www.smallbiztechnology.com/archive/2021/04/6-critical-ways-to-cover-your-smb-assets.html/ Wed, 28 Apr 2021 19:00:20 +0000 https://www.smallbiztechnology.com/?p=58440 Whether you’re just starting your SMB (small-to-medium-sized business) or you’re a veteran, it’s a good idea to establish proper safeguards that protect all your hard work and investments.  We are all familiar with the unsettling statistics about small businesses failing within the first five years. The top reasons for SMBs going belly-up typically deal with […]

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Whether you’re just starting your SMB (small-to-medium-sized business) or you’re a veteran, it’s a good idea to establish proper safeguards that protect all your hard work and investments.  We are all familiar with the unsettling statistics about small businesses failing within the first five years. The top reasons for SMBs going belly-up typically deal with failure to listen to customer feedback or inability to change with consumer demands. Other reasons include ineffective marketing or mismanagement of resources.

Because these are the main stumbling blocks for SMBs, you’re probably already aware of these common pitfalls.  However, you might not be as mindful about underlying safety measures that can help stabilize your business even during the rockiest of times.  Here are some fundamental ways to cover your assets for your SMB that can help keep your business thriving into that 6th-year mark and beyond.

Tips to Safeguard Your Business

B2B (Business to Business) Background Checks:  Picture it..you’ve got a brilliant idea for a new product line and reach out to (what seems like) a reliable source for materials. Yet you find yourself left holding the bag and unable to fill orders because your source has failed to deliver. It’s a common and tragic tale told among small business owners. Save yourself, your customers, and your business a ton of heartache by doing intense background checks on businesses you’re considering working with to supply services or materials for your products or services. Doing this will save your bacon in the long run.

Bank Accounts: If you’ve been running your SMB for a while, you probably already have a separate bank account devoted to your business. However, it’s common for many startups to keep everything in a personal account at the beginning of their endeavors for various reasons. If this is you, and you’re starting to see an influx of business income, it’s time to make distinctions between personal and professional bank accounts. Take steps to separate credit cards and bank accounts into specific business products at your bank. Establishing a business bank account can also give you extra security for your finances, and other perks such as automatic alerts, online bill payments, flexible overdraft protection, and even the potential to receive a line of credit.  The benefits to a business bank account are contingent upon your bank’s policies, but segregating your personal money from business income is crucial to staying successful.

Business Insurance: This is a polarizing security option when it comes to small business protection. Some startups feel they don’t have enough money to pay for insurance when they’re taking all precautions to avoid incidents to begin with. After all…that monthly insurance payment feels like a lot to part with if you never use it.  That’s an understandable viewpoint, however, what if something does go wrong? Then what? If you don’t have enough money for business insurance, then delay opening your doors until you do. Insurance for your company can be a godsend in terms of protecting your assets, your customers, and your investments. It’s true, nothing is foolproof and insurance won’t keep your business in an impenetrable bubble, but it can protect you from fraud, theft, and much more.

Cybersecurity: Perhaps the most critical and integral precaution you can take for your SMB is ensuring your tech is safe. These days, this might seem like an obvious security measure, but the life of a small business owner is hectic, and sometimes these essential details might escape our busy minds. Do yourself and your business a huge favor by dropping everything and do a business cybersecurity check on your computers and networks now.  Be sure you have a top-notch firewall installed and it’s updated to protect your business information. Also make sure your antivirus software is current, functioning correctly, and able to detect security breaches at the drop of a hat. Change passwords often and make sure these passwords are hard to crack. As an extra measure of protection, consider getting an external data storage system and backing up all your business’s information on this backup drive.  You may not ever have a hacker crisis or a system shutdown, but if you do, these steps can save you and your business from tremendous trauma.

Employee: If you have employees, you’re probably hyper-vigilant about their safety and wellbeing.  You also need to get serious about protecting your SMB assets from accidental or purposeful theft or damage. You can gain peace of mind for your small business by providing digital badges to your employees. This gives you the control over who has access to various areas. You can also adjust permissions in the event of an employee termination. This protects your company’s equipment and data from all manner of pitfalls and security breaches. 

Furthermore, you’ve got to protect your employees from harm in order to protect your business from litigious actions. Nothing can slam an SMB down faster than an employee injury (or worse, death) while on the job at your business.  Even if an injury is minor, there may still be a threat of lawsuits.  That’s why your best course of action is to check for hazards around the office and/or warehouse facilities.  You can double your efforts to protect yourself and your employees by getting an OSHA certification. Occupational Safety and Health Awareness courses provide you with vital training and resources that enhance your awareness about job-site safety. This, in turn, protects your employees and your assets. It also paves the way to a happier, safer work environment and long-term business success.

Hire an Accountant: If you’re great with numbers, or even have an accounting background, doing your own small business taxes might seem the most ideal solution for you. However, running your business can be consuming, and big details can get missed while filing company taxes.  Plus, are you up-to-date with all the new regulations and codes? Do you know what kind of write-offs and deductions you can take for your SMB?  Whether you are a crackerjack at crunching numbers or not, consider getting a CPA who is devoted to your business’s success. This will save you loads of time and give you peace of mind.  While we’re on the subject, think about investing in accounting software to make your life easier too.  The extra money to hire an accountant or get accounting software may give you pause, but please remember, one false accounting entry can get the IRS sniffing up your assets which means audits and potential troubles for your SMB.

Cover Your Assets and Leave Nothing to Chance

At the end of the day, preparedness is the best way to assure success.  Think about all the long hours, hard work, and money you’ve poured into your SMB.  And then think about one small twist of fate flushing that all down the drain.  Now consider these preventative tips that are solid steps towards keeping your business, customers, and employees safe and preventing disasters on your company’s upward trajectory. When it comes to staying on top, you can’t leave anything to chance, that’s why taking precautions is essential to your growth and sealing your SMB success for many years to come.

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How to Become a Better Business Owner https://www.smallbiztechnology.com/archive/2021/04/how-to-become-a-better-business-owner.html/ Wed, 28 Apr 2021 16:00:34 +0000 https://www.smallbiztechnology.com/?p=58361 Whether you’ve just launched your business or are a veteran entrepreneur, chances are that you sometimes feel overwhelmed and don’t know how to improve. You might be overbooked, understaffed, or just utterly daunted by the tasks of operating a business. If this sounds like you, don’t worry; Thousands of other business owners worldwide feel the […]

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Whether you’ve just launched your business or are a veteran entrepreneur, chances are that you sometimes feel overwhelmed and don’t know how to improve. You might be overbooked, understaffed, or just utterly daunted by the tasks of operating a business. If this sounds like you, don’t worry; Thousands of other business owners worldwide feel the same way. Not to mention, you’re already on track to improve your situation. The key to becoming a better business owner is to look for help and advice, and you’ve already made that step!

Identify Weaknesses

The best way to start becoming a better business owner is to identify your strengths and weaknesses. Are you great at building relationships with your team but lack when socializing with customers and clientele? Do you take a lot of pride in your work and does it stop you from letting others share the spotlight? To become a better leader in the workplace and improve your business, write down the pros and cons of your work and find ways to improve them.

Once you’ve written down your strengths and weaknesses, create a plan of action. Find a way to improve your weaknesses and to build upon your strengths. Maybe you need to start delegating tasks better or stop taking such a long lunch break. You might need to hire new employees to lighten the load on everyone. You may even need to do some employee bonding to create better connections in the office and foster a better workplace environment.  No matter what, creating an action plan will help you start to improve, and may even give you the ideas necessary to change your business almost overnight!

Delegate Tasks

Are you a small business owner that constantly finds yourself over-scheduling or taking on too much at once? Do you sometimes barely make deadlines or even miss them? If this is the case, consider finding some way to get help with your daily tasks. Hire a friend, family member, or someone with business-specific experience to help take on some of your duties. Freelance work through independent contractors to alleviate some of the burdens that you may have but also maintain your independence as a company.

If you’re currently managing a business with multiple employees, figure out how to split up the work more evenly. Could you assign less important tasks to some of your current employees? Hire somebody if necessary. You could even promote or hire an associate to become your assistant to help take over some of your work. Just make sure you leave the most important tasks for yourself unless it’s absolutely necessary to assign them to someone else. As the head of your business, you have to evaluate your situation and make sure you’re doing the best for your company, employees, and yourself.

Manage Your Time

When operating a business, time management is easily one of the most important things to master. Instead of spending time doing menial tasks at your desk or spending too long at lunch, find a way to be more efficient. Get your biggest tasks done first and leave the other smaller things for when you have time in between meetings or interviews. Don’t get distracted by your phone or your employees, but instead allow yourself time to socialize at the end of the workday. If you really want to get on top of managing your time, consider using a time management app or write down when you start and stop working. You can easily track your hours spent working and evaluate where you can crunch time each day!

Invest in your Business

As a business owner, you represent the face of your company. Everything that you do reflects on your business and affects your employees and customers. This means that every decision you make will affect your business, so you should make sure that you are well-informed and educated about how to handle being in charge. Not only should you invest time and money into your business, but you should also invest yourself into your business. Focus on your company and find ways to improve it. Look back on your decisions and their outcomes. How could you have changed things? If you’re really looking to improve things, consider investing in business coaching. By getting a business coach, you can get advice and insight from another successful business coach. Reaching out and investing in help has the power to push your business to the next level.

Build Customer Relations

A great way to improve your business is to grow your customer relations. Evaluate your intended audience and start researching ways to connect with them. Utilize social media platforms like Instagram, Facebook, or even TikTok to promote your business. Stay up to date on trends and movements to keep your business relevant and in the public eye. Even if you offer a service that doesn’t need advertising, still consider using social media to update your customers on any changes or improvements to your company.

Another way to build customer relations is to get involved in the community. Host a variety of events like giveaways, job fairs, or potlucks to educate your community on the services that you offer as a business. In addition to this, consider joining or donating to some programs in your area. Offer to sponsor a local sports team or school club. Give money to local organizations to help improve their services. Do things to benefit those around you and it will reflect positively on your business!

Overall, the best way to start becoming a better business owner is to start working towards improvement. List what you do well and what you lack in and identify ways to fix it. Consider hiring extra employees to help lighten the workload and allow yourself to create a workplace environment that is beneficial to all. Be sure that you manage your time and look to start advertising and building customer relations. Invest in quality experiences to help bring your business to the next level. Set yourself apart from other entrepreneurs!

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7 Ways to Improve Your Office’s Productivity https://www.smallbiztechnology.com/archive/2021/04/7-ways-to-improve-your-offices-productivity.html/ Wed, 28 Apr 2021 13:00:33 +0000 https://www.smallbiztechnology.com/?p=58357 Have you noticed that many of your employees often seem off-task or their project turn-out is low? Do you find them chatting more with their colleagues than doing their work? Chances are, this is the case for many of your employees and it may be affecting your business. Although there are many factors affecting workplace […]

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Have you noticed that many of your employees often seem off-task or their project turn-out is low? Do you find them chatting more with their colleagues than doing their work? Chances are, this is the case for many of your employees and it may be affecting your business. Although there are many factors affecting workplace productivity, there are also hundreds of solutions. Identifying the issues and fixing them is the first step to improving your office’s productivity!

Utilize Technological Improvements

As technology improves, thousands of different options and alternatives for office systems have been created. Use these to your advantage. Instead of in-person meetings, utilize software such as Zoom or Google Meet. This way, your employees don’t have to block out a certain time in their schedule just to stop working. They can still stay on-task while tuning in and listening. Another way to improve your office’s productivity through technology is to use services like managed print services. Services like these are some of the best things to add into the office; they help eliminate any IT issues and overall confusion.

Organize

One of the best things that you can do to increase productivity and the overall office environment is to organize. Help your employees organize their office space by giving them more cabinets or organizer bins. Add extra storage items into shared office spaces such as copy rooms and break rooms. Put away and hide extra cords, appliances, and any other unnecessary items. Having an organized office space can help reduce stress on your employees and help their productivity improve.

Limit Non-Work Related Tech Usage

The biggest issue with your office’s productivity is probably the amount of electronic distractions present. Chances are, you constantly see your employees on their phones instead of doing their work. Although it is nice to take a break sometimes, constantly being on the phone and distracted should not be tolerated in the workplace. One of the easiest ways to improve this is to incentivize lack of phone usage. For example, the more work that your employee completes periodically, the more their pay should raise. In addition to this, they should also get a bonus. You could also turn phone usage into a challenge between colleagues by encouraging everyone to stop being on their phone in turn for some sort of reward (catered lunch, longer lunch break, etc.). If all else fails, talk to those that are constantly distracted by their phones or other electronics. Let them know how it is affecting the business and demand that things must get better. By finding a way to eliminate distractions in the workplace, you will be able to increase your office’s productivity easily.

Schedule

Do you notice that your employees don’t have a lot to do some days but are overwhelmed by others? Sit down as the business owner and go over the office’s tasks. Is there anything that you can do to fill in the time between tasks on slow days or could you add more tasks to your employees workload? Create a Monday through Friday schedule for your employees and start planning everything out. Work any meetings that you may want to have around tasks that must be done. Be mindful of how long it takes some of your employees to work and add in necessary break times to allow your employees to eat and use the restroom. If possible, don’t over-schedule, but rather under-schedule in case new things come up later in the week.

Give Down-Time

When trying to improve your office’s productivity, make sure that you allow your employees to have many breaks. Consider providing longer lunch breaks, periodic restroom breaks, and short “brain breaks”, which only have to be five minutes or so. Give everyone time to reset between tasks and to relax, even for just a couple of minutes. Adding in down-time for your employees can help your employees feel more motivated to get their work done and even cause them to get their work done faster. Although it may seem backwards, adding in breaks for your employees can help them increase their overall productivity.

Build Relationships

As the boss of your office, you are the person that everyone looks to for direction. In addition to this, you are also the person that many of your employees look to as an example. This means that you must put out the same quality and speed of work that you expect from your employees. By doing this, you are setting a standard for your company and everyone will follow your directions.

While being a role model for your employees is important, you should also strive to become a friend to your employees. Build relationships with your employees and praise their work; They will soon start to be more open with you about their assignments and start coming to you for advice about their work. Although it may seem strange to be viewed as just another one of your employees’ colleagues, it has been proven that the more comfortable employees are with their boss, the better their work is.

Incentivize

One of the easiest ways to increase your office’s productivity is to start incentivizing their work. Start keeping track of who turns over the most assignments and completes the most work, and take some of the top employees out to eat for lunch. Or, if your office reaches a major milestone, provide food or throw a party at your next company meeting.If you’re looking for more affordable options, consider hosting a weekly food truck on the premises of your office and allow your employees to grab lunch and congregate for a while. This way, you don’t have to spend anything outright, you just lose your employees for an hour.

If you’re looking for an easy way to incentivize, start giving small bonuses to employees that do the best. Give small gift cards, bonus checks, or even a pay raise and your employees will start to feel extremely motivated. They will all work to become the best and to receive benefits, thus improving your office’s productivity.

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9 Tips for Business Growth https://www.smallbiztechnology.com/archive/2021/04/9-tips-for-business-growth.html/ Wed, 28 Apr 2021 10:00:26 +0000 https://www.smallbiztechnology.com/?p=58350 Statistics show that 50% of new businesses survive 5 years. Why does this happen? What do the ones that succeed do right? Where is your business at? Businesses experience several changes within their first few months and years in business. Keep reading to learn how you can grow your business. Stay Organized While it may […]

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Statistics show that 50% of new businesses survive 5 years. Why does this happen? What do the ones that succeed do right? Where is your business at? Businesses experience several changes within their first few months and years in business. Keep reading to learn how you can grow your business.

Stay Organized

While it may seem obvious that organization is an important part of your business, it will become harder to stay organized as you continue to grow and hire more people. You can increase your focus on organization by making it a part of the work routine for you and your employees. 

If everyone spends the last 10 minutes of their day straightening their workspace, getting rid of trash, and making sure that they are prepared for the following day you can stay on top of organization. Employees preparing for the next day ahead of time can help everyone be more productive first thing in the morning.

Show Up in Search Results

Whether you sell a product or offer service, you need to be relevant on Google and other search engines. Local search is still how several clients will find you and if you aren’t visible, it will be hard to work with you. 

Investing in learning about Search Engine Optimization (also known as “SEO”) and how you can improve your approach will help you rise in the rankings. Take note of what others are doing well in this area and see how you can adapt those strategies to your business. 

Focus on Data Management

Data is everything in business. It is the catalyst for changes to be made and gives you the information needed to make decisions about your business. 

Investing in master data management can give your business the information it needs in real-time and mesh the business and IT forces to make the most of your business data. This is an important investment for your business because you cannot afford to fall behind the competition or industry with data management. New information comes in quickly and having a system that can handle and repurpose this information is vital for success and growth.

Goal Meetings

Does your business set yearly goals? How often do you check in on these goals? What happens if you hit a goal early?

Goal meetings are important as a business grows for a few reasons. First, accountability is the name of the game. If you wait until halfway through the year to check in on your goals, you may be playing catch up. Working as a team to hit the revenue and other goals you have is important and these meetings will allow everyone to share their input on how they think you can improve.

Sometimes you hit your goal earlier than expected. When this happens, you can use this meeting to set a new goal and celebrate achieving the previous one.

Don’t Stop Learning

Business education is a nonstop journey of learning for employees at every level. There are new areas and updated information to be trained on daily. Incorporating learning and continuing the education of your staff can help set your business apart. 

A business that starts off with 10 employees will operate differently than one that has grown to 200 employees. Knowing how to navigate these waters will help your whole team be a sponge for information and turn it into action. 

Investing in a guest speaker to present on a Friday afternoon or sending your IT team to a tech conference are ways to accomplish this.

Survey Your Customers

What do your customers like most about your business? What changes would they like to see made? How are you going to make these changes?

Whether it is through testimonials or survey questions, it is important to gain feedback from your current customers. Finding out what makes them loyal to your business and why they make repeat purchases is the valuable information that you need. Presenting new ideas or concepts to your customers can also be beneficial when you are trying to gauge the future success of a new product or service. Their feedback early in the process can help you fine-tune it before you launch. 

Learn From Your Competition

What thoughts come into your mind when you think about your competition? How are they doing things differently than your business? Where do you see room for your business to grow in comparison to them?

Sometimes there is a negative connotation when thinking of competition within business, but there can also be an opportunity to learn. Take note of what they do well and see how you can apply it to your operations. You can also learn from their mistakes and try not to make the same ones.

Innovate

Does your business encourage innovation? How are you planning for the future to stay relevant? 

The past year has been an excellent example of businesses that innovated in order to stay in business and ones that were slow to change or refused to. Finding new ways to reach customers and enhancing your customer service experience is extremely important to growth in the future. Businesses that never innovate will have a hard time continuing to see growth year after year.

Encourage Creativity

How do you encourage employees to present new ideas for your business? Are there ways for them to channel their creativity at work?

Creating an environment as you grow that allows for creativity in the workplace will help your business from becoming stale and doing the same thing year after year. This can be as simple as challenging your employees to a competition in which you see which team can find the most unique idea or offering a reward for certain ideas. Changing the layout of your office space can increase productivity and creativity at the same time. 

Take Action Today

Now that you have read more about tips for business growth, you can put these into action today. Whether you are a startup or have been in business for 20 years, there are always opportunities to grow in new ways. Check out our website for more informational business articles like this one.

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7 Critical Components of a Thriving Restaurant Business https://www.smallbiztechnology.com/archive/2021/04/7-critical-components-of-a-thriving-restaurant-business.html/ Tue, 27 Apr 2021 19:00:49 +0000 https://www.smallbiztechnology.com/?p=58364 Restaurants come and go. Perhaps you’ve watched businesses rotate in and out of a space and you wonder why they never seem to thrive. Or you struggle to get repeat customers at your restaurant and you wonder what’s going on. Running a restaurant business involves a lot of moving parts. Customers are picky about their […]

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Restaurants come and go. Perhaps you’ve watched businesses rotate in and out of a space and you wonder why they never seem to thrive. Or you struggle to get repeat customers at your restaurant and you wonder what’s going on. Running a restaurant business involves a lot of moving parts. Customers are picky about their food and where they like to eat. They frequent the places they love and they tell everyone about it. Likewise, they tell everyone about the places they had bad experiences with. If you want to create a thriving business, you need to consider each of these factors.

The Location

What’s the parking like? Is it in the right part of town for your target customer? Is it easy to get to? Is it accessible? These are important questions you should ask before you start a restaurant. If you are stuck in a location that isn’t working for any of these reasons, it’s important to make changes if you want to thrive. Or, you might want to consider restaurant alternatives such as virtual kitchens.  These unique restaurant set-ups forgo the need for parking or prime locations because they operate on a to-go, delivery and pickup basis. For example, a NYC ghost kitchen is ideal in this busy metropolis where prime real estate is a costly commodity and parking is at a premium.  Granted, if you want a full-service, sit-down restaurant, the location of your business matters and having it in the wrong place can lead to failure. Do your due diligence if you need to make a move to ensure you choose just the right location, or choose alternatives such as cloud kitchens that can give you and your restaurant customers the best of all worlds.

The Service

Unless your restaurant brand is built around offering terrible service to your customers, you need to provide incredible customer service. Every time a guest interacts with the staff in a restaurant is an opportunity to create raving fans of your business. Don’t just send your staff out to the wolves. Take time to train them so they are knowledgeable and can easily help customers with their questions. Teach them and show them what good customer service looks like. It’s amazing what a smiling face can do, so make sure you hire staff who are friendly and personable. You’ll save yourself a lot of trouble down the road if you choose the right people for your business.

The Food

Of course, people come to restaurants for the food. Is it good? Is it hot when it comes out? Is it what the people ordered? Creating a menu sets the tone for everything else in the restaurant. Give customers enough choices, but don’t make it too complicated. If you offer an allergen friendly menu, make sure it’s obvious. If there is a special way your customers need to order, give instructions to help them help you.

Whatever the theme of your restaurant, create a menu with selections that are unique and appetizing. Give generous portions so customers don’t feel slighted. Make it look pretty on the plate too. It’s amazing how this simple task can make the experience more enjoyable for customers.

The Water

Water is a vital component of a good restaurant business. It impacts everything from the cleaning, to pipes maintenance, to the way the food tastes. If the water at your restaurant business tastes bad, it will impact everything and it will deter customers from coming back. Imagine a customer gets a drink with ice in it. The ice starts to melt and makes their drink taste like chemicals or minerals. Or they just get water with their meal and it has a metallic flavor. These unpleasant tastes can translate into losing repeat customers.

The best way to improve the flavor of your restaurant water is with a water filtration and water softening system. A water softener in particular helps remove minerals from the water. This process not only helps the water taste better, but it also helps reduce how much detergent you’ll use when you do dishes each night when the restaurant closes. It also reduces mineral buildup in your pipes and can save you from costly repairs later. A good water filter will remove many of the chemicals that leave your water tasting bad and helps improve the flavor of food and other drinks. It also provides improved water safety for you and your customers.

The Atmosphere

What’s it like inside? Is it dark, bright, modern, or eclectic? Is it clean? Is it really loud, or can people easily have conversations with friends? The vibe sets the tone for how people enjoy the space. If it’s always dirty inside, customers will be put-off. Make sure your team cleans regularly to ensure an inviting space for guests to eat. If you want a family friendly environment, use furniture and color to make it more appealing. Plates, cups, and dinnerware are also parts of the restaurant experience. Creating a unique atmosphere can help a restaurant business do well.

The Kitchen

Is your kitchen running well? Is it clean and organized? Does everyone know their role and where to get what they need to make their part run smoothly? Just like the kitchen is the heart of the home, the kitchen is the heart of the business. Ingredients come in and meals go out. If your kitchen needs repair or it needs work, things will function less efficiently. This impacts how easily you can get meals out to the customers, prep food, and so much more. Give attention to your kitchen and how it’s laid out to ensure it is functioning the best.

The Cleaning

Floors, tables, and walls should be as clean as possible. It removes dangerous hazards, but also just looks better. Customers want to feel like the food they are going to eat will taste good and won’t make them sick. If your restaurant is always dirty, it may leave people feeling like something will be wrong with the food as well. Train your staff to keep their work areas clean, but to also stay on top of cleaning customer spaces. During busy times, bathrooms in particular get neglected. Cleaning these vital spaces will offer a welcoming vibe that keeps customers happy and coming back with their friends.

It’s possible to create a restaurant that thrives. When you focus on the location, atmosphere, food, water, kitchen, cleaning, and especially the customer service, your business will be more successful. Restaurants can have the best marketing, but if they neglect any of these vital components, they risk everything. Happy customers are repeat customers. Serve them with excellence.

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12 Important Roles Small Businesses Should Outsource https://www.smallbiztechnology.com/archive/2021/04/12-important-roles-small-businesses-should-outsource.html/ Tue, 27 Apr 2021 16:00:46 +0000 https://www.smallbiztechnology.com/?p=58368 Entrepreneurs often do many different parts of their businesses themselves. But just because you can do it, doesn’t mean it’s the best idea. Doing everything means that your ability to grow is limited to the number of hours in a day you can work. Running a small business comes with many different challenges. Many of […]

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Entrepreneurs often do many different parts of their businesses themselves. But just because you can do it, doesn’t mean it’s the best idea. Doing everything means that your ability to grow is limited to the number of hours in a day you can work. Running a small business comes with many different challenges. Many of them can be relieved by choosing to outsource important roles to reliable people and agencies. When you free up your time, you’re able to focus on the most important income-generating activities in your business and to think strategically to grow.

Marketing

Unless you are already a marketing expert, outsourcing this key role can be an incredible asset. Small businesses rely on many forms of marketing to reach new people and convert them to customers. There are many types of marketing, but some of the best to outsource are these:

Digital Marketing

Hiring a digital marketing expert can bring your business to new heights quicker than you can alone. Their expertise helps attract the right clientele and boost your brand awareness so more people know about you. When you need digital marketing services, it’s important to find a firm that offers what you need and can show you case studies for their results with previous clients. It also helps to find a firm that may have experience with your type of business and customer profile.

Content Marketing

Content marketing utilizes useful and relevant information to draw in customers. These can be in the form of blog posts, informative articles, e-books, videos, podcasts, and more. The content should be produced in a regular cadence and distributed through many different channels to all the places where your target audience is. If writing and creating media isn’t your field of expertise, it’s a great task to outsource.

Social Media Marketing

Another important area of marketing is social media marketing. With all the different social media platforms, this can get confusing and overwhelming quickly. When you outsource to a social media marketing expert, you can rest assured your investment will be well spent and your business can grow.

Web Design

Creating an appealing website is a little bit art and a little bit science. A good web designer can make your website look and feel cohesive and unique. They can also create a look that appeals to your target audience. When you outsource web design services, you’ll get their expertise and skills along with more free time to focus on other areas of your business.

IT Services

Most small businesses don’t hire full-time IT staff to get started. But when technology breaks, it’s vital that you have a team who can help you fix it quickly. Broken workflows, apps, and websites can cost you a lot of money in lost sales. There are many facets to IT services including tech support, cybersecurity, and coding. Each of these IT services helps your business succeed.

Accounting

Do you dread taxes each year? Then outsource it. Accounting incorporates many different aspects of business finances. Hiring a professional accountant to handle it can save you more money than you spend. Business taxes are complex, and there may be multiple tax deadlines you need to consider throughout the year. A good accountant will ensure that your quarterly taxes get paid, that your payroll taxes get paid, and that you can keep up with the annual changes that make filing taxes so tricky.

Payroll

Outsourcing payroll simplifies the process of paying your employees. It ensures you take out all the proper taxes, pay your employees the right amount on time, and that you don’t need to spend time doing it each week. Furthermore, if you have a complicated payroll, or hire internationally, it is well worth your while to recruit international payroll services for peace of mind and total accuracy.

Bookkeeping

Some businesses don’t bother with bookkeeping, but this regular maintenance of your business finances helps you see where your business is doing well and where it is not. By outsourcing bookkeeping, you can easily find areas that need more financial attention and ones that need less. You’ll be able to see how your spending is comparing to the budget you set and what you can do to ensure you don’t overdo it.

Legal Services

While you never imagine you’ll need a lawyer, it’s best to have one on retainer for your business. Things happen. Vendors may sue, customers may pursue legal action, and you may simply need a solid contract written up. Outsourcing legal services can save you from headaches and possibly from even losing your business. A great business lawyer is an asset that can help you navigate copyright and trademark laws and even file for them on your behalf.

Customer Support

Happy customers buy more, and they tell their friends. If you want your business to grow, it’s important to either hire someone or outsource customer support. Outsourcing this important role gives you more flexibility in running the other parts of your business. You can rest assured that someone is responding to customer emails and phone calls and helping them with their purchases and complaints. It also helps you if you need to go out of town and gives you more flexibility and freedom as an entrepreneur. You’ll have peace of mind that your customers are taken care of even when you aren’t available.

Things You Don’t Enjoy Doing

When you really hate doing particular tasks, you are more likely to procrastinate or not do it at all. This can be especially problematic for small businesses. Growth requires having systems and processes in place that can be scaled. Outsourcing key roles give you more time to ensure that the processes you have in place are giving you the results you want for your business.

If you dislike administrative tasks, find a good VA to take it off your plate. If you don’t want to do your own accounting and payroll, there are companies who can fill in the gap. It’s easy for entrepreneurs and small business owners to try and do everything themselves. It’s more valuable in the long run to find skilled and capable people to come alongside your business. Outsourcing to professionals helps you enjoy your business more and get more accomplished.

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Easy Productivity Boosters You Might Not Have Considered https://www.smallbiztechnology.com/archive/2021/04/easy-productivity-boosters-you-might-not-have-considered.html/ Tue, 27 Apr 2021 13:00:44 +0000 https://www.smallbiztechnology.com/?p=58374 Every company wants to find those secret productivity boosters. A CEO who makes a speech about boosting productivity has really said nothing at all. It’s obvious and universal. No company wants less productivity from its workers. No company is after pretty good productivity. They all want to maximize output. The only real question is how […]

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Every company wants to find those secret productivity boosters. A CEO who makes a speech about boosting productivity has really said nothing at all. It’s obvious and universal. No company wants less productivity from its workers. No company is after pretty good productivity. They all want to maximize output. The only real question is how to make it happen. If it was easy, we wouldn’t need libraries full of books on the subject. We wouldn’t need endless seminars, retreats, and lectures. But it is never that easy.

There are too many moving parts and components that are difficult if not impossible to control. You can try to employ more people. But more chefs in the kitchen don’t produce a better soup. You can purchase more hardware. But it is a poor artist that blames her tools when mistakes are made.

The thing most managers don’t want to hear is that their workforce is already producing at maximum efficiency. They don’t want to hear it, in part, because if true, they would be out of a job. They would have to tell their supervisor that they are incapable of increasing productivity. If you have already tried all the traditional solutions, consider a few small ideas that could make a big difference:

Better Coffee

That bargain brand coffee pot paired with the cheapest store brand coffee you could find is not cutting it, not even close. There is a reason your workers are late every morning. They are in long lines at their favorite drive-through bistro to overpay for a decent cup of coffee to help them start their day. This gets everyone starting their day rushed, stressed, and behind the 8-ball. That is time and productivity that can never be recovered. Your workers start their day behind and things only snowball from there.

You can flip the script with something as basic as great coffee options in your break room. For surprisingly little money and effort, you can even supply the cold brew coffee they like so much in the summer. The key is providing options that workers want throughout the day. If they have to use part of their break to leave the office building to get something that you could easily supply, the result is productivity loss.

A good break is a crucial part of a workday. While breaks are optional, you need to make sure your employees take full advantage of all of their breaks. Skipping breaks will actually harm their productivity in the long run. Exhausted employees make mistakes. Those mistakes can be critical. The 3 O-clock slump is a real thing. Some say it is due to eating too heavy of a lunch. You should know there is a lot more to it than that.

By skipping breaks, workers will become more exhausted throughout the day. By the early afternoon there are a lot of things working against productivity. Be sure that long coffee runs and poor break habits are not among them.

Fast and Reliable Internet Connection

One of the best tools to boost productivity is a fast and reliable internet connection. One of the worst things a client can hear when attempting to transact business is the representative making excuses about having to wait on a slow connection or apologizing for the network being down. This makes your company look like a clown car full of Bozos.

These days, the most basic and fundamental tool for the smooth operation of your business is a terminal connected to fast and reliable internet. It can no longer be laughed off as one of those things. There is no excuse. And the lack of it is costing you money.

You can’t blame your workers when they are behind on their work at the end of the day when they have insufficient tools for the job. A task that should take 2 minutes will take them more than twice that if it is internet dependent and the network is slow and unreliable.

Sales are lost because the unreliable connection gave clients a chance to reconsider and change their mind. All too often, telephone appointments are mangled because the agent working the phone and thinking on their feet cannot access the information they need at the moment they need it.

This is even more a factor for employees working from home. Work from home is a reality that is here to stay. That means companies are going to have to start providing some type of broadband stipend for home workers with less than reliable internet access. If you have a work computer that is not connected to a fast, ubiquitous network, you just as well not have a work computer at all. Productivity will suffer until the situation is resolved.

Recognition

The one thing people want even more than money is recognition for the work they do. That recognition can come in a variety of forms. It could come in the form of a small raise. But it could also be a sideways promotion with a new title. Other ways to recognize the good work of people in your company is just to publicly recognize them.

Include a couple of sentences about their good work in the daily bulletin. Every team in the company should have an employee of the week. Managers should be instructed to recognize employees throughout the day. Give as much recognition as possible. It’s free.

Recognition is even more important in a stressful job. If sales are not going well, show appreciation for high dial volumes. Show appreciation for perfect paperwork 3 days in a row. Show appreciation for on-time attendance all week. Show appreciation for employees who help other employees. There is no end to the things you can call out as a job well done.

A word of public recognition will often increase productivity more than anything else you could do. Good managers don’t fire employees who have lost their spark. Good managers fire them up.

Sometimes increasing productivity is more about not losing the productivity you already have. Encourage more productivity by providing better coffee options and encouraging better breaks. Keep the work flowing with a reliable network connection that doesn’t stop your workers in their tracks. And give recognition out as if it were free, because it is. And it is one of the most powerful productivity tools you have.

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How to Be Sure You Are Hiring the Best Possible Candidate https://www.smallbiztechnology.com/archive/2021/04/how-to-be-sure-you-are-hiring-the-best-possible-candidate.html/ Tue, 27 Apr 2021 10:00:20 +0000 https://www.smallbiztechnology.com/?p=58371 You can bring down your multi-billion dollar business with one, bad hiring effort. Your CFO can entangle you into scandals you will be fighting all the way through bankruptcy. You don’t even want to think about what a bad CEO can do. Léo Apotheker Almost brought the mighty HP down in a few months. Some […]

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You can bring down your multi-billion dollar business with one, bad hiring effort. Your CFO can entangle you into scandals you will be fighting all the way through bankruptcy. You don’t even want to think about what a bad CEO can do. Léo Apotheker Almost brought the mighty HP down in a few months.

Some of it is down to the fact that we don’t have reliable crystal balls that allow us to see accurately into the future. The other part is down to HP failing to do their due diligence after letting go of Mark Hurd. Apotheker made a disastrous $11B purchase of Autonomy from which HP never fully recovered.

HP rushed the process and ended up missing a lot of signs that Apotheker was wrong for the job. Better research would have allowed their legal team to do deeper research and necessary record retrieval that would have provided clearer insight into the person they were placing in the top spot. This is an especially critical step when hiring from the outside.

This is not only true for multi-billion dollar companies looking to rapidly replace a CEO. Record retrieval is a critical part of law firms and corporations. When you do a background check on your employees and need more information regarding a criminal indicator, you will employ a form of record retrieval.

If you have to defend yourself in court, your attorneys will rely on fast and accurate record retrieval. Your research begins with records that are often difficult to find. The right record retrieval service is a critical component to making good hiring decisions at any level. Hiring is the toughest and most fraught part of running a business. Here are some things you can do to increase your chances of doing it well:

Do Thorough Assessments

If you are doing technical recruiting, you have to find a way to do thorough technical assessments. Resumes are almost useless because candidates know that for certain positions, there is a lot of on-the-job training. They might not actually have the necessary experience and skills to do the job well and a background check, alone, is not sufficient to get to the truth.

When it comes to technical jobs, there are often straightforward ways of testing a person’s competence. Be sure to take those measures seriously. It is shocking how many companies desperate for coders have hired people with only rudimentary coding skills. Test thoroughly before filling these positions.

Not all jobs are as amenable to easy evaluation. But that just means your HR department needs to be even more creative when it comes to doing candidate assessments. If your company has a practice of hiring based on gut instinct, that will get you into trouble more times than not. The same is true for hiring based solely on how a candidate looks on paper. To be sure you have someone who can actually do the job you need, including a practical component in the evaluation process.

Look Past the Superficial

Do the jobs in your company most often go to people who look like Brad Pitt and Angelina Jolie? If so, you are doing it wrong. You are paying too much attention to superficial qualities. This is a hard habit to break because as humans, we are largely driven by our preferences and prejudices. We all have them and we cannot escape them. But we can and must overcome them, especially when it comes to hiring.

You should never dismiss a candidate because they don’t have the best or most expensive suit. The person with the best suit might be a person of privilege who never had to work hard for anything. While the person with the off-the-rack suit might have spent their last nickel to show up for the interview. They might be the person who knows the value of hard work and is willing to do what it takes to succeed.

The same is true for the person who shows up a little disheveled with a light sheen of sweat. Perhaps their car broke down, the bus was late, and they had to walk three miles in business shoes. They moved heaven and hell to get there. And they will continue to move heaven and hell to push your company to greater heights of success.

Before moving on, be sure to give people with disabilities a fair hearing. They might be legally blind, functionally deaf, or mobility impaired. This is often the best worker you will ever have because they know what it is to overcome 6 impossible hurdles every morning before breakfast. Candidates who fail the superficial test might not look like Pitt and Jolie. But they will show up on time everyday and work harder than the break room full of pampered trust fund brats you are currently trying to replace.

Favor the Bold

They say that fortune favors the bold. Be the fortune and favor the bold. When all else is equal between two candidates, favor the one who wants it more, is hungrier, and sells themselves better. In a sales job, the first sale you need to make is yourself to the company. You have to convince them that you are the right person for the job. You have to find a way to rise above all the other people saying the same thing. This quality is important for any job at any level.

The right candidate is never the one who is easily intimidated in an interview. You want workers who are entirely self-possessed and know who they are. You want workers with goals and ambition. Plus, you want someone who risks saying the wrong thing rather than the one too afraid to speak up for themselves.

At the end of the day, there is no magic bullet when it comes to hiring the perfect candidate. In point of fact, there is no such thing as the perfect candidate. But you can do a much better job hiring when you do all available due diligence, offer thorough assessments, learn to see past the superficial, and favor the bold.

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7 Ways Small Businesses Can Support Employees During Family Emergencies https://www.smallbiztechnology.com/archive/2021/04/7-ways-small-businesses-can-support-employees-during-family-emergencies.html/ Mon, 26 Apr 2021 19:00:30 +0000 https://www.smallbiztechnology.com/?p=58377 An emergency can happen at any time. People get in car accidents, they lose family members, or experience other medical events that may leave them needing extended time off from work. For large corporations, this time off may be covered by hiring additional employees, FMLA and short-term disability, but for small businesses, this can severely […]

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An emergency can happen at any time. People get in car accidents, they lose family members, or experience other medical events that may leave them needing extended time off from work. For large corporations, this time off may be covered by hiring additional employees, FMLA and short-term disability, but for small businesses, this can severely impact the day-to-day business.

While it’s important to find a way to do business as usual, it’s also important to treat your staff with dignity and respect during what can be very trying times. Small businesses are usually like close-knit families who experience the good, the bad, and the ugly together. There are numerous ways to support your staff during emergencies and still get the work done that you need.

Time off

One of the scariest things for employees and business owners is needing time off. Staff members are scared to lose their job if they take time off and business owners are afraid of losing productivity. But one of the best ways to help an employee during an emergency is by offering an adequate leave policy in the event of a true emergency. While this may only be feasible for a few days to a week or two when you’re running a small business, it can alleviate a lot of pressure from your staff member.

As a small business owner, you may be able to use a staffing agency to help fill in the gap temporarily. Training can be hard, but the right skills can go a long way to helping you do business when your regular employees are out of the office. This can be especially helpful if you can offer extended time off or a leave of absence.

Reduced hours

Grief and medical emergencies in the immediate family can each impact employee productivity. Reduced hours can help staff work but still take the time they need to handle their grief and to take care of sick family members. If they are the one who is sick or injured it can also give them time they need to heal without overworking. Reduced hours can often be seen as a punishment, so it’s important to offer staff in need the option to work less if they want it.

You may think that less hours will mean less productivity, but in some cases, those hours are very well spent, and you’ll find that employee morale will improve. This better morale can cause employees to work harder in shorter bursts and get a lot of work done.

Work From Home

If they need a different working arrangement to help oversee care or to get better themselves, but they can still work, then perhaps you can allow them to work from home. Not all jobs are good for this option, but for those who can, it’s a tremendous help to employees experiencing an emergency. As a small business owner, you may be concerned and wondering if your staff will get work done remotely, but it’s important to trust the people who work for you. You can easily gauge their work from home productivity when the work is still getting done.

An alternative is to do a temporary work-from-home arrangement or offer a partial work-from-home with some time in the office as well. These options allow you as the small business owner more time to assess how the employee is doing. It also gives you the opportunity to ensure the workload is getting done and it’s not too overwhelming in the midst of a crisis. When employees are empowered to work partially from home or have the flexibility to leave work in a moment’s notice due to a medical alert they usually pay their employer back long-term with hard work and gratitude for the short-term flexibility and understanding.

Benevolence Funds

Many large corporations allow their staff to give into a benevolence fund to help employees during financial crises. Having a benevolence fund gives you the small business owner a way to help your people when they need it. These funds could be given to help cover a medical bill, to pay for food, a plane ticket to go to a funeral, and so much more. It’s up to you to create policies around what the benevolence fund will pay for and how to disburse it to your staff.

Payday Advance Apps

Many companies now offer a way for staff to get their paychecks early through payday advance apps. These apps are an excellent option for those times when an emergency hits between pay periods. With a payday advance, staff are drawing from funds they know they will have based on their hours already worked. Some of these apps let people transfer money to their bank accounts daily. Others only let them take one or two advances per pay period. These advances can come with variable fees. But by offering these apps to your employees, they can rest assured that they always have access to their funds for hours worked even if it’s before payday.

Pay Employees Early

Another option if an employee has a financial emergency that you can help with is to simply pay them early. While doing payroll in advance may cost you more, it helps you take care of your employees in a tangible way. Small business owners can choose to pay based on what’s already been earned or on the total projected amount that would be earned by payday. Paying early may impact your business cash flow. This is one of the reasons it’s important for small business owners to have funds in the bank is to ensure there are never any problems with payroll. This can also benefit you in the event of unforeseen circumstances where your employees need to be paid early.

Pool Resources

Since most small businesses create a tight-knit community culture, other staff may want to help their co-worker during an emergency. Take up a collection from your team for that need. Those pooled resources can help tremendously.

There’s a saying that people may not always remember what you say, but they will remember how you made them feel. When you help your employees during a crisis, they will always remember feeling cared for. Small businesses may be limited in how they can help, but there are options out there that don’t cost you anything except for a compassionate heart and a little creativity.

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Starting a Handyman Business Is Easier Than You Thought https://www.smallbiztechnology.com/archive/2021/04/starting-a-handyman-business-is-easier-than-you-thought.html/ Mon, 26 Apr 2021 16:00:12 +0000 https://www.smallbiztechnology.com/?p=58380 The Jack of All Trades has gotten a bad reputation. The implication is that someone who knows how to do a little bit of everything isn’t good at anything. The fact is these skills are perfect for the handyman who wants to make some extra cash or turn it into a full-time small business. Someone […]

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The Jack of All Trades has gotten a bad reputation. The implication is that someone who knows how to do a little bit of everything isn’t good at anything. The fact is these skills are perfect for the handyman who wants to make some extra cash or turn it into a full-time small business. Someone who knows how to do a little bit of everything can help someone paint their walls, install new faucets, and help construct a deck. They are perfect for those tasks that require more knowledge, skill, and tools than the average homeowner have, but don’t require licensing to do.

If you’re ready to start your handyman business, there are some important factors to consider. You don’t want to get yourself into a bad situation and you don’t want to take on tasks that you aren’t capable of doing.

What are you good at?

The life of a handyman may include anything from switching out light fixtures, to putting in baseboards or painting a house. It’s important to look at all the things you can do, you like to do, and that you are comfortable doing to build your handyman business. Once you settle on the tasks you are best at, you can create a plan to get the word out about what you’re doing.

State regulations

Some home repairs are regulated at the state level. It’s important to know your local laws and to understand where you fit in those laws. While you may be allowed to fix a leaky pipe in a bathroom, your local laws may not allow you to re-do all the plumbing in a house.

Business setup

You’ll want to register your business with your state or county. There are several options and they each have certain benefits. Many handymen choose to go the sole proprietor route to start, but for others, they choose an LLC. In general, there is more personal risk as a sole proprietor if something goes wrong, so a lot of handyman businesses choose to start a single-member LLC instead.

Insurance

No matter which way you decide to set up your business, a liability policy with at least $1M in coverage is a good idea. You never know what could go wrong when you are fixing someone’s home or yard, and you want to make sure you can cover those expenses if something bad happens. Additionally, you could include personal injury in the policy to cover any injuries you may incur. Falling off a ladder can lead to anything from bumps and bruises to broken bones and hospital stays.

Value of good reviews

Word of mouth is the best way to build your business. When you do a great job, people can’t help but want to tell others about you. Another way to build your reputation is by signing up for a quality review site. They help customers find contractors, handymen, and more. You can easily ask your past clients to write a review on the site to help you tell others about your good work.

Marketing

At its core, marketing is simply about sharing what you do with others in a way that makes them want to use your services. Nowadays you don’t need a huge marketing budget to make a big impact. You can leverage Facebook groups, websites like Craigslist, Angie’s List, and even your website to draw in new customers. SEO is a powerful tool that many small businesses underestimate. A website with well-developed SEO, combined with a Google My Business listing can help you grow online.

Tools of the trade

What tools do you have? And what tools do you need? If you take on a handyman job, make sure you have all the tools you need to complete the job. There are certain items like tarps, coveralls, and sprayers that help with paint jobs. You may need specialized wrenches to get into tight spaces under a sink, and you might need hedge trimmers if you take on a landscaping gig. Other tools might be a little pricier. You may eventually need a truck or trailer to haul everything you need to work. Be creative though. A minivan with all the seats down or out can haul small ladders and even two-by-fours of smaller lengths.

Set Clear Expectations and Boundaries

Make sure your customers know what you can and cannot do. They must understand the limitations of hiring a handyman, especially from a legal standpoint. You can also use contracts to help set those expectations in advance. Online services like Legal Zoom have general contracts that can be used for your business. A small business lawyer might also be a great resource if you want a more specialized contract.

Small Business Loans

If you need tools, a new truck, or other business supplies, a small business loan might be needed. Some banks will lend low amounts like $500 or $1,000 for small business expenses. These might be in the form of a credit card or line of credit. Other banks will give larger loans for specific needs. You may need to wait until your business is more established before you get access to these loans, but in the long run, they are a great asset as you build.

Hiring help

What happens when you grow? You may need to hire help. This is a great opportunity to hire people that can help you make the jobs go faster. Two people painting for instance can get more area done in a shorter amount of time. While you will need to pay the help, overall it means more opportunity to increase your income. You’ll want a solid contract in place with your workers and they may need to carry their insurance unless your policy will cover them too.

Starting a handyman business is a great option for a man or woman who has a lot of different home repair skills. People love small businesses and they love to support people who do a great job. With the right things in place, you can easily start getting paid to help people with repairs around the house.

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What to Do If Your Practice Has Been the Target of a Smear Campaign https://www.smallbiztechnology.com/archive/2021/04/what-to-do-if-your-practice-has-been-the-target-of-a-smear-campaign.html/ Mon, 26 Apr 2021 10:00:58 +0000 https://www.smallbiztechnology.com/?p=58383 As a healthcare provider, it’s likely that you took the Hippocratic oath upon graduation from medical school, solemnly vowing to not do any harm unto another. Upholding that promise is likely a cornerstone of how you run your medical practice, and it’s perfectly reasonable to expect others to extend the same courtesy to you. Unfortunately, […]

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As a healthcare provider, it’s likely that you took the Hippocratic oath upon graduation from medical school, solemnly vowing to not do any harm unto another. Upholding that promise is likely a cornerstone of how you run your medical practice, and it’s perfectly reasonable to expect others to extend the same courtesy to you.

Unfortunately, not everyone shares your values, and there may come a time that you may find yourself on the receiving end of a smear campaign. The sad truth is that smear campaigns are much more common than you may realize, and it can be very difficult to challenge the hurtful falsehoods spread against you.

Nevertheless, if you’ve found that you and your practice have fallen victim to a smear campaign, you do have some recourse. However, it’s vital that you respond immediately to these shady tactics, as you and your livelihood may be on the line.

What is a Smear Campaign?

Smear campaigns are exactly what they sound like: they are concerted efforts of an individual (or a party of several individuals) to sully your good name through slanderous or libelous words. Oftentimes, they can be caused by a person who may feel as though they have been personally wronged or affronted by you, though their efforts and beliefs are rarely grounded in reality.

Other times, a smear campaign can arise from a competitor. They may have no personal investment in ruining your reputation, but they may feel as though their own practice cannot stand on its own without first tearing yours down. In turn, they believe that they need to target you with erroneous propaganda.

Smear campaigns can take on many shapes and forms, and no two are identical. However, they all do share one thing in common, and that’s the end goal of making people doubt your credibility and cause serious harm to you. Even if the mistruths that they spread are outlandish and incredible, that still may not stop people from believing in them.

Anger and Outrage: Handling Your Emotions

If your practice has been targeted by a smear campaign, it’s perfectly reasonable to get upset by it. After all, you’re only human, and the false allegations can be incredibly hurtful and damaging. With that in mind, you want to make sure to maintain your temper throughout, as any signs of anger or outrage can be used to justify the perpetrator’s words.

One of the biggest issues we face living in a digital era is how many people believe they can get by without outrageous actions under the guise of anonymity. While many people may believe they won’t get caught when running their smear campaign against you, there’s a very high chance that they’ll eventually be discovered.

The good news is that you have rights, and if you find that someone has been targeting you and your practice, you may be able to exercise legal action against them. There are laws in place that can help defend you against libel and slander, allowing you to eventually press charges against those who have tried to defame you.

The Importance of Prompt Action

If you’ve been targeted by a smear campaign, it’s critical that you do not delay in responding to it. The sooner you react, the better the outcome can be for you. By not taking action against the individual or parties who have targeted you, you’re only giving them more ground to continue their attacks.

Immediately after recognizing that you’ve been on the receiving end of a smear campaign, there are a few steps you must take.

    • React immediately. Every day that you let the smear campaign continue is another day of permitting them to spread lies about you. Upon discovering that your practice has been targeted, you should immediately take action against them, even if you don’t know who they are yet.
    • Respond to the allegations. Some people may argue that you shouldn’t “stoop to their level” and that you should keep quiet. This couldn’t be further from the truth. Instead, you should take to social media to directly address the falsehoods and defend yourself and your practice against them. That said, do not respond to them in anger or fling barbs back at your attackers. Remain calm and present the facts as clearly as possible.
    • Focus on the good. One of the best ways to counter negative propaganda against you is countering it with positive news about you and your practice. Take a close look at your practice and all of the good it has done in your community, then consider publishing a press release about it. Even something as simple as requesting positive reviews from your patients can work wonders in rebuilding your reputation.
    • Consider reputation management. Trying to counter a smear campaign by yourself can be incredibly difficult, and with your busy schedule, it’s likely you won’t have much time to deal with it without cutting into the time you spend with your patients. There’s nothing wrong with asking for help, and turning to a trusted healthcare PR firm can take that burden off your shoulders and help you restore your good name.
    • Explore legal recourse. Finally, you may want to look into hiring a lawyer to help you clear your name and seek restitution against those who have harmed your reputation. A smear campaign can deal serious damage to your practice, making it harder for you to earn a living. By speaking to an attorney, you can determine if you are the victim of libel or slander and consider pressing charges against those who have wronged you.

Have You Been the Victim of a Smear Campaign?

Ultimately, how you respond to a smear campaign is your own choice, but it’s important to remember that the last thing you want is to sit idly by while someone trashes your reputation. By being proactive, you can help save your practice from permanent damage and begin the road to recovery from their unwarranted attacks.

Furthermore, a smear campaign doesn’t just harm you, either; it also harms those who are in your care, as well. By taking action against the mistruths from the smear campaign, you can help ensure the longevity of your practice. And in turn, you can continue to deliver the high quality of care to your patients that has always come standard with your practice.

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The Benefits of Being a Direct-to-Consumer Brand https://www.smallbiztechnology.com/archive/2021/04/the-benefits-of-being-a-direct-to-consumer-brand.html/ Sun, 25 Apr 2021 19:00:34 +0000 https://www.smallbiztechnology.com/?p=58389 Statistics show that 71% of apparel and accessory brands are now direct-to-consumer (DTC). Have you purchased from a DTC brand? Are you a DTC brand? What are the benefits of this operating model? Keep reading to learn more about the benefits of operating your business in this way. Eliminate the Middleman One of the reasons […]

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Statistics show that 71% of apparel and accessory brands are now direct-to-consumer (DTC). Have you purchased from a DTC brand? Are you a DTC brand? What are the benefits of this operating model? Keep reading to learn more about the benefits of operating your business in this way.

Eliminate the Middleman

One of the reasons that DTC brands were created was to eliminate the middleman and the costs associated with not selling directly to the customer before. Instead of your supply chain being a long line, it can be shortened and made much simpler. Paying someone to get your product to your customer is a huge expense and leaves room for error to occur, after the order has left your hands.

Finding a reliable middleman was tough for a lot of businesses and now you no longer have to vet businesses to see if they would be a reliable partner for this operation.

Better Customer Service

When brands are DTC, they know exactly the reason a shipping order is held up or why a certain product is out of stock. When customers get to speak directly with the people sending the product, it enhances the customer service experience. Some companies that are not DTC will have third-party customer service that cannot directly answer most questions and complicates the experience for the customer.

When you have more control over customer service, you can keep a positive brand image a lot easier. The ability to respond to negative feedback can be instantaneous and the transparency will show through to customers that you care about them and their experience with your brand.

Brands Can Actually Build Relationships

When you aren’t dependent on retailers to sell your product, you get to know your customers better. No longer do you have to fight for shelf space or a well-placed rack for clothing at the front of a store. Talking to your customers and helping them make buying decisions can start and grow a relationship with them for years of loyalty to come. Since DTC businesses are not brick and mortar, customers may be hesitant to order without knowledge of how the product fits or certain features of it.

Brands Can Maintain Control 

Your reputation is everything as a brand. Bad PR is the first thing to pop up in search results and negative comments always rise to the top. Being a DTC brand means that you have more control over this image that is portrayed of you. If they say the person on the phone was rude, that’s your employee. If someone says you should carry more color options, you can make those changes. You don’t have to send the dreaded email to your customer that you are having supply chain issues or that you have no idea where their order went.

Brands Can Partner to Grow

It can be difficult to grow DTC businesses. How do you find new customers when you aren’t in major retailers? Where do people hear about you? How do you achieve growth year after year?

One way is to find an angel investor. Pitch your brand to an investment group like The Chernin Group (TCG), a multi-stage investment firm that got its start by acquiring and operating direct-to-consumer brands in media and tech. A glance at their portfolio shows that they still invest in DTC companies such as Dadi, which specializes in direct-to-consumer male fertility testing.

More Product Options

When you are trying to carry your product in regional or national retailers, you have to be selective about your products. Only sending the best-selling colors or models of your product is how you maximize your sales in retail.

When you are DTC, you can afford to carry more models and more products because you are holding all of your inventory and not sending it out to several locations hoping it sells. If you get feedback that your customers would like to see a certain color, you can act quickly on this and offer it in your online store while the interest is high.

Share Your Story

When you are a DTC brand, there is a greater opportunity to share your story. Consumers love to connect with brands and feel like they are a part of something. Focusing on becoming great storytellers can result in you selling more products.

How does this happen? You build your brand through online strategy. Use the enormous popularity of video to drive interest to your brand. Instead of posting a 3 sentence testimonial on your website, have it recorded on video with excellent visual presentation. This is much more likely to resonate with the viewer and impress them that such nice things are being said about your brand.

Personalization

Unfortunately, you don’t have many options for personalization in retail. You are dependent on whichever employee is working at the retailer that day to speak for your brand and hope they give the customer a personalized experience.

With a DTC model, you can add a personalized note or coupon that says thanks for your first purchase with our business or we hope you shop with us again soon. These handwritten notes could be the most personal shopping experience someone has ever had.

You can also personalize the shipping to serve as another advertisement for your business. Think of the life of a shipping box or bag. It travels on a shipping vehicle. Sits in a home for a while. Having a personalized shipping container can serve a unique channel to reach customers that see the package and want to learn more.

Why Is This Important?

Whether you are a business owner or a consumer, knowing the benefits of DTC is important. You can likely name brands that you already buy from that are a DTC model. Check out our website for more business operations articles like this one.

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How to Use Technology to Better Benefit Your Business https://www.smallbiztechnology.com/archive/2021/04/how-to-use-technology-to-better-benefit-your-business.html/ Sun, 25 Apr 2021 16:00:11 +0000 https://www.smallbiztechnology.com/?p=58404 It seems like almost every day something new comes out in the technological world, from touch screen phones and tablets, wireless earbuds, to hundreds of different social media platforms. The great increase in technology is easily one of the biggest accomplishments of the 21st century, and with everyone in the world using some form of […]

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It seems like almost every day something new comes out in the technological world, from touch screen phones and tablets, wireless earbuds, to hundreds of different social media platforms. The great increase in technology is easily one of the biggest accomplishments of the 21st century, and with everyone in the world using some form of technology on the daily, there is no doubt that technology can be used to better businesses worldwide. 

Online Meetings

With the spread of the novel virus COVID-19, technology became one of the only threads keeping the world connected. With businesses and companies getting shut down worldwide, technology also became the only way to get work done. As we look back on when everything was shut down, there is no doubt that COVID-19 brought forth some great technological innovations for businesses, especially those working remotely.

One of the best ways to use recent technological advances for businesses is to start conducting online meetings through platforms such as Zoom or Google Meet. Both of these platforms give businesses the ability to conduct meetings remotely and even give the option to hold seminars or to share computer screens and share work. Although navigating these platforms may be trickier than holding in-person meetings, holding work meetings online can help your employees stay on track with their work and not get too distracted.

Software

As technology increases, so does the software available to businesses. Writing software such as Grammarly or technical documentation services like MadCap Flare allows businesses to put out the best work and eliminate any flaws that they may have. In addition to this, there is a variety of other software available to use. Google has software known as Docs, Slides, and Sheets that is essentially just a free online version of Microsoft. There are also countless different calendars, list creators, and task organizers that can all be used to better employees and businesses. Software is one of the best technological improvements for businesses and can easily be used to increase and improve production and quality.

Hiring Apps

Although it may sound silly, job finders and hiring apps have become some of the best technological improvements available worldwide. Instead of having to post and respond to ads in newspapers, magazines, and post boards, the average person is now just able to google and find a job that suits them. Websites like Indeed and Ziprecruiter are great ways to find or post long-term job offerings and full or part-time employment. If none of these websites fit your needs, there are hundreds of different options available, and one is bound to fit your business!

Another great use for hiring apps is to hire remote freelancers. Through apps such as UpWork, Fiverr, and FlexJobs, employers are able to post job descriptions. Freelancers are then able to respond to ads with their credentials. All of these apps are incredibly user-friendly and can easily be figured out to better fit your business!

Websites

Creating a website is the best way to give your business a virtual “home”, especially while working remotely! Thanks to a variety of different website builders like SquareSpace, WordPress, and Wix, creating a website for your business is now easier than ever. With just the click of a button, you can easily start to build a website on your own, or enlist someone to help you. No matter what option you choose, there is no doubt that thanks to technology, you will have a website that fits tour needs and is a positive representation of your business.

Every different service has its benefits and niche. For example, WordPress sites are the easiest to build for beginners, whereas Squarespace is the best website for freelancers or people advertising their creativity. When figuring out which website you should use for your business, ask yourself what the purpose of your website is. Are you looking to advertise or share upcoming projects? Are you creating a website so customers can book appointments or services? Once you figure out your website’s purpose you will then be able to analyze what website best fits your needs. Although it may seem like a daunting task, creating a website is actually very easy even for someone who is not technologically inclined!

Advertising

The recent development of sites such as Instagram, Facebook, Snapchat, and TikTok has become an absolute game-changer for businesses. No longer do companies have to shell out thousands of dollars on business cards, posters, and billboards but instead can save their money and advertise for free on social media. These platforms all offer ways to post about business, services, and products for free, something of which has never been available before. As a business, you are able to use these platforms to advertise your business and also form relationships with your intended audience. You are able to post about what you’re doing in the office and customers can begin to feel like they are there with you. 

In addition to this, social media also presents the option for sponsorships. Although this form of advertisement is not free, you are able to pay a small fee to have your product advertised on many different social media platforms by the actual platform itself. You are also able to reach out to social media content creators to post and advertise your product. There are countless opportunities to advertise your business through social media and although some of them may cost money, you will be improving your business in the long run.

Conclusion

Overall, technology has the ability to greatly improve your business. Through services like online meetings, you are able to stay connected with your colleagues, employees, and customers even if you are not able to meet in person. Due to the improvement of technology, services and apps to help improve business have all become readily available to companies. One of the best improvements of technology, however, is the creation of websites and social media, which are essentially two different forms of free or cheap advertisement. Technology has helped businesses greatly and is one of the best easy to improve companies as a whole.

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4 Big Ways to Save Money as a Business Owner https://www.smallbiztechnology.com/archive/2021/04/4-big-ways-to-save-money-as-a-business-owner.html/ Sun, 25 Apr 2021 13:00:46 +0000 https://www.smallbiztechnology.com/?p=58407 Money is a big factor when starting a business, and is even sometimes what stops a person from pursuing their dreams. The thought of spending all their hard-earned savings or taking out a loan is daunting especially when the business may fall through and fail.  There’s equipment to buy, vendors to pay, and decisions to […]

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Money is a big factor when starting a business, and is even sometimes what stops a person from pursuing their dreams. The thought of spending all their hard-earned savings or taking out a loan is daunting especially when the business may fall through and fail.  There’s equipment to buy, vendors to pay, and decisions to make such as whether your employees will want standing desks or stick with sitting desks at the standard desk height. Although you should be sure that you’re making the right financial choice when starting a business, you also have to just take a leap of faith. If you truly believe that what you are putting out into the world is worth it, everything will soon start to fall in place.

Whether you’re just starting a business or have been in the industry for years, there are always corners that you can cut to save some extra dough. You might not be as “high-tech” as some of your competitors, but you won’t be in debt and will be able to use your money for improving the quality of your business rather than the things behind the scenes. You will even have more financial freedom just by cutting out small unimportant things. Don’t let the financial burden of a small business deter you from continuing your dreams!

Cut Extra Costs

One of the best things that you can do to save some money as a small business owner is to cut extra costs. If you already have a laptop or desktop computer that works perfectly fine, don’t unnecessarily buy a new one. Keep your eye out for store or business liquidation sales to get any extra business supplies like desks, office necessities, and decor. Keep an eye on Facebook Marketplace, eBay, and Craigslist for any other items that you may need or just simply want. You never know when someone is getting rid of something almost brand new (like after Christmas!) that could fit perfectly into your office.

An even better way to cut costs is to work remotely. Hire employees to work at home on their own laptops and you’ll save a lot of money by not having to rent an office and furnish it. In addition to this, you can even still have office meetings through Zoom or Google Meet due to the improvement of technology over the past couple of years. If you want to save even more money, consider hiring one or two-time work freelancers. Hiring freelancers is one of the best ways to save some extra money while still meeting deadlines.

Utilize Free Resources

When managing a small business, don’t pay for services that you can easily find free online. Instead of purchasing a subscription to Microsoft Word and other Microsoft applications, utilize free Google resources such as Docs, Sheets, and Slides. These applications still have the same capabilities as Microsoft, if not more. You can also find free business guides, books, and seminars online for free. Don’t needlessly spend money when you can find things of the same quality for free. 

As your business grows, make sure that you’re utilizing the proper financial resources. Find free banks with little or no fees to save as much of your hard-earned money as possible. Many checking accounts have fees, but you might be lucky enough to find a free checking account or credit card service. On top of this, make sure that you find a way to save your money and capitalize on high interest rates. Whether you invest some of your profits or get a high-interest savings account, make sure you choose the best option for yourself and the future of your business.

Get on Social Media

Yes, you read that right. Although social media is sometimes written off as superficial, it is a great way to start marketing your business for free. Your platform may differ depending on your desired audience, but all social media pretty much works the same. Share what’s going on in the office, new accomplishments, or even some freebies. Build a relationship with your following and your clients may even start to recommend you to their peers or keep you in mind for when they need something in the future. Posting on social media is free and is a great way to build followers without having to purchase a billboard or business cards!

Although you can utilize social media as a completely free platform, you can also use ads to get your business out in a targeted audience’s feed. By using paid ads, you are pretty much guaranteed that you will reach someone, especially those of your targeted audience. Facebook, Instagram, Snapchat, and more recently, TikTok, are all great platforms for both social media users and businesses that are in search of more clients.  Although purchasing ads may not be free, it’s certainly cheaper than constantly buying business cards that might get thrown away or signs that will waste away time. By using social media, you can be sure that whatever you post or advertise will always be online for free!

Believe in Yourself

As you work hard on your business, make sure that you believe in yourself and don’t let financials stand in the way of achieving your dreams. Pinch pennies where you can and be frugal, but don’t stop yourself from improving your business. Work hard every day and know that you have the power to change your business for the better. Don’t be afraid of what can happen and plunge yourself into working hard. The benefits will soon add up and you will be thankful for your hard work!  

Overall, saving money and pinching pennies as a business owner is one of the best things you can do to grow your business and your wallet! Be sure to cut out any unnecessary costs and save money by using equipment that you already have or can buy for cheap. Utilize free resources and technological innovations instead of paying for subscriptions or pricey newsletters. Make a presence on social media to push your business above others without spending any money. Remember to always believe in yourself and you will soon reap the benefits of saving money while being a small business owner.

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5 Things You Need to Have in Your Break Room https://www.smallbiztechnology.com/archive/2021/04/5-things-you-need-to-have-in-your-break-room.html/ Sun, 25 Apr 2021 10:00:15 +0000 https://www.smallbiztechnology.com/?p=58410 Let’s be honest, getting to take a lunch break is sometimes the best part of a workday. Getting to be away from work, even for just thirty minutes, can give employees a chance to reset and be ready to handle any challenges or assignments they may face during the second half of the day. When […]

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Let’s be honest, getting to take a lunch break is sometimes the best part of a workday. Getting to be away from work, even for just thirty minutes, can give employees a chance to reset and be ready to handle any challenges or assignments they may face during the second half of the day. When creating or furnishing a break room, there are many things that you can do to ensure that your employees have a safe and clean space to rejuvenate mid-shift!

Appliances

Having the right appliances in a break room is extremely important. Getting a mid-shift coffee is sometimes the perfect pick-me-up to help your employees finish the rest of the workday. Consider investing in a one-cup coffee maker like a Keurig instead of a traditional coffee pot to help reduce germs. Additionally, make sure that you have a microwave, fridge, and freezer so your employees can easily store or make their lunches! You can also choose to provide a toaster or sandwich press to give your employees plenty of options when it comes to cooking lunch.

Having the right appliances goes beyond just appliances for making food. An easy way to boost your employees’ morale is to have some form of entertainment available to them while in the break room. Purchase a speaker for calming music or even get some form of aromatherapy such as an oil diffuser, wall plug-in, or air freshener. If you really want to go above and beyond as a boss, consider adding a tv on a tv wall mount to decrease space usage and up productivity. By giving your employees a safe and inviting place to take their break, you can ensure productivity in the office when working. 

Snacks

Providing snacks is one of the best things that you can do to make your break room a better place. Make sure to have a basket full of fruit, bread for sandwiches or toast, and a variety of light snacks all readily available for your employees to grab. Make sure to be aware of any allergies or cultural diets in the office and refrain from cross-contamination. Be respectful of any food preferences (meat-free, keto, vegan, etc.) of your employees and get snacks that can appeal to everyone. Having a variety of snack options in the break room is one of the best things that you can do for employees to keep them on track.

In addition to providing snacks, consider getting caterers or food trucks to provide lunch on occasion. Although this can get pricey, having a free catered lunch once a month during your monthly office meeting can make the office a much better place. Even if it’s not a full meal, everyone would love a pastry from a local bakery for brunch or a couple of cookies as a snack. If you wanted to, you could even have a food truck on the premises every week. This way, you wouldn’t have to pay anything and your employees could still feel appreciated! 

Comfortable Seating

Having comfortable seating in a break room is a must, especially since this is where your employees go to rest and relax during their shift. Make sure that you choose the right furniture for your space, but also choose something that will be comfortable for your employees. Have plenty of lunch tables, recliners, and even a couch or two if you have room. If you can afford to, include other luxury items such as massage chairs that can really help your employees relax and be comfortable on their breaks. Make sure that you have a variety of furniture available and make sure that you have enough options for most of your employees!

Free Time

A great way to increase productivity in the office is to give your employees more free time. By allowing your employees to have more time to utilize their break room amenities and socialize, you are able to build a better connection with your colleagues and help your employees focus better when it’s time to do work. 

When deciding on how many breaks you should let your employees have, you should take many things into consideration including the length of the workday, how long their meal breaks are, and how many other breaks they take during the day. Do you notice that many of your employees start to get off-task a couple of hours into their shifts? Add in a paid break to allow them time to relax and then refocus on their work. Do some of your employees struggle to finish their lunch in time? Consider adding time to their lunch breaks to allow them to finish their lunch and get prepared to be back on the clock. There are many different things that you can implement (yoga, mindfulness breaks, etc.) that can better benefit the office.

Keep Spaces Clean 

One of the most important things concerning a quality breakroom is its cleanliness. Make sure that your employees are cleaning up after themselves, and even consider hiring another employee just to help clean up the office and break room. In addition to this, make sure that the break room stays organized. Organize any cords, excess snacks, and any other items that may need a home. Utilize storage space such as cabinets, storage bins and baskets, and moveable drawers. Maximize on storage while also maintaining cleanliness and your break room will start to become incredibly popular within the office.

Overall, creating a break room, although a daunting task, can easily become one of the best things to do to increase employee morale and creativity. By keeping your employee’s needs in mind, you can purchase many appliances and furniture that will fit your space and budget. As the leader of the space, you have the ability to bring forth luxuries such as a snack bar or catering that can really improve the quality of your employee’s work. By creating a break room and implementing many break tactics and strategies, there is no doubt that your employees will start to enjoy their work better!

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3 Simple Steps to Grow Online Sales in 2021 https://www.smallbiztechnology.com/archive/2021/04/3-simple-steps-to-grow-online-sales-in-2021.html/ Sat, 24 Apr 2021 19:00:39 +0000 https://www.smallbiztechnology.com/?p=58340 During 2020, when the pandemic triggered lockdowns across the planet, a profusion of global digital companies flourished because the virtual world became the safest place to conduct business. This year, you can continue to ride the wave of digital popularity that your enterprise is enjoying, or you can step it up a notch. Here are […]

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During 2020, when the pandemic triggered lockdowns across the planet, a profusion of global digital companies flourished because the virtual world became the safest place to conduct business. This year, you can continue to ride the wave of digital popularity that your enterprise is enjoying, or you can step it up a notch. Here are 3 suggestions on how to grow online sales this year.

Step #1: Outsource Your Customer Support 

The faster your business grows, the more difficult it becomes to give your customers the personalized support they need to resolve technical problems or after-sales issues, such as delayed or incorrect shipments. 

Alienating your customers by not providing sufficient support is the fastest way to tarnish the value of your brand and destroy your online reputation. But rather than fretting over how you are going to afford the cost of hiring more people, simply outsource your online customer support to a virtual staffing company.  

Your new virtual customer support team will efficiently handle all customer support tickets in any time zone throughout the year, taking care of your customers quickly and courteously over the phone, through live chat, via email, or on social media.  

Step# 2 Streamline Your Productivity 

The better the quality of your hardware and software, the more efficiently your business will run. This is because streamlined business processes built on the backbone of a robust technological system ensure high business productivity.

In the beginning, you’ll probably only need a robust computer system, high-speed Internet access, and all the applications necessary to run your business efficiently. As a small business, you will be able to run an efficient operation without needing to invest in expensive hardware or software.

But, later, as your business grows, the cost of hardware and software, data storage, and security protocols can run high and cut into your profits. At that point, you may want to abandon your legacy computer infrastructure and adopt cloud computing,

Cloud computing offers a plethora of benefits

  • You will reduce all your IT costs, costs related to managing and maintaining your computer infrastructure. 
  • You will be able to scale your business, adapting to seasonal changes in website traffic.
  • You will find it easier to collaborate with freelancers around the world on your projects.  
  • You will ensure business continuity, i.e. protection of all your data should your home office or commercial office be in a place vulnerable to natural disasters, such as hurricanes or flooding. 

Step #3 Optimize Your Marketing 

There are two significant ways you can optimize your marketing: learn from the past and improve the expository and persuasive elements of your website to convince your visitors that you can deliver on your promises.

Here is a breakdown of each of these elements:

Analyze Your Data

If you have a successful business right now, it’s probably because you have a great marketing system in place. Since you have gathered plenty of marketing data over 2020, now would be a good time to analyze last year’s marketing strategies to get an understanding of what worked better than you hoped and what did not work out as well as you expected.

Since you’ve tested out many marketing strategies and tactics in 2020, now, during the early months of 2021, would be a good time to figure out the ones that worked best for your business. 

Here are two aspects of your marketing data to review: 

  • Review your Google Analytics or other analytics tools to get an in-depth understanding of the results you got from your campaign launches. 
  • Review the performance of your different marketing channels, such as email marketing, YouTube videos, blog posts, and PPC advertising. 

Once you’ve reviewed this data, try to fit it into the framework of the Pareto principle. If you remember, Pareto’s principle states that 80% of your results come from only 20% of the things you do. So, after your analysis, double down on the 20% of the marketing activities that brought in the highest profits and drop the 80% of moderate to low-performing activities. 

Improve Website Copy

It’s curious how a simple thing as a change in a few words in your headlines or body copy can make the difference between high and low sales.

While you need good content, of course, to engage your readers and establish yourself as an expert in your niche, you also need specific calls to action throughout your copy. 

For example, how well you word your opt-in offer determines how many people subscribe to your email list; how clearly you describe your brand’s origin story on your about page determines how many people consider you a trustworthy website; and how succinctly you outline the benefits of your products and services on your sales page determines how many people buy from you.    

One of the biggest mistakes small business owners make is to write their own copy when they have not been trained in the art of expository writing or the psychology of persuasion in print. The result is often one boring content page after another.

But, worse still, is one sales page after another inflated with hyperbole. If you try to use hyperbole to persuade, then hypersensitive consumers, wary of online scams, will instantly distrust your brand, considering your business dishonest. Instead of impressing them with your long list of business accomplishments and incredulous promises, you’ll frighten them away.  

Hire content writers to create entertaining and informative content that engages people. Also, hire copywriters to create persuasive content to drive sales. When you can convince website visitors that you can deliver on your promises, then you’ll have the Midas touch.

Make 2021 Your Favorite Business Year

As the government spends trillions to jumpstart the U.S. economy, now would be a great year to grow your online sales to do your part in rebuilding the economy. It’s your time to flourish.

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How to Start a Small Business in 9 Steps https://www.smallbiztechnology.com/archive/2021/04/how-to-start-a-small-business-in-9-steps.html/ Sat, 24 Apr 2021 16:00:41 +0000 https://www.smallbiztechnology.com/?p=58343 Statistics show that 62% of United States billionaires are self-made. What does this mean? It means that these people either did well in investing or started their own businesses or both! It’s no secret that working 9 to 5 and coming home to watch Netflix for 4 hours until you fall asleep won’t make you […]

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Statistics show that 62% of United States billionaires are self-made. What does this mean? It means that these people either did well in investing or started their own businesses or both! It’s no secret that working 9 to 5 and coming home to watch Netflix for 4 hours until you fall asleep won’t make you a billionaire. If you are interested in starting a small business, you may have a few questions. Keep reading to learn more about how to start a business.

#1: Identify a Need & Provide a Solution

Do you want to create a product or service? This is the first question you should be asking yourself because the approach to each business is a little different. 

Ideally, you can see a need in the market for a specific product or service and create a business that provides a solution in that area. Think of the people who started the ride-sharing companies. They saw a need for an affordable option for direct transportation from point A to point B. Not everyone can afford a personal driver but they made it possible by filling a need and creating jobs for drivers as well. This is an example of their market research proving there was nothing like this out there, so they started a business off of that idea. 

#2: Pay Off Your Personal Debt

Do you have a lot of debt? Do you have a savings account to put toward this new business idea? What does your financial profile look like? 

Paying off your personal debt is important for several reasons. First, lenders will be looking at how you handle debt before giving you a business loan of any kind. Having thousands of dollars in outstanding debt can make it more difficult for you to get a business loan. If you are wondering how to pay off credit card debt in order to improve your likelihood of getting a loan, read that article for more information. Using less of your available credit will improve your credit score, making you a more qualified candidate for a loan. A history of making payments on time is also something that lenders like to see because they want to be paid back in a timely manner on the loan that they grant you.

#3: Get Funding For Your Business 

Businesses cost money before they make money. There are startup costs, legal fees, patents, contracts, and so many more things that you have to pay for to launch your business into the world. 

In order to do this, you need funding. You can get business loans from the bank but they may not cover the cost to get started in some cases. Some businesses do crowdfunding in order to raise the amount they need to get started. Others allow family and friends to invest in their business with a monetary donation in hopes that they are able to pay them back once the business becomes profitable down the road. 

#4: Get Advice From Other Business Owners

No one knows how to run a business better than someone who is currently doing it. There are business owners everywhere you look and each faces their own triumphs and challenges on a daily basis. Learning as much as you can about every aspect of running a business can help you save both time and money as you start on your business journey. 

Talking to people in different industries than the one you are in can also be helpful because they can offer a perspective that you may not have been introduced to yet or ideas that you can adapt to your industry. 

#5: Pick a Location

Are you going to have an online store? Is your business brick-and-mortar based? Will you have both? Maybe you won’t have a physical location at all and be remote-based.

Picking a location is an important part of the branding and incorporating of your business. 

Your location will also affect how you advertise and promote your business. Deciding where you want to start is key and you can always expand to new areas in the future as your business grows. 

#6: Make It Legal

There are many reasons that you need to make your business legal. First, you have to let the state know that your business exists for tax purposes. You will pay both state and federal taxes as a business and must report your income to both areas. Another reason is for liability purposes. You don’t want your personal and business finances to be mixed. If you were ever sued or found liable in a business situation, you don’t want your personal finances to suffer as a result. 

In order to qualify for business loans and insurance, you will need proof that your business exists before those items are granted. There are many resources that can help you through this process and filing everything correctly. 

#7: Attract Clients

Once you have everything set up to start your business, you need to start attracting your first clients. This may start by word-of-mouth, telling everyone you know that you are starting a business and need their help promoting it.

Partnering with other businesses or even attending community events are another way to get the word out at the beginning. It is hard spending marketing dollars during this time because you don’t have any clients yet to help you repay that cost. This client base you build at the beginning will be the early adopters of your product or service. They will help move your business forward for years to come.

