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Anji Guyou Furniture Co.,Ltd

ADD: Baishuiwan Industry Zone, Tianhuangping Town, Anji County, Zhejiang Province, China(Mainland).

Tel: 0086 0571 86906779

URL:http://www.chairoem.com

Email: jacky@guyoufurniture.com

Ergonomic chair, a 10000 yuan black humor| The IQ tax we paid together in those years ④

Oct 07, 2022

To understand the popularity of ergonomic chairs, we first need to return to the seemingly ordinary origin of "office chairs".

The history of Chinese artificial chairs can be traced back to the Han and Jin Dynasties. Since the beginning of modern times, Jiangsu and Zhejiang have become famous chair production centers with the manufacturing strength of world factories. Take Anji County, which is known as the "chair township", for example, one statement that makes local people proud is:

"For every three chairs produced in China, one comes from Anji; for every two chairs exported, one comes from Anji".

Unfortunately, in nearly half a century of Anji's silent production of chairs, as a member of a large category of household products, chairs have not received much attention. Until home office and telecommuting hastened the popularity of office chairs.

According to the data of Guanyan Report.com, the demand for office chairs in China will be 230 million in 2020, with a market scale of 26.5 billion yuan. By 2026, the market scale of office chairs will reach 37.6 billion yuan.

Up to now, a good chair has become the standard configuration for workers to create an office environment at home. Among the "disdain chain" of office chairs, the ergonomic chair is undoubtedly at the top.

The definition of the so-called "ergonomic chair" comes from Herman Miller, a modern American furniture. In fact, it focuses on scientific research such as "sitting down" to make consumers sit more comfortable through innovation in materials, manufacturing and technology.

Back to China on the other side of the ocean. There are many incomprehensible parts in the ergonomic chair market.

The first thing you can't understand is the price. It is found from the search of major e-commerce platforms by Finance and Economics that "ergonomic chair" seems to be naturally bound with high-end, and the starting price of an ordinary "entry-level" ergonomic chair is more than 1000 yuan.

However, despite the entry level, the price of ergonomic chairs on the market ranges from several hundred to tens of thousands. In addition to foreign brands Herman Miller and Japan's okamura, market participants also include old office chair manufacturers such as Xihao and Yongyi, as well as private brands such as Netease Yanxuan.


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