Cooperation between EDG and Hechuang

It has been nearly a year since EDG won the championship, but the passion for winning the championship still seems to be surging in our hearts.

Recently, Hechuang Automobile officially announced the further upgrade of its strategic cooperation with the e-sports team EDG. Hechuang Automobile further deepened the cooperation between the two parties by sponsoring the EDG team as a title. In the future, EDG will also use a new name—EDG Hechuang Auto League of Legends Division (“EDG Hechuang Auto” for short) to compete in the LPL playoffs.

E-sports and automobiles, two industries with very similar growth experiences and trajectories, have embarked on a new journey at this moment.

Why do e-sports and new energy vehicles always fit so well?

The development of an industry always has to go through the process of starting from nothing, from small to large, from single to multiple. However, e-sports and new energy vehicles, two industries with similar growth trajectories, seem to have experienced a little more - "from prejudice to face-up".

From the barbaric growth of Internet cafes in the streets and alleys to the standardized e-sports industry, it has now become a huge industry that cannot be ignored. In the first half of 2022, the revenue of China's e-sports industry will exceed 70 billion yuan, and the number of users will be close to 500 million. In terms of commercial potential, it is expected that the scale of the entire e-sports market will reach 200 billion yuan in 2022. As one of the regions where the e-sports industry started early, China has become the world's leading e-sports market, and has driven the development of the entire market with scale effects and technological radiation.

In the same way, China's new energy vehicles sprouted from a barren land and have now become the world's leading single new energy vehicle market. Taking the data of the China Passenger Transport Association as an example, the wholesale sales of new energy passenger vehicles in the first half of 2022 reached 2.466 million units, a year-on-year increase of 122.8%. Valuation, a scene of "vital development of all things" is slowly unfolding.

However, both industries experienced a period of "bias" and "stigmatization" before booming.

When it comes to esports, there are too many stories about bias. From being born ignorantly in an Internet cafe full of soot, sweat and noise, to gradually struggling to move forward in groping, to being regarded as "electronic opium" in the eyes of parents and people who do not understand, to being recognized by the national sports department as the 78th A formal sports competition project has become a sports-oriented competition project. The development of e-sports has been tortuous and bizarre, and the degree of counterattack after it has been twisted and bizarre.

As for new energy vehicles, they also started in doubt, and were once labeled as "new energy vehicles are all cheats". From even being unable to meet basic travel needs, to the continuous improvement of the manufacturing level and the soaring technical level, today The new energy vehicle has become the most dazzling existence in the automotive market. All new technologies, new ideas, and new experiences have been implemented from new energy vehicles and moved to users. The history of the development of new energy vehicles, is it not a history of counterattacks?

Perhaps it is precisely because of the similarities of growth experiences that two industries that were once prejudiced, e-sports and new energy vehicles, now particularly like to "play together".

On the one hand, the youthful attributes and fighting spirit of e-sports are exactly in line with the development trend of automobiles, especially new energy vehicles; From the boring product point, in the e-sports arena, where there is never a shortage of stories, the brand and concept behind the car brand are more likely to attract attention, and it is easier to form a deep connection with users.

Just like the cooperation between the EDG team and Hechuang Automobile, compared to simple commercial sponsorship, it is difficult for the two sides to achieve this level of in-depth cooperation if there is no spiritual fit. The freshest blood flowing in the EDG team is in line with the "tidal intelligence" attribute of Hechuang Automobile for young groups. The high recognition of the two among young users allows them to truly " play together".

And this new smart ecology of "e-sports + car" is quietly fermenting, and it is expected to grow into a powerful trend sweeping the industry in the future.