#8: Build a Team

Once you start bringing on more clients, you won’t be able to do everything by yourself. You may decide to hire people right at the start, others wait until they have enough funds to pay them. It is important that you bring on people that are ready to work hard on a startup and likely be underpaid until you start seeing success. There’s stories of founders working for free at the beginning and having more money than they know what to do with a few years later. Hire the right people that are passionate from the start and they can grow with you for years to come. 

#9: Don’t Wait to Get Started

Now that you have read more about how to start a small business, you can begin the process today. It will take time to get everything ready to launch your business but everything starts with an idea. Shameless plug: Check out our website for more informational business finance articles like this one.

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Are You Spending Too Much on Shipping? Here Are 8 Tips to Lower Your Shipping Costs. https://www.smallbiztechnology.com/archive/2021/04/are-you-spending-too-much-on-shipping-here-are-8-tips-to-lower-your-shipping-costs.html/ Sat, 24 Apr 2021 13:00:44 +0000 https://www.smallbiztechnology.com/?p=58346 Statistics show that only 15% of customers of online retailers meet the expectations they have for speed of delivery. Shipping quickly requires manpower and additional costs typically for your business. How can you juggle customer expectations and not overspend on your shipping expenses? You can start by lowering your expenses so that you are spending […]

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Statistics show that only 15% of customers of online retailers meet the expectations they have for speed of delivery.

Shipping quickly requires manpower and additional costs typically for your business. How can you juggle customer expectations and not overspend on your shipping expenses? You can start by lowering your expenses so that you are spending less on shipping as a whole. Keep reading to learn how to lower the cost of shipping. 

Proper Packaging

This is a huge area of improvement that most businesses can adapt to. Have you ever received a package personally for a small item that was in a large box with plastic taking up 90% of the content of the package? Your first thought was probably about the size of the box and how unnecessary it was. 

You are an expert on your products and know their size and dimensions. With this information, you can choose packaging that the products fit in properly. Creating a few different options depending on the size of the orders will allow you to package your products for shipping in a more efficient way. Why pay for the cost of a large box when it can fit in a small one?

Your customers will enjoy not having to store and recycle the large packages too, so it is a win-win for everyone.

Include Shipping Fees When Pricing Products

If you want to offer free or discounted shipping options for customers, you can start by including the shipping cost in the price of the product. Free shipping is enticing to many consumers and studies have shown that they are willing to spend more just to achieve a free shipping option. 

Every business is aware of how pricing can affect their sales, so this is a collaborative effort to help the product and shipping cost work better together. The small change in cost is not likely to affect a customer’s purchasing decision if they feel like they are getting a deal on shipping. Paying attention to the importance of shipping can help in your overall customer service approach as well. 

Shop Around for Shipping Insurance

Just like with any other insurance, it is important to shop around before landing on shipping insurance for your products. There are many options out there and sometimes the third-party vendors can offer a more affordable insurance rate for the same coverage that the larger insurers have.

Getting a clear idea of the exact coverage you need and how much your budget allows you to spend on insurance can help narrow down your options when it comes to the insurance coverage. Sticking to what you need and changing it as you grow is better than spending too much on coverage that you aren’t maximizing at this time.

Research Fees

Hidden fees are no fun for anyone. Are there fees if you don’t meet a specific shipping quota for the year? Do you have to spend a certain amount to get a discounted price?

Knowing what fees each carrier charges can play a huge role in which carrier or carriers that you decide to use. If you know about them in advance, you can plan properly to avoid them and not have your budget affected by fees that you could have avoided.

Finding out if there are carriers that promise no fees or offer flexible quota options when you partner with them. 

Buy Supplies in Bulk

Once you know the size of boxes that you need to meet the order needs, as well as the other shipping materials, you can order these items in bulk. By ordering more at once, you can cut down on the cost per unit and spend less. As you reach peak times of the year, you may need to put in additional orders but can be prepared by ordering ahead of time. 

Last-minute shipping is costly, especially for materials. Avoiding spending extra money to package 10 boxes can be beneficial for your business and cause less stress for your shipping team.

Look At Regional Options

Regional is local in terms of your business location. If most of your customers are buying within your region, why use a national carrier to deliver their products? Regional carriers can be more affordable given that they are already located in your area and specialize in deliveries within the region you are in. This can make your overall shipping more efficient when orders don’t need to bounce around multiple shipping warehouses before arriving to the customer. 

Check Out Free Packaging

Is there a free packaging option with certain carriers? Are you able to utilize these packages for your business? 

Whenever you get anything for free, it equates to cost savings for your business. Properly strategizing the use of these free materials can allow you to spend more for the custom orders as needed. It can also be a reason to partner with a specific carrier if they offer certain items for free and you only are responsible for the shipping cost. 

Optimize Your Shipping

How is your shipping handled currently? Do you have a few people or a team in charge of this area? Are there ways to contact your carrier to follow up on invoices or concerns? 

If there was an option to reduce shipping costs AND transit times, would you invest in it? The answer is likely yes and this is commonly referred to as logistics optimization. Instead of looking at your shipping operations as a stress and expense for your business, it can be a profitable area for you.

No longer will you have to spend days editing contracts with carriers to reach your desired result because you can do it all in one place now. 

Start Saving Today

Now that you have read more about ways to lower shipping costs for your business, you can get started with saving today. Lowering shipping expenses will allow you to reallocate the funds into other areas of your business. Check out our website for more informational business articles like this one!

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Why Should Small Businesses Need Background Checks? What will they Find? https://www.smallbiztechnology.com/archive/2021/04/why-should-small-businesses-need-background-checks-what-will-they-find.html/ Sat, 03 Apr 2021 18:00:18 +0000 https://www.smallbiztechnology.com/?p=58266 Small businesses of all kinds need to cultivate a trustworthy group of employees. This is especially true when the company is a start-up trying to grow and expand. The people who work with you in the early days will become an integral part of your business. Or at least they should if you’re keeping your […]

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Small businesses of all kinds need to cultivate a trustworthy group of employees. This is especially true when the company is a start-up trying to grow and expand. The people who work with you in the early days will become an integral part of your business. Or at least they should if you’re keeping your overhead low and looking for quality employees who can evolve with the company. That’s why you should do background checks on each person you are hiring. It will review some pertinent information or will show that the person has nothing on their record.

Criminal Record

One of the things that background checks can do is provide the criminal record of any relevant person. If there is something on their record that the person hasn’t mentioned, you will be able to find it. By utilizing a service like PreSearch Background Services, you’ll be able to discover some things you should know about the person before you hire them. When you take the time to do a background check, you will gain information about the person’s criminal record or lack thereof.

Sex Offenders

While some crimes eventually get erased from the person’s criminal record, others like sexual offenses can be found with a background check. This is because sexual offenders get kept on specific lists and must register their addresses. Of course you want to know if the person you are thinking about hiring is a sexual offender or has committed sexual crimes in the past.

Education

Background checks can even provide information on the person’s education. As an employer you will get to compare the education the person says they have to the education the background check determines they have. While these checks aren’t perfect, they will offer the basic information about the person’s education. You’ll be able to see if they are lying about a degree or certificate.

Financial History

Another way that background checks help employers is by providing the credit history of the person being researched. It will also tell you if the person has had a bankruptcy. While this may not seem relevant to employment, credit information can show how responsible the person is. It can reflect their ability to be trustworthy. You may still hire the person if their credit is bad, but it can also be the last straw if you were on the fence about the person to begin with. It can be a window into the person’s life.

Motor Vehicle & License Records

Information on the motor vehicle and license records may also provide a window into the person’s life. If the position requires commuting or driving, this will be very pertinent information. You can also see what the person has been hiding. They may not be forthcoming about their license situation, accidents, or infractions. It may show you the ticket history and if they’ve paid them. This will give the employer a way to see if the person is responsible in their private life.

Drug & Alcohol Tests

As a part of the background check, a lot of businesses choose to ask the prospective employee to take a drug test. A lot of businesses would like to know whether the person has a problem with drugs or alcohol, as it may affect their ability to do the job. While some employers don’t choose to add a drug test as a part of the background check, it is another way to get a view into the person’s life.

Background checks have become multi-faceted and effective. When a business is hiring and wants to make sure that the person is trustworthy and honest, one of these tests will provide a way for the employer to tell if they’re being upfront and transparent.

While some of these details won’t disqualify an employee, they should be taken into account. You can ask the person about the thing you’re concerned about and see how they respond. With a variety of ways to see into the life of the prospective employee, you will be able to determine if they are the right person for the job. It is always helpful to conduct a background check to do so.

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Here Is What Customers Want from a General Contractor https://www.smallbiztechnology.com/archive/2021/04/here-is-what-customers-want-from-a-general-contractor.html/ Sat, 03 Apr 2021 10:00:33 +0000 https://www.smallbiztechnology.com/?p=58262 General contractors are special people with exceptionally hard jobs. They also run into a lot of unhappy customers due to the nature of the job. Unhappy customers are almost inevitable when you think about what the customer wants from a general contractor. There are good reasons why some have trouble attracting high-paying clients. One reason […]

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General contractors are special people with exceptionally hard jobs. They also run into a lot of unhappy customers due to the nature of the job. Unhappy customers are almost inevitable when you think about what the customer wants from a general contractor. There are good reasons why some have trouble attracting high-paying clients. One reason is potentially that what clients expect is completely unreasonable.

Contractors are not superheroes with extraordinary powers. They cannot foretell the future. They cannot control the weather. They can’t even know what is behind the wall they are about to knock down to make space for the addition. It could be mold. That will require them to do further testing. Guess what: Abatement is not cheap. Over the budget, we go. And under the bus goes the general contractor. As a contractor, you will spend less time dealing with unhappy customers by knowing how to meet the following expectations:

To Hear Good Things About You

Customers will start out on a trust basis if they hear good things about you from credible sources. They need to see good things about you when they read reviews for general contractors. They will most certainly be scouring the major review sites. They will see plenty of good reviews about other contractors. To have a hope of competing, you need a minimum of 3 5-star reviews. The more, the better.

If they only hire you from an ad or directory listing, they are not starting with a trust relationship. They might have only chosen you for price or convenience factor. These things do not inspire trust. No one really trusts the lowest bidder to do quality work. And if you were available for a big job right away, there is probably a reason you are not very busy. At the first sign of trouble, they withdraw the benefit of the doubt. To get on better footing with your client, start with a trust relationship created by positive reviews from happy customers.

To Take All Forms of Payment

Ecommerce has undergone a few changes since COVID. The most obvious change is that it is in higher demand than ever before. Companies are having to be open to different business models and payment strategies. Companies that don’t take all forms of payment are going to suffer the most. Paper money like cash and checks are viewed with suspicion because of the virus. You have to welcome contactless forms of payment even as a general contractor. A good percentage of young adults needing contract work don’t carry cash and couldn’t locate a checkbook if their lives depended on it. Make sure you aren’t leaving money on the table.

To Stay in Touch and Communicate Clearly About the Process

One of the biggest mistakes contractors make is failure to communicate to the client. Communication is everything and can turn sticky situations into smooth ones. People know that unexpected things happen. When everything is running according to schedule and there is nothing to report, communicate that. When unexpected weather could potentially cause a delay, communicate that. When a supplier can’t deliver and a higher price will need to be charged for parts, communicate that. Communicate everything.

People will maintain their trust relationship with you as long as you are keeping them in the loop. They are already worried. Not hearing from you and not being able to reach you only heightens their fears. Those fears can quickly turn to disappointment, then anger, then bad reviews.

Before you accept the project, you should clearly communicate the kinds of unknowns that can cause delays and budget overflows. They don’t know what to expect. You do. Let them know in advance where the issues could be hiding and they won’t be surprised if things go south.

Being a general contractor is hard and consumer expectations are sometimes unreasonable. But they are not always unreasonable. You can meet most of the consumer expectations by having positive reviews, by taking all forms of payment, and by communicating clearly and often about everything. When you start with a trust relationship, it is a lot easier to move through difficult situations by doing those things that maintain that trust.

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How to Make a Speech that People Will Listen To https://www.smallbiztechnology.com/archive/2021/03/how-to-make-a-speech-that-people-will-listen-to.html/ Sat, 06 Mar 2021 00:00:51 +0000 https://www.smallbiztechnology.com/?p=58135 Have you ever heard of homiletics? It is all about the art and science of preaching a sermon. The most prolific public speakers are preachers who make a long speech at least once a week, and often as much as three times a week, every week save for vacations. That is a lot of public […]

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Have you ever heard of homiletics? It is all about the art and science of preaching a sermon. The most prolific public speakers are preachers who make a long speech at least once a week, and often as much as three times a week, every week save for vacations. That is a lot of public speaking.

Preachers are special in another way. They don’t suffer from glossophobia: the fear of public speaking. Some 25% of the population claim to suffer from that particular malady. It used to be said that people feared public speaking more than anything else. It certainly makes just about all the top 10 lists.

That tracks with another undeniable fact: Most people who attempt to do sales are terrible at it. Sales is really hard and most people are as averse to doing it as they are to public speaking. Sales are often 1 to 1 speaking and sometimes 1 to many. It is more demanding than a sermon because the salesperson has to speak extemporaneously. They have to adjust to the situation and respond to the moment. That is a big ask for most people.

While sermons are seldom interrupted, bible class teachers have to respond to questions and comments that can take them far afield from their notes. Even sermons are not altogether static. A preacher has to know when their preparation just isn’t working. They have to be prepared to abandon their notes and move in a different direction. It is a part of reading the room and understanding when you are not connecting. The purpose of the sermon isn’t to get through your notes. It is to communicate something important to the people who took the time to listen. The ability to read the room is a critical part of delivering a good sermon. Here are a few others that will help your public speaking whether or not it is inside a church building:

Include Emotional Hooks

A hook is something that compels the listener whether or not they want to be compelled. Some things like emotional hooks supersede our will. We react autonomically to certain stimuli. Before applying emotional hooks, study a good guide to giving a sermon to learn the basics like,

  • Choosing the right topic
  • How to study and practice
  • How to leverage your content beyond the initial sermon

After that, you will need to learn the power of emotion, playing off people’s feelings and mood, while also strategically deploying shocks or hooks such as jokes. Laughter is autonomic. Even if you are sad, a funny joke will make you laugh despite yourself. Preachers take control of the room just by making them respond with laughter. They are being conditioned to respond to what the speaker is saying.

Stories carry emotional weight which is why so many preachers use stories. Some are personal. Some are from the morning news. We respond emotionally to stories. This is another way preachers compel the response they want when they want it. Pretty soon, the audience is leaning forward waiting for the next moment they are compelled to respond. You can feel it when that happens. From there, you can deliver your message and know it is being received. The audience literally can’t help but receive it.

Offer the Unexpected

Don’t try to walk someone else’s path. Some of the best advice you will ever get is to be cool with being different. This will serve you well in the field of public speaking. As a preacher, you can get people to keep coming to meetings out of inertia. But that should not be the goal. You can always tell when an audience is there just to be there as opposed to being there to be challenged and improved.

If you want to teach nothing from your sermon, just keep saying the same things you always have. We only learn things when we hear something different that challenges us to consider new information. You have to offer the unexpected piece of information that makes the audience stop and think about what you just said.

Again, it is an autonomic response that has nothing to do with will. If you say that 1 and 1 is 2, no one will listen because they already expect you to say that. But if you said that 1 and 1 is 3, everyone would stop, evaluate, and remember how wrong you were. They can’t help but respond to it. The same thing happens when you give them true, but unexpected information. You have to challenge their expectations. Challenge does not mean offend. You can challenge without being offensive. Use your quirky uniqueness to your advantage. Say what they don’t expect to hear and they will hear you whether they want to or not.

Give Away the Takeaway

Whether you speak for 10 minutes or an hour, you want the hearer to take away an important message. Figure out what that message is and give it to them up front, directly, and repeatedly. Don’t make them wonder what you are on about. Give away the takeaway to ensure that your audience actually has something they can hang on to and remember.

When you are first starting out, you will do well to make the takeaway some of the first words out of your mouth. Tell them why you are talking to them right up front and reiterate it after every major point. Do that so that each point you make has a clear connection to what they are supposed to remember.

You will need to make an appeal to someone at some point in your life. That appeal might take a few minutes. Much of public speaking is just making an appeal and pleading your case to the people in the room. If you were able to convince someone to marry you, then you already have the basics of speaking. Find the emotional hook that compels a response. Don’t try to be like everyone else. Be that tickle in the back of one’s head that challenges expectations. And be very clear about your message. Don’t leave the important things ambiguous. Whether for an audience of 1 or an audience of 1,000, these tips will get you to the finish line. And your audience will gladly come along for the ride.

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Best Tools to Boost Business Productivity https://www.smallbiztechnology.com/archive/2021/02/best-tools-to-boost-business-productivity.html/ Thu, 11 Feb 2021 14:00:18 +0000 https://www.smallbiztechnology.com/?p=57850 Running a business is never easy, but it seems like there’s more to contend with than ever these days. Technology is supposed to make our lives easier, but if we aren’t careful, it can actually make things more complicated. Fortunately, if you have the right tools at your disposal, you can be sure to make […]

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Running a business is never easy, but it seems like there’s more to contend with than ever these days. Technology is supposed to make our lives easier, but if we aren’t careful, it can actually make things more complicated. Fortunately, if you have the right tools at your disposal, you can be sure to make things easier and, thus, boost productivity for your business.

In this article, we’ll go over the best business tools to boost your productivity. Some of these categories may be familiar, but others might be new as the business landscape is changing rapidly these days. Thus, equipping yourself with the best business tools will help you save time, be more productive, and simply get more things done in the day.

Video Conferencing

Video conferencing was already an important technology in an increasingly global world before COVID-19, but the pandemic made it essential. And this is not just a trend: many companies are allowing people to work from home permanently. Thousands of workers are even moving out of higher cost of living cities to more remote areas, further solidifying this sea change.

The best thing about video conferencing software is that it can be very affordable. Some of them start at just about $10 per month and let you conduct meetings with thousands of participants (if you have that many!). As a bonus, that leaves more money to save and invest.

Plus, video conferencing applications have gotten very advanced these days, letting you use voice commands, record meetings, and screen share. And, of course, you can join using your phone, too.

Project Management Software

Completing your projects effectively requires a high level of organization. Fortunately, there are project management tools out there to make your life a whole lot easier. This software has plenty of features built in to help you keep track of every part of your projects. That includes to-do lists, budget trackers, project boards, and plenty more.

Once again, you can purchase this software at a very affordable price, with some at just a few dollars per month. If you are looking for agile tools specifically, there is an abundance of those available, too. You may have heard of some of the agile tools out there that are heavily advertised, such as Jira. Thus, whatever your project management style may be, there is something available for you. 

Google Docs Add-Ons

Lots of people love Google Docs because it’s simple, can be accessed anywhere, and most importantly, it’s free. But if you’ve simply been using Google Docs “as is,” you might be missing out. To take things to the next level, there are Google Docs add-ons that come in the form extensions and add various functionality.

For instance, you’ll find add-ons that allow you to do lots of cool stuff:

  • Create decision charts and graphs
  • Make mind maps and flow charts
  • Set up mail merges
  • Sign documents digitally
  • Send faxes
  • Add citations
  • Translate documents

And these are just a few of the highlights. Another very useful tool that can improve Google Docs is Grammarly. This extension automatically checks your spelling and grammar and suggests corrections. Plus, it works on a number of different websites–not just Google Docs.

I would recommend browsing a list of Google Docs add-ons to find ones that make sense for your business.

SEO Software

If you are using web content marketing to generate sales leads, then having good SEO software is a must. While you could use a hodge-podge of free tools to try to conduct your SEO research, that ends up being a very time-consuming process. And even if you spend hours digging through free SEO tools, you won’t be able to find the same insights that good SEO software can.

eCommerce has become increasingly prevalent in recent years, but the COVID-19 pandemic solidified it as a crucial part of many businesses. Thus, you’ll want to be sure you have SEO tools at your disposal to help market your business more effectively online. Even if you don’t sell products in an eCommerce store, it always helps to gain more exposure through SEO.

Customer Feedback Tools

Collecting feedback from users and potential customers is very important, but it’s not always easy. How do you gather input from your users? Surveys? The reality is that most users won’t take the time to fill out a survey on a separate page.

To make it a better experience for everyone involved, you can try putting customer feedback widgets on your website instead. As a result, you’ll make the process easier for customers, which makes it more likely you’ll receive feedback. Actionable insights means less time spent with trial-and-error as you work to improve your products.

Password Manager

Finding yourself a good password manager is the logical last, but not least here. After all, we just covered several different types of software, and each of them will have its own login. Sure, you could try the old “writing it down in a notebook somewhere” method, but that isn’t very secure. Plus, it’s actually nowhere near as convenient as having a tool directly on your computer to seamlessly store and recall your passwords.

And just in case you are wondering, yes, password managers are very secure. They all come with industry-leading 256-bit encryption and two-factor authentication. Encryption turns your data into a bunch of cryptic characters so that even if a hacker gets in, it won’t look anything like it does to you. Two-factor authentication requires the use of a secondary code, which is usually sent via text message or email. An app such as Google Authenticator is also a possibility.

Start Improving Your Productivity Today

Most of these tools are an essential part of many successful businesses today. After all, technology can be convenient, but it can also make things more complicated if you don’t manage it properly. Fortunately, having the right tools available can make things a whole lot easier.

So, go ahead and get organized and start improving your productivity. The business world is increasingly competitive these days, so there’s no time to waste on tasks that shouldn’t take much time.

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How Technology Makes Education More Accessible https://www.smallbiztechnology.com/archive/2021/01/how-technology-makes-education-more-accessible.html/ Mon, 04 Jan 2021 20:00:28 +0000 https://www.smallbiztechnology.com/?p=58934 To achieve equity in education, modes of learning must be more accessible. While political pressure to expand public education investment is essential, technology is the driving force behind quantum leaps in academic opportunity. To make the point, let’s rewind the clock about 600 years to a time when books had to be written by hand. […]

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To achieve equity in education, modes of learning must be more accessible. While political pressure to expand public education investment is essential, technology is the driving force behind quantum leaps in academic opportunity.

To make the point, let’s rewind the clock about 600 years to a time when books had to be written by hand. As a result, books were scarce and expensive. Only the very rich and powerful could access them, making education equity practically nonexistent. It was a technology gap of medieval proportions.

Then came along a man named Johannes Gutenberg, who invented Europe’s first printing press. Now, books could be printed rather than written by hand.  That made them more accessible. Literacy rates soared, and learning spread like wildfire across the continent. Soon came the Age of Enlightenment, followed by the modern age.

The takeaway is that technology is a game-changer in terms of access to education. In modern times, developments in digital learning tools have been most impactful in terms of propelling accessibility of academic opportunities. Someone can earn a masters in data analytics online, learn a new language via mobile app, and attend classes happening halfway around the world, all thanks to increased accessibility to technology.

The following are six ways modern technology is making education more accessible:

Virtual Education

The constraints of traditional classrooms are inherently limiting in terms of access. That’s because you have to be physically present to learn, which means having a reliable way to get there. For many folks around the world, classrooms are too far away or otherwise too difficult to reach for education to be practical. With virtual classrooms, accessibility is expanded by eliminating transportation and location as variables to consider.

Mobile Devices And Education

The accessibility of smartphones and tablet computer technology means having access to learning materials from anywhere you get an internet connection. While most people use their mobile devices for social media and entertainment purposes, the ability to access learning materials while riding the subway or submitting homework while waiting in line at the store is a fantastic advantage compared to the limited options of the past.

Language Learning 2.0

Whether you’re using translation apps to quickly decipher a recipe written in Mandarin or spending years learning Portuguese, the ability to access information in a foreign language via apps and software is incredible. In particular, translation apps can bypass an age-old obstacle in the effort to learn new information.

Internet Access

We take it for granted now, but access to the internet is the single greatest achievement in increased access to education. While it’s true that one of the most pressing challenges today is the fight against disinformation spread online, the benefits of having so much knowledge at our fingertips are worth the downsides.

Online Education Options

It used to be that exposure to information was limited by location; all the books in the world won’t do much good if there isn’t a library within 100 miles, and the choices made by the heads of a school district could determine whether or not students are taught particular subject matter. While these are still factors that could interfere with learning, access to information from digital sources means they hold less influence.

Evergreen Information

The knowledge and insights offered by a teacher in a traditional classroom setting are one-and-done affairs. While educators replicate their lessons over and over again, the ability to teach the material to more people depends on a repeat performance. But if their lesson is recorded and uploaded to the internet, it lives forever. The immortality of knowledge via digital technology means greater accessibility across time, as well as space.

Education equity is a significant issue that humanity must address. While active efforts to make education more accessible are essential, the development of technology and its prevalence will continue to serve as the primary engine behind greater access to knowledge.

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9 Things Every Small Business Owner Should Remember https://www.smallbiztechnology.com/archive/2020/10/9-things-every-small-business-owner-should-remember.html/ Fri, 23 Oct 2020 16:00:14 +0000 https://www.smallbiztechnology.com/?p=57383 The life of a small business owner can be very exciting. You’re in control of how the business grows and what path it takes. It’s a proud feeling when you can watch it go from something so small into a company that thrives. Part of the business journey is learning what works and doesn’t work […]

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The life of a small business owner can be very exciting. You’re in control of how the business grows and what path it takes. It’s a proud feeling when you can watch it go from something so small into a company that thrives.

Part of the business journey is learning what works and doesn’t work for you. Unfortunately, you sometimes learn the hard way about this journey. Wouldn’t it be nice to have a reference to look at that provides some guidance?

You’re in luck because we created a list of nice things that every small business owner should remember.

Your Business Plan Is Essential

Are you running your business day by day, or do you have a plan that provides a roadmap? If the concept of a business plan is foreign to you, it’s an essential piece of your company, you need to create right away.

Your business plan provides guidance on how your company grows. It’s what you would use to pitch an idea to an investor or the bank for a loan. That business plan you spend so much time perfecting will help keep you on track for reaching your goals.

Even You Need Cybersecurity

Small businesses are not immune to cybersecurity threats. The most recent Verizon Data Breach Report shows that small businesses are a prime target for cyber attacks. Phishing scams are the largest threat to small companies (30 percent of data breaches).

So, what can you do to protect your data and your company? One way is to install a virtual private network (VPN). A VPN allows you to create your own private network, which adds an additional security level to all devices connected through it. Think of the VPN as a tunnel for your data traveling to and from the device to the connected network.

A Business Survives Through the Employees

Although many businesses start small enough that the owner can manage everything, having no employees allows you to manage expenses and keep costs down. However, at some point, when your business grows, you’ll likely need a few employees.

Don’t just hire anyone. The right employee can add exceptional value to your company. The wrong employee could send you into a downward spiral.

Customer Service is an Essential Skill

Whether your business works with customers daily or once in a while, having adequate customer service speaks lots about your company. If you take the time to listen to the customer (whether it’s a complaint, concern, or praise), it shows you care about their needs. On the other hand, brushing off your customers will only leave with a nasty review, which can be disastrous for your reputation.

Always Be Learning

Can someone ever truly master a skill? With our world constantly changing, it’s important to stay up-to-date with the evolution of everything around you. How do you do that? By always being willing to learn and provide training for your employees.

Growth is an essential aspect of a business, and we’re not just talking about revenue. Internal growth is important, as well. That means the boss is learning new ideas and tricks to make the business more efficient. The employees are taking advantage of training opportunities to further their skills and knowledge.

Year-End Reviews Are Helpful

Do you do year-end reviews? Maybe you do monthly or quarterly ones instead. Whatever the duration may be, you should sit down and review your business, employees, and compare everything with your business plan at least once a year.

Year-end reviews allow you to see what worked and didn’t work. You can then brainstorm new ideas to further what you’re currently doing or make changes. Doing reviews with your employees also allows both parties to provide feedback about how things are going in the workplace.

Be Ready to Take Risks

You don’t have to do anything crazy, but part of being a business owner is willing to take some risks. The difference, though, is that you take calculated risks, rather than jumping in headfirst with no thought first.

One of the most common reasons to avoid taking a risk is the fear of failure. However, instead of looking at something as a failure, why not look at it as a learning opportunity. What didn’t go according to plan, and what can you do differently next time? As the business owner, if you shift your mindset about learning over failing, maybe you’ll be able to take that risk that could boost your business like never before.

A SWOT Analysis is Your Best Friend

Have you heard of a SWOT analysis before? If not, this section is very important for you to focus on. A SWOT (strengths, weaknesses, opportunities, threats) analysis allows you to see where you stand in your business’s competition and what you offer that puts you ahead of everyone else.

When doing a SWOT analysis, you need to be honest with each point, especially when it comes to your weaknesses. Once you’ve completed the analysis, you can use it to brainstorm ideas that will benefit your company and improve your standing against your competition.

Don’t Be Afraid of Partnerships

It’s easy to get caught up in the idea of competition rather than looking at who could complement your business. An excellent marketing opportunity for small businesses is to create partnerships with other local companies in the area. Both of you can benefit from the partnership and help support one another.

Although it’s important to know who your competition is, it’s also essential to understand who complements your business and how each of you can provide support. When your company supports local, it goes a long way for your reputation and public image.

Whether you’re at the brainstorming stage, just opened your doors, or have been in operation for a few years, the nine points above are essential for every small business owner to remember. By taking the time to review and implement the ideas above, you can take your company to the next level.

Small businesses are the backbone of many local economies. Help your business thrive by remembering the importance of the ideas above, and you have much to provide your community.

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What are the Best Software Solutions For Retailers? https://www.smallbiztechnology.com/archive/2020/07/what-are-the-best-software-solutions-for-retailers.html/ Fri, 10 Jul 2020 11:00:40 +0000 https://www.smallbiztechnology.com/?p=56374 Thanks to technological advances and shifting customer expectations, brick and mortar stores must go above and beyond to deliver a seamless buying experience that’s tailored to the expectations of their customer, IP Targeting Software for retailers helps you do exactly that.  Digital transformation may pose new challenges to retailers, but it also represents the opportunity […]

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Thanks to technological advances and shifting customer expectations, brick and mortar stores must go above and beyond to deliver a seamless buying experience that’s tailored to the expectations of their customer, IP Targeting Software for retailers helps you do exactly that. 

Digital transformation may pose new challenges to retailers, but it also represents the opportunity to enhance, improve, and streamline your retail operations to meet customer expectations and build long-term relationships. Here are five types of IoT Software designed for retailers to help pave the way for growth and innovation for your retail store with the help of continuity merchant services

A Tablet POS System

According to a 2020 report by Deloitte on retail industry trends, convenience continues to be a primary component of customer buying decisions. For many business owners it may make sense to run customer sales through a tablet instead of the traditional desktop. Tablet point of sale systems are easily downloadable and offer the same functionality as desktop POS systems. 

For example, this iPad point of sale system by Lightspeed provides greater mobility than a desktop and facilitates the purchase process by allowing staff to accompany customers on the floor and help them make faster purchases. Using this app eliminates the need for customers to stand in long queues to make a purchase.

The software also comes with an inventory management feature that can allow staff to: 

  • Determine product availability. 
  • Answer any questions the customer may have regarding the product.
  • Make product recommendations. 

Utilizing a tablet POS system allows staff to provide a more convenient and personalized customer experience, which is pivotal for business growth.  

A Human Resource Management Software

As your retail business grows, you’ll need to hire more employees. You will also need to manage your employees in a way that ensures high job satisfaction and growth. One way to ease this burden on yourself is to invest in a human resource management software. For example, GoCo.io is a hiring tool that helps you recruit new hires and manage your staff efficiently. 

This tool also allows you to streamline the hiring process by integrating the best talents into your retail business to improve productivity. GoCo also enables easy onboarding of new employees by introducing them to key aspects of your retail operations. 

It helps you navigate important HR functions such as:

  • Arranging for employee insurance.
  • Tracking time spent on the job.
  • Generating payroll.
  • Managing leave and paid time off. 

A Retail Accounting Software

Another useful software for retailers is an accounting tool that allows you to integrate your POS system with the accounting system of your store. If you invest in the iPad POS system by Lightspeed mentioned above, they also have an accounting software that integrates with the iPad system, allowing you to optimize your accounting tasks on your tablet as well

A cursory look at Lightspeed Accounting reveals that it can be used to perform the following functions:

  • Maintain records of transactions.
  • Keep track of taxes and product discounts.
  • Generate financial reports on store sales and number of customers.

A Team Communication Software

Communication is vital to running a retail store in a transparent and efficient manner. As a retailer, you’ll need to collaborate with a variety of individuals associated with your business. This includes your managers, on-floor employees, vendors, and more. 

While many retailers rely on messaging platforms such as WhatsApp or email to communicate with other parties, there are other tools that may serve your needs better. Slack, for example, is a team communication platform that serves as an effective hub for co-coordinating with your staff and other third-parties. It enables smooth internal communication and offers a variety of features such as:

  • One-on-one chats.
  • File sharing.
  • Creating channels to manage a team or a project. 
  • Connecting via calls. 

A Loyalty Program Software

Integrating loyalty programs into your online and in-store customer experience is imperative to building long-term customer relationships. One such software is Lightspeed Loyalty , which allows your customers to sign up for a point-based loyalty program and benefit from:

  • Promotions.
  • Coupons.
  • One-time deals on special occasions.

This tool can also help you build personalized marketing campaigns based on customer insights. It allows you to connect with shoppers and provide them with relevant offers and product recommendations that complement their shopping habits. The 360-degree functionality of this tool makes it one of the best software for retailers.

In a Nutshell 

From a mobile point of sale system and accounting software to human resource tools and customer relationship management tools, technology presents an abundance of opportunities to retailers to innovate and optimize their business operations and provide their customers with the convenience they desire. 

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How Brian Greenberg Made His Competitive Advantage In Getting Reviews https://www.smallbiztechnology.com/archive/2020/05/how-brian-greenberg-made-his-competitive-advantage-in-getting-reviews.html/ Wed, 06 May 2020 21:34:04 +0000 https://www.smallbiztechnology.com/?p=55753 Not so long ago, marketing strategies focused on hardcore selling techniques – pushy salespeople and heavy-handed tactics to railroad consumers down a particular selling funnel. However, one man has made it his mission to change all that. Brian Greenberg, also known as the Salesman Who Doesn’t Sell, has established his own competitive advantage in the […]

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Not so long ago, marketing strategies focused on hardcore selling techniques – pushy salespeople and heavy-handed tactics to railroad consumers down a particular selling funnel. However, one man has made it his mission to change all that. Brian Greenberg, also known as the Salesman Who Doesn’t Sell, has established his own competitive advantage in the online sales arena by harnessing the power of the consumer’s voice. So, how has he proven to be such a success, and how can other businesses profit from his example?

The Power Of The Consumer’s Voice

Over the past two decades, the internet marketplace has changed almost beyond recognition. With more companies than ever before moving online and a highly competitive selling environment, it’s never been clearer that marketing strategies need to change and adapt too. Companies have to work harder than ever before to stand out in the online retail arena.

However, a surprising number of businesses have failed to move with the times. Outdated techniques are still in use and pushy selling tactics can still be seen in operation. Yet, after running successful e-commerce, financial and marketing services business since 2003, Brian Greenberg is paving the way for a new generation of digital marketers, extolling the virtues of gathering reviews and using the customer’s own positive voice as a way of attracting more traffic and raising more revenue.

This is a technique that he has used to his own advantage over the years and that has led him to write a book inspired by his own experience entitled “The Salesman Who Doesn’t Sell”.

The Importance Of Review Gathering

Greenberg, the founder, and president of True Blue Life Insurance, is well-placed to offer expert advice about successful digital marketing, having generated more than $50 million in revenue from his own businesses.

Having discovered the statistic that 90% of consumers read reviews before visiting a company’s website and making a purchase, Greenberg took the idea on board by working on ways to generate more reviews for his businesses and, thus, to leverage those positive testimonials to raise awareness of his companies, to build up trust, increase the conversion rate, and to promote future sales.

The result was incredibly successful. So much so, in fact, that he has collected more than 10 thousand testimonials and customer reviews, and has earned the title of one of the financial service industry’s most creative individuals.

What About Negative Reviews?

It’s fair to say that, no matter how good a business may be and no matter how hard it tries to satisfy its customers, from time to time there will be negative reviews. Greenberg doesn’t necessarily see this as a problem. In fact, he sees it as a useful way to showcase the company’s customer-centric approach.

It’s only natural for would-be customers to read the negative reviews first before they read the positive ones. Therefore, they need to see that the business cares about those negative opinions and have pulled out all the stops to try to appease their dissatisfied clients. It isn’t the negative reviews themselves that are a problem, it’s failing to deal with them properly. 

Greenberg recommends a three-step approach to handling negative reviews: 

  • Apologize – retaliation must be avoided at all costs. Take this chance to say sorry for the mistakes you have made and reinforce your company’s values by offering to put things right immediately.
  • Rectify – once you’ve promised to put things right you have to actually put that into action. 
  • Following up – once you’ve addressed the problem and rectified it, don’t leave it there. Follow up afterward to ensure the customer is now satisfied and ask them to take the negative review down. 

Replying publicly to a negative review also demonstrates to potential customers who read it that you aren’t just a faceless organization but are, instead, a business that cares about its customers and wants to do the right thing.

A negative review can, therefore, even work to your advantage and help show that you’re running a reliable and trustworthy company. Greenberg effectively harnesses this technique to his own advantage in his own business enterprises and extols its virtues to those he advises.

Incentivizing Employees For Getting Reviews

Greenberg places such great importance on customer reviews that he offers incentives to his employees for getting as many reviews as possible. By offering them bonuses based on the reviews they get, he scoops a double win – 5-star reviews that showcase his company in the best possible light, and a team of motivated, hard-working employees who are driven by customer service.

Making It Easy To Leave A Review

To leverage the potential of customer reviews, Greenberg emphasizes the importance of making it as easy as possible to leave reviews. Without facilitating the process of reviewing, customers are unlikely to put any effort into reviewing their experience. The only customers who are likely to do this are those who are extremely unhappy with the service they’ve received.

To this end, he uses an automated process to remind customers to leave a testimonial and includes direct links in the reminder that takes the customer right to the appropriate review page. Eliminating the need for customers to click around and carry out searches to leave their opinion, he simplifies that process and increases the likelihood of a positive review being left exponentially. 

Building Customer Trust – The Key To Selling Success

While Greenberg doesn’t engage in aggressive marketing techniques, he still manages to increase sales and boost profits in an impressive manner. How does he do it? The answer lies in his customer-centric approach.

By focusing on offering outstanding customer service and encouraging the customers themselves to do the selling through their own positive reviews, Greenberg is blazing a trail in the global digital marketplace, showing others how to encourage their customers to leave testimonials and how to use the power of those reviews to strengthen their reputation within their industry, increase their brand awareness, and grow their business exponentially. It’s no wonder that Greenberg has become known as the Salesman Who Doesn’t Sell.

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SMB Financing Options: Small Business Investors vs. Loans https://www.smallbiztechnology.com/archive/2020/04/smb-financing-options-small-business-investors-vs-loans.html/ Sun, 12 Apr 2020 15:00:57 +0000 https://www.smallbiztechnology.com/?p=55637 Whether you’re planning an expansion or simply covering day-to-day costs during a time of recession, at some point, pretty much all businesses will need to raise extra capital. From small business investors like ValueStreet to crowdfunding to traditional bank loans and business checking accounts, there are many different financing options to choose from or you […]

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Whether you’re planning an expansion or simply covering day-to-day costs during a time of recession, at some point, pretty much all businesses will need to raise extra capital. From small business investors like ValueStreet to crowdfunding to traditional bank loans and business checking accounts, there are many different financing options to choose from or you could get assistance from business bookkeeping services.

In this article, we’ll talk about the two main types of funding options available: debt financing and equity financing. We’ll look at how both of these financing options work, cover the pros and cons of each, and discuss how you can make an informed decision for your small business, just make sure that you have a professional accountant to keep track of all of your finances.

The Basics of Debt Financing and Equity Financing

There are two primary types of financing available to small businesses: debt financing and equity financing. While they will both provide an influx of capital to your business, they are also very different from each other. 

What is debt financing and how does it work?

Debt financing is when a business borrows a fixed amount of money from a lender with an agreement to pay back the principal sum, with interest, in a specified amount of time. Small business bank loans, credit cards, and credit lines are the most common types of debt financing. However, money can come from a variety of sources. In addition to banks and credit unions, debt financing can also come from non-profit groups and even friends and family. Sometimes a lender will require collateral to secure the business loan. This could include anything of value including business assets such as accounts receivables, buildings, vehicles, or inventory. If the loan were to default and the borrower could not pay off the debt, the lender would then have the option of selling these assets to pay off the loan.

What is equity financing and how does it work?

Equity financing is funding that comes from small business investors that buy equity investment into your company, typically in return for a percentage of profits. Small business investors can be private equity firms or, just as with debt financing, they can also be friends and family. Sometimes, but not always, a small business investor may be granted some amount of control in the business. This will depend on the terms of the deal. Most small business investors will structure a profit-sharing arrangement that anticipates seeing a predictable return on their investment.

The Pros and Cons of Debt and Equity Financing 

Advantages of Debt Financing

With debt financing, once you have repaid your debt, you have no obligations and you are done with the relationship. Because you are not selling a stake in your company, there is never any change to the business ownership. Other advantages of debt financing include having a variety of lending options to choose from and the fact that any interest you pay on the loan is tax deductible.

Disadvantages of Debt Financing

Debt financing may require collateral to secure a loan and terms will require that you pay back a specified amount of money no matter how well your company is doing. If you borrow money from a lender and your business doesn’t perform well, they probably only care about their bottom line. This can lead to serious cash flow issues, defaulting on loan payments, and risking the loss of any assets you provided as collateral for the loan. Additionally, while lenders may not have any say in how your business is run, they do have the option of imposing restrictions that can dictate how the money you borrow is used.  

Advantages of Equity Financing

One of the main advantages of equity financing through small business investors is that they will not charge you interest on their investment into your company. This means you’ll have more money available to invest back into the success of your business. Another big advantage is that equity investors often provide a great degree of experience and business leadership. With equity financing, small business investors only see a return on their investment if your business is a success. Small business investors also have a much greater incentive to ensure that your business succeeds and can often provide expert guidance to help your business thrive. At the first sign of trouble, their first inclination will be to help you in any way they can. After all, they have a stake in the success of your business. In contrast, if a bank sees that you’re in trouble, their main concern will be making sure they still get their monthly loan payments.

Disadvantages of Equity Financing

Handing over even a little bit of decision-making power is not for every business owner. No matter what type of expertise a small business investor has to offer, some owners do not want to involve a third-party in the operations and management of their business. Additionally, while equity financing does not require the repayment of a principal sum with interest, you will typically create an agreement to share a certain percentage of your profits with small business investors that you have partnered with.

Conclusion

If your business needs an injection of extra capital, your best course of action is to do your homework about loans available and pertinent small business investors. You’ll be better equipped to make a decision by committing these basics of debt and equity financing to knowledge, and by carefully weighing out the various pros and cons with your business needs and goals. Whichever one you choose, be sure it offers the right balance between risk and reward. In the end, the most important part of any business decision about raising capital is having a solid plan on how you will effectively leverage it.   

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Using Technology to Help With Online Retail https://www.smallbiztechnology.com/archive/2020/02/using-technology-to-help-with-online-retail.html/ Fri, 28 Feb 2020 23:00:05 +0000 https://www.smallbiztechnology.com/?p=55349 The retail business has changed so much in the past twenty years. Customers are starting to shop for their items online instead of going to a brick and mortar location. That is not to say that brick and mortar locations do not have their appeal, but online retail is becoming the most popular way to […]

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The retail business has changed so much in the past twenty years. Customers are starting to shop for their items online instead of going to a brick and mortar location. That is not to say that brick and mortar locations do not have their appeal, but online retail is becoming the most popular way to buy what you need fast and that’s why you need to make sure that your business is ready to handle big amounts of customers that will start ordering from your site. If you want a better way to manage all of these transactions, then consider using the Revel Systems.

That brings us to the main focus of the day: finding the best technology for retail businesses online. Below you will find five suggestions that could enhance your brand and business:

The Point-of-Sale Idea

Not every customer wants to wait in line for someone else to ring up their order. That is why, many years ago, the POS system was introduced. You are already using it online. The idea is you go to a checkout point and pay. The system will prompt you when ready. You get a receipt printed out when you are finished. One great benefit is it saves you time in line, especially if you are in a hurry.

One more thing to mention with that is the cybersecurity software. The software tracks everything that happens in the store. It provides backup information in case there is a dispute. The software also helps to reduce the amount of fraud and online identity theft that some stores see. 

Payment and Shipping

Some of you might not know there are payment processing and shipping tools available online. They act as an open-source online retail solution for companies that need to bring more variety to their clients.

The best part is the atmosphere and looks of your company can all be managed through the user interface. Some more benefits could include self-hosting, no upgrades needed, and hundreds of templates ready to use. You can either get the free community edition or the paid enterprise editions.

Buying Without the Bank’s Approval

Not everyone wants to go through getting the bank’s approval when they shop online. There are tools to help achieve this goal. You can accept any payment option the client wants to use. The best part is you do not have to do merchant signup to get them under the umbrella. The information they give you when they sign up is linked to any payment option they want to use without using the bank’s approval. Most of the tools offer low fees and you do not need to link clients to your bank.

Taking The Work Wherever You Go

This is a cloud-based solution. You have the same office network available to you when you work from home. That works well for people who like to take their work home with them. Just because the office has closed, that does not mean the work is finished. The retail world never closes. I learned that for the seven years that I was there. The system does the heavy lifting for you, enabling you to get in on the ground floor for very little upfront cost.

The essence of online retail is its relationship with technology and if you do not believe it check this netsuite provider who can assist you in your business needs. Simply put, it wouldn’t exist if it weren’t for the tech backing it up. It’s therefore imperative for online retail to utilize technology as much as possible.

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Things To Consider Before Attempting West Coast Real Estate Investing https://www.smallbiztechnology.com/archive/2020/01/things-to-consider-before-attempting-west-coast-real-estate-investing.html/ Fri, 31 Jan 2020 13:00:34 +0000 https://www.smallbiztechnology.com/?p=55092 Reality television shows such as Flip or Flop, First-Time Flippers, Flipping Vegas, and more have inspired many individuals to look at commercial properties for investing in a new light. The idea of being able to purchase a property for dirt cheap, fix it up, and resell or rent it to turn a profit, seems like a […]

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Reality television shows such as Flip or Flop, First-Time Flippers, Flipping Vegas, and more have inspired many individuals to look at commercial properties for investing in a new light. The idea of being able to purchase a property for dirt cheap, fix it up, and resell or rent it to turn a profit, seems like a great way to earn some extra cash (or even turn it into a full-time business). Wanting to get ahead and in on the money train individuals far and wide have started investing in real estate in large areas like California, hoping to turn a decent profit off of luxury homes for sale

While investing in real estate in California can lead to a huge payday, it is not without risks. As you’ve likely seen on the shows there is no telling what could go wrong from the time you make an offer on the property until you place it back on the market for sale. The best way to reduce those risks is to have a clear understanding of these factors ahead of time.

Buying a new home can be a daunting endeavor. However, if you have the right mortgage broker, they can help guide you and educate you about the many different types of loans available in the market today. Once you are armed with information, you will feel much more secure in your home search. Your buyer’s agent should be able to suggest a reputable mortgage broker with whom they have worked and trust. A mortgage broker will investigate your financial history to ensure that your search is focused in the correct price range. They will also give you your pre-approval letter. Obtaining this letter allows you a better enjoyment of your home search because you can make an offer without worries over last minute disqualifications.

What Can You Afford? 

One of the first things you probably want to know is what you can afford to pay on a property and even how you plan to fund it. If you have some cash saved up, obviously, this is the best way to decrease your out of pocket expenses while also increasing your profit. If you do not, however, have the cash upfront to pay for a home you can look into options like personal loans, mortgages, or bridge loans. 

If you’re going to borrow the money, make sure you have done your due diligence. For example, if you’re thinking of going with a bridge loan you should know exactly what it is, what is required to qualify, the bridge loan approval process, your responsibilities as a borrower, and more. If you are going to get a mortgage make sure you have a second lien position in case you do not qualify for the mortgage by yourself.

The Housing Market

Before you invest a penny into California real estate you must understand the local housing market. Is it a buyer or a seller’s market right now? Are houses in high demand? What is the median going rate for homes sold in a particular Calfornia city?

The reason questions like these are essential is to determine first, whether properties in the state are worth investing in. Secondly, you want to know what properties go for so you can compare it to your budget and get an idea of what your potential profit will be. Lastly, you want to know that after buying the property and investing in it, that it won’t sit too long on the market as this wastes money. 

Location, Location, Location

When investing in real estate in California or any other state you must narrow down your options by location. As you review the various properties for sale within the state, which neighborhoods are going to help increase your profit and get your property sold the fastest?

Areas with the highest number of tourists each year, job availabilities, best schools, and plenty of things to do are likely to sell faster and be in higher demand than areas where there isn’t much going on. So, before making a real estate investment, do some research to find out what the area has presently or what will be developing in the next few months/years to boost your potential profit. 

Property Condition

Flipping properties in California is a possibility for anyone with a basic understanding of the real estate industry, enough capital or financial resources, and the willingness to take a risk. To reduce the risks of investing in real estate, one should utilize the advice provided above while also working with the right real estate and home improvement professionals to help turn fixer-uppers or rundown properties into a home buyer’s dream come true.

The condition of the property is something you also want to know prior to making an investment. Well if it’s work of roofing and guttering is done by someone like guttering Manchester then you can relief about  quality of work. While you’re well aware that you’ll have to make some repairs and upgrades to get the property to match others in the neighborhood, you don’t want to purchase a money pit. That is, a property with so many problems that it will eat into your potential profit.

While some sales are final and don’t allow you to see inside the properties, do the best you can to get it inspected or looked at by a professional to see how much you’ll need to invest. A house with roofing, electrical, heating, and plumbing issues, for instance, may not be worth investing in if you can’t get those things done affordably and timely. 

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The Right Credentials For Your Next Hire https://www.smallbiztechnology.com/archive/2020/01/the-right-credentials-for-your-next-hire.html/ Thu, 30 Jan 2020 13:00:27 +0000 https://www.smallbiztechnology.com/?p=55089 Roll up your sleeves, business owners—it’s hiring season! You’ve recently expanded, you’re looking to add some new rockstars to your team, and it’s time to get some people in for interviews. But do you know what you’re looking for? Know what your needs are In order to add valuable people to your team, you need […]

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Roll up your sleeves, business owners—it’s hiring season! You’ve recently expanded, you’re looking to add some new rockstars to your team, and it’s time to get some people in for interviews. But do you know what you’re looking for?

Know what your needs are

In order to add valuable people to your team, you need to know what vacancies you would like filled. Ask these questions to refine your search criteria:

  • Where are we falling short?
  • What weakness do I have that could be strengthened by someone else?
  • Where do I want to see more growth?
  • How can we more efficiently improve daily business operations?
  • What is our overall goal and vision for this business?

Coming up with definitive answers to these questions will help you to find the perfect people for your positions.

Desirable credentials

Depending on your vacancy, you will want to look for specific skill sets and experiences in the people you are interviewing. Consider these beneficial credentials when hiring your future team members:

1. Look for experience

Obviously, a candidate with the experience that fits your job description will be more of an asset than one who is starting with no experience. There are those exceptions where newcomers seamlessly fit into your infrastructure and provide amazing results, but in general, experience is something that will be beneficial to you and your organization. Look for proof that your potential hire has been there, done that, and has the skill sets and qualifications that will be relevant to the job you are looking to fill, if what you are missing is education check out this list of scholarships at https://www.listsofscholarships.com/veterinary-scholarships/.

2. Look for education

While a college degree might not always be necessary for completing job duties for the position you are looking to fill, there is something to be said about someone who has taken the initiative to complete a degree successfully. Whether it’s a Michigan online MBA or a traditional education elsewhere, it is likely that someone who has completed a degree has additional skills and experience that could lend themselves well to your organization.

3. Look for results

Although traits like excellent communication skills, being a team player, and being organized are all desirable in a candidate, what you should really look for are measurable results and proof that they have been an asset to prior organizations. If they can cite specific circumstances in which they were able to improve or sustain best business practices, there is cause for celebration; they are likely to do the same for you and your business.

4. Look for relationships

Professional certifications, licensures, and relationships are not attained easily.  If candidates have professional relationships and certifications, they’ve likely worked hard to get them. This is a testament to their character, their work ethic, and what potential they have as you consider making them a part of your team. Don’t be afraid to check out professional certifications and reach out to professional references, as these opinions and associations may play a big role in your hiring decision.

Taking into account these credentials and other factors as you hire, follow your business instincts; the more proof you have that they have proven themselves in other professional situations, the more likely it is that they will be a consistent, quality member of your team. Here’s to your continued business success!

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Ideas On Separating Your Business From The Norm https://www.smallbiztechnology.com/archive/2019/12/separating-your-business.html/ Mon, 16 Dec 2019 11:00:13 +0000 https://www.smallbiztechnology.com/?p=54751 Anyone in charge of running a business is required to have a constant drive to innovate and improve the business. If you are not a thought leader in your space, you must find ways to surpass the services and products offered by your competitors, while giving customers a reason to remain loyal as you grow. […]

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Anyone in charge of running a business is required to have a constant drive to innovate and improve the business. If you are not a thought leader in your space, you must find ways to surpass the services and products offered by your competitors, while giving customers a reason to remain loyal as you grow.

Typically, your growth will level off at some point. One of the best ways to get back on an upward path is to improve from within. Working with a Business Development Agency on a new business development is important, because if you improve your process, it will support new business and help with profitability at the same time.

Vamping Up Security 

Entrepreneurship opportunities are plentiful this day in age with the help of so many money-making niches offered online. You have so many channels that can reach an abundance of potential clients with a single advertisement. However, with this convenience also comes threats, such as cyberattacks. It is easy to assume that online programs you use to conduct business have all the security you need.

However, if you use and store information from clients, like credit card information, you must adhere to strict guidelines to protect it. Companies that specialize in PCI QSA will give you and your customers peace of mind. Don’t make the mistake of finding out how to protect valuable information after it has already been compromised.

Strong Customer Service Skills 

Your customers can make or break you. This is why you must have a strong commitment to providing excellent customer service. Most companies have started taking more time monitoring their online reviews and customer feedback. With the ability to reach so many people, bad reviews and even digital press can really tarnish a brand’s name or website.

The simplest way to ensure that doesn’t happen is to treat every customer like they are your first. Putting in the effort to keep each customer happy will result in a better reputation and ideally personal referrals for more business.

Stellar Marketing 

Speaking of brands, the overall branding of a company is really important. To have staying power customers need to recognize the name of the business and the brand. The practice of branding is applicable to all companies from a plumbing company to an online fashion website.

Once you create something recognizable your marketing can become much more targeted to those looking for you. Often creative thoughts will launch ad campaigns that can define a brand for ages, such as Geico’s Caveman ads which ran for years. A business doesn’t need to have Super Bowl commercial ad money to make an impact through branding and targeted marketing.

Know Your Target Audience 

You can put together the best marketing campaign ever but if it falls on deaf ears your efforts go to waste. Figure out your niche, your target audience, and then reach out to as many of the right people as you can. You will have to research people beyond their age, gender, and location.

Once you have those broad categories defined look closer at details within each group. For example: which social media platform is most popular with your audience? or, at what hours do people this age do most of their shopping? Once you start narrowing down an audience, a marketer can find ways to increase your conversion percentages without spending more money, just by spending smarter.

Happy Employees 

If your employees are happy where they work, they are more apt to produce more. Catering to them through incentives such as monthly bonuses can be well worth the cost for the boost in productivity.

When there’s something extra at stake, especially monetary, your employees will go the extra mile almost every time. HR can be a valuable asset inside of an office when they are given the chance to constantly make improvements to the workplace.

Customer Loyalty 

Similar to pleasing your staff, customers want to know that you recognize their continued loyalty. If you gain their trust, it is more likely they will refer your company to just about anyone they meet in need. Referral business is no new tactic but will always be a valuable one.

The best way to utilize your customer’s network is to offer a little something in return. For instance, each customer they refer that signs on will yield compensation or a discount on their next service or product order.

A Member of the Community 

All of the aforementioned points lead to being part of your community no matter where it is. That may be in your neighborhood where you sell your products or perhaps on a website your customers read all the time.

Then if quality control is an issue for your business then we strongly suggest that you seek the services of professional consultants to get you ISO 9001 certified as that’s by far the best way to improve quality control.

Having good intentions can help you relate more closely to your network of past and present customers. This helps your brand become more familiar with people on a regular basis and not specifically when they are shopping for a product or service.

Staying ahead of the competition is a must if you want to become successful. Thankfully, there are many ways to make it happen. These are just a few of them. What are your favorite tips and tricks to ensure success?

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Certifications to Consider for Your Business https://www.smallbiztechnology.com/archive/2019/11/certifications-to-consider-for-your-business.html/ Fri, 29 Nov 2019 14:00:42 +0000 https://www.smallbiztechnology.com/?p=54639 No matter what type of business you’re running, there are probably certifications you can get, and some you need to get. These are determined by local regulatory agencies, professional associations, and federal mandates. If you’re unsure of the certifications and licenses required for your business, do some research on your own to learn which ones […]

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No matter what type of business you’re running, there are probably certifications you can get, and some you need to get. These are determined by local regulatory agencies, professional associations, and federal mandates.

If you’re unsure of the certifications and licenses required for your business, do some research on your own to learn which ones might be necessary. The best seedboxes can help share files quicker and safer, you can compare seedboxes to get the cheapest deal. 

Generally speaking, let’s take a look at a few commonly required certifications to consider for most business operations:

1. Trade specific licenses and certifications.

From trades like plumbing, auto repair, and electrical work, to computer programmers and accountants, customs brokers and clinical therapists, there are a wide variety of certifications and licenses that are required for specific professions. If you don’t have the time to get the proper training, then contact a professional business brokerage service. Ongoing education, experience, and safety requirements, as well as hours of practice, are all factors that go into obtaining these types of licenses and certifications you can hire someone who needs some training and offer them this free training programs near you.

Julie Han Coaching ensure professionalism and a deep understanding of a specific field to practice on a day to day basis. Ongoing educational requirements ensure professionals that are already certified are kept apprised on changing laws and shifts in the market and best practices. Let’s face reality: in some areas of life, a given amount of comfort is felt when the person providing the service is well-credentialed and experienced.

2. Medical licenses and certifications.

With the introduction of HIPAA in the mid-1990s, the needs and complexities of owning and operating a medical practice have exponentially expanded. Information is kept not just in paper files, but in digital formats that can be shared between professionals and practices for a fully comprehensive view of a person’s health record.

This comes with new certifications like the one associated with the Health Information Trust Alliance, or HITRUST. What is a HITRUST certification you ask? It’s an industry-standard meant to ensure your business is fully compliant with HIPAA requirements.

What’s more, HITRUST certification ensures your business is up to speed with the latest changes affecting how businesses in the healthcare sector can store, share, and transfer medical data.

3. Other certifications and licenses.

A career in Life coaching, writing, real estate, project management, IT certifications, health coaching, construction certifications, safety, and first responder certifications…the list goes on and on. Most likely, your career field, or desired career field, has certifications that can set you apart, or put you in the right category of qualified professionals.

Some professions and businesses can proceed without certification or licensure, while others are required before performing work. It’s always best to buy phentermine weight loss do your own research and determine what is required in your business and local market to prevent any unnecessary issues that may arise if practicing without a license.

Lack of proper certification is ethically problematic and can even be punishable by a fine or other penalties.

What business are you in, and what licenses are required to practice in your profession? What avenues do you have to explore and verify what is required to begin or proceed?

We’ve all heard of the requirement for contractors to be bonded and insured and this is especially the case when public entities are using a low bid method of selecting contractors. But really, what are they? What are bonds?construction bonds

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Tips for Starting a Property Management Business https://www.smallbiztechnology.com/archive/2019/11/tips-for-starting-a-property-management-business.html/ Thu, 28 Nov 2019 14:00:26 +0000 https://www.smallbiztechnology.com/?p=54635 Those unfamiliar with the real estate business are often surprised to learn the entities who own the property are typically not the ones managing it day-to-day. This is where property management enters the picture. Property management businesses work on behalf of owners to look after their investment. Whether it’s taking care of landscaping, screening tenants, […]

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Those unfamiliar with the real estate business are often surprised to learn the entities who own the property are typically not the ones managing it day-to-day. This is where property management enters the picture. Property management businesses work on behalf of owners to look after their investment. Whether it’s taking care of landscaping, screening tenants, collecting rent, hiring cleaning services, or arranging for repairs, property managers are the boots on the ground for protecting real estate investment. The most important aspect of starting a business, something that you cannot forget, is to make sure you get business insurance to be covered at all times.

If you’re interested in getting into the property management business, there are a few things you need to know.

The following are essential tips for the next great property management business. 

Research the Market

Like with any business, market research is critical before getting into property management. As expressed by the real estate adage “Location location location”, the ins and outs of successful property management vary from one place to another. Climate, infrastructure, economy, and demographics are just some of the factors that play a significant role in how the business of property management will play out in a certain location. Once you have your business’ property picked out, then get the proper commercial parking lot paving and parking lot striping services to make sure you have a space where your employees can park their car that isn’t out on the street.

It’s important to assess the local real estate market to uncover these nuances. A four-plex in Denver may need a plowing contract during the winter whereas an office building in Tucson is going to need an air conditioning company on call at any time. The point is, know your terrain and market because the day-to-day of each market and type of property will vary drastically. Whenever you deal with properties you must be sure to have the right property insurance to always be covered in the case of an emergency. When starting out you must have a few properties available for use, if you don’t have many then start looking at metroplaces.com.

Take Time Management Seriously

Effective property management means recognizing ways to streamline the responsibilities and processes that come with the job. The most important property management skills tend to involve time management in some way or another. Whether it’s making the most of meetings, communicating better with tenants and vendors, or properly delegating tasks to others, knowing how to make the best use of time is critical for success. Once more than a few contracts are under your care you will need to hire and scale, how do you manage your time that is used to manage those people? That’s a common problem which is why documentation and process creation are so important. 

Zero In on Property Type

Do you want to manage residential properties, office space, or industrial facilities? While it’s not unheard of for property management services to oversee different types of property, newcomers are probably not prepared to take on a diverse spread of real estate. Instead, pick one and start there. As your business grows and you gain more experience, branching out to multiple types of properties becomes easier and more practical. Often, someone gets into this industry because they buy something themselves and learn to manage their own assets before taking on others. Would you rather own an apartment building or a trade home.

Build Strong Relationships with Great Contractors

Property management means overseeing the maintenance of buildings and the land they sit on, like these professional commercial refrigeration services. While it’s possible you’re able to handle a few problems yourself, chances are the majority of the tasks required are outside your wheelhouse. These will need to be delegated to outside experts. Landscapers, plumbers and painter decorator, it’s important for property managers to build strong relationships with these and other contractors they choose to hire, like these commercial hvac repair and ac installation services

This is especially true when they’ve found ones who do the job right at a fair price, like AirNow Cooling & Heating lets you be completely sure that their price range will leave you satisfied after you have seen their results. Pay them on time, pay them what they’re owed, and don’t lose their contact information. In return, the reliable work they get through your property management business will keep them coming back and most importantly, knocking out projects quickly general contractors will need to be hired when necessary.

Be Ready for Odd Hours

As previously mentioned, time management skills are crucial for successful property management. With that said, it’s important to know property management might not always be a nine-to-five Monday through Friday type of job. Emergency issues with plumbing or other problems can pop up at any point and require immediate attention, so you have to be ready with the contact of a company that you can call and ask for help like the plumber Austin company.

It’s imperative for property managers to be prepared to work at odd hours. While it might not mean much more than showing up to let the repairman into the basement, you don’t want to be inaccessible when your presence is needed in an emergency.

Given the volume of real estate out there, property management is a potentially lucrative business opportunity. But it’s important to understand the business before diving in headfirst. Those who appreciate the primary responsibilities and skills of property management will prove to be the most successful.

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Must-Haves for Your Brick and Mortar Small Business https://www.smallbiztechnology.com/archive/2019/11/must-haves-for-your-brick-and-mortar-small-business.html/ Wed, 27 Nov 2019 14:00:29 +0000 https://www.smallbiztechnology.com/?p=54632 In order for a small business to be successful, it needs to get a lot of things right, including the basics like having the right staff and equipment. In terms of equipment, this covers everything from software to shelving for inventory. You may specialize in product creation or a trade, but also lack the necessary […]

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In order for a small business to be successful, it needs to get a lot of things right, including the basics like having the right staff and equipment. In terms of equipment, this covers everything from software to shelving for inventory. You may specialize in product creation or a trade, but also lack the necessary business experience beyond that skill. This can make it challenging to move your side gig into a functional brick and mortar business. It’s a good idea to hire a professional accountant to look at your taxes and help with you tax preparation in sacramento, ca. Whether you’re looking for individual or business tax preparation help, hiring a good accountant or tax preparer can make the process simpler, safer, and less stressful.

When you open a location where customers and employees all intersect, there’s a lot you need to consider. Things like specialized tools, payroll software, office security are just a few of the countless things a small business will need to take into account, after all, preparation is key for long-term success. You can also have a guide or tips from birrongsurialpacas.

During your prep work, consider some of these must-haves your small business will most likely need. 

A Point of Sale System

If you will be selling any sort of merchandise or service, then you need to have a point of sale system. This system will allow you to ring up your customer’s purchases and you can keep track of how much money you are bringing in. There are numerous types of POS systems available. These include mobile, terminal, or tablet systems, if you are that kind of business where mainly tablets are used check this Good review of spy app Spy Bubble by pcTattletale. In 2020, or 2021, your business will be doomed from the start if you try and keep track of everything through paper receipts and written invoices, don’t start two steps behind everyone else. The right POS system can track more than you think and make your life a lot easier. Readily available financials and reports can help you manage accounts and even make tax season a lot less stressful.  

Security

It is imperative that you are able to ensure that your property, inventory, and equipment are safe and secure at all times. Thankfully, due to technology, there are many different levels of business security systems that won’t break the bank. When looking for a security system, make sure to assess your property and any vulnerabilities. Gadgets like a Wi-Fi camera are a great choice. These remote monitoring devices allow you to stay on top of your property and connect multiple cameras so you can expand your security system as your business grows. If your business happens to be seasonal or, let’s say, just on weekends, there are a lot of hours when your location will be completely unmonitored which leaves it more susceptible to a burglary which unfortunately is quite common. 

A Team Messaging App

You will probably need to communicate with your employees quite a bit. Depending on the size of your operation you may want a team messaging app for businesses, such as Slack. This app will allow you to input messages for others to see and talk to one another. You can add announcements and other pertinent information that you want your employees to know. This type of app can conveniently be downloaded to a phone or tablet, and you can add or remove employees from it at any time.

A Marketing Software

In order to spread the word about your business, you need to have a marketing strategy. Your marketing strategy should include things like promotions to entice customers to make purchases, social media campaigns to engage customers, and in-store events to draw people into your business. Larger businesses will often hire someone to be their full-time marketer. However, many small businesses can’t afford to have a dedicated marketing employee. This is why you may want to utilize marketing software. It will allow you to easily execute marketing campaigns and determine who your target market is. Exponea, HubSpot and Wishpond are several of the different types of marketing software that are available for small businesses, no matter what industry or niche you operate in. 

An Inventory Manager Software

Whether your inventory is small, large, physical or digital, you still have to keep track of it all. As a small business owner, you don’t always have a lot of time to keep track of what you have, and you really need an easy way to do so. Inventory management software will prove to be very beneficial. Software like MyStock Inventory Manager, Inventory Scanner, and Inventory Now will allow you to streamline the process of taking inventory and reviewing what you are in need of. Some service-based businesses consider both people and tools their inventory, staying on top of all those moving pieces can make a serious difference on your bottom line. 

In conclusion, there’s a lot that goes into having a brick and mortar small business. The items mentioned above are essential to your business’ success. By having the right must-have items, you can ensure that everything goes as smoothly as possible with your day to day operations.

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8 Factors Affecting Workplace Productivity https://www.smallbiztechnology.com/archive/2019/11/8-factors-affecting-workplace-productivity.html/ Tue, 26 Nov 2019 14:00:58 +0000 https://www.smallbiztechnology.com/?p=54628 Generally speaking, achieving a more efficient rate of quality output means more profit for a company. It’s no surprise, then, that improving workplace productivity is the proverbial objective of managers and business owners worldwide.  But with so many moving parts in play for the typical enterprise, cracking the code of better productivity can be difficult […]

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Generally speaking, achieving a more efficient rate of quality output means more profit for a company. It’s no surprise, then, that improving workplace productivity is the proverbial objective of managers and business owners worldwide. 

But with so many moving parts in play for the typical enterprise, cracking the code of better productivity can be difficult to achieve. There is always need of time to time inspection in the business. Risk Assessment Software guide in a better manner what kind of maintenance, inspection need to your business.

It’s important for business leaders to zero-in on the most important factors affecting workplace productivity:

Technology

The utilization of technology has been a fundamental ingredient for improving productivity for thousands of years. Today’s organizations continue this tradition by making the most of digital technology. Using modern tech to be more productive can be applied to several areas of most business operations. For example, an AI-powered business phone system capable of supporting voice, video, and messages across all mobile devices improve productivity by streamlining business communications. Using business apps for task management helps with staying organized. There’s really no end to the ways in which technology aids in efforts to boost workplace productivity.

Location

There are several ways the location(s) of a business has a direct impact on productivity. For instance, an organization’s ability to hire and hold onto qualified employees depends a lot on the talent pool available in that part of the world. This has an impact on training and turnover, which affects the productive capacity of a company.  A business location also plays a role in the daily commute times of your employees, while the local climate creates potential disruptions for operative capacity. Whether these and other location-related factors influence productivity day-to-day or once or twice a year, they matter enough for business leaders to take location seriously.

Organization

Tracking down mislabeled, misplaced or misfiled business information takes a big bite out of a company’s ability to sustain or improve their productivity. It’s estimated workers spend an average of 2.5 hours per day trying to find the things they need to complete their tasks. The importance of keeping business information organized cannot be overstated. Software designed to provide companies and their employees with an optimized system of organization is an essential asset for any business with aspirations for boosting their productive capacity.

Personnel

We often hear about how we’re in the age of automation. There’s no denying the increasing role of, and reliance on, automated systems to do tasks that were previously done by people, but human resources are still the heart of virtually every type of business. While technology takes the productive capacity of organizations to new heights, people are still required to utilize tech and put the finishing touches on the final product. With this in mind, the qualifications and integrity of a workforce will influence productivity for a business.

Management

The way a company is managed is probably the most significant factor affecting workplace productivity, second only to technology. Organizations dependent on personnel need strong and influential leadership. From the CEO to the shift manager, leaders in the workplace are tasked with making the most of teamwork and resources. What’s more, effective managers have to be capable problem solvers to stay on top of small but significant impacts on day-to-day levels of productivity. You can also opt for the different software for management of risk. Fоr Quality Management аnd Compliance, thіѕ іѕ a common trend, but whаt аbоut Environmental Health аnd Safety Management? Risk іѕ equally аѕ important іn EHS processes, аnd саn help drive better compliance tо initiatives іn tracking аnd improving safety wіthіn thе organization.

Aѕ safety professionals know, EHS software mоѕt commonly hаvе a wау оf tracking adverse safety events – “Incidents”. Incidents саn tаkе mаnу forms, whеthеr Injuries оr Illnesses; Fires оr Explosions; Chemical spills оr Hazardous Materials; thе list goes оn. Aѕ раrt оf compliance, іt іѕ important tо record incident data thoroughly аnd collect аѕ muсh information аѕ possible. Thіѕ іѕ partly good business apractices, but аlѕо іѕ a requirement оf mаnу regulatory reporting initiatives, ѕuсh аѕ thоѕе mandated bу OSHA. Risk саn bе a critical factor іn furthеr identifying incident data. Using Risk Assessment, safety managers саn filter incident data bу risk factors ѕuсh аѕ severity оr frequency. Risk matrices саn help tо make better decisions оn hоw tо handle incidents. Mоrе critical incidents rise tо thе tор оf thе list, аnd hаvе mоrе importance thаn lеѕѕ critical events. Thіѕ enables thе safety team tо address thе mоrе important issues wіthіn thеіr Incident Management program.

A business where productive capacity is not taken seriously is unlikely to survive very long. With that said, the hunt for more productivity can easily turn into a wild goose chase if business leaders don’t know where to focus their attention. It’s important to zero in on the primary factors involved and find effective methods of addressing them.

Finance

Liquid capital is the lifeblood of every business. Without the ability to pay bills, cover expenses, and provide payroll, the entire operation eventually grinds to a halt. Lack of funds to quickly address production disruptions leads to untold amounts of lost revenue. This cripples a company to the point where getting back to prior levels of productivity isn’t enough to recover the losses. Simply put, companies need continuous cash flow to avoid the devastating consequences of being unable to afford the costs of doing business.

Production

The relationship between productivity and production is pretty straightforward. The way a company utilizes its means of production will determine how much quality output they’re able to generate. This boils down to developing a smart operational design. Business leaders need to perform a systems analysis of the organization in order to gain insight into the strengths and weaknesses of their production process to effectively zero in on the ways the company can be more productive.

Government

The influence of government on business productivity occurs in a number of ways. The most apparent examples of the government’s impact on productive capacity involve regulatory controls. While many business leaders resent the depth to which government regulations seem to permeate the way they can run their companies, many of these interventions are not without good reason. Business regulations are often the result of safety precautions and guard railing the extent to which companies can negatively affect the communities around them.

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How to Launch Your Own Real Estate Business https://www.smallbiztechnology.com/archive/2019/10/how-to-launch-your-own-real-estate-business.html/ Wed, 30 Oct 2019 05:27:02 +0000 https://www.smallbiztechnology.com/?p=54507 Real estate is a good business model if you are looking for a lucrative line of work. However, every promising field attracts a high volume of interest.  Many entrepreneurs are interested in getting into the residential real estate market, but how can they outlast the competition and – more importantly – turn their venture into […]

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Real estate is a good business model if you are looking for a lucrative line of work. However, every promising field attracts a high volume of interest.  Many entrepreneurs are interested in getting into the residential real estate market, but how can they outlast the competition and – more importantly – turn their venture into a sustainable success?

What does it take to succeed in real estate? A wide range of things, but you’ll get off to a good start if you learn how to avoid foreseeable errors, build a creative team to develop the business, and calculate your carrying costs to avoid running out of cash to cover business expenses.

Let’s take a closer look at the core aspects of launching a successful real estate business:

Create a Business Plan

While your plans won’t always work out, having a goal and a plan will give you a sense of direction. A solid plan will also boost your confidence. Ideally, create a formal business plan, one so meticulously conceived that you could take it to the bank to get financing if you need a loan.

This is also a good time to talk about your business model. Do you want to be a traditional buyer’s agent or seller’s agent? Do you want to lead a branded team of other agents who cut you in on a percentage of their sales? Would you rather start a brokerage, or potentially go into virtual wholesaling as an investor? (Here’s an excellent article on how to wholesale real estate.) The answer to those questions will help determine everything else.

It is at this point that you need to decide what you will be delegating to others, and what you will be taking care of yourself. Perhaps you will want to oversee and micromanage every aspect at first, but you may soon find you don’t have time for it all. There will be plenty of aspects of your business you will be able to hire others to handle for you. You could consider hiring a property management solutions company for example. They will be able to take care of collecting rent and looking after any rental properties you assign to them. This will free up time so you can take care of the big things. The kind of things only you can do, and that will keep the business afloat. Many services like this exist, and you can hire the correct personnel as well, so keep that in mind.

In addition to office rent, furniture, and overhead expenses, you should itemize all the marketing resources you must invest in to grow your real estate business. This not only demonstrates an eye for detail, it provides a more comprehensive roadmap going forward. B2B services will help you guide your small business to success. For example, it may be wise to use a legal services instead of hiring a full time lawyer. Another common B2B service a new company may need is with finances. A more creative and differentiating service could be professional drone photography  while marketing and advertising properties. You don’t only need to use services to run the boring parts of your business like payroll and litigation, but you can also spend some of that money on creative marketing tests to try and stand out while building your brand, but that doesn’t mean you won’t have to manage them in the future, you should always have commercial litigation lawyers nearby so you are ready to contact one if you ever need their assistance.  

You can always get guidance on how to create your business plan from a Small Business Development Center associated with the U.S. Small Business Administration. Also, rather than using a word processor to outline your business plan, it might be easier to use a software template to structure your ideas in a more coherent and cohesive manner.

Assemble a Creative Crew

When it comes to building a real estate business, you don’t have to do it alone. Consider partnering with other progressive thinkers. Building a creative team will not only fortify your courage when you need to step out of your comfort zone to get a new client or close a deal, but it will also stimulate strategic ideas on how to grow your business. Imagine how much faster your business will grow if you can outsmart the competition, come up with clever ideas when you get stuck on a project, and consistently maintain a positive attitude.

Understand Your Customers

You learned about your customers’ proclivities before you created your business plan because you needed to figure out if your product would sell and if you had chosen a profitable business niche. While you won’t need to do the same level of extensive research again, continuing to understand your customer’s interests pays off in spades. Make an effort to keep on learning more about your target market’s needs and wants. This effort will prove invaluable when you’re advertising and promoting your business. You’ll also be able to close more sales because you’ll have an intuitive feel for what people need, want, and desireYou are also going to need to a place where your customers can find you to set up a face to face meeting to make it easier for them. If you want to find a place fast, then visit the Swiftlease Homepage for many options. Once you have everything settled and are ready to start renting, then make sure that you do a proper tenant screening so you are sure of who is renting your property.

Calculate Your Carrying Cost

While you could start your company for less than $5,000, this will only cover your carrying costs. Don’t naively assume that if you hustle every single business day that you’ll always have more than enough cash flow to cover all your business expenses. Despite your best efforts, there will be some downtime. Estimate your carrying costs, then work with investors to fund your business. If you have ever wanted to start working for yourself, you may want to look into a mattress store business opportunity. A mattress store can be setup with fairly low up front costs. You should also save your initial profits to build a financial cushion.

In closing, you have to remember that real estate is not a get-rich-quick business. While you might hit a financial windfall now and then, don’t expect to always go from one large commission to another. Instead, think of real estate as a long game and build your business with patience and integrity.

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The People Business? The Property Business? There’s Not Much Difference https://www.smallbiztechnology.com/archive/2019/10/the-people-business-the-property-business-theres-not-much-difference.html/ Tue, 15 Oct 2019 13:00:51 +0000 https://www.smallbiztechnology.com/?p=54511 Property management can be an extremely rewarding marketplace for any entrepreneur to cut their teeth.  Helping people become homeowners changes the trajectory of their lives, and brings a level of happiness and satisfaction that can be hard to match. This industry can be quite crowded in some markets like Los Angeles and New York City, […]

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Property management can be an extremely rewarding marketplace for any entrepreneur to cut their teeth.  Helping people become homeowners changes the trajectory of their lives, and brings a level of happiness and satisfaction that can be hard to match. This industry can be quite crowded in some markets like Los Angeles and New York City, but there are great opportunities in medium sized cities too. Working for property management in Indianapolis or St. Louis can still be quite busy. Cities with a million or more people have tons of rental units in downtown or throughout the surrounding suburbs. 

Your overall goal as a modern property manager is to run your business more effectively to be better able to help your clients.  An efficiently run firm is a profitable firm, and a profitable firm stays in business. In order to grow revenues and build a positive reputation, it is imperative that the right people are hired to form a solid and trustworthy team.  Your staff is an extension of you, and when they work well the firm is able to maintain profit margins. While ‘bitcoin’ may be a very commonly heard term, there are few who really know what it is. While it’s a trading system, it’s the foremost different from others for 2 major reasons. For one, it involves a sort of digital currency which will be transferred easily. What makes it more unique, however, is that the incontrovertible fact that it doesn’t involve any banks or other official financial institutions. It’s merely a peer-to-peer system that’s independent and unaccountable. To get bitcoin news, Go through dcforecasts webpage.  Once your Canadian Bitcoin Trading account was created, you can start investing and trading. To start live trading you would only need an initial investment of as little as $250. The minimum deposit serves as your account’s funding. Any money you invest, as well as the money you will make, is yours in full. You can withdraw the funds or reinvest in additional trading activities. The money you invest in your account is your financial resource to start crypto tradings. The bitcoin loophole is an all-in-one cryptocurrency trading platform. It was built with the intention to create a superior automated trading tool for all investors – whether inexpert or seasoned ones. If you are looking for trading then there are many trusted and good regulated forex brokers are available.

Bitcoins are the most recent sort of digital currency getting used by many traders and investors, now everyone wants to learn how to start investing in bitcoin. Any exchange market can trade bitcoins but it is a risky shot, as you’ll lose your hard-earned money. A bitcoin is that the same as currency, though it’s digital in form. you’ll reserve it , invest it and spend it. Crypto-currency once circulated the market and gave rise to the Bitcoin. This started in 2009 by an anonymous person with a nickname of Satoshi Nakamoto. The bitcoin has gained popularity during this year as its rate jumped from $2 to $266. This happened during the months of February and April. A process referred to as mining is claimed to get a Bitcoin using powerful computer algorithms called blocks. Once a block has been decrypted, you earn about 50 Bitcoins. To know more about how to earn more profit from bitcoin, visit www.thebtcprofit.com.

The Team

The most foundational component of a successful firm is hiring the right team members to represent the firm’s interests.  The quality of staff can make or break the entire organization. Property management is an industry that requires team members have a wide range of skills to succeed, but attracting the best talent is no easy task.  People are inherently selfish, and when one individual’s goals don’t align with the ethos of the team, it can have disastrous results.  That’s why when asked, a poll of 100 property managers said that the most difficult challenge in their work was hiring and maintaining high quality staff to comprise their team. 

When revenues are low and profit margins are weak, people have tendencies to cut corners, or look for loopholes for personal enrichment.  Conversely, when revenues are high and profit margins are strong and healthy, team members tend to “coast” or become lackadaisical. Furthermore, in times of plenty, staff can become more tempted to steal from the company.  These are plagues that can ruin any firm.

Aside from theft as a major problem, a property manager must worry about the face their team members show tenants and potential clients.  It is impossible for a manager to surveil every interaction everyday, hence a strong level of trust must be formed between the team and the management.  Staff are typically not as invested in the success of the firm as the management is, and some may even resent the very firm they’re working for. This is a recipe for deception, dishonesty, and ultimately failure.  

The Unforeseeable Future

In addition to staff issues, a property manager is always at peril to face unexpected occurrences.  These can be especially aggravating because they often take place at the most inopportune times. As they say, “it’s not a matter of if something will happen, but when something will happen.”  Because property management is predicated on interactions with people– and interpersonal dynamics are messy and difficult to navigate– there is always potential for things to go awry. A good property manager is constantly preparing for the worst, and taking steps to mitigate the effects of potential problems.  Yet as we all know, things rarely go according to plan.

These can be back-breaking problems for any firm to deal with, and most (if not all) property management firms have experienced these crises in one form or another.  That’s why property management firms with good reputations are so valuable; their mettle has been tested, and they came out of the adversity stronger, and better able to adapt to issues in the future.  A firm with a strong reputation for tenant relations didn’t earn it because they don’t have experience with problem tenants, but because they resolve conflicts and find resolutions that work for everyone.  The importance of a trusted and reputable property management firm cannot be understated.

Image credit: qimono; Pixabay

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4 Tips for Buying a Home That Will Also Double as Your Office https://www.smallbiztechnology.com/archive/2019/09/4-tips-for-buying-a-home-that-will-also-double-as-your-office.html/ Wed, 11 Sep 2019 18:33:31 +0000 https://www.smallbiztechnology.com/?p=54387 Buying your perfect home is both exciting and scary, especially if it’s your first house. If you’re like most people, the first thing you fantasize about doing is browsing the internet for homes in your area and setting appointments to tour your favorites. In reality, the home buying process shouldn’t start there. Visit https://www.shoestringcottage.com/ to […]

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Buying your perfect home is both exciting and scary, especially if it’s your first house. If you’re like most people, the first thing you fantasize about doing is browsing the internet for homes in your area and setting appointments to tour your favorites. In reality, the home buying process shouldn’t start there. Visit https://www.shoestringcottage.com/ to avoid the mistakes when buying your home.  If you want a stress-free experience, you need to take a few steps back and follow these tips first — especially if your home will also be your office. 

Get Your Credit In Check

Let’s say you’re hoping to buy in Rancho Santa Fe. Before you start looking at the many Rancho Santa real estate options available, you need to make sure your credit is on point. Most likely, you’ll need to finance at least a portion of your new home and it’s really hard to obtain a mortgage if you have less-than-stellar credit.

This is even more important for people who run home businesses or are self-employed. Since you don’t receive a regular paycheck, the lender may put more emphasis on your credit score when determining your loan eligibility. Also, keep in mind, self-employed individuals or home business owners need to provide several years worth of tax documentation when applying for a loan.

There is an idiom that was probably framed centuries ago, but was it said anticipating a cataclysmic disaster which was to occur way into the 21st century? The phrase ” don’t build castles in air ” was quoted by some one who had no idea of what sub prime loans could do to the entire economical chain of the world. But, it had greater relevance in the early stages of the millennium. Mortgages with bad credit have been instrumental in disrupting the entire eco- chain (economical chain) of the globe. The crisis was an after math of various factors making it a lethal combination.

Buyers mortgaged property without waiting for the prices to slide; which dug a grave exactly to their body dimensions .It requires a lot of patience and wit to do things exactly opposite to your other counterparts. Being greedy when others are reluctant and waiting for the storm to abate instead of pressing the panic button are a few postulates which are imperative for an investor to make profit at a colossal level. However, none followed the right path. Every investor wanted a short cut which led to a ruinous consequences eventually leading to massive mayhem. People forgot the basic essence that a home was a place to live and enjoy rather than a place which would enhance your status of self esteem in the society. The troubling statistics annoy us even more as in the previous recession of the 20th century; the reason for the fall was because of first time buyers who invested when the market was at its peak of ductility. If this was not enough; this time 2 out of ten mortgages were for more than 5 times annual income of the borrower. This is where the predicament started and the doors for hell were opened for the borrower.

The lenders were an equal partner in crime. Initially, Lenders were skeptical in giving a deal for the self employed. However things changed with time and lending mortgages to people with terribly turbulent economic status was considered innovative actions. But all actions have effects and this action had adverse ones. Every business has its shares of ups and downs but the high mortgage levels made sure that the borrower culminated with bad credit history. The problem lies in the method in which borrowers are scrutinized. A source of the capital is a vital criterion in choosing your borrower. Unconventional sources of income must ring the alarm for lenders as the stability of those sources are bound to be tentative.

First, order your credit report and score from all three major credit bureaus — Experian, Equifax, and TransUnion. You should also check your FICO score. It’s similar to a credit score, but the score range is different. You want to make sure both your credit scores and your FICO score are as high as possible because you don’t know which scores the lender is reviewing.

If you don’t have credit or your credit isn’t really that great, you should consider working to improve your credit score before you start the home buying process. This way, when you are approved for a home loan, you get the lowest interest rate possible. This also is beneficial if your business is fairly new because it gives you more time to track your monthly and annual income before discussing options with the bank.

Get Pre-Approved for Your Mortgage

One home buying tip that’s often overlooked is obtaining pre-approval for a mortgage. You should apply for mortgage pre-approval before you start looking at homes. When mortgage companies approve buyers, they give you a maximum pre-approval amount. This means if you purchase a house that costs more than your pre-approval amount, you’d need to have the additional cash on hand to cover the difference as well as the money you’ll need for your down payment and closing costs.

If you don’t have a good amount of excess cash available, knowing your maximum loan amount can save you a lot of time. You simply show the pre-approval letter to your real estate agent and he or she will show you houses at or below that cost. That is why when it comes to your various residential roofing needs, from installation, maintenance to repair, you should leave the job to no one else but premier roofers in the area. Gutters come in several different sizes although most people never notice. You may have become accustomed to seeing white and brown gutters on homes but in fact many custom colors are available today. I built a Marine barracks in New York that required all red trims. Louvers, vents, fascias and soffit materials and yes even the gutters and downspouts were a matching red color. As with window units, there are dozens of custom colors to choose from.

Hire a Buyer’s Agent

Did you know there are real estate agents who focus on selling homes and agents who work exclusively with buyers? They are called buyer’s agents, and their entire job is to make sure you’re getting the best possible deal.

It’s important to remember here that the agent listed to sell the house is focused on selling the house. Now, this doesn’t mean you shouldn’t work with him or her. Agents who are selling a home are still professional and knowledgeable. They probably know more about the house than a buyer’s agent would. However, it’s always important to have someone whose interest is focused on your best interests when making a large purchase, especially when you need your home to function as both your house and office, which is why this is one of the most important home buying tips you can follow.

Plan for your Future Personal and Business Needs

It’s easy to make a list of all the amenities you need a home to have currently, but you also need to consider how your lifestyle or business needs will change in the future. For example, if you plan to have children in the future, you might not want to look at one-bedroom condos. Ideally, the home you choose should grow with you and your family. Or you plan to scale your home business to a point where you might want to hire an assistant to work with you. In this case, instead of choosing a home with enough space for an office, you might consider choosing a home that has a finished basement that can be used as individual office space and a co-working space.

Ultimately, the best thing you can do when buying a house is to keep an open mind. Unless you’re building a new home, there’s a good chance, you’ll have to make some compromises. When you go into the process with an open mind, it’s a lot easier to see things in a positive light.

When you buy your first real estate property, you have a lot going on with moving in, perhaps buying some furniture, setting up at&t tv,  hosting your first party at the house and getting used to those mortgage payments. With all that excitement, it’s easy to overlook routine home maintenance, especially when you’ve never had to tackle these tasks before.

To keep things from getting overwhelming, we’ve created this home maintenance guide for first-time owners. And don’t worry – most of these tasks take just a few minutes or a quick call to a trusted pro.

When: Every fall before fire-burning season.

Clean Your Gutters and Roof Valleys

Why: Mucked-up gutters and roof valleys can caused water to back up and potentially enter your home via the foundation, roof or crawl space ? or even freeze inside your gutters and wreck them altogether.

How: Grab a sturdy ladder and take a peek. Use gloved hands or even a trowel to remove debris from gutters before flushing them with a garden hose to make sure there aren’t any hidden clogs.

Remove debris on the roof by hand and check out the flashing while you’re up there to make sure it’s free of rust and holes.

When: Every fall or even twice annually if you live in a wooded area.

Check Wood Decks for Moisture

Why: Wood decks – including redwood and pressure-treated woods – need to be sealed and stained to prevent water damage and rot.

How: A quick splash test will tell you if the last seal is still working. If you fill a glass of water and spill it on your deck, you should see tiny beads of moisture form on the surface – a sign that the sealant is still repelling the water. If that doesn’t happen, then it’s time to reseal your deck.

When: You should do a splash test at the beginning of every summer and expect to reseal your deck every two or three years.

Check and Touch Up Exterior Paint

Why: Besides contributing to curb appeal, paint and stain serve as important protectants, preventing your gutters from rusting and wood siding from rotting.

How: Walk around your home – and get up on a ladder if needed – and look for chipping, peeling, blistering or cracking on every part, including the trim.

Touching things up could just mean sanding, scraping, patching, priming and repainting small areas. But if you see widespread areas of damage, it might be wise to repaint the whole thing.

When: Every summer.

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7 Must-Haves for Your Employee Engagement App https://www.smallbiztechnology.com/archive/2019/09/7-must-haves-for-your-employee-engagement-app.html/ Fri, 06 Sep 2019 03:05:08 +0000 https://www.smallbiztechnology.com/?p=54367 The importance of employee engagement can’t be emphasized enough. When you have engaged employees, you experience higher productivity, boosted morale, low turnover, and happier customers.  More than that, Forbes reports that positive employee engagement leads to: 21% greater profitability 41% reduction in absenteeism 59% less turnover Employees who feel like they’re really heard are 4.6 […]

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The importance of employee engagement can’t be emphasized enough. When you have engaged employees, you experience higher productivity, boosted morale, low turnover, and happier customers. 

More than that, Forbes reports that positive employee engagement leads to:

  • 21% greater profitability
  • 41% reduction in absenteeism
  • 59% less turnover
  • Employees who feel like they’re really heard are 4.6 times more likely to feel empowered.

Photo by John Schnobrich on Unsplash

However, we have to weigh all of these positives with a few negatives: 

You’re probably thinking, with statistics like this, how can you ever maintain employee engagement at your company? Seeing as how this is the 21st century, the answer is digital focused of course – an employee engagement app. Connecteam is a perfect employee engagement app for small businesses, desk-less and remote employees, and Enterprise companies. 

An employee engagement app allows you to manage engagement in the palm of your hand. In real time, you can change the narrative and be exactly where your employees are through a no-code mobile app. Now, there are some key features the app must include in order for your methods to be effective, we list the seven must-haves in your employee engagement app below. 

7 Must-Haves for Your Employee Engagement App

1. Interface can be customized. 

Branding is a must and that logic applies to your employee engagement app. Why? Because whenever you’re sharing something to boost engagement, branding makes it easy to bring your team together and helps them feel like they’re a genuine part of your company culture

Most engagement apps allow you to customize almost every feature – from the color to the logo and so on. Branding your employee engagement app creates a team-oriented environment (the same way a company uniform does) which energizes everyone to work towards achieving the goals of the company.

2. Easy access to updates (news, announcements, etc.) 

In today’s fast paced society, things change in the blink of an eye, therefore communication is key. An employee engagement app is the perfect tool to deliver updates, as it’s possible in the click of a button, all news, policy changes, hirings and firings, promotions, and so on need to be distributed to your employees. 

Most apps allow you to add video, photos, GIFs and more to boost interaction and interest. Additionally, it should be easy for employees to like and comment on the updates you send as this helps promote internal engagement among staff. Whatever you need to share is possible in the tap of a button.

3. Private and group chat. 

With the ease of instant messaging, the same is possible on your employee engagement app because sometimes face-to-face communication just isn’t possible. Sending a private or group chat is more personal, doesn’t get lost in the email chain and doesn’t waste time like phone calls do.

The ability to instantly send a message turns your app into a one-stop shop for communication. It becomes that much easier for employees to ask each other questions, whether it’s about a project collaboration or the best route to work since the main road is closed. Employees can congratulate one another on birthdays, anniversaries, employee of the month winners, milestones achieved and more. If employees are scattered around the globe, they can chat via video and are just plugged at all times so everyone is always on the same page. 

Photo by Yura Fresh on Unsplash

4. Feedback! 

Are you only asking for feedback during an annual review? Then chances are, you’re missing out on some serious engagement with your employees. Involve your employees more – ask them for their opinion about what color to repaint the office, which new product name they like best, what’s their job satisfaction, what were their feelings on the latest company outing and so on. No one said feedback only had to be about job performance. 

When you involve your employees on company decisions, and no they don’t need to be groundbreaking decision, they feel more connected to the company culture and will be far more engaged and productive. An employee engagement app keeps your hand on the pulse of what an employee is thinking and feeling – ask them about their overall happiness and about specific matters like policies or projects – use the survey feature, or suggestion box feature, to be in tune with what your employees needs and wants are.

5. Incentives.

Having incentives in the workplace is a great way to motivate your employees, promote teamwork, boost morale, and encourages better customer service. There’s a reason people sign up for rewards programs at Starbucks or Target, we all love free things. And free things in the workplace are no different. 

Use the employee engagement app to offer incentives, such as: 

  • Gifts – coffee mug, movie tickets or Netflix subscription, etc. 
  • Discounts on company swag
  • Company outings or trips
  • Badges for completing training modules

Incentives can serve as a daily driver for your employees and just like that, the app becomes another part of the daily routine. And if that’s not enough, 89% of employees who work at companies that support well-being initiatives are far more likely to recommend their company to friends, family and the general public as a good place to work.

6. Professional skill development. 

When training is done and professional skills grow because of digital training, you’re already a step ahead. This kind of interactive learning helps your employees retain more information rather than reading through a manual.

Create modules that push employees to test their knowledge (actually include a quiz or fun multiple choice options) and look into activities to boost training (like a virtual scavenger hunt). Include videos and helpful photos to build skills and training – it’s a lot cheaper, saves a ton of time and lets employees complete training at their own pace. 

7. Actionable data. 

As an admin, you have a clear picture of what’s happening with your employee engagement app. See who is reading your message and for those who aren’t, send a push notification. Know which surveys get the most response and which don’t. Learn what your employees are happy about and what they want more of. Everything is right there for you to digest and to take action on.

Employe engagement is a must if you want to be successful and we know that’s more of a rhetorical statement. We’ve gone through the facts and statistics, listed the best employee engagement app in the market, and have included a list of seven must-have features – it’s up to you now. Choose the right app for your employees and business, only then can you take employee engagement to the next level. 

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How to Increase Office Productivity Using Technology https://www.smallbiztechnology.com/archive/2019/07/how-to-increase-office-productivity-using-technology.html/ Fri, 26 Jul 2019 23:44:33 +0000 https://www.smallbiztechnology.com/?p=54277 Reports by the US Bureau of Labor show that productivity at the workplace is dropping at an alarming rate. This is not only happening in the US, but the effect is being felt globally. There are many theories that try to explain the decrease in productivity in the workplace. The statistics may be hard to […]

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Reports by the US Bureau of Labor show that productivity at the workplace is dropping at an alarming rate. This is not only happening in the US, but the effect is being felt globally. There are many theories that try to explain the decrease in productivity in the workplace. The statistics may be hard to swallow, especiasoftlly knowing that technology is readily available and if anything, productivity should be on the rise. Believe it or not, technology may actually be one of the factors as to why organizations suffer: we are talking about technologies such as smartphones that always distract employees.

The good news is that the same technology can be used to make things better. Here is how.

1. Use the right tools

This is where most organizations go wrong. Their attempts to incorporate technology in their processes do not work out as expected because they are using the wrong tools. The idea is not just to use technology but to use one that suits a specific job or task. You might want to check the best PDF support if you decide to start with the SodaPDF. It is essential to understand that not every technology is right for you. For example any kind of business needs one of the Best Projector For Presentations

2. Incorporate communication tools

Studies show that effective workgroup and lateral communication is necessary for workplace productivity. Thanks to technology, that can be achieved regardless of where a staff member is. With technologies such as videoconferencing tools, group chats, and social media platforms, everyone in an organization has the opportunity to share information and get updates. Managers are also able to run businesses from miles away.

Misinterpretation of information is a thing of the past thanks to tools such as audit management software and other types like this screen capture software that allows you can take screenshots of a window you are working on and share with colleagues. For more information on how the software work, visit this site.

3. Automate everything

Automating everything you can in your organization will improve productivity in ways that you probably never thought possible. Automation of processes enhances workflow, reduces error, and ensures that the most are made out of work hours. Automation will help your business meet deadlines more efficiently.

Some processes, such as data backup are time-consuming. As a result, the IT team is forced to dedicate a lot of time towards doing backup instead of focusing on other productive matters. Automating the managed data backup process will give your IT department more time to work on other essential things.

4.  Use a calendar app to schedule time

Calendar apps will come in handy in helping you plan. Studies show that poor time management is one of the major causes of decreased productivity. Using calendar apps will help you manage time well. Setting reminders and using it to plan will give you a guide on how to handle your week at the workplace.

5. Take advantage of the free software

There are no limits to how you can use technology to increase productivity. There are several tools in the market that you can use for that like free video recording software. However, remember that different departments will need a different approach. If you are looking to improve productivity in the marketing department, you should be using tools such as social media to reach audiences better and Google Analytics tools to help you keep track of your marketing efforts. Take advantages of the many free applications that are at your disposal to increase productivity.

Alongside using technology in the listed ways, it is also essential to set clear goals. The employees need to understand what is expected of them and what the organization aims at achieving. With that, there will be synergy, and you will all be moving in the same direction.

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5 Tips for Shopping Online https://www.smallbiztechnology.com/archive/2019/06/5-tips-for-shopping-online.html/ Fri, 07 Jun 2019 20:00:48 +0000 https://www.smallbiztechnology.com/?p=54209 E-commerce and online shopping is one of the most common ways of consumption in the modern world. Besides, it has reduced the distance between clients and service providers by providing equal shopping opportunities to all. For the one stop shop for detailed electronics and home appliances reviews for Indians homezilla is the best option.   […]

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E-commerce and online shopping is one of the most common ways of consumption in the modern world. Besides, it has reduced the distance between clients and service providers by providing equal shopping opportunities to all. For the one stop shop for detailed electronics and home appliances reviews for Indians homezilla is the best option.

 

Below are hints to assist you in getting the most out of internet shopping.

Shopping sites

Unless you have a specific shopping site you want to shop from like Shoppok, type the name of the product or service you’re looking for on Google search engine, this way you find a wide selection of sites offering the product. This then grants you the chance to compare prices from different places and also read product reviews. You can also buy maternity robes online.

Picking the products

In online shopping, customers have a wide variety of items in every category and can get many brands from different sellers at one spot. This can be confusing to the client if they don’t understand how to pick what they require quickly. However, most sites use the magento shopping cart, which saves time and provides a more comfortable shopping experience.

Shipping costs/ product details

Ensure that you confirm if there are any shipping costs or tax to be added to the sale price of the item. Also, in case there’s a choice of color, size or any other specific details, ensure that you enter the correct information in the relevant spaces before making payments.

Making payments

It’s crucial to verify that the site that you’re using has a secure server and know how to accept credit card payments online. You can tell this by checking the URL at the top of the browser box on the payment page. If it’s not safe, terminate the transaction.  If it’s secure, enter your credit card details and make the payment.

Having placed your order, you should receive a confirmation email from the seller. Verify that the information is correct. Also, print the email or save it on your computer until the goods arrive.

Receiving the items

Ensure that you know where the products are being sent from. In some cases, you may think that you’re dealing with a firm based in your home country when they operate from other regions.

Also, due to differences in tax, it may appear less costly to purchase from an overseas website. However, realize that products bought over the internet are still subject to importation taxes that may apply. Thus, what appears like a bargain could turn out to be more costly than you expected.

Benefits of shopping online

  • Price comparisons Most websites provide the price comparison option which enables customers to compare prices. This assists clients to gain a better understanding of the products and purchase the most economical items.
  • Convenience- Online shoppers can shop from any point according to their requirements. This can benefit the elderly, homemakers or others who are homebound.
  • Consumer Reviews- A client can quickly look at the reviews posted by other users related to any product, making it easier for them to understand the benefits or disadvantages of the product.
  • Reduced crowd- Through online shopping, one can circumvent excessive groups, which can be confusing. Therefore, you can easily select the item of your choice online and at the same time, make payment.

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The Power of Celebrity Involvement in Startups https://www.smallbiztechnology.com/archive/2019/05/the-power-of-celebrity-involvement-in-startups.html/ Mon, 20 May 2019 12:00:54 +0000 https://www.smallbiztechnology.com/?p=54181 The power of celebrity is not limited to social circles and red carpet after-party admissions. Many famous celebrities have successfully capitalized on their fame to cofound and grow their own companies to lofty heights. In the past, celebrity involvement in a venture was limited to stakeholder buy-ins and endorsements. But a new generation of celebrities […]

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The power of celebrity is not limited to social circles and red carpet after-party admissions. Many famous celebrities have successfully capitalized on their fame to cofound and grow their own companies to lofty heights.

In the past, celebrity involvement in a venture was limited to stakeholder buy-ins and endorsements.

But a new generation of celebrities has begun to foster their own personal entrepreneurial spirit — and they have inspired and infused the same in Hollywood. Many celebs have put their personal assets and money — not only their fame — into the build-and-scale technology-enabled companies.

Gwyneth Paltrow owns the wildly successful retailer Goop, Gary Vaynerchuk runs his own online media conglomerate, and Beats By Dre has become a household name. Jessica Alba has been able to leverage her fame and industry connections to raise over $70 million in Series C venture funding for her company, The Honest Company.

Shows like Shark Tank, Dragon’s Den, and the ability of startups to advertise for funding, has shown a clear trend — and this trend is about to explode.

Here are just four reasons that highlight the power of celebrity involvement in any startup.

Capital Injection

Slated as the number one reason businesses fail, is insufficient cash flow. Genuinely, many startups struggle to acquire the necessary capital they need to fund their business plans and keep them running until the product or service can stand on its own, monetary-making, feet.

Investors look to business leaders they can trust — who have the prowess to produce a viable product — earning the investor a good return in capital. We tend to believe in what and in whom we know — and most people are familiar with celebrities.

Take actress Kate Hudson’s startup which sells fitness products online. While all of these products are high-quality, the idea itself is not unique. Fortunately, Hudson and company were able to raise $85 million in Series D funding, and the company is worth over $1 billion. Hudson has plans to significantly expand Fabeletics to become a global giant.

Celebrity endorsements can also be a powerful tool for crowdfunding online or advertising your startup. Think of the crowdfunding campaign that made Kylie Jenner, who is already rich — much richer. Take expert knowledge and advice — and add an endorsement from a celebrity for your startup. Money is money, and the ability to receive crowdfunding solely for the namesake of a star celebrity will allow you the timeframe in which to build your product or service and make it a workable business.

Free Endorsements

Investors and customers rely heavily on social proof (i.e., reviews, endorsements, etc.) to decide whether or not they should purchase from a brand. One study purported that consumers have an easier time recalling a product that is endorsed by a celebrity.

Think of Jennifer Anniston’s Smart Water campaign, Kylie Jenner’s (now disastrous) Pepsi campaign, and Britney Spears’ famed Got Milk campaign. Influencer marketing is nothing new, but celebrities bring along their own influence and the influence of others, which is quite rare.

Access to Other Thought Leaders and Influencers

Celebrities and influencers also have access to thought leaders and bloggers in their industry who can give startups some much-needed buzz. Consider the countless interviews Jessica Alba has given and produced on behalf of her company — with small magazines and bloggers to drive traffic to her company’s website.

Celebrities like Kevin Hart have built a technology network through their investment — including backing companies like the talent-booking marketplace Special Guest App — cofounded by comedian/actor Damon Wayans Jr. Showcasing this much requested and needed tech-app, Wayans was able to promote the Special Guest App last year on National TV — during his interview on the Ellen Show.

People want to interview celebrities, and they want to hear from stars. Clients and customers often want to hear from a celebrated individual because celebrities and celeb influencers have gotten to where they are today by doing something. Celebs and celeb influencers have had to work — and we all relate and hold-on to that belief. In the recent past, celebs and celeb influencers have also become much more involved in the products or services they are endorsing — making them doubly appreciated.

A celeb’s entrepreneurial understanding of what is involved in businesses is shown by so many of them entering the tech and business fields with their own well thought out products, services, and business plans. Not only are stars and celebrity influencers opening-up online opportunities — but they’re also leveraging the speaking opportunities at conferences, events and trade shows, just make sure you have everything for your events, from catering to an event seating rental

Access an Established Audience

Celebrities carry a certain amount of influence with their audience that encourages brand loyalty and recall. Whether it’s gaining initial traffic to your website or getting some social shares — having celebrity involvement in a startup eliminates much of the footwork required to build a following.

As this trend continues to expand, we see the tech industry and Hollywood becoming much closer — we need each other. Finally, the time has come for the tech industry to be supported by the broader audiences gaining the benefits from their years of work and capital to bring a product or service to market. Hollywood celebrities are feeling the entrepreneurial essence, and these stars and influencer celebrities can, at last, be established in a strong partnership.

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Follow These Tips to Cut Costs When Starting a Business https://www.smallbiztechnology.com/archive/2019/04/follow-these-tips-to-cut-costs-when-starting-a-business.html/ Fri, 26 Apr 2019 04:27:48 +0000 https://www.smallbiztechnology.com/?p=54144 Most business owners are driven by the entrepreneurial spirit, a desire to build something of their own and make a difference in society. Unfortunately, your grit and passion alone can’t do much unless you have capital. That said, when funds are limited, you can take the following cost-cutting measures to set up your business without […]

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Most business owners are driven by the entrepreneurial spirit, a desire to build something of their own and make a difference in society. Unfortunately, your grit and passion alone can’t do much unless you have capital. That said, when funds are limited, you can take the following cost-cutting measures to set up your business without risking going bankrupt. If you don’t want to risk anything going wrong then you should consider getting help from peo services for some professional assistance.

Buy Used Equipment

It’s understandable if you want the most advanced computers, top-notch furniture, and the best espresso maker that you can find in the market for your office. However, when you are starting out, you need to get your priorities right. There are a slew of things that you can buy from previous owners instead. For instance, quality furniture remains intact even after years of use. Similarly, you can buy used laptops that are just a few years old at ridiculously low prices. This will saves you thousands of dollars in the long run. 

There are plenty of websites like craigslist where you can buy used stuff online. You will be surprised by the kind of variety in products that websites like sell.com and letgo.com offer these days.

Use Cheaper Branding Tools

Regardless the size of your business, you should always take branding into consideration. Branding is important for every business. However, you don’t have to splurge your money when affordable options like tailor brands are readily available at an extremely affordable cost. 

There are also some fantastic freelance branding designers out there who can help create your brand identity. 

Hire Remote Employees

It’s no secret that human resources are one of the biggest expenses that you have to bear. However, you don’t have to hire all the employees on a full-time basis. There are certain roles that can be assigned to remote workers and freelancers at much lower costs. For instance, rather than appointing a full-time assistant, you can find a virtual assistant on websites like freelancer.com or Upwork.com that can help you with tasks like responding to emails, taking calls, updating your calendar, etc. These remote assistants usually cost a lot less than full-time workers.

Since your business is new, it’s possible that you won’t get enough work from your clients in the beginning to keep your staff occupied at all times. So, you can create a small team of freelancers who can work and be paid on a per-project basis. This kind of flexible work-arrangement is win-win for your business and the workers (freelancers) especially when it comes to money. However, finding good freelancers is slightly different than finding full-time professionals. So, it’s a good idea to read a guide or two on hiring a freelancer online.

Use Free Marketing

The web is incredibly vast which means that it’s the perfect place to market your brand. In fact, it’s much better than traditional marketing that includes newspapers, TV ads, etc. as it gives you greater control over your target audience. With tools like social media managers, analytics, etc. you can ensure that your content reaches the right demographic for best results. Hiring cheap seo services is the best option if your starting your business and you don’t want to spend more money.

Not only is digital marketing super powerful, it’s also quite cheap when you do it yourself. You don’t even need to be an expert to put together some basic marketing campaigns as there are online tools and resources to help you. For instance, you can start by setting up professional company pages on appropriate social media channels like Facebook and Twitter. You can also create a blog on which you can publish fresh content on a regular basis to attract organic traffic especially by implementing advanced SEO techniques.  In other words, the opportunities are plenty as long as you are willing to do the work and learn new techniques and trends.

Don’t Let Your Dreams Die Due to Financial Constraints

Here is something that you should remember throughout your journey as an entrepreneur- ideas are powerful, but they are also priceless. You don’t need tons of cash to set up a business that disrupts an industry. If you are just starting with your business you can go to https://www.jdiservices.com.au/ and learn about Business Coaching, Consulting and Sales Training to be more prepared and aware of the best discussions in your company. The Internet is full of valuable information that you can help you achieve all your goals without breaking the bank. So, if you ever run into a roadblock that poses financial challenges, then do some quick research online on the matter. You are likely to find a solution that works for you.

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7 Things to Look for When Choosing an Electronic Signature Provider https://www.smallbiztechnology.com/archive/2019/04/7-things-to-look-for-when-choosing-an-electronic-signature-provider.html/ Wed, 24 Apr 2019 18:21:19 +0000 http://smallbiztechnology.com/?p=54133 Due to the continued adoption of technology, various web applications are being integrated into business processes. The electronic signature is a seemingly small yet extremely impactful tool that’s being adopted today.  Electronic signatures have assisted many firms and individuals in handling high volume transactions as well as document processes. Also, firms using electronic signatures have […]

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Due to the continued adoption of technology, various web applications are being integrated into business processes. The electronic signature is a seemingly small yet extremely impactful tool that’s being adopted today. 

Electronic signatures have assisted many firms and individuals in handling high volume transactions as well as document processes. Also, firms using electronic signatures have experienced greater efficiency of document workflows. However, there are numerous electronic signature providers; hence clients should be cautious while choosing the best solution.

Peppol is a small and easy-to-use, yet powerful, signature application for Android mobile devices. A number of contract templates are available to use for your business needs. Once you download the app, you’ll have a list of templates at the top of the screen to choose from. You might having a doubt What is Peppol that you can check answer of it here.

Here’s how you can ensure you find the right e-signature provider for your business.

1. Compliance of services

When opting for an e-provider, check how compliant their services are regarding the laws governing the use of electronic signatures. The managed service provider should establish and state that its application is compliant with the primary legislation and also provide details on how the software works under the specific provisions of the laws.

2. Usability of the e-signature software

This will affect your use of the application over the long term. Therefore, examine the software with a free trial to gain the full experience of sending, receiving, and signing documents online. If you have questions, try reaching out to the support team to gauge the responsiveness of their customer care department

3. Integration with your internal systems

The platforms ability to integrate into your internal processes is systems is also vital. Electronic signature technology should enable you to tie the app into your current business processes.

Electronic signatures are investments and clients should be able to use them wherever they wish. However, not all electronic signatures allow for such capabilities

Therefore, firms soliciting electronic signature providers should examine their common document workflows and ascertain how they are going to integrate the technology in their business processes.

Also, investigate the Reviewapi (Application Programming Interface) of the electronic signature solution as well as review examples of how other firms have integrated their systems with the e-signature vendor’s API.

4. Verification of documents

The best electronic signature should be adept with the confirmation of materials from outside the organization. Workers require flexibility; therefore the electronic signature should permit them to work on documents, for instance, signing even while traveling.

5. Use of various applications

It should create leeway for the use of multiple applications for example; Adobe Acrobat, TIFF images as well as Ms-word. There are electronic signatures which allow only one signature once; this makes additional signatures impossible. Therefore, cross-platform capabilities should be possible with a unique electronic signature.

6. Compliance with law

An excellent signature is compliant with the law. There is a specific standard that all e-signatures have to follow just as with ink signatures. For instance; the authenticity of the signature, integrity and also a signature that cannot be accessed by unlawful users.

7. Verification

The verification of e-signature is also very crucial. One should ensure that all parties could verify it. It should also be un-refutable, meaning that it cannot be denied.

Final Thoughts

Regardless of how you choose your e-signature provider, the right electronic signature solution will aid you in controlling document workflows and transactions a lot more efficiently than with paper. Once you opt for an electronic signature provider, be assured that you’re on the way to making your document workflow a lot easier for your business.

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Good Presenters are Great Storytellers. Presentation Exec Shares His Tips https://www.smallbiztechnology.com/archive/2019/03/good-presenters-great-storytellers-presentation-exec-shares-tips.html/ Mon, 25 Mar 2019 17:37:46 +0000 https://www.smallbiztechnology.com/?p=54094 Ramon Ray sat down for a video chat with Lou Giacalone, COO of Beautiful.AI, to discuss the company’s newest tool. This tool will be of special interest to all of you out there who have struggled with creating visually strong presentations. It allows non graphic designers to create more eye-popping presentations without the time and […]

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Ramon Ray sat down for a video chat with Lou Giacalone, COO of Beautiful.AI, to discuss the company’s newest tool. This tool will be of special interest to all of you out there who have struggled with creating visually strong presentations. It allows non graphic designers to create more eye-popping presentations without the time and stress that normally goes into creating a PowerPoint, for example.

Lou sums up the popular feeling about presentations well –

“We’re thinking about persuading people to do things. We’re thinking about stories we want to tell to get people excited or motivated and we’re not necessarily thinking about like ‘Oh, this is the best representation for how this should look’…”.

Ramon and Lou dove deeper into the nitty gritty of what it really means to present, and how many people are using their presentations as a ‘data dump’ instead of helpful support tools. According to their conversation, research has shown that people cannot both listen to a presenter talk and read the information on the presentation – it’s always one or the other.

“…it’s about having that confidence about your story and then bringing in visuals that reinforce that or again, convey ideas that are harder to tell with words…” – Lou Giacalone

So how do you create a presentation that tells the story, without taking away from the story you are telling the audience? How do you present, and use your presentation as your support, without taking away from your words?

Lou says the key is to keep the presentation simple, and use it to backup your story, rather than tell it. And, this tool from Beautiful.AI will help you accomplish just that. Using the ‘emphasis’ feature, you can create slides with several different points or stats, and this feature will emphasize the most important one for you, so that you when you’re speaking about it, your audience can stay focused.

“…and that’s what we’re trying to get out, is all the stuff that you’ve been trying to force yourself to learn and adapt to and again, overcome your own skills deficit whether it’s design or storytelling […] we’re here to make that jump a lot easier…”

And, without being solely focusing on the presentation, you can better interact with your audience. Lou says that there are three ways to help create a stronger impact, and leave a lasting impression:

  • Making eye contact
  • Smiling
  • Interacting with the audience

Unsure how to interact with your audience? You aren’t doing stand-up comedy or a magic show, so the key is to really be simple about it. Walking around, gesturing to someone, asking a question, or using someone’s name (if you happen to know it) will keep your audience focused on you and what you’re saying.

Presenting to an audience – students, investors, colleagues, a boss – require you to share knowledge in a way that will pass information efficiently. Lou also advises against using jargon or acronyms, saying, “You gotta make everybody feel like the message is for them and if you’re using language that they don’t understand, then that’s no good and it’s unclear.”

Another tip to keep in mind while presenting – slow down. We’ve all sat through presentations where the speaker was going too fast to be able to absorb anything. It leaves us with our heads spinning and without a  clear understanding of the information that was presented. Speak slowly, pause where needed, and allow your words to have impact.

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The Future of Web Hosting: Cloud Hosting vs. Decentralized Hosting https://www.smallbiztechnology.com/archive/2019/03/web-hosting-cloud-hosting-vs-decentralized-hosting.html/ Wed, 20 Mar 2019 10:00:12 +0000 https://www.smallbiztechnology.com/?p=54074 According to SiteGround Host Reviews—which profiled major Web hosts like DreamHost—global web hosting services market is expected to grow to approximately $154 billion by 2022. The Internet has grown exponentially over the past decade, and this trend isn’t showing signs of slowing down. In 2014, the Internet saw a record billionth number of websites. Today, […]

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According to SiteGround Host Reviews—which profiled major Web hosts like DreamHost—global web hosting services market is expected to grow to approximately $154 billion by 2022.

The Internet has grown exponentially over the past decade, and this trend isn’t showing signs of slowing down. In 2014, the Internet saw a record billionth number of websites. Today, there are over 1.5 billion. In just five years, we reached half the number of total websites that had ever existed by 2014. With such a high demand for Web real estate, and the acceleration of technology, the future will see advancements in Web hosting, too.

If you aren’t familiar with the term “Web hosting”, in layman’s terms, this refers to the data centers/computers that store all of your website’s information. When a user visits your site, they are essentially downloading the data that’s stored by that external, third-party computer. Today, hosting is much more streamlined than it used to be. And in the future, there are two hosting concepts that will continue to grow: cloud hosting and decentralized hosting.

The Emergence of Cloud Hosting

Cloud computing is a major component of the future of Web hosting. Cloud hosting is the on-demand delivery of computing services, using a pay-as-you-go model. It offers on-demand access to a wide variety of computing resources (networks, applications, servers, etc) with minimal monitoring or service provider interaction, and provides a very high level of flexibility.

Google cloud direct connect services can get you online fast. This is a great option for businesses who need to scale quickly, or who don’t require as much storage. As a user, you’re always paying for exactly what you use, ensuring you aren’t shelling out dollars for unused resources. You can see examples of cloud computing all around you: from your Gmail inbox to your backed-up cloud photos in iCloud and DropBox. Everyone from gaming companies like Origin to video streaming services like Netflix revolves around cloud computing as per this Cloud Contact Center Services explained for our article.

“SADA Systems recently surveyed 200+ IT managers and found that 84% of them are using public cloud infrastructure today, as opposed to corporate data centers,” says Brian Jackson, the director of inbound marketing at Kinsta. “Cloud [computing providers] have all seen huge growth quarter after quarter as they compete for the same piece of the pie. Ten years from now there won’t be any need for businesses to use corporate data centers or in-house infrastructure for web hosting.”

For now, however, cloud computing is the stronghold of the Web. The infrastructure needed to support cloud computing alone comprises more than one-third of all IT spending in the entire world. Other research predicts that one-third of enterprise IT spending will be on cloud services and hosting.

Decentralized Hosting

Once upon a time, hosting was highly centralized. And to some degree, that’s how it is today. Whenever a user visits a web page, they connect to a single server and that content is downloaded. However, this isn’t realistically convenient or scalable long-term. Website owners circumvent this problem by implementing content delivery networks that make it easy to access content from anywhere in the World, even if the user is far from servers where that website’s data is stored depending on the Cloud Storage Provider you choose.

The decentralized web is referred to as Web 3.0. With a decentralized system, building hosting services do not depend on one central organization. However, decentralized hosting is a new concept, and fairly undeveloped. In its current form, technology limits this concept, and it looks very much like cloud hosting. However, server hosting is essentially a major transformation of the existing computing models today. Blockchain technology will power the ability to use decentralized processes, like data storage, computing, and operating. In this case, instead of a major hosting company assuming the bulk of the responsibility, it would be shared with multiple servers, or by using a peer-to-peer model of distribution.

Today, WordPress alone powers one-third of all existing websites. If you already have a successful website, and have put hundreds of hours into avoiding WordPress blog mistakes and cultivating a following, the idea of decentralized hosting might seem scary to you: after all, you rely on your host and don’t want your host to have to rely on others. However, many people believe that decentralized hosting could bring people together and force them to act in a fair way towards one another, with benefits for everyone involved. Decentralized hosting could increase Web performance up to 600% according to some tests, and reduce server crashes and hacks.

Either way, it’s imperative that you research WordPress hosting plans and see what suites your needs best.

Published in partnership with DreamHost.

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Digital Marketing: Local SEO Q&A with Chief Marketing Officer Kristaps Brencans https://www.smallbiztechnology.com/archive/2019/03/digital-marketing-local-seo-qa-with-chief-marketing-officer-kristaps-brencans.html/ Fri, 15 Mar 2019 10:00:21 +0000 https://www.smallbiztechnology.com/?p=54063 Kristaps Brencans is Chief Marketing Officer of On the Map Marketing, an Inc. magazine “5000 Fastest Growing Companies.” He has launched dozens of highly-successful internet marketing campaigns for his company’s clients.  1. What is SEO? The process of how search engines read websites and populate the information that we find in search engine results. Think about […]

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Kristaps Brencans is Chief Marketing Officer of On the Map Marketing, an Inc. magazine “5000 Fastest Growing Companies.” He has launched dozens of highly-successful internet marketing campaigns for his company’s clients.

 1. What is SEO?

The process of how search engines read websites and populate the information that we find in search engine results. Think about how you go on Google and look for information. You type in a phrase, and Google gives you a list of websites. Have you ever wondered why one site comes up on the first result page and some on the second or third? The reason is Google (and other search engines) categorize all websites in their database and serve users like us the most relevant results first.

2. What’s the difference between organic vs. paid results?

Organic results are unpaid natural rankings. If you have a high ranking in the organic results, it means is that the search engine’s algorithm finds your site among the most credible sources to show the end-user for whichever keyword they searched for. While paid results (PPC) allow you to pay to have your website displayed on the first page of the search engine for specific keywords. You will be paying for every click you receive, and once that budget runs out, your site will disappear from the front page.

3. Why is SEO important for small businesses?

It’s equally important for small and large businesses. In other words, it’s important for any business — any information published on the internet can be found online. Google and other search engines are the resources that we turn to when looking up information are. If I typed information on your business, what would I find? Positive reviews? Correct addresses? Mentions of your business on news sites? Your business’s social profiles? There’s a ton of information about any business out there that gets populated in search results. I would start with understanding what information Google is indexing about your business and then start working your way down to find search phrases to associate your website and other web properties with.

4. What’s a good goal to set for your SEO?

I’d say start with a solid website. You can’t have a successful SEO campaign without a well-functioning website. Get familiar with concepts like Google Analytics and Google Webmaster Tools. Even though you are a business owner focused on niche product/service, success will come only if you have educated yourself at a fundamental level.

To sum it up, early goal: solid website + fundamental knowledge of digital marketing. Once those two are in place, you can start evaluating service providers and setting goals for your SEO campaign.

5. What kinds of businesses should use local SEO?

Local businesses thrive on foot traffic and the area demographic customers looking for services. Think about a directories like Yelp. Every service is there and people trust them to find qualified providers. Google is the same, but it functions in a much broader way. 

6. Why does Google My Business matter? What does it have to do with SEO for my website?

Google My Business is the number one step for local SEO. Once Google has verified your business as real, you have the opportunity to appear in what’s called the Google Map results. The respective section in Google populates the nearest search results for a particular service. If you want to get more information on marketing then make sure to visit this website for assistance.

7. Should I hire someone to do my SEO?

I’d start with having someone evaluate your website and then continue the conversation about how an SEO consultant can help you build search presence. 

Published in partnership with On the Map Marketing.

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5 Benefits of Having a High Quality Law Firm Website Design https://www.smallbiztechnology.com/archive/2019/03/5-benefits-of-having-a-high-quality-law-firm-website-design.html/ Thu, 14 Mar 2019 16:00:09 +0000 https://www.smallbiztechnology.com/?p=54061 Once you have your law firm up and running, the next step is to get the attention of clients who need your help. Today technology has advanced incredibly in digital marketing, audience segmentation and  targeting. All these advances are very beneficial for companies, as they allow them to specifically find the client who requires these […]

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Once you have your law firm up and running, the next step is to get the attention of clients who need your help.

Today technology has advanced incredibly in digital marketing, audience segmentation and  targeting. All these advances are very beneficial for companies, as they allow them to specifically find the client who requires these specific services or products.All this information needs to be processed by a scientist, data science expert or machine learning consulting in order to be used by marketers.

The best way of doing that is with a website for your law firm, and the better the website, the better your chances of turning visitors into clients just by using using a membership software to enhance the website view.

A high-quality lawyer website does not need a lot of expensive flashes to attract visitors, but it does require some style, and some substance. You can visit one of the top web site design agency that specializes in high-quality law firm web design. Once that part is taken care of, you can expect to reap these five benefits of having a high-quality and Professional law firm website design. You can also visit On the Map Marketing for another advise.

1. Reach New Customers

Finding new customers is the goal of every business, and your law firm should be no different. A high-quality website is not just one that has substance and style; it is also one that utilizes excellent SEO (search engine optimization) strategies. SEO helps websites to get higher rankings in Google’s SERP (search engine results page). You may also know about Niche Edits, Niche Edit or also known Curated Links are basically a contextual anchor link inserted into a quality aged guest post, blog post or page that already exists which means it has already been indexed by Google.

The goal of SEO is to have the website show up on the first page of search results when a user searches for specific keywords for which a website is optimized. SEO involves various tactics such as increasing the website’s loading speed, keeping it updated with fresh, high-quality content, and more.Check This Out, A website that uses great SEO will expand its reach and be able to attract a more significant number of visitors, who have a high potential of becoming new clients.

2. Building Brand Awareness

What is the goal of your law firm? Are you a Family Solicitors who specializes in divorce cases? Do you mainly help people who have suffered an injury while on the job? Whatever your mission statement may be, you want people to know about it so that you can provide your services to the people who need it the most. That’s why law firms like mazininjurylawyers use a very efficient and engaging website for their brand awareness. You can learn more by checking out their website.

A high-quality website can help get your message across quickly and to a wide swath of people. Being relevant and reaching many people can help to build your reputation and increase the public’s awareness of your law firm. As people begin to know who you are — this is what is known as building brand awareness, and it is highly essential if you want people to know about the areas of the legal profession in which you specialize. Once people have a greater awareness of who you are and what you do, you will start to attract the clients who need the services you provide.

3. You Are Always Available

You need to sleep, but your website never does, which is great because no matter your area of practice, your clients will want to get in touch with you at all hours of the day. There is no way for you to be available 24/7, but fortunately, your website will always be there for your clients. Get started with some free and simple html templates because making your website is never easy the first time. There are various ways that your site can help you keep in touch with your clients even when you cannot.

A live chat feature allows interested visitors to learn more about your firm and your services. Form submissions can enable new clients to supply their information such as a video deposition and make an appointment. Current clients can contact you via e-mail, the address of which will be prominently displayed on your site. Your website guarantees that no hour is too unreasonable for your clients to try and contact you.

4. Stand Out From the Crowd

The legal profession is one of the most competitive fields out there. That means that there are legions of other law firms fighting for customers from the same client base as yours. You need to stand out from the crowd if you want to make a greater impression on this client base than your competitors.

A high-quality website will help to establish your law firm as unique and different from the rest of your challenges. Once people visit your site, they will immediately realize that you are not like the rest if your have good packaging design services. That increases the chance that they will decide to retain the services of the law firm that stands out from the rest.

5. Increase Visitor Engagement

The longer a visitor stays on your website, the higher the chances that they will become a client. A high-quality website has content that is necessary to keep visitors engaged for long periods of time. Furthermore, it will make your content easy to access via excellent web design so make sure to contact the Designful – Web Design team to help you out. Captivating content that is easy to find, in a website that loads quickly and is simple to navigate, is a surefire way to keep visitors engrossed. And an engrossed visitor is more likely to become a potential client.

Do Not Underestimate What a High-Quality Website Can do For Your Law Firm

When you are starting your law firm web design, you should not skimp on the attributes that make a high-quality website. That is because a great site has benefits that are both tangible and intangible. Companies like website design columbia sc can really help your business grow. These benefits will give you advantages in the short term and the long term. So, when the company in charge of your law firm website development starts work, make sure that they don’t miss any details. That website could benefit you for years to come.

 

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3 Reasons Why Bootstrapping Beats Crowdfunding https://www.smallbiztechnology.com/archive/2019/03/3-reasons-bootstrapping-beats-crowdfunding.html/ Thu, 14 Mar 2019 10:00:21 +0000 https://www.smallbiztechnology.com/?p=54057 When it comes to raising money for your brand new startup, which of the following makes more sense: Initiating a crowdfunding campaign or bootstrapping? As a long-time serial entrepreneur who has built several successful companies from the ground up, I’ve had plenty of time to study both methods—and bootstrapping appears to me to be the […]

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When it comes to raising money for your brand new startup, which of the following makes more sense: Initiating a crowdfunding campaign or bootstrapping? As a long-time serial entrepreneur who has built several successful companies from the ground up, I’ve had plenty of time to study both methods—and bootstrapping appears to me to be the far superior option. Here are three reasons why.

Crowdfunding is impersonal

So you really want a crowdfunding campaign? Join the (literal) crowd. Although it might have made sense even five years ago, starting a campaign in 2019 means getting in a long line. For example, at the time of this writing, Kickstarter, according to its own statistics, has more than 432,000 launched projects. Meanwhile, Indiegogo has launched more than 800,000 campaigns as a combination of not-for-profit causes and startup businesses. What you may not realize is that your budget allows you to have access to the types of technology that will build your small business and streamline your operations. These best practices crowdfunding are a great option to implement into your business. Relying on contributions from a wide swath of the population is a shot in the dark compared with the way bootstrapping has traditionally worked: namely, reaching out and contacting a targeted list of potential partners and customers.

This is obviously a much more personal approach that consequently may result in a more successful financial outcome. Think of the comparison between receiving snail mail (addressed to “Resident”) from an organization soliciting your donations, compared with receiving an actual phone call from someone with whom you have a personal connection, who is asking you to chip into a project whose goals you have in common. With which approach are you more likely to feel a connection and contribute to accordingly?     

Only a fraction of crowdfunded projects get funded

Looking once again at Kickstarter’s own statistics, in concise table form, again as of this writing:

Total projects: 432,000 Funded: 157,000

Amount raised for those 157,000 projects:

Less than $1,000: 20,000 projects

Less than $10,000: 90,000 projects

Less than $20,000: 23,000 projects

More than $100,000: 5,500 projects

 

Translation? Percentage-wise, nearly two-thirds were not successfully funded, and only about one percent raised more than $100,000. Those are not great odds. Although no one can predict the outcome of bootstrapping, you at least go into it knowing that those whom you have contacted have previously shown an interest in the same goals that are driving your vision. There is thus a higher likelihood of success with the latter approach. And even if those whom you contact are unwilling or unable to contribute directly to building your finances, they may be able to give you new perspectives or advice that allows you to pivot your approach—or even the nature of the goods and services you’re planning to offer—that could lead to a better potential for getting funded.

The cost to get crowdfunded is high

To be successful on Kickstarter, you need a really compelling video and a social media campaign to get people interested. That would cost between $10,000 and $20,000 to create. The same challenges apply for Indiegogo—it is expensive to create a good marketing campaign and your success is based on luck. With both services, you are basically using a shotgun approach and hoping for the best. You are putting all your eggs—up to $20,000 worth—into a promotional campaign in the hopes that it will generate far more than that, even though the odds are stacked against you.

It’s a bit like launching an app for the iPhone and hoping it will be wildly successful—even though there are already two million apps available for someone to download. (I am not even focusing on Patreon, which is more focused on entertainment-based creators, and for which you need a very large fan base to generate significant income.) I think you can only be successful by targeting your potential customers with rifle-like accuracy and putting all your time and money into working with a handful of people who truly need what you are working on developing. This is the substantial advantage that bootstrapping holds over these crowdfunding techniques.

As the head of your new company, you may choose to go any route you wish to raise money—but experience has shown me that bootstrapping is the far superior option compared to crowdfunding in the long run. Best of luck to you and your business goals!

Authored by:

Marty Schultz is Co-founder of ObjectiveEd, whose mission is to maximize educational outcomes for children with disabilities. He is also Founder and President of Blindfold Games, an app development company that builds accessible games for the visually impaired community.

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What to Think About When Moving Offices: The Most Important Things To Remember When Moving Into A New Office Space https://www.smallbiztechnology.com/archive/2019/03/most-important-things-when-moving-new-office-space.html/ Tue, 12 Mar 2019 10:00:46 +0000 https://www.smallbiztechnology.com/?p=54030 Whether you’re starting a new business and looking for your first office space or an established company moving its operations, moving offices can be hectic and stressful, but it also presents an opportunity to curate an office space that works for your specific needs. The clean slate you’ve been given with your move makes it […]

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Whether you’re starting a new business and looking for your first office space or an established company moving its operations, moving offices can be hectic and stressful, but it also presents an opportunity to curate an office space that works for your specific needs. The clean slate you’ve been given with your move makes it the perfect time to start thinking about Office Planning and how your new office will fit into your business plan. Many people struggle to move into the new office space by trying to cram everything into their cars, with this semi trailer rental you and your co-workers will be able to move everything in at the same time without any problems, but if you move into new offices frequently, then you should consider going to a dealership to get your business’ very own roll off trailers so you don’t have to depend on rentals for your next move. There are many reputable international moving companies who can help with your office moves at a far reasonable price, compared to investing in owned trailers. If you still need assistance moving out of your old office, then contact these office moving services for help. If you still haven´t found your new office, then consider checking out this office space for rent.

From a stack of file boxes to a prized bedroom set or next season’s holiday decorations, there’s a specific space demand for everything, especially for the commercial office furniture. Make a list of what you plan to store and determine how much space it will all require. When you find the perfect storage unit make sure you plan ahead and hire movers to help you with the transportation of your belongings from your home to the storage. It will make this process much smoother and you won’t have to worry about making various trips back and forth.

The job description is reasonably straightforward as well as your day will involve entering information in the preset computerized database, it might also include using some Active Directory Management Tools for the sake of organizing your tasks and your project’s tasks on the go. The type of information differs from corporation to corporation. If you work for a sales company as an example it may be sales data or personal information on new customers, if you work for an investigation firm it may be market investigation survey effects

As serial entrepreneurs with experience starting and growing many companies, we know from experience what moving is like and how the decisions you make during the moving process can impact your business and its future demands. We’ve highlighted a few things to keep in mind during your move to make sure your new office is prepared to take on the needs of today and tomorrow!

Moving Offices: Deciding Where To Go

In order to create an office that is able to seamlessly grow with your business, you need to first sit down on your office chairs and examine the central components of your company and your long term growth plan. Perhaps the central component of your business is your sales team and their success greatly impacts your business. Knowing and planning for this now can help you create a space that is outfitted to fit their particular needs and help encourage their growth and success.

This detailed analysis will demonstrate what your long-term needs are and help you identify ways in which your office space can accommodate these needs. From technological changes to the physical design of your space, this review will help you align your business goals with the tools you need to achieve them.

Consider Your Floor Plan

Once you’ve identified what your new office needs in order to help you achieve your business goals, you can begin designing a space that balances the needs of the people who work there with the needs of your business.

  • The physical design of your workplace can dramatically impact the culture of your company, as well as its productivity.
  • Do your employees value the privacy and solitude that cubicles can offer?
  • Or would they benefit more from an open space where teams can nimbly meet and discuss new ideas?

Perhaps it’s a combination of both.

While there is plenty of research and debate on which floor plan is best, thinking in terms of the future can help you better weigh those pros and cons. For example, perhaps you are looking to take on more employees in your new space; open floor plans enable you to add employees without having to build out new office spaces. 

Regardless of your office layout, make sure you handle the basics properly from the start. For instance, outfit your office with adequate furnishings, heavy duty shelving, and reliable office equipment.  Preparing your new office with a quality foundation of furnishings and storage options will ensure your staff acclimates to the new location more easily and this also eliminates needless hassles in the future.  

Furthermore, it’s important to consider access control and how your employees will get from one place to another, and how you’ll secure specific spaces like server rooms — more on that in our next tip!

Take New Technology Into Account

The transition to your new office makes it the perfect time to implement smart technology that can help inform your business practices for years to come. A recent study we did at Openpath found that the majority of employees believe they will be working in a smart office in the next five years.

Which means the time to invest in this technology is now.

IOT in the workplace

Incorporating IoT into the workplace:

  • better protects business assets,
  • creates an office space that is desirable and welcoming,
  • and encourages productivity.

IoT can be added to an office in a number of ways to help simplify life for employees. Even a front door can become equipped with new technology. Imagine not having to juggle your laptop and a scalding hot cup of coffee while digging around for your badge to open a door at work or unlocking the front door for a guest or package delivery without ever leaving your desk.

It’s Time to Upgrade

Chances are, your old space utilizes legacy key cards to unlock and enter your front door and other areas around your building. These systems are clunky to control and have a number of vulnerabilities associated with them that could put our building security at risk. By introducing smarter access control to your office, it will make it easier for your employees to use and more user-friendly for for facilities to control. For example, Openpath enables employees to enter the workspace with only a smartphone. Both more secure and more dynamic than traditional access control system, Openpath uses three-way authentication (bluetooth, WiFi, and LTE), to make entering an office as convenient as walking through automatic doors at the store – without compromising security.

Integrating Smart Access Control

Smart access control also gives decisions makers key analytics on how an office space is being used and when. With systems like Openpath which operate on the cloud, HR can simply send Openpath’s welcome email to employees and have them install the app on their phone (taking only a few hours, rather than days) and they’ll auto-enroll. To make things even easier, Openpath integrates with platforms like G Suite and Office 365, meaning administrators can automatically grant employees access when they are added to the company directory

Reliable Internet and Power Services

We all take for granted that the internet is part of our everyday lives, but we shouldn’t take for granted the hard work and planning that goes into making that a reality. Ensuring your office has multiple service providers connecting you to the internet is a wise investment that gives you piece of mind and redundancy should anything happen to one of your providers.

When you operate a SmartOffice,

  • online access and power availability become two incredibly important contributors to business continuity and success.
  • Many companies will install back up batteries to keep their critical systems up and running – even temporarily – during power outages.
  • At Openpath, we always recommend that our systems are installed along with backup batteries so that they work when the power is out.
  • We make sure to store all the configurations locally on the system so that it also works when the internet is down, so make sure to test other systems you have installed in your office to be sure they also can work when the internet is down

Plan Ahead for Growth

Choose systems that future proof your ability to grow. Think about enterprise systems that scale with you and enable you to be portable and flexible. Systems like

  • cloud based firewalls,
  • hosted PBX phone systems,
  • cloud based CRM & billing solutions,
  • and cloud based access control systems (such as Openpath)

are good choices that allow you to add new offices on different floors, in other buildings or in other cities and leveraging the same software and services for each location. No one wants to carry four different badges with them in order to get into all your different offices, or worry about hiring office managers for all your satellite locations when you should be able to manage everything centrally from your headquarters. Thoughtful planning and investment at the beginning will save you lots of frustration down the line when you need to scale your business fast.

By taking these steps now, you are ensuring that your company is not just ready for the immediate move to its new office but also that years down the road you will not have to  to scramble to redesign a space to fit the changing demands of your business.

Authored By:

James Segil

As the President of Openpath, James runs operations and leads marketing, public relations and partnerships for the company. A serial entrepreneur, James has built and sold three successful technology companies (EdgeCast Networks, KnowledgeBase and Virtualis) over the past 17 years. While at Edgecast, James helped to build the company’s global network to carry more than seven percent of global internet traffic. Prior to Edgecast, James built KnowledgeBase into a profitable, industry-leading company that was ranked by Forrester as the Industry Leader in eService. James received the E&Y’s 2014 Entrepreneur of the Year award for the greater Los Angeles area, is an investor in and advisor to tech startups and VC/PE funds, and is active in various community and philanthropic organizations.

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3 Ways to Make Sure the Software You Buy Will Really Work For Your Business https://www.smallbiztechnology.com/archive/2019/03/3-ways-to-make-sure-the-software-you-buy-will-really-work-for-your-business.html/ Mon, 11 Mar 2019 10:00:13 +0000 https://www.smallbiztechnology.com/?p=54035 There are more than 30 million small businesses in the U.S. alone – and it’s safe to say, we all have problems but for many of them out there the solution can be found in the Talmud software to train their employees. Every single one of us – and I speak as someone who has […]

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There are more than 30 million small businesses in the U.S. alone – and it’s safe to say, we all have problems but for many of them out there the solution can be found in the Talmud software to train their employees.

Every single one of us – and I speak as someone who has been part of a small business – has a pain point or two (possibly more) we need help solving. Small businesses can – and do – benefit from technology designed specifically for us, for example for a restaurant business I fully suggest working with Harbortouch.

Whether it’s getting more customers or finding affordable insurance or sourcing great talent, the local businesses that have helped create nearly two million new jobs and support our economy can’t do it alone. The Custom Software Development By AGR Technology helps you to custom software development.

 

If you’re reading this as a local business owner, you already know what you do is challenging and rewarding. You probably also know that software can be really useful in your daily work life – but how do you assess it? What do you look for? Read the latest Spin Rewriter 10 review and check out the bonuses on how this can help your website. As the founder of a company that’s creating software to solve fundamental business challenges – customer communication and responsiveness chief among them – here’s what I’d ask when evaluating a solution.

Will you use it?

And will your people? Let’s be honest: If you have doubts, if it doesn’t feel simple, if you know you won’t invest the time into learning it, or it’s too complicated for your team, it’s time to consider your other options. What would you actually use? Most software fails because people buy it and then just can’t get over a learning curve that’s too much for them. Don’t waste your money with something that will just sit on your shelf.

Is it critical – and is software really the right answer?

Maybe it’s weird to say this in a tech outlet, but technology is not always the right answer. Hey, everyone likes the latest and greatest, but technology for technology’s sake is rarely, if ever, the way to go. What are you trying to solve for? Software can help when there’s a task or problem that’s repeatable, can be automated, etc, we suggest checking the Conversational AI Software Solutions for further information. But don’t discount the human touch. There are things we simply do better ourselves, unencumbered with technology – whether it’s calling an irate customer back to resolve a complaint about a repair or reassuring a pet owner their dog will be fine at the kennel.

If it touches your customers, will it meet their standards?

You know what modern consumers want – you’re probably one yourself. We’re tied to our mobile devices and always looking for what we need, when we need it. If your customers will experience this software themselves, you need to consider it from their perspective. A crappy user experience ups the odds that a customer will get frustrated, decide not to buy, or not to return. Don’t take that risk. Businesses compete – and win – based on user experience. Make sure your software makes it incredibly easy for your customer, whether it’s finding you, communicating with you, or paying you, think of efficient software like JetPack Workflow which is used for something as crucial for a business as financial operations, it needs to be efficient and streamlined while also being super friendly to the users.

If you can answer yes to all three of these questions, then it’s probably a good bet. But remember – and you knew a caveat was coming – think about cost. If it touches your customer and helps you get paid, it’s probably worth more. Don’t cheap out where you shouldn’t (but don’t invest $10K in something that’ll give you $500 in value to your business either).

Good luck!

Published in partnership with Broadly.

Authored by:

Josh Melick, CEO and Co-founder, Broadly

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3 Small Business Technology Trends to Watch for in 2019 https://www.smallbiztechnology.com/archive/2019/03/3-small-business-technology-trends-watch-for-2019.html/ Fri, 08 Mar 2019 11:00:59 +0000 https://www.smallbiztechnology.com/?p=54009 In 2018, technology helped level the playing field for small- and medium-sized businesses (SMBs), positioning them to better compete against their larger counterparts. Thanks to the cloud, resources such as enterprise planning tools are no longer plagued with high costs and lengthy deployments and are finding their rightful place with SMBs. Now, small businesses are […]

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In 2018, technology helped level the playing field for small- and medium-sized businesses (SMBs), positioning them to better compete against their larger counterparts. Thanks to the cloud, resources such as enterprise planning tools are no longer plagued with high costs and lengthy deployments and are finding their rightful place with SMBs. Now, small businesses are deploying cost-effective technology to automate business processes which can save time on tasks like invoice management by almost two-thirdsto grow even faster.

As workplace technology continues to advance, we expect to see three major technology trends emerge for SMBs in 2019.

Using technology and internet to manage your business is the best thing that you can do, Then obviously it’s much better to do your HR in the cloud and there are lots of great HR software that is completely based in the cloud so we recommend looking at those if you need a new HR systsem.

1. Small businesses will increasingly incorporate artificial intelligence (AI) and machine learning (ML) into their services and solutions.

Due to their size and flexibility, small businesses will be some of the first to employ cutting-edge AI- and ML-driven technology to improve their stance against larger companies. AI and ML allow SMBs to effortlessly scale without causing constraint or adding exorbitant amounts of headcount.

With conversational interfaces being one of the fastest-growing ways to implement AI and ML, we will see SMBs leverage chatbots to provide 24/7 customer assistance while keeping costs down. This could take the form of a bot reading Soda PDF documents, then “learning” and answering common questions, to create efficiencies and free up valuable employee time.

Given their focus on cash flow management, SMBs will also use AI and ML to detect anomalies in financial data, such as in expense reports or invoices, to prevent erroneous, fraudulent, or duplicate payments. ML can also be used to essentially “read” text—like that on a receipt or invoice—and pre-populate information to eliminate human error.

2. Small businesses will grow at a faster pace by tapping into their professional networks to learn from thought leaders and crowdsource insights that previously weren’t available.

Technology allows small businesses of all industries and geographies to connect and work better, together. In 2019, we will see SMBs take this to the next level and create communities to power their businesses with pooled knowledge, insights and data previously exclusive to larger companies.

SMBs will use these newfound business relationships and broadened networks to learn best practices for common business needs, such as marketing, customer lifecycle management, manufacturing, and finance. They’ll also team up to purchase and share physical resources, like tools or equipment that’s only needed a few times a year, to reduce capital expenditures and create major savings. Pooling resources for items like

  • vehicles,
  • specialty printers,
  • presentation equipment.

can also spread out storage and maintenance costs.

With SMBs gathering industry-specific data and working closely with each other, innovation will flow from these organizations. The one-two punch of technical solutions and practical application will poise them for unprecedented growth and success. Small businesses will also work with peers to give back to their surrounding communities and organizations.

3. Small businesses will become increasingly diverse. We will see a rise in women, minority, and millennial business ownership.

The American workplace is becoming increasingly diverse.

These numbers will only continue to grow as SMBs harness technology and the power of their communities and put an emphasis on diversity and inclusion. Through bourgeoning community networks, we will see different backgrounds and perspectives converge, bringing together diverse viewpoints, spurring open discussions and supporting healthy, constructive debates.

As each of these technology trends come to fruition, we’ll see small businesses break barriers and create greater opportunity. These trends, partnered with athleticism, innovation, and entrepreneurial spirit, will cement 2019 as a marquee year for SMBs

Authored by:

Christal Bemont, SVP & GM of the Small, Midsize and Nationals business unit, is building a thriving and connected global community of SMBs within SAP Concur. By expanding the customer relationship beyond Travel, Expense and Invoice, Christal’s vision is to improve customers’ economic and financial viability, help them unlock new opportunities and promote social and environmental good. Christal’s personal connection to the industry started as a young girl, helping her mother with several small business ventures. Since joining SAP Concur in 2004, she’s grown her career from individual contributor to a leading sales executive and company spokesperson. In her free time, Christal serves her community by volunteering at organizations, such as the Anderson Animal Shelter, the local women’s shelter and Feed My Starving Children. For more about Christal, please visit her LinkedIn profile.

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Less Pay & More Flexibility: How to manage the challenges of the modern mobile workforce https://www.smallbiztechnology.com/archive/2019/03/less-pay-more-flexibility-how-manage-challenges-modern-mobile-workforce.html/ Wed, 06 Mar 2019 11:00:36 +0000 https://www.smallbiztechnology.com/?p=54004 “Working 9-5, what a way to make a living.” While the words of this Dolly Parton song hit home for many, the 9-5 workplace is quickly becoming a thing of the past. Whether it is flexible hours, remote working, or perks such as gym memberships, small businesses now have to accommodate new expectations when it […]

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“Working 9-5, what a way to make a living.” While the words of this Dolly Parton song hit home for many, the 9-5 workplace is quickly becoming a thing of the past. Whether it is flexible hours, remote working, or perks such as gym memberships, small businesses now have to accommodate new expectations when it comes to the workforce of today.

With SMBs facing an uphill battle to attract the best talent, it is easy to see why these demands might be easily met by an employer. However, small and medium businesses owners would be wise to consider the wider impact this will have, and the challenges they will have to overcome.

What is the New Normal?

A recent study of 1,850 employees from small- and medium-sized businesses in the U.S. and U.K. has uncovered the expectations when it comes to mobile working – with some surprising results that demonstrate just how much attitudes have evolved.

Mobility over Money: More than half of those surveyed (52 percent) stated that they would prefer to take a pay cut rather than being restricted to always working in an office! To add to this, a further 12 percent would choose the flexibility of working from home over the office even if they were offered a salary increase of 25 percent.

A Happy Workforce…: When asked about the benefits of being allowed to work remotely, one-third (34 percent) said it made them happier and 32 percent claimed that it makes them enjoy their job. With job satisfaction and work-life balance becoming increasingly important for employee retention, this is definitely a factor that modern businesses need to consider if they want to keep their best workers from seeking greener pastures.

…Is a Productive Workforce: Not only does this flexible approach to working increase employee satisfaction, it can also have a positive impact on quality of work. In fact, the largest proportion of small business staff (38 percent) claimed to be the most productive when working from home. Visibility in the office does not necessarily equal productivity — from commuting to unnecessary meetings to water cooler chat, interruptions in an office setting affect workers more than the distractions at home.

New Ways of Working = New Challenges

The benefits of granting employees flexible and mobile working are clear, but there is a dark side to all this freedom: the potential danger that employees bring upon themselves and their employers when connecting remotely to internal systems, or by accessing the internet out from behind the corporate firewall and the cybersecurity protections within.

While one in five employees state that they are the most productive when working in public spaces like a café or library, only 18 percent are concerned with the cybersecurity implications that this could have.

If staff access sensitive data or log into corporate accounts via unsecured public Wi-Fi networks, they are putting the business at risk of an attack. There is also risk of a data breach should an employee save private information to a device that then gets stolen, especially if passwords aren’t unique and complex. Not to mention the fact that many tools businesses use for additional security are only effective when the employee is in the office, for example web protection or advanced firewalls. Once an employee is out in the world, they are no longer afforded these additional layers of protection when accessing the web from home or a coffee shop.

While the lack of employee concern is worrisome, business owners also have a role to play here. The research found that 38 percent don’t receive the technological support or expertise they need when working from home or in a public place, https://xanaxtreatanxiety.com. If employees are going to be working remotely, they need the same level of protection they would receive at the office.

The Need for a Holistic Approach

The trend toward mobile working has increased in recent years, but businesses should not rush into it blindly. As much as this is becoming a popular request, the research found that there is still a significant number of those who prefer the stability of basing themselves in an office.

The study also found that levels of stress and anxiety in the workplace did not differ wildly whether an employee was office or home-based, suggesting that there should not be a one-size-fits all approach to mobile working.

Effectively small businesses have to fight the security battle on two fronts – in the office and any location their employees choose to sign on. End-users should be equipped with the tools they need to conduct business wherever, whenever, and from any device.

Tips for Managing the Mobile Workforce

Don’t make assumptions: Flexibility and mobility are becoming increasingly popular, yes; but that doesn’t mean that this is the case for everyone. While a significant number value remote working over a pay raise, it is not this cut-and-dry for your whole workforce. Engaging with your employees about their work preferences and style will not only make them feel like they’ve been heard, but it also gives you an opportunity to talk about security risks.

Educate your employees: In many cases, mobile working is expected rather than viewed as a “nice-to-have,” however workers need to understand the role they play when it comes to security. In any business, everyone is responsible – and the organization is only as secure as its weakest link. Employers need to educate their staff and emphasize how they can keep company data and IT property secure.

Provide the right support: Small business owners need to provide security measures for mobile workers such as virtual private network (VPN) solutions for use on open Wi-Fi connections, anti-malware endpoint software, and cloud-based web security solutions that follow the user no matter where they are. Now that the internet is the new corporate network, flexibility in security solutions is a requirement, not just an addition.

Those entering the workforce today are demanding increased flexibility with hours, location, and personalized benefits. Though proven in some cases to increase employee satisfaction, and even productivity, there are very real security issues that need to be addressed. Small business owners need to provide the tools that not only enable flexibility, but do so in a secure way.

By taking a holistic approach with staff, small businesses will be in a better position to address the growing demand for mobile working without compromising security or isolating those who still prefer working from the office environment.

Authored by: Gill Langston, Senior Product Manager, Avast Business

mobile workforce, smallbiztechnology.comGill Langston is Senior Product Manager, Avast Business, a division of Avast, the global leader in digital security products. In his current role, Gill is responsible for the strategy and roadmap as well as the feature and services definition for the CloudCare platform. In the past 12 years, he has worked with organizations of all sizes to secure their infrastructure and attain compliance goals through email security, network security, endpoint security, patch management, archiving, and event monitoring. Previously, Gill held multiple leadership roles in sales and product management at GFI Software and served as Director of Product Management at ThreatTrack Security, and most recently, Qualys. Gill lives in Charlotte, North Carolina. He is a sci-fi nerd, plays guitar, bass and drums, and is raising a 10-year old daughter.

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HR Cloud Services Benefit Small Businesses https://www.smallbiztechnology.com/archive/2019/02/hr-cloud-services-benefit-small-business.html/ Thu, 28 Feb 2019 22:00:00 +0000 https://www.smallbiztechnology.com/?p=53990 At the core of every successful business is a solid Human Resources plan. It’s an all-encompassing strategy that includes administering employee benefits programs, ensuring that rules and regulations are followed, developing employee engagement and training programs, and recruiting the best talent to the company. While most mid- to large-size companies execute on their Human Resources […]

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At the core of every successful business is a solid Human Resources plan. It’s an all-encompassing strategy that includes administering employee benefits programs, ensuring that rules and regulations are followed, developing employee engagement and training programs, and recruiting the best talent to the company.

While most mid- to large-size companies execute on their Human Resources plan through a formal HR department staffed by at least one seasoned employee, a lot of small businesses don’t have the time, energy and resources to properly invest in a full-blown HR department.

In years past, this meant that many small businesses ignored the formality of HR altogether, opting instead to cobble together solutions in-house with whatever available staff and resources they had on hand.

In fact, 70 percent of small businesses handle their own HR services as a side job. That consumes 25-35 percent of these people’s time, taking away valuable time they need to actually run the business.

In addition, such a “solution” creates a lot of risk for the business and also hampers vital processes such as workflow, administration, payroll and recruiting. Today, small businesses that find themselves in these situations are lucky, in that they can turn to HR cloud services to benefit their company.

What Are HR Cloud Services?

According to New Jersey IT services, HR cloud services are management systems designed to help businesses handle all their HR tasks in a streamlined, automatic fashion. Outside companies, such as Mitrefinch, handle HR cloud services help businesses optimize their HR process remotely.

According to my companies it services in addition to reducing the workload of non-HR employees, HR cloud services can ensure a business is following all the proper rules and regulations it needs to, as well as provide suggestions on how the business could better streamline its services to serve the company better.

By creating a centralized database, HR cloud services can:

  • Help managers track their employee hours in real-time, which increases payroll accuracy.
  • Drastically improve employee schedules remotely and online.
  • Manage employee attendance, as well as leave and time off history.
  • Streamline the recruitment process and involve more people in multiple locations. 

HR cloud services are changing the industry by taking advantage of the powerful technology that is at the disposal of small businesses today. Teaming up with HR cloud services like SAP, sap partners will aid in customizing and enriching technology platforms to deliver tailored needs to customers all over the world.

Why HR Cloud Services Benefit Companies That Have an HR Person

For small businesses that have invested in an HR employee or an HR department, utilizing HR cloud services from an outside company such as Mitrefinch is still advisable.

Why? Because the technology these companies have developed and provide is a tool that can enhance the work that on-staff HR employees are already doing.

Recruiting is a major aspect of an HR department’s duties as well as the tech for https://www.servicemax.com/products/warranties-contracts to keep the records in check. HR cloud services can help to streamline the process of reviewing applications and resumes, allowing hiring managers in any department easy access to the information at their fingertips, no matter where they are.

In addition, HR cloud services can be used as an easy communication tool between the HR department, management and a company’s employee base. The cloud is a place where the HR department can store important forms or information packets that employees can easily check if they have a question, potentially reducing the time HR employees and managers currently spend to research and answer their employees’ questions.

Perhaps the biggest advantage to HR cloud services, even for small businesses that have on-staff HR employees, is it reduces the time managers spend on managing their employees’ time and, as a result, the payroll process.

With business becoming ever more global at an increasingly rapid pace, it’s essential that vital tasks such as HR services are in line with today’s remote business landscape. Managers need to be able to monitor their employees and administer the services they need from places outside the main office.

By offering remote time management software, companies like Mitrefinch help small business leaders manage their teams even if they are unable to be on location with them.

Streamlining the workforce management process helps small businesses save valuable time and money, which helps increase their output exponentially. Services such as a fingerprint scanning time clock simplifies the check in and check out process for employees, allows managers to monitor their employees’ attendance in real time remotely, and reduces the significant amount of time it takes these managers to wade through and approve manual timesheets for payroll.

HR Cloud Services Keep Your Business Safe

Another attractive aspect of HR cloud services for small businesses is they keep your vital information safe. Old-fashioned print-outs of sensitive employee and company information are a thing of the past. While this is information you may need to access on the go, it’s also extremely important it is safe and secure.

HR cloud services businesses such as Mitrefinch have invested heavily in the most advanced and up-to-date security technology, ensuring your information, and that of your employees, is safe from possible attacks and exposure, all while being easily accessible to you.

Data security is an essential component of any small business, no matter the industry. Not having to worry about whether your data is safe is important, as small business managers and HR professionals need to focus on the aspects of the business that have the biggest impact on the bottom line.

Being able to deploy on-premise and cloud-based workforce management solutions is the key to staying ahead of the curve in today’s business world. That’s why HR cloud services are not the wave of the future; they are already here.

Mitrefinch delivers Workforce Management and Time and Attendance solutions enabling organizations to better measure, analyze and manage employees’ working time, and deploy human resources more effectively.

Written in partnership with MitreFinch

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Time and Attendance Software Solutions for Small Business https://www.smallbiztechnology.com/archive/2019/02/time-attendance-software-solutions.html/ Thu, 28 Feb 2019 16:35:49 +0000 https://www.smallbiztechnology.com/?p=53987 Time and Attendance software is designed to track employee hours automatically, simplify absence management, leave requests, sick days, vacations and paid time off. Thanks to accurate hours reporting on each employee, business owners can quickly calculate the total number of hours worked over a given period. Automatic reporting eliminates any possible human mistakes and costly […]

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Time and Attendance software is designed to track employee hours automatically, simplify absence management, leave requests, sick days, vacations and paid time off. Thanks to accurate hours reporting on each employee, business owners can quickly calculate the total number of hours worked over a given period. Automatic reporting eliminates any possible human mistakes and costly errors that may take place if hours had been calculated manually. You can also use percentage calculator to get average workout of all employees.

A job management software is the best way to move away from paper time cards or spreadsheets and manage onsite and mobile workforce more efficiently without time-consuming payroll processes and reports. Visit ranktrackify.com site for further details. They also simplify the tracking of payroll hours by replacing the written systems that were previously used by employers. When something is done well, it is very easy to tell that it was actually well done. This is also true when it comes to the trackers. There are trackers that do not take time to mention accuracy. This could be because they have an issue with giving you accurate results. The best trackers are the ones that use the most advanced technologies, meaning that they are able to detect any change in the keyword rank immediately it happens. When your SEO is perfect, then your handiwork will certainly pay off eventually and your ranks will shoot. However, if a tracker does not detect the change, you end up working for a longer period than necessary. There are trackers that wait until your rank has actually fallen significantly before you get the notification. This is a fatal mistake that any SEO agency should never make. Working with an accurate tracker is the only way to stay safe. When you are choosing a plan, the first thing that you will notice is the overall price. You may end up comparing the monthly prices for all the trackers or between the plans from the various trackers that are available. This means that you could only be concentrating the overall plan. This should not be the case. It is important to scrutinize the price figures further. You should consider how much you would be paying to track a single keyword. Find out how many keywords a plan allows you to track every month before you settle for a plan. You may realize that a more expensive plan sometimes means more keywords, therefore, less expensive than cheaper plans that cover very few keywords at a time. This is one of the things that have been overlooked when a rank tracker is being selected. There is nothing as frustrating as waiting for a tool that loads slowly and then having to wait every time you are loading a new page. If a tracker is not designed well, the lack of good architecture, then becomes a very serious obstacle. A good tracker should be able to utilize all the possibilities to be able to run and load faster. When you do this, you do not end up with delays that can be very frustrating.

What are the Benefits of Using Time and Attendance Software?

With flexible software integration, you can select various clock in/clock out options based on your business type or industry.

For example:

  1. Biometric fingerprint clocking
  2. Web-based clocking
  3. Desktop readers – clocking terminal
  4. Landline clocking
  5. Mobile clocking
  6. Text/SMS clocking

You can easily mix and use a combination of these options as well to meet your standards and business requirements. This way you can effectively track time of remote workers to make sure they are working on site. Self-reporting, spreadsheets, and other outdated methods of timekeeping are unreliable. Employees can misreport the hours they work on purpose or simply because they don’t remember.

With biometric scanner devices, you can automatically register clock in/clock out entries and get all data into one system. Fingerprint clocks have been mostly used by large organizations due to the higher cost, however, with technology improvements, the price of biometric devices has been reduced significantly and became affordable for small business.

Integrated with web-based applications biometric time clocks are now much easier to use. In perspective, this investment will pay off since you are saving money by not overpaying employees and spending less money managing payroll.

How Fingerprint Clock Can Help You Save  Money?

  • For example, you have 10 workers with hourly pay $12/hour. It means, 1 minute costs $1
  • If each worker is late or missed 1-5 minutes/a day on average, it will lead to $10/day or $50/week minimum overpay in total. In one month it will become $200, in one year – $2400 min.

You could invest this money into your business, right?.

How To Prevent “Buddy Punching”

Another advantage of using biometric time clock systems is to eliminate so-called “buddy punching”.  The problem with traditional punch clocks was their lack of reliability and there was a possibility when an employee was able to punch in on the behalf of another employee.

Biometric time clocks are very accurate and effectively prevent “buddy punching” in order to track the physical presence of employees.

It is Convenient for your Employees

Online Time Clock Solutions are very beneficial for your remote workers. Whenever your employees work from home, travel to other sites or work in the field or in other buildings, they have the flexibility to clock in right from their phones when they start and clock out when the job is done. No need to track time on paper or spreadsheets or make a trip to the nearest time clock device.

This may look attractive for new generation, especially for millennials who value the flexibility to work from anywhere

Another reason why small business owners should consider switching to online time card software is that it simplifies leave request process for your employees.

They can request a day off or allocated holidays with one click using software tools and options.

And business owners can quickly and easily review absences over a period of time. Using this feature, you can identify patterns to absences and make better decisions for improvements.

When you use biometric timekeeping, you can also customize your platform. You can keep track of full-time employees and hourly workers, monitor employees by project or business location. You can create personalized settings and enter work schedules, vacations and paid time off for each employee individually. By using modern tools and integration with 3rd party payroll systems you can automate business processes and focus more on productivity.

By effectively managing employee time and attendance, small business owners are one step closer to growing and scaling their business.

Authored by:

Liana Torosyan

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How to Use AI To Triple the Efficiency of Your Sales Process https://www.smallbiztechnology.com/archive/2019/02/how-to-use-ai-to-triple-the-efficiency-sales-process.html/ Wed, 27 Feb 2019 11:00:59 +0000 https://www.smallbiztechnology.com/?p=53933 Keeping on top of your calls is key to sales success. While many companies are interacting with their customers via email and live chatbots, the telephone still reigns king in the world of sales: 92 percent of all customer interactions happen over the phone, while only 24 percent of sales emails are opened. If we’re […]

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Keeping on top of your calls is key to sales success. While many companies are interacting with their customers via email and live chatbots, the telephone still reigns king in the world of sales: 92 percent of all customer interactions happen over the phone, while only 24 percent of sales emails are opened.

If we’re aware of the importance of interacting with our customers over the phone to close those all-important deals, why did these studies find that 93 percent of companies don’t respond within the recommended 5 minutes, and 23 percent of companies don’t respond to their leads at all? Clearly, businesses are so slammed that getting back to customers and possible sales leads is proving impossible. And while many are making use of virtual phone systems, often their features aren’t actually that important in helping them make more sales.

Luckily, artificial intelligence can lessen the workload of sales teams and help them to become more efficient. In fact, 55 percent of telecom companies are already using AI. Here are the top ways integrating AI into your phone system can boost your sales performance.

Drive New Business from Call Data Insights

If you were to look into your company’s call data and try to interpret it, you may spend hours diving into the numbers. While reports can be helpful, without AI, there’s a slim chance you’re going to use it.

AI can notice trends from your phone calls and alert you of any opportunities for improvement. For example, the most common cities your calls are coming from could give you insights into potential new markets for your company. It can also pick up on how long it’s taking you to answer calls and alert you to slow response times, which could help you determine when to hire a salesperson who can follow up while you concentrate on your work.

AI can not only tell you what is your busiest time of day, but it can also recommend when you should stop working and return phone calls. And on top of this, it has the power to analyze call transcripts themselves to evaluate and offer suggestions for improvements how your sales team is pitching to leads.

No More Forgotten Leads

When your business receives a lot of calls, it can feel almost impossible to get back to every single one you missed. AI can recognize when you get over your head and suggest ways to increase the number of callbacks. It can alert you about phone calls, and send a reminder to call them back.

This feature is invaluable, especially since research has shown that companies that reach their leads within an hour are seven times more likely to have meaningful conversations with decision makers than those who waited more than 60 minutes. And the more people you get back to quickly, the more likely you are the make the sale and increase revenue.

For when calls don’t need your personal attention, AI bots can take much of this extra workload away. The bot can answer voicemails based on the content of the message transcript, and give information such as hours of operation and directions — so you don’t have to call them back.

AI can Grade You on your Overall Performance

So, you’re utilizing the insights and reminders you’re getting day to day, but what about the value of all of that data taken over an extended period? AI can compile it into a detailed profile, helping you to make sure you’re improving on your stats each month and calling sales leads and customers back quickly. Insights into when and where your calls are coming from mean you’ll be able to identify what marketing strategy is the right one and who are the most important customers to prioritize in order to increase customer retention.

It’s high time companies left behind flashy virtual phone systems that are oversaturated with features they don’t really need. The advent of AI in phone management systems has the power to revolutionize your sales process by giving you true insights into the strategy you should be adopting, and helping you keep up with more leads than would otherwise be possible.

Authored by:

AI, smallbiztechnology.com

Jay Reeder has more than 23 years of experience in the telecommunications industry. He began creating voicemail systems in high school, which led to his first job as a software developer creating voicemail technology. Within the first year, he had completely rewritten the company’s voicemail software platform and at the age of 20 was selected to lead voicemail development for telecommunications giant ITT.

In 1994 Reeder founded his first company, Revox, developing high-end voice platforms for telephone companies. This was followed by Atlanta Voicemail, VoicePlus, Buzzworks and ultimately VoiceNation, a live answering company that has been recognized by PC Magazine, Clutch, and others as an industry leader. His latest product, Ninja Number, is a virtual phone system that helps entrepreneurs increase revenue by improving their communication with customers.

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Using Brick-and-Mortar Analytics to Compete with Amazon https://www.smallbiztechnology.com/archive/2019/02/using-brick-and-mortar-analytics-compete-with-amazon.html/ Sun, 24 Feb 2019 11:00:05 +0000 https://www.smallbiztechnology.com/?p=53913 The business environment in 2019 is one of stiff competition: Amazon and the 2-day shipping promise offered by similar online retail giants has created a game of high-stakes when it comes to commanding consumer market share. For small business owners running brick-and-mortar shops, it can be seemingly impossible to compete with Amazon and the kind […]

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The business environment in 2019 is one of stiff competition: Amazon and the 2-day shipping promise offered by similar online retail giants has created a game of high-stakes when it comes to commanding consumer market share. For small business owners running brick-and-mortar shops, it can be seemingly impossible to compete with Amazon and the kind of convenience and service that many shoppers have grown accustomed to in the age of ecommerce.

However, many of these small business owners are overlooking critical technology tools that online retailers have been taking advantage of for years: analytics. So often entrepreneurs with physical storefronts and no online presence overlook the power of data and analytics, assuming that because they rely on foot traffic patronage, they don’t have access to shopper data that will inform and benefit their future sales. That’s not the case. In fact, brick-and-mortar retailers that use analytics are benefitting from several factors that give them an upper hand in this competitive environment.  

Brick-and-Mortar has the Edge in Sales and Spend

Contrary to common belief, our youngest group of consumers, Generation Z (or Gen-Z), is shopping in-store. Call it a penchant for instant gratification or a desire for an in-store “experience,” but these shoppers have $44 billion in buying power and most are spending in stores rather than online.

According to a study from IBM, 67 percent of Gen-Z shops in a brick-and-mortar store most of the time and an additional 31 percent shop in-store sometimes, meaning that 98 percent of Gen-Z are shopping in physical stores.

That’s a lot of revenue potential for brick-and-mortar stores, but only if they can turn Gen Z prospects into customers and, more importantly, into repeat customers. This generation is known for being made up of “digital natives,” and they are creating data every time they connect to wifi or sign up for your email lists. They may not be your business’ target demographic yet, but they will be someday. Collecting data from your customers and leveraging it to effectively target and serve shoppers can help retail stores capitalize on the active customers they already have.

Not only are shoppers still drawn into stores, they are actually spending more when they shop in-person. Consumers spend an average of $1,700 per month in traditional stores, compared to just $247 per month online, according to the International Council of Shopping Centers.

With sales and spend on their side, brick-and-mortar shops have an opportunity to captivate market share by targeting one-time shoppers with special offers, news and more, simply by collecting contact information or recording purchase histories.

Harnessing Technology to Close the Sale in-Store

While brick-and-mortar shops may find it challenging to compete with the inventory flexibility, low cost margins and single-click ordering convenience offered by Amazon, they can use shoppers’ reliance on technology to get customers in their door.

A survey by mobile loyalty company SessionM found that 90 percent of consumers use their phone while shopping in-store, giving traditional retailers the opportunity to incentivize purchases while customers shop, just like online retailers can. This offers brick-and-mortar businesses a unique opportunity to share promotions and suggestions in real time, which, in turn, helps to provide the personalization customers expect and ultimately drive sales.

It’s clear that implementing analytics can help brick-and-mortar shops improve audience engagement and boost sales, but many retailers aren’t sure how to start. Here are a few quick and easy ways traditional retailers can begin using analytics to help improve their businesses. Remember to check state and federal laws with regard to the collection and use of data and information:

  • In-store Wi-Fi: setting up a network in your store may allow you to begin collecting information from your shoppers, like email addresses, dates visited, time spent in your store and more.  
  • Location data: Being tuned into who is visiting your store and who is visiting your competitors can be a critical measure of your current market share and potential market share.

Contact Information: Make sure you are collecting contact information from your customers when appropriate, so you can maintain contact with them, offering personalized “in-store only” offers and driving repeat transactions.

Authored by:

Amber Colley, Business Credit Expert and Senior Vice President, Dun & Bradstreet

 

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How to Use AI To Triple the Efficiency of Your Sales Process https://www.smallbiztechnology.com/archive/2019/02/how-to-use-ai-to-triple-the-efficiency-of-sales-process.html/ Sat, 09 Feb 2019 11:00:24 +0000 https://www.smallbiztechnology.com/?p=53756 Keeping on top of your calls is key to sales success. While many companies are interacting with their customers via email and live chatbots, the telephone still reigns king in the world of sales: 92 percent of all customer interactions happen over the phone, while only 24 percent of sales emails are opened. If we’re […]

The post How to Use AI To Triple the Efficiency of Your Sales Process appeared first on SmallBizTechnology.

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Keeping on top of your calls is key to sales success. While many companies are interacting with their customers via email and live chatbots, the telephone still reigns king in the world of sales: 92 percent of all customer interactions happen over the phone, while only 24 percent of sales emails are opened.

If we’re aware of the importance of interacting with our customers over the phone to close those all-important deals, why did these studies find that 93 percent of companies don’t respond within the recommended 5 minutes, and 23 percent of companies don’t respond to their leads at all? Clearly, businesses are so slammed that getting back to customers and possible sales leads is proving impossible. And while many are making use of virtual phone systems, often their features aren’t actually that important in helping them make more sales.

Luckily, artificial intelligence can lessen the workload of sales teams and help them to become more efficient. In fact, 55 percent of telecom companies are already using AI. Here are the top ways integrating AI into your phone system can boost your sales performance.

Drive New Business from Call Data Insights

If you were to look into your company’s call data and try to interpret it, you may spend hours diving into the numbers. While reports can be helpful, without AI, there’s a slim chance you’re going to use it.

AI can notice trends from your phone calls and alert you of any opportunities for improvement. For example, the most common cities your calls are coming from could give you insights into potential new markets for your company. It can also pick up on how long it’s taking you to answer calls and alert you to slow response times, which could help you determine when to hire a salesperson who can follow up while you concentrate on your work.

AI can not only tell you what is your busiest time of day, but it can also recommend when you should stop working and return phone calls. And on top of this, it has the power to analyze call transcripts themselves to evaluate and offer suggestions for improvements how your sales team is pitching to leads.

No More Forgotten Leads

When your business receives a lot of calls, it can feel almost impossible to get back to every single one you missed. AI can recognize when you get over your head and suggest ways to increase the number of callbacks. It can alert you about phone calls, and send a reminder to call them back.

This feature is invaluable, especially since research has shown that companies that reach their leads within an hour are seven times more likely to have meaningful conversations with decision makers than those who waited more than 60 minutes. And the more people you get back to quickly, the more likely you are the make the sale and increase revenue.

For when calls don’t need your personal attention, AI bots can take much of this extra workload away. The bot can answer voicemails based on the content of the message transcript, and give information such as hours of operation and directions — so you don’t have to call them back.

AI Can Grade You on Your Overall Performance

So, you’re utilizing the insights and reminders you’re getting day to day, but what about the value of all of that data taken over an extended period? AI can compile it into a detailed profile, helping you to make sure you’re improving on your stats each month and calling sales leads and customers back quickly. Insights into when and where your calls are coming from mean you’ll be able to identify what marketing strategy is the right one and who are the most important customers to prioritize in order to increase customer retention.

It’s high time companies left behind flashy virtual phone systems that are oversaturated with features they don’t really need. The advent of AI in phone management systems has the power to revolutionize your sales process by giving you true insights into the strategy you should be adopting, and helping you keep up with more leads than would otherwise be possible.

Authored by:

AI smallbiztechnology.comJay Reeder has more than 23 years of experience in the telecommunications industry. He began creating voicemail systems in high school, which led to his first job as a software developer creating voicemail technology. Within the first year, he had completely rewritten the company’s voicemail software platform and at the age of 20 was selected to lead voicemail development for telecommunications giant ITT.

In 1994 Reeder founded his first company, Revox, developing high-end voice platforms for telephone companies. This was followed by Atlanta Voicemail, VoicePlus, Buzzworks and ultimately VoiceNation, a live answering company that has been recognized by PC Magazine, Clutch, and others as an industry leader. His latest product, Ninja Number, is a virtual phone system that helps entrepreneurs increase revenue by improving their communication with customers.

The post How to Use AI To Triple the Efficiency of Your Sales Process appeared first on SmallBizTechnology.

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2018 Tax Requirements: What You Need to Know about Reporting Virtual Currency to the IRS https://www.smallbiztechnology.com/archive/2019/02/2018-tax-requirements-what-need-to-know-about-reporting-virtual-currency-irs.html/ Thu, 07 Feb 2019 11:00:59 +0000 https://www.smallbiztechnology.com/?p=53754 Have you hopped on the bitcoin bandwagon? If so, you should know that the IRS has issued guidelines for digital or virtual currency. First, as with all property transactions, record-keeping is extremely important. Additionally, the IRS clearly states that virtual currency – like bitcoins – is treated as property for U.S. Federal tax purposes, and […]

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Have you hopped on the bitcoin bandwagon? If so, you should know that the IRS has issued guidelines for digital or virtual currency.

First, as with all property transactions, record-keeping is extremely important. Additionally, the IRS clearly states that virtual currency – like bitcoins – is treated as property for U.S. Federal tax purposes, and the general rules for property transactions apply. In other words, the IRS expects transactions to be reported. And not reporting carries big risks. 

Virtual Currency Is Taxable by Law

To guide taxpayers on the specific details about tax reporting their cryptocurrency activities, the IRS issued NOTICE 2014-21. Because virtual currency transactions share the same general tax principles as property transactions, you need to know that:

  • A payment made with virtual currency is subject to the same tax reporting as any other payment made in property.
  • Payments made to independent contractors and other service providers with virtual currency are taxable, and self-employment income tax rules generally apply. Normally, this means issuing a 1099-MISC.
  • Wages paid to employees using virtual currency are taxable. The compensation is subject to federal income tax withholding and payroll taxes — and must be reported on a W-2 form.
  • When you’re reporting employee earnings on the W-2 because you paid with virtual currency, you must convert the coin value to U.S. dollars as of the date each payment is made.
  • Third parties that settle payments made in virtual currency on behalf of merchants that accept virtual currency from their customers must report payments to these merchants on Form 1099-K, Payment Card and Third Party Network Transactions.
  • Although cryptocurrency is subject to capital gains tax, the tax implications vary — largely based on how the property is treated “in the hands of the taxpayer.” You’ll need to consider short-term and long-term capital gains and losses — and whether you’re writing off gains against losses correctly.
  • Income tax withholding and payroll taxes must be paid in U.S. dollars.

Not Reporting Is Risky

Neglecting the tax implications of virtual currency transactions could put you at risk for an audit and then lead to significant penalties and interest.

According to the journals written by Trading with Bitcoin Profit, in more extreme situations, taxpayers could be subject to criminal prosecution for not reporting properly. For example, anyone convicted of tax evasion is subject to a prison term of up to five years and a fine of up to $250,000. If you’re convicted of filing a false return, you could face a prison term of up to three years and a fine of up to $250,000.

The bottom line: The IRS treats cryptocurrency as property for tax purposes, so selling, spending and even exchanging it has implications related to capital gains. Similarly, cryptocurrency functions as ordinary income when used as compensation for employees or contractors, you can get more info by simply checking the ICO marketing agency list.

Stay on the Right Side of Mandatory Reporting

When it’s time to handle tax reporting for your business, you can print, mail and electronically file 1099, W-2 and ACA forms with efile4Biz.com. An IRS-authorized e-file provider, is an industry pioneer in online processing. With this resource, you can handle your annual tax reporting with total ease and confidence.

Authored by:

Rick Roddis is President of ComplyRight Tax Services, a division of ComplyRight, Inc., a provider of cutting-edge compliance products and programs for businesses. Rick’s career began as an insurance underwriter and advanced into sales, operations and management roles at different companies that partnered with Intuit, Staples, Office Depot and others. In 2008, he became president of TFP Data Systems, the leading manufacturer of 1099, W-2 and ACA tax forms, envelopes and software. Over the past four years, he’s focused on transforming ComplyRight Tax Services from a traditional forms manufacturer to a digital provider of tax solutions for businesses.

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How Google’s Machine Learning Is Impacting Local Store Traffic https://www.smallbiztechnology.com/archive/2019/02/googles-machine-learning-impacting-traffic.html/ Mon, 04 Feb 2019 11:00:00 +0000 https://www.smallbiztechnology.com/?p=53735 Machine learning is predicted to change the world at a similar scale or greater than the industrial revolution in the nineteenth century. While still in its early stages, machine learning has already had a significant impact on different aspects of everyday life. Chances are you’ve already interacted or heard of how machine learning is being […]

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Machine learning is predicted to change the world at a similar scale or greater than the industrial revolution in the nineteenth century.

While still in its early stages, machine learning has already had a significant impact on different aspects of everyday life. Chances are you’ve already interacted or heard of how machine learning is being used today:

  1. Google is using machine learning to train driverless cars, which will change how we move.
  2. The “People You May Know” feature on Facebook, which opens us to a new network of people.
  3. The evolution of semantic-based search results in search engines.

It’s clear how machine learning has the potential to transform everything, from transportation to the way we communicate, and it doesn’t take much imagination to see how machine learning is going to change things for local stores, as well.

Since machine learning algorithms feed off data to create patterns, Google has been in a powerful position to make an impact on everything from online search to local retail. With over 3.5 billion searches a day, and an incomprehensible amount of user data, Google’s machine efforts can and have been making an immediate impact.

Here’s how Google’s machine learning is impacting local stores’ traffic, and what we can expect in the future:

What Is Machine Learning?

 

By definition, machine learning is a type of artificial intelligence that enables computers to learn without further explicit instruction from a programmer. Essentially, machine learning involves finding patterns and adjusting program actions as needed.

Most people are more familiar with machine learning from a non-technical perspective. For example, Netflix’s machine learning capabilities can predict what show you will probably be interested in next based on what you’ve just finished watching. Similarly, Amazon’s machine learning capabilities can make product recommendations based on your viewing and purchasing history.

Machine Learning and Local Store Traffic

The sheer amount of information and analytics available in the world of retail is what is making machine learning a very effective solution for local stores.

If you’ve used Google to find information about a local store, you may have seen a handy little bar graph highlighting the busy times of the store. Google compiles this information by using the mobile phone GPS location signals and Wi-Fi connectivity of those who have enabled Location History/Services to determine where users are.

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Once Google has enough data about location times, it can predict the most popular times even if the search isn’t “live.” The implication that this has on store traffic is that traffic which has previously researched the location might be more inclined to visit during a time that is less busy. For example, the above graph describes the traffic at a local Target Supermarket and shows a relatively steady, uniform series of data points.

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In contrast, this bar graph describes the traffic of a local restaurant. Based on the information provided, it is a popular lunch spot but isn’t so popular around dinner time, as well being typically empty at 4 p.m., as most restaurants are. If traffic were inclined to visit this restaurant but didn’t want to spend a lot of time in line or waiting to be served, they would likely opt for the less busy times, evening out the distribution.

Tracking your phone’s location to estimate wait times is not a novel idea; it has been used in Google Maps to estimate traffic times for a few years, now.

Machine Learning Can Improve the Shopping Experience

Machine learning’s reach extends far past the distribution of local store traffic. Local stores can tap into big data analytics and machine learning to source products from outside vendors or provide recommendations based on basic things such as the price and quantity, and even the more complex components such as the place the item sits on a shelf and the best marketing channel to reach out to the right customer in a specific area.

Through machine learning, local stores will be able to help the right customer find the right product at the right time. The impact this has on local store traffic could either increase the number of people walking through local stores or decrease the amount of time spent in the store since they are more likely to find the item they are looking for based on machine learning predictive analytics.

The Future of Google’s Machine Learning and Local Store Traffic

Technology has allowed local stores to create an index of virtually every product in existence, and machine learning is going to help them to pair this information with customer shopping habits to provide a convenience that is otherwise more difficult and expensive to do.

Local stores will not only be able to offer customers a much better experience, they will be able to better understand the best landscape to open up new locations based on foot and car traffic patterns. Trained algorithms can predict the popularity of certain locations and take into account everything from competitors to average customer lifetime value in certain areas.

As far as Google’s machine learning goes, it only seems to be continuously advancing and becoming a larger part of everyday life. Google’s CEO, Sundar Pichai, noted that machine learning is becoming an integral part of every component of Google:

“Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything. We are thoughtfully applying it across all our products, be it search, ads, YouTube, or Play. And we’re in early days, but you will see us — in a systematic way — apply machine learning in all these areas.”

As Google’s Machine Learning algorithm advances and Google Shopping updates continue to change the way local stores interact with their shoppers, new strategies will emerge to capitalize on new in-store and online traffic patterns.

Final Thoughts

Artificial intelligence isn’t just a marketing trend, it’s a technological breakthrough that has the potential to completely change the retail game in a short period of time. Machine learning is massively scalable and improves with the amount of information it has to work with.

Complex tasks that were previously only done by humans could soon be transitioned to a tireless, high-quality digital workforce. Machine learning has impacted and will continue to change the landscape of local store traffic, and local stores that figure out a way to best use Google’s machine learning algorithms and local SEO to their benefit will ultimately be able to provide their new traffic a better experience.

Authored by:

Ronald Dod is the Chief Marketing Officer and Co-founder of Visiture an end-to-end eCommerce marketing agency focused on helping online merchants acquire more customers through the use of search engines, social media platforms, marketplaces, and their online storefronts. His passion is helping leading brands use data to make more effective decisions in order to drive new traffic and conversions.

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Retail Success with Jeff Leitman of Killer Concepts https://www.smallbiztechnology.com/archive/2019/01/retail-success-jeff-leitman-killer-concepts.html/ Wed, 30 Jan 2019 11:00:36 +0000 https://www.smallbiztechnology.com/?p=53684 If you’ve ever watched an episode of Shark Tank, you’ve seen the Sharks give mixed advice about entering the world of retail. Usually, the Sharks will advise against it, but there are the occasional entrepreneurs who have the right product that seems destined to succeed. Jeff Leitman and Killer Concepts Jeff Leitman, CEO, and Founder […]

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If you’ve ever watched an episode of Shark Tank, you’ve seen the Sharks give mixed advice about entering the world of retail. Usually, the Sharks will advise against it, but there are the occasional entrepreneurs who have the right product that seems destined to succeed.

Jeff Leitman and Killer Concepts

Jeff Leitman, CEO, and Founder of Killer Concepts understands the retail world and has built a company that thrives in the tough retail marketplace. His company is on the Inc. 500 list and is continuing to see growth in the world of retail.

Leitman’s start in the retail world began just after he finished college. In the late 90s and early 2000s, he worked as a buyer during the computer boom. Later, he worked in the growing field of retail supply-chain logistics. The experiences in all aspects of the retail world helped him develop his own company, Killer Concepts, in 2011.

How Killer Concepts is “Killing It” in Retail

His company does it all. They design and manufacture their own products which then transport thanks to the cheap and handy used scissor lifts for sale any manufacturer can get online. Then, they move them around the world and sell them. Leitman understands the role of being a buyer and seller and all of the operational and compliance-related steps in between. “We make it, move it, and sell it.” His insider knowledge of retail, inside and out, gives him an advantage over his competitors.

“Know What You Know”

When it comes to entering the retail marketplace, Jeff asserts that the most important thing is to, “Know what you know, and know what you don’t know.” Take advantage of what you already know about the world of business and retail. Secondly, he recommends surrounding yourself with mentors–people who know more and can share their experiences with you.

Leitman says, “the most important thing in understanding retail is to understand the numbers.”

  • Start with developing products around the prices you want consumers to pay
  • Know blind costs–deductions, expenses, supply-chain costs, commissions
  • Know that different channels require different numbers
  • Understand that retail and online channels need consistency

Over the past 16 months, Leitman and his staff have been investing in e-commerce. He is still learning, but he also had tips to share with other small business owners. He shared that everything in business is a growing process,

“You start with making the wrong decisions, and then the next time you get to make that decision, you get to make a better one.”

It’s going to be tough. Jeff shared that they are on their 6th version of their website and are still refining it. You’re also going to have to spend some money to get your product in front of buyers. “Having a higher price point and higher margins means you have to have something different.” It’s going to take some trial and error and Jeff admits, “ultimately, you’ve just got to get your hands dirty.”

As a small business owner, Leitman sees himself as an investor. He recognizes that when something works he tests, learns, scales, and refines. The other part of being a business owner involves building relationships, which brings positive energy to his business and his products. There are so many hats that small business owners need to wear if they plan to be successful.

Jeff’s Guide to Retail

Leitman shared more advice for people who have yet to even build a small business, who may still be at the idea level, looking to get into the retail marketplace. He suggests that people just starting out ask good questions about their potential products. According to Jeff, the first step, “once you have your passion, your vision of your product…you’ve really got to shop the market.” Then, ask, “where are you different, how are you different, and where is the value?”

  • Can you sell your product?
  • Is the thought of a differentiated product realistic?
  • Will buyers give up established relationships with other vendors to sell your product instead?

Leitman explained that business “isn’t always fair. There are politics involved.” So, to stay abreast of retail politics, he constantly hopes for loyalty from buyers. But, that can’t always be the case. Therefore, Jeff is always keeping his eye on the ball and maintains that “positive energy, a good plan, and an understanding of the landscape are critical to succeeding in any business.” Leitman also emphasizes that “retails starts with relationships,” and it’s important to develop good customer service by interacting with the people who are involved in buying and selling your products.

Fulfillment Logistics: To Outsource or Not?

After the idea becomes a product, logistics becomes an issue that needs thoughtful consideration. Products can be sold in brick-and-mortar locations and in the online retail marketplace. Both have pros and cons and the balances are still changing. Whatever you choose, understand that your plan will most likely change.

Jeff understands that most small businesses will use outsourcing for their logistics. Killer Concepts outsources their shipping to transportation companies like FedEx because they do not own their own trucks. But, they do their own supply-chain work and they have their own warehouse.

While Killer Concepts does most of its own logistics work, Jeff knows a few things about outsourcing logistics, because of his experience working with 3PL solutions in his younger years. Third-party logistics supply chains come in all sizes and are all over the country. They can help with:

  • Filling containers when small businesses do not have enough product
  • Supplying warehouse space
  • Taking care of inventory
  • Packing and shipping

Take Charge of Quality Control

Leitman also shared his experience with quality control, which is constantly a struggle. He advises that small business owners constantly stay involved so products are always to your standards. Small business owners need to be clear about standards. “If you can’t do it in-house, at least be very, very engaged…You have to hand-hold to set the standards, otherwise, they won’t know which standards to follow.”

Taking Quality Control into the Hiring Process

Jeff uses his own version of quality control when it comes to hiring new talent. As an executive and CEO, he said that the “happiest day…is when we hire a new person. We love growing, we love hiring new people” and “when you do it right, it’s so rewarding.” He has learned that looking at the character of the candidates he is considering allows them to be themselves. “We give them a good working environment, we trust them, and they flourish.”

What doesn’t work for Leitman is thinking he’s found the right candidate just because the candidate said one little thing that sounded good. That one little thing won’t be enough and the hiring will be disruptive. “When you get it right, it’s liberating and you know that there are people doing things the things you need to do better than you can do it because you’ve made a good hire.”

Getting Eyeballs on Your Products

Marketing is a necessity for businesses that want customer eyeballs on their products. Leitman has had a range of experiences with marketing. The one constant: he never really knows if he’s doing it the best way or not. Marketing is constant trial and throttle in the retail world, but he does understand that an important aspect involves the presentation on the shelves.

Jeff saw 1000s of products when he worked as a buyer, so he is confident that Killer Concepts has festive packaging designs. When it comes to packaging, he also knows that price point involves where the products will be placed in the store. In some cases, Killer Concepts has been lucky with its real estate inside of stores, but no matter what, the best places do come at a price.

Marketing Advice for New Businesses

“You have two decisions: Am I marketing to sell a product to you today? Or I am I marketing to build a brand and build product awareness?” Businesses that are trying to do both have to value both aspects of marketing. There is constant learning happening, especially when it comes to marketing to different price points. A $17 product requires different marketing than a product that costs $50 or $100.

Killer Concepts has outsourced marketing and Leitman always pays attention to what marketers do and say. He looks for patterns and asks questions. He continues to outsource some aspects of marketing but is doing more in-house. The goal is to get the right message on the right vehicle to customers at the right time. His marketers have found the right path with a few products but shared that, “every day is a challenge about what we are doing tomorrow. It’s a brand new challenge.”

Ask Questions and Always Strive to Learn

The biggest takeaway that small business owners can learn from Jeff Leitman is to constantly be a learner. He finds value in not being the smartest in the room. His value comes in asking questions so that he can understand at his level. “The more you can understand, the better decisions you’re going to make.”

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5 Essential Best Practices for Keeping Your Company’s Data Secure https://www.smallbiztechnology.com/archive/2019/01/5-practices-keeping-company-data-secure.html/ Sun, 27 Jan 2019 11:00:13 +0000 https://www.smallbiztechnology.com/?p=53662 At a time when massive amounts of data are being collected, it’s daunting to think of the right security strategy to effectively protect all sensitive company information. While there’s a long list of steps you should take to protect your company’s data, here are the five most essential. These including watching out for insider attacks, […]

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At a time when massive amounts of data are being collected, it’s daunting to think of the right security strategy to effectively protect all sensitive company information. While there’s a long list of steps you should take to protect your company’s data, here are the five most essential. These including watching out for insider attacks, engaging employees in security training and awareness, and more.

Keep an Eye on Internal Threats

When we think of the malicious actors in the world of cyber security, we usually think of hackers or other external threats. It’s critical, of course, that companies monitor against such threats, but they shouldn’t forget to watch for internal threats as well. An internal threat is someone within the company, such as an employee, who has access to company servers and data. The truth is that internal threats, not external, make up the majority of security breaches.

According to a 2018 report by CA Technologies, 90 percent of organizations feel vulnerable to inside attacks. Such attacks can be deliberate–as when a Tesla employee deliberately stole and sabotaged company data–but they are often unintentional. Risk factors for insider attacks often lie within the structure of the company itself–for example, excessive privileges given to users, too many devices with access to sensitive data, and complicated information technology. These threats can be reduced with improved employee security training and a clear company policy about who has excess to which data or devices.

Set Clear Employee Security Training Standards

Your company should adopt a clear set of security guidelines and should educate employees in matters such as how to appropriately handle confidential information and how to respond to suspicious signs or behavior.

There are several steps employees can take in preventing both internal and external breaches. Employees should be taught to lock up sensitive information when they step away from their computer; to avoid downloading emailed files or clicking on links that are unexpected or that don’t come from a trusted source; to use strong passwords; and to always keep devices close at hand when outside the office. Training employees in these matters should be a core part of basic employee onboarding.

 Adopt a Unified Security Policy for All Data

Data, both structured and unstructured, ends up everywhere–in databases, files, mainframes, the cloud, and more. Because of this enormous amount of data, bits and pieces of it can become forgotten. Keeping your company secure means not just protecting the biggest files and databases, but also protecting every little bit of company data–even that unstructured data that easily slips through the cracks.

To guarantee wide-reaching data security within your company, it’s essential to have a single cyber security strategy for all your data, no matter the location. This will ensure that you won’t have to monitor your data separately, that you won’t leave any data unnoticed or undetected, and that you receive and respond to threat alerts right away.

Encrypt All Company Data

Data is particularly vulnerable when it’s not encrypted, because it’s easily readable by hackers and other malicious actors. Encrypting your data, on the other hand, ensures that even when malicious actors do get their hands on your data, they won’t be able to read it–and, therefore, won’t be able to access sensitive information.

Companies should not only ensure encryption within the office, but should also make sure employees encrypt data when working outside the office or when connecting to other company systems remotely. As part of employee security awareness training, your company should teach users to go through a secure tunnel such as a VPN.

Comply with Security and Privacy Regulations

Compliance with privacy regulations is certainly beneficial to consumers, but it helps your company as well. Regulations like GDPR force companies to prioritize compliance–and, with it, data security–more than ever before.

Setting aside a dedicated team to check for compliance will also help ensure your company finds weak areas of security of that it can make the necessary adjustments. Constantly monitoring and making improvements to your security strategy, rather than passively leaving a security solution in place, is core part of protecting your company’s data.

Summary

Creating a solid cyber security strategy is just as much a priority as developing and marketing your company’s product. Watch out for internal and external threats, engage and train employees in security awareness, and keep a team on hand to follow up on crucial security compliance regulation. Make sure to have a single security strategy that reaches all your data, and keep data encrypted as a second defense against a breach. By taking these steps, you can ensure a more secure–and successful–company.

Written in partnership with Imperva.

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7 Tech Trends That Will Drive Small Business Success in 2019 https://www.smallbiztechnology.com/archive/2019/01/7-tech-trends-drive-business-success.html/ Sun, 27 Jan 2019 11:00:02 +0000 https://www.smallbiztechnology.com/?p=53669 We are living in the age of the digital revolution. Technology is evolving faster than you can read this article. No really, Alexa just learned to better understand your voice the last time you asked her to check the weather. Isn’t that crazy? Consider the way that technology will change in 2019. Are you prepared […]

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We are living in the age of the digital revolution. Technology is evolving faster than you can read this article. No really, Alexa just learned to better understand your voice the last time you asked her to check the weather. Isn’t that crazy? Consider the way that technology will change in 2019. Are you prepared to implement the latest tech trends for your small business?

If you stand on the sidelines, these tech trends will leave you in the dust! Your business could miss out on the tools that could build your business and drive more success. These tech trends are the future and will help small businesses like yours:

1. Women in Tech and Politics

As 2019 already seems to be the Year of the Woman (just look at the latest class of US Senators and Representatives), it’s only fitting to look at the tech trends that women are driving. Women are driving tech and politics, which not only helps communities but the builds businesses in them. Forbes shared these women-led technology changes that will launch businesses and communities into the future:

  • Political engagement will be conducted at the local level through mobile interactions.
  • New tech will be democratized so it is accessible to businesses of all sizes.
  • Interoperability apps like Slack or Salesforce’s APEX will be used by more companies and many will request customized apps.
  • Tech will provide personal, physical security to protect employees who work in positions that could place in them in vulnerable positions. Think hotel staffs.

2. Coworking–Physically and Virtually

The modern workplace relies on high-quality tech. As more companies embrace the flexibility of remote work, virtual coworking is popping up as a new tech buzzword. Therefore, tech trends that encourage flexible workspaces have the potential to increase productivity and bring more success to businesses.

  • Several virtual coworking apps are making their way to the web. They include apps like MyWorkHive. These apps are based on actual, physical coworking spaces where people from all kinds of businesses come together in one space to get their work done and foster a sense of community that’s often lacking for remote workers.

3. Voice Assistants

  • You know these lovely, AI ladies–Alexa, Echo, Siri, Cortana. These platforms are working their way into businesses and some businesses are diving into how they can monetize this growing tech platform. By the end of 2019, there could be close to 100 million voice assistants and nearly 10% of global households could have them. “Siri, add catch up on smallbiztechnology.com to my to-do list.”

4. Chatbots are Taking Over

  • Chatbots are popping up on more websites, especially in the insurance and finance industries. Since clients often ask similar questions, chatbots can be programmed using AI (Artificial Intelligence) to better automate claims and speed up response times. The result–more happy customers. Chatbots can also be used to automate the sales process. With a few questions, financial products and insurance products can be customized to clients’ needs.
  • Small businesses are embracing tech trends like AI, ML (Machine Learning), and NLP (Natural Language Processing). All of these types of innovations are necessary for effective chatbots. Cloud technology uses all three for automation to include queries, planning, and problem-solving.

5. ABCs, Gs, and Ks

  • 5G is already here and it will speed up everything tech-related, not just smartphones. 5G isn’t available for everyone, but it will be increasingly more available throughout 2019. This technology is so advanced that self-driving cars can use it and cities can become “smart cities” because of it. We’re basically living in Back to the Future.
  • 8K is the latest number for television resolution: 7,680 x 4,320. With super high-def 8K TV, content can completely change so the resolution can be fully appreciated.

6. Passwords Are a Thing of the Past

  • Laptops are shrinking and relying on biometrics like fingerprint scanners. They are also turning to USB-C, rather than full-size USB ports. Since laptops are shrinking, so are the components inside of them and some will have mobile chips, rather than the typical Intel chips that are permanently installed.

7. Healthcare AI

  • Even if your business is not related to healthcare, you could still benefit from devices that use AI to manage it. Biometric devices that measure blood pressure or stress levels can help your employees take care of themselves and be more productive. It can reduce the cost of healthcare and health insurance–which can directly improve your business’s bottom line.  

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A Strong Cybersecurity Plan Requires People and Technology https://www.smallbiztechnology.com/archive/2019/01/strong-cybersecurity-plan-requires-people-and-technology.html/ Fri, 25 Jan 2019 11:00:23 +0000 https://www.smallbiztechnology.com/?p=53615 Small businesses are just as likely to fall victim to cyberattacks as large businesses. In fact, the probability of hackers targeting small businesses is higher due to inadequate security controls. Limited budgets and manpower, as well as tight timelines, often force small businesses to backburner their cybersecurity plans. What they fail to realize is that […]

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Small businesses are just as likely to fall victim to cyberattacks as large businesses. In fact, the probability of hackers targeting small businesses is higher due to inadequate security controls.

Limited budgets and manpower, as well as tight timelines, often force small businesses to backburner their cybersecurity plans. What they fail to realize is that the costs of a cyberattack—

  • ransom payments,
  • customer trust erosion, and
  • even closure of the business—

are much higher than what it takes to implement an effective cybersecurity plan in the first place.

Small businesses need to invest time and money in building a strong cybersecurity plan that includes both technology improvements as well as security awareness training for employees to detect and mitigate risks early and save unnecessary costs in fines and ransom payments.

Goal setting is the first step in building a strong cybersecurity plan

As with any business strategy, the first step toward building a successful cybersecurity plan is identifying the security goals your business wants to achieve.

These goals could include:

  • storing your data more securely,
  • ensuring that your email communication is not interceptable,
  • recovering more quickly from system outages or blackouts caused by disasters, or determining how secure your website is and taking remedial measures.

You should discuss these goals, and brainstorm how you can achieve them, with your IT team, your de facto IT manager, or an external security consultant and it services. A successful cybersecurity plan for achieving these goals will include steps to implement security technology solutions as well as to improve security awareness among employees. To meet this standard you must ensure that the requirements are not just met but are built into your current security process. A key component to PCI compliance is having a pci test performed on services within your business.

Software solutions automate and strengthen your cyber defense

Installing security solutions, such as antivirus software, is one of the first steps that many small businesses take in their approach to cybersecurity. Security technology solutions automate the process of monitoring your IT network for anomalies, scanning documents for malware, updating operating systems and applications, and quarantining or removing malicious files.

The security software landscape today offers many integrated and niche products that cover network, application, infrastructure, and internet of things (IoT) security. This wide array of available security products can make it challenging to choose the most essential tools for your business.

The technology solutions discussed below are those that are most commonly needed for small businesses that want to build a strong cybersecurity foundation.

  • Access controls. Access management tools use controls such as authentication, authorization, passwords, and biometrics to ensure that only the right people have access to company data.
  • Backup software. Backup solutions store a copy of your data that can be recovered and worked on in the event of data loss or a system outage.
  • Encryption. Encryption tools encode information to ensure that only authorized persons can access/open it. It is important to encrypt data while in transit to reduce data theft losses.
  • Endpoint protection. Endpoint protection software safeguards desktop devices, servers, and mobile devices from getting hacked using anti-malware, data loss prevention, and device control features. IoT security capabilities are also included in advanced endpoint security solutions.
  • Network security. Network security solutions monitor and control access to your IT network. Firewalls, antivirus tools, and intrusion detection systems are the main components. Advanced solutions also offer machine learning capabilities to detect anomalies and threats.
  • Patch management. Patch management tools automate installing updates on existing applications to ensure that known security loopholes are plugged and the latest features added.

If budget constraints are keeping you from implementing cybersecurity solutions, there are many free and freemium versions of security software for data backup, anti-malware, and network security that you can explore.

Security awareness training reduces social engineering attacks like phishing

Educating your employees about the consequences of cyberattacks and how they can remain safe is as crucial as deploying security software. It also helps you build a security-driven culture where employees proactively adopt safe cybersecurity practices such as using strong passwords, not sharing confidential data, and installing updates on time. Making sure your employees understand the importance of and doing a review of VPNs with them is critical as well. Especially if said employees travel for work and are using their work computers in hotels, airports and other public spaces

Here are some components you should institute into your security awareness program:

  • Security awareness training plan. Prepare an ongoing security awareness training plan with computer-based awareness programs, regular email tips, simulated phishing exercises, and red team versus blue team exercises (where employees are divided into two teams to identify vulnerabilities and improve defenses). Lot of exercises for using tools like 10 minute mail for protecting privacy.
  • Data privacy policies. Consult with cybersecurity legal experts and prepare data privacy and acceptable use policies. Ensure that your employees are aware of it, as well as put it to practice every day.

A strong security foundation protects businesses against diverse cyberattacks

The nature of cyber threats will constantly change with time and advancements in technology, but the fundamentals of a strong security structure—network monitoring, data protection, endpoint security—remain the same. If you handle a business the best thing you can do is hire IT Security services to avoid problems with your clients.

In addition, scaling up your security structure and adding more advanced capabilities, such as IoT security, is easier if you already have a well-defined cybersecurity plan and a strong IT security foundation in place.

Revisit your cybersecurity plan at least once a year and modify it to reflect the changing threat landscape and regulatory compliance requirements. A well-defined, well-executed, and up-to-date cybersecurity plan will go a long way toward securing your business, making it more difficult for hackers to target and penetrate your systems.

Authored by: Gitanjali Maria

Gitanjali Maria is an analyst at GetApp covering cybersecurity, IT management, and data analytics topics. She writes on various themes including cybersecurity awareness, security assessments, remote asset monitoring, business continuity strategies, and related topics.

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How Technology Can Enhance the Agent’s Ability to Deliver Superior Experiences https://www.smallbiztechnology.com/archive/2019/01/technology-enhance-customer-experience.html/ Fri, 25 Jan 2019 11:00:00 +0000 https://www.smallbiztechnology.com/?p=53665 Over the last few years, there have been a number of technological advances that are changing the way we do business. New technologies such as virtual reality (VR), artificial intelligence (AL), and augmented reality (AR) are taking customer experience to another level. Here are 5 recent tech advances that businesses are already using, which will […]

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Over the last few years, there have been a number of technological advances that are changing the way we do business. New technologies such as virtual reality (VR), artificial intelligence (AL), and augmented reality (AR) are taking customer experience to another level. Here are 5 recent tech advances that businesses are already using, which will have a tremendous impact on bpo solutions and enhance customer experience, enabling agents to deliver a fully immersive experience to customers. If you’re ready to produce your project, we can help you turn your design into a physical product. If you’re unsure which process fits your need, give us a call and we will guide you on choosing the right fabrication process. Not only are we experts at additive manufacturing, but we are  pretty good listeners as well. We opted not to automate our quoting system to increase face to face time with you so we can both guide each other on making your project a success.

1. Virtual Reality

More and more brands are integrating virtual reality into their customer service offering. It is becoming a game changer when it comes to how agents are able to interact with a brand’s customers and create unique customer experiences. VR offers the user a deeply engaging experience that enables them to experience things they would not really be able to experience physically. VR is making it possible for brands to offer customers the opportunity to try out or experience products from their phones before they make a purchase.

2. Artificial Intelligence

As a result of huge advances in the development of cognitive computing, natural language processing, and machine learning, agents are able to service customers faster and more effectively, and it’s having a great impact on the customer’s experience. From enhanced support and security services to personalization, Al functionalities are increasingly being adopted by brands in various ways.

3. Internet of Things (IoT)

The internet of things is the ever-expanding network of devices, ranging from smartphones and wearables, to simple sensors, that have IP addresses for internet connectivity, which makes it possible for all of them to communicate with each other, and with other devices and systems that have access to the internet. These connected devices are making it possible for brands to be more creative and take customer experience to a completely new dimension.

According to CXService 360, the huge amount of data that the IoT generates provides “rich insights on customer behavior and device performance which can be used to identify areas of improvement, user patterns and more”. Companies can utilize these insights to enhance efficiency, improve products, or create services and conversations that are more personalized. When it comes to BPO then make sure you use a good BPO service provider who can help you to close some sales.

4. 3D Printing

Gone are the days when 3D printing was only fictional. It has become reality and is revolutionizing customer experience by transforming how businesses produce and deliver products. Through 3D printing, a virtual product can be transformed into a physical one in seconds. Not only does 3D printing improve manufacturing, but it also makes it possible to produce completely customized products for users.

5. Chatbots

Chatbot technology is radically improving the way brands interact with customers. Chatbots provide businesses with several benefits. Not only are they easy to use, but they are available 24/7, automate repetitive work, and reduce waiting times. Chatbots are improving customer engagement and simplifying customer experience.

Businesses who realize the importance of being able to stand out from the competition are already investing in these technologies and reaping the benefits.

Written in partnership with Merchants.

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Finding Purpose in Growing Your Small Business with Paul Jarvis https://www.smallbiztechnology.com/archive/2019/01/finding-purpose-growing-small-business-paul-jarvis.html/ Thu, 17 Jan 2019 11:00:16 +0000 https://www.smallbiztechnology.com/?p=53571 Ramon Ray recently had the opportunity to chat with Paul Jarvis about his new book, Company of One: Why Staying Small Is the Next Big Thing for Business, and about growth and how to prioritize it in your business. Paul started working for himself in the 1990s. For about 20 years, he worked as a […]

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Ramon Ray recently had the opportunity to chat with Paul Jarvis about his new book, Company of One: Why Staying Small Is the Next Big Thing for Business, and about growth and how to prioritize it in your business.

Paul started working for himself in the 1990s. For about 20 years, he worked as a web designer for companies like Mercedes Benz, Microsoft, Warner Music, and various online entrepreneurs. But, about 6 or 7 years ago, he shifted his business to focus more on products like books, podcasts, courses, software.

He laughs, “right now it’s hard to really say what my job is.”

He’s recently developed a blogging platform, similar to Medium, but without all the “stuff.” It’s nice, calm, easy to use writing platform. He’s also created Spasm Analytics which is like Google Analytics but according to Paul, “far easier and simpler to use. It focuses on privacy. Yours and your site visitors. Stores zero personal information. Stores data as an aggregate.” He emphasized that we don’t really need to store users’ personal data.

Slow Down

To quote Peter Shankman, “slow down.” Paul dished out some serious wisdom for entrepreneurs:

“I feel like I’m doing something wrong in my business if busy is my default state. If that’s the case, I have not prioritized things in my business well enough or I’ve just taken on too much.”

I think that’s advice we all needed to hear. Small business owner and entrepreneurs are so often grinding away, but Paul doesn’t think it has to be that way. You don’t have to be an Elon Musk who sleeps on the couch in your office because you have so much work to do.

You’re the Boss

You are the owner of your business and that means you get to make the rules. You get to say how much work is enough. “If I was working all hours of every day for 20 years I would have burned out. I would probably dislike my business even.” Of course, Paul affirms that your business needs to be profitable, but it should ultimately be set up in a way that suits the kind of life you want to have. If your business isn’t working for you, you might as well just go work for somebody else.  

Paul cited that Pew research confirms that people aren’t productive after working 50 hours a week. Paul’s advice: “If you’re working a 90 hour week, maybe you need to get more efficient with your time instead of sitting at your desk and thinking that you get a badge of honor for working 90 or more hours.” It’s time we started taking a more balanced approach to the way we approach entrepreneurialism.

Is Busy Inevitable?

Ramon posed the question to Paul that we’re all asking ourselves: But are there different stages of business where you will you have to spend 2-3 years of sleepless nights?

“We develop habits that stick with us. If we learn to golf and our swing is poor in the beginning it takes a lot of work to correct it. Whereas if we started golfing with the right swing and the right habits from the beginning, then we’re in a good place,” states Paul.

There are times when you’re going to be busy, and that’s ok. But Paul reminds us that, “It’s ok that I’m busy sometimes. It’s not ok that I’m busy all the time. Being busy as a default state is very difficult to maintain in the long term.”

Paul Jarvis Encourages You to Say ‘No’

Part of managing how busy you are is learning to say, “no.” Not every opportunity deserves your attention. Paul shares that, “every opportunity has an associated cost, and I think sometimes opportunities are great and are well worth the cost, but sometimes they’re not.” We should be focusing on what opportunities makes the most sense for the business that we want to have. Could your time be spent better doing other things to serve your business and the direction you want it to go?

It can be downright scary to say no to opportunities. But Paul reminds us that, “it’s not personal to say ‘no’,” and emphasizes the importance of setting boundaries for yourself and for your business. “If we don’t set boundaries in our own business, we’re left with the boundaries that other people set for us and that can be scary because it can be a line past what we are comfortable with.” For people pleasers, this can be one of the hardest things to overcome.

Being Satisfied—or Not

How often are we trying to keep up with the digital Joneses? In this day in age, it’s not the house or the car. It’s looking at everybody else’s company and thinking, “what’s their gross revenue, how many employees do they have?” Paul says the real question you should be asking is, “what kind of business do I want?” He also recommends combating the growth mentality at all costs.

While we do have to grow from the beginning to make our businesses sustainable and build revenue, there comes a point where we need to evaluate whether we have enough.  Paul explains that we need ego to start off. But, our ego doesn’t serve us when the point of growing our business is to sound important at a dinner party. “Am I running my business so I can sound good to other people, or am I running my business so that I can have a fulfilled life? That’s the counterbalance to keeping up with the Joneses.” He continues by asking, “what does success look like to you? 2 private jets or more time to spend washing your car?” It’s really about prioritizing what success looks like to you personally and using that as your measure. You won’t get very far if you are constantly chasing someone else’s version of success.

Fast Growth Businesses

Company of One isn’t meant to be literal, it’s meant to question growth and make you critically think about how much and what kind of growth makes sense for your business. Air B&B wouldn’t be a success if they only had two places in the whole world to book. Growth for them makes a lot of sense. If you’re planning an exit, it makes sense to grow as big as possible to sell for the highest amount. If you’re looking to be In it for 20 years, the goal is to keep your business lean as possible in order to have fewer expenses so you can be more profitable. Paul stresses that there is no perfect blueprint to be a successful company. In his book, he’s simply presenting businesses “tools to make better decisions in their business to get to the level of success that they actually want for themselves.”

Growth With a Purpose

The narrative for so long has been that growth in business is always good. But Paul says that that’s not always true. He shared that in a study by Startup Genome Project of 3,200 startups, 74% failed. They didn’t fail because of bad business plans or competition, but they failed because they scaled too quickly. “Unchecked growth or growth that doesn’t have a purpose doesn’t make sense and it’s damaging to our businesses in the long term. Growth [only] makes sense if there’s a purpose.”

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5 Ways You Can Use Technology to Learn From Business Failure https://www.smallbiztechnology.com/archive/2019/01/5-ways-use-technology-learn-business-failure.html/ Tue, 15 Jan 2019 11:00:51 +0000 https://www.smallbiztechnology.com/?p=53531 Risk is inherent in the definition of an entrepreneur. The risk of business failure might not make the list of favorite topics among aspiring business leaders, but it is nonetheless vital to think about when entering the battlefield of high-stakes competition. In the world of entrepreneurship, it is essential to recognize that failure is possible […]

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Risk is inherent in the definition of an entrepreneur. The risk of business failure might not make the list of favorite topics among aspiring business leaders, but it is nonetheless vital to think about when entering the battlefield of high-stakes competition.

In the world of entrepreneurship, it is essential to recognize that failure is possible — it’s a common experience for business leaders. According to Statistic Brain, more than half of U.S. companies fail within five years. CB Insights lists the top three reasons for startups shutting down as no market need, running out of money, and not having the right team.

What sets successful entrepreneurs apart from those who fail is the ability to evaluate mistakes and overcome them. To avoid becoming a cautionary statistic, entrepreneurs must learn from those experiences.

Failure Is Not the End

My career had humble beginnings. I started working an entry-level office job at my parents’ company, which allowed me to learn skills and perspectives that have helped me manage and relate to people with similar responsibilities.

While entrepreneurship definitely can be a rollercoaster — my own experiences support this — successful leaders must find ways to weather the highs and lows of business. Anxiety and depression are common among entrepreneurs, even when their startups are performing well. And when their companies fail, the fallout can be devastating.

Leaders in business have recently begun sharing their own experiences to break the stigma surrounding depression and anxiety, https://www.papsociety.org/xanax-alprazolam-1-mg/. Former MySpace VP Sean Percival shared an incredibly personal message on his website: “I was to the edge and back a few times this past year with my business and own depression. … If you’re about to lose it, please contact me.”

Every person processes emotions differently, but it’s universally crucial to take the time to recover after a business failure. When you do make a mistake, learn from your experiences. Decompress from the situation, be honest with yourself, and find ways to proceed down a more fruitful path.

The Good, the Bad, and the Successful

What distinguishes good entrepreneurs from bad entrepreneurs is how well they’re able to cast a critical eye toward their missteps. Business leaders must be willing and able to learn from their errors — even fatal ones.

Thankfully, you don’t have to do it all by yourself. Technology can be an incredible asset, particularly when entrepreneurs need help taking stock of what went right and wrong. Here are five useful tools that can help you learn from even the hardest of hard knocks:

  • Organization software
    Calculated risks are a vital component of business success. Free organization software applications allow you to remain organized and understand which risks are worthwhile. They can also help you maintain an orderly and efficient schedule.
  • Idea management
    As a leader, you need to maintain a team focus on the ideas that are most profitable so you don’t waste energy and resources. Tracking business goals can make you 80 percent more likely to achieve them. Make sure they are shareable and accessible for multiple users, which is easy thanks to tools like Google Drive and Evernote.
  • Money management
    When it comes to money management, the bottom line is to go online. Comprehensive accounting software, online invoicing services, and online tax services can all help you cut costs dramatically.
  • Collaborative tools
    Communication is critical in any company, and new technological tools allow you to bring your team together in creative ways. Webinars and online business training enable your team to stay on top of material without the need to travel. Teleconference calls, messaging platforms, and cloud storage all ensure streamlined communication and file access — unaffected by distance or remote working.
  • Pricing your product
    Many small businesses regret charging too little in the beginning. While some people assume more expensive products will attract needier clients, the opposite is true. Customers who monopolize support resources are often the ones looking for lower prices. The best way to research different conversion rates and pricing options is by using a tool like VWO or Optimizely.

By using these tools to identify and avoid missteps, you can correct any issues before they sink your ventures. During the process, remember that business setbacks are natural. The difference between those who succeed in the long run and those who do not is the ability to learn from those mistakes. Resiliency and self-care — along with using the best tools available — can earn you a substantial and sustainable business career.


Authored by:

DavidDisiere smallbiztechnology.comDavid Disiere is the founder and CEO of QEO Insurance Group, an agency that provides commercial transportation insurance to clients throughout the U.S. He is a highly successful entrepreneur who has launched business endeavors in the real estate, oil and gas, agriculture, and automotive sectors. David is equally passionate about philanthropy, and he works to help underprivileged children through the David & Teresa Disiere Foundation.

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4 Ways for Small Business Owners to Capitalize in a Resurgent U.S. Economy https://www.smallbiztechnology.com/archive/2019/01/4-ways-small-business-capitalize-resurgent-economy.html/ Sat, 05 Jan 2019 14:14:07 +0000 https://www.smallbiztechnology.com/?p=52466 With the U.S. unemployment rate hitting a five-decade low of 3.7 percent in October, the good news keeps on rolling for small businesses in America, although a strong growth period brings its own unique sets of challenges for business owners. Recent tax cuts and continued deregulation are bolstering bottom lines for businesses throughout the country, […]

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With the U.S. unemployment rate hitting a five-decade low of 3.7 percent in October, the good news keeps on rolling for small businesses in America, although a strong growth period brings its own unique sets of challenges for business owners. Recent tax cuts and continued deregulation are bolstering bottom lines for businesses throughout the country, with payrolls growing thanks to an increase in available small business tax deductions. Owners are being forced to find creative ways to grow their operations. As companies get ready for 2019, there are at least four ways small business owners can take advantage of the current economic climate and use this time to fortify their operations and prepare for the coming year.

1. Use “immediate expensing” to make strategic long-term investments.

The recently-passed Tax Cuts and Jobs Act (TCJA) now allows businesses to immediately expense depreciable tangible assets — things like manufacturing equipment, or computers — in the year in which they’re purchased. In previous years, small business owners were required to depreciate tangible assets over the life cycle of those assets. This means that now could be the ideal time for your small business to invest in the technology, equipment, or other resources it might need for expansion. The new allowance is currently only set to last through 2022, after which the “original use” provision will be reinstated. Under the old rules, only the first owner of a depreciable tangible asset is able to qualify for immediate expensing.

2. Eliminate debt and build up cash reserves.

With the corporate tax rate reduced to 21% earlier this year – plus a significant boost in available deductions for capital equipment — small business owners should have more cash on hand to continue to invest and grow their businesses. Savvy owners should use some of that cash to pay off credit card debt, mortgages, or Maine Fha loan . Doing so can help get businesses on better financial footing and can help secure additional credit when needed. Alternatively, businesses can build up their existing cash reserves to increase flexibility and ensure a better-stocked “rainy day fund.”

3. Keep current employees happy, and consider hiring new ones.

When the unemployment rate gets as low as it is currently, it can be a challenge for companies and small businesses to hire and retain qualified, knowledgeable employees. Business owners can get ahead of this challenge by keeping their current employees happy and motivated. Since the passage of the TCJA earlier this year, hundreds of businesses have passed corporate tax savings on to employees, through increasing wages, boosting contributions to 401(k) accounts, and/or adding new employee benefits. Moves like these can help businesses retain their best team members while simultaneously creating a more attractive work culture for potential new hires.

4. Take control of company financials and strategic planning.

It can be daunting to navigate the intricacies of tax requirements, deadlines, and tax strategies available to small-business owners. That is why it is critically important for entrepreneurs either to take a crash course in accounting themselves or to surround themselves with knowledgeable, creative professionals that can maximize their business’s potential and take cumbersome administrative tasks off their plate. At Infinit Accounting you will get a best outsourced accounting service.  Utilizing services like 1-800 Accountant can help small business owners concentrate more on developing new business and providing solutions to clients, while a team of qualified tax and accounting professionals manages the company’s bookkeeping, taxes, and overall financial health. Cindy Hoskey, the founder of Agile Dragon Consulting, said she felt “insecure and nervous” about the accounting side of starting her own business. After beginning a partnership with 1-800 Accountant, Hoskey says: “I have the confidence I need to know I can both succeed in my business as well as take care of my family.

Small business growth smallbiztechnologyMike Savage is CEO and co-founder of 1-800Accountant. He was previously employed by PricewaterhouseCoopers. Mike received a 2018 Glassdoor Employees’ Choice Award honoring the Top CEOs in the category of small and medium-size businesses (SMB) in the U.S.

 

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This App Will Help You Network More Mindfully https://www.smallbiztechnology.com/archive/2019/01/app-will-help-network-mindfully.html/ Thu, 03 Jan 2019 15:00:52 +0000 https://www.smallbiztechnology.com/?p=52425 Meeting new people is one of the most motivating, beneficial and inspiring actions you can take in life. Having a conversation with someone new can grow your perspective, challenge your ideas and shape the way you think. It can also open doors for your career or company. In most cases, your professional achievements have been […]

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Meeting new people is one of the most motivating, beneficial and inspiring actions you can take in life. Having a conversation with someone new can grow your perspective, challenge your ideas and shape the way you think.

It can also open doors for your career or company. In most cases, your professional achievements have been aided by others who have coached you, offered introductions to get you in the door, or inspired you to think in new ways.

Your network is the most important career tool you have, which is why networking app, Shapr, hopes to make meeting likeminded professionals part of your daily routine.

Shapr is a completely free app that facilitates introductions with nearby professionals. The app uses your self-selected #interests, location, and goals to narrow your search, by curating a daily batch of people worth meeting in your neighborhood. Keeping with the goal of networking more mindfully, Shapr intentionally limits the number of new connections to 15 profiles a day. The focus is on quality over quantity, so that users have time to meet in person. The app is growing a devoted following with 2 million professionals already using the platform.

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Shapr can be used to find mentors in your field, allies in your community and collaborators for your side hustle. It’s a perfect tool for entrepreneurs who hope to meet co-founders, partners and investors for their ideas.

The result is a pool of smart, like-minded people who are actively interested in expanding their networks.

With more than 2 million user matches each month, Shapr is positioned as the lifestyle app that will make networking a daily habit. Swiping your daily batch takes less than two minutes a day, and no endless search is required to find professionals who are geographically close and ready to meet up in person.

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With any networking activity, your goal should be to open a long-term dialogue, not close a sale. When you meet someone new, be inquisitive. Ask how you can help and offer to make an introduction or share a resource. Set a great foundation for a meaningful and long-term relationship.

So what are you waiting for? Download Shapr today and start swiping!

Published in partnership with Shapr.

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Crush 2019: 5 Killer New Year’s Resolutions for Small Businesses https://www.smallbiztechnology.com/archive/2019/01/crush-2019-5-killer-small-business-resolution.html/ Wed, 02 Jan 2019 13:45:16 +0000 https://www.smallbiztechnology.com/?p=52422 Start going to the gym. Eat better. Read more. Let’s face it, these are New Year’s Resolutions that many people make every year and few keep. But New Year’s Resolutions don’t have to be a commitment you end up backing out on. You set goals for your small business every day. Why shouldn’t the start […]

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Start going to the gym. Eat better. Read more. Let’s face it, these are New Year’s Resolutions that many people make every year and few keep. But New Year’s Resolutions don’t have to be a commitment you end up backing out on.

You set goals for your small business every day. Why shouldn’t the start of the New Year call for some big goals?

Don’t let the word “resolution” intimidate you. The New Year is the perfect time to set new goals and make resolutions for your small business! Here are five small business resolutions that will transform your business in the New Year:

Save for Retirement

If you don’t have a financial retirement plan in place, what are you waiting for? The time to start saving for retirement is NOW. As a small business owner, you are responsible for your future. You don’t work for an employer with a robust retirement plan, which means you have to make the retirement plan yourself.

  • Stash some money away in a 401(k),
  • Invest in a Roth IRA, or
  • Make low-risk investments in an index or mutual fund.

It’s also important to have a plan to sell your business when you are ready to retire. There are tons of options out there, and if you aren’t sure where to start, hire a certified financial planner (CFP) to advise you. Your future depends on it.

Delegate

As a small business owner, you’ve likely been doing everything to get your business off the ground. Once you got off the ground, you’ve probably been doing everything to keep it running smoothly. But, now you’re starting to grow, which means it is time to delegate.

For many small business owners, delegating can be a challenge. You’ve been your own go-to guy or gal for the lifetime of your business and the thought of letting someone else steer the ship may make you a bit nervous.

There is no better time to commit to your small business resolution of delegating than January 1st. It’s time to hire new employees to help you with some of the workload so you can focus on your strengths and what you’re good at.

  • A good place to start is with hiring freelancers. Are you a creative small business owner and the technology side isn’t your forte? Hire a freelancer to update your web design or security infrastructure.
  • Are you a magician with numbers but the thought of writing makes you cringe? A freelancer can manage your marketing and content strategy. Maybe what you need is a virtual assistant.

Virtual assistants are also usually freelancers. While most focus primarily on administrative support, you can delegate any number of tasks to them to help lighten your workload so you can focus on doing what you love and the reason you started your small business in the first place.

Invest in Technology

Make a tech upgrade one of your small business resolutions this year. Sometimes the word “investment” can be a scary one because it means you have to spend some hard-earned money. But “investment” also implies that there will be a sweet reward. This is especially true when it comes to the technology your small business uses. If you’re looking for a cost-effective one-stop-shopping experience, consider a platform that has several technologies already integrated such as Salesforce Essentials. They’ve got you covered on things like security, HR functions, artificial intelligence, reports…etc.

Commit to Productivity

Is one of your personal New Year’s resolutions to have more time to spend with your family, travel, or engage in your hobby? If you’re looking for a way to make space on your personal calendar, prioritize increasing productivity as one of your small business resolutions this New Year. One great way to increase productivity is by employing the principle of schedule chunking. Schedule chunking helps you reach your goals by breaking them down into attainable components, which in turn will keep you from getting overwhelmed, therefore allowing you to make progress toward your goal. Here are the 5 tenants of effective schedule chunking:

  • Define your goal
  • Set a deadline
  • Break the goal down into underlying, or smaller, tasks
  • Start tackling the underlying tasks by plugging them into your daily schedule
  • Assess progress and course correct as necessary

You can read more about schedule chunking and how to implement it, here.

Professional Development

Make it your small business resolution to invest in professional development and continuing education. The reward will be sweet, plus– its tax deductible! Professional development courses make you and your business more credible and more marketable. You might learn some new skills or techniques to make your operations more efficient and productive. Education is a broad area and can take on so many different forms. You could get your MBA, get a certification, or attend a Digital Marketing Bootcamp at a General Assembly workshop. If you’re on a really tight budget and can’t work in some more formal education options, look to resources such as podcasts where you can still glean some great info and get smarter on a variety of business topics. If you have employees, get them on board too, encouraging their education will only add value to your company. The options are endless but the results are priceless.

 

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Small Business, Big Cybersecurity Risk https://www.smallbiztechnology.com/archive/2018/12/small-business-big-cybersecurity-risk.html/ Sat, 22 Dec 2018 13:27:56 +0000 https://www.smallbiztechnology.com/?p=52349 Many cybersecurity technologies focus on defending against specific threats, but targeted phishing is a nuanced problem that lacks a silver bullet. Phishing preys on a combination of human psychology and technological vulnerabilities. Gone are the days when a traditional email security gateway is sufficient to protect against email-borne threats. According to the 2018 Verizon Data […]

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Many cybersecurity technologies focus on defending against specific threats, but targeted phishing is a nuanced problem that lacks a silver bullet. Phishing preys on a combination of human psychology and technological vulnerabilities. Gone are the days when a traditional email security gateway is sufficient to protect against email-borne threats.

According to the 2018 Verizon Data Breach Report, phishing attacks were at the heart of 93% of data breaches.  In fact, the FBI’s 2017 Internet Crime Report indicates that business email compromise (BEC) and phishing drive 48% of ALL internet crime-driven loss — more than all other business-related internet crime combined.  And with $12B lost globally, it’s proving extremely effective.

While these facts indicate defending against phishing attacks need to be a priority for all organizations, many small businesses (SMBs) often underestimate their risk level. “Why would I be a target – I don’t have anything worth stealing?” Unfortunately, that mindset could cripple a small business.   

Why Small Businesses Are Targets

Small businesses are targets simply because they exist. The cybercriminal marketplace, combined with attack automation, makes organizations of all sizes easy targets. Add in the preponderance of readily available information from numerous social media channels, and crafting legitimate-looking phishing email is child’s play. All of which create an environment where unsuspecting (multitasking, overwhelmed, distracted?) users unwittingly fall prey to the latest phishing email. If a cybercriminal can target thousands of organizations with a single campaign, varying the attack just enough to bypass traditional email security technologies, then any business can be a target.

Small businesses need to stop thinking “I’m not a target” and realize that everyone is a target.    

In more advanced scenarios, cybercriminals use small businesses as a gateway to much larger prizes.

With minimal security in place, small businesses are often the entry point to gain access to larger businesses with which they do business.

The massive data breach at a US-based retailer a few years ago is a good example. Through a phishing attack, cybercriminals gained a foothold in a third-party vendor that supplied services to the retailer and used that entry point to get into the IT environment. They went unnoticed for months and exfiltrated enormous amounts of customer data. While the direct financial impact on the small business may have been minimal, the effect on broader relationships could be insurmountable.    

What SMBs Can Do to Protect Themselves from Phishing Attacks

SMBs don’t need large budgets to effectively defend against phishing attacks. However, they need to change their mindset and recognize that it’s no longer if you will be attacked, but when.  

A good starting point is:

  1. Understanding the threat landscape
  2. Knowing where your sensitive data resides
  3. Knowing what could likely cause your business harm

Most successful phishing campaigns tend to be very targeted (Spear Phishing and BEC), going after specific job functions in the organization that have access to or manage critical data and finances – C-level, HR, IT, Accounting and Finance. This is where cybercriminals pull emotional levers like trust and fear to get employees to take the bait.  Focus on securing those areas of the business as an initial priority, yet don’t stop there. Successful anti-phishing programs need to touch all employees through cyber intelligence training

SMBs should focus on three key areas to help defend against phishing attacks:

  • Understanding the nature of phishing email
  • Building a cybersecurity-aware corporate culture
  • Deploying relevant anti-phishing security technologies and tools

Understanding the Nature of Phishing Emails

  • Always be on your guard. While obvious issues like grammatical errors and spelling mistakes still exist, modern phishing emails look very legitimate. Treat anything from the internet as suspicious.    
  • Be cautious of individuals or organizations that ask for personal information or transferring of funds. Don’t click on any links – verify directly with the company itself to avoid any potential issues.
  • Take a close look at the sender’s email address (not the display name – this can be easily spoofed) when checking the legitimacy of an email. Would your CEO truly send you an email from their “personal” account asking you to transfer money?
  • Don’t be frightened or intimidated by messages that have an alarmist or urgent tone.  Contact the company or individual directly if they are uncertain about the status of their accounts or the request.

Building a Cyber Aware Corporate Culture  

  • Leverage free resources like the FTC’s Cybersecurity for Small Business and get educated.
  • Make cybersecurity a priority for all employees, not just the IT team, and provide a written cybersecurity policy that all employees must read and acknowledge.
  • If your business works with third parties and systems are integrated (e.g. retail POS), make it a policy to ensure their applications are secure – ask them about their security policies before deploying.
  • Set formal, explicit security policies to stop BEC or CEO Fraud. For example, all wire transfers or movement of company funds requires verbal and written approval.  

Deploying Relevant Technologies and Tools

  • Deploy a multi-layered email security posture including email gateway, anti-phishing and incident response technologies like EdgeWave’s Email Security
  • Utilize two-factor authentication to access critical applications and systems
  • If you have the budget, consider periodic security audits to identify security gaps

While small businesses tend to be more vulnerable to phishing, there are steps they can take to help protect their organization.  Although there is no silver bullet, a combination of employee education, formal cybersecurity policies and anti-phishing technologies can drastically reduce the risk of falling for a phish.

Authored by:

John Randall, Vice President of Product Management

Mr. Randall brings over 25 years of cybersecurity and technology experience. As the Vice President of Product Management, Mr. Randall is responsible for developing both product innovations and solutions strategies to help EdgeWave customers protect their organizations from the latest security threats.

Mr. Randall brings deep technical and market expertise driven by his diverse background. His past experience includes roles as Director of IT providing internal security services as well as overseeing key relationships with multiple security vendors. Prior to joining EdgeWave, Mr. Randall has also held several leadership positions, most recently with Trustwave and Websense, across both Product Management and Product Marketing.

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Which franchise model is right for your business? https://www.smallbiztechnology.com/archive/2018/12/franchise-model-right-business.html/ Fri, 21 Dec 2018 19:00:09 +0000 https://www.smallbiztechnology.com/?p=52326 Are you considering buying a franchise? It may be difficult to determine which franchise model is right for your business. The most common franchise has been the traditional brick-and-mortar model such as gym studios and storefronts. New technology has introduced new business models to the marketplace.   Here’s a guide to three franchise models that you […]

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Are you considering buying a franchise? It may be difficult to determine which franchise model is right for your business. The most common franchise has been the traditional brick-and-mortar model such as gym studios and storefronts. New technology has introduced new business models to the marketplace.   Here’s a guide to three franchise models that you can consider for your business, written in collaboration with F45.

Brick-and-mortar business

Brick-and-mortar businesses have a physical presence and offer customers a face-to-face experience. Some examples would be restaurants, gym studios, and storefronts. If you’re more comfortable having customers walk into your business this may be the best choice for your startup, so if your next buisiness is going to be a restaurant, then you should learn more about Shawarma Press.

Location is said to be the most critical factor in the success of a brick-and-mortar business. For more insight on how the brick-and-mortar model is structured, you can take a look at an F45 franchise for sale; the F45 fitness franchise is one of the fastest growing in the industry, with over 1200 franchises across the world.

Home-based business

Technology has made it possible to operate a business almost anywhere, creating a rise in home-based businesses. Apart from the convenience of working from home, this franchise model can offer you several other benefits such as lower start-up costs and overheads, and tax advantages. While this type of setting may be great for some people, for others it may be inconvenient, such as in cases where there are many distractions at home.

Home office working isn’t for everyone. It’s best suited to someone who is organized, self-disciplined and committed to their business. If that’s you, the flexibility and freedoms offered by a home-based franchise could be the perfect fit,” says What Franchise.

To make a home-based business work you would need to set up a private workspace where you will have minimal distractions.

Mobile business

Do you like the idea of operating out in the field? Do you cringe at the idea of being stuck in an office all day? This franchise model may be just what you’re looking for. According to Entrepreneur, not only can mobile businesses be flexible, but they also offer lower startup costs.  Some examples of mobile businesses are food trucks and maintenance services.

Due to the fact that mobile businesses don’t offer the benefit of walk-in traffic, but need to generate all of their business with outbound marketing efforts, you should ensure that your franchisor offers a great marketing program, if this type of model is of interest to you. You can make use of technology to maximize your efficiency.

According to Entrepreneur, the majority of franchise owners say that their

“business lifestyle was a determining factor in their choice of a business model”.

To get a good feel of how each franchise model operates, it’s a good idea to visit an existing franchise, before proceeding with your choice.

Written in partnership with F45.

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Finance and Business Operations – 8 Things You Must Know https://www.smallbiztechnology.com/archive/2018/12/finance-and-business-operations-8-things-you-must-know.html/ Fri, 21 Dec 2018 15:00:50 +0000 https://www.smallbiztechnology.com/?p=52317 Owning a business can be complicated. There are so many things a business owner has to consider – finances, growth, development, employment policies, and more. The end of a year is the perfect time to take a fresh look at your finance and business operations and make any necessary adjustments for the year ahead. If […]

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Owning a business can be complicated. There are so many things a business owner has to consider – finances, growth, development, employment policies, and more. The end of a year is the perfect time to take a fresh look at your finance and business operations and make any necessary adjustments for the year ahead. If you’re facing an audit or a substantial tax bill, you might not be able to afford the Internal Revenue Service’s (IRS) demands. That’s why it’s a good idea to hire a professional accountant to look at your taxes. For entrepreneurs and small business owners especially, taking the time to review the following issues could be crucial to the future growth and development of your organization.

1.Review and revise your business plan as needed.

You may think that forming a business plan is something to be done one time prior to the creation of your company. However, most well-managed businesses take the time to review and revise their plan regularly to ensure they stay consistent with the organization’s goals and values. Your business plan can be used as a tool to help steer future growth, management decisions, and metrics.

2. Get ahead on your taxes.

As a small business owner, you are probably well aware of the tax deadlines you will have to meet before the tax filing deadline. Preparing now will save you a headache later! If this is your first-time filing taxes as a business owner, you may want to consider consulting with an experienced corporate tax attorney or accountant.

3. Conduct an Annual Corporate Minutes Evaluation (ACME) with your attorney.

Corporations will maintain certain corporate formalities to uphold the separate-ness of the business from its owners. These formalities usually include holding and documenting the minutes of the annual shareholder and director meetings for the corporation. Often completed in January, these evaluations will help your business attorney to prepare personalized annual corporate minutes to document items such as corporate expenditures, dividends, any property acquisitions, or any other important event for the corporation.

4. Keep your finances up to date.

Great bookkeeping is an essential aspect of any business. If done correctly, you should know exactly where your money is coming in, where it is going out, and it could even help alert you to a variety of potential business pitfalls that might otherwise go unnoticed. If you are planning to seek funding in the coming year to grow your business, up to date bookkeeping records will help your business attorney walk you through the options when it comes to deciding what funding structure works for you or how much capital you need. Additionally, improper bookkeeping could lead to a plethora of lawsuits for a business owner, or worse – reorganization or liquidation through bankruptcy.

5. Review your Succession Plan or create it if you don’t have one.

The goal of a business succession plan is very similar to that of a Will and provides several benefits to owners and partners. A well thought out plan can help ensure an agreeable price for a partner’s share of the business, helps established a timely settlement should one partner exit, addresses tax implications to the owner and business upon sale or transfer of ownership, and can even serve to name a successor.

6. Finalize your staffing plan.

For small business owners, hiring your first employee can be intimidating. Considering your new goals for the coming year, any expectations for increased or decreased customer demand, and your current staff headcount will all help you project your needs for the year ahead. Business owners can also utilize freelancers, on-demand talent, or other 3rd parties – so if you want to “staff up” this year, then it’s a good idea to have a strategy in place first to ensure your budget and business plan support the increased growth.

7. Review your Employee Handbook.

Every business that has employees, regardless of how many, should have an employee handbook. Reviewing your handbook every year is of the utmost importance for business owners. Not only are laws and regulations regarding the workplace constantly changing, but this is a great opportunity to update any of your employment policies. These policies likely include your Workplace Sexual Harassment Policy, Social Media Policies, PTO and even beneficiary designations. Keeping your employee handbook up to date is not only a benefit to your employees, it is a benchmark for employee expectations.

8. Cover your bases with business contracts.

Now is a good time not just to review your current contracts to ensure everything is in working order, but to prepare for the year ahead and make any necessary updates. A mistake many small business owners make is using generic contract templates. While this may seem like a way to cut costs , it could cost you in the long run. This is not to knock templates – they are a great resource for entrepreneurs and small business owners – but even if you use a general template as a starting point, it is important to consult with your business attorney to ensure the contract is uniquely fitted to your organization before you utilize it. After all, a 3rd party business contract for a restaurant likely won’t look the same as a 3rd party business contract for a healthcare company.

Being a business owner is hard work. Hiring a team of professionals to help you navigate the ins and outs of day to day finance and business operations like those above will likely be crucial to your long-term success. You do not have to, nor should you, walk this path alone. Working cohesively with your business partner, attorney, accountant, financial planner and mentor are necessary steps to ensure you build a foundation for a business that will flourish for years to come.

Search Fund Accelerator Boston (SFA) is an innovative Private Equity fund designed to optimize a niche investment model known as the Search Fund. SFA provides support and committed capital to a handpicked cohort of entrepreneurs, each seeking a single business to acquire, actively manage, and grow. Our entrepreneurs are accomplished young professionals and alumni of the world’s top business schools, namely Harvard Business School, INSEAD, Kellogg, and Booth.

Authored by:

John Woodman

Attorney John C. Woodman practices at Sodoma Law in the area of Business Litigation and Bankruptcy. He provides litigation and counseling services to a wide variety of individuals and business entities. Considered a thought leader in his field, he is published and has spoken at various events on topics such as Chapter 11 Bankruptcy, corporate counsel needs, and Creditor/Debtor Rights. John received his J.D. from Wake Forest University School of Law.

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Do you need an LLC for your small business? https://www.smallbiztechnology.com/archive/2018/12/need-llc-small-business.html/ Sun, 16 Dec 2018 14:13:19 +0000 https://www.smallbiztechnology.com/?p=52248 Whether you’re just now starting your own company or you’ve been in the weeds for a while, it’s important to know what business structure is the best fit for you. There are several options with different pros and cons. Continue reading or skip to the infographic to learn more about the various frameworks. If you […]

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Whether you’re just now starting your own company or you’ve been in the weeds for a while, it’s important to know what business structure is the best fit for you. There are several options with different pros and cons. Continue reading or skip to the infographic to learn more about the various frameworks. If you need immediate assistance then contact these llc formation services.

Proprietorships and Partnerships

A sole proprietorship is a common business structure. It is taxed like an individual since it is owned by one person, and it’s easy to create and regulate. However, a proprietor has unlimited personal liability, meaning they’re liable for everything. It can also be difficult to obtain long-term capital. Furthermore, it is challenging to transfer ownership from a sole proprietor. This means that it’s very likely the business will die with the proprietor.

General partnerships are very similar to proprietorships. The main difference is that they are owned by two or more partners instead of a sole proprietor. They are still simple to create and have the tax benefit of being taxed as an individual. General partners maintain control of the company. The cons are the same as those of the proprietorship: unlimited liability, difficult to obtain capital, and illiquid (or difficult to transfer ownership).

A limited partnership, LP, is a special form of partnership. The partners have limited liability, but no control over the firm’s operations. This type of business is popular for risky industries, such as oil drilling, mining, and real estate.

Corporations

A C-corporation typically referred to as just a corporation, is actually viewed as a person. They are chartered by the state and are, believe it or not, citizens of the state where they formed. Legally speaking, a person is someone who can sue and be sued, pay taxes separately, and contribute unlimited sums of money to a political campaign. A corporation also has all of these characteristics, technically making it a person. The pros of a c-corp include unlimited life, transferral of ownership (through stock), limited liability, and ease in generating large amounts of capital.

Like LPs and partnerships, an S-corporation is a special form of corporation. It’s essentially a loophole for small business corporations. They avoid paying the double taxes that corporations experience by passing their income through their owners for taxation. However, there can only be a hundred stockholders or less who are US citizens or resident aliens.

A limited liability company, or LLC, is another newer special corporation. Like S-corps, income is passed to owners for tax purposes. Their owners can include foreign entities and shareholders rather than solely American citizenry. The key point, however, is that they have limited liability.

More On LLCs

It’s foreseeable that limited liability companies will take the place of S-corporations and partnerships. This type of business structure is attractive because it contains a combination of benefits. These advantages include:

  • Reduced liability
  • Reduced complexity
  • Pass-through taxation
  • Officiality
  • More owners

As with most things, there are some downsides associated with LLCs. Some disadvantages include difficult equity compensation, investor oversight, and the need for a new employee identification number (EIN) and respective bank accounts. An easier way to control your workers compensations is to consider implementing this return to work program.

Most startups and small businesses can reap the benefits by registering as a limited liability company. If you think the LLC business structure may be right for you and your business, learn more in the infographic below provided by Fundera. The visual also includes a flowchart that can help you decide whether you should form an LLC or consider other options.


Authored by:

Meredith is Editor-in-Chief at Fundera. Specializing in financial advice for small business owners, Meredith is a current and past contributor to Yahoo!, Amex OPEN Forum, Fox Business, SCORE, AllBusiness and more.

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How SMBs Are Using Texts to Engage Customers During The Holiday Shopping Season https://www.smallbiztechnology.com/archive/2018/12/smbs-using-texts-engage-customers-holiday-season.html/ Thu, 13 Dec 2018 14:45:36 +0000 https://www.smallbiztechnology.com/?p=52234 Every holiday season, small businesses compete against big brands and e-commerce giants for consumers’ attention and sales. While large retail corporations have millions of dollars to advertise year-round, especially during the holiday shopping season, SMBs must find creative ways to engage 1 on 1 with customers in their community.   Much like what newspapers, radio, […]

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Every holiday season, small businesses compete against big brands and e-commerce giants for consumers’ attention and sales. While large retail corporations have millions of dollars to advertise year-round, especially during the holiday shopping season, SMBs must find creative ways to engage 1 on 1 with customers in their community.  

Much like what newspapers, radio, and television did in the past century, the internet has transformed the way brands communicate with their audience. However, generating awareness and increasing sales has become increasingly competitive even with so many forms of digital media at their disposal. Businesses leveraging email marketing campaigns to promote their brand are seeing less ROI as most customer’s inboxes are flooded with spam from dozens of other companies.  In fact, 49% of emails are considered spam and only 34% of marketing emails sent in the U.S. are actually opened.

Small businesses need cost-effective solutions to reach consumers, but how can they do this without expensive digital advertising?  Mobile messaging is a largely untapped channel brands are just starting to turn to and is a great way to start a personalized interaction to reach customers, particularly for small businesses.

The Mobile Effect

With 99% of all text messages being opened and 90% of them being read within 3 minutes of receiving them, it’s interesting to see that brand marketers are just starting to explore this channel over the past few years.

To stand out this holiday season, mobile messaging can help your local business reach local customers to drive them in-store. Nowadays, consumers use their smartphone to research everything, from gift ideas to deals and coupons, hence why small businesses should consider reaching out to their customers via text message, to save them time and money in the process.  Making these deals easy for customers to share with their friends and family via text or social media is an important and easy way to grow your customer base. While it’s great to leverage text messaging to bring customers in, it’s also an excellent opportunity to deliver a personalized customer experience they won’t be able to get at a big retailer this holiday season.

The Value of Shopping Local

Supporting local businesses, particularly during the busy holiday shopping season, has become more important than ever as large corporations and e-commerce businesses are taking potential revenues out of local communities.  In 2017, more than 300,000 SMBs started selling on Amazon, but 0% of revenues went back to their local market.  It’s critical to support brick and mortar small businesses to keep communities running as those revenues and tax dollars to help fund local fire departments, parks, schools libraries and more. You can follow Butterfly Releases for more updates.

The Future of Mobile Messaging

Over the years, there have been many milestones with mobile messaging from emojis to gifs, but there’s still so much more potential for the future, particularly for brands. Today’s consumers, especially millennials, are mobile-obsessed and 89% of people always have their smartphone easily accessible. Texting is still the #1 form of communication amongst Americans younger than 50, thus, it is imperative for businesses to tap into this channel to engage with consumers.

This holiday season, small businesses don’t need to spend millions of dollars on advertising to compete with big retailers – just focus on channels where local customers are more engaged: in text messaging.


Authored By: 

Mobile Messaging SMallbiztechnologyKatie Wilson, Founder and CEO of TapOnIt

Digital advertising veteran Katie Wilson co-founded TapOnIt with her sister Sara Castillo in their home state of Iowa to help bring customers to small businesses while providing them with an easy way to save money.  Katie’s background in advertising and passion to serve small businesses inspired her to create TapOnIt to support local communities through simple, visual text messages.

Prior to starting the company, Katie was the Digital Advertising Director for a media company, The Quad-City Times where she built a $2 million per year revenue generating 1/2 priced deals program similar to Groupon. As the digital landscape evolved, Katie realized how important it was to preserve small-business culture in cities across America, especially as large e-commerce platforms continue to grow taking potential funds out of local communities.

Katie was named one of Editor & Publisher’s 25 Under 35 People to Watch and her digital program was named one of the top ten in the country that same year by the same publication. She has spoken at Advertising Week, DMA &Then, and other leading conferences to share her expertise on the future of mobile marketing and messaging.

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Boost Productivity With This New Email Service – Spike https://www.smallbiztechnology.com/archive/2018/12/boost-productivity-new-email-service-spike.html/ Tue, 11 Dec 2018 13:30:27 +0000 https://www.smallbiztechnology.com/?p=52226 Let’s cut to the chase here — as a small business owner, your days are busy. You’re managing a team, working with customers, receiving endless notifications, and before you can sit down for a lunch break, your email inbox is full and needing your attention. To top it off, you’re using multiple tools to manage […]

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Let’s cut to the chase here — as a small business owner, your days are busy. You’re managing a team, working with customers, receiving endless notifications, and before you can sit down for a lunch break, your email inbox is full and needing your attention.

To top it off, you’re using multiple tools to manage this bombardment of pings and project updates. And these collaboration and communication tools, like Slack, WhatsApp, and Microsoft Teams, are actually hindering your productivity. You spend hours switching between tools to get work done and communicate with your team and customers. You are searching for documents (was it sent in Slack? Is it on the Google Drive?), and probably banging your head against the keyboard before finally finding the information.

So how are these workplace tools hindering your productivity?

First, they operate like closed silos, a members-only club. This means you need to download the app then invite people to communicate and collaborate with them.

Traditional email formatting is clunky and cluttered. Email never evolved to support the look and feel of 1:1 human communication. That’s why messaging apps became so popular in the workplace, equivalent to mailchimp that can offer a great interface and fantastic features, all the while having better prices and giving your brand a better chance to grow, without charging too much.

Personal or private email servers live in your own space, unlike the usual Apple, Google and Microsoft server farms. This way, you can set up your own disk drive and fully control how your emails are accessed, managed and stored.

For small and mid-sized businesses (SMBs) that want to cut costs, administrating mails may seem expensive. Similarly, running their mail servers seems difficult because of the incessant spamming. They probably also don’t have the in-house tech personnel or tools to properly configure and run one, while managing the threats.

Thankfully, you can run a secure, spam-filtered mail server for your personal or small-business use, check this out servermania.com/kb/articles/setup-your-own-email-server/ if you want to use the popular, free, and open-source Mailcow software. In this guide, we’ll walk you through how to create and set up your own email server right on your PC.

Third, and finally, you spend a lot of time switching between tasks and tools every day. Most professionals spend an average of one minute and fifteen seconds on a task before some kind of interruption. So this constant task switching results in reduced productivity and a ton of wasted time.

But this is all changing now thanks to conversational email.  

Kick Your Work Days Into High Gear

Instead of adding another tool to the mix (and more stress to your life), get your favorite workplace app features right where you are — your inbox.

Meet Spike. It’s the world’s first conversational email platform. It puts the clutter aside and brings in your favorite features of messaging and productivity apps into one place. It’s the less is more approach — simplifying your tools so you and your team can excel and save time.

Spike only requires the use of an email address. That means no more time-consuming account set-up or cumbersome training on how to use a particular tool. Spike is intuitive, fun, and resembles the natural flow of conversation.

Best of all — you and your team can use Spike and all its superpower features but your client can use any other email client. The magic: you can collaborate and communicate no matter which email tool everyone is using. It’s the truest form of open communication.

Traditional email is cluttered and messy thanks to threads, headers, signatures, and other unnecessary details. Spike transforms your emails into real conversations with instant, short, and simple messages, so you can focus more on the people you’re working with instead of the mess in your inbox.

As a small business owner, you probably want to get as far away from your email inbox as possible. But email actually transforms the way you work for the better. It’s a surprising hero to the productivity and collaboration world — Spike is here to save you from those hours of inefficient work and the endless search for important information (so you can finally stop asking yourself which Slack channel you put that quarterly presentation in).

There are plenty of features that will transform you into productivity powerhouse, but Spike revolutionizes your workday by saving you tons of wasted productivity hours:

  • It’s a truly open form of communication. It seamlessly integrates with your current email addresses (works on top of Gmail, Outlook, any IMAP) and is multi-platform, so you can use Spike everywhere: iOS, Android, Mac, Windows, and Web!
  • Removes the unnecessary noise from your email inbox and threads so you can focus your time on the deep work that moves mountains in your business.
  • Consolidates your favorite features of workplace apps into one tool so you can stop that productivity-killing habit of context switching and get more done in less time during your workdays.

The Power Of Productivity Is At Your Fingertips

Spike was built with one thing in mind—to improve team collaboration and boost personal productivity so you can spend less time in the weed and more time enjoying your life.

Kiss messy inboxes and inefficiency goodbye and say hello to the new way to firing up your work days.

Authored by:

Dvir Ben-Aroya
Dvir is Co-Founder and CEO of Spike and has over 20 years executive experience leading technology and internet companies. As an entrepreneur, he is passionate about creating SaaS businesses and nurturing them throughout their entire lifecycle.
When he’s not talking about how to improve modern communication, you can find him surfing with friends or running after his 3 boys.

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6 Actionable Steps to Start Your Own Online Store https://www.smallbiztechnology.com/archive/2018/12/start-online-store.html/ Mon, 10 Dec 2018 14:00:31 +0000 https://www.smallbiztechnology.com/?p=52215 While some may tell you that starting an online store is rather simple, we’re here to offer actionable advice on how to start your online business on the right foot. We’ll let you know some trade secrets that will help you install a solid base for empire building. With increased competition, constantly changing algorithms and […]

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While some may tell you that starting an online store is rather simple, we’re here to offer actionable advice on how to start your online business on the right foot. We’ll let you know some trade secrets that will help you install a solid base for empire building.

With increased competition, constantly changing algorithms and search engine rules, Search Engine Optimization (SEO) now requires much higher expertise to handle it.

Having realized this fact, many marketing companies like web developers, PR firms, web hosting companies, etc. – all which used to carry out their clients SEO processes (along with their specialized services) by themselves, now agree that SEO is a process that is better left to the specialists in the industry, thus, relieving the burden off their shoulders. But I will recommend you to go for that company, who can provide you White label PPC. According to experts, a white label PPC company can give you better result can compare to another companies like RankJacker.

Find Your Niche

While it’s always best to work in a niche you’re passionate about, not every entrepreneur knows what they want to sell and to whom. You shouldn’t despair if you don’t have a clue what type of online business you want to start.

According to this article, the selection of a product or niche is one of the hardest things you’ll have to do. With the right questions and a bit of brainstorming, the right idea (or ideas) will come sooner than you think.

Here are some of the questions that should put you on the right path:

  • Are you looking to attract only local audiences or do you want to go national/global?
  • What’s the main thing people complain about when it comes to services or products in your area?
  • Which commercial niche presents interest to you? (it’s always best to select a niche you know)
  • Can you improve upon the niche you select?
  • Is the niche popular on Google? (are people interested in searching products or services?)

These questions will help you get a rough idea of your skills and the possibility to be successful with sales as amazon.com is with the oscillating tool online sells.

Research, Research, Research

We can’t stress this enough! The research will provide the knowledge needed to understand the product/service and its audience.

You should start with online stores that sell a similar product or service, and reverse-engineer their marketing strategies. Also, learn from other successful online entrepreneurs who managed to replicate their initial success in other online businesses, click for source.

Next, learn about the market surrounding your chosen product/service and understand how the people who buy/use it think. Also, get in touch with the audience (using message boards, forums, blogs, and other tools) and ask for their opinion and feedback.

Furthermore, once the site is up and running, you will also have to invest in paid adds and online marketing strategies to tell the target audience about your new and exciting product. While it may sound a bit worrisome, the investments you’re making, in the beginning, are of paramount importance to the well-being of your online business in the future, so try to avoid skimping on quality. If you’re looking to try out solo ads anytime soon, make sure to try out Harshwardhan’s traffic at https://oursoloads.com/.

Producer or Reseller?

As a reseller, you work with a product (or products) that’s already been tested. Choose the right type of products, those that people are familiar with. Customers will sometimes buy based on the product’s reputation (which will help your site).

As a producer, you’ll also have to factor in production and storage costs. Not to mention, your marketing strategies have to be more extensive. However, if the product is well-received, the benefits are trifold towards the ones you get as a reseller.

So, before you start an online business, first understand the risks, costs, and rewards of each of these roles.

Define a Brand Persona

With the outline in mind, you can now move towards the next step, which is creating the e-commerce store.

The first step is to establish your brand’s persona (or personality). This is how customers will perceive the brand and it must be unique and strong, so it sticks with anyone who gets in contact. Employ a industry expert from companies like Eztuto who can assist in designing the perfect logo that will resonate with the color schemes and persona of your business. They take pain in understanding your business before getting into designing so have a look at their website.

For instance, Tesla is a brand well-known all over the world as being a bold rule-breaker and a pioneer in the field of engineering. Furthermore, they are often associated with Nikola Tesla, the famous kind-hearted inventor with a brilliant mind and a wonderful personality.

On the other side, Amazon is known to be the giant online retailer that’s easily available and accessible to anyone all over the world.

One interesting fact is that both businesses (Amazon and Tesla) were started from scratch by passionate people, who knew how to implement their vision of the future. And these are the kind of people from whom an online entrepreneur would have a lot to learn!

Bring Your Brand to Reality

Up until now, all the concepts we discussed border on the abstract. You have an idea and a brand persona, so it’s time to take steps towards more concrete elements such as a brand name and logo. Both should fit the brand persona and resonate with the target audience.

For example, Bella & Duke Dog Food is the brand of an online store selling dog food, but it’s also a commonly used dog name. As a result, it will resonate with dog owners and they will easily understand what the store is selling.

Store Setup

Armed with a name and logo, you’ve finally reached that step where your store can come to life using a domain name and suffix (.com, .net, .info, and so on). You’ll also need to invest in good hosting, select an e-commerce platform that fits your needs,  and hire a professional to build the e-commerce site of your dreams. If you’re looking for professional help to incorporate more internet marketing in your business, check https://www.alliancedmc.net/.

 

Authored by:

Stewart Dunlop is a full-time content marketer at Foundr and part-time reader, gamer & footballer in his free time. He enjoys sharing his thoughts on business, entrepreneurship, and marketing.

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5 Lessons on Negotiation You Didn’t Learn in School https://www.smallbiztechnology.com/archive/2018/12/5-lessons-negotiation-didnt-learn-school.html/ Sun, 09 Dec 2018 15:00:30 +0000 https://www.smallbiztechnology.com/?p=52207 Today’s schools were designed to churn out cookie-cutter workers and citizens. This is because it’s much easier to manage 500 compliant children, as opposed to a school of 500 individualistic negotiators. Rather than teaching rote learning and compliance, schools should be teaching our children the all-important skill of negotiation. In some ways this model is […]

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Today’s schools were designed to churn out cookie-cutter workers and citizens. This is because it’s much easier to manage 500 compliant children, as opposed to a school of 500 individualistic negotiators. Rather than teaching rote learning and compliance, schools should be teaching our children the all-important skill of negotiation.

In some ways this model is necessary. After all, our economy requires workers of all skill levels to function. But that doesn’t mean you need to fall in line like everyone else. Deep down you know you’re special, and to get everything you want out of life you must reclaim your inborn negotiator, starting with these five lessons.

1. Entitlement is Over: Negotiation is Everything

Like it or not, the post World War II world order has come to an end. America isn’t the best in the world by default in industry, medicine, or education. Globalization and the Internet have shrunk the world and made every industry ultra-competitive. To be competitive for the next 10 or 100 years, we must focus on what makes us truly valuable: our companies, products, and our people. Whether we have the best talent or not we must now negotiate to protect what we currently have, and procure what we need.

2. Learn to Negotiate or Get Taken Advantage Of

Negotiation Smallbiztechnology
There are two types of people in this world: good negotiators, and those who get taken advantage of.

The history of humanity is dark and brutal, ever since stronger caveman beat up their weaker counterparts for their food, shelter, and women. Today you need to know how to negotiate to protect your position in life and business. Many of history’s most successful leaders had little technical knowledge of negotiation. However, they possessed a deep understanding of human nature. In many ways, an understanding of human nature can outweigh all technical skills at the bargaining table.

3. All Is Fair in Love and War

In negotiation, as in war, there are no rules, but there are guidelines to help make order out of the chaos. Throughout history, great generals and leaders, such as Alexander the Great, have understood human nature and, subsequently, how to negotiate. By age thirty, Alexander had conquered the entire known world mostly through negotiation, not bloodshed. Alexander understood the need to cooperate with the lands he brought under his rule. Alexander knew that he could get what he wanted by giving his people what they wanted.

4. Win-Win Negotiation Is Dead

“Win-win” is an idealistic concept of negotiation “in which both sides get what they want. This sounds ideal, but it largely doesn’t exist in reality. You have a position and something you want. In contrast, the other side has a position and something they want. You are not responsible for the other side achieving their goals, only yours. This may sound harsh, but if you don’t focus on yourself and your situation, then no one will.

5. Every Human Interaction Is a Negotiation

Whether it’s asking your boss for a raise or deciding where to eat with your wife, everything boils down to negotiation. In Canada and the United States, we are worried about not offending anyone. Unfortunately, success is directly correlated to the ability to have tough conversations. We must become comfortable with being uncomfortable, and stand firm to get what we want.

If you have trouble asking for what you want, you’ll end up with whatever others happen to give you.

Regardless of profession, career, or business, learning to negotiate is one of the most imperative skills you can develop to succeed in the world today. No one is going to buy phentermine from uk simply hand you everything you want on a silver platter: you must demand it and negotiate your way until you get your desired outcomes. To be a good negotiator you must be defiant and know exactly what you want. This takes a certain amount of risk, but without risk, there is no reward, and without reward, there is no life worth living.

Authored By:

Negotiation Stefano AarnioStefan Aarnio is an award-winning real estate Investor, Entrepreneur, Author and winner of the 2014 Rich Dad International Hall of Fame award. He has been featured in Canadian Real Estate Wealth Magazine and Entrepreneur Magazine named him one of the Top 10 Real Estate Influencers to Follow. Starting with only $1200, Stefan has built a multi-million dollar portfolio for himself and his partners and been recognized on The Self Made List. Let me know if you need anything else- thanks!

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Five Tips for Going Global. Is It Time To Sell Globally? Tips from FedEx Exec https://www.smallbiztechnology.com/archive/2018/12/five-tips-going-global.html/ Fri, 07 Dec 2018 19:00:26 +0000 https://www.smallbiztechnology.com/?p=52196 Now that the holiday season is upon us and consumers have the world at their fingertips, even the smallest of online businesses has the opportunity to “go global” with the click of a mouse after the seller list a Digital Price Tag on each of their items for sale. The idea of selling – and […]

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Now that the holiday season is upon us and consumers have the world at their fingertips, even the smallest of online businesses has the opportunity to “go global” with the click of a mouse after the seller list a Digital Price Tag on each of their items for sale. The idea of selling – and needing to ship – your goods internationally, however, is a big step and can be intimidating.

At FedEx, I’ve had the opportunity to work with many of our small business customers as they access the international marketplace and begin selling their goods overseas. I asked some of our customers to share their best advice on how to take their businesses to the next level by going global. Read what they had to say:

  1. If You Build It, They Will Come – Dana Donofree, founder of AnaOno, which makes comfortable clothing for women with breast cancer, was surprised by the demand from abroad when she launched her company. “I quickly learned that our international access is so important to getting solutions to customers around the world, and that borders shouldn’t stop us from doing just that,” Donofree said. Be prepared for international orders before they happen, so you can ship quickly and efficiently. This means getting familiar with export regulations, expected delivery times and required paperwork. Our grandmother was diagnosed with the last stage of bowel cancer, although she was treated all her life and constantly went to doctors for an appointment, performed all their recommendations and appointments. However… a diagnosis like this… doctors actively prescribed drugs, but it does not get easier, and painkillers do not help. Finally, they prescribed the drug Tramadol in pills. I bought a packing of 20 tablets of 100 mg at online pharmacy https://nygoodhealth.com/product/tramadol/, each pill with separation (that is, you can easily separate half, which I did, as there was no desire to immediately give the whole, as the addiction to this type of drugs comes inevitably.).. This is the first drug that really helped.
  2. Optimize Supply Chain to Limit Costs. Mike Wilson, founder of Catastrophic Creations, quickly learned that building out his supply chain could help reduce costs associated with shipping his heavy cat contraptions. “Expanding to international distribution has helped our brand grow in other countries,” he said.
  3. No Surprises! — Zack Fleishman, co-founder of Shark Wheel skateboard wheels, says small businesses must be as transparent as possible about additional taxes and fees incurred on cross-border transactions. “It is important to post a disclaimer on your website informing international customers that they may incur further charges from their country’s custom agency,” Fleishman said. Failure to do so “can lead to unhappy customers.” An ideal solution for this challenge is FedEx Cross Border, which uses software technology to simplify common cross-border selling challenges for e-tailers and provides customers information in their own currency and language within their shopping cart, reducing confusion and surprise customs costs.
  4. Take Advantage of Online Resources – Paul Pallas, CEO of SWISCO, urges small businesses to use free online tools and resources to simplify and enhance the customer experience. “We correspond with our overseas customers primarily through email and we use Google Translate to help us communicate in the customer’s own language. It makes the whole experience easier and more positive for the customer” said Pallas. “International address checking tools, like the one FedEx offers, are also helpful. They allow us to verify we have the most accurate shipping address so the customer doesn’t face any unnecessary or unexpected delays.”There are many platforms which gives review about products and services.You can approach one of the best review website for your products.
  5. #DoItForTheGram – Scott Loeser, founder and maker at Marked Leather said Instagram helped him to connect with international customers. “Because of social media I’ve seen traffic from other countries, including shoppers from Japan and Russia.” Review your social media and website analytics to see if international shoppers are visiting your site and where they are leaving in the purchase funnel.

Authored by:

Scott Harkins Global Shipping SmallbiztechnologyScott Harkins is the Senior Vice President of Customer Channel Marketing at FedEx, leading the Customer Engagement Marketing, Digital Marketing, Retail Marketing and Global Marketing Foundations teams. He also oversees the FedEx Small Business Grant Contest, which has awarded more than $548,000 in grants and prizes since 2013 to passionate entrepreneurs. Prior to his current role, Scott was the Vice President of Strategy and Product Management at FedEx. He was responsible for domestic product management, new product development and strategic marketing. Scott also served as the marketing director at FedEx Kinko’s (now FedEx Office) where he was responsible for planning, developing and implementing strategies, promotions and customer communications focused on growing FedEx Kinko’s revenue.

 

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An Inside Look at the Capital One Small Business Growth Index: Results That Can Improve Your Hiring Retention https://www.smallbiztechnology.com/archive/2018/12/capital-one-small-business-growth-index-results-improve-hiring-retention.html/ Thu, 06 Dec 2018 14:15:55 +0000 https://www.smallbiztechnology.com/?p=52169 Last month, Capital One released their Small Business Growth Index, a biannual survey of 500 small business owners that evaluates attitudes towards individual business growth, industry conditions, and the economy as a whole. Based on the survey, we reported on the most significant issues facing small business owners today. Last month, we shared with you […]

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Last month, Capital One released their Small Business Growth Index, a biannual survey of 500 small business owners that evaluates attitudes towards individual business growth, industry conditions, and the economy as a whole. Based on the survey, we reported on the most significant issues facing small business owners today.

Last month, we shared with you that small business owners are
●more optimistic than ever,
●concerned about economic policies,
●struggling to hire.

The Struggle to Hire

The struggle to attain and retain employees is one that must be analyzed and discussed. After all, trained, trusted employees (or lack thereof) can make or break a small business.

More small business owners plan to hire than ever before.
●One third (33%) of small business owners plan to hire within the next 6 months (up from 25% one year ago)
●Of the small businesses who plan to hire, 69% plan to hire full-time employees, 44% plan to hire part-time employees, and 21% will hire contractors or freelancers.

While small businesses intend to hire, they are plagued by difficulties in attaining and retaining employees and are challenged by skills gaps and competition from bigger businesses. As tax legislation changes to allow larger corporations to deduct more expenses than smaller businesses, bigger businesses are increasingly able to offer benefits that small businesses are not able to afford. As a result, qualified employees are leaving small businesses for their larger competition that can offer them better benefits and a heftier paycheck, or dismissing small businesses when it comes to job-seeking in the first place.

Thirty-eight percent (38%) of small business owners say their biggest competition when hiring and retaining employees is bigger businesses who can offer more robust benefits packages. \

The Skills Gap

As a result of these hiring difficulties due to competition from larger businesses, it is increasingly difficult to find workers with specific skill sets, and small businesses do not have the same resources to train workers that larger corporations have.

According to small business owners, the top factors impacting their ability to hire are:
● The skills gap (cited by 34% of small business owners)
Competition from other businesses (cited by 30% of small business owners)
Financial resources (cited by 30% of small business owners)
The tight labor market (cited by 28% of small business owners)

Retention and Benefits

In addition to hiring, retention and benefits are top of mind in today’s tight labor market.

Retention

While the increase in desire to hire can be partially attributed to company expansion due to increased economic growth, it can also be attributed to an increase in voluntary attrition. Over the past 6 months, 6% of small business owners have experienced an increase in voluntary termination. At the same time, that small businesses are thinking about growing their workforce, they also must replace their depleting existing workforce. As they struggle to hire, fully operate, and expand at the same time, this puts heightened pressure on their existing employees, who then, in turn, are more likely to leave in search of the better benefits larger corporations can offer.

Benefits

Benefits, or lack thereof, are an important factor when it comes to hiring and retention, especially in an environment in which small businesses are at a disadvantage to larger corporations.

According to small business owners in the Capital One Small Business Growth Index,
90% of small business owners with 2 or more employees offer benefits of some kind
68% of small business owners who offer benefits are confident that their package is competitive
The most offered benefit is employee training (67%)

Some other benefits that are frequently offered include:
paid time off (offered by 57% of small businesses)
flexible work hours/work from home (offered by 47% of small businesses)

Fifteen percent of small business owners have already changed their benefits packages to be more competitive, while 9% have plans to change them in the near future.

This data raises the question, how can small businesses combat this disadvantage and meet the challenge of hiring and retention head-on?

Don’t Underestimate the Importance of Benefits

Your employees definitely aren’t underestimating the importance of benefits. They’re probably very aware of more competitive packages from your larger competitors.

But the news isn’t all bad!

If they work for you, they’re there for a reason. What is that reason? The culture of a smaller, more comfortable environment? The flexible work hours? If you can pinpoint why the employees you do have are staying, you can lean into that as a strength, and use it to retain your existing employees and attract new, similar employees who are more likely to stay.

Use The Money You Save to Keep Employees Happy

Your employees are the backbone of the company. You might be the driving force behind your operation, but without happy, dedicated workers, your business cannot function.

Read about the Capital One Spark credit cards and how small business owners who saved 2% on all purchases used their savings to offer benefits to employees, here. (insert link)

Give Your Employees Autonomy to Increase Satisfaction

Employee retention is directly correlated to employee satisfaction. Money is not the driving force behind employee satisfaction. If you cannot provide the same monetary benefits as your larger competitors, rest easy.

Instead, give your employees more autonomy. Workers are more engaged and more satisfied when they have more accountability and decision-making opportunities regarding their own responsibilities.

Engage, Respect and Appreciate Your Employees

Company environment is one of the primary reasons employees choose to remain within an organization. Some primary factors that contribute to company culture are engagement, respect, and appreciation.

To keep your employees engaged,
Foster an emotional connection between your employees and the work they are doing.
Motivate them by pinpointing their passion, and connecting it with your vision.

To make your employees feel respected,
Recognize their accomplishments.
Take every complaint or criticism seriously, and make sure they know you are taking them seriously.

Finally, appreciate your employees on an individual level.
Make sure they know that you care about them, not just their results.
Go out of your way to ask about how they are, and offer personal treatment when they need help.
● In a small business, it is important to treat your employees like family in some ways. This is something larger corporations cannot do.

Published in partnership with Capital One.

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Your Fingers Have Digital Prints. Here’s How To Protect Them. https://www.smallbiztechnology.com/archive/2018/12/your-fingers-have-digital-prints-protect-them.html/ Wed, 05 Dec 2018 12:00:39 +0000 https://www.smallbiztechnology.com/?p=52162 Much like a human fingerprint, you leave a trail of “digital fingerprints” on the web that companies use to collect personal information about the things you do online. Every time you visit a website, click a button, or make a purchase, you leave behind a mark. Companies use tracking tools to record those marks and […]

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Much like a human fingerprint, you leave a trail of “digital fingerprints” on the web that companies use to collect personal information about the things you do online. Every time you visit a website, click a button, or make a purchase, you leave behind a mark. Companies use tracking tools to record those marks and put them together in a profile, with the goal of showing you ads you’re more likely to click on.

These tracking techniques bypass online privacy rights by hiding terms of agreement discretely in the site’s footer – with a visit used to trigger consent. The grouping of your personal data also exposes you to a high level of risk in the event those tracking tools and/or companies experience a data breach.

If you’re wondering how safe your information is, Google, Facebook, Target, Macy’s, Adidas, Sears, Kmart, Best Buy, Panera Bread, Sonic, Whole Foods, and Arby’s have all been hacked – the majority in the last year – exposing the personal information of their customers.

While it may seem like your personal data is doomed to fall into the wrong hands, there are a few ways you can cover your tracks and protect your privacy. Here are three ways to hide your digital fingerprints:

1. Regularly clear your cookies and browsing history

A ‘cookie’ is a message that web servers send to your web browser when you visit a site. Your browser stores that message until you go to a new page then sends it back to the server. Think of it as a nosy neighbor reporting on where you’ve been. While traditional tracking relies on browser cookies that are tied to a single device, today’s tracking technology can identify you across multiple devices. Clearing your cookies and browsing history on a regular basis only protects you from older tracking tools, but leaves you exposed to the more modern and powerful tracking threats being used today.

When you clear your browser cookies and history, you delete this information from your browser – like shutting the windows and locking the door so that neighbor can’t see what you’re doing. These tend to build up over time, so (added bonus) clearing can also sometimes increase the speed of your browsing.

2. Browse private or ‘Incognito’

For additional privacy protection, use private browsing mode, available on all popular web browsers (Google Chrome, Safari, Firefox, and Internet Explorer). Private browsing mode will allow you to browse the web without storing any cookies or history data after you close the browser window, which can cover your tracks on the front end and help save a few clicks later.

3. Use a privacy tool

Some modern tracking tools are so advanced that clearing your browser history and cookies doesn’t protect you. These tools use a technique called ‘device fingerprinting’ to track and match your behavior from different devices – so they know it’s you whether you’re using your phone, your laptop, or your tablet.

The good news is that tools like TrackOFF now exist to hide you from being tracked and targeted. These tools use state of the art algorithms to alter your digital fingerprints in real-time so that you look like a different user every time you visit a website. That helps keep your information safe from being profiled and easily found in the event of another major hack.

Protect your information from being gathered and falling into the wrong hands by taking advantage of browser settings and privacy tools. That way when the next major breach happens, you don’t have to worry.

Authored By:

Digital fingerprint Chandler Givens SmallbiztechnologyChandler Givens is the CEO & Co-founder of TrackOFF, a data privacy company that offers the most advanced protection against the newest online tracking threats.

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The Secret to Good Customer Service? Real People. https://www.smallbiztechnology.com/archive/2018/12/secret-good-customer-service-real-people.html/ Sat, 01 Dec 2018 14:00:41 +0000 https://www.smallbiztechnology.com/?p=52092 According to Jill Nelson, CEO and founder of Ruby Receptionists, phone calls are the most important part of a buyer’s journey. So, do you want to leave your phone calls to an automated voice? Hopefully, not. We all have a love-hate relationship with our phones. They do bring us closer together which is why we […]

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According to Jill Nelson, CEO and founder of Ruby Receptionists, phone calls are the most important part of a buyer’s journey. So, do you want to leave your phone calls to an automated voice?

Hopefully, not.

We all have a love-hate relationship with our phones. They do bring us closer together which is why we love them. While robocalls and automated answering services create problems for us. Fortunately for busy small business owners, there are answers that end the problems with automated answering services, if you want to avoid this, then consider contacting a managed service provider.

Why real people should answer phones

Ruby Receptionists is an answering service, but real people man the phones. This service can be managed from a mobile phone app and can be fully customized for any business. Over 8000 businesses rely on Ruby Receptionist because they value the power of a real person answering a phone, so if your business ever starts to get too busy to answer phones, then consider contacting these answering services for professional assistance. 

According to Nelson, having a real person answer business phone calls is a sure-fire way to grow your business. She has the stats to prove it:

  • 40% of phone calls are buyers ready to buy
  • 30% of all business phone calls lead to sales

Treating the customer with kindness

She also understands the value of customer service, beyond the phone call.

Nelson believes that kindness toward the customer is real customer service. Since businesses generally all offer speed and quality, the way that employees treat customers is the difference-maker today.

In her 15 years of running Ruby Receptionists, Nelson learned that people do business with companies that answer the phone and are pleasant and kind. Even over the phone, customers can tell if they are talking to someone who is smiling. The idea is to wear your voice on the phone – if you are smiling, the sound of your voice is different than if you are wearing a neutral face. Customers appreciate working with a happy employee.

Training for employees

To ensure that your employees sound happy on the phone, it is important to have happy employees. If your employees are tasked with phone duties, they should be people who enjoy talking on the phone. And, their employers should provide them with training so they can:

  • Listen to customers
  • Understand customers’ needs
  • Feel empowered to answer questions
  • Solve problems
  • Make customers

Making meaningful connections works

People who listen and understand do exist. It’s a noble mission, according to Nelson, to be a caring person. To keep those noble employees, it is important for employers to inspire and empower them. When you make their day, they will do the same for your customers. When you make meaningful connections with your employees, they will do the same for your customers. It’s all about caring about people.

 

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5 Surefire Ways You Can Let Your Company Go Under https://www.smallbiztechnology.com/archive/2018/11/5-surefire-ways-let-your-company-go-under.html/ Fri, 30 Nov 2018 12:39:19 +0000 https://www.smallbiztechnology.com/?p=52086 There is no shortage of examples of companies that went belly-up. Broadly speaking, some companies go under because of technology disruption. Some failed because they were highly leveraged. Others flamed out because of third-world competition. But as a CEO there are 5 sure-fire ways you can kill the company: 1. Believe your sales team when […]

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There is no shortage of examples of companies that went belly-up. Broadly speaking, some companies go under because of technology disruption. Some failed because they were highly leveraged. Others flamed out because of third-world competition. But as a CEO there are 5 sure-fire ways you can kill the company:

1. Believe your sales team when they tell you things will get better next quarter or next year.

This is sales-speak for they don’t know what’s wrong and just buys them more time to find another job. I watch orders like a hawk. Every single day I get an orders report and if there is a material decline from the normal run rate or budget, I start asking questions.

2. Believe your sales team when they tell you they can’t raise prices.

Sales people will always tell you that because they don’t want to have an uncomfortable conversation with their golf-buddy customers. Sometimes you can’t raise prices if you have a commodity and lots of low-cost competition. But raise them where you can. And raise them at least once a year. Don’t let your customer get used to living in a no price increase world.

3. Believe your marketing people when they tell you the market has no room for new products.

That is marketing speak for they have no idea. The reason they have no idea is that they only consider products the company is capable of developing. In other words, “same old, same old”. No market wants “same old, same old” If that is all you have it is time to radically restructure your company so it can launch “new to the world” products.

4. Trust in the old adage “the company has been around for 100 years and will be for another 100.”

Just look at the biggest companies at the turn of the century that have gone out of business. In fact, only two companies from the Forbes 1917 list of largest public companies are still around-AT&T and General Electric. And look what has happened to GE. If the venerable GE could crumble, you better bet your company could too.

5. Keep your Board and employees in “happy-land”.

Happy-land is a place where everyone is well, happy. Happy-land looks like this: Margins are good and always will be. The competition is on the run. Demand for our products will always be there. The future looks good in happy-land because that is what people want to believe. Don’t let them. Living in happy-land is a recipe for disaster. Always remember this: Just because you are paranoid does not mean someone is not out to get you. So be paranoid. And keep reminding your stakeholders of the danger that is ever present in the world of business.

Bottom line, the way to avert the possibility of failing is by constantly changing and improving by investing in new products and developing new markets. It is inevitable that the markets and products you’re in today won’t even exist in 10 years. So don’t stay there and don’t go under, evolve.

Authored By:

Go Under SmallbiztechnologySteven L. Blue is the President & CEO of Miller Ingenuity, an innovative company revolutionizing traditional safety solutions for railway workers, and author of the new book, Metamorphosis: From Rust-Belt to High-Tech in a 21st Century World. For more information, please visit www.StevenLBlue.com, www.milleringenuity.com and connect with Blue on Twitter, @StevenLBlue.

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High-End Home Fashion Head Gives Insights on Selling Direct https://www.smallbiztechnology.com/archive/2018/11/high-end-home-fashion-head-gives-insights-selling-direct.html/ Thu, 29 Nov 2018 14:00:22 +0000 https://www.smallbiztechnology.com/?p=52083 Stuart Kiely, VP of Digital Strategy at Matouk shared some insight on how the Salesforce platform helped a company reinvent itself from the ground up. Matouk is a heritage luxury brand, which means they’ve been around for a long time. They make high-quality products right here in the U.S., producing high end, luxurious home textiles […]

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Stuart Kiely, VP of Digital Strategy at Matouk shared some insight on how the Salesforce platform helped a company reinvent itself from the ground up. Matouk is a heritage luxury brand, which means they’ve been around for a long time. They make high-quality products right here in the U.S., producing high end, luxurious home textiles such as bedding, sheeting, duvet covers, shams, pillow cases, and towels.

Stuart joked that their products are so well-made they, “kind of go to sleep for you! The feel of it, the hand of it, it’s really, really exquisite stuff.” One of the benefits of being a domestic manufacturer in the U.S., is that Matouk can personalize their products. Many of their customers are high-profile designers who, “take interior design seriously and they want a look that’s completely their own and we can deliver on that.”

Growing Up at 90

Matouk had been selling wholesale to retailers like Macy’s and other brands for over 90 years. 5 years ago, they faced a new challenge when they decided to start reaching the customer directly. Traditionally they sold wholesale to independent retailers in places like Bloomingdales. But Stuart shared,

“As everybody knows, independent retail is really changing, is going through a sea change right now, the Amazon effect.”

Matouk was charting new territory and had to evolve their business to compete in the new marketplace. So, 5 years ago, when they started selling direct from matouk.com, Stuart admitted they quickly realized that, “for the first time we needed to create a relationship with a customer.” Their formula for building relationships with customers is pretty simple:

  1. Make great products and have a great product experience that’s one of a kind, that can’t be beat
  2. Create great brand experiences
  3. Market to the customer. When they call into our service center we need to know who they are, recognizie what they like, when was the last time they called.

In order to maintain those hard-won relationships, Stuart remarked that Matouk relies on systems, and that’s where the Salesforce platform comes into play.

From Sticky Notes to Salesforce

Stuart emphasized that, “Information is key at all corners of the business, whether you are using it to service your customers, to market to your customers, to run the business better, or to make better decisions.” Prior to implementing Salesforce, Matouk didn’t have the visibility into the information—which meant they couldn’t act on it.

One-Stop Shop

“We not only moved our CRM system up to Salesforce, but we moved our entire operation entity up to Salesforce.” So now, they’ve got all of their data sitting in the same exact place and “it has access to all the technology that surrounds us and it’s in a turn-key way. So, we don’t have to worry about upgrading, or patching, or pulling this in here.”

With Salesforce, they also have access to Einstein. Einstein is Salesforce’s platform for machine learning, AI, and automation. “How many people can say their 90-year-old manufacturing company has access to next-generation Artificial Intelligence?”

Stuart appreciates that one of the beauties of being on the Salesforce platform, is that it can connect a business to everything. He shared that, “it really connects our company to not only the customer and our vendors, but to all the technology teams out there.”

It Scales Well

Matouk is a small business of 150 people based in Fall River, Massachusetts. They’ve chosen to build on the Salesforce platform because they know and understand how it can grow with their business. “It’s going to keep innovating and allow us to keep innovating as well,” adds Stuart.

Tip for Small Businesses to Grow

Stuart has some great advice for businesses looking to grow. He said, “The goal of any business is to think like a startup. You want to create that in your culture. You want your people to think like they can change the world no matter what they’re doing in the business. In order to do that they need the right tools. The benefit of moving to a platform like Salesforce is that it enables everybody to think creatively, like an entrepreneur.”

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Move Over LinkedIn: Facebook Jobs Is Here to Hire https://www.smallbiztechnology.com/archive/2018/11/move-over-linkedin-facebook-jobs-here-hire.html/ Wed, 28 Nov 2018 12:25:50 +0000 https://www.smallbiztechnology.com/?p=52072 Job hunters often turn to LinkedIn to find new jobs, but another social media platform has helped fill over 1 million jobs. What is that social media platform? None other than Facebook. According to a recent Facebook post from Mark Zuckerberg, over 2.6 billion people all over the world use the platform to find new […]

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Job hunters often turn to LinkedIn to find new jobs, but another social media platform has helped fill over 1 million jobs. What is that social media platform? None other than Facebook.

According to a recent Facebook post from Mark Zuckerberg, over 2.6 billion people all over the world use the platform to find new employees. While Facebook wasn’t originally designed to be a site for job hunting, it is easy to see how that feature evolved.

What is Facebook Jobs?

In 2017, Facebook created a special section called Jobs, which works similarly to Marketplace. Users can search full-time or part-time jobs, industries, and location. When users find a job they like, they can apply directly on the site by clicking on the “Apply” button. The link shares the applicant’s name, phone number, email address, and experience.

Success Story #1

For small businesses, Facebook Jobs is a useful tool for finding employees. One of those businesses is Bella Bridal Boutique in Minnesota. After sifting through 60 applicants, the hiring manager found three employees. Bella Bridal Boutique has a 13-person staff, so those new employees needed to be just right. To communicate with candidates, Bella Bridal Boutique used Messenger, Pages, and Page Publishing. There was a small fee to boost the post, but according to the co-owner Kirsten Walfoort:

“We spent money on all the job sites, but Facebook was the only tool that brought a diverse pool of applicants which gave us more choices.”

Success Story #2

Another small business that saw success using Facebook Jobs is Striper Sniper Tackle. In fact, the fishing tackle business can attribute 75% of its sales to Facebook itself. Instead of using Facebook to hire traditional employees, Troy Robertson – the owner – used it to attract brand ambassadors who loved to fish and did so in popular locales around the country. Robertson narrowed down his applicants to 27 and hired 15 of them, and many were professionals in the fishing industry. He found better applicants on Facebook than any other site.

To keep his ambassadors on the same page, he held meetings through Facebook Groups. On a regular basis, he meets with his group so they can share fishing strategies, tips, and more. They also speak to each other via Facebook Live. Facebook not only helped him sell products, but he was able to use it to build far-reaching community so he could build relationships and sell even more products.

Other Business Tools on Facebook

Even though the Jobs section of Facebook is relatively new, the site’s investment in helping local businesses is not. According to Dan Levy with Facebook, the company has invested over $1 billion to help local businesses and that includes helping them find quality employees. Many of the solutions that Facebook offers to businesses are completely free:

  • Pages: Where businesses can share their profiles. There are 90 million business pages.
  • Groups: Where businesses can interact with smaller communities. 200 million people belong to at least one Facebook Group.
  • Events: Where events can be shared and publicized to the Facebook community. 700 million people post or show interested in Events.

Despite the grief that Facebook gets for outages, trolls, and analytics, there are good things coming from this massive social media platform. It makes the world smaller, so small that small businesses can grow and succeed.

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An Easy Way to Better Your Sales Process https://www.smallbiztechnology.com/archive/2018/11/small-businesses-benefit-using-sales-pipeline-management-software.html/ Tue, 27 Nov 2018 10:00:48 +0000 https://www.smallbiztechnology.com/?p=52067 Do you know what your business process is? Have you written it down or recorded it somewhere for your sales team to see? If you haven’t, the time to do it is now. What’s your pipeline management process? To be successful, a sales team needs to know their procedures. If you haven’t ever told your […]

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Do you know what your business process is? Have you written it down or recorded it somewhere for your sales team to see? If you haven’t, the time to do it is now.

What’s your pipeline management process?

To be successful, a sales team needs to know their procedures. If you haven’t ever told your sales team the process that they are supposed to follow, how are they to know they are supposed to follow it? What you need is a pipeline management tool, or a customer-relationship management tool.

With a CRM, your sales force knows what to do at every step of the sales process. In most small businesses, a sales process exists. But, in many cases, it exists in the business manager’s or the business owner’s head. If that’s the only place the process is, it does not do anyone any good.

Why a pipeline process works.

When the process is accessible, small businesses have more effective sales conversion. Joe Malcoun with Nutshell knows this to be true. How does he know? He is the CEO of Nutshell, a company that designed software that makes sales automation simple. The qualified appointments, successively assist the corporate in acquiring clients.
Appointment setting agencies concentrate on many techniques of lead generation like social media researching, targeting customers, reaching out through various modes and channels, negotiation, leveraging contacts, network building. The appointment setters are often external agents or in house agents who concentrate on generating contacts and leads and fixing appointments for various initiatives within the company. The revenue model for the appointment setting agencies may be a commission out of the deal or a hard and fast price just in case the appointment is of non-monetary outcome. The appointment setting is a crucial task in many occasions for finalizing deals and speeding the method of business negotiations and interactions.

Get to know Nutshell.

Nutshell has a user-friendly design, so the features are not overwhelming. It makes the sales process easy to archive and automate so employees know who is working, what they are doing, and how they are succeeding. All of the unwanted noise that exists in other CRM tools has disappeared in the Nutshell software.

The Nutshell CRM software is not a one-size-fits-all app. It actually can be adjusted to fit the needs of small businesses. With the intuitive wizard, business owners just have to answer a few questions to get their sales process successfully recorded. Then, the sales force can get busy converting leads into sales, which is what they do best.

What can you do to better your sales process?

Unfortunately, businesses that do not use a CRM are often too busy doing other things instead of focusing on making sales. With Nutshell or another smart CRM, the sales force no longer has to worry about:

  • Scheduling
  • Emails
  • Confusing spreadsheets
  • Time-consuming tasks
  • Learning the sales process
  • Guessing what to do next

When small business owners are ready to invest in a CRM, they should look into it with their sales team. With the sales team, the business owner or sales manager should write down the sales process. Then, the sales team should try different CRM products so they can decide what meets their needs. If the team doesn’t like a program, then it would not be smart to buy it.

 

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Is the New Square Terminal Right For You? https://www.smallbiztechnology.com/archive/2018/11/new-square-terminal-right-you.html/ Mon, 26 Nov 2018 15:00:36 +0000 https://www.smallbiztechnology.com/?p=52061 While it’s best known for its free mobile processing app, Square Inc. is increasingly moving into the POS space with innovative and affordable hardware. Square Terminal, is a portable, all-in-one card reader and receipt printer that will be available within the next 3-5 weeks. With the small profile and integrated hardware, Square Terminal is attractive […]

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While it’s best known for its free mobile processing app, Square Inc. is increasingly moving into the POS space with innovative and affordable hardware. Square Terminal, is a portable, all-in-one card reader and receipt printer that will be available within the next 3-5 weeks.

With the small profile and integrated hardware, Square Terminal is attractive to all kinds of business: think restaurants that want to add tableside ordering or beauty salons that want to let customers pay from the chair. The small size also makes it great for kiosks and other retail environments where space is at a premium. That’s not even mentioning the doctor’s office and other professional environments that don’t have space or need for a full POS system.

Square Terminal runs Point of Sale, the company’s free POS app. It also offers limited compatibility with Square for Restaurants, the premium iPad POS app. There are a few limitations to Square Terminal’s supported features, but it offers everything merchants need to process payments without any additional hardware or software.

How is Square Terminal designed?

Square Terminal has a small but very usable 5.5-inch screen. Its slim profile won’t take up a lot of space and Square claims the battery is designed for all-day use. Merchants can accept magstripe, chip card, and contactless transactions without any additional hardware.

Overall, the design should be familiar to businesses that have used a traditional credit card terminal. However, Square Terminal improves the experience by offering an option to collect receipt signatures digitally. The full screen also allows customers to review their entire purchase by item, rather than just seeing the final total.

Square also offers optional accessories for the Terminal, including an adjustable countertop mount and a belt clip for mobile employees (such as restaurant servers).

How much does it cost?

Square users will be happy to learn that the pricing is very affordable. If you’re a merchant new to Square and choose Terminal, you’ll receive a $300 processing credit. Square offers financing for hardware over $49 and flexible terms to better manage cash flow and costs.

When it comes to any credit card payment system, processing fees is where the rubber meets the road for merchants. With Square Terminal, expect to pay 2.6% + $0.10 per transaction, rather than 2.75%. That means merchants with an average ticket size less than $50 will end up paying more per transaction compared to the traditional 2.75%. However, some of the other benefits to Square Terminal, such as 24/7 phone support, might offset the costs.

Whether Square Terminal is the right credit card processing system for you really depends on your business, revenues and pricing structure. However, it’s clear the design will appeal strongly to certain niches. Take to the time to do your research and make the best decision you can.

Authored by:

Amad Ebrahimi is an entrepreneur, business owner and founder of Merchant Maverick, a highly successful business and financial review site which has helped over 1 million business grow since 2009.

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Get Customer Reviews Efficiently Using Strong Communication Techniques https://www.smallbiztechnology.com/archive/2018/11/get-customer-reviews-efficiently-using-strong-communication-techniques.html/ Sat, 24 Nov 2018 15:00:13 +0000 https://www.smallbiztechnology.com/?p=51979 How do small businesses get customer reviews that bring new customers through the doors? How do businesses avoid getting negative reviews that drive new customer elsewhere? They hire companies like Josh Melick’s Broadly.com. His company works with small businesses to help them gather positive reviews. With a strong online presence, centralized communication, create a crisis […]

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How do small businesses get customer reviews that bring new customers through the doors? How do businesses avoid getting negative reviews that drive new customer elsewhere? They hire companies like Josh Melick’s Broadly.com. His company works with small businesses to help them gather positive reviews. With a strong online presence, centralized communication, create a crisis communication planning the way you manage a crisis will affect the future of your organisation for years to come, and good service, your small business can increase reviews, too. If you want a tool to use for your business that’ll allow you to communicate with all of your customers or even employees, then consider using this real time messaging application or you can consider getting better business telephone systems.

What Broadly Does

At Broadly.com, Melick and his team understand what small businesses need to succeed. First of all, they need to provide quality customer service. Then, small businesses need customers to share their positive experiences through word-of-mouth. Customers can do this by talking to friends, family, and colleagues or they can leave reviews online.

Steps To Increase Word-of-mouth Reviews

But customers don’t do this very often. So, how do you get them to leave online reviews that will get new customers to become patrons? According to Melick, it’s rather easy, and it requires dedicated communication.

To get positive customer reviews, follow these best practices:

  1. Provide good service.
  2. Get a point of contact – either email or phone number.
  3. Send a well-timed message.
  4. Communicate quickly as needed.

These practices sound easy, but for small business owners, they are just one more (or four more) things to do. Broadly can help, but you can also do some of these steps on your own, especially the first step and the fourth step.

Improving Communication For Better Service

Since the best intentions do not always end up with the service that customers expect, it is a good idea to have a plan to address problems. Customers need to have a way to readily contact you and express their joy, frustration, irritation, or other experiences with your business. If something goes wrong and customers can contact you, then you can fix the problem. In theory, this should increase positive review, Generation Us specialize in coaching communication skills hen you can help and grow your special skills.

Bad reviews happen when customers cannot reach businesses. If there is a problem and no one is available to take care of it, then the customer will leave a bad review. Small problems can quickly escalate into bad reviews. Communication is the key to success, especially when looking for positive, online reviews.

Modern Communication And Websites

Organizations like Broadly.com can help you build your website with web chats and mobile messaging services so you can open up lines of communication. With these types of communication services, it becomes easy to gather customer email addresses and phone numbers. As soon as you have those points of contact, you can ask customers to leave honest reviews.

Get Real, Effective Reviews

According to Melick, businesses should not give customers anything in exchange for their reviews.

“You want real reviews, so you do not give anything to customers to get the review. Don’t give a card, because no one wants to type in a link.”

The well-timed email or text is best because customers click on the link and leave the review.

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3 Tips to Boost Your Email Marketing for the Holidays https://www.smallbiztechnology.com/archive/2018/11/energiz-holiday-email-marketing-campaign.html/ Thu, 22 Nov 2018 21:00:47 +0000 https://www.smallbiztechnology.com/?p=52058 The holiday season is an incredibly important time for small businesses. According to the National Retail Federation, holiday sales make up 20% of all retail sales nationwide. In just November and December 2017 alone, those sales raked in close to $7 billion! We’re not talking about pocket change here. While the National Retail Federation provides […]

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The holiday season is an incredibly important time for small businesses. According to the National Retail Federation, holiday sales make up 20% of all retail sales nationwide. In just November and December 2017 alone, those sales raked in close to $7 billion! We’re not talking about pocket change here. While the National Retail Federation provides statistics on retail establishments, businesses across the board see an increase in revenue during the holiday season. Email subscribers are a captive audience. A successful holiday email marketing campaign will stand out from the crowd and engage customers enough to keep them coming back even after the holidays are over.

Do I Need Holiday Email Marketing?

Even outside of the holidays, email marketing is key to lead generation and customer acquisition. Despite the numerous avenues for digital advertising, email marketing yields the highest return on investment. Adding a little spice to your holiday email campaign will keep customers interested and will be well worth your time. If you need help starting up your email marketing, then consider getting help from Epsilon. Thanks to the changing times, living a paycheck to paycheck lifestyle isn’t the best option anymore – you need multiple income streams. With 100+ actionable (and effective) ways shared by http://workfromhomereviews.net/, you can open two or perhaps even more streams in no time. Simply pick the one you’re most passionate about, and take action!

Segmented Lists

Email list segmentation is an email marketing tool often overlooked by many businesses. By employing email list segmentation, or dividing up your list into small groups, in your holiday email campaign you recognize that you have customers in different demographics and with varying interests. Use the customer data you’ve collected to deliver timely and highly relevant messages to your audience. The possibilities of segmentation are almost endless, but here are a few effective tips to get you started:

  • The holidays often bring new first-time customers. This is a perfect opportunity to target new subscribers by sending a welcome email or even a series of emails.
  • Ask your subscribers how frequently they want to receive your emails and what kind of emails they want to see such as important updates, sale and discount notifications, blog post updates…etc. Allowing customers to have input on the frequency and topic of emails they receive will reduce their urge to click  “unsubscribe”.
  • Segment by location to let subscribers know about upcoming events in their city. If you are running a big holiday sale at your small-town brick and mortar location, you don’t need to notify the whole world. If you don’t ship to a certain location, avoid sending emails to subscribers in that particular market.
  • Abandoned shopping carts are a frequent issue for eCommerce sites. Use targeted emails to re-engage shoppers who walked away from their carts. (Most e-commerce tools have this built in, or tools like MailChimp can help!)

Personalization

Segmentation and personalization go hand in hand when it comes to your holiday email campaign. Personalization has the power to move some mountains, too. According to MarketingLand:

Personalized emails have an open rate of 30% higher than non-personalized emails and have more than a 40% higher click rate.

Almost any aspect of an email can be personalized from the subject line to the body of the email including things like a greeting, colors, location, and offers. Even transactional emails can be personalized. Use automation tools or a third-party collect data and manage personalization for you if you have a large client base. Don’t make the mistake of not personalizing your emails during the holiday season (and beyond) as it could literally cost you.

Dig Into Data

Loyal customers are the best customers, and they are your most important assets. That being said, it’s important to maintain a relationship through your email marketing campaign throughout the year. But, the holidays are a great time to remind your customers why they shopped with you in the first place. Did they love the gift they bought from you last year? Remind them just how great of a gift that was and suggest some products or services they might be interested in this holiday season.

Use shoppers’ purchase history to offer up-sells or cross-sells. If a customer recently purchased a gift, send them suggestions for add-ons that will complement their selection.

Your customer data is a gold mine! Tap into it for insights on your audience and their buying behavior. Once you’ve reviewed the data, set goals for the holiday season using benchmarks from the previous year or two.

Now that you have some practical ideas for a successful holiday email campaign, don’t forget to have a little fun creating your holiday-themed emails–the holidays are about finding joy and spreading cheer for all to hear!

Do you have a brick and mortar retail business? Don’t miss these holiday tips.

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Big Mistakes, Optimizing Time and More. OnDeck Interviews Ramon Ray https://www.smallbiztechnology.com/archive/2018/11/ramon-rays-answers-small-business-questions.html/ Thu, 22 Nov 2018 13:00:17 +0000 https://www.smallbiztechnology.com/?p=52003 Ramon Ray, small business guru, has quality insight in the makings of a successful small business. Through tried and true trial and error, Ramon has found what works for small businesses and what doesn’t. While the list of tips and tricks could go on forever, Ramon answers 7 important small business questions with his insight […]

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Ramon Ray, small business guru, has quality insight in the makings of a successful small business. Through tried and true trial and error, Ramon has found what works for small businesses and what doesn’t. While the list of tips and tricks could go on forever, Ramon answers 7 important small business questions with his insight into what makes them successful.

1. First of all, who is Ramon Ray, and how did he become the successful businessman he is today?

Ramon got started on his way to success by starting four businesses. Two of these are still his today, including his web-based business, Small Biz Technology, and his magazine, Smart Hustle Magazine. Small Biz Technology is an online resource that small businesses can use to find out how to best use technology in their favor. Ramon mentions that he “works with large brands to help them better reach small businesses.” Essentially, Ramon works to connect small businesses with large corporations so that both benefit.

2. What is the number one most important thing that all small business owners should know based on what you’ve learned along the way?

Ramon admits that small business owners don’t always understand their audience. In order to correct this problem, he says that small business owners need to learn who they are targeting and make sure that their company is niche oriented. Ramon mentions that it isn’t a bad thing to begin small and expand later. An initially narrow market can be broadened later once a certain level of success has been reached. Starting a business on too large of a scale could end up being overwhelming and backfiring in the long run.

3. Between marketing, sales, and operations, or another aspect entirely, what area should a small business owner master before all others?

Ramon says that due to his own experience, he struggles with the right answer to this question. He says that he “normally would say sales or marketing,” but has discovered that operations is truly the root for all areas of the business to grow from. Without a solid system in place for your business, there is no room for growth. Small business owners need to have a solid foundation so that sales and marketing can be orchestrated in an organized and productive manner from this base. Ultimately, having the operating system for your business established will allow your business to run like a well-oiled machine.

4. What sales and marketing tricks would you share with small business owners to help them better those skills?

Small business owners must focus on the purpose and intent of their business first and foremost. They need to have a solid understanding of their goal, whether this is to sell a product or to simply get people into the sales funnel leading to sales and memberships or subscriptions.

Ramon mentions that it is also important for business owners to know where to best market their business. He isn’t on Snapchat himself, as his clients and network all tend to use other platforms, but Ramon says if your clientele are all on Snapchat, then go there for your marketing. If you see a large interest in your product or service on Twitter or Instagram, use those platforms as your marketing focus.

It does you and your users no good to market on platforms where there is little to no interest. Lastly, Ramon says that small business owners should experiment as they are growing their business, and if they aren’t able to spare the funds to do this, then they should reevaluate how their business is going altogether and regroup if necessary.

5. How can a small business owner best optimize their time?

Here, Ramon lets us in on his “day to day secrets no one else can know.” This advice is geared more towards those very small businesses – he says – those that have one to ten staff members. Ramon says that a small business owner needs an assistant. He says this is so important because this person can help you manage your calendar, make important phone calls, or just simply help to keep you on task so that you can best manage your time.

Next, Ramon says to build a team. Adding people to the administrative side of things can allow you to spread out the necessary tasks so that they aren’t all on your shoulders, which then works well with the tip to learn how to delegate duties among your team. A business owner cannot do everything themselves, and it is just fine to ask your team to take on some of the duties to clear up some time. Ramon also mentions that he personally uses a task management tool to keep everything in order for his day-to-day.

Most importantly, Ramon says that it is ok to learn how to say no. While we may not always want to, it is important to recognize when to postpone something or turn down something to save time and better utilize your time for business growth and development.

6. What are some common mistakes made in small business startups and how might others avoid these as they begin their journeys as small business owners?

Ramon states that he learned from being through the ringer himself that not planning ahead was the biggest mistake he ever could make in the business world. He mentions that he is very much a “shoot first, ask later…shoot first, aim next” type of person. To avoid doing this, Ramon advises that small business owners deliberately plan out their projects and be thoughtful in their goals.

It is important to take baby steps to get somewhere rather than running headfirst into something without having thought out the process first.

Second, Ramon says that another big mistake that a business owner can make is not being financially literate, or being irresponsible with their money. Small business owners need to have a focus on their accounts and funds at all times. If you aren’t aware of where your business stands financially, you take many a great risk with your business falling under. While you can hire an accountant or bookkeeper for your business, it is wise to be very involved in this process yourself as well.

7. Is there any additional advice you can provide for the small business owners looking to make their way in the business world?

Ramon says that most importantly, you should be having fun with your business!  He says that we all get into small business to do something we are excited about, that we want to do, so you must be having fun along the way to balance out the harder times. Ramon also emphasizes the importance of constantly learning while growing your business. While he says that he is just naturally curious, Ramon says that being able to continually learn in the process of your business will only better serve you and the business for time to come. Last but not least, Ramon says that it is imperative to network. He tells small business owners to leave their comfort zones and get to meeting people. You never know where connections could lead.

To see OnDeck’s Facebook Live interview with Ramon, click here.

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How Can You Make Your Brand Relevant? Insights from Zoho Exec. https://www.smallbiztechnology.com/archive/2018/11/zoho-corporation-an-interview-with-emily-sloan-pace.html/ Wed, 21 Nov 2018 15:00:59 +0000 https://www.smallbiztechnology.com/?p=51989 Ramon got the opportunity to sit down with Emily Sloan-Pace of Zoho Corporation to talk about what Zoho aims to do for small businesses. Emily explains the importance of email marketing and auto responders and gives insight into what it takes to make your brand relevant, recognizable, and unique to best serve your company and […]

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Ramon got the opportunity to sit down with Emily Sloan-Pace of Zoho Corporation to talk about what Zoho aims to do for small businesses. Emily explains the importance of email marketing and auto responders and gives insight into what it takes to make your brand relevant, recognizable, and unique to best serve your company and help you on your way to success.

Emily’s Goal

Emily works to help companies tell their brand story. Her is social media marketing and creating a social presence. She also contributes to the continuing education and training of current employees and clients seeking to better their grasp on social marketing.

What is Zoho?

Zoho aims to become the primary operating system for small businesses. Offering over 40 products to help run businesses entirely from the cloud, Zoho aims to allow anyone to do business from anywhere. Many of these products also come with complementary mobile capability that even runs offline. This allows you to take your business anywhere, even where internet service is less than stellar. Once you reach a better internet connection, these products and apps allow you to sync your information to the cloud.

Email Marketing and Auto Responders

What exactly are email auto responders? Emily explains that many small businesses actually already use these when a customer buys a product or signs up for an email newsletter. That first welcome or thank you email is an auto response.

Emily mentions that if used correctly, email marketing can be incredibly efficient at pushing potential customers down the sales funnel, ultimately getting them to become a customer.

Emily tells Ramon that most companies stop there and only use the one email auto responder. She mentions that companies should easily be using three to five marketing emails each and every week. This doesn’t mean that each and every email needs to push product or sales, though. Emily explains that your first two or three emails need to focus on building a repertoire with potential customers. She explains that these could focus on related subjects that remain entirely informational.

Most customers expect to build a relationship with a business prior to signing on or buying. Instead of pitching product from the start, businesses should save the sales pitch for the fourth or fifth email. By this time, these emails are going to those people who have shown the interest in the business by clicking through three or four emails, so the sales pitch can sell them on the products or services. By using this method, you are able to build brand credibility and brand recall.

Brand Voice: How to Stay Unique

Emily explains that a small business has to be consistent in their branding from the very beginning, but especially in the very beginning.

Small businesses need to have their branding on anything and everything that goes out. Cards, emails, invoices, and anything that you send to a potential or existing client should have your branding somewhere on it.

While building your business and clientele, this helped with coherence – knowing what your company is about – and with brand recall.

How can you truly find a brand voice that works for your business? Emily thinks its ideal for a business to go with something that is uniquely them, representative of what they have to offer, and that is sustainable over time. She mentions, “Being hilarious works if you’re a hilarious person,” but offers that you have to be able to remain hilarious if that is your brand voice choice. She says that you can’t fall flat just shortly after starting or you will not have a successful brand.

Find what speaks to your company including your unique values and products, and build from there. Examine what you want your brand to say about you. Emily suggests surveying your current customers and seeing what they perceive your brand to be. If this is something you aren’t in agreement with, change it. Mold your brand into what you want others to see. If the current clientele aren’t getting the information directly from your brand, you have to change that. You can do this by using social media or blogging, but keep in mind that you have to remain consistent to the brand you hope to unfold.

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How to Stand Out in the World of Online Selling https://www.smallbiztechnology.com/archive/2018/11/how-to-stand-out-in-the-world-of-online-selling.html/ Tue, 20 Nov 2018 14:20:14 +0000 https://www.smallbiztechnology.com/?p=51986 Scott C. Wilson, Founder at That Software Guy helps growing businesses. He helps businesses sell online using platforms like Zen Cart, which are self-hosted open-source software packages that allow people to see online manage their customer data, manage their inventory, and manage the order flow. Many of businesses able to use black Friday ads which […]

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Scott C. Wilson, Founder at That Software Guy helps growing businesses. He helps businesses sell online using platforms like Zen Cart, which are self-hosted open-source software packages that allow people to see online manage their customer data, manage their inventory, and manage the order flow. Many of businesses able to use black Friday ads which are totally free for increasing online shopping network.

Know Your Strengths

Scott serves a very niche market and has been very successful focusing his efforts on Zen Cart development and customization and on small businesses doing a certain kind of selling who need a professional developer to help them or to support their site. Scott gave an example of how he supports several customers who use a drop shipping model and how with that, “you want a certain level of automation because you don’t want to be handling each of the orders yourself.” Scott has helped his customers by automating the back-end ordering, shipping, and tracking processes for them so their businesses run more smoothly.

Scott helps growing businesses reach a higher level of automation. Scott remarks that as a small business owner, you very well could customize and manage these processes yourself, but “I’m an expert in this and you’re not.” He affirms that it’s better for his customers to spend their time running their businesses and doing the things they love rather than spending time on the things they could be hiring him to do for them.

Salesforce is for the Smallest Businesses

Salesforce Essentials is designed for even the smallest of businesses. The Software Guy is as small as a small business can get. Scott runs the whole show by himself.  He is essentially able to do this by using Salesforce. Although Salesforce is an enterprise solution, they have a scaled-down version called Salesforce Essentials, “which I’m using to keep all my customer data organized.” For years, Scott shared that he used five or six different solutions to keep up with his customers, such as Dropbox, Google Contacts, and spreadsheets, and he “got fed up with it!” He said that by using all kinds of different data repositories for his customer data, he kept losing things. “It’s very hard when all the data is in disparate places, to keep track of things.” So, he adopted Salesforce SMB Essentials in order to streamline his operations. Scott’s words for small business owners who don’t yet employ Salesforce Essentials, “You will be so happy you’ve moved all your data into one place…it’s just such a better way to operate.”

We asked Scott to take off his “tech hat” and talk about how easy Salesforce Essentials is to setup. Even for the small business owners who are not as tech savvy, setting up Essentials is relatively simple. Scott even released an open-source version of the import he did.

Successful Selling Online

Scott advised that small business owners think about how to differentiate yourself and utilize it in order to be successful selling online. If you want to compete, figure out how you can bring value to that market. Whether you’re an expert in that space, you’ve done a lot of reading, you have a lot of contacts, or you have a good buying relationship with a manufacturer, “it’s especially important for small businesses and solo entrepreneurs to differentiate as sharply as possible because there are so many players in the marketplace, and so many vendors providing so many services.”

 

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Small Business Agility Attracts Large Businesses https://www.smallbiztechnology.com/archive/2018/11/small-business-agility-attracts-large-businesses.html/ Mon, 19 Nov 2018 13:00:32 +0000 https://www.smallbiztechnology.com/?p=51972 At the B2SMB Conference in Chicago, small business movers and shakers joined together to network, learn, and grow. While the conference was intended to bring small businesses together, some large businesses were represented in the crowd. Solutions for small businesses One of those was SAP Concur. While many large businesses are just too big to […]

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At the B2SMB Conference in Chicago, small business movers and shakers joined together to network, learn, and grow. While the conference was intended to bring small businesses together, some large businesses were represented in the crowd.

Solutions for small businesses

One of those was SAP Concur. While many large businesses are just too big to care about the success of their smaller counterparts, SAP Concur thinks differently. This company creates solutions for small businesses to take control of their expenses. SAP Concur provides automated invoicing for expenses and accounts payable. It also helps small businesses manage their travel expenses. All of this is done with innovative technology.

Growing relationships between small and large businesses

The senior vice president and general manager of SAP Concur, Christal Bemont, took time to talk to Ramon Ray about the growing relationships between small businesses and large ones like hers. Concur was once an independent business that was purchased by SAP. The organization continues to do this, but with the full resources of SAP behind it.

Bemont was ecstatic about the growing relationships between small, medium, and large businesses. Large businesses like SAP envy what she called “agility” in the small business world. According to Bemont, that agility makes small businesses “Nimble and scrappy … easier to be innovative and athletic.”

Becoming innovative and agile

Large businesses often have too much bureaucracy to be innovative. But, small businesses do not have to answer to anyone. This is what larger businesses envy.

Along with figurative agility and athleticism, small businesses are also turning heads for literal reasons. The makeup of small businesses is changing as more minorities, women, and millennials are becoming entrepreneurs. Hopefully, large businesses will take notice and include these dynamic populations in their mix, too.

It is easier for small businesses to compete in the local, national, and global marketplace because of technology. With Business Agility Consulting and technology, small businesses are filling in the holes that large businesses overlook.

The keys to business success

Bemont believes that large businesses will begin acting like small businesses to develop agility and to innovate in ways they never have been able to do. Since small businesses do not have access to a large workforce and the sheer amount of information that large businesses have, large businesses still have an advantage. The key is how that workforce and the information is delegated.

There are several keys to success for both small and large businesses. Interestingly, they are similar, other than in their scope:

  • Passion
  • Leadership
  • Innovation
  • Delegation
  • Teamwork

As with all organizations, the people that are in any business will help it succeed or drive it to failure. When businesses hire the best people, innovation is easy. With great people, leaders are able to step away from day-to-day procedures and work on new ideas because of trust. SAP Concur helps those leaders and their great people set visions, be disruptive, and get results.

Check out more of Ramon Ray’s interviews from the B2SMB Conference.

 

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How This Small Tech Powerhouse Uses Their CRM To Do More https://www.smallbiztechnology.com/archive/2018/11/small-tech-powerhouse-uses-crm-to-do-more.html/ Sun, 18 Nov 2018 15:00:12 +0000 https://www.smallbiztechnology.com/?p=51983 Bernard Morgan owner of ICSPlus writes custom building automation software and has some great tips to share on how Salesforce has positively impacted his small business. ICSPlus is a company that that takes things like lighting, HVAC, and audio/video digital signage and combines it into one common interface—Bernard calls it a “universal remote for a […]

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Bernard Morgan owner of ICSPlus writes custom building automation software and has some great tips to share on how Salesforce has positively impacted his small business. ICSPlus is a company that that takes things like lighting, HVAC, and audio/video digital signage and combines it into one common interface—Bernard calls it a “universal remote for a building.” Hvac installation can be complicated, that’s why they get help from these hvac services. Think hotel ballrooms, hospitality spaces, and sports bars. ICSPlus helps venues such as these combine disparate systems into one entity. You can have a peek on Metzger’s, Inc. homepage for more information.

Although Bernard and his business partner, and wife, started ICSPlus in their spare bedroom 13 years ago, they have grown into a successful small business due in part to the integrative capabilities of Salesforce.

Salesforce Can Do It All

“The easy question is, ‘what don’t we do with Salesforce’ at this point,” said Bernard with a laugh. Because every project ICSPlus does is completely custom, there is an enormous amount of information to bring that requires interfacing with a number of different people on the projects.

“We’re talking to so many different systems, there are so many different points of the lead, on different things so being able to find out who’s doing what part of the project at any time [is important].” Bernard shared that Salesforce technology gives ICSPlus the convenience of a consolidated view. Bernard uses Salesforce for more than sales. “Although we do it for the sales side, we actually use it for the service and as our project management system as well.”

Project management is essential in running a service-based small business. Bernard shared some solid advice, “You can’t tell the customer, ‘I don’t know.’” By leveraging Salesforce as a project management system, Bernard is able to, “keep all the moving parts together on one platform so I could get one single point of truth to find out who’s on this project. Our entire project management system is on Salesforce.” Did you know Salesforce was so versatile?

Using Salesforce as a project management system allows Bernard and ICSPlus to have cases, servicing, and invoicing all on the same platform. The result is that all of the data comes in and consolidates in one location enabling Bernard to then conveniently review and digest the information.

You Don’t Have to Do It Alone

There are people and business out there looking to use Salesforce, but they’re struggling. We asked Bernard, “what didn’t they do right?” He wisely responded, “You didn’t ask for help.” There are so many resources available to make Salesforce easy to use. You can do it yourself. Bernard gave the example that he posted a question on the message board and by morning had 7-8 incredibly helpful answers. If you find you’re still having a hard time, you can get a consultant. But, Bernard said to ask yourself, “’what do I need?’ and if you get stumped, ask for help.”

Businesses Who are Growing

Bernard had some great advice for businesses who are developing and going through the mountains and valleys of growth. He emphasized the importance of having your data accessible, accurate, and reliable. “You’ve got to have that data. Without the data, you don’t know what you’re doing.” He also relayed that you need to read the data and be able to see what the data is telling you. “Make sure your information is up-to-date and accurate so you can make a good, informed decision.”

 

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Why Fear Gets In The Way Of Successful Small Business Marketing https://www.smallbiztechnology.com/archive/2018/11/why-fear-gets-successful-small-business-marketing.html/ Sat, 17 Nov 2018 15:00:53 +0000 https://www.smallbiztechnology.com/?p=51976 Do people know that your small business exists? What have you done to make your small business known? Is something holding you back? According to Jason VandeBoom with ActiveCampaign, small businesses marketing needs to start with the best marketing automation implementation. Without one, you are susceptible to making costly mistakes. Unfortunately, too many small business […]

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Do people know that your small business exists? What have you done to make your small business known? Is something holding you back? According to Jason VandeBoom with ActiveCampaign, small businesses marketing needs to start with the best marketing automation implementation. Without one, you are susceptible to making costly mistakes. Unfortunately, too many small business owners have too much fear to make a marketing plan actually happen– and fear can be a costly mistake. If you want a strong marketing strategy for your business then you should consider contacting the experts from the Singular marketing agency. 

Where small business owners make mistakes

Small business owners often try to do marketing on their own. While there’s nothing wrong with doing it themselves, there are a few things that need to be done correctly. The first step is to create a marketing plan and all too often, small business owners are not quite sure how to do this. So, they don’t do it.

Then, the problems arise. One of the biggest problems involves automation. It is easy to overdo it and get overwhelmed with too many automatic marketing platforms. There are so many platforms and most of them do not play well together. So, when small business owners make changes, things fall apart.

But, with a thoughtful, purposeful marketing plan, problems like this can be avoided.  

What to consider in your marketing plan

To find success with your small business marketing, it is important to consider the entire lifecycle of the customer. It is important to find a balance between automated programs and human interaction. Consider what you can glean on the landing page of your website and when it is time to bring a human into the conversation.

Why hire an expert

If you are unsure of what a landing page is or a marketing automation platform, then it might be time to hire someone to help you with your small business marketing plan. With a marketing company on your side, you get to focus on your business, while they work on getting leads so you can convert them into sales. With this Constellation Marketing Agency you can achieve your business projects. A marketing company can help you build an automation map so you know exactly what is being sent by your company. 

If working with a marketing company frightens you, then you could be setting your business up to not succeed. This is different than failure. Your small business might do just fine with your marketing ideas, but a marketing company could take your business to the next level. To real success.

What marketing companies do for small businesses

Marketing companies understand how to maximize all of the possible channels that your customers might take to discover you. They also know how to turn new customers into return customers. They help you build a brand and they help customers develop brand loyalty. 

Marketing companies help small business owners create active campaigns by putting in practice Search Optimization Bill Lentis techniques. These are marketing events that involve several intricate automated marketing events, including:

  • Emails
  • Landing page specials
  • Timely social media posts
  • Timely web content
  • Blog posts

Even though these sound like complicated and advanced programs, with a marketing company on your team, they are time savers that can take your business to the next level. Unfortunately, too many business owners shy away from active campaigns for a variety of reasons. Instead of trying something, they try nothing. And, nothing comes from nothing.

Don’t be afraid

Small business owners are often afraid that they are too early in their work to begin marketing. But, early marketing actually can create a compounding effect. It builds retention as well as new customers. Ask yourself: what’s the worst that can happen by working with a marketing company? Even if you just start with something small?

With small steps, marketing companies can take your business where you never thought it would go. With fear, that all changes.

What will you choose? Success? Or fear?

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5 Attributes of a Scalable Online Business https://www.smallbiztechnology.com/archive/2018/11/5-attributes-scalable-online-business.html/ Fri, 16 Nov 2018 15:00:33 +0000 https://www.smallbiztechnology.com/?p=51917 Companies that can’t grow with their customer base have an upper limit to the amount of revenue they generate. While those that can adapt to increasing demands are able to reach infinite heights. Whether you’re thinking about launching an online business, or you’re trying to figure out how to take yours to the next level, […]

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Companies that can’t grow with their customer base have an upper limit to the amount of revenue they generate. While those that can adapt to increasing demands are able to reach infinite heights. Whether you’re thinking about launching an online business, or you’re trying to figure out how to take yours to the next level, do a scalability analysis. A scalability analysis will help determine how viable your business model will be in the long run, but if you haven’t started yet, then this is the best online business opportunity you will come across, so consider checking it out. 

Here are five characteristics of a scalable online business.

1. Sound customer-acquisition cost ratio

Every customer you get costs a certain amount to acquire, even if the cost is indirect. For example, you might spend money on online ads to drive new customers to your website. Divide the cost of the campaign by the value of new customers it brings you to get the customer-acquisition cost (CAC).

The ideal CAC ratio is 3:1, meaning that the value of your customers should be three times the expense of acquiring them. If you spend $1 per customer and make only $2 per sale, your profit margins are too slim. To improve the margin, reduce the amount you spend per customer or increase your prices to realize growth. Today, the influence of social media and search marketing has allowed online businesses to bring in customers at lower costs. These kinds of approaches could improve your CAC ratio.

2. Highly automated systems

Technology has the power to reduce expenses, increase productivity, and minimize risk. Whether you automate shipping, banking, social media posts, or sales leads, the move toward automation allows you to save time – and, as they say, time is money. For example, automating lead generation and pushing prospects down a sales funnel, keeps you from wasting energy on leads that are unlikely to purchase. Instead, automation allows you to garner more legitimate customer opportunities.

Automation can come in many forms and can be as simple as choosing a more-automated phone system. Start with the basics, but keep in mind that companies that undergo a full digital transformation are more equipped to grow at faster rates.

3. Business services that can grow with your company

You need a number of services to run your online business, not the least of which are your internet and phone services. Make sure to enagage with imminentbusiness.com, they  can handle the demands of serving customers (and employees) at a higher volume. Reliability and flexibility are paramount to scaling an online business — outages or bandwidth issues translate to lost sales and dissatisfied customers.

4. Loyal customers

Which brings us to our next key factor: your customers. One of the most overlooked yet most powerful aspects of growing a business is customer retention. According to Adobe, a massive 40 percent of an ecommerce store’s revenue is created by only 8 percent of its customers. Upselling is an estimated 20 to 35 percent more cost-effective than finding a new customer. A regular customer that comes back week after week is more valuable than a brand-new customer, with their first-time CACs. If your business has high customer retention, then it can be scaled more easily — you can focus on lead generation with a steady, reliable base to build upon.

5. Adaptability

Let’s face it — small business owners need to be scrappy. You need to stay on your toes and make use of every dollar earned. This means constantly assessing and re-assessing where money is spent, how to cut costs, how to bring in and keep customers, and even which products and services you offer. When you can quickly pivot and respond to the trends in the market, you keep your business in the running. Being locked into a long-term lease or manufacturing contract, for example, could limit your ability to grow.

If your online business has these characteristics, congratulations — you’re well poised to scale your company to widen your reach and achieve new heights! If you struggle with your scalability strategy, work toward these ideals and watch for the results.


Authored By: 

Patrick Hearn SmallbiztechnologyPatrick Hearn is an Atlanta-based tech writer for Comcast Business who also runs his own small business. When not researching the latest business solution, he can be found at the latest coffee shop trying the newest pour-over. 

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Your AI Assistant Should Be Able to Answer These 4 Questions https://www.smallbiztechnology.com/archive/2018/11/ai-assistant-should-answer-4-questions.html/ Thu, 15 Nov 2018 13:37:51 +0000 https://www.smallbiztechnology.com/?p=51911 Not all AI assistants are created equal. In fact, many that purport to be AI-powered are simply menu-driven chatbots that do more harm than good. Typically, chatbots designed for business fall short because they don’t really understand what the customer is asking. They’re good with simple questions and uncomplicated situations. But if the customer asks […]

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Not all AI assistants are created equal. In fact, many that purport to be AI-powered are simply menu-driven chatbots that do more harm than good.

Typically, chatbots designed for business fall short because they don’t really understand what the customer is asking. They’re good with simple questions and uncomplicated situations. But if the customer asks something that is off-script or follows up with a line of questioning that the bot is not programmed to understand—as people often do—the chatbot becomes hopelessly lost.

And customers, on their end, become frustrated and angry. So, a tool that you purchased for the purpose of engaging customers ends up driving them away. And that can cost you real money.

What you need is a truly conversational AI assistant that can better understand your customers. One that can conduct a relationship-based discussion and give customers get the answers they’re looking for. The result is happier customers, increased productivity and greater profitability. The trifecta. And that is what we developed at Frontdesk AI.

Let’s say you’re running a yoga studio. Your customers and prospects are calling your business to ask all sorts of different questions: Can I take a class if I’m six months pregnant? Do you have classes for kids? Is Brianna teaching the 4pm vinyasa flow class tomorrow?

A simple chatbot won’t have the answers. Whereas a conversational AI assistant will be able to listen to what the customer is asking, seek information from you (the business owner) when needed and reply intelligently to as many of the questions as possible.

But don’t get fooled by a chatbot that only pretends to have AI. Here are four questions to ask when trying to distinguish a mindless chatbot from a truly conversational AI assistant.

1: Does it learn over time?

A true AI assistant gets better over time, as it handles more interactions with customers and engages in more conversations. The ability to learn really sets conversational AI apart from traditional chatbots. With each conversation, the AI assistant becomes more capable and intuitive, and builds expertise around your particular business.

The key is the assistant’s ability to continuously learn about human behavior when it converses with people or when it is confronted with new, unscripted situations. To accomplish this, there should be human trainers in the loop, so there is always a second layer of intelligence. These human trainers can also groom the AI so that it speaks in the same style and tone of your brand. With each exchange, the AI becomes more and more independent, building knowledge and experience from thousands of conversations.

Say, for example, you own a hair salon and a customer calls up asking if the hair dye you use is 100% organic. If your AI assistant doesn’t have the answer, it should at that point be able to reach out to a human trainer to get the correct response. That response should then be written into the system, so the AI can provide it the next time it hears the same question.

2: Can it be customized?

Traditional chatbots tend to be highly generic and hard to customize. But today’s conversational AI assistants can be tailored to your exact business requirements and workflows.

Let’s go back to your hair salon. You need an AI assistant that understands how your business operates, including how you book Groupon promotions, how you manage parallel appointments, how you collect credit card information in advance of appointments, how you handle cancellations and a thousand other daily processes. If an AI assistant can’t be customized to fit your business, it’s of limited value.

3: Does it remember my customers and can it engage in personal conversations?

Unlike traditional chatbots, conversational AI remembers everything about your customers’ preferences and can even call customers by their names. It knows what services they have used cheap viagra generic online in the past and even their preferred appointment times. That means it can help grow your business by targeting specific customers with special offers or introducing them to new services.

4: Can it think on the fly?

Say, for example, you own a local fitness center. One of your customers calls to cancel her spot in the 5pm spinning class. An intelligent AI agent will know that spot is now open and that someone else called in yesterday asking about that same time slot. Now it can go back to that customer and see if he still wants the spot. This is just one way an intelligent AI agent can generate more revenue for your business. PushPress Gym Management Software is for gyms and health clubs of all sizes and stages. Helping you have happier members, healthy business growth, and more time for you to do the things that you love

AI assistants are starting to play a vital role in today’s digital economy. In fact, Gartner predicts that by 2020 the average consumer will have more conversations with robots each day than with their spouse. The more positive you can make those conversations, the better your business will succeed.


Authored By:

Srivatsan LaxmanSrivatsan Laxman is the founder and CEO of Frontdesk AI, which was founded in 2017 and is headquartered in Palo Alto, CA. FrontdeskAI creates AI solutions for the un-sung heroes of the global economy – the small business and is the fastest adopted AI solution for the salon and fitness studio industries.
Srivatsan has deep expertise in machine learning, artificial intelligence and data privacy. His work has spanned many different application domains including, conversational artificial intelligence, search and ads, bioinformatics, computational biology, computer security and manufacturing. Prior to FrontdeskAI, Srivatsan created Scibler, an automatic phone assistant that could create agendas, appointments, tasks and timely updates. In addition, Srivatsan worked for Microsoft as a researcher for more than 7 years.
Srivatsan was educated at the Indian Institute of Science and graduated with an M.S. and Ph.D. in Electrical Engineering.

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The 4 Most Vital Hires When Starting Your New Business https://www.smallbiztechnology.com/archive/2018/11/the-4-most-vital-hires-when-starting-your-new-business.html/ Tue, 13 Nov 2018 18:45:14 +0000 https://www.smallbiztechnology.com/?p=51927 When a business starts off from its nascent stage, it is usually a one-person show. The founder of the company will find themselves concentrating on the responsibilities of a CFO one day, figuring out the ways to procure outside financing, and the very next day they might be hit with tasks like cold calling or […]

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When a business starts off from its nascent stage, it is usually a one-person show. The founder of the company will find themselves concentrating on the responsibilities of a CFO one day, figuring out the ways to procure outside financing, and the very next day they might be hit with tasks like cold calling or handling telephone calls and gathering sales leads. All small business owners are able to multitask and take on the lion’s share of the work but usually before it gets too tiring, they start hiring new people for different tasks. Even if this means increased costs, hiring is necessary in order to grow the business. If you’re looking to learn about some of the best apps for making hires, there are tons to go through till you find the right one suited for your business needs.

Apart from creating an IT department which offers IT services and which forms the lifeblood of the company, there are many other departments to create and people to hire. Here are few of the vital hires a business owner should focus on.

1. Marketing officer

As soon as the business owner has a clear idea goal in mind, they should hire a marketer who will be a person who has an expert knowledge on targeting customers and informing them why they should use a specific service or product. You should hire someone who is able to not only see through your vision and articulate it, but someone who can manifest it in media. A diverse approach to marketing significantly improves a company’s image. Later on, as the business grows, it’s possible a marketing team might be needed but when you’re starting off, only one person is necessary to focus on marketing.

2. Product manager

Before the businesses gain traction, they should hire an expert who has a thorough knowledge of the services and products. The founder of the company can still be involved in the decision-making process of course, and they should also have enough control on it to give the best option to the customer. You need to have someone in your company with enough of a pulse on adding value to the product that you’re selling.

3. Accountant

Regardless of whether the work is being performed by a part-time employee or a contractor, accounting is one more task which the owners should never perform. Once the business obtains a certain size, they should hire the good Perth accountants who can help them with accounting and financial management tasks. Instead of worrying about accounting, get things done by hiring an expert who has had at least few years of previous experience.

Therefore, while you start off with your own company, you need to make sure you hire the right people who can let your company grow with time. Focus on the people mentioned above first.

Published in partnership with NetSwat

4. Customer care representative

There are several small business organizations which avoid the department called customer service. Rather than supporting the clients who are already there and retaining their business within the company, the business owners handle customer service issues during their leisure time, thereby devoting their money somewhere else. It is vital to take care of the existing customers with quality customer service so that you can both bring in new customers and keep your current customers.

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SBT Investigates: Should You Use Facebook Portal https://www.smallbiztechnology.com/archive/2018/11/sbt-investigates-should-you-use-facebook-portal.html/ Tue, 13 Nov 2018 15:00:25 +0000 https://www.smallbiztechnology.com/?p=51904 Technology around us is constantly evolving. Every time you turn around, there is a new gadget or gizmo to help keep us connected to the web and social worlds we live in. It should really come as no surprise that Facebook is unveiling the latest and greatest of smart devices. Facebook Portal is their upcoming […]

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Technology around us is constantly evolving. Every time you turn around, there is a new gadget or gizmo to help keep us connected to the web and social worlds we live in. It should really come as no surprise that Facebook is unveiling the latest and greatest of smart devices. Facebook Portal is their upcoming product that will soon hit the market.

Many question what exactly this new device is capable of, what features the device may offer to increase information security, and how this device may benefit small business owners. As a tool for video networking, Facebook Portal could be the new ‘it’ item hitting the market soon. We investigated what Facebook Portal is, its importance, how it’s being received, and how it stacks up with the competition.

What is Facebook Portal?

Facebook Portal is a smart device that is equipped with a camera. The purpose of the Facebook Portal is to stay connected via video messaging anywhere. No longer would you be tied to your phone or have to worry about a small frame for video messaging. Facebook Portal would serve as a standalone device that allows you to connect with people through Facebook Messenger.

Anyone that has Messenger could be contacted using Facebook Portal, even if they do not have Portal themselves. Portal also acts as a smart device, allowing you to use it for streaming, photo and video display, and functions available through Alexa.

How Important is Facebook Portal?

Facebook Portal is offering a new platform for video messaging that allows you to connect with people without typing on your mobile device. Additionally, Portal has a larger video frame, allowing you to capture everything you need in the frame while video messaging. This could become important in the business world for any necessary charts or examples to be shown during a video meeting.

Should Businesses Consider Using Portal?

Portal could be a very useful tool for small businesses out there. If your small business is social media based, Facebook Portal could be even more useful. While not the same as Live, Portal would allow you to connect one on one with your clients via Messenger for business meetings and conversations. Facebook Portal has the potential to make business easier and more efficient for those who utilize video messaging as an important tool for their marketing and networking.

How does it Measure up to Competition?

Many may question how Facebook Portal measures up to the competition of social platforms such as Skype, Zoom, and GoToMeeting. While a small business would need to evaluate which platform works the best for their clientele and business set up, Facebook Portal is an actual device that frees up your phone or computer for other aspects of a business meeting. Additionally, Facebook Portal can offer the functions available through Alexa for the sake of business questions or details as well.

Facebook Portal is a device that functions through the social media platform, and should not be considered one and the same with the social platform itself. Instead, remember that it’s the device being used for the video messaging.

What are People Saying?

Facebook Portal isn’t coming to light without its share of controversy. Many are questioning just how secure the information shared over Portal may be following the data breach that Facebook was in the middle of not too long ago. In September, the data breach exposed the personal information of 29 million people. The announcement of a smart device so soon after this breach has users questioning the safety of their personal information.

To add to the controversy is the fact that executives with Facebook can’t fully disclose what type of data will or will not be collected using the portal. This is because it has become unclear as to what data will be collected. With a back and forth on that information, it is clear why some potential users may be skeptical. While certain information collection is to be expected, with the majority of Facebook revenue coming from ads and the like, users can’t help but question whether or not more information than they bargained for will be in jeopardy.

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US Military Veterans Apply Extensive Experience to Franchise Ownership https://www.smallbiztechnology.com/archive/2018/11/us-military-veterans-apply-extensive-experience-to-franchise-ownership.html/ Mon, 12 Nov 2018 13:35:25 +0000 https://www.smallbiztechnology.com/?p=51900 If you were a US military veteran returning home from service, what would you do with your life? Would you continue working in the military? Or would you find a different career? It turns out that many veterans choose a career that involves owning a franchise or working in a franchise business making us recommend […]

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If you were a US military veteran returning home from service, what would you do with your life? Would you continue working in the military? Or would you find a different career? It turns out that many veterans choose a career that involves owning a franchise or working in a franchise business making us recommend to all this article about learn about how to start your own tutoring business.

When I was kid, i always wonder about the medal and coins of the army. I love the collection of veterans having Challenge Coins. First of  all let’s discuss about honorary challenge coins about miliatary. Chаllеngе соіnѕ еxіѕt for brаnсhеѕ оf thе military as well аѕ оthеr organizations. The most common аrе made fоr the U.S. Armу, Nаvу, Aіr force аnd Marines. Thе bеlіеf is thаt сhаllеngе соіn originated wіth thе Armу Aіr squadron durіng World Wаr I. Since that time thе coin hаѕ bееn used for mаnу рurроѕеѕ. Nowadays Some of the firms are also selling challenge coins for sale as well for the gift purpose or token to the veterans on special occasion.

Challenge coins are more рrесіоuѕ thаn one саn іmаgіnе – they uѕuаllу wоrth a соuрlе оf buсkѕ, but thеу hаvе a ѕеntіmеntаl vаluе nо one can еvаluаtе.  In 2007, there were about 66,000 franchises owned by veterans having wonderful collection of challenge coins, which was 14% of all franchises in the United States, according to the Census Bureau and the Small Business Owner survey.

Continually growing numbers

Between 2011 and 2014, those numbers continue to be valid as over 5,600 veterans decided to own a franchise. An additional 200,000 veterans started careers in a franchise during that same time. The International Franchise Association found that franchise ownership works well for veterans because of their training and experience.

Why franchises work for veterans

Military veterans find franchises to be good professional fits because of their leadership. As a franchise owner, veterans get to work with employees, assign and complete tasks, and follow professional models as created by the franchisees. Veterans who own a franchise are able to be their own bosses and work independently, but they still have a support system to help them find success. Owning a franchise often feels like being a part of a team, which also fits nicely with military training. Thеrе аrе ѕо mаnу people languishing іn jails аnd prisons аll оvеr thе world bесаuѕе thеу hаvе bееn falsely accused оf a crime thаt thеу hаvе nо knowledge оf. Thоѕе whо аrе іn thе military аnd аrе bеіng investigated, оr hаvе bееn charged wіth a crime, wіll need tо know thеіr rights аnd аlѕо know whаt tо expect. Wіth thе help оf a competent civilian military attorney, thеѕе accused military service personnel саn count оn having a fighting chance іn court.

Popular franchise brands for veterans

Not surprisingly, many veterans choose franchises that focus on skills they learned in the military. In fact, 14 of 120 the Moran Family of Brands automotive repair franchises are owned by vets. The Moran Family of Brands actually offers veterans a discount of $5,000 on their franchise fee if they choose to partner with them.

Another brand that works closely with veterans is AdvantaClean. This franchise provides household services like cleaning up water damage, removing and remediating mold, and cleaning air ducts, too. According to a blog post on AdvantaClean’s website, nearly 15% of their franchises are owned by veterans. The hands-on work and problem-solving at customers’ homes makes AdvantaClean a popular choice with veterans who get to use their skills to help people.

Veterans also like to work in the restaurant business and many have found the Hwy 55 franchise a good choice for them. Like the Moran Family of Businesses, Hwy 55 offers a discount off of franchise fees for veterans. One of the Hwy 55 franchise veteran franchise owners is Kevin Adcock who fought in the Iraq War. He and his wife, Fran, appreciated the support that Hwy 55 offered for them. They were one of the 5,600+ veterans who decided to open a franchise between 2011 and 2014.

Get to know VetFran

Since 1991, military veterans and franchise owners have found support on VetFran, the strategic initiative with the International Franchise Association. This group ensures that veterans have equal access to information and opportunities regarding franchises in the United States. The organization has a network of over 650 brands that provide significant opportunities for veterans. Many offer discounts on franchise fees as well as thorough training and strong mentorship programs for veterans who choose to partner with them.

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5 Ways to Boost Customer Retention https://www.smallbiztechnology.com/archive/2018/11/5-ways-to-boost-customer-retention.html/ Tue, 06 Nov 2018 15:57:47 +0000 https://www.smallbiztechnology.com/?p=51840 Small business entrepreneurs put a lot of effort into attracting new customers. But it’s equally, if not more important, to also have a clear plan in place for customer retention. After all, existing customers spend 31 percent more than new customers on average. They also end up being your best word-of-mouth marketers. At Wootalk, we […]

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Small business entrepreneurs put a lot of effort into attracting new customers. But it’s equally, if not more important, to also have a clear plan in place for customer retention. After all, existing customers spend 31 percent more than new customers on average. They also end up being your best word-of-mouth marketers. At Wootalk, we work closely with entrepreneurs across the nation to implement effective marketing solutions with professional designed and quick-support interface for quick communication. We are happy to share these five strategies to boost your customer retention and create lifelong regulars.

1. Use Social Media to Connect with Customers and Their Values

64 percent of customers say having shared values with a company is the number one factor in winning their loyalty. Combine that with the fact that consumers spend more time than ever on mobile devices and social media, and you have a simple recipe for connecting with them.

First, identify what values go into the products or services you offer, things like quality, ease-of-use, individuality, sustainability, and enjoyability. Next, come up with creative, engaging campaigns to showcase those values on social media.

  • Create short Behind-the-Scenes videos showcasing the passion you put into your business.
  • Do a Fact-of-the-Day highlighting a fun detail about a product or service.
  • Write a social media post about industry-trending topics and seasonal content, or simply wish everyone a good weekend.

2. Provide Top-Notch Customer Support In-Person and Online

Customers want to know that you care about their experience, no matter where they interact with you. Many small businesses get this right when it comes to face-to-face interactions, but neglect to consider online environments, such as review sites and social media. With so many consumers online now, this is a sure way not only to lose a disgruntled customer but also any potential customers who see a damaging review.

  • Train employees who interact with customers in-person or over the phone on proper customer service practices.
  • Assign someone you trust to be in charge of responding to negative reviews and complaints online, and follow the best practices for responding to negative reviews.

3. Engage Your Customers to Encourage Loyalty

Customer engagement takes customer service one step further. Rather than reacting to issues and problems that arise with the customer experience, you’re proactively reaching out to customers to see what they want and what you can do better. Once again, the prominence of social media gives you an easy way to do this.

  • Do a poll on your business’ social media pages to see what new products or services customers would like you to add
  • Ask customers to post their favorite photos of your business online and tag you—incentivize the campaign by offering up a free deal or award to a random participant

4. Implement a Loyalty Program

For many business types, a loyalty program is a perfect way to keep your customers coming back frequently, and spending more when they do. With modern digital customer engagement platforms like what SpotOn offers, it is quick and easy to set up your loyalty program that utilized mobile technology rather than old-school loyalty punch cards.

  • Create different tiers of rewards, including an easy-to-achieve reward to turn first-time customers into regulars, and then more lucrative rewards for your VIP customers.
  • Get creative with your rewards—in addition to offering freebies and discounts, you can devise personalized rewards, like letting a loyal customer pick a menu item or get exclusive VIP access to special events.

5. Use an Automated Platform to Do it All

As a small business entrepreneur, you probably don’t have the luxury of hiring a dedicated marketing and social media team to accomplish all the tasks above. That’s why it’s essential to take advantage of the technology available to you, such as marketing email services and social media management software.

As a company founded by small business entrepreneurs, SpotOn has done one better and created an integrated customer engagement platform that streamlines everything: social media campaigns, marketing emails, review management, and loyalty. By putting it all in one intuitive dashboard and utilizing time-saving automation tools, it allows you to effectively do the job of an entire marketing team in minutes and for a fraction of the cost.

In the end, it’s about doing whatever it takes to keep your customers happy and coming back as lifelong, loyal regulars.

Authored By:

RJ Horsley 5 Ways to Boost Customer Retention SmallbiztechnologyRJ Horsley is the President of SpotOn Transact, LLC, a cutting-edge payments and software company redefining the merchant services industry. SpotOn brings together payment processing and customer engagement software along with industry-vertical software, including best-in-class POS software for restaurants. 

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Online Shopping: How Different Factors Can Impact Your Small Business https://www.smallbiztechnology.com/archive/2018/11/online-shopping-how-different-factors-impact-your-small-business.html/ Mon, 05 Nov 2018 15:00:11 +0000 https://www.smallbiztechnology.com/?p=51831 In today’s world, more and more people turn to online retailers and websites for all of their shopping needs. From holidays to birthday, big-ticket items to daily household products, people are flocking to the web for everything in sight. In fact, online shopping has gone up from 19% to 30% of consumers ordering online daily. […]

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In today’s world, more and more people turn to online retailers and websites for all of their shopping needs. From holidays to birthday, big-ticket items to daily household products, people are flocking to the web for everything in sight. In fact, online shopping has gone up from 19% to 30% of consumers ordering online daily. With this shift in shopping trends, retailers must shift their marketing for optimization. You can go through Vendel Miniatures for expanding your online shopping business.

Online Retail Implications

With the growth in online retail shopping, more and more small businesses need to concentrate on their online reputation and marketplace. Unless the physical storefront of a small business is extremely successful, the majority of a business’s focus may need to rest in a great online experience. Without a total package to offer, a small business may lose its ground in a quickly changing retail world.

Sometimes the lack of an online storefront, or subpar availability to shop online, can cause problems for a small business. Many times, consumers will check out a small business or a ‘locally owned’ shop online before deciding to make a trip to see the store itself. If the online presence of the company just doesn’t cut it, then consumers may be quick to mark the business off the list.

What all this means is that small businesses are needing to invest more in their online marketability and how they conduct their day to day business. This includes shipping options for those who may not have shipped to the customer before. This could also mean offering preordering options when a business would typically only sell what would be in stock for a physical location. You should considered all of these factors when creating an online presence to keep up with the technical business world.

The Online Shopping Experience

The downside to online shopping is how easily it can make or break a business. For small businesses, this can be incredibly critical for the long-term success of the business. One bad experience can cause a severe blow to one’s reputation, despite having a good repertoire otherwise. Sometimes, a single bad online shopping trip can ruin a business.

With the world living through social media, consumers will rant or rave about a business using social platforms. If they have an easy going and great experience, they may or may not leave a good review. This helps boost your company a little. If someone has a bad experience, they are far more likely to voice this online. This can cause a far larger amount of harm to a business’s reputation.

Post Purchase Issues and How to Address Them

Most online purchases issues come after the purchase is made. Most of the time consumers have no complaints about the process of finding an item they want and buying it. Odds are their problems come the minute after the ‘submit order’ button is pressed. These issues range from untimely delivery, costly shipping, and lost items, to name a few. Small businesses especially have to think ahead to try to navigate around the potential for these problems.

Shipping will likely forever be a sticky subject when it comes to online retailing. Simply put, shipping can be costly. The consumer wants to pay as little to nothing for shipping as they can, and they want their orders to be delivered yesterday. This is just the ugly truth to the mindset today’s consumers have. Many customers can be turned away if they deem shipping costs to be too high. They can also be deterred if the expected turnaround time isn’t short enough for their needs.

In fact, 90% of consumers are likely to change their mind about an online purchase if they feel the shipping options are not cheap or fast enough.  

Subscription Boxes

Contributing to the dissatisfcation with shipping costs and convenience are the well-know subscriptuon boxes. In a Pitney Bowes study on e-commerce, they found,

27% of online shoppers are subscribed to at least one such service, including 51% of millennials and 47% of households with children.”

We all know the boxes, from Birch Box to Bark Box, we can subscribe to anything from clothes, to makeup to dog food. So, how will small businesses cope?

The problem for small businesses lies in capital. As in there may not be enough of it to back the company providing cheap or free shipping options. There has to be a balance for the small businesses to continue to profit and grow from offering an online retail experience. On the other hand, this can sometimes be difficult to find. One possible solution could be to eliminate a physical storefront. If there is a promise for success by switching to an exclusively online business, as long as the kinks are all smoothed out, then it could be wise to lose the overhead costs of a physical store to opt for building up the online experience.

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News: Business Owners Rank Their Top Issues Going into Midterm Elections https://www.smallbiztechnology.com/archive/2018/11/news-business-owners-rank-top-issues-midterm-elections.html/ Mon, 05 Nov 2018 13:55:10 +0000 https://www.smallbiztechnology.com/?p=51834 With midterm elections on Tuesday, November 6th, business owners are letting Americans know what their top issues are before they even head to the polls. Paychex, Inc., a leading provider of human capital management solutions to include payroll, benefits, insurance, and human resources services for small and medium-sized businesses, polled 600 business owners to rank […]

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With midterm elections on Tuesday, November 6th, business owners are letting Americans know what their top issues are before they even head to the polls. Paychex, Inc., a leading provider of human capital management solutions to include payroll, benefits, insurance, and human resources services for small and medium-sized businesses, polled 600 business owners to rank their top voting issues concerning their business for the upcoming 2018 midterm elections. Companies polled employed from 1-500 personnel. Here are the results:

  • It’s not really a surprise that economic growth ranks #1 on the list for small and medium-sized business owners. 25% of business owners polled ranked it as their most important issue, while 63% ranked economic growth among their top three most important issues.
  • Taxes came in a close second, with 23% of respondents ranking taxes as their most important issue and 62% placed it in their top three.
  • In third place falls Healthcare with 20% identifying it as their top issue and it was in the top three of 48% of respondents.
  • In order of importance, wage legislation (i.e. minimum wage laws, overtime rules, and pay equity) (26%), immigration (23%), foreign trade and tariffs (21%), and mandatory paid sick/family leave laws (14%) subsequently followed.

Business size impacted how important certain issues are to business owners:

  • Business owners who employ more people typically ranked wage legislation and mandatory paid sick/family leave laws in their top three issues. 26% of business owners with less than 19 employees ranked wage legislation in their top three most important issues. 48% of owners that employed between 20-99 personnel and 46% who employed 100-500 employees also ranked wage legislation in their top three.
  • Conversely, business owners with fewer employees ranked mandatory paid sick/family leave laws at a lower rate than business owners who employ more personnel. The topic ranked last on the list for businesses with 1-19 employees at 13%, while 35% of businesses who employed 20-99 and 100-500 ranked the issue in their top three.

The survey also revealed how top issues are ranking according to different demographics:

  • According to region, the South, Midwest, and Northeast fell in line with the National trend in selecting economic growth, taxes, and healthcare in their top three issues. The West differed slightly, favoring government regulation and complexity above healthcare as the third most important issue.
  • Similarly, both male and female business owners selected economic growth and taxes as their top two issues. However, male business owners selected government regulation and complexity third, while female business owners ranked healthcare as the third most important issue.

While we won’t know how the results of the poll will hold up during the midterm elections, the numbers give preliminary insight into the priorities of American small and medium-sized business owners. Paychex president and CEO, Martin Mucci states,

“Though every business is unique, there are universal issues that impact all businesses’ abilities to grow and thrive. Economic growth, taxes, where to buy isotretinoin online and healthcare are among these…Each of these issues has seen legislative activity since the 2016 election, and many business owners will be reflecting on the impact those changes are having on their business to help inform how they’ll vote in November.”

To follow up on the results, check out the in-depth analysis session that Paychex is hosting where noted columnist Gene Marks, Paychex director of compliance risk Mike Trabold, and Paychex government relations manager Thad Inge will focus on what the results of midterm elections mean for the future of small and medium-sized businesses.

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Have You Met Freddy? Say Hello to a New AI Engine Set to Enrich Customer Service https://www.smallbiztechnology.com/archive/2018/11/have-you-met-freddy-say-hello-to-a-new-ai-engine-set-to-enrich-customer-service.html/ Sun, 04 Nov 2018 17:00:55 +0000 https://www.smallbiztechnology.com/?p=51826 Freshworks, who specializes in customer engagement software, has just released “Freddy”. “Freddy” is an Omnibot AI engine who is said to enhance sales, assist in marketing, and boost customer services for companies of all shapes and sizes. Freshworks first announced “Freddy”’s release at the Refresh 18 conference. Your customer services teams new bestie, Freddy, uses […]

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Freshworks, who specializes in customer engagement software, has just released “Freddy”. “Freddy” is an Omnibot AI engine who is said to enhance sales, assist in marketing, and boost customer services for companies of all shapes and sizes. Freshworks first announced “Freddy”’s release at the Refresh 18 conference. Your customer services teams new bestie, Freddy, uses Google Artificial Intelligence (AI) to anticipate the answers to customer service issues based on “a mix of human and machine-based voice interactions.”

According to Freshworks, “Freddy offers channel agnostic contextual self-service to customers. The Freddy AI engine also enables agent assist to help new agents onboard a team with relative ease by proactively and systematically troubleshooting customer queries.”

Not Just a Chatbot

According to founder and CEO, Mathrubootham,  Freddy significantly expands on the capabilities of chatbots. Afterall, modern-day customers are demanding better service.

“Consumers demand better service in the communication channels they prefer, whether it’s modern messaging platforms, social media or even automated IoT applications. With Freddy the AI engine, possibilities become limitless and customer experience can be enriched at every touchpoint and across multiple channels.”

How Freddy Seeks to Help Businesses

Sales

Salespeople who are currently taking advantage of Freshworks’ CRM will be able to will be able to auto-calibrate their available leads, making sales easier to conduct.

Customer Service

Freddie creates automatic replies to common queries in email, chat, voice-calls and even social media with context from the customer’s knowledge base. This way, easy questions can now be put on Freddy’s plate rather than on your support team.

Customer Engagement

If you’re a savvy customer, you’re usually pretty aware of when you’re chatting with a robot. But, with Freddy’s capabilities, the goal is for him to appear like he’s an actual support person. Customers want to feel heard and they want their concerns heard, Freddy is there to listen.

With Easy Implementation

Unlike traditional enterprise AI platforms, Freddy seeks to be less intimidating to implement.
“Freddy removes that complexity and frustration by delivering timely customer information for representatives and instantly answering questions anytime or anywhere customers need support.”

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The Value of Entrepreneurship: Former Firefighter Shares Why He Became an Entrepreneur https://www.smallbiztechnology.com/archive/2018/11/value-entrepreneurship-firefighter-became-entrepreneur.html/ Sat, 03 Nov 2018 16:00:58 +0000 https://www.smallbiztechnology.com/?p=51823 At the Facebook community event, Ramon had the pleasure of catching up with Chevalo Wilson De Briano, owner of Charleston Gourmet Burgers. At the event, the discussed the value of entrepreneurship and how Chevalo’s former career shifted from saving lives to serving others in a completely new and different way. Introducing Chevalo Wilson De Briano […]

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At the Facebook community event, Ramon had the pleasure of catching up with Chevalo Wilson De Briano, owner of Charleston Gourmet Burgers. At the event, the discussed the value of entrepreneurship and how Chevalo’s former career shifted from saving lives to serving others in a completely new and different way.

Introducing Chevalo Wilson De Briano

Chevalo is the owner of Charleston Gourmet Burgers. He was a first responder to 9/11 and continued to be a firefighter for many years after 2011 serving New York City. Chevalo served the community and truly enjoyed doing so. “I loved it, I saved lives. I was a paramedic, I loved it,” Chevalo praised his time with the New York Fire Department. Chevalo saved lives and lived a fulfilling, purpose-driven life, yet he wished he had become an entrepreneur sooner. Sure, there was the thrill of adrenaline running into danger to help others, but there was something missing. There was also the promise of a paycheck at the end of every pay period along with a comfortable pension that allowed Chevalo to relax and know that he had what he needed for him and his family to survive. After a certain point, Chevalo knew it was time to go after his dreams.

An Entrepreneurial Mindset

In becoming an entrepreneur, you are opening your world up to a vast new set of possibilities. You are realizing that there are options out there for business that you never thought of before, and you are opening yourself up to those options and the potential for growth in your brand. Chevalo says,

“When you’re an entrepreneur, you have to reinvent yourself every single day. You have to come up with new ideas.”  

This is the type of creativity that Chevalo says he was longing for and missing in his previous career as a firefighter. He says in entrepreneurship, you use parts of your brain that you never had to use before. The daily hustle to build business and to grow as an entrepreneur is what gets Chevalo going. You can also visit https://www.ph-el.dk/aspirationsanlaeg-asp for better information.

After finalizing the entrepreneurship, my next goal was to hire a good team, who has experience in the fire watch but a good team leader plays an important role and as a team leader, it can also train other people on how to deal with the fire watch. Then I decided to Get a Fire Watch Officer in Los Angeles for my business.

“If I would have known about being how exciting being an entrepreneur could be, I would have started it earlier.”

With Great Risk, There is Great Reward

While taking the leap into entrepreneurship and starting a business may seem like a rewarding new start, it doesn’t come without its fair share of risks. As Ramon says, “it’s not all roses and good things”. You have to understand what you are getting into before diving in with your whole heart. You will struggle, and there will be tough days, that’s a given. But, you must ask yourself if the struggle is worth the reward.

“Being an entrepreneur does not mean you’re going to become a millionaire right away.”

Starting your own business does not and will not make you an overnight sensation, millionaire, or success. As Ramon says, “most of the time people {become entrepreneurs} to do it for the passion and the love of serving others.” It takes work, passion, and willpower just to get through the first few months (or years) before you begin to see the fruits of your labor. Sure you could get lucky and have a very successful start, but you shouldn’t bank on that when getting started.

Odds are you are going to start a business you are passionate about, one that you want to see helping others in some way, shape, or form. If this is truly your heart’s desire, then your ultimate reward will be in your outreach and service. Your struggle will be worth it, and you’ll be happy in your entrepreneurship.

So, the value of entrepreneurship? Helping others, being creative, and seeing your hard work pay off, it’s that simple.

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5G: How Fast Mobile Broadband will Affect Your Business https://www.smallbiztechnology.com/archive/2018/11/5g-how-fast-mobile-broadband-will-affect-your-business.html/ Fri, 02 Nov 2018 14:00:46 +0000 https://www.smallbiztechnology.com/?p=51790 5G is here, and it seeks to supercharge your internet speeds. On October 1, 2018, Verizon launched its 5G ultra wideband network ahead of many of its competitors leading the charge for incredible speeds and downloads times. 5G is rumored to launch fully in 2020, getting its start in the US, South Korea, and China. […]

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5G is here, and it seeks to supercharge your internet speeds. On October 1, 2018, Verizon launched its 5G ultra wideband network ahead of many of its competitors leading the charge for incredible speeds and downloads times. 5G is rumored to launch fully in 2020, getting its start in the US, South Korea, and China. Here’s what the launch of 5G will mean for your small business. You can visit cheapmotorhomes for more information.

First, what is 5G?

5G s the 5th Generation of cellular networking. Just as every new release and generation of cellular networking has changed the way we interact with the internet and our phones, 5G will do just that.

TheVerge.com explains that even more than being the 5th generation of cellular networking,

‘“5G” is an agreed upon set of standards defined by the International Telecommunication Union (the ITU) and the 3GPP, who work together with hardware companies and carriers to define what exactly a 5G network actually is.’

Verizon’s 5G Launch

Verizon has been working on their launch for quite some time, continually pushing their partners and others in the field to do more, faster. Currently, Verizon is spearheading the 5G network world with its 5G Technology Forum and 5G Labs, working together with other companies and developers to bring the 5G Network to fruition. Rather than wait on the competition or sideliners to bring what they have to the table, Verizon has decided to bring about the launch of 5G Home to get the ball rolling for the 5G world. There is no doubt, however, that we will soon see 5G networks from many other providers, all with various add-ons. You an even compare broadband plans online at Usave to get the cheapest and reliable plan too.

In early-mid September, 5G Home was available for ordering ahead of the official launch date. Initial users were part of an offer called the “First on 5G” members, who received three months of 5G Home Service for free. Following the introductory period, Verizon customers could add the service to their plan for only $50 a month. Those customers interested in the network who were not Verizon customers could get the service for $70 a month.

What does 5G mean for Small Business?

With the rate of mermobil and digital nomads growing, many small businesses are beginning in homes. Entrepreneurs often don’t have the seed money to open a storefront right off the bat, so many begin in their home. With a 5G home network, the speed and efficiency at which you can conduct your business will increase dramatically. You will be able to manage your business with the comfort and reassurance of a reliable network.

For more traditional brick and mortar small businesses, transiting to a 5G networking isn’t just a simple upgrade. 5G will bring about crazy fast speeds– some estimates claim up to 10 gigabits per second on a given device.  With 5G, companies can now customize networks based on the devices they’re using and their individual needs. Lag times will almost cease to exist, and customization will become king. Small businesses will soon become inundated with offers from startups and large providers with tales of how 5G will change the game– and it just may.

The Future of 5G

Verizon is currently setting the pace for the rest of the 5G world. Planning to launch a series of other 5G services, Verizon has made it known that a 5G mobility plan is in the works. Verizon has already made leaps and bounds into the 5G world including making the first 5G video call, the first 5G data transfer, and even the first Hologram call. (What!?)

There is no doubt that other companies are working on similar projects sure to be just as promising. AT&T has hinted at a launch later in the year of their own 5G network, and are even working on improving their 4G network as a stepping stone to 5G. There is soon to be a technological 5G arms race amongst competing companies, with the promise of competing offers, incentives, and specialized features across the board.

Thеrе аrе many factors affecting уоur іntеrnеt ѕрееdѕ, ѕuсh аѕ peak usage tіmеѕ, numbеr оf connected dеvісеѕ аnd uѕіng Wi-Fi. A hіgh-ѕрееd internet рlаn is one that саn wіthѕtаnd thеѕе ѕtrаіnѕ on уоur соnnесtіоn аnd ѕtіll give you plenty оf speed fоr all уоur оnlіnе асtіvіtіеѕ.

Fоr mоѕt hоuѕеhоldѕ, high speed internet provider with dоwnlоаd speeds of 100 Mbрѕ wіll gіvе еvеrуоnе the ѕрееdѕ nееdеd to engage a variety of online асtіvіtіеѕ аt thе same tіmе. Hіghеr ѕрееdѕ, lіkе the 1,000 Mbps max ѕрееdѕ оffеrеd wіth gig іntеrnеt plans, will give you еvеn more оf a ѕрееd buffer ѕо уоu can аlmоѕt аlwауѕ соunt оn a fаѕt соnnесtіоn.

With the bar set high speed internet provider and the race started, it will be only a matter of time before the next 5G possibilities are launched and reaching into the stratosphere for success. This all is great news for the small business world. Having these technological advantages and advances at your fingertips will only prove most efficient and promising for your small business. Take full advantage of any 5G services that you can, as a small business that is up to date in a technological world will be able to grow rapidly and successfully.

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10 Tips for Communicating with Your Colleagues https://www.smallbiztechnology.com/archive/2018/10/10-tips-for-communicating-colleagues.html/ Wed, 31 Oct 2018 16:32:58 +0000 https://www.smallbiztechnology.com/?p=51793 Sure, you can email one another anytime. But is this really the best way to communicate with colleagues? Why does communication matter, and what’s the best way to approach others? This quick guide to workplace communication includes useful resources that you’ll find helpful, no matter what your business specialty. 1. Understand the Why Why do […]

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Sure, you can email one another anytime. But is this really the best way to communicate with colleagues? Why does communication matter, and what’s the best way to approach others? This quick guide to workplace communication includes useful resources that you’ll find helpful, no matter what your business specialty.

1. Understand the Why

Why do you need to communicate right now? What’s your purpose in having that conversation or meeting? Simon Sinek does an exceptional job of explaining exactly what makes the “Why” so important. Knowing the purpose of each communication can help you get your point across quickly, concisely, and in a way that will inspire others to get on board and take action.

2. Choose a Platform

Decide how best to communicate. Email might be best, or perhaps you need to have a face-to-face conversation. If you need to communicate with an entire team, ensure that you leverage the power of technology to streamline your employee communication and avoid confusion. Software such as Sapho makes it simple to send essential information, deliver insights, and so much more.

3. Cultivate an Optimistic Outlook

Optimism can boost performance and make every aspect of your workday better. We’re not suggesting that you see the world with rose-colored glasses – instead, we’d like to recommend that you seek a positive approach and use positive words when communicating with others. Inc.com offers sound advice for cultivating a workplace where optimism is more than just a buzzword.

4. Don’t be Afraid to Use Humor

Humor makes us seem friendly and approachable. It encourages others to open up, relax, and communicate freely. Of course, it’s important to use the right approach to  humor in the workplace.

5. Know Your Audience

Who is involved? What communication style will they best respond to? Forbes notes that by demonstrating that you know your audience, you’ll earn respect, in turn making every aspect of your work life smoother.

6. Keep Criticism Private

Although there’s a school of thought that says the old adage “Praise in public, criticize privately” is wrong, Kim Scott of Radical Candor does an excellent job of outlining the importance of keeping criticism private. This post also explains how private criticism can lead to greater clarity.

7. Abstain from Gossip

Sure, it’s tempting to join the crowd and chat about others when they’re absent. Unfortunately, it’s pretty easy for the shoe to end up on the other foot – and when that happens, you’re suddenly the target of workplace gossip. Check out The Muse for some quick, easy tactics for avoiding workplace gossip. Not only will you seem more professional, avoiding gossip is a great way to be more trustworthy.

8. Demonstrate Empathy

It takes very little effort to care for others as individuals, but a little bit of empathy goes a long way. Discussing empathy in the workplace, Forbes mentions that empathy drives motivation while enhancing productivity.

9. Don’t Overdo It

When people are bombarded with a steady stream of information, they tend to feel numb, and this means that critical elements can be lost in the shuffle. Have a goal for every message and conversation. It may seem difficult to be both personable and succinct, but with a little effort, you can master the art of getting to the point.

10. Listen

Really – listen to your colleagues. Active listening can help with clients, too; for example, it’s a well-known tactic for boosting sales. Everyone wants to be heard and when you listen, you’ll gain incredible insight and build rapport with others.

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Protecting a Vital Asset – Data Recovery and Protection Planning https://www.smallbiztechnology.com/archive/2018/10/protecting-a-vital-asset-data-recovery-and-protection-planning.html/ Sat, 27 Oct 2018 14:00:50 +0000 https://www.smallbiztechnology.com/?p=51749 As a small business owner or manager, you understand the benefits of an agile team that isn’t held back by corporate bureaucracy. This allows you to make faster decisions and ideally take advantage of opportunities that help you grow. Despite the differences in operational and managerial styles, small companies can certainly learn some lessons from […]

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As a small business owner or manager, you understand the benefits of an agile team that isn’t held back by corporate bureaucracy. This allows you to make faster decisions and ideally take advantage of opportunities that help you grow. Despite the differences in operational and managerial styles, small companies can certainly learn some lessons from bigger firms. After all, they once started out small and must have made some smart moves along the way.

One shared lesson is the need for planning and some measure of structure. Companies of any size should have marketing and overall business plans with the mexico shelter services that provide a roadmap for statutory accounting and growth. They should also have a plan for protecting data, which is typically a firm’s most important asset (besides people.) The modern small business runs on data. Whether your company produces candles and knick-knacks or offers custom software, data is essential. Protecting this data warrants the creation of a data management and recovery plan, you can even contact this iphone data recovery service for professional assistance.

Create a formal plan.

first step is to admit that you need a plan and to then devote time to a formal written plan. Adding some formality to the process means you and your team take it seriously and holds you accountable to the plan’s requirements. Set an aggressive deadline for the first draft of the plan, and involve everyone in the organization to help you put the plan into motion. Even if you’re a one-person shop you still need a plan to protect your data, especially if you grow quickly and pull in new and more complex data sets, this is why we recommend to check this website HTTPS://WWW.VENYU.COM/CLOUD/.

Gather and collect.

A core part of your plan must detail how you’ll collect and then organize all of the company’s relevant data. Don’t overlook data sources that can prove invaluable, and consider deleting data that you are sure is no longer needed. Pay special attention to customer data, especially any that contains identifying personal information such as addresses, SSNs, or payment data. You want data from every platform and device, including your email contact system, digital camera content, and everything in between. Standardize how data should move from creation to storage, and centralize and segment the data in a way that makes sense to how your business functions.

Ask everyone on the team to provide their data to a centralized location, ideally a secure cloud service. Cloud storage is exceedingly cheap, and provides your team with remote access to information, and removes your data from site-specific risks such as floods or fires.

Manage the people and their access.

Most data breaches happen because of people-related flaws, not technology lapses. A staff member might use the old “1234” password to log in to the network and make it simple for a hacker. Or they could fall for a phishing scheme that exposes your business to ransomware. Maybe you have a disgruntled employee who decides to steal your prospect list or sends disparaging messages to one of our key clients. To prevent such occurrences you need to manage how people access, store, and send your data. As your company grows you need access monitoring and management tools so you can receive alerts when people attempt to pull sensitive data. Use such tools to shield financial data from the graphics department team, and to manage the logins of outside vendors.

Find a recovery expert. 

Despite your best efforts, things do happen. A staff member might spill coffee on their computer that contained thousands of customer email addresses. A power surge from a lightning storm might fry everyone’s laptops. When you experience these types of data losses, you need an expert in data recovery. Your data management plan should include a section on data recovery with the name of a reputable recovery firm. Do some research to find a company that offers superior customer service and has experience with a wide range of devices and data loss situations.

A complete data management and recovery plan is an important step for small business owners. It shows you understand your protection of data and the success of your business are linked together. Proactive data management planning is your best way to stop worrying about data loss and instead concentrate on growth.

Authored By: 

David ZimmermanDavid Zimmerman has been in the hardware/software industry for over 30 years, specifically in the data recovery software market for 20 years. During this period, he has been involved in the creation; marketing and support of the earlier drive recovery software products to enter the PC market and successfully marketed them both nationally and internationally. His company makes data recovery products for some of the largest storage device manufacturers as well as for most of his competitors. His experience in the market has made him uniquely familiar with the data recovery business.

LC Technology International, Inc.  is a global leader in data recovery, file system utilities and data security technology. Clients include original equipment manufacturers, local, state and federal law enforcement agencies, corporate security specialists and IT consultants, among others. Available worldwide and published in more than 24 different languages, LC Technology products are available direct or through several major manufacturers of flash memory products. Founded in 1997, LC Technology is based in Clearwater, Florida.

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Capital One Small Business Growth Index Reveals Crucial Info About Small Business Environment https://www.smallbiztechnology.com/archive/2018/10/small-business-growth-index-reveals-small-business-environment.html/ Thu, 25 Oct 2018 21:27:14 +0000 https://www.smallbiztechnology.com/?p=51758 The Capital One Small Business Growth Index, a biannual survey of 500 small business owners that evaluates attitudes towards individual business growth, industry conditions, and the economy as a whole, continues to be a vital tool in assessing the current environment of small businesses throughout the nation. According to the Fall 2018 Small Business Growth […]

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The Capital One Small Business Growth Index, a biannual survey of 500 small business owners that evaluates attitudes towards individual business growth, industry conditions, and the economy as a whole, continues to be a vital tool in assessing the current environment of small businesses throughout the nation.

According to the Fall 2018 Small Business Growth Index, the majority of small business owners are optimistic and satisfied with the current small business environment, but at the same time are facing a number of challenges and are concerned about how new governmental policies will affect them. These results are particularly significant because they are largely a result of the Tax Cuts and Jobs Act, a new piece of legislation signed by the Trump administration in December 2017 that lowers individual tax rates and increases the business expense tax deduction limit, as well as new tariffs that were introduced in January 2018. While the Spring 2018 Small Business Growth Index, published in April, evaluated early reactions towards the new tariffs and tax legislation, the Fall 2018 Small Business Growth Index evaluates more educated attitudes on these economic changes. As small business owners continue to realize just how complex the Tax Cuts and Jobs Act is (and just how much it might affect them), they are increasingly seeking out legal advice; 78% of small business owners have met with or plan to meet with an accountant or financial advisor too discuss the tax plan.

Small Business Owners Are More Optimistic Than Ever

Although the Tax Cuts and Jobs Act has been criticized for favoring large corporations with more expenses to deduct who will reach the $1million limit (unlike small businesses who will see little to no change) and are more likely to be able to afford hobby related expenses that are no longer deductible, the overall impact on small businesses has largely been positive. Despite these concerns, 2018 has so far proved to be a year of strong economic conditions and business growth that has facilitated an environment of optimism in the small business community. Over the past year, 48% of small businesses have experienced an increase in sales during the past 6 months, and 67% of American small business owners consider business conditions to be “good” or “excellent.”

 Of the small business owners who consider current business conditions to be good or excellent,

  • 65% credit business growth,
  • 54% praise national economic conditions, and
  • 51% cite improved business

Small Business Owners Are Concerned About Economic Policies

Despite the fact that 59% of small business owners surveyed felt the change in presidential leadership has had a positive impact on small businesses, small business owners remain concerned about certain policies and how they will impact their firms. Currently,

  • 49% of small business owners are concerned about the cost of healthcare,
  • 43% are concerned by tax policies, and
  • 36% are concerned about economic growth.

Another major concern, cited by one-third of small business owners (33%), is the Trump administration’s new tariffs and how they will affect small businesses. The series of tariffs passed by the Trump administration first in January, and then again in June, protected industries such as steel and aluminum, but also drove up the prices of production materials for businesses that previously could only afford to purchase foreign materials; now, these businesses, who going forward must pay high rates of American companies or else pay a 25% tariff on foreign steel, may struggle to afford production materials at all. As a result, many small businesses are concerned about their long-term sustainability.

Small Businesses Are Struggling To Hire

Another challenge facing small businesses today is that they are struggling to attain and retain employees. Today, 33% of small business owners plan to hire within the next 6 months, up from 25% one year ago; this increased rate of planned hires is a result of expansion due to increased economic growth, but also as a result of newfound hiring difficulties. Thirty-eight percent of small business owners blame larger corporations for hiring difficulties. While the Tax Cuts and Jobs Act created a better financial situation for small businesses that allowed them to expand, it also put them at a significant disadvantage in the hiring market; because the legislation allowed businesses to deduct higher amounts but restricted “personal” businesses expenses, larger corporations could now afford to offer benefits to employees that small businesses could no longer afford. As a result, the most qualified employees began to leave smaller firms for larger ones, and began to seek employment at small businesses with decreased frequency.

According to small business owners, the top reasons they are struggling to hire includes

  • the skills gap (cited by 34% of small business owners). It is increasingly difficult to find workers with specific skills, and small businesses do not have the same resources to train workers that larger corporations
  • competition from other businesses (cited by 30% of small business owners)
  • financial resources (cited by 30% of small business owners), and
  • the tight labor market (cited by 28% of small business owners).

Small Business Owners Are At a Disadvantage – But Should Remain Optimistic

“The Small Business Growth Index tells us that business owners are tackling challenges like hiring and retention with fewer resources than larger companies,” said Brad Jiulianti, head of small business card at Capital One. “Despite these challenges, we are encouraged by the continued optimism among business owners, especially given the major role they play in our nation’s economy.”

Capital One Wants to Help

In recent years, Capital One has emerged as a staunch supporter of small businesses that seeks to bridge the resource gap between modest firms and large-scale corporations. In addition to releasing the bi­annual Capital One Small Business Growth Index, Capital One provides a Spark Cash Card, which offers 2% cash­back on everything you buy, to small businesses.

Don’t forget to submit to Capital One’s Power of 2 Contest for small businesses by the November 3rd deadline – or peruse other entries for inspiration on how you can use cash back rewards to drive your business forward.Share how you use your cash­back rewards here and­ get the chance to win first prize of $50k, second prize of $25k, and third prize of $15k.

Published in cooperation with Capital One.

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HRdirect Smart Apps – Great Software to Manage Employees In Your Growing Business https://www.smallbiztechnology.com/archive/2018/10/hrdirect-smart-apps-great-software-to-manage-employees-in-your-growing-business.html/ Tue, 23 Oct 2018 14:00:42 +0000 https://www.smallbiztechnology.com/?p=51701 As Smart Hustle Magazine and SmallBizTechnology.com has grown, we’ve bumped against “HR issues”. I know another friend of mine, an accountant whose team is expanding. What abocomput you? As your company grows, you’re going to be hiring employees, which is good. But of course there are challenges. To know the details about employment lawyer, go […]

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As Smart Hustle Magazine and SmallBizTechnology.com has grown, we’ve bumped against “HR issues”. I know another friend of mine, an accountant whose team is expanding. What abocomput you? As your company grows, you’re going to be hiring employees, which is good. But of course there are challenges. To know the details about employment lawyer, go on  https://www.tpslawfirm.com/law-firm/site. How do you track their hours? What about their basic contact information and records? Let’s not even get started on tracking I-9 and W-4 forms. The list goes on. Just make sure when handling your employees you aren’t treating them badly in any way since they can easily contact a workers compensation attorney. If they ever get injured then they would have a right to file for a lawsuit with a lawyer like the ones from https://www.marksandharrison.com/workers-compensation-attorney/. For those who unfortunately find themselves in this situation, then consider contacting a workers compensation lawyer for legal assistance. 

Many of you might be trying to handle this with Excel, manila folders or a plain database. These solutions might work to some degree. Kind of like duct tape or gum to patch a 747.

The best solution is a one built from the ground up, that’s affordable and can handle your Small Business HR needs.

HRDirect has a suite of easy to use apps HRdirect Smart Apps that solve so many employee…HR…human resource – whatever you want to call it – issues for growing businesses.

I took a spin of their Employee Records app, I got it setup and ready to go in minutes. The app has tabs for job details, emergency, time & pay and more.

Excel and databases might work to some degree, but an easy to use suite of apps like HRdirect Smart Apps is best. These suite of apps are built with the features that most businesses, including yours, would need like an online business directory to make the life easier for each company.

What’s also nice about the Smart Apps suite is that they are all connected. Inputting an employee record in the Employee Records app makes that employee’s name and relevant details available in the Attendance Calendar or Progressive Discipline app. This is a huge time saver and reduces errors in double entry.

When you hire an employee you have a contract with them which includes them having certain responsibilities to you and you having certain responsibilities to them. Furthermore, there are legal obligations and responsibilities, such as taxes and how you handle inter-employe relations that are government regulated.

You don’t want to risk having a lost manila folder, name that can’t be ready on a sticky note or one set of employee data in your legal teams spreadsheet and another set of employee data in another database.

Security is also important. Your employees expect you to hold their data in confidence and I’m sure you want it secure as well. With HRdirect Smart Apps, they’re able to secure your data, your precious employee data much safer than you can.

Today you might only need a simple app to track employee contact information. Tomorrow, as you grow you might want to track time and attendance. As you expand even more and hire more staff you’ll want to track applicants. HRdirect Smart Apps full suite of apps grows with your business and you can buy what you need, when you need it.

With some things in business you can take the time and the risk to “figure it out”. Maybe when figuring how to best use Instagram is ok. Or figuring out how to grow profits in your business. However, you don’t want to “figure out”, employment management.

HRdirect Smart Apps is backed by a team of employment law attorneys, HR experts and legal researchers to ensure their Name Matching software helps you comply with the law, build a great company and lead an amazing team.

At a rate of $60 per year, per app, the HRdirect Smart Apps is quite affordable.

As your business grows, you have a choice. You can stumble and bumble along or you can use a great suite of apps from HRdirect Smart Apps, don’t forget that there’s also a nanopositioning software for sale option, that can benefit your business in so many ways. 

Published in partnership with HRdirect.

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Small Business Beware: Employee Devices are Risks You Didn’t Realize https://www.smallbiztechnology.com/archive/2018/10/employee-devices-putting-smb-at-security-risk.html/ Tue, 16 Oct 2018 17:05:42 +0000 https://www.smallbiztechnology.com/?p=51673 Here’s a scenario: you enter an elevator with several other people. One of those people, you find out after the doors close has the flu – which you didn’t discover until that “minor” cough in the elevator became two weeks of bed rest. And you weren’t the only one that was infected. Another person on […]

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Here’s a scenario: you enter an elevator with several other people. One of those people, you find out after the doors close has the flu – which you didn’t discover until that “minor” cough in the elevator became two weeks of bed rest. And you weren’t the only one that was infected. Another person on that elevator also became sick, and you know of at least one other person who the bug was passed onto.

Cybersecurity issues at small businesses (SMBs) are comparable to the elevator scene. Everyone’s personal devices carry vulnerabilities (aka germs). Some lack passwords, others have downloaded malicious apps; some run on very outdated software. Now, it’s very easy to imagine an employee joining free, public Wi-Fi while waiting for a friend at a coffee shop. Unbeknownst to that employee is that his device has several vulnerabilities, and simply by connecting to a network that he thought was secure (but wasn’t), he inadvertently opened up his entire company to attack.

The outdated software on the device is similar to an immune system. Because it wasn’t properly taken care of, it was prone to infection, and because most people don’t practice the most secure and technological hygienic practices with their personal devices, an SMB is at higher risk of a small incident growing into a much larger problem.  

The World in the Palm of Your Hand, and All the Problems with It

The technology we own and use every day has allowed us to make great advances in both personal knowledge and productivity. It has even enabled small businesses to skirt costly overhead by avoiding the need to provide employees with phones and computers. Those savings, however, do not come without risks.

Today, SMB employees occasionally sign technology policies, but they are rarely enforced. And if employees use a personal phone for work, which most small business workers do, you can bet that even the most well-intentioned rule-followers aren’t thinking of device policy at night or over the weekend; instead they connect to any public Wi-Fi with a signal and often fail to update operating systems and apps with any sense of urgency. Small business leaders aren’t naïve that such activity or lack thereof is taking place, but they look the other way to keep costs down and productivity high.

Trading security for convenience is the top risk factor when it comes to personal devices, so it’s no wonder that we keep hearing about data and network breaches. Unfortunately, smart devices hold more information about us than we want to acknowledge. Between payment information, and emails with personal identifying information, to the occasional picture of a driver’s license, and the access to networks and cloud-apps, devices carry a plethora of valuable information of interest to attackers.

Why It’s a Big Deal for a Small Business?

Two recent reports identified both the most cyber insecure cities and airports in the United States, each highlighting just how many active threats exist at a given time. For example, if an employee joins a copycat Wi-Fi network (known as an Evil Twin) at the airport instead of the airport’s official network, it’s not just their phone that’s affected, it’s potentially his entire company’s data, cloud-apps, and devices, too.

Specifically, there are several threats that SMB employees using their own devices are prone to. For one, many people are slow to apply critical updates to their devices that often include security patches. This lack of or outdated anti-malware and firewall protection leaves devices wide-open to malicious code. Even more common, employees’ personal devices lack strong password protection protocols – such as a password written down in their Notes apps; the same password used for everything; or worse, no password at all. Some employees may even “jailbreak” their personal devices, meaning they bypass the original manufacturing software restrictions to install previously prohibited software and/or applications. Once the original operating system is no longer supported, remediation in the event of incidents is impossible.

SMBs are not equipped, both technically and financially, to handle the fallout of a successful attack. According to an Accenture study, the average cost of cyber-crime over three years was more than $3.5 million, for the smallest companies it studied. That kind of fallout from a cyber attack will shut down most small businesses and for those that do survive, the lost time and reputation damage will have lasting effects. Some SMBs may have cyber insurance, but depending on how the incident occurred, generally phishing, most policies won’t cover the claim.

What SMBs Can Do to Mitigate Risk

Half the battle of cybersecurity is education. Invest time and money in programs that can teach employees to recognize and report threats, especially if they are using their personal devices for work. SMBs should also develop and enforce a device policy, or even set up a device management software to identify risks. Currently, there are easy to use platforms that can secure users, devices and SaaS applications. Platforms like these can provide SMBs with the ability to monitor devices and networks and control which are compliant or not. Knowledge is power, and these tools give your IT administrators – whether internal or outsourced – the insight into problems before they affect your whole company.

In this hyperconnected world, cyber threats will continue to rise both in frequency and complexity. For SMBs, the lack of resources can create risks that for large enterprises do not even register. To level the playing field, SMBs must educate their employees and find the solutions that bolster defenses without breaking the bank. After all, with a strong immune system, a body can fight off the flu. And with the proper cybersecurity in place, a company can mitigate threats.

Dror Liwer is the co-founder and CISO of Coronet, a data breach protection provider for companies that use the cloud.

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How to Make The Perfect Sales Pitch (8 Tips) https://www.smallbiztechnology.com/archive/2018/10/making-the-perfect-sales-pitch.html/ Mon, 15 Oct 2018 16:54:21 +0000 https://www.smallbiztechnology.com/?p=51663 When approaching investors or potential clients, your company pitch is crucial to landing the job or getting investment funding. With only an elevator ride time to get the most important points of your business plan across, the perfect sales pitch can seem harrowing or nearly impossible to make. The bad news: Many people struggle with […]

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When approaching investors or potential clients, your company pitch is crucial to landing the job or getting investment funding. With only an elevator ride time to get the most important points of your business plan across, the perfect sales pitch can seem harrowing or nearly impossible to make.

The bad news: Many people struggle with getting a pitch together at all, while others battle with honing their spiel or keeping it audience-relevant.

The good news: Ramon Ray happens to judge spitch competitions from time to time, and has given us his insight into how to formulate the ideal business or sales pitch. Here are the top 8 things to consider so that you can form the perfect pitch:

1. Enter Pitch Competitions

Yes, these are a thing! In pitch competitions, you and other small business owners can toss around your business plans, ideas, and pitches and see if they are caught. Puns aside, these competitions serve as a great opportunity to not only practice telling people about your business, but you have the chance to actually reap the benefits of investment if you win! Pitch competitions include actual potential investors, meaning you could walk in to practice and walk away with funding for your small business.

2. Make Connections

With pitch competitions, you are able to make connections even if you don’t walk away with a win. Even if the judging investors don’t choose you and your sales pitch, there are typically investors present who may take an interest in you and your company. These connections could then lead to investments and funding to get your business off the ground. Aside from investors, you will meet other small business owners and will network with people going through the same things you are in the small business world. You can potentially toss ideas around and brainstorm with others, only improving your business along the way.

3. Personable Pitch

Make sure that you are making connections with your potential investors. If you have rehearsed your spiel so much that you sound robotic, you can’t connect with them and get them to become interested and invested in your company or brand. While you want to know your pitch and know it well, you need to practice comfortably proposing it and making those person to person connections throughout so that you draw interest from the people you are trying to sell.

4. Know your Audience

Depending on the nature of your pitch, you may need to form alternate versions of it. If you are speaking with investors, you’ll need to concentrate on goals for the company and what their contribution would do to help you reach those goals. Make a clear depiction of where their money is going. If you are speaking to potential clients, you are truly trying to sell them on your product or service. Make sure that you are painting a great picture of what you have to offer so that they will ultimately leave with your message in hand and their money in your hand. Being able to have a solid pitch foundation that you can alter for your audience is important and can benefit you greatly.

5. Know the Rules

For a pitch competition, it is important that you understand the guidelines and rules before you enter. This applies to real life investment opportunities as well. You need to know the rules of how the investor operates to adjust your pitch to best appeal to them and what they do. You don’t want to go in blindly pitching for a $100K investment to a company that’s known for only investing $10K towards new clients. Know your audience and do your research to know the rules.

6. Keep Track of Time

Manage the time you have to give your pitch wisely. They don’t fall into the category of an elevator talk for nothing. A sales pitch of any sort is no more than 2-3 minutes long, so you want to hit home the most important and relevant points in that short time span. Don’t get bogged down in the details or you could run the risk of striking out before you even get through your spiel. Take your time, but use it wisely to land the investments!

7. Be Clear in Your Intent

Make sure your pitch is clear and to the point, enough so that it is blatantly obvious what your company does, solves or offers. If your pitch has too much fluff to try to get sales, potential investors or clients won’t be able to clearly tell what you have to offer. Your audience may get lost in the overabundance of detail and get turned off by your company as a result. Remember, you’re trying to grab their interest quickly, and then they can ask follow up questions where you can go into more detail.

8. Provide Examples —

Don’t be afraid to provide an example or two in your pitch. Yes, you are limited on time, but if you strategically place examples you are not only providing proof, but you can also make your points clear. You’re then taking care of two aspects at once, saving time in the long run, and getting the information in there.

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10 Video Marketing Mistakes A Good Marketer Should Avoid https://www.smallbiztechnology.com/archive/2018/10/video-marketing-mistakes-to-avoid.html/ Fri, 12 Oct 2018 18:52:23 +0000 https://www.smallbiztechnology.com/?p=51637 A famous adage goes like this, “When you fail to plan, you plan to fail”. Whatever you do, it is quite important that you know what you are doing and you do it right. Same is the case for your video marketing strategy as well. Video marketing today is like a fast and competitive game. […]

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A famous adage goes like this, “When you fail to plan, you plan to fail”. Whatever you do, it is quite important that you know what you are doing and you do it right. Same is the case for your video marketing strategy as well. Video marketing today is like a fast and competitive game. If you are likely to make any mistakes, then there is no winning. A poor quality video marketing campaign can do more harm than good to your video as well as your business. Remember the video you make reflects your brand. Hence, getting it right is indeed crucial.

With 87% of online marketers using video content to improve their marketing strategy, 51% of them have claimed videos to be the best content to give you ROI.  Also, viewers retain 95% of the information you give in the form of a video as compared to 10% when reading it in a text. But the fact is, that kind of success is not very easy. Your video marketing should also be bang on! With plr videos being the superhero of marketing, you will always get back what you put forth in your video marketing strategy. Avoid any mistakes and you will be on your way in producing a video that surely captivates the world.

Without further ado, let’s get into the details of various mistakes you are likely to make in your business’s video marketing strategy, how to get rid of them and rise like a star!

How to avoid 10 common video marketing mistakes

Let’s face it! Video marketing costs money. And when you are willing to lay a budget on this marketing strategy, a mistake is something you cannot afford. Below are the most common video marketing mistakes that even experts can sometimes make.

  1. Choosing the wrong partner

Today, anyone can make a video easily with just a smartphone in hand. But, is that what you want? The customers of your business might equate the quality of your video to the quality of your business. Thus, you need to consult the experts. In order to save the budget, you might either try and cut a few corners of the video, or opt for the cheapest company. But, that’s like marrying the wrong person. Embarking any of this will be a huge mistake on your side so you should consider having a partner who has gone through marketing to students training.

When your customers see your video, they should feel comfortable spending their money on your business. For that, it is important to choose the right video production partner and create a high-quality video for your business. Taking the right professional help is your first step in video marketing. If you make a mistake here, it’s a mistake that can’t be taken back!

  1. Creating extra-long videos

Well, today people are either busy, or they don’t have enough patience. Probably, it is both of these. However, the shorter the video, the better it is. That is the new thumb rule in video marketing. And keeping it too long is an easy mistake for you to make. So stay away from it. Too much of anything is always boring. It is best to keep your video short, sweet and to the point. A video that lasts between 60 – 90 seconds does the best magic work in your video marketing strategy.

The longer your video, the less likely are your viewers to finish watching it. Also, ensure to put the meat first. That is, mention your key points in the beginning and cut out any irrelevant content that extends your video length. Remember, your video is not a manual, but a hook to entice your target customers in video marketing.

  1. Jamming your video with messages

What would happen if you stuffed your suitcase with too many things that it can’t hold? It would burst! Now, that is a mistake you can also make in your marketing video. Don’t pack all the messages you need to convey into a single video, but instead make multiple videos for different messages in your video marketing strategy. Cramming too many messages into one video will mean that none of them was conveyed properly. This will dilute and confuse the message, making your audience unable to follow up.

Hence, stick to one video-one message format. At the end of the video, your viewers should know what you have conveyed easily. Overload of too much information in a single video might result in them losing interest in your video, or even worse, trust itself. So pace yourself, and avoid the mistake of overloading your videos.

  1. Poorly branding your business

Many times, chances are that you remember a great video, but forget who produced it. A similar mistake can happen in your video marketing strategy as well. It is important to effectively brand your business in the marketing video you make. Placing your company logo, mentioning the tagline, URL etc. are essential to convey your brand identity successfully. Sometimes you might get completely wrapped up in making the video that you forget about branding aspects. Don’t make this mistake. Involve in successful branding because that is what sets you apart.

Ideal location to include your business’s branding is at the beginning of your marketing video. By doing so, the viewers will remember your video as well as your business’s name and identity. Now, brand recall is something you might not want to miss out on due to poor branding right?

  1. Don’t overdo your sales pitch

How many customer support calls have you hung up on? How many promotional emails have gone into your spam? Well, quite a few numbers? The reason could have been that they were too sales-pitchy. The truth is, nobody likes the feeling of being sold to. So ensure to not make such a mistake in your video marketing.

Don’t force feed your customers about purchasing because they might not like it. Customers wander in looking for things that are beneficial to them. So, that’s what your video should be about. Empathize with their need more than pushing your product into their viewership. Sales will automatically happen then. Build a relationship with them, understand them and make them feel that you understand them. Only then dive into your sales aspect. It’s a huge mistake if otherwise!

  1. Avoiding a strong CTA

“Get in touch with us”, “Click here to download our app”, “Visit our website”. Have you used anything like this at the end of your video? If you haven’t, it is more of a sin than a mistake! Without a proper closing statement or a call-to-action, you are leaving your viewers in a dilemma about what’s next. Your video might just fade into the black like that. Also, this might mean that you just lost a valuable lead, a click or a sale. You do not want that happening for sure.

So, ensure to include a strong call-to-action at the end of your video, guiding your viewers about what to do next. This closing statement is as important as the quality of the video you make. After all the hard work you did to get your target customers on your website, you do not want them going in vain just because a strong CTA didn’t exist.

  1. Disregarding the usage of SEO

Now that you have made your marketing video, next big thing is to get your target customers to see your video. Earlier, video meant Youtube. But today, that is not enough. There are several video optimization tactics and techniques, that can be provided by the best SEO agency in Singapore, you need to follow if your video needs to be seen by the masses. In order to see your video rank #1 on the internet, you need to optimize it with the right keywords, right metadata and good thumbnail image. Disregarding such factors of the video SEO will be a huge mistake because those who use them will go up.

Today, video SEO is a major part of every marketer’s life. If you wish to see your video popularize and become number 1, do not ignore SEO based marketing for even a minute. The results they can bring in are remarkable.

  1. Under using available platforms

Notice anybody using a device, and you are likely to find them watching a video. Video lovers are so many now. But, it is not true that the video each of them watches is on the same video hosting platform. With every other platform hosting a video to increase their business, it is important that you make use of the right platforms for your video marketing.

Earlier it was either Youtube or Facebook. But, not anymore. There are so many social media platforms and business-oriented platforms such as Instagram, Snapchat, LinkedIn, etc. where you can upload your business video to make it go viral. Also, uploading videos on homepage or landing pages are also in trend. Taking into consideration factors such as your target audience, type of video, objective etc., you need to make your hosting platform choices.

  1. Expecting instant results

It is said that great things always take time. The same applies for your video marketing strategy as well. If you are looking forward to some amazing marketing results overnight, you are more likely to be a little disappointed. Not everybody is lucky enough to get a million views for their video within hours of being uploaded.

The work does not finish once you make a video and upload it. Rather, it is after that the work actually starts for the marketing team. As a marketing individual, you need to understand that a good video marketing strategy requires time, patience and dedication to outperform competition.

  1. Not using video analytics

Once you have a well-planned video marketing strategy, begin executing it. But, how do you know if it is working for your business? That’s when you need to get an analytics check done for your video marketing strategy. You can obtain information about who watches your video, what do they watch, how long do they watch, which part of the video did they watch more etc. This will give you an idea about your target customers interests which later become your leads.

Stats don’t lie. Hence, revamping your marketing strategy after a regular analytics check is always best. Not doing so will only result in you regretting about the mistake you did later on.

Final Verdict

Mistakes can happen to anybody. But, once you know that it is a mistake, you can always refrain from not committing them again. After reading this article, you know what not to do to get your video marketing strategy right. Also, keep yourself updated about the video marketing trends. Things that don’t seem like mistakes today can become catastrophic errors tomorrow. Definitely, you would not want to be a part of that. Avoid these errors and your video marketing is all set to fly high.

10 Video Marketing Mistakes A Good Marketer Should AvoidKoushik Marka is the founder and CEO of an explainer video production company titled Studiotale. With strong entrepreneurship and professional skills, his qualities do not end there. With expertise in Vector Illustration, 2D Animation, Motion Graphics, and Digital Marketing, he loves what he does. Apart from being a work enthusiast, his off-work preferences are playing video games and traveling.

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How to Start a Fintech Company https://www.smallbiztechnology.com/archive/2018/10/how-to-start-a-fintech-company.html/ Fri, 12 Oct 2018 15:27:28 +0000 https://www.smallbiztechnology.com/?p=51622 Starting a new business requires planning, a good understanding of the business field or industry, especially in emerging fields like fintech, as well as handling the steps for opening a legal entity. The company formation process and the requirements for a fintech company in Cyprus will differ from those in the Africa-Pacific region, however, this […]

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Starting a new business requires planning, a good understanding of the business field or industry, especially in emerging fields like fintech, as well as handling the steps for opening a legal entity. The company formation process and the requirements for a fintech company in Cyprus will differ from those in the Africa-Pacific region, however, this business field offers exciting new opportunities for entrepreneurs who have the expertise and innovation to deliver financial products and services.

Fintech Startups

Financial technology or fintech, in short, is the cumulus of new technologies and innovative services that aim to improve or even replace traditional financial services. From online payment solutions to cryptocurrency wallets or personal finance management, these companies are delivering innovative solutions to individual customers as well as corporations.

Fintech companies in Hong Kong are an example of how a city that has long been a business and financial hub in Asia had adopted the new technology and innovative solutions. The Special Administrative Region is an attractive location to base a fintech company because of the easy company set-up procedure and the low taxes on corporate profits. Other locations that offer advantages for investors and a welcoming business climate include the Netherlands, where opening a Dutch fintech company has the advantage of easily accessing the surrounding European markets.

What to Focus on When Starting a Fintech Company

Here are some points investors can take into consideration when starting a fintech business:

  • Specific regulations: the financial regulators in Thailand will adopt a different approach than those from the Netherlands for example; understanding how the law treats companies that offer financial services and whether or not they are regulated by the local financial supervisory authorities is important.
  • The team: offering quality and reliable financial services is possible with the help of a professional team; technological and business experience are two important skills to look for when hiring employees for a fintech company in Thailand or any other country.
  • The product: the service or product offered by the company will need to be one that answers a need; the market is already populated by companies that offer solutions for personal finance, payments, and insurance; creating a new platform or delivering an improved solution is important for fintech startups regardless of the fact that they are incorporated in an EU country like Ireland or elsewhere.
  • Funding: opening a fintech company in Germany, for example, will involve several costs, from the minimum share capital for a GmbH to the ones needed to rent and equip office space; funding for companies in the fintech sector is high and investors can submit their project to a crowdfunding platform.

Please note that the details provided in this article are informative but do not substitute professional company incorporation services. Investors who wish to know more about how to start a fintech company or those who need specialized advice can reach out to a local company formation expert.

Published in Partnership with Bridgewest

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How to Use Video to Attract New Customers https://www.smallbiztechnology.com/archive/2018/10/video-to-attract-new-customers.html/ Tue, 09 Oct 2018 20:14:33 +0000 https://www.smallbiztechnology.com/?p=51603 The popularity of learning online is skyrocketing. In fact, the World Economic Forum reported that the global market for online education would reach $255 billion last year alone. Online learning even led to the creation of a new industry comprised of companies, like Skillshare and Udemy, offering courses to help professionals learn new skills at […]

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The popularity of learning online is skyrocketing. In fact, the World Economic Forum reported that the global market for online education would reach $255 billion last year alone. Online learning even led to the creation of a new industry comprised of companies, like Skillshare and Udemy, offering courses to help professionals learn new skills at their own pace, whenever and wherever they please.

This widespread adoption of learning online has also created an opportunity for small businesses to connect with their customers in an authentic way. By utilizing video to package up your expertise, product tips, best practices and more into an online miniseries, you can offer a valuable resource to your current customers and attract new ones.

One example is Patch, a plant and garden delivery business. As an added benefit to its current customers and to get discovered by new ones, the team at Patch developed a free online course on plant care tips. By signing up for the course, Patch’s customers receive daily emails on a new lesson in the form of a helpful video. Each video is less than two minutes in length and housed on the company’s website. Many small businesses, like Patch, are experts in their industries, products or services.  And they’re using this expertise to help grow their customer base and bolster their brand reputation.

As a small business owner juggling a variety of responsibilities, the idea of creating sleek videos may feel out of reach. In reality, modern video creation tools are turnkey with a low cost of entry. These solutions, like Camtasia, allow even the most novice of users to easily create engaging and eye-catching videos with things you already have, including webinar recordings, video clips, images, and PowerPoint presentations.

Creating professional quality videos is easier and more affordable than ever. Here are five ways you can use video to help boost your sales and enhance your marketing activities.

  • Get in front of the right audience.

    By registering for your online mini-course or video series, your customers are opting into receiving more content from you. This allows you to continue targeting them with relevant marketing materials, offers, and more as they move through the sales funnel.

  • Learn more about your customers.

    By analyzing the top performing videos and using this youtube video editor, you’ll gain powerful insights into what resonates with your customers and what they may want to see more of in the future. For example, if a video received significantly more views, comments or shares, consider creating additional pieces of content, such as social posts, blogs, or paid ads, with the same theme.

  • Increase repeat visits to your website.

    Housing your videos on a specific landing page or centralized location gives registrants a reason to continue returning to your website. Use a website traffic tool, like Google Analytics, to track where they go and spot trends.

  • Reuse and recycle.

    Consider the videos you create for your online course as evergreen content. Use them elsewhere in your sales materials or marketing campaigns. Videos are also favored on newsfeeds and therefore can be helpful in breaking through the clutter on social media as well.

  • Give them a reason to come back.

    Most importantly, you’re offering a valuable resource to benefit your customers. By helping them learn more about your product, sharing your expertise, or providing best practices, you’re giving them a reason to return.

Sleek and engaging videos are no longer reserved for large enterprises with equally large budgets. Thanks to modern solutions, businesses of all sizes can easily create engaging video content. If you’re looking to grow your customer base and increase purchases, consider creating an online video series.

Want more information about how visuals are changing the way we learn and work? Check out our recent study.   

 

 

By: Matt Pierce, Learning & Video Ambassador, TechSmith

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The Power of Two – Capital One Contest – Win $50,000 to Grow Your Business https://www.smallbiztechnology.com/archive/2018/10/the-power-of-two-capital-one-contest-win-50000-to-grow-your-business.html/ Mon, 08 Oct 2018 16:31:44 +0000 https://www.smallbiztechnology.com/?p=51567 Capital One just launched The Power of 2 Contest. Share how you use your cash-back rewards & get the chance to win a first prize of $50k, second prize of $25k, and third prize of $15k. Remember to submit before the November 3rd deadline for your chance to win – or peruse other entries for inspiration on how you can use cash back rewards to drive your business forward.

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To small business owners, employees often feel like family. With your feet on the ground, working alongside them every day, it’s hard to not want to do right by them. It’s even harder to not have the funds to be able to provide them with everything you feel they deserve because you have a business to run with bills that need paying. It’s even harder when you lose those valued employees who believe in your company to larger corporations with more competitive salaries or benefits. Don’t worry if you don’t win the contest, you can always get a business loan for any financial help you may need in the future.

Ken’s Story.

If you’ve been watching TV lately, perhaps you’ve seen Capital One’s new advertising campaign, featuring Ken Jacobus, CEO of New Hampshire-based small business Good Start Packaging, who redeemed $36,000 in cash-back rewards in 2017 with his Capital One card and used that cash to pay for health insurance for his team, showing appreciation to his employees and giving his business a competitive edge in hiring. Capital One’s Spark Cash Card is a credit card specifically designed for businesses that gives 2% cash-back on everything you buy. With the Spark Cash Card, you can afford to give your hardworking employees the bonuses they deserve. You can buy them lunch once in a while to thank them.

Ken Jacobus inspired Capital One to ask small business owners, how they use the cash back rewards from their Spark cards to fuel business progress, take care of employees, and ultimately seize the competitive edge offered by 2% unlimited rewards.

Capital One’s Power of 2 Contest.

To gather those inspirational stories, Capital One just launched The Power of 2 Contest. Share how you use your cash-back rewards, here and you get the chance to win:

  • First prize of $50k,
  • Second prize of $25k, and
  • Third prize of $15k.

Remember to submit before the November 3rd deadline for your chance to win – or peruse other entries for inspiration on how you can use cash back rewards to drive your business forward.

There is no purchase necessary and the submission phase ends 11/3/18. The contest is open to residents, 18 years or older, in the 50 US States and DC who are Spark cardholders.

Remember to sign up for the Power of Two – Capital One Contest, here!

Published in cooperation with Capital One.

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CRM Systems: A 10-Point Guide https://www.smallbiztechnology.com/archive/2018/09/crm-systems-a-10-point-guide.html/ Sun, 30 Sep 2018 14:00:34 +0000 https://www.smallbiztechnology.com/?p=51545 CRM, or Customer Service Management System, is a necessary part of any business that needs to better understand its customers. Good Repair Shop Software are designed to track interactions with customers so businesses in an organized space. Without an official CRM system, businesses often keep no record of interactions with customers or if they do, […]

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CRM, or Customer Service Management System, is a necessary part of any business that needs to better understand its customers. Good Repair Shop Software are designed to track interactions with customers so businesses in an organized space. Without an official CRM system, businesses often keep no record of interactions with customers or if they do, those interactions are no organized in one location. This creates problems with follow-up activities, leads and prospects, and staff turnover.

There are several different types and features can be included in a CRM. How do you know which is the best one to use? Take a look at our 10-point guide before you invest in a CRM that doesn’t work for your needs.

1. Types of CRM Systems

There are three different types of CRM systems that meet the needs of businesses of all sizes. A single entrepreneur can get by one computer. Small businesses with more several employees often rely on a self-hosted CRM on a server. Larger businesses tend to use CRM systems that are hosted on the cloud and can be accessed anywhere via WiFi because a third party provides it.

2. What does a CRM do?

The question should be what doesn’t a CRM do. The real goal of a CRM system is to manage customer contacts – everything from basic details like phone numbers and email addresses to details about conversations. With this information, users can track activities and goals to build sales. The CRM also helps employees take a customer from the lead stage to the conversion stage – even if more than one employee is involved.

3. Do CRM systems integrate with other applications and systems?

Yes. They can be synced with email programs and calendar applications.  Some CRM systems actually have messaging functions built right in, so they do not need to be synced. Larger companies benefit from complex CRM systems that allow employees to interact within them.

4. Can CRM systems customize data for individual employees?

Yes. All three types of CRM systems have dashboards that can be customized based on an employee’s workplace needs. These dashboards are designed to be intuitive for easy use.

5. Can CRM systems work with social media?

The newest CRM systems do work with social media platforms. Since most businesses use social media to gather and work with leads, the newest CRM applications actually integrate social media data into the traditional streams of data. CRM systems are designed to make work life easier for sales staffs. By integrating social media data, sales forces benefit by learning about their customers’ reactions to their brands and products and make better decisions on new products and services. It would be a mistake to not connect your CRM to your business’s social media feeds as it gives businesses the tools they need to quickly respond to customers to maintain their loyalty.

6. Can CRM systems be used for marketing?

If you select a CRM with social media features, you can actually use the CRM data to build a better marketing campaign. Social media is generally a one-way street for businesses that post videos on YouTube, send messages on Twitter and Facebook, and create photos for Instagram. Without a CRM, businesses have no idea what, if any, social media posts engage customers, gather leads, and convert them into sales. But with CRM, marketing departments can learn from every piece of social media content and make changes as needed. Traffic goes two ways with a CRM used in conjunction with social media.

7. Are CRM systems scalable?

They certainly can be scaled for businesses of all sizes, especially those that are cloud-based. Third-party providers often charge businesses for what they use and they can customize a CRM to meet the needs of the business. CRM systems that are server based can usually be scaled to business sizes, too.

8. What are the benefits of a CRM?

There are numerous benefits to added a CRM to your business, no matter what the size. The ultimate goal of using a CRM is to increase sales, thus increasing revenue. Along with that goal, a well-designed CRM will help businesses improve their customer relationships. It also improved communication with customers and with fellow employees, as the CRM gives businesses standardized, customized communication tools that create consistency. The CRM also creates opportunities for employees to work as a team to grow sales by working from the same collection of data.

9. What features do I need in a CRM?

This will depend on the type and size of business you have. CRM systems are useful for businesses of all sizes, from the smallest startup to the biggest corporations. Along with analyzing customer and marketing data, they can be used to manage leads and pipelines. These features allow employees to get an organized, visually attractive view of leads and sales without having to scour through unwieldy spreadsheets.

There are even more advanced communication features on many CRM systems. Some have built-in phones so you can contact leads right from the screen while logging the conversation. Most have voicemail options, too. Many also have email features that allow users to create email templates and content while also collecting data metrics like open rate and more.

The better CRM systems also allow users to create customized reports and to create automatic tasks. So, you can look closely at your performance or your employees’ performances in any given time frame. You can also set up your CRM to automatically change the status of leads based on phone calls, social media responses, or other activities. The better CRM systems will also allow users to set reminders, too.

10. How do I choose the best CRM for my business?

There are several factors to consider before committing to a CRM system. For many business owners, price is often the first consideration. Decision makers should consider both the upfront cost and the maintenance costs, too. The second consideration should be the features that fit your needs. The final factor to consider is the required technology, especially if a CRM requires the use of an exorbitant amount of cloud space or the use of a new server that you do not have.

Authored by: Kristen Bentley, Reporter, Smallbiztechnology.com

 

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Background Checks: Tools for Cautious Hiring, Even in a Tight Labor Market https://www.smallbiztechnology.com/archive/2018/09/background-checks-tools-for-cautious-hiring-even-in-a-tight-labor-market.html/ Thu, 27 Sep 2018 14:00:26 +0000 https://www.smallbiztechnology.com/?p=51489 In today’s tight labor market, hiring can be a challenge for any business. When a seemingly high-quality resume hits the top of the pile, it can be tempting to move quickly through the recruitment process so as to not lose this top talent to a competing offer. A quick and efficient hiring process is undoubtedly […]

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In today’s tight labor market, hiring can be a challenge for any business. When a seemingly high-quality resume hits the top of the pile, it can be tempting to move quickly through the recruitment process so as to not lose this top talent to a competing offer. A quick and efficient hiring process is undoubtedly an asset when businesses are trying to appeal to candidates, but one recruitment step that should not be skipped is background screening.

It is well known that resumes are most important documents when you are seeking the job opportunities in any company. Before appearing for the interview you must send the resume to the prospective employer for proving your aptness. After viewing the listed details, if the employer finds you suitable for the job, he may call you for the interview and judge you on your performance in the interaction. Even if you are a good worker, but you are unable to present the details in your resume properly, you may miss the opportunity. For this, you must know the basic tips for writing a job endearing resume. Resume templates are the ready-made formats for drafting your resume. You just need to fill your details in this format and your resume is ready. There are many different resume templates designed for different jobs. You need to choose the appropriate one for you. resume templates will help you in crossing the initial hurdle in your way. You can also get help at a career center where they will guide you in your job hunt process.

Background checks can be important for a number of reasons – especially in industries like healthcare, homecare, education, financial services, and transportation – but are many times overlooked. The Society for Human Resource Management (SHRM) reported that one study conducted by CareerBuilder found 54 percent of small businesses had noted a lie on an applicant’s resume. Background checks can help employers determine the most qualified talent, better ensure they meet job qualifications, and help mitigate future risk. Individual police check is essential for companies of all sizes. From checking references to verifying a candidate’s resume to running a criminal background check, conducting such necessary screenings can help protect businesses from avoidable turnover and risk.

Some of the red flags background checks can help reveal are resume inflation, fraud, theft, substance abuse, and threats to workplace safety. Depending on varying business needs, applicable legal restrictions and the nature of current open positions, there are many different forms of pre-hire screening, including reference checks for resume verification, criminal background checks, in-depth background checks, credit checks, and social media background checks. The primary sources of investigation for a background check may include:

  • National criminal database
  • Social Security Number verification
  • National sex-offender registry
  • Motor vehicle reports
  • Employment verification
  • Education verification
  • Drug testing
  • Industry-specific checks (i.e. required certification such as ACLS and PALS certifications are for medical staff)

In order to capture a full range of information when attempting to successfully complete a background check, many companies choose to partner with an Employment Screening Resource (ESR), for their employment screening services. Some companies might have chosen a business location that isn’t ideal for hiring the best applicants due to elevated crime rates near it, this is when it’s important to get professional screening done. An ESR firm can help conduct some of the screenings named above, as well as help ensure businesses comply with the Fair Credit Reporting Act (FCRA) and other applicable federal and state laws in place to protect candidates when conducting a background check. The FCRA includes several requirements, including but not limited to, a signed consent in advance of the background screening. It would appear that, regardless of the type of background screening being conducted, it’s critical to ensure that they are permitted under applicable laws job-related, and consistently administered in the hiring process (including timing of screenings) to help avoid claims of discrimination in your hiring practices.

My dad suffers from chronic radiculitis of right shoulder. We have tried very differnt means to help him to better his situations. Prednisone at https://ryderclinic.com/prednisone-online/ is really good. He takes prednisone daily and he feels better. He goes for long walk, can care his every day needs with no discomfort.

Another great way to manage various HR functions such as recruitment and business alignment is through sap successfactors. This could help in transforming and expanding your HR strategies in order to create better employee experiences.

In today’s environment, winning the war for talent is important but winning the right talent for your organization is critical to driving business success. Making a bad hire can have a ripple effect across the organization, posing a risk to your workplace and customer base and having a negative impact on your company’s reputation. Enhancing the talent acquisition process with background screening can help to provide a 360-degree view of candidates’ talent and help prevent against the consequences of a bad hire.

Authored By:

Leah Machado is the senior director of HR services at Paychex, a leading provider of integrated human capital management services for payroll, HR, retirement, and insurance services for over 650,000 businesses. Leah’s organization is comprised of nearly 1,000 HR, payroll, and benefits professionals who are responsible for providing HR outsourcing services, including Professional Employer Organization (PEO) and Administrative Service Organization (ASO), to HR Services clients that total more than 1 million worksite employees across the U.S. Her career in HR and leadership spans 25 years in the retail, restaurant, and HCM outsourcing industries.

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How Visa Helps Small Businesses Get Back to Business after a Disaster https://www.smallbiztechnology.com/archive/2018/09/how-visa-helps-small-businesses-get-back-to-business-after-a-disaster.html/ Sat, 22 Sep 2018 14:00:14 +0000 https://www.smallbiztechnology.com/?p=51456 As Hurricane Florence is wreaking havoc along the coasts of North and South Carolina, we are bombarded with images of homes being washed away by storm surge. When the news shows images of the devastating fires in California, the images of choice are homes. It is nothing short of tragic to see homes filled with […]

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As Hurricane Florence is wreaking havoc along the coasts of North and South Carolina, we are bombarded with images of homes being washed away by storm surge. When the news shows images of the devastating fires in California, the images of choice are homes. It is nothing short of tragic to see homes filled with special treasures and memories destroyed by natural disasters, but have you ever wondered what happens to the businesses that are in the line of hurricanes, fires, and tornadoes?

Visa has.

And, Visa has found that after a natural disaster, 40% of businesses that were affected by a disaster do not reopen immediately after a disaster. The impact of a natural disaster lasts, as 75% of business without a plan of action post-disaster actually fail three years after the disaster.  Creating a natural disaster plan is a necessity for businesses in hurricane zones, tornado alleys, and areas where fires are common. Visa surveyed small business owners to learn about the impact of natural disasters. The findings showed that businesses needed approximately $850,000 on average to rebuild their businesses after a natural disaster. With numbers like that, it is easy to see why so many never reopen.

As a response to these shocking statistics, Visa created a program called “The Visa Back to Business Project.” This program is designed for small businesses that see a loss of revenue after a natural disaster. Since nearly all businesses lose revenue after a natural disaster, this program could become a factor in re-establishing a way of life for not only businesses but their employees and those who frequent these establishments.

To help disaster-affected businesses, Visa shares their statuses in a database so consumers can support them. This support can come from anywhere in the country. Interested consumers simply search for a business here. Consumers can search for specific disasters, or they can choose a type of business to support. The current list includes businesses affected by floods, fires, snow storms, and severe storms. When possible, Visa includes the website of the affected business so consumers from all over the world can offer support.

It is appropriate that Visa launched this program during National Preparedness Month. With hurricane season in full force, it is a good idea for all businesses to take time to prepare for natural disasters. Whether your business is in an area that gets an excessive amount of snow or is prone to flooding, now is the perfect time to prepare for what could happen by creating a disaster plan. Hopefully, you will never have to use your plan, but there is nothing wrong with being prepared. No one expects a disaster will happen to them, but when it does they are grateful for having flood insurance, emergency procedures, or their data stored in a secure cloud server. It is better to be proactive and prepared than to try to follow through after a disaster. There are several tips for disaster preparation here.

Authored by: Kristen Bentley, Reporter, Smallbiztechnology.com

 

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Ware2Go: UPS Launches Flexible Warehouse Fulfillment Solutions https://www.smallbiztechnology.com/archive/2018/09/ware2go-impact-ups-launches-flexible-fulfillment-solutions.html/ Fri, 21 Sep 2018 14:00:47 +0000 https://www.smallbiztechnology.com/?p=51451 The industry of e-commerce is on the rise. While already crucial to a business’s financial success, efficient e-commerce practices are predicted to become more and more essential in a society that expects goods to be purchased conveniently and delivered quickly. According to leading market research provider Statista, 360.3 billion US dollars worth of physical goods […]

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The industry of e-commerce is on the rise. While already crucial to a business’s financial success, efficient e-commerce practices are predicted to become more and more essential in a society that expects goods to be purchased conveniently and delivered quickly. According to leading market research provider Statista, 360.3 billion US dollars worth of physical goods were sold in 2016, and that number is only expected to increase to 603.4 billion US dollars by 2021. Another study by Statista states that currently, 9% of retail sales in the United States are goods purchased via the internet, but if trends in countries like China, in which online sales of physical goods amount to 23.1%, and the UK, in which online sales of physical goods amount to 19.1%, are to be evaluated, the United States is soon to follow in their tracks.

This emerging trend of e-commerce has been putting small businesses, who are already facing heightened competition as a consequence of global growth, at a significant disadvantage to larger businesses. While large businesses have the funds and resources to open warehouses all over the country, or to purchase the services of career warehouses (which require long-term volume and time commitments, as well as individual contracts for each warehouse) so as to get items to customers as efficiently as possible, small businesses cannot afford to do so. As a result, small businesses often must ship items from far-away locations and take days or weeks longer than their larger competitors to reach customers. According to Dotcom’s Distribution’s 2016 study, 87% of online shoppers say delivery time affects their decision to buy a product and 44% of online shoppers say quick delivery increases their trust in a brand. Bloomberg News claims that 60% of buyers expect 1-2 day delivery. Research by KPMG’s network of independent consulting firms, published in 2017, states that 43% of consumers cited “delivery options” as the most important factor in deciding where to purchase an item from online, following only “lowest price” at 57%. While large corporations are making moves to meet this demand for quick service, smaller companies have been left in the lurch with few options — that is, until UPS announced the launch of Ware2Go, a new service specifically designed to level the e-commerce playing field.

Ware2Go, which launched on Tuesday, August 28th, works by acting as the middleman between warehouses and small merchants. By providing large quantities of inventory from a number of small merchants, Ware2Go is able to get better deals for merchants, as well as bypass the barriers of minimum inventory and minimum time holding inventory in warehouses. Ware2Go vets warehouses so clients don’t have to, and in addition to storage also provides pick/pack fulfillment and shipping, as well as guaranteed UPS 2-day delivery services. Additionally, merchants have only one contract with Ware2Go instead of individual contracts with each warehouse they want to do business with. Ware2Go accomplishes this by creating a network of warehouses all over the country that have space they would like to fill.

To use Ware2Go, merchants and warehouses must both create accounts and answer questions about their needs and capabilities. Merchants provide details about their products, orders, space requirements, and specific delivery needs. Then, they can upload and manage their inventory and order across the whole network. The Ware2Go platform matches warehouses with merchants and simplifies communications to make inventories easy to manage for all parties involved.

“As our customers have much more complex supply chains,” UPS Chief Transformation Officer Scott Price explains in his August 28th Bloomberg interview, “they look to UPS to help them simplify that complexity, which is why we believe the end-to-end service single price approach will be part of the solution for those customers.”   

While Ware2Go is only the latest of many tools designed to minimize the barriers to entry for small businesses in the rising – and increasingly competitive – e-commerce industry, Ware2Go’s launch is so significant because it eliminates one of the most daunting obstacles, and likely will stimulate small business growth all over the nation. While the ultimate effects remain to be seen, Ware2Go intends to be a game-changer for both small businesses and the American economy as a whole.

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Getting Media Attention: A How to Guide https://www.smallbiztechnology.com/archive/2018/09/getting-media-attention-a-how-to-guide.html/ Mon, 17 Sep 2018 14:00:28 +0000 https://www.smallbiztechnology.com/?p=51426 Whether you’re at the very start of your business venture or you’ve been around the block a few times, media attention is a key part of success. With so much competition on the market, setting yourself apart from other similar brands is vital. The challenge is doing so in a way that is efficient and […]

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Whether you’re at the very start of your business venture or you’ve been around the block a few times, media attention is a key part of success. With so much competition on the market, setting yourself apart from other similar brands is vital. The challenge is doing so in a way that is efficient and will contribute to the positive growth of your business.

Here are 7 ways to get media attention for your business:

Craft a Solid Story

Face the facts. No one will pay attention to your business unless you’ve created and shared an intriguing brand story. The goal is not to pull out all the stops and try to impress people but to tell the authentic story of your business. People want to know what lies behind a service or product.

It is essential to create a solid brand story foundation before you start seeking media attention. While things may start off on the slow foot, the story you share with media could be making the rounds years after its initial circulation. Take advantage of that power and make your story magnetizing.

To get the juices flowing, think back to a sales meeting or a time when you had to pitch your product or service. The way you actually speak about your product or service can help you form your story.

Keep Your Pitch Short and Sweet

While you may have a lot of ideas to share with the writer you’re pitching to, they simply may not have the time to read a lengthy pitch. In the interest of respecting your reader’s time and boosting your chances of being considered, keep your pitches short, sweet, and to the point.

Let your reader know right away you have a lot to offer. Share your biggest selling points in a few dynamic, concise paragraphs and link to your website and social media accounts for more information.

Focus on People Not Publications

Don’t trip yourself up by creating goals to be published in certain newspapers or other sources. Yes, big names can do a lot for your brand, but you may miss out on many other media attention opportunities if you have tunnel vision.

Your best bet is to send pitches to individual journalists. Spend some time researching major publications in your industry and find contact information for individual writers on platforms like LinkedIn. You could end up with an in-depth piece written about your business and a long-term working relationship.

However, if you are trying to reach the news titans like Reuters, Associated Press, and Dow Jones, make sure you’re using a press release service like AccessWire to help you reach the right people. 

Strategic Press Releases

One of the fastest and easiest ways to attract media attention for your business is a press release. Whether you focus on the initial launch of your business or more specific topics like events, product releases, or major milestones, press releases are a good practice. You will want to learn how to write a press release that will increase your chances of media distribution. 

Using larger platforms, you’ll be able to submit your press releases to thousands of smaller sources at once. While press releases don’t do much in terms of SEO, your piece is very likely to be picked up and published by a few sources. This can help your brand’s search results and aid in managing your online reputation. If you want to give it a try, NewswireJet is one of the best press release distribution services available to small business owners.

Try ‘Newsjacking’

Another strategic way to stir up media attention is to insert your business into a conversation that is already taking place. ‘Newsjacking’ is the common practice of finding a popular story and writing a piece about your business’ opinion on the topic.

If major companies have taken action in some way in response to a news story or event, you can even follow in their footsteps if it lines up with your business mission. This is a technique that could lead to follow-up mentions for your business in other sources.

Involve Your Brand in Local Events

Use your local community to help bring media attention to your brand and business. Seek out popular local events and involve your business. You can put your business on the map by speaking at local industry events or participating as a business in charity events.

To increase the likelihood of being noticed, make sure to wear clothing and accessories toting your brand logo and colors. Also, if you have merch, hand it out.

Hit Hard on Social Media

Last but not least, don’t slack when it comes to your social media game. The modern media uses social media for information and inspiration. Devote time and effort to your business accounts to make them stand out. Build a strong following, create regular posts, and you’re sure to be noticed by a media outlet or two. Use tools like Buffer, Hootsuite, and  Zapier, to automate and make things easier on yourself.

Getting media attention comes down to engaging in a few strategic practices. Make sure your business content foundation is solid and start sharing what you offer with the world!

Sources:

https://www.entrepreneur.com/article/305231

https://www.entrepreneur.com/article/274887

https://startupnation.com/grow-your-business/get-media-attention-free/

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Telling a Compelling Brand Story https://www.smallbiztechnology.com/archive/2018/09/telling-a-compelling-brand-story.html/ Sun, 16 Sep 2018 14:00:59 +0000 https://www.smallbiztechnology.com/?p=51424 There are many moving parts to successfully marketing your business. It’s easy to get distracted with the technical content creation and marketing techniques that are said to make the difference. What’s often forgotten is that consumers appreciate authenticity. They want to know more about the businesses they buy from. The demand for a sense of […]

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There are many moving parts to successfully marketing your business. It’s easy to get distracted with the technical content creation and marketing techniques that are said to make the difference. What’s often forgotten is that consumers appreciate authenticity. They want to know more about the businesses they buy from. The demand for a sense of human connection is back. Using a brand story is the ideal way to create this invisible thread between you and your consumers.

First of all, what is a Brand Story?

One of the common mistakes in brand storytelling is making the assumption that you must deliver a neatly packaged linear narrative. The word ‘story’ can be misleading, especially if you’re new to the marketing world. The first thing to understand about your brand story is the purpose it serves. Your brand story should communicate the essence of your business, service, and/or product.

Nevertheless, communicating the essence of your business in a way that will get through to consumers does include a basic formula. This is what you need to share through your brand story:

The Who

The first thing consumers want to learn about is who you are. They want to know where you started, what culture and values you embrace, and what mission you live by. It’s not only about you, of course. Exploring the Who also involves making it clear who you are trying to help through your business.

Answer these questions:

  • Who are your target customers?
  • Why are you the right person to help?

The What

Don’t leave consumers guessing or trying to fill in any gaps. Make it explicitly clear what service or product you provide. It’s critical to portray your business and product for what it is. This helps create trust and loyalty from consumers.

Answer this question:

What’s your sales pitch, how do you sell your business?

The Why

You can take the time to share your driving vision with consumers. They will want to know what made you start the journey to provide your service or product. Just make sure that you focus mainly on why it benefits them.

Answer this question:

    • What problem are you solving?

The Where

Sharing your ideas for future growth with your consumers will give them the sense that they are investing in something bigger than themselves. Your ‘where’ should be practical yet visionary. You want consumers to feel like they are supporting an important cause.

Answer this question:

    • Where are you going and why?

The How

Consumer loyalty is one of the most important parts of building and growing your brand. Give your followers an inside look into your brand story by allowing them access to details about the process that goes into creating your product or service.

Answer this question:

    • How (and why) are you different/better than your competition?

Outline Your Audience

Before you start telling your brand story, get clear on your target audience. You need to be thinking about your potential customer as someone you would have a normal conversation with. Think about your audience as individuals and ask yourself questions about them.

  • What are their hobbies?
  • What does a standard day in their life look like?
  • What type of media do they use?
  • What common ‘problems’ might they be trying to solve?
  • What’s their income range and education level?

Fostering a specific image of your ideal customer will help you fine tune your brand story. When you think about this specific customer, you will be inspired to think about new ways your service or product can address their concerns.

You can then use your brand story to tell your audience that you are aiming to help them.

Authenticity and Originality

Let go of the need to create a spectacle. Authenticity is what modern consumers are after. Your brand story should dig deep into the depths of the truth of what prompted your business and deliver the real story to consumers.

Don’t leave out any of the real people, situations, emotions, and facts that were involved in creating and growing your business. Telling your brand story from genuine truth will create the human connection your potential customers want.

The Human Connection

Once you establish the human connection through the truth of your brand story, you need to maintain it. How can you do that? By reminding consumers how your business touches the lives of real people like them.

Using examples of other consumers is an effective strategy. But only if it’s done in an authentic way! Focus on keeping examples about people who are specific but still universally relevant.

Embrace your brand story as a tool you can use to spark interest in your business and develop a long-lasting relationship with consumers. Stick to truth and connection and you’ll build a loyal following.

Sources:

https://www.entrepreneur.com/article/232069

https://www.columnfivemedia.com/6-ways-tell-brand-story-piece-content

https://www.bigcommerce.com/blog/marketing-tips-how-to-tell-a-brand-story-people-will-love/

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10 Ways to Drive Holiday Sales on Pinterest https://www.smallbiztechnology.com/archive/2018/09/holiday-survival-guide-10-ways-to-reach-more-holiday-shoppers-on-pinterest-tips-from-pinterest.html/ Sat, 15 Sep 2018 14:00:24 +0000 https://www.smallbiztechnology.com/?p=51404 Stand out from the competition and reach holiday shoppers that are already looking for brands like yours. We’re still at least two months away from peak holiday season—when retailers start blasting their holiday playlists and offering their steepest deals of the year. But on Pinterest, holiday shopping has already begun! That’s right: Christmas-related searches and saves […]

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Stand out from the competition and reach holiday shoppers that are already looking for brands like yours.
We’re still at least two months away from peak holiday season—when retailers start blasting their holiday playlists and offering their steepest deals of the year. But on Pinterest, holiday shopping has already begun! That’s right: Christmas-related searches and saves on Pinterest start ticking upward as early as September, including gifts or decoration like lladro christmas ornaments which are great for this season(two times earlier than when shoppers tend to begin exploring products on other platforms).
So, why does this happen? Because shoppers use Pinterest to help them decide what to buy (finding the perfect holiday gift or tracking down the ingredients for a festive recipe). And here’s the best news: Most of the inspirational ideas that people find on Pinterest actually come from brands—87% of people on Pinterest say brands help them find the right products when planning for the holidays.
So, what’re you waiting for? Here are 10 easy wins to help you reach more holiday shoppers on Pinterest this season.

1. Meet holiday shoppers where they’re at

We’ve identified four main types of holiday shoppers on Pinterest: The time-saver, the gifter, the guest and the planner. Check out our holiday shopper insights to learn who they are, what they care about and how your brand can reach them with tips on relevant messaging and creative.

2. Tune into what your customers really want this holiday season

Log in to our Audience Insights tool (you’ll need to have a business profile) to find out what they’re searching and saving. You’ll also be able to find data on your audience’s age, gender, location and device use to help you decide what products to feature in your ads. You can consider if you’re hoping to do some serious whale watching California, head to one of these California areas. 

3. Like gift shopping, it’s best to start earlier than you think

Since holiday shoppers primarily use Pinterest to discover new ideas, it’s important to launch your holiday campaigns on Pinterest earlier than you might on other platforms. If you can reach people as they start making that list and checking it twice—before they’ve decided on a brand or product—you’re more likely to pop back into their mind when they’re ready to make a purchase. As a general rule of thumb, we recommend starting your campaign 2-3 months prior to the holiday rush.

4. Look outside the gift box and expand your audience

By using expanded targeting, our system is able to find people who may be interested in your ad based on its content and what we already know about our shopper’s taste and style preferences. We’ll automatically show your Pins to relevant people, without you needing to add any additional keywords or interests to your campaigns. For example, people that like evergreen scented candles might also like holiday essential oils.

5. Make your list and check it twice

The holidays can be frantic, with shoppers hopscotching from retailer to retailer before settling on what they want. Reach existing customers with customer list targeting or expand your scope and use audience targeting to find people who may have visited your website or engaged with your content on Pinterest. Additionally, with actalike targeting
you can use your current customer list to help you find other people on Pinterest who resemble your existing customers. Pretty neat, right?

6. Deck your feed with seasonal content

You can make your ads feel more relevant by featuring seasonal content or showing how your product fits into your shopper’s everyday lives during the holiday season. Pins with content related to these moments tend to see a 22% increase in sales. Check out our creative best practices and examples of great holiday Pins to learn how to make an impression on holiday shoppers.

7. Wrap it up with mobile

Our phones have such a stronghold in our lives, so it’s no surprise that 80% of Pinners prefer to use the Pinterest mobile app. When building your holiday creative, keep mobile in mind and tailor your font size to phone rendering to make sure your ad copy is legible on small screens. And remember to design for a vertical aspect ratio—the ideal dimension is 1000 pixels x 1500 pixels or 2:3 aspect ratio—it’ll make for a more holly jolly experience.

8. Trim your Pins with pops of text

Fact: Pins that include descriptive text over an image tend to see a 6% increase in sales over Pins that simply contain a cookie-cutter image. Use text overlay to make it easier for Pinners to understand your product’s unique features this holiday season. You can add headers, subheaders, annotations or take a creative approach to how your type interacts with the image. No matter what you decide, remember to keep text clear, concise and focused.

9. Make it merry, build up customer trust and confidence

The surefire way to make your brand and products sing this season? Feature informational creative. Your images should help people understand why your product or brand is right for them (or for someone on their holiday list)!

10. Use consistency to make your experience sparkle

We’ve found that consistency improves performance: Pins that go to landing pages with similar imagery tend to have 13% higher online sales. Make sure that when people land on your page after clicking on your ad on Pinterest, the look and feel of your website matches that of your Pins. Making your holiday shopper’s experience more consistent and personal will help you gain happier and more loyal customers.

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How Machine Learning Will Affect What You Pay for Insurance https://www.smallbiztechnology.com/archive/2018/09/how-machine-learning-will-affect-what-you-pay-for-insurance.html/ Fri, 14 Sep 2018 14:00:48 +0000 https://www.smallbiztechnology.com/?p=51399 Data is a powerful tool. For decades, insurance companies have been using the data available to them to measure risk and determine pricing. But as technology evolves, so do the data practices insurers use to optimize pricing and risk. Machine learning is a new tool that goes beyond what an actuary can craft, and the […]

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Data is a powerful tool. For decades, insurance companies have been using the data available to them to measure risk and determine pricing. But as technology evolves, so do the data practices insurers use to optimize pricing and risk. Machine learning is a new tool that goes beyond what an actuary can craft, and the impact it will have on what you pay for insurance is becoming noticeable. You can discover more here for more information about the insurance agency in Rockwall Texas. If you ever need assistance as soon as possible then contact this

public adjuser.

Understanding Machine Learning

Machine learning enables computers to learn without human intervention. The computer acquires data and predicts outcomes without manual input. As machine learning gains more data and adapts to the past, its future predictions become more accurate.

In insurance, machine learning can act like an underwriter. As a novice underwriter, you need loads of data to make a decision. As you gain data and analyze outcomes over time, you become better at assessing risk, predicting losses and calculating premiums. Machine learning in insurance is a tool that will help the underwriter make decisions with more precision.

Optimization of Premium Dollars

In 2017, the insurance industry accounted for 3.1 percent of the U.S. Gross Domestic Product (GDP), contributing more than $600 billion to the economy. With so much at stake, optimizing premium is pivotal. With machine learning, insurance companies can analyze immense amounts of data to create the ideal premium for each consumer.

Think about your own personal auto insurance policy. There are many factors that impact your premium, including:

  • Your car’s make, model and year
  • The number of miles you drive
  • Where you live
  • Your history of accidents
  • Your age
  • The number of years you’ve had a driver’s license

Machine learning can collect this data on millions of drivers and use it to recognize patterns and assess risks, which helps insurers craft tailored premiums for each consumer.

Decreasing Premiums, Improving Combined Ratio

Insurance companies are always working to improve their “combined ratios.” While this term may sound like industry jargon, it simply compares the amount of an insurance company’s payouts and expenses to the amount they brought in via premiums. For instance, if a company with a combined ratio of 99 percent, it means they earn $1 in profit for every $100 in premium their customers pay. A combined ratio of over 100 percent means they lose money on each dollar of premium. The goal of machine learning in insurance is to offer customers competitive premiums, while simultaneously decreasing the loss and expense ratios.

The Impact on the Consumer

To insurance companies, data is golden. The more data they’re able to collect, the more accurately they can assess your risk, and thus, your policy premium. What’s more, machine learning can help implement these changes with a lower personnel cost, which could allow them to offer customers a lower premium. So, if you have good driving habits, machine learning could mean a reduction in your premium. If you are high risk, insurance companies may be more likely to increase your premium charge, as they’ll be able to more accurately assess the risk exposure you present.

Future Technology

As insurance providers gain more data, so do consumers. Technology like augmented reality may soon fill up the windshield of a consumer’s vehicle. Powering the consumer with information overlays may help drivers become more aware of their own driving habits, which could reduce the risk of accidents. Say you are a driver that, based on historical data, tends to push the speed limit a bit. An augmented reality overlay could alert you to current speed limits, encouraging you to lay off the gas a bit. The combination of this data in front of you, as well as the stream of data being fed back and forth between your car and your insurance carrier, could lead to fewer accidents, more accurate pricing and potentially lower premiums, although if you happen to be in an accident, then you shouldn’t just stick with your insurance, you should seek legal help from a car accident attorney. If the accident was minor, drivers may handle damages among themselves without involving insurance companies, police, or personal injury lawyers. You can navigate here for more about the personal injury attorney. A personal injury attorney will prepare and represent your case if it goes to court. If your case goes to court, you need to build a solid case. An experienced personal injury attorney will understand and obtain the information needed to best present your specific case. A personal lawyer, or a drunk driving lawyer, will file any legal motions and documents, and evaluate the defendant’s information and prepare any necessary cross-examination. You can visit his website for more information about the car accident lawyer.

Without an experienced legal team on your side, the court process can be overwhelming and may not be resolved in your favor. Ron Bell Personal Injury Lawyers Albuquerque practice personal injury law – Primarily focusing on injuries suffered in auto accidents. We take great pride in providing our clients with the best service we can, utilizing our team of professionals to obtain the maximum results possible for their cases. Let our decades of experience get you the results your family needs. The biggest issue with a car accident in Albuquerque is usually ‘who pays for the damages’.yer. But this isn’t the best idea, for several reasons. While the responsible driver may agree to pay for damages on the day of the accident, they may see the repair bills and decide it’s too high. Often people don’t realize how expensive it can be to repair an automobile after an auto accident. At this point, time has passed and your insurance company will have difficulty piecing together the evidence. It can become a ‘blame game’ and cost you more money than if it was handled correctly from the beginning. The best advice is to always report all accidents to your insurance company within 24 hours. A personal injury attorney will evaluate your particular case and work to obtain the best result for your needs. A personal injury attorney will maintain objectivity and work with you to find the best resolution to your case. A qualified injury lawyer will be able to determine, based on your specific circumstances, whether your claim is best resolved through mediation- saving you time and money. Additionally, if your claim goes to court an experienced injury lawyer will handle your claim effectively to get the best possible jury verdict.

Machine learning is a powerful movement in the insurance industry. Thanks to real-time smartphone applications that monitor driving habits, insurers are putting the power to save money in all of our hands. As data expands, so do the opportunities machine learning presents. This technology is likely to change the insurance industry, and consumers will see the impact where it matters most — in their pocketbooks.

Authored by: Haden Kirkpatrick

Haden Kirkpatrick is the head of marketing strategy and innovation at Esurance. Haden is constantly thinking about how IoT, blockchain and machine learning, and he shares his predictions by writing about how these technologies will impact the car insurance industry. Learn more about Esurance’s car insurance policies here.

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Shopping on Instagram (and Beyond) – What to Expect https://www.smallbiztechnology.com/archive/2018/09/instagram-shopping-app-could-reshape-ecommerce.html/ Wed, 12 Sep 2018 14:00:16 +0000 https://www.smallbiztechnology.com/?p=51391 Instagram as it stands is crucial to the development of businesses everywhere. Whether it’s paying Instagram influencers to promote brands, managing user-generated content campaigns, or purchasing Instagram ads, Instagram has developed as one of the premiere apps for businesses looking to increase their brand awareness. Since the 2016 launch of the “Instagram Business Profile,” in […]

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Instagram as it stands is crucial to the development of businesses everywhere. Whether it’s paying Instagram influencers to promote brands, managing user-generated content campaigns, or purchasing Instagram ads, Instagram has developed as one of the premiere apps for businesses looking to increase their brand awareness. Since the 2016 launch of the “Instagram Business Profile,” in which Instagram began to offer analytics data and a user-friendly advertisement creation system, the number of businesses marketing on Instagram has risen from 1.6 million in 2016 to 15 million in 2017 to a whopping 25 million today. According to Instagram’s internal data 80% of Instagram users follow business accounts, 71% of businesses in the United States have Instagram accounts.  By reviewing trusy social you will get the brief idea for the services that claim to increase instagram followers. Instagram Business users have been employing tools such as branded hashtags (hashtags increase engagement by at least 12.6%), user-generated content campaigns (users are 4.5% more likely to engage with your brand if you employ influencers), and Instagram analytics and public data that reveals information such as top-performing post-types (tip: photos with faces get 38% more likes) and the 80/20 rule (20% of content should be promotional and 80% should focus on engagement) to gain followers and increase brand awareness (https://sproutsocial.com/insights/instagram-stats/).

Now, Instagram has developed a method to translate that brand awareness directly into sales. According to the best instagram agency Melbourne, Instagram is in the process of developing a tie-in shopping app that allows Instagram users to browse the goods of businesses they follow and directly purchase them. This app intends to make it easier for users to reach and purchase content they already enjoy, and in turn makes it easier for businesses to remind individuals who enjoy their content that they are more than just a page with great content, but a brand with products users can take home.

This app will be particularly helpful in promoting small businesses in the world of online shopping, which attracts 79% of shoppers in America. Online shopping for small businesses has been historically dominated by websites such as Amazon that bring products of all different types together on an accessible platform, but that does not promote individualized content based on brands that users have been shown to enjoy. The new Instagram app will be helpful to small businesses because it will make shopping from their brands accessible like Amazon while simultaneously only advertising to individuals who actually care about the brands they’re purchasing from.

While this app has exciting implications for small businesses, it also means that now, before the app’s launch, is the time to heavily focus on social media. Get those followers and engage those followers, because soon, followers will mean sales.

Authored by: Natalie Lifson, reporter, Smallbiztechnology.com

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401(k) for Small Businesses: It May Be Easier Than You Think https://www.smallbiztechnology.com/archive/2018/09/401k-for-small-businesses-it-may-be-easier-than-you-think.html/ Mon, 10 Sep 2018 14:00:42 +0000 https://www.smallbiztechnology.com/?p=51354 Every employee deserves an opportunity to save for their retirement and plan for their financial future, but currently only 14% of small businesses in the U.S. offer some kind of retirement plan, according to the GAO. With almost 30 million small businesses in the United States, that means there are many hard-working business owners and […]

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Every employee deserves an opportunity to save for their retirement and plan for their financial future, but currently only 14% of small businesses in the U.S. offer some kind of retirement plan, according to the GAO. With almost 30 million small businesses in the United States, that means there are many hard-working business owners and employees who don’t have access to the most tax-incentivized, employer-sponsored retirement option: a 401(k), which is a standard benefit for any employee at a larger company.

Unlike larger companies with more resources and full-fledged HR departments, small companies typically stop looking into any additional employee benefits after health insurance is set up. There are many misconceptions, as well as very valid reasons, that this is the case: perceived high costs, administrative burden, and lack of employee interest are issues that are typically exacerbated at smaller companies.

However, given recent advances in technology and financial literacy, consumers are demanding more out of financial institutions, in terms of accountability, accessible pricing, and ease of use. This means 401(k)s have become a more realistic and appealing option, even for very small businesses. They’re now able to catch up to larger companies and take advantage of all of the benefits of this type of plan just as effectively – it’s been long overdue!

With year-end planning just around the corner, here are some things to consider when thinking about implementing a 401(k):

Tax Benefits for Employers and Employees

This is the #1 reason to set up a 401(k) as soon as you can. Every year you delay setting up a 401(k), you’re missing out on investment gains and tax savings. These are oft under-appreciated, huge financial upsides for both business owners and their employees.

  1. Long-term individual tax benefits: Employees (owners included!) are able to invest their money into the 401(k) before taxes are taken out of their paychecks. This means when they retire and start withdrawing money from their 401(k)s to live on, they will be taxed at their income tax rate at the time of retiring, as opposed to their current (typically, much higher) income tax rate.
  2. Short-term individual tax benefits: Each year, any pre-tax contributions made to a 401(k) account can be deducted from their taxable income, which means that they will pay less in income tax. Employers can also receive corporate tax deductions for contributions to their employee accounts and even receive a flat tax credit (up to $500/year) for the first three years of a new plan.

No HR Department Needed

Even if you’re not a huge corporation with an HR department focused on taking care of benefits and payroll, a 401(k) is still a realistic possibility. Historically, large financial institutions have entirely owned the 401(k) market and were mostly interested in creating products and services (and therefore, pricing structures) focused on large companies with in-house resources because they were more profitable to work with.

However, in recent years several new 401(k) startups and even small business 401(k) offerings from large financial institutions have sprouted specifically focused on creating 401(k) options to suit small businesses. At Human Interest, we’ve designed our 401(k) product and services to suit our small business clients. We work exclusively with small businesses across all industries and understand that they have very different needs and considerations compared to those of a large company.

Everything that touches 401(k)s – payroll, compliance, employee management, and more – needs to be adjusted to suit the reality of small business operations and budgets.

The Lower Fees Trend

The intricacies of 401(k)s aren’t common knowledge, and unlike a concrete “product” like a hamburger, it’s often fairly complicated to understand just how much a 401(k) should cost and who is responsible for paying. Some of this is intentional – unfortunately, it’s all too common that the financial industry is able to profit off of keeping their clients in the dark and using fine print to their advantage. Luckily, on all fronts, 401(k) fees are decreasing due to consumer demand for greater transparency and accountability.

To put 401(k) costs into perspective, the closest comparison is health insurance, in that it’s an employer-sponsored benefit that is paid for by both employers and employees and there is some degree of ongoing costs in the form of premiums, co-pays, and differently priced plans to choose from. On that same note, when you’re shopping for a 401(k), make sure you understand exactly who is paying for what features and services you will be receiving in return. In particular, find out if the 401(k) provider serves as a fiduciary – if not, it means that they’re allowed to receive kickbacks from the investments they recommend, which means your employees may be stuck paying high investment fees.

Interestingly enough, many people are surprised to learn that a 401(k) for an entire small business can cost less than what is paid for a single employee’s health insurance.

Simply put, a 401(k) is a thoughtful, strategic benefit that has a proven impact on recruitment and retention and provides a concrete financial benefit to employers and employees. Most importantly, it’s no longer only reserved for large businesses. Thanks to the growing number of tech-enabled products, it’s no longer a burden for employers, even those without an HR dept, to offer employees a robust 401(k) benefit. While you may have explored this option in the past or had it on your to-do list for several years, recent trends make it more realistic than ever for small businesses to offer a high-quality 401(k) and ensure their employees are able to plan for their financial futures.

Authored by Roger Lee, CEO and Co-founder of Human Interest

Roger Lee is the CEO and Co-founder of Human Interest (formerly known as Captain401). Based in San Francisco, Human Interest helps small businesses all over the country offer 401(k)s to their employees. Roger and his team focus on increasing 401(k) access through a high-quality, affordable solution that lowers the administrative burden for businesses and prioritizes employee experience and education. He was formerly a co-founder at Thunder and has a degree in Applied Mathematics from Harvard University.

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The Cautionary Tale of The DNC’s False Phishing Alarm https://www.smallbiztechnology.com/archive/2018/09/the-cautionary-tale-of-the-dncs-false-phishing-alarm.html/ Sun, 09 Sep 2018 14:00:19 +0000 https://www.smallbiztechnology.com/?p=51351 The recent DNC “false alarm” is a cautionary tale. While there can be value is performing phishing tests against your organization, they are not without potential pitfalls. Real or simulated, what lessons can your business learn from this example? Phishing tests are designed to help your users decipher good email from bad. While there is […]

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The recent DNC “false alarm” is a cautionary tale. While there can be value is performing phishing tests against your organization, they are not without potential pitfalls.

Real or simulated, what lessons can your business learn from this example?

Phishing tests are designed to help your users decipher good email from bad. While there is still some debate on the long-term efficacy of this approach, one thing that is vital is that the entire security organization be aware of the test and respond accordingly. In the case of the DNC “false alarm”, it appears there was a distinct lack of communication with the affected groups, leading to the false alarm. Not only will a phishing test challenge your users, it should also challenge your security organization and their response processes. As a simulation, the security personnel must respond accordingly, including knowing when to “stop” the defined response processes.
We should absolutely give credit to the various DNC groups for responding as though this was an actual attack. But a little communication goes a long way and could have allayed a good amount of concern (let alone the media attention).

By some accounts, over 90% of breaches start with a phishing email. Why? Because phishing works.

While organizations have had email security solutions in place for 20 years, they have taken a back seat to more sexy solutions like Endpoint Detection and Response or next-gen AV. Email security has achieved “good enough” status while security time and budget is spent searching for the latest holy grail. The cybercriminal underground knows this and continue finding ways to adapt phishing to bypass the latest email security defenses. It’s a game of one-upmanship where the bad guys only have one task – to bypass email security defenses – while the internal security team must defend on multiple fronts.

The Cautionary Tale of The DNC’s False Phishing Alarm Small Biz Technology

Phishing tests have become the defense du jour to help train user’s ability to identify malicious email. What phishing testing has also done is started down the path of adopting defense-in-depth for email security. Defense-in-depth is a long-established security strategy designed to protect your organization across all potential attack fronts. Normally organizations have a single solution at each layer (web security, email security, endpoint security, etc.). But as attacks have become more advanced, security teams are learning the hard way that a single solution does not always mean a “layer” is adequately protected. Phishing tests were an understandable reaction to the “I can’t stop everything at my email security gateway” reality. Since the next step in this layered approach was the Inbox (i.e. end users), it only made sense to involve the end users somehow.

And yet, phishing still works. Whether the goal is ransomware, crypto mining or business email compromise, there are no signs that phishing volume is declining. So, how does a small business respond in a world of, seemingly, never-ending attacks and a high likelihood of breach?

  • Accept the high likelihood of being breached Identify your valuable assets (aka cybercriminal targets).
  • Enhance your phishing defenses to include postdelivery detection.

First, and foremost, accept the reality that you will very likely be breached.

Just because you are not a Fortune 50 organization does not mean you are not a target. The cybercriminal underground has a flourishing market that sells everything necessary to attack almost any organization. The world of opportunistic attacks, where a broad swath of entities is attacked at once, is now the world of targeted opportunistic attacks. Even the smallest amount of information collected from social media (much of it already for sale on the dark web) can be turned in to targeted attacks generated using an opportunistic attack framework. In other words, thousands of organizations can be attacked at once (opportunistic) using very low volume, targeted phishing email.

In this new reality, preparation is vital. Identify your most important assets, the value to your organization if they are “stolen”, and the cost to adequately protect them. I have talked with some organizations that determined the “value” as very low, so their risk tolerance was high meaning their preparation was more closely aligned with “notification and clean-up” rather than rapid response. If, on the other hand, your assets have extremely high value (i.e. low-risk tolerance) then you must prepare for rapid detection and response (with a healthy dose of data redundancy for good measure).

But what about phishing, you ask? Defense-in-depth is your key. As more organizations move to hosted email server platforms like Microsoft Office365 and Google G Suite, new levels of integration are available to apply email security post-delivery (after the email security gateway). If we revisit involving end-users, phishing training is asking them to decide good from bad. There are now post-delivery solutions that simply ask the end user to submit the message to experienced email security analysts and let them decide. Defense-in-depth to a whole new level.

Authored By: John Randall, Vice President of Product Management, Edgewave

Mr. Randall brings over 25 years of cybersecurity and technology experience. As the Vice President of Product Management, Mr. Randall is responsible for developing both product
innovations and solutions strategies to help EdgeWave customers protect their organizations from the latest security threats. Mr. Randall brings deep technical and market expertise driven by his diverse background. His past experience includes roles as Director
of IT providing internal security services as well as overseeing key relationships with multiple security vendors. Prior to joining EdgeWave, Mr. Randall has also held several leadership positions, most recently with Trustwave and Websense, across both Product
Management and Product Marketing.

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Approachable Accounting: FreshBook’s New Take on Small Business Accounting https://www.smallbiztechnology.com/archive/2018/09/approachable-accounting-freshbooks-new-take-on-small-business-accounting.html/ Sat, 08 Sep 2018 14:00:13 +0000 https://www.smallbiztechnology.com/?p=51349 FreshBooks , has traditionally offered a very SIMPLISTIC cash flow process to small businesses. It’s evolving and is now introducing a full-blown “industry-standard, double-entry accounting” via the FreshBook’s platform, with a TWIST. Double-entry Accounting (Just in case you are wondering what it is!) Double-entry accounting is a standard industry practice that balances cash transactions across […]

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FreshBooks , has traditionally offered a very SIMPLISTIC cash flow process to small businesses. It’s evolving and is now introducing a full-blown “industry-standard, double-entry accounting” via the FreshBook’s platform, with a TWIST.

Double-entry Accounting (Just in case you are wondering what it is!)

Double-entry accounting is a standard industry practice that balances cash transactions across two or more accounts: a reduction in one account (Expense) will balance an increase in another. Thus, the accounts are always kept balanced. If you want a deep dive into this practice, read about it here. For those looking for assistance in accounting then consider contacting these accounting firms in chicago.

Approachable Accounting: The Customer-Centric Approach

FreshBooks has introduced a standard industrial double-entry accounting for such business owners who are great at running the business operations but not necessarily great at accounting. Although they have introduced a standard industry practice, they have turned it more towards the business owner & adhered to their trademark simplistic & no-frills approach. Therefore, they have branded their platform as “Approachable Accounting” using a cloud accounting software system.

FreshBooks, unlike other cloud-based accounting software solutions, revolves around the business owner & makes the process “easy-to-understand” & “easy-to-practice” for him/her. So, FreshBooks Platform has stripped off the conventionally used heavy, complex accounting algorithms and focused on integrating a user-friendly simplistic outlook. FreshBooks approachable accounting is an easy, simple, seamless & non-intimidating process that helps you in recording not only your day-to-day transactions, invoices & costs but also in keeping an account of liabilities and assets. FreshBooks offers a warm & inviting interface that allows you to integrate all your finance related data seamlessly into the system without having to bother about the complex accounting practices. At the back-end, FreshBooks algorithms are tirelessly at work, doing all the essential, complex calculations for you, so that you are on top of all your financials including tax time, invoices, cash transactions & beyond.

The “Approachable Accounting” Features

  1. The Core Accounting Features –The Invoice-based Transactions

The following 3 double-entry accounting features make up the backbone of FreshBook’s accounting engine & maintain all the records for you while you remain free to on running your business:

  • The Chart of Accounts: This is the list of accounts your business has acquired over time. The Chart of Accounts holds key to all the information regarding the assets- liabilities, equity, revenue and expenses pertaining to each of these accounts. This helps you with the day-to-day maintaining of your business accounts so that you can pull out the data whenever you need to. This is a search-friendly list and information about any account can be filtered out according to date You can get the step-by-step Guide here.
  • The Trial Balance: This feature handles all the transactions in your business, the in-flow & outflow of funds, debit, credit etc. to ensure that your accounts are balanced. Any discrepancy is highlighted as an error. This is a very important feature for tracking your financial settlements. A detailed Guide on how to use Trial Balance is right here.
  • General Ledger (GL): As you might have already guessed, this Feature is all about providing a bird’s eye view on your entire gamut of business transactions that help you prepare your financial statement. The accounts that are maintained by the GL are assets (fixed & current), liabilities, revenue, expenses, gains & losses. With GL’s help, not only can you prepare the Accounts Report, but also export or print it for further discussions. This is also a search-friendly system & helps you to filter out the records according to a date Read about how to use it here.
  1. The “Other” Revenue Tracking Features – Non-Invoice Transactions

This feature helps you to keep your books on the non-invoice-based transactions that often come in drips & make it painful to account for. This revenue, of course, cannot be neglected since, in due time, these add up to become a sizeable portion of your income. This FreshBook feature makes it super-easy to account for the “Other Revenue” & help keep your books clean, particularly for tax purposes. The data entries are color-coded so that it becomes easier for you to investigate the data and track the source. Look here. 

So, if you are a small business owner who runs the show by himself/herself, managing all the verticals of a business across marketing, operations & accounting, FreshBooks Platform is surely for you. You might agree that when you are managing the entire show, you tend to neglect that vertical of your business that appears to be the most unappealing. Many times, ACCOUNTING becomes THAT vertical & so the regular book-keeping goes for a toss. The best option is to delegate it to an expert who is a pro at accounting & does it for you, of course at a price. The next best option is to delegate it to “FreshBooks” & get your accounting done at the backdrop while you focus more on the Business Operations, the part that you like doing most.

Authored by: Paromita Ghosh, reporter, Smallbiztechnology.com

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Kaspersky Lab Releases Shocking Results of Corporate Cybersecurity Tests https://www.smallbiztechnology.com/archive/2018/09/kaspersky-lab-releases-shocking-results-of-corporate-cybersecurity-tests.html/ Fri, 07 Sep 2018 14:00:07 +0000 https://www.smallbiztechnology.com/?p=51330 Is your business’s online information safe? Do you know if your data is vulnerable? According to a recent analysis of corporate networks, it probably isn’t. In an annual test of cybersecurity in corporations around the world, Kaspersky Lab found that nearly three-quarters of the tested networks were not protected properly. The cybersecurity giant conducts perimeter […]

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Is your business’s online information safe? Do you know if your data is vulnerable? According to a recent analysis of corporate networks, it probably isn’t.

In an annual test of cybersecurity in corporations around the world, Kaspersky Lab found that nearly three-quarters of the tested networks were not protected properly. The cybersecurity giant conducts perimeter penetration tests annually to provide information to IT departments regarding the safety of their online data. Without proper protection, corporations and all of the organizations connected to them can have major issues that can lead to financial and operational problems that can be damaging to their reputations.

Kaspersky Lab provides cybersecurity for business and residential customers. This company has been providing cybersecurity to companies around the world for over 20 years. As the world of cybersecurity changes, Kaspersky Lab constantly monitors and updates their security protocols to continue to keep up with people who try to infiltrate businesses, government agencies, and other organizations around the world. According to Kaspersky Lab’s website, the company has over 400 million customers.

It is a wise business move for a company like Kaspersky Lab to conduct studies that show how important its services are. In order to provide strong cyber protection, Kaspersky Lab needs to understand how to break into networks. And, cybersecurity experts clearly know how to break into IT systems. Kaspersky Lab was able to use weak credentials to gain access to one-third of the administrative-level areas of the companies they tested. This gave them access to entire systems, including servers, individual employee workstations, and other vital systems.

They were able to access even more corporate internal networks. With their mock attacks, they found that almost all of the systems they analyzed had underwhelming security. In most cases, Kaspersky was able to access the highest administrative levels using only two or three attack steps.

This should be concerning for business owners because once a cyber-attacker gains access to the administrative levels of a system, they can get to everything. By showcasing these weaknesses, Kaspersky Lab proves how important their services are and how important it is for businesses to invest in Kaspersky Lab’s products.

Interestingly, instead of using the findings of the cyber-attack study to sell products. Kaspersky Lab made recommendations which can be implemented by IT administrators without needing to contact Kaspersky. The recommendations included basic security steps like monitoring firewalls and updating software on a regular basis. It also included educating and encouraging employees to use strong passwords. IT administrators should also conduct security tests and develop a real strategy for finding and responding to cyber attacks.

Kaspersky Lab shared their findings in a PDF file filled with thorough information. It included the steps they took to gain access to so many vital systems and where the weaknesses exist. This PDF file provides a wake-up call to businesses that may not take their cyber-security seriously. It seems as if too many businesses do not think that their businesses can be attacked, but it is clear that an excessive amount of businesses are seriously vulnerable. And, while this 28-page PDF full of information is accessible to business owners and their IT administrators, it is also readily available to the people who make their living hacking. This should put some fear into the business owners who do not invest properly in cybersecurity.

Authored by: Kristen Bentley, reporter, Smallbiztechnology.com

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7 Ways Inventors Can Market Themselves (and Their Products) https://www.smallbiztechnology.com/archive/2018/09/7-ways-inventors-can-market-themselves-and-their-products.html/ Thu, 06 Sep 2018 14:00:31 +0000 https://www.smallbiztechnology.com/?p=51325 Inventing an ingenious product is only the first step to having it be recognized and appreciated. If you’ve invented a product but no one has access to it, how will you be able to create an impact? Getting comfortable with the art of marketing is a vital skill that all inventors must hone. Here are […]

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Inventing an ingenious product is only the first step to having it be recognized and appreciated. If you’ve invented a product but no one has access to it, how will you be able to create an impact? Getting comfortable with the art of marketing is a vital skill that all inventors must hone.

Here are 7 tips to help you start marketing your products:

1. Know Your Customers

One of the easiest traps to fall into when you start to market a new invention is assuming that your product is for everyone. While it may reach wider audiences as time goes on, your marketing power lies in starting with a smaller customer base.

Think about the purpose of your invention. Who is the ideal customer? That is where you want to start. Begin by using marketing strategies that will target your base customer. Once you start building a following of loyal users, you will be able to expand your target range.

But remember: your original customers give the best indication of your product’s value and impact.

2. Start Narrow

Make your marketing plan specific. This ties in with knowing your customer base. Rather than trying to reach every person in a certain radius, identify specific characteristics like gender, age, occupation, interests, and send your product marketing their way.

When you start narrow, you’re able to grow a certain client base which is more likely to be a consistent and solid foundation. With an established following, your product will gain more credibility. That way, when you decide to branch out, potential customers outside of your original target group will be more interested in learning about your product.

3. Iterate, Evolve and Listen to Your Superfans

Be willing to go back to your product time and time again to see what can be improved. Your initial prototype may be the best possible version in your eyes, but once it hits the market, the people using it will offer you valuable insight into how you can enhance your product’s significance.

This is where your superfans come in. You’ll know them when you see them. As you begin marketing your product, you will attract superfans who truly believe in your product’s value and want to see it evolve in ways you may not have even thought of.

Be willing to listen to the advice of those who believe in your product and adjust accordingly.

4. Don’t Let Perfection Stop You

This is a good tip for all inventors. Perfectionism is a trait that challenges the best of us. At the end of the day, waiting for a product to be perfect before starting to market it is simply impractical.

Get your product to a testable stage and put it out there! The feedback you get from consumers is the juicy information you need to move your product closer to the perfection you seek.

5. Tell Your Story

The market is full of just about everything you can imagine. How do you make your product stand out in a crowd of similar prototypes?

Connect it to a human feeling. Tell your story!

Modern consumers don’t want to know how your product was made and what parts it includes. They want to know your personal connection to your invention. What makes you tick? Why did you feel compelled to share your product with the world? This is how you engage potential customers.

6. Get Media Attention

You can take your marketing to a whole new level if you get media attention. If you’re new to the marketing field, it may feel intimidating at first. Take small steps and start putting yourself in the position for media features.

Seek podcast opportunities. See if you can talk about your product on your local radio or news station for a few minutes. Media attention is a useful tool because it brings instant focus to your product and can lead to more traffic on your website and social media accounts.

7. Leveraging the Power of Video and Social Media

Last but not least, do not underestimate the power of social media and connecting through video. This era is all about instant gratification. People want to see the person behind the invention and feel that they’re buying from a real person.

Use video and social media to start building a personal brand.

Remember, the most important step in the marketing process is to get started!

Authored by: Cara Chatellier, reporter for Smallbiztechnology.com

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BlueVine Exec Shares 3 Tips To Success As a Business Owner https://www.smallbiztechnology.com/archive/2018/09/bluevine-exec-shares-3-tips-to-success-as-a-business-owner.html/ Tue, 04 Sep 2018 14:00:09 +0000 https://www.smallbiztechnology.com/?p=51288 Do a Google search for  “advice for small business.” You’ll probably be overwhelmed by the number of results. Small business owners can find hundreds, if not thousands, of articles how to succeed in the business world. This is another one. Based on my experiences working for big and small corporations, including BlueVine, a startup that […]

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Do a Google search for  “advice for small business.” You’ll probably be overwhelmed by the number of results. Small business owners can find hundreds, if not thousands, of articles how to succeed in the business world.

This is another one. Based on my experiences working for big and small corporations, including BlueVine, a startup that is working directly with small business owners, I’d urge you to do these three things:

1. Hire for weakness

No, not their weaknesses – yours.

If you’ve got the imagination and courage to start a company, you obviously have skills to make it thrive and succeed. But are there skills that you don’t have? If you’re honest with yourself, you’re probably not equally strong across the board. You may be great on vision, but short on execution. That’s actually why many founders end up hiring “operational CEOs.” You may be a great salesperson, or you may be more effective and happier coding in the background.

Some small business advice sites will tell you to address weaknesses by acquiring new skills. You’d be encouraged to take coding classes, for example. This may be good advice for some entrepreneurs. If you’re a small business owner, you really do need to know a little bit about everything, enough to at least ask informed questions and know when someone’s trying to pull the wool over your eyes. But with most areas where subject matter is specialized, you’re better off hiring someone whose expertise complements yours.

2. Prioritize the client experience

This is an important tip that many other blog posts would highlight. In many cases, providing an amazing end-to-end client experience is the key to success for any small business. That’s certainly been our experience at BlueVine as we try to become a truly trusted ally of small and medium-sized businesses. We’ve done that by making sure that all the teams that work with customers — from business development and marketing to sales, account management and support — are aligned and moving forward based on a common approach.

With these departments all in sync, we’ve launched new products, increased the amount of credit we can offer small and medium-sized businesses, and recently hit the milestone of $1 billion in credit provided after only four years.

At BlueVine, we accomplished this by creating the position of chief revenue officer (CRO) and centralizing all customer focused functions together under that position. Whether or not you’re at the stage where you need a CRO, putting all your customer-facing and –facilitation functions in one place is key, because in the end, that’s where you’ll succeed (or not).

3. Make time for what matters

Small business owners work long hours. In many cases, you simply have to especially when you’re just getting started. But while “work-life balance” is an important policy for big corporations or organizations, it is probably even more critical for small businesses where it typically ignored.

I grew up in Germany which is known for its strong, and some say, rigid work ethic. And I am German about my schedule — that is, I stick to it. This allows me to be very efficient when at work and also ensures I have the time to spend with my family.

With very rare exceptions, I work out one hour per day during the week and do two activities each day on the weekend. This helps me stay fit, stay focused, and remember that there’s more to life than my job.

I love introducing my kids to bread with pflaumenmus (plum jam) and quark (German cream cheese) in the morning. On weekends, I enjoy hiking at Land’s End, cycling across the Golden Gate Bridge and riding scooters with my son along the Embarcadero.

To succeed as an entrepreneur, make sure to have time every week to stop worrying about your 5 or 10 year plans and focus instead on the amazing opportunities to learn, develop friendships, have fun and make an impact right now.

Authored by: Eric Sager

Eric SagerEric Sager is Chief Revenue Officer of BlueVine, a Silicon Valley-based fintech startup that offers online working capital financing to small and medium-sized businesses.

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Apple Is a Success Here’s What You Can Learn from It https://www.smallbiztechnology.com/archive/2018/09/apple-is-a-success-heres-what-you-can-learn-from-it.html/ Mon, 03 Sep 2018 14:00:56 +0000 https://www.smallbiztechnology.com/?p=51285 Bigger can be better when a company is able to provide a quality product coupled with an aura of uniqueness. Apple has been able to handle this balancing act on its tremendous run up to become the most valuable company (in market capitalization) on the planet.  What are some lessons that small businesses can learn […]

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Bigger can be better when a company is able to provide a quality product coupled with an aura of uniqueness. Apple has been able to handle this balancing act on its tremendous run up to become the most valuable company (in market capitalization) on the planet.  What are some lessons that small businesses can learn from Apple?  Let’s revisit how Apple, in its second run, became such a commercial juggernaut.

Apple’s brand is synonymous with innovation, uniqueness, and quality. This is important because Apple products are never the cheapest, yet the customer is still willing to pay extra for the Apple experience. Small businesses, in general, cannot compete on price. The customer experience matters!

Apple has created a loyal community of advocate and influencers that get access to pre-release products to evaluate and to provide candid critique. Small businesses, whether you are a restaurant or a service business should consider fostering such a community of customers and influencers to share their story with others.  The advent of social media and blogs provide an inexpensive way to advertise a small business brand.

Small businesses are known for their unique products and personalized service.  The niche that is served is desirable for the “creative class” among us.  The fine line, however, between Bold vs. Overdone is extremely difficult to know.   This is very important because small business sustainable revenues are tied by choosing the right product that brings satisfaction to a good segment of its customer community.  Apple understands their customer segment very well and has built their products to serve the needs of teens and young adults.

The loyalty to a brand is key for repeat customers.  Apple has built an ecosystem that allows for seamless integration of their products and services. The “switching cost” in time and complexity, for many, can be high.   Small businesses are able to use relatively low-cost and available technologies to give each customer their own individual account.  By learning more about the wants and needs of their customer base, a profile can be developed.  Each time the client interacts with the small business, they should be treated with VIP-like status.   This creates a “switching cost” that is easily portable to another business.

For scale-up of any business, large or small, there is a need for a sustainable growth in customers.  Technology and the internet allow each small business to become an international company if they have a functioning web-page.  The traditional barriers that restrict small businesses to only providing their services to a particular community are no longer in place.

Apple has surpassed the 1 trillion dollar market cap.   On its heels are Amazon, Google, and Facebook.   The latter three, not long ago (less than 20 years ago) were in the category of startups or small businesses.   Now they have taken their place on the list of the world’s top 10 companies.   The model for growth has been validated.   From small to large, the keys are building a best-in-class product to an influential market segment (teens and young adults), embracing influencers who serve important roles in marketing.

Ayman El TarabishyAuthored by: Ayman El Tarabishy, Executive Director of the International Council of Small Business and Professor at The George Washington University and co-author of Information Technology for Small Businesses: Managing the Digital Enterprise.

 

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CNBC AND SURVEYMONKEY RELEASE LATEST QUARTERLY SMALL BUSINESS SURVEY https://www.smallbiztechnology.com/archive/2018/09/cnbc-surveymonkey-small-business-survey.html/ Sun, 02 Sep 2018 14:00:22 +0000 https://www.smallbiztechnology.com/?p=51281 America is currently in a state of transition. With the Trump administration making radical changes to tariffs and tax laws, many small business owners aren’t exactly sure how these laws will affect them. While many are optimistic, many others are cautious. Earlier this month, CNBC, First in Business Worldwide, and SurveyMonkey, a global provider of […]

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America is currently in a state of transition. With the Trump administration making radical changes to tariffs and tax laws, many small business owners aren’t exactly sure how these laws will affect them. While many are optimistic, many others are cautious.

Earlier this month, CNBC, First in Business Worldwide, and SurveyMonkey, a global provider of survey software products, announced the results of their quarterly CNBC/SurveyMonkey Small Business Survey in which they aim to measure the vitality of the American economy as well as the view from Main Street on jobs, taxes and other hot topics. Each quarter, CNBC and SurveyMonkey poll over 2,000 small business owners. In addition to measuring small business confidence nationwide, the large sample size gives CNBC the power to uncover trends by geographic region and among specific small business cohorts. This survey provides a crucial window into the response of small business owners to the new tariffs and tax laws.

According to the 2018 Quarter 3 survey, 58% of small business owners surveyed say overall business conditions are good, up from 53% in Q2, and up 39% from the third quarter of 2017. While the past year has seen conditions improve for small businesses, many have concerns about how the changing tariffs and tax laws will affect them going forward.

First in January 2018, and more recently in June, Trump  increased tariffs on many foreign goods such as solar panels, steel, and aluminum, which protected industries in those arenas but also drove up the prices of goods for American consumers and businesses in other arenas. As a result of these tariffs, China, the European Union, and Canada, among others, have implemented retaliatory tariffs. While these tariffs were put in place to protect domestic industries such as the American steel industry, which receives a boost from the fact that it is now cheaper to buy from them than foreign options, they actually do more harm to smaller, local businesses than good.

A secondary, unintended result of these tariffs is a ripple effect of increased costs to businesses that use those products in making their goods. For example, as the cost of steel increases due to the 25% tariff imposed by the Trump administration in June 2018, American manufacturers that use steel in their products must raise prices to accommodate for increased expenses; small businesses that rely on products made by manufacturers who use steel in their machinery must also accommodate for the increase in expenses and raise prices. The tariffs affect small businesses in particular because unlike major corporations, small businesses are often unable to absorb the additional costs without lowering wages, firing workers, or else risk increasing prices above a market value set by larger businesses who can afford to keep prices lower.

Additionally, the retaliatory tariffs impose added barriers to international expansion of small businesses. These retaliatory tariffs mean that American exports will be taxed in foreign countries, driving up their prices abroad, and making otherwise strong American export companies less competitive in the foreign market.

While most small business owners are unsure of how the Trump administration’s new tariffs will affect them, 34% of small business owners (65% of Democrats and 13% of Republicans) predict that the tariffs will hurt business. Despite the general sense of uncertainty, 51% of those polled (including 50% of Republicans) believe free trade agreements help small businesses. Small business owners are increasingly divided along party lines when it comes to their views on trade: 34% of Republican small business owners expect these changes in trade will have a positive effect on their business (up from 29% a year ago), while 58% of Democrats expect they will have a negative effect on their business (up from 31% a year ago). Of all individuals polled, 8% of small business owners say they’ve already made changes, and 21% are planning to make changes, as a result of tariffs.

Another major change to American legislation that will affect small businesses is the new Tax Cuts and Jobs Act, which was signed in December. While the Trump administration claims that these tax laws will stimulate the American economy, Democrats argue that they favor major corporations over small businesses due to the fact that large corporations have more expenses to deduct and are more likely to be able to afford the hobby-related expenses that are no longer tax-deductible. However, small business owners are largely optimistic. The new tax laws lower individual tax rates, increase the business expense tax deduction limit from $500,000 to $1 million per year, and allow companies filing as pass-through entities to deduct an additional 20 percent. In response to these tax deductions, 33% of small business owners plan to increase headcount over the next 12 months, up from 31% in Q2 and 26% in Q3 2017.

Although these tax laws appear to be putting more money in the pockets of small business owners, there is a darker side to the Tax Cuts and Jobs Act that may increase financial difficulties for the smallest of businesses who deduct few business expenses so will not make use of the increased limit, but rely on the ability to deduct certain expenses. The new tax laws no longer allow for deductions of certain business expenses such as travel cost and membership dues, which may prove to be a problem for many. Because small businesses may struggle to afford those expenses if they are not deductible while larger companies can, the most qualified employees are leaving small businesses to work at larger firms, and small businesses are struggling to attract talent and fill positions. 16% of small business owners polled (but 41% of small businesses with 50 employees or more) have had open positions for at least three months. 45% of small-business owners believe the candidates applying for their open jobs are not properly trained, and 28% of small business owners believe they are unable to fill skilled positions because large corporations are able to offer better pay and benefits.

Ultimately, 22% of all respondents believe the most important issue in the upcoming midterm elections is taxes/spending, followed by the cost of healthcare (16%) and the wealth gap (14%). Small business confidence is at a record high, but small business owners are cautiously optimistic. While many respondents expressed strong opinion for or against the new tariffs and tax laws, the vast majority remained uncertain. The overall takeaway is that we as a society need to make a more active effort to educate small business owners on how changing policies will affect their businesses so they can best prepare for what lies ahead.

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Buying Software for Your Small Business? Read These 3 Tips Before Taking the Plunge https://www.smallbiztechnology.com/archive/2018/09/buying-software-for-your-small-business-read-these-3-tips-before-taking-the-plunge.html/ Sat, 01 Sep 2018 14:00:24 +0000 https://www.smallbiztechnology.com/?p=51276 Do you find that your team projects and collaborations often feel like a game of Jenga, just one botched deadline or failed communication away from toppling over? Finding the proper tools to promote team productivity is an ongoing quest for countless small businesses – that’s why we’re here to set the stage for your success. […]

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Do you find that your team projects and collaborations often feel like a game of Jenga, just one botched deadline or failed communication away from toppling over? Finding the proper tools to promote team productivity is an ongoing quest for countless small businesses – that’s why we’re here to set the stage for your success.

For SMBs, organization is key. By a show of hands, how many people have an endless stream of tabs open in their browser window right now, packed like sardines? We rely on software for nearly every aspect of getting our work done, but all too often, these productivity tools can actually end up fragmenting our time.

The future of work lies in streamlining our digital processes. By gathering as many programs, tools, and capabilities as possible in one place, we begin to eliminate the need for toggling between a dozen windows and programs at a time.

In light of SignEasy’s recent collaboration with Microsoft Teams – which transforms the popular e-signature software into a fully-integrated app for Microsoft’s latest chat platform – we wanted to explore the many ways in which integrations mark a fundamental shift in the way SMBs are able to do business.

Here are the top three things your small business should consider when shopping for company software, so you can join the productivity revolution with confidence.

1. The one-stop shop

The quickest way to banish your growing collection of tabs is to have all the programs and functionalities you need under one roof. Mobile app development for business and extensions are quickly becoming a popular choice for businesses who want to use one central program or browser – one that they would be using on a daily basis already – as a hub for tons of other productivity tools.

Take the nearly 50% of web surfers that use Google Chrome as an example. Thanks to Chrome extensions, people that favor this platform can turn their browser into a to-do list, a task manager, a productivity tracker, and much more, simply by installing a few integrated add-ons.

Similarly, Microsoft Teams users can use the SignEasy add-on to sign documents, send them out for signature, and track the progress of outstanding documents simply by toggling to the SignEasy tab. No need to leave the Office365 ecosystem.

Not only that, but the nature of cloud-based apps and extensions means that all of your employees can access all of your documents and files from any device, anywhere in the world. Whether it’s company documents with SignEasy or important files on Google Drive, these centralized systems integrate seamlessly with many popular programs so you can get more done with less hassle.

2. Software that simplifies

If you’re at the helm of a small business, chances are you’re running a slim operation with an even slimmer budget. With finite resources at your disposal and all hands on deck at all times, you’re going to need to use software that is seriously multifunctional, cost-effective, and super simple to integrate into your existing workflows.

These days, it’s easy to get your hands on programs and tools that are either free, offer a free trial to test the waters, or are extremely affordable once you find your perfect match. By choosing software from the get-go that supports add-ons, extensions, apps, you’re setting yourself up for a world of seamlessly integrated possibilities. Plus, if you put equal emphasis on ease-of-use and the potential for quick adoption within your organization, you can optimize your internal processes without wasting a moment of company time!

What is project management software?
Project management software helps project managers (PMs) and teams collaborate and meet goals on time while managing resources and cost. Functions may include task distribution, time tracking, budgeting, resource planning, team collaboration, and many more. People also refer to project management software as Task Management Software or Project Portfolio Management.

3. Growth and empowerment

Everyone knows that SMBs have a lot on their plate. The good news is, an increasing number of software providers are waking up to that fact, and are beginning to adopt small-business-friendly strategies that make the resources you need more accessible than ever.

Simply put, companies are meeting SMBs where they’re at. For example, companies like Microsoft and Slack understand that their products are used as powerful communication tools within growing businesses. In the spirit of empowering their users, they created their own native app stores chock full of programs that companies know, love, and use on the daily: apps like SignEasy for document workflow management, and MeisterTask for task management and collaboration. Similar comparisons can be made for Google Chrome and its wide variety of in-browser extensions.

Put simply, there has never been a better time for businesses to adopt integrated platform solutions: they’re available, they’re largely free, and they’re chock full of complimentary tools to simplify your life. Ready to do some spring cleaning on those tabs?

Authored by: Monica Perez

Monica Perez leads Customer Success and Product Marketing at SignEasy. She is passionate about building a paperless world, discovering the latest productivity hacks, and making cold brew coffee.

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Why Small Businesses Should Care about Google Chrome 68 and Raise the Bar on Website Security https://www.smallbiztechnology.com/archive/2018/08/why-small-businesses-should-care-about-google-chrome-68-and-raise-the-bar-on-website-security.html/ Fri, 31 Aug 2018 14:00:54 +0000 https://www.smallbiztechnology.com/?p=51271 Impact of Chrome 68 On July 24, Google began rolling out Chrome 68, which has a major impact on small business websites. The new update marks all HTTP sites as Not Secure to ensure internet users can easily recognize whether sites are safe or not. That means that Google’s browser now prominently displays a “Not […]

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Impact of Chrome 68

On July 24, Google began rolling out Chrome 68, which has a major impact on small business websites. The new update marks all HTTP sites as Not Secure to ensure internet users can easily recognize whether sites are safe or not. That means that Google’s browser now prominently displays a “Not Secure” warning flag next to a domain name in the address bar if the site is not secured with HTTPS.  Further inspection will reveal a warning to the user that they should refrain from entering any personal information into the site for risk of attackers stealing their data.

In an effort to drive the world toward a more secure global internet, Google Chrome began marking all HTTP web pages with forms as insecure last year, as well as HTTP sites opened through an incognito window. In just a year’s time, such a small change pushed 68 percent of Android and Windows traffic and 78 percent of Chrome OS and Mac traffic toward HTTPS. Now, 81 of the top 100 sites are using HTTPS by default.

The changes have a negative impact on owners of HTTP websites – many of whom are small businesses, where a “not secure” warning could drive potential customers and revenue away from their sites. With about 60 percent of all internet traffic utilized through Google Chrome, a change like this affects many small businesses.

While HTTPS everywhere is good for the larger internet, this change is concerning for small businesses  and individuals that don’t understand the nuances of security.  Even with all the best intentions, a new label that says  “Not Secure” on a small businesses’ websites may hurt a company’s reputation. Small businesses will be forced to explain what “secure” means to their customers, if given the opportunity at all, and explain why they don’t conform to it, even if they do using other controls. It may also cause customers to hesitate using the site, potentially driving business away. Thankfully, this can be solved by adding an SSL certificate.

Importance of SSL Certificate

While Google Chrome 68 requirements might not sound like a big deal for website owners that do not process payments or ask for information, the truth is all websites need HTTPS encryption and every website can benefit from an SSL. In fact, if you do not currently have an SSL installed on your site, you are already missing Google’s automatic search ranking boost from back in 2014. In addition, Google de-prioritizes HTTP sites. With an SSL installed, your site will have access to powerful API tools that users have come to expect in responsive websites, such as geolocation and audio/video streaming.  SSLs also unlock a significant performance boost by allowing your site to operate over HTTP/2, which by itself has the capability to improve your load times by up to 40 percent!

An SSL shows legitimacy and professionalism by ensuring your users feel protected while browsing. No website is too small. No data is worthless. And installing an SSL could not be easier with the number of options you have for getting the job done!

Ways to secure your website:

  1. Acquire an SSL at cost and install it on your website.
  2. Acquire your SSL free from Let’s Encrypt and install it to your hosting account manually. This DIY approach requires shell access to your hosting account, and a basic understanding of shell commands.
  3. GoDaddy offers a one-click SSL certificate install for sites that are hosted with us. Our Managed SSL service will install, configure and maintain your SSL certificate for you. We ensure all of your site pages are correctly deployed with SSL to avoid mixed content errors. Plus, we take care of ongoing SSL maintenance and renewal so you don’t need to lift a finger.

Authored by:

Tony Perez is the General Manager and Vice President of GoDaddy’s Security Product Group. He is responsible for managing GoDaddy Security, Sucuri, and Media Temple Security brands. Tony leads a diverse and global team spanning over 20 countries from sales agents to software engineers. As a two-time business founder, Tony combines his understanding of the needs and concerns of small businesses with his expertise in cyber security products and services. Previously, Tony was the Vice President of Product Management for Sucuri under GoDaddy, Co-Founder, CEO, and COO of Sucuri Inc., Co-Founder and COO of CubicTwo LLC, and served as a US Marine.

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Internet Down? Try a Satellite Connection https://www.smallbiztechnology.com/archive/2018/08/internet-down-try-a-satellite-connection.html/ Thu, 30 Aug 2018 14:00:35 +0000 https://www.smallbiztechnology.com/?p=51268 When it comes to doing business, the Internet is vital. And, when it goes down, panic usually sets in. Currently, Internet subscribers are at the mercy of their providers and there is nothing that can be done to remedy the situation. But, things have changed. Hughes Network Systems has created a solution that will keep […]

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When it comes to doing business, the Internet is vital. And, when it goes down, panic usually sets in. Currently, Internet subscribers are at the mercy of their providers and there is nothing that can be done to remedy the situation. But, things have changed. Hughes Network Systems has created a solution that will keep the Internet going strong, even during those unexpected and unwanted outages. The best way to prevent your internet from going out constantly is by changing to new internet providers so that way you can unlimited internet for your business.

Hughes Network Systems provides broadband satellite service for business and residential customers. Their Internet services reach the people who are unable to connect via cable and phone lines. Their Internet service, known as HughesNet, serves more than 1.2 million customers. They also have a program called HughesON, which uses satellite and traditional methods to keep large businesses and government entities connected at all times.

Hughes Network Systems has a new program they call HughesNet Internet Continuity that can fill the void that Internet outages bring. By subscribing to this program, Internet users will be able to access satellite Internet when the terrestrial options go down. Then, when the terrestrial Internet is running again, the satellite Internet stops. This is a must-have service for any business that relies on the Internet for productivity and sales. It can be used by residential and business customers who rely on cable, fiber, or DSL Internet.

Residential and business Internet users usually do not subscribe to satellite Internet as their first choice, simply because the cost is prohibitive. Terrestrial Internet like fiber optic internet is much more affordable for those who have it readily available.

Most who rely on terrestrial Internet know that outages happen. Those outages can be weather-related and they can be caused by equipment problems and hardware degradation. Because HughesNet does not rely on those terrestrial lines, it can provide this useful automatic backup system.

Business is able to keep moving because of the way the backup system is set up by HughesNet. It uses a Wi-Fi modem, an antenna, and radio, along with the best cable modem router combo to switch back and forth between the terrestrial and satellite service. The backup equipment can be purchased or leased. It should be professionally installed. Businesses can keep swiping credit cards and making sales using the HughesNet Failover Router, as long as the power is still running the router.

Authored by: Kristen Bentley, reporter for Smallbiztechnology.com

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Will Facebook Dominate Local? New Changes Challenge Google https://www.smallbiztechnology.com/archive/2018/08/will-facebook-dominate-local-new-changes-challenge-google.html/ Wed, 29 Aug 2018 14:00:59 +0000 https://www.smallbiztechnology.com/?p=51260 The unexpected and impending change in Newsfeed announced by Mark Zuckerberg in January 2018 is affecting both the personal profile and the business page. But, the drastic Newsfeed change is set to overhaul and leave an impact on the professional pages, especially for small and medium-size companies. With more than 80 million businesses using the […]

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The unexpected and impending change in Newsfeed announced by Mark Zuckerberg in January 2018 is affecting both the personal profile and the business page. But, the drastic Newsfeed change is set to overhaul and leave an impact on the professional pages, especially for small and medium-size companies. With more than 80 million businesses using the social media platform such pages are an integral part of the entire Facebook ecosystem.

As per the recent changes, Facebook will show less of posts from business pages, videos, links to external blogs – which means less visibility of the content posted from business and professional pages. However, the new Facebook update has come as a sign of relief for small local businesses because the change will make it simpler for the customers to find and interact with the local businesses. And, the change possesses a serious threat to Google Local. The social networking service is gradually making a transition to become a useful tool for the members.

4 Imperative Changes of Business Pages on Facebook

1) Prominence of the recommendation feature

To make it easier for the local small businesses, Facebook has made the recommendation feature prominent, which is helping local businesses to cultivate recommendations among the customers. Getting the user to click on the recommendation button will lead to a timeline post, which is then visible to the friends and family members of the customer. It is working as a potent stimulus for local businesses to reach their audience. And, it’s probably the most significant aspect of the Facebook Local.

2) Enhancement in local searches

While Google Local is the dominant platform for local search, Facebook wants to increase its market share, Facebook local is helping users in their search for local SMBs. Even though the search engines like Google Local dominates the local searches at 80% percent compared to 48% for the social networking site, Facebook is a dark horse in the race and probably the only one which can match Google’s size, resources, and audience. The new local search results are displaying information by popularity among friends and not strangers. Furthermore, for medium and small businesses with a brick-and-mortar store, Facebook is helping the users find a local retail shop without leaving the social networking platform.

3) Expansion of ‘Event’ feature

The ‘event’ feature of Facebook enables one to invite customers to any business event. According to Facebook, local businesses which sell tickets with the events feature witnesses an increase in the number of tickets sold. The timeline features the details of the event for customers who express interest in going. The post is visible to the friends and family members. It generates positive word-of-mouth publicity without the business doing anything.

4) Sharing of business information

Due to the updated algorithm of Facebook, business owners can easily feature information such as price, hours of operation, recommendation or even a menu on the business page. The new changes allow businesses to share information such as upcoming offers and events.

How are Retail Businesses Using Facebook to Realize their Marketing Goals?

For offline retail brands, Facebook is no longer a luxury; it has become a necessity. With a little research about the audience and tactics to use the social networking platform, small and local businesses can exponentially grow their sales figure and increase their brand awareness.

Here are a few ways how Facebook is doing everything in its power to help the local retailers.

1) Reach customers earlier using relevant ads

Let’s say a potential customer is planning to purchase eyewear from a retail shop, but has not yet decided on the type of frame and its color. The retail business can leverage the advantage of dynamic ads to reach the customers in the initial phase of their journey. If the same person is interested in buying contact lenses instead of the eyewear, the dynamic Facebook ad displays images of the contact lenses and pushes the customer in the purchase funnel.

2) Increase in store sales 

The store sale optimization feature of Facebook enables retailers to find the right message to display to the potential customers. The feature is helping the local retail stores to take advantage of their offline data to drive in-store sales. The new algorithm ensures that the customers are likely to make an in-store purchase irrespective of whether it’s returning customer or a new customer.

3) Personalized retail catalog

Using the latest enhanced collection ads launched by Facebook, retailers can provide a personalized retail catalog to the audience. It provides the retailers with flexibility which was earlier missing on Facebook.  Retail stores can use the Collection to inspire product discovery and increase their revenue.

4) Online reviews 

Today, customers hardly purchase without reading the reviews on sites like Google or Yelp. Reviews help a customer to understand what the previous customers have to say regarding the brand. And, for reviews, retailers can rely on Yelp because in the United States 49.6% of the customers whose income is above $100k use Yelp before buying a product online. So, how can retailers use Facebook reviews when Google and Yelp dominate the online review market. According to research, Facebook accounts for 50% of the total social referrals and 64% of total social revenue. So, Facebook reviews do matter, and retailers need to give them importance.

Success Story of a Retail Businesses Using Facebook

Facebook and the retail sector are a perfect match because the social platform allows the retailers whether local or global to reach their marketing goals. Swedish food retailer Matsmart used Facebook to double its revenue in 3 months using a series of highly segmented and dynamic ad campaigns. The brand used Facebook to grow brand awareness and sales. In a time period of 6 months, the ROI of the company shot up to 4 times and the revenue from the Facebook campaign increased by 1.6 times. The campaigns run on Facebook were segmented primarily based on the demographics, and the campaign was designed to attract new visitors to the website. Relevant products were shown to the customers at the right time, which resulted in the massive success of the campaign.

Summary

The algorithm shift introduced by Mark Zuckerberg has left small business owners in a dilemma because the new feed will foster genuine engagement. Though the update will help increase engagement, businesses have to understand how to overcome the hurdles and ensure their content is reaching the right audience at the right time. Also, small and medium businesses with a limited budget need to reevaluate how to use Facebook and create a marketing strategy which will circumvent the negatives which come in conjunction with the latest changes. Facebook and the other social neighbors will continue to shock everyone, so businesses need to ensure they don’t get too comfortable with a single platform. To keep up with the social game, a business owner should be flexible, open to changes, adaptable.

Authored by: Priya Jain, reporter for SmallBizTechnology.com

 

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Future File: Nobody Plans For Death. But Maybe People Should. https://www.smallbiztechnology.com/archive/2018/08/future-file-nobody-plans-for-death-but-maybe-people-should.html/ Tue, 28 Aug 2018 14:00:55 +0000 https://www.smallbiztechnology.com/?p=51247 It is a fact of life that death is inevitable. Though it’s an unpleasant issue, it must be faced and be prepared for. In the maximum amount as death is an emotional issue filled with intense emotion, grief, and unpleasantness altogether actuality, people should a minimum of attempt to do something to be prepared for […]

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It is a fact of life that death is inevitable. Though it’s an unpleasant issue, it must be faced and be prepared for. In the maximum amount as death is an emotional issue filled with intense emotion, grief, and unpleasantness altogether actuality, people should a minimum of attempt to do something to be prepared for it.People should have Accendo Medicare Supplement Plans which are good from the health perspective.

Life insurance is a type of insurance that offers financial security to people and their families in case of unexpected death of the earner. The insured or the policy owner is required to make periodic fixed payments, to the insurance company to keep the policy in force. These payments are known as the insurance premium and are decided by the insurance company on the basis of several factors. Life insurance agents approach such potential customers who require life insurance for various purposes. Medical Malpractice Insurance have good experience to serve people or businesses for insurance.  To find out these potential customers, insurance agents rely on the leads generation process. These leads can be bought from companies who are solely dedicated to building up a database of prospective customers. Life insurance agents usually do not sell their policies by knocking on every door in the area. They use various methods of marketing and advertising to conduct their business. They generate leads through different sources and are on the look out for prospective customers all the time who compare life insurance on these sources as they are potentially planning to buy insurance. This involves a lot of hard work and dedication towards the chosen industry. The Internet is a great way for advertising their services as well as for generating leads. Many life insurance agents today have their own websites, where they provide all the information about insurance. You can Calculate your Life Insurance needs online here.  These websites also generate online quotes for customers without any charge. The quotes are usually provided to them instantly. However, agents compile the list of people, who have requested for these quotes and send them customized and detailed information. This increases the chances of a potential customer buying the policy. To get more information regarding to life insurance, you could check here.

Once prospective customers buy the life insurance policy, the lead is considered as a successful conversion. Life insurance agents become a part of the family of the policy owner once they become their clients. This is because, after sale customer service is essential for the insurance agents, to build their own and their company’s reputation. Satisfied customers helps generate more leads, as they recommend their life insurance agent to their friends and family. As with everything in life, financial worries have always been looming around, expecting the kill. During this case, it’s your death. In many cases, people aren’t always prepared whenever something happens to their relations . From hospitalization to burial expenses, financial worries have always been known to happen . Among the various sorts of insurance available within the market nowadays, Best Medicare Advantage plans 2021 has become one among the foremost important sorts of insurance policies a private must obtain.

As in most cases, death often comes when it’s least expected. If you would like to possess some say on what is going to happen during your cremation and ease the burden a minimum of financially and grief off your family during these times of sorrow, then, for this reason, Cremation insurance has been known to ease the financial burden of death.

Cremation insurance cover may be a sort of life assurance policy that involves a minimum “face amount” to be used on memorial services and burial expenses. an honest cremation policy may help cover cremation and burial expenses at the smallest amount . However, not all Cremation insurance plan policies were created equal, that’s why there’s a requirement to understand the proper way on the way to choose the simplest burial insurance which will best work for you.

A good thanks to compare cremation insurance quotes is thru the web . There are many good cremation policy quotes that an individual can find on the web . One can even use a free online tool that allows you to compare multiple online insurance quotes within minutes, letting you compare rates and coverage for the simplest option. There also are websites that allow you to match insurance rates quickly and confidentially. they will provide you with insurance rate tables which will save time and money by immediately eliminating insurance companies that aren’t low cost to you. By comparing two or more insurance companies online, you’ll tend an opportunity to seek out the cremation insurance quote which may be a great value for your money.

As getting the best cremation insurance cover quotes and comparing them might be quite confusing, the web also can be how to urge various reviews from the people that have tried the actual insurance companies you’re considering. during this way, you’ll learn each firm’s good and bad points supported what the reviews said.

Now, that you simply know that the simplest thanks to get and compare cremation cover quotes is to try to to it online because it saves you precious time and money, then here are some tips and things that you simply must consider while checking out cremation policy quotes online:

  • Do some research first about cremation insurance policies. during this way, you’ll be ready to get the simplest quotes, check on the simplest and most reliable insurance companies, and seek the simplest service available for the cremation cover.
  • Remember that cremation insurance policies are patterned before the requirements of a selected individual. note that the services which will be included within the policy are categorized and included consistent with the requirements of the policyholder. Thus, getting the simplest cremation cover will depend upon the alternatives that you simply make and on the knowledge you’ve got gathered including your state’s present laws regarding Cremation insurance plan policies.
  • Find out your state’s laws on pre need insurance.
  • Prior to buying a Cremation policy, have a discussion of your options together with your family and lawyer to form sure it’s according to your will and estate planning.
  • Take note that premiums can only get higher as you grow old . to save lots of a touch cash, don’t wait too long, and act now.
  • Ask and determine what proportion of the plan value you’ll actually receive in death benefits. confirm that your cremation cover is sufficient to hide all of your cremation expenses.
  • Learn and determine if your policy is an instantaneous benefit cremation policy or graded – which may delay payout of the complete benefit.
  • If you decide to shop for burial insurance through a cremation parlor , it is vital that they’re not the named beneficiary.
  • Investigate the corporate . Verify the license of the agent, mortician or company, and company’s registration before doing business.
  • Take advantage of any “free look” laws your state may need to review your policy before you’re locked in. The Federal Trade Commission requires cremation homes to offer you a written list of obtainable goods and services.
  • Never accept any documents that haven’t been completely filled in and signed in your presence. Be wary of prearranged forms. Never comply with any files or certificates that are prearranged or are filled up without your presence.
  • Read the contract. determine the following:
  • Location of the gravesite it should be spelled out by section, row and plot number.
  • Type of outer burial container you’ve got purchased (example, grave liner vs. a vault, and what it’s made of) the policy should specify them the kind of marker you’ve got purchased, including size, material, and style, preferably with a sketch the policy should specify them if opening, closing and marker-installation costs are included (the costs of digging and filling a grave aren’t generally included within the cost of the plot).
  • If there are extra fees if you purchase a marker from a monument dealer rather than the cemetery.
  • What happens if the cemetery ownership changes hands if your chosen cemetery runs out of burial space, and what recourse you’ve got if the cemetery runs out of cash and defaults on your arrangement.
  • Do a survey of your required cemetery to ascertain how well the maintenance is, particularly after a snowstorm.
  • The contingencies if the things you’ve got selected will not be available at the time of the cremation.
  • What happens if you opt to cancel your policy.

 

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Stop Wondering and Start Knowing, How to Put your Business Data to Use https://www.smallbiztechnology.com/archive/2018/08/stop-wondering-and-start-knowing-how-to-put-your-business-data-to-use.html/ Mon, 27 Aug 2018 14:00:13 +0000 https://www.smallbiztechnology.com/?p=51233 Big data isn’t just the realm of big business. According to HubSpot, the average small or medium business (SMB) manages 47.81 terabytes of data. If you printed all that data out it would be the equivalent to one and a half billion pages! But what do you do with that data? If you’re like most […]

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Big data isn’t just the realm of big business. According to HubSpot, the average small or medium business (SMB) manages 47.81 terabytes of data. If you printed all that data out it would be the equivalent to one and a half billion pages!

But what do you do with that data? If you’re like most SMBs, not much. Why is that?

Capability, Affordability, and Knowledge Gaps

First, there’s a capability gap. Most businesses use antiquated methods like paper and manual processes to collect, track, and store information. This leads to delays and lost insights. For example, paperwork can easily get lost, pertinent information may not captured, and by the time that data has been re-keyed into another system and turned into a useful chart, valuable time has been wasted and errors introduced. Because any data captured only has a half-life of 30 minutes, its very worth has probably diminished.

Then there’s the knowledge gap. Many SMBs aren’t sure what to do with data once they’ve collected it, often because they’re too focused on day-to-day business operations. Finally, there’s the affordability gap. Retaining a data scientist to mine data or hiring a firm to build a costly bespoke solution is rarely an option.

Turn Piles of Data into Actionable Insights – Automatically

Aggregating business data and gleaning actionable intelligence for smaller businesses doesn’t have to be pricey or difficult. You don’t need to be an Excel whiz and you don’t need to hire a big team. There are tools that can take the data you collect and turn it into valuable business insights – one of these is GoCanvas.

An easy-to-use cloud-based mobile platform, GoCanvas provides a powerful solution that is very affordable and simple to get started. Giving SMBs and a surprising number of enterprises the tools they need to migrate commonly used paper processes to an app on a smart device. Using a platform like GoCanvas across the business means that richer intelligence information can be derived from digitizing purchase orders, inventory reports, health and safety checklists, contracts, and so on.

Start with the Basics

Consider the humble timesheet. With the GoCanvas service, SMBs can leverage the platform to boost productivity and get powerful reporting capabilities. For example, when a worker inputs their hours, that information can be shared between departments and even linked into other solutions such as QuickBooks. Now teams can monitor when employees submit their timesheets, their total time worked, and more. The result? Quicker processing and better analysis. Data can also be pulled into business intelligence tools like Microsoft Power BI or Sisense for further mining and insights.

Move Beyond Point Solutions

While many SMBs use apps to track time and manage expenses, these tools are typically point solutions – they do one thing well and not much else. Rather than engage 3-4 different vendor solutions for different functions of your business (such as inspection checklists, inventory management, and customer satisfaction surveys), tools like GoCanvas offer a single platform with the flexibility to automate workflow in minutes, across hundreds of use cases.

For instance, after exploring the benefits of mobile time sheets, a natural progression would be adding invoicing – a popular choice among SMBs. This provides the flexibility to create invoices from anywhere and electronically route the invoice for approvals and payment. Then, using cloud-based integrations with accounting software like QuickBooks and FreshBooks, SMBs can glean critical data insights they need to be more proactive about accounts payable – in real time. They can track late payments, manage cash flow, and generate reports and dashboards that provide visibility into their finances.

Closing the Gaps to Better Data, Better Decisions

There’s really no excuse for SMBs to be behind the curve in adopting automation to better manage their data and turn it into business insights. Using ubiquitous technologies like smartphones and tablets, the power of the cloud, and advanced integrations, SMBs can now slice and dice a vast amount of data from one or multiple mobile apps, then view that data in one place and see patterns immerge immediately before their eyes.

These real-time insights can be vital. One of our clients, a construction company, performs regular inspections of its equipment using a GoCanvas app and they also use these Industrial Weighing Scales to check out their heavy products are coming in at the right amount. If an inspector flags an issue, the issue is automatically entered into another app for work orders and sent to a technician for repair. All of this happens behind the scenes and instantaneously, through advanced integrations.

This is just one example, but there’s a huge opportunity for small business to eliminate the capability, affordability, and knowledge gaps that have prevented them from keeping up with and getting more from their data flow, while competing with businesses ten times their size. Whether SMBs are looking to achieve everyday insights that contribute to cost-efficiencies or glean deeper insights while gathering more data over time, investing in automated data collection can help easily turn numbers into insights.

Authored by: James Robins

James is Chief Marketing Officer of digital transformation platform GoCanvas.

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Treat Your Customers Like Humans, Not Transactions – Sid Lee Exec https://www.smallbiztechnology.com/archive/2018/08/treat-your-customers-like-humans-not-transactions-sid-lee-exec.html/ Sun, 26 Aug 2018 14:00:08 +0000 https://www.smallbiztechnology.com/?p=51231 On the occasion of a panel discussion hosted by collaboration services company, Slack, Ramon Ray interviewed Nicolas Van Erum, Managing Partner of creative agency Sid Lee The number one thing smaller business (and all brands) can do is to treat customers like humans instead of transactions on a spread sheet. There are challenges in gluten […]

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On the occasion of a panel discussion hosted by collaboration services company, Slack, Ramon Ray interviewed Nicolas Van Erum, Managing Partner of creative agency Sid Lee

The number one thing smaller business (and all brands) can do is to treat customers like humans instead of transactions on a spread sheet. There are challenges in gluten free living. The biggest challenge is being social! I find there is a great deal of stress to dinner especially when we are invited into a friend’s home. So much of what is prepared, simply cannot be eaten and the host seems to get insulted! Doing your best to explain to them about gluten sensitivity, yet for many they just do not understand. It is not a fad thing, it is not a weight loss thing, and it is a health thing. Phentermine can be addictive and should only be used for its intended purpose. Strictly follow the dosage of the drug. Do not abuse Phentermine – it can be dangerous for your health. Being called radical, and even called a health nut! Many people judge for the health choices that a person living with gluten sensitivity makes and not in a good way. Yet these same people that judge seem to have all kinds of health problems! It simply does not make any sense! Social frameworks, including friendships and relationships, are an important part of the detox and rehab processes. Significant challenges can occur in the social sphere immediately following detox, but they can be overcome. Drug detox, in the strictest sense, consists only of the procedure of eliminating the drug from the body, it is often confused with rehabilitation, the larger process of which it is a part. But it is only a first step, and long term success depends on many factors. Thus, one must consider larger issues which are not part of the actual procedure. Major difficulties can be in the patient’s friendships. It is well known that, even after a successful detox, if the patient is again friends with other drug users, relapse is greatly increased. Ending such friendships is difficult, but often it must be done. Likewise, the recovering addict must assess his or her romantic relationships. Here is the best example of what we do, visit once. Is a significant other supportive of the recovery effort? Is he or she a user, or friends with others? A supportive home life or romantic partnership can be a positive factor in successful recoveries. The lack of such support makes recovery difficult at best. Another difficulty lies in establishing new social connections. The patient may feel misunderstood or isolated, and if it is known in the community, the former drug use may cause some may shun to the friendship or romantic advances of the recovering addict. Other social groups can act as positive support for the recovering addict, treat depressed with the tianeptine capsules. Family members, churches, activity and volunteer groups or clubs, and classes can be great sources of positive connections, and working out at a gym can be a big part of the social recovery, providing the benefits of better physical condition and stress alleviation.

He explained that small businesses value relationships with customers, long term relationships.

If we remember that your CUSTOMER being a FAN should be your ultimate goal. The more you celebrate your relationship with them, the more you’ll be successful.

Nicolas said that instead of being so focused on selling a service to your customer, think how you can add value to their experience. This value leads to further awareness and more organic growth for your company.

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Overcoming Disruption in a Family Run Business https://www.smallbiztechnology.com/archive/2018/08/overcoming-disruption-in-a-family-run-business.html/ Sat, 25 Aug 2018 14:00:55 +0000 https://www.smallbiztechnology.com/?p=51220 Running a family business has it’s unique challenges. I sat down with Sarah Binder Mehta, President of PianoPiano, a third-generation piano sales/rental company. Sarah and I talked about growing a multi-generational business, overcoming industry disruption, and dealing with family dynamics. You can follow bubdesk for more updates. Sarah’s grandfather started the business in the 1930’s […]

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Running a family business has it’s unique challenges. I sat down with Sarah Binder Mehta, President of PianoPiano, a third-generation piano sales/rental company. Sarah and I talked about growing a multi-generational business, overcoming industry disruption, and dealing with family dynamics. You can follow bubdesk for more updates.

Sarah’s grandfather started the business in the 1930’s as a department store called Binder’s State Street. Sarah’s father worked in the store, managing the furniture department where pianos where being sold. Grandfather wanted to retire and closed Binder’s, leaving piano manufacturers with no presence in the south Jersey region.

Sarah and her father, Jerry Binder

After being approached by a piano manufacturer, Sarah’s dad opened a Hammond piano store in 1959. By 1960 that store was the #1 Hammond distributor in the US. It wasn’t long before the Binders’ chain of piano stores became the #1 US distributor for almost all the major piano brand.

The 1990’s brought disruption and corrections to the piano industry, forcing the Binder patriarch to close most of his 27 stores. A shift to rentals, instead of sales, has kept the company relevant and profitable.

Sarah had this to say about the pressures of running a family business and honoring the legacy of her grandfather and father: “You hear all the stories about how second-generation businesses are more likely to fail. Of course that is a concern, but it’s also super rewarding. My dad has four daughters and I always say that this business is his fifth child. It’s rewarding that he trusts me to steward that.”

While working with family can create freedoms not aways found in a traditional work setting, Sarah reminded me that, “When you are in a family business, you bring your family dynamics to work, every day.”

While working with family has it’s unique set of challenges, a multi-generational business can benefit from the fresh and new outlook brought by younger members of the team. When Sarah introduced e-commerce her parents “they didn’t believe anyone would rent a piano online, but people do it, every day.” Since then, Sarah has digitized their records and introduced a robust CRM, allowing PianoPiano to work more efficiently, effectively, and with more insight in to their customers’ needs and sales trends.

Growing a family business and managing a multi-generational team can be challenging. The one thing Sarah has learned running PianoPiano! is that to be successful you must learn to work through obstacles. “In some ways nothing is ever easy. Every new thing I’ve tried to implement, there’s always been unforeseen bumps. Being able to take those in stride and not drive yourself crazy about it”

Listen to the full interview below. 

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Create Raving Fans Says Birchbox Chief Customer Officer https://www.smallbiztechnology.com/archive/2018/08/create-raving-fans-says-birchbox-chief-customer-officer.html/ Fri, 24 Aug 2018 14:00:18 +0000 https://www.smallbiztechnology.com/?p=51213 On the occasion of a panel discussion hosted by collaboration services company, Slack, Ramon Ray interviewed Birchbox Chief Customer Officer, Amanda Tolleson, getting her insights on marketing for small businesses (video below). Her number one tip, and what Birchbox does so well, is that we need to create fans – raving fans. Small business growth […]

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On the occasion of a panel discussion hosted by collaboration services company, Slack, Ramon Ray interviewed Birchbox Chief Customer Officer, Amanda Tolleson, getting her insights on marketing for small businesses (video below).

Her number one tip, and what Birchbox does so well, is that we need to create fans – raving fans.

Small business growth comes from our current customers. Selling one customers is “easy” but getting the customer to come back again and again and refer others is so important and essential.

Ask yourself, what does your brand stand for and how can we deliver an experience to our customers, way beyond the product itself.

If you do this right, your brand’s products or services will become something that they care about so much more for their lives that they can’t help but tell other people about their experiences.

In this way you not only have a customer but you now have a fan.

How to do this? Know your customer. Find out what motivates them to buy from you and why they picked you as opposed to the competition.

It doesn’t take any money to do customer research, just pick up the phone and ask five customers. Five customers is better than no customers.

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Salesforce VP of Investments Shares 6 Mistakes to Avoid When Fundraising https://www.smallbiztechnology.com/archive/2018/08/salesforce-vp-of-investments-shares-6-mistakes-to-avoid-when-fundraising.html/ Fri, 24 Aug 2018 14:00:12 +0000 https://www.smallbiztechnology.com/?p=51207 Fundraising is a crucial & often an essential step to collect the much-needed capital or funds for growing your business. These fundraising rounds are often the key steps towards converting your business idea or prototype to a tangible & fully functional business venture. This is the means by which you can take care of most […]

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Fundraising is a crucial & often an essential step to collect the much-needed capital or funds for growing your business. These fundraising rounds are often the key steps towards converting your business idea or prototype to a tangible & fully functional business venture. This is the means by which you can take care of most of the business operations & scaling-up costs (costs for marketing, operations, salaries of employees & other running expenses) & often run into millions of dollars for high growth companies.

Hence, it is not easy to convince the investors, be it the angels, venture capitalists, banks, government organisations or your own aunt to hand over the funds to you & empower you to run your own show on their funds. While the variety & intensity of challenges in fundraising can be different & that you may have to figure out on the way, here are a list of 6 mistakes to avoid on this journey of fundraising, inspired as shared Meredith Finn Vice President at Salesforce, who leads their investments into other companies.

Failure to adequately touch upon 3 key items in your pitch: Team, Product and Market

Investors generally evaluate these three things (Team, Product and Market) when they take a look into a business idea for investment:

TEAM – Investors consider the Team to be of utmost importance when funding a business because they believe that the Right Team can champion a business to success whereas the Wrong Team can spell disaster! It is extremely important for them to have an idea about “Who is Who” on the team & where each of the team member has his/her expertise on. The team that runs the show is a very important asset for the investors to build trust and hand over their funds to you for running your business. For example, if the team members have awesome industry, technical or domain experience relevant to the business, its easier for the investor to trust that team. Also, whether the team members are collaborative enough and have spent considerable time with each other is an important consideration for the investor to evaluate the investment proposition. For the investors, a strong team is equivalent to a strong business. So, the team composition is crucial to the success of your fundraising efforts.

MARKET – The market that your business will cater to is another HUGE consideration for the investors for evaluating investment options. As a rule of thumb, a multi-billion-dollar market is always the safest bet to net an investment. The benefits of addressing a big market (Read Billion-Dollar) is pretty straightforward: the bigger the market, the bigger is the playing field for you and share with your competitors since monopolies (e.g. Google’s global share of search) are incredibly rare. As a result, everyone gets a pretty good share of the entire pie (market) and be satisfied. If you are able to earn a good revenue and mark up your profits, it will not only benefit you but your investors as well. Remember, the investors need to make money off your business and relish the Return on Investment (ROI) as much as you do. The most important advantage of equity market is the diversification of investment, with the help of clear research and expert guidance investment in equity is safer and easier. The equity cannot be bought unless a company issue shares on public notification. Certain companies issue shares only through broking system. Companies sell its shares through brokerage system to small brokers who then sell their shares to public in trading account. A stock broker is agents between you and stock market. Stock broker play a important role in online trading. They charge brokerage according to the services rendered. Use online compare brokers tool to find the right stock broker for your needs. Trader should concentrate on the facilities and the quality of the services provided by the broker on priority than the price or charges. The charges may differ depending on the service rendered. a stock broker provide assistance by means for trading

PRODUCT – The PRODUCT or SOLUTION that you are offering is expected to solve a PROBLEM that your customers are facing. Your solution must provide a unique solution to the problem & therein lies the value of your innovation. Ask yourself the following questions to evaluate your Solution:

  1. Does your solution have a unique technical or competitive advantage with a clear differentiation from other similar solutions in the market?
  2. Will your solution place you in a dominant position in the target market segment so that you can command a favourable price from the customers?
  3. Do you have any viable evidence to prove the above mentioned technical or competitive advantage?

NOT KNOWING YOUR DATA

Apart from the core revenue and profitability metrics that are absolutely a must to know, it is advisable to stay abreast of the core metrics that drive your business. The investors are experienced in running & overseeing different types of business ventures & so have an all-round exposure to business environment. While they are still deciding whether or not to get into the battle field alongside you, you have an opportunity to impress them by proving that you have a great working knowledge and control of your business. Use a data-driven approach to explain the business proposal to your investors. This will help them to build confidence in you and your business so that they can quickly reach to that important decision of writing THAT cheque for you.

Here is a list of key metrics that you must have a hang on:

  1. Number of Customers: How many customers have you been able to impress currently?
  2. Customer Churn: Percentage of customers who discontinue using your solution within a given time period. For a business to perform well, the New Customer Acquisition Rate must be greater than the Churn Rate.
  3. Average Contract Values: Average Annualised Revenue per Customer Contract
  4. Average upsells: Average annualised value of add-on purchases
  5. Length of Sales Cycle: The process of selling your solution to the customers encompassing all activities associated with closing sales
  6. Quota Achievement of Your Sales Team: Dollar figures (monetary) or number of units (volumetric) actually sold to customers
  7. Customer Satisfaction: Last but not the least, this is a metric that determines the success of any particular product/solution & thereby any business. A quantitative representation of whether your solution was able to exceed your target customers’ expectation can be used to address this key business metric. It can be estimated in terms of “Net Promoter Score”: an index that ranges from -100 to +100 that measures the customers’ willingness to recommend a particular solution to others.

NOT SHARING A BIG ENOUGH VISION

This is an important strategy that you must design in order to communicate well to the investors about your current area of focus as well as your vision to scale up your business in the near future. Investors are interested in the ROI & so before they put their money in your business, they will be curious to know about your future plans so that they can envision their exit from the business & make quick cash. You have to balance your sales pitch to the investors in such a way that it caters to both the points of interest: the short-term goals in which you will be expected to share how you are taking steps to achieve success in the present times as well as how you are preparing to go all out & scale big in the near future. It is important to remember that if the investors are able to believe in your short & long-term goals, they will not hesitate to write that big fat cheque for you.

NOT UNDERSTANDING THE TYPE OF CAPITAL YOU NEED TO RAISE

Although Venture Equity is one of the most celebrated options of fundraising, it usually come with a lot of conditions – equity dilution of the founders and quick and large exits that you are expected to satisfy. So, it is extremely important to understand how & in what way you are going to use the funds that you are raising and accordingly work out a specific estimate for the  amount of funds that you will be asking for. If you are not in for these conditions that Venture Capitalists will channelize you towards, then it is wise to consider other forms of funds that you can raise for growing your business. Some of the top alternate options are venture debts, bank loans, crowd funding. As long as you can manage, bootstrapping is the best option that you need to consider in order to retain 100% equity & control of your business with yourself.

NOT DOING YOUR DUE DILIGENCE ON INVESTORS

You need to carry out the due diligence on the investors that you are planning to approach for fundraising purposes because not all VCs are created equal:

  1. There are investors investing at different points in the lifecycle of businesses – Seed stage, early growth, late stage growth etc.
  2. There are investors with considerable experience in a particular niche & prefer sticking to it: B to B, B to C etc.

Think of investors as partners & not as guys who offer funds for your business. You have to carefully select the investors whom you would like to work with for at least the next 10 years of your business partnership knowing well that they will have a significant amount of influence & control on your business since they will be holding significant proportion of stakes in your business. It is somewhat like “dating before marriage” as Meredith puts it. A right match will go a long way. So, in addition to estimating how much funds you will be raising from a potential investor, you will also have to think about how much value the investor will bring to the table in terms of access to industry know-how, talent & network of key resources. After evaluating all of the investors on your radar individually on all these above terms, select the right candidate for an awesome business exposure & experience.

NOT ALLOCATING ENOUGH TIME OR NOT HAVING A PLAN B / C AND D!

Expect fundraising to be a long process & not an instant fixing hack. You need to give sufficient time to the investors to evaluate not just your business proposition but also yourself. The best way is to keep the channels of communication wide open & keep interacting with them in order to build relationships even in between rounds so that you aren’t crunched with introducing yourself and trying to convince them to give you money in a few weeks.  Manage investor relationships like customer relationships – stay in touch and build them over time.

Last, but not the least, it is important to bear in mind that in spite of doing all the homework in preparing an attractive business proposal to woo the investors, all efforts may fail if the investors are not convinced about the value of your business. Be prepared to fall back on a few backup options under such scenarios. Keep your spirits high!

Keep this list within reach & pull it out every time you need to go for a fundraising round & face the investors & their barrage of questions. Don’t make these 6 mistakes, believe in yourself, prepare in advance & enjoy the fundraising process.

Authored by: Poromita Ghosh, Reporter, SmallBizTechnology.com

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How One Business Gained 30 Percent More Customers by Turning to Subscriptions https://www.smallbiztechnology.com/archive/2018/08/how-one-smb-gained-30-percent-more-customers-by-turning-to-subscriptions.html/ Thu, 23 Aug 2018 14:00:46 +0000 https://www.smallbiztechnology.com/?p=51199 The subscription business model is one of the hottest trends in commerce. Subscription e-commerce has doubled over the past five years, according to a recent report from McKinsey & Company, and roughly half of U.S. consumers have signed up for an online subscription of some nature. For businesses, this rise in popularity of online subscriptions […]

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The subscription business model is one of the hottest trends in commerce. Subscription e-commerce has doubled over the past five years, according to a recent report from McKinsey & Company, and roughly half of U.S. consumers have signed up for an online subscription of some nature.

For businesses, this rise in popularity of online subscriptions presents an opportunity for significant growth. Capitalizing on this very trend has helped Freedom enable users to reclaim 10 million hours of their time from distracting websites.Freedom launched as a tool to block distracting content on desktop computers so internet users could concentrate on the work they set out to accomplish. As more of our work migrated online, we started seeing a significant rise in demand for the product.

The way customers consumed content also began to shift with the increased adoption of mobile and tablet devices. For example, in December 2010, U.S. internet users spent a total of 543 billion minutes online, with 74 percent of that coming from desktop computers. By December 2016, usage skyrocketed to 1.50 trillion minutes, with just 31 percent of that from desktops and the remainder from smartphones and tablets.

These shifts in behavior presented a strong need for us to offer multi-device functionality for customers, which called for a requirement to design pricing that was suitable for device-specific usage. With the growing adoption of subscriptions, we decided to take a plunge and make a shift to a recurring revenue business model so customers could pay us a monthly fee to block websites across multiple devices.

What We Learned: The Need For a Customer-Focused Subscription Solution

One of the earliest lessons we learned after making the shift to subscriptions was that under a subscription model, monthly recurring revenue is directly related to customer retention rather than one-time sales. Every member of our business began to have a role in expanding and retaining our customer base and revenue. Streamlining the subscription experience while making it easy for our team to control customer subscriptions became a priority for us.

The original online payment gateway we selected to manage subscriptions was initially helpful, but we quickly realized we needed a more comprehensive solution that would scale with our expanding business and give customers the options and flexibility they demanded. Managing subscriptions on top of a payment gateway alone fell short of our needs and forced us to compromise on the subscriber experience.

We then switched to Chargebee’s subscription management service, which was a strategic decision that proved beneficial from a business perspective. Chargebee has improved our subscription conversion rate by helping us enhance our product’s capabilities and its overall subscription experience.

How Our Subscription Management Product Drove 30 Percent Growth

Your subscription management product can be an effective lever to accelerate acquisition, monetization and retention. At Freedom, we’ve configured Chargebee to help us move the needle on these three core business levers by focusing on the following strategies:

Multiple Payment Options

Adding diverse payment options has evolved into an important acquisition strategy for us. In today’s growing digital landscape, consumers have vast differences in payment preferences. Some customers prefer to pay with a credit or debit card, while others prefer a web-based payment service such as PayPal or Amazon Pay. By adding multiple payment options, we were able to onboard international customers and scale globally.

Under the subscription model, we also encouraged users to set up backup payment methods for recurring charges. This helps recover revenue that could have otherwise been lost.

Flexible Pricing

Offering discounts is an effective way to drive acquisition for B2C businesses. We extensively used the capabilities of the subscription model’s coupon functionality to test different coupon codes and discounts, such as limited-time access to promotions, or one time, limited validity offers. We also had a giveaway boost through a site called yourdailygiveaway.

We also tested several pricing strategies to help drive monetization and upgrades, and subscription analytics has helped us understand how customers responded to pricing. For instance, we found that some customers prefer paying a monthly fee for our product, even if our annual plan was cheaper in the long run.

Using a subscription management tool for pricing experiments helped us drive revenue from new customers while still honoring existing customers by grandfathering them in on the old price.

Self Management for Subscriptions

Offering customers an easy way to manage their subscriptions can significantly improve user experience. Expecting customers to manually upgrade via customer support teams creates friction in the upgrade experience, causing some of them to drop off or delay their upgrade. Offering a built-in customer portal has helped us empower customers to manage their own subscriptions, while our customer success team is freed up to focus on more strategic initiatives.

Transactional Emails

Transactional emails can be a great way to communicate and engage with customers while helping recover revenue. We use transactional emails to communicate with customers about the details of their transaction and send one-click card update emails, reminding them to update credit card information if their card is about to expire. At Freedom, we’ve used Chargebee’s Engage toolset to drive up-sells, retention and revenue through email.

Optimizing our customer subscription experience and internal subscription management process helped us grow the business by 30 percent. While shifting our business model away from one-off sales and moving to subscriptions has been a key factor in our business growth, creating an enhanced experience with a subscription management system helped us identify areas to further accelerate adoption and retention.

The fundamental nature of the recurring revenue business model creates opportunities for long-term customer relationships, and using a subscription management system has provided us with an added layer of operational efficiency to leverage these opportunities better.

Authored By:

Fred Stutzman, Founder and CEO of Freedom, a platform that enables people to be more productive by managing digital distractions.

Fred Stutzman is founder of Eighty Percent Solutions, a LAUNCH Incubator company which builds the innovative productivity software Freedom and Anti-Social. Previously, he was co-founder of ClaimID.com and technology researcher at UNC-Chapel Hill and Carnegie Mellon University. He holds a Ph.D. in Information Science, a graduate certificate in quantitative research, and a B.A. in Economics. Currently, he is adjunct professor at UNC’s School of Information and Library Science, where he teaches courses about privacy and social media.

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How To Make Sales on Pinterest. Think Like a Pinner. https://www.smallbiztechnology.com/archive/2018/08/how-can-smbs-think-like-a-pinner-and-drive-sales-on-pinterest.html/ Wed, 22 Aug 2018 14:00:28 +0000 https://www.smallbiztechnology.com/?p=51191 Back in 2010, Pinterest was a social media platform replicating the bulletin board of a college or a school, but in 2018 with more than 200 million monthly users, it has quietly risen to success as a powerful search engine and an important shopping platform.  Unlike other social media platforms such as Facebook, which primarily […]

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Back in 2010, Pinterest was a social media platform replicating the bulletin board of a college or a school, but in 2018 with more than 200 million monthly users, it has quietly risen to success as a powerful search engine and an important shopping platform.  Unlike other social media platforms such as Facebook, which primarily drives your selfie habit, Pinterest opens a sea of opportunities for the small business owners. 93% of the Pinners use the platform to plan purchases, and the platform has seen a 40% increase in the number of users over the last two years.

SMBs and Pinterest – A match made in heaven

For SMBs, the platform is a crucial marketing toolbox because it works as a visual discovery engine and helps the customer find what they love. In 2017, 67% of the Pinners discovered new brand or products from business content on Pinterest.  Whether you’re looking to increase the brand awareness,  drive the web traffic to your website, or drive customer engagement – Pinterest in your one-stop-destination.  The social media platform effortlessly makes the promoted content as useful as the organic content.  Furthermore, Pinterest caters to SMBs with tools to optimize results and make the most of marketing budgets.

Let us understand, how the platform is lending a helping hand to the SMBs in their marketing efforts.

1) Chatbooks

The SMB captures memories from social media and brings them to life, recently ran a Promoted

Pin campaign and encouraged Pinners to bring their summer memories to life. The campaign was a massive success because the sales team witnessed up to 3x more clicks on their ads and 15% lower cost per clicks within the first 90 days of launching of their ads.

2) LitJoy Crate

The company which is a monthly book box decided to use Pinterest’s promoted pins to drive acquisition among their audience of women aged 20-35. LitJoy Crate achieved a CPA 70% lower than their average CPA on marketing channels, acquiring new customers for only $3-$5 per customer.

The sky is the limit for business using Pinterest!

How to get started?

The first step in the right direction is always crucial for an SMB. Here are a few tips for the newbies to use the platform to enhance their business growth.

1) Set up a business account

To set up a business account, you need the logo or the visuals of the products (for a profile picture) and a business description containing the link to the website, contact details, and location. For those who already own a personal account, converting to a business account is as simple as waving a magic wand. A business account outperforms a personal account because it comes loaded with additional features such as Pinterest analytics and Pinterest Ads.

2) Claim your website

Claiming your website on the social media platform unlocks an array of features such as Pin stats and Pinterest analytics. Learn more at Pinterest.

3) Set up your boards

If you want to make your board look professional, set up the board and categorize the Pins based on the products, audience segment or the topic.

4) Start Pinning

Don’t forget to create new Pins daily to help the Pinners discover your brand and Pins. Consistent activity on the social media platform is the key to reach the right customers at the right time. Furthermore, link all your Pins to the website as it will help increase the web traffic.

What Next?

Getting started on Pinterest is simple, follow these tips to leverage the maximum benefits from the social media platform.

1) New business profiles

Pinterest is thriving to make life easier for SMBs by helping them connect with their target audience.  Recently, the company launched a new business profile which is empowering the brands to take control of how their brand will appear on Pinterest. The new profile is allowing the companies to highlight the content they deem as necessary for their customers and want them to see first. Furthermore, the new profile offers a dynamic cover image that is helping in capturing the attention of the ideal customers.

2) Key metrics

Running a promoted campaign will never yield the desired results unless the SMBs track the progress of each campaign. A few key metrics will give deep insights into how engaged the Pinners are with the content. It will help the SMBs, tweak changes in their content strategy. To further assist the small businesses, Pinterest allows the companies to access valuable metrics on their Pins to make critical business decisions.

3) Following tab

Staying one step ahead of competitors always work wonders for SMBs and is probably one of the leading ways to discover new ideas and see what other brands are saving to attract their audience. And, for that Pinterest has a following tab – entirely focused on the people and boards you follow on Pinterest.

4) Promoted Pins

To further de-stress the life of small businesses, Pinterest offers the ‘Promote’ button, which helps a brand of any size to promote their Pins. Business can set up a promoted Pin in less than 9 seconds.

Pinterest is the goldmine for your bottom line because it’s a new way of flipping through magazines and scrapbooks, which quickly captures the attention of the customers. As an SMB, never overlook such a big chance to mint money, especially from Pinners who have the biggest spending power on the social media. The household income of 40% of Pinterest users is more than $100K. Don’t miss the golden opportunity!

Authored by:

Lisa Fong, SMB Marketing Lead at Pinterest
Lisa Fong leads the Pinterest SMB Marketing team focused on inspiring and empowering businesses to grow and succeed on Pinterest. She has over 12 years of experience in digital advertising, technology and marketing. Her passion for mobile ads led her career to adtech companies Google, Apple and Sharethrough. She received her MBA from the Kellogg School of Management. – headshot is attached

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JP Morgan Chase Study – Understanding Opportunities and Life-Cycle of American Small Businesses https://www.smallbiztechnology.com/archive/2018/08/jp-morgan-chase-study-understanding-opportunities-and-life-cycle-of-american-small-businesses.html/ Mon, 20 Aug 2018 14:00:49 +0000 https://www.smallbiztechnology.com/?p=51174 Today, every small-medium sized business shares an iconic status in the modern economy, and the owners of these businesses are the job creators, and righteous strivers who drive the economy of a country. But, for the enthusiasm and excitement surrounding small businesses, a central puzzle remains – what is the role of these businesses in […]

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Today, every small-medium sized business shares an iconic status in the modern economy, and the owners of these businesses are the job creators, and righteous strivers who drive the economy of a country. But, for the enthusiasm and excitement surrounding small businesses, a central puzzle remains – what is the role of these businesses in the U.S economy?

To understand the role, it’s crucial to explore the life cycle of businesses. While much of today’s conversation is focused on high-growth startups in the Silicon Valley, the reality is that many smaller companies that may never even hire employees are the economic drivers of the small business economy.

According to a report by J.P Morgan Chase Institute on 1 million SMBs, these businesses are not considered as a uniform sector because they differ either in cash flow management, growth, or a number of employees.

How are small businesses contributing to the American economy?

As it is clear that new ventures and small businesses are having a significant impact on the economy, cash flow, and employment, policymakers need to look to SMBs as an engine for future economic growth. Even in the future, small companies are not going to rely too much on financing or hiring employees; they’re likely to generate significant revenue which helps in the growth of the economy. As per JP Morgan Chase, the average life expectancy of a U.S. SMB is 5.3 years. The real estate firms have the longest life expectancy of 9 years, whereas the restaurants have the shortest life expectancy of 3.7 years. In the industry, the non-employer firms are 5x more likely to go out of business than those firms which hire employees. Also, each year, a small percentage of non-employers become employers, but the likelihood of their transition decreases as firms mature.

Different kinds of SMBs and how they contribute to the American economy

JP Morgan Chase classifies SMBs into four segments depending upon their size, dynamism, and complexity to understand the impact of the SMBs on the Americal economy.

1) Financed Growth

The share of the financed growth small businesses is 3%, and it includes businesses like a tech startup or a pizza chain, or other ventures, which will grow in the future using the external financing. The financed growth firms are more concentrated in some industries and cities. 20% of these businesses fail within 4 years of inception, but the contribution to the economy is significant in the years of operation.

2) Organic Growth

These companies enjoy a share of more than 50% of all the companies and are present in every industry and city. It primarily includes companies which are founded by people with significant industry experience such as the consultancy business. The future growth of these companies is dependent upon limited external financing. Furthermore, organic growth firms are responsible for generating revenue and small firm payroll but can cease to exist in the marketplace. The firms play a critical role in generating revenue, but are most fragile and still prefer to take bigger risks as 31% of these firms fail within 4 years of inception. Companies located in areas such as San Francisco and San Jose are 3x more likely to be financed growth small firms. The organic growth firms, on the other hand, is responsible for contributing to the economic growth. Furthermore, such firms share the advantages of the growth across geographies.

3) Stable Small Employer

These firms include a local lawyer or a doctor’s office, which employs anywhere between 5-20 people. Such businesses rarely seek external financing, and 12% of such businesses are likely to go out of business within 4 years of launch.

4) Stable Micro

Such type of SMBs hires no or very few employees, such as a dry cleaner’s shop. The small businesses under this category provide economic support to many households of SMB owners who otherwise might find it difficult to grow. 15% of the total stable micro firms exit the marketplace within four years of operation.

Why Small Businesses Exit the Marketplace?

Most of the small businesses never grow into mid-sized or large corporations because they run out of business within a few years. Here are a few reasons why they exit the marketplace so soon.

  • Over time, new and small businesses usually have regular and extremely stable cash flow patterns, or else they will leave the marketplace.
  • SMBs with volatile expenses will quickly exit than those with non-volatile cash flow patterns. It means for SMBs, massive and unexpected expenses are difficult to manage, which can lead to their early exit.
  • The stable firms never go out of business, declining firms go out of business, and the growing, dynamic firms become more predictable. Also, new and dynamic small firms usually have irregular cash flows, making their survival tough.
  • Financed growth firms have erratic revenues, and organic growth firms have both expenses, and revenue with improper timing. These types of irregularities always result in the early exit of the firms.

Until the recent research by JP Morgan Chase, the value and the role of small businesses in the economy was underestimated primarily because the businesses are small. But, on the contrary, there is nothing small about the impact they have on the economy. Right now, the owners need to channelize their energies to grow their business, reduce the challenges and leverage the opportunities that knock on their door.

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Paychex Survey Says Entrepreneurs Optimistic About Business Outlook, Ability to Find New Customers https://www.smallbiztechnology.com/archive/2018/08/paychex-survey-says-entrepreneurs-optimistic-about-business-outlook-ability-to-find-new-customers.html/ Sun, 19 Aug 2018 14:00:49 +0000 https://www.smallbiztechnology.com/?p=51171 Are you wondering whether now is the right time to start a business? Are customers out there? Is the economy optimistic or pessimistic? According to Paychex and their first ever Business Sentiment Report, the outlook for businesses is more positive than negative. Paychex regularly conducts polls to analyze the business climate. Their most recent poll […]

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Are you wondering whether now is the right time to start a business? Are customers out there? Is the economy optimistic or pessimistic? According to Paychex and their first ever Business Sentiment Report, the outlook for businesses is more positive than negative.

Paychex regularly conducts polls to analyze the business climate. Their most recent poll can be found here. Paychex polled businesses with 500 or fewer employees regarding issues relating to human resources, finances, and customer relations. In the poll, respondents could answer on a scale of 1 to 100 with 1 being completely pessimistic and 100 being totally optimistic. The overall business outlook was good, except when it comes to finding employees.

Paychex will continue to poll businesses on a trimester basis, with the most recent poll representing 500 randomly selected businesses for Summer 2018. These businesses were polled during the week of June 18 and June 27, 2018. The business outlook overall was 65/100. They felt that they were most optimistic about finding new customers, which was rated 69/100. Other optimistic ratings were about access to capital 62/10, capital investment opportunity 59/100, and the overall economy 60/100.

In the academic world, 60/100 is a D and a below-average score. But in this poll, 60 is a good number. Of course, it is not as high as 100, but it is closer to 100 than to 1, which is why it is considered an optimistic number. In the poll, businesses in the Midwestern and Southern states were more optimistic than in other areas of the country.

On the flip side, employers were not optimistic about finding new talent to fill their empty positions. They rated finding part-time or full-time employees at 31/100. Interestingly, they were notably pessimistic about finding contract or temporary employees. This rating was 16/100. There are ways to become more optimistic about finding new employees through recruitment and other “outside of the box” ideas.

According to the respondents, manufacturing businesses have the most difficulty finding qualified employees. For those companies to find skilled employees, they are turning to the schools that prepare them. They are looking for recent graduates with the skills and they are working with the schools to develop programs to train future graduates.

Some industries may have more success finding new employees, especially the restaurant and hospitality industry. They will be able to use the Shared Tip Law so employees in restaurant kitchens can also be tipped for their hard work. This will make kitchen jobs and other formerly non-tipped restaurant jobs more desirable. This new law does not apply to management and supervisory positions.

If the Business Sentiment Report shows the feelings of business owners, there is real optimism. Other than the trouble with finding hiring candidates, now might just be the time to start a new business and get in on the optimism about the economy, capital investments, and access to capital.

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How to Build a Successful E-commerce Website https://www.smallbiztechnology.com/archive/2018/07/how-to-build-a-successful-e-commerce-website.html/ Tue, 24 Jul 2018 14:00:17 +0000 https://www.smallbiztechnology.com/?p=51056 Over the past several years, the number of businesses proliferating their online presence is astonishing. It’s estimated that in the U.S. and Canada alone, there are approximately 1.3 million e-commerce sites. Given the rapid growth of online storefronts, how is someone with no prior experience supposed to create a website that cuts through sales and […]

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Over the past several years, the number of businesses proliferating their online presence is astonishing. It’s estimated that in the U.S. and Canada alone, there are approximately 1.3 million e-commerce sites. Given the rapid growth of online storefronts, how is someone with no prior experience supposed to create a website that cuts through sales and develops a loyal following?

As the backbone of some of the most successful e-commerce sites out there, the Weebly team has prepared a list of best practices that can help any online store drive repeat business.

Create A Unique Design and Layout

The key to starting is shedding the long to-do list and beginning with a solid framework. A creative site domain, an attention-grabbing picture, and “coming soon” text are good starting points to start generating momentum. Once that’s done, find a color palette that reflects the look and feel of your offline brand touchpoints. Your website should have the same look and feel as your Instagram feed, store, packaging, and any place potential customers interact with your brand. When considering site design, less is more. Maintain a clear call to action and direct your visitors to where you want them to go. While you will feel compelled to fit everything on one screen, drop-down menus and white space can be instrumental in designing a beautiful and engaging online platform. Remember that consistency is key: fonts, colors and style should feel the same throughout.

Be a Picture Perfectionist

Once products are available to promote online, it’s critical to integrate product and lifestyle photography that accurately represents products’ features and how they will be used by the people purchasing them. Gifs and video have become increasingly popular, as they are more likely to draw attention. Try adding a video that showcases your best work or a behind-the-scenes tour of your latest photo shoot and creative process.

Another key design component is making sure your products look just as good on mobile devices as they do on a laptop. Close to 60% of all traffic to a Weebly site is coming from smartphones, which is why our sites are optimized for mobile-first, but it’s important to test the checkout process from a phone or tablet to make sure everything looks as it should.

Word-of-Mouth Still Reigns Supreme

Audience growth can happen in a variety of ways, but the most important ones are email marketing, an active social media presence, and a regularly updated blog. Asking visitors if they’d like to sign up for email updates increases your chances of repeat shoppers. Integrating social media with your marketing plan is vital to promoting easy content sharing capabilities that drive additional traffic. Social media can also be used to analyze consumer sentiment, conduct research, and share important moments for your brand. Last but not least, blogging is an effective way to engage with customers and express yourself by establishing a voice for your brand.  Some examples for blog topics include seasonal offerings, new products, and major announcements.

Read Your Online Reviews

Online first-time visitors to your store need encouragement to gain trust in your brand and the quality of what you’re selling. Positive online customer feedback can lead to new sales and hopefully, brand loyalty. According to PeopleClaim, 70% of customers consult reviews or ratings before making a final purchase. Your email marketing platform should automatically prompt customers to leave a review on every purchase is a way that solicits feedback organically. Positive reviews are what help engineer a credible reputation, and even negative reviews can be strategically managed. Replying to unhappy customers with timely and attentive customer service can serve as a strategy that encourages customers to either update their review or remove it altogether.

Be Real

Millennials are the most ethically-conscious generation of consumers, and companies should aim to create a site that doesn’t just sell, but also creates a personality. Bring your business to life by sharing inspiration, stories, and the process of how everything came together. If your product comes from a sustainable resource, shoppers will want to feel a connection to supporting that. A well written “About” page can be just as important as the products.

Be Human

Starting an online store is a combination of excitement, adrenaline, and fear; most new business owners believe it requires a perfect homepage, thousands of social media followers, and professionally curated artwork. However, some of the most important aspects of e-commerce success stem from personal touch, carefully shot photography, and simple mobile integration.

When all is said and done, it’s important to remember that your website visitors are people like you and not Twitter bots. If you were interested in making an online purchase, what would you hope to see, read, and interact with? In the long term, a lasting business can’t be faked – to be authentic compels transparency. If you create captivating stories and look to build a reliable and responsive persona, that’s what will attract customers to invest in you.

Authored By:

Katie Swett, Director of Product at Weebly

Katie Swett Miller is Director of Product at Weebly, an e-commerce and website hosting company recently acquired by Square.  She oversees customer facing Weebly products that help entrepreneurs grow their business through the platform. She spearheaded the creation of Weebly’s email marketing platform,
insights dashboard, and Facebook Ad creator. She also leads the team that builds the core web product and 5-star rated Weebly mobile app. She is passionate about building products that delight customers and allow them to express themselves digitally while
encouraging growth.

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Three Powerful New Instagram Features and How To Use Them https://www.smallbiztechnology.com/archive/2018/05/three-powerful-new-instagram-features-and-how-to-use-them.html/ Tue, 22 May 2018 16:42:26 +0000 https://www.smallbiztechnology.com/?p=50874 As many of you will know, social media is one of the most powerful marketing tools to use if you want to grow your business. For many companies, photo-sharing app Instagram is one of the most effective ways to reach more people. Check out the statistics: Instagram’s engagement rates are around 15 times higher than […]

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As many of you will know, social media is one of the most powerful marketing tools to use if you want to grow your business. For many companies, photo-sharing app Instagram is one of the most effective ways to reach more people. Check out the statistics:

  • Instagram’s engagement rates are around 15 times higher than Facebook and 20 times higher than Twitter.
  • 86% of the top brands use Instagram.
  • Companies with over 100k followers on Instagram have grown by 163% over two years.

If you want to succeed at your online marketing efforts, you must have Buying an Instagram account from kickstagram helps your Instagram game is on point. The social media company has recently made new features available that make it easier for entrepreneurs to improve their online presence. These features include adding hashtags, clickable links, and scheduled posts.  This article will help you understand how these three features can help you gain more exposure using Instagram. Here are stimsocial alternatives which provides you a best traffic boosting services for Instagram platform.

Why Are These Features Important?

Instagram’s new features can give you a head start when it comes to marketing on Instagram. While many companies use the platform, the vast majority have not yet discovered its true potential. Using the new features, your business can become more discoverable, more relatable, and generate engagement and interest among new and existing prospects.

How Do Bio Hashtags Work?

Instagram now allows you to include clickable hashtags on your bio. This means that when you type a @ or # before text, it will become a live link when people view your profile. When your visitors click on the hashtag, they will be able to view other profiles or look at other posts using the same hashtag.

Hashtags provide a lucrative branding opportunity for your business. You can mix it up by using carefully-research hashtags that already exist or creating new ones that directly relate to your business. By clicking or searching for the hashtags you use, visitors can learn more about your company and see your latest posts.

You can maximize this even further by using hashtags in your posts. This is a helpful technique for reaching more people and attracting more followers. Target hashtags that have between 100k-900k posts. These are popular topics that people are searching for, but they leave enough room for you to stand out. Each post can include 30 different hashtags at most, so make sure you choose these wisely.

Why You Should Add Clickable Links to Your Profile

Previously, you could not include clickable links in your profile. A visitor to your Instagram page would have to copy and paste a link from your bio. However, this has recently changed thanks to popular demand. Instagram now allows you to put clickable links in your profile, making it much easier to direct visitors where you want them to go.

It’s also a great opportunity to highlight a link to your audience temporarily. One effective strategy is to update the link in your bio every few days and point followers towards this via daily posts. When you next post, you can rinse and repeat this strategy to keep any links in the bio fresh and exciting, and direct followers to new products or services.

If you’re running a special online promotion, you can include a link to the contest to make it simple for visitors to participate. You could also include a permanent link to your business website or direct your audience to a new product or service. Providing a clickable link is convenient for visitors and will drive engagement with your Instagram page and business.

Scheduling Your Posts

Every social media manager knows that the ability to schedule posts is essential to the success of an online marketing effort. Managing your posting schedule manually is nearly impossible in this day and age. That’s why certain social media apps allow you to schedule posts in advance. Using these tools, you can set the date and time that you want a piece of content to be posted. These apps can also schedule your posts automatically. This helps you ensure that your content is being published at times when there is high traffic.

Previously, Instagram didn’t allow scheduled posts, but developers have been busy making behind-the-scenes update which make this feature possible. They have enabled social media tools like HootSuite, Sprout Social, and SocialFlow to schedule social media posts on their platform. Ryan Holmes, CEO of HootSuite, stated that scheduled posts have been the “number one request for our 16 million customers.”

Instagram’s Role In Social Media Marketing

Social media marketing is an essential part of growing your business. While a lot of companies have embraced Twitter and Facebook as their primary social media platforms, many are excited about the opportunities that Instagram offers and are moving their main social media activities to this platform. If you’re serious about connecting with your audience, you should include Instagram on your company’s social media list. As the statistics show, Instagram can generate a lot of business for your company - you can try the tips provided in this article, to see how Instagram can become an invaluable tool in garnering more online business.

Zach Benson is the CEO and founder of Assistagram – an innovative Instagram management agency specialising in growth of accounts and creating Instagram campaigns that reach millions.

As a full-time entrepreneur, TEDx speaker, social-media trainer for international brands such as The Four Seasons, Ritz Carlton and ViceRoy, he encourages others to reach their full potential through the arts and social media. He uses his successful social media presence and impressive network of followers to travel around the world teaching others how to grow their Instagram accounts.

Zach is also an award-winning dancer and was a finalist on FOX TV’s popular show ‘So You Think You Can Dance’. He combines his passion for teaching, entrepreneurship, dance and travel to mentor people all over the world and help them grow, dance and improve their companies.

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Save Money & Time: Streamline your Field-to-Office Workflows https://www.smallbiztechnology.com/archive/2018/04/save-money-time-streamline-your-field-to-office-workflows.html/ Wed, 11 Apr 2018 13:35:24 +0000 https://www.smallbiztechnology.com/?p=52412 It’s almost 2019, and it’s time for digital transformation. Imagine a world in which your job requires you to go to a commercial building or industrial site to conduct an installation or inspect equipment. After driving there, you take photos on your phone or digital camera and handwrite a report on-site. Then you drive back […]

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It’s almost 2019, and it’s time for digital transformation. Imagine a world in which your job requires you to go to a commercial building or industrial site to conduct an installation or inspect equipment. After driving there, you take photos on your phone or digital camera and handwrite a report on-site. Then you drive back to the office to download the photos and enter your notes into a database only accessible from your desktop computer. If this sounds crazy that’s because it is – yet it’s still happening – in 2018!  

Why the Smart Small Business Goes Mobile

Mobile platforms are easing the burden for small business owners, making it easy to customize an app for your needs. The options are broad, ranging from safety inspection forms, cost estimators, work orders, property condition reports, time sheets, job tracking, permit applications, and more. 

The data captured is managed via a central cloud platform, freeing you up from worrying about the challenges of IT management and you can be up and running in as little as 24 hours with no IT help whatsoever.

How to Get Started

With the right approach, your business can benefit enormously from digital transformation. And it doesn’t have to be “all in” approach, take your time, be iterative. Here’s how:  

1. Digitize Commonly Used Paperwork

To begin, start with something that you use on a daily basis. Maybe it’s a work order, inspection or a timesheet. Many solutions, like Jotform’s automated approval process, have a drag and drop builder to customize forms, so it collects the data you want. Commonly used content can also be automatically digitized, which can save time in the long run. Users can simply take a photo of a work order, for example, and send it in. They’ll receive a digitized copy back, which can be reused time and again. Many digital transformation solutions also include thousands of pre-built templates that can be tailored for any business need. 

2. Think About the Information You Need and Want

One of the problems of today’s paper-based information capture is that it allows for mistakes and errors. Maybe a form gets lost on a worksite and never makes it back to the office or missing fields and unreadable text slows down important processes.

As you move to mobile data capture, make a list of what information is needed and what is wanted from that data.

  • Are there certain fields that should be required?
  • Do you need to add a timestamp or insert your own list of materials or pricing?
  • What about a before and after image of work carried out to make it clearer to your customer what was repaired? Do you want to add mobile payments?

All these options and more can be easily added, without any programming knowledge.

3. Get It into Your Workforce Hands

Once you’ve got the mobile app you think you want, get a team to use it and confirm it meets your expectations. Require some modification? No problem. Any changes to the host will refresh the version on each team member’s mobile device. This period will also get your employees excited as they start to see how the app and overall digital transformation makes their life easier.

4. Be Open to Feedback

Once you’ve rolled out your app, encourage your employees to keep providing feedback. Unlike bespoke solutions or even proprietary off-the-shelf software, solutions like GoCanvas are easy to tailor to changing needs. Sometimes the issues might be hardware-based. For example, if a field technician encounters an issue using the smartphone touchscreen with their gloves on but has nowhere to put their gloves, a simple belt clip for their gloves can remedy the situation.

5. Take It to the Next Level

With the reassurance that it’s possible to easily digitize one piece of the workflow and see concrete results, you can extend these tools to other facets of your business.

There are literally thousands of use cases for the mobile digital capture solutions, so it is easy to expand into other workflows or use cases.

Taken one step further, mobile apps also make it easy to learn from your data. Who is performing best? What areas in your business are creating problems and inefficiencies? What does this mean for cash flow? How does this affect the way you allocate resources? Paper-based processes can hinder insights. But trusted data captured real-time in the field, can then be seamlessly analyzed for real-time insights into business performance and trends, so better decisions can be made.

Digital Transformation. Not So Scary!

Want to grow your business, engage better with customers, become more productive, make the workplace safer for employees or accelerate your cash flow? These and many more are high on the mind of small businesses, local government contractors, and even large enterprises, who waste or miss out on millions of dollars every year. But they don’t have to. Identify the pain points that need your attention, find and/or tailor a mobile app and digital transformation solution to address it and see how easy it is to eliminate manual workflows and time-wasting, error-prone paper-based processes. You can be sure your competition is.


James Robins digital transformations smallbiztechnology.comJames Robins is Chief Marketing Officer of digital transformation platform GoCanvas. For more info, please visit: www.GoCanvas.com  

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Dell’s Mission to Deliver More Efficient, Productive, and Secure Tech to Small Businesses https://www.smallbiztechnology.com/archive/2016/10/dells-mission-to-deliver-more-efficient-productive-and-secure-tech-to-small-businesses.html/ Mon, 17 Oct 2016 13:00:22 +0000 https://www.smallbiztechnology.com/?p=48976 I recently had a chance to connect with Erik Day, the Executive Director and General Manager for North America Small Business at Dell, and decided to ask him point-blank, “Why should small businesses care about Dell?” Over the course of our conversation, Day explained why growth is the primary concern for small businesses and how […]

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dell small businessI recently had a chance to connect with Erik Day, the Executive Director and General Manager for North America Small Business at Dell, and decided to ask him point-blank, “Why should small businesses care about Dell?”

Over the course of our conversation, Day explained why growth is the primary concern for small businesses and how Dell develops solutions that evolve as business technology needs change.

An End-to-End Solution for Small Businesses

As a small business owner or entrepreneur, you do not have time to waste. You need to spend time with clients, investors, and others to grow your business, but sometimes a lack of technology or the right support results in an unwanted shift in focus and lost productivity.

“What the small business customer wants are performance and reliability,” Day told me.  “They cannot deal with downtime or being on tech support calls for hours. When you are trying to build your business, the last thing you want to worry about is your technology not working for you.”

Day explained that there isn’t a one-size-fits-all solution here, that technology solutions need to change as businesses grow. So whether you are a one-person shop, ten-person shop, or working with hundreds or thousands of employees, Dell offers different hardware, software, and security solutions to help businesses every step of the way.

Day explained that Dell’s goal is to give every customer the peace of mind they need to keep their small business running smoothly. They need high performing technology they can trust to work from the moment they open it up. They need as much built-in security as possible. Moreover, they need to know that someone will be there to help when they need it.

“It is not just about the hardware,” Day said. “It is really about trying to give them an end-to-end solution. We want to enable our customers to focus on their clients and their business, and not to have to worry about the technology.”

The Evolution from Consumer to Business Technology

As Dell continues to build small business solutions to fit each customer’s unique needs, they are paying close attention to the surge in adoption of consumer technology within the professional landscape. Specifically, Dell is focused on bringing the convenience, high performance, reliability, and security of their other business solutions to the tablet.

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According to Day, Dell’s integrated two-in-one, 360-hinge technology into their Latitude tablet series. You can make it feel like a PC without having to detach anything, or you can flip it over and use it as a tablet. Moreover, to continue meeting their small business customers’ needs, they have added security and manageability into the product as well.

“As our business customers want this new technology, we can make sure the right stuff is in the computer. So if they have to connect it to something in the enterprise, IT managers can still manage and secure it.”

Touch also seems to be the next evolutional step in Dell’s small business technology. While cost, business budgets, and demand have led to the sluggish adoption of touch PCs, Day expects that touch will soon catch on just as other performance-enhancing technologies have in the past.

“The whole ecosystem around these PCs is becoming so much easier for the user, and touch is a key performance thing. It just makes everything more efficient. As we need to save more time so we can focus on our businesses, we need these things to make us more efficient.”

He also suggests that notebooks will soon overcome desktops in the workspace and that the “movable” workspace created by docking stations and wireless connectivity will be the next evolution of the small business workspace.

